Third Amendment to the Restated Del Monte Foods Brokerage Agreement



 Exhibit 10.17 

3rd AMENDMENT 
 RESTATED DEL MONTE FOODS 
 RETAIL BROKERAGE AGREEMENT 

This Third Amendment (“3rd Amendment”) dated January 26, 2010 shall amend
the Restated Del Monte Foods Retail Brokerage Agreement dated November 4, 2008 and subsequently amended on May 4, 2009 and September 22, 2009 (the “Agreement”), by and between Del Monte Corporation, a corporation with
its main business office at One Market @ the Landmark, San Francisco, California 94105 (the “Client”) and Advantage Sales & Marketing LLC, a limited liability company with its main business office at 18100 Von Karman
Avenue, Suite 900, Irvine, CA 92612 (“Broker”). 
 WHEREAS, the parties desire to amend the Agreement to
(1) revise Attachment B-2A as indicated per edits attached creating Attachment B-2B. 
 NOW, THEREFORE, in
acknowledgement of good and valuable consideration, the sufficiency of which is acknowledged, the parties agree to add to the Agreement as follows: 
  

	 	1.	Attachment B-2B: The parties agree to replace the current “Attachment B-2A” in its entirety with a new “Attachment B-2B” as contained
herein. 

  

	 	2.	No Other Change: Except as modified by the Third Amendment, the Agreement will remain in full force and effect as set forth herein.


 IN WITNESS WHEREOF, the parties hereto have caused this Third Amendment to be executed by their duly
authorized representatives as of the date first above written. 
  

									
	ADVANTAGE SALES & MARKETING LLC	 		 	DEL MONTE CORPORATION
					
	By:	 	/s/ Chris Oliver	 		 	By:	 	/s/ Tim Cole
					
	Name:	 	Chris Oliver	 		 	Name:	 	Tim Cole
					
	Title:	 	President, Sales	 		 	Title:	 	Executive Vice President
					
	Date:	 	January 20, 2010	 		 	Date:	 	January 26, 2010








 ATTACHMENT B-2B 

Exclusions 
 DEL MONTE CORPORATION 
 RETAIL GROCERY BROKERAGE AGREEMENT 

Broker shall not receive brokerage commissions on sales of Client’s products to the following customers unless they are specifically designated on
Attachment C: 
  

			
	Direct Mass Merchandising	  	
		
	Wal*Mart	  	Sam’s
	Wal*Mart Super Center	  	Warehouse Club
	 (See WMSC Retail, Attach. B-1)
	  	Costco
	Wal*Mart Neighborhood Markets	  	Wholesale Depot
		  	BJ’s
		  	Max Club
		  	Price Mart
		
	National Retailers	  	Leeper Customers
		
	Kroger (Coordinated and West)	  	Those customers in the Pittsburgh/Cleveland
	Safeway	  	territory serviced by Louis F. Leeper Co.
	Publix	  	and its affiliates
	Delhaize	  	
	Meijer	  	
	HEB	  	
	K-Mart	  	
	
	Provided, however, that Broker shall be compensated as mutually agreed by the parties for back office support services provided to Client.
		
	Dollar Stores	  	
		
	Family Dollar	  	
	Big Lots	  	
	Grocery Outlet	  	
	Bargain Wholesale	  	
		
	Pet Specialty	  	
		
	PetCo	  	
	PetSmart	  	
	Pet Supplies Plus	  	
	Pet Supermarkets	  	
	Pet Specialty distributors	  	
		
	Produce	  	
	
	No commission payable with respect to those markets identified on Schedule B-2








 ATTACHMENT B-2B 

EXCLUDED PRODUCE MARKETS 

Oklahoma 
 Kansas City 

Chicago 
 Milwaukee 

Minneapolis 
 Nash Finch 

Newell 
 Buffalo 

Boston 
 Cleveland 

Detroit 
 Grand Rapids 

Pittsburgh 
 Syracuse 

Salt Lake City 
 Phoenix 

Safeway 
 San Francisco 

San Francisco All Other 

EXCLUDED PRODUCE CUSTOMERS FROM “HQ” SALES COVERAGE 
 SuperValu 

	 	•	 	 Albertsons SoCal 



	 	•	 	 Albertsons Inter-Mountain West (NW & Salt Lake) 



	 	•	 	 Shaw’s 



	 	•	 	 SV Lancaster 



	 	•	 	 SV Mechanicsville 



	 	•	 	 SV Quincy