United States Court of Appeals

For the Seventh Circuit

Chicago, Illinois 60604

Argued February 14, 2012

Decided April 25, 2013

Before

FRANK H. EASTERBROOK, Chief Judge

WILLIAM J. BAUER, Circuit Judge

EDMOND E. CHANG, District Judge*

No. 11‐3060

GLOBAL DAIRY SOLUTIONS PTY LTD,

Plaintiff‐Appellant,

v.

BOUMATIC LLC,

Defendant‐Appellee.

Appeal from the United States

District Court for the Western

District of Wisconsin.

No. 10‐cv‐00237

Stephen L. Crocker,

     Magistrate Judge.

ORDER

BouMaticLLCmakes commercialdairy‐processing equipmentthatisusedtomilk cows.

In June 2008, BouMatic entered into two distributorship agreements with Global Dairy

NONPRECEDENTIAL DISPOSITION

To be cited only in accordance with

Fed. R. App. P. 32.1

*

  The Honorable Edmond E. Chang, District Judge of the United States District Court

for the Northern District of Illinois, sitting by designation.
No. 11-3060 Page 2

Solutions, an Australian corporation.1 In the two agreements, Global Dairy agreed to distribute

BouMatic equipment in Australia and New Zealand. One agreement covered Australia; the

other, New Zealand. (The two agreements are identically worded, so from now on, we refer

only to a single Agreement for the sake of convenience.)

In late November 2009, BouMatic terminated the Agreement, prompting Global Dairy

to sue for breachof contract.Thedistrict court grantedsummary judgmentinBouMatic’s favor,

holding that BouMatic had “good cause” under the Agreement to terminate. We review that

grant of summary judgment de novo. Blue v. Hartford Life & Accident Ins. Co., 698 F.3d 587, 595

(7th Cir. 2012). Like the district court, we must view all of the facts in the light most favorable

to the non‐movant, Global Dairy, and also draw all reasonable inferences in Global Dairy’s

favor. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986); McCann v.Iroquois Memorial Hosp.,

622 F.3d 745, 752 (7th Cir. 2010).

When the evidence is viewed in Global Dairy’s favor, the relationship between the

parties did not start out as sour as it ended. Indeed, it was BouMatic that encouraged Global

Dairy’s formation in order to address two problems: BouMatic was dissatisfied with its

Australian distributor, a company named Daviesway, and BouMatic did not even have a

distributor in New Zealand. So BouMatic encouraged one of its own Australian‐based

employees, Christopher Nisbet, to create a new BouMatic distributor for the region. Nisbet,

along with two other men, did so, thus forming Global Dairy. But Daviesway stayed on as a

BouMatic distributor in Australia.

And the relationship did sour.InMarch 2009,theBouMatic regional sales manager who

had negotiated the Agreement, Jorge Prieto, was replaced by John Paetz. This spelled trouble

for Global Dairy because Paetz had known John Davies, the owner of Daviesway, for around

a decade. One month after Paetz took over the region at BouMatic, Paetz wrote an internal

BouMatic email complaining about the Agreement’s requirement that there be “good cause”

to terminate Global Dairy.In June 2009, Paetz visited Global Dairy and flat‐out said that Global

Dairy should not have been named a BouMatic distributor in Australia, and instead Global

Dairy should focus on distribution efforts in New Zealand.

1

Subject matter jurisdiction applies in this diversity action. Global Dairy’s Australian

corporate form is akin to a corporation in the United States, and thus Global Dairy is an Australian

citizen. See White Pearl Invesiones S.A. (Uruguay) v. Cemusa, Inc., 647 F.3d 684 (7th Cir. 2011) (when

determining a foreign company’s citizenship for diversity jurisdiction purposes, citizenship is

determined based on whichAmerican business form the foreign company most closely resembles).

BouMatic is a limited liability company, none of whose members are citizens of Australia.
No. 11-3060 Page 3

Late October 2009 marked the beginning of the end. On October 27, Daviesway

complained to BouMatic that Global Dairy’s pricing was undercutting Daviesway’s business,

andDaviesway threatened todisassociate from BouMatic if GlobalDairy’sdistributorship was

not terminated. A few days later, on October 30, BouMatic “Dairy Solutions Manager” Chris

Berning, who had sales manager responsibilities, exchanged emails with Steve Brown,

BouMatic’s Vice President of Sales and Marketing. In the e‐mail, Berning stated, “I need to find

a way to terminate GDS [Global Dairy]. They have started paying again and I am not sure of

next steps. Was your fall back with GDS the payment issue? If so is there anything else to get

them on. If we have some specific, albeit weak ones, I do not mind supporting the decision.”

A few weeks later, things came to a head. On November 24, John Davies sent an email

to Berning (with a copy to John Paetz), again complaining about Global Dairy’s prices and

about the very fact that there were two BouMatic distributors in Australia. Davies declared, “If

BouMatic is going to letthis situation continue then there is little pointin Daviesway remaining

a distributor.” Davies wanted to know, within seven days, “what action BouMatic intend[ed]

to take to rectify this debacle of dual distribution.”

It did not take seven days. The next day, November 25, BouMatic emailed a three‐

sentence letter to Global Dairy, stating without explanation that Global Dairy “has materially

failed to comply” with the Agreement and that the Agreement was terminated effective

immediately. In a letter sent to BouMatic the next day, Global Dairy’s Australian lawyer

pointed out that the Agreement required a termination process that included written notice of

the breaches and an opportunity to cure.

On December 3, BouMatic’s attorney sent Global Dairy another notice of termination,

and this time the letter cited to specific provisions of the Agreement allegedly breached by

Global Dairy. The letter prefaced its list of alleged material breaches with the introduction,

“Specifically, GDS [Global Dairy] is in material breach of the following provisions in the

Distributorship Agreement,” and then the list described and cited seven provisions: selling

competitors’ products; failing to vigorously and continuously promote the sale of BouMatic’s

products; failing to represent that a part was originally made or supplied by BouMatic only if

it was so made or supplied; failing to affirmatively tell customers that parts or equipment not

supplied by BouMatic are not covered by BouMatic’s warranty; failing to keep current on its

account with BouMatic; accepting or continuing a sales relationship involving competitors’

products and then failing to adequately promote BouMatic products and services; and failing

to service BouMatic products in a timely, efficient, and commercially reasonable manner.

Whatthe letterdid not say was that GlobalDairy had breached theAgreement by failing

to meet “sales forecasts.” This brings us to the appeal: BouMatic won summary judgment by

arguing that the evidence establishes that Global Dairy failed to meet sales forecasts, and the
No. 11-3060 Page 4

failure constituted “good cause” to terminate the Agreement. Remember that, aside from one

irrelevant exception, BouMatic needed “good cause” to terminate the Agreement. The

Agreement defined “good cause” in both general and specific terms. As a general matter, good

cause meant Global Dairy’s “failure to comply substantially with essential and reasonable

requirements imposed upon [Global Dairy] by BouMatic, or [Global Dairy’s] material breach

of this Agreement, which breach cannot be cured or remains uncured for 30 days after written

notice to [Global Diary] by BouMatic.” Agreement ¶ 14. More specifically, good cause “shall

expressly include, but not be limited to, a failure to achieve a minimum of 35% of sales forecast

by the end of six months of a sales period, or 70% of the sales forecast by the end of a twelve

month sales period.” Id. (emphases added).

The “sales forecast” to which the good‐cause definition refers must mean the “forecast”

described in Paragraph 12(d) and (e) of the Agreement (there is no other paragraph that

describes “sales forecast”):2

Distributor General Obligations. Distributor shall . . . .:

d.   Participate in the forecasting process when and as requested by BouMatic who

will determine a final forecast for Distributor on at least an annual basis.

Distributor shall agree with BouMatic’s reasonable forecast. This forecast will be

used to evaluate Distributor’s performance.

e.   Meet or exceed the mutually agreed forecast.

Agreement ¶ 12(d), (e).

Global Dairy contends that no sales forecast was ever set by BouMatic, while BouMatic

argues that the back‐and‐forth leading up to the Agreement constituted the governing sales

forecast. For BouMatic, the participants in the back‐and‐forth were Mike Pawlak, BouMatic’s

Executive Vice President of Sales and Marketing, and Jorge Prieto, the company’s Director of

Sales for, among otherregions,the area coveringAustralia and New Zealand. ForGlobalDairy,

two of its co‐founders, Chris Nisbet and Tim Larsen, took part in the discussions.

During the negotiations leading up to the Agreement, on June 3, 2008, Prieto emailed

Tim Larsen to seek “input/confirmation that you agree/disagree” with the “figures” provided

2

The other mention of “sales forecast” is in Paragraph 3 of the Agreement, which explains

what it means to have an “Assigned Territory”: “BouMatic assigns territories primarily to measure

market penetration, evaluate distributor performance, and make sales forecasts. . . . BouMatic

reserves the right, in its sole discretion, to modify your Assigned Territory.”
No. 11-3060 Page 5

on an attached spreadsheet, the purpose of which was “for all of us to have a clear

understanding on where we stand concerning the distribution agreement process.” The next

day, Larsen sentPrieto an email bearing the subject‐line, “GDSBUDGET2008‐2010.” The email

stated, “Find figures for NZ and Australia for BouMatic. We have revised the sales based on

our current knowledge such as sales in Aust/NZ for Larsen Engineering (existing) and success

we have had with Systems etc to date. I believe these figures are achievable in the market place

with the correct setup and support.” The attachment was a spreadsheet entitled, “2008‐2010

Projections,” and the spreadsheet reflected dollar figures for projected BouMatic sales in

Australia and New Zealand. Around three weeks later, on June 30, the parties entered into the

Agreement.

In support of BouMatic’s summary‐judgment motion, Prieto submitted an under‐oath

declarationstating thatthose salesprojections were theAgreement’s “sales forecasts” for good‐

cause termination purposes (there is no dispute that Global Dairy fell well short of the sales‐

projections numbers). In interpreting the contract, the parties agree that Wisconsin law applies

(they agreed to that in the Agreement and in the litigation below). The Wisconsin Supreme

Court tells us that “[t]he primary goal in interpreting a contract is to determine and give effect

to the parties’ intention. When the language of a contract is unambiguous, we apply its literal

meaning. However, if contractual language may reasonably be construed to have more than

onemeaning,the contractis ambiguous.”Wisconsin LabelCorp. v.NorthbrookProperty&Casualty

Ins., 607 N.W.2d 276, 283 (Wis. 2000). If a contract is ambiguous, then the contract’s

interpretation presents a question of fact for the jury to resolve. Town Bank v. City Real Estate

Dev., LLC, 793 N.W.2d 476, 483 (Wis. 2010).

Although BouMatic contends that Prieto actually did set a “sales forecast” under the

Agreement byusing thepre‐Agreement salesprojectionsprovidedbyLarsen, we conclude that

a reasonable jury couldfindotherwise.There is enoughcircumstantial evidence—whenviewed

in the light most favorable to Global Dairy and drawing all inferences for Global Dairy—to

undermine Prieto’s declaration. Start with the fact that, viewing the evidence in Global Dairy’s

favor, Prieto never referred to the sales projections as the Agreement’s governing sales

forecasts—at least, not until he signed the declaration in support of the summary‐judgment

motion. Similarly, Nisbet(theGlobalDairy co‐founder) andPawlak(BouMatic’s then‐executive

vice president for sales) both testified that they too never discussed the “sales projections” (or

anything else for that matter) as being the “sales forecasts” under the Agreement or being the

basis for termination of the Agreement.

BouMatic counters that the Agreement does not specifically require that BouMatic

inform Global Dairy of the sales forecasts, so it is irrelevant, says BouMatic, that Prieto never

explicitly told Global Dairy that the pre‐Agreement sales projections would be the sales

forecasts for 2008, 2009, and 2010. Setting aside how Global Dairy could be in a position to
No. 11-3060 Page 6

“agree” to reasonable forecasts if not informed of them, as required by the Agreement,

BouMatic is demanding too much of the relevancy standard and granting too little to the

summary‐judgment lens. A reasonable inference—not the only inference, but a reasonable

one—from Prieto’s never‐expressed linking of the pre‐Agreement sales projections to the

Agreement’s governing sales forecasts is that Prieto did not in fact set the forecasts with the

projections, and thus did not set forecasts at all.

This is especially true when we consider how far Prieto deviated from BouMatic’s usual

process for setting governing sales forecasts fordistributors.Prieto testifiedthatBouMaticused

an annual sales forecasting process forits distributors: in November or December of each year,

BouMatic’s regional and district sales managers reviewed, with their distributors, the sales

numbers for the previous year and created a sales forecast for the upcoming year. These

forecasts were sent to Prieto, who in turn forwarded them to BouMatic’s financial department,

thus recording the forecasts as the goals forthe distributors forthe next year. Prieto did not do

any of this with Global Dairy. Prieto contends that there was no need because the pre‐

Agreement sales projections constituted the governing sales forecasts, and a jury could believe

that. But once again that contention does not sap all relevancy out of the fact that BouMatic

deviated from the annual forecast‐setting procedure: when viewed in Global Dairy’s favor, a

jury could reasonably infer that Prieto did not use the sales projections.

Most telling of all is the lack of any mention of an alleged sales‐forecast shortfall in

BouMatic’sDecember 3, 2009 termination letter. Silence canbeprobative. SeeJohnson v. Acevedo,

572 F.3d 398, 401 (7th Cir. 2009) (citing Silver Blaze, THE MEMOIRS OF SHERLOCK HOLMES, to

explain that an omission can “convey[] a powerful message”).It depends on the circumstances.

Here, Global Dairy’s lawyers had demanded that BouMatic explain the termination, claimed

that the termination would cause Global Dairy significant damages, and threatened to sue

BouMatic. TheDecember 3 letter was BouMatic’s attemptto head‐offthe lawsuit.Yetthere was

no mention of a sales‐forecast shortfall. Indeed, the letter detailed seven reasons for the

termination, citing specific paragraphs and sub‐paragraphs of the Agreement which Global

Dairy assertedly had breached, including Paragraphs 12(a), (b), (c), (f), (h), and (i). The sales‐

forecast provisions are Paragraphs 12(d) and (e), so Global Dairy can argue to a jury that

BouMatic did not simply overlook those provisions when stating its reasons for termination;

instead, BouMatic did not have a sales‐forecast shortfall on which to rely. Viewing that silence

in Global Dairy’s favor, a reasonable jury could find that a shortfall was not an actual ground

forterminating the Agreement, and that BouMatic had not set a governing sales forecast under

the Agreement.

To counterthe probativeness of the silence, BouMatic says there was no duty underthe

Agreement to notify Global Dairy of a sales‐forecast shortfall because the Agreement only

required written notice of “material breaches” but did not require notice of good‐cause based
No. 11-3060 Page 7

on a shortfall. But the mere fact that there was no duty to notify Global Dairy of that basis for

termination does not render irrelevant that BouMatic, trying to stave off a lawsuit, did not

mention it. If the shortfall was in fact a basis for termination, what reason would there be not

to mention it? Global Dairy can ask a jury to conclude that the silence means there in fact was

no shortfall because no governing sales forecast was set.

BouMatic’s position on appeal has a consistent theme, one expressed at times by the

district court, App. 125‐26, that “[t]here is no evidence in the record which shows that Mr.

Prieto’s testimony is so impossible to reconcile that jury must decide his credibility,” BouMatic

Br. at 21. The origin of this argument seems to be language drawn from our opinion in Boyd v.

Wexler, 275 F.3d 642, 646 (7th Cir. 2001). In that case, a lawyer was accused of sending debt‐

collection letters without reviewing them, a practice which would violate the Fair Debt

Collection Practices Act. Id. at 644. In the district court there, the lawyer won summary

judgment based on an affidavit in which he averred that every collection letter sent out by his

law firm was reviewed by a lawyer. But the 3‐lawyerfirm sent out an average of around 51,000

letters per month, yet a firm of that size could be expected—if each letter really were being

reviewed—to send at most 1,000 letters per month. Id. at 645. So even though there was no

testimony directly refuting the affidavit, we reversed because “[c]ircumstantial  evidence can

create an issue of credibility.” Id. From the circumstantial evidence, “a reasonable jury could

inferthat the letters to the plaintiffs were not in factreviewed by” a lawyer. Id. It is true that we

described the volume of mail as making the lawyer’s affidavit “incredible, or at least highly

implausible.” Id. at 646. But that description did not elevate the summary‐judgment standard

into one that requires the non‐movant to show that the movant’s evidence is “impossible” to

reconcile with other evidence, BouMatic Br. at 21, or to show that the movant’s evidence has

been “directly and overwhelmingly impeached,” App. 125. “[C]ertainty of winning at trial is

obviously not a precondition to getting a trial.” Boyd, 275 F.3d at 647; see also Anderson, 477 U.S.

at 255 (“Credibilitydeterminations,the weighing ofthe evidence, andthedrawing oflegitimate

inferences from the facts are jury functions, not those of a judge . . . .”) On the properly‐applied

standard, when viewing the evidence in the light most favorable to Global Dairy and drawing

reasonable inferences in its favor, a reasonable jury could find that BouMatic did not set sales

forecasts under the Agreement, and thus Global Dairy’s sales performance did not constitute

good cause to terminate the Agreement.

The reversal of summary judgment on the breach of contract claim also requires vacatur

of the remaining aspects of the judgment. The district court granted summary judgment on

Global Dairy’s good faith and fair dealing claim on the same premise as the summary‐

judgment grant on the breach of contract claim, that is, BouMatic simply exercised its right to

terminate under the Agreement. So this claim too is reinstated. We note, however, that the

district court discussed the possibility that Global Dairy raised the claim too late in the

litigation; the district court ultimately decided not to definitively decide the timeliness of the
No. 11-3060 Page 8

claim. On remand, the district court is free to decide, in the first instance, whether Global Dairy

raised the claim too late.

The district court also granted summary judgment in favor of BouMatic’s unpaid‐

invoices counterclaim in the amount of $87,928.03. But if Global Dairy wins on the breach of

contract claim, then Global Dairy may assert (as it did below) set off orrecoupment against the

invoices award. So the unpaid‐invoices judgment must be vacated because the breach of

contract claim is reinstated. On remand, however, the district court may enter partial summary

judgment for BouMatic as to liability on the unpaid invoices identified by the district court. It

is the damages amount that must await the resolution of the breach of contract claim.

Lastly, we vacate the award of attorneys’ fees and costs to BouMatic. The award was

largely premised on BouMatic’s summary‐judgment victory on the breach of contract claim,

which has been reversed.

For the foregoing reasons, the judgment is reversed as to the breach of contract claim,

and is vacated as to the good faith and fair dealing claim, the unpaid‐invoices counterclaim,

and the award of attorneys’ fees and costs. We note that, although we have been speaking as

if the trier of fact will be a jury, Global Dairy did waive its right to a jury trial in the Agreement.

BouMatic has demanded a jury trial, however, so whether the trier of fact is a jury or the

assigned judge depends on whether BouMatic sticks to that choice.