**EXHIBIT 31.1**
**CERTIFICATION ACCOMPANYING PERIODIC REPORT****PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002**(18 U.S.C. SEC. 1350)
I, David G. Fiore, President and Chief Executive Officer of American Achievement Corporation andAAC Group Holding Corp. certify that:
1. I have reviewed this quarterly report on Form 10-Q of American Achievement Corporation and AACGroup Holding Corp.;
2. Based on my knowledge, this quarterly report does not contain any untrue statement of a materialfact or omit to state a material fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading with respect to the periodcovered by this quarterly report;
3. Based on my knowledge, the financial statements, and other financial information included inthis quarterly report, fairly present in all material respects the financial condition, results ofoperations and cash flows of the registrants as of, and for, the periods presented in thisquarterly report;
4. The registrants’ other certifying officer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) andinternal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and15d-15(f)) for the registrants and have;
a) designed such disclosure controls and procedures, or caused such disclosure controls andprocedures to be designed under our supervision, to ensure that material information relating tothe registrants, including their consolidated subsidiaries, is made known to us by others withinthose entities, particularly during the period in which this quarterly report is being prepared;
b) designed such internal control over financial reporting, or caused such internal control overfinancial reporting to be designed under our supervision, to provide reasonable assurance regardingthe reliability of financial reporting and the preparation of financial statements for externalpurposes in accordance with generally accepted accounting principles;
c) evaluated the effectiveness of the registrants’ disclosure controls and procedures and presentedin this report our conclusions about the effectiveness of the disclosure controls and procedures,as of the end of the period covered by this quarterly report based on such evaluation; and
d) disclosed in this report any change in the registrants’ internal control over financialreporting that occurred during the registrants’ most recent fiscal quarter that has materiallyaffected, or is reasonably likely to materially affect, the registrants’ internal control overfinancial reporting;
5. The registrants’ other certifying officer and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to the registrants’ auditors and the auditcommittee of registrants’ respective board of directors (or persons performing the equivalentfunctions):
a) all significant deficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adversely affect the registrants’ability to record, process, summarize and report financial information; and
b) any fraud, whether or not material, that involves management or other employees who have asignificant role in the registrants’ internal control over financial reporting.
Date: April 11, 2005         By:  /s/ DAVID G. FIORE    David G. Fiore    CHIEF EXECUTIVE OFFICER