**BEFORE THE**

**DEPARTMENT OF TRANSPORTATION**

**WASHINGTON, D. C.**

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ENHANCING AIRLINE PASSENGER PROTECTIONS : DOT

- OST

- 2010

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**MOTION OF AMERICAN AIRLINES, INC.**  **FOR A TWO**

**- DAY** 

**EXTENSION TO IMPLEMENT THE NEW PRICE ADVERTISING RULE**

**AND REQUEST FOR A SHORTENED ANSWER PERIOD**

Communications with respect to this document should be sent to:

VIRASB VAHIDI WILLIAM K. RIS, JR.

Senior Vice President

- Senior Vice President

- Marketing and Planning Government Affairs

and Chief Commercial Officer American Airlines, Inc.

American Airlines, Inc. 1101 17 th Street, N.W.

P.O. Box 619616, MD 5634 Washington, D.C. 20036

D FW Airport, Texas 75161

CARL B. NELSON

Associate General Counsel

American Airlines, Inc.

1101 17 th Str eet, N.W.

Washington, D.C. 20036

(202) 496

- 5647

carl.nelson@aa.com

December 8 , 2011**BEFORE THE**

**DEPARTMENT OF TRANSPORTATION**

**WASHINGTON, D. C.**

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ENHANCING AIRLINE PASSENGER PROTECTIONS : DOT

- OST

- 2010

- (SECOND RULEMAKING) : 0l40

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**MOTION OF AMERICAN AIRLINES, INC.**  **FOR A TWO**

**- DAY** 

**EXTENSION TO IMPLEMENT THE NEW PRICE ADVERTISING RULE**

**AND REQUEST FOR A SHORTENED ANSWER PERIOD**

American Air lin es, Inc. hereby moves for a two

- day

extension, from January 24, 2012 to Janu ary 26, 2012, to

implement the new price advertising rule (76 Fed. Reg. 23110,

A pril 25, 2011, 14 CFR 399.84).

We propose that the requested relief apply to the

websites of all parties that are affected by the new rule, as

well as to advertising ( on

- line, print, television, and radio)

that refers customers to websites for booking.

In the normal course, answers to this mo tion would be

due on December 19 , 2011. In order to facilitate an expedited

decision, we request that the answer date be shortened to

December 14

. For planning purposes, we request that the

Department act prior to the end of the year.- 2

-

The current effe ctive date, January 24, 2012, falls on a

Tuesday, which is the busiest day of the week for AA.com.

Tuesday ma y be a peak day on other carrier websites as well.

In light of the complexities of rolling out the radically

different pricing system mandated by the new rule, we seek to

avoid doing so on the day when traffic and revenue activity on

AA.com is heaviest. Moving the date to Thursday, January 26,

2012, will provide a far more favorable technological wind ow to

accomplish the change

- over

.

We evaluat ed the possibility of m aking the switch

earlier, but that is not feasible given the e xtremely tight

schedu le we have in place to conclude our programming efforts

and engage in critical ly important final testing to insure the

new system’s reliability.

We have informally canvassed several other c arriers

,

including Southwest, Delta, United, and Alaska Ai rlines,

regarding this request, and the responses we received have been

favorable.

The modest relief we are seeking will not materially

affect consumers , and should be granted in the public interest

of a smoot her transition t o amended rule.- 3

-

Respectfully submitted,

CARL B. NELSON

Associate General Counsel

American Air lines, Inc.

Decembe r 8 , 2011**CERTIFICATE OF SERVICE**

I hereby certify that I have this day served the foregoing document by email

on the following persons:

sascha.vanderbellen@delta.com jhill@dlalaw.com

scott.mcclain@delta.com bill@mietuslaw.com

sametta.c.barnett@delta.com mgoldman@sgbdc.com

kquinn@pillsburywinthrop.com rsilverberg@sgbdc.com

bkeiner@crowell.com dhainbach@ggh

- airlaw.com

esahr@eckertseamons.com mcmillin@woa.com

bruce.rabinovitz@wilmerhale.com eskraft@jamhoff.com

thomas.bolling@coair.com dpdean@j amhoff.com

bob.kneisley@wnco.com dkirstein@yklaw.com

robert.land@jetblue.com jyoung@yklaw.com

msinick@ssd.com willim.stallings @usdoj.gov

cdonley@ssd.com dwight.moore@ustranscom.mil

gbleopard@fedex.com john.allen@faa.gov

david.heffernan @wilmerhale.com urskr@state.gov

kevin.montgomery@polaraircargo.com recohn@hoganlovells .com

jrichardson@johnlrichardson.com cjsimpson@zsrlaw.com

lhalloway@crowell.com pmurphy@lopmurphy.com

efaberman@wileyrein.com lachter@starpower.net

mroller@rollerbauer.com anita.mosner@hklaw.com

howard.kass@usairways.com jennifer.nowak@hklaw.com

benjamin.slocum@usairways.com gmurphy@crowell.com

dan.weiss@coair.com russell.bailey@alpa.org

rpommer@atlasair.com

________________________________ CARL B. NELSON

December 8

, 2011