Designing and Implementing an Effective Tobacco Counter-Marketing Campaign 

Acknowledgments


The following individuals served as the managing editors for this publication: 

Linda Block, MPH, Office on Smoking and Health, National Center for Chronic Disease Prevention and 


Health Promotion, Centers for Disease Control and Prevention 


Karen Gutierrez, Office on Smoking and Health, National Center for Chronic Disease Prevention and 


Health Promotion, Centers for Disease Control and Prevention


The following individuals are the primary authors of this publication: 

Elaine Arkin, Health Communications Consultant


Joan Clayton-Davis, MA, Academy for Educational Development


Susan Middlestadt, Ph.D., Academy for Educational Development


Peter Mitchell, Academy for Educational Development


Anne Marie O'Keefe, Ph.D., JD, Academy for Educational Development 


Todd Phillips, MS, Academy for Educational Development


Rose Mary Romano, MA, Academy for Educational Development


Phil Wilbur, MA, Northrop Grumman IT Health and Science Solutions


We thank the following individuals from the Centers for Disease Control and Prevention, for assistance in 

reviewing and contributing to this document: 

Cheri Ahern, Office on Smoking and Health


Stephen Babb, MPH, Office on Smoking and Health


Diane Beistle, Office on Smoking and Health


Galen Cole, Ph.D., Office of Communication


Alyssa Easton, Ph.D., MPH, Office on Smoking and Health


Monica Eischen, Office on Smoking and Health


Reba Griffith, MPH, Office on Smoking and Health


May Kennedy, MPH, Office of Communication


Sharon Kohout, MA, Office on Smoking and Health


Dianne May, MA, MPH, Office on Smoking and Health


Jeff McKenna, MS, Office on Smoking and Health


Acknowledgments 5 
Patty McLean, M.Ed., Office on Smoking and Health


Rebecca Murphy, Ph.D., Office on Smoking and Health


Claudia Parvanta, Ph.D., Office of Communication


Alpa Patel-Larson, Office on Smoking and Health


Linda Pederson, Ph.D., Office on Smoking and Health


Lisa Petersen, MS, Office on Smoking and Health


Oona Powell, MA, Office on Smoking and Health


Chris Prue, MSPH, Ph.D., Office of Communication


Robert Robinson, Dr.P.H., Office on Smoking and Health


Michael Schooley, MPH, Office on Smoking and Health


Karen Siener, MPH, Office on Smoking and Health


The Office on Smoking and Health thanks the following individuals for their careful review of drafts 

of this manual: 

Debra Bodenstine, Florida Department of Health


Deborah E. Boldt, MPA, Missouri Partnership on Smoking or Health 


Nicole Boyd, JD, The Partnership for a Healthy Mississippi


Greg Connolly, DMD, MPH, Massachusetts Department of Public Health 


Larry Davis, Global Lead Management Consulting 


Peter DeBenedittis, Ph.D., New Mexico Media Literacy Project


Robert Denniston, MA, Office of National Drug Control Policy


Mark Dinneen, Alaska Department of Health


Susan Giarratano Russell, EdD, MSPH, CHES, Health Education and Media Consultant


Sandi Hammond, Massachusetts Department of Public Health


Ann Houston, CHES, North Carolina Department of Health


Lucy Huang, IW Group, Inc.


Mary Jane Mahan, MA, DeKalb County Board of Health


Danny McGoldrick, MA, Campaign for Tobacco-Free Kids


Barbara A. Moeykens, MS, Vermont Department of Health


Mike Pertschuk, JD, Advocacy Institute


Monica Pribil, MA, Nebraska Department of Health and Human Services


6 Acknowledgments 
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign 

Amelie Ramirez, Dr.P.H., Baylor College of Medicine


Janet Reid, Ph.D., Global Lead Management Consulting


Schaelene Rollins, California Department of Health Services


Russell Sciandra, MA, Center for a Tobacco Free New York


David Sly, MS, Ph.D., Florida State University


William D. Snook, MS Ed., Missouri Health Department


Colleen Stevens, MSW, California Department of Health Services


Makani Themba-Nixon, The Praxis Project


Chuck Wolfe, Wolfe Strategies


David Zucker, Porter Novelli


The Office on Smoking and Health thanks the following individuals for support in producing this manual: 

Daria Bessom, Northrop Grumman IT Health and Science Solutions 

Adjoa Burrowes, Northrop Grumman IT Health and Science Solutions 

Sheila E. Coble, Northrop Grumman IT Health and Science Solutions 

Vivian Doidge, MA, Northrop Grumman IT Health and Science Solutions 

Dee Ellison, MS, Academy for Educational Development 

Maxine Forrest, Northrop Grumman IT Health and Science Solutions 

Catherine Macapugay, Northrop Grumman IT Health and Science Solutions 

Anne Mattison, MA, Northrop Grumman IT Health and Science Solutions 

Jennifer Mike, Northrop Grumman IT Health and Science Solutions 

Eloisa Montes, MA, Northrop Grumman IT Health and Science Solutions 

Don Mullins, MPH, Northrop Grumman IT Health and Science Solutions 

Melissa Ratherdale, MA, Academy for Educational Development 

Susan Rogers, Ph.D., Academy for Educational Development 

Rebecca Rosenthal, Academy for Educational Development 

Jeff Roussel, Northrop Grumman IT Health and Science Solutions 

Laura Simon, Northrop Grumman IT Health and Science Solutions 

Pam Sutton, Academy for Educational Development 

Carol Winner, MPH, Northrop Grumman IT Health and Science Solutions 

Acknowledgments 7