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 Department of Health and Human Services Office of the Secretary [Document Identifier: OS-0990—New; 30-day Notice]
 AGENCY: Office of the Secretary, HHS. In compliance with the requirement of section 3506(c)(2)(A) of the Paperwork Reduction Act of 1995, the Office of the Secretary (OS), Department of Health and Human Services, is publishing the following summary of a proposed collection for public comment. Interested persons are invited to send comments regarding this burden estimate or any other aspect of this collection of information, including any of the following subjects: (1) The necessity and utility of the proposed information collection for the proper performance of the agency's functions; (2) the accuracy of the estimated burden; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) the use of automated collection techniques or other forms of information technology to minimize the information collection burden. To obtain copies of the supporting statement and any related forms for the proposed paperwork collections referenced above, e-mail your request, including your address, phone number, OMB number, and OS document identifier, to 
                    *Sherette.funncoleman@hhs.gov*, or call the Reports Clearance Office on (202) 690-5683. Send written comments and recommendations for the proposed information collections within 30 days of this notice directly to the OS OMB Desk Officer; faxed to OMB at 202-395-6974. *Proposed Project:*
                     Evaluation of the Parents Speak Up National Campaign (PSUNC): National Media Tracking Surveys. OMB No. 0990-NEW—Office of Public Health and Science, Office of Population Affairs, Office of Adolescent Pregnancy Programs. *Abstract:*
                     The OS proposes to conduct a national media tracking survey as part of the Parents Speak Up National Campaign. The U.S. Department of Health and Human Services (USDHHS) launched the Parents Speak Up National Campaign (PSUNC) in June 2007. This national public education campaign is designed to encourage parents of pre-teens and teens to talk to their children early and often about waiting to have sex. The campaign includes public service announcements (PSA) and print advertisements that guide parents to the 
                    *http://4parents.gov*
                     Web site. The specific aim of this study is to determine the effectiveness of the PSUNC messages by measuring parents' awareness of, reactions to, and receptivity to specific PSUNC advertising. In partnership with Knowledge Networks, an online panel based on a random-digit-dial sample of the full United States population, a probability baseline sample will be selected of 2,000 parents of children aged 10 to 14. Key research questions include changes in the following outcomes: Perceived risks from teen sexual activity, perceived susceptibility, attitudes towards teen sexual activity, self-efficacy to talk to their child, outcome efficacy, perceived value of delayed sexual activity, and parent-child communication about sex. Parents will self-administer the questionnaire at home on personal computers. Estimated One-Year Annualized Burden Table
Forms
                             (if necessary)
Type of respondent
Number of 
                             respondents
Number of 
                             responses per respondent
Average 
                             burden hours  
                             per response
Total burden hoursFall 2009 Media Tracking Survey (un-retained for follow-up)
Parents of children ages 10-14
1,000
1
24/60
400Fall 2009 and Spring/Fall 2010 Media Tracking Surveys (retained for follow-up)
Parents of children ages 10-14
1,000
2
24/60
800Total

2,000


1,200
 Seleda Perryman, Office of the Secretary, Paperwork Reduction Act Reports Clearance Officer.


[FR Doc. E9-7654 Filed 4-3-09; 8:45 am] BILLING CODE 4150-03-P