MinnesotaCCRPilotStudyJuly11,2012MinnesotaDepartmentofHealthDrinkingWaterProtectionCCRPilotingObjectives•MeetSDWArequirements:DistributeCCR•SeekmethodsthataremoreorequallyeffectiveincommunicatingCCRinformation•Familiarizeresidentswithutility/communitywebsite•MakeCCRmoreaccessibletothepublic•Wasteandcostreduction‐paper/printing/postage•Evaluate/providedatasupportingCCRRulerevisionUtilityParticipation•CommunityPublicSystems(CPWSs)servingaCommunityWaterSystems(CPWSs)servingpopulationof10,000orgreater•Costsavingincentive– systemsarerequiredbytheCCRRuletoindividuallydistributeapapercopyCCRtotheircustomers•CoordinatewithMDHdelivery&timelinesCoordinateondeliverymethodtimelines•AssistMDHwithpost‐CCR‐deliverysurvey•MDHprovidespostae‐paidsurveymailerstobere‐gdistributedbyCPWSstocustomers•PostcardsurveysreturnedtoMDHforevaluation/analysisTimelineforYearOneOctober2011October2011‐December2011January2012‐May2012May1,2012‐June30,2012June1,2012‐July31,2012August1,2012‐October31,2012li ifhdd bMDHtosoctparticipationfrom86CPWSsservingapopulationof10,000/greaterCPWSstonotifyMDHoftheirintenttoparticipateandmethodofdeliveryMDHtohostgroupmeetings,preparesystem‐specificCCR,postcardnoticeforPWSs review/approvalMDHprovidespost‐CCR‐deliverysurveymailerstoPWSsCPWSstodistributesurveymailerswithin3weeksofCCRdelivery/postingMDHtopreparereporttoEPAR5and86CPWSsCPWSstoselect/describedeliverymethodwithcost‐savingMDHdesign/printthepost‐CCR‐deliverysurveymailers:Yellow:WebCCRNoticeSurveymailersarecolor‐codedforeachmethodgroup;tobereturnedaspostage‐MDHtocollectreturnedsurveysandcompileresultsandfindingsMDHtopreparefor2ndyeartrialandprovideassistancetonewparticipantsestimateBlue:traditionalGreen:email/e‐billpaidpostcardsDeliveryMethodOptions•1)CCRWeb‐postingNoticeusing:postcard,newsletter,billinsert,orbillstuffer–Goinggreen,web‐postinginsteadofmailinghardcopy–Internetaddressof‐postingwebsiteInternetaddresstheCCRepostingwebsite–ContactforpapercopyCCRrequests–Noteapplicableviolation(s),A.L.exceedance,SDWAcompliancestatus)•2Email,e‐bill,otherformsofelectronicdelivery–ResidentstoconfirmthereceiptofCCRe‐Notice–Webpagecounter–HousingofficetoreleaseCCRtostudent/renter’se‐account•3)TraditionaldeliveryAreWeReady?•80participantsfrom86CPWSsinvitedtoparticipate–Traditional:38–CCRNoticeusingpostcard/newsletter/billinsert:36•Estimatedaveragesavingpersystem=$3,311•EstimatedsavingforPWSrangingfrom$250to$6,500–Electronicdeliverycombinedwithothermethods:6•Estimatedaveragesavingpersystem=$2,429$$•EstimatedsavingforPWSrangingfrom0to18,000•Aninternetsearchofthe2010CCR/WaterQualityReportF dCCRi–ounweb‐postngsofall86systems–E‐deliverycapability:e‐accountsetup,e‐bill,e‐notice–Outreachcapabilities:twitter,Facebook,city/utilityblogsExamplePostcardNoticeofaPostcard2011CONSUMERCONFIDENCEREPORTCitfitPWSID1020032yoLexngon,1020032DearCustomers,InanefforttoGoGreenyourcommunitywatersupplyisnowpostingthe2011DrinkingWaterReport(CCR)onthewebinlieuofsendingtherepottoyoubymail.•In2011yourpublicwatersupplyexceededtheleadactionlevel•Optional‐In2011nocontaminantsweredetectedatlevelsthatviolatedfederaldrinkingwaterstandardsPleasegoto:www.webaddresshere.comtoviewtheCCRorannualwaterqualityreport.YoucanalsocontactXXX/XXX‐XXXXtorequestapapercopyofthereport.ExampleBill‐insertNoticeExampleofaSPRWSmeetsallstandardsfordrinkingwaterquality.Toreadthefullwaterqualitywww stpaul gov/waterqualityInaneffortqualityreport,gotowww.stpaul.gov/waterquality.to'gogreen,'papercopiesareonlyavailableuponrequestat651‐266‐6350.•SPRWSsatisfacelosestándarescalidadpotablesatisfacetodosestándaresdecalidaddeaguapotable.Porfavordiríjaseawww.stpaul.gov/waterqualityparaleerelreportecompletodecalidaddelagua.Copiasenpapeldelreportesolamenteestándisponiblesllamandoal651‐266‐6350.•SPRWSwaxaylakulantaadhamaanheerarkaudagsantayadabiyahalacabo.Siaaduakhrisiddhamaanwarbixintakusaabsantayadabiyaha,tagwww.stpaul.gov/waterquality.Waxaalahelikaraakoobiyadawarqadahamarkalagacodsadotel.651‐266‐6350.codsado•SPRWSuatauzoorawslitagnrhocovquagntawmdejzoohaus.Xavnyeemtsabntawvceebtoomtagnrhotxogdejzoohaus,musrauwww.stpaul.gov/waterquality.Tsuasmuajcovntawvluamtawmyognugtxogntawm651‐266‐6350.Post‐CCR‐DeliverySurvey•AdministeredbyMDHs e ed–MDHprovidespostage‐paidsurveymailerstoPWSs–PWSsdistributemailerstoanumberofrandomselectcustomers,within3weeksofdistributingtheCCR–Postage‐paidsurveystobereturnedtoMDH•6000mailerssent,aimingfor95%statisticalsignificantconfidencelevel(assume30%returnrate)C ld dfd•oor‐coeormethoused,with6questions•Tear‐offalonedottedline,mailbacktoMDHaspostage‐paidpostcardsPreliminaryResultsonDeliveryResultsCCRDeliveryQ1‐CCR/CCRNotificationReceivedNotificationReceived(N=585)E‐mail/E‐billnotification3%NotsureDidnotReceive26%Newsletter/bill30%insert/postcard16%PaperCCR25%CCRorNotificationReceivedbyColorCodes(N585)=Yellow‐CCRURLBlue‐PaperCCRGreen‐email/ebill2452704031924448775227094615175213//E‐mailE‐billnotificationNewsletter/billinsert/postcardPaperCCRNotsure DidnotReceivePreliminaryResultsReadershiponReadershipQ2‐CCRReadership(N=435)SkimthruitQ2CCRReadership(N435)Skimthruit33%Disposew/oreadingReadtheCCR21%p/g9%N/A37%ReadershipbyColorCodes(n=435)Yellow‐CCRURLBlue‐PaperCCRGreen‐email/ebill5234153140608937521115123816ReadtheCCR Skimthruit Disposew/oreading N/APreliminaryResultsonComprehensionQ3WasCCRClear&Understandable?(N=435)Yes47%N/A41%No12%PreliminaryResultse‐BillPreliminaryResultsonUseE‐BillOptionvs.Usen=585)(Q4Q5305259145135173153YesNo NotsureQ4:IsE‐BillOptionAvailable?(n=585)Yellow‐CCRURLBlue‐PaperCCRGreen‐email/ebill1221078685765039911YesNo NotsureQ5:WillYouView/AccessCCRviaE‐Bill?110Yellow‐CCRURLBlue‐PaperCCRGreen‐email/ebill1008593496848201285YesNo NotsurePreliminaryResultsPreferenceonPreferenceQ6‐PreferredCCRDeliveryMethod(N689)Community=689)PaperCCR44%newsletter/localpaper10%CCRURLviapostcardorbillinsert/stufferE‐mail/E‐billinsert/stuffer11%Email/Ebillnotification34%350PreferredDeliveryMethodbyColorCodes(N=689)2825030011111115020092167213437144501004426370URLNoticeviapostcardorbillinsert/stufferE‐mail/E‐billnotificationPaperCCRCommunitynewsletter/localpaperYellow‐CCRURLBlue‐PaperCCRGreen‐email/ebillDescriptiveResponsesfromQ6f dh dPreerreDeliveryMetosE‐CCR/WebPostingPaperCCRCCR/WebPosting•IhavenoPC,doreadallthingsthatcomethrumail•Preferthecheapestmethod•Emailorebillnotificationifitis•IhaveautopaybutnoPC•Ireceiveebillbutoftendon’treadnoticesattachedEmailorebillnotificationifitislabeledVERYCLEARLY•Wouldbehappytoclickalinkwhenpayingbillon‐line•Morelikelytoreaditwhenitiswithitemsofinterestlikecommunityfunevents•Emailsistooeasytodelete•Iwanttoknowthatmywaterissafe;won'tspendmuchtimeonitunlessthereisaproblem•Stopspendingmoneyon•Emailsistooeasytodelete•Attachtoutilitybill/invoice•It’sadequatethewayitis,nomoreelectronics!•Stopspendingmoneyonuselesspaperwork!•Useweb,Facebook,twitters,andothersocialmedia!moreelectronics!andothersocialmedia!E‐Deliveryvs.TraditionalTraditionalDidnot142"Green"SurveyCardsReturned165"Blue"SurveyCardsReturnedE‐mail/E‐billnotification9%DidnotReceive31%E‐mail/E‐billnotification1%Notsure24%DidnotReceive19%NewsletterBill‐insertPostcard6%Notsure37%1%NewsletterBill‐insertP dPaperCCR43%6%PaperCCR17%Postcard13%E‐Deliveryvs.TraditionalTraditionalPaperCCRReadership(n=134)E‐mail/E‐billReadershipSkimthruit39%ReadtheSkimthruit32%(n=142)ReadtheCCR28%39%ReadtheCCR15%Disposew/oreading8%Disposew/oreading12%N/AN/A25%41%E‐Deliveryvs.TraditionalTraditionalPreferredDeliveryMethodPreferredDeliveryMethodPreferredDelivery(n=203)PreferredDeliveryMethod(n=157)Communitynewsletter‐localpaper18%PaperCCR18%Communitynewsletter‐localpaper2%Notificationbypostcard/bill‐insert10%PaperCCR55%NotificationE‐mail/E‐billnotificationE‐mail/E‐billnotification17%bypostcardorbillinsert9%71%17%