EX-10.11



 





Exhibit 10.11




LICENSE AGREEMENT




     This LICENSE AGREEMENT (“Agreement”) dated as of February 22, 2008 is entered and into
by and between J.W. Childs Associates, L.P., a Delaware limited partnership (“J.W. Childs”), John
W. Childs (together with J.W. Childs, the “Licensor”), and J.W. Childs Acquisition I Corp.,
a Delaware corporation (“Licensee”) (each of the Licensor and Licensee may be referred to
herein as a “Party” and collectively, the “Parties”).



     WHEREAS, Licensor is the owner of the service mark, corporate and trade name “J.W. Childs” and
the logo associated therewith (the “Mark”);



     WHEREAS, Licensee is a newly-organized special purpose acquisition company formed for the
purpose of effecting a business combination (such business, the “Licensee Business”); and



     WHEREAS, Licensee desires to use the Mark in connection with the operation of the Licensee
Business in the United States, and Licensor is willing to permit Licensee to use the Mark, subject
to the terms and conditions herein.



     NOW, THEREFORE, in consideration of the promises and mutual covenants contained herein and for
other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged,
the Parties hereto agree as follows:



ARTICLE I

GRANT OF RIGHTS




     Subject to the terms and conditions herein, each Licensor hereby grants to Licensee a paid-up,
non-exclusive, non-transferable right and license, in all of such Licensor’s right, title and
interest, to use the Mark in the United States in connection with the Licensee Business, solely as
part of the entity name “J.W. Childs Acquisition I Corp.” as a whole (the “Corporate Name”)
and as a trade name or domain name. Licensee may not use the Mark standing alone, use any
variation, derivative or stylization of the Corporate Name, or use the Mark in connection or
combination with any other name, term or logo (either of its own or a third party) other than as
part of the Corporate Name. Each Licensor acknowledges that Licensee may make investments or have
shareholders or members outside the United States, and any implied “use” of the Corporate Name due
to this fact shall not violate this Agreement, but is subject to Article VII. All rights
not expressly granted to Licensee in this Article I are reserved to Licensor.



ARTICLE II

OWNERSHIP




     Licensee agrees that Licensor is the sole owner of the Mark. Licensee agrees not to directly
or indirectly challenge or contest the validity of, or Licensor’s rights in, the Mark (and the
associated goodwill), including without limitation, in connection with any third-party claim,



 









 




allegation, action, demand, proceeding or suit regarding enforcement of this agreement. The
Parties intend that any and all goodwill in the Mark arising from Licensee’s use of the Corporate
Name shall inure solely to the benefit of the Licensor. Notwithstanding the foregoing, in the event that Licensee is deemed to own any rights in the Mark (or the Mark’s portion of its
Corporate Name), Licensee hereby assigns such rights to Licensor.




ARTICLE III

USE OF THE MARKS




     Section 3.1.     Licensee agrees to maintain and preserve the quality of the Mark, and to
use the Corporate Name in good faith and in a dignified manner, in a manner consistent with
Licensor’s high standards of and reputation for quality, and in accordance with good trademark
practice wherever the Corporate Name is used. Licensee shall not take any action that could be
detrimental to the Mark, the Corporate Name or their associated goodwill. If Licensor decides in
Licensor’s sole discretion to register the Mark or the Corporate Name, Licensee agrees to affix all
such trademark notices as may be requested by Licensor or required under applicable laws.



     Section 3.2.     Upon request by Licensor, Licensee shall furnish to Licensor
representative samples of all advertising and promotional materials in any media that are used in
connection with the Corporate Name. Licensee shall make any reasonable changes to such materials
that Licensor requests to comply with Section 3.1, or to preserve the validity of, or
Licensor’s rights in, the Mark.



     Section 3.3.     Licensee shall, at its sole expense, comply at all times with all
applicable laws, regulations, stock exchange and other rules and reputable industry practice
pertaining to the Licensee Business and the use of the Corporate Name.



ARTICLE IV

TERMINATION




     Section 4.1.     The term of this Agreement commences on the date hereof and continues
until the earlier of (i) consummation by the Licensee of a business combination in accordance with
the terms of its Registration Statement on Form S-1, as amended, to be filed with the Securities
and Exchange Commission by the Licensee (the “Registration Statement”), or (ii) liquidation
of the Licensee in accordance with the terms of its certificate of incorporation, as amended and
restated, in each case, unless otherwise terminated pursuant to the other provisions of this
Article IV.



     Section 4.2.     If either Licensor materially breaches one or more of Licensor’s
obligations hereunder, Licensee may terminate this Agreement, effective upon written notice, if
such Licensor does not cease such breach with 30 days of written notice thereof (or any mutually
agreed extension). If Licensee materially breaches one or more of its obligations hereunder,
Licensor may terminate this Agreement, effective upon written notice, if Licensee does not cure
such breach within 30 days of written notice thereof (or any mutually-agreed extension). In
addition, Licensor may terminate this Agreement immediately, effective upon written notice, if
Licensee violates Article VII.



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     Section 4.3.     Licensor may terminate this Agreement if an affiliate of Licensor is no
longer a director, officer, key employee or beneficial owner of in excess of 10% of the outstanding
equity interests of Licensee.



     Section 4.4.     Licensor has the right to terminate this Agreement immediately upon
written notice to Licensee if (i) Licensee makes an assignment for the benefit of creditors, (ii)
Licensee admits in writing its inability to pay debts as they mature, (iii) a trustee or receiver
is appointed for a substantial part of Licensee’s assets or (iv) a proceeding in bankruptcy is
instituted against Licensee which is acquiesced in, is not dismissed within 60 days, or results in
an adjudication of bankruptcy.



     Section 4.5.     If an event described in Article V occurs, Licensor shall have
the right, in addition to Licensor’s other rights and remedies, to suspend Licensee’s rights
regarding the Corporate Name while Licensee attempts to remedy the situation.



     Section 4.6.     Upon termination of this Agreement for any reason, (i) Licensee shall
within 30 days cease all use of the Corporate Name (except for limited transitional use, for an
additional period of 30 days if Licensor consents), (ii) the Parties shall cooperate so as to best
preserve the value of the Corporate Name and (iii) Sections 6.4, 6.5 , 6.6
and 6.7 shall survive any such event.



ARTICLE V

INFRINGEMENT, PROTECTION AND QUALITY CONTROL




     Section 5.1.     Licensee agrees to notify Licensor promptly after Licensee becomes aware
of any actual or threatened infringement, imitation, dilution, misappropriation or other
unauthorized use or conduct in derogation (“Infringement”) of the Mark. Licensor shall
have the sole right to bring any action to remedy the foregoing (or to refrain from taking any
action in Licensor’s sole discretion), and Licensee shall cooperate with Licensor in the same, at
Licensor’s expense.



     Section 5.2.     Licensee shall, at its expense, cooperate fully and in good faith with
Licensor for the purpose of securing, preserving and protecting Licensor’s rights in and to the
Mark. At the request of Licensor, and at Licensee’s expense, Licensee shall execute and deliver to
Licensor any and all documents and do all other acts and things that Licensor deems necessary or
appropriate to make fully effective or to implement the provisions of this Agreement relating to
the ownership, registration, maintenance or renewal of the Mark. Licensee hereby appoints Licensor
and any officer or agent thereof, with full power of substitution, as Licensee’s true and lawful
attorney-in-fact with irrevocable power and authority in place and stead of Licensee and in the
name of Licensee or in Licensor’s own name, for the purposes of carrying out the terms of this
Agreement with respect to the Mark. Licensor shall have sole control and discretion over the
prosecution and maintenance of the Mark and shall take or refrain from taking all actions Licensor
deems necessary and/or reasonable to protect the Mark.



     Section 5.3.     Licensee acknowledges that all services provided under the Mark pursuant
to the terms of this Agreement must be of sufficiently high quality to protect the Mark and the
goodwill symbolized thereby. In order to preserve the inherent value of the Mark, Licensee shall



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ensure that it maintains the quality of the Licensee Business and the operation thereof at least
equal to the standards prevailing in the operation of Licensor’s business and the Licensee Business
as of the date of this Agreement. Licensee further agrees to use the Mark in accordance with such
quality standards as may be reasonably established by Licensor and communicated to Licensee from time to time in writing, or as may be agreed to by Licensor and Licensee from
time to time in writing. Licensee shall obtain Licensor’s prior written approval over the style
and manner in which the Mark is used and shall use the Mark only in a style and manner commensurate
with the current standards and reputation for quality associated with the Mark. Upon Licensor’s
request, Licensee shall submit to Licensor, for Licensor’s review, a representative number of
samples of materials used by Licensee bearing the Mark. If Licensor requests any reasonable
modifications to such materials, Licensee shall make all such reasonable modifications specified by
Licensor within a reasonable period of time thereafter and shall provide Licensor with samples of
such materials for Licensor’s review. Licensee agrees not to register in any jurisdiction any
trademark or service mark that could reasonably be deemed to resemble or be confusingly similar to
the Mark or that could reasonably be deemed to dilute the Mark, including without limitation any
trademark or service mark that incorporates the Mark.




ARTICLE VI

REPRESENTATIONS AND WARRANTIES




     Section 6.1.     Each Licensor represents and warrants to Licensee that:



     (a)     This Agreement is a legal, valid and binding obligation of such Licensor, enforceable
against such Licensor in accordance with its terms, subject to the effect of any applicable
bankruptcy, insolvency, reorganization, moratorium or similar laws affecting creditors’ rights and
remedies generally, and subject, as to enforceability, to the effect of general principles of
equity (regardless of whether enforcement is considered in a proceeding at law or in equity);



     (b)     Licensor is not subject to any judgment, order, injunction, decree or award of any court,
administrative agency or governmental body that would or might interfere with such Licensor’s
performance of any of such Licensor’s material obligations hereunder;



     (c)     Licensor has full power and authority to enter into and perform such Licensor’s
obligations under this Agreement in accordance with its terms; and



     (d)     (i) Licensor has the right to grant the license set forth herein, and (ii) the performance
of such Licensor’s obligations under this Agreement do not conflict with, or constitute a default
under such Licensor’s contractual obligations and, in the case of J.W. Childs, its charter
documents.



     Section 6.2.     Licensee represents and warrants to Licensor that:



     (a)     This Agreement is a legal, valid and binding obligation of Licensee, enforceable against
Licensee in accordance with its terms, subject to the effect of any applicable bankruptcy,
insolvency, reorganization, moratorium or similar laws affecting creditors’ rights and remedies
generally, and subject, as to enforceability, to the effect of general principles of equity
(regardless of whether enforcement is considered in a proceeding at law or in equity);



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     (b)     Licensee is not subject to any judgment, order, injunction, decree or award of any court,
administrative agency or governmental body that would or might interfere with the performance of
any of Licensee’s material obligations hereunder; and



     (c)     Licensee has full power and authority to enter into and perform Licensee’s obligations
under this Agreement in accordance with its terms.



     Section 6.3.     Except as expressly set forth in Section 6.1, Licensor makes no
representations or warranties, express or implied, with respect to this Agreement, the Mark or the
Corporate Name, and expressly disclaims all such representations and warranties, including any with
respect to title, non-infringement, merchantability, value, reliability or fitness for use.
Licensee’s use of the Mark and the Corporate Name is on an “as is” basis and is at Licensee’s own
risk (i) outside the United States and (ii) except as expressly set forth herein, within the United
States.



     Section 6.4.     Licensor will defend at Licensor’s expense, indemnify and hold harmless
Licensee and its affiliates and respective directors, officers, employees, agents and
representatives (“Related Parties”) from any loss, liability, damage, award, settlement,
judgment, fee, cost or expense (including reasonable attorneys’ fees and costs of suit)
(“Losses”) arising out of or relating to (i) any breach by Licensor of this Agreement or
Licensor’s warranties, representations, covenants and undertakings hereunder or (ii) any
third-party action against any Related Party that arises out of or relates to any claim that
Licensee’s use of the Corporate Name as expressly authorized hereunder infringes the rights of a
third party within the United States.



     Section 6.5.     Licensee will defend at Licensee’s expense, indemnify and hold harmless
Licensor and Licensor’s affiliates and their respective Related Parties from any Losses arising out
of or relating to any third-party action against any of them that arises out of or relates to (i)
any breach by Licensee of this Agreement or its warranties, representations, covenants and
undertakings hereunder; (ii) Licensee’s operation of the Licensee Business; or (iii) any claim that
Licensee’s use of the Corporate Name, other than as explicitly authorized by this Agreement,
infringes the rights of a third party anywhere in the world.



     Section 6.6.     The indemnified Party will promptly notify the indemnifying Party in
writing of any indemnifiable claim and promptly tender its defense to the indemnifying Party. Any
delay in such notice will not relieve the indemnifying Party from its obligations to the extent it
is not prejudiced thereby. The indemnified Party will cooperate with the indemnifying Party at the
indemnifying Party’s expense. The indemnifying Party may not settle any indemnified claim in a
manner that adversely affects the indemnified Party without its consent (which shall not be
unreasonably withheld or delayed). The indemnified Party may participate in its defense with
counsel of its own choice at its own expense.



     Section 6.7.     No Party will be liable to another Party for special, indirect,
consequential, exemplary, punitive or incidental damages (including lost profits or goodwill,
business interruption and the like) relating to this Agreement, even if such party has been advised
of the possibility of such damages.



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ARTICLE VII

ASSIGNMENTS




     Licensee may not assign, sublicense, pledge, mortgage or otherwise encumber this Agreement or
its right to use the Mark or the Corporate Name, in whole or in part, without the prior written consent of Licensor in Licensor’s sole discretion. For the avoidance of doubt,
a change of control of Licensee shall be deemed an “assignment” requiring such consent, regardless
of whether Licensee is the surviving entity. Pursuant to 11 U.S. 365(c)(1)(A) (as it may be
amended from time to time, and including any successor to such provision), in the event of
bankruptcy of Licensee, this Agreement may not be assigned or assumed by Licensee (or any successor
thereto) and Licensor shall be excused from rendering performance to, or accepting performance
from, Licensee or any successor thereto. Licensee acknowledges that its identity is a material
condition that induced Licensor to enter into this Agreement. Subject to Section 4.6, any
attempted action in violation of the foregoing shall be null and void ab initio and of no force or
effect, and shall result in immediate termination of this Agreement. For purposes of this
Agreement, the term “change of control” means the occurrence of any of the following: (i) the sale,
lease or transfer, in one or a series of related transactions, of all or substantially all of the
assets of Licensee, taken as a whole, to any Person; or (ii) the acquisition by any Person or group
(within the meaning of Section 13(d)(3) or Section 14(d)(2) of the Securities Exchange Act of 1934
as amended, (the “Exchange Act”), or any successor provision), including any group acting
for the purpose of acquiring, holding or disposing of securities (within the meaning of Rule
13d-5(b)(1) under the Exchange Act), other than Licensor and Licensor’s affiliates, in a single
transaction or in a related series of transactions, by way of merger, consolidation or other
business combination or purchase of beneficial ownership (within the meaning of Rule 13d-3 under
the Exchange Act, or any successor provision) of 50% or more of the total voting power of the
voting capital interests of Licensee. For purposes of this Agreement, the term “Person”
means any individual, corporation, partnership, joint venture, limited liability company, estate,
trust, unincorporated association, any federal, state, county or municipal government or any
bureau, department or agency thereof and any fiduciary acting in such capacity on behalf of any of
the foregoing. For the avoidance of doubt, Licensor may assign Licensor’s rights and obligations
under the agreement without the consent of Licensee.



ARTICLE VIII

MISCELLANEOUS




     Section 8.1. Notices. All notices hereunder shall be in writing and hand
delivered or mailed by registered or certified mail (return receipt requested) or nationally
recognized overnight courier service or facsimile with delivery confirmed to the following
addresses (or at such other addresses as shall be specified by like notice) and will be deemed
given on the date received:



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LICENSOR:




J.W. Childs Associates, L.P.

111 Huntington Avenue, Suite 2900

Boston, MA 02199

Attention: John W. Childs

Facsimile: (617) 753-1101




LICENSEE:




J.W. Childs Acquisition I Corp.

111 Huntington Avenue, Suite 2900

Boston, MA 02199

Attention: President

Facsimile: (617) 753-1101



     Section 8.2.     Further Assurances. Licensor and Licensee agree to execute such
further documentation and perform such further actions, including the recordation of such
documentation with appropriate authorities, as may be reasonably requested by the other Party
hereto to evidence and effectuate further the purposes and intents set forth in this Agreement.



     Section 8.3.     Waiver of Claims Against the Trust. Each Licensor hereby waives
any and all right, title, interest or claim of any kind with respect to the Licensee’s obligations
hereunder (“Claim”) in or to any distribution from the Trust Account as described in the
Registration Statement, and hereby waives any Claim such Licensor may have in the future as a
result of, or arising out of, this Agreement and agrees not to seek recourse, reimbursement,
payment or satisfaction for any such Claim, against such Trust Account for any reason whatsoever.



     Section 8.4.     Entire Agreement/Construction. This Agreement shall constitute
the entire agreement among the Parties with respect to the subject matter hereof and shall
supersede all previous negotiations, commitments and writings with respect to such subject matter.



     Section 8.5.     Amendments. This Agreement, including this provision of this
Agreement, may not be modified or amended except by an agreement in writing signed by each of the
Parties hereto.



     Section 8.6.     Cumulative Rights; Waiver. All rights and remedies that Licensor
or Licensee may have hereunder or by operation of law are cumulative, and the pursuit of one right
or remedy shall not be deemed an election to waive or renounce any other right or remedy. The
failure of Licensor or Licensee to require strict performance by the other Party of any provision
in this Agreement will not waive or diminish that Party’s right to demand strict performance
thereafter of that or any other provision hereof.



     Section 8.7.     Severability. The Parties agree that each provision of this
Agreement shall be construed as separable and divisible from every other provision. The
unenforceability of any one provision shall not limit the enforceability, in whole or in part, of
any other provision hereof. If any term or provision of this Agreement (or the application thereof
to any Party or set of



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circumstances) shall be held invalid or unenforceable in any jurisdiction and to any extent, it shall be ineffective only to the extent of such invalidity or
unenforceability and shall not invalidate or render unenforceable any other terms or provisions of
this Agreement (or such applicability thereof). In such event, the Parties shall negotiate in good
faith a valid, enforceable, applicable substitute provision that attempts as closely as possible to
achieve the intended purpose of the previous term or provision and has an effect as comparable as
possible on the Parties’ respective positions.




     Section 8.8.     Law/Jurisdiction. This Agreement shall be governed by and
construed in accordance with the laws of the Commonwealth of Massachusetts applicable to contracts
made and to be performed entirely in the Commonwealth of Massachusetts. The Parties agree, for the
purposes of any action arising out of or related to this Agreement, to commence any such action
solely in the state or federal courts located in the Commonwealth of Massachusetts, City of Boston.



     Section 8.9.     Construction. Titles and headings to sections herein are
inserted for the convenience of reference only and are not intended to be a part of or to affect
the meaning or interpretation of this Agreement. This Agreement shall be construed as if drafted
jointly by the Parties.



     Section 8.10.     Separate Counterparts. This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement, and shall become
effective when one or more such counterparts have been signed by each of the Parties and delivered
to the other Parties. Delivery of an executed signature page of this Agreement by facsimile
transmission shall be effective as delivery of a manually executed counterpart hereof.



[Remainder of Page Intentionally Left Blank]




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     IN WITNESS WHEREOF, the Parties hereto have executed this Agreement, effective as of the date
first above written.



	 	 	 	 	 
	 	J.W. CHILDS ASSOCIATES, L.P. 



By J.W. Childs, Inc., its General Partner	 
	 	 	 
	 	By:  	/s/ David A. Fiorentino
 	 
	 	Name:  	David A. Fiorentino                                                              	 
	 	Title:  	Vice President 	 
	 
	 	 	 
	 	J.W. CHILDS ACQUISITION I CORP. 

 	 
	 	By:  	/s/ David A. Fiorentino
 	 
	 	Name:  	David A. Fiorentino                                                              	 
	 	Title:  	Vice President 	 
	 	 	 
	 	/s/ John W. Childs
 	 
	 	John W. Childs                                                                         	 
	 	 	 
	 	 	 
	 	Acknowledgment: The undersigned hereby acknowledges and agrees to the grant of the license set forth in this Agreement:
 	 
	 	 	 
	 	JWC ACQUISITION, LLC 

 	 
	 	By:  	/s/ David A. Fiorentino
 	 
	 	Name:  	David A. Fiorentino                                                              	 
	 	Title:  	Vice President