<![CDATA[First Amended & Restated Fender Musical Instruments Corp. Annual Incentive Plan]]>



 Exhibit 10.4 
                                  
                     First Amended and Restated 
                                  
                     Fender Musical Instruments 
                                  
                     Corporation 

                         
                             Annual Incentive Plan 

                         
                             Effective
December 29, 2008 







 Contents 
  

					
	 Article 1. Establishment, Purpose, and Effective Date
	  	 	3	  
		
	 Article 2. Definitions
	  	 	3	  
		
	 Article 3. Administration
	  	 	6	  
		
	 Article 4. Eligibility and Participation
	  	 	7	  
		
	 Article 5. Incentive Award Determination
	  	 	7	  
		
	 Article 6. Payment of Incentive Awards
	  	 	9	  
		
	 Article 7. Change in Employment Status
	  	 	10	  
		
	 Article 8. Rights of Participants
	  	 	10	  
		
	 Article 9. Termination and Amendment
	  	 	10	  
		
	 Article 10. Change in Control
	  	 	10	  
		
	 Article 11. General Provisions
	  	 	11	  








 First Amended and Restated 

Fender Musical Instruments Corporation 
 Annual Incentive Plan 
 Article 1. Establishment, Purpose, and Effective Date

 1.1 Establishment of the Plan. The Company hereby establishes the First Amended and Restated Fender Musical
Instruments Corporation Annual Incentive Plan (the “Plan”) for certain key employees of the Company selected by the Committee to participate in the Plan. The Plan provides for incentive payments to Participants based on the performance of
the Company over fiscal year periods. 
 1.2 Purpose of the Plan. The primary purpose of the Plan is to:
(a) motivate Participants to build and sustain a successful business; (b) achieve long-term goals that are considered key to the Company’s success; and (c) attract, motivate, retain, and reward the best talent. 

1.3 Effective Date. This Plan was approved by the Company’s Board of Directors on April 14, 2009 and is effective for
Performance Periods beginning on and after December 29, 2008 (the first day of fiscal 2009). 
 Article 2. Definitions 

Whenever used in the Plan, the following terms shall have the meanings set forth below and, when the defined meaning is intended, the term
is capitalized: 
  

	 	(a)	“Base Salary” means, with respect to a Participant, the sum of the base salary earned and paid to the Participant during the Performance Period.


  

	 	(b)	“Change in Control” means any of the following: 

 (1) During any period of not more than two years, the Incumbent Directors no longer represent a majority of the Board. “Incumbent Directors” are (A) the members of the Board as of
August 21, 2008 and (B) any individual who becomes a director thereafter whose appointment or nomination was approved by at least a majority of the Incumbent Directors then on the Board (either by specific vote or by approval, without
prior written notice to the Board objecting to the nomination, of a proxy statement in which the member was named as nominee). However, the Incumbent Directors will not include anyone who becomes a member of the Board thereafter as a result
of an actual or threatened election contest or proxy or consent solicitation on behalf of anyone other than the Board, including as a result of any appointment, nomination or other agreement intended to avoid or settle a contest or solicitation.

 (2) There is a beneficial owner of securities entitled to 30% or more of the total voting power of the
Company’s then-outstanding securities in respect of the election of the Board (“Voting Securities”), other than by (A) the Company, any subsidiary of it or any employee benefit plan or related trust sponsored or
maintained by the Company or any subsidiary of it; (B) any underwriter temporarily holding securities pursuant to an offering of them; or (C) anyone who becomes a beneficial owner of that percentage of Voting Securities as a result of an
Excluded Transaction (as defined in Section 3 below without regard to Section 3(B)). 

  
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 (3) Consummation of a merger, consolidation, statutory share exchange or
similar transaction (including an exchange offer combined with a merger or consolidation) involving the Company (a “Reorganization”) or a sale, lease or other disposition (including by way of a series of transactions or by way of
merger, consolidation, stock sale or similar transaction involving one or more subsidiaries) of all or substantially all of the Company’s consolidated assets (a “Sale”) other than an Excluded Transaction. An
“Excluded Transaction” is a Reorganization or Sale pursuant to which immediately following such Reorganization or Sale: 
 (A) 50% or more of the total voting power of the Surviving Company’s then-outstanding securities in respect of the election of directors (or similar officials in the case of a non-corporation) is
represented by Voting Securities outstanding immediately before the Reorganization or Sale or by securities into which such Voting Securities were converted in the Reorganization or Sale; 

(B) there is no beneficial owner of securities entitled to 30% or more of the total voting power of the then-outstanding
securities of the Surviving Company in respect of the election of directors (or similar officials in the case of a non-corporation); and 
 (C) a majority of the board of directors of the Surviving Company (or similar officials in the case of a non-corporation) were Incumbent Directors at the time the Board approved the execution of the
initial agreement providing for the Reorganization or Sale. The “Surviving Company” means (a) in a Reorganization, the entity resulting from the Reorganization or (b) in a Sale, the entity that has acquired all or
substantially all of the assets of the Company, except that, if there is a beneficial owner of securities entitled to 95% of the total voting power (in respect of the election of directors or similar officials in the case of a
non-corporation) of the then-outstanding securities of the entity that would otherwise be the Surviving Company, then that beneficial owner will be the Surviving Company. 

(4) The Company’s stockholders approve a plan of complete liquidation or dissolution of the Company. 

For purposes of this definition of “Change in Control”, (i) any sale of only Weston Presidio L.P.’s interests in the
Company that is approved by the Board shall not constitute a “Change in Control, and (ii) the term “beneficial owner” has the meaning assigned in Rule 13d-3 under the 1934 Act, as that rule is in effect as of the date
hereof. After any Excluded Transaction, the Surviving Company will be treated as the Company for all purposes of the definition of Change in Control. 
  

	 	(c)	“Code” means the U.S. Internal Revenue Code of 1986, as amended from time to time. For purposes of this Plan, references to sections of the Code shall
be deemed to include references to any applicable regulations or official pronouncements and any successor or similar provision. 


  
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	 	(d)	“Committee” means the Compensation Committee of the Board of Directors, or such other committee established by the Board of Directors to administer the
Plan. At any time the Company is subject to Section 162(m) of the Code, the Committee shall consist of at least two members of the Board of Directors each of whom shall be an “outside director” within the meaning of
Section 162(m) of the Code. 

  

	 	(e)	“Company” means Fender Musical Instruments Corporation, a Delaware corporation, together with any of its subsidiaries, and any successors thereto.


  

	 	(f)	“Covered Employee” means, for any Plan Year, any employee of the Company who is a “covered employee” within the meaning of under
Section 162(m) of the Code or any regulations or other guidance promulgated thereunder. 

  

	 	(g)	“Disability” means a condition of a Participant, as determined by the Committee in its discretion, the result of which a Participant:


  

	 	(i)	Is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment, which can be expected to last for a
continuous period of not less than twelve (12) months; or 

  

	 	(ii)	Is, by reason of any medically determinable physical or mental impairment, which can be expected to result in death or can be expected to last for a continuous period
of not less than twelve (12) months, receiving income replacement benefits for a period of not less than three (3) months under an accident, disability or health plan covering employees of the Company. 


Nothing in this Plan shall be construed to affect, increase or decrease any party’s rights or obligations under the Americans with
Disabilities Act, or any similar state law. 
  

	 	(h)	“Incentive Award” means an incentive payment paid to a Participant based upon achievement of the applicable Performance Goals, established in
accordance with the Plan. 

  

	 	(i)	“Participant” means a Covered Employee, to the extent the Company is subject to Section 162(m) of the Code, an executive vice president, a senior
vice president, vice president, directors, departmental managers, and other key employees of the Company who are designated by the Committee as a Participant for a Performance Period. 


 

	 	(j)	“Performance-Based Compensation” means compensation under an Incentive Award, which, to the extent applicable, is intended to satisfy the requirements
of Code Section 162(m) for certain performance-based compensation paid to Covered Employees. Notwithstanding the foregoing, nothing in this Plan shall be construed to mean that an Incentive Award which is not subject to, or does not satisfy,
the requirements for performance-based compensation under Code Section 162(m) does not constitute performance-based compensation for other purposes, including Code Section 409A. 


  
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	 	(k)	“Performance Measures” means measures as described in Section 5.4 on which the pre-established Performance Goals are based and which, to the
extent the Company is subject to Section 162(m), are approved by the Company’s stockholders pursuant to this Plan in order to qualify the Incentive Awards as “performance-based compensation” within the meaning of Code
Section 162(m). 

  

	 	(l)	“Performance Period” means the Company’s fiscal year, as determined by the Committee in its discretion. 


 

	 	(m)	“Plan” means this First Amended and Restated Fender Musical Instruments Corporation Annual Incentive Plan, as in effect from time to time.


  

	 	(n)	“Target Award” means the bonus opportunity established by the Committee for each Participant under Section 5.3(a). 


Article 3. Administration 

3.1 Plan Administration. The Plan shall be administered by the Committee. The Committee may delegate recordkeeping, calculation,
payment, and other ministerial or administrative functions to individuals designated by the Committee, who may be employees of the Company. 
 3.2 Authority of the Committee. Except as limited by law, and subject to the provisions hereof, the Committee shall determine: (i) the Participants who shall be eligible to participate in the
Plan, (ii) the amount of each Target Award and Incentive Award, (iii) the terms and conditions of the Target Award, and (iv) the Performance Measures in a manner consistent with the Plan, including conditions under which the
opportunity to receive an Incentive Award for a Performance Period shall be forfeited. The Committee shall (i) have the power to construe and interpret the Plan and any agreement or instrument entered into under the Plan; (ii) establish,
amend, or waive rules and regulations for the Plan’s administration; (iii) amend the terms and conditions of any outstanding Target Award (except with respect to any modification related to a Covered Employee) for reasons the Committee
deems appropriate including, without limitation, to take into account unforeseen or extraordinary circumstances or corporate events; and (iv) determine the time when Incentive Awards will be paid. Notwithstanding any provision in this Plan to
the contrary, any such amendment to the terms and conditions of any outstanding Target Awards must be made by the end of the Performance Period applicable to such awards, unless otherwise permitted by law; and provided further, that any change as to
the time when Incentive Awards will be paid may be made only in the very limited circumstances provided for under Code Section 409A and in accordance with the requirements of Treasury Regulation Section 1.409A-3(d). Following the end of
each Performance Period, the Committee shall determine (in writing with respect to any Covered Employee) whether the Performance Goals have been met with respect to any affected Participant and, if they have, so certify and ascertain the amount of
the applicable Incentive Award. No Incentive Award payment will be made until such certification is made by the Committee. Further, the Committee shall make all other determinations which may be necessary or advisable for the administration of the
Plan. As permitted by law, the Committee may delegate its authorities as identified hereunder. 

  
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 3.3 Decisions Binding. All determinations and decisions of the Committee in respect
of the Plan, any Target Award, Incentive Award or any dispute or claim arising under the Plan, including questions of construction and interpretation, and eligibility for a Target Award or Incentive Award, shall be final, binding, and conclusive
upon all parties. 
 3.4 Indemnification. Any member or former member of the Committee or any individual to whom
authority is or has been delegated shall not be held personally responsible or liable for any act or omission in connection with the performance of powers or duties or the exercise of discretion or judgment in the administration and implementation
of the Plan. Each individual who is or has been a member of the Committee, or delegated authority by the Committee, shall be indemnified and held harmless by the Company from and against any cost, liability, or expense imposed or incurred in
connection with any act or failure to act under the Plan. Each such individual shall be justified in relying on information furnished in connection with the Plan’s administration by any appropriate person or persons. 

Article 4. Eligibility and Participation 
 4.1 Eligibility. Only those key employees designated by the Committee for a given Performance Period shall participate in the Plan and receive an Incentive Award hereunder for that Performance
Period. No Participant or other employee shall at any time have a right to be selected for participation in the Plan for any Performance Period, despite having previously participated in the Plan. The Committee may delegate its powers and duties to
select Participants and set Target Awards to one or more officers or a committee of officers; provided, however, that the Committee may not delegate its power to make determinations regarding the officers of the Company and any Covered Employees.

 4.2 Participation. Key employees who are chosen to participate in the Plan in a given Performance Period shall be
notified, as soon as is practicable. The notification shall include each Participant’s individual Target Award. The Target Award shall be based on the Participant’s position in the Company and shall be expressed as a percentage of the
Participant’s Base Salary. No employee of the Company shall have a right to participate in the Plan during any Performance Period unless and until he or she is notified in writing of such participation. 

Article 5. Incentive Award Determination 
 5.1 General. All Incentive Awards under the Plan shall be granted upon terms approved by the Committee. No Incentive Award shall, however, be inconsistent with the terms of the Plan or fail to
satisfy the requirements of applicable law. Each Incentive Award shall relate to a designated Performance Period. 
 5.2
Performance Period. An Incentive Award will be determined based on established Performance Goals for each fiscal year of the Company. The initial Performance Period shall begin December 29, 2008 and end January 3, 2010. 

  
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 5.3 Selection of Performance Criteria. The Committee shall determine the following
for each Participant in the manner and within the time limits specified in this Article 5 for each Performance Period: 
  

	 	(a)	Target Award. A pre-established Target Award will be expressed as a percentage of the Participant’s Base Salary. Except to the extent the Company is subject
to Section 162(m), such Target Award may change during the year due to a change in job responsibilities or assignment, or other such related factors. In the event of such a change in the Target Award, the actual Incentive Award will be based on
the Participant’s Base Salary for the portion of the Performance Period in which the Target Award is applicable; 

  

	 	(b)	Incentive Award. The Incentive Award will be expressed as a percentage of the Target Award that will be paid to the Participant at specified levels of
performance by the Company based on the Performance Goals pre-established by the Committee; 

  

	 	(c)	Performance Goals. The pre-established performance goals based on one or more of the applicable Performance Measures set forth under Section 5.4 (each, a
“Performance Goal”); and 

  

	 	(d)	Conditions on Incentive Award. The Committee may determine if there are any specific conditions under which an Incentive Award specified under (b) above may
be increased, reduced, or forfeited, such as based on individual performance. 

 5.4 Performance Measurement.
The Performance Goals upon which the payment or vesting of an Incentive Award to a Participant that is intended to qualify as Performance-Based Compensation shall be limited to the following Performance Measures: 

 

	 	(a)	Net earnings or net income (before or after taxes); 

  

	 	(b)	Earnings per share; 

  

	 	(c)	Net sales or revenue growth; 

  

	 	(d)	Net operating profit; 

  

	 	(e)	Return measures (including, but not limited to, return on assets, capital, invested capital, equity, sales, or revenue); 


 

	 	(f)	Cash flow (including, but not limited to, operating cash flow, free cash flow, cash flow return on equity, and cash flow return on investment);


  

	 	(g)	Earnings before or after taxes, interest, depreciation, and/or amortization; 


 

	 	(h)	Gross or operating margins; 

  

	 	(i)	Productivity ratios, such as fill rate; 

  

	 	(j)	Share price (including, but not limited to, growth measures and total stockholder return); 


 

	 	(k)	Expense targets; 

  

	 	(l)	Margins; 

  

	 	(m)	Operating efficiency; 

  

	 	(n)	Market share; 

  

	 	(o)	Customer satisfaction; 

  

	 	(p)	Working capital targets; and 

  

	 	(q)	 Economic value added or
EVA® (net operating profit after tax minus the sum of capital multiplied by the cost of capital).



 Any Performance Measure may be used to measure the performance of the Company as a whole or any business
unit of the Company or any combination thereof, as the Committee may deem appropriate, or any of the above Performance Measures as compared to the performance of a group 

  
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of comparator companies, or published or special index(es) that the Committee, in its sole discretion, deems appropriate, or the Company may select Performance Measure (j) above as compared
to various stock market indices. 
 In addition to the foregoing Performance Measures, to the extent a Participant is not a
Covered Employee, the Committee may, in its discretion, establish other performance measures, whether quantitative or qualitative, upon which to base such Participant’s Incentive Award. 

5.5 Time of Determination by the Committee. All determinations to be made by the Committee in establishing Performance Goals for a
Performance Period pursuant to this Article 5 shall be made by the Committee by the end of the first ninety (90) days of such Performance Period. 
 5.6 Maximum Award Payable. The maximum aggregate amount payable with respect to an Incentive Award to any one Participant in any one Performance Period may not exceed five million dollars
($5,000,000). 
 5.7 Evaluation of Performance. The Committee may provide in any such Incentive Award that any evaluation
of performance may include or exclude any of the following events that occurs during a Performance Period: (a) asset write-downs, (b) litigation or claim judgments or settlements, (c) the effect of changes in tax laws, accounting
principles, or other laws or provisions affecting reported results, (d) any reorganization and restructuring programs, (e) extraordinary nonrecurring items as described in Accounting Principles Board Opinion No. 30 and/or in
management’s discussion and analysis of financial condition and results of operations appearing in the Company’s annual report to stockholders for the applicable year, (f) acquisitions or divestitures, and (g) foreign exchange
gains and losses. To the extent such inclusions or exclusions would cause an Incentive Award to a Covered Employee to cease to be “performance-based compensation” within the meaning of Section 162(m) of the Code, they shall be
prescribed in a form, if any, that meets the requirements of Code Section 162(m). 
 5.8 Adjustment of Payment.
Incentive Awards that are intended to qualify as “performance-based compensation” within the meaning of Code Section 162(m) may not be adjusted upward. The Committee shall retain the discretion to adjust such awards downward,
either on a formula or discretionary basis or any combination, as the Committee determines. 
 Article 6. Payment of Incentive Awards

 6.1 Form and Timing of Payment. Except as otherwise provided in the Plan, the Incentive Award
shall be paid to the Participant as soon as practicable following the end of the Performance Period but in no event earlier than the January 15th following the close of the Performance Period and no later than the last day of the calendar year in which such
January 15th occurs. 

6.2 No Rights Before Payment. The Participant shall have no right with respect to any Incentive Award or any portion of an
Incentive Award unless the Participant is employed on the final day of the Performance Period. 
 6.3 Unsecured Interest.
No Participant or any other party claiming an interest in amounts that may be paid under the Plan shall have any interest whatsoever in any specific asset of the Company. To the extent that any party acquires a right to receive payments under
the Plan, conditioned on continued employment, such right shall be equivalent to that of an unsecured general creditor of the Company. 

  
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 6.4 Nontransferability. Rights under the Plan may not be sold, transferred, pledged,
assigned, or otherwise alternated or hypothecated, other than by the laws of descent and distribution. 
 Article 7. Change in Employment
Status 
 7.1 Termination of Employment Due to Disability or Death. If a Participant ceases to be a Participant before
the end of any Performance Period because of Disability or death, a pro-rata Incentive Award shall be paid to the Participant (or the Participant’s beneficiary and/or estate) after the end of the Performance Period and at the same time payment
is made to all other Participants, based on the number of days during the Performance Period through the date of the Participant’s death or Disability. 
 7.2 Termination of Employment for Other Reasons. In the event a Participant’s employment with the Company terminates during any Performance Period for any reason other than death or
Disability, the Participant shall have no right to an Incentive Award for the Performance Period then in progress. 
 Article 8. Rights of
Participants 
 8.1 Employment. Nothing in the Plan shall interfere with or limit in any way the right of the Company
to terminate any Participant’s employment at any time, nor confer upon any Participant any right to continue in the employ of the Company. 
 8.2 Nature of the Plan. This Plan is intended as an annual short-term incentive plan, providing benefits to a select group of management employees. 

Article 9. Termination and Amendment 
 The Committee may terminate the Plan at any time, or may from time to time amend the Plan as it deems proper and in the best interests of the Company; provided that any such termination or amendment that
affects the terms and conditions of any outstanding Target Awards or the time when Incentive Awards will be paid must be made by the end of the Performance Period applicable to such awards, unless otherwise permitted by law and in a manner that
complies with the requirements of Code Section 409A. No termination or amendment may impair the validity of, or the obligation of the Company to pay, any Incentive Award awarded for any Performance Period in effect in the year in which
termination of the Plan occurs. All such Incentive Awards shall be paid out at such times as otherwise provided in this Plan, as if such Plan had not terminated. Notwithstanding the foregoing, the Committee shall have unilateral authority to amend
the Plan and any applicable Performance Goals and Target Awards without Participant consent to the extent necessary to comply with applicable law or changes to applicable law and related regulations or other guidance, including, but not limited to,
applicable federal tax and securities laws; provided, however, that any amendment to the Plan shall be submitted to the Company’s stockholders if stockholder approval is required by any applicable law, rule or regulation. 

Article 10. Change in Control 
 Upon a Change in Control, all outstanding Incentive Awards for an incomplete Performance Period shall be paid in an amount equal to one hundred percent (100%) of each Participant’s Target


  
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Award for the full Performance Period, multiplied by the ratio of the number of days in the Performance Period through the date of the Change in Control, to 364 or 371 depending on the number of
days in the applicable fiscal year. 
 Article 11. General Provisions 

11.1 Benefits Not Guaranteed. The establishment and maintenance of the Plan by the Company or participation in the Plan shall not
provide any guarantee or other assurance to the Participant that an Incentive Award will be payable under the terms of the Plan. Nothing in the Plan shall confer upon a Participant any right to continue in employment for any period of specific
duration or interfere with or otherwise restrict in any way the rights of the Company or of the Participant, which rights are hereby expressly reserved by each, to terminate such person’s Service at any time for any reason, with or without
cause. 
 11.2 Governing Law. The Plan and any agreements hereunder, shall be governed by and construed in accordance
with the laws of the state of Arizona. 
 11.3 Withholding Taxes. The Company shall withhold from each Incentive Award an
amount sufficient to satisfy federal, state, and local income and employment tax requirements. 
 11.4 Gender and Number.
Except where otherwise indicated by the context, any masculine term used herein also shall include the feminine; the plural shall include the singular, and the singular shall include the plural. 

11.5 Severability. In the event any provision of the Plan shall be held illegal or invalid for any reason, the illegality or
invalidity shall not affect the remaining parts of the Plan, and the Plan shall be construed and enforced as if the illegal or invalid provision had not been included. 
 11.6 Successors. All obligations of the Company under the Plan shall be binding upon and inure to the benefit of any successor to the Company, whether the existence of such successor is the result
of a direct or indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of the Company. 
 11.7 Conflicts. In the event of any conflict between the provisions of the Plan and the provisions of any agreement or communication issued in connection with the Plan, the provisions of the Plan
shall govern. 
 11.8 Incentive Award not Counted as Compensation for Other Plans. No Incentive Award shall be counted as
compensation for purposes of determining Base Salary under this Plan, or for the purposes of determining compensation under other benefit plans or programs of the Company, including but not limited to life insurance or disability plans, unless such
benefit plans or programs specifically provide for inclusion of such amount. 

  
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