Efficiency Maine

2009 Annual Report

Business Program • Residential Program • Low-Income Programs • Education and Training Programs • Related Programs 
The Maine Public Utilities Commission (MPUC) is pleased to 

present this 2009 Efficiency Maine Annual Report for the Fiscal 

Year (FY) from July 1, 2008 to June 30, 2009. 

Efficiency Maine was established in 2002 as a statewide effort 

to promote the more efficient use of electricity, help Maine 

residents and businesses reduce energy costs, and improve 

Maine’s environment. 

As detailed in 35-A M.R.S.A. §3211-A, Efficiency Maine’s five 

primary objectives are to:

1) Increase consumer awareness of cost-effective options for 

conserving energy;

2) Create more favorable market conditions for the increased 

use of efficient products and services;

3) Promote sustainable economic development and reduced 

environmental damage;

4) Reduce the price of electricity over time for all consumers 

by achieving reductions in demand for electricity during 

peak use periods; and

5) Reduce total energy costs for electricity customers in the 

State by increasing the efficiency with which electricity is 

consumed.

This annual report presents the highlights of Efficiency Maine’s 

programs for FY 2009 as well as projections for FY 2010. For more 

information and to see our Program Evaluations, please go to 

efficiencymaine.com.
Table of Contents

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Business Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Residential Lighting Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Low-Income Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Education and Training Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Building Operator Certification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

High Performance Schools Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Related Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Conclusions and Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Appendix A: Business Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Appendix B: Residential Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Appendix C: Low-Income Programs . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Appendix D: Building Operator Certification Program . . . . . . . . 34

Appendix E: High Performance Schools Program . . . . . . . . . . . . . 35

Appendix F: Education and Training Programs . . . . . . . . . . . . . . . . 35

Appendix G: Emission Reductions . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Appendix H: Utility Conservation Fund Assessments

 for Efficiency Maine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Efficiency Maine 2009 Annual Report
62%

Business

29%

Residential

3%

Low-Income

6%

Building Operator

Certification 1%

High Performance 

Schools

Efficiency Maine 2009 Percent of Lifetime Megawatt hour (MWh) 

Savings by Program

Overview of 2009: A Year of Progress and Challenges

2 Efficiency Maine 2009 Annual Report

A Time of Economic and Energy-Cost Volatility

The 12 months covered by this report were a period of economic 

retrenchment and uncertainty across the country. With the 

importance of energy to economic activity in Maine and elsewhere, 

efficiency remained a high priority for families, businesses, 

government agencies and policymakers—especially at the outset 

of the fiscal year, when energy prices skyrocketed. 

A combination of easing energy prices and tight household 

budgets, however, depressed investment in certain efficiency 

measures, especially CFLs, as FY 2009 progressed. 

Efficiency Remains Maine’s Best Energy Value

While energy prices fluctuated and economic conditions worsened, 

Efficiency Maine continued to deliver a steady program of energysaving solutions for Maine businesses, families and communities. 

Our programs have proved over the past six years that they are 

cost-effective, saving on average nearly $3 for each dollar spent. In 

FY 2009, it cost Efficiency Maine 4.1¢ for each kilowatt-hour (kWh) of 

electricity saved. Buying that electricity would have cost consumers 

three to four times that price, making efficiency the best energy 

value for Maine.

Program Review

Efficiency Maine‘s mandate is to achieve both immediate energy 

savings and long-term changes in attitudes and behavior, while 

addressing societal goals of equal geographical dispersion and to 

help the disadvantaged. The six main programs to achieve these 

goals are: 

• Business • Residential 

• Low-Income Programs • Education and Training

• Building Operator Certification • High Performance Schools (HPS)

(By the end of FY 2009, the HPS program had been transferred to 

the new Commercial New Construction Programs.)

Results among Efficiency Maine’s major programs were as follows 

in 2009:

• The Business Program achieved record levels of participation, 

completing 1,438 projects for 929 companies. Lifetime savings of 
Program

Annual 

MWh 

Savings

Lifetime 

MWh 

Savings

Efficiency 

Maine Costs

Participant 

Costs

Lifetime 

Economic 

Benefits Cost/kWh

Benefit-toCost Ratio

Business 34,066 447,879 $8,260,680 $8,599,470 $49,004,495 $0.038 2.91

Residential 

Lighting 30,609 208,140 $1,919,567 $2,486,542 $23,295,324 $0.021 5.29

Low-Income 3,911 22,890 $2,542,165 $0 $2,535,595 $0.111 1.00

Building Operator 

Certification 8,214 41,072 $90,171 $4,011,892 $5,332,935 $0.100 1.30

High Performance 

Schools 423 5,812 $536,173 $336,119 $1,089,236 $0.150 1.25

Education 

and Training1 N/A N/A $451,122 N/A N/A N/A N/A

Other Accounts N/A N/A $177,319 N/A N/A N/A N/A

2009 Total 77,223 725,793 $13,977,196 $15,434,024 $81,257,586 $0.041 2.76

Cumulative 

(2004 - 2009) 393,331 3,805,221 $63,443,446 $67,376,520 $391,570,616 $0.034 2.99

1 Education and training programs are a long-term investment in a more energy-efficient economy. The energy savings or economic benefits that result are difficult to quantify 

and are not included in this report’s measures of electricity savings and other benefits.

Efficiency Maine Program Impacts, 2009 & Cumulative (2004-2009) Efficiency Maine programs are subject to quantitative benefit-to-cost analysis. 

In 2009, the “Lifetime Economic Benefits” (that is, the total dollar value of electricity consumption that will be averted by energy-efficiency measures) 

outweighed the combined costs (to Efficiency Maine and Participants) by a “Benefit-to-Cost Ratio” of 2.76 to 1.

2009 Annual Report Efficiency Maine 3

447,879 MWh nearly matched last year’s record levels and accounted 

for 62% of total energy savings generated by Efficiency Maine. 

Participating businesses will save nearly $50 million on electric bills 

over the life of their new equipment. (This is 10% below last year’s 

level, primarily because of declines in avoided electrical costs and 

the exclusion from the program of the largest electrical customers.)

• Economic conditions and other factors created challenges for 

the Residential Lighting Program (RLP). Purchases of 705,091 

energy-efficient CFLs were 35% below 2008’s record level, which is 

attributable to the economic downturn, concern about mercury in 

CFLs, and, to some extent, the Program’s great strides in prior years. 

Even this reduced number of CFLs will have a substantial positive 

impact, saving 30,609 MWh and $23.3 million in electricity costs 

over the useful lifetime of the bulbs. Our expanded CFL recycling 

program is helping keep mercury out of Maine landfills, and we 

introduced Maine consumers to attractive new bulb designs.

• The Low-Income Programs incurred a lower benefit-to-cost ratio 

of 1 for the first time because of lower avoided electrical costs, 

reporting changes and other issues.1

• Efficiency Maine’s Education Programs helped raise awareness 

of energy-efficiency opportunities among large numbers of 

school-age students with a lively and effective curriculum. The 

first three units of a new standards-based, hands-on energy 

curriculum, “PowerSleuth,” became available to schools statewide.

• Professional Training courses offered 691 professionals—more 

than double last year’s number—valuable skills and handson experience to save money for their employers, clients and 

customers, while reducing their environmental impact. An 

unprecedented number of attendees at solar installation courses 

augurs well for future energy savings. 

• The Renewable Programs, which reduce Maine’s carbon 

footprint and contribute to our energy security, offered rebates 

for home wind energy systems for the first time, while continuing 

to fund rebates for qualifying solar thermal and photovoltaic 

systems. Renewables will get a major boost from the Federal 

“stimulus” package, the American Recovery and Reinvestment Act 

(ARRA) in 2010. 

2009 Highlights

• 77,223 MWh in annual savings (-27% vs. 2008)

• $81.3 million in lifetime economic benefits (-34% vs. 2008)2

• 2.76 to 1 Program-wide benefit-to-cost ratio (-28% vs. 2008)

• 4.1¢ per kilowatt hour (kWh) for efficiency savings (+1.0¢ vs. 2008)

• 705,091 CFLs purchased as a result of program efforts 

(-35% vs. 2008)

• 1,438 business projects completed (+53% vs. 2008)

• 338,106 metric tons of lifetime carbon dioxide (CO2

) 

emission reductions (-40% vs. 2008)

(continued)
Overview of 2009 (continued)

120

100

80

60

40

20

Thousands of MWh

2004 2005 2006 2007 2008 2009

Efficiency Maine Program-Wide Annual MWh Savings 2004-2009

4 Efficiency Maine 2009 Annual Report

Cumulative Energy Savings 2004–2009

The cumulative savings of Efficiency Maine since 2004 equal 3.8 

million MWh of electricity—savings that keep funds in Maine, 

contribute to our energy independence, and reduce power plant 

emissions. The incentives, technical assistance, and other services 

provided by Efficiency Maine equate to the power used annually 

by nearly 600,000 Maine homes3— and save Maine business and 

residential consumers nearly $400 million in energy costs. 

Over the years 2004–2009, each dollar invested in Efficiency 

Maine programs returned $2.99 in net economic benefits—a very 

favorable ROI. It has cost Efficiency Maine an average of just 3.4¢ 

per kWh to save energy—79% less than to purchase more electric 

generation in today’s market. And unlike many generating costs, 

the savings typically stay in Maine. 

Ensuring Geographic Equity 

Efficiency Maine works hard to ensure that every Maine resident 

and business has equal access to all our services. Our auditors 

have visited facilities in every corner of Maine, and our incentives 

have benefited farmers, homeowners, office buildings and retail 

establishments from Kittery to Fort Kent. Statistics show that the 

benefits of Efficiency Maine are approximately proportionate to the 

population distribution by county. 

Regional Efforts

Efficiency Maine has also begun to emphasize regional approaches 

to energy efficiency. For example, we are developing a program 

in conjunction with the Cooperative Extension Services to provide 

educational programming in locations around the state, and we 

continue to support Maine Partners for Cool Communities as they 

develop efficiency programs and policies in dozens of communities. 

Most importantly, we encouraged regional applications in our 

Energy Efficiency and Conservation Block Grant Program, and as of 

the date of this report we had received six proposals from groups 

representing more than one municipality. We are encouraged that 

these proposals will, upon full review, offer new ideas for achieving 

efficiency beyond the borders of one community.

Continuing to Improve Maine’s Environment

Efficiency Maine’s programs have made a big difference for the 

environment as well. Since 2004, these programs have made 

possible the following cumulative reductions in unwanted 

emissions from electric power generation: 

• 2.0 million metric tons of carbon dioxide (CO2

)

• 2,634 metric tons of sulfur dioxide (SO2

)

• 1,240 metric tons of nitrogen oxide (NOx)4

The reduction of these unwanted emissions is equivalent to what 

would be achieved by keeping 51,585 cars off the road for a full 

decade,5 improving the health of our communities and reducing 

the risk of climate disruption. We are proud of Efficiency Maine’s 

continued success in achieving reductions in greenhouse gases that 

benefit all of us in Maine—and beyond.

The past twelve months saw increasing revenue from the quarterly 

auctions of carbon dioxide emissions allowances through the 

Regional Greenhouse Gas Initiative or RGGI. These proceeds are 

administered in Maine by the Energy and Carbon Savings Trust, 

which reinvests these funds in the Maine economy to achieve more 

efficiencies and promote fossil fuel conservation across the state. 

To date, $13,507,410 have been raised from Maine carbon credit 

auctions, the vast majority of which are used to deliver expanded 

efficiency programs for consumers and businesses.
600

500

400

300

200

100

Thousands of Metric Tons of Carbon Dioxide

2004 2005 2006 2007 2008 2009

Efficiency Maine Program-Wide CO2 Emissions Savings 2004-2009

2009 Annual Report Efficiency Maine 5

Efficiency Maine Program-Wide Cost/kWh for Energy Savings 2004-2009

6.0

5.0

4.0

3.0

2.0

1.0

Cost per KWh in Cents

2004 2005 2006 2007 2008 2009

Organization of this Report

The following pages of this report present a more detailed review 

of Efficiency Maine’s individual programs, including highlights 

and a look ahead at FY 2010 and beyond. On pages 25–26 are 

conclusions from 2009 and projections for 2010. On pages 27–36 

are tables presenting more detailed 2009 and historical trend data.

Footnotes:

1 Estimated savings and costs may differ from those reported in previous years as our analytical 

approach has been refined. In particular, Low-Income Program benefits for 2008 and 2009 

reflect the common practice of replacing appliances that may not meet the cutoff date 

(1995), but are clearly functioning inefficiently. 

2 Lifetime economic benefits and the benefit-to-cost ratios are calculated by estimating the 

total lifetime electricity reductions of the efficient products multiplied by future avoided 

energy costs and adjusted for total Program and participant costs all discounted to the 

present year. In 2009, the Maine Public Utilities Commission helped sponsor the “Avoided 

Energy Supply Costs” for New England, along with other electric utilities, gas utilities, and 

efficiency program administrators. This study is updated every two years and provides the 

baseline avoided costs for the energy efficiency programs, based upon current market 

conditions and fuel cost projections. In 2009, avoided costs dropped significantly, and the 

benefit-to-cost ratios of our energy efficiency program reflect this trend.

3 The average Maine residential customer consumes 6,360 kWh per year. Energy Information 

Administration, 2007. http://www.eia.doe.gov/cneaf/electricity/esr/table5.html

4CO2

 is the major contributor to global warming, S02 concentrations exacerbate or may cause 

asthma and respiratory illness, and NOx is a major contributor to acid rain and ground level 

ozone (smog).

5 Emission estimates per MWh are based on Avoided Energy Supply Costs in New England: 

2009 Report by Synapse Energy Economics http://www.synapse-energy.com/

Downloads/SynapseReport.2009-10.AESC.AESC-Study-2009.09-020.pdf
Business Program

Efficiency Maine 2009 

Business Program Participation

6 Efficiency Maine 2009 Annual Report

Growing to Meet the Challenges of 

a Changing Market 

In its sixth year, the Efficiency Maine Business Program offered 

technical assistance and cash incentives to help a record number of 

Maine businesses, large and small, implement a record number of 

projects to reduce electricity usage and costs. 

This was the first full fiscal year without serving large industrial 

consumers, and the loss of those efficiency opportunities is 

reflected in the results for the year. Lifetime MWh saved remained 

approximately the same as in FY 2008, but the cost of achieving 

those savings increased, yielding a lower benefit-to-cost ratio. In 

addition, the projected cost of electricity in future years declined 

somewhat, which translates into a lower dollar value of program 

benefits over their lifetime.

2009 Highlights

• 929 businesses and other organizations, with the help of 525 

approved trade allies, completed 1,438 energy-efficiency 

projects—a 53% increase over FY 2008.

• The Program generated annualized MWh savings of 34,066.

• Maine businesses realized total economic benefits attributable to 

the Program of $49.0 million in avoided electrical costs. The total 

of participant costs plus program costs, however, increased by 

33% to $16.9 million, so the overall benefit-to-cost ratio fell 32% to 

2.91 to 1.

Program Partners

The Efficiency Maine Business Program works closely with more 

than 500 partners (called “Program Allies” until recently (see 

Looking Ahead, page 9), including contractors, vendors, suppliers, 

wholesalers and associations. They help support the Business 

Program by:

• Marketing the Program to their customers and members 

(introducing 29% of new participants to the Program in 2009)

• Working with customers to implement efficiency measures

• Helping prepare the paperwork, cost-effectiveness calculations 

and reports required

Many promote and sell energy-efficient equipment by maximizing 

their customers’ use of incentives, and often invite Efficiency Maine 

staff to meet with their customers and train their employees.

In 2009, Efficiency Maine staff supported its partners by participating 

in 33 trade shows, more than 47 speaking engagements and 25 

training sessions.

Big Savings for Small Businesses

By statute, Efficiency Maine must dedicate a minimum of 20% of 

total Program funds to small businesses, defined as those with 

50 or fewer employees, or less than $5 million in annual sales. 

While larger companies yield greater efficiency savings per dollar 

invested, small businesses are vital to Maine’s economy and are 

typically the most in need of cash. During FY 2009, small businesses 

accounted for 75% of Program participants and received 33% of the 

$4.9 million in incentives paid out.
69%

Lighting

7%

Custom

Miscellaneous

8%

Compressed

Air 5%

 Variable-Frequency

Drive

5%

Other

(includes Agriculture,

Motors and 

Refrigeration) 6%

HVAC

Efficiency Maine 2009 Business Program MWh Savings 

by Technology 

60

50

40

30

20

10

Millions of Dollars

 Benefits Costs

Incentive 

Participant

Program Delivery

Efficiency Maine 2009 Business Program Benefits vs. Costs

(continued)

2009 Annual Report Efficiency Maine 7

Lighting the Way

Lighting continued to represent the greatest source of savings for 

businesses in 2009 (69% of total savings), followed by compressed 

air (8%), HVAC (6%) and Variable-Frequency Drive (VFD) motor 

controllers (5%). The average estimated useful life for equipment 

rebated by the Program is 13 years.

In 2009, Efficiency Maine engaged a larger and more diverse set of 

Maine businesses in energy-efficiency activity. Accomplishments 

include:

• Pilot-testing a national program for the commercial new 

construction market

• Contacting local Chambers of Commerce and other associations 

to provide brochures, newsletter articles and speakers

• Implementing a field staff plan for more direct and proactive 

contact with potential participants

June 24, 2009: The Shipyard Brewing Company’s president, Fred Forsley, 

received an Efficiency Maine Recognition Award for the company’s “green” 

energy practices.
Business Program (continued) EMWarehouse Lighting

BETTER LIGHTING, LOWER ELECTRIC BILLS & REDUCED EMISSIONS

Nappi Distributors: satisfying a 

growing thirst without a lot of 

extra “juice”

Nappi Distributors, Maine’s leading 

beverage wholesaler, replaced 

seven outdated buildings with a new, 

155,000 SF warehouse and offi ce 

complex in Gorham. With help from 

Effi ciency Maine, Nappi installed 

lighting that is so much more 

effi cient, the company’s electric 

bills have fallen in spite of the larger 

space and rising rates.

CASE STUDY

Objectives:

• Replace multiple aging buildings with 

a single modern warehouse

• Gain additional space in which to 

store and maneuver beverages

• Save on lighting costs

• Reduce maintenance costs

• Reduce carbon footprint

Solutions:

Nappi Distributors worked closely with 

Bay Electric, an Effi ciency Maine Program 

Ally, to create a brand new warehouse to 

replace their complex of seven buildings 

in Portland. The new facility includes 635 

High Performance T8 lamps and matching 

ballasts, 53 T5s and 123 26-watt CFLs.

p

effi ciencymaine.com

866-376-2463

Estimated Annual 

Savings

Electricity......$34,305

Labor..............$2,000

“We did everything at 

our new facility with 

an eye to the future—

for our company, for 

our customers, and for 

our children. I can look 

my daughter in the eye 

and tell her we’re part 

of the energy solution. 

And Efficiency Maine 

helped.”

-Frank Nappi, Jr., 

President

 Nappi Distributors 

14565.NAPPI.Case.indd 1 5/21/09 9:58:09 AM

Seeing the Light One of four case studies produced in 2009 featured 

Nappi Distributors, which incorporated highly efficient lighting into its 

new warehouse.

Efficiency Maine helps all kinds of businesses 

save on their electric bills.

For Maine businesses today, improving efficiency can mean the 

difference between success and failure...and Efficiency Maine can 

help make energy efficiency easier to achieve. 

Our expert field staff, engineers and support staff offer advice on 

energy-saving equipment, on-site energy audits, and 

energy-management planning for your business—all free. And you 

may qualify for cash incentives to help you upgrade to more efficient 

lighting, motors, and heating and cooling equipment. 

So get the leading-edge technical assistance you need to start 

reducing your electric bills, today. 

Visit efficiencymaine.com, or call 866-376-2463. p

Pictured left to right:

Lisa Justard, Jonas Winfield

Richard Doughty, Nancy Knowlton

Peter Laiho, Joe Moran, Ed Doiron

Meet the Maine team that 

helps you beat high energy costs.

EMBP 15225 Maine Team Ad.indd 1 6/2/09 12:24:42 PM

The EM Team Seven of the highly dedicated, expert Business Program field 

staff take center stage in this Mainebiz magazine ad.

8 Efficiency Maine 2009 Annual Report

Spreading the Word: Media Activity

The Business Program conducted a targeted marketing effort to 

reach a wide variety of businesses statewide in 2009, using a range 

of media channels and methods:

• Public Relations Throughout the year, the Efficiency Maine 

Business Program successfully used Recognition Award events 

to thank participants and increase media and public awareness 

of its work. These events were well attended by Efficiency Maine 

Program Allies, local and state dignitaries, and the media. They 

received wide coverage through both traditional and social 

media, particularly the awards presented to the Maine Air National 

Guard and Shipyard Brewing. 

• Radio The marketing team continued its series of Green Business 

Minutes on radio stations WGAN (Portland) and WVOM (Bangor). A 

total of 16 spots aired in 2009 featuring Efficiency Maine personnel 

discussing the benefits of the Program and new technologies, as 

well as testimonials by participants and Allies.

• TV In March, Efficiency Maine representatives participated on 

Mainebiz Sunday, a television talk show on WCSH (Portland) and 

WLBZ (Bangor), to explain how businesses could benefit from 

Business Program services and incentives.

• Print Ads A print campaign, featuring a range of actual 

businesses that have benefited from our Programs, continued 

primarily in Mainebiz, a weekly publication with the highest 

business readership in the State.

• E-News Monthly bulletins alerted Allies and their customers 

about new energy-saving technologies and ways to take 

advantage of the Business Program.
Efficiency Maine Business Program Benefits vs. Costs 2004-2009

9

Expert technical advice plus financial incentives can 

help your business save energy and save money.

When Ruth Libby opened Ruth’s Reusable Resources, she was excited 

to learn she could make it greener — and save a lot of money — by 

switching to more efficient lighting and controls.

Efficiency Maine provided nearly $8,000 in incentives for new 

lighting fixtures and motion sensors. The results: an estimated 

$11,000 in annual savings on Ruth’s lighting bills — nearly 75%! 

This helps Ruth continue to give recycled business supplies to Maine 

schoolteachers — FREE — keeping a lot of stuff out of the waste 

stream, and giving a lot of kids some extra inspiration.

Our expert team offers free technical advice and generous cash incentives to help all kinds of businesses upgrade to more efficient lighting, 

motors, and heating and cooling equipment. To start reducing your 

electric bills, visit efficiencymaine.com, or call 866-376-2463. p

Ruth Libby, from Ruth’s Reusable Resources, 

and Peter Laiho, Efficiency Maine Field 

Consultant, examine a motion sensor, 

one of the many energy-saving 

measures at Ruth’s 3Rs.

 “Thanks to Efficiency Maine, we’re part of 

 the solution—for the environment and our kids!”

 —Ruth Libby

15063.Ruth.Recyclables.Ad.indd 1 4/24/09 9:47:25 AM

Real People, Real Savings A new series of Mainebiz ads in 2009 featured 

actual Business Program participants such as Ruth’s Reusable Resources.

2009 Annual Report Efficiency Maine

Looking Ahead

During the first half of FY 2010, Efficiency Maine has begun 

implementing the following efforts to engage a larger and more 

diverse set of Maine businesses in energy-efficiency activity: 

• The Program Ally designation has been replaced with the more 

robust Efficiency Maine Qualified Partners program. Qualified 

Partners must meet new standards of expertise in order to 

provide exceptional delivery of Efficiency Maine programs to 

businesses. In return, Qualified Partners receive important new 

benefits, including free or discounted training, exclusive listing on 

the Efficiency Maine website, and increased access to Efficiency 

Maine engineering and field staff.

• To encourage companies to undertake efficiency measures 

despite the soft economy, a 25% bonus has been added to all 

incentives through December 31, 2009.

• Efficiency Maine has begun the rollout of Maine Advanced 

Buildings, a new program for the commercial new construction 

market.

• Television advertising has been produced and aired to reach even 

more potential business participants.

• Co-op media funds have been allocated to help promote both 

program participants and Qualified Partners. 

60

50

40

30

20

10

Millions of Dollars

2004 2005 2006 2007 2008 2009

Benets

Costs
Residential Lighting Program

10 Efficiency Maine 2009 Annual Report

In 2009, the Residential Lighting Program (RLP) instituted 

a major change in the way discounts are provided to 

consumers, moving away from the complicated and 

cumbersome process of applying for rebates in favor of a 

seamless direct “buy-down” implemented with the help of 

retailers. By eliminating coupons, CFLs have become as easy 

to buy as other bulbs.

Nonetheless, data shows that FY 2009 was a slow year for 

residential CFLs across the country, and Maine was not 

immune to that trend. (See The National Perspective sidebar.)

Public perceptions about mercury in CFLs may have also 

played a role in decreasing utilization of these bulbs in Maine.

Despite the decline in the number of bulbs sold, the benefitto-cost ratio of promoting CFL sales continues to be positive, 

with every dollar invested by Efficiency Maine returning 

$5.29 in economic benefits. Compact fluorescent technology 

remains the single most important measure for achieving 

proven reductions in energy expenses in Maine residences.

The administrative changes associated with eliminating the 

coupon program required a retraining of personnel in 365 

participating stores and the establishment of new systems 

for tracking the sales of bulbs and reporting the incentives to 

Efficiency Maine. Notwithstanding the costs associated with 

these changes, the program cost of the RLP decreased from 

$2,840,083 in FY 2008 to $1,919,567 in FY 2009. 

There is evidence that certain sectors of the residential market 

are adopting CFLs as standard lighting. Approximately half of 

Maine residences account for 80% of CFL purchases. Many of 

these residences have already replaced incandescent bulbs in 

many fixtures. Given the five-to-seven year life of most CFLs, 

they may not be purchasing new bulbs in the short term. 

The economic recovery is expected to spark a resumption of 

the long-term trend from incandescents to CFLs, and we will 

continue our efforts to inform Maine consumers about how 

much money and energy they can save. (See Looking Ahead, 

page 13.)

2009 Highlights 

• Sales of CFLs directly attributable to Efficiency Maine’s price 

reductions dropped by 35% in 2009 to 705,091, in line with 

the trend nationally and in other New England markets. 

• Despite the decline, these CFLs generated significant 

benefits cost-effectively:

— 30,609 MWh in annual savings 

— $23.3 million in lifetime economic value 

— A benefit-to-cost ratio of 5.29 to 1 

• Our 365th participating store joined the RLP, and field staff 

report that many stores—especially supermarkets—are 

dedicating increased valuable shelf space to these products.

• The number of CFLs recycled through our Program 

increased by 176%, from 2,299 bulbs in 2008 to 6,366 bulbs 

in 2009, and the number continues to grow, as seen in the 

accompanying graph.

The National Perspective

According to a letter released September 18, 2009 by the U.S. Department of Energy:

• Sales of CFLs have declined 25% from their peak in 2007. Sales in some regions, such as Vermont and parts of Massachusetts, have declined 

35–50% from their peak. Shipments of CFLs are down 49% in 2009 over 2007 levels.

• Only one in four bulbs purchased is a CFL. 75% of medium screw-based sockets still contain incandescents in regions that historically had 

invested strongly in CFL promotions. Other regions have even higher saturation levels of incandescents. Two-thirds of these sockets require 

only general service CFLs.

(continued)
2009 Annual Report Efficiency Maine 11

1000

900

800

700

600

500

400

300

200

100

0

May ‘07

June ‘07

July ‘07

Aug ‘07

Sept ‘07

Oct ‘07

Nov ‘07

Dec ‘07

Jan ‘08

Feb ‘08

March ‘08

April ‘08

May ‘08

June ‘08

July ‘08

Aug ‘08

Sept ‘08

Oct ‘08

Nov ‘08

Dec ‘08

Jan ‘09

Feb ‘09

March ‘09

April ‘09

May ‘09

June ‘09

July ‘09

Aug ‘09

Sept ‘09

103 119

170

141

50

199

234

96

278 282

203

294

233

597

385

447

923

636

349

136

443

403

916

434

697

593

458 455

0

Efficiency Maine CFL Recycling Program: Total Bulbs Recycled by Month (May 2007–September 2009)

Efficiency Maine Residential Program Benefits vs. Costs 2004-2009

60

50

40

30

20

10

Millions of Dollars

2004 2005 2006 2007 2008 2009

Benets

Costs
This event was covered by both local media and national trade 

publications, as it marked the first significant U.S. installation of the 

LED products engineered by Osram Sylvania. The pilot project was 

made possible with help from a $41,000 incentive from Efficiency 

Maine and is predicted to save Pineland Farms an estimated 85% of 

its outdoor lighting costs, or about $30,000 dollars a year, yielding 

a 2.5-year payback period on the purchase and installation costs of 

the retrofit. The new lights will also cut down on light pollution and 

were designed to deliver light only where needed, minimizing light 

trespass and disruption to Pineland Farm’s neighbors.

• A three-minute segment on WLBZ’s Home Energy Show in August 

featured Efficiency Maine managers explaining the benefits of CFLs 

and showing the range of shapes, sizes and styles now available. 

• Efficiency Maine continues to attend many Home, Trade, and 

“Green” shows, where we have the opportunity to meet the 

general public, answer their questions, receive feedback on our 

programs, and hear suggestions for new programs.

Residential Lighting Program (continued)

12 Efficiency Maine 2009 Annual Report

Marketing and Public Relations

Marketing, advertising and public relations continue to take center 

stage in educating the consumer about technology, product variety, 

and the environmental benefits. 

• Television advertising remains the most effective and cost-efficient 

way to reach Maine households. In 2009, commercials not only 

continued to deliver messages about the benefits of CFLs, but also 

offered tips on other ways households can reduce energy use 

and expenses.

• A major effort starting in January of 2009 was the “Kill A Watt®” 

campaign, a partnership between Efficiency Maine and the Maine 

Library Association. The campaign placed 800 energy-saving tool kits 

consisting of Kill A Watt® electricity usage monitors and Efficiency 

Maine energy tips brochures in all public libraries throughout the 

State. Consumers could borrow the kits just as they would a book. 

The campaign began with a media launch at the Scarborough Public 

Library, followed by a statewide radio and print advertising campaign 

featuring a “Whodunit?” detective theme. Letters were also sent to 

some 50,000 low-income Mainers notifying them of the initiative and 

providing energy-efficiency information. 

• Another major public relations event was the ceremonial switchingon of over 200 Light-Emitting Diode (LED) streetlights by Governor 

John Baldacci in October at the campus of Pineland Farms in 

New Gloucester. 

October 20, 2008: The light-switching at Pineland Farms

Efficiency Maine shelf-talkers guide consumers to the 

savings now available on a wide variety of CFLs—without 

the need to fill out forms, as was required in the past.

Over 800 Kill A Watt® kits were distributed 

through public libraries statewide.
2009 Annual Report Efficiency Maine 13

Looking Ahead

Efficiency Maine still has a huge opportunity to help Maine 

households save money and cut electricity use by replacing more 

incandescent bulbs with CFLs. 

It is estimated that Maine has over 23 million light sockets, of which 

more than 80% or 18 million could be filled with CFLs. Of these, 

we estimate that CFLs are used in only 5 million or 28%. Our goal 

is to see the remaining 13 million filled with CFLs. In early spring, 

Efficiency Maine is planning a “Socket Survey” to confirm the data 

on the existing penetration of and potential for CFLs. Analysis of 

these results will guide future marketing and sales strategies.

In the meantime, we are taking the following steps to reverse the 

downward trend in CFL sales:

• New TV advertising this fall focuses on the high cost of continuing 

to use incandescents, using the message, “each one costs $10 a 

year more to use than a CFL...for the same light.”

• A new radio campaign features experts talking about the benefits 

of the latest CFLs—more styles, better performance, costs savings 

and longevity—while overcoming concerns about mercury 

content by communicating that CFLs can be easily recycled.

• To boost CFL sales in supermarkets, the leading outlet for 

incandescents, Efficiency Maine has started to negotiate special 

promotions and merchandising agreements with the leading 

grocery chains, Hannaford and Shaw’s, statewide. Both businesses 

have shown strong interest in participating. Special promotions in 

these stores are being planned for January 2010.

• We continue to monitor the rapid development of LED technology, 

and are preparing plans to promote LEDs at such time as they 

become a cost-effective alternative for residential lighting.

Beyond Lighting

With funding from the Regional Greenhouse Gas Initiative and 

possible future ARRA dollars, Efficiency Maine has begun helping 

retailers promote energy-efficient appliances (washers, refrigerators, 

air conditioners and more) by offering rebates.

In 2010 and beyond, we will continue to assess the cost-effectiveness 

of subsidizing the cost of CFLs. As with most energy-efficiency 

programs, we will eventually decrease the reliance on rebates while 

maintaining strong public education efforts.

Three of the six 15-second “Efficiency Maine Tips” TV spots that ran in 

2008-2009.

25

20

15

10

5

Millions of Dollars

 Benefits Costs

Incentive 

Participant

Program Delivery

Efficiency Maine 2009 Residential Program Benefits vs. Costs
Low-Income Programs

Efficiency Maine 2009 Low-Income Programs

14 Efficiency Maine 2009 Annual Report

As required by statute, 20% of the Efficiency Maine budget is 

directed to low-income programs. In 2009, Efficiency Maine’s 

Low-Income Programs helped more families than ever before 

reduce the financial burden of their electric bills by installing 

energy-efficient refrigerators, freezers and CFLs—which together 

can account for up to 20% of a home’s electric use. 

The Programs’ benefit-to-cost ratio went from a record high of 

2.02 to 1 in 2008 to 1 to 1. The decline can be attributed to a lower 

avoided energy cost and discontinuation of the highly effective 

mailing of nearly 100,000 CFLs to low-income households in 2008.

2009 Highlights

• The Low-Income Programs assisted thousands of qualifying 

households by providing energy-efficient refrigerators, freezers 

and CFLs, generating 3,911 MWh of annual savings and $2.5 

million in lifetime economic value, for a benefit-to-cost ratio 

of 1 to 1.

Low-Income Appliance Program

The Low-Income Appliance Replacement Program is 

implemented through a Memorandum of Understanding with 

MaineHousing and through the State’s Community Action 

Programs (CAPs) to reduce electric bills in low-income households 

by exchanging inefficient old refrigerators and freezers for 

new ones.

Efficiency Maine contracts with certified residential energy auditors 

to address electrical savings opportunities. When the auditors 

replace refrigerators and/or freezers, they also install CFLs in 

locations where they will provide the greatest energy savings. In 

FY 2009, the Program delivered 1,652 refrigerators, 525 freezers and 

18,432 CFLs to 2,417 low-income households.

Two of the 2,125 older refrigerators that 

were replaced with new, energy-efficient 

appliances.
6

5

4

3

2

1

Millions of Dollars

2004 2005 2006 2007 2008 2009

Benets

Costs

Efficiency Maine Low-Income Program Benefits vs. Costs 2004-2009

3

2

1

Millions of Dollars

 Benefits Costs

Incentive

Program Delivery

2009 Annual Report Efficiency Maine 15

Operation Keep ME Warm

Efficiency Maine partnered with the Maine Office of Energy 

Independence and Security and MaineHousing to implement 

Operation Keep ME Warm. Efficiency Maine provided 5,897 CFLs 

to the homes that participated in the volunteer weatherization 

program. Efficiency Maine also contributed to the preparation of a 

Basic Weatherization booklet that was widely distributed in the fall 

of 2008, at a time when oil prices were at an all-time high in Maine. 

Library-Lending Program for Kill A Watt® 

Electricity Usage Monitors

The Low-Income Program partnered with the Residential Program 

to market the Library-Lending Program for Kill A Watt® electricity 

usage monitors specifically to low-income households. (See the 

Residential Lighting Program on page 12 for more details.)

Looking Ahead

In 2010, Efficiency Maine’s Low-Income Programs will:

• Continue to partner with MaineHousing and the CAP agencies to 

ensure delivery of energy-efficient technologies to low-income 

families

• Participate more substantially in Operation Keep ME Warm by 

providing $50,000 for the purchase of CFLs and LED nightlights 

for installation by volunteer weatherization teams

• Coordinate a special initiative for low-income families that 

includes mailing energy-saving tips literature and an LED 

nightlight

Efficiency Maine 2009 Low-Income Appliance Replacement 

Program Benefits vs. Costs
Education and Training Programs

16 Efficiency Maine 2009 Annual Report

The Education and Training Programs have always been central 

to Efficiency Maine’s mission of creating a more energy-efficient 

economy, and in 2009, they reached more children and professionals 

than ever. School programs introduced the issues of electricity 

production, consumption and efficiency to more 4th–12th graders 

than in any prior year, while professional training programs, including 

Building Operator Certification (BOC), served a record number of 

contractors and facility managers through specialized workshops 

about energy-efficient opportunities and Efficiency Maine incentives.

2009 Highlights

• 12,373 4th–12th grade students participated in energy education 

classes.

• 691 contractors and facility managers attended energy-efficiency 

classes, including introductory-to-advanced training as well as the 

BOC courses.

• The BOC courses in FY 2009 generated 41,072 MWh of lifetime 

savings and $5.3 million in lifetime economic value, yielding a 

benefit-to-cost ratio of 1.30 to 1.

School Energy Education Programs

Efficiency Maine provides financial support for two education 

programs serving 4th–12th grade teachers and students:

Maine Energy Education Program (MEEP), a nonprofit 

organization serving schools across Maine, teaches general energy 

awareness and practical skills that enable students to be more 

energy-efficient in their daily lives. Topics of classroom presentations 

include electricity generation, energy sources, climate change, energy 

conservation and transportation. In the 2008-2009 school year, MEEP 

reached more than 12,000 students across the state. MEEP’s hands-on 

classroom activities are free of charge to Maine schools.

Maine Public Service’s (MPS) BE Energy-Wise Program (BEEP),

Students from the Dr. Levesque School in Frenchville perform the 

energy conservation advertisement they created as part of the Energy 

Extravaganza Workshop sponsored by Maine Public Service Company.

Left: A student from Poland connects a solar panel to a small fan motor 

using alligator clips.

Right: A student tests out the miniature wind turbine that she assembled 

at Poland Community School.

serving students in northern Maine, educates students about energy 

issues not only in schools but also in the broader society. 

Energy Savings “Eagle Patrols” patrolled the corridors of their schools 

for lights left on. A team of students raised awareness of energy 

issues in schools by distributing information and reminding fellow 

students and teachers to turn off lights. The Patrol Program includes 

presentations on how to read electric meters, the advantages of 

fluorescent lighting, and amount of energy consumed by computers. 

Numerous energy programs are offered to all schools in the MPS 

service territory. Among them are the “Three E’s programs,” which 

introduce basic concepts on energy, environment, and economics 

and the interaction among the three. These programs assist the 

participant to understand some of the challenges and problems 

related to energy use. Several energy-savings presentations 

were given throughout Aroostook County to senior groups and 

organizations. 

Also, free home energy-savings workshops were presented in Island 

Falls, Fort Kent, Presque Isle, and Caribou to show residents how they 

can save energy in the home and reduce their electricity bills. Energysaving kits were given to everyone who attended.
PowerSleuth Maine Energy Education Curriculum Project for 

Grades 4–8

Teachers across Maine are helping their students solve energy mysteries 

using the “PowerSleuth” energy education curriculum. This three-year 

project, launched in 2007, has developed standards-based, handson energy education materials for students in grades 4–8. Three 

“PowerSleuth” units will be available at no cost to teachers: 

• “Energy Lights Maine,” for students in grades 4–5, contains lessons 

on circuits and electric light, conductors and insulators, generation of 

electricity, energy-efficiency and conservation. 

• “Energy Heats Maine,” for students in grades 6–7, develops students’ 

understanding of heat and thermal energy, including how heat 

moves, and explores the mechanisms of transfer and conservation.

• “Energy for Maine,” designed for students in grades 7–8, focuses on 

energy transfers and transformations. 

Teachers can access the material and additional supporting resources by 

visiting powersleuth.org. 

The Maine Mathematics and Science Alliance (MMSA) is working closely 

with its content advisory committee and field test teachers to develop 

the curriculum. It is based on national standards, informed by research, 

and aligned with the new Maine Learning Results, including Mainespecific contexts and resources. Additional training workshops will be 

offered throughout the 2009–2010 school year.

2009 Annual Report Efficiency Maine 17

Energy Tips Contest

In coordination with the Maine Office of Energy 

Independence and Security, Efficiency Maine hosted a 

contest for Maine’s 4th, 5th and 6th grade students during 

October, Energy Awareness Month. The Governor awards 

prizes to students suggesting the best energy-saving ideas 

in two categories: 1) how to save energy in your own home; 

and, 2) how your school can save energy. Following are the 

winners of the Sixth Annual contest (October, 2009):

4th Grade

School: “Plant trees outside hot windows. In a few years, 

there will be shade and nice breezes instead of the sun’s hot, 

baking heat.” 

— Olivia Verrill, Manchester School, Windham

Home: “Use a low-flow showerhead.” 

— Alexander Raest, Madawaska Elementary School, Madawaska

5th Grade

School: “Ask if the janitors could install thermostats that you can 

program so that the temperature can be turned down at night and 

on weekends when nobody is in the building.” 

— Samantha Richard, George E. Jack Elementary School, Standish

Home: “You could use a toaster oven instead of a normal oven to 

save energy.” 

 — Jake Patrick, Paris Elementary School, South Paris

6th Grade

School: “Be a fan of windmills.” 

 — Megan Seward, Presque Isle Middle School, Presque Isle 

Home: “Don’t use an AC. Use a fan.” 

— Matt Buck, Clinton Elementary School, Clinton

Yarmouth Elementary School 

students from Mrs. Moore’s 

4th grade class working

 on one of the lessons from 

Energy Lights Maine. 

Energy Rap Contest

Efficiency Maine hosted a contest for Maine’s 9th and 10th 

graders to put their rhyming skills to work in the Efficiency 

Raps! contest for best video raps on energy. The winning 

solo rapper, Ian Wright, received an ENERGY STAR laptop in 

May, 2009. To see his winning rap, visit the Efficiency Maine 

page on YouTube.

The PowerSleuth website 

(powersleuth.org), beta-tested 

in 2009, provides teachers and 

students an extensive array of 

activities, projects, video clips, links, 

lesson plans, and other resources 

for each of the PowerSleuth

modules, Energy Lights Maine, 

Energy Heats Maine,

and Energy For Maine.

(continued)
Education and Training Programs (continued)

18 Efficiency Maine 2009 Annual Report

Energy Smart Real Estate Specialist class at Husson College in

South Portland on 11/19/08. 

2009 Professional Training Workshops

Efficiency Maine’s professional training programs provided key 

stakeholders (including architects, engineers, facility managers, 

tradespeople, water and wastewater operators, and other technical 

professionals) with technical training in a variety of topics. In addition 

to providing advanced training, these workshops provide a 

venue for participants to network and share energy-efficiency 

success stories.

Commercial Energy Auditing (22 participants; Brewer):

Teaches students how to conduct a commercial facility energy 

audit, which covers the tools of the trade; lighting and controls; and 

heating, ventilating and air conditioning.

Introduction to Solar Thermal (358 participants; Fairfield):

Certifies plumbers, oil burner technicians and HVAC technicians 

to properly install solar thermal systems. 

Facility Managers – How to Get Started Saving Energy 

(78 participants; Springvale, Portland, Auburn, Bath, Farmington, 

Bangor, Fairfield, and Caribou): Designed for both technical and 

nontechnical personnel, focuses on low- or no-cost efficiency 

upgrades that can save money in their buildings.

Energy Efficiency for Financial Managers (14 participants; 

Portland): Provides financial and business managers the information 

they need to make appropriate decisions regarding instituting 

energy-efficiency and management plans at their facilities. 

It discusses the advantages of purchasing materials and new 

technology using rebates and Federal tax incentives.

Energy Smart Real Estate Specialist (36 participants; South 

Portland): Inspires real estate agents to incorporate energy efficiency 

into their real estate business practices by demonstrating how 

energy efficiency and performance directly impact the real value 

of a property. The course provides information and guidelines on a 

number of energy-smart issues.

What Our Attendees are Saying:

Energy Efficiency for Financial Managers

“I liked the ‘energy conservation and facilities management...’ best.“

— Kurt Benziger, Area Specialist/Lighting & Energy with 

Horizon Solutions

“Excellent program with great information.”

— Jim Reny, Facility Director with Waterville Public Schools

Energy Smart Real Estate Specialist

“Great learning experience. Very informative and a good variety 

of speakers.”

“This is an important course.”

“Great resources! Glad you gave us a place to go for further info.”

“Bill Childs was great!”

“Bill was excellent and provided a better understanding of what is 

involved in an audit.”

“Best class I have taken in years!”

“To have the guests in was very important. They were extremely 

knowledgeable about their particular expertise. Candace was 

informative on so many levels and cleared up so many questions.”

— Anonymous comments from several real estate agents

Facility Managers – How to Get Started Saving Energy:

“Excellent presentations and informative handouts.”

— Dick Graves, Maintenance Foreman at Portland Water District

“Surprised on the amount of wasted energy.”

— Ray Masse, Plant Engineer at Central Maine Community College

AEE Comprehensive 5-day Training for Energy Managers

“Great week.”

— Kevin P. Flanagan, Project Engineer with Bath Iron Works

“Very good course, good support.” 

— Alan J. Ballard, Consultant
Efficiency Maine 2009 Building Operator Certification Courses

Building Operator Certification (BOC)

The BOC Program, offered in cooperation with the Northwest 

Energy Efficiency Council (NEEC), offers eight-day courses over 

two to four months that train facility managers to improve energy 

efficiency, reduce maintenance costs, and enhance building 

occupant comfort and safety.

While the courses instruct students in the use of advanced building 

equipment and controls, they also emphasize that huge savings at 

virtually no cost can be achieved by simple preventive maintenance 

and better management, such as turning down thermostats and 

shutting off lights when not needed.

BOC certification requires demonstrated competence in all of the 

following areas:

• Evaluating building energy consumption

• HVAC energy inspection

• Lighting surveys

• Indoor air pollutant sources and pathway locations

• Facility electrical distribution

In FY 2009, the BOC program trained 53 students via two BOC 

Level I courses and one BOC Level II course, a 35% reduction from 

the previous year that is attributable to the economic downturn. 

(continued)

2009 Annual Report Efficiency Maine 19

Efficiency Maine 2009 Building Operator Certification Program 

Benefits vs. Costs

6

5

4

3

2

1

Millions of Dollars

 Benefits Costs

Participant

Program Delivery

IES Illuminating Training Session (56 participants; Lewiston): 

Provides presentations to students on the following topics related 

to lighting: programmable lighting panels using low voltage 

switches and occupancy sensors; automatic daylight control panels 

with local override switches and photo sensors; and commissioning 

of lighting control systems.

BOC Recertification and “What’s New?” Seminar 

(61 participants; Brewer): Teaches students how to become 

recertified; provides an ARRA update; covers “Being a Successful 

Energy Bean Counter” and “What’s New: Emerging Technologies 

for Maine facilities;” provides an overview of Efficiency Maine 

programs (including Maine Advanced Buildings), gas company 

programs, Energy Star, COMcheck, Motor Master and VSD 

calculators.

AEE Comprehensive 5-day Training for Energy Managers 

(22 participants; Augusta): Offers detailed instruction covering 

the technical, economic and regulatory aspects of effective 

energy management, including all six training areas specified for 

energy managers in the Energy Policy Act; and a comprehensive 

learning and problem-solving forum for those who want a broader 

understanding of the latest energy cost-reduction techniques 

and strategies.
Building Operator Certification (continued)

BOC Program Track Record at a Glance

Cumulative Results, FY 2002–2009:

• 483 students

• 23 courses in locations all over Maine: 

Auburn, Augusta, Bangor, Brewer, Calais, Old Town, Orono, 

Portland, Presque Isle/Houlton and Sanford

12

10

8

6

4

2

Millions of Dollars

2006 2007 2008 2009

Benets

Costs

Efficiency Maine BOC End-User Facility Benefits vs. Costs as a Result of Training 2006-2009

20 Efficiency Maine 2009 Annual Report

Among the students, 20% are responsible for facility management 

of K–12 schools, 39% are from the private sector, 33% are from 

State and town municipalities, and the remaining 8% from the 

medical facilities. The benefit-to-cost ratio has declined because 

of a decrease in attendance due to limited resources. The savings 

estimates are based upon the New England Impact and Process 

Evaluation of the BOC Program completed in June of 2005.

Looking Ahead

Education 

• Opportunities for grade 4–8 teachers to get involved with the 

PowerSleuth energy education curriculum materials continue 

through the 2009-2010 school year. 

• Efficiency Maine and the Maine Math and Science Alliance 

are applying for a grant to help teachers and students utilize 

PowerSleuth in downeast and northern Maine areas.

• The Kill A Watt® Program will be expanded into 7th–12th grade 

school libraries. Along with the monitors, we will provide 

PowerSleuth and Energy Education lesson plans to complement 

the monitors. The monitors and lesson plans will be loaned out 

like books to teachers and/or students.

Professional Training

• Efficiency Maine will continue offering professional training 

workshops while expanding opportunities to involve Qualified 

Partners. 

• Three BOC Level I courses will be offered in East Millinocket, 

Portland, and Augusta, and one BOC Level II course in Brewer. 

Courses will continue to be offered at a reduced tuition for 

public-sector students.

• Efficiency Maine will collaborate with U.S. Environmental 

Protection Agency and other State agencies on developing 

two workshops for water and wastewater facility managers on 

available funding opportunities and other resources they can 

utilize, specifically energy audits.

• Working with the Maine Department of Environmental 

Protection, we will continue to spread the word about 

the Governor’s Carbon Challenge to businesses that have 

participated in Efficiency Maine programs.
These are three of the energy-efficient buildings completed in 2009 through 

the High Performance Schools Program. Pictured above, top to bottom: 

new elementary/middle school in Ellsworth, SAD #7 North Haven, and SAD 

#21 Peru.

1.2

1

0.8

0.6

0.4

0.2

Millions of Dollars

 Benefits Costs

Incentive

Participant

Program Delivery

Efficiency Maine 2009 High Performance Schools Program 

Benefits vs. Costs

2009 Annual Report Efficiency Maine 21

High Performance Schools Program 

From 2004 to 2009, the High Performance Schools (HPS) Program 

offered incentives that helped 34 school systems statewide save 

money by building more energy-efficient new schools. It was 

a highly successful combined effort of the Bureau of General 

Services, Department of Education, Maine School Management 

Association, Efficiency Maine, and Rebuild America. 

Starting in FY 2010, Efficiency Maine will address all commercial 

new construction statewide, including school buildings, via its 

prescriptive Commercial New Construction (CNC) Program—which 

has been influenced by the input of architects and engineers 

who participated in HPS—and a new whole-building design and 

construction program, Maine Advanced Buildings. 

During FY 2009, nine schools or districts were involved with either 

the design or implementation phase of HPS, generating combined 

savings of 422,650 kWh, 4,162 therms of natural gas, and 12,744 

gallons of oil. At very conservative energy prices, this represents 

over $100,000 in savings each year during the life of these schools, 

which in some cases may extend beyond 50 years. 

As of this writing, there are seven HPS schools in some stage 

of completion, and one additional school is still eligible. These 

are the remaining units from the 2006 Maine Department Of 

Education priority list, and although the HPS Program is ending, 

all commitments made to them under the current Program will 

be honored. 

Looking Ahead 

Early in FY 2010, Efficiency Maine started including schools in Maine 

Advanced Buildings, part of a comprehensive commercial new 

construction program that will adopt even higher energy-efficiency 

standards. Schools will be eligible for incentives under the same 

guidelines as all other nonresidential buildings. Based on past 

experience, Efficiency Maine fully expects the design community 

to meet this challenge to improve building efficiency standards 

once again.
Related Programs Administered by Efficiency Maine

2009 Small Business 

Energy Audits

22 Efficiency Maine 2009 Annual Report

program. To qualify, businesses must first receive an energy audit. 

Examples of eligible projects: insulation, windows, refrigeration, 

auxiliary power units (APUs) for truckers, and renewable energy 

(geothermal, wind and solar).

Anemometer Loan Program

The Program lends two anemometers to communities to 

assess whether potential sites are suitable for wind production. 

Anemometers remain in place for one year. Staff and engineering 

students at the University of Maine’s Orono campus oversee the 

commissioning of these anemometers; collect monthly wind data; 

provide the selected entities with a written report regarding wind 

suitability at their sites; and post the information on the Efficiency 

Maine wind web page.

2009 Highlights

• Conducted 237 energy audits, which, if recommendations are 

implemented, are projected to save an estimated 438 million kWh, 

1.5 trillion BTUs and $2.6 million in energy costs

• Approved ten small business loans in FY 2009, totaling $276,954, 

saving 11,255,163 kWh, 38.4 billion BTUs and $576,428 annually

• Equipment funded by these loans included 15 APUs, each of 

which will save $12,000 per year at current diesel prices

• Anemometers were loaned to Auburn and Oakland to assess 

whether those sites are suitable for wind production

Looking Ahead 

The Energy Audit Program will receive $900,000 in additional 

funding through ARRA. In FY 2010, an RFP was issued for a contractor 

to implement the enhanced program. It will provide not only the 

standard free walk-through energy audit, but also a fee-based 

scoping-level audit that will provide the specific information larger, 

more complex facilities need to decide what steps to take to 

improve their efficiency and to discuss financing of them. Clients 

can recover the cost of scoping-level audits if they implement the 

recommended energy-efficiency measures.

The Low-Interest Loan Program will receive $1.3 million in 

additional funding through ARRA, allowing us to provide additional 

loans up to $35,000 (currently at 1% interest) to Maine’s small 

businesses.

In addition, we have a Memorandum of Understanding (MOU) in 

place through the Department of Environmental Protection which 

State Energy Program (SEP) Grant

Efficiency Maine administers several programs funded by this 

annual grant from the U.S. Department of Energy, including most of 

Efficiency Maine’s nonelectrical energy programs.

Small Business Audit and Loan Program

Free Energy Audits of commercial, nonprofit, and manufacturing 

facilities with no residential components, and fewer than 50 fulltime employees or less than $5 million in annual revenue. After a 

walk-through audit (rather than an engineering assessment), clients 

receive a written report on changes they can make to improve 

energy efficiency and save money, as well as funding sources 

available to help implement the recommendations.

Low-Interest Energy-Efficiency Loans Loans up to $35,000, 

(currently at 1% interest) fund energy-conservation measures for 

small businesses meeting the same criteria as the energy audit 
2009 Voluntary Renewable Resources Fund Grants

2009 Annual Report Efficiency Maine 23

provides $100,000 in Environmental Protection Agency funds 

to grant 1% loans to qualifying truckers to implement energyefficiency measures such as auxiliary power units, bunk heaters, etc. 

These projects typically save truckers $12,000 per year, and help 

them meet increasingly stringent regulation of emissions 

while idling.

Anemometer Loan Program Funding through a grant from the 

U.S. Department of Agriculture for $30,000, plus $150,000 in funding 

through ARRA, will allow us to buy six additional anemometers 

with accompanying equipment. These anemometer loans will be 

made through an RFP. 

Small Wind Working Group Funding received from the U.S. 

Department of Agriculture, as well as ARRA, has allowed us to 

develop a web page on wind activities in Maine. This page will 

eventually include information on development of new wind 

sites; various funding mechanisms available; data gathered by the 

anemometer loan program; a schedule of upcoming Wind Working 

Group activities; and links to informational resources to assist 

Mainers with questions related to code requirements, studies on 

sound levels, flicker and more. 

The Renewable Resources Fund 

Supported by voluntary contributions consumers make via 

electric bills, the fund supports small-scale demonstration projects 

designed to educate the community on the cost-effectiveness of 

harnessing natural resources for clean electricity. In 2009, the Fund 

awarded three grants totaling $99,095 (see table above). 

Looking Ahead 

Early in FY 2010, the Renewable Resources Fund will issue a Request 

for Demonstration Project Proposals, which will be funded with 

voluntary contributions made by utility users, and the statutory 

“Alternative Compliance Mechanism.”1

Soon after, we expect to issue another Request for Proposals 

funded through ARRA Funds. Grant awards under these proposals 

will include feasibility studies for the installation and operation 

of cost-effective renewable energy projects. Eligible entities will 

remain the same.

• Efficiency Maine will again partner with the Department of 

Environmental Protection to use a $14,000 grant from the 

Environmental Protection Agency to provide mini-grants up 

to $1,400 each to preselected schools that have participated in 

DEP’s Greenhouse Gas Survey. Grants may be used to obtain 

energy audits for the school, Building Operator Certification 

training for appropriate school staff, or to implement energyefficiency measures in the school. 

• Efficiency Maine will determine the best method for keeping the 

Biofuels web page and its accompanying electronic newsletter 

up to date. This page provides information on biofuels activities 

and issues, including a list of sources for Maine drivers and 

homeowners. 

• In addition to 1% loans for APUs, a 25% rebate program has been 

added for additional energy-efficient equipment purchases.

Carbon Free Homes (CFH)

Efficiency Maine manages this web-centered 

social awareness campaign (carbonfreehomes.

org), which has helped Maine households 

reduce or even eliminate their carbon 

footprint since April, 2007. Consumers 

can learn what it means to go “carbonfree;” receive help calculating their 

household’s carbon emissions; learn 

simple steps to reduce their carbon 

footprint and energy costs; and go carbon-free by purchasing clean 

energy or renewable energy certificates (RECs). We will continue 

to work with Maine Partners for Cool Communities to promote 

Carbon-Free Homes at a local level.

1 In 2008, the Maine Legislature required that electricity providers who did not meet Maine’s renewable energy portfolio standards would have to pay into an alternative compliance fund. The MPUC 

was instructed to collect these payments and apply them toward renewable resource grants, which 

has increased the annual fund from approximately $100,000 a year to $800,000 a year. However, the 

language also requires that 35% of this funding be redirected to the Maine Technology Institute for 

similar grants. In addition, during 2009 and 2010, $600,000 of Federal money from the American 

Recovery and Reinvestment Act will be made available for these grants.

Applicant Resource Type kWh per Year Match Grant Request % Match Exposure

MSAD #60 (Knowlton 

School, North Berwick) Solar 6898 $10,940 $43,761 20 Students, parents and community

Pittsfield Recycling/

Transfer Station Wind 9238 $12,551 $50,000 20 Visible to 1,500 weekly users plus tours

Great Salt Bay 

Community School, 

Damariscotta

Solar 1024 $1,334 $5,334 20

Students, parents, 

community 

(at sporting events)

(continued)
2009 Solar Rebates 

by Type

Related Programs Administered by Efficiency Maine (continued)

24 Efficiency Maine 2009 Annual Report

Solar Thermal System on houses in Rockport (top) and Lincolnville (bottom), 

both installed by ReVision Energy

Solar and Wind Energy Rebate Program

Funding for Solar Incentives was established by statute, with 25% 

allocated to photovoltaic (PV) and 75% to solar thermal systems. 

In 2008, the Legislature enacted a new law that expanded the 

Program to include qualified wind energy systems (P.L. 2007, Chapter 

661). Chapter 661 also requires that Efficiency Maine determine the 

allocation of funds in each fiscal year between PV, solar thermal and 

wind systems, with at least 20% of the Program funds going to each. 

By the end of FY 2008, with oil prices approaching $5 a gallon, 

thermal systems became extremely cost-competitive and 

homeowner applications quickly exceeded available funds. These 

applicants were awarded a reservation for incentives in 2009, and 

were so numerous that they effectively closed the program for the 

2009 funding year. (When some of these applicants elected not to 

proceed, new applications were accepted, and all remaining funds 

were quickly exhausted.)

Starting in January of 2009, wind incentives became available to 

properties installing turbines rated at 100 KW or less. Simultaneously, 

a pilot program was funded to encourage the installation of towers 

higher than the recommended 50-foot level. As of June 30, 2009, 

incentives have been paid for three turbines, two of which qualified 

for the pilot program money. 

2009 Highlights

• Efficiency Maine provided incentives for 22 PV, 212 thermal hot 

water, eight thermal hot air and three wind projects in 2009. 

• Training class time increased from two days to three, providing 

added depth and substance to the sessions.

• Certification was awarded to 358 solar installers, including 

plumbers; boiler technicians; oil or LP/NG technicians; type II, III 

or Universal Refrigeration Technicians; architects and engineers.

Looking Ahead

In spring of 2009, the Maine Legislature allowed Efficiency 

Maine to apply ARRA funds to the solar and wind energy rebate 

program. In FY 2010 and 2011, $500,000 per year will be added 

to the rebate fund, greatly increasing the available resources for 

solar and wind projects in Maine. These rebates became available 

starting in July, 2009.

By late 2009, Efficiency Maine will modify the application form 

that will establish performance standards for solar energy 

systems, as well as provide a simple payback calculation to 

inform applicants about performance criteria and performance 

differences between solar and wind energy systems. 
Conclusions and Projections

(continued)

2009 Annual Report Efficiency Maine 25

American Recovery and Reinvestment Act Programs (ARRA) 

By far the biggest change at Efficiency Maine in FY 2010 is the 

receipt of over $38 million in ARRA funding. ARRA allotments for the 

State Energy Program (now part of Efficiency Maine) target economic 

development and job creation and retention, with a strong emphasis 

on transformation of our energy economy to a cleaner and more 

sustainable model. 

The most important change is that while SBC funds were dedicated 

exclusively to electricity efficiency, this ARRA funding is “fuel-neutral,” 

allowing Efficiency Maine for the first time to promote efficiency in 

the large and vital home heating fuel sector. 

The funding will also allow for a major regrant program for the 

benefit of Maine municipalities and counties, supporting energy 

planning, renewables and innovative community-based energyefficiency strategies. 

Another exciting component of the ARRA-funded programs is the 

Impact Fund. This large project will be rolled out with added funding 

from the Energy and Carbon Savings Trust (ECST), making up to 

$1 million grants to promising energy programs in Maine’s crucial 

large industrial facilities. The entire portfolio of ARRA-funded 

programs is as follows: 

Efficiency Maine has played an important role in transforming 

Maine’s economy to be more energy-efficient, sustainable and 

affordable. In the short-term, Efficiency Maine’s programs and 

services have helped businesses and residents save vast amounts 

of electricity. Efficiency Maine has also worked to build sustainable 

long-term changes in the marketplace that will ensure that these 

savings continue year after year. 

The results in this Annual Report are made possible by carefully 

crafted programs conceived and delivered by dedicated employees 

and consistent with the best established practices nationwide. 

Efficiency Maine has delivered savings levels better than the 

projections of independent researchers. 

The evidence shows that the public and media alike have 

responded favorably to these efforts. Smart energy usage has 

received unprecedented attention and acceptance. Commonsense efficiency measures are now becoming second nature. New 

efficient technologies are no longer exotic, but are accepted in all 

corners of the state. People and businesses are in the midst 

of a fundamental long-term transition in how they manage 

their energy consumption and in their willingness to invest in 

long-term savings. 

In 2009, however, easing energy costs and economic uncertainty 

dampened investment in efficiency measures, especially CFLs. We 

believe this is an anomaly, and will make sure that we are prepared 

to provide the information, technical assistance and practical 

support we anticipate more and more Mainers will seek in 2010. 

We will not only continue to deliver the programs developed 

over previous years, but also add substantial new opportunities. 

Especially exciting, as described below, Efficiency Maine now has 

the mandate and resources to provide solutions for all fuel sources, 

not just electricity.

Electricity Saving Programs Funded By The System 

Benefits Charge (SBC) 

SBC revenues for FY 2010 are projected to be $13,800,000. This 

will allow Efficiency Maine to continue to deliver our Residential 

and Business electricity programs, working with our new Qualified 

Partners to provide the reliability and quality that have been the 

hallmark of these programs for nearly six years.

State Energy 

Program Formula 

Grant

Energy-Efficiency 

and Conservation 

Block Grants

(EECBG)

State Energy-Efficient 

Appliance Rebate 

Program

ARRA Funding for the State Energy Program and Energy-Efficiency 

and Conservation Block Grant Programs
Conclusions & Projections (continued)

FY 2010 Conservation Fund Budget Snapshot1

SBC/FCM RGGI Total

Low Income $3,130,408 $3,130,408

Residential $2,300,000 $4,055,000 $6,355,000

Business (includes

small business) $6,880,408 $4,055,000 $10,935,408

Education & Outreach $1,200,000 $1,200,000

Administration/Other2 $2,141,227 $2,141,227

$15,652,043 $8,110,000 $23,762,043

1 Conservation fund revenues for FY 2010 include projected income from the System 

Benefits Charge ($13,802,043); the Forward Capacity Market ($1,850,000) and the 

Regional Greenhouse Gas Initiative ($8,110,000) for a total of $23,762,043.

2 In FY 2010, three program evaluations will be conducted and have been added to 

the budget accordingly.

26 Efficiency Maine 2009 Annual Report

Expanded Programs Funded by The Energy and Carbon 

Savings Trust (ECST)

Beginning on July 1, 2009, Efficiency Maine began receiving 

funding from the ECST for residential and business electricity 

efficiency programs. As of October 1, 2009 the ECST has provided 

$2,600,000 for the existing Business Program, and $2,600,000 for 

the Residential Program. These new funds will greatly expand the 

offerings of Efficiency Maine in residential energy-efficient lighting 

and appliances. They also allow Efficiency Maine to increase 

its business incentives substantially, generating new levels of 

investment in efficient motors, variable speed drives, lighting, HVAC 

and other smart energy-saving applications.

The Efficiency Maine Trust 

Finally, the organizational structure of Efficiency Maine will 

change significantly in FY 2010. An “Act Regarding Maine’s Energy 

Future” was signed into law on June 12, 2009. This landmark 

legislation established the Efficiency Maine Trust (EMT), a new 

semiautonomous State agency dedicated to delivering energyefficiency programs in a unified, coordinated and well-planned 

fashion for all sectors and all fuels in Maine. 

Efficiency Maine will leave the Public Utilities Commission to 

become part of the EMT on July 1, 2010. The EMT will also manage 

the funding stream generated by the Regional Greenhouse Gas 

Initiative (RGGI), and the ECST will cease to exist as a separate entity. 

In short, the new Efficiency Maine Trust is expected to provide 

the coordination of policy and programming that will bring our 

energy-efficiency efforts to an exciting new level in coming years. 

These budget projections are likely to be modified through the 

course of 2010. Uncertainties about the economic environment and 

Maine’s implementation of the RGGI are likely to have significant 

impacts on these forecasts.

FY 2010–2011 ARRA-Funded Programs1

Residential

Residential Weatherization & Efficiency $9,100,000

Residential Weatherization Measurement

& Verification $150,000

Residential New Construction/Building 

Energy Codes to SPO $502,400

Appliance Rebate Program $1,230,000

Professional Training & Development

Workforce Development (inc. scholarships) $1,300,000

Professional Trainings $400,000

Business

Large Project Impact Fund $6,314,282

Commercial New Construction $1,500,000

Retro Commissioning $500,000

Industrial Process Assistance $1,250,000

Industrial and Commercial Measurement

& Verification $300,000

Commercial Audits $900,000

Commercial Grants $2,000,000

Commercial Loans $1,300,000

Other

ARRA Marketing $1,100,000

Grants Connector (with OEIS) $100,000

EECBG Re-Grants to Municipalities $5,775,000

Solar/Wind Rebates $1,000,000

Wind Anemometer Program $200,000

Renewable Resource Fund Supplement $600,000

Traffic Management (with DOT) $700,000

ARRA Administrative $1,788,604

Total $38,010,286 

1 ARRA Revenues and expenses may be multi-year depending on program design. 
Appendix A: Business Program

2009 Annual Report Efficiency Maine 27

Table A1: Business Program: FY ’09 Participation by Small and Large Businesses

Program Type

No. of 

Participants1

No. of 

Projects

Savings at Customer Level Savings at Generation Level

Incentive 

Amount

Percent of 

Incentive 

MWh Savings MW Savings MWh Savings MW Savings by Type

Small Business 

(≤50 Employees) 692 894 11,045 6.84 12,348 7.65 $1,617,568 33%

Large Business 

(>50 Employees) 237 544 23,022 2.97 25,738 3.32 $3,255,198 67%

Total 929 1438 34,066 9.81 38,086 10.97 $4,872,766 100%

1 Number of participants differs from number of projects in that one participant can have more than one project in each fiscal year. For example, a business may have four projects 

counted in one fiscal year, but would only be counted once on the participant level.

Table A2: Business Program: FY ’09 Savings by Business Type 

Business 

Type

No. of 

Projects

Savings at Customer Level Savings at Generation Level

Incentive 

Amount 

Total 

Participant 

Costs1

Percent of 

MWh Savings 

by Business 

Type

MWh 

Savings MW Savings

MWh 

Savings MW Savings

Business 982 25,442 7.22 28,444 8.07 $3,095,037 $9,081,783 75%

Government 286 6,775 2.08 7,575 2.32 $1,425,805 $3,585,083 20%

Nonprofit 

Organization 170 1,849 0.52 2,067 0.58 $351,925 $805,370 5%

Total 1438 34,066 9.81 38,086 10.97 $4,872,766 $13,472,237 100.00%

1

 Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.
28 Efficiency Maine 2009 Annual Report

Table A3: Business Program: FY ’09 Savings by Facility Type

Business Type

No. of 

Projects

Savings at 

Customer Level

Savings at 

Generation Level

Incentive 

Amount 

Total 

Participant 

Costs1

Percent of MWh 

Savings by 

Business Type

MWh 

Savings

MW 

Savings

MWh 

Savings

MW 

Savings

Agriculture 55 609 0.15 681 0.16 $44,255 $112,299 1.79%

College 33 1,048 0.28 1,171 0.32 $149,109 $417,208 3.08%

Convenience 

Store 24 111 0.02 124 0.02 $18,731 $45,18 0.32%

Elementary/

Secondary School 223 5,148 1.78 5,756 1.99 $1,231,071 $2,826,475 15.11%

Grocery Store 61 1,212 0.17 1,355 0.19 $126,359 $336,551 3.56%

Health 28 1,120 0.39 1,252 0.44 $265,348 $613,631 3.29%

Hospital 13 783 0.15 875 0.17 $115,252 $336,237 2.30%

Lodging 35 778 0.18 870 0.20 $99,693 $325,821 2.28%

Manufacturing 169 8,451 1.43 9,449 1.60 $860,892 $2,625,631 24.81%

Office 207 2,170 0.68 2,426 0.76 $494,390 $1,219,770 6.37%

Restaurant 28 160 0.04 179 0.04 $15,214 $49,582 0.47%

Retail 127 1,699 0.45 1,899 0.50 $214,988 $590,986 4.99%

Warehouse 115 4,531 0.92 5,065 1.03 $370,537 $1,180,482 13.30%

Other 320 6,247 3.18 6,984 3.56 $866,928 $2,792,374 18.34%

Total 1438 34,066 9.81 38,086 10.97 $4,872,766 $13,472,237 100.00%

1

 Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.
2009 Annual Report Efficiency Maine 29

Table A4: Business Program: FY ’09 Benefits and Costs by County

County

Population 

by County1

Businesses 

by County2

No. of 

Projects

Savings at 

Customer 

Level

Savings at 

Generation 

Level Total Lifetime 

Economic 

Benefits

Total 

Participant 

Incentives 

Total 

Participant 

Costs3

Percent of 

MWh Savings 

by County

Percent of 

Businesses 

by County

Percent of 

Population 

by County

MWh 

Savings

MWh 

Savings 

Androscoggin 106,815 2,824 97 4,365 4,880 $6,279,378 $647,515 $1,743,019 13% 7% 8%

Aroostook 72,047 2,181 139 1,773 1,983 $2,550,924 $329,595 $798,067 7% 5% 5%

Cumberland 275,374 11,000 340 7,989 8,932 $11,492,290 $1,139,806 $3,174,985 23% 27% 21%

Franklin 29,927 867 29 1,631 1,823 $2,346,050 $251,785 $548,071 5% 2% 2%

Hancock 53,278 2,175 50 900 1,006 $1,294,702 $182,011 $481,832 4% 5% 4%

Kennebec 120,839 3,350 146 5,145 5,752 $7,400,955 $517,300 $1,455,126 11% 8% 9%

Knox 40,781 1,651 69 1,155 1,291 $1,661,009 $106,664 $362,739 2% 4% 3%

Lincoln 34,800 1,493 37 257 287 $369,455 $39,478 $129,052 1% 4% 3%

Oxford 56,734 1,427 28 1,119 1,251 $1,610,011 $102,685 $585,696 2% 3% 4%

Penobscot 148,784 4,215 215 3,194 3,571 $4,594,954 $478,432 $1,424,767 10% 10% 11%

Piscataquis 17,180 481 12 150 168 $216,126 $26,724 $93,490 1% 1% 1%

Sagadahoc 36,387 890 57 929 1,039 $1,336,713 $253,586 $542,584 5% 2% 3%

Somerset 51,658 1,181 45 1,221 1,365 $1,756,674 $155,813 $322,043 3% 3% 4%

Waldo 38,511 978 44 338 378 $486,029 $76,975 $219,232 2% 2% 3%

Washington 32,751 924 18 194 217 $279,465 $36,286 $98,274 1% 2% 2%

York 201,341 5,573 112 3,705 4,142 $5,329,759 $528,111 $1,493,261 11% 14% 15%Total 1,317,207 41,210 1438 34,066 38,086 $49,004,495 $4,872,766 $13,472,237 100% 100% 100%

Notes: 

1 Annual Estimates of the Population for Counties of Maine, 2007. Population Division, U.S. Census Bureau2 County Business Patterns: Maine 2004. Table 4. U.S. Census. June 2006. pg 2813 Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.
30 Efficiency Maine 2009 Annual Report

Table A5: Business Program: Growth in Approved Program Allies

Program Ally Types

Prior to 

FY ‘04 FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09 Total 

Percent by 

Ally Type

Lighting 2 2 4 - 1 1 - 10 1.90%

Electrical 1 16 31 3 - 5 1 57 10.86%

HVAC - 3 6 2 2 - 2 15 2.86%

Consultant/Engineering/Architect - 13 19 11 4 - 2 49 9.33%

Plumbing/Mechanical - - - - - - - - 0.00%

Contractor - 31 71 28 1 1 2 134 25.52%

Retailer 2 - 1 - - - - 3 0.57%

Wholesaler 1 - - - - - - 1 0.19%

Manufacturer’s Representative 2 4 1 - 2 - 1 10 1.90%

ESCO - 1 2 4 - - 1 8 1.52%

Finance Company 1 - - - - - 1 2 0.38%

Management Company - 1 - - - - 1 2 0.38%

Other 5 - - - 1 2 2 10 1.90%

Agriculture - 1 - - - - - 1 0.19%

Agricultural Equipment - - - - - - - - 0.00%

Refrigeration - - 1 - - - - 1 0.19%

Variable Frequency Drive - - 3 1 - - - 4 0.76%

More than One Type 46 29 39 17 26 30 31 218 41.52%

Total Approved Each Year 60 101 178 66 37 39 44 525 100%

Table A6: Business Program: Financial Report

Incentive Costs Prior Year (FY ‘08) Current Year (FY ‘09)

Incentives to Participants $3,168,576 $4,872,766

Incentives to Trade Allies $0 $0

Subtotal Incentives $3,168,576 $4,872,766

Program Delivery Costs

Implementation and Technical Assistance $2,807,851 $2,884,804

Marketing $385,301 $341,431

Subtotal Program Delivery Costs $3,193,152 $3,226,235

Administrative and Management Costs $120,187 $161,678

Evaluation Costs $0 $0

Total Efficiency Maine Costs $6,481,915 $8,260,680

Annualized MWh Savings 38,141 34,066

Lifetime MWh Savings 450,217 447,879

Total Lifetime Economic Benefits $54,271,253 $49,004,495

Business Program Benefit-to-Cost Ratio 4.29 2.91
2009 Annual Report Efficiency Maine 31

Appendix B: Residential Program

Table B1: Residential ENERGY STAR Lighting Program – FY ’08 Benefits and Costs by County

Geographic 

Savings

Population 

by County1

Total 

Lighting 

Products

Savings at 

Customer Level

Savings at 

Generation Level

Total Lifetime 

Economic 

Benefits 

Total 

Participant 

Incentives

Total 

Participant 

Costs

Total MWh 

Savings

Total MWh 

Savings

Androscoggin 106,815 62,137 2,526 2,797 $1,922,731 $50,158 $262,461

Aroostook 72,047 25,767 1,293 1,431 $983,680 $11,896 $120,719

Cumberland 275,374 182,453 7,656 8,475 $5,826,585 $168,663 $765,720

Franklin 29,927 13,200 623 690 $474,139 $6,532 $59,776

Hancock 53,278 37,306 1,553 1,719 $1,182,062 $31,520 $158,525

Kennebec 120,839 94,537 3,752 4,154 $2,855,560 $74,920 $393,464

Knox 40,781 27,929 1,245 1,378 $947,202 $21,374 $122,300

Lincoln 34,800 10,679 527 584 $401,265 $7,867 $49,368

Oxford 56,734 16,812 787 871 $599,099 $10,298 $75,917

Penobscot 148,784 103,078 4,276 4,734 $3,254,699 $83,586 $437,524

Piscataquis 17,180 2,252 121 134 $92,001 $1,396 $10,962

Sagadahoc 36,387 27,998 1,124 1,244 $855,563 $25,994 $115,249

Somerset 51,658 16,338 759 841 $577,963 $7,784 $72,831

Waldo 38,511 9,916 582 644 $442,999 $8,336 $51,215

Washington 32,751 7,822 385 426 $293,028 $4,877 $36,173

York 201,341 68,377 2,921 3,233 $2,222,788 $61,035 $295,981

Unknown2 0 8,472 478 529 $363,961 $6,885 $41,476

Total 1,317,207 715,073 30,609 33,884 $23,295,324 $583,120 $3,069,662

1

 Annual Estimates of the Population for Counties of Maine, July 1, 2007. Population Division, U.S. Census Bureau

2

 Consists of bulbs dispersed through special promotions, giveaways, and/or an online retail store that cannot be attributed to one specific county.

Table B2: Residential ENERGY STAR Lighting Program – Annual Growth in Program Allies

Program Ally Types FY ‘02 FY ‘03 FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09

Program 

to Date

Department 2 0 0 25 0 18 0 -10 35

DIY 8 2 2 2 1 2 0 -6 11

Grocery 0 0 54 1 4 2 73 134

Hardware (Independent) 96 13 0 18 1 -11 6 -3 120

Hardware (Chain) 27 9 5 18 1 -18 3 -2 43

Showroom 5 2 1 0 0 -2 2 2 10

Wholesale 0 0 0 0 1 4 0 -3 2

Other 0 0 0 7 1 -1 0 14 21

Cumulative Total: 138 164 172 296 302 298 311 376
32 Efficiency Maine 2009 Annual Report

Table B3: Residential ENERGY STAR Lighting Program – Products Rebated1

Measure FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09

CFL Bulbs 68,767 107,151 636,704 788,125 1,089,227 705,091

Ceiling Fans 169 118 107 59 0 2,213

External Fixtures 1,459 1,636 2,299 1,876 1,570 523

Internal Fixtures 4,403 4,259 6,260 6,840 6,512 2,440

Table/Floor Lamps 8 78 5 145 1,269 4,745

Torchieres 881 208 130 98 50 55

LED Holiday Lights - - - 7,689 12,286 6

Total 75,687 113,450 645,505 804,832 1,110,914 715,073

1

 Does not include special promotions/giveaways

Table B4: Residential ENERGY STAR Lighting Program – Financial Report

Incentive Costs Prior Year (FY ‘08) Current year (FY ‘09)

Incentives to Participants $1,239,352 $583,120

Incentives to Trade Allies $0 $0

Subtotal Incentives $1,239,352 $583,120

Program Delivery Costs

Implementation and Technical Assistance $843,403 $595,010

Marketing $586,266 $618,057

Subtotal Program Delivery Costs $1,429,669 $1,213,067

Administrative and Management Costs $96,167 $123,380

Evaluation Costs $74,895 $0

Total Efficiency Maine Costs $2,840,083 $1,919,567

Annualized MWh Savings 55,801 30,609

Lifetime MWh Savings 424,085 208,140

Total Lifetime Economic Benefits $51,092,076 $23,295,324 

Business Program Benefit-to-Cost Ratio 6.92 5.29
2009 Annual Report Efficiency Maine 33

Appendix C: Low-Income Programs

Table C2: Low-Income Programs: Financial Report

Incentive Costs Prior Year (FY ‘08) Current Year (FY ‘09)

Incentives to Participants $2,649,975 $2,410,902 

Incentives to Trade Allies $0 

Subtotal Incentives $2,649,975 $2,410,902 

Program Delivery Costs

Implementation and Technical Assistance $0 $0 

Marketing $19,897 $10,412 

Subtotal Program Delivery Costs $19,897 $10,412 

Administrative and Management Costs $109,320 $120,851 

Evaluation Costs $18,735 $0 

Total Efficiency Maine Costs $2,797,927 $2,542,165 

Annualized MWh Savings 6,186 3,911

Lifetime MWh Savings 37,019 22,890

Total Lifetime Economic Benefits $5,675,588 $2,535,595

Program Benefit-Cost Ratio 2.03 1.00

Table C1: Low-Income Programs: FY ’09 Benefits and Costs by County

County

Appliance Replacement 

Program

Operation

Keep ME

Warm

Savings at 

Customer Level

Savings at 

Generation Level

Total 

Lifetime 

Economic 

Benefits

Community 

Action 

Agency

Qty 

Refrigerators 

Qty 

CFLs

Qty 

CFLs

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

Androscoggin ACAP 5 361 N/A 7 20 27 7 23 30 $19,682

Cumberland CCI & MMCA 306 2,131 N/A 230 58 288 257 65 322 $209,757

Franklin CCI 304 2,131 N/A 228 58 286 255 65 319 $208,087

Knox KVCAP 139 820 N/A 129 44 173 144 49 193 $125,932

Lincoln KVCAP 139 820 N/A 129 44 173 144 49 193 $125,932

Oxford PCAP 50 76 N/A 43 5 48 48 5 53 $34,820

Penobscot PCAP 50 76 N/A 43 5 48 48 5 53 $34,820

Sagadahoc WCAP 28 212 N/A 27 17 44 30 19 49 $31,849

Somerset WHCA 563 5,786 N/A 720 201 921 805 225 1,030 $671,262

Waldo WHCA 563 5,786 N/A 720 201 921 805 225 1,030 $671,262

Washington WMCA 38 238 N/A 31 11 42 34 12 47 $30,492

Other N/A 0 0 5,897 0 212 212 0 237 237 $154,743

Total 2,182 18,437 5,897 2,305 876 3,181 2,577 979 3,557 $2,318,638
Appendix D: Building Operator Certification Program

34 Efficiency Maine 2009 Annual Report

Table D1: Building Operator Certification: FY ‘09 Benefits and Costs by County

County Total Participants

Savings at Customer 

Level

Savings at Generation 

Level Total Participant 

Costs 

Total Lifetime 

Total MWh Savings Total MWh Savings Economic Benefits

Androscoggin 6 1,027 1,149 496,992 $666,991

Aroostook 2 271 303 134,147 $175,762

Cumberland 17 2,552 2,853 1,250,559 $1,656,967

Hancock 1 171 191 82,832 $111,165

Kennebec 3 514 574 248,496 $333,496

Knox 1 100 111 51,315 $64,597

Lincoln 1 171 191 82,832 $111,165

Penobscot 5 856 957 414,160 $555,826

Sagadahoc 2 199 222 102,630 $129,194

Somerset 1 171 191 82,832 $111,165

York 8 1,226 1,371 599,622 $796,185

Other 6 956 1,068 465,475 $620,423

Total 47 8,214 8,115 4,011,892 $5,332,935

Table D2: Building Operator Certification: Financial Report

Prior Year (FY ‘08) Current Year (FY ‘09)

Number of Classes 4 3

Number of Participants 80 53

Incentive Costs

Incentives to Participants $0 $0 

Incentives to Trade Allies $0 $0 

Subtotal Incentives $0 $0 

Program Delivery Costs

Implementation and Technical Assistance $135,667 $62,597 

Marketing $0 $0

Subtotal Program Delivery Costs $135,667 $62,597 

Administrative and Management Costs $20,845 $27,573 

Evaluation Costs $0 $0 

Total Efficiency Maine Costs $156,512 $90,171

Annualized MWh Savings 13,310 8,115

Lifetime MWh Savings 59,526 41,072

Total Lifetime Economic Benefits $10,478,944 $5,332,935

Business Program Benefit-Cost Ratio 1.75 1.30
Appendix E: High Performance Schools Program

Appendix F: Education and Training Programs

2009 Annual Report Efficiency Maine 35

Table F1: Education and Training Programs: Financial Report

Incentive Costs Prior Year (FY ‘08) Current Year (FY ‘09)

Incentives to Participants $0.00 $0.00 

Incentives to Trade Allies $0.00 $0.00 

Subtotal Incentives $0.00 $0.00 

Program Delivery Costs

Implementation and Technical Assistance $275,128.00 $305,620.21 

Marketing $34,319.00 $69,161.58 

Subtotal Program Delivery Costs $309,447.00 $374,781.79 

Administrative and Management Costs $47,692.00 $76,340.24 

Evaluation Costs $0.00 $0.00 

Total Efficiency Maine Costs $357,139.00 $451,122.03 

Annualized MWh Savings n/a n/a

Lifetime MWh Savings n/a n/a

Total Lifetime Economic Benefits n/a n/a

Business Program Benefit-to-Cost Ratio n/a n/a

Table E1: High Performance Schools: Financial Report

Incentive Costs Prior Year (FY ‘08) Current Year (FY ‘09)

Incentives to Participants $425,751 $427,483 

Incentives to Trade Allies $0 $0 

Subtotal Incentives $425,751 $427,483

Program Delivery Costs

Implementation and Technical Assistance $21,493 $25,658 

Marketing $10,563 $2,598 

Subtotal Program Delivery Costs $32,056 $28,256 

Administrative and Management Costs $33,942 $80,434 

Evaluation Costs $0 $0 

Total Efficiency Maine Costs $491,749 $536,173

Annualized MWh Savings 636 423

Lifetime MWh Savings 7,613 5,812

Total Lifetime Economic Benefits $1,304,906 $1,089,236 

Business Program Benefit-to-Cost Ratio 1.92 1.25
Appendix G: Emission Reductions

Appendix H: Utility Conservation Fund Assessments for Efficiency Maine

36 Efficiency Maine 2009 Annual Report

Table G1: Efficiency Maine Lifetime Emission Reductions (Metric Tons)

Emission FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 TOTAL

CO2 90,053 162,659 320,849 497,491 559,072 338,106 1,968,231

SO2 56 101 200 829 932 516 2,634

NOx 21 38 75 426 479 201 1,240

Source: Emission estimates per MWh prior to 2007 are based on Maine-specific marginal emission rates reported in the “2004 New England Marginal Emission Rate Analysis.” ISO New 

England, Inc. May, 2006. Table 5.7-5.9, Page 16. Estimates for 2007 and 2008 are from the Avoided Energy Supply Costs: 2007 Final Report August 10, 2007 Synapse Energy 

Economics. Estimates for 2009 are from the Avoided Energy Supply Costs: 2009 Final Report August 21, 2009.

 FY 2008 FY 2009

CO2

 (lbs/MWh): 1,260 CO2 (lbs/MWh): 1,027

SO2

 (lbs/MWh): 2.10 SO2 (lbs/MWh): 1.568

NOx (lbs/MWh): 1.08 NOx (lbs/MWh): 0.61

Table H1: Utility Assessments for Efficiency Maine (Actual and Projected)

Utility FY ‘06 

(Actual)

FY ‘07 

(Actual)

FY ‘08 

(Actual)

FY ‘09 

(Actual)

FY ‘10 

(Projected)

FY ‘11 

(Projected)

Central Maine Power Co. $7,339,093 $6,290,032 $11,869,583 $9,542,836 $10,814,419 $10,922,569 

Bangor Hydro-Electric Co. $1,508,735 $1,288,409 $1,503,206 $2,033,698 $1,974,928 $1,975,900 

Maine Public Service Co. $431,840 $517,664 $574,007 $460,394 $574,079 $585,200 

Kennebunk Light & Power Co. $110,891 $131,624 $126,114 $144,237 $137,034 $137,034 

Eastern Maine Electric Coop $89,926 $108,796 $127,688 $132,858 $131,337 $131,337 

Houlton Water Co. $55,654 $136,995 $154,768 $95,805 $92,819 $92,819 

Van Buren Light & Power Co. $12,782 $10,866 $22,847 $19,830 $19,837 $19,830 

Fox Island Electric Coop $10,107 $5,446 $11,135 $13,352 $13,100 $13,100 

Swans Island Coop $2,125 $1,467 $2,601 $3,075 $2,924 $3,000 

Madison Electric Works $5,960 $8,213 $15,636 $45,617 $41,566 $41,566 

Total $9,567,113 $8,499,512 $14,407,585 $12,491,702 $13,802,043 $13,922,355 
Notes
Efficiency Maine is a statewide effort to promote the more efficient use of electricity, help Maine residents 

and businesses reduce energy costs, and improve Maine’s environment. Efficiency Maine is funded by 

electricity consumers and other sources, and is administered by the Maine Public Utilities Commission.

866-376-2463

efficiencymaine.com