| 1. | I      have reviewed this annual report on Form 10-K of Aurum, Inc. (the      “registrant”); |
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| 2. | Based      on my knowledge, this report does not contain any untrue statement of a      material fact or omit to state a material fact necessary to make the      statements made, in light of the circumstances under which such statements      were made, not misleading with respect to the period covered by this      report; |
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| 3. | Based      on my knowledge, the financial statements, and other financial information      included in this report, fairly present in all material respects the      financial condition, results of operations and cash flows of the      registrant as of, and for, the periods presented in this      report; |
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| 4. | The      registrant's other certifying officer and I are responsible for      establishing and maintaining disclosure controls and procedures (as      defined in Exchange Act Rules 13(a)-15(e) and 15(d)-15(e))  and      internal controls over financial reporting (as defined in Exchange Act      Rules 13a-15(f) and 15d-15(f) andhave: |
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|   | a) | designed      such disclosure controls and procedures or caused such disclosure controls      and procedures to be designed under our supervision to ensure that      material information relating to the registrant, including its      consolidated subsidiaries, is made known to us by others within those      entities, particularly during the period in which this report is being      prepared; |
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|   | b) | designed      such internal controls over financial reporting, or caused such internal      controls over financial reporting to be designed under our supervision, to      provide reasonable assurance regarding the reliability of financial      reporting and the preparation of financial statements for external      purposes in accordance with generally accepted  principles; |
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|   | c) | evaluated      the effectiveness of the registrant's disclosure controls and procedures      and presented in this annual report our conclusions about the      effectiveness of the disclosure controls and procedures as of the end of      the period covered by this report based on such evaluation;      and |
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|   | d) | disclosed      in this report any change in the registrant’s internal control over      financial reporting that occurred during the registrant’s most recent      fiscal quarter (the registrant’s fourth fiscal quarter in the case of      an  annual report) that has materially affected, or is      reasonably likely to materially affect, the registrant’s internal control      over financial reporting; and |
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| 5. | The      registrant's other certifying officer and I have disclosed, based on our      most recent evaluation of internal control over financial reporting, to      the registrant's auditors and the audit committee of registrant's board of      directors (or persons performing the equivalent  functions): |
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|   | a) | all      significant deficiencies and material weaknesses in the design or      operation of internal control over financial reporting which are      reasonably likely to adversely affect the registrant’s ability to record,      process, summarize and report financial information;  and |
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|   | b) | any      fraud, whether or not material, that involves management or other      employees who have a significant role in the registrant's internal control      over financial reporting. |
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|   | /s/ Joseph Gutnick                               |   |
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|   | Name:      Joseph I. Gutnick                     |   |
|   | Title:      Chairman of the Board, President and |   |
|   | Chief      Executive Officer                     |   |
|   | (Principal      Executive Officer)               |   |