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*Tips From Former Smokers* ®


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										The *Tips From Former Smokers*®(*Tips*®) campaign shows real people living with serious long-term health effects from smoking and secondhand smoke exposure.*Tips* also features compelling stories from family members who take care of loved ones affected by a smoking-related disease or disability.
To learn more about the background of the *Tips*campaign, visit the About the Campaign web page. Campaign outcomes are listed below.On This Page
			*Tips* Campaign ImpactPublications and Evaluation ResultsWhat People Are SayingReferences*Tips* Campaign ImpactFrom 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the *Tips* campaign.1
People who smoke who have seen *Tips* ads report greater intentions to quit within the next 30 days, and people who smoke who have seen the ads multiple times have even greater intentions to quit.2
Higher levels of exposure to the *Tips*campaign were associated with lower odds of relapse to cigarette smoking.3
During 2012–2018, CDC’s *Tips From Former Smokers* campaign helped prevent an estimated 129,000 early deaths and helped save an estimated $7.3 billion in smoking-related healthcare costs.4
For every $3,800 spent on the *Tips* campaign between 2012-2018, we prevented an early death. A cost-effectiveness study on the topic factored in smoking relapse, inflation, and advertising and evaluation costs.4
In each campaign, there was an immediate, sustained and dramatic spike in calls to 1-800-QUIT-NOW, and in visits to the campaign website.*Tips* Publications and Evaluation ResultsFind and filter articles about the *Tips* campaign by topic, publication date, and campaign year.
**Search for articles**More than 1 million people quit smoking because of the #CDCTips campaign. Source: Preventing Chronic DiseaseTips From Former Smokers - Impact of CDC's Tips From Former Smokers Campaign - From 2012 through 2018, the campaign was associated with: estimated 129,000 early deaths avoided; estimated 804,000 life years gained.Infographic [PDF – 433KB]Top of Page
What People Are Saying About *Tips*Woman
“Yes! Good campaign, powerful messages for those that need to hear them! These commercials are what I was telling you about- I wish Mom could have seen these many YEARS ago, maybe they would have made a difference and encouraged her to quit smoking then!?”
—Comment posted on @CDCTobaccoFree FacebookWoman
“I want to thank these wonderful and courageous and compassionate health heroes who have told us their true stories. Prayers for them. Love their message. Hope friends watching and who need help can learn from them. There is help out there and anyone can do it.”
—Comment posted on @CDCTobaccoFree FacebookMan
“These are the most effective antismoking PSAs I’ve ever seen.”
—Comment posted on CDC’s YouTube channel“Yes! Good campaign, powerful messages for those that need to hear them! These commercials are what I was telling you about- I wish Mom could have seen these many YEARS ago, maybe they would have made a difference and encouraged her to quit smoking then!?”
—Comment posted on @CDCTobaccoFree Facebook“I want to thank these wonderful and courageous and compassionate health heroes who have told us their true stories. Prayers for them. Love their message. Hope friends watching and who need help can learn from them. There is help out there and anyone can do it.”
—Comment posted on @CDCTobaccoFree Facebook“These are the most effective antismoking PSAs I’ve ever seen.”
—Comment posted on CDC’s YouTube channelTop of Page
ReferencesMurphy-Hoefer R, Davis KC, King BA, Beistle D, Rodes R, Graffunder C. Association between the *Tips From Former Smokers* Campaign and Smoking Cessation Among Adults, United States, 2012–2018. Preventing Chronic Disease 2020;17:200052.
Kevin Davis, MA; Deesha Patel, MPH; Paul Shafer, MA; Jennifer Duke, PhD; Rebecca Glover-Kudon, PhD; William Ridgeway, MA; Shanna Cox, MSPH. Association Between Media Doses of the *Tips From Former Smokers* Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015. Health Education & Behavior: May 12, 2017.
Davis K, Murphy-Hoefer R, Dutra L, King B, Bradfield B, Rodes R, Beistle D. The Impact of the Tips from Former Smokers® Campaign on Reducing Cigarette Smoking Relapse. Journal of Smoking Cessation, vol. 2022, Article ID 3435462, 8 pages, 2022.
Shrestha SS, Davis K, Mann N, Taylor N, Nonnemaker J, Murphy-Hoefer R, Trivers KF, King BA, Babb S, Armour BS. Cost Effectiveness of the *Tips From Former Smokers* Campaign—United States, 2012−2018. American Journal of Preventive Medicine; 2021
							
					
							Last Reviewed:  February 5, 2024						Source: 	Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention
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About the Campaignplus icon
Frequently Asked Questions
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Publications and Evaluation Results
Burden of Cigarette Use in the U.S.
How to Quit Smokingplus icon
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