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World TB Day 2019:

Key Messages and Resources

World TB Day 2020:

Key Messages & Resources

Each year, we recognize World TB Day on March 24. This annual event commemorates the date in 1882 when Dr.

Robert Koch announced his discovery of Mycobacterium tuberculosis, the bacillus that causes tuberculosis (TB). 

The 2020 World TB Day theme is “It’s Time.” The information below may be helpful in planning communication 

activities to inform and educate partners, stakeholders, and media about TB-related problems and solutions, and 

the importance of supporting worldwide TB control efforts. Included are:

• Key Messages

• Supporting Messages

• Social Media

• Additional Resources

Additional information and materials are available online: https://www.cdc.gov/tb/worldtbday.

Key Messages:

• World TB Day is a time to recognize achievements in TB prevention and control, and renew our 

commitment to ending this devastating disease in the United States.

• Too many people in the U.S. still suffer from TB disease. We must continue to find and treat cases of active 

TB disease and also test and treat latent TB infection to prevent progression to disease and turn TB 

elimination into a reality.

• Clinicians, health care agencies, and community organizations, especially those serving at-risk 

populations, have a critical role in TB elimination.

• TB anywhere is TB everywhere. TB is an airborne disease that is transmitted from person to person. 

To end TB, we must continue to work together to fight this epidemic on multiple fronts, and stop the 

suffering associated with this disease, here at home – and around the world. 

Supporting Messages:

It’s time to test and treat latent TB infection.

• Expanding targeted testing and treatment of latent TB infection is key to eliminating TB disease in the United

States.

• Up to 13 million people in the United States have latent TB infection, and without treatment, are at risk for 

developing TB disease in the future. 

• CDC continues to recommend the use of the short-course combination regimen of once-weekly isoniazidrifapentine for 12 weeks (3HP) for treatment of latent TB infection. Shorter treatment regimens can help 

patients’ complete treatment faster and with fewer side effects.
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World TB Day 2019:

Key Messages and Resources

World TB Day 2020:

Key Messages & Resources

World TB Day 2020:

Key Messages & Resources

It’s time we strengthen TB education and awareness among health care providers.

• There is a strong need for TB education and outreach to clinicians, health care agencies, and community 

organizations, especially those serving at-risk populations.

• Many of those at high risk for latent TB infection or TB disease who need to be reached do not traditionally 

receive care in health departments -- but are seen by private community providers and community health 

centers. Engaging these partners is critical to future success. 

• Misdiagnosis of TB disease still exists, and health care professionals often do not "think TB." Limited training 

opportunities in TB clinical, laboratory, and research has led to a loss of expertise and experience in TB. 

It’s time to end stigma.

• Anyone can get TB. TB is spread through the air, and everyone breathes. People with TB can be found in 

every state – where we work, live, learn, and spend time with family and friends.

• Ending TB in the United States requires maintaining and strengthening current TB control priorities while 

increasing efforts to identify and treat latent TB infection among high-risk populations.

• Efforts to address latent TB infection must include public health systems and private providers who provide 

healthcare in the communities most affected by TB.

It’s time to speak up.

• The U.S. domestic TB program is a model program for the world; committing substantial resources to domestic 

TB elimination, which has resulted in the United States having one of the lowest case rates globally. 

• Achieving our national goal for TB elimination will require not only maximizing all available tools, but also 

continuing to engage global TB partners. These partnerships will be essential given the greater impact of TB 

among individuals from nations who lack comparable TB control systems. 

• Public health departments provide TB-related technical assistance, education, and outreach to clinicians, health 

care agencies, and community organizations.

• Stories from TB survivors can encourage patients to complete treatment and raise awareness of TB in the United 

States and around the world. 

It’s time to end TB.

• World TB Day is a time to recognize achievements in TB prevention and control, and renew our commitment 

to ending this devastating disease in the United States. 

• TB is preventable and curable. Yet, too many people in the United States still suffer from thisdisease.

• TB elimination would have widespread health, economic, and social benefits for our country.

o A typical TB case in the United States costs $19,000 to treat and requires at least 180 days of

medication, plus x-rays, lab tests, and follow-up and testing of contacts.
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World TB Day 2019:

Key Messages and Resources

World TB Day 2020:

Key Messages & Resources

Social Media: Use sample content on Twitter, Facebook, or other social media platforms. We encourage you to 

incorporate #EndTB, #WorldTBDay, and #ItsTime to get World TB Day content trending!

Twitter:

• Too many people in the U.S.suffer from #tuberculosis. #ItsTime to #EndTB! Find out how:

https://www.cdc.gov/tb/worldtbday #ItsTime #WorldTBDay

• It’s #WorldTBDay! #TB survivors share how #tuberculosis affects people in the U.S.:

https://www.cdc.gov/tb/worldtbday #EndTB #ItsTime

• To #EndTB in the U.S., we must reach the hardest hit populations:

https://www.cdc.gov/tb/worldtbday #ItsTime #WorldTBDay 

• #ItsTime to test and treat latent #TB infection among high-risk groups. It is critical to #EndTB in the 

U.S. https://www.cdc.gov/tb/worldtbday #WorldTBDay

• #ItsTime to end stigma around #TB. Learn more from TB survivors:

https://www.cdc.gov/tb/worldtbday #EndTB #WorldTBDay

• Testing and treating latent #TB infection is the most effective way to prevent #tuberculosis. 

https://www.cdc.gov/tb/worldtbday #EndTB #ItsTime #WorldTBDay

• Short course regimens are preferred for treating latent TB infection because of convenience and 

higher rates of treatment completion. https://www.cdc.gov/tb/topic/treatment/ltbi.htm #EndTB 

#ItsTime #WorldTBDay

Facebook:

• Today is World TB Day, marking the day in 1882 when Dr. Robert Koch announced thediscovery

of Mycobacterium tuberculosis, the bacteria that cause tuberculosis (TB). Dr. Koch’s discovery was the 

most important step taken toward the prevention and control of this deadly disease. Learn how new 

tests, shorter treatment regimens, and a focus on latent TB infection will help end TB in the U.S. 

https://www.cdc.gov/tb/worldtbday

• March 24 is World TB Day. Too many people in the U.S. still suffer from tuberculosis (TB). Efforts to 

improve awareness, testing, and treatment of latent TB infection and TB disease among high-risk groups 

are critical to eliminate TB in the U.S. Learn more from TB Survivors: https://www.cdc.gov/tb/worldtbday 

• World TB Day is an opportunity to recognize our achievements in tuberculosis (TB) prevention and 

control, and renew our commitment to eliminating this devastating disease in the United States. 

Clinicians, health care agencies, and community organizations, especially those serving at-risk 

populations, have a critical role in TB elimination. It’s time to end TB!

https://www.cdc.gov/tb/worldtbday/default.htm

Additional Resources:

• CDC World TB Day Website: https://www.cdc.gov/tb/worldtbday

• Stop TB Partnership World TB Day Website: http://www.stoptb.org/events/world_tb_day/