Proposal to Provide Essential Air Service at

Jackson, Tennessee

Docket DOT-OST-2000-7857

November 24, 2014

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

Leads to Success

The position Jackson currently finds itself in we have faced before as a partner with another EAS community, 

Jonesboro, Arkansas. As we did in Jonesboro, we are prepared to step up to the challenge in your community. 

A great new hub and low-cost fares will create excitement and draw customers back to your airport. The 

Cessna Grand Caravan has the comfortable, spacious, well-appointed cabin needed to attract and retain 

travelers and it is right-sized for this rebuilding period. Reliable schedules and outstanding customer service 

will generate the customer loyalty and repeat business that is our common goal and puts us on the path to 

success.

As in Jonesboro, McKellar-Sipes Regional Airport is a non-sterile airport. Our approach to this challenge is to 

offer non-sterile service to accommodate the current absence of TSA. As a further provision, our non-sterile 

service includes dedicated shuttle van service at Lambert St. Louis International Airport. Our private shuttle will 

increase the ease of travel for our passengers and simplifies the process of connecting to other carriers.

Air Choice One has shown our commitment to serving Jackson through pursuits of this and previous EAS 

contracts. In those previous pursuits Jackson elected to go in another direction -- selecting other carriers. 

Those less determined might have given up; however, Air Choice One has remained focused on Jackson. We 

believe we are the right carrier for your city and we are committed to doing right by your city. We look forward 

to becoming your EAS partner!

11/24/2014
Our Commitment

Leads to Success

AVERAGE ENPLANEMENTS: At the 

2011 RFP, Jonesboro was averaging 

1.5 enplanements per day. Following 

Air Choice One’s first full operating 

year (ended March, 2013) Jonesboro 

averaged 16.5 daily enplanements 

exceeding the DOT minimum of 10 

per day by 65%. 

By improving service reliability, 

introducing each community to a new 

hub, offering VIP travel at a 

reasonable price, and implementation 

of an aggressive marketing plan we 

believe we will achieve similar results 

in Jackson.

AVERAGE PER PASSENGER SUBSIDY: Also in the 2011 RFP, Jonesboro’s average per passenger subsidy for the 12 

months ended January, 2011, was $840. For the period ending September, 2013, the average had been reduced to $177 

representing an enormous improvement.

Jackson has reported year over year declines in most recent enplanement numbers. Air Choice One believes there is 

untapped potential.

11/24/2014
Our Commitment

Leads to Success

ST. LOUIS LAMBERT INTERNATIONAL

GREAT CONNECTIONS TO LOW PRICE CARRIERS!

Terminal 1,

Gate C1

St. Louis Lambert At A Glance

• Serving Nearly 13 Million Passengers (2013) 

• 64 destinations (June 2014)

• 11 Carriers (June 2014)

11/24/2014
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local and destination airport to raise awareness about your communities’ air service 

and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handling

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements

• Provide Telephone and Internet Service

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

• High Visibility Presence on City Website(s) and Electronic Signage

• LAMBERT ST. LOUIS INTERNATIONAL AIRPORT (STL) INITIATIVES 

• Aggressively pursuing EAS Communities Through Partnership Programs

– Local Visits and Financial Support

– Annual EAS Summit Held at STL Airport

– STL Currently Supports Over 30 Daily Flights to Nine EAS Communities

• EAS Communities Partnering With STL Have Benefited From a Steady Increase in Ridership

• Provide Marketing Funds to Both Air Choice One and the Local Community

• Market Vacation Packages to STL and Beyond and to Local Communities From STL

11/24/2014
Marketing Growth Strategy -

New Hub, New Opportunities

NON-STERILE OPERATION

Due to absence of TSA services in the local community, we have made arrangements 

for non-sterile service at St. Louis Lambert International Airport. 

ST. LOUIS SHUTTLE SERVICE

To enhance our hassle-free travel 

experience Air Choice One provides ramp 

side transfer service to and from all 

concourses for connecting flights at 

Lambert St. Louis International Airport. 

11/24/2014
Air Choice One reinvests in our served communities and will grow ridership

• TRADITIONAL MEDIA

• Radio-Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print-Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• You Tube/Videos 

• INTERACTIVE

• Contests

• EVENTS AND SPONSORSHIPS

• Charitable Support to Resident Organizations and Local Chapters of National Non-Profit Organizations

• Business/Community Support through Golf Tournaments, Business Luncheons, Air Shows, etc.

• COMMUNITY TICKET OFFICE

Market Growth Strategy –

Marketing Investment

11/24/2014
Market Growth Strategy – Pricing & 

Accessibility

Air Choice One offers the right price for the right ticket at the right time and offers many convenient ways to book your travel through 

our website, toll-free calling, local travel agencies, and online booking sites.

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE

• We work hard to establish a winning 

price point through targeted market 

analysis. We take all factors into 

consideration and enter the market with 

low fares. 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport

• On-Going Affordable Fares = Full 

Planes!

• We believe consistent pricing builds 

consumer confidence

• CONVENIENT OPTIONS MAKE BOOKING 

TRAVEL A SNAP!

• www.airchoiceone.com

• Call us at 1-866-I-FLY-VIP

• Visit your local Travel Agent

• Find us on Travelocity, Expedia, 

Priceline, Kayak and more

11/24/2014
Look At Us Grow!

By working hard to deliver on common goals Air Choice One 

demonstrates our commitment to our EAS communities 

everyday. That commitment has been recognized by our 

community partners.

Burlington, IA 4 Year Contract Extension

Decatur, IL 4 Year Contract Extension

Jonesboro, AR 4 Year Contract Extension

Ironwood, MI New Service As Of July 7, 2014

Mason City, Iowa New Service As of November 17, 2014

Fort Dodge, Iowa New Service Starting February, 2015

11/24/2014
Options Index

Jackson, Tennessee

OPTION 1, 2 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Jackson, Tennessee – Lambert St. Louis International Airport

Cessna Grand Caravan 18 Round Trips Per Week

11/24/2014
Operation Revenues

MKL-STL Revenues $ 445,900

Other Revenues 4,459

Total Operating Revenues $ 450,359

Direct Operating Expenses

Flying Operations $ 315,744

Fuel and Oil 535,331

Maintenance 447,227

Aircraft Leases 425,000

Total Direct $1,723,302

Marketing 50,000

Indirect 629,224

Total Operating Expenses $2,402,526

Operating Loss $1,952,167

Profit Element (5% total Oper. Exp.) 120,126

Compensation Required $2,072,293

Compensation per PAX $228

Compensation per Departure $1,126

Jackson, Tennessee – Cessna Grand Caravan

Option 1: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jackson, Tennessee – Lambert St. Louis International Airport – Caravan

# Passengers: 9,100

Average Fare: $49.00

Departures: 1,840

Block Hours: 1,988

Revenue Passenger Miles: 2,102,100

Available Seat Miles: 3,390,267

Departure Arrival

Representative Schedule (Mon-Fri)

MKL 7:00 AM STL 8:20 AM

STL 9:25 AM MKL 10:45 AM

MKL 12:00 PM STL 1:20 PM

STL 2:30 PM MKL 3:50 PM

MKL 5:00 PM STL 6:20 PM

STL 7:00 PM MKL 8:20 PM

Representative Schedule (Sat)

MKL 9:00 AM STL 10:20 AM

STL 5:00 PM MKL 6:20 PM

Representative Schedule (Sun)

MKL 9:00 AM STL 10:20 AM

STL 11:30 AM MKL 12:50 PM

MKL 2:00 PM STL 3:20 PM

STL 7:00 PM MKL 8:20 PM

11/24/2014
Air Choice One Has The Keys

To Your Success

ALL SEATING

FIRST CLASS

11/24/2014