Exhibit 10.14



 Exhibit 10.14 
 EMPLOYEE CONFIDENTIALITY, NON-COMPETITION, AND 

NON-SOLICITATION AGREEMENT 
 This Confidentiality, Non-Competition, and Non-Solicitation Agreement (“Agreement”) is entered into this             day of
            ,             , by Under Armour, Inc. (together with its affiliates, the “Company”) and
            (“Employee”). 
 EXPLANATORY NOTE

 The Employee recognizes that the Employee has had or will have access to confidential proprietary information during the course of his or
her employment and that the Employee’s subsequent employment with a Competitor Business, as defined in Section 3, would inevitably result in the disclosure of that information and, thereby, create unfair competition and would likely cause
substantial loss and harm to the Company. The Employee further acknowledges that employment with the Company is based on the Employee’s agreement to abide by the covenants contained herein. 

NOW THEREFORE, in consideration of Employee’s employment with the Company and for other good and valuable consideration, the sufficiency and receipt
of which are hereby acknowledged, the parties agree as follows: 
 1. Confidentiality. Employee acknowledges
Employee’s fiduciary duty and duty of loyalty to the Company. Further, Employee acknowledges that the Company, in reliance on this Agreement, will provide Employee access to trade secrets, customers, proprietary data and other confidential
information. Employee agrees to retain said information as confidential and not to use said information for the Employee’s personal benefit or to disclose same to any third party, except when required to do so to properly perform duties to the
Company. Further, as a condition of employment, during the time Employee is employed by the Company and continuing after any termination of the Employee’s employment with the Company, Employee agrees to protect and hold in a fiduciary capacity
for the benefit of the Company all Confidential Information, as defined below, unless the Employee is required to disclose Confidential Information pursuant to the terms of a valid and effective order issued by a court of competent jurisdiction or a
governmental authority. The Employee shall use Confidential Information solely for the purpose of carrying out those duties assigned Employee as an employee of the Company and not for any other purpose. The disclosure of Confidential Information to
the Employee shall not be construed as granting to the Employee any license under any copyright, trade secret, or any right of ownership or right to use the Confidential Information whatsoever. In the event that Employee is compelled, pursuant to a
subpoena or order of a court or other body having jurisdiction over such matter, to produce any Confidential Information or other information relevant to the Company, Employee agrees to promptly provide the Company with written notice of such
subpoena or order so that the Company may timely move to quash if appropriate. 

  
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 (a) For the purposes of this Agreement, “Confidential Information” shall mean all
information related to the Company’s business that is not generally known to the public. Confidential Information shall include, but shall not be limited to: any financial (whether historical, projections or forecasts), pricing, cost, business,
planning, operations, services, potential services, products, potential products, technical information, intellectual property, trade secrets and/or know-how, formulas, production, purchasing, marketing, sales, personnel, customer, supplier, or
other information of the Company; any papers, data, records, processes, methods, techniques, systems, models, samples, devices, equipment, compilations, invoices, customer lists, or documents of the Company; any confidential information or trade
secrets of any third party provided to the Company in confidence or subject to other use or disclosure restrictions or limitations; this Agreement and its terms; and any other information, written, oral or electronic, whether existing now or at some
time in the future, whether pertaining to current or future developments or prospects, and whether accessed prior to the Employee’s tenure with the Company or to be accessed during Employee’s future employment or association with the
Company, which pertains to the Company’s affairs or interests or with whom or how the Company does business. The Company acknowledges and agrees that Confidential Information shall not include information which is or becomes publicly available
other than as a result of a disclosure by the Employee. 
 (b) The Employee shall promptly notify the Company if he or she has
reason to believe that the unauthorized use, possession, or disclosure of any Confidential Information has occurred or may occur. 
 (c) All physical items containing Confidential Information, including, but not limited to, the business plan, know-how, collection methods and procedures, advertising techniques, marketing plans and
methods, sales techniques, documentation, contracts, reports, letters, notes, any computer media, customer lists and all other information and materials of the Company’s business and operations, shall remain the exclusive and confidential
property of the Company and shall be returned, along with any copies or notes that the Employee made thereof or therefrom, to the Company when the Employee ceases employment with the Company. The Employee further agrees to return copies of any
Confidential Information contained on Employee’s home computer, portable computer or other similar device. Employee also agrees to allow the Company, upon reasonable notice and for just cause, access to any home computer, portable computer or
other similar device maintained by Employee, including but not limited to, for the purpose of determining whether said Confidential Information has been misappropriated. The Employee further agrees to promptly return all other property belonging to
the Company upon the termination of Employee’s employment. 
 2. Ownership of Works for Hire. 

(a) The Employee agrees that any inventions, ideas, developments, methods, improvements, discoveries, innovations, software, works of
authorship and any other intangible property (hereinafter collectively referred to as “Intellectual Property”), whether patentable or not, which are 

  
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developed, partially developed, considered, contemplated or reduced to practice by the Employee or under his or her direction or jointly with others during his or her employment with the Company,
whether or not during normal working hours or on the premises of the Company, shall be considered “Works for Hire” for the exclusive use and benefit of the Company. The Employee will make full and prompt disclosure to the Company of all
such Works for Hire. The Company shall own all rights to any Works for Hire, including all copyrights and the right to market (or not to market) any such property, and the Employee agrees to assign and does hereby assign to the Company (or any
person or entity designated by the Company) all his or her right, title and interest in and to all Works for Hire and all related patents, patent applications, copyrights and copyright applications. 

(b) The Employee agrees to cooperate fully with the Company, both during and after his or her employment with the Company, with respect
to the procurement, maintenance and enforcement of copyrights and patents (both in the United States and foreign countries) relating to Works for Hire. The Employee shall sign all papers, including, without limitation, copyright applications, patent
applications, declarations, oaths, formal assignments, assignment of priority rights, and powers of attorney, which the Company may deem necessary or desirable in order to protect its rights and interests in any Works for Hire. 

(c) The Employee specifically acknowledges that his or her compensation and benefits constitute full payment for any Works for Hire and
waives any claim of right to the Company. 
 (d) The Company may, at its election and discretion, waive and/or relinquish any of
its rights of ownership and royalties with respect to any Works for Hire, by agreeing to do so in a written instrument executed by the Company. 
 3. Non-Competition. Except as otherwise provided in this Agreement, without the prior written consent of the Company, the Employee hereby covenants and agrees that at no time during the
Employee’s employment with Company and for a period of one (1) year immediately following termination of Employee’s employment with the Company, whether voluntary or involuntary, shall the Employee: 

(a) directly or indirectly work for or engage in any capacity in any activities or provide strategic advice to Competitor Businesses.
Competitor Businesses shall be defined as any business that competes with the Company in the apparel, footwear, sports equipment, and/or accessories business (for example, and not by way of limitation, companies such as Reebok, Nike, Adidas or Puma
or other athletic brands or athletic retailers) or competes with any other line of business that the Company is involved in during Employee’s employment with the Company. 
 (b) act in any way, directly or indirectly, with the purpose or effect of soliciting, diverting or taking away any business, customer, client or any supplier of the Company; or 

  
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 (c) otherwise compete with Company in the sale or licensing, directly or indirectly, as
principal, agent or otherwise, of any products competitive with the products, or services competitive with the services, developed or marketed by Company. 
 (d) Written request for consent to be released from the Non-Competition provisions of this Agreement may be submitted by the Employee to the Company following the termination of Employee’s employment
and must include all available information described in Section 5 below. The Company will respond to the request for such consent within two (2) weeks of the request, except as provided in Section 5. In the Company’s sole
discretion, it may release Employee from the Non-Competition provisions of this Agreement, or reduce the non-competition period from a period of one (1) year immediately following Employee’s termination to a shorter duration
(“Non-Competition Period”). In the event the Company does not release the Employee from the Non-Competition provision, for the duration of the Non-Competition Period, the Company will pay Employee an amount equal to sixty percent
(60%) of Employee’s base salary as of the date of the termination of Employee’s employment (“Non-Competition Payment”), in accordance with the Company’s customary pay practices in effect at the time each payment is
made. The Non-Competition Payment shall be reduced by (a) the amount of any severance Employee receives from the Company; and (b) the amount of any salary received during the Non-Competition Period from employment in any capacity with an
entity that is not a Competitor Business to the extent that any such salary exceeds forty percent (40%) of Employee’s base salary as of the date of Employee’s termination from employment with the Company (annualized or pro-rated to
correspond to the Non-Competition Period). By way of example, assuming that the Non-Competition Period is six (6) months and that Employee’s base salary as of the termination date is $100,000, the Non-Competition Payment would not be
reduced pursuant to subsection (b) herein so long as any salary received during the Non-Competition Period by Employee from an entity that is not a Competitor Business remained under $20,000. 

4. Non-Solicitation and Non-Interference. The Employee hereby covenants and agrees that at no time during the Employee’s
employment with Company and for a period of one (1) year immediately following termination of Employee’s employment with the Company, whether voluntary or involuntary, shall the Employee: 

(a) solicit (other than on behalf of the Company) business or contracts for any products or services of the type provided, developed or
under development by the Company during the Employee’s employment by the Company, from or with any person or entity which was a customer of the Company for such products or services, or any prospective customer which the Company had solicited
as of, or within one (1) year prior to, the Employee’s termination of employment with the Company; or directly or indirectly contract with any such customer or prospective customer for any product or service of the type provided, developed
or which was under development by the Company during the Employee’s employment with the Company; or 

  
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 (b) knowingly interfere or attempt to interfere with any transaction, agreement or business
relationship in which the Company was involved during the Employee’s employment with the Company, nor will the Employee act in any way with the purpose or effect of hiring anyone who has been an employee of the Company, its divisions or
subsidiaries; or soliciting, recruiting or encouraging, directly or indirectly, any of the Company’s employees to leave the employ of the Company, its divisions or its subsidiaries. 

5. Notification of New Employment. Employee acknowledges and agrees that for a period of one (1) year following
the date of termination of Employee’s employment with the Company, Employee will inform the Company, prior to the acceptance of any job or any work as an independent contractor, of the identity of any new employer or other entity to which
Employee is providing consulting or other services, along with Employee’s starting date, title, job description, salary, and any other information which the Company may reasonably request to confirm Employee’s compliance with the terms of
this Agreement. If Employee does not provide all information reasonably requested by the Company as provided in this Section, the Company’s time to respond to a request for release from the Non-Competition provision under Section 3 will be
extended to six (6) weeks, or until such time as the information is provided for the Company to make an informed decision. 

6. Reasonableness of Restrictions. Employee acknowledges and agrees that the restrictions imposed by this Agreement are
fair and reasonably required for the protection of the Company, and will not preclude Employee from becoming gainfully employed following the termination, for any reason, of employment with the Company. The Employee acknowledges that Employee will
provide unique services to the Company and that this covenant has unique, substantial, and immeasurable value to the Company. In the event that the provisions of this Agreement should ever be deemed to exceed the limitations permitted by applicable
laws, Employee and the Company agree that such provisions shall be reformed to the maximum limitations permitted by the applicable laws. The Employee further acknowledges that the decision whether to consent to release Employee from the provisions
of this Agreement is within the sole discretion of the Company. 
 7. Injunctive Relief. Employee acknowledges and agrees
that in the event of a violation or threatened violation of any provision of this Agreement, the Company will sustain irreparable harm and will have the full right to seek injunctive relief, in addition to any other legal remedies available, without
the requirement of posting bond. 

  
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 8. Survivability. This Agreement shall remain binding in the event of the
termination, for any reason, of employment with the Company. 
 9. Governing Law. The formation, construction and
interpretation of this Agreement shall at all times and in all respects be governed by the laws of the State of Maryland. 

10. Severable Provisions. The provisions of this Agreement are severable, and if any court determines that any provision of this
Agreement is invalid or unenforceable, in whole or in part, any invalidity or unenforceability shall affect only that provision, and shall not make any other provision of this Agreement invalid or unenforceable; and this Agreement shall be narrowed
by the court to the extent required to be valid and enforceable. 
 11. Entire Agreement. This Agreement constitutes the
entire agreement between the parties with respect to the subject matter contained herein, and may not be modified except in a written document signed by each of the parties hereto. No waiver of any breach of any provision of this Agreement shall
constitute a waiver of any other breach of that or any other provision hereof. 
 IN WITNESS WHEREOF, the parties have executed the
Agreement as of the date first above written. 
  

					
		  		  	UNDER ARMOUR, INC.
		  		  	By:                            
                                         
                                         
  
		  		  	Name:                            
                                         
                                      
		  		  	Title:                            
                                         
                                        

			
	 WITNESS:
	  		  	EMPLOYEE
	  
	  		  	  

		  		  	(signature)
		  		  	Print Name:                          
                                         
                                         



  
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