EX-4.C.10





 Exhibit 4 (C) (10) 

 
 



 
 Home Office: Cincinnati, Ohio 

[Administrative Office: P.O. Box 5423, Cincinnati, Ohio 45201-5423] 

S&P 500 
 6-YEAR 10% BUFFER 
 PARTICIPATION RATE 

INDEXED STRATEGY 

Crediting Strategy Endorsement 

Index Gain Subject to a Participation Rate for Each Term 

Index Loss Subject to a 10% Buffer for Each Term 

Limited Availability 
 This Strategy is only available for
Terms that begin in the first Contract Year. 
 Term 

Each Term for this Strategy is six years long. 
 Gain or Loss

 Each day, the value of the Strategy includes the Gain or Loss for the Term. 

Gain or Loss is calculated on the remaining investment base for the Term. For this purpose, the investment base starts with the amount applied to that
Strategy at the start of the Term. It is then reduced to pay for each withdrawal or charge that is taken from the Strategy during the Term. 
 Gain or
Loss at the End of a Term 
 After the final Market Close of a Term, any Gain or Loss is determined based on the increase or decrease in the S&P 500® Index since the start of the Term. This increase or decrease is expressed as a percentage of the S&P 500 Index value at the start of the Term. It is measured from the value at the last Market
Close on or before the first day of the Term to the value at the final Market Close of the Term. The value is the standard industry value of the S&P 500 Index. 

Any Gain for the Term is subject to the Upside Participation Rate. Any Loss for the Term is subject to the Buffer. 

Gain or Loss before the End of a Term 
 Before the final
Market Close of a Term, the Gain or Loss for the Term is a percentage equal to: 
  

	 	1)	 the net option value for the Strategy as of the most recent Market Close of the Term; minus



  

	 	2)	 the amortized option cost as of the most recent Market Close of the Term; and minus 



 

	 	3)	 Trading Cost. 



  
 1 













 The net option value as of a Market Close is a percentage equal to: 

 

	 	1)	 the value of the ATM Call Option at the Market Close, multiplied by the Upside Participation Rate; minus



  

	 	2)	 the value of the OTM Put Option at the Market Close. 



The amortized option cost is a percentage equal to: 
  

	 	1)	 the net option value for the Strategy at the beginning of the Term; multiplied by 



 

	 	2)	 the number of days remaining until the final Market Close of the Term divided by 2192. 



ATM Call Option 
 The ATM Call Option is a hypothetical
call option that will pay the holder an amount equal to the percentage increase, if any, in the S&P 500 Index from the last Market Close on or before the start of the Term to the final Market Close of the Term. 

OTM Put Option 
 The OTM Put Option is a hypothetical put
option that will pay the holder an amount equal to the percentage decrease, if any, in the S&P 500 Index from the last Market Close on or before the start of the Term to the final Market Close of the Term, but only to the extent the percentage
decrease exceeds the Buffer for the Term. 
 Option Values 

The ATM Call Option and OTM Put Option are valued by us using a market standard model for valuing an option. Each value is stated as a percentage of the option
value at the last Market Close on or before the first day of the Term. 
 Upside Participation Rate 

The Upside Participation Rate is the portion of the increase in the index value for a Term taken into account to determine the Gain for the Term. We will set
the Upside Participation Rate for each initial or renewal Term of this Strategy before the first day of that Term. For a given Term, we may set a different Upside Participation Rate for amounts attributable to Purchase Payments received on different
dates. 
 Buffer 
 The Buffer is the decrease in the
value of the S&P 500 Index for a Term that is disregarded when determining the Loss for the Term. The Buffer for each Term of this Strategy is 10%. 

Trading Cost 
 Trading Cost is the estimated cost of
selling the hypothetical option before the end of a Term. It is a percentage set by us from time to time to reflect the average difference between the Option Values and market bid prices. 

Market Close 
 A Market Close for this Strategy is the
close of the core trading session of the New York Stock Exchange Arca on each day that is a Market Day. 
 Merger of Crediting Strategies 

At the end of a six-year Term, this Strategy shall merge into and become a part of the S&P 500 1-Year Indexed Strategy designated by the Company on a nondiscriminatory basis. Unless moved under the reallocation provision of the Contract, the value of this Strategy at the end of a six-year Term shall be applied to a new Term of such S&P 500 1-Year Indexed Strategy. 

Index Information 
 The S&P 500® Index is the Standard & Poor’s 500TM Index. It excludes any dividends that may be paid by the firms that comprise the Index.


  
 2 













 [The S&P 500 Index is a product of S&P Dow Jones Indices LLC (“SPDJI”),
and has been licensed for use by Great American Life Insurance Company®. Standard & Poor’s®, S&P® and S&P 500® are registered trademarks of Standard & Poor’s Financial Services LLC (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by Great
American Life Insurance Company. Great American Life Insurance Company’s products and this Crediting Strategy are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, any of their respective affiliates (collectively,
“S&P Dow Jones Indices”). S&P Dow Jones Indices makes no representation or warranty, express or implied to the owners of Great American Life Insurance Company’s products or any member of the public regarding the advisability
of investing in securities generally or in Great American Life Insurance Company’s products or this Crediting Strategy particularly or the ability of the S&P 500 Index to track general market performance. S&P Dow Jones Indices’
only relationship to Great American Life Insurance Company with respect to the S&P 500 Index is the licensing of the Index and certain trademarks, service marks and/or trade names of S&P Dow Jones Indices or its licensors. The S&P 500
Index is determined, composed and calculated by S&P Dow Jones Indices without regard to Great American Life Insurance Company or Great American Life Insurance Company’s products. S&P Dow Jones Indices have no obligation to take the
needs of Great American Life Insurance Company or the owners of Great American Life Insurance Company’s products into consideration in determining, composing or calculating the S&P 500 Index. S&P Dow Jones Indices is not responsible for
and has not participated in the determination of the prices and amount of Great American Life Insurance Company’s products or the timing of the issuance or sale of Great American Life Insurance Company’s products or in the determination or
calculation of the equation by which Great American Life Insurance Company’s products is to be converted into cash, surrendered or redeemed, as the case may be. S&P Dow Jones Indices has no obligation or liability in connection with the
administration, marketing or trading of Great American Life Insurance Company’s products or this Crediting Strategy. There is no assurance that investment products based on the S&P 500 Index will accurately track index performance or
provide positive investment returns. S&P Dow Jones Indices LLC is not an investment advisor. Inclusion of a security within an index is not a recommendation by S&P Dow Jones Indices to buy, sell, or hold such security, nor is it considered
to be investment advice. Notwithstanding the foregoing, CME Group Inc. and its affiliates may independently issue and/or sponsor financial products unrelated to Great American Life Insurance Company’s products currently being issued by Great
American Life Insurance Company, but which may be similar to and competitive with Great American Life Insurance Company’s products. In addition, CME Group Inc. and its affiliates may trade financial products which are linked to the performance
of the S&P 500 Index. 
 S&P DOW JONES INDICES DOES NOT GUARANTEE THE ADEQUACY, ACCURACY, TIMELINESS AND/OR THE COMPLETENESS
OF THE S&P INDEX OR ANY DATA RELATED THERETO OR ANY COMMUNICATION, INCLUDING, BUT NOT LIMITED TO, ORAL OR WRITTEN COMMUNICATION (INCLUDING ELECTRONIC COMMUNICATIONS) WITH RESPECT THERETO. S&P DOW JONES INDICES SHALL NOT BE SUBJECT TO ANY
DAMAGES OR LIABILITY FOR ANY ERRORS, OMISSIONS, OR DELAYS THEREIN. S&P DOW JONES INDICES MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES, OR MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE OR AS TO
RESULTS TO BE OBTAINED BY GREAT AMERICAN LIFE INSURANCE COMPANY, OWNERS OF GREAT AMERICAN LIFE INSURANCE COMPANY’S PRODUCTS, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE S&P 500 INDEX OR WITH RESPECT TO ANY DATA RELATED THERETO.
WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT WHATSOEVER SHALL S&P DOW JONES INDICES BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES INCLUDING BUT NOT LIMITED TO, LOSS OF PROFITS, TRADING LOSSES, LOST
TIME OR GOODWILL, EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE. THERE ARE NO THIRD PARTY BENEFICIARIES OR ANY AGREEMENTS OR ARRANGEMENTS BETWEEN S&P DOW JONES
INDICES AND GREAT AMERICAN LIFE INSURANCE COMPANY, OTHER THAN THE LICENSORS OF S&P DOW JONES INDICES.] 

  
 3 













 GAIN OR LOSS UNDER THIS CREDITING STRATEGY IS DETERMINED IN PART BASED ON THE S&P 500 INDEX. HOWEVER,
THIS CONTRACT DOES NOT DIRECTLY PARTICIPATE IN ANY EQUITY INVESTMENTS. 
 This is part of your Contract. It is not a separate contract. It changes the
Contract only as and to the extent stated. In all cases of conflict with the other terms of the Contract, the provisions of this Endorsement shall control. 

Signed for us at our office as of the Contract Effective Date. 
  

			
	[



 ]	  	[



 ]
	[Mark F. Muething]	  	[John P. Gruber]
	[President]	  	[Secretary]


  
 4