Exhibit 14.1

                     FIRST CASH FINANCIAL SERVICES, INC.
                                CODE OF ETHICS

      This Code of Ethics is designed to promote honest and ethical  conduct,
 full, fair,  accurate, timely  and  understandable disclosure  of  financial
 information in the periodic reports of  First Cash Financial Services,  Inc.
 (the  "Company"),   and  compliance   with  applicable   laws,  rules,   and
 regulations.

 APPLICABILITY OF THE CODE

      This Code  of  Ethics  (the "Code")  applies  to  the  Company's  chief
 executive officer,  president,  chief  operating  officer,  chief  financial
 officer, controller,  and such  other  operations, finance,  accounting,  or
 internal audit personnel as the chief executive officer, president or  chief
 financial officer may from  time  to time designate.  The persons listed  in
 the preceding paragraph are referred to as the "Covered Persons."

 HONEST AND ETHICAL CONDUCT

      In performing his or her duties,  each of the Covered Persons will  act
 in accordance with high  standards of honest  and ethical conduct  including
 taking appropriate actions to permit and facilitate the ethical handling and
 resolution of actual or apparent conflicts of interest between personal  and
 professional relationships.

      In addition, each of the Covered Persons will promote high standards of
 honest and ethical conduct among employees who have responsibilities in  the
 areas of accounting, audit, tax, and financial reporting and other employees
 throughout the Company.

 FULL, FAIR, ACCURATE, TIMELY, AND UNDERSTANDABLE DISCLOSURE

      In performing  his or  her duties,  each of  the Covered  Persons  will
 endeavor to promote,  and will  take appropriate  action within  his or  her
 areas of  responsibility  to  cause the  Company  to  provide,  full,  fair,
 accurate, timely,  and understandable  disclosure in  reports and  documents
 that the  Company files  with  or submits  to  the Securities  and  Exchange
 Commission and in other public communications.

      In performing his  or her  duties, each  of the  Covered Persons  will,
 within his or her areas of  responsibility, engage in, and seek to  promote,
 full, fair and accurate  disclosure of financial  and other information  to,
 and open and honest discussions with, the Company's outside auditors.

 COMPLIANCE WITH APPLICABLE GOVERNMENTAL LAWS, RULES, AND REGULATIONS

      In performing  his or  her duties,  each of  the Covered  Persons  will
 endeavor to comply, and will take appropriate action within his or her areas
 of  responsibility  to  cause  the   Company  to  comply,  with   applicable
 governmental  laws,  rules,  and   regulations  and  applicable  rules   and
 regulations of self-regulatory organizations.

      Each of the Covered Persons will promptly provide the Company's general
 counsel or the Company's audit committee with information concerning conduct
 the Covered Person reasonably believes to constitute a material violation by
 the Company, or its directors or officers, of the securities laws, rules  or
 regulations or other laws, rules, or regulations applicable to the Company.

 REPORTING VIOLATIONS OF THE CODE

      Each of the Covered Persons will promptly report any violation of  this
 Code to the Company's general counsel  or to the Company's audit  committee,
 as applicable.

 WAIVER AND AMENDMENT OF THE CODE

      The Company's  audit  committee, as  well  as the  Company's  board  of
 directors, will have the authority to approve a waiver from any provision of
 this Code.  The  Company will publicly  disclose information concerning  any
 waiver or an implicit waiver of this Code as required by applicable  law.  A
 waiver means the approval of a  material departure from a provision of  this
 Code.  The Company will publicly disclose any substantive amendment of  this
 Code as required by applicable law.

 ACCOUNTABILITY FOR ADHERENCE TO THE CODE

      The Company's audit  committee will assess  compliance with this  Code,
 report violations of this  Code to the Board  of Directors, and, based  upon
 the relevant facts  and circumstances,  recommend to  the Board  appropriate
 action.   A  violation  of  this Code  may  result  in  disciplinary  action
 including termination of employment.