A4.4-1

Appendix 4.4

Data Points for Figure 4.1

Reference A4.4-6

List of Tables

Table A4.4-1 Data points for Figure 4.1 (e-cigarette sales in tracked channels by brand, 2010–2014) A4.4-2

A. 2010 (in dollars) A4.4-2

B. 2011 (in dollars) A4.4-3

C. 2012 (in dollars) A4.4-4

D. 2013 (in dollars) A4.4-5

E. 2014 (in dollars) A4.4-6
A Report of the Surgeon General

A4.4-2 Appendix 4.4

Table A4.4-1 Data points for Figure 4.1 (e-cigarette sales in tracked channels by brand, 2010–2014)

A. 2010 (in dollars)

Brand Quarter 1 Quarter 2 Quarter 3 Quarter 4

Gamucci 4,835,995 444,576 406,696 180,827

Smoker’s One Choice — — 89 34,429

X Hale O2 — — — —

Elektro — — 31,055 92,486

Cigirex — — — —

Cigalectric — — — —

Krave — — — —

Cig2o — — — —

Imperial — — — —

Zoom — — — —

Mistic — — — —

Green Smart Living — — — —

Nicotek — — — —

V2 Cigs — — — —

Haus — — — —

Finiti — — — —

Other 9,880 7,652 7,685 7,314

21st Century Smoke — — 199,128 2,828,244

MarkTen — — — —

NJOY 43,542 385,803 1,057,528 4,267,171

Logic — — — —

blu — — — —

VUSE — — — —

Total sales dollars 537,021 838,032 1,702,184 7,410,474
Data Points for Figure 4.1 A4.4-3

E-Cigarette Use Among Youth and Young Adults

B. 2011 (in dollars)

Brand Quarter 1 Quarter 2 Quarter 3 Quarter 4

Gamucci 14,548 4,754 13,259 827

Smoker’s One Choice 2,311,453 2,414,250 1,018,497 406,077

X HALE O2 — — — 1,815,897

Elektro 536,552 337,758 141,626 121,248

Cigirex — — — —

Cigalectric — — — —

Krave — — 46,427 330,306

Cig2o — — — —

Imperial — — — —

Zoom — — — —

Mistic — — — —

Green Smart Living — — — —

Nicotek — — — —

V2 Cigs — — — —

Haus — — — —

Finiti — — — 448,323

Other 22,337 29,969 71,749 214,309

21st Century Smoke 8,865,208 9,196,078 9,070,438 8,424,636

MarkTen — — — —

NJOY 7,353,946 5,353,970 5,944,489 7,093,060

Logic 1,481 31,034 100,502 25,7852

blu — 845 316,177 4,517,997

VUSE — — — —

Total sales dollars 19,105,528 17,368,662 16,723,167 24,218,262

Table A4.4-1 Continued
A Report of the Surgeon General

A4.4-4 Appendix 4.4

C. 2012 (in dollars)

Brand Quarter 1 Quarter 2 Quarter 3 Quarter 4

Gamucci 26 43 4 20

Smoker’s One Choice 319,488 152,190 67,909 52,689

X HALE O2 670,280 258,066 178,317 124,117

Elektro 29,124 89,672 77,342 94,358

Cigirex 775,635 678,126 749,174 795,879

Cigalectric 413,203 418,453 253,631 297,738

Krave 563,724 575,562 542,542 557,101

Cig2o 565 61,186 481,557 696,238

Imperial 47 15 41,753 393,163

Zoom — — — —

Mistic 15,082,560 13,013,119 12,551,693 14,683,369

Green Smart Living — 24,479 247,890 631,323

Nicotek 2,526,420 2,557,074 2,870,167 2,853,772

V2 Cigs — — — —

Haus — — — —

Finiti 3,314,863 3,564,381 3,716,262 4,048,254

Other 628,030 651,010 744,473 954,814

21st Century Smoke 9,806,118 9,440,955 10,004,166 9,965,769

MarkTen — — — —

NJOY 14,524,952 14,594,644 12,383,141 19,098,226

Logic 1,421,894 2,021,871 2,791,486 5,784,467

blu 9,600,362 10,340,800 10,864,088 19,886,372

VUSE — — — —

Total sales dollars 59,677,297 58,441,654 58,565,605 80,917,676

Table A4.4-1 Continued
Data Points for Figure 4.1 A4.4-5

E-Cigarette Use Among Youth and Young Adults

D. 2013 (in dollars)

Brand Quarter 1 Quarter 2 Quarter 3 Quarter 4

Gamucci — — — —

Smoker’s One Choice 23,265 16,943 3,705 2,420

X HALE O2 45,595 83,382 54,832 12,029

Elektro 603,863 39,854 58,427 12,625

Cigirex 615,402 472,635 211,281 163,077

Cigalectric 317,203 316,342 284,296 143,651

Krave 959,384 899,131 643,861 612,525

Cig2o 994,892 1,296,715 1,339,014 1,210,829

Imperial 112,617 280,432 392,831 375,685

Zoom — — — —

Mistic 1,505,559 491,928 845,582 1,046,853

Green Smart Living 1,053,011 1,089,976 993,322 995,109

Nicotek 4,896,912 5,449,411 5,474,075 4,154,619

V2 Cigs — 16,005 470,297 1,268,556

Haus — — — —

Finiti 5,826,339 5,262,365 4,828,376 4,393,045

Other 3,441,392 3,807,643 3,763,795 3,324,283

21st Century Smoke 10,943,541 9,494,682 7,893,372 6,899,279

MarkTen — — 234,363 398,201

NJOY 42,684,945 39,042,229 32,649,857 26,652,787

Logic 13,983,516 19,283,226 22,049,090 23,639,964

blu 59,199,163 71,929,926 76,170,120 69,512,149

VUSE — — 760,174 1,916,142

Total sales dollars 146,663,130 159,272,834 159,120,678 146,733,835

Table A4.4-1 Continued
A Report of the Surgeon General

A4.4-6 Appendix 4.4

E. 2014 (in dollars)

Brand Quarter 1 Quarter 2 Quarter 3 Quarter 4

Gamucci — — — —

Smoker’s One Choice 1,388 1,740 218 145

X HALE O2 1,652 1,811 339 183

Elektro — 2,676 457 493

Cigirex 133,855 14,306 17,378 6,984

Cigalectric 47,748 54,614 33,526 54,519

Krave 516,626 462,302 409,975 306,240

Cig2o 1,069,576 816,549 589,511 371,023

Imperial 1,412,724 1,014,797 840,455 765,440

Zoom 30,807 433,899 642,721 831,635

Mistic 1,427,960 1,138,959 815,822 838,797

Green Smart Living 1,119,733 1,033,802 1,021,008 1,097,675

Nicotek 3,123,853 2,522,843 2,029,398 1,834,536

V2 Cigs 2,957,582 3,011,598 2,701,078 2,679,920

Haus 333,187 1,347,633 1,783,841 3,132,432

Finiti 5,396,965 4,534,579 3,609,608 3,196,237

Other 4,503,134 3,924,463 3,546,152 3,665,362

21st Century Smoke 6,609,048 5,524,319 5,098,682 4,782,554

MarkTen 1,784,597 7,783,566 17,247,047 10,720,865

NJOY 24,306,207 12,382,099 11,586,147 11,856,932

Logic 27,719,205 28,300,992 29,489,291 29,744,859

blu 72,657,258 54,634,845 48,128,392 43,604,631

VUSE 3,339,494 5,707,219 37,647,038 56,313,122

Total sales dollars 158,492,609 134,649,621 167,238,095 175,804,593

Source: Huang and Chaloupka (under review).

Note: Totals may not sum due to rounding.

Table A4.4-1 Continued

Reference

Huang J, Chaloupka FJ. Rapidly Changing Electronic 

Nicotine Delivery Systems (ENDS) Market (working 

paper). Chicago (IL): University of Illinois at Chicago, 

under review.