UNITED STATES
SECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549

FORM 10-K

|(Mark One)                                                       |                                                                                         
|---------------------------------------------------------------- | ----------------------------------------------------------------------------------------
|ý                                                                | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934    
|For the fiscal year ended December 31, 2007                     
|OR                                                              
|o                                                                | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|For the transition period
from                                to

COMMISSION FILE NUMBER 001-32363

ADVANCE AMERICA, CASH ADVANCE CENTERS, INC.(Exact name of registrant as specified in its charter)

|Delaware(State or other jurisdiction of
incorporation or organization)                      |  | 58-2332639(I.R.S. Employer
Identification No.)
|------------------------------------------------------------------------------------------- |  | ----------------------------------------------
|135 North Church Street
Spartanburg, South Carolina(Address of principal executive offices) |  | 29306(Zip Code)                               
|Registrant's telephone number, including area code:864-342-5600                            

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange
on which RegisteredCommon Stock, par value $.01 per share

New York Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes ý    No o

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes o    No ý

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes ý    No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See
definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer ý

Accelerated filer o

Non-accelerated filer o

Smaller reporting company o


Indicate by a check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange
Act). Yes o    No ý

As of June 30, 2007, the aggregate market value of voting stock (based upon the last reported sales price on the New York Stock Exchange) held by
nonaffiliates of the registrant was $1,187,961,264.

At
February 29, 2008, there were 70,708,503 shares of the registrant's Common Stock, par value $.01 per share, outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Certain information required by Part III of this report is incorporated herein by reference from the registrant's proxy statement for the registrant's
Annual Meeting of Stockholders to be held on May 22, 2008.



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ADVANCE AMERICA, CASH ADVANCE CENTERS, INC.  Form 10-K  For the year ended December 31, 2007

|PART I     |  |                                                                                                             
|---------- |  | ------------------------------------------------------------------------------------------------------------
|Item 1.    |  | Business                                                                                                    
|Item 1A.   |  | Risk Factors                                                                                                
|Item 1B.   |  | Unresolved Staff Comments                                                                                   
|Item 2.    |  | Properties                                                                                                  
|Item 3.    |  | Legal Proceedings                                                                                           
|Item 4.    |  | Submission of Matters to a Vote of Security Holders                                                         
|PART II    |  |                                                                                                             
|Item 5.    |  | Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
|Item 6.    |  | Selected Financial Data                                                                                     
|Item 7.    |  | Management's Discussion and Analysis of Financial Condition and Results of Operations                       
|Item 7A.   |  | Quantitative and Qualitative Disclosures About Market Risk                                                  
|Item 8.    |  | Financial Statements and Supplementary Data                                                                 
|Item 9.    |  | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure                        
|Item 9A.   |  | Controls and Procedures                                                                                     
|Item 9B.   |  | Other Information                                                                                           
|PART III   |  |                                                                                                             
|Item 10.   |  | Directors and Executive Officers of the Registrant                                                          
|Item 11.   |  | Executive Compensation                                                                                      
|Item 12.   |  | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters              
|Item 13.   |  | Certain Relationships and Related Transactions, and Director Independence                                   
|Item 14.   |  | Principal Accountant Fees and Services                                                                      
|PART IV    |  |                                                                                                             
|Item 15.   |  | Exhibits and Financial Statement Schedules                                                                  
|SIGNATURES |  | 105                                                                                                         

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FORWARD-LOOKING STATEMENTS

The matters discussed in this Annual Report on Form 10-K that are forward-looking statements are based on current management expectations that
involve substantial risks and uncertainties, which could cause actual results to differ materially from the results expressed in, or implied by, these forward-looking statements. These statements can
be identified by the fact that they do not relate strictly to historical or current facts. They use words such as "expect," "intend," "plan," "believe," "project," "anticipate," "may," "will,"
"should," "would," "could," "estimate," "continue" and other words and terms of similar meaning in conjunction with a discussion of future operating or financial performance. You should read
statements that contain these words carefully, because they discuss our future expectations, contain projections of our future results of operations or of our financial position or state other
"forward-looking" information.

The
factors listed in "Item 1A. Risk Factors," as well as any cautionary language in this Annual Report, provide examples of risks, uncertainties and events that may cause our
actual results to differ materially from the expectations we describe in our forward-looking statements. Although we believe that our expectations are based on reasonable assumptions, actual results
may differ materially from those in the forward-looking statements as a result of various factors, including, but not limited to, those described in "Item 1A. Risk Factors."

Forward-looking
statements speak only as of the date of this Annual Report. Except as required under federal securities laws and the rules and regulations of the U.S. Securities and
Exchange Commission, we do not have any intention, and do not undertake, to update any forward-looking statements to reflect events or circumstances arising after the date of this Annual Report,
whether as a result of new information, future events or otherwise. As a result of these risks and uncertainties, readers are cautioned not to place undue reliance on the forward-looking statements
included in this Annual Report or that may be made elsewhere from time to time by, or on behalf of, us. All forward-looking statements attributable to us are expressly qualified by these cautionary
statements.

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PART I

ITEM 1.    BUSINESS.

Overview

We are the largest provider of payday cash advance services in the United States, as measured by the number of centers operated. As of December 31, 2007,
we operated 2,813 centers in 35 states in the United States, 12 centers in the United Kingdom and seven centers in Canada, and had 85 limited licensees in the United Kingdom. We do not franchise any
of our centers in the United States. Payday cash advances are small-denomination, short-term, unsecured advances that are typically due on the customer's next payday. We focus primarily on
providing payday advance services to middle-income working individuals and do not provide pawn lending, title lending or similar services.

We
previously marketed, processed and serviced installment loans made by lending banks under our former agency business model, which we discontinued in 2006. During 2006, we began
offering the Advance America Choice-Line of Credit product to customers in Pennsylvania, began offering installment loans directly to customers in Illinois and introduced a prepaid debit
card. As a result of a July 2007 ruling in Pennsylvania, we ceased offering the Choice-Line of Credit. In the fall of 2007, we began selling money orders and providing money transfer
services. In the future we intend to expand our product and service offerings. The table below shows selected demographics of the customers we serve:

Customers (1)

U.S. Census 2000Average age (years)


38


36Median household income

$
42,629

$
41,994Percentage homeowners


49
%

66
%Percentage with high school degrees


87
%

81
%




Our
goal is to attract customers by offering straightforward, rapid access to temporary funding while providing high-quality, professional customer service. We believe that
our services represent a competitive source of liquidity to the customer relative to other credit alternatives, which typically include overdraft privileges or bounced check protection, late bill
payments, checks returned for insufficient funds and short-term collateralized loans.

Our
centers, which we design to have the appearance of mainstream financial institutions, are typically located in middle-income shopping areas with high retail activity. As of
December 31, 2007, we operated 2,728 centers under the "Advance America" brand and 104 centers under the "National Cash Advance" brand.

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The
following table presents key operating data for our business:

|                                                                                                       |  | Year Ended December 31,
|------------------------------------------------------------------------------------------------------ |  | -----------------------
|
|Number of centers open at end of period                                                                |  |                        
|Number of customers servedall credit products (thousands)                                             |  |                        
|Number of payday cash advances originated (thousands).                                                 |  |                        
|Aggregate principal amount of payday cash advances originated (thousands)                              |  | $                      
|Average amount of each payday cash advance originated                                                  |  | $                      
|Average charge to customers for providing and processing a payday cash advance                         |  | $                      
|Average duration of a payday cash advance (days)                                                       |  |                        
|Average number of lines of credit outstanding during the period (thousands) (1)                        |  |                        
|Average amount of aggregate principal on lines of credit outstanding during the period (thousands) (1) |  |                        
|Average principal amount on each line of credit outstanding during the period (1)                      |  |                        
|Number of installment loans originated (thousands)                                                     |  |                        
|Aggregate principal amount of installment loans originated (thousands)                                 |  | $                      
|Average principal amount of each installment loan originated                                           |  | $                      
|Average charge to customers for providing and processing an installment loan (2)                       |  | $                      

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Our Industry

The payday cash advance services industry has grown significantly since the early 1990s in response to a shortage of available short-term consumer
credit alternatives from traditional banking institutions. The high charges associated with having insufficient funds in one's bank account, as well as other late/penalty fees charged by financial
institutions and merchants, have also helped increase customer demand for advances. An advance typically involves a single charge, unlike other alternatives that often require collateral, origination
and administration fees, interest payments, additional incremental charges and prepayment penalties and charges for other services such as credit life insurance. Other alternatives, such as bounced
checks and late bill payments, may also have negative credit consequences. We believe customers use short-term advances as a simple, quick and confidential way to

5

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meet
short-term cash needs between paydays while avoiding the potentially higher costs and negative credit consequences of other alternatives.

We
believe many banks and other traditional financial institutions reduced or eliminated their provision of small-denomination, short-term consumer loans, in part due to the
costs associated with originating these loans. As a result, a significant number of companies now offer short-term consumer loans, or advances, to lower-income and middle-income
individuals. The providers of these types of services are fragmented and range from specialty finance offices, like our centers, to retail stores in other industries that offer short-term
consumer loans as ancillary services. Because of the relatively low cost of entry and the regulatory safe harbor that many state statutes provide for advances, the industry has experienced significant
growth in the number of centers during the last decade. Other entrants to the industry offer advances and short-term loans over the internet as well as by telephone.

Competitive Strengths

Market Leader with Economies of Scale.With 2,813 centers located in 35 states as of December 31, 2007, we are the
largest provider of payday cash advance services in the United States, as measured by the number of centers operated, with approximately twice as many centers as the next largest provider of payday
cash advance services. We believe our scale provides us with a leadership position in the industry, allows us to leverage our brand name in opening centers in existing and new markets and enables us
to benefit from economies of scale and to enter favorable relationships with landlords, strategic vendors and other suppliers. We have centralized most center support functions, including marketing
and advertising, accounting and finance, treasury management, human resources, regulatory
compliance, information technology support and customer support systems. We believe these centralization efforts will enable us to continue to expand our network of centers while controlling our
costs.

Successful Execution of Growth Strategy.We believe we have grown successfully by identifying attractive locations for new
centers, rapidly entering into new leases and establishing the necessary procedures and systems to manage center openings. We use our database of over 4.75 million customer records to analyze
market opportunities and make management decisions regarding expanding our network of centers. In 2007, we opened 202 new centers in 23 states in the United States, acquired 12 centers in the United
Kingdom and opened seven new centers in Canada. In 2006, we opened 302 new centers in 32 states.

Continued Focus on Government Affairs.We have experience with the legislative and regulatory environment in all of the
states in which we operate as well as at the federal level. We are a founding member of the Community Financial Services Association of America ("CFSA"), an industry trade group comprised of our
company and more than 100 other companies engaged in the payday cash advance services industry. Our internal government affairs team, together with the CFSA, seeks to encourage favorable legislation
that permits us to operate profitably within a balanced regulatory framework. In 2007, 2006 and 2005, payday cash advance legislation we supported was adopted in 10 states, three states and nine
states, respectively. Our approach is to continue to work with policymakers and grassroots organizations to provide a predictable and favorable legislative environment for the payday cash advance
services industry.

Rigorous Implementation of Center-Level Controls.We believe that our management information systems, our cash management
systems and our internal compliance systems are critical to our success and continued growth. We employ a proprietary point-of-sale system used to record transactions in our
centers. This information is recorded daily and analyzed at our centers and at our headquarters. We also employ a third-party cash reconciliation software system to balance and monitor cash receipts
and disbursements. The principal benefits from our use of these two systems are our quick recognition of

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variances
from expected operating results, our early detection of theft and fraud and our ability to monitor compliance with various federal and state laws.

Geographical Diversification of Our Centers.With centers located in 35 states as of December 31, 2007, we believe we
have developed a significant presence throughout the United States. We now also operate centers in Canada and the United Kingdom. This geographic diversification helps mitigate the risk and possible
financial impact of unfavorable legislative changes or the economic environment of a particular region and allows us to take advantage of competitive opportunities in those markets. For the year ended
December 31, 2007, California and Texas, which accounted for approximately 10.3% and 10.8%, respectively, of our total revenues, were the only states that accounted for more than 10% of our
total revenues.

Business Strategy

Continue as the Market Leader and Selectively Open New Centers.A principal component of our strategy is being the leading
provider of payday cash advance services in each market where we operate and being able to enter new markets rapidly. We believe that by offering the convenience of a high density of centers, as well
as exceptional customer service, we will maintain a high level of customer satisfaction. In general, we believe that new market opportunities in the United States have decreased recently and we have
adjusted our roll-out of new centers accordingly. In the United States, we opened 302 centers in 2006 and 202 centers in 2007. We will continue to selectively open new centers in markets
where we believe it is economical to do so. We also may consider opportunities to acquire payday cash advance companies or businesses or license our services to independent providers, particularly
when expanding into new markets or increasing our presence in existing markets.

Drive New Center Operating Performance.In our operating centers that opened in 2007 and 2006, we are striving to match the
operating performance of our centers that have been open at least 24 months. To do this, our employees are evaluated and compensated, in part, based on their achievement of operational goals,
which we adjust each year to account for the continued improvement in our business. The three key metrics we reward are: (1) maintaining a high level of compliance with applicable laws and
regulations; (2) meeting stated growth objectives; and (3) meeting collection targets. We believe that by focusing on these specific goals and tying them to employee compensation, we can
achieve operating performance in our newer centers comparable to the operating performance at our mature centers.

Maximize the Efficiency of Our Infrastructure.We have made significant investments in technology, infrastructure and
monitoring/compliance systems that we believe are highly scalable. While our expansion overseas will continue to require incremental expenditures as we become established in those markets, over time
we expect that our general and administrative expenses will decline as a percentage of our total revenues.

Support Improvement of the Legislative and Regulatory Environment.As of December 31, 2007, 39 states and the District
of Columbia had specific laws that permitted payday cash advances or allowed a form of payday cash advances under small loan laws. Our goal is to work with policymakers and grassroots organizations to
facilitate the implementation of a balanced, visible and predictable regulatory framework that protects the interests of the customers we serve while allowing us to operate profitably in every state.

Expand Our Product and Service Offerings.We are actively exploring complementary product and service offerings to take
advantage of our brand name and national footprint. During 2006, we introduced a prepaid debit card in select states and installment loans in Illinois. During 2007, we began selling
money orders and providing money transfer services. We believe these and other new offerings will increase customer satisfaction and drive incremental revenue.

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Our Services

Historically, we have conducted our business in most states under the authority of a variety of enabling state statutes including payday advance, deferred
presentment, check-cashing, small loan, credit service organization and other state laws (which we refer to as the standard business model). Prior to 2007, we conducted business in certain states as a
marketing, processing and servicing agent for Federal Deposit Insurance Corporation ("FDIC")-supervised, state-chartered banks that made payday cash advances and installment loans to their customers
pursuant to the authority of the laws of the states in which they were located and federal interstate banking laws, regulations and guidelines (which we refer to as the agency business model). We
refer to the banks for which we acted as an agent under the agency business model as lending banks. We currently operate all of our centers under the standard business model. In Texas, where we
operate as a credit services organization ("CSO"), we offer a fee-based credit services package to assist customers in trying to improve their credit and in obtaining an extension of
consumer credit through a third-party lender. Under the terms of our agreement with this lender, we process customer applications and are contractually obligated to reimburse the lender for the full
amount of the loans and all related fees that are not collected from the customers. During 2006, we began offering the Advance America Choice-Line of Credit to customers in Pennsylvania
and installment loans to customers in Illinois. As a result of a July 2007 ruling in Pennsylvania, we ceased offering the Choice-Line of Credit. In the United Kingdom, we recently started
offering short-term advances, check cashing and other related financial products and providing limited licenses of our services to independent operators.

We
provide advances and charge fees and/or interest as specified by the laws of the jurisdictions where we operate. In the states where we previously operated under the agency business
model, the lending banks provided advances and installment loans and charged fees and/or interest as specified by the laws of the states in which they were located and consistent with the regulatory
authority of the FDIC and federal banking law. The permitted size of an advance varies by jurisdiction and ranges from $50 to $1,000. The permitted fees and/or interest on an advance also vary by
jurisdiction and range from 10% to 22% of the amount of a payday cash advance. Fees and interest for the line of credit product consisted of a monthly service fee for the line of credit plus interest
on the average outstanding balance. Fees and interest for installment loans are larger relative to the size of the advance because of the longer term of this product.

Additional
fees that we may collect include fees for returned checks and late fees. The returned check fee varies by state and ranges up to $30. We charge a customer this fee if a
deposited check is returned due to non-sufficient funds ("NSF") in the customer's account or other reasons. In three
states, we are also permitted to charge a late fee, the amount of which varies by state. In Texas, the third-party lender charges a late fee on its loan in accordance with state law. For the years
ended December 31, 2007 and 2006, total collected NSF fees were approximately $3.5 million and $3.3 million, respectively, and total collected late fees were approximately
$313,000 and $768,000, respectively.

To
obtain an advance, a new customer first completes an application that includes personal information such as his or her name, address, phone number, employment information or source of
income, and references. This information is entered into our information system. The new customer then presents the required documentation, usually proof of identification, a pay stub or other
evidence of income, and a bank statement, to our center employee. In order for a new customer to be approved for an advance, he or she is required to have a bank account and a regular source of
income, such as a job.

We
determine whether to approve an advance to our customers in every jurisdiction other than Texas, where the third-party lender decides whether to approve the loan and establishes all
of the loan underwriting criteria and terms, conditions and features of the loan agreement with the customer. We

8

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do
not undertake any evaluation of the creditworthiness of our customers in determining whether to approve customers for advances, other than requiring proof of identification, bank account and income
source, as described above. We also consider the customer's income in determining the amount of the advance.

After
the documents presented by the customer have been reviewed for completeness and accuracy, copied for record-keeping purposes and the advance has been approved, the customer enters
into an agreement governing the terms of the advance. The customer then writes a personal check to cover the amount of the advance plus charges for applicable fees and/or interest, and makes an
appointment to return on a specified due date, typically his or her next payday for payday cash advances, to repay the advance plus the applicable charges. At the specified due date, the customer is
required to pay off the advance in full, which is usually accomplished by the customer returning to the center with cash.

In
our CSO centers, we also assist customers by agreeing to reimburse the lender for the full amount of the loans and all related fees that are not collected from the customers. If the
customer has chosen the consumer-reporting option, we report the repayment information from the lender to Payment Reporting Builds Credit, Inc. ("PRBC"), a consumer credit reporting agency.
Reporting to PRBC may assist the customer in improving his or her credit if the customer repays the loan in accordance with its terms and if that positive repayment is viewed favorably by users of the
PRBC report. In addition, we provide access to free financial tools, services and information to help customers with their personal finances, budgets and credit ratings.

Upon
a full repayment, we are obligated to return the customer's personal check. If the customer does not repay the outstanding advance or loan in full on or before the due date, we will
seek to collect
from the customer the amount of the advance or loan and any applicable fees, including late and NSF fees due, and may deposit the customer's personal check.

In
the fall of 2006, we began selling a prepaid debit card in select states. The prepaid card allows a cardholder to "load" cash onto the card and use it wherever VISA debit cards are
accepted. We earn a fee from the original purchase of the card by the customer, a fee for loading the card and a fee for cardholder transactions. In the third and fourth quarters of 2007, we began
selling money orders and providing money transfer services in our centers.

Seasonality

Our business is seasonal due to the impact of fluctuating demand for advances and fluctuating collection rates throughout the year. Demand has historically been
higher in the third and fourth quarters of each year, corresponding to the back-to-school and holiday seasons, and lowest in the first quarter of each year, corresponding to
our customers' receipt of income tax refunds.

Collection Procedures

As part of the closing process for each advance, we typically establish the expectation with the customer that they will return by scheduling an appointment for
them to return to our center to repay their advance on its due date. The day before the due date, we generally call the customer to confirm their appointment.

Generally,
when customers return to a center to repay their advances they may: (1) pay their outstanding advances in full; (2) pay their outstanding advances in full and
enter into a new advance on the same date; or (3) in some states, extend their outstanding advance by paying only the applicable charges (which is often referred to in our industry as a
rollover). Our policies regarding repayment options are based on the CFSA's Best Practices and the various applicable state laws, which do not make a consistent distinction among stand-alone, rollover
and other types of consecutive transactions.

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Currently,
we generally limit transactions to the lower of either four rollovers or the applicable state limit. Other than in regard to compliance with this policy, we do not
systematically gather, review or analyze whether a transaction may be considered a rollover transaction because this distinction is not consistent under the various applicable statutes and we do not
believe this distinction is relevant to our revenue analysis.

If
a customer does not return to repay the amount due, the center manager has the discretion to either: (1) commence past-due collection efforts, which typically may
proceed for up to 14 days in most states or (2) deposit the customer's personal check. If the center manager has decided to commence past-due collection efforts in lieu of
depositing the customer's personal check, center employees typically contact the customer by telephone or in person to obtain a payment or a promise to pay and attempt to exchange the customer's check
for a cashier's check, if funds are available.

If
a customer is unable to meet his or her current repayment for an advance, they may qualify for an extended payment plan ("Payment Plan"). In most states, the terms of our Payment Plan
conform to the CFSA's Best Practices and guidelines. Certain states have specified their own terms and eligibility requirements for Payment Plans. Generally, a customer may enter into a Payment Plan
for no additional fee once every twelve months and the Payment Plan will call for scheduled payments that coincide with the customer's next four paydays. In some states, a customer may enter into a
Payment Plan more frequently. We will not engage in collection efforts while a customer is enrolled in a Payment Plan. If a customer misses a scheduled payment under a Payment Plan, center personnel
may resume our normal collection procedures. We do not offer a Payment Plan for installment loans, nor does the third-party lender in Texas offer a Payment Plan for advances to its customers.

If,
at the end of this past-due collection period or Payment Plan, the center has been unable to collect the amount due, the customer's check is then deposited. Additional
collection efforts are not required if the customer's deposited check clears. If the customer's check does not clear and is returned because of non-sufficient funds in the customer's
account or because of a closed account or a stop-payment order, additional collection efforts begin. These additional collection efforts are carried out by center employees and typically
include contacting the customer by telephone or in person to obtain payment or a promise to pay and attempting to exchange the customer's check for a cashier's check, if funds become available. We
also send out a series of collection letters, which are automatically distributed from a central location based on a set of pre-determined criteria.

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Center Operations



We operate the largest network of payday cash advance centers in the United States. The following table illustrates the composition of our center network by
geographic area as of the specified dates:

As of December 31,State2005

2006

2007Alabama

140

140

145Arizona

53

60

56Arkansas

30

30

30California

298

302

286Colorado

62

67

72Delaware

13

14

15Florida

211

248

261Idaho

13

15

11Illinois

60

72

81Indiana

116

123

117Iowa

35

37

36Kansas

42

56

59Kentucky

39

43

42Louisiana

75

76

85Michigan

111

137

150Mississippi

53

53

61Missouri

70

84

90Montana

9

8

7Nebraska

25

24

24Nevada

10

11

14New Hampshire

16

20

24New Mexico

12

12

10North Dakota

7

8

8Ohio

210

231

244Oklahoma

67

67

65Oregon (1)

56

53

Pennsylvania (1)

101

99

Rhode Island

3

15

18South Carolina

112

129

136South Dakota

11

12

12Tennessee

62

65

63Texas

207

231

256Utah





6Virginia

120

142

150Washington

105

110

103Wisconsin

45

52

66Wyoming

5

7

10Total United States

2,604

2,853

2,813Canada





7United Kingdom





12Total

2,604

2,853

2,832




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We have a staff of internal regulatory auditors based throughout the United States whose function is to monitor compliance by our centers with applicable federal
and state laws and regulations, the CFSA's Best Practices and our internal policies and procedures. The auditors conduct periodic unannounced audits of our centers. They typically spend one to two
days in each center, although the time may vary if a more extensive investigation is needed. The auditors typically review customer files, reports, held checks, cash controls and compliance with state
specific legal requirements and disclosures. Upon completion of an audit, the auditor will conduct an exit interview with the center personnel and/or the divisional director and discuss issues found
during the review. As part of the internal audit program, reports for management regarding audit results are prepared to help identify compliance issues that need to be addressed and areas for further
training.

Prior Relationships with the Lending Banks

Under marketing, processing and servicing agreements with the lending banks under our former agency business model, we were compensated by the lending banks for
marketing, processing and servicing the payday cash advances and installment loans the lending banks made to their customers. Approximately 1.8% and 15.9% of our total revenues in the years ended
December 31, 2006 and 2005, respectively, were derived from the agency business model. None of our revenues during the year ended December 31, 2007 were generated from the agency
business model.

Competition

We believe that the principal competitive factors in the payday cash advance services industry are location, customer service, convenience, speed and
confidentiality. We face intense competition in an industry with low barriers to entry, and we believe that the payday cash advance market is becoming more competitive as the industry matures and
consolidates. We also compete with services offered by traditional financial institutions, such as overdraft protection, and with other payday cash advance providers, small loan providers, credit
unions, short-term consumer lenders and other financial services entities and retail businesses that offer consumer loans or other products and services that are similar to ours.
Businesses offering payday cash advances and short-term loans over the internet as well as by phone also compete with us.

The
payday cash advance services industry is highly fragmented. In March 2007, Stephens, Inc. estimated that there were approximately 24,200 outlets (including our own centers) in
the United States. Our network of 2,813 centers in the United States as of December 31, 2007 represents the largest network of such centers in the United States. We believe that our two largest
single service payday cash advance company competitors, Check 'n Go and Check into Cash, have over 1,300 and 1,250 payday cash advance centers, respectively. Another competitor is QC
Holdings, Inc., which we believe has nearly 600 locations in the United States. The remaining competitors are primarily local chains and single-unit operators.

To
a lesser extent, we compete with other companies that offer payday cash advances as an ancillary financial product to complement their primary business of cashing checks, selling
money orders, providing money transfer services or offering similar financial services. These competitors include Dollar Financial Corp. and ACE Cash Express, Inc.

Our
centers also have been facing increased competition from banks that offer their account holders payday cash advances as well as other products such as overdraft privileges and
bounced check protection, which are similar to our advance services.

Because
of the relatively low cost of entry and the regulatory safe harbor that many state statutes provide for payday cash advances, the payday cash advance services industry has
experienced significant growth in the number of centers during the last decade.

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Marketing and Advertising

We design our marketing efforts to increase our revenues by introducing new customers to our services. We believe that our mass media advertising campaigns
(primarily through television, direct mail and the yellow pages) increase awareness and acceptance of our services. Our advertising expenditures occur primarily during key seasonal periods, such as
the back-to-school and holiday seasons in the third and fourth quarters of each year, when consumers are most likely to have short-term liquidity needs.

We
utilize marketing promotions at our centers with, we believe, high-impact, consumer-relevant, point-of-purchase materials. In addition, we provide
our centers with promotional materials such as brochures, pens, key chains and coupons for use in local marketing. Local marketing also includes attendance at, and sponsorship of, community events
such as blood drives, food drives, voter registration programs and other charitable and civic events.

Drawing
on statistical data from our transaction database, we use direct marketing strategies to advertise to prospective customers who have demographic characteristics similar to the
customers we serve.

Information Systems

We employ a proprietary point-of-sale system that is used to record transactions in our centers. The point-of-sale
system is also used at our headquarters to develop information for management. We also employ a third-party cash reconciliation software system to reconcile bank accounts and monitor cash receipts and
disbursements.

The
point-of-sale system is designed to facilitate customer service and speed the dissemination of information for cash flow purposes. This system records and
monitors the details of every transaction, reduces the risk of transaction errors, and provides automated, integrated
transactions that are designed to ensure standardization and compliance with applicable state and federal regulations.

Transaction
data gathered by our point-of-sale system is integrated into our management information system, general ledger and cash reconciliation software. Our
point-of-sale system and cash reconciliation software systems allow us to:



We
maintain and test a disaster recovery plan for our critical networked systems, the documentation for which is hosted on a third-party vendor website. Our back-up data
tapes are housed by a third party at an off-site location. We also own back-up computer equipment and real-time data storage that is housed at an
off-site facility to provide us with access to needed systems in the event of an emergency that disables our headquarters' equipment.

Security

Security and loss prevention play a critical role in the daily operations of our centers. Each center is provided with 24-hour third-party monitoring.
Physical security provided to each center includes: digital safes, wired hold-up alarm buttons and secure locking systems. Additionally, most of our centers are equipped with
24-hour security cameras.

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Because
our business requires us to maintain a significant supply of cash in each of our centers, we are subject to the risk of cash shortages resulting from employee and third-party
theft and errors. Cash shortages from employee and third-party theft and errors were approximately $2.4 million (0.34% of total revenues) in 2007, $2.0 million (0.29% of total revenues)
in 2006 and $1.6 million (0.25% of total revenues) in 2005.

Human Resources

Our North American operations are divided into zones, regions and divisions, which we believe allows for a more effective management process. A zone has
approximately 500 to 700 centers and includes centers in more than one state. As of December 31, 2007, we had five North American zones, each with a zone director responsible for the
operations, administration, staffing and general supervision of the centers in his or her zone. Regions include seven to 150 centers organized into one to 11 divisions and are supervised by regional
directors who report to a zone director. Divisions include seven to 26 centers and are supervised by divisional directors who report to a regional director. Determination of region and division
alignment is usually based upon geographic considerations. Regions and divisions generally do not cross state lines. As of December 31, 2007, our five zones in North America included 28 regions
and 200 divisions. Our 12 centers in the United Kingdom represent a separate zone with its own zone director.

A
typical center is staffed with a manager and an assistant manager. Managers are responsible for the daily operations of the center. As volume increases, additional personnel, called
customer service representatives, are added. Our policy is to add a customer service representative once a center has approximately 350 advances outstanding at one time. Thereafter, one additional
customer service representative is added for every 100 to 150 additional outstanding advances at a particular center.

Employees

As of January 31, 2008, we had approximately 7,000 employees, including approximately 6,500 center employees, 191 divisional directors, 33 regional
directors, six zone directors and approximately 250 corporate employees and support personnel.

We
consider our employee relations to be satisfactory. Our employees are not covered by a collective-bargaining agreement and we have never experienced any organized work stoppage,
strike or labor dispute.

Intellectual Property and Other Proprietary Rights

We use a number of trademarks, logos and slogans in our business. AARC, Inc., one of our subsidiaries, owns all of our intellectual property and has
entered into a trademark license agreement with each of our operating subsidiaries to use this intellectual property. Unauthorized use of our intellectual property by third parties may damage our
brand and our reputation and could result in a loss of customers. It may be possible for third parties to obtain and use our intellectual property without our authorization. Third parties have in the
past infringed or misappropriated our intellectual property or similar proprietary rights. For example, competitors of ours have used our name and other trademarks of ours on their websites to
advertise their financial services. We believe infringements and misappropriations will continue to occur in the future.

Other

Advance America, Cash Advance Centers, Inc. is a Delaware corporation that was incorporated on August 11, 1997. Our principal executive offices are
located at 135 North Church Street, Spartanburg, South Carolina 29306. Our telephone number at that location is (864) 342-5600. We maintain an internet website at http://www.advanceamerica.net. We
make available free of charge on our website our

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Annual
Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or furnish it to, the U.S.
Securities and Exchange Commission (the "SEC"). Information on our website is not incorporated by reference into this Annual Report. The SEC also maintains a website that contains reports, proxy and
information statements, and other information regarding us at www.sec.gov. In addition, any materials we file with the SEC may be read and copied at the SEC's Public Reference Room at 100 F
Street, N.E., Washington, D.C. 20549. Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330.

Government Regulation

Payday cash advances are subject to extensive state, federal and foreign regulation. The regulation of payday cash advance companies is intended primarily for the
protection of consumers rather than investors in our common stock and our creditors and is constantly changing as new regulations are introduced at the foreign, federal, state and local level and
existing regulations are repealed, amended and modified. This evolving regulatory landscape creates various uncertainties and risks for the operation of our business, any of which could have a
material adverse effect on our business, results of operations or financial condition. See "Item 1A. Risk Factors" and "Item 3. Legal Proceedings."

State Regulation

Our business is regulated under a variety of enabling state statutes, including payday advance, deferred presentment, check-cashing, money transmission, small
loan and credit services organization state laws, all of which are subject to change and which may impose significant costs or limitations on the way we conduct or expand our business. As of
December 31, 2007, 39 states and the District of Columbia had specific laws that permitted payday cash advances or a similar form of short-term consumer loans. As of
December 31, 2007, we operated in 35 of these 39 states. We do not currently conduct business in the remaining four states or in the District of Columbia because we do not believe it is
economically attractive to operate in these jurisdictions due to specific legislative restrictions, such as interest rate ceilings, an unattractive population density or unattractive location
characteristics. However, we may open centers in any of these states or the District of Columbia if we believe doing so may become economically attractive because of a change in any of these
variables. The remaining 11 states do not have laws specifically authorizing the payday cash advance or short-term consumer finance business. Despite the lack of specific laws, other laws
may permit us to do business in these states.

The
scope of state regulation, including the terms on which advances may be made, varies from state to state. Most states that directly regulate advances establish allowable fees and/or
interest and other charges to consumers for advances. In addition, many states regulate the maximum amount, maturity and renewal or extension of advances. The terms of our advances vary from state to
state in order to comply with the laws and regulations of the states in which we operate.

The
states with specific advance laws typically limit the principal amount of an advance and set maximum fees and interest rates that customers may be charged. Some states also limit a
customer's ability to renew an advance and require various disclosures to consumers. State statutes often specify minimum and maximum maturity dates for advances and, in some cases, specify mandatory
cooling-off periods between transactions. Our collection activities regarding past due amounts are subject to consumer protection laws and state regulations relating to debt collection
practices. In addition, some states restrict advertising content.

During
the last few years, legislation has been adopted in some states that prohibits or severely restricts payday cash advance and similar services. Many similar bills have also been
introduced in state legislatures. In 2007, bills that would severely restrict or effectively prohibit payday cash advances if

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adopted
as law were introduced in 20 states plus the District of Columbia. In addition, two states have sunset provisions in their payday cash advance laws that require renewal of the laws by these
state legislatures at periodic intervals. As a result of legislation in Oregon that became effective in July 2007, we concluded that operating in that state was no longer economically viable and
closed all of our Oregon centers. Laws prohibiting payday cash advance and similar services or making them unprofitable could be passed in any other state at any time or existing enabling laws could
expire or be amended.

Statutes
authorizing payday cash advance and similar services typically provide the state agencies that regulate banks and financial institutions with significant regulatory powers to
administer and enforce the law. In most states, we are required to apply for a license, file periodic written reports regarding business operations and undergo comprehensive state examinations to
ensure that we comply with applicable laws. Under statutory authority, state regulators have broad discretionary power and may impose new licensing requirements, interpret or enforce existing
regulatory requirements in different ways or issue new administrative rules, even if not contained in state statutes, that impact the way we do business and may force us to terminate or modify our
operations in particular states. They may also impose rules that are generally adverse to our industry.

In
some cases, we rely on the interpretations of the staff of state regulatory bodies with respect to the laws and regulations of their respective jurisdictions. These staff
interpretations generally are not binding legal authority and may be subject to challenge in administrative or judicial proceedings. Additionally, as the staff of state regulatory bodies change, it is
possible that their interpretations of applicable laws and regulations also may change and negatively affect our business.

Additionally,
state attorneys general and banking regulators have begun to scrutinize payday cash advances and other alternative financial products and take actions that could require us
to modify, suspend or cease operations in their respective states. For example, in December 2005, the Commissioner of Banks for North Carolina ordered our North Carolina subsidiary to immediately
cease all business operations. Similarly, as a result of an adverse ruling in July 2007 in a case brought by the Pennsylvania Department of Banking, we have closed all of our centers in Pennsylvania.
See "Item 3. Legal Proceedings." It is possible that other actions taken against the industry in the future by other state attorneys general and banking regulators could require us to suspend
or cease operations in such jurisdictions and have a negative effect on our financial condition.

State-specific
legislative or regulatory action can reduce our revenues and/or margins in a state, cause us to temporarily operate at a loss in a state, or even cause us to cease or
suspend our operations in a state. From time to time, we may also choose to operate in a state even if legislation or regulations cause us to lose money on our operations in that state.

Federal Regulation

Our advance services are subject to a variety of federal laws and regulations, such as the Truth-in-Lending Act ("TILA"), the Equal Credit
Opportunity Act ("ECOA"), the Fair Credit Reporting Act ("FCRA"), the Fair Debt Collection Practices Act ("FDCPA"), the Gramm-Leach-Bliley Act ("GLBA"), the Bank Secrecy Act, the Money Laundering Act,
and the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act (the "PATRIOT Act") and the regulations promulgated for each. Among other
things, these laws require disclosure of the principal terms of each transaction to every customer, prohibit misleading advertising, protect against discriminatory lending practices and proscribe
unfair credit practices. TILA and Regulation Z, adopted under TILA, require disclosure of, among other things, the pertinent elements of consumer credit transactions, including the dollar
amount of the finance charge and the charge expressed in terms of an annual percentage rate ("APR").

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Our
marketing efforts and the representations we make about our advances also are subject to federal and state unfair and deceptive practices statutes. The Federal Trade Commission
("FTC") enforces the Federal Trade Commission Act and the state attorneys general and private plaintiffs enforce the analogous state statutes.

Additionally,
since 1999, various anti-payday cash advance legislation has been introduced in the U.S. Congress. Congressional members continue to receive pressure from
consumer advocates and other industry opposition groups to adopt such legislation. Recent attention has focused on the use of short-term lending and payday cash advances by military
personnel. In 2005 and 2006, the FDIC issued guidance and instructions to the lending banks for which we previously acted as marketing, processing and servicing agent that ultimately resulted in those
lending banks discontinuing their advances and installment loans and the termination of our agency business. In October 2006, a federal law passed that places, among other restrictions, a limit on the
effective annual percentage rate of 36% on extensions of credit, including payday cash advances, to active members of the military and their dependents. In October 2006, we voluntarily ceased
qualifying customers for advances based on income from military service.

Local Regulation

In addition to state and federal laws and regulations, our business is subject to various local rules and regulations such as local zoning regulations. These
local rules and regulations are subject to change and vary widely from state to state and city to city.

Foreign Regulation

In the United Kingdom, consumer lending is governed by the Consumer Credit Act of 1974, which was recently amended by the Consumer Credit Act of 2006, and related
rules and regulations. Our subsidiaries in the United Kingdom must maintain licenses from the Office of Fair Trading, which is responsible for regulating consumer credit and competition, for policy
and for consumer protection. The United Kingdom also has rules regarding the presentation, form and content of loan agreements, including statutory warnings and the layout of financial information. In
Canada, the Canadian Parliament recently amended the federal usury law to transfer jurisdiction and the development of laws and regulation of our industry to the respective provinces. To date, four
provinces have proposed substantive regulation of our industry. In general, the proposed regulations require lenders to be licensed, set maximum fees and regulate collection practices. However, the
proposed regulations may undergo significant additional revisions.

Environmental, Health and Safety Matters

We are subject to general provisions of federal laws and regulations to ensure a safe and healthful work environment for employees. In addition, we comply with
those state laws that require a written health and safety program or other mandated safety requirements. To reduce the possibility of physical injury or property damage resulting from robberies, our
Loss Prevention department has established operational procedures, conducts periodic safety training and awareness programs for employees, hires security guards as needed and regularly monitors the
marketplace for new technology or methods of improving workplace safety.

Other
than standard cleaning products, we do not use chemicals or other agents governed by federal, state or local environmental laws in conducting business operations. Based upon these
measures, we believe that our centers are in substantial compliance with all applicable environmental, health and safety requirements.

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ITEM 1A.    RISK FACTORS.

Risks Related to Our Business and Industry



Our business is subject to numerous foreign, federal, state and local laws and regulations, which are subject to change and which may impose significant costs or
limitations on the way we conduct or expand our business. These regulations govern or affect, among other things, interest rates and other fees, check cashing fees, lending practices, recording and
reporting of certain financial transactions, privacy of personal consumer information and collection practices. As we develop new product and service offerings, we may become subject to additional
federal, state and local regulations. State and local governments may also seek to impose new licensing requirements or interpret or enforce existing requirements in new ways. In addition, changes in
current laws and future laws or regulations may restrict our ability to continue our current methods of operation or expand our operations. Changes in laws or regulations, or our failure to comply
with such laws and regulations, may have a material adverse effect on our business, results of operations and financial condition.



Our business is regulated under a variety of enabling state statutes, including payday advance, deferred presentment, check-cashing, money transmission, small
loan and credit services organization state laws, all of which are subject to change and which may impose significant costs or limitations on the way we conduct or expand our business. As of
December 31, 2007, 39 states and the District of Columbia had specific laws that permitted payday cash advances or a similar form of short-term consumer loans. As of
December 31, 2007, we operated in 35 of these 39 states. We do not currently conduct business in the remaining four states or in the District of Columbia because we do not believe it is
economically attractive to operate in these jurisdictions due to specific legislative restrictions, such as interest rate ceilings, an unattractive population density or unattractive location
characteristics. However, we may open centers in any of these states or the District of Columbia if we believe doing so may become economically attractive because of a change in any of these
variables. The remaining 11 states do not have laws specifically authorizing the payday cash advance or short-term consumer finance business. Despite the lack of specific laws, other laws
may permit us to do business in these states.

During
the last few years, legislation has been adopted in some states that prohibits or severely restricts payday cash advance and similar services. Many similar bills have also been
introduced in state legislatures. In 2007, bills that would severely restrict or effectively prohibit payday cash advances if adopted as law were introduced in 20 states plus the District of Columbia.
In addition, two states have sunset provisions in their payday cash advance laws that require renewal of the laws by these state legislatures at periodic intervals. Such new or modified legislation
could have a material adverse impact on our results of operations. For example, as a result of legislation in Oregon that became effective in July 2007, we concluded that operating in that state was
no longer economically viable and closed all of our Oregon centers. Laws prohibiting payday cash advance and similar services or making them unprofitable could be passed in any other state at any time
or existing enabling laws could expire or be amended, any of which would have a material adverse effect on our business, results of operations and financial condition.

Statutes
authorizing payday cash advance and similar services typically provide the state agencies that regulate banks and financial institutions with significant regulatory powers to
administer and enforce the law. In most states, we are required to apply for a license, file periodic written reports

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regarding
business operations and undergo comprehensive state examinations to ensure that we comply with applicable laws. Under statutory authority, state regulators have broad discretionary power and
may impose new licensing requirements, interpret or enforce existing regulatory requirements in different ways or issue new administrative rules, even if not contained in state statutes, that impact
the way we do business and may force us to terminate or modify our operations in particular states. They may also impose rules that are generally adverse to our industry. Any new licensing
requirements or rules could have a material adverse effect on our business, results of operations and financial condition.

In
some cases, we rely on the interpretations of the staff of state regulatory bodies with respect to the laws and regulations of their respective jurisdictions. These staff
interpretations generally are not binding legal authority and may be subject to challenge in administrative or judicial proceedings. Additionally, as the staff of state regulatory bodies change, it is
possible that their interpretations of applicable laws and regulations also may change and negatively affect our business. As a result, our reliance on staff interpretations could have a material
adverse effect on our business, results of operations and financial condition.

Additionally,
state attorneys general and banking regulators have begun to scrutinize payday cash advances and other alternative financial products and take actions that could require us
to modify, suspend or cease operations in their respective states. For example, in December 2005, the Commissioner of Banks for North Carolina ordered our North Carolina subsidiary to immediately
cease all business operations. Similarly, as a result of an adverse ruling in July 2007 in a case brought by the Pennsylvania Department of Banking, we suspended our operations and subsequently closed
all of our centers in Pennsylvania. See "Item 3. Legal Proceedings." These closures have had a material adverse effect on our results of operations and financial condition.



Although states provide the primary regulatory framework under which we offer advances, certain federal laws also impact our business. See "Item 1.
BusinessFederal Regulation." Because advances are viewed as extensions of credit, we must comply with the federal Truth-in-Lending Act and Regulation Z
adopted under that Act. Additionally, we are subject to the Equal Credit Opportunity Act, the Fair Debt Collection Practices Act, the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act. We are
also subject to the Bank Secrecy Act, the Money Laundering Act, and the PATRIOT Act. Any failure to comply with any of these federal laws and regulations could have a material adverse effect on our
business, results of operations and financial condition.

Additionally,
various anti-payday cash advance legislation has been introduced in the U.S. Congress. Congressional members continue to receive pressure from consumer
advocates and other industry opposition groups to adopt such legislation. On October 17, 2006, the John Warner National Defense Authorization Act for Fiscal Year 2007 (the "Act") was signed
into law. This Act places, among other restrictions, a limit of 36% on the effective annual percentage rate on extensions of credit, including payday cash advances, to active members of the military
and their dependents. Any federal legislative or regulatory action that restricts or prohibits payday cash advance and similar services could have a material adverse impact on our business, results of
operations and financial condition. In 2006, we voluntarily ceased qualifying customers for advances based on income from military service.

Our
marketing efforts and the representations we make about our advances also are subject to federal and state unfair and deceptive practices statutes. The FTC enforces the Federal Trade
Commission Act and the state attorneys general and private plaintiffs enforce the analogous state statutes. If we are found to have violated any of these statutes, that violation could have a material
adverse effect on our business, results of operations and financial condition.

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In addition to state and federal laws and regulations, our business can be subject to various local rules and regulations such as local zoning regulations. Any
actions taken in the future by local zoning boards or other local governing bodies to require special use permits for, or impose other restrictions on providers of payday cash advance and similar
services could have a material adverse effect on our business, results of operations and financial condition.

From
time to time, we may also choose to operate in a state even if legislation or regulations cause us to lose money on our operations in that state. For example, regulatory changes in
Indiana and Illinois have reduced our revenue and profitability in those states. Any similar actions or events could have a material adverse effect on our business, results of operations and financial
condition.



In the United Kingdom, consumer lending is governed by the Consumer Credit Act of 1974, which was recently amended by the Consumer Credit Act of 2006, and related
rules and regulations. Our subsidiaries in the United Kingdom must maintain licenses from the Office of Fair Trading, which is responsible for regulating consumer credit and competition, for policy
and for consumer protection. The United Kingdom also has strict rules regarding the presentation, form and content of loan agreements, including statutory warnings and the layout of financial
information. Our non-compliance with these rules could render a loan agreement unenforceable. Our inability to obtain and maintain the required licenses or to comply with the applicable rules or
regulations in the United Kingdom would
limit our expansion opportunities and could result in a material adverse effect on our results of operations and financial condition.

In
Canada, the Canadian Parliament recently amended the federal usury law to transfer jurisdiction and the development of laws and regulation of our industry to the respective provinces.
To date, four provinces have proposed substantive regulation of our industry. In general, the proposed regulations require lenders to be licensed, set maximum fees and regulate collection practices.
However, the proposed regulations may undergo significant additional revisions. Our expansion in Canada may be limited due to this uncertain regulatory landscape. Further, our inability to comply with
new regulations may have a material adverse effect on our business, results of operations and financial condition.



Our business is subject to lawsuits and regulatory proceedings that could generate adverse publicity and cause us to incur substantial expenditures. See
"Item 3. Legal Proceedings." Adverse rulings in some of these lawsuits or regulatory proceedings could significantly impair our business or force us to cease doing business in one or more
states.

We
are likely to be subject to further litigation and proceedings in the future. The consequences of an adverse ruling in any current or future litigation or proceeding could cause us to
have to refund fees and/or interest collected, refund the principal amount of advances, pay treble or other multiple damages, pay monetary penalties and/or modify or terminate our operations in
particular states. We may also be subject to adverse publicity. Defense of any lawsuits or proceedings, even if successful, requires substantial time and attention of our senior officers and other
management personnel that would otherwise be spent on other aspects of our business and requires the expenditure of significant amounts for legal fees and other related costs. Any of these events
could have a material adverse effect on our business, results of operations and financial condition.

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The industry in which we operate has low barriers to entry and is highly fragmented and very competitive. We believe that the market may become even more
competitive as the industry grows and/or consolidates. We compete with services provided by traditional financial institutions, such as overdraft protection, and with other payday cash advance
providers, small loan providers, credit unions, short-term consumer lenders, other financial service entities and other retail businesses that offer consumer loans or other products and
services that are similar to ours. We also compete with companies offering payday cash advances and short-term loans over the internet as well as by phone. Some of these competitors have
larger local or regional customer bases, more locations and substantially greater financial, marketing and other resources than we have. As a result of this increasing competition, we could lose
market share or we may need to reduce our interest and fees, possibly resulting in a decline in our future revenues and earnings.



We operated centers in 37 states during the year ended December 31, 2007, and our five largest states (measured by total revenues) accounted for
approximately 47% of our total revenues. While we believe we have a diverse geographic presence, for the near term we expect that significant revenues will continue to be generated by certain states,
largely due to the currently prevailing economic, demographic, regulatory, competitive and other conditions in those states. For example, during 2007, California and Texas each accounted for more than
10% of our total revenues. Changes to prevailing economic, demographic, regulatory or any other conditions in the markets in which we operate could lead to a reduction in demand for our products and
services, a decline in our revenues or an increase in our provision for doubtful accounts that could result in a deterioration of our financial condition.



Consumer advocacy groups and certain media reports advocate for governmental and regulatory action to prohibit or severely restrict payday cash advances and
similar loans. The consumer groups and media reports typically focus on the cost to a consumer for an advance and typically characterize these advances as predatory or abusive toward consumers. If
this negative characterization of advances becomes widely accepted by consumers, demand for advance services could significantly decrease, which could materially adversely affect our business, results
of operations and financial condition. Negative perception of advances or our other activities could also result in increased regulatory scrutiny and litigation, encourage restrictive local zoning
rules, make it more difficult to obtain government
approvals necessary to open new centers and cause payday cash advance industry trade groups, such as the CFSA, to promote policies that cause our business to be less profitable. These trends could
materially adversely affect our business, results of operations and financial condition.



For the years ended December 31, 2007 and 2006, we deposited approximately 6.2% and 5.7%, respectively, of all the customer checks we received and
approximately 76% and 78%, respectively, of these deposited customer checks were returned unpaid because of non-sufficient funds in the customers' bank accounts or because of closed
accounts or stop-payment orders. Total charge-offs, net of recoveries, for the years ended December 31, 2007 and 2006 were approximately $131.9 million and
$110.4 million, respectively. If the number of customer checks that we deposit increases or the

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percentage
of the customers' returned checks that we charge-off increases, our provision for doubtful accounts will increase and our net income will decrease.



We maintain an allowance for doubtful accounts for estimated losses for advances we make directly to consumers and check-cashing, deferred-presentment and other
credit services. We also maintain an accrual for third-party lender losses for loans and certain related fees that are not paid by the customers for all loans that are processed by us for the
third-party lender in Texas. To estimate the appropriate allowance for doubtful accounts and accrual for third-party lender losses, we consider the amount of outstanding advances, historical
charge-offs, our current collection patterns and the current economic trends in the markets we serve.

At
December 31, 2007, the total of our allowance for doubtful accounts and accrual for third-party lender losses increased to $65.9 million from $57.4 million at
December 31, 2006. This amount, however, is an estimate. If our actual losses are greater than our allowance for doubtful accounts and accrual for third-party lender losses, our provision for
doubtful accounts would increase. This would result in a decline in our future revenues and earnings, which could have a material adverse effect on our stock price.



Our primary business activity is offering payday cash advance services. If we are unable to maintain and grow our advance services business, our future revenues
and earnings could decline. Our current lack of product and business diversification could inhibit our opportunities for growth, reduce our revenues and profits and make us more susceptible to
earnings fluctuations than many of our competitors who are more diversified and provide other services such as pawn lending, title lending or other similar services. External factors, such as changes
in laws and regulations, new entrants and enhanced competition, could also make it more difficult for us to operate as profitably as a more diversified company could operate. Any internal or external
change in our industry could result in a decline in our future revenues and earnings, which could have a material adverse effect on our stock price.



In October 2006, we began offering installment loans in Illinois and selling a prepaid debit card in select states. In 2007, we began selling money orders and
providing money transfer services. We also intend to introduce additional services and products in the future. In order to offer new products, we will need to comply with additional regulatory and
licensing requirements. Each of these changes, alternative methods of conducting business and new services and products are subject to risk and uncertainty and require significant investment in time
and capital, including additional marketing expenses, legal costs and other incremental start-up costs. Due to our lack of experience in offering these alternative services and products,
we cannot assure you that we will be able to successfully introduce any new services or products or do so in a timely manner. Furthermore, we cannot predict the demand for new services or products,
nor do we know if we will be able to offer these new services or products in an efficient manner or on a profitable basis. Our failure to do so, or low customer demand for any of these new services or
products, could have a material adverse effect on our business, results of operations and financial condition.

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In July 2007, we expanded the number of states where we allow customers who could not timely repay their advances to qualify for extended payment plans to include
every state where we offer advances. We previously offered extended payment plans in only certain states as required under applicable state law. The ability of a customer to defer payment will likely
increase the average duration of a payday cash advance, which may in turn affect our revenues, loss experience and provision for doubtful accounts.



We have devoted significant management time and financial resources to expanding our operations outside of the United States. Our international operations have
increased the complexity of our organization and the administrative, operating and legal cost of operating our business. Penetrating new markets will likely require additional marketing expenses and
incremental start-up costs. We may decide to reduce fees, or even temporarily operate centers at a loss, in order to build brand recognition and establish a foothold in these new markets.
For example, in Manitoba, Canada, we have opened seven centers that are currently not profitable in anticipation of more favorable provincial legislation. Additionally, as a foreign business we are
subject to local regulations, tariffs and labor controls to which other domestic businesses are not subject. Our financial results also may be negatively affected by tax rates in the United Kingdom
and Canada or as a result of withholding requirements and tax treaties with those countries. Moreover, if political, regulatory or economic conditions deteriorate in the United Kingdom and Canada, our
ability to expand and maintain our international operations could be impaired and the costs of doing so could increase, which could further erode our business, results of operations and financial
condition.



We cannot assure you that we will be able to maintain or further expand our market presence in our current markets or successfully enter new markets through the
opening of new centers or acquisitions. Moreover, the start-up costs and the losses from initial operations attributable to each newly opened center place demands upon our liquidity and
cash flow, and we cannot assure you that we will be able to satisfy these demands.

In
addition, our ability to grow depends on a number of factors, some of which are beyond our control, including:



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We cannot assure you that our systems, procedures, controls and existing personnel will be adequate to support our further growth. Our new international operations increase the
complexity of our organization, our administrative costs, and the regulatory risks we face and therefore could destabilize our business, results of operations and financial condition. Our future
results of operations will substantially depend on the ability of our officers and key employees to manage changing business conditions and to implement and improve our technical, administrative,
financial control and reporting systems. In addition, we cannot assure you that we will be able to implement our business strategy profitably in geographic areas or product lines we do not currently
serve.



We have an existing revolving credit facility that allows us to borrow up to $265.0 million, assuming we are in compliance with a number of covenants and
conditions. Because we typically use substantially all of our available cash generated from our operations to repay borrowings on our revolving credit facility on a current basis, we have limited cash
balances and we expect that a substantial portion of our liquidity needs, including any amounts to pay future quarterly cash dividends on our common stock and repurchases of our common stock, will be
funded primarily from borrowings under our revolving credit facility. As of December 31, 2007, we had approximately $120.5 million available for future borrowings under this facility. On
October 17, 2007, we amended this credit facility to exclude from certain financial covenants the charges and losses incurred in connection with our announced closing of 103 centers in
Pennsylvania, Oregon and elsewhere. Without this amendment, we would not have been able to pay our full regular quarterly dividend during the fourth quarter of 2007. Due to the seasonal nature of our
business, our borrowings are historically the lowest during the first calendar quarter and increase during the remainder of the year. If our existing sources of liquidity are insufficient to satisfy
our financial needs, we may need to raise additional debt or equity in the future. If we are unable to do so, our ability to pay future dividends, repurchase shares of our common stock, or finance our
current operations or future growth may be impaired.



We may incur substantial additional debt in the future. As of December 31, 2007, our total debt was approximately $148.0 million and our
stockholders' equity was approximately $250.3 million. The total availability under our current credit facility is $265.0 million, which we may borrow at any time, subject to compliance
with certain covenants and conditions. Due to the seasonal nature of our business, our total debt is historically the lowest during the first calendar quarter and then increases during the remainder
of the year. If we incur substantial additional debt, it could have important consequences to our business. For example, it could:



24

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The
terms of our debt limit our ability to incur additional debt but do not prohibit us from incurring additional debt. When debt levels increase, the related risks that we now face will
also increase.

If
we fail to generate sufficient cash flow from future operations to meet our debt service obligations, we may need to seek refinancing of all or a portion of our indebtedness or obtain
additional financing in order to meet our obligations with respect to our indebtedness. We cannot assure you that we will be able to refinance any of our indebtedness or obtain additional financing on
satisfactory terms or at all.



We depend on borrowings under our revolving credit facility to fund advances, capital expenditures to build new centers and other needs. If our current or
potential credit banks decide not to lend money to companies in our industry, we could face higher borrowing costs, limitations on our ability to grow our business as well as possible cash shortages,
any of which could have a material adverse effect on our business, results of operations and financial condition. Certain banks have notified us and other companies in the payday cash advance and
check-cashing industries that they will no longer maintain bank accounts for these companies due to reputational risks and increased compliance costs of servicing money services businesses and other
cash intensive industries. While none of our larger depository banks have requested that we close our bank accounts or put other restrictions on how we use their services, if any of our larger current
or future depository banks were to take such action, we could face higher costs of managing our cash and limitations on our ability to grow our business, both of which could have a material adverse
effect on our business, results of operations and financial condition.



Our business is seasonal due to the impact of fluctuating demand for advances and fluctuating collection rates throughout the year. Demand has historically been
highest in the third and fourth quarters of each year, corresponding to the back-to-school and holiday seasons, and lowest in the first quarter of each year, corresponding to
our customers' receipt of income
tax refunds. Typically, our provision for doubtful accounts and allowance for doubtful accounts are lowest as a percentage of revenues in the first quarter of each year, corresponding to our
customers' receipt of income tax refunds, and increase as a percentage of revenues for the remainder of each year. This seasonality requires us to manage our cash flows over the course of the year. If
our revenues or collections were to fall substantially below what we would normally expect during certain periods, our ability to service our debt, pay dividends on our common stock, repurchase our
common stock and meet our other liquidity requirements may be adversely affected, which could have a material adverse effect on our results of operations and stock price.

In
addition, our quarterly results have fluctuated in the past and are likely to continue to fluctuate in the future because of the seasonal nature of our business. Therefore, our
quarterly revenues and results of operations are difficult to forecast, which in turn could cause our future quarterly results to not meet the expectations of securities analysts or investors. Our
failure to meet expectations could cause a material drop in the market price of our common stock.

25

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Because our business requires us to maintain a significant supply of cash in each of our centers, we are subject to the risk of cash shortages resulting from
employee and third-party theft and errors. Although we have implemented various programs to reduce these risks, maintain insurance coverage for theft and provide security for our employees and
facilities, we cannot assure you that employee and third-party theft and errors will not occur. Cash shortages from employee and third-party theft and errors were approximately $2.4 million
(0.34% of total revenues) in 2007, $2.0 million (0.29% of total revenues) in 2006 and $1.6 million (0.25% of total revenues) in 2005. The extent of these cash shortages could increase as
we expand the nature and scope of our products and services. Theft and errors could lead to cash shortages and could adversely affect our business, results of operations and financial condition. It is
also possible that crimes such as armed robberies may be committed at our centers. We could experience liability or adverse publicity arising from such crimes. For example, we may be liable if an
employee, customer or bystander suffers bodily injury, emotional distress or death. Any such event may have a material adverse effect on our business, results of operations and financial condition.



We rely upon our information systems to manage and operate our centers and business. Each center is part of an information network that is designed to permit us
to maintain adequate cash inventory, reconcile cash balances on a daily basis and report revenues and expenses to our headquarters. Our back-up systems and security measures could fail to
prevent a disruption in our information systems. Any disruption in our information systems could adversely affect our business, results of operations and financial condition.



Our headquarters building is located in Spartanburg, South Carolina. Our information systems and administrative and management processes are primarily provided to
our zone and regional management and to our centers from this centralized location, and they could be disrupted if a catastrophic event, such as a tornado, power outage or act of terror, destroyed or
severely damaged our headquarters. Any of these catastrophic events could have a material adverse effect on our business, results of operations and financial condition.



We may consider acquisitions of companies, technologies and products that we feel could accelerate our ability to compete or allow us to enter new markets.
Acquisitions involve numerous risks, including:



26

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Acquisitions
also frequently result in the recording of goodwill and other intangible assets that are subject to potential impairments in the future that could harm our financial
results. In addition, if we finance acquisitions by issuing convertible debt or equity securities, our existing stockholders may be diluted, which could affect the market price of our stock. If we
fail to properly evaluate acquisitions or investments, we may not achieve the anticipated benefits of any such acquisitions, and we may incur costs in excess of what we anticipate, either of which
could have a material adverse effect on our business, results of operations and financial condition.



As of December 31, 2007, the annual turnover among our center managers was approximately 58% and among our other center employees was approximately 120%.
Approximately 50% of the turnover has traditionally occurred in the first six months following the hire date of our center managers and employees. This turnover increases our cost of operations and
makes it more difficult to operate our centers. If we are unable to retain our employees in the future, our business, results of operations and financial condition could be adversely affected.

Risks Related to Our Common Stock



As of February 29, 2008, our executive officers and directors, together with certain family members and trusts for their benefit, controlled approximately
27% of our outstanding common stock. As a result, these stockholders, if they act together, may be able to influence any matter requiring our stockholders' approval, including the election of
directors and approval of significant corporate transactions. As a result, this concentration of ownership may delay, prevent or deter a change in control, could deprive our stockholders of an
opportunity to receive a premium for their common stock as part of a sale of our company or its assets and might reduce the market price of our common stock.



Federal and state laws and regulations applicable to providers of payday cash advance services or other financial products or services that we may introduce in
the future may now or in the future restrict direct or indirect ownership or control of providers of such products or services by disqualified persons (such as convicted felons). Our certificate of
incorporation provides that we may redeem shares of your common stock to the extent deemed necessary or advisable, in the sole judgment of our Board of Directors, to prevent the loss of, or to secure
the reinstatement or renewal of, any license or permit from any governmental agency that is conditioned upon some or all of the holders of our common stock possessing prescribed qualifications or not
possessing prescribed disqualifications. The redemption price will be the average closing sale price per share of our common stock during the 20-trading-day period ending on
the second business day preceding the redemption date fixed by our Board of Directors. At the discretion of our Board of Directors, the redemption price may be paid in cash, debt or equity securities
or a combination of cash and debt or equity securities.

ITEM 1B.    UNRESOLVED STAFF COMMENTS.

None.

27

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ITEM 2.    PROPERTIES.

Our average center size is approximately 1,500 square feet. We try to locate our centers in highly visible, accessible locations. Our centers, which we design to
have the appearance of a mainstream financial institution, are typically located in middle-income shopping areas with high retail activity. Other tenants in these shopping areas typically include
grocery stores, discount retailers and national quick service restaurants. All of our centers are leased, with typical lease terms of three years with an option to renew at the end of the lease term.
Our leases usually require that we pay all maintenance costs, insurance costs and property taxes.

See
"Item 1. BusinessCenter OperationsCenters" for a listing of the number of centers we operated in various jurisdictions as of December 31,
2007.

We
own our corporate headquarters in Spartanburg, South Carolina. Our headquarters building, which is approximately 75,000 square feet, and related land are subject to a mortgage payable
to a lender, the principal amount of which was approximately $5.4 million at December 31, 2007. The mortgage is payable in 180 monthly installments of approximately $66,400,
including principal and interest, and bears interest at a fixed rate of 7.30% over its term. The mortgage matures on June 10, 2017. The carrying amount of our corporate headquarters (land, land
improvements and building) was approximately $5.2 million and $4.9 million at December 31, 2006 and 2007, respectively.

We
believe that our facilities, equipment, furniture and fixtures and aircraft are in good condition and well maintained, and that our offices are sufficient to meet our present needs.

ITEM 3.    LEGAL PROCEEDINGS.

We are involved in a number of active lawsuits, including lawsuits arising out of actions taken by state regulatory authorities, and are involved in various other
legal proceedings with state and federal
regulators. We are vigorously defending against all these actions. The amount of losses and/or the probability of an unfavorable outcome, if any, cannot be reasonably estimated for these legal
proceedings. Accordingly, no accrual has been recorded for any of these matters as of December 31, 2007.



On February 27, 2007, Brenda McGinnis filed a putative class action in the Circuit Court of Clark County, Arkansas alleging violations of the Arkansas
usury law, the Arkansas Deceptive Trade Practices Act and a 2001 class action settlement agreement entered into by our prior subsidiary in Arkansas. The complaint alleges that our current subsidiary
made usurious loans under the Arkansas Check Cashers Act and seeks compensatory damages in amount equal to twice the interest paid on the loans, a declaration that the contracts are void, enforcement
of the 2001 class action settlement agreement, attorneys' fees and costs. Ms. McGinnis' claims are subject to an arbitration agreement. The trial court has denied our motion to compel
arbitration and we will appeal that decision.



On July 3, 2007, Phyliss Garrett filed a motion for contempt in the Circuit Court of Clark County, Arkansas alleging a violation of the 2001 class action
settlement agreement entered into by our prior subsidiary in Arkansas and incorporated into a court order. The relief sought by the plaintiff and our defenses are substantially similar to those at
issue in the Brenda McGinnis lawsuit described above.



On May 31, 2007, Kelvin White and two other individuals filed a lawsuit in the Circuit Court of Ouachita County, Arkansas making substantially similar
allegations and seeking substantially similar relief to the Brenda McGinnis lawsuit described above. Our defenses are also substantially similar.

28

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We, our subsidiary, McKenzie Check Advance of Florida, LLC ("McKenzie"), and certain officers, directors and employees are defendants in a putative
class-action lawsuit commenced by former customers, Wendy Betts and Donna Reuter on January 11, 2001, and a third named class representative, Tiffany Kelly, in the Circuit Court of Palm Beach
County, Florida. This putative class action alleges that McKenzie, by and through the actions of certain officers, directors and employees, engaged in unfair and deceptive trade practices and violated
Florida's criminal usury statute, the Florida Consumer Finance Act and the Florida Racketeer Influenced and Corrupt Organizations Act. The suit seeks unspecified damages, and McKenzie or the other
defendants could be required to refund fees and/or interest collected, refund the principal amount of payday cash advances, pay multiple damages and pay other monetary penalties. Ms. Reuter's
claim has been held to be subject to binding arbitration, which we expect to proceed in parallel with this case. The trial court has denied our motion to compel arbitration of Ms. Kelly's
claims and we have appealed that decision.



A second Florida lawsuit was filed on August 24, 2004 in the Circuit Court of Palm Beach County by former customers Gerald Betts and Ms. Reuter
against us, our subsidiary, Advance America, Cash Advance Centers of Florida, Inc., and certain officers and directors. The allegations, relief sought and our defenses are nearly identical to
those alleged in the first Betts and Reuter lawsuit.



On August 6, 2004, Tahisha King and James E. Strong, who were customers of BankWest, the lending bank for which we previously marketed, processed and
serviced payday cash advances in Georgia, filed a putative class action lawsuit in the State Court of Cobb County, Georgia against us, William M. Webster IV, our Vice Chairman, and other unnamed
officers, directors, owners and "stakeholders,"
alleging various causes of action including that the Georgia subsidiary made illegal payday loans in Georgia in violation of Georgia's usury law, the Georgia Industrial Loan Act and Georgia's
Racketeer Influenced and Corrupt Organizations Act. The complaint alleges that BankWest was not the "true lender" and that we were the "de facto" lender. The complaint seeks compensatory damages,
attorneys' fees, punitive damages and the trebling of any compensatory damages. We and the other defendants have denied the plaintiffs' claims and intend to continue to resist plaintiffs' efforts to
conduct class arbitration.



Our Georgia subsidiary is involved in another case in Georgia that, although not a class action lawsuit, contains essentially the same allegations as the King and
Strong case. On March 10, 2003, Angela Glasscock, a customer of BankWest, filed an adversary proceeding in the U.S. Bankruptcy Court for the Southern District of Georgia alleging that our
Georgia subsidiary was making payday cash advances in Georgia in violation of the Georgia Industrial Loan Act. BankWest intervened into the case and subsequently both our subsidiary and BankWest filed
a motion for summary judgment, which was granted in September 2005. In its holding, the court ruled that BankWest was the "true lender." In April 2007, on appeal, the United States District Court
overturned the U.S. Bankruptcy Court's grant of summary judgment to us. Accordingly, this case will proceed to trial before the U.S. Bankruptcy Court. Although the amount in controversy in the case is
only $350, the underlying claims of Ms. Glasscock could serve as a basis for future claims against us.



On August 6, 2007, Cynthia Williams filed a class action lawsuit against our Missouri subsidiary in the Circuit Court of St. Louis County, Missouri
alleging violations of certain Missouri loan laws and the

29

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Missouri
Merchandising Practices Act. The complaint alleges our subsidiary in Missouri exceeded the maximum lawful interest rate, illegally limited the number of loan renewals, and failed to
adequately reduce the principal amount of the loan when a customer obtained a loan renewal. The complaint seeks compensatory and punitive damages, attorneys' fees, interest, costs and a constructive
trust and equitable lien on all money paid by the class. We have removed the case to the United States District Court for the Western District of Missouri and filed a motion to transfer the case to
the United States District Court for the Eastern District of Missouri. Our motion was granted and, in response, the Plaintiff dismissed the case voluntarily.



On July 27, 2004, John Kucan, Welsie Torrence and Terry Coates, each of whom was a customer of Republic Bank & Trust Company ("Republic"), the
lending bank for whom we previously marketed, processed and serviced payday cash advances in North Carolina, filed a putative class action lawsuit in the General Court of Justice for the Superior
Court Division for New Hanover County, North Carolina against us and Mr. Webster, alleging, among other things, that the relationship between our North Carolina subsidiary and Republic was a
"rent a charter" relationship and therefore Republic was not the "true lender" on the payday cash advances it offered. The lawsuit also claims that the payday cash advances were made, administered and
collected in violation of numerous North Carolina consumer protection laws. The lawsuit seeks an injunction barring our subsidiary from continuing to do business in North Carolina, the return of the
principal amount of the payday cash advances made to the plaintiff class since August 2001, the return of any interest or fees associated with those advances, treble damages, attorneys' fees and other
unspecified costs. Plaintiffs have appealed the trial court's decision to compel arbitration.



On February 1, 2005, the Commissioner of Banks of North Carolina initiated a contested case against our North Carolina subsidiary for alleged violations of
the North Carolina Consumer Finance Act. In December 2005, the Commissioner of Banks ordered that our North Carolina subsidiary immediately cease and desist operating. In accordance with the
Commissioner of Banks' order, our North Carolina subsidiary ceased all business operations on December 22, 2005. We have appealed this order.



On September 27, 2006, the Pennsylvania Department of Banking filed a lawsuit in the Commonwealth Court of Pennsylvania alleging that our Delaware
subsidiary was providing lines of credit to borrowers in Pennsylvania without a license required under Pennsylvania law and with interest and fees in excess of the amounts permitted by Pennsylvania
law. In July 2007, the court determined that certain aspects of our Choice Line of Credit required us to be licensed under Pennsylvania's Consumer Discount Company Act ("CDCA") and enjoined us from
continuing our lending activities in Pennsylvania for so long as the CDCA violations continued and from collecting monthly participation fees. We have appealed to the Pennsylvania Supreme Court.



On August 1, 2007, Sharlene Johnson, Helena Love and Bonny Bleacher filed a putative class action lawsuit in the United States District Court, Eastern
District of Pennsylvania against us and two of our subsidiaries alleging that we provided lines of credit to borrowers in Pennsylvania without a license required under Pennsylvania law and with
interest and fees in excess of the amounts permitted by Pennsylvania law. The complaint seeks, among other things, a declaratory judgment that the monthly participation fee charged to customers with a
line of credit is illegal, an injunction prohibiting the collection of the monthly participation fee and damages equal to three times the monthly participation

30

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fees
paid by customers since June 2006. In January 2008, the trial court entered an order compelling the purported class representatives to arbitrate their claims on an individual basis, unless deemed
otherwise by the arbiter.



On January 18, 2007, Raymond King and Sandra Coates, who were customers of BankWest, the lending bank for which we previously marketed, processed and
serviced payday cash advances in Pennsylvania, filed a putative class action lawsuit in the United States District Court, Eastern District of Pennsylvania alleging various causes of action, including
that our Pennsylvania subsidiary made illegal payday loans in Pennsylvania in violation of Pennsylvania's usury law, the Pennsylvania Consumer Discount Company Act, the Pennsylvania Unfair Trade
Practices and Consumer Protection Law, the Pennsylvania Fair Credit Extension Uniformity Act and the Pennsylvania Credit Services Act. The complaint alleges that BankWest was not the "true lender" and
that we were the "lender in fact." The complaint seeks compensatory damages, attorneys' fees, punitive damages and the trebling of any compensatory damages. In January 2008, the trial court entered an
order compelling the purported class representatives to arbitrate their claims on an individual basis, unless deemed otherwise by the arbiter.



Seven separate putative class actions have been filed in South Carolina against our subsidiary, Advance America, Cash Advance Centers of South
Carolina, Inc., and several other unaffiliated defendants. John and Rebecca Morgan filed a complaint on August 27, 2007 in the Horry County Court of Common Pleas; Margaret Horne filed a
complaint on September 6, 2007 in the Spartanburg County Court of
Common Pleas; Tawan Smalls filed a complaint on September 10, 2007 in the Charleston County Court of Commons Pleas; Chadric and Lisa Wiley filed a complaint on September 27, 2007 in the
Richland County Court of Common Pleas; Mildred Weaver filed a complaint on September 27, 2007 in the Darlington County Court of Common Pleas; Lisa Johnson and Gilbert Herbert filed a complaint
on October 2, 2007 in the Georgetown County Court of Common Pleas; and Kimberly Kinney filed a complaint on October 12, 2007 in the Marion County Court of Common Pleas. The allegations
and relief sought are similar in each case. Plaintiffs allege that our South Carolina subsidiary violated the South Carolina Deferred Presentment Services Act and the Consumer Protection Code by
failing to perform a credit check and evaluate a customer's ability to repay the advance. Each complaint seeks an injunction to prohibit us from continuing our operations, the return of fees and
interest, actual damages, punitive damages and attorneys' fees and costs. Each of the lawsuits has been removed to the United States District Court for the District of South Carolina.



On September 12, 2007, Franciso Gonzalez filed a collective action lawsuit against our subsidiary, Advance America, Cash Advance Centers of
Texas, Inc., in the United States District Court for the Southern District of Texas alleging violations of the Fair Labor Standards Act and Texas Pay Day Act. The complaint alleges our
subsidiary in Texas failed to pay overtime wages to its employees. The complaint seeks compensatory and liquidated damages, attorneys' fees, interest and costs.



We are also involved in other litigation and administrative proceedings that are incidental to our business, including contractual disputes, employee claims for
workers' compensation, wrongful termination, harassment, discrimination, payment of wages due and customer claims relating to collection practices and violations of state and/or federal consumer
protection laws.

31

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ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None.

PART II

ITEM 5.    MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.

Our common stock is traded on the New York Stock Exchange (the "NYSE") under the symbol "AEA." Our common stock was initially offered to the public on
December 15, 2004 at a price of $15.00. The following table sets forth the quarterly high and low sales prices of our common stock as reported by NYSE as well as the quarterly cash dividend
declared per share for 2006 and 2007:

Sales PricesCash
DividendHigh

Low2006:Quarter ended March 31, 2006

$
15.02

$
12.29

$
0.11Quarter ended June 30, 2006


17.71


14.03


0.11Quarter ended September 30, 2006


18.33


12.97


0.11Quarter ended December 31, 2006


15.47


13.84


0.112007:Quarter ended March 31, 2007

$
16.16

$
12.92

$
0.125Quarter ended June 30, 2007


18.30


14.67


0.125Quarter ended September 30, 2007


19.05


10.06


0.125Quarter ended December 31, 2007


10.89


7.96


0.125


At
February 22, 2008, there were approximately 121 holders of record of our common stock, and there were approximately 5,900 beneficial holders of the common stock held in nominee or
street name.

We
are not required to pay any dividends. Any determination to pay dividends, and the amounts of any dividends, will be at the sole discretion of our Board of Directors and will depend
on a number of factors, including: our subsidiaries' payment of dividends to us; our net income, results of operations and cash flows and our other cash needs; our financial position and capital
requirements; general business conditions and the outlook for our company; any legal, tax, regulatory and any other factors our Board of Directors deems relevant. In addition, our revolving credit
facility restricts our ability to pay dividends depending on the absence of any default or event of default, our net income, and the ratio of our consolidated senior funded debt to our consolidated
EBITDA and our consolidated fixed charge coverage ratio (as defined in our revolving credit facility). Our Board of Directors may at any time modify or revoke our dividend policy.

On
February 13, 2008, our Board of Directors declared a quarterly cash dividend of $0.125 per common share, payable on March 7, 2008, to stockholders of record on
February 26, 2008.

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PERFORMANCE GRAPH

The following graph compares the change in the cumulative value of $100 invested for the period beginning on December 16, 2004, the first day of trading
following our IPO, and ending on December 31, 2007, in: (1) our Common Stock; (2) the Standard & Poor's 500 Index; (3) the NASDAQ Other Financial Index; and
(4) the NYSE Financial Sector Index. The values of each investment are based upon the share price appreciation and reinvestment of dividends, on an annual basis.

Comparison of Cumulative Return vs.  S&P 500, NASDAQ Other Financial, and NYSE Financial Sector Indices

CHART

|         |  | Advance America,
Cash Advance Centers,
Inc. (AEA) |        | Standard & Poors 500
Index (S&P 500) |   | NASDAQ Other
Financial Index (IXFN) |  | NYSE Financial Sector
Index (NYK.ID)
|-------- |  | ------------------------------------------------- | ------ | ------------------------------------ | - | ----------------------------------- |  | ------------------------------------
|12/16/04 |  | $                                                 | 100.00 |                                      | $ | 100.00                              |  | $                                   
|12/31/04 |  | $                                                 | 111.71 |                                      | $ | 100.72                              |  | $                                   
|12/30/05 |  | $                                                 | 62.16  |                                      | $ | 103.75                              |  | $                                   
|12/29/06 |  | $                                                 | 75.60  |                                      | $ | 117.88                              |  | $                                   
|12/31/07 |  | $                                                 | 54.51  |                                      | $ | 122.04                              |  | $                                   

33

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The
following table sets forth information about our stock repurchases for the three months ended December 31, 2007:

|Period (1)                |  | Total
Number of
Shares
Purchased (2) |  | Average
Price Paid
per Share |      | Total Number of
Shares Purchased as
Part of Publicly
Announced Plans or
Programs (2) |           | Approximate Dollar
Value of Shares That
May Yet Be
Purchased Under the
Plans or Programs (3)
|------------------------- |  | ------------------------------------ |  | ---------------------------- | ---- | ------------------------------------------------------------------------------------ | --------- | --------------------------------------------------------------------------------------------
|October 1 to October 31   |  | 301,468                              |  | $                            | 9.53 |                                                                                      | 301,468   |                                                                                             
|November 1 to November 30 |  | 2,773,100                            |  | $                            | 8.80 |                                                                                      | 2,773,100 |                                                                                             
|December 1 to December 31 |  | 1,604,368                            |  | $                            | 9.37 |                                                                                      | 1,604,368 |                                                                                             
|                          |  |                                      |  |                              |      |                                                                                      |           |                                                                                             
|Total                     |  | 4,678,936                            |  | $                            | 9.04 |                                                                                      | 4,678,936 |                                                                                             
|                          |  |                                      |  |                              |      |                                                                                      |           |                                                                                             

---

See
"Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters," for information about our equity compensation plans.

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ITEM 6.    SELECTED FINANCIAL DATA.

The following tables set forth our summary consolidated financial information and other financial and statistical data for the periods ended and as of the dates
indicated. The financial information for the years ended December 31, 2007, 2006 and 2005, and as of December 31, 2007 and 2006, has been derived from our audited financial statements
included elsewhere in this report. The financial information for the years ended December 31, 2004 and 2003, and as of December 31, 2005, 2004 and 2003 has been derived from our audited
financial statements not included in this report. Certain amounts below in 2005, 2006 and 2007 include the consolidation of a variable interest entitysee "Item 8. Financial Statements and
Supplementary DataNote 16. Transactions with Variable Interest Entities." The historical selected financial information may not be indicative of our future performance and should be read
in conjunction with the information contained in "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" and the consolidated financial statements and
related notes in "Item 8. Financial Statements and Supplementary Data."

|                                                              |                                            | Year ended December 31, |        
|------------------------------------------------------------- | ------------------------------------------ | ----------------------- | -------
|
|
|
|Statement of Operations Data:                                 |                                            |                         |        
|Revenues:                                                     |                                            |                         |        
|                                                              | Fees and interest charged to customers     |                         | $      
|                                                              | Marketing, processing and servicing fees   |                         |        
|                                                              |                                            |                         |        
|Total revenues                                                |                                            |                         | 489,534
|                                                              |                                            |                         |        
|Center expenses:                                              |                                            |                         |        
|                                                              | Salaries and related payroll costs         |                         |        
|                                                              | Provision for doubtful accounts            |                         |        
|                                                              | Occupancy costs                            |                         |        
|                                                              | Center depreciation expense                |                         |        
|                                                              | Advertising expense                        |                         |        
|                                                              | Other center expenses                      |                         |        
|                                                              |                                            |                         |        
|Total center expenses                                         |                                            |                         | 324,608
|                                                              |                                            |                         |        
|Center gross profit                                           |                                            |                         | 164,926
|Corporate and other expenses (income):                        |                                            |                         |        
|                                                              | General and administrative expenses        |                         |        
|                                                              | Corporate depreciation expense             |                         |        
|                                                              | Options purchase expense                   |                         |        
|                                                              | Lending bank contract termination expense  |                         |        
|                                                              | Interest expense                           |                         |        
|                                                              | Interest income                            |                         |        
|                                                              | Loss on disposal of property and equipment |                         |        
|                                                              | Loss on impairment of assets               |                         |        
|                                                              | Transaction related expense                |                         |        
|                                                              |                                            |                         |        
|Income before income taxes                                    |                                            |                         | 98,100 
|Income tax expense (1)                                        |                                            |                         | 1,925  
|                                                              |                                            |                         |        
|Income before income of consolidated variable interest entity |                                            |                         | 96,175 
|Income of consolidated variable interest entity               |                                            |                         |       
|                                                              |                                            |                         |        
|Net income                                                    |                                            | $                       | 96,175 
|                                                              |                                            |                         |        

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|                                                         |                                                          | Year ended December 31, |        
|-------------------------------------------------------- | -------------------------------------------------------- | ----------------------- | -------
|
|
|
|Per Share Data:                                          |                                                          |                         |        
|Net income per common share:                             |                                                          |                         |        
|                                                         | Basic                                                    |                         | $      
|                                                         | Diluted                                                  |                         | $      
|Cash dividends paid per common share                     |                                                          | $                       | 1.48   
|Weighted average number of shares outstanding:           |                                                          |                         |        
|                                                         | Basic                                                    |                         |        
|                                                         | Effect of dilutive options and unvested restricted stock |                         |        
|                                                         |                                                          |                         |        
|                                                         | Diluted                                                  |                         |        
|                                                         |                                                          |                         |        
|Pro Forma Data (unaudited) (1):                          |                                                          |                         |        
|Historical income before taxes                           |                                                          |                         |        
|Pro forma income tax expense (2)                         |                                                          |                         |        
|                                                         |                                                          |                         |        
|Net income adjusted for pro forma income tax expense     |                                                          |                         |        
|                                                         |                                                          |                         |        
|Pro forma net income per common sharebasic              |                                                          |                         |        
|Pro forma net income per common sharediluted            |                                                          |                         |        
|Weighted average pro forma number of shares outstanding: |                                                          |                         |        
|                                                         | Basic                                                    |                         |        
|                                                         | Effect of dilutive options                               |                         |        
|                                                         |                                                          |                         |        
|                                                         | Diluted                                                  |                         |        
|                                                         |                                                          |                         |        
|Balance Sheet Data (at end of period):                   |                                                          |                         |        
|Cash and cash equivalents                                |                                                          | $                       | 10,484 
|Advances and fees receivable, net                        |                                                          |                         | 138,204
|Goodwill                                                 |                                                          |                         | 122,324
|Total assets                                             |                                                          |                         | 348,043
|Total debt                                               |                                                          |                         | 219,259
|Total stockholders' equity                               |                                                          |                         | 91,039 
|Cash Flow Data:                                          |                                                          |                         |        
|Cash flows provided by operating activities              |                                                          | $                       | 153,670
|Cash flows used in investing activities                  |                                                          |                         | (83,544
|Cash flows (used in) provided by financing activities    |                                                          |                         | (66,317

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36

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|                                                                                                       |  | Year ended December 31,
|------------------------------------------------------------------------------------------------------ |  | -----------------------
|
|
|Other Financial and Statistical Data:                                                                  |  |                        
|Number of centers open at end of period                                                                |  |                        
|Number of customers servedall credit products (thousands)                                             |  |                        
|Number of payday cash advances originated (thousands)                                                  |  |                        
|Aggregate principal amount of payday cash advances originated (thousands)                              |  | $                      
|Average amount of each payday cash advance originated                                                  |  | $                      
|Average charge to customers for providing and processing a payday cash advance                         |  | $                      
|Average duration of a payday cash advance (days)                                                       |  |                        
|Average number of lines of credit outstanding during the period (thousands) (3)                        |  |                        
|Average amount of aggregate principal on lines of credit outstanding during the period (thousands) (3) |  |                        
|Average principal amount on each line of credit outstanding during the period (3)                      |  |                        
|Number of installment loans originated (thousands)                                                     |  |                        
|Aggregate principal amount of installment loans originated (thousands)                                 |  |                        
|Average principal amount of each installment loan originated                                           |  |                        
|Average charge to customers for providing and processing an installment loan (4)                       |  |                        

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37

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ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion of our financial condition and results of operations should be read in conjunction with our consolidated
financial statements and the related notes in "Item 8. Financial Statements and Supplementary Data." This discussion contains forward-looking statements that involve risks and uncertainties.
Our actual results could differ materially from those anticipated by these forward-looking statements. Please see "Item 1A. Risk Factors" and "Forward-Looking Statements" for
discussions of the uncertainties, risks and assumptions associated with these statements.

Overview

Headquartered in Spartanburg, South Carolina, we are the largest provider of payday cash advance services in the United States as measured by the number of
centers operated. Our centers provide short-term, unsecured cash advances that are typically due on the customers' next payday. As of December 31, 2007, we operated 2,813 centers in
35 states in the United States, 12 centers in the United Kingdom and seven centers in Canada.

Historically,
we have conducted our business in most states under the authority of a variety of enabling state statutes including payday advance, deferred presentment, check-cashing,
small loan, credit service organization and other state laws (which we refer to as the standard business model). Prior to 2007, we conducted business in certain states as a marketing, processing and
servicing agent for FDIC-supervised, state-chartered banks that made payday cash advances and installment loans to their customers pursuant to the authority of the laws of the states in which they
were located and federal interstate banking laws, regulations and guidelines (which we refer to as the agency business model). We refer to the banks for which we acted as an agent under the agency
business model as lending banks. We currently operate all of our centers under the standard business model. In Texas, where we operate as a credit services organization ("CSO"), we refer customers to
a third-party lender that may approve and fund advances to customers. Under the terms of our agreement with this lender, we process customer applications and are contractually obligated to reimburse
the lender for the full amount of the loans and all related fees that are not collected from the customers. During 2006, we began offering the Advance America Choice-Line of Credit to
customers in Pennsylvania and installment loans to customers in Illinois. As a result of a July 2007 ruling in Pennsylvania, we ceased offering the Choice-Line of Credit. In the United
Kingdom, we have recently started offering short term advances, check cashing and other related financial products and providing limited licenses of our services to independent contractors.

We
provide advances and charge fees and/or interest as specified by the laws of the jurisdictions where we operate. In the states where we previously operated under the agency business
model, the lending banks provided advances and installment loans and charged fees and/or interest as specified by the laws of the states in which they were located and consistent with the regulatory
authority of the FDIC and federal banking law. The permitted size of an advance varies by jurisdiction and ranges from $50 to $1,000. The permitted fees and/or interest on an advance also vary by
jurisdiction and range from 10% to 22% of the amount of a payday cash advance. Fees and interest for the line of credit product consisted of a monthly service fee for the line of credit plus interest
on the average outstanding balance. Fees and interest for installment loans are larger relative to the size of the advance because of the longer term of this product.

Additional
fees that we may collect include fees for returned checks and late fees. The returned check fee varies by state and ranges up to $30. We charge a customer this fee if a
deposited check is returned due to non-sufficient funds ("NSF") in the customer's account or other reasons. In three states, we are also permitted to charge a late fee, the amount of which
varies by state. In Texas, the third-party lender charges a late fee on its loan in accordance with state law. For the years ended

38

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December 31,
2007 and 2006, total collected NSF fees were approximately $3.5 million and $3.3 million, respectively, and total collected late fees were approximately $313,000 and
$768,000, respectively.

The
growth of the payday cash advance industry over the last decade has been significantly affected by increasing acceptance of payday cash advances by state legislatures. However, to
the extent that states enact legislation that negatively impacts payday cash advances and similar services, whether through preclusions, interest rate ceilings, fee reductions, mandatory extensions of
term length, limits on the amount or term of payday cash advances or limits on consumers' use of the service, our business could be materially adversely affected. We are very active in monitoring and
evaluating regulatory initiatives in all of the states and are closely involved with the efforts of the Community Financial Services Association of America ("CFSA").

Although
there are numerous differences under the various enabling regulations, the application and approval process, underwriting criteria, delivery method, repayment and collection
practices, customer and market characteristics and underlying economics of our principal products and services generally are substantially similar in most jurisdictions.



In order for a new customer to be approved for an advance, he or she is required to have a bank account and a regular source of income, such as a job.

To
obtain an advance, a customer typically:



We
determine whether to approve an advance to our customers (except in Texas, where the third-party lender makes this determination). We do not undertake any evaluation of the
creditworthiness of our customers in determining whether to approve customers for advances, other than requiring proof of identification, bank account and income source, as described above. We also
consider the customer's income in determining the amount of the advance.



Generally, when customers return to a center to repay their advances they may: (1) pay their outstanding advances in full; (2) pay their outstanding
advances in full and enter into a new advance on the same date; or (3) in some states, extend their outstanding advance by paying only the applicable charges (which is often referred to in our
industry a rollover). Our policies regarding repayment options are based on the CFSA's Best Practices and the various applicable state laws, which do not make a consistent distinction among
stand-alone, rollover and other types of consecutive transactions.

Currently,
we generally limit transactions to the lower of either four rollovers or the applicable state limit. Other than in regard to compliance with this policy, we do not
systematically gather, review

39

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or
analyze whether a transaction may be considered a rollover transaction because this distinction is not consistent under the various applicable statutes and we do not believe this distinction is
relevant to our revenue analysis.

If
a customer does not return to repay the amount due, the center manager has the discretion to either: (1) commence past-due collection efforts, which typically may
proceed for up to 14 days in most states or (2) deposit the customer's personal check. If the center manager has decided to commence past-due collection efforts in lieu of
depositing the customer's personal check, center employees typically contact the customer by telephone or in person to obtain a payment or a promise to pay and attempt to exchange the customer's check
for a cashier's check, if funds are available.

If
a customer is unable to meet his or her current repayment for an advance, they may qualify for an extended payment plan ("Payment Plan"). In most states, the terms of our Payment Plan
conform to the CFSA's Best Practices and guidelines. Certain states have specified their own terms and eligibility requirements for Payment Plans. Generally, a customer may enter into a Payment Plan
for no additional fee once every twelve months and the Payment Plan will call for scheduled payments that coincide with the customer's next four paydays. In some states, a customer may enter into a
Payment Plan more frequently. We will not engage in collection efforts while a customer is enrolled in a Payment Plan. If a customer misses a scheduled payment under a Payment Plan, center personnel
may resume our normal collection procedures. We do not offer a Payment Plan for installment loans, nor does the third-party lender in Texas offer a Payment Plan for advances to its customers.

If,
at the end of this past-due collection period or Payment Plan, the center has been unable to collect the amount due, the customer's check is then deposited. For the year
ended December 31, 2007, approximately 6.2% of total customer checks were deposited. Additional collection efforts are not required if the customer's deposited check clears. For the year ended
December 31, 2007, approximately 24% of deposited customer checks cleared (i.e., were not returned NSF). If the customer's check does not clear and is returned because of
non-sufficient funds in the customer's account or because of a closed account or a stop-payment order, additional collection efforts begin. These additional collection efforts
are carried out by center employees and typically include contacting the customer by telephone or in person to obtain payment or a promise to pay and attempting to exchange the customer's check for a
cashier's check, if funds become available. We also send out a series of collection letters, which are automatically distributed from a central location based on a set of pre-determined
criteria.

40

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The following table presents key operating data for our business:

|                                                                                                       |  | Year Ended December 31,
|------------------------------------------------------------------------------------------------------ |  | -----------------------
|
|Number of centers open at end of period                                                                |  |                        
|Number of customers servedall credit products (thousands)                                             |  |                        
|Number of payday cash advances originated (thousands)                                                  |  |                        
|Aggregate principal amount of payday cash advances originated (thousands)                              |  | $                      
|Average amount of each payday cash advance originated                                                  |  | $                      
|Average charge to customers for providing and processing a payday cash advance                         |  | $                      
|Average duration of a payday cash advance (days)                                                       |  |                        
|Average number of lines of credit outstanding during the period (thousands) (1)                        |  |                        
|Average amount of aggregate principal on lines of credit outstanding during the period (thousands) (1) |  |                        
|Average principal amount on each line of credit outstanding during the period (1)                      |  |                        
|Number of installment loans originated (thousands)                                                     |  |                        
|Aggregate principal amount of installment loans originated (thousands)                                 |  | $                      
|Average principal amount of each installment loan originated                                           |  | $                      
|Average charge to customers for providing and processing an installment loan (2)                       |  | $                      

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41

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We have historically derived our revenues from: (1) fees and/or interest paid to us directly by our customers under the standard business model and
(2) marketing, processing and servicing fees paid to us by the lending banks under the former agency business model. Our total revenues for the years ended December 31, 2005, 2006 and
2007 consisted of (dollars in millions):

|                                         |  | 2005 |       | 2006 |       | 2007
|---------------------------------------- |  | ---- | ----- | ---- | ----- | ----
|
|Fees and interest charged to customers   |  | $    | 530.0 |      | 84.1  |     
|Marketing, processing and servicing fees |  |      | 100.1 |      | 15.9  |     
|                                         |  |      |       |      |       |     
|Total revenues                           |  | $    | 630.1 |      | 100.0 |     
|                                         |  |      |       |      |       |     

Our
expenses relate primarily to the operation of our centers. These expenses include salaries and related payroll costs, occupancy expense related to our leased centers, center
depreciation expense, advertising expense and other center expenses that consist principally of costs related to center closings, communications, delivery, supplies, travel, bank charges, various
compliance and collection costs and costs associated with theft.



In 2005, the FDIC issued revised guidance to lending institutions that offered payday cash advances, including the lending banks for which we then acted as a
marketing, processing and servicing agent. In response, we modified our marketing, processing and servicing agreements with the lending banks in Arkansas, North Carolina and Pennsylvania and started
operating in Texas and Michigan under existing state-based legislation. In early 2006, the FDIC instructed the lending banks, including those for which we still acted as a marketing, processing and
servicing agent in Pennsylvania and Arkansas, to discontinue offering advances and installment loans. In response, the lending banks stopped originating payday cash advances and installment loans and
we abandoned our agency business model. In June 2006, we began operating in Pennsylvania and Arkansas pursuant to existing state-based legislation under the standard business model. As a result, we
now operate under the standard business model in all of our centers.

Conversion of Operations in Michigan and Texas.In 2005, we terminated our agreement with the lending bank for Michigan and
began offering check-cashing and deferred-presentment services directly to customers in Michigan. After Michigan adopted a new affirmative payday lending law in June 2006, we began offering payday
cash advances.

In
2005, we also terminated our agreement with the lending bank for Texas and began conducting business in that state through a wholly owned subsidiary that has registered as a Credit
Services Organization ("CSO") under Texas law. As a CSO, we refer customers to an unaffiliated third-party lender. Pursuant to the credit services organization agreement ("CSO Agreement") with that
lender, we are contractually obligated for all losses incurred by the lender with respect to loans it makes to customers referred by us.

Conversion of Operations in Arkansas.In 2006, as a result of the lending bank for Arkansas ceasing to originate advances and
loans, we began directly providing check-cashing services to customers in Arkansas under existing state-based legislation.

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The
following is a summary of financial information for our operations in Arkansas for the years ended December 31, 2005, 2006 and 2007 (in thousands):

2005

2006

2007Total revenues

$
6,827

$
5,289

$
6,207Total center expenses


4,888


4,604


4,635Center gross profit

$
1,939

$
685

$
1,572




Closing of Operations in North Carolina.At the end of 2005, the North Carolina Commissioner of Banks issued an order
directing us to cease operation of our centers in the state. As a result, we ceased all of our business activities and closed our centers in North Carolina.

The
following is a summary of financial information for our operations in North Carolina for the years ended December 31, 2005, 2006 and 2007 (in thousands):

2005

2006

2007Total revenues

$
22,167

$
(35
)
$
Total center expenses


20,429


985


111Center gross profit/(loss)

$
1,738

$
(1,020
)
$
(111
)


Closing of Operations in Pennsylvania.As a result of the lending bank for Pennsylvania ceasing to originate advances and
loans, we began offering the Advance America Choice-Line of Credit ("Choice-Line") in Pennsylvania in 2006. The Choice-Line product allowed customers access to up
to $500 in credit for a monthly participation fee plus interest on outstanding loan balances. On July 31, 2007, we announced that an unfavorable ruling was issued by the Commonwealth Court of
Pennsylvania directing our subsidiary operating in Pennsylvania to immediately suspend its operations. See "Item 3. Legal Proceedings." During the third and fourth quarters of 2007, we closed
all of our remaining centers in Pennsylvania. The severance, lease termination and write-off of the undepreciated costs of fixed assets and other closing costs in these centers totaled
approximately $2.2 million. Additionally, we recorded a charge of approximately $6.3 million for the write down of receivables. The cessation of our Pennsylvania operations did not
result in any impairment in goodwill.

The
following is a summary of financial information for our operations in Pennsylvania for the years ended December 31, 2005, 2006 and 2007 (in thousands):

2005

2006

2007Total revenues

$
42,403

$
29,541

$
25,760Total center expenses


23,358


19,512


25,028Center gross profit

$
19,045

$
10,029

$
732


Closing of Operations in Oregon.Legislation in Oregon became effective in 2007 that limits fees and interest on all consumer
loans. As a result of this legislation, we determined that it was no longer economically viable to continue to operate in Oregon and we closed all of our remaining Oregon centers in the fourth quarter
of 2007. During the third and fourth quarters of 2007, we recorded closing costs for severance, lease termination and write-off of the undepreciated costs of fixed assets and other closing
costs in these centers which totaled approximately $1.4 million. Additionally, we recorded a charge of approximately $0.5 million for the write down of receivables. The cessation of our
Oregon operations did not result in any impairment in goodwill.

43

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The
following is a summary of financial information for our operations in Oregon for the years ended December 31, 2005, 2006 and 2007 (in thousands):

2005

2006

2007Total revenues

$
5,205

$
7,898

$
4,836Total center expenses


8,108


9,061


7,291Center gross profit/(loss)

$
(2,903
)
$
(1,163
)
$
(2,455
)




During the year ended December 31, 2007, we completed four acquisitions in the United Kingdom consisting of a total of 12 centers and 85 limited licensees
for an aggregate purchase price, including transaction-related costs, of approximately $5.5 million in cash and an increase in goodwill of approximately $4.7 million.



We opened 361, 302 and 209 centers in the years ended December 31, 2005, 2006 and 2007, respectively. The capital cost of opening a new center varies
depending on the size and type of center, but typically averages approximately $46,000. This capital cost includes leasehold improvements, signage, fixtures, furniture, computer equipment and a
security system. In addition, the typical center that has been operating for at least 24 months under the standard business model requires average working capital of approximately $89,000 to
fund the center's advance portfolio.

Of
the 1,132 centers opened in 2004, 2005 and 2006, 962 centers remain open as of December 31, 2007. Of these, 791 have reached the point where, for at least one month, the center
generated sufficient revenues to cover the center's expenses exclusive of corporate overhead (the "Breakeven Point"). The amount of time that it takes for a center to reach this Breakeven Point is
affected by a number of factors including, but not limited to, the time of the year the center opens, the seasonal nature of the business and the regulatory environment of the state in which the
center is opened. It is not uncommon for a center that has reached the Breakeven Point to temporarily drop below that point and then again exceed the Breakeven Point. Given the relatively fixed nature
of most center expenses, the main determinant of the Breakeven Point for a given center is the number of advances outstanding.

On
average, the 791 centers reached the Breakeven Point between their ninth and fourteenth month of operations and had, on average, approximately 113 advances outstanding at that time.
Cumulative operating losses to breakeven for these centers averaged approximately $59,000 per center. We have experienced a general trend of an increase in the time it takes a center to reach the
Breakeven Point and, consequently, an increase in the cumulative operating losses to breakeven.

The
remaining 171 centers opened in 2004, 2005 and 2006 have yet to reach the Breakeven Point. These 171 centers are, on average, approximately 21 months old at
December 31, 2007. At December 31, 2007, a seasonally high point in advances outstanding, these centers had, on average, approximately 93 advances outstanding. Cumulative operating
losses to date for these centers averaged approximately $113,000 per center.

Approximately
50% of the 209 centers we opened in 2007 were opened in the last half of the year. As a result, we do not have sufficient data to determine average Breakeven Points for
those centers.

We
will need to generate adequate capital internally or have adequate availability under our revolving credit facility to fund our growth, primarily the capital cost of the new centers,
the working capital required to fund the loan portfolio and the funding of losses prior to the Breakeven Point. In

44

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addition,
depending upon when and how many new centers we open during any period, the losses incurred before a new center breaks even may significantly impact our results of operations.



We closed 251 centers during 2005 (including 86 in Georgia and 118 in North Carolina), 53 centers during 2006 and 242 centers during 2007 (including 99 in
Pennsylvania and 53 in Oregon). The expenses related to closing centers typically include the undepreciated costs of fixtures and signage that
cannot be moved and reused at another center, moving costs, severance payments and any lease cancellation costs. We recorded expenses related to center closures of approximately $5.1 million,
$1.3 million and $6.7 million in 2005, 2006 and 2007, respectively. Additionally, during the year ended December 31, 2007, we recorded approximately $6.8 million in charges
related to the write-down of receivables in Pennsylvania and Oregon.



Our consolidated financial statements include the accounts of Advance America, Cash Advance Centers, Inc. and all of our wholly owned subsidiaries. At
December 31, 2006 and for the years ended December 31, 2005, 2006 and 2007, our consolidated financial statements also include the accounts of a variable interest entity (the subsidiary
of our previous third-party lender in Texas related to our CSO operations in that state) for which we were the primary beneficiarysee "Item 8. Financial Statements and
Supplementary DataNote 16. Transactions with Variable Interest Entities." All significant intercompany balances and transactions have been eliminated.



Our business is seasonal due to the impact of fluctuating demand for advances and fluctuating collection rates throughout the year. Demand has historically been
highest in the third and fourth quarters of each year, corresponding to the back-to-school and holiday seasons, and lowest in the first quarter of each year, corresponding to
our customers' receipt of income tax refunds. Our provision for doubtful accounts and allowance for doubtful accounts are historically lowest as a percentage of revenues in the first quarter of each
year, corresponding to customers' receipt of income tax refunds, and increase as a percentage of revenues for the remainder of each year.

Critical Accounting Policies and Use of Estimates

In the ordinary course of business, we have made a number of estimates and assumptions relating to the reporting of our results of operations and financial
condition in the preparation of our financial statements in conformity with generally accepted accounting principles in the United States ("GAAP"). We evaluate these estimates on an ongoing basis and
we base these estimates on the information currently available to us and on various other assumptions that we believe are reasonable under the circumstances. Actual results could vary from these
estimates under different assumptions or conditions.

We
believe that the following critical accounting policies affect the more significant estimates and assumptions used in the preparation of our financial statements:



We believe the most significant estimates made in the preparation of our accompanying consolidated financial statements relate to the determination of an
allowance for doubtful accounts for estimated probable losses on advances we make directly to customers and an accrual for third-party lender losses for estimated probable losses on loans and certain
related fees for loans that we process for our new third-party lender in Texas (see "Consolidation of Variable Interest Entity" in this section).

45

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Our
advances and fees receivables, net on our balance sheet do not include the advances and interest receivable for loans processed by us for our new third-party lender in Texas since these loans are
owned by the third-party lender.

The
allowance for doubtful accounts and accrual for third-party lender losses are primarily based upon models that analyze specific portfolio statistics and also reflect, to a lesser
extent, management's judgment regarding overall accuracy. The analytical models take into account several factors including the number of transactions customers complete and charge-off and
recovery rates. Additional factors such as changes in state laws, center closings, length of time centers have been open in a state, relative mix of new centers within a state and other relevant
factors are also evaluated to determine whether the results from the analytical models should be revised.

We
record the allowance for doubtful accounts as a reduction of advances and fees receivables, net on our balance sheet. We record the accrual for third-party lender losses as a current
liability on our balance sheet. We have charged the portion of advances and fees deemed to be uncollectible against the allowance for doubtful accounts and credited any subsequent recoveries
(including sales of debt) to the allowance for doubtful accounts.

Unpaid
advances and the related fees and/or interest are generally charged off 60 days after the date the check was returned by the customer's bank for non-sufficient
funds or other reasons, unless the customer has paid at least 15% of the total of his or her loan plus original fee. Unpaid advances of customers who file for bankruptcy are charged off upon receipt
of the bankruptcy notice. Although management uses the best information available to make evaluations, future adjustments to the allowance for doubtful accounts and accrual for third-party lender
losses may be necessary if conditions differ substantially from our assumptions used in assessing their adequacy.

Our
business experiences cyclicality in receivable balances from both the time of year and the day of the week. Fluctuations in receivable balances result in a corresponding impact on
the allowance for doubtful accounts, accrual for third-party lender losses and provision for doubtful accounts.

Our
receivables are traditionally lower at the end of the first quarter, corresponding to tax refund season, and reach their highest level during the last week of December.

In
addition to the seasonal fluctuations, the receivable balances can fluctuate throughout a week, generally being at their highest levels on a Wednesday or Thursday and at their lowest
levels on a Friday. In general, receivable balances decrease approximately 4% to 7% from a typical Thursday to a typical Friday. The year 2006 began and ended on a Sunday (a relative low point in
weekly receivable balances). The year 2007 began and ended on a Monday (a relative low point in weekly receivable balances).

To
the extent historical credit experience is not indicative of future performance or other assumptions used by management do not prevail, our loss experience could differ significantly,
resulting in either higher or lower future provisions for doubtful accounts. As of December 31, 2007, if average default rates were 5% higher or lower, the allowance for doubtful accounts and
accrual for third-party lender losses would change by approximately $3.3 million.



As a result of our acquisition of the National Cash Advance group of affiliated companies in October 1999, we recorded approximately $143.0 million of
goodwill. Additionally, during the year ended December 31, 2007, we completed four acquisitions, which resulted in an increase in goodwill of approximately $4.7 million. Due to the
significance of goodwill and the reduction of net income that would occur if goodwill were impaired, we assess the impairment of our long-lived and intangible assets annually or whenever
events or changes in circumstances indicate that the carrying value may not be recoverable. Factors considered important that could trigger an impairment review include significant

46

---



underperformance
relative to historical or projected future cash flows, significant changes in the manner of use of the acquired assets or the strategy of the overall business and significant negative
industry trends. To identify potential impairment, we compare the fair value of a reporting unit with its carrying amount, including goodwill. If the fair value of a reporting unit does not exceed its
carrying amount, we measure the amount of impairment loss by comparing the implied fair value of the reporting unit's goodwill with the carrying amount of that goodwill. The amount of any impairment
would lower our net income.



Accrued liabilities in our December 31, 2006 and 2007 financial statements include accruals of approximately $3.5 million and $0.9 million,
respectively, for the self-insured portion of our health and dental insurance and approximately $3.8 million and $4.6 million, respectively, for workers' compensation.
Beginning in the fourth quarter of 2007, we are no longer self-insured for our health insurance. We recognize our obligations associated with our self-insured benefits in the
period the claim is incurred. The costs of both reported claims and claims incurred but not reported, up to specified deductible limits, are estimated based on historical data, current enrollment,
employee statistics and other information. We review estimates and periodically update our estimates and the resulting reserves and any necessary adjustments are reflected in earnings currently. To
the extent historical claims are not indicative of future claims, there are changes in enrollment or employee history, workers' compensation loss development factors change or other assumptions used
by management do not prevail, our expense and related accrued liabilities could increase or decrease.



In connection with our CSO operations in Texas, we entered into an agreement with an unaffiliated third-party lender in 2005. We determined that the third-party
lender was a variable interest entity ("VIE") under Financial Accounting Standards Board Interpretation No. 46 (Revised) ("FIN 46(R)") and that we were the primary beneficiary of this
VIE. As a result, we consolidated the lender as of December 31, 2006 and for the years ended December 31, 2005, 2006 and 2007. During the fourth quarter of 2007, we terminated our CSO
agreement with this lender and entered into an agreement with another unaffiliated third-party lender with substantially similar terms and conditions as the agreement with our former lender. This new
lender is also a VIE but we have determined that we are not the primary beneficiary of this VIE. Therefore, we have not consolidated our new lender as of December 31, 2007 and for the year
ended December 31, 2007. See "Item 8. Financial Statements and Supplementary DataNote 16. Transactions with Variable Interest Entities" for the impact of
consolidating our former lender on our results of operations and financial condition.



In 2004, we adopted Statement of Financial Accounting Standards No. 123 (Revised), Share-Based Payment ("SFAS 123(R)"). Accordingly, we measure the
cost of our stock-based employee compensation at the grant date based on fair value and recognize such cost in the financial statements over each award's requisite service period. As of
December 31, 2007, the total compensation cost not yet
recognized related to nonvested stock awards under our stock-based employee compensation plans is approximately $7.7 million. The weighted average period over which this expense is expected to
be recognized is approximately 4.7 years. See "Item 8. Financial Statements and Supplementary DataNote 11. Stock-Based Compensation Plans" for a description of our
restricted stock and stock option awards and the assumptions used to calculate the fair value of such awards including the expected volatility assumed in valuing our stock option grants.

47

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Results of Operations



The following tables set forth our results of operations for the year ended December 31, 2006 compared to the year ended December 31, 2007:

|                                                              |                                    | Year Ended December 31, |                    
|------------------------------------------------------------- | ---------------------------------- | ----------------------- | -------------------
|
|
|
|Revenues:                                                     |                                    |                         |                    
|Fees and interest charged to customers                        |                                    | $                       | 659,876            
|Marketing, processing and servicing fees                      |                                    |                         | 12,418             
|                                                              |                                    |                         |                    
|                                                              |                                    |                         | Total revenues     
|                                                              |                                    |                         |                    
|Center Expenses:                                              |                                    |                         |                    
|                                                              | Salaries and related payroll costs |                         |                    
|                                                              | Provision for doubtful accounts    |                         |                    
|                                                              | Occupancy costs                    |                         |                    
|                                                              | Center depreciation expense        |                         |                    
|                                                              | Advertising expense                |                         |                    
|                                                              | Other center expenses              |                         |                    
|                                                              |                                    |                         |                    
|                                                              |                                    | Total center expenses   |                    
|                                                              |                                    |                         |                    
|                                                              |                                    |                         | Center gross profit
|Corporate and Other Expenses (Income):                        |                                    |                         |                    
|General and administrative expenses                           |                                    |                         | 53,363             
|Corporate depreciation expense                                |                                    |                         | 3,661              
|Interest expense                                              |                                    |                         | 7,129              
|Interest income                                               |                                    |                         | (538               
|Loss on disposal of property and equipment                    |                                    |                         | 960                
|Loss on impairment of assets.                                 |                                    |                         |                   
|                                                              |                                    |                         |                    
|                                                              | Total corporate and other expenses |                         |                    
|                                                              |                                    |                         |                    
|Income before income taxes                                    |                                    |                         | 122,056            
|Income tax expense                                            |                                    |                         | 48,858             
|                                                              |                                    |                         |                    
|Income before income of consolidated variable interest entity |                                    |                         | 73,198             
|Income of consolidated variable interest entity               |                                    |                         | (3,047             
|                                                              |                                    |                         |                    
|                                                              | Net income                         |                         | $                  
|                                                              |                                    |                         |                    

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|                                                                                                       |          | Year Ended
December 31, |          
|------------------------------------------------------------------------------------------------------ | -------- | ----------------------- | ---------
|
|Center Information:                                                                                    |          |                         |          
|Number of centers open at beginning of period                                                          |          |                         | 2,604    
|                                                                                                       | Opened   |                         |          
|                                                                                                       | Acquired |                         |          
|                                                                                                       | Closed   |                         |          
|                                                                                                       |          |                         |          
|Number of centers open at end of period                                                                |          |                         | 2,853    
|                                                                                                       |          |                         |          
|Weighted average number of centers open during the period                                              |          |                         | 2,663    
|Number of customers servedall credit products (thousands)                                             |          |                         | 1,494    
|Number of payday cash advances originated (thousands)                                                  |          |                         | 11,539   
|Aggregate principal amount of payday cash advances originated (thousands)                              |          | $                       | 4,082,865
|Average amount of each payday cash advance originated                                                  |          | $                       | 353      
|Average charge to customers for providing and processing a payday cash advance                         |          | $                       | 55       
|Average duration of a payday cash advance (days)                                                       |          |                         | 16.2     
|Average number of lines of credit outstanding during the period (thousands) (1)                        |          |                         | 20       
|Average amount of aggregate principal on lines of credit outstanding during the period (thousands) (1) |          | $                       | 8,963    
|Average principal amount on each line of credit outstanding during the period (1)                      |          | $                       | 448      
|Number of installment loans originated (thousands)                                                     |          |                         | 29       
|Aggregate principal amount of installment loans originated (thousands)                                 |          | $                       | 13,905   
|Average principal amount of each installment loan originated                                           |          | $                       | 486      
|Average charge to customers for providing and processing an installment loan (2)                       |          | $                       | 357      

---

|                                                                                 |                                    | Year Ended December 31, |      
|-------------------------------------------------------------------------------- | ---------------------------------- | ----------------------- | -----
|
|
|
|Per Center (based on weighted average number of centers open during the period): |                                    |                         |      
|Center revenues                                                                  |                                    | $                       | 252.5
|Center expenses:                                                                 |                                    |                         |      
|                                                                                 | Salaries and related payroll costs |                         |      
|                                                                                 | Provision for doubtful accounts    |                         |      
|                                                                                 | Occupancy costs                    |                         |      
|                                                                                 | Center depreciation expense        |                         |      
|                                                                                 | Advertising expense                |                         |      
|                                                                                 | Other center expenses              |                         |      
|                                                                                 |                                    |                         |      
|                                                                                 |                                    | Total center expenses   |      
|                                                                                 |                                    |                         |      
|Center gross profit                                                              |                                    | $                       | 70.1 
|                                                                                 |                                    |                         |      

49

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Total revenues increased approximately $37.3 million in 2007. The increase was primarily due to the opening of new centers and revenue growth in existing
centers. Total revenues for the 2,310 centers opened prior to January 1, 2006 and still open as of December 31, 2007 increased $17.1 million from $613.3 million in 2006 to
$630.4 million in 2007. Total revenues for the 522 centers opened after January 1, 2006 and still open as of December 31, 2007 increased $36.6 million from
$6.7 million in 2006 to $43.3 million in 2007. Total revenues for the remaining 295 centers that closed represented a decrease of approximately $16.4 million for 2007 compared to
2006. Of this decrease, approximately $3.1 million and $3.7 million was due to the suspension and subsequent closure of operations in Oregon and Pennsylvania, respectively, during the
third and fourth quarters of 2007.



Salaries and related payroll costs.The increase in salaries and related payroll costs in 2007 was due primarily to: (1) the
new centers opened in 2006 and 2007; (2) higher severance costs of approximately $0.8 million in 2007 primarily related to center closures; and (3) higher health and dental insurance costs of
approximately $3.7 million in 2007 due primarily to higher claims costs during the period our health insurance was self-insured. We averaged approximately 2.18 and 2.06
full-time equivalent field employees, including district directors, per center during 2006 and 2007, respectively.

Provision for doubtful accounts.As a percentage of total revenues, the provision for doubtful accounts increased to 19.8% in
2007 from 18.0% in 2006. In both periods, the provision was reduced by the sales of certain customer debt, the proceeds of which were approximately $7.0 million in 2007 compared to
$4.7 million in 2006. Excluding the sales of debt in both periods, the provision as a percentage of total revenues increased to 20.8% in 2007 from 18.7% in 2006. In 2007, the provision
increased primarily due to approximately $6.8 million in charges related to the suspension and subsequent closure of operations in Pennsylvania and Oregon and a continued increase in loss
rates.

Occupancy costs and center depreciation expense.The increases in occupancy costs and center depreciation expense in 2007
were due primarily to the new centers opened in 2006 and 2007.

Advertising expense.Advertising expense increased in 2007 compared to 2006 due primarily to higher marketing expenditures in
2007 tied to the introduction of new products and a more aggressive overall marketing strategy.

Other center expenses.The increase in other center expenses in 2007 was due to the new centers opened in 2006 and 2007 as
well as higher center closure costs of approximately $2.9 million in 2007.



General and administrative expenses.The increase in general and administrative expenses in 2007 was due primarily to:



50

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Loss on disposal of property and equipment.The increase in loss on disposal of property and equipment in 2007 is primarily
due to the write-off of the undepreciated costs of fixed assets in centers closed.

Loss on impairment of assets.Loss on impairment of assets in 2007 represents the write-down of the undepreciated
costs of certain fixed assets in our centers identified for closure.

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The following tables set forth our results of operations for the year ended December 31, 2005 compared to the year ended December 31, 2006:

|                                                              |                                    | Year Ended December 31, |                    
|------------------------------------------------------------- | ---------------------------------- | ----------------------- | -------------------
|
|
|
|Revenues:                                                     |                                    |                         |                    
|Fees and interest charged to customers                        |                                    | $                       | 529,953            
|Marketing, processing and servicing fees                      |                                    |                         | 100,113            
|                                                              |                                    |                         |                    
|                                                              |                                    | Total revenues          |                    
|                                                              |                                    |                         |                    
|Center Expenses:                                              |                                    |                         |                    
|                                                              | Salaries and related payroll costs |                         |                    
|                                                              | Provision for doubtful accounts    |                         |                    
|                                                              | Occupancy costs                    |                         |                    
|                                                              | Center depreciation expense        |                         |                    
|                                                              | Advertising expense                |                         |                    
|                                                              | Other center expenses              |                         |                    
|                                                              |                                    |                         |                    
|                                                              |                                    | Total center expenses   |                    
|                                                              |                                    |                         |                    
|                                                              |                                    |                         | Center gross profit
|Corporate and Other Expenses (Income):                        |                                    |                         |                    
|General and administrative expenses                           |                                    |                         | 51,758             
|Corporate depreciation expense                                |                                    |                         | 4,483              
|Interest expense                                              |                                    |                         | 4,331              
|Interest income                                               |                                    |                         | (351               
|Loss on disposal of property and equipment                    |                                    |                         | 715                
|Loss on impairment of assets.                                 |                                    |                         | 2,918              
|                                                              |                                    |                         |                    
|                                                              | Total corporate and other expenses |                         |                    
|                                                              |                                    |                         |                    
|Income before income taxes                                    |                                    |                         | 107,769            
|Income tax expense                                            |                                    |                         | 43,776             
|                                                              |                                    |                         |                    
|Income before income of consolidated variable interest entity |                                    |                         | 63,993             
|Income of consolidated variable interest entity               |                                    |                         | (1,003             
|                                                              |                                    |                         |                    
|                                                              | Net income                         |                         | $                  
|                                                              |                                    |                         |                    

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|
|

|                                                                                                   |                                                                 | Year Ended
December 31, |          
|-------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- | ----------------------- | ---------
|
|Center Information:                                                                                |                                                                 |                         |          
|Number of centers open at beginning of period                                                      |                                                                 |                         | 2,408    
|                                                                                                   | Opened                                                          |                         |          
|                                                                                                   | Acquired                                                        |                         |          
|                                                                                                   | Closed (excluding Georgia centers which were suspended in 2004) |                         |          
|                                                                                                   |                                                                 |                         |          
|Number of centers open at end of period                                                            |                                                                 |                         | 2,604    
|                                                                                                   |                                                                 |                         |          
|Weighted average number of centers open during the period                                          |                                                                 |                         | 2,487    
|Number of customers servedall credit products (thousands)                                         |                                                                 |                         | 1,534    
|Number of payday cash advances originated (thousands)                                              |                                                                 |                         | 11,620   
|Aggregate principal amount of payday cash advances originated (thousands)                          |                                                                 | $                       | 3,943,815
|Average amount of payday cash advance originated                                                   |                                                                 | $                       | 339      
|Average charge to customers for providing and processing a payday cash advance                     |                                                                 | $                       | 55       
|Average duration of a payday cash advance (days)                                                   |                                                                 |                         | 15.8     
|Average number of lines of credit outstanding during the period (thousands)                        |                                                                 |                         |         
|Average amount of aggregate principal on lines of credit outstanding during the period (thousands) |                                                                 |                         |         
|Average principal amount on each line of credit outstanding during the period                      |                                                                 |                         |         
|Number of installment loans originated (thousands)                                                 |                                                                 |                         | 68       
|Aggregate principal amount of installment loans originated (thousands)                             |                                                                 | $                       | 34,541   
|Average principal amount of each installment loan originated                                       |                                                                 | $                       | 508      
|Average charge to customers for providing and processing an installment loan (1)                   |                                                                 | $                       | 337      

---

|                                                                                 |                                    | Year Ended December 31, |      
|-------------------------------------------------------------------------------- | ---------------------------------- | ----------------------- | -----
|
|
|
|Per Center (based on weighted average number of centers open during the period): |                                    |                         |      
|Center revenues                                                                  |                                    | $                       | 253.3
|Center expenses:                                                                 |                                    |                         |      
|                                                                                 | Salaries and related payroll costs |                         |      
|                                                                                 | Provision for doubtful accounts    |                         |      
|                                                                                 | Occupancy costs                    |                         |      
|                                                                                 | Center depreciation expense        |                         |      
|                                                                                 | Advertising expense                |                         |      
|                                                                                 | Other center expenses              |                         |      
|                                                                                 |                                    |                         |      
|                                                                                 |                                    | Total center expenses   |      
|                                                                                 |                                    |                         |      
|Center gross profit                                                              |                                    | $                       | 69.0 
|                                                                                 |                                    |                         |      

53

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Total revenues increased approximately $42.2 million in 2006. The increase was primarily due to the opening of new centers and revenue growth in existing
centers. Total revenues for the 2,195 centers opened prior to January 1, 2005 and still open as of December 31, 2006 increased $35.5 million from $586.4 million in 2005 to
$621.9 million in 2006. Total revenues for the 658 centers opened after January 1, 2005 and still open as of December 31, 2006 increased $39.7 million from
$7.7 million in 2005 to $47.4 million in 2006. Total revenues for the remaining 304 centers that closed represented a decrease of approximately $33.0 million for 2006 compared to
2005. This decrease is primarily due to the suspension and subsequent closure of operations in North Carolina during the fourth quarter of 2005.

In
addition to the closed centers mentioned in the preceding paragraph, the increase in total revenues in 2006 was partially offset by:





Salaries and related payroll costs.The increase in salaries and related payroll costs in 2006 was due primarily to the new
centers opened in 2005 and 2006. We averaged approximately 2.14 and 2.18 full-time equivalent field employees, including district directors, per center during 2005 and 2006, respectively.

Provision for doubtful accounts.As a percentage of total revenues, the provision for doubtful accounts decreased to 18.0% in
2006 from 18.3% in 2005. During 2006 and 2005, we sold certain customer accounts receivable to a collection agency, which generated proceeds of approximately $4.7 million and
$3.7 million, respectively, which were recorded as a reduction in the provision in both years.

Occupancy costs, center depreciation expense and other center expenses.The increases in occupancy costs, center depreciation
expense and other center expenses in 2006 were due primarily to the new centers opened in 2005 and 2006.

Advertising expense.Advertising expense decreased in 2006 compared to 2005 due primarily to a decision to conduct less
advertising during the first three quarters of 2006.



General and administrative expenses.The increase in general and administrative expenses in 2006 was due primarily to:



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Loss on impairment of assets.The loss on impairment of assets in 2005 represents a write-down of approximately
$1.5 million to market value of an aircraft we sold in October 2005, a write-down of approximately $0.4 million of the undepreciated costs of certain fixed assets in our
centers identified for closure, as well as the write-down of approximately $1.0 million of the undepreciated costs of our 117 centers in North Carolina, which we closed at the end
of 2005.

Liquidity and Capital Resources

The following table presents a summary of cash flows for the years ended December 31, 2005, 2006 and 2007:

|                                                     |                                                              |   |        |          |   |        |          | 2006 vs 2005
Variance |         | 2007 vs 2006
Variance |  
|---------------------------------------------------- | ------------------------------------------------------------ | - | ------ | -------- | - | ------ | -------- | --------------------- | ------- | --------------------- | -
|
|Cash flows provided by (used in):                    |                                                              |   |        |          |   |        |          |                       |         |                       |  
|                                                     | Operating activities                                         |   | $      | 189,382  |   | $      | 186,125  |                       | $       | 184,496               |  
|                                                     | Investing activities                                         |   |        | (139,880 | ) |        | (156,216 | )                     |         | (113,216              | )
|                                                     | Financing activities                                         |   |        | (40,467  | ) |        | 10,077   |                       |         | (110,310              | )
|                                                     | Effect of exchange rate changes on cash and cash equivalents |   |        |         |   |        |         |                       |         | 36                    |  
|                                                     |                                                              |   |        |          |   |        |          |                       |         |                       |  
|Net increase (decrease) in cash and cash equivalents |                                                              |   | 9,035  |          |   | 39,986 |          |                       | (38,994 | )                     |  
|Cash and cash equivalents, beginning of period       |                                                              |   | 18,224 |          |   | 27,259 |          |                       | 67,245  |                       |  
|                                                     |                                                              |   |        |          |   |        |          |                       |         |                       |  
|Cash and cash equivalents, end of period             |                                                              | $ | 27,259 |          | $ | 67,245 |          | $                     | 28,251  |                       | $
|                                                     |                                                              |   |        |          |   |        |          |                       |         |                       |  

Our principal sources of cash are from operations and from borrowings under our revolving credit facility. We anticipate that our primary uses of
cash will be to provide working capital, finance capital expenditures, meet debt service requirements, fund advances, finance center growth, fund acquisitions, pay dividends on our common stock and
repurchase shares of our outstanding common stock.

We
borrow under our $265.0 million revolving credit facility to fund our advances and our other liquidity needs. Our day-to-day balances under our
revolving credit facility, as well as our cash balances, vary because of seasonal and day-to-day requirements resulting from making and collecting advances. For example, if a
month ends on a Friday (a typical payday), our borrowings and our cash balances will be high compared to a month that does not end on a Friday. This is because a substantial portion of the advances
will be repaid in cash on that day but sufficient time will not yet have passed for the cash to reduce the outstanding borrowings under our revolving credit facility. Our borrowings under our
revolving credit facility will also increase as the demand for advances increases during our peak periods such as the back-to-school and holiday seasons. Conversely, our
borrowings typically decrease during the tax refund season when cash receipts from customers peak or the customer demand for new advances decreases.

On
May 4, 2005, we announced that our Board of Directors had approved a program authorizing the repurchase of up to $50.0 million of our outstanding common stock. On
August 16, 2006, we

55

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announced
that our Board of Directors had approved an extension of our stock repurchase program authorizing us to repurchase up to $100.0 million of our outstanding common stock on and after
that date. Our Board of Directors determined that the continuation and increase of the stock repurchase program serves the best interest of us and our stockholders by returning capital to our
stockholders.

Share
repurchases will continue to be made from time to time and will be effected on the open market, in block trades, or in privately negotiated transactions, and in compliance with
applicable laws, including Securities and Exchange Commission Rule 10b-18 and Regulation M. The program does not generally require us to purchase any specific number of
shares, and any purchases under the program depend on market and other conditions. Our Board of Directors may suspend or cancel the stock repurchase program at any time.

During
the years ended December 31, 2006 and 2007, we repurchased 2,820,782 and 6,512,462 shares, respectively, of our common stock at a cost of approximately $40.1 million
and $67.0 million, respectively. During the years ended December 31, 2006 and 2007, 5,482 and 10,662 shares of our common stock, respectively, were surrendered by employees to satisfy
their tax obligations with respect to the vesting of restricted stock awarded pursuant to our 2004 Omnibus Stock Plan. Based on the average of the high and low stock price on the dates of surrender,
the shares surrendered in 2006 and 2007 had an aggregate value of approximately $80,000 and $116,000, respectively.

Although
our revolving credit facility places restrictions on our capital expenditures and acquisitions, we believe that these restrictions do not prohibit us from pursuing our growth
strategy as currently planned. Cash that is restricted due to certain states' regulatory liquidity requirements is not included in cash and cash equivalents. Instead, the restricted cash is shown on
our consolidated balance sheet as a non-current asset under the line item "Restricted cash."



The decrease in net cash provided by operating activities in 2007 compared to 2006 was due primarily to a net decrease in changes in operating assets and
liabilities of $20.9 million (primarily due to a decrease in the change in income taxes payable) and a decrease in net income of $15.8 million, offset by an increase in non-cash
adjustments of $35.0 million.

The
decrease in net cash provided by operating activities in 2006 compared to 2005 was due primarily to a net decrease in changes in operating assets and liabilities of
$24.8 million, partially offset by an increase in net income of $7.2 million and a net increase in non-cash adjustments of $14.3 million. The $24.8 million net
decrease in changes in operating assets and liabilities is due primarily to a decrease in the change in fees receivable, net, of $9.1 million, a decrease in the change in income taxes payable
of $5.5 million and a decrease in the change in other current assets of $11.5 million (due primarily to the timing of insurance and center rent payments as well as the refund in 2005 of
funds deposited with the IRS relating to the period we were an S Corporation).



The decrease in net cash used in investing activities in 2007 compared to 2006 was primarily due to a $52.1 million decrease in the change in cash invested
in advances receivable (of which $33.7 million relates to the consolidation of a variable interest entity in 2006) and a $1.0 million decrease in purchases of property and equipment, partially
offset by approximately $5.1 million for the acquisitions in the United Kingdom, net of cash acquired and a decrease in the changes in restricted cash of $4.8 million.

The
increase in net cash used in investing activities in 2006 compared to 2005 was primarily due to a $16.8 million increase in the change in cash invested in advances receivable
and a $6.6 million reduction in proceeds from the sale of property and equipment (related principally to the sale of one

56

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of
our aircraft in 2005), partially offset by a $5.5 million decrease in restricted cash and a $1.2 million decrease in purchases of property and equipment.



The increase in net cash used in financing activities in 2007 compared to 2006 was primarily due to a $29.4 million decrease in borrowings on our revolving
credit facility, a $41.7 million decrease in the change in the non-controlling interest of the variable interest entity, an $18.8 million decrease in the change in book
overdrafts, a $3.3 million increase in dividend payments, and a $26.9 million increase in repurchases of our common stock.

The
increase in net cash from financing activities in 2006 compared to 2005 was primarily due to a $68.5 million increase in borrowings under our revolving credit facility and an
$11.8 million increase in
the change in book overdrafts. These changes are partially offset by a $14.4 million increase in repurchases of our common stock, an $11.5 million decrease in the change in the
non-controlling interest of the variable interest entity and a $4.0 million increase in dividends paid to stockholders.

Capital Expenditures

For the years ended December 31, 2005, 2006 and 2007, we spent $18.9 million, $17.7 million and $16.7 million, respectively, on
capital expenditures. Capital expenditures included expenditures for: (1) new centers opened; (2) center remodels; and (3) computer equipment replacements in our centers and at
our corporate headquarters.

Prior Off-Balance Sheet Arrangements with the Lending Banks

We previously operated as an agent for lending banks in Arkansas, Michigan, North Carolina, Pennsylvania and Texas. Each lending bank was responsible for
evaluating each of its customers' applications and determining whether the payday cash advance or installment loan was approved. The lending banks utilized an automated third-party credit scoring
system to evaluate and approve each customer application. We were not involved in the lending banks' approval process or in determining their approval procedures or criteria and, in the normal course
of business, we generally did not fund or acquire any payday cash advances or installment loans from the lending banks. The payday cash advances and installment loans were repayable solely to the
lending banks and were assets of the lending banks. Consequently, the lending banks' payday cash advances and installment loans have never been included in our balance sheet within our advances and
fees receivable, net.

The
lending banks were contractually obligated for all or a specified percentage of the losses on their advances and loans. Therefore, our fee increased by the lending banks' contractual
obligation for losses. If actual losses by a lending bank exceeded a specified percentage, we were potentially obligated to pay the lending bank the outstanding amount of the advances and loans plus
the lending bank's fees and/or interest receivable on the advances and loans, less the lending bank's contractually obligated portion of the losses.

Because
of our economic exposure for excess bank losses related to the lending banks' payday cash advances and installment loans, we accrued for excess bank losses to reflect our
probable losses related to uncollected lending bank advances and loans. The accrual for excess bank losses was established on a basis similar to the allowance for doubtful accounts.

As
a result of the conversion of our Texas and Michigan operations to our standard business model in July 2005, the discontinuation of our North Carolina operations in September 2005 and
the conversion of our Pennsylvania and Arkansas operations to our standard business model in June 2006, the accrual for excess bank losses and gross profit derived from the agency business model
declined to zero in 2006. Approximately 15.8% and 0.4% of our total center gross profit, in the years ended December 31, 2005 and 2006, respectively, was derived from the agency business model.

57

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Off-Balance Sheet Arrangement with New Third-Party Lender

In Texas, where we operate as a CSO, we offer a fee-based credit services package to assist customers in trying to improve their credit and in
obtaining an extension of consumer credit through a third-party lender. Under the terms of our agreement with this lender, we process customer applications and are contractually obligated to reimburse
the lender for the full amount of the loans and certain related fees that are not collected from the customers. As of December 31, 2007, the third-party lender's outstanding advances and
interest receivable (which were not recorded on our balance sheet) totaled approximately $20.5 million, which is the amount we would be obligated to pay the third-party lender if these amounts
were to become uncollectible. Additionally, if these advances were to become uncollectible, we would also be required to pay the third-party lender all related NSF fees and late fees on these
advances.

Because
of our economic exposure for losses related to the third-party lender's advances and interest receivable, we have established an accrual for third-party lender losses to reflect
our estimated probable losses related to uncollectible third-party lender advances. The accrual for third-party lender losses that was reported in our balance sheet at December 31, 2007 was
approximately $4.6 million and was established on a basis similar to the allowance for doubtful accounts. If actual losses on the third-party lender's advances are materially greater than our
accrual for third-party lender losses, our business, results of operations and financial condition could be adversely affected. See "Item 8. Financial Statements and Supplementary
DataNote 16. Transactions with Variable Interest Entities."

Certain Contractual Cash Commitments

Our principal future contractual obligations and commitments as of December 31, 2007, including periodic interest payments, included the following (dollars
in thousands):

|                                |                           |  |         | Payment due by period
|------------------------------- | ------------------------- |  | ------- | ---------------------
|
|Long-term debt obligations:     |                           |  |         |                      
|                                | Revolving credit facility |  | $       | 142,302              
|                                | Mortgage payable          |  |         | 7,568                
|                                | Note payable              |  |         | 242                  
|Operating lease obligations (1) |                           |  | 154,511 |                      
|Purchase obligations            |                           |  | 963     |                      
|Other                           |                           |  | 3,890   |                      
|                                |                           |  |         |                      
|                                | Total                     |  | $       | 309,476              
|                                |                           |  |         |                      

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Revolving Credit Facility.On July 16, 2004, we entered into an amendment and restatement of our prior credit facility
with a syndicate of banks. As amended and restated, our revolving credit facility provides us with a $265.0 million revolving line of credit, which amount includes the ability to issue up to
$20.0 million in letters of credit. Our revolving credit facility matures on July 16, 2009. We have the option to: (i) increase our revolving credit facility by an additional
$10.0 million and (ii) extend its maturity date to July 16, 2010, in each case upon our satisfaction of certain covenants and conditions. Any portion of our revolving credit
facility that is repaid may be borrowed again. In May 2005, we amended our revolving credit facility to allow the repurchase of up to $50.0 million of our outstanding common stock. In June
2005, we further amended our revolving credit facility to permit us to operate

58

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as
a CSO in Texas. In August 2006, we amended our revolving credit facility to allow the repurchase of up to $100.0 million of our outstanding common stock on and after the date of that
amendment. In January 2007, we amended this credit facility to permit foreign subsidiaries. In October 2007, we further amended this credit facility to permit deferred purchase price obligations
(including, without limitation, earn-out payment obligations) for acquisitions that are otherwise allowed under the credit facility and to exclude from certain financial covenants the
charges and losses incurred in connection with our previously announced closing of 103 centers in Pennsylvania, Oregon and elsewhere.

As
of December 31, 2007, we had $142.3 million outstanding on the revolving portion of our credit facility and approximately $2.2 million of letters of credit
outstanding, leaving approximately $120.5 million available for future borrowings under this credit facility.

In
general, our borrowings under our revolving credit facility bear interest, at our option, at either a base rate plus an applicable margin or a LIBOR-based rate plus an applicable
margin. The base rate equals the greater of: (i) the prime rate announced by Bank of America, the administrative agent under the revolving credit facility and (ii) the sum of the federal
funds rate plus 0.50%. The applicable margin is determined each quarter by a pricing grid based on our senior leverage ratio of our consolidated senior debt to consolidated EBITDA. The base rate
applicable margin ranges from 0.75% to 1.50% based upon our senior leverage ratio. The LIBOR-based applicable margin ranges from 2.50% to 3.25% based upon our senior leverage ratio. As of
December 31, 2007, the applicable margin for the prime-based rate was 1.0% and the applicable margin for the LIBOR-based rate was 2.75%.

The
applicable rate is chosen when we request a draw down under the revolving credit facility and is based on the forecasted working capital requirements and the required notice period
for each type of borrowing. LIBOR-based rates can be selected for one-, two-, three- or six-month terms. In the case of a base rate loan, we must notify the bank on
the business day prior to the date of the required borrowing and in the case of a LIBOR-based loan, we must notify the bank on the third business day prior to the date of the requested borrowing. Base
rate loans are variable, and the rates on those loans are changed whenever the underlying rate changes. LIBOR-based loans bear interest for the term of the loan at the rate set at the time of
borrowing for that loan.

Our
obligations under the revolving credit facility are guaranteed by each of our domestic subsidiaries. Our borrowings under the revolving credit facility are secured by substantially
all of our assets and the assets of our subsidiaries. In addition, our borrowings under the revolving credit facility are secured by a pledge of all of the capital stock, or similar equity interests,
of our domestic subsidiaries and 65% of the voting capital stock, or similar equity interest, of our foreign subsidiaries. Our revolving credit facility contains various financial covenants that
require, among other things, the maintenance of a minimum net worth and leverage and fixed charge coverage ratios. The revolving credit facility contains customary covenants and events of default,
including covenants that restrict our ability to encumber assets, to create indebtedness and to declare and pay dividends. The revolving credit facility also includes cross default provisions where an
event of default with respect to any other indebtedness in excess of $1.0 million in the aggregate could cause all amounts outstanding under the revolving credit facility to become due and
payable. We were in compliance with all covenants at December 31, 2007.

We
borrow under our $265.0 million revolving credit facility to fund our advances and our other liquidity needs. Our day-to-day balances under our
revolving credit facility, as well as our cash balances, vary because of seasonal and day-to-day requirements resulting from making and collecting advances. For example, if a
month ends on a Friday (a typical payday), our borrowings and our cash balances will be high compared to a month that does not end on a Friday. This is because a substantial portion of the advances
will be repaid in cash on that day but sufficient time will not yet have passed for the cash to reduce the outstanding borrowings under our revolving credit facility. Our borrowings under our
revolving credit facility will also increase as the demand for advances increases during our peak periods

59

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such
as the back-to-school and holiday seasons. Conversely, our borrowings typically decrease during the tax refund season when cash receipts from customers peak or the
customer demand for new advances decreases.

Mortgage Payable.Our corporate headquarters building and related land are subject to a mortgage, the principal amount of
which was approximately $5.8 million and $5.4 million at December 31, 2006 and 2007, respectively. The mortgage is payable to an insurance company and is collateralized by our
corporate headquarters building and related land. The mortgage is payable in 180 monthly installments of approximately $66,400, including principal and interest, and bears interest at a fixed
rate of 7.30% over its term. The mortgage matures on June 10, 2017. The carrying amount of our corporate headquarters (land, land improvements and building) was approximately
$5.2 million and $4.9 million at December 31, 2006 and 2007, respectively.



We lease all but three of our centers from third-party lessors under operating leases. These leases typically have initial terms of three to five years and may
contain provisions for renewal options, additional rental charges based on revenue and payment of real estate taxes and common area charges. In addition, we lease aircraft hangar space and certain
security and office equipment. The lessors under three center leases, the aircraft hanger space lease and other office and warehouse space leases are companies controlled by or affiliated with our
Chairman. See "Item 8. Financial Statements and Supplementary DataNote 13. Related Party Transactions."



We enter into agreements with vendors to purchase furniture, fixtures and other items used to open new centers. These purchase commitments typically extend for a
period of two to three months after the opening of a new center. As of December 31, 2007, our purchase obligations totaled approximately $1.0 million.



We have entered into a consulting arrangement for which the retainer will be recognized over the anticipated term of the engagement. We have also entered into a
contract with a service provider that specifies certain minimum payments over the term of the contract.

Critical Estimates, Uncertainties or Assessments in the Financial Statements

The preparation of our financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. In applying the
accounting principles, we must often make individual estimates and assumptions regarding expected outcomes or uncertainties. As might be expected, the actual results or outcomes are generally
different than the estimated or assumed amounts. These differences are usually minor and are included in our consolidated financial statements as soon as they are known. Estimates, judgments and
assumptions are continually evaluated based on available information and experience. Because of the use of estimates inherent in the financial reporting process, actual results could differ from those
estimates.

Actual
results related to the estimates and assumptions made in preparing our consolidated financial statements will emerge over periods of time, such as estimates and assumptions
underlying the determination of allowance for doubtful accounts and accrual for third-party lender losses. These estimates and assumptions are monitored and periodically adjusted as circumstances
warrant. These amounts may be adjusted based on higher or lower actual loss experience. Although there is greater

60

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risk
with respect to the accuracy of these estimates and assumptions because of the period over which actual results may emerge, such risk is mitigated by the ability to make changes to these
estimates and assumptions over the same period.

We
periodically review the carrying value of goodwill and other intangible assets when events and circumstances warrant such a review. One of the methods used for this review is
performed using estimates of future cash flows. If the carrying value of goodwill or other intangible assets is considered impaired, an impairment charge is recorded for the amount by which the
carrying value of the goodwill or intangible assets exceeds its fair value. We believe that the estimates of future cash flows and fair value are reasonable. Changes in estimates of those cash flows
and fair value, however, could affect the evaluation.

Impact of Inflation

We believe our results of operations are not dependent upon the levels of inflation.

Impact of New Accounting Pronouncements

In June 2006, the Financial Accounting Standards Board ("FASB") issued Financial Interpretation No. 48, Accounting for Uncertainty in Income
Taxesan Interpretation of FASB Statement No. 109 ("FIN 48"). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in a company's financial
statements in accordance with FASB Statement No. 109, Accounting for Income Taxes. FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement
recognition and measurement of a tax position taken or expected to be taken in a tax return. It also provides guidance on derecognition, classification, interest and penalties, accounting in interim
periods, disclosure and transition. Effective January 1, 2007, we adopted FIN 48. As a result of the adoption of FIN 48, we recognized no adjustments in the liability for
unrecognized income tax benefits. At the adoption date, we did not have any unrecognized tax benefits and did not have any interest or penalties accrued. We are subject to U.S. income taxes as well as
various other foreign, state and local jurisdictions. With few exceptions, we are no longer subject to U.S. federal, state and local income tax examinations by tax authorities for years before the tax
year ended September 30, 2004.

In
September 2006, the FASB issued Statement of Financial Accounting Standards No. 157 ("SFAS 157"), "Fair Value Measurements," which defines fair value, establishes guidelines
for measuring fair value and expands disclosures regarding fair value measurements. SFAS 157 does not require any new fair value measurements but rather eliminates inconsistencies in guidance
found in various prior accounting pronouncements. SFAS 157 is effective for fiscal years beginning after November 15, 2007. We have not completed our evaluation of the adoption of this
standard on our financial position, results of operations and cash flows but do not expect SFAS 157 to have a significant impact on our consolidated financial statements.

In
December 2007, the FASB issued SFAS No. 141 (revised 2007), "Business Combinations" ("SFAS 141(R)"). SFAS 141(R) modifies the accounting for business combinations
and requires, with limited exceptions, the acquirer in a business combination to recognize 100 percent of the assets acquired, liabilities assumed and any non-controlling interest
in the acquiree at the acquisition-date fair value. In addition, SFAS 141(R) requires the expensing of acquisition-related transaction and restructuring costs and requires that
certain contingent assets and liabilities acquired, as well as contingent consideration, be recognized at fair value. SFAS 141(R) also modifies the accounting for certain acquired income tax
assets and liabilities. SFAS 141(R) is effective for new acquisitions consummated on or after January 1, 2009. We do not expect SFAS 141(R) to have a material impact on our
financial condition or results of operations.

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FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K includes forward-looking statements. All statements other than historical information or statements of current
condition contained in this Annual Report, including statements regarding our future financial performance, our business strategy and expected developments in our industry, are forward-looking
statements. The words "expect," "intend," "plan," "believe," "project," "anticipate," "may," "will," "should," "would," "could," "estimate," "continue" and similar expressions are intended to identify
forward-looking statements.

We
have based these forward-looking statements on management's current views and expectations. Although we believe that the current views and expectations reflected in these
forward-looking statements are reasonable, those views and expectations, and the related statements, are inherently subject to risks, uncertainties and other factors, many of which are not under our
control and may not even be predictable. These risks, uncertainties and other factors could cause the actual results, performance or achievements to differ materially from any future results,
performance or achievements
expressed or implied by the forward-looking statements. These risks, uncertainties and factors include, but are not limited to:



We
expressly disclaim any obligation to update or revise any of these forward-looking statements, whether because of future events, new information, a change in our views or
expectations, or otherwise. We make no prediction or statement about the performance of our shares of common stock.

You
are cautioned not to rely unduly on any forward-looking statements. These risks and uncertainties are discussed in more detail elsewhere in this Annual Report, including under
"Item 1A. Risk Factors," "Item 1. Business" and this Item 7.

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ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

We have no market-risk-sensitive instruments entered into for trading purposes, as defined by GAAP.



We are exposed to interest rate risk on our revolving credit facility. Our variable interest expense is sensitive to changes in the general level of interest
rates. We may from time to time enter into interest rate swaps, collars or similar instruments with the objective of reducing our volatility in borrowing costs. We do not use derivative financial
instruments for speculative or trading purposes. We had no derivative financial instruments outstanding as of December 31, 2006 and 2007. The weighted average interest rate on our
$104.8 million of variable interest debt as of December 31, 2006 was approximately 8.15%. The weighted average interest rate on our $142.3 million of variable interest debt as of
December 31, 2007 was approximately 7.76%.

We
had total interest expense of $4.3 million, $7.1 million and $11.1 million for the years ended December 31, 2005, 2006 and 2007, respectively. The
estimated change in interest expense from a hypothetical 200 basis-point change in applicable variable interest rates would have been approximately $0.4 million in 2005, $0.8 million in
2006 and $1.4 million in 2007.



The expansion of our operations to the United Kingdom and Canada in 2007 has exposed us to shifts in currency valuations. We may from time to time elect to
purchase financial instruments as hedges against foreign exchange rate risks with the objective of protecting our results of operations in the United Kingdom and Canada against foreign currency
fluctuations. We had no such financial instruments outstanding as of December 31, 2007.

As
currency exchange rates change, translation of the financial results of our United Kingdom and Canadian operations into United States dollars will be impacted. Changes in exchange
rates have resulted in cumulative translation adjustments decreasing our net assets by approximately $75,000. These cumulative translation adjustments are included in accumulated other comprehensive
loss as a separate component of stockholders' equity. Due to the immateriality of our operations in the United Kingdom and Canada, a change in foreign currency exchange rates is not expected to have a
significant impact on our consolidated financial position, results of operations or cash flows.

63

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ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Index to Consolidated Financial Statements

|Report of Independent Registered Public Accounting Firm                                              |  | 65
|---------------------------------------------------------------------------------------------------- |  | --
|Consolidated Balance Sheets as of December 31, 2006 and 2007                                         |  | 66
|Consolidated Statements of Income for the Years Ended December 31, 2005, 2006 and 2007               |  | 67
|Consolidated Statements of Stockholders' Equity for the Years Ended December 31, 2005, 2006 and 2007 |  | 68
|Consolidated Statements of Cash Flows for the Years Ended December 31, 2005, 2006 and 2007           |  | 69
|Notes to Consolidated Financial Statements                                                           |  | 71

64

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Report of Independent Registered Public Accounting Firm

To
the Board of Directors and Stockholders of
Advance America, Cash Advance Centers, Inc.:

In
our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, of stockholders' equity and of cash flows present fairly, in all material
respects, the financial position of Advance America, Cash Advance Centers, Inc. and its subsidiaries at December 31, 2007 and December 31, 2006, and the results of their
operations and their cash flows for each of the three years in the period ended December 31, 2007 in conformity with accounting principles generally accepted in the United States of America.
Also, in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2007, based on criteria established in Internal Control-Integrated
Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is
responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial
reporting, included in Management's Report on Internal Control Over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on these financial statements and on
the Company's internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether
effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts
and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our
audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.

A
company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures
that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or disposition of the Company's assets that could have a material effect on the financial statements.

Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate.

/s/
PricewaterhouseCoopers LLP
Charlotte, North Carolina
February 26, 2008

65

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Advance America, Cash Advance Centers, Inc.        Consolidated Balance Sheets        December 31, 2006 and December 31, 2007        (in thousands, except per share data)

|                                                                                                        |                                                                                                                                                                          | 2006                                       |          | 2007    |        
|------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------ | -------- | ------- | -------
|Assets                                                                                                  |                                                                                                                                                                          |                                            |          |         |        
|Current assets                                                                                          |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        | Cash and cash equivalents                                                                                                                                                |                                            | $        | 67,245  |        
|                                                                                                        | Advances and fees receivable, net                                                                                                                                        |                                            |          | 237,725 |        
|                                                                                                        | Deferred income taxes                                                                                                                                                    |                                            |          | 11,798  |        
|                                                                                                        | Other current assets                                                                                                                                                     |                                            |          | 11,664  |        
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total current assets                       |          |         | 328,432
|Restricted cash                                                                                         |                                                                                                                                                                          |                                            | 5,446    |         |        
|Property and equipment, net                                                                             |                                                                                                                                                                          |                                            | 63,198   |         |        
|Goodwill                                                                                                |                                                                                                                                                                          |                                            | 122,627  |         |        
|Other assets                                                                                            |                                                                                                                                                                          |                                            | 5,389    |         |        
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total assets                               |          | $       | 525,092
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|Liabilities and Stockholders' Equity                                                                    |                                                                                                                                                                          |                                            |          |         |        
|Current liabilities                                                                                     |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        | Accounts payable                                                                                                                                                         |                                            | $        | 21,164  |        
|                                                                                                        | Accrued liabilities                                                                                                                                                      |                                            |          | 31,737  |        
|                                                                                                        | Income taxes payable                                                                                                                                                     |                                            |          | 14,983  |        
|                                                                                                        | Accrual for third-party lender losses                                                                                                                                    |                                            |          |        |        
|                                                                                                        | Current portion of long-term debt                                                                                                                                        |                                            |          | 537     |        
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total current liabilities                  |          |         | 68,421 
|Revolving credit facility                                                                               |                                                                                                                                                                          |                                            | 104,835  |         |        
|Long-term debt                                                                                          |                                                                                                                                                                          |                                            | 5,678    |         |        
|Deferred income taxes                                                                                   |                                                                                                                                                                          |                                            | 13,564   |         |        
|Other liabilities                                                                                       |                                                                                                                                                                          |                                            | 157      |         |        
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total liabilities                          |          |         | 192,655
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|Non-controlling interest in variable interest entity                                                    |                                                                                                                                                                          |                                            | 32,540   |         |        
|Commitments and contingencies (Note 12)                                                                 |                                                                                                                                                                          |                                            |          |         |        
|Stockholders' equity                                                                                    |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        | Preferred stock, par value $.01 per share, 25,000 shares authorized; no shares issued and outstanding                                                                    |                                            |          |        |        
|                                                                                                        | Common stock, par value $.01 per share, 250,000 shares authorized; 96,821 shares issued and 79,534 and 72,947 outstanding as of December 31, 2006 and 2007, respectively |                                            |          | 968     |        
|Paid in capital                                                                                         |                                                                                                                                                                          |                                            | 285,382  |         |        
|Retained earnings                                                                                       |                                                                                                                                                                          |                                            | 118,258  |         |        
|Accumulated other comprehensive loss                                                                    |                                                                                                                                                                          |                                            |         |         |        
|Common stock in treasury (17,287 and 23,874 shares at cost at December 31, 2006 and 2007, respectively) |                                                                                                                                                                          |                                            | (104,711 | )       |        
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total stockholders' equity                 |          |         | 299,897
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        
|                                                                                                        |                                                                                                                                                                          | Total liabilities and stockholders' equity |          | $       | 525,092
|                                                                                                        |                                                                                                                                                                          |                                            |          |         |        

The
accompanying notes are an integral part of these consolidated financial statements.

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Advance America, Cash Advance Centers, Inc.        Consolidated Statements of Income        Years Ended December 31, 2005, 2006 and 2007        (in thousands, except per share
data)

|                                                         |                                    | 2005                                                          |                     | 2006    |         | 2007    |        
|-------------------------------------------------------- | ---------------------------------- | ------------------------------------------------------------- | ------------------- | ------- | ------- | ------- | -------
|Revenues:                                                |                                    |                                                               |                     |         |         |         |        
|Fees and interest charged to customers                   |                                    | $                                                             | 529,953             |         | $       | 659,876 |        
|Marketing, processing and servicing fees                 |                                    |                                                               | 100,113             |         |         | 12,418  |        
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Total revenues                                                |                     |         | 630,066 |         |        
|                                                         |                                    |                                                               |                     |         |         |         |        
|Center Expenses:                                         |                                    |                                                               |                     |         |         |         |        
|                                                         | Salaries and related payroll costs |                                                               |                     | 171,092 |         |         | 185,938
|                                                         | Provision for doubtful accounts    |                                                               |                     | 115,060 |         |         | 120,855
|                                                         | Occupancy costs                    |                                                               |                     | 80,540  |         |         | 87,276 
|                                                         | Center depreciation expense        |                                                               |                     | 14,902  |         |         | 16,233 
|                                                         | Advertising expense                |                                                               |                     | 24,137  |         |         | 20,375 
|                                                         | Other center expenses              |                                                               |                     | 52,712  |         |         | 54,986 
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Total center expenses                                         |                     |         | 458,443 |         |        
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    |                                                               | Center gross profit |         |         | 171,623 |        
|Corporate and Other Expenses (Income):                   |                                    |                                                               |                     |         |         |         |        
|General and administrative expenses                      |                                    |                                                               | 51,151              |         |         | 52,816  |        
|General and administrative expenses with related parties |                                    |                                                               | 607                 |         |         | 547     |        
|Corporate depreciation expense                           |                                    |                                                               | 4,483               |         |         | 3,661   |        
|Interest expense                                         |                                    |                                                               | 4,331               |         |         | 7,129   |        
|Interest income                                          |                                    |                                                               | (351                | )       |         | (538    | )      
|Loss on disposal of property and equipment               |                                    |                                                               | 715                 |         |         | 960     |        
|Loss on impairment of assets                             |                                    |                                                               | 2,918               |         |         |        |        
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Income before income taxes                                    |                     |         | 107,769 |         |        
|Income tax expense                                       |                                    |                                                               | 43,776              |         |         | 48,858  |        
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Income before income of consolidated variable interest entity |                     |         | 63,993  |         |        
|Income of consolidated variable interest entity          |                                    |                                                               | (1,003              | )       |         | (3,047  | )      
|                                                         |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Net income                                                    |                     | $       | 62,990  |         | $      
|                                                         |                                    |                                                               |                     |         |         |         |        
|Net income per common share:                             |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Basic                                                         |                     | $       | 0.76    |         | $      
|                                                         |                                    | Diluted                                                       |                     | $       | 0.76    |         | $      
|Dividends declared per common share                      |                                    | $                                                             | 0.38                |         | $       | 0.44    |        
|Weighted average number of shares outstanding:           |                                    |                                                               |                     |         |         |         |        
|                                                         |                                    | Basic                                                         |                     |         | 83,124  |         |        
|                                                         |                                    | Diluted                                                       |                     |         | 83,124  |         |        

The
accompanying notes are an integral part of these consolidated financial statements.

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Advance America, Cash Advance Centers, Inc.        Consolidated Statements of Stockholders' Equity        Years Ended December 31, 2005, 2006 and 2007        (in thousands,
except per share data)

|                                                       |                              |        |   |   |     |   |   |         |   |   |         | Common Stock
In Treasury |   |     |    
|------------------------------------------------------ | ---------------------------- | ------ | - | - | --- | - | - | ------- | - | - | ------- | ------------------------ | - | --- | ---
|
|
|
|Balances, December 31, 2004                            |                              | 96,821 |   | $ | 968 |   | $ | 280,553 |   | $ | 52,492  |                          | $ |    |    
|Net income                                             |                              |       |   |   |    |   |   |        |   |   | 62,990  |                          |   |    |    
|Dividends paid ($0.38 per share)                       |                              |       |   |   |    |   |   |        |   |   | (31,575 | )                        |   |    |    
|Dividends payable                                      |                              |       |   |   |    |   |   |        |   |   | (65     | )                        |   |    |    
|Purchases of treasury stock                            |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Issuance of restricted stock                           |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Forfeitures of restricted stock                        |                              |       |   |   |    |   |   | 1,217   |   |   |        |                          |   |    |    
|Amortization of restricted stock                       |                              |       |   |   |    |   |   | 1,053   |   |   |        |                          |   |    |    
|Stock option expense                                   |                              |       |   |   |    |   |   | 186     |   |   |        |                          |   |    |    
|Common stock issuance costs                            |                              |       |   |   |    |   |   | (169    | ) |   |        |                          |   |    |    
|                                                       |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|Balances, December 31, 2005                            |                              | 96,821 |   |   | 968 |   |   | 282,840 |   |   | 83,842  |                          |   |    |    
|Net income                                             |                              |       |   |   |    |   |   |        |   |   | 70,151  |                          |   |    |    
|Dividends paid ($0.44 per share)                       |                              |       |   |   |    |   |   |        |   |   | (35,573 | )                        |   |    |    
|Dividends payable                                      |                              |       |   |   |    |   |   |        |   |   | (162    | )                        |   |    |    
|Purchases of treasury stock                            |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Issuance of restricted stock                           |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Forfeitures of restricted stock                        |                              |       |   |   |    |   |   | 20      |   |   |        |                          |   |    |    
|Amortization of restricted stock                       |                              |       |   |   |    |   |   | 1,529   |   |   |        |                          |   |    |    
|Stock option expense                                   |                              |       |   |   |    |   |   | 951     |   |   |        |                          |   |    |    
|Issuance of common stock to director in lieu of cash   |                              |       |   |   |    |   |   | 42      |   |   |        |                          |   |    |    
|                                                       |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|Balances, December 31, 2006                            |                              | 96,821 |   |   | 968 |   |   | 285,382 |   |   | 118,258 |                          |   |    |    
|Comprehensive income:                                  |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|                                                       | Net income                   |        |  |   |     |  |   |         |  |   |         | 54,385                   |   |     |   
|                                                       | Foreign currency translation |        |  |   |     |  |   |         |  |   |         |                         |   |     | (75
|                                                       |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|Total comprehensive income                             |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|Dividends paid ($0.50 per share)                       |                              |       |   |   |    |   |   |        |   |   | (38,839 | )                        |   |    |    
|Dividends payable                                      |                              |       |   |   |    |   |   |        |   |   | (15     | )                        |   |    |    
|Purchases of treasury stock                            |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Issuance of restricted stock                           |                              |       |   |   |    |   |   |        |   |   |        |                          |   |    |    
|Forfeitures of restricted stock                        |                              |       |   |   |    |   |   | 383     |   |   |        |                          |   |    |    
|Vesting of restricted stock issued from treasury stock |                              |       |   |   |    |   |   | (676    | ) |   |        |                          |   |    |    
|Amortization of restricted stock                       |                              |       |   |   |    |   |   | 948     |   |   |        |                          |   |    |    
|Stock option expense                                   |                              |       |   |   |    |   |   | 907     |   |   |        |                          |   |    |    
|Issuance of common stock to director in lieu of cash   |                              |       |   |   |    |   |   | 55      |   |   |        |                          |   |    |    
|                                                       |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    
|Balances, December 31, 2007                            |                              | 96,821 |   | $ | 968 |   | $ | 286,999 |   | $ | 133,789 |                          | $ | (75 | )  
|                                                       |                              |        |   |   |     |   |   |         |   |   |         |                          |   |     |    

The accompanying notes are an integral part of these consolidated financial statements.

68

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Advance America, Cash Advance Centers, Inc.        Consolidated Statements of Cash Flows        Years Ended December 31, 2005, 2006 and 2007        (in thousands)

|                                                                                                      |                                                 | 2005                 |                                           | 2006    |         | 2007     |        
|----------------------------------------------------------------------------------------------------- | ----------------------------------------------- | -------------------- | ----------------------------------------- | ------- | ------- | -------- | -------
|Cash flows from operating activities                                                                  |                                                 |                      |                                           |         |         |          |        
|Net income                                                                                            |                                                 | $                    | 62,990                                    |         | $       | 70,151   |        
|Adjustments to reconcile net income to net cash provided by operating activities, net of acquisitions |                                                 |                      |                                           |         |         |          |        
|                                                                                                      | Income of consolidated variable interest entity |                      |                                           | 1,003   |         |          | 3,047  
|                                                                                                      | Depreciation                                    |                      |                                           | 19,385  |         |          | 19,894 
|                                                                                                      | Non-cash interest expense                       |                      |                                           | 981     |         |          | 987    
|                                                                                                      | Provisions for doubtful accounts                |                      |                                           | 115,060 |         |          | 120,855
|                                                                                                      | Agency bank charge-offs, net of recoveries      |                      |                                           | (17,445 | )       |          | (2,803 
|                                                                                                      | Deferred income taxes                           |                      |                                           | 194     |         |          | (7,573 
|                                                                                                      | Loss on disposal of property and equipment      |                      |                                           | 715     |         |          | 960    
|                                                                                                      | Loss on impairment of assets                    |                      |                                           | 2,437   |         |          |       
|                                                                                                      | Amortization of restricted stock                |                      |                                           | 1,053   |         |          | 1,529  
|                                                                                                      | Stock option expense                            |                      |                                           | 186     |         |          | 951    
|                                                                                                      | Common stock issued to director in lieu of cash |                      |                                           |        |         |          | 63     
|                                                                                                      | Changes in operating assets and liabilities     |                      |                                           |         |         |          |        
|                                                                                                      |                                                 | Fees receivable, net |                                           |         | (11,361 | )        |        
|                                                                                                      |                                                 | Other current assets |                                           |         | 4,881   |          |        
|                                                                                                      |                                                 | Other assets         |                                           |         | (13     | )        |        
|                                                                                                      |                                                 | Accounts payable     |                                           |         | (3,633  | )        |        
|                                                                                                      |                                                 | Accrued liabilities  |                                           |         | 3,768   |          |        
|                                                                                                      |                                                 | Income taxes payable |                                           |         | 9,181   |          |        
|                                                                                                      |                                                 |                      |                                           |         |         |          |        
|                                                                                                      |                                                 |                      | Net cash provided by operating activities |         |         | 189,382  |        
|                                                                                                      |                                                 |                      |                                           |         |         |          |        
|Cash flows from investing activities                                                                  |                                                 |                      |                                           |         |         |          |        
|Changes in advances receivable                                                                        |                                                 |                      | (126,447                                  | )       |         | (143,264 | )      
|Changes in restricted cash                                                                            |                                                 |                      | (925                                      | )       |         | 4,588    |        
|Acquisitions of business, net of cash acquired                                                        |                                                 |                      | (352                                      | )       |         | (41      | )      
|Proceeds from sale of property and equipment                                                          |                                                 |                      | 6,774                                     |         |         | 190      |        
|Purchases of property and equipment                                                                   |                                                 |                      | (18,930                                   | )       |         | (17,689  | )      
|                                                                                                      |                                                 |                      |                                           |         |         |          |        
|                                                                                                      |                                                 |                      | Net cash used in investing activities     |         |         | (139,880 | )      
|                                                                                                      |                                                 |                      |                                           |         |         |          |        

The accompanying notes are an integral part of these consolidated financial statements.

69

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Advance America, Cash Advance Centers, Inc.

Consolidated Statements of Cash Flows (Continued)

Years Ended December 31, 2005, 2006 and 2007

(in thousands)

|                                                                            |                                  | 2005                                                                               |                                                      | 2006 |       | 2007    |  
|--------------------------------------------------------------------------- | -------------------------------- | ---------------------------------------------------------------------------------- | ---------------------------------------------------- | ---- | ----- | ------- | -
|Cash flows from financing activities                                        |                                  |                                                                                    |                                                      |      |       |         |  
|(Payments on) proceeds from revolving credit facility, net                  |                                  |                                                                                    | (1,572                                               | )    |       | 66,902  |  
|Increase (decrease) in non-controlling interest of variable interest entity |                                  |                                                                                    | 19,973                                               |      |       | 8,453   |  
|Common stock issuance costs                                                 |                                  |                                                                                    | (169                                                 | )    |       |        |  
|Payments on mortgage payable                                                |                                  |                                                                                    | (334                                                 | )    |       | (357    | )
|Payments on long-term debt                                                  |                                  |                                                                                    |                                                     |      |       |        |  
|Payments on note payable                                                    |                                  |                                                                                    | (110                                                 | )    |       | (116    | )
|Payments of financing costs                                                 |                                  |                                                                                    | (23                                                  | )    |       | (8      | )
|Purchases of treasury stock                                                 |                                  |                                                                                    | (25,685                                              | )    |       | (40,087 | )
|Payments of dividends                                                       |                                  |                                                                                    | (31,575                                              | )    |       | (35,573 | )
|Changes in book overdrafts                                                  |                                  |                                                                                    | (972                                                 | )    |       | 10,863  |  
|                                                                            |                                  |                                                                                    |                                                      |      |       |         |  
|                                                                            |                                  |                                                                                    | Net cash (used in) provided by financing activities  |      |       | (40,467 | )
|                                                                            |                                  |                                                                                    |                                                      |      |       |         |  
|Effect of exchange rate changes on cash and cash equivalents                |                                  |                                                                                    |                                                     |      |       |        |  
|                                                                            |                                  |                                                                                    |                                                      |      |       |         |  
|                                                                            |                                  |                                                                                    | Net increase (decrease) in cash and cash equivalents |      |       | 9,035   |  
|Cash and cash equivalents, beginning of period                              |                                  |                                                                                    | 18,224                                               |      |       | 27,259  |  
|                                                                            |                                  |                                                                                    |                                                      |      |       |         |  
|Cash and cash equivalents, end of period                                    |                                  | $                                                                                  | 27,259                                               |      | $     | 67,245  |  
|                                                                            |                                  |                                                                                    |                                                      |      |       |         |  
|Supplemental disclosures of cash flow information:                          |                                  |                                                                                    |                                                      |      |       |         |  
|                                                                            | Cash paid during the period for: |                                                                                    |                                                      |      |       |         |  
|                                                                            |                                  |                                                                                    | Interest, net of amounts capitalized                 |      | $     | 3,179   |  
|                                                                            |                                  |                                                                                    | Income taxes                                         |      |       | 34,402  |  
|Supplemental schedule of non-cash investing and financing activity:         |                                  |                                                                                    |                                                      |      |       |         |  
|                                                                            |                                  | Property and equipment purchases included in accounts payable and accrued expenses |                                                      |      | 3,071 |         |  
|                                                                            |                                  | Restricted stock dividends payable                                                 |                                                      |      | 65    |         |  
|                                                                            |                                  | Net assets acquired through acquisitions of business                               |                                                      |      | 168   |         |  

The accompanying notes are an integral part of these consolidated financial statements.

70

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Advance America, Cash Advance Centers, Inc.        Notes to Consolidated Financial Statements        December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies

Basis of Presentation, Principles of Consolidation and Description of Business

The accompanying consolidated financial statements include the accounts of Advance America, Cash Advance Centers, Inc. ("AACACI") and its wholly owned
subsidiaries (collectively, the "Company"). At December 31, 2006 and for the years ended December 31, 2005, 2006 and 2007, the Company's consolidated financial statements also include
the accounts of a variable interest entity for which the Company was the primary beneficiarysee Note 16. All significant intercompany balances and transactions have been
eliminated.

At
December 31, 2007, the Company operated 2,813 centers throughout the United States under the brand names Advance America ("Advance America") and National Cash Advance
("National Cash") and 12 centers in the United Kingdom and seven centers in Canada under the brand name National Cash. In each jurisdiction, separate wholly owned subsidiaries own the centers
operating as Advance America and as National Cash. Historically, the Company has conducted business in most states under the authority of a variety of enabling state statutes including payday advance,
deferred presentment, check-cashing, small loan, credit service organization and other state laws whereby advances are made directly to customers (which is referred to as the standard business model).
In certain states, the Company previously conducted business as a marketing, processing and servicing agent for Federal Deposit Insurance Corporation ("FDIC") supervised, state-chartered banks that
made payday cash advances and installment loans to their customers pursuant to the authority of the laws of the states in which they were located and the authority of federal interstate banking laws,
regulations and guidelines (which is referred to as the agency business model). The banks for which the Company has acted as an agent are referred to as lending banks. The Company no longer operates
under the agency business model. The Company's operations in the United Kingdom are conducted in accordance with applicable English law. The Company's operations in Canada are conducted in accordance
with applicable Canadian federal and provincial law.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand and short-term investments with original maturities of three months or less. The carrying amount of
cash and cash equivalents is the estimated fair value at December 31, 2006 and 2007. The Company invests excess funds in certificates of deposit and in overnight sweep accounts with commercial
banks, which in turn invest these funds in short-term, interest-bearing reverse repurchase agreements or overnight Eurodollar deposits. Due to the short-term nature of these
investments, the Company does not take possession of the securities, which are instead held by the financial institution. The market value of the securities held pursuant to these arrangements
approximates the carrying amount. Deposits in excess of $100,000 are not insured by the FDIC.

Restricted Cash

Restricted cash includes cash in certain money market accounts and certificates of deposit. Restricted cash is restricted due to certain states' liquidity
requirements.

Revenue Recognition

Revenues can be characterized as fees and/or interest depending on the Company's business operations and product offerings under enabling regulations. Revenue is
recognized on a constant-yield

71

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

basis
ratably over the term of each advance. Under the former agency business model, the Company recognized revenue, which consisted of marketing, processing and servicing fees from the lending banks,
on a constant-yield basis ratably over the term of each advance and installment loan.

Advances and Fees Receivable, Net

The Company segregates its accounts receivable into advances receivable, fees and interest receivable, returned item receivables, loans and fees receivable of
consolidated variable interest entity (related to the Company's former third-party lender in Texassee Note 16) and other receivables. Advances receivable and fees and interest
receivable include advances that have not been repaid. Returned item receivables include advances for which the customer's personal check has been
deposited and the check has been returned due to non-sufficient funds in the customers' accounts, closed accounts or other reasons. Other receivables primarily include receivables for
incentives related to the money transfer business, the settlement of accounts with the Company's former third-party lender in Texas and other miscellaneous receivables. Advances and fees receivable,
net do not include the advances and interest receivable for loans processed by the Company for the new third-party lender in Texas since these loans are owned by the third-party lender. Advances and
fees and interest receivable are carried at cost less unearned revenues and the allowance for doubtful accounts.

Allowance for Doubtful Accounts, Accrual for Third-Party Lender Losses and Accrual for Excess Bank Losses

The allowance for doubtful accounts represents management's estimated probable losses for advances made directly to customers and is recorded as a reduction of
advances and fees receivable, net on the Company's balance sheet. The accrual for third-party lender losses represents management's estimated probable losses for loans and certain related fees for
loans that are processed by the Company for its new third-party lender in Texas (see Note 16) and is recorded as a current liability on the Company's balance sheet. Under the former agency
business model, the Company previously recorded an accrual for excess bank losses as a current liability on the Company's balance sheet which represented the Company's estimated share of losses on
advances and loans the Company marketed, processed and serviced for the lending banks.

The
allowance for doubtful accounts and the accrual for third-party lender losses are (and accrual for excess bank losses was) primarily based upon models that analyze specific portfolio
statistics and also reflect, to a lesser extent, management's judgment regarding overall accuracy. The analytical models take into account several factors including the number of transactions
customers complete and charge-off and recovery rates. Additional factors such as changes in state laws, center closings, length of time centers have been open in a state, relative mix of
new centers within a state and other relevant factors are also evaluated to determine whether the results from the analytical models should be revised.

The
Company has charged the portion of advances and fees deemed to be uncollectible against the allowance for doubtful accounts (or the accrual for excess bank losses) and credited any
subsequent recoveries (including sales of debt) to the allowance for doubtful accounts (or the accrual for excess bank losses).

72

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

Under
the standard business model, unpaid advances and the related fees and/or interest are generally charged off 60 days after the date the check was returned by the customer's
bank for
non-sufficient funds or other reasons, unless the customer has paid at least 15% of the total of his or her loan plus original fee. Under the former agency business model, unpaid payday
cash advances and the related fees and/or interest generally were charged off 60 days from the due date and unpaid installment loans and the related fees and/or interest generally were charged
off 60 days from the deposit date if the check was returned by the customer's bank for non-sufficient funds or other reasons. Under either model, unpaid advances of customers who
file for bankruptcy are charged off upon receipt of the bankruptcy notice.

Management
believes that the allowance for doubtful accounts and accrual for third-party lender losses are adequate. Management's ongoing evaluation of the adequacy of the allowance for
doubtful accounts and accrual for third-party lender losses is based on its evaluation of the advances and loans outstanding, historical experience and such other factors that, in management's
judgment, deserve consideration in estimating probable losses.

Property and Equipment

Property and equipment, including improvements that significantly extend useful lives, are recorded at cost. Cost includes major expenditures for improvements and
replacements that extend useful lives and interest costs associated with significant capital expenditures. Maintenance and repairs are expensed when incurred. Depreciation is calculated for financial
reporting purposes using the straight-line method over the estimated useful lives of the assets as follows: building, 40 years; aircraft, 20 years; land improvements, seven
years; leasehold improvements, office equipment and furniture, typically 3 to 5 years; and software, 3 to 5 years. When property and equipment are sold or otherwise disposed of, the cost
and related accumulated depreciation are removed from the accounts, and the resulting gains or losses are included in income.

The
carrying value of property and equipment is reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of assets may not be recoverable.
The Company assesses recoverability by determining whether the net book value of assets will be recovered through projected undiscounted future cash flows. If the Company determines that the carrying
value of assets may not be recoverable, it measures any impairment based on the projected discounted future cash flows or estimated sale proceeds to be provided from the assets as compared to the
carrying value. The Company records impairment losses in the period in which it identifies such impairment. The Company recorded in the third quarter 2005 an impairment of assets expense of
approximately $0.4 million to write-off the undepreciated costs of underperforming centers identified for future closure and approximately $1.5 million in connection with the
sale of one of its aircraft. The Company recorded in the fourth quarter 2005 an impairment of assets expense of approximately $1.0 million to write-off the undepreciated costs of
the 117 centers located in North Carolina. See Note 12 for further discussion of the Company's North Carolina operations. The Company had no impairment losses in 2006. The Company recorded in
the first quarter 2007 an impairment of assets expense of approximately $0.3 million to write off the undepreciated costs of underperforming centers identified for future closure.

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

The
Company accounts for internally developed software costs in accordance with SOP 98-1, Accounting for the Costs of Computer Software Developed for or Obtained for
Internal Use, which requires the capitalization of certain costs incurred in connection with developing or obtaining software for internal use. The Company capitalizes internal use software if that
software meets the following criteria:



If
these two criteria are met, the Company will capitalize labor costs of full-time and temporary employees working directly on the development or modification of internal use software and
hardware and software purchased specifically for the internal use software. Capitalized costs are depreciated over the estimated useful lives of 3 to 5 years when the software is complete and
ready for its intended use.

Cash Overdrafts

The Company has included in accounts payable book overdrafts of $14.6 million and $6.7 million at December 31, 2006 and 2007, respectively.

Operating Leases

The Company's center leases typically have a lease term of three years and contain lessee renewal options and cancellation clauses in the event of regulatory
changes. Because of the economic penalties associated with relocating its centers, combined with the loss of customers and additional capital requirements, the Company typically renews its leases for
one or more option periods. Accordingly, the
Company amortizes its leasehold improvements over the shorter of their economic lives, which are generally five years, or the lease term that considers renewal periods that are reasonably assured.

Concentration of Risk

During the year ended December 31, 2007, the Company operated in 37 states in the United States. For the years ended December 31, 2005, 2006 and
2007, total revenues within the Company's five largest states (measured by total revenues) accounted for approximately 41%, 47% and 47%, respectively, of the Company's total revenues.

Advertising Costs

Advertising costs are expensed when incurred.

Pre-opening Costs

New center pre-opening costs are expensed when incurred.

Center Closing Costs

Center closing costs represent management's estimate of severance payments, costs to clean and vacate the premises, losses related to the write-off of
leasehold improvements and signage, and lease cancellation expense related to closing a center. A liability for severance payments is recognized when

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

management:
(i) decides to close a center and this plan is unlikely to change; (ii) determines that an employee cannot be relocated to another center; and (iii) informs the
employee of the termination and the benefits that will be paid. The severance liability is recognized at the time the termination is communicated to the employee or, if the employee is required to
continue service in order to receive the benefit, ratably until the center closes. Costs to terminate the lease are recorded at the earlier of the date the lease is terminated or the lease's
cease-use date. All other expenses are recorded when incurred.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences
attributable to differences between the financial statement carrying value of existing assets and liabilities and their respective tax bases and for operating loss and tax credit carryforwards.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which the related temporary differences are expected to be recovered or
settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the period that includes the enactment date.

Derivative and Hedging Activities

The Company has occasionally used derivative financial instruments for the purpose of managing exposure to adverse fluctuations in interest rates. While these
instruments are subject to fluctuations in value, such fluctuations are generally offset by the change in value of the underlying exposures being hedged. The Company does not enter into any derivative
financial instruments for speculative or trading purposes. The Company had no derivative financial instruments outstanding as of December 31, 2006 and 2007.

Earnings per Share

Basic earnings per share is computed by dividing net income by the weighted average number of common shares outstanding for the period excluding unvested
restricted stock. Diluted earnings per share is computed by dividing net income by the weighted average number of common shares outstanding for the period, after adjusting for the dilutive effect of
unvested restricted stock and stock options. At December 31, 2005, 2006 and 2007, 391,488, zero and 22,277, respectively, unvested shares of restricted stock were not included in the
computation of diluted earnings per share since the effect of including them would be anti-dilutive. At December 31, 2005, 2006 and 2007, options to purchase 1,200,000, 1,280,000
and 1,230,000 shares of common stock, respectively, that were outstanding at those dates were not included in the computation of diluted earnings per share since the effect of including them would be
anti-dilutive.

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

The
following table presents the reconciliation of the denominator used in the calculation of basic and diluted earnings per share for the years ended December 31, 2005, 2006 and
2007 (in thousands):

2005

2006

2007Reconciliation of denominator:Weighted average number of common shares outstandingbasic

83,124

80,889

77,923Effect of dilutive unvested restricted stock



28

10Effect of dilutive outstanding stock options





2Weighted average number of common shares outstanding-diluted

83,124

80,917

77,935


Stock-Based Compensation Plans

The Company's stock-based compensation plans include the 2004 Omnibus Stock Plan which was approved by the Company's Board of Directors in 2004 and a Nonqualified
Stock Option Agreement and a Restricted Stock Agreement, both of which are between the Company and the Company's President and Chief Executive Officer and were approved by the Company's Board of
Directors in 2005.

Under
the Company's stock-based compensation plans, the Company has granted shares of restricted stock and options to purchase the Company's common stock. In 2004, the Company adopted
Statement of Financial Accounting Standards No. 123 (Revised), Share-Based Payment ("SFAS No. 123(R)"). As required by SFAS No. 123(R), the Company uses the fair value method of
accounting for compensation cost for its restricted stock and stock options. Accordingly, compensation cost was measured at the grant date based on the fair value of the awards and is being recognized
over each award's respective service period. See Note 11 for the impact of these stock-based compensation plans on the Company's results of operations and financial condition as well as other
disclosures required by SFAS No. 123(R).

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial statements and related notes to the financial statements. Actual results could differ from these estimates. Significant estimates include the determination
of the allowance for doubtful accounts, accrual for third-party lender losses, accounting for income taxes, self-insurance accruals for workers' compensation and medical insurance and fair
value of goodwill under required impairment analysis.

Risks and Uncertainties

The Company's future operations involve a number of risks and uncertainties. Factors that could affect the Company's future operating results and cause actual
results to differ materially from expectations include, but are not limited to: application of laws and regulations to the Company's business, as more fully disclosed in Note 2; the Company's
ability to manage credit risk; continued access to revolving credit facilities; and interest rate fluctuation on variable rate debt. The Company

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

manages
these risks through political and legal efforts, continual evaluation of advance loss experience and, occasionally, entering into interest rate hedging instruments, respectively.

Fair Value of Financial Instruments

For certain of the Company's financial instruments, including cash and cash equivalents, advances and fees receivable, accounts payable and accrued liabilities,
the carrying amounts approximate fair value due to their short maturities.

Treasury Stock

The Company's Board of Directors periodically authorizes the repurchase of common stock. The Company's repurchases of shares of common stock are recorded as
"Common stock in treasury" and result in a reduction of stockholders' equity. When treasury shares are reissued, the Company uses an average cost method. Gains on sales of treasury stock not
previously accounted for as constructively retired are credited to additional paid-in-capital. Losses on sales of treasury stock are charged to additional paid in capital to
the extent that previous net "gains" from sales or retirements are included therein, otherwise to retained earnings.

Business Segment

SFAS No. 131, Disclosures about Segments of an Enterprise and Related Information, ("SFAS No. 131"), established standards for reporting information
about operating segments. Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating
decision maker, or group, in deciding how to allocate
resources and in assessing performance. For purposes of disclosure required by SFAS No. 131, the Company operates in one segment, retail financial services.

Insurance Recoveries

As a result of Hurricanes Katrina and Rita during the last half of 2005, the Company incurred property and equipment losses and the interruption of its business
at certain centers. Accordingly, at December 31, 2005, the Company recorded an estimated $1.0 million receivable for insurance recoveries, which was included as an other receivable in
advances and fees receivable, net. Of this amount, approximately $0.8 million was recorded in 2005 as a reduction of the provision for doubtful accounts in the accompanying consolidated
statements of income. During the year ended December 31, 2006, actual insurance recovery proceeds totaled approximately $1.3 million and an additional $0.2 million was recorded as
a recovery in the allowance for doubtful accounts.

Foreign Currency Translation and Transactions

The Company operates centers in the United Kingdom and Canada. The financial statements of these foreign businesses have been translated into United States
dollars in accordance with U.S. generally accepted accounting principles. All balance sheet accounts were translated at the respective current exchange rate as of the balance sheet date and all income
statement accounts were translated at the respective average exchange rate for the period. The resulting translation adjustments, as well as exchange rate gains and losses on intercompany balances of
a long-term investment nature, are included in accumulated other comprehensive loss, a separate component of stockholders' equity. Gains or losses resulting from foreign currency
transactions are included in general and administrative

77

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

1.  Description of Business and Significant Accounting Policies (Continued)

expenses.
Accumulated other comprehensive loss of $75,000 at December 31, 2007 consists of approximately $124,000 of foreign currency translation adjustments, net of related tax of $49,000.

Recently Issued Accounting Pronouncements

In June 2006, the Financial Accounting Standards Board ("FASB") issued Financial Interpretation No. 48, Accounting for Uncertainty in Income
Taxesan Interpretation of FASB Statement No. 109 ("FIN 48"). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in a company's financial
statements in accordance with FASB Statement No. 109, Accounting for Income Taxes. FIN 48 prescribes a recognition threshold and measurement attribute for the financial
statement recognition and measurement of a tax position taken or expected to be taken in a tax return. It also provides guidance on derecognition, classification, interest and penalties, accounting in
interim periods, disclosure and transition. Effective January 1, 2007, the Company adopted FIN 48. As a result of the adoption of FIN 48, the Company recognized no adjustments in
the liability for unrecognized income tax benefits. At the adoption date, the Company did not have any unrecognized tax benefits and did not have any interest or penalties accrued. The Company is
subject to U.S. income taxes as well as various other foreign, state and local jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal, state and local income tax
examinations by tax authorities for years before the tax year ended September 30, 2004.

In
September 2006, the FASB issued Statement of Financial Accounting Standards No. 157 ("SFAS 157"), "Fair Value Measurements," which defines fair value, establishes guidelines
for measuring fair value and expands disclosures regarding fair value measurements. SFAS 157 does not require any new fair value measurements but rather eliminates inconsistencies in guidance
found in various prior accounting pronouncements. SFAS 157 is effective for fiscal years beginning after November 15, 2007. The Company has not completed its evaluation of the adoption
of this standard on its financial position, results of operations and cash flows but does not expect SFAS 157 to have a significant impact on its consolidated financial statements.

In
December 2007, the FASB issued SFAS No. 141 (revised 2007), "Business Combinations" ("SFAS 141(R)"). SFAS 141(R) modifies the accounting for business combinations
and requires, with limited exceptions, the acquirer in a business combination to recognize 100 percent of the assets acquired, liabilities assumed and any non-controlling interest
in the acquiree at the acquisition-date fair value. In addition, SFAS 141(R) requires the expensing of acquisition-related transaction and restructuring costs and requires that
certain contingent assets and liabilities acquired, as well as contingent consideration, be recognized at fair value. SFAS 141(R) also modifies the accounting for certain acquired income tax
assets and liabilities. SFAS 141(R) is effective for new acquisitions consummated on or after January 1, 2009. The Company does not expect SFAS 141(R) to have a material impact on
its financial condition or results of operations.

Reclassifications

Certain previously reported amounts have been reclassified to conform to the current presentation. The provision for doubtful accounts has previously been
included in the accompanying consolidated statements of income as a reduction of revenue but is now included in center expenses for all periods presented.

78

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

2.  Regulatory Requirements

The Company's business is regulated under numerous state laws and regulations, which are subject to change and which may impose significant costs or limitations
on the way the Company conducts or expands its business. As of December 31, 2007, 39 states and the District of Columbia had specific laws that permitted payday cash advances or a similar form
of short-term consumer loans. As of December 31, 2007, the Company operated in 35 of these 39 states.

The
Company does not currently conduct business in the remaining four of these 39 states or in the District of Columbia because the Company does not believe it is currently economically
attractive to operate in these jurisdictions due to specific legislative restrictions such as interest rate ceilings, an unattractive population density or unattractive location characteristics. The
remaining 11 states do not have laws specifically authorizing the payday cash advance business or short-term consumer finance business. Despite the lack of specific laws, other laws may
permit the Company to do business in these states.

The
Company's centers are individually licensed under these state laws. Certain states have minimum net worth or minimum asset level requirements for each company conducting business in
the state as a provider of payday cash advances or similar short-term consumer credit.

Although
states provide the primary regulatory framework under which the Company offers advance services, certain federal laws also impact the business. The Company's advance services
are subject to federal laws and regulations, including the Truth-in-Lending Act ("TILA"), the Equal Credit Opportunity Act ("ECOA"), the Fair Credit Reporting Act ("FCRA"), the
Fair Debt Collection Practices Act ("FDCPA"), the Gramm-Leach-Bliley Act ("GLBA"), the Bank Secrecy Act, the Money Laundering Act, and the Uniting and Strengthening America by Providing Appropriate
Tools Required to Intercept and Obstruct Terrorism Act (the "PATRIOT Act") and the regulations promulgated for each. Among other things, these laws require disclosure of the principal terms of each
transaction to every customer, prohibit misleading advertising, protect against discriminatory lending practices, proscribe unfair credit practices and prohibit creditors from discriminating against
credit applicants on the basis of race, sex, age or marital status. The GLBA and its implementing regulations generally require the Company to protect the confidentiality of its customers' nonpublic
personal information and to disclose to the Company's customers its privacy policy and practices.

The
Company's marketing efforts and the representations it makes about advance services also are subject to federal and state unfair and deceptive practices statutes. The Federal Trade
Commission ("FTC") enforces the Federal Trade Commission Act and the state attorneys general and private plaintiffs enforce the analogous state statutes. These statutes generally prohibit unfair or
deceptive conduct. The FTC has not initiated any formal actions against the Company.

The
Company's subsidiaries in the United Kingdom must maintain licenses from the Office of Fair Trading, which is responsible for regulating consumer credit and competition, for policy
and for consumer protection. The United Kingdom also has rules regarding the presentation, form and content of loan agreements, including statutory warnings and the layout of financial information. In
Canada, the Company's subsidiaries will need to operate in compliance with pending provincial legislation.

Violations
of the statutes and regulations described above may result in actions for damages, claims for refund of payments made, certain fines and penalties, injunctions against certain
practices and the potential forfeiture of rights to repayment of loans.

79

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

3.  Marketing, Processing and Servicing Arrangements

In connection with the Company's former agency business model, the Company entered into marketing, processing and servicing agreements ("MP&S Agreements") with
lending banks that offered payday cash advances and installment loans.

During
2005, the Company was compensated under MP&S Agreements with the lending banks for Arkansas, Michigan, North Carolina, Pennsylvania and Texas. Operations in Michigan and Texas
were converted to operate under state-based legislation during June and July 2005, respectively, and operations in Pennsylvania and Arkansas were converted to operate under state-based legislation
during June 2006. During 2006, the Company was compensated under MP&S Agreements relating to only Pennsylvania and Arkansas. Since December 31, 2006, the Company has only operated pursuant to
enabling state statutes under its standard business model.

Although
the Company marketed, processed and serviced payday cash advances and installment loans made by the lending banks, each lending bank was responsible for evaluating each of its
customers' applications and determining whether to approve the payday cash advance or installment loan. The Company was not involved in the lending banks' payday cash advance or installment loan
approval process or the determination of their approval procedures or criteria. The payday cash advances and installment loans were repayable solely to the lending banks and were assets of the lending
banks; accordingly, they were never included in the Company's balance sheet.

Prior
to July 2005, under each MP&S Agreement, the Company's fees included each lending bank's contractual obligation for its portion of the losses on payday cash advances. If actual
losses exceeded the lending bank's contractual obligations, the Company was potentially obligated to pay the lending bank the outstanding amount of the advances plus the lending bank's fees and/or
interest receivable on the advances, less the lending bank's contractually obligated portion of the losses. Beginning in July 2005, the lending bank in North Carolina and Arkansas became responsible
for all losses associated with its payday cash advances and installment loans, while the lending bank in Pennsylvania continued to be contractually obligated only for a portion of its losses.

4.  Advances and Fees Receivable, Net

Advances and fees receivable, net, consisted of the following (in thousands):

2006

2007Advances receivable

$
195,011

$
209,897Fees and interest receivable


35,300


36,454Returned items receivable


43,793


49,442Loans and fees receivable of consolidatedvariable interest entity


37,701


Other


2,975


11,224Allowance for doubtful accounts


(57,396
)

(61,306
)Unearned revenues


(19,659
)

(24,231
)Advances and fees receivable, net

$
237,725

$
221,480


80

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

5.  Allowance for Doubtful Accounts, Accrual for Excess Bank Losses and Accrual for Third-Party Lender Losses

Changes in the allowance for doubtful accounts were as follows (in thousands):

2005

2006

2007Beginning balance

$
29,221

$
45,585

$
57,396Provision for doubtful accounts


99,460


119,425


140,245Charge-offs


(105,411
)

(137,714
)

(165,716
)Recoveries


22,315


30,100


33,859Transfer to accrual for third-party lender losses








(4,587
)Acquired








109Ending balance

$
45,585

$
57,396

$
61,306


Changes
in the accrual for excess bank losses were as follows (in thousands):

2005

2006

2007Beginning balance

$
3,219

$
1,373

$
Provision for doubtful accounts


15,600


1,430


Charge-offs


(23,761
)

(4,752
)

Recoveries


6,315


1,949


Ending balance

$
1,373

$


$



The
provision for doubtful accounts related to the accrual for excess bank losses consisted of those losses for which the lending banks were contractually obligated and an estimate by
which actual losses differed from the lending banks' contractual obligations.

Changes
in the accrual for third-party lender losses were as follows (in thousands):

2005

2006

2007Beginning balance

$


$


$
Transfer from allowance for doubtful accounts








4,587Ending balance

$


$


$
4,587


The
total changes in the allowance for doubtful accounts, the accrual for excess bank losses and the accrual for third-party lender losses were as follows (in thousands):

2005

2006

2007Beginning balance

$
32,440

$
46,958

$
57,396Provision for doubtful accounts


115,060


120,855


140,245Charge-offs


(129,172
)

(142,466
)

(165,716
)Recoveries


28,630


32,049


33,859Acquired








109Ending balance

$
46,958

$
57,396

$
65,893


81

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

6.  Property and Equipment, Net

Property and equipment, net, consisted of the following (in thousands):

2006

2007Land and land improvements

$
1,479

$
1,479Leasehold improvements


46,235


48,534Office furniture and equipment


75,962


78,465Software


11,631


10,544Building


5,293


5,293Aircraft


2,790


2,790Construction in progress


2,356


2,091Property and equipment


145,746


149,196Less accumulated depreciation


(82,548
)

(91,580
)Property and equipment, net

$
63,198

$
57,616


7.  Goodwill

Goodwill represents the excess cost over the fair value of assets acquired. During the year ended December 31, 2007, the Company completed four
acquisitions in the United Kingdom consisting of a total of 12 centers and 85 limited licensees for an aggregate purchase price, including transaction-related costs, of approximately
$5.5 million in cash and an increase in goodwill of approximately $4.7 million.

The
Company tests its goodwill for impairment annually or if there is a significant change in the business environment. The results of the 2005, 2006 and 2007 tests indicated there was
no impairment.

8.  Accrued Liabilities

Accrued liabilities consisted of the following (in thousands):

2006

2007Employee compensation

$
12,038

$
11,797Workers' compensation


3,754


4,629Health and dental insurance


3,495


925Lease smoothing


2,924


2,920Advertising


2,001


436Construction in progress


1,563


962Center closing costs


618


1,696Accounting and tax


661


1,058Property, sales and franchise taxes


622


558Legal


885


1,789Severance


32


1,113Other


3,144


3,940Total

$
31,737

$
31,823


82

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

9.  Revolving Credit Facility and Long-Term Debt

Revolving Credit Facility

On July 16, 2004, the Company amended and restated its prior credit facility. This facility, as subsequently amended (the "2004 Facility") provides the
Company with a $265 million revolving line of credit, including the ability to issue up to $20 million in letters of credit and to repurchase the Company's outstanding common stock (see
Note 14). The maturity date of the 2004 Facility is July 16, 2009. The Company has the option to: (i) increase the 2004 Facility by an additional $10 million and
(ii) extend the maturity date to July 16, 2010, in each case upon satisfaction of certain covenants and conditions.

The
2004 Facility is collateralized by substantially all of the Company's assets and contains various financial covenants that require, among other things, the maintenance of a minimum
net worth and certain leverage and fixed charge coverage ratios and also restricts the encumbrance of assets and the creation of indebtedness. The 2004 Facility also includes cross default provisions
where an event of default with respect to any other indebtedness in excess of $1 million in the aggregate could cause all amounts outstanding under the 2004 Facility to become due and payable.
The Company was in compliance with all covenants at December 31, 2006 and 2007.

Borrowings
under the 2004 Facility consisted of Base Rate Loans or Eurodollar Loans, or a combination thereof. Base Rate Loans bore interest at the greater of the Federal Funds Rate plus
1/2 of 1% or the Prime Rate in effect on such day plus an amount that varied based upon the Company's Consolidated Senior Leverage Ratio (the Margin). Eurodollar Loans bore interest at
the 1-Month, 2-Month, 3-Month or 6-Month LIBOR rate plus the Margin.

The
weighted average interest rate was 8.15% and 7.76% for the 2004 Facility at December 31, 2006 and 2007, respectively.

Total
commitment fees paid were $1.5 million, $1.0 million, and $1.2 million for the years ended December 31, 2005, 2006, and 2007, respectively.

The
carrying value of the 2004 Facility approximated its fair value at December 31, 2006 and 2007.

The
Company had approximately $2.2 million in letters of credit outstanding under the 2004 Facility at December 31, 2007.

Long-Term Debt

Long-term debt consisted of the following (in thousands):

2006

2007Mortgage payable

$
5,831

$
5,447Note payable


384


231Total long-term debt


6,215


5,678Less current portion


(537
)

(542
)Long-term debt

$
5,678

$
5,136


83

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

9.  Revolving Credit Facility and Long-Term Debt (Continued)

The
Company owns its headquarters building and related land subject to a mortgage. The mortgage is payable to an insurance company and is secured by the Company's corporate headquarters
building and related land. The mortgage is payable in 180 monthly installments of approximately $66,400, including principal and interest, and bears interest at a fixed rate of 7.30% over its
term. The mortgage matures on June 10, 2017. The carrying amount of the corporate headquarters (land, land improvements and building) was $5.2 million and $4.9 million at
December 31, 2006 and 2007, respectively.

The
fair value of the long-term debt is estimated using a discounted cash flow analysis and was approximately $6.0 million and $5.6 million at
December 31, 2006 and 2007, respectively.

Interest
expense consisted of the following (in thousands):

2005

2006

2007Interest expense:Mortgage payable

$
488

$
438

$
411Credit facility


2,731


4,484


7,012Amortization of deferred financing costs


981


987


1,009Capitalized interest on internally developed software


(91
)




Interest expense of consolidated variable interest entity





1,036


2,517Other


222


184


110Total interest expense

$
4,331

$
7,129

$
11,059


Revolving
credit facility and long-term debt maturities for the next five years and thereafter are (in thousands):

2008

$
5422009


142,8472010


4772011


5142012


552Thereafter


3,048Total

$
147,980


10.  Income Taxes

Income tax expense consisted of the following (in thousands):

2005

2006

2007CurrentFederal

$
36,359

$
47,078

$
25,915State


7,223


9,352


6,74343,582


56,430


32,658Deferred


194


(7,572
)

5,173Total

$
43,776

$
48,858

$
37,831


84

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

10.  Income Taxes (Continued)

A
reconciliation of the statutory federal income tax rate and the Company's effective income tax rate follows:

2005

2006

2007Statutory income tax rate

35.0
%
35.0
%
35.0
%State income taxes, net

4.4

4.3

4.3Other

1.2

0.7

1.4Effective income tax rate

40.6
%
40.0
%
40.7
%


The
tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax liabilities are (in thousands):

2006

2007Deferred tax assetsAccrued expenses

$
4,764

$
8,074Bad debts


7,684


5,665Net operating loss carryforwards


260


1,048State credit carryforwards


1,012


1,424Depreciation


224


Other


646


1,099Valuation allowance


(260
)

(897
)Total deferred tax assets


14,330


16,413Deferred tax liabilitiesGoodwill


(13,609
)

(16,524
)Depreciation





(4,619
)Prepaid expenses


(1,822
)

(1,497
)Book versus tax basis difference for aircraft


(665
)

(665
)Total deferred tax liabilities


(16,096
)

(23,305
)Net deferred tax liability

$
(1,766
)
$
(6,892
)


As
of December 31, 2006 and 2007, the Company had net operating loss carryforwards for state income tax purposes totaling approximately $0.3 million and
$1.0 million, respectively, which will begin to expire in 2014. A valuation allowance of $0.9 million has been recorded at December 31, 2007 because management believes it is more
likely than not that the entire deferred tax asset related to state net operating loss carryforwards will not be realized. As of December 31, 2006 and 2007, the Company had credit carryforwards
for state income tax purposes totaling approximately $1.0 million and $1.4 million, respectively, which will begin to expire in 2010.

Effective
January 1, 2007, the Company adopted FIN 48. As a result of the adoption of FIN 48, the Company recognized no adjustments in the liability for unrecognized
income tax benefits. At the adoption date, the Company did not have any unrecognized tax benefits and did not have any interest or penalties accrued.

The
Company is subject to U.S. income taxes as well as various other foreign, state and local jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal, state
and local income tax examinations by tax authorities for years before the tax year ended September 30, 2004.

85

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

11.  Stock-Based Compensation Plans

In 2004, the Company adopted SFAS No. 123(R). Accordingly, the Company measures the cost of its stock-based employee compensation at fair value on the
grant date and recognizes such cost in the financial statements on a straight-line basis over the requisite service period of the awards, which is generally the vesting period.

The
Company's 2004 Omnibus Stock Plan provides for the granting of restricted stock, stock options and other stock awards to certain directors, officers and other key employees of the
Company. Additionally, during 2005, the Company granted stock options and shares of restricted stock to its President and Chief Executive Officer under a Nonqualified Stock Option Agreement and a
Restricted Stock Agreement, respectively. Both of these agreements are separate from the Company's 2004 Omnibus Stock Plan.

Restricted
stock grants under the Company's stock-based compensation plans generally vest in equal annual installments over three, five or eight years from the date of grant. Stock
option grants under the Company's stock-based compensation plans are generally exercisable in equal annual installments over three, five or eight years from the date of grant and generally expire ten
years after the date of grant.

The
grant date fair value of all shares of restricted stock was based on the market value of the Company's common stock on the dates of grant. These amounts are being expensed ratably
over each award's respective vesting period.

All
stock options were granted with an exercise price equal to the market value of the Company's common stock on the dates of grant. The Company estimated the fair value of stock options
on the date of grant using the Black-Scholes option pricing model using the following assumptions:



86

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

11.  Stock-Based Compensation Plans (Continued)



To
estimate each stock option's weighted-average fair value on the grant dates, the following weighted-average assumptions were used in the Black-Scholes option pricing model for all
stock options granted during the years ended December 31, 2005, 2006 and 2007:

2005

2006

2007Expected term (years)

6.56

4.41

4.95Expected volatility

50
%
47
%
46
%Expected dividends (yield)

3.4
%
3.6
%
3.5
%Risk-free rate

4.37
%
4.63
%
3.91
%


The
weighted-average grant-date fair values of options granted during the years ended December 31, 2005, 2006 and 2007 were $4.90 per option, $4.85 per option and
$3.51 per option, respectively, and are being expensed ratably over each award's respective vesting period.

The
following table provides certain information with respect to stock options outstanding and exercisable at December 31, 2007 under the Company's stock-based compensation plans:

Outstanding

ExercisableNumber of stock options


1,477,500


298,333Range of exercise prices

$
8.60 - $14.70

$
12.11 - $14.70Weighted-average exercise price

$
12.08

$
12.89Aggregate intrinsic value (in thousands)

$
(2,843
)
$
(814
)Weighted-average remaining contractual term (years)


8.4


7.8


A
summary of the Company's authorized and available shares, activity and the weighted average stock option exercise prices under its stock based compensation plans follows:

|                                 |  |           |  | Outstanding |   |           |   |           
|-------------------------------- |  | --------- |  | ----------- | - | --------- | - | ----------
|
|Outstanding at December 31, 2004 |  | 4,250,000 |  | 233,329     |   |          |   | 4,016,671 
|Authorized                       |  | 950,000   |  |            |   |          |   | 950,000   
|Granted                          |  |          |  | 304,823     |   | 1,200,000 |   | (1,504,823
|Exercised                        |  |          |  |            |   |          |   |          
|Canceled                         |  |          |  | (81,109     | ) |          |   | 81,109    
|                                 |  |           |  |             |   |           |   |           
|Outstanding at December 31, 2005 |  | 5,200,000 |  | 457,043     |   | 1,200,000 |   | 3,542,957 
|Authorized                       |  |          |  |            |   |          |   |          
|Granted                          |  |          |  | 143,334     |   | 80,000    |   | (223,334  
|Exercised                        |  |          |  |            |   |          |   |          
|Canceled                         |  |          |  | (11,333     | ) |          |   | 11,333    
|                                 |  |           |  |             |   |           |   |           
|Outstanding at December 31, 2006 |  | 5,200,000 |  | 589,044     |   | 1,280,000 |   | 3,330,956 
|Authorized                       |  |          |  |            |   |          |   |          
|Granted                          |  |          |  | 40,000      |   | 457,500   |   | (497,500  
|Exercised                        |  |          |  |            |   |          |   |          
|Canceled                         |  |          |  | (121,056    | ) | (260,000  | ) | 381,056   
|                                 |  |           |  |             |   |           |   |           
|Outstanding at December 31, 2007 |  | 5,200,000 |  | 507,988     |   | 1,477,500 |   | 3,214,512 
|                                 |  |           |  |             |   |           |   |           

87

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

11.  Stock-Based Compensation Plans (Continued)

A
summary of the Company's restricted stock activity and the weighted average grant date fair values follows:

Shares

Weighted Average
Fair ValueNonvested at December 31, 2004

233,329

$
15.00Granted

304,823


12.04Vested

(65,555
)

15.00Forfeited

(81,109
)

15.00Nonvested at December 31, 2005

391,488


12.69Granted

143,334


14.37Vested

(102,689
)

13.58Forfeited

(11,333
)

14.81Nonvested at December 31, 2006

420,800


12.99Granted

40,000


11.67Vested

(73,077
)

13.10Forfeited

(121,056
)

14.44Nonvested at December 31, 2007

266,667

$
12.10


The
total grant date fair value of restricted shares vested during the years ended December 31, 2005, 2006 and 2007 was approximately $1.0 million, $1.4 million and
$1.0 million, respectively, and the total market value of these shares on the dates vested was approximately $0.8 million, $1.5 million and $0.7 million, respectively.

A
summary of the stock-based compensation cost included in general and administrative expenses in the accompanying consolidated statements of income for the years ended
December 31, 2005, 2006 and 2007 follows (in thousands):

2005

2006

2007Restricted stock

$
1,053

$
1,529

$
948Stock options


186


951


907Total stock-based compensation expense

$
1,239

$
2,480

$
1,855


As
of December 31, 2007, the total compensation cost not yet recognized related to nonvested stock awards under the Company's plans is approximately $7.7 million. The
weighted average period over which this expense is expected to be recognized is approximately 4.7 years.

12. Commitments and Contingencies

Legal Proceedings

The Company is involved in a number of active lawsuits, including lawsuits arising out of actions taken by state regulatory authorities, and is involved in
various other legal proceedings with state and federal regulators. The Company is vigorously defending against all these actions. The amount of losses and/or the probability of an unfavorable outcome,
if any, cannot be reasonably estimated for these legal proceedings. Accordingly, no accrual has been recorded for any of these matters as of December 31, 2007.

88

---



Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

12. Commitments and Contingencies (Continued)



On February 27, 2007, Brenda McGinnis filed a putative class action in the Circuit Court of Clark County, Arkansas alleging violations of the Arkansas
usury law, the Arkansas Deceptive Trade Practices Act and a 2001 class action settlement agreement entered into by the Company's prior subsidiary in Arkansas. The complaint alleges that the Company's
current subsidiary made usurious loans under the Arkansas Check Cashers Act and seeks compensatory damages in amount equal to twice the interest paid on the loans, a declaration that the contracts are
void, enforcement of the 2001 class action settlement agreement, attorneys' fees and costs. Ms. McGinnis' claims are subject to an arbitration agreement. The trial court has denied the
Company's motion to compel arbitration and the Company will appeal that decision.



On July 3, 2007, Phyliss Garrett filed a motion for contempt in the Circuit Court of Clark County, Arkansas alleging a violation of the 2001 class action
settlement agreement entered into by the Company's prior subsidiary in Arkansas and incorporated into a court order. The relief sought by the plaintiff and the Company's defenses are substantially
similar to those at issue in the Brenda McGinnis lawsuit described above.



On May 31, 2007, Kelvin White and two other individuals filed a lawsuit in the Circuit Court of Ouachita County, Arkansas making substantially similar
allegations and seeking substantially similar relief to the Brenda McGinnis lawsuit described above. The Company's defenses are also substantially similar.



The Company, the Company's subsidiary, McKenzie Check Advance of Florida, LLC ("McKenzie"), and certain officers, directors and employees are defendants in
a putative class-action lawsuit commenced by former customers, Wendy Betts and Donna Reuter on January 11, 2001, and a third named class representative, Tiffany Kelly, in the Circuit Court of
Palm Beach County, Florida. This putative class action alleges that McKenzie, by and through the actions of certain officers, directors and employees, engaged in unfair and deceptive trade practices
and violated Florida's criminal usury statute, the Florida Consumer Finance Act and the Florida Racketeer Influenced and Corrupt Organizations Act. The suit seeks unspecified damages, and McKenzie or
the other defendants could be required to refund fees and/or interest collected, refund the principal amount of payday cash advances, pay multiple damages and pay other monetary penalties.
Ms. Reuter's claim has been held to be subject to binding arbitration, which the Company expects to proceed in parallel with this case. The trial court has denied the Company's motion to compel
arbitration of Ms. Kelly's claims and the Company has appealed that decision.



A second Florida lawsuit was filed on August 24, 2004 in the Circuit Court of Palm Beach County by former customers Gerald Betts and Ms. Reuter
against the Company, the Company's subsidiary,

89

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

12. Commitments and Contingencies (Continued)

Advance
America, Cash Advance Centers of Florida, Inc., and certain officers and directors. The allegations, relief sought and the Company's defenses are nearly identical to those alleged in
the first Betts and Reuter lawsuit.



On August 6, 2004, Tahisha King and James E. Strong, who were customers of BankWest, the lending bank for which the Company previously marketed, processed
and serviced payday cash advances in Georgia, filed a putative class action lawsuit in the State Court of Cobb County, Georgia against the Company, William M. Webster IV, the Company's Vice Chairman,
and other unnamed officers, directors, owners and "stakeholders," alleging various causes of action including that the Georgia subsidiary made illegal payday loans in Georgia in violation of Georgia's
usury law, the Georgia Industrial Loan Act and Georgia's Racketeer Influenced and Corrupt Organizations Act. The complaint alleges that BankWest was not the "true lender" and that the Company was the
"de facto" lender. The
complaint seeks compensatory damages, attorneys' fees, punitive damages and the trebling of any compensatory damages. The Company and the other defendants have denied the plaintiffs' claims and intend
to continue to resist plaintiffs' efforts to conduct class arbitration.



The Company's Georgia subsidiary is involved in another case in Georgia that, although not a class action lawsuit, contains essentially the same allegations as
the King and Strong case. On March 10, 2003, Angela Glasscock, a customer of BankWest, filed an adversary proceeding in the U.S. Bankruptcy Court for the Southern District of Georgia alleging
that the Company's Georgia subsidiary was making payday cash advances in Georgia in violation of the Georgia Industrial Loan Act. BankWest intervened into the case and subsequently both the subsidiary
and BankWest filed a motion for summary judgment, which was granted in September 2005. In its holding, the court ruled that BankWest was the "true lender." In April 2007, on appeal, the United States
District Court overturned the U.S. Bankruptcy Court's grant of summary judgment to the Company. Accordingly, this case will proceed to trial before the U.S. Bankruptcy Court. Although the amount in
controversy in the case is only $350, the underlying claims of Ms. Glasscock could serve as a basis for future claims against the Company.



On August 6, 2007, Cynthia Williams filed a class action lawsuit against the Company's Missouri subsidiary in the Circuit Court of St. Louis County,
Missouri alleging violations of certain Missouri loan laws and the Missouri Merchandising Practices Act. The complaint alleges the Company's subsidiary in Missouri exceeded the maximum lawful interest
rate, illegally limited the number of loan renewals, and failed to adequately reduce the principal amount of the loan when a customer obtained a loan renewal. The complaint seeks compensatory and
punitive damages, attorneys' fees, interest, costs and a constructive trust and equitable lien on all money paid by the class. The Company has removed the case to the United States District Court for
the Western District of Missouri and filed a motion to transfer the case to the United States District Court for the Eastern District of Missouri. The Company's motion was granted and, in response,
the Plaintiff dismissed the case voluntarily.

90

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

12. Commitments and Contingencies (Continued)



On July 27, 2004, John Kucan, Welsie Torrence and Terry Coates, each of whom was a customer of Republic Bank & Trust Company ("Republic"), the
lending bank for whom the Company previously marketed, processed and serviced payday cash advances in North Carolina, filed a putative class action lawsuit in the General Court of Justice for the
Superior Court Division for New Hanover County, North Carolina against the Company and Mr. Webster, alleging, among other things, that the relationship between the Company's North Carolina
subsidiary and Republic was a "rent a charter" relationship and therefore Republic was not the "true lender" on the payday cash advances it offered. The lawsuit also claims that the payday cash
advances were made, administered and collected in violation of numerous North Carolina consumer protection laws. The lawsuit seeks an injunction barring the subsidiary from continuing to do business
in North Carolina, the return of the principal amount of the payday cash advances made to the plaintiff class since August 2001, the return of any interest or fees associated with those advances,
treble damages, attorneys' fees and other unspecified costs. Plaintiffs have appealed the trial court's decision to compel arbitration.



On February 1, 2005, the Commissioner of Banks of North Carolina initiated a contested case against the Company's North Carolina subsidiary for alleged
violations of the North Carolina Consumer Finance Act. In December 2005, the Commissioner of Banks ordered that the Company's North Carolina subsidiary immediately cease and desist operating. In
accordance with the Commissioner of Banks' order, the Company's North Carolina subsidiary ceased all business operations on December 22, 2005. The Company has appealed this order.



On September 27, 2006, the Pennsylvania Department of Banking filed a lawsuit in the Commonwealth Court of Pennsylvania alleging that the Company's
Delaware subsidiary was providing lines of credit to borrowers in Pennsylvania without a license required under Pennsylvania law and with interest and fees in excess of the amounts permitted by
Pennsylvania law. In July 2007, the court determined that certain aspects of the Company's Choice Line of Credit required the Company to be licensed under Pennsylvania's Consumer Discount Company Act
("CDCA") and enjoined the Company from continuing its lending activities in Pennsylvania for so long as the CDCA violations continued and from collecting monthly participation fees. The Company has
appealed to the Pennsylvania Supreme Court.



On August 1, 2007, Sharlene Johnson, Helena Love and Bonny Bleacher filed a putative class action lawsuit in the United States District Court, Eastern
District of Pennsylvania against the Company and two of its subsidiaries alleging that they provided lines of credit to borrowers in Pennsylvania without a license required under Pennsylvania law and
with interest and fees in excess of the amounts permitted by Pennsylvania law. The complaint seeks, among other things, a declaratory judgment that the monthly participation fee charged to customers
with a line of credit is illegal, an injunction prohibiting the collection of the monthly participation fee and damages equal to three times the monthly participation fees paid by customers since June
2006. In January 2008, the trial court

91

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

12. Commitments and Contingencies (Continued)

entered
an order compelling the purported class representatives to arbitrate their claims on an individual basis, unless deemed otherwise by the arbiter.



On January 18, 2007, Raymond King and Sandra Coates, who were customers of BankWest, the lending bank for which the Company previously marketed, processed
and serviced payday cash advances in Pennsylvania, filed a putative class action lawsuit in the United States District Court, Eastern District of Pennsylvania alleging various causes of action,
including that the Pennsylvania subsidiary made illegal payday loans in Pennsylvania in violation of Pennsylvania's usury law, the Pennsylvania Consumer Discount Company Act, the Pennsylvania Unfair
Trade Practices and Consumer Protection Law, the Pennsylvania Fair Credit Extension Uniformity Act and the Pennsylvania Credit Services Act. The complaint alleges that BankWest was not the "true
lender" and that the Company was the "lender in fact." The complaint seeks compensatory damages, attorneys' fees, punitive damages and the trebling of any compensatory damages. In January 2008, the
trial court entered an order compelling the purported class representatives to arbitrate their claims on an individual basis, unless deemed otherwise by the arbiter.



Seven separate putative class actions have been filed in South Carolina against the Company's subsidiary, Advance America, Cash Advance Centers of South
Carolina, Inc., and several other unaffiliated defendants. John and Rebecca Morgan filed a complaint on August 27, 2007 in the Horry County Court of Common Pleas; Margaret Horne filed a
complaint on September 6, 2007 in the
Spartanburg County Court of Common Pleas; Tawan Smalls filed a complaint on September 10, 2007 in the Charleston County Court of Commons Pleas; Chadric and Lisa Wiley filed a complaint on
September 27, 2007 in the Richland County Court of Common Pleas; Mildred Weaver filed a complaint on September 27, 2007 in the Darlington County Court of Common Pleas; Lisa Johnson and
Gilbert Herbert filed a complaint on October 2, 2007 in the Georgetown County Court of Common Pleas; and Kimberly Kinney filed a complaint on October 12, 2007 in the Marion County Court
of Common Pleas. The allegations and relief sought are similar in each case. Plaintiffs allege that the Company's South Carolina subsidiary violated the South Carolina Deferred Presentment Services
Act and the Consumer Protection Code by failing to perform a credit check and evaluate a customer's ability to repay the advance. Each complaint seeks an injunction to prohibit the Company from
continuing its operations, the return of fees and interest, actual damages, punitive damages and attorneys' fees and costs. Each of the lawsuits has been removed to the United States District Court
for the District of South Carolina.



On September 12, 2007, Franciso Gonzalez filed a collective action lawsuit against the Company's subsidiary, Advance America, Cash Advance Centers of
Texas, Inc., in the United States District Court for the Southern District of Texas alleging violations of the Fair Labor Standards Act and Texas Pay Day Act. The complaint alleges the
Company's subsidiary in Texas failed to pay overtime wages to its employees. The complaint seeks compensatory and liquidated damages, attorneys' fees, interest and costs.

92

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

12.  Commitments and Contingencies (Continued)



The Company is also involved in other litigation and administrative proceedings that are incidental to its business, including contractual disputes, employee
claims for workers' compensation, wrongful termination, harassment, discrimination, payment of wages due and customer claims relating to collection practices and violations of state and/or federal
consumer protection laws.

Other Commitments and Contingencies

The Company is self-insured for certain elements of its employee benefits, including workers' compensation, but limits its liability through
stop-loss insurance. Self-insurance liabilities are based on claims filed and estimates of claims incurred but not reported.

Substantially
all center locations and certain office equipment are leased from third party lessors under operating leases. Total rent expense in 2005, 2006 and 2007 was
$58.2 million, $61.0 million and $66.5 million, respectively. As of December 31, 2007, minimum future lease commitments under the operating leases having
non-cancelable lease terms in excess of one year are (in thousands):

Operating Lease2008

$
62,7422009


46,4932010


26,8582011


11,6212012


5,094Thereafter


1,703Operating lease obligations

$
154,511


The
Company enters into agreements with vendors to purchase furniture, fixtures and other items used to open new centers. These purchase commitments typically extend for a period of two
to three months after the opening of a new center. As of December 31, 2007, the Company's purchase obligations totaled approximately $1.0 million.

Under
the terms of the Company's agreement with its new third-party lender in Texas, the Company is contractually obligated to reimburse the lender for the full amount of the loans and
certain related fees that are not collected from the customerssee Note 16.

13.  Related Party Transactions

The Company has entered into operating leases for centers, aircraft hangar space and other office and warehouse space with companies controlled by or affiliated
with the Company's Chairman and members of his family.

During
2005 and 2006, the Company periodically leased, on an hourly basis, airplanes owned by companies controlled by the Company's Chairman and/or Vice Chairman or in which they had
ownership interests.

93

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

13.  Related Party Transactions (Continued)

Additionally,
companies controlled by the Company's Chairman and/or Vice Chairman or in which they had ownership interests, provided pilots, fuel and other operating services for the
Company's aircraft.

The
Company's Chairman has a brother who is a partner of a law firm that provided the Company certain routine legal services during 2005, 2006 and 2007.

Under
a time-share arrangement, the Company's Chairman and Vice Chairman have used the Company's aircraft for private purposes in exchange for the Company's use of an
identical aircraft owned by the Company's Chairman and formerly owned, in part, by the Company's Vice Chairman. Included in accounts receivable at December 31, 2007 is a $20,000 net receivable
related to this arrangement.

Expenses
related to all transactions with related parties consisted of the following (in thousands):

2005

2006

2007Aircraft

$
579

$
390

$
183Center leases


53


51


53Office and warehouse space leases


59


93


61Legal


2


64


41Total

$
693

$
598

$
338


On
October 31, 2005, the Company completed the sale of one of its aircraft to a non-related party. As a result of this transaction, the Company recorded a loss of
approximately $1.5 million in 2005. For tax purposes, the Company recognized a gain of approximately $5.4 million in the fourth quarter 2005.

14.  Capital Stock

The Company's Amended and Restated Certificate of Incorporation authorizes 250 million shares of par value $.01 per share of common stock and
25 million shares of par value $.01 per share preferred stock. Each share of common stock is entitled to one vote.

On
May 4, 2005, the Company announced that its Board of Directors had approved a program authorizing the repurchase by the Company of up to $50.0 million of its outstanding
common stock. On August 16, 2006, the Company announced that its Board of Directors had approved an extension of the Company's stock repurchase program authorizing the Company to repurchase up
to $100.0 million of its outstanding common stock on and after that date. During the years ended December 31, 2005, 2006 and 2007, the Company repurchased, pursuant to its stock
repurchase program, 1,963,033, 2,820,782 and 6,512,462 shares of its common stock, respectively, at a cost of approximately $25.7 million, $40.1 and $67.0 million, respectively. For the
years ended December 31, 2006 and 2007, these amounts include 5,482 and 10,662 shares of common stock, respectively, which were surrendered by employees to satisfy their tax obligations with
respect to the vesting of shares of restricted stock awarded pursuant to the Company's 2004 Omnibus Stock Plan.

94

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

15.  Quarterly Financial Information (unaudited)

Quarterly financial information for the years ended December 31, 2007 and 2006 is presented below ($ in thousands, except per share data):

|                                                       |          | 2007                                                                 |        
|------------------------------------------------------ | -------- | -------------------------------------------------------------------- | -------
|
|
|Total revenues                                         |          | $                                                                    | 168,083
|Total center expenses                                  |          |                                                                      | 112,281
|                                                       |          |                                                                      |        
|Center gross profit                                    |          |                                                                      | 55,802 
|Total corporate and other expenses                     |          |                                                                      | 16,900 
|                                                       |          |                                                                      |        
|Income before income taxes                             |          |                                                                      | 38,902 
|Income tax expense                                     |          |                                                                      | 16,343 
|                                                       |          |                                                                      |        
|                                                       |          | Income before (income) loss of consolidated variable interest entity |        
|(Income) loss of consolidated variable interest entity |          |                                                                      | (243   
|                                                       |          |                                                                      |        
|                                                       |          | Net income                                                           |        
|                                                       |          |                                                                      |        
|Net income per common share                            |          |                                                                      |        
|                                                       | basic   |                                                                      | $      
|                                                       | diluted |                                                                      | $      

|
|

|                                                |          | 2006                                                          |        
|----------------------------------------------- | -------- | ------------------------------------------------------------- | -------
|
|
|Fees and interest charged to customers          |          | $                                                             | 143,092
|Marketing, processing and servicing fees.       |          |                                                               | 9,077  
|                                                |          |                                                               |        
|                                                |          | Total revenues                                                |        
|Total center expenses                           |          |                                                               | 102,033
|                                                |          |                                                               |        
|Center gross profit                             |          |                                                               | 50,136 
|Total corporate and other expenses              |          |                                                               | 14,911 
|                                                |          |                                                               |        
|Income before income taxes                      |          |                                                               | 35,225 
|Income tax expense                              |          |                                                               | 14,313 
|                                                |          |                                                               |        
|                                                |          | Income before income of consolidated variable interest entity |        
|Income of consolidated variable interest entity |          |                                                               | (485   
|                                                |          |                                                               |        
|                                                |          | Net income                                                    |        
|                                                |          |                                                               |        
|Net income per common share                     |          |                                                               |        
|                                                | basic   |                                                               | $      
|                                                | diluted |                                                               | $      

The
provision for doubtful accounts has previously been included in the Company's consolidated statements of income as a reduction of revenue but is now included in
center expenses for all periods presented.

95

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

16.  Transactions with Variable Interest Entities

The Company conducts business in Texas through a wholly owned subsidiary registered as a Credit Services Organization ("CSO") under Texas law. In connection with
operating as a CSO, the Company entered into a credit services organization agreement with an unaffiliated third-party lender in 2005. The agreement governed the terms by which the Company referred
customers in Texas to that lender, on a non-exclusive basis, for a possible extension of credit, processed loan applications and committed to reimburse the lender for any loans or related
fees that were not collected from such customers. During the fourth quarter of 2007, the Company terminated its agreement with this lender (the "former lender") and entered into a new agreement with
another unaffiliated third-party lender (the "new lender") with substantially similar terms and conditions as the CSO Agreement with the former lender.

The
Company had determined that the former lender was a variable interest entity ("VIE") under Financial Accounting Standards Board Interpretation No. 46 (Revised)
("FIN 46(R)") and had also determined that the Company was the primary beneficiary of this VIE. As a result, the Company consolidated the former lender into the Company's financial statements
as of December 31, 2006 and for the years ended December 31, 2005, 2006 and 2007 (for the period in 2007 prior to the CSO Agreement termination date).

The
Company has determined that the new lender is also a VIE but that the Company is not the primary beneficiary of this VIE. Therefore, the Company has not consolidated the new lender
as of December 31, 2007 or for any part of the year ended December 31, 2007.

The
impact of the consolidation of the former lender on the Company's December 31, 2006 consolidated balance sheet was to increase the following balance sheet accounts as follows
(in thousands):

2006Cash and cash equivalents

$
5,000Advances and fees receivable, net


33,713Accounts payable


5,815Accrued liabilities


358Non-controlling interest in variable interest entity


32,540


The
impact of the consolidation of the former lender on the Company's consolidated statements of income for the years ended December 31, 2005, 2006 and 2007 (for the period prior
to the termination date) was to increase (decrease) the following income statement accounts as follows (in thousands):

2005

2006

2007Total revenues

$
640

$
3,294

$
3,508Provision for doubtful accounts


(735
)

(1,856
)

(1,132
)Other center expenses


372


1,067


913Interest expense





1,036


2,517Income tax expense








504Income of consolidated variable interest entity


1,003


3,047


706


96

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Advance America, Cash Advance Centers, Inc.

Notes to Consolidated Financial Statements (Continued)

December 31, 2005, 2006 and 2007

16.  Transactions with Variable Interest Entities (Continued)

Under
the terms of the Company's agreement with its new third-party lender, the Company is contractually obligated to reimburse the lender for the full amount of the loans and certain
related fees that are not collected from the customers. As of December 31, 2007, the third-party lender's outstanding advances and interest receivable (which were not recorded on the Company's
balance sheet) totaled approximately $20.5 million, which is the amount the Company would be obligated to pay the third-party lender if these amounts were to become uncollectible. Additionally,
if these advances were to become uncollectible, the Company would also be required to pay the third-party lender all related NSF fees and late fees on these advances.

Because
of the Company's economic exposure for losses related to the third-party lender's advances and interest receivable, the Company has established an accrual for third-party lender
losses to reflect the Company's estimated probable losses related to uncollectible third-party lender advances. The accrual for third-party lender losses that was reported in the Company's balance
sheet at December 31, 2007 was approximately $4.6 million and was established on a basis similar to the allowance for doubtful accounts.

17.  Subsequent Events

On February 13, 2008, the Company's Board of Directors declared a cash dividend of $0.125 per share of common stock, payable on March 7, 2008 to
stockholders of record on February 26, 2008.

Additionally,
on February 13, 2008, the Company's Board of Directors approved an extension of the Company's stock repurchase program to cover an additional $75 million of
the Company's currently outstanding common stock, subject to bank approval of an additional $25 million beyond the $50 million permitted by the Eighth Amendment to the Company's credit
facility, which amendment was also entered into on February 13, 2008.

97

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ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

None.

ITEM 9A.    CONTROLS AND PROCEDURES.

Evaluation of Disclosure, Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and
procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) as of December 31, 2007. Based
upon this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 31, 2007, our disclosure controls and procedures are effective to ensure that
information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities
and Exchange Commission rules and forms and such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow
timely decisions regarding required disclosure.

Management's Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f)
under the Securities Exchange Act of 1934). Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States of America. Our internal control over financial reporting
includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect our transactions and dispositions of our assets;
(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of our financial statements in accordance with generally accepted accounting principles in
the United States of America, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors of the Company; and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our
management assessed the effectiveness of our internal control over financial reporting based on the framework inInternal ControlIntegrated
Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this assessment, management concluded that our internal control over
financial reporting was effective as of December 31, 2007.

The
effectiveness of the Company's internal control over financial reporting as of December 31, 2007 has been audited by PricewaterhouseCoopers LLP, an independent
registered public accounting firm, as stated in their report which appears in "Item 8. Financial Statements and Supplementary Data."

Additionally,
as required by Section 303A.12(a) of the New York Stock Exchange ("NYSE") Listed Company Manual, the Registrant's Chief Executive Officer filed a certificate with
the NYSE on June 25, 2007 reporting that he was not aware of any violation by us of the NYSE's Corporate Governance listing standards. The certifications of the President and Chief Executive
Officer and the

98

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Executive
Vice President and Chief Financial Officer under Section 302 of the Sarbanes-Oxley Act of 2002, regarding the quality of the Company's disclosure in this 2007 Annual Report on
Form 10-K, have been filed as exhibits 31.1 and 31.2 hereto.

ITEM 9B.    OTHER INFORMATION.

None.

99

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PART III

ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Executive Officers

Our executive officers, their ages at February 29, 2008, and their positions with us are set forth below. Our executive officers are elected by and serve
at the discretion of our Board of Directors.

|Name                     |  | Age |  | Position                                            
|------------------------ |  | --- |  | ----------------------------------------------------
|Kenneth E. Compton       |  | 55  |  | President and Chief Executive Officer               
|J. Patrick O'Shaughnessy |  | 42  |  | Executive Vice President and Chief Financial Officer

Kenneth E. Comptonhas served as our President and Chief Executive Officer since August 26, 2005. From February 1992 to February
2005, Mr. Compton was President of the Global Automotive Group for Milliken & Company, an international textile and chemical manufacturer headquartered in Spartanburg, South Carolina.
From June 1974 to February 1992 Mr. Compton served Milliken & Company in various management positions.

J. Patrick O'Shaughnessyhas served as our Executive Vice President and Chief Financial Officer since August 2007.
Mr. O'Shaughnessy has been an investment banker since 1992, most recently as a partner at Thomas Weisel Partners LLC ("Thomas Weisel"). Prior to joining Thomas Weisel,
Mr. O'Shaughnessy spent much of his career at Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ") and with Credit Suisse First Boston, where he remained after its acquisition of
DLJ until 2002.

Other Information

The information set forth under the captions "Election of our Board of Directors," "Principal StockholdersSection 16(a) Beneficial Ownership
Reporting Compliance" and "Corporate GovernanceMeeting and Committees of the Board of DirectorsAudit Committee" in the proxy statement for our 2008 annual meeting is
incorporated herein by reference.

We
have a Code of Business Conduct and Ethics that applies to all of our directors, officers and employees, including our principal executive officer, principal financial officer and
principal accounting officer. You can find our Code of Business Conduct and Ethics by going to the following website address: http://investors.advanceamerica.netand clicking "Code of Conduct." We will
post on our website
(http://www.advanceamerica.net) any amendments to the Code of Business Conduct and Ethics, as well as any waivers that are required to be disclosed by
the rules of either the U.S. Securities and Exchange Commission ("SEC") or the New York Stock Exchange. You can also obtain a printed copy of any of the materials referred to above without charge by
contacting us at the following address and requesting a copy:

| |  | Advance America, Cash Advance Centers, Inc.
Attention: Corporate Secretary
135 North Church Street
Spartanburg, South Carolina 29306
Telephone: 864-342-5600 |  | 
| |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | 

ITEM 11.    EXECUTIVE COMPENSATION.

Information contained under the captions "Executive and Director Compensation," "Compensation Committee Report" and "Corporate GovernanceMeetings and
Committees of the Board of DirectorsCompensation Committee Interlocks and Insider Participation" in the proxy statement for our 2008 annual meeting is incorporated herein by reference.

100

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ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.

The information set forth under the captions "Principal Stockholders" and "Executive and Director CompensationEquity Compensation Plans" in the proxy
statement for our 2008 annual meeting is incorporated herein by reference.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.

The information set forth under the captions "Certain Transactions" and "Corporate GovernanceIndependent Directors" in the proxy statement for our
2008 annual meeting is incorporated herein by reference.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES.

Information contained under the caption "Appointment of Our Independent Auditors" in the proxy statement for our 2008 annual meeting is incorporated herein by
reference.

PART IV

ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

(a)(1)  Financial Statements

The information required by this Item is included in "Item 8. Financial Statements and Supplementary Data."

(a)(2)  Financial Statement Schedules

All schedules for which provision is made in the applicable accounting regulations of the SEC have been omitted because they are not required under the related
instructions, are not applicable, or the information has been provided in the consolidated financial statements or the notes thereto, included in "Item 8. Financial Statements and Supplementary
Data."

(a)(3)  Exhibits:

The exhibits to this report are listed in the Exhibit Index included elsewhere herein. Included in the exhibits listed are the following exhibits that constitute
management contracts or compensatory plans or arrangements of the Company:

|        |  |                                                                                                                                              
|------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------
|10.2(a) |  | 2004 Omnibus Stock Plan.                                                                                                                     
|10.2(b) |  | Form of Restricted Stock Agreement.                                                                                                          
|10.2(c) |  | Form of Nonqualified Stock Option Agreement.                                                                                                 
|10.3    |  | Form of Registration Rights Agreement.                                                                                                       
|10.4    |  | Nonqualified Stock Option Agreement between Advance America, Cash Advance Centers, Inc. and Kenneth E. Compton, dated as of October 27, 2005.
|10.5    |  | Restricted Stock Agreement between Advance America, Cash Advance Centers, Inc. and Kenneth E. Compton, dated as of October 27, 2005.         
|10.7    |  | Advance America, Cash Advance Centers, Inc. Policy Regarding Receipt of Company Stock in Lieu of Cash Director's Fees.                       
|10.8    |  | Description of 2006 Cash Bonus Arrangement for Named Executive Officers.                                                                     

101

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|10.9  |  | Description of Compensation Arrangement for Non-executive Directors.                                                                       
|----- |  | -------------------------------------------------------------------------------------------------------------------------------------------
|10.13 |  | Summary of Terms of Arrangement for Personal Use of Aircraft by Kenneth E. Compton.                                                        
|10.14 |  | Description of 2007 Cash Bonus Arrangement for Named Executive Officers.                                                                   
|10.15 |  | Separation Agreement and General Release between Advance America, Cash Advance Centers, Inc. and John I. Hill, dated as of August 28, 2007.
|10.16 |  | Offer letter between Advance America, Cash Advance Centers, Inc. and Patrick O'Shaughnessy, dated as of August 20, 2007.                   
|10.17 |  | Description of 2008 Cash Bonus Arrangement for Named Executive Officers.                                                                   

(b)  Exhibits

|Exhibit
Number |  | Description                                                                                                                                                                                                                                                                
|-------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3(i)           |  | Amended and Restated Certificate of Incorporation of the registrant (incorporated herein by reference to Exhibit 3.1 to Advance America, Cash Advance Centers, Inc.'s Registration Statement, on Form S-1,
Registration No. 333-118227 (the "IPO Registration Statement")).
|3(ii)          |  | Amended and Restated Bylaws of the registrant effective as of October 24, 2007 (incorporated herein by reference to Exhibit 3.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K dated October 24,
2007).                                       
|4.1            |  | Specimen common stock certificate (incorporated herein by reference to Exhibit 4.1 to the IPO Registration Statement).                                                                                                                                                     
|10.1(a)        |  | Amended and Restated Credit Agreement, dated as of July 16, 2004 (the "2004 Credit Facility") (incorporated herein by reference to Exhibit 10.1 to the IPO Registration Statement).                                                                                        
|10.1(b)        |  | First Amendment, dated as of November 29, 2004, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1(b) to Advance America, Cash Advance Centers, Inc.'s Annual Report on Form 10-K for the year ended
December 31, 2005 (the "2005 10-K")).      
|10.1(c)        |  | Second Amendment, dated as of December 31, 2004, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1(c) to the 2005 10-K).                                                                                                                       
|10.1(d)        |  | Third Amendment, dated as of May 11, 2005, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1(d) to the 2005 10-K).                                                                                                                             
|10.1(e)        |  | Fourth Amendment, dated as of June 23, 2005, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1(e) to the 2005 10-K).                                                                                                                           
|10.1(f)        |  | Fifth Amendment, dated as of August 16, 2006, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on August 16,
2006).                                         
|10.1(g)        |  | Sixth Amendment, dated as of January 12, 2007, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1(g) to Advance America, Cash Advance Centers, Inc.'s Annual Report on Form 10-K for the year ended
December 31, 2006.                          
|10.1(h)        |  | Seventh Amendment, dated October 17, 2007, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007.                          

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|10.1(i) |  | Eighth Amendment, dated February 13, 2008, to the 2004 Credit Facility (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on February 14, 2008
(the "February 2008 8-K")).                                                 
|------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.2(a) |  | 2004 Omnibus Stock Plan (incorporated herein by reference to Exhibit 10.5(a) to the IPO Registration Statement).                                                                                                                                                                                            
|10.2(b) |  | Form of Restricted Stock Agreement (incorporated herein by reference to Exhibit 10.5(b) to the IPO Registration Statement).                                                                                                                                                                                 
|10.2(c) |  | Form of Nonqualified Stock Option Agreement (incorporated herein by reference to Exhibit 10.3 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on November 3, 2005 (the "November 2005
8-K")).                                                                             
|10.3    |  | Form of Registration Rights Agreement (incorporated herein by reference to Exhibit 10.6 to the IPO Registration Statement).                                                                                                                                                                                 
|10.4    |  | Nonqualified Stock Option Agreement between Advance America, Cash Advance Centers, Inc. and Kenneth E. Compton, dated as of October 27, 2005 (incorporated herein by reference to Exhibit 10.1 to the November 2005 8-K).                                                                                   
|10.5    |  | Restricted Stock Agreement between Advance America, Cash Advance Centers, Inc. and Kenneth E. Compton, dated as of October 27, 2005 (incorporated herein by reference to Exhibit 10.2 to the November 2005 8-K).                                                                                            
|10.6    |  | Form of Indemnification Agreement (incorporated herein by reference to Exhibit 10.11 to the IPO Registration Statement).                                                                                                                                                                                    
|10.7    |  | Advance America, Cash Advance Centers, Inc. Policy Regarding Receipt of Company Stock in Lieu of Cash Director's Fees (incorporated herein by reference to Exhibit 99.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on
Form 8-K filed on February 23, 2006).                            
|10.8    |  | Description of 2006 Cash Bonus Arrangement for Named Executive Officers (incorporated herein by reference to Exhibit 10.2 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on July 27, 2006 (the
"July 2006 8-K")).                                                        
|10.9    |  | Description of Compensation Arrangement for Non-executive Directors (incorporated herein by reference to Exhibit 10.3 to the July 2006 8-K).                                                                                                                                                                
|10.10   |  | Aircraft Dry Lease by and between Advance America, Cash Advance Centers, Inc. and Arizona, LLC, dated as of May 9, 2006 (incorporated herein by reference to Exhibit 10.2 to Advance America, Cash Advance Centers, Inc.'s
Current Report on Form 8-K filed on November 22, 2006 (the "November 2006 8-K")).
|10.11   |  | Aircraft Dry Lease by and between Advance America, Cash Advance Centers, Inc. and Arizona, LLC, dated as of June 15, 2005 (incorporated herein by reference to Exhibit 10.3 to the November 2006 8-K).                                                                                                      
|10.12   |  | Summary of Terms of Reciprocal Use Agreement by and between Advance America, Cash Advance Centers, Inc. and Arizona, LLC (incorporated herein by reference to Exhibit 10.1 to the November 2006 8-K).                                                                                                       
|10.13   |  | Summary of Terms of Arrangement for Personal Use of Aircraft by Kenneth E. Compton (incorporated herein by reference to Exhibit 10.4 to the November 2006 8-K).                                                                                                                                             

103

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|10.14    |  | Description of 2007 Cash Bonus Arrangement for Named Executive Officers (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on February 26,
2007).                                                                    
|-------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.15    |  | Separation Agreement and General Release between Advance America, Cash Advance Centers, Inc. and John I. Hill, dated as of August 28, 2007 (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers,
 Inc.'s Current Report on Form 8-K filed on September 7, 2007).
|10.16    |  | Offer letter between Advance America, Cash Advance Centers, Inc. and Patrick O'Shaughnessy, dated as of August 20, 2007 (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Current
Report on Form 8-K filed on August 24, 2007).                      
|10.17    |  | Description of 2008 Cash Bonus Arrangement for Named Executive Officers (incorporated herein by reference to Exhibit 10.1 to Advance America, Cash Advance Centers, Inc.'s Current Report on Form 8-K filed on February 20,
2008).                                                                    
|21.1     |  | Subsidiaries of the registrant.                                                                                                                                                                                                                                                                       
|23.1     |  | Consent of PricewaterhouseCoopers LLP.                                                                                                                                                                                                                                                                
|31(i)(A) |  | Certification of Principal Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities and Exchange Act of 1934, as amended.                                                                                                                                                     
|31(i)(B) |  | Certification of Principal Financial Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities and Exchange Act of 1934, as amended.                                                                                                                                                     
|32.1     |  | Certification of Chief Executive Officer of Advance America, Cash Advance Centers, Inc. pursuant to 18 U.S.C. Section 1350 (Adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002).                                                                                                       
|32.2     |  | Certification of Chief Financial Officer of Advance America, Cash Advance Centers, Inc. pursuant to 18 U.S.C. Section 1350 (Adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002).                                                                                                       

(c)  Financial Statement Schedules

None.

104

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, on the 29th day of February, 2008.

| |  | ADVANCE AMERICA, CASH ADVANCE CENTERS, INC.
| |  | -------------------------------------------
| |  | By:                                        

Pursuant
to the requirement of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on
the dates indicated.

|Signature                                           |  | Title                                                                                                                            |  | Date             
|--------------------------------------------------- |  | -------------------------------------------------------------------------------------------------------------------------------- |  | -----------------
|                                                    |  |                                                                                                                                  |  |                  
|/s/GEORGE D. JOHNSON, JR.George D. Johnson, Jr.     |  | Chairman of the Board and Director                                                                                               |  | February 29, 2008
|/s/WILLIAM M. WEBSTER, IVWilliam M. Webster, IV     |  | Vice Chairman of the Board and Director                                                                                          |  | February 29, 2008
|/s/KENNETH E. COMPTONKenneth E. Compton             |  | President and Chief Executive Officer (Principal Executive Officer) and Director                                                 |  | February 29, 2008
|/s/J. PATRICK O'SHAUGHNESSYJ. Patrick O'Shaughnessy |  | Executive Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer) and Director |  | February 29, 2008
|/s/STEPHEN K. BENJAMINStephen K. Benjamin           |  | Director                                                                                                                         |  | February 29, 2008
|/s/ROBERT H. CHAPMAN, IIIRobert H. Chapman, III     |  | Director                                                                                                                         |  | February 29, 2008
|/s/THOMAS E. HANNAHThomas E. Hannah                 |  | Director                                                                                                                         |  | February 29, 2008

105

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|/s/DONOVAN A. LANGFORD, IIIDonovan A. Langford, III |  | Director |  | February 29, 2008
|--------------------------------------------------- |  | -------- |  | -----------------
|/s/W. OLIN NISBETW. Olin Nisbet                     |  | Director |  | February 29, 2008

106

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