**EXHIBIT
      31.1**








**Certification
      of Principal Executive Officer of ULURU Inc.**


**Pursuant
      to Rule 13a-14(a) and 15d-14(a) under**


**the
      Securities Exchange Act of 1934, as Amended**





I,
      Kerry
      P. Gray, certify that:





1.           I
      have reviewed this Quarterly Report on Form 10-QSB of ULURU Inc.;





2.           Based
      on my knowledge, this report does not contain any untrue statement of a material
      fact or omit to state a material fact necessary to make the statements made,
      in
      light of the circumstances under which such statements were made, not misleading
      with respect to the period covered by this report;





3.           Based
      on my knowledge, the financial statements, and other financial information
      included in thisreport, fairly present in all material respects the financial
      condition, results of operations and cash flows of the registrant as of, and
      for, the periods presented in this report.





4.           The
      registrant’s other certifying officer and I are responsible for establishing and
      maintaining disclosure controls and procedures (as defined in Exchange Act
      Rules 13a-15(e) and 15d-15(e)) for the registrant and have:





a.)
      Designed such disclosure controls
      and procedures, or caused such disclosure controls and procedures to be designed
      under our supervision, to ensure that material information relating to the
      registrant, including its consolidated subsidiaries, is made known to us by
      others within those entities, particularly during the period in which this
      report is being prepared;





b.)
      Evaluated the effectiveness of the
      registrant’s disclosure controls and procedures and presented in this report our
      conclusions about the effectiveness of the disclosure controls and procedures,
      as of the end of the period covered by this report, based on such evaluation;
      and





c.)
      Disclosed in this report any change
      in the registrant’s internal control over financial reporting that occurred
      during the registrant’s most recent fiscal quarter that has materially affected,
      or is reasonably likely to materially affect, the registrant’s internal control
      over financial reporting; and





5.           The
      registrant’s other certifying officer and I have disclosed, based on our most
      recent evaluation of internal control over financial reporting, to the
      registrant’s auditors and the audit committee of the registrant’s board of
      directors (or persons performing the equivalent functions):





a.)
      All significant deficiencies and
      material weaknesses in the design or operation of internal control over
      financial reporting which are reasonably likely to adversely affect the
      registrant’s ability to record, process, summarize and report financial
      information; and





b.)
      Any fraud, whether or not material,
      that involves management or other employees who have a significant role in
      the
      registrant’s internal control over financial reporting.





Date:
                August 10, 2007
            
            /s/
                Kerry P. GrayKerry
                P. GrayPresident
                and Chief Executive Officer(Principal
                Executive Officer)