Vaccinate with Confidence

Protect communities. Empower families. Stop myths.

Vaccinate with Confidence. Protect communities. Empower families. Stop myths.

Child vaccination coverage remains high nationally, and most parents are 

confident in the safety and effectiveness of vaccines.

However, the spread of myths and misinformation has put some communities 

at risk. When misleading information circulates, vaccination coverage can fall 

and increase the risk for outbreaks of vaccine-preventable diseases.

A New Approach

Vaccinate with Confidence is CDC’s strategic framework to strengthen vaccine 

confidence and prevent outbreaks of vaccine-preventable diseases in the 

United States.

Vaccinate with Confidence will strengthen public trust in vaccines by 

advancing three key priorities:

Protect Communities

Vaccination rates remain strong nationally, but pockets of under-vaccination 

persist in some locations, putting communities at risk for outbreaks. CDC will 

support states, cities, and counties to find these communities and take steps 

to protect them.

Empower Families

Trust in vaccines is not built through a top-down approach, but through 

millions of conversations between parents, doctors, nurses, pharmacists, 

and community members. CDC will expand resources for health care 

professionals to support effective vaccine conversations.

Stop Myths

To stop misinformation from eroding public trust in vaccines, CDC will 

work with local partners and trusted messengers to improve confidence 

in vaccines among at-risk groups; establish partnerships to contain the 

spread of misinformation; and reach critical stakeholders to provide clear 

information about vaccination and the critical role it plays in protecting 

the public.

Image courtesy of the American Academy of 

Pediatrics and SELF Magazine.

10/11/19

U.S. Department of 

Health and Human Services 

Centers for Disease 

Control and Prevention 
CDC | NCIRD | Vaccinate with Confidence

Vaccinate with Confidence combines CDC’s existing work with new 

investments, partnerships, and activities to protect communities at risk 

and strengthen public trust in the life-saving protection of vaccines.

Protect Communities

CDC is supporting partners to find and protect communities at risk.

New Investments and Partnerships

 Leverage CDC’s Immunization and Vaccines for Children cooperative agreement to support 

efforts to find and respond to pockets of low vaccine coverage

 Use immunization information system data to pinpoint areas of low vaccination coverage

 Build immunization program capacity and leadership to effectively respond to outbreaks

Empower Families

CDC is working with key partners to strengthen parent-provider conversations about 

vaccines.

New Investments and Partnerships

 Start vaccine conversations earlier, with parents of very young infants and pregnant women

 Reduce hesitancy and improve vaccine access at the nation’s community health centers

 Develop a provider toolkit to address parents' vaccine questions during outbreaks

Stop Myths

CDC is engaging local messengers and partners to contain the spread of misinformation and 

ensure key stakeholders have critical information about vaccines.

New Investments and Partnerships

 Work with social media companies to promote trustworthy vaccine information

 Provide accurate, accessible information on vaccines to state policy makers

 Engage state and local health officials to advance effective local responses to 

misinformation

Priorities for 2020 and Beyond

CDC will prioritize the activities below to ensure that every community is protected:

 Leverage diverse data sources to find and protect communities at risk

 Expand resources for working with local communities

 Build and foster a culture of immunization in health care practices

 Continually improve communication strategies

 Further invest in and collaborate with our vital partners

How We Get There

10/11/19