| 1.   | I                have reviewed this quarterly report on Form 10-Q of American Achievement                Group Holding Corp., AAC Group Holding Corp. and American Achievement                Corporation; |
|----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.   | Based                on my knowledge, this quarterly report does not contain any untrue                statement of a material fact or omit to state a material fact necessary                to                make the statements made, in light of the circumstances under which                such                statements were made, not misleading with respect to the period covered                by                this quarterly report; |
|----------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.   | Based                on my knowledge, the financial statements, and other financial information                included in this quarterly report, fairly present in all material                respects                the financial condition, results of operations and cash flows of                the                company as of, and for, the periods presented in this quarterly                report; |
|----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4.   | The                company’s other certifying officer and I are responsible for establishing                and maintaining disclosure controls and procedures (as defined in                Exchange                Act Rules 13a-15(e) and 15d-15(e)) for the company and                have; |
|----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| a)   | designed                such disclosure controls and procedures, or caused such disclosure                controls and procedures to be designed under our supervision, to                ensure                that material information relating to the company, including its                consolidated subsidiaries, is made known to us by others within those                entities, particularly during the period in which this quarterly                report is                being prepared; |
|----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| b)   | evaluated                the effectiveness of the company’s disclosure controls and procedures and                presented in this quarterly report our conclusions about the effectiveness                of the disclosure controls and procedures, as of the end of the period                covered by this quarterly report based on such evaluation;                and |
|----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| c)   | disclosed                in this quarterly report any change in the company’s internal control over                financial reporting that occurred during the company’s most recent fiscal                quarter (the company’s fourth fiscal quarter in the case of an annual                report) that has materially affected, or is reasonably likely to                materially affect, the company’s internal control over financial                reporting; and |
|----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.   | The                company’s other certifying officer and I have disclosed, based on our most                recent evaluation of internal control over financial reporting, to                the                company’s auditors and the audit committee of company’s board of directors                (or persons performing the equivalent                functions): |
|----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| a)   | all                significant deficiencies and material weaknesses in the design or                operation of internal control over financial reporting which are                reasonably likely to adversely affect the company’s ability to record,                process, summarize and report financial information;                and |
|----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| b)   | any                fraud, whether or not material, that involves management or other                employees who have a significant role in the company’s internal control                over financial reporting. |
|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|  |  |                                       |  |                                                      |  |  |
|--|--|---------------------------------------|--|------------------------------------------------------|--|--|
|  |  | /s/                DONALD J. PERCENTI |  |                                                      |
|  |  |                                       |  |                                                      |
|  |  | Name:                                 |  | Donald                J. Percenti                    |  |  |
|  |  | Title:                                |  | President                and Chief Executive Officer |  |  |
|  |  |                                       |  | (principal                executive officer)         |  |  |