Exhibit 10.39


CONSULTING AGREEMENT
 
 This Consulting Agreement (the “Agreement”) is made and entered into as of this 24th day of January 2011, by and between FITT Highway Products, Inc., a Nevada corporation (the “Company”) and E 2 Investments, LLC, (the “Consultant”) , a Florida Entity, (individually, a “Party”; collectively, the “Parties”).  This Agreement is non-exclusive.
 
 RECITALS
 
 WHEREAS,Consultant has significant experience in the areas of business consulting including but not limited to acquisitions, joint ventures, business relations, public company relations; and
 
 WHEREAS,the Company desires to retain Consultant to assist with its business relations.
 
 NOW, THEREFORE,in consideration of the mutual promises herein contained, the Parties hereto hereby agree as follows:
 
 1.  CONDITIONS.  This Agreement will not take effect, and Consultant will have no obligation to provide any service whatsoever, unless and until the Company sends a signed copy of this Agreement to Consultant (either by mail or facsimile copy).  The Company shall be truthful with Consultant in regard to any relevant material regarding the Company, verbally or otherwise, or this entire Agreement will terminate and all consideration paid shall be forfeited without further notice.
  Upon execution of this Agreement, the Company agrees to cooperate with Consultant in carrying out the purposes of this Agreement, keep Consultant informed of any developments of importance pertaining to the Company’s business and abide by this Agreement in its entirety.
  2.  TERM OF AGREEMENT.  This Agreement shall be in full force and effect commencing upon the date hereof and shall have a term of eight (8) weeks.  Either Party shall have the right to terminate this Agreement without notice in the event of the bankruptcy, insolvency, or assignment for the benefit of creditors of the other Party.  Either Party shall have the right to terminate this Agreement with notice, and the effective date of termination shall be the date such notice is received (by mail, overnight delivery, or fax) by the terminated Party.
 
 3.  CONSULTING SERVICES.  During the term of this Agreement, Consultant will perform the services described below (the “Consulting Services”) for the Company.
 
 (a)  Transactional Business
 (i)  Provide advise on acquisitions, joint ventures, structuring of transactions, public company relations
 (ii)  Meet with Management and the Board of Fitt Highway to discuss financing, acquisitions, joint ventures.
 (iii)  Introduce the Company to potential investors
  
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 (b)  Additional Duties.  Consultant shall perform such additional duties as may be mutually agreed upon by the Company and Consultant.
  4.  STANDARD OF PERFORMANCE. Consultant shall devote such time and efforts to the affairs of the the Company as is reasonably necessary to render the services contemplated by this Agreement.  Consultant is not responsible for the performance of any services that may be rendered hereunder if the Company fails to provide the requested information in writing prior thereto.  The services of Consultant shall not include the rendering of any legal opinions or the performance of any work that is in the ordinary purview of a certified public accountant.  Consultant cannot guarantee results on behalf of the Company, but shall use commercially reasonable efforts in providing the services listed above.  If an interest is expressed in satisfying all or part of the Company’s financial needs, Consultant shall notify the Company and advise it as to the source of such interest and any terms and conditions of such interest. Consultant’s duty is to introduce and market the Company’s funding request to appropriate funding sources.  Consultant will in no way act as a “broker-dealer” under state securities laws.  Because all final decisions pertaining to any particular investment are to be made by the Company, the Company may be required to communicate directly with potential funding sources.
  5.  COMPENSATION TO CONSULTANT.  As Consultant’s entire compensation for its performance under this agreement,the Company shall issue to Consultant 400,000 shares of its common stock, which shares shall be free-trading provided by a third party non-affilitate of the Company, and 300,000 shares of its common stock, which shall carry a Rule 144 restriction, all vested effective the date hereof.  The shares will be held by the Company and issued to Consultant as follows:
  Free-Trading
Rule 144Share Release Date
Shares to Release
Shares to ReleaseFebruary 2, 2011
400,000
300,000Total
400,000
300,000
  
 Share issuances will not be prorated between release dates.  The Consultant will be solely responsible for all tax returns and payments required to be filed with or made to any federal, state or local tax authority with respect to the Consultant’s performance of services and receipt of fees under this Agreement.  The Company will regularly report amounts paid, if any, to the Consultant by filing Form 1099-MISC and/or other appropriate form with the Internal Revenue Service as required by law.  Because the Consultant is an independent contractor, the Company will not withhold or make payments for social security; make unconsulting contract insurance or disability insurance contributions; or obtain worker’s compensation insurance on the Consultant’s behalf.  The Consultant agrees to accept exclusive liability for complying with all applicable state and federal laws governing self-employed individuals, including obligations such as payment of taxes, social security, disability and other contributions based on fees paid to the Consultant under this Agreement.  The Consultant hereby agrees to indemnify and defend the Company against any and all such taxes or contributions, including penalties and interest.
 
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 6.  CONFIDENTIAL INFORMATION.The Consultant and the Company acknowledge that each will have access to proprietary information regarding the business operations of the other and agree to keep all such information secret and confidential and not to use or disclose any such information to any individual or organization without the non-disclosing Parties prior written consent.  It is hereby agreed that from time to time Consultant and the Company may designate certain disclosed information as confidential for purposes of this Agreement.
 
 7.  INDEMNIFICATION.Each Party (the “Indemnifying Party”) agrees to indemnify, defend, and hold harmless the other Party (the “Indemnified Party”) from and against any and all claims, damages, and liabilities, including any and all expense and costs, legal or otherwise, caused by the negligent act or omission of the Indemnifying Party, its subcontractors, agents, or employees, incurred by the Indemnified Party in the investigation and defense of any claim, demand, or action arising out of the work performed under this Agreement; including breach of the Indemnifying Party of this Agreement.  The Indemnifying Party shall not be liable for any claims, damages, or liabilities caused by the sole negligence of the Indemnified Party, its subcontractors, agents, or employees.
 
 The Indemnified Party shall notify promptly the Indemnifying Party of the existence of any claim, demand, or other matter to which the Indemnifying Party’s indemnification obligations would apply, and shall give them a reasonable opportunity to settle or defend the same at their own expense and with counsel of their own selection, provided that the Indemnified Party shall at all times also have the right to fully participate in the defense.  If the Indemnifying Party, within a reasonable time after this notice, fails to take appropriate steps to settle or defend the claim, demand, or the matter, the Indemnified Party shall, upon written notice, have the right, but not the obligation, to undertake such settlement or defense and to compromise or settle the claim, demand, or other matter on behalf, for the account, and at the risk, of the Indemnifying Party.
 
 The rights and obligations of the Parties under this Article shall be binding upon and inure to the benefit of any successors, assigns, and heirs of the Parties.
 
 8.  COVENANTS OF CONSULTANT.Consultant covenants and agrees with the Company that, in performing Consulting Services under this Agreement, Consultant will:
 
 (a)           Comply with all federal and state laws;
 (b)           Not make any representations other than those authorized by the Company; and
 (c)           Not publish, circulate or otherwise use any materials or documents other than materials provided by or otherwise approved by the Company.
 
 9.  COVENANTS OF THE COMPANY.  The Company covenants, represents and warrants to Consultant as follows:
 
 (a)  Authorization.  The Company and its signatories herein have full power and authority to enter into this Agreement and to carry out the transactions contemplated hereby.
 (b)  No Violation.  Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated hereby will violate any provision of the charter or by-laws of the Company, or violate any terms of provision of any other material agreement to which the Company is a party or any applicable statute or law.
 (c)  Contracts in Full Force and Effect.  All contracts, agreements, plans, policies and licenses to which the Company is a party are valid and in full force and effect.
 (d)  Consents.  No consent of any person, other than the signatories hereto, is necessary to the consummation of the transactions contemplated hereby, including, without limitation, consents from parties to loans, contracts, lease or other agreements and consents from governmental agencies, whether federal, state, or local.
 (e)  Consultant Reliance.  Consultant has and will rely upon the documents, instruments and written information furnished to Consultant by the Company’s officers or designated employees.
 (f)  Company’s Material.  All representations and statements provided herein about the Company are true and complete and accurate.  The Company agrees to indemnify, hold harmless, and defend Consultant, its officers, directors, agents and employees, at the Company’s expense for any proceeding or suit which may raise out of any inaccuracy or incompleteness of any such material or written information supplied to Consultant.
 (g)  Services Not Expressed or Implied.  Consultant is not and will not be a market-maker (but may be a placement agent by other “Selling Agreement” from time-to-time) in the Company’s securities or in any securities or securities in which the Company or the Company’s affiliates has an interest; and, any payments made herein to Consultant are not, and shall not be construed as, compensation to Consultant for the purpose of making a market, to cover Consultant’s out-of-pocket expenses for making a market, or for the submission by Consultant of an application to make a market in any securities; and, no payments made herein to Consultant are for the purpose of affecting the price of any security or influencing any market-making functions, including, but not limited to, bid/ask quotations, initiation and termination of quotations, retail securities activities, or for the submission of any application to make a market.
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 10.  MISCELLANEOUS PROVISIONS
 
 (a)  Amendment and Modification.  This Agreement may be amended, modified and supplemented only by written agreement of the Company and Consultant.
 (b)  Waiver of Compliance.  Any failure of Consultant, on the one hand, or the Company, on the other, to comply with any obligation, agreement, or condition herein may be expressly waived in writing, but such waiver or failure to insist upon strict compliance with such obligation, covenant, agreement or condition shall not operate as a waiver of, or estoppel with respect to, any subsequent or other failure.
 (c)  Expenses, Transfer Taxes, Etc.  Other than as expressly set forth in this Agreement, the Parties shall bear their own costs and expenses in carrying out the provisions of this Agreement.
 (d)  Compliance with Regulatory Agencies.  Each Party agrees that all actions, direct or indirect, taken by it and it’s respective agents, employees and affiliates in connection with this Agreement and any financing or underwriting hereunder shall conform to all applicable Federal and State securities laws.
 (e)  Notices.  Any notices to be given hereunder by any Party to the other may be effected either by personal delivery in writing, by a reputable, national overnight delivery service, by facsimile transmission or by mail, registered or certified, postage prepaid with return receipt requested.  Notices shall be addressed to the “Contact Person” at the addresses appearing on the signature page of this Agreement, but any Party may change his address or “Contact Person” by written notice in accordance with this subsection.  Notices delivered personally shall be deemed delivered as of actual receipt, notices sent by facsimile shall be deemed delivered one (1) day after electronic confirmation of receipt, notices sent by overnight delivery service shall be deemed delivered one (1) day after delivery to the service, mailed notices shall be deemed delivered as of five (5) days after mailing.
 (f)  Assignment.  This Agreement and all of the provisions hereof shall be binding upon and inure to the benefit of the Parties hereto and their respective successors and permitted assigns.
 (g)  Delegation.  Neither Party shall delegate the performance of its duties under this Agreement without the prior written consent of the other Party.
 (h)  Publicity.  Neither Consultant nor the Company shall make or issue, or cause to be made or issued, any announcement or written statement concerning this Agreement or the transactions contemplated hereby for dissemination to the general public without the prior consent of the other Party. This provision shall not apply, however, to any announcement or written statement required to be made by law or the regulations of any Federal or State governmental agency, except that the Party required to disclose shall consult with and make reasonable efforts to accommodate changes to the required disclosure and the timing of such announcement suggested by the other Party.
 (i)  Arbitration and Governing Law.  If a dispute arises out of or relates to this contract, or the breach thereof, and if the dispute cannot be settled through negotiation, the parties agree first to try in good faith to settle the dispute by mediation administered by the American Arbitration Association under its Commercial Mediation Procedures before resorting to arbitration, litigation, or some other dispute resolution procedure. If they do not reach such solution within a period of 60 days, then, upon notice by either party to the other, all disputes, claims, questions, or differences shall be finally settled by arbitration administered by the American Arbitration Association in accordance with the provisions of its Commercial Arbitration Rules.  This Agreement and the legal relations among the Parties hereto shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law doctrine.  The Parties agree that the venue for the resolution of all disputes arising under the terms of this Agreement and the transactions contemplated herein will be the County of Cook, State of Illinois.
 (j)  Counterparts.  This Agreement may be executed simultaneously in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.
 (k)  Headings.  The heading of the sections of this Agreement are inserted for convenience only and shall not constitute a part hereto or affect in any way the meaning or interpretation of this Agreement.
 (l)  Entire Agreement.  This Agreement including any Exhibits hereto, and the other documents and certificates delivered pursuant to the terms hereto, set forth the entire agreement and understanding of the Parties hereto in respect of the subject matter contained herein, and supersedes all prior agreements, promise, covenants, arrangements, communications, representations or warranties, whether oral or written, by any officers employee or representative of any Party hereto.
 (m)  Third Parties.  Except as specifically set forth or referred to herein, nothing herein express or implied is intended or shall be construed to confer upon or give to any person or entity other than the Parties hereto and their successors or assigns, any rights or remedies under or by reason of this Agreement.
 (n)  Attorneys’ Fees and Costs.  If any action is necessary to enforce and collect upon the terms of this Agreement, the prevailing Party shall be entitled to reasonable attorneys’ fees and costs, in addition to any other relief to which that Party may be entitled. This provision shall be construed as applicable to the entire Agreement.
 (o)  Survivability.  If any part of this Agreement is found, or deemed by a court of competent jurisdiction to be invalid or unenforceable, that part shall be severable from the remainder of the Agreement.
 (p)  Further Assurances.  Each of the Parties agrees that it shall from time-to-time take such actions and execute such additional instruments as may be reasonably necessary or convenient to implement and carry out the intent and purposes of this Agreement.
 (q)  Relationship of the Parties.  Nothing contained in this Agreement shall be deemed to constitute either Party becoming the partner of the other, the agent or legal representative of the other, nor create any fiduciary relationship between them, except as otherwise expressly provided herein. It is not the intention of the Parties to create nor shall this Agreement be construed to create any commercial relationship or other partnership. Neither Party shall have any authority to act for or to assume any obligation or responsibility on behalf of the other Party, except as otherwise expressly provided herein. The rights, duties, obligations and liabilities of the Parties shall be separate, not joint or collective. Each Party shall be responsible only for its obligations as herein set out and shall be liable only for its share of the costs and expenses as provided herein.
 (r)  No Authority to Obligate the Company.  Without the consent of the Board of Directors of the Company, Consultant shall have no authority to take, nor shall it take, any action committing or obligating the Company in any manner, and it shall not represent itself to others as having such authority.
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 11.  Non-Circumvention.  In and for valuable consideration, the Company hereby agrees that Consultant may introduce (whether by written, oral, data, or other form of communication) the Company to one or more opportunities, including, without limitation, existing or potential investors, lenders, borrowers, trusts, natural persons, corporations, limited liability companies, partnerships, unincorporated businesses, sole proprietorships and similar entities (an “Opportunity” or “Opportunities”).  The Company further acknowledges and agrees that the identity of the subject Opportunities, and all other information concerning an Opportunity (including without limitation, all mailing information, phone and fax numbers, email addresses and other contact information) introduced hereunder are the property of Consultant, and shall be treated as confidential information by the Company, it affiliates, officers, directors, shareholders, employees, agents, representatives, successors and assigns.  The Company shall not use such information, except in the context of any arrangement with Consultant in which Consultant is directly and actively involved, and never without Consultant’s prior written approval.  The Company further agrees that neither it nor its employees, affiliates or assigns, shall enter into, or otherwise arrange (either for it/him/herself, or any other person or entity) any business relationship, contact any person regarding such Opportunity, either directly or indirectly, or any of its affiliates, or accept any compensation or advantage in relation to such Opportunity except as directly though Consultant, without the prior written approval of Consultant.  Consultant is relying on the Company’s assent to these terms and their intent to be bound by the terms by evidence of their signature.  Without the Company’s signed assent to these terms, Consultant would not introduce any Opportunity or disclose any confidential information to the Company as herein described.
  IN WITNESS WHEREOF, the Parties hereto have caused this Agreement to be duly executed, all as of the day and year first above written.
     COMPANY:
CONSULTANT:FITT HIGHWAY PRODUCTS, INC.
E 2 INVESTMENTS, LLC26381 Crown Valley Parkway, Suite 230
33 6th Street S., Suite 600Mission Viejo, CA 92691
St. Petersburg, FL 33701
     Date:  January 28, 2011


Dated:  January 28, 2011/s/Michael R. Dunn


/s/ Wayne AndersonMichael R. Dunn


Wayne AndersonTitle:Chariman and CEO


Title: Pres. Of Managing Member