Feedback Form


The Centers for Disease Control and Prevention would 

like to hear from you about your experience with 

Designing and Implementing an Effective Tobacco 

Counter-Marketing Campaign. 

To prepare future editions of this manual, we would appreciate any comments or suggestions. 


To share your opinions, please complete the tear-out card on the next page and drop it in the mail. 


If you prefer to send comments via e-mail, please send them to CampaignManualFeedback@cdc.gov.


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Campaign, please contact the CDC Media Campaign Resource Center at mcrc@cdc.gov 


or call 770-488-5705, press 2.


Thank you.


456 Feedback Form 
Feedback Form


Tear Along Perforation 

To share your comments or suggestions about Designing and Implementing an Effective Tobacco CounterMarketing Campaign, answer the questions on this form, carefully tear the form out of the manual, fold it in 

half, tape it closed, and drop it in the mail. Thank you! 

1.	 Overall, how useful did you find the manual? (Please check one.) 

❑ very useful ❑ somewhat useful ❑ not useful 

Why? ________________________________________________________________________________________________________ 

____________________________________________________________________________________________________________ 

2.	 Did you find the book to be: 

a. well organized? ❑ yes ❑ no 	 c. up to date? ❑ yes ❑ no 

b. easy to read? ❑ yes ❑ no 	 d. relevant to your work? ❑ yes ❑ no 

3.	 If you answered “no” in question 2, please explain. ______________________________________________________________ 

____________________________________________________________________________________________________________ 

4.	 Please mark which chapters of the manual you have read: 

❑	 Introduction ❑ Chapter 6: Managing and Implementing 


Your Counter-Marketing Program
 ❑	 Chapter 1: Overview 

❑	 Chapter 7: Advertising ❑	 Chapter 2: Planning Your Counter-


Marketing Program ❑ Chapter 8: Public Relations 


❑	 Chapter 3: Gaining and Using Target ❑ Chapter 9: Media Advocacy 


Audience Insights
 ❑	 Chapter 10: Grassroots Marketing 

❑	 Chapter 4: Reaching Specific Populations ❑	 Chapter 11: Media Literacy 

❑	 Chapter 5: Evaluation 

5.	 Which chapters, if any, did not meet you needs? Why? ____________________________________________________________ 

____________________________________________________________________________________________________________ 

6.	 How useful did you find the following sections in the back of the manual? 

Resources and Tools: ❑ very useful ❑ somewhat useful ❑ not useful ❑ didn’t review 

Glossary: ❑ very useful ❑ somewhat useful ❑ not useful ❑ didn’t review 

Appendices: ❑ very useful ❑ somewhat useful ❑ not useful ❑ didn’t review 

7.	

____________________________________________________________________________________________________________ 

What was most useful in the manual? Why? ____________________________________________________________________ 

8.	 What was least useful? Why? __________________________________________________________________________________ 

____________________________________________________________________________________________________________ 

9.	 What best describes the scope of your work? (Check all that apply.) 

❑ local ❑ state ❑ national ❑ international ❑ non-U.S. 

10. What kind of organization do you work for? (Check all that apply.) 

❑ tobacco control program 	 ❑ university 

❑ market research firm 	 ❑ independent consultant 

❑ tobacco control coalition	 ❑ advertising/public relations firm 

❑ non-profit/voluntary organization/network ❑ other	 __________________________________________________ 

11. 

____________________________________________________________________________________________________________ 

What other resources or Web sites should be included in the manual? ____________________________________________ 

12. How might this manual be improved? __________________________________________________________________________ 

____________________________________________________________________________________________________________ 
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Centers for Disease Control and Prevention 

Atlanta GA 30341-3717 

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