Exhibit
      10.21

    


    

    


    


    


    December
      21, 2007

    


    John
      Barry IV, President/ CEO 

    Bonds.com
      Holdings, Inc.

    1515
      South Federal Highway, Suite 212A

    Boca
      Raton, Florida 33432

    


    Re: After
      Market Support, LLC Consulting Agreement

    


    Dear
      Mr.
      Barry:

    


    After
      Market Support, LLC, a Delaware limited liability company (“AMS”) is engaged in
      the business of providing comprehensive investor relations services designed
      specifically for micro-cap and small-cap public companies, offering a strategic
      path to a NASDAQ Capital Market listing. Bonds.com Holdings, Inc. desires to
      engage AMS as its exclusive investor relations consultant.  This letter
      agreement (the “Agreement”) will confirm our prior conversations, negotiations
      and agreement regarding the Services (as that term is defined in Section 1
      below) to be performed by AMS as the exclusive investor relations consultant
      to
      Bonds.com Holdings, Inc. and its subsidiaries, affiliates and controlled persons
      (collectively, the “Company”) and the Company’s duties and obligations to
      AMS.  This Agreement shall become effective upon its execution by both AMS
      and the Company.
      AMS and
      the Company are sometimes individually referred to as a “Party” and collectively
      as the “Parties”).

    


    I. 
      Performance of the Services.   
      AMS covenants and agrees to execute the strategic and tactical plans,
      objectives, the third party marketing plan (the “Partner Marketing Plan”) and
      underlying services set forth on Exhibit A annexed hereto and hereby
      incorporated herein by reference (collectively the “Services”). In doing so, AMS
      shall make itself available to consult with the Board of Directors and the
      officers, senior managers, representatives and agents of the Company at
      reasonable times during normal business hours, concerning matters pertaining
      to
      the Company’s investor relations and aftermarket support plans and programs
      (“Program”).  The primary objectives of the Program will be to: (i) achieve
      recognition of the Company with the financial community, investors and the
      public as an emerging company in the online brokerage fixed income
      marketplace; (ii)
      recommend strategies to enhance shareholder value; (iii) increase retail and
      institutional interest in the Company’s common stock, its only class of trading
      securities; and (iv) achieve a listing upgrade to the NASDAQ Capital
      Market.

     

    
      
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          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
        page
          1

        
          

        

      

      
        
        

      

    

     

    

     

    II. Performance
      by the Company.
      Pursuant to the terms of this Agreement, the Company hereby covenants and agrees
      to follow the strategic and tactical parameters of the Program and to cooperate,
      aid and assist AMS in its performance of the Services. 

    


    III. Term
      and Termination.
      The
      term
      of this Agreement shall commence upon its execution by
      both
      AMS and the Company and shall continue for a period of twelve (12) months,
      or
      such longer period
      as
      mutually agreed to by the Parties in writing ("Term");
      notwithstanding the foregoing, the Term shall end on the date which is six
      (6)
      months following the date hereof in the event that the Company provides notice
      to AMS that is not reasonably satisfied with the services provided herein and
      AMS fails to resolve such situation to the reasonably satisfaction of the
      Company. This Agreement shall be terminable by either Party on 30 days prior
      written notice. In the event of termination, all fees due to AMS shall be paid
      its Monthly Fee (as that term is defined in Section IV below) through the date
      of the termination notice.

    


    IV. AMS’s
      Compensation and Payment.
      As its
      total compensation for the Services to be rendered by AMS under this Agreement,
      the Company agrees to compensate AMS in cash as follows: 

    


    A. Cash.
      During
      the Term of this Agreement, the Company covenants and agrees to pay to AMS
      a fee
      of $10,000 per month commencing January 1, 2007 (the “Monthly Fee”). Payments
      shall be made in advance on the first day of each month against invoices
      submitted by AMS. All Monthly Fee payments which have not been received by
      AMS
      within 10 days of the due dates, as set out on the monthly invoices, are subject
      to interest at the rate of 2% per month (or such lesser rate as may be required
      by applicable law). 

     

    B. Payments
      of Monthly Fees, Partner Marketing Fees and Expenses.
      The
      Company covenants and agrees: (i) to open a bank account at Steele Street State
      Bank at 55 Adams Street, Denver, Colorado 80206 with the Company as the sole
      signatory (the “Account”); and (ii) to deposit a sum as mutually agred by the
      parties. All payments of the Monthly Fees, the Partner Marketing Fees and the
      Expenses (as that term is defined in Paragraph IV D) shall be made from the
      Account via federal wire transfer or ACH. The Company shall obtain and deliver
      to AMS a Debit/Credit card (the “Card”) for the Account for the sole purpose of
      paying the Partner Marketing Fees and the Expenses. Prior to the use of the
      Card
      by AMS, AMS shall give the Company 30 business days prior written notice
      containing a full detailed description of the nature and amount of any Partner
      Marketing Fee sought to be paid; and 15 days prior written notice containing
      a
      full detailed description of the nature and amount of any distribution costs,
      printing costs, airline travel, hotel accommodations, road shows, investor
      conferences, and other ordinary and necessary costs and expenses that AMS
      intends to incur in the performance of the Services (collectively the
“Expenses”). No payment shall be made out of the Account until and unless the
      Company shall have furnished AMS with prior written approval of such
      expenditure. As mutually agreed by the parties the Company shall maintain
      reasonable funds in the account to provide for such Expenses. 

     

    V. Partner
      Marketing. In
      consideration of AMS entering into this Agreement, the Company hereby agrees
      to
      undertake the services and pay the associated costs, fees and expenses (the
      “Partner Marketing Fees”) in connection with the Partner Marketing Plan set
      forth on Exhibit A annexed hereto. The elements of the Partner Marketing Plan,
      the costs thereof and the related timing may only be modified upon mutually
      written consent by the Company and AMS. The Company agrees to deposit funds
      in
      the amount mutually agreed by the parties to cover the estimated cost of the
      Partner Marketing Plan as well the Monthly Fee in the Account as set forth
      in
      Section IV D above. 

     

    
      
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    VI. Compliance
      with Law.
      The
      Parties hereto acknowledge and agree that AMS is not rendering legal advice
      or
      performing tax, accounting or auditing services. The Company is solely
      responsible for compliance with all federal, state and local laws, ordinances,
      regulations, statutes, rules, orders, injunctions, judgments and decrees
      applicable to the Company (collectively, the “Laws”), including, without
      limitation, federal and state securities laws. The Company is responsible for
      ensuring that any presentation (written, oral, web cast or other format), press
      release, marketing materials, website materials, documents or disclosures
      comprising or resulting
      from the Services are truthful and complete and otherwise comply with all
      Laws.

     

    VII. Independent
      Contractor.
      AMS is
      and will hereafter act as an independent contractor and not as an employee
      of
      the Company and nothing in this Agreement shall be interpreted or construed
      to
      create any employment, partnership, joint venture or other relationship between
      AMS and the Company. AMS will not hold itself out as having, and will not state
      to any person that AMS has, any relationship with the Company other than as
      an
      independent contractor. AMS shall have no right or power to find or create
      any
      liability or obligation for or in the name of the Company or to sign any
      documents on behalf of the Company. AMS shall be free to provide services for
      other persons and entities, which services shall not be deemed to be in conflict
      with the services to be performed by AMS under this Agreement; provided,
      however,
      that AMS
      shall not, during the Term hereof, perform services similar to those set forth
      herein to any third party that directly competes with the business of the
      Company without the prior written consent of the Company.

     

    VIII. AMS’s
      Related Parties.
      AMS is a
      wholly-owned subsidiary of Keating Investments, LLC, an investment advisor
      registered with the United States Securities and Exchange Commission (“Keating
      Investments”). Keating Securities, LLC (“Keating Securities”) is a 90% owned
      subsidiary of Keating Investments. Keating Securities is a broker-dealer
      registered with the U.S. Securities and Exchange Commission and various state
      securities commissions and agencies, and is a member of the National Association
      of Securities Dealers (the “NASD”) and Securities Investor Protection
      Corporation. AMS hereby acknowledges and agrees that the Services are being
      provided solely by AMS, and that neither Keating Securities nor Keating
      Investments will be providing any of the Services in any capacity
      whatsoever.

    


    IX. Market-Making
      Activities.
      AMS
      hereby represents to the Company that Keating Securities, an affiliate of AMS,
      is currently registered and licensed to publish a quotation for, and act as
      market-maker in, a security under the rules of the NASD and, as such, Keating
      Securities may, in its sole discretion and subject to regulatory requirements,
      make a market in the Company’s common stock from time to time. The Company
      hereby acknowledges and agrees that: (A) NASD Rule 2460 specifically prohibits
      broker-dealers such as Keating Securities from accepting any payment or other
      consideration, directly or indirectly, from an issuer of a security, or any
      affiliate or promoter thereof, for publishing a quotation, acting as market
      maker in a security, or submitting an application in connection therewith;
      (B)
      Keating Securities maintains full compliance with this rule at all times, and
      the Services to be provided hereunder are “bona fide services” as permitted by
      Rule 2460; (C) the compensation payable to AMS under this Agreement is not,
      and
      should not be construed to be, for the provision of any market-making services;
      and (D) nothing contained in this Agreement shall be construed as an agreement
      by AMS to cause Keating Securities to make a market in the Company’s common
      stock. 

     

    
      
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          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
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    X. Availability
      and Accuracy of Information.
      The
      Company shall furnish AMS with all reasonable information and material requested
      or required by AMS involving the Company including, without limitation,
      information concerning historical and projected financial results, public and
      regulatory filings, material contracts and commitments, proposed financings,
      acquisitions or other transactions, and possible and known litigation,
      environmental and other contingent liabilities of the Company ("Information");
      provided, however the Company shall not be required and nothing contained herein
      shall be construed as requiring the Company to provide any non public
      information, material or data that would result in the Company violating any
      confidentiality obligation or Regulation F-D or any other applicable law, rule,
      regulation. The Company also agrees to make available to AMS such
      representatives of the Company, including, among others, directors, officers,
      employees, outside counsel and independent certified public accountants, as
      AMS
      may reasonably request. The Company will promptly advise AMS of any material
      changes in the Company’s business or finances. The Company represents and
      warrants that the Information provided or made available to AMS by the Company,
      at all times during the Term is and shall be complete and true in all material
      respects and will, to the best of its knowledge and belief, not contain any
      untrue statement of a material fact or omit to state a material fact necessary
      in order to make the statements thereof not misleading in light of the
      circumstances under which such statements are made. The Company further
      represents and warrants that any projections provided to AMS will have been
      prepared in good faith and will be based upon assumptions that, in light of
      the
      circumstances under which they are made, are reasonable. The Company
      acknowledges and agrees that in performing the Services AMS will be using and
      relying on the Information, without independent investigation, appraisal or
      verification, and AMS assumes no responsibility for the accuracy or completeness
      of the Information. The Company is solely responsible for the compliance with
      Laws of any presentation (written, oral, web cast or other format), press
      release, marketing materials, website materials, documents or disclosures
      created pursuant to this Agreement. 

     

    XI. Indemnification.
      The
      Company agrees to indemnify and hold harmless AMS, its controlling persons
      and
      affiliates and their respective officers, directors, shareholders, members,
      partners, employees, agents, advisors and affiliates and control persons of
      any
      of the above (each an “Indemnified Person”) from and against all claims,
      liabilities, obligations, losses, damages, penalties, actions, judgments, suits,
      costs, expenses and disbursements of any kind whatsoever, including, without
      limitation, reasonable attorneys' fees (collectively, “Losses”) that are related
      to or arise out of (A) actions taken or omitted to be taken (including any
      untrue statements made or any statements omitted to be made) by the Company,
      (B)
      any breach of any warranty, representation or agreement of Company contained
      in
      this Agreement, or (C) actions taken or omitted to be taken by an Indemnified
      Person with the consent of or in conformity with the actions or omissions of
      the
      Company. The Company shall not be responsible, however, for any Losses pursuant
      to the preceding sentence that are determined in a final judicial determination
      or final conclusion of an arbitrator engaged by the Parties pursuant to
      the
      terms of this Agreement to have resulted from gross negligence or reckless
      or
      wrongful conduct of AMS;
      and AMS
      agrees to indemnify and hold Company harmless from any Losses incurred by the
      Company arising out of: (i) the gross negligence and reckless or wrongful
      conduct of AMS as determined in a final judicial determination or final
      conclusion of an arbitrator engaged by the parties hereto pursuant to the terms
      of this Agreement or (ii) any breach of any warranty, representation or
      agreement of AMS contained in this Agreement. The Company agrees to reimburse
      each Indemnified Person for all reasonable out-of-pocket expenses (including
      reasonable fees and expenses of counsel for such Indemnified Person) of such
      Indemnified Person in connection with investigating, preparing, conducting
      or
      defending any such action or claim, whether or not in connection with litigation
      in which any Indemnified Person is a named party, or in connection with
      enforcing the rights of an Indemnified Person under this Agreement. The
      indemnity agreements under this Section shall survive the completion of the
      Services rendered by AMS and the termination or expiration of this
      Agreement.

     

    
      
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    XII. 
      Disclosure and Confidentiality.
      Any
      advice, descriptive memoranda or other documentation rendered by AMS pursuant
      to
      this Agreement: (A) may not be disclosed publicly or to any third party without
      the prior written approval of AMS; and (B) shall be reviewed by the Company
      for
      compliance with all Laws prior to its public dissemination. The Company shall
      clearly indicate to AMS any Information provided to AMS that has not been
      publicly disclosed. All non-public information provided by the Company to AMS
      shall be considered confidential information and shall be maintained as such
      by
      AMS, except as required by law or as required to enable AMS to perform its
      Services pursuant to this Agreement, until the same becomes known to third
      parties or the public without release thereof by AMS. 

     

    XIII.  Miscellaneous. 

     

    A. Use
      of
      AMS Name. Before
      the Company releases any information referring to AMS’s role as the Company’s
      investor relations consultant under this Agreement or uses AMS’s name in a
      manner which may result in public dissemination thereof, the Company shall
      furnish drafts of all documents or prepared oral statements to AMS for comments,
      and shall not release any information relating thereto without the prior written
      consent of AMS, which shall not unreasonably be withheld. Nothing herein shall
      prevent the Company from releasing any information to the extent that such
      release is required by law.

     

    B. Authorization. The
      Company represents and warrants that this Agreement has been duly authorized
      and
      represents the legal, valid, binding and enforceable obligation of the Company
      and that neither this Agreement nor the consummation of any transactions
      contemplated hereby requires the approval or consent of any governmental or
      regulatory agency or violates or conflicts with any law, regulation, contract
      or
      order binding the Company.

     

    C. Binding
      Effect. The
      terms, provision and conditions of this Agreement are solely for the benefit
      of
      the Company and AMS and the other Indemnified Persons and their respective
      heirs, successors and permitted assigns and no other person or entity shall
      acquire or have a right by virtue of this Agreement. This Agreement may not
      be
      assigned by either Party without prior written consent of the other
      Party.

     

    D. Entire
      Agreement.
      Each of
      the Parties hereby covenants that this Agreement is intended to and does contain
      and embody herein all of the understandings and agreements, both written and
      oral, of the parties hereby with respect to the subject matter of this
      Agreement, and that there exists no oral agreement or understanding, express
      or
      implied, whereby the absolute, final and unconditional character and nature
      of
      this Agreement shall be in any way invalidated, empowered or affected. There
      are
      no representations, warranties or covenants other than those set forth
      herein.

     

    
      
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    E. Amendment. No
      provision of this Agreement may be waived or amended except in a writing signed
      by both Parties. A waiver or amendment of any term or provision of this
      Agreement shall not be construed as a waiver or amendment of any other term
      or
      provision.

     

    F. Counterparts. This
      Agreement may be executed by facsimile signatures and in multiple counterparts,
      each of which shall be deemed an original. It shall not be necessary that each
      Party executes each counterpart, or that any one counterpart be executed by
      more
      than one party so long as each Party executes at least one counterpart.


     

    G. Validity.
      If any
      provision of this Agreement is declared by any court of competent jurisdiction
      to be invalid for any reason, such invalidity shall not affect the remaining
      provisions of this Agreement.

     

    H. Governing
      Law.
      This
      Agreement shall be governed by and constructed under the laws of the State
      of
      Colorado without regard to such state’s conflicts of law principles, and may be
      amended, modified or supplemented only by written instrument executed by Parties
      hereto. 

     

    I. Arbitration.
      All
      disputes, controversies or claims (“Disputes”) arising out of or relating to
      this Agreement shall in the first instance be the subject of a meeting between
      a
      representative of each Party who has decision-making authority with respect
      to
      the matter in question. Should the meeting either not take place or not result
      in a resolution of the Dispute within twenty (20) business days following notice
      of the Dispute to the other Party, then the Dispute shall be resolved in a
      binding arbitration proceeding to be held in Denver, Colorado in accordance
      with
      the international rules of the American Arbitration Association. The arbitrators
      may award attorneys’ fees and other related arbitration expenses, as well as
      pre- and post-judgment interest on any award of damages, to the prevailing
      Party, in their sole discretion. The Parties agree that a panel of three
      arbitrators shall be required, all of whom shall be fluent in the English
      language, and that the arbitration proceeding shall be conducted entirely in
      the
      English language. Any award of the arbitrators shall be deemed confidential
      information, except to the extent public disclosure of such information is
      required by applicable securities laws or regulations.

     

    J. Notices.
      All
      notices required by the terms of this Agreement shall be in writing and
      delivered to the other Party at the addresses set forth below, either by
      personal delivery, by a recognized international overnight courier service,
      or
      by facsimile. Notices will be deemed given as of the date of receipt, which
      date
      shall be evidenced by the signature of an authorized representative of the
      receiving party or by written evidence of a successful transmission of either
      a
      facsimile or e-mail message.

     

    
      
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              If
                to AMS:

            	
              If
                to Company:

            
	 	 
	
              After
                Market Support, LLC

              Justin
                K. Davis

              5251
                DTC Parkway, Suite 1050

              Greenwood
                Village, Colorado 80111-2739

              (720)
                489-4913 Telephone

              (303)
                728-3542 Fax

            	
              Bonds.com
                Holdings, Inc.

              John
                Barry IV, President/ CEO 

              2135
                South Cherry Street, Suite 200

              Denver,
                CO 80222

              (561)
                953-3630 Telephone

              (303)
                268-3639 Fax

            


    

     

    If
      the
      forgoing correctly sets forth the entire understanding and agreement between
      the
      Company and AMS, please so indicate by executing this Agreement as indicated
      below and returning an executed copy to AMS together, whereupon this Agreement
      shall constitute a binding agreement as of the date first above written.


     

    
      	
              ACCEPTED
                AND AGREED TO:

            	 	 
	 	 	 
	
              BONDS.COM
                HOLDINGS, INC.

            	 	
              AFTER
                MARKET SUPPORT, LLC

            
	 	 	 
	
              By:
                /s/ John Barry IV

            	 	
              By:
                /s/ Timothy J. Keating

            
	
              
                

              

              John
                Barry IV, President/ CEO

            	 	
              
                
 Timothy
                J. Keating, Manager

            


    

     

    
      
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    Exhibit
      A

    

     

    


    


    AMS
      Flight Plan

    for
      Bonds.com Holdings, Inc.

    


    Tactical
      Marketing Initiatives for Stock Launch

    


    
      
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    November
      26, 2007

    Prepared
      by Elizabeth Sklaroff


    
      
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    Phase
      I: Countdown

     

    Objective:
      To build
      strong marketing platform and lay foundation in preparation for trading
      initiation.

    


    Timeline:

     

    


     

    
      	
              Initiative

            	 	
              Objective

            	 	
              AMS
                Actions

            	 	
              Client
                Inputs

            
	
              Marketing
                Collateral

            	 	
              Create
                attractive fact sheet, folder and overhaul existing PowerPoint to
                produce
                best-in-class investor documents for print and Web
                publication.

            	 	
              · Design
                collateral look and feel

              · Produce
                fact sheet

              · Produce
                Power Point

              · Produce
                folder

            	 	
              · Provide
                raw data

              · Provide
                existing collateral

            
	 	 	 	 	 	 	 
	
              Website
                Investor Module

            	 	
              Develop
                IR website. Focus on functionality, content and design to improve
                investor
                experience and make the most credible “first impression.”

            	 	
              · Engage
                website vendor

              · Design
                website template

              · Select
                and submit appropriate content modules

              · Upload
                all marketing documents and educational resources

            	 	
              · Provide
                any existing look and feel requirements (E.g. Logo, etc.)

              · Provide
                any additional resources (E.g. videos, audio files, articles etc.)
                

            
	 	 	 	 	 	 	 
	
              Press
                Release Distribution

            	 	
              Lay
                strong foundation of timely news pieces that will officially introduce
                you
                to investors, serve to strengthen all marketing campaigns and develop
                investor trust through transparency.

            	 	
              · Determine
                which news pieces are attractive to investor audience

              · Write
                and distribute 2 press releases per week 

              · Develop
                90-day rolling calendar

            	 	
              · Provide
                raw news ideas

              · Provide
                corresponding data, dates, documentation, etc.

            
	 	 	 	 	 	 	 
	
               

              Dual-Purpose
                Marketing Efforts

            	 	
              Coordinate
                client-side marketing efforts to include an investor relations
                component

            	 	
              · Provide
                necessary links and tracking code for materials as needed

            	 	
              · Communicate
                all advertising initiatives in a timely manner so AMS can ensure
                maximum
                ROI on investor side

            


    

     

    
      
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    Phase
      II: Lift-Off

    


    Objective: 
      To surge
      to a NASDAQ listing, building along the way a strong investor base of 300+
      round
      lot shareholders and an e-mail distribution list of 3,000+ high quality
      contacts, while increasing average daily trading volume in dollars to 0.1%
      of
      market cap. As a secondary objective, AMS must help overcome selling immediately
      prior to and following Rule 144 effectiveness date (in the event that a
      registration statement is not effective).

     

    Timeline: 

    
      


    

    
      


    

    


    


    
      	
              Initiative

            	 	
              Objective

            	 	
              AMS
                Actions

            	 	
              Client
                Inputs

            
	
              Website
                Investor Module

            	 	
              Continually
                update IR website with fresh content to ensure optimal user
                experience.

            	 	
              · Monitor
                and update content

            	 	
              · Provide
                content input

            
	 	 	 	 	 	 	 
	
              Press
                Release Distribution

            	 	
              Continue
                timely news issuance to pique investor interest, prevent story fatigue
                and
                strengthen all marketing campaigns.

            	 	
              · Determine
                which news pieces are attractive to investor audience

              · Write
                and deliver 2 press releases per week

              · Maintain
                90-day rolling calendar

            	 	
              · Provide
                raw news ideas

              · Provide
                corresponding data, dates, documentation, etc.

            
	 	 	 	 	 	 	 
	
              Keyword
                Search Campaign

            	 	
              Generate
                investor clicks to website, concentrating “firepower” in month prior to
                and following Rule 144 effective date in order to sop up
                overhang.

            	 	
              · Continually
                optimize keyword list and position

              · Increase
                intensity of keyword campaigns month prior to and after Rule 144
                effectiveness

              · Scale
                back to campaigns after Rule 144 impact fades

            	 	 
	 	 	 	 	 	 	 
	
              Online
                Investor Advertising

            	 	
              Drive
                highly targeted traffic to website, concentrating “firepower” in month
                prior to and following Rule 144 effective date in order to sop up
                overhang; scale campaign slightly back thereafter.

            	 	
              · Update
                all rich media units and and/or text advertisements

              · Time
                multiple ads around Rule 144 effective date

            	 	 
	 	 	 	 	 	 	 
	
              Online
                Lead Generation

            	 	
              Dramatically
                increase opt-in leads in as short a time possible in order to build
                critical mass for news distribution and counteract Rule 144
                impact.

            	 	
              · Amass
                8000+ additional opt-in leads

              · Continually
                upload all leads to email distribution list

            	 	 
	 	 	 	 	 	 	 
	
              Price-Based
                Investor Email Intro

            	 	
              Provide
                immediate spark to trading volume upon which all subsequent efforts
                will
                build - this is the effective introduction to the Bulletin
                Board.

            	 	
              · Review
                and improve vendor copy

              · Upload
                to email distribution list all leads generated

            	 	 
	 	 	 	 	 	 	 
	
              Sector-Specific
                Web Portals

            	 	
              Periodic
                articles and associated releases provide predictably spaced volume
                surges,
                helping to contribute additional volume around guerrilla efforts
                like
                keyword searches.

            	 	
              · Review
                and improve vendor copy

            	 	
              · Provide
                supporting quotes from management for articles

            
	 	 	 	 	 	 	 


    

     

    
      
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          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
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          11

        
          

        

      

      
        
        

      

    

    
       

      

    

    
 

    
      	
              Initiative

            	 	
              Objective

            	 	
              AMS
                Actions

            	 	
              Client
                Inputs

            


    

    
      	
              Financial
                and Trade Media Coverage

            	 	
              Achieve
                validation and credibility through third-party mention in popular
                media,
                strengthening the story in the aggregate and driving immediate volume
                in
                the case of rare “big wins”.

            	 	
              · Train
                financial PR contractor on Company’s story

            	 	
              · Be
                available for interviews

              · Provide
                supporting information 

            
	 	 	 	 	 	 	 
	
              Investor
                Conferences

            	 	
              Allow
                investors following the story to put a face to the name and generate
                hundreds to thousands of new leads who will be prepped for subsequent
                conversion.

            	 	
              · Design
                and create booth

              · Develop
                on-site promotions

              · Attend
                4 paid conferences

            	 	
              · Attend
                and present at 4 paid conferences

            
	 	 	 	 	 	 	 
	
              Multi-Purpose
                Promotional Video

            	 	
              Achieve
                widespread distribution of a uniquely engaging web-based educational
                tool
                that is both trackable and viral in nature.

            	 	
              · Produce
                video

              · Publish
                video on IR website

              · Deploy
                video across dozens of touch points

            	 	
              · Be
                available for video interview

              · Provide
                existing raw footage/photos

            
	 	 	 	 	 	 	 
	
              Marketing
                Collateral

            	 	
              Make
                possible immediate fulfillment of daily information requests and
                prepare
                for unrivaled booth presence at investor conferences.

            	 	
              · Manage
                printing of fact sheet, PPT and folders

            	 	 
	 	 	 	 	 	 	 
	
               

              Dual-Purpose
                Marketing Efforts

            	 	
              Coordinate
                client-side marketing efforts to include an investor relations
                component

            	 	
              · Provide
                necessary links and tracking code for materials as needed

            	 	
              · Communicate
                all advertising initiatives in a timely manner so AMS can ensure
                maximum
                ROI on investor side

            
	 	 	 	 	 	 	 
	
              Initiate
                Sponsored Research

            	 	
              Publicly
                issue deeply analytical, third party analysis that sophisticated
                investors
                require as the Company’s audience evolves but before independent coverage
                is possible.

            	 	
              · Engage
                analyst

              · Publish
                report on unique IR website page

            	 	
              · Be
                available for interview and fact checking

            
	 	 	 	 	 	 	 
	
              NASDAQ
                Application

            	 	
              Navigate
                through NASDAQ upgrade. As new price equilibrium has been achieved
                following Pre-PIPE Rule 144 effectiveness, execute appropriate reverse
                stock split, cushioning above required $4.00/share listing price
                in order
                to safely protect against negative investor perception. (Immediate
                possible decrease more than outweighed by eventual increase associated
                with positive perception of listing upgrade.)

            	 	
              · Provide
                reverse stock split and application filing timing
                recommendation

            	 	
              · Meet
                NASDAQ Capital Market requirements (except stock price)

              · File
                application

              · Work
                through regulatory comments

              · Execute
                reverse stock split to
                $6.00/share

            


    


    
      
        ©
          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
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          12

        
          

        

      

      
        
        

      

    

     

    
      



    


    


    Phase
      III: Ascent

    


    Objective: 
      Maintain
      trading momentum following the filing of a NASDAQ application and prior to
      the
      upgrade’s effectiveness while beginning to introduce Bonds.com Holdings, Inc. to
      the institutional investors whose interest in and ability to trade the Company’s
      stock is wholly dependent on the listing upgrade. Achieve 500+ round lot
      shareholders, 3,500+ high quality contacts and dollar volume equal to 0.2%
      of
      market cap.

    


    
      Timeline: 

    

    
      


    

    
      

    

     

     

    
      	
              Initiative

            	 	
              Objective

            	 	
              AMS
                Actions

            	 	
              Client
                Inputs

            
	
              Website
                Investor Module

            	 	
              Continually
                update IR website with fresh content to ensure optimal user
                experience.

            	 	
              · Monitor
                and change content

            	 	
              · Provide
                content input

            
	 	 	 	 	 	 	 
	
              Press
                Release Distribution

            	 	
              Continue
                timely news issuance to pique investor interest, prevent story fatigue
                and
                strengthen all marketing campaigns.

            	 	
              · Determine
                which news pieces are attractive to investor audience

              · Deliver
                one press release per week

              · Maintain
                90-day rolling calendar

            	 	
              · Provide
                raw news ideas

              · Provide
                corresponding data, dates, documentation, etc.

            
	 	 	 	 	 	 	 
	
              Keyword
                Search Campaign

            	 	
              Judiciously
                pare back spend as trading increase feeds itself; maintain flexibility
                to
                ramp back up as support is required.

            	 	
              · Reduce
                number of keywords, accept lower search result positions

              · Cease
                or ramp as trading volume dictates

            	 	 
	 	 	 	 	 	 	 
	
              Online
                Investor Advertising

            	 	
              Judiciously
                pare back spend as trading increase feeds itself; maintain flexibility
                to
                ramp back up as support is required.

            	 	
              · Submit
                refreshed advertisements to top two financial sites

              · Cease
                or continue as trading volume dictates

            	 	 
	 	 	 	 	 	 	 
	
              Financial
                and Trade Media Coverage

            	 	
              With
                significant coverage successfully achieved by PR contractor, decrease
                spending as media attention snowballs organically.

            	 	
              · Coordinate
                with media independently seeking introduction to Company

            	 	
              · Be
                available for interviews

              · Provide
                supporting information

            
	 	 	 	 	 	 	 
	
              Investor
                Conferences

            	 	
              Continue
                to pay to present at a major individual investor show, but leverage
                AMS
                relationships to secure immediately pre-NASDAQ invites to higher
                value
                institutional events.

            	 	
              · Refresh
                booth

              · Attend
                1 paid conference

              · Attempt
                to secure invites to and attend sponsored conferences

            	 	
              · Attend
                and present at 1 paid conference

              · Attend
                sponsored conferences with little warning

            
	 	 	 	 	 	 	 
	
              Marketing
                Collateral

            	 	
              Maintain
                data and content of all marketing documents in order to best reflect
                Company’s rapid quarter-on-quarter growth.

            	 	
              · Update
                data with new figures

              · Reprint
                collateral

            	 	 


    


    
      
        ©
          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
        page
          13

        
          

        

      

      
        
        

      

    

     

    

     

    


    


    Phase
      IV: Flight

    


    Objective: 
      Maintain
      sufficient forward progress to account for potential Rule 144-related selling
      while transitioning Bonds.com Holdings, Inc. to an IR firm specializing in
      institutional investors. Achieve 1,000+ round lot shareholders, 4,000+ high
      quality leads and dollar volume equal to 0.4% of market cap.

    


    
      Timeline: 

    

    


    
      

    

    


    


    
      	
              Initiative

            	 	
              Objective

            	 	
              AMS
                Actions

            	 	
              Client
                Inputs

            
	
              Website
                Investor Module

            	 	
              Continually
                update IR website with fresh content to ensure optimal user
                experience.

            	 	
              · Monitor
                and update content

            	 	
              · Provide
                content input

            
	
               

              Dual-Purpose
                Marketing Efforts

            	 	
              Coordinate
                client-side marketing efforts to include an investor relations
                component

            	 	
              · Provide
                necessary links and tracking code for materials as needed

            	 	
              · Communicate
                all advertising initiatives in a timely manner so AMS can ensure
                maximum
                ROI on investor side

            
	
              Press
                Release Distribution

            	 	
              Continue
                timely news issuance to pique investor interest, prevent story fatigue
                and
                strengthen all marketing campaigns.

            	 	
              · Determine
                which news pieces are attractive to investor audience

              · Write
                and deliver 1 press release per week

              · Maintain
                90-day rolling calendar

            	 	
              · Provide
                raw news ideas

              · Provide
                corresponding data, dates, documentation, etc.

            
	
              Conduct
                Non-Deal Road Show

            	 	
              Build
                non-deal roadshow(s) around one or more institutional conferences
                to
                introduce Bonds.com Holdings, Inc. as NASDAQ stock and place blocks
                to sop
                up PIPE Rule 144 overhang.

            	 	
              · Schedule
                meetings and plan roadshow

              · Prepare
                roadshow materials and press package

              · Attend
                1 or more roadshows

            	 	
              · Actively
                participate in 1 or more roadshows

            
	
              Budgetary
                Flexibility

            	 	
              Maintain
                flexibility to overcome unpredictability of market reception of Bonds.com
                Holdings, Inc. in one year, and PIPE investor’s reaction to ability to
                sell under Rule 144.

            	 	
              · Review
                overall launch plan progress

              · Recommend
                add-on campaigns and budget adjustment if necessary

            	 	
              · Keep
                war chest at ready in case stock needs to be supported

            
	
              Institutional
                IR Transition

            	 	
              AMS
                will remain involved as long as it is useful for both Bonds.com Holdings,
                Inc. and new representation in order to ensure smooth transition
                and high
                level of confidence.

            	 	
              · Provide
                introduction to firms specializing in institutional relationships
                

              · Provide
                introduction to high profile Tier II investment banks if the Company
                has
                not yet cemented a long term investment banking
                relationship

            	 	
              · Attend
                introductory meetings

              · Select
                ongoing representation

              · Provide
                success reference to AMS

            


    

    


    


    
      
        ©
          2007 After Market Support, LLC, v.11-26-07

        
        

      

      
        page
          14