EXHIBIT 31.1

            CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Joe Puente, certify that:

(1) I have reviewed this annual report on Form 10-KSB of Pricester.com, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of
    a material fact or omit to state a material fact necessary to make the
    statements made, in light of the circumstances under which such statements
    were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material
    respects, the financial condition, results of operations and cash flows of
    the registrant as of, and for, the periods presented in this report;

(4) The registrant's other certifying officer and I are responsible for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

    a)  Designed such disclosure controls and procedures, or caused such
        disclosure controls and procedures to be designed under the Company's
        supervision, to ensure that material information relating to the
        registrant, including its consolidated subsidiaries, is made known to
        the Company by others within those entities, particularly during the
        period in which this report is being prepared;

    b)  Evaluated the effectiveness of the registrant's disclosure controls and
        procedures and presented in this quarterly report the Company's
        conclusions about the effectiveness of the disclosure controls and
        procedures, as of the end of the period covered by this report based on
        such evaluation; and

    c)  Disclosed in the report any change in the registrant's internal control
        over financial reporting that has occurred during the registrant's most
        recent fiscal quarter (the registrant's fourth fiscal quarter in the
        case of the annual report) that has materially affected, or is
        reasonably likely to materially affect, the registrant's internal
        control over financial reporting; and

(5) The registrant's other certifying officer and I have disclosed, based on the
    Company's most recent evaluation of internal control over financial
    reporting, to the registrant's auditors and the audit committee of the
    registrant's board of directors (or persons performing the equivalent
    functions):

    a)  All significant deficiencies in the design or operation of internal
        control over financial reporting which are reasonably likely to
        adversely affect the registrant's ability to record, process, summarize
        and report financial information; and

    b)  Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the registrant's internal
        control over financial reporting.

Date:   April 26, 2006                 /s/ Joe Puente
                                       --------------
                                       Joe Puente
                                       Chief Executive Officer