## DEPARTMEN TO F TRANSPORTATIO N :KF TOPERATiON o • JJ ; ^• » 

# mGC I 

# ! 3 A iO

: 31 ; Petalum a Chambe ro f Commerc e 6 Petalum a Blvd . North , Suit e A 2 Petaluma , C

A 9495 2 

### Jul y 29 , 200 9 Th e Honorabl e Ra

y LaHoo d Secretar) ' of

Transportatio n U.S . Departmen

t o f Transportatio n 40 0 Sevent

h Street , SW, Suit

e 10200 Washington , D C 2059 0 Subject : Docke

t OST-2009-014 9 Dea r Secretar y LaHood : j 

# i The Petalum aAre aChambe r o f Commerc e strongly support s Sonom aj County , California' s applicatio n fo r aSmall Communitj ' Ai

r Servic e Developmen t

j Progra mgran t to hel p expandandimprov e airlin e servic e to th e Charle s M . Schul z j

- Sonom aCotmt y Airport . ' j 

### The entir e count y andth e surroundin g are asupport s the effort s o f th e j Sonom aCoimt y Boar dof Super\'isor s an

dit s partner s (loca

l employers , Californi aj State University , Chamber s o f Commerce , communit

y group s fromal l th e surroundin g counties , variou s airlines , andothers ) to brin g increas e airlin e servic e t o ou r airport . Loca l airlin e servic e ha s traditionall y been th e mos t convenient

andpractical wa y to travel to othe

r part s o f th e stat e andcountr

y t o visi t family , fo r busines s purposes , an

dfo r leisure . I t i s als o th e bes t

wa y fo r famil y members , tourist s an d peopl e wit h busines s i

n the are at o get

here . The highway s ar

e no w ver y congested , andwit h the federa

l budge t situatio n ther

e seem s littl e hop e o f

improvin g them . Increase dairlin e servic e andadditiona l destination s like Sal

t Lak e Cit y an dSa n Dieg o wouldhelp solv e the proble mandwoul dhelp eas e congestio n o h th e area s highway s an

dth e Sa n Francisc o Ba

y Are aairports . Fligh t now it i s necessar

y to ride th e bu s o

r driv e to congeste dba

y are a airport s t o ge t aflight . The trip use dto tak e abou t tw o hour s fromSant aRosa .

Small Communiiy Air

Semc e Developmeni Progra mPag e 3 7 Charle s M . Schul z - Sonom aCount y Airpo n Proposa

l

### Mendocin o Count y Lodgin g Associatio n P O Bo x 550 , Littl e River , C A 9545 6 • 866-637-MCL

A Jul y 25 , 200 9 Th e Ilonorabl e Ra

y LaHoo d Secretar y o f Transportatio n U.S . Departmen t

o f Transportatio n 40 0 Sevent

h Street , SW , Suite 1020 0 Washington , D C 2059 0 Subject : Docke t

OST-2009-014 9 Dea r Secretan ' LaHood : I a mwritin g t o you i

n suppo n o f

th e Count y o f

Sonoma , California' s applicatio n for aSmal l Community Ai r

Servic e Developmen t

Programgrant . Th e Mendocin o Count

y Lodgin g Associatio n i s compose do f al l th e lodgin g operator s i n th e County an di s supporte dby aBusines s Improvemen t District . Th e missio n o f

th e organizatio n i s t o encourag e responsibl e tourism . Mendocin o Count

y i s th e norther n neighbo r o f Sonom aCounty . Unti l th e arriva l o f Horizo n Airline s flights a

t Sonom aCounty' s airport t^v o year s ago , fo

r man y year s ou r

Coimty ha dbee n withou t an y schedule dservic e withi n athre e hou r drive . That

lac k effectivel y limite du s t o adriv e marke t an d hindere dth e developmen t o f ou r touris mindustry , on e o f

th e few potentia l growt

h area s i n ou r economicall y strugglin g mostl y rura l County . Expansio n o f

servic e t o ne w hub s in Sal t Lak e City an dSa

n Dieg o wil l fiulhe r

strengthe n ou r touris man dbusines s economie s b y creatin g easie r acces s an dmore choice s for both busines s traveler s andtourist s alike. . Sonom aCoimt

y ha s forme dan activ e private-publi c partnershi p t o pus h for an dpromot e goo d airlin e sen'ic e a t

th e Sonom aCounty Airport . Businesses , Californi aStat e University , communit y group s fro mal l th e surroundin g counties , an dvariou s airline s are workin g togethe r t o brin g additiona l airlin e servic e to thi s larg e andgrowin g community . Th e expansio n o f th e terminal , currentl y underway , wil l als o b e mor e conduciv e t o increase dschedule dservice . Pleas e support

thes e effort s with aSmal l Community Air Servic e Developmen t

Progra mgran t

t o Sonom aCounty - i t

wil l mak e th e difference . Sincerely , Ja n Rodriques , Presiden t Mendocin o County Lodgin g Associatio n

Smal l Communit

y Ai r Servic e Developmen

t Progra mPage 3 6 Charle s M . Schulz - Sonom aCount y Airpor t Proposa l

### Hilto n Sonom a Win e Countr y 355 5 Roun d Ba m Blvd. , Sant a Rosa , C A 9540 3 (707) 523-7555 • wv/w.winecountryhilton.co m Jul y 21 , 200 9 Th e Honorabl e Ra y LaHoo d Secretar y o f Transportatio n U.S . Departmen t o f Transpwrtatio n 40 0 Sevent h Street , SW , Suit e 1020 0 Washington , D C 2059 0 Subject : Docke t OST-2009-014 9 Dea rSecretar y LaHood : I strongl y suppor t Sonom a County , California' s applicatio n fo ra Smal l Communit y Ai rServic e Developmen t Progra m gran t t o hel p expan d an d improv e airlin e servic e t o th e Charle s M . Schul z - Sonom a Count y Airport . M y observatio n i s tha t th e entir e count y an d th e surroundin g are a support s th e effort s o f th e Sonom a Count y Boar d o f Supervisor s an d It s partner s (loca l employers , Californi a Stat e University , communit y group s fro m al l th e surroundin g counties , variou s airlines , an d others ) t o brin g increas e airlin e servic e t o ou rairport . Loca l airlin e servic e ha s traditionall y bee n th e mos t convenien t an d practica l wa y t o trave l t o othe rpart s o f th e stat e an d countr y t o visi t family , fo rbusines s purposes , an d fo rleisure . I t I s als o th e bes t wa y fo rfamil y members , tourist s an d peopl e wit h busines s i n th e are a t o ge t here . Th e highway s ar e no w ver y congested , an d wit h th e federa l budge t situatio n ther e seem s littl e hop e o f improvin g them . Increase d airlin e servic e an d additiona l destination s lik e Sal t Lak e Cit y an d Sa n Dieg o woul d hel p solv e th e proble m an d woul d hel p eas e congestio n o n th e area s highway s an d th e San Francisc o Ba y Are a airports . Righ t no w i t I s necessar y t o rid e th e bu s o rdriv e t o congeste d ba y are a airport s t o ge t a flight . Th e tri p use d t o tak e abou t tw o hour s fro m Sant a Rosa . No w th e sam e tri p no w take s a t leas t thre e hour s a t mos t time s o f th e da y becaus e o f highwa y congestion . I t take s muc h longe rfo rthos e livin g i n th e man y rura l an d smal l communitie s tha t ar e on e t o tw o hour s awa y fro m Sant a Rosa . Fo r thes e people , I t i s virtuall y impossibl e t o schedul e a fligh t befor e thre e o'cloc k I n th e afternoo n becaus e o f th e nee d t o rid e mor e tha n on e bus , an d ofte n a tax i a s well . Sonom a Count y an d it s privat e secto rpartner s ar e workin g diligentl y t o ge t airlin e service . The y hav e committe d mone y an d service s t o th e effort . Pleas e suppor t thei reffort s wit h a Smal l Communit y Ai rServic e Developmen t Progra m grant . Sincerely , HILTOI M SONOM A WIN E COUNTR Y Lowel l E Johnso n Genera l Manage r

Smal l Communit y Ai rServic e Developmen t Progra m Pag e 35 Charle s iVl . Schub , - Sonom a Count y Airpor t Proposa l

# Solima rImport s P.O . Bo x29 2 Forestville , C A 9543 6 US A 707-292-259 5 haLbeck@5bcglobal.ne t Augus t 20 , 200 9 

### Th e Honorable Ra

y LaHood U S Departmen

t of Transportatio n Washington , D

C 2059 0 re : Docke t OST-2009-014 9 Dea r Mr . LaHood : I a mwritin g i

n suppor t o f th e Sonom

aCount y Airpor t (STS ) applicatio n fo

r aSmal l ' Communit y Ai r Service Developmen

t Progra mgrant . ; M y wif e Jean aan d1 hav e devote dthe pas t

3 5 year s o f

ou r professiona

l career s to ; promoting Sonom

aCoimt y touris man

dagriculture , privilege dto hav e made asmall j contributio n t

o Sonoma' s ascendanc e t

o nationa l recognitio n an

dinternationa

l | prominence . Durin

g tha t timefram e touris mha s becom

e a1.3 billio n dolla

r industry , an

dj "Sonoma " o

n abottle of

win e no w earn s u s Haif

abillio n dollar s ayear . I n th e word s o

f Freddie Mercury , "You've given m e fam e an dfortun e . . .but it' s been n o I bedo f roses , n o pleasur e cruise. " Ou

r job s an dou r incom e dependon travel : ours , ou r j customers ' an

dou r guests' . I n 1970 we coulddriv e to Oakland' s airpor t i n jus t ove r a n ! hour . Parking was free , an

dthe Richmond-Sa

n Rafae l bridg e toll was 350 . Sa

n Francisc o Internationa

l took abi t longer , an di t cos t 50 0 t o cros s th e Golden Gate . Bac k the n the ru n fromcurbsid

e to gat e was measure di

n minutes . The only thin g tha t ha s not changedsinc e i s the capacit y of thos e tw o bridges , permanentl y fixedi n 195 6 an d193 7 respectively . Two years ag o I gave myself ove r thre e hour s t

o catch aSouthwes t

flight. I didnot mak e it . i ] W e currently have Horizo

n Ai r servic e t o LAX , Seattle , Portlandan dLa s Vegas . It

i s j har dt o expres s ho

w muc h tha t ha s meant , agai n fo

r us , ou r customer s andou

r guests . j Thi s gran t open s the possibilit

y o f expanding ou

r horizo n t o Sa n Dieg o an dperhap s Sal

t | Lak e City . Sinc e acces s to th e urba n airport s i s only going t

o ge t worse , I lu-g

e you t o , loo k favorabl y o n Sonom aCounty' s application . I Sincerely , i 

# McdSiecA Ha l Bec k

Smal l Communii y Ai rSemc e Developmen t Progra m Pag e 3 4 Charle s M . Schulz - Sonom a Count y Airpor t Proposa l

## Mendocin o Count y Promotiona l Allianc e Mendocin o Chamber

s o f Commerce , Mendocin o Count y Lodgin g Association , Mendocin o County Win e Grap e & Win e Commission , Loca l Atliactions , an d th e Art s Counci l o f Mendocin o Count y \wm.gomendoco

m Jul y 25 , 200 9 Th e Honorabl e Ra

y LaHoo d Secretar y o f Transportatio n U.S . Department

o f Transportatio n 40 0 Sevent

h Street , SW , Suite 10200 Washington , D C 2059 0 Subject : Docket

OST-2009-014 9 Dea r Secretarj ' LaHood : I a mwritin g to yo u i

n suppor t o f th e Count

y o f Sonoma , California' s applicatio n for aSmal l Community Ai

r Servic e Developmen t

Programgrant . The Mendocin o Count

y Promotional Allianc e i s compose do f representative s o f

al l Chamber s o f Commerc e in th e County , the Art s Council , th e Win e Grap e andWin e Commission , local atuaction s an d th e lodgin g association . Th e missio n o f th e organizatio n i s t o encourag e promotio n o f th e County . Mendocin o Count

y i s th e northern neighbo r o f Sonom aCounty . Unti l th e arrival o f Horizo n Airline s flights a

t Sonom aCounty' s airjror

t tw o year s ago , fo

r many year s ou r

County ha dbee n withou t any schedule dservic e withi n athre e hou r drive . That

lac k effectivel y limite du s t o adriv e marke t an d hindere dth e developmen t of ou r touris mindustry , on e o f

th e few potentia l growt

h area s i n oii r economicall y strugglin g mostl y nu-a l County . Expansio n of

servic e t o ne w hub s in Sal t Lake Cit y andSa n Dieg o wil l fiirther

strengthe n ou r touris man dbusines s economie s b y creatin g easie r acces s an dmore choice s fo r bot h busines s traveler s an dtourist s alike. . Sonom aCount

y ha s forme da

n activ e private-publi c partnershi p t o pus h for an dpromot e goo d airlin e servic e a

t th e Sonom aCount

y Airport . Businesses , Californi aStat e University , community group s fromal l th e surroundin g counties , an dvariou s airline s are workin g togethe r t o brin g additiona l airlin e ser\'ic e to thi s larg e an

dgrowin g community . Th e expansio n o f th e terminal , currentl y underway , wil l als o b e mor e conduciv e t o increase dschedule dservice . Pleas e suppor

t thes e effort s wit

h aSmal l Community Air Servic e Developmen t

Programgran t

t o Sonom aCounty - i

t wil l mak e th e difference . Sincerely , Glenn aBlake , Chai r Mendocin o Count

y Promotional Allianc e

Small Communit

y Air Ser\'ic e Developmen

t Progra mPag e 3 3 Charle s M . Schulz - Sonom aCount y Airpo n Proposa

l

# Visi t Mendocin o Count y Augus t 20 , 201 0 Th e Honorabl e Ra

y LaHood Secretar y o f Transportatio n U.S . Departmen t o

f Transportatio n 1200 Ne w Jersey Avenu e B E Washingto n DC 20590-000 1 : Subject : Docke

t OST-2010-012 4 i Dea rSecretar

y LaHood ; I strongl y suppor

t th e applicatio n o f Charle s M . Schulz-Sonom a Count y Airpor t CSTS" ) fo ra gran t ! unde rth e Smal l Communit y Ai rServic e Developmen t Program . Thi s gran t alon g wit h loca l fund s wil l ' provid e fo rmuc h neede d marketin g an d advertisin g t o attrac t mor e inboun d passenger

s t o Sonom a i Count y an d th e entire Northe m Californi a regio n o n Horizo n Air . . ' < \ Mendocin o Count

y doe s no

t hav e an y commercia l ai rservice . Withou t STS , ou rcitizen s have t o fl y ou t \ o f Oakland , Sa n Francisc o o rSacramento , al l equall y inconvenien t an d betwee n 3- 4 hour s drivin g | distance away- an d tha

t doesn' t includ e th e tim e fo rparkin g an d security . i Horizo n Ai rprovide s nonsto p ai rservic e t o Los Angeles , Las Vegas , Portland , an d Seattle , an d I understan d tha

t respons e fro m th e loca l Sonom a Count y mari<e f has bee n excellent . Mendocin o Count y resident s mak

e u p th e secon d largest grou p o f passenger

s usin g STS . Transfers fro m Lo s Angele s i n particula rconnec t u s wit h th e rest of th e wortd . Th e inboun d passenge rnumber s coul d b e improve d howeve rBot h Sonom a an d Mendocin o Countie s ar e wel l know n as Win e Countr y an d loca l businesse s depen d heavil y o n touris m spending . Visi t Mendocin o County , ou rloca l touris m promotio n entity , has joine d wit h th e Sonom a Count y Airpor t as on e o f its mari^etin g partner

s t o develo p a progra m t o attrac t mor e inboun d visitors t o Sonom a County . W e hav e looke d a

t th e cost o f mari<etin g an d advertisin g i n Los Angeles , Portland , an d Seattl e an d i t i s to o hig h fo rSonom a Count y Airpor t an d it s marketin g partner s t o d o effectivel y b

y themselves . A n awar d o f a Smal l Communit

y gran t wil l give th e AirfX)r 1 an d it s partner s th e fundin g i t need s t o d o a n effective jo b of promotin g th e Northe m Californi a regio n an d increasin g th e numbe ro f visitors t o ou r area . Th e additiona l passenger s arrivin g fro m thi s progra m wil l ac t as a n economi c developmen t impetu s i n a n are a greatl y impacte d b y th e recession . You rsuppor

t o f ou rrequest i s mos

t appreciated . Sincerely , Richar d Stro m Directo rof Touris m Developmen t Visi t Mendocin o Count

y 120 S.Frankli n St . For t Brag g C A 9543 7 richard(S)visitmendocino.co m

Smal l Communit y Ai rSer\'ic e Developmen t Progra m Pag e 3 2 Charle s M Schul z - Sonom a Count y Airpo n Proposa l

## Ala n P . Stes s

' ; 186 0 Mallar d Lan e i Petaluma , C A 9495 4 ; 707-789-943 6 I apstesstajaol.co m i ; August 23 , 201 0 I Th e Honorabl e Ra y LaHoo d ' < Seaetar y o f Transportatio n i I U.S . Departmen t o f Transportatio n ! 120 0 Ne

w Jerse y Avenu e S E ! Washingto n DC 20590-000 1 i I Subject : Docke t OST-2010-012 4 ! : i ! i

Dea rSecretar

y LaHood ; j I strongl y suppor

t th e Charle s M . Schulz-Sonom a Count y Airpor t applicatio n fo ra gran t unde rth e Smal l ; ', Communit

y Ai rService Developmen t Program . Thi s grant , alon g wit h loca l funds , wil l enabl e th e Airpor t j I t o significantl y increas e it s mari<etin g an d advertisin g program s t o attrac t additiona l inboun d ' passenger

s t o Sonom a Count

y o n Horizo n Air . ! Horizo n Ai rha s bee n a n excellen t partne rfo rSonom a Count y b y providin g nonsto p ai rservic e t o Lo s j Angeles , La

s Vegas , Portland , and.Seattle . Th e outboun d traffi c respons e fro m th e loca l Sonom a i Count

y martle t ha

s bee n excellent . Unfortunately , th e inboun d passenge rnumber s have no t bee n a s ; larg e a

s expected . Sonom a Count y i s wel l know n nationall y an d internationall y a s a worl d clas s Win e : Countr

y destination , an d th e loca l businesse s i n ou rare a depen d heavil y o n touris m spendin g t o hel p ! suppor

t ou reconomy . Sonom a Count y Airpor t an d its marketin g partner s nee d t o develo p a wide r ! rang e o

f program s t o attrac

t inboun d visitors t o Sonom a Count y an d increas e th e revenu e fo rHorizon . Th e cost o

f marketin g an d advertisin g t o prospective visitors i n Lo s Angeles , Portland , an d Seattl e i s j to o hig h fo rth e Sonom a Count y Airpor t an d it s marketin g partner s t o fun d b

y themselves . Th e award o f th e requeste d gran t wil l hel p provid e th e Airpor t an d it s partner

s wit h th e fundin g tha t i t need s t o d o a • mor

e effective jo b of promotin g Sonom a Count y an d increas e th e numbe rof visitors t o ou rarea . I t i s estimate d tha

t th e additiona l passenger s arrivin g fro m thi s expande d progra m wil l generat e ove rS1 1 ! millio n i n visito rspendin g i n th e loca l community . j Importantly , w e als o know tha

t highe rloa d factor

s fo rHorizo n Ai rcoul d lea d t o mor e flight s t o existin g j market s an d ai rservic e to ne w markets . Wit h th e additiona l suppor t o f fundin g fro m th e Smal l Communit

y Program , Sonom a Count y wil l have th e increase d potentia l t o achieve a wrtn-wi n situatio n fo rloca l businesses , th e touris m community , th e airiine , th e airport , variou s vendors , an d th e travelin g public . I You rsuppor

t o f ou rrequest wil l b e greatl y appreciated . \ Sincerely ,

Ala n P . Stes s

Smal l Communit y Ai rSemc e Developmen t Progra m Pag e 3 1 Charle s M . Schulz - Sonom a Count y Airpo n Proposa lAugus t 20 , 201 0 The Honorabl e Ra

y LaHoo d Secretar y o f Transportatio n U.S . Department

o f Transportatio n 40 0 Sevent

h Street , SW , Suite 1020 0 Washington , DC 2059 0 RE : Docket

OST-2010-012 4 Dea r Secretar y LaHood : 1 strongl y suppo n th e Charle s M . Schulz-Sonom aCount y Airpor t applicatio n fo

r agran t unde r th e Small Communit

y Ai r Sen'ic e Development

Program . Thi s gran t

alon g wit

h loca l fund s wil l provid e fo r marketin g andadvertisin g to attrac t inboun dpassenger s to Sonom aCount y o n Horizo n Air . Horizo n Ai

r ha s bee n a n excellen t

parmer fo r Sonom aCount

y i n providin g nonsto p ai r

servic e t o Lo s Angeles , La s Vegas , Portland , andSeattle . Traffi c respons e fro mth e loca

l Sonom aCount

y marke t ha s been excellent . Unfortunately , th e inboun dpassenger number s hav e no

t been a s larg e a s expected . SonomaCount

y i s wel l know n a s th e Win e Countr y an dloca

l businesse s i

n ou r are adepen dheavil y o n touris mspendin g t

o suppor t ou r economy . The SonomaCount y Airpo n andit s marketin g partner s hav e develope daprogra

mto attrac t

inboun dvisitor s t

o Sonom aCount

y andincreas e th e revenu e fo r Horizo n Air . Th e cos t

of marketin g andadvertisin g i n Lo s Angeles , Portlan dandSeattl e i s to o hig h fo r th e SonomaCount

y Airpor t andit s marketin g partner s to do i t by themselves . Th e awardo f th e requeste d grant wil l giv e th e Airpor

t an dit s partner s th e funding tha t i t need s t o d o a

n effectiv e jo b o f

promotin g SonomaCount

y an dincreas e th e numbe

r o f visitor s t o ou r area . It i s estimate dthat

th e additiona l passenger s arrivin g fro

mthi s progra

mwil l generate ove r

$11,000,00 0 i

n visito r spendin g in th e loca

l community . W e als o kno w tha

t higher loa dfactor s fo

r Horizo n Ai

r ca n mea n mor e flights t o existin g market s an dto ne w markets . Thi s program , wit h th e suppor

t o f funding fro

mth e Small Community Program , will definitel y b e awin-wi n situatio n fo r loca l business , th e touris mcommunity , th e airline , th e airport , variou s vendor s an

dth e travelin g public . You r suppor t o f ou r reques t i s mos t appreciated . Sincerely , Larr y L . Wase m Managin g Genera

l Partner cc : Mr . Jo n Stout , Manager , Sonom aCount y Airport , VIA E-Mail : JStout.SonomaCountyAirport.or g

AIRPOR T BUSINES S CENTE R 41 4 Aviatio n Boulevor d Sant o Roso , C A 95403-106 9 707^7a-534 4 FA X 707-678-314 0 Small Communit

y Ai r Servic e Developmen

i Progra mPag e 3 0 Charle s M . Schulz - Sonom aCount y Airpo n Proposa

l

## HOTE L HEALDSBUR G 2 5 Matheso n Stree t Healdsburg , C

A 95448 . 800.889.718 8 Augus t 24 , 201 0 Th e Honorabl e Ra

y LaHoo d Secretar y of Transportatio n U.S . Departmen t oi

f Transportatio n 120 0 Ne w Jerse y Avenu e S E Washingto n D C 20590-000 1 Subject : Docke t OST-2010-012 4 Dea rSecretar

y LaHood ; I strongl y suppor

t th e applicatio n of Charte s M . Schulz-Sonom a Count y Airpor t fo ra gran t unde rth e Smal l Communit

y Ai rServic e Developmen t Program . Thi s gran t alon g wnt h loca l fund s wil l provid e fo r muc h neede d mari<etin g an d advertisin g t o attrac t more inboun d passenger s t o Sonom a County o n Horizo n Ai r Horizo n Ai rprovide s nonsto p ai rservic e t o Lo s Angeles , La s Vegas , Portland , an d Seattle , an d I understan d tha t respons e fro m th e loca l Sonom a Count y marke t ha s bee n excellent . Unfortunately , th e inboun d passenge rnumber s have no

t bee n as larg e a s expected . Sonom a Count y i s wel l know n a s Win e Countr

y an d loca l businesse s lik e ours depen d heavil y o n touris m spending . Ou rcompan y (organization ) ha s joine d writh th e Sonom a Count y Airpor t a s on e o f it s marketin g partner s t o develo p a progra m t o attrac

t more inboun d visitors t o Sonom a County . We hav e looke d a

t th e cos t o f marketin g an d advertisin g i n Lo s Angeles , Portland , an d Seattl e an d i t i s to o hig h fo rth e Sonom a Count y Airpor t an d it s mart^etin g partners t o d o i t b y themselves . A n awar d o f th e Smal l Communit

y gran t wil l giv e th e Airpor t an d it s marketin g partner s th e fundin g tha t i t need s t o d o a n effectiv e jo b of promotin g Sonom a Count y an d increas e th e numbe ro f visitor s t o ou rarea . Th e additiona l passenger

s arrivin g fro m thi s progra m greatl y hel p ou rcompan y (organization ) an d other s i n ou rcommunity . Mor e passenger

s fo rHorizo n Ai rma

y mea n more flight s t o existin g markets . Thi s program , wit h th e suppor t o f fundin g fro m th e Smal l Communit y Program , wil l definitel y b e a positiv e situation . You r suppor t of ou rreques t i s most appreciated . Sincerel y Memt t She r Hote l Healdsburg

Smal l CoiTimunit

y Air Ser\'ic c Developmen

t Progra mPag e 2 9 Charle s M . Schulz - Sonom aCount y Airpo n Proposa

l

# sant aros a AuEUS t 2 4 201 0 con\'cnno n &Lvisitor s ImrL-a u Th e Honorabl e Ra

y LaHoo d Secretar y of Transportatio n U.S . Departmen t of Transportatio n 120 0 Ne w Jersey Avenu e S E Washingto n DC 20590-000 1 Subject : Docket OST-2010-012 4 Dea rSecretar

y LaHood ; I strongl y suppor

t th e applicatio n of Charie s M . Schulz-Sonom a Count y Airpor t fo ra gran t unde rth e Smal l Communit y Ai rService Developmen t Program . Thi s gran t alon g wit h loca l fund s wil l provid e fo rmuc h neede d mari^etin g an d advertisin g t o attrac t more inboun d passenger

s t o Sonom a Count

y o n Horizo n Air . Horizo n Ai rprovide s nonsto p ai rservice t o Lo s Angeles , La s Vegas , Portland , an d Seattle , an d I understan d tha t respons e fro m th e loca l Sonom a Count y marke t ha s bee n excellent . Unfortunately , th e inboun d passenge rnumber s have not bee n as larg e as expected . Sonom a Count y i s wel l know n a

s Win e Countr

y an d loca l businesse s lik e our s depen d heavil y o n touris m spending . Ou rcompan y (organization ) ha s joine d wit h th e Sonom a Count

y Airpor t a s on e of it s marketin g partner s t o develo p a progra m t o attrac t mor e inboun d visitor

s t o Sonom a County . W e hav e looke d a

t th e cost o f marketin g an d advertisin g i n Lo s Angeles , Portland , an d Seattl e an d i t i s to o hig h fo rth e Sonom a Count y Airpor t an d it s mart<etin g partner s t o d o i t b y themselves . A n ay/ar

d of th e Smal l Communit y gran t wil l give th e Airpor t an d it s marketin g partner

s th e fundin g tha t i t need s t o d o a n effective jo b of promotin g Sonom a Count y an d increas e th e numbe rof visitor s t o ou rarea . Th e additiona l passenger s arrivin g fro m thi s progra m greatl y hel p ou rcompan y (organization ) an d others i n ou r community . Mor e passenger

s fo rHorizo n Ai rma

y mea n mor

e flight s t o existin g martlet s an d t o new martlets . Thi s program , wit h th e suppor t o f fundin g fro m th e Smal l Communit y Program , wil l definitel y b e a positive situation . You rsuppor t of ou rrequest i s mos

t appreciated . Sincerel y M o McElro

y Executiv e Directo r 9 Fourt h Street , Sant aRosa , C A 9540 1 Telephon e 707-577-867 4 Fa x 707-571-594 9 www.visitScintarosa.co m

Smal l Communii y Ai rSen'ic e Developmen i Progra m Pag e 2 5 Charle s M . Schul z - Sonom a Count y Airpo n Proposa l

### SOMOM A C O U « T Y Augus t 23 , 201 0 ; Th e Honorabl e Ra y LaHoo d Secretar y o f Transportatio n U.S . Departmen t o f Transportatio n 120 0 Ne w Jerse y Avenu e S E Washingto n D C Subject : Docke t OST-2010-012 4 Dea rSecretar y LaHood ; I strongl y suppor t th e Charie s M . Schulz-Sonom a Count y Airpor t applicatio n fo ra gran t unde rth e Smal l Communit y Ai rServic e Developmen t Program . Thi s gran t alon g wnt h loca l fund s wil l provid e fo r martcetin g an d advertisin g t o attrac t inboun d passenger s t o Sonom a Count y o n Horizo n Air . Horizo n Ai rha s bee n a n excellen t partne rfo rSonom a Count y i n providin g nonsto p ai rservic e t o Lo s Angeles , La s Vegas , Portland , an d Seattle . Traffi c respons e fro m th e loca l Sonom a Count y marke t ha s bee n excellent . Unfortunately , th e inboun d passenge rnumber s hav e no t bee n a s larg e a s expected . Sonom a Count y i s wel l know n a s th e Win e Countr y an d loca l businesse s i n ou rare a depen d heavil y o n touris m spendin g t o suppor t ou reconomy . Th e Sonom a Count y Airpor t an d it s marketin g partner s hav e develope d a progra m t o attrac t inboun d visitor s t o Sonom a Count y an d increas e th e revenu e fo r Horizo n Air . Th e cos t o f marketin g an d advertisin g i n Lo s Angeles , Portland , an d Seattl e i s to o hig h fo rth e Sonom a Count y Airpor t an d it s marketin g partner s t o d o i t b y themselves . Th e awar d o f th e requeste d gran t w/il l giv e th e Airpor t an d it s partner s th e fundin g tha t i t need s t o d o a n effectiv e jo b o f promotin g Sonom a Count y an d increas e th e numbe ro f visitor s t o ou rarea . I t i s estimate d tha t th e additiona l passenger s arrivin g fro m thi s progra m wil l generat e ove r$1 1 millio n i n visito rspendin g i n th e loca l community . W e als o kno w tha t highe rloa d factor s fo rHorizo n Ai rca n mea n mor e flight s t o existin g market s an d t o ne w markets . Thi s program , wit h th e suppor t o f fundin g fro m th e Smal l Communit y Program , wil l definitel y b e a win-wri n situatio n fo rloca l business , th e touris m community , th e airiine , th e airport , variou s vendors , an d th e travelin g public . You rsuppor t o f ou rreques t i s mos t appredated . Sincerel y Mari < J . Crabb , Directo ro f Sale s Sonom a Count y Touris m Burea u

Smal l Communii y Ai rSen'ic e Developmen t Progra m Pag e 2 4 Charle s M . Schulz - Sonom a Count y Airpo n Proposa l