Exhibit 10.5



 Exhibit 10.5 
 TRADEMARK TRANSFER AGREEMENT 
 This Trademark Transfer Agreement is entered into on
March 30, 2012 by and between: 
 KONINKLIJKE PHILIPS ELECTRONICS N.V., having its principal office at Amstelplein 2, 1096 BC Amsterdam,
The Netherlands (“KPENV”); 
 and 
 Sara Lee/DE B.V., having its principal office at Vleutensevaart 100, 3532 AD Utrecht, The Netherlands (“Sara Lee”); 
 KPENV and Sara Lee hereinafter collectively referred to as the “Parties” and individually each as a “Party”. 
 WHEREAS, KPENV is the owner of the Senseo Trademark (as defined below); 
 WHEREAS, KPENV and
Philips Consumer Lifestyle B.V. (“Philips CL”), on the one hand, and Sara Lee on the other hand, have entered into the MoA (as defined below), whereby (amongst others) KPENV has agreed to assign to Sara Lee, and Sara Lee has agreed
to purchase from KPENV, KPENV’s ownership rights with respect to the Senseo Trademark for an amount of Euro 115 million on the terms and conditions as set forth in this Agreement (as defined below); 

WHEREAS, the Sara Lee group of companies is in the process of separating into two separate, publicly traded pure play group of companies for meat and for
coffee & tea, respectively, which separation shall be completed in the first half of 2012. The pure play coffee & tea group of companies to be established pursuant to such process shall be the successor of all coffee and tea
activities of the Sara Lee group of companies and shall be publicly traded under the name D.E Master Blenders 1753 N.V., and the parent company of such group shall be D.E Master Blenders 1753 N.V. 

NOW, THEREFORE, in consideration of the mutual obligations and covenants set forth herein, KPENV and Sara Lee hereby agree as follows: 

 

	1.	Definitions 

  

	    	As used in this Agreement, the following terms shall have the meanings set forth below: 


 

	    	“Agreement” shall mean this Trademark Transfer Agreement and its Annexes. 


  
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	    	“Affiliate” shall mean any corporation, company or other legal entity of which 50% (fifty per cent) or more of the issued and outstanding capital or of
which 50% (fifty per cent) or more of the power to vote for the election of the directors and/or to otherwise direct the activities of such corporation, company or entity is, owned or controlled, directly or indirectly, by, with respect to Sara Lee,
Sara Lee Corporation (“SLC”), or after the separation process as described in the recitals of this Agreement, DE Master Blenders 1753 N.V. or, with respect to Philips, KPENV, but in respect of each of them only so long as such
ownership or control exists; 

  

	    	“Effective Date” shall mean January 1, 2012. 

  

	    	“MoA” shall mean the Memorandum of Agreement dated January 26, 2012, which has been entered into by and among KPENV and Philips Consumer Lifestyle
B.V. (“Philips CL”), on the one hand, and Sara Lee, on the other hand, relating, amongst others, to the assignment of the Senseo Trademark as contemplated by this Agreement. 


 

	    	“Senseo GSA” shall mean the Global Senseo Agreement entered into between KPENV, Philips CL and Sara Lee dated June 8, 2010.


  

	    	“Senseo Trademark” shall mean the Senseo Trademark registrations in the classes of goods 9 and 11 (according to the Treaty of Nice) and any
applications for any Senseo Trademark registrations, as listed in Annex 1 hereto. 

  

	    	“Purchase Price” shall mean the sum of Euro 115 million (One Hundred and Fifteen Million Euros). 


 

	    	Capitalized terms defined elsewhere in this Agreement shall have the respective meanings as defined herein. 


 

	2.	Assignment of Senseo Trademark; Certain Covenants 

  

	2.1.1	Assignment. In consideration of the Purchase Price and subject to the terms and conditions as set forth herein, KPENV sells and assigns to Sara Lee all its
rights, title and interest in and to the Senseo Trademark, which sale and assignment Sara Lee hereby accepts. Such sale and assignment shall be subject to any licenses and other commitments granted or entered into by Sara Lee, KPENV or any of its
Affiliates in respect of the Senseo Trademark to a third party prior to the date hereof in accordance with the Senseo GSA or as approved by Sara Lee in writing. Any such licenses or other prior commitments entered into or granted by KPENV or any of
its Affiliates not in the ordinary course of their activities performed under the Senseo GSA (it being understood that any licenses or rights to use the Senseo Trademark granted to distributors, dealers, or the like in connection with the sale of
the Senseo coffee pod system shall be deemed granted in the ordinary course) shall be listed in Annex 3. The sale and assignment of the Senseo Trademark shall be conditional upon receipt by KPENV of the Purchase Price in accordance with the
terms of this Agreement and upon such condition being satisfied shall have retroactive effect as from the Effective Date. 


  
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	    	As of the Effective Date, KPENV shall have no further obligation or responsibility with respect to the Senseo Trademark except as expressly set forth herein.


  

	2.1.2	Sara Lee represents and warrants that it is currently an Affiliate of SLC and after the separation and restructuring process described in the recitals to this
Agreement, Sara Lee shall be a part of the publicly traded D.E Master Blenders 1753 group which shall be the successor of the Sara Lee group coffee and tea activities, and the ultimate parent company of such group shall be D.E Master Blenders 1753
N.V, of which Sara Lee shall be an Affiliate. 

  

	2.2	Recording Assignments. 

  

	2.2.1	Sara Lee shall record, and be responsible for recording, the assignment of the Senseo Trademark with the relevant trademark offices in accordance with this Agreement,
using the assignment deeds provided for that purpose by KPENV. KPENV shall provide to Sara Lee duly executed assignment deeds in the English language substantially in the form set out in Annex 2 to this Agreement, and in accordance with
formal requirements of the trademark office with which an assignment deed is to be recorded. 

  

	2.2.2	To the extent required under applicable law or as otherwise necessary, KPENV herewith authorizes Sara Lee to apply for the recordal of the assignment of the Senseo
Trademark and to request the trademark offices in the relevant territories to issue to Sara Lee as the assignee of all right, title and interest in and to the Senseo Trademark as contemplated hereby any and all documents covering the Senseo
Trademark all in accordance with this Agreement. 

  

	2.2.3	Each Party shall upon request of the other Party execute and deliver to the other Party any further documents and instruments as required by law or otherwise reasonably
necessary to perfect the assignment of the Senseo Trademark as contemplated hereby. 

  

	2.2.4	The out-of-pocket expenses and fees arising from the recordal of the assignment of the Senseo Trademark with the relevant trademark offices shall be equally shared
between the Parties. 

  

	2.3	Contact person and Agent information. Sara Lee shall notify KPENV promptly after the execution of this Agreement of the name and all other relevant particulars
of the person who shall be the primary contact person in all matters relating to the handling of assignment of the Senseo Trademark. 

  

	2.4	Fees for Sara Lee. As from the Effective Date, Sara Lee shall bear all costs and expenses in relation to the Senseo Trademark, including, but not limited to, any
prosecution and maintenance costs, except for the costs and fees which will be equally shared by the Parties pursuant to Section 2.2.4. Sara Lee shall reimburse KPENV for any such costs and expenses incurred by KPENV or its Affiliates as of the
Effective Date. 


  
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	2.5	Transfer of Case Handling. Subject to the Section 2.2 and 2.6, Sara Lee will handle, and will be solely responsible for handling, any and all matters in
relation to the Senseo Trademark. As of the date hereof, KPENV shall have no responsibility for handling, maintaining, or otherwise taking any action with respect to the Senseo Trademark except for KPENV’s obligations pursuant to Sections 2.2
and 2.6. 

  

	    	Without prejudice to Section 2.6, when requested to do so by Sara Lee in writing, KPENV agrees that it will, at any time after the date hereof and at Sara
Lee’s costs and expense, upon Sara Lee’s reasonable request in writing, use commercially reasonable efforts to provide Sara Lee with facts relating to the Senseo Trademark or the history thereof as known and available to it and as
necessary for the purpose of any litigation or other legal action by Sara Lee against a third party in relation to, or for establishing or defending the validity of, the Senseo Trademark. 


 

	    	Furthermore KPENV agrees to forward to Sara Lee a copy of any mail and other written notifications concerning the ownership or maintenance of, or any claim challenging
the validity of the Senseo Trademark for a period of 18 (eighteen) months after the Effective Date, except that to the extent the assignment with respect to any Senseo Trademark right has been recorded, said period shall be limited to six
(6) months as from the date of such recordal 

  

	2.6	Interim Trademark Prosecution and Maintenance. KPENV shall continue, at Sara Lee’s cost and expense, solely the handling of the prosecution and maintenance
of the Senseo Trademark for a country consistent with KPENV’s normal practice as conducted prior to the date hereof until the completion of the assignment and the recordal thereof in such country, but in any event until June 30, 2013, or
in respect of a country, until the recordal in such country is completed, provided that the failure to complete such recordal by June 30, 2013 or any delay thereafter in completion of such recordal is not due to Sara Lee. Sara Lee hereby
authorizes KPENV to conduct and have conducted such actions on Sara Lee’s behalf. 

  

	3.	Purchase Price 

  

	3.1	Sara Lee shall pay the Purchase Price (plus VAT on such Purchase Price) to KPENV on the date hereof, without any deduction or set-off whatsoever, by wire transfer in
immediately available funds and in Euros to KPENV’s Euro Account with CITIBANK in London, U.K. under the following references: 

  

			
	Bank Account No.:	  	
	Name:	  	
	Bank:	  	
	Swift code:	  	
	IBAN code:	  	
	Sort code:	  	
	Reference	  	



  
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	3.2	Taxes. The Purchase Price is exclusive of VAT and any and all other taxes (other than corporate income taxes) and duties arising from or in connection with the
assignment of the Senseo Trademark or otherwise arising from or in connection with this Agreement. All such VAT and other taxes and duties shall be borne by Sara Lee. In the event that the governmental authorities of any country imposes any such VAT
or other taxes and duties, then such VAT and other taxes and duties will be paid by Sara Lee on top of the Purchase Price. 

  

	3.3	Costs. Except as otherwise set forth herein, each Party shall pay its own legal, accounting and other costs and expenses incidental to this Agreement and the
consummation of the transactions contemplated thereby. 

  

	4.	No Warranties 

  

	    	The Senseo Trademark shall be assigned on an “AS IS” basis without warranties of any kind, express or implied, including any warranty as to the validity,
enforceability or non-infringement of the Senseo Trademark, and any and all such warranties are expressly disclaimed. 

  

	5.	Limitation on Liability 

  

	    	In no event shall either Party be liable to the other Party for any indirect or consequential damages or losses (including, without limitation, any loss of profits,
revenues, business or savings) in connection with this Agreement or the transactions contemplated thereby. 

  

	6	Enforcement 

  

	6.1	Subject to Section 6.2 hereof and Article 3.7 of that certain Partnership Agreement entered into by KPENV, Philips CL and Sara Lee simultaneously with this
Agreement (“Partnership Agreement”) (and any corresponding provisions in any Coffee System Agreement (as such term is defined in the Partnership Agreement) and until the assignment of the Senseo Trademark is perfected and recorded
in a country upon specific written request of Sara Lee, KPENV shall initiate any litigation or administrative action in relation to the Senseo Trademark pertaining to such country, or defend any litigation or other legal action brought by any third
party challenging the validity of the Senseo Trademark pertaining to such country after the Effective Date or, at KPENV’s option, provide a power of attorney to Sara Lee to take any such action, unless such litigation or other legal action
could adversely affect the interest of KPENV or any of its Affiliates, and provided always that Sara Lee shall reimburse KPENV and its Affiliates for all reasonable costs and expenses (including legal fees) incurred by any of them in taking any such
litigation or other legal action. 


  
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	    	Subject to Section 6.2 hereof and Article 3.7 of the Partnership Agreement (and any corresponding provisions in any Coffee System Agreement (as such term is
defined in the Partnership Agreement) and upon completion of the assignment of the Senseo Trademark in any country, KPENV shall have no further obligation to take or continue any such litigation or other legal action with respect to the Senseo
Trademark pertaining in any such country. Notwithstanding KPENV’s right as set forth in Section 6.2, after the assignment of any Senseo Trademark is perfected and recorded in a country, KPENV shall upon Sara Lee’s reasonable request
continue to provide reasonable assistance to Sara Lee in preparing and initiating any litigation or administrative action with respect to the Senseo Trademark in sofar as it relates to any matters with respect to the period prior to 1 January
2012 except if such litigation or action could reasonably affect KPENV or its Affiliates interests. Sara Lee shall reimburse KPENV and its Affiliates for any reasonable costs and expenses (including legal fees) incurred by them in providing any such
assistance. 

  

	6.2	KPENV shall retain the exclusive right to sue or otherwise enforce or take any legal action, and continue any suit or other enforcement or legal action, for any
infringement, violation or misappropriation of the Senseo Trademark in any country occurring before the Effective Date as well as any and all statutory, contractual and other claims, demands, and causes of action for royalties, fees, or other income
from, or infringement, violation or misappropriation of the Senseo Trademark and KPENV shall be entitled to any and all of damages awarded and other proceeds resulting from any of the foregoing to the extent related to such infringement, violation
or misappropriation occurring before the Effective Date. 

  

	    	Sara Lee shall execute and deliver to KPENV any further documents and instruments as reasonably necessary to confirm KPENV’s right and authority to take any such
aforesaid action. 

  

	    	Sara Lee shall have no right to claim damages or take any action for any act of infringement, violation or misappropriation of the Senseo Trademark which has occurred
prior to the Effective Date. 

  

	7.	Notices 

  

	7.1	Any notice given by one party to the other party under this Agreement shall be in writing and shall be sent by facsimile or registered post mail or served personally on
the recipient. In respect of any provision of this Agreement in which time is to run from service of notice by one party to the other, such time shall commence from the date of receipt by a party of such notice. In the case of notice given by
facsimile it shall be deemed to have been received on the day upon which such facsimile is sent, with written verification of receipt and in the case of notice given by registered post mail it shall be deemed to have been received on the second day
after the date upon which the notice is posted. 


  
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	    	Any notice shall be addressed 

  

	    	in respect of KPENV, to: 

  

	    	Koninklijke Philips Electronics N.V. 


	    	c/o Philips Intellectual Property & Standards 


	    	Building HTC 44 


	    	P.O. Box 220 


	    	5600 AE Eindhoven 


	    	The Netherlands 


	    	Fax: +31 40 2743014 


	    	F.a.o.: Chief Intellectual Property Officer 

  

	    	in respect of Sara Lee, to: 

  

	    	Sara Lee/DE B.V. 


	    	Corporate Legal Department/Global Brand Protection department 


	    	Vleutensevaart 100 


	    	3532 AD Utrecht 


	    	The Netherlands 


	    	Fax: +31 30 2927251 


	    	F.a.o. Vice President Legal Affairs/Senior Manager Global Brand Protection 


 

	    	or such other address as may have been notified in writing by either Party to the other. 


 

	8.	Entire Agreement 

  

	    	This Agreement (including all Annexes hereto) sets forth the entire understanding and agreement between KPENV and Sara Lee as to the subject matter of this Agreement
and supersedes, cancels and merges all prior agreements, negotiations, commitments, communications and discussions, whether oral or in writing, between KPENV and Sara Lee as to the subject matter hereof, including, without limitation, the MoA.


  

	9.	Applicable Law and Jurisdiction 

  

	9.1	This Agreement shall be governed by and construed in accordance with the laws of The Netherlands. 


 

	9.2	Any dispute between the Parties in connection with this Agreement (including any dispute regarding its existence, validity or termination) shall be submitted
exclusively to the competent courts of Amsterdam, The Netherlands. 


  
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	10.	Miscellaneous 

  

	10.1	Confidentiality. The Parties shall treat any information exchanged between them in the execution of this Agreement confidential and shall only use such
information for the execution of this Agreement and/or to perform their respective rights and obligations under and pursuant to this Agreement. 

  

	10.2	Publicity. No Party shall issue any press release or make any public announcement (“Public Statement”) regarding this Trademark Transfer
Agreement, or the negotiation thereof, or the amendments or agreements contemplated thereby without the prior written consent of the other party, except as required by law or regulation (including any stock exchange regulation) binding on or
applicable to any of the Parties or their respective Affiliates. If a Party or any of its Affiliates is required to make any Public Statement for such party or its Affiliate not to be in violation of any applicable law or regulation (including any
stock exchange regulation) binding on or applicable to any of them, then such Party shall, to the extent possible and not legally prohibited (x) provide the other Party with the text of such Public Statement as far in advance of its disclosure
as is reasonably possible and (y) consider in good faith its suggestions by the other Party concerning the nature and scope of the information to be contained therein. 


 

	10.3	Assignment. The provisions of this Agreement shall bind and inure to the benefit of the Parties and their respective successors and permitted assigns. No Party
shall be entitled to assign or transfer any right or obligation arising under this Agreement to any third party without the other Party’s prior written consent. 


 

	10.4	Severability. If any of the provisions of this Agreement is determined to be invalid or unenforceable by any court of competent jurisdiction, such finding shall
not invalidate the remainder of this Agreement which shall remain in full force and effect as if the provision(s) determined to be invalid or unenforceable had not been a part of this Agreement. In the event of such finding of invalidity or
unenforceability, the Parties will endeavor to substitute forthwith the invalid, or unenforceable provision(s) by such effective provision(s) as will most closely correspond with the original intention of the provision(s) so voided.


  

	10.5	Amendments. This Agreement may not be amended, modified or supplemented except pursuant a written agreement executed by a duly authorised representative of each
of the Parties. 

  

	10.6	Waiver. Any waiver of any of the provisions of this Agreement by either Party shall be binding only if set forth in an instrument in writing signed on behalf of
such Party by a duly authorized representative. No failure to enforce any provision of this Agreement shall be deemed to or shall constitute a waiver of such provision and no waiver of any of the provisions of this Agreement shall be deemed to or
shall constitute a waiver of any other provision hereof (whether or not similar) nor shall such waiver constitute a continuing waiver. 


  
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	10.7	Headings. The section headings contained in this Agreement are for reference purposes only and will not affect in any way the meaning or interpretation of this
Agreement. 

  

	10.8	Execution. This Agreement may be executed by the Parties in counterparts, each of which shall be an original and all of which shall together constitute one and
the same instrument. 

 IN WITNESS WHEREOF, KPENV and Sara Lee have caused this Agreement to be signed in duplicate on the date
first written above. 
  

					
	Koninklijke Philips Electronics N.V.	  		  	Sara Lee/DE B.V.
			
	 /s/ Federico De Angelis
	  		  	 /s/ Michiel Herkemij

	Name: Federico De Angelis	  		  	Name: Michiel Herkemij
	Title: CEO CL Coffee	  		  	Title: CEO


  
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 Annex 1 
 LIST OF SENSEO TRADEMARK 
  

													
	Trademark	  	Registration date	  	Registration number	  	Class	  	Workflow status	  	Country	  	Renewal due date
	 SENSEO
	  	2001-May-09	  	1828616	  	011	  	Renewal Requested	  	Argentina	  	2011-May-09
	 SENSEO
	  	2000-Dec-15	  	1007870	  	011	  	Registered (after Opposition Period)	  	Australia	  	2019-Dec-07
	 SENSEO
	  	2010-May-04	  	822463504	  	011	  	Registered (after Opposition Period)	  	Brazil	  	2020-May-04
	 SENSEO
	  	1998-Sep-01	  	0757754	  	009; 011	  	Registered (after Opposition Period)	  	Benelux (BOIP)	  	2018-Feb-13
	 SENSEO
	  	2005-Dec-07	  	654625	  		  	Registered (after Opposition Period)	  	Canada	  	2020-Dec-07
	 SENSEO
	  	2009-Nov-03	  	68620	  	009	  	Renewal Requested	  	Cyprus	  	2024-Oct-14
	 SENSEO
	  	2009-Nov-03	  	68621	  	011	  	Renewal Requested	  	Cyprus	  	2010-Oct-14
	 SENSEO
	  	1999-Dec-28	  	2004 01473	  	009; 011	  	Registered (after Opposition Period)	  	Denmark	  	2019-Dec-28
	 SENSEO
	  	2002-Jun-16	  	142628-A	  	011	  	Registered (after Opposition Period)	  	Greece	  	2019-Dec-15
	 SENSEO
	  	2002-May-02	  	200204885	  	011	  	Registered (after Opposition Period)	  	Hong Kong	  	2016-Dec-07
	 SENSEO
	  	2001-Mar-20	  	469324	  	011	  	Registered (after Opposition Period)	  	Indonesia	  	2020-Jan-06
	 SENSEO
	  	2001-Sep-14	  	4506147-2	  	011	  	Renewal Requested	  	Japan	  	2011-Sep-14
	 SENSEO
	  	2001-Mar-09	  	0489264-1	  	011	  	Renewal Requested	  	Republic of Korea	  	2011-Mar-09
	 SENSEO
	  	2000-Feb-11	  	641268	  	011	  	Registered (after Opposition Period)	  	Mexico	  	2019-Dec-17
	 SENSEO
	  	2006-Feb-07	  	TM235464	  	011	  	Registered (after Opposition Period)	  	Thailand	  	2015-May-24
	 SENSEO
	  	2004-Nov-17	  	2004/37462	  	011	  	Registered (after Opposition Period)	  	Turkey	  	2014-Nov-17
	 SENSEO
	  	2001-Jan-16	  	925221	  	011	  	Registered (after Opposition Period)	  	Taiwan	  	2021-Jan-15
	 SENSEO
	  	2004-Jun-08	  	2851129	  	011	  	Registered (after Opposition Period)	  	United States of America	  	2014-Jun-08
	 SENSEO
	  	1999-Jun-25	  	716530 A	  	009; 011	  	Registered (after Opposition Period)	  	WIPO	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Austria	  	2019-Jun-25
	 SENSEO
	  	2002-Jul-17	  	716530 A	  	009; 011	  	Registered	  	Bulgaria	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Switzerland	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	China	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Czech Republic	  	2019-Jun-25
	 SENSEO
	  	1999-Jun-25	  	716530 A	  	009; 011	  	Registered	  	Germany	  	2019-Jun-25
	 SENSEO
	  	2003-Feb-14	  	716530 A	  	009; 011	  	Registered	  	Estonia	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Spain	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Finland	  	2019-Jun-25
	 SENSEO
	  	1999-Jun-25	  	716530 A	  	009; 011	  	Registered	  	France	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	United Kingdom	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Hungary	  	2019-Jun-25
	 SENSEO
	  	2002-Mar-28	  	716530 A	  	009; 011	  	Registered	  	Ireland	  	2019-Jun-25


  
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	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Iceland	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Italy	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Jersey	  	2019-Jun-25
	 SENSEO
	  	2003-Feb-14	  	716530 A	  	009; 011	  	Registered	  	Lithuania	  	2019-Jun-25
	 SENSEO
	  	2003-Feb-14	  	716530 A	  	009; 011	  	Registered	  	Latvia	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Norway	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Poland	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Portugal	  	2019-Jun-25
	 SENSEO
	  	2002-Jul-17	  	716530 A	  	009; 011	  	Registered	  	Romania	  	2019-Jun-25
	 SENSEO
	  	2002-Jul-17	  	716530 A	  	009; 011	  	Registered	  	Serbia	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Russian Federation	  	2019-Jun-25
	 SENSEO
	  	1999-Dec-03	  	716530 A	  	009; 011	  	Registered	  	Sweden	  	2019-Jun-25
	 SENSEO
	  	2005-Dec-22	  	716530 A	  	009; 011	  	Registered	  	Singapore	  	2019-Jun-25
	 SENSEO
	  	2003-Feb-14	  	716530 A	  	009; 011	  	Registered	  	Slovenia	  	2019-Jun-25
	 SENSEO
	  	2001-Jun-22	  	716530 A	  	009; 011	  	Registered	  	Slovakia	  	2019-Jun-25
	 SENSEO (logo)
	  	2004-Mar-01	  	0741513	  	009; 011	  	Registered (after Opposition Period)	  	Benelux (BOIP)	  	2013-Oct-29
	 SENSEO (logo)
	  	2005-Jul-02	  	300450260	  	011	  	Registered (after Opposition Period)	  	Hong Kong	  	2015-Jul-01
	 SENSEO (logo)
	  	2006-Feb-03	  	4926256	  	011	  	Registered (after Opposition Period)	  	Japan	  	2016-Feb-03
	 SENSEO (logo)
	  	2006-Apr-06	  	719897	  	011	  	Registered (after Opposition Period)	  	New Zealand	  	2014-Oct-14
	 SENSEO (logo)
	  	2005-May-19	  	003414431	  	009; 011	  	Registered (after Opposition Period)	  	EU	  	2013-Oct-31
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered (after Opposition Period)	  	WIPO	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	Australia	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	Switzerland	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	China	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	Iceland	  	2014-Apr-01
	 SENSEO (logo)
	  	2005-Apr-08	  	829055	  	011	  	Registered	  	Republic of Korea	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registration Procedure	  	Norway	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	Russian Federation	  	2014-Apr-01
	 SENSEO (logo)
	  	2005-Nov-29	  	829055	  	011	  	Registered	  	Singapore	  	2014-Apr-01
	 SENSEO (logo)
	  	2004-Apr-01	  	829055	  	009; 011	  	Registered	  	United States of America	  	2014-Apr-01
	 SENSEO + Chinese (logo)
	  	2009-Mar-21	  	5125791	  	011	  	Registered (after Opposition Period)	  	China	  	2019-Mar-20
	 SENSEO + Chinese characters
	  	2009-Apr-21	  	5255153	  	011	  	Registered (after Opposition Period)	  	China	  	2019-Apr-20
	 SENSEO (Chinese characters new)
	  	2009-Apr-21	  	5255152	  	011	  	Registered (after Opposition Period)	  	China	  	2019-Apr-20
	 SENSEO (Katakana)
	  	2007-Feb-23	  	5028378	  	011	  	Registered (after Opposition Period)	  	Japan	  	2017-Feb-23


  
 11 









 Annex 2 
 DEED OF ASSIGNMENT 
 ASSIGNMENT (BENELUX) 

This Assignment is made this          day of
                     2012 
 between

 Koninklijke Philips Electronics N.V, of Groenewoudseweg 1, Eindhoven, The Netherlands
                                    ,
(“Assignor”) 
 And 
 _____________________________________________________ (“Assignee”) 
 As the registered
proprietor of the Benelux Trade Marks: 
  

							
	Trademark	  	Application no.	  	Registration no.	  	Class
		  		  		  	

 the Assignor hereby assigns releases and conveys to the Assignee all its right title and interest in the said Trade Mark
together with the goodwill associated with the said Trade Mark in the Benelux countries. 
  

	
	
	  
	
	(name):
	(Title):

  

	
	Koninklijke Philips Electronics N.V.
	
	(name):
	(Title):

 [ASSIGNEE] where necessary 

  
 12 









 ASSIGNMENT (EUROPEAN UNION - CTM) 

This Assignment is made this          day of
                     2012 
 between

 Koninklijke Philips Electronics N.V, of Groenewoudseweg 1, Eindhoven, The Netherlands
                                    , (“Assignor”)

 And 

_____________________________________________________ (“Assignee”) 
 As the registered proprietor of the Community Trade Mark: 
  

					
	Trademark	  	Registration no.	  	Class
		  		  	

 the Assignor hereby assigns releases and conveys to the Assignee all its right, title and interest in the said Trade
Mark, together with the goodwill associated with the said Trade Mark. 
  

	
	
	  
	
	(name):
	(Title):

  

	
	Koninklijke Philips Electronics N.V.
	
	(name):
	(Title):

 [ASSIGNEE where necessary] 

  
 13 









 ASSIGNMENT (INTERNATIONAL - WIPO) 

This Assignment is made this          day of
                     2012 
 between

 Koninklijke Philips Electronics N.V, of Groenewoudseweg 1, Eindhoven, The Netherlands
                                    , (“Assignor”)

 And 

_____________________________________________________ (“Assignee”) 
 As the registered proprietor of the International Trade Marks: 
  

					
	Trademark	  	Registration no.	  	Class
		  		  	

 the Assignor hereby assigns releases and conveys to the Assignee all its right, title and interest in the said Trade Mark
in all designated countries, together with the goodwill associated with the said Trade Mark. 
  

	
	
	  
	
	(name):
	(Title):

  

	
	Koninklijke Philips Electronics N.V.
	
	(name):
	(Title):

 [ASSIGNEE where necessary] 

  
 14 









 Annex 3 
 PRIOR COMMITMENTS AND LICENSES NOT ENTERED INTO OR GRANTED IN 
 THE ORDINARY COURSE
OF BUSINESS 
  

			
	Assignments:	  	
		  	
	 SENSO	  	Assigned from Mr. Brijatoff to Sara Lee/DE N.V.
	 SENSO!	  	Assigned from ABC Conseil to Sara Lee/DE N.V
		  	
	Letter of Consent:	  	
		  	
	 SENSEO – SENSE:	  	Written consent by Van Dijk Food Products B.V.
	 SENSEO – COMMON SENSE:	  	Written consent by Kellogg Company
	 SENSEO – SENSOTHERM:	  	Written consent by Bosch und Siemens Hausgeräte GmbH.
	 SENSEO – BOURBON SENZA:	  	Written consent by Lavazza.
		  	
	Coexistence Agreements:	  	
		  	
	 SENSEO – SENSA:	  	Sara Lee/DE N.V. and Evo Enterprises S.A.
	 SENSEO – SENSO:	  	Sara Lee/DE N.V. and Massive N.V.
	 SENSEO – AIR SENSOR:	  	Sara Lee/DE N.V. and Mr. Serge Goblet
	 SENSEO – THERMO SENSOR	  	Sara Lee/DE N.V. and Moulinex
	 CALC SENSOR
	  	
	 SENSOSELECT ELECTRONIC
	  	
	 SENSOTOAST ELECTRONIC
	  	
	 SENSOCROUSTY ELECTRONIC
	  	
	 SENSOEXPRESS ELECTRONIC
	  	
	 SENSEO – SENSOA	  	Sara Lee/DE N.V. and Finimetal
	 SENSEO – SENSEO	  	Sara Lee/DE N.V. and Chaffoteaux et Maury


  
 15