Prepared by R.R. Donnelley Financial -- EX-10.10




 Exhibit 10.10 

AMENDED AND RESTATED CHANGE IN CONTROL
AND OTHER SEVERANCE AGREEMENT 
 This Amended and Restated Change in Control
and Other Severance Agreement (“Agreement”) is entered into as of June 8, 2014 (the “Effective Date”) by and between Jack Lazar (the “Executive”) and GOPRO, INC., a Delaware corporation (the “Company”) and
amends and restates in its entirety the Severance Agreement between the Company and Executive, dated January 17, 2014. 
  

	1.	Term of Agreement. 

 This Agreement shall commence on the Effective Date and shall
terminate upon the date the Executive’s employment with the Company terminates for a reason other than a CIC Qualifying Termination or a Qualifying Termination. 
  

	2.	Severance Benefit. 

 (a) Severance Payments upon a Qualifying Termination. If the
Executive is subject to a Qualifying Termination, then, subject to Section 3 below, the Company shall pay the Executive (i) twelve (12) months of his or her monthly base salary, (ii) an amount equal to the greater of
(A) one-hundred percent (100%) of the Executive’s annual target bonus or (B) one-hundred percent (100%) of the most recent annual bonus paid by the Company to Executive, and (iv) $3,000 per month for twelve
(12) months in lieu of any COBRA or other employee benefits. In addition, if the Executive is subject to a Qualifying Termination, the Company will offer the Executive a consulting arrangement for 12 months, during which term, the vesting under
his or her Equity Awards will continue to vest the maximum extent permitted by the applicable governing equity plan and equity agreements, provided that, this consulting arrangement shall impose a permanent limitation such that Executive may
not perform consulting services that are more than 20% of the average level of service performed by Executive during the immediately preceding 36-month period, as well as any other conditions within the sole judgment of the Company to effect the
mutual intention that the Qualifying Termination will be respected as a Separation for all purposes under this Agreement. However, in lieu of entering into the consulting agreement contemplated by the preceding sentence, the Company may accelerate
the vesting of Executive’s outstanding Equity Awards as of the Qualifying Termination with respect to 25% of the shares initially subject to those Equity Awards. 

(b) Severance Payments upon a CIC Qualifying Termination. If the Executive is subject to a CIC Qualifying Termination, then, subject to
Section 3 below, the Company shall pay the Executive (i) twelve 12 months of his or her monthly base salary, (ii) an amount equal to the greater of (A) one-hundred percent (100%) of the Executive’s annual target bonus
or (B) one-hundred percent (100%) of the most recent annual bonus paid by the Company to Executive, (iii) each of Executive’s then outstanding unvested Equity Awards, including awards that would otherwise vest only upon
satisfaction of performance criteria, shall accelerate as of the Separation and become vested and exercisable with respect to 100% of the then unvested shares subject thereto, and (iv) $3,000 per month for twelve (12) months in lieu of any
COBRA or other employee benefits. 








 (c) General Release. Any other provision of this Agreement notwithstanding, Sections 2(a)
and 2(b) above shall not apply unless the Executive (i) has executed a general release (in a form prescribed by the Company) of all known and unknown claims that he or she may then have against the Company or persons affiliated with the Company
and such release has become effective and (ii) has agreed not to prosecute any legal action or other proceeding based upon any of such claims. The release must be in the form prescribed by the Company, without alterations. The Company will
deliver the form to the Executive within thirty (30) days after the Executive’s Separation. The Executive must execute and return the release within the time period specified in the form. 

(d) Timing of Payment. The Executive will receive his or her cash severance payment described in Sections 2(a)(i) and 2(a)(ii), or
2(b)(i) and 2(b)(ii), each only as applicable, in a cash lump-sum which will be made on the sixtieth (60th) day following the Separation. The payments described in Section 2(a)(iv) or
2(b)(iv) shall be paid beginning on the sixtieth (60th) day following Separation. None of the foregoing payments will begin or be made unless the following have already occurred: (i) the
date of Executive’s CIC Qualifying Termination or Qualifying Termination, as applicable; (ii) the date of the Company’s receipt of the Executive’s executed General Release; and (iii) the expiration of any rescission period
applicable to the Executive’s executed General Release. Such payments shall be paid in accordance with the Company’s standard payroll procedures. 

(e) Accrued Compensation and Benefits. In connection with any termination of employment, the Company shall pay Executive’s earned
but unpaid base salary and other vested but unpaid cash entitlements for the period through and including the termination of employment, including unused earned vacation pay and unreimbursed documented business expenses incurred by Executive prior
to the date of termination (collectively “Accrued Compensation and Expenses”), as required by law and the applicable Company plan or policy. In addition, Executive shall be entitled to any other vested benefits earned by Executive for the
period through and including the termination date of Executive’s employment under any other employee benefit plans and arrangements maintained by the Company, in accordance with the terms of such plans and arrangements, except as modified
herein (collectively “Accrued Benefits”). Any Accrued Compensation and Expenses to which the Executive is entitled shall be paid to the Executive in cash as soon as administratively practicable after the termination, and, in any event, no
later than two and one-half (2-1/2) months after the end of the taxable year of the Executive in which the termination occurs. Any Accrued Benefits to which the Executive is entitled shall be paid to the Executive as provided in the relevant plans
and arrangement. 
 (f) No Duplication. For the avoidance of doubt, and notwithstanding anything to the contrary in this Agreement,
the benefits in Section 2(a) and Section 2(b) are mutually exclusive and not cumulative. 
  

	3.	Covenants. 

 (a) Non-Competition. The Executive agrees that, during his or her
employment with the Company, he or she shall not engage in any other employment, consulting or other business activity (whether full-time or part-time) that would create a conflict of interest with the Company. 

  
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 (b) Cooperation and Non-Disparagement. The Executive agrees that, during the six-month
period following his or her cessation of employment, he or she shall cooperate with the Company in every reasonable respect and shall use his or her best efforts to assist the Company with the transition of Executive’s duties to his or her
successor. The Executive further agrees that, during this six-month period, he or she shall not in any way or by any means disparage the Company, the members of the Company’s Board of Directors or the Company’s officers and employees. 

 

	4.	Definitions. 

 (a) “Cause” means (a) an unauthorized use or
disclosure by Executive of the Company’s confidential information or trade secrets, which use or disclosure causes material harm to the Company, (b) a material breach of any agreement between Executive and the Company, (c) a material
failure to comply with the Company’s written policies or rules, (d) conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any state thereof, (e) gross negligence or
willful misconduct, (f) failure to cooperate with the Company in any investigation or formal proceeding if the Company has requested your cooperation, or (g) a continued failure to perform assigned duties after receiving written
notification of such failure from the Company’s Chief Executive Officer (or, in the case of the Chief Executive Officer, from the Board of Directors); provided that Executive must be provided with written notice of Executive’s termination
for “Cause” and Executive must be provided with a 30-day period following Executive’s receipt of such notice to cure the event(s) that trigger “Cause,” with the Company’s Board of Directors making the final
determination whether Executive has cured any Cause. 
 (b) “Code” means the Internal Revenue Code of 1986, as amended.

 (c) “Change in Control.” For all purposes under this Agreement, “Change in Control” shall mean an
“Acquisition,” as such term is defined in the Company’s 2010 Equity Incentive Plan, as may be amended from time to time, provided that the transaction also qualifies as a change in control under U.S. Treasury Regulation
1.409A-3(i)(5)(v) or 1.409A-3(i)(5)(vii). 
 (d) “Equity Awards” means all options to purchase shares of Company common
stock as well as any and all other stock-based awards granted to the Executive, including but not limited to stock bonus awards, restricted stock, restricted stock units or stock appreciation rights. Subject to Section 3, the accelerated
vesting described above shall be effective as of the Separation. All RSUs vested at the date of the Change in Control shall be settled upon or within thirty (30) days following the Change in Control; all RSUs that vest after the Change in
Control shall settle within thirty (30) days of vesting. 
 (e) “Good Reason” means, without the Executive’s
consent, (i) a material reduction in the Executive’s level of responsibility and/or scope of authority, (ii) a material reduction in Executive’s base salary (other than a reduction generally applicable to executive officers of
the Company and in generally the same proportion as for the Executive), or (iii) relocation of the Executive’s principal workplace by more than 35 miles from Executive’s then current place of employment. For the Executive to receive
the benefits under this Agreement as a result of a voluntary resignation under this subsection (d), all of the following requirements must be 

  
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satisfied: (1) the Executive must provide notice to the Company of his or her intent to assert Good Reason within 120 days of the initial existence of one or more of the conditions set forth
in subclauses (i) through (iii); (2) the Company will have 30 days from the date of such notice to remedy the condition and, if it does so, the Executive may withdraw his or her resignation or may resign with no benefits; and (3) any
termination of employment under this provision must occur within six months of the initial existence of one or more of the conditions set forth in subclauses (i) through (iii). Should the Company remedy the condition as set forth above and then
one or more of the conditions arises again within twelve months following the occurrence of a Change in Control, the Executive may assert Good Reason again subject to all of the conditions set forth herein. 

(f) “CIC Qualifying Termination” means a Separation within twelve (12) months following a Change in Control or within
three (3) months preceding a Change in Control (if after a Potential Change in Control) resulting from (i) the Company termination of the Executive’s employment for any reason other than Cause or (ii) the Executive’s
voluntary resignation of his or her employment for Good Reason. A “Potential Change in Control” means the date of execution of a definitive agreement whereby the Company will consummate a Change in Control if such transaction is
consummated. In the case of a termination following a Potential Change in Control and before a Change in Control, solely for purposes of benefits under this Agreement, the date of Separation will be deemed the date the Change in Control is
consummated. 
 (g) “General Release” means the general release as described in Section 2(c). 

(h) A “Qualifying Termination” means a Separation that is not a CIC Qualifying Termination, but which results from
(i) the Company’s termination of Executive’s employment for any reason other than Cause or (ii) the Executive’s voluntary resignation of his or her employment for Good Reason. 

(i) “Separation” means a “separation from service,” as defined in the regulations under Section 409A of the
Code. 
  

	5.	Successors. 

 (a) Company’s Successors. The Company shall require any
successor (whether direct or indirect and whether by purchase, lease, merger, consolidation, liquidation or otherwise) to all or substantially all of the Company’s business and/or assets, by an agreement in substance and form satisfactory to
the Executive, to assume this Agreement and to agree expressly to perform this Agreement in the same manner and to the same extent as the Company would be required to perform it in the absence of a succession. For all purposes under this Agreement,
the term “Company” shall include any successor to the Company’s business and/or assets or which becomes bound by this Agreement by operation of law. 

(b) Executive’s Successors. This Agreement and all rights of the Executive hereunder shall inure to the benefit of, and be
enforceable by, the Executive’s personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. 

  
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	6.	Golden Parachute Taxes. 

 (a) Best After-Tax Result. In the event that any payment
or benefit received or to be received by Executive pursuant to this Agreement or otherwise (“Payments”) would (i) constitute a “parachute payment” within the meaning of Section 280G of the Code and (ii) but for
this subsection (a), be subject to the excise tax imposed by Section 4999 of the Code, any successor provisions, or any comparable federal, state, local or foreign excise tax (“Excise Tax”), then, subject to the provisions of
Section 6(b) hereof, such Payments shall be either (A) provided in full pursuant to the terms of this Agreement or any other applicable agreement, or (B) provided as to such lesser extent which would result in no portion of such
Payments being subject to the Excise Tax (“Reduced Amount”), whichever of the foregoing amounts, taking into account the applicable federal, state, local and foreign income, employment and other taxes and the Excise Tax (including, without
limitation, any interest or penalties on such taxes), results in the receipt by Executive, on an after-tax basis, of the greatest amount of payments and benefits provided for hereunder or otherwise, notwithstanding that all or some portion of such
Payments may be subject to the Excise Tax. Unless the Company and Executive otherwise agree in writing, any determination required under this Section shall be made by independent tax counsel designated by the Company and reasonably acceptable to
Executive (“Independent Tax Counsel’), whose determination shall be conclusive and binding upon Executive and the Company for all purposes. For purposes of making the calculations required under this Section, Independent Tax Counsel may
make reasonable assumptions and approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of Sections 280G and 4999 of the Code; provided that Independent Tax Counsel shall assume
that Executive pays all taxes at the highest marginal rate. The Company and Executive shall furnish to Independent Tax Counsel such information and documents as Independent Tax Counsel may reasonably request in order to make a determination under
this Section. The Company shall bear all costs that Independent Tax Counsel may reasonably incur in connection with any calculations contemplated by this Section. In the event that Section 6(a)(ii)(B) above applies, then based on the
information provided to Executive and the Company by Independent Tax Counsel, Executive may, in Executive’s sole discretion and within 30 days of the date on which Executive is provided with the information prepared by Independent Tax Counsel,
determine which and how much of the Payments (including the accelerated vesting of equity compensation awards) to be otherwise received by Executive shall be eliminated or reduced (as long as after such determination the value (as calculated by
Independent Tax Counsel in accordance with the provisions of Sections 280G and 4999 of the Code) of the amounts payable or distributable to Executive equals the Reduced Amount). If the Internal Revenue Service (the “IRS”) determines that
any Payment is subject to the Excise Tax, then Section 6(b) hereof shall apply, and the enforcement of Section 6(b) shall be the exclusive remedy to the Company. 

(b) Adjustments. If, notwithstanding any reduction described in Section 6(a) hereof (or in the absence of any such reduction), the
IRS determines that Executive is liable for the Excise Tax as a result of the receipt of one or more Payments, then Executive shall be obligated to surrender or pay back to the Company, within 120 days after a final IRS determination, an amount of
such payments or benefits equal to the “Repayment Amount.” The Repayment Amount with respect to such Payments shall be the smallest such amount, if any, as shall be required to be surrendered or paid to the Company so that Executive’s
net proceeds with respect to such Payments (after taking into account the payment of the Excise Tax imposed on such 

  
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Payments) shall be maximized. Notwithstanding the foregoing, the Repayment Amount with respect to such Payments shall be zero if a Repayment Amount of more than zero would not eliminate the
Excise Tax imposed on such Payments or if a Repayment Amount of more than zero would not maximize the net amount received by Executive from the Payments. If the Excise Tax is not eliminated pursuant to this Section 6(b), Executive shall pay the
Excise Tax. 
  

	7.	Miscellaneous Provisions. 

 (a) Section 409A. For purposes of
Section 409A of the Code, if the Company determines that Executive is a “specified employee” under Code Section 409A(a)(2)(B)(i) at the time of a Separation, then (i) the severance benefits under Section 2, to the
extent subject to Code Section 409A, will commence during the seventh month after the Executive’s Separation and (ii) will be paid in a lump sum on the earliest practicable date permitted by Section 409A(a)(2) of the Code. Any
termination of Executive’s employment is intended to constitute a Separation from Service and will be determined consistent with the rules relating to a “separation from service” as such term is defined in Treasury Regulation
Section 1.409A-1. It is intended that each installment of the payments provided hereunder constitute separate “payments” for purposes of Treasury Regulation Section 1.409A-2(b)(2)(i). It is further intended that payments
hereunder satisfy, to the greatest extent possible, the exemption from the application of Section 409A of the Code (and any state law of similar effect) provided under Treasury Regulation Section 1.409A-1(b)(4) (as a “short-term
deferral”). To the extent that any provision of this Agreement is ambiguous as to its compliance with Section 409A of the Code, the provision will be read in such a manner so that all payments hereunder comply with Section 409A of the
Code. Except as otherwise expressly provided herein, to the extent any expense reimbursement or the provision of any in-kind benefit under this Policy is determined to be subject to Section 409A of the Code, the amount of any such expenses
eligible for reimbursement, or the provision of any in-kind benefit, in one calendar year shall not affect the expenses eligible for reimbursement in any other taxable year (except for any lifetime or other aggregate limitation applicable to medical
expenses), in no event shall any expenses be reimbursed after the last day of the calendar year following the calendar year in which Executive incurred such expenses, and in no event shall any right to reimbursement or the provision of any in-kind
benefit be subject to liquidation or exchange for another benefit. 
 (b) Other Severance Arrangements. For any equity award that is
outstanding on the Effective Date, Executive shall receive the vesting acceleration provisions set forth in the existing equity award agreement or the vesting acceleration benefits set forth in this Agreement, whichever arrangement would cause
Executive to vest in the largest number of shares or largest portion of the Equity Award. Except as set forth in the preceding sentence, this Agreement supersedes any and all cash severance arrangements and vesting acceleration arrangements on
change in control under any prior option agreement, restricted stock unit agreement, severance and salary continuation arrangements, programs and plans which were previously offered by the Company to the Executive, including change in control
severance arrangements pursuant to an employment agreement or offer letter, and Executive hereby waives Executive’s rights to such other benefits. In no event shall any individual receive cash severance benefits under both this Agreement and
any other severance pay or salary continuation program, plan or other arrangement with the Company. 

  
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 (c) Dispute Resolution. To ensure rapid and economical resolution of any and all disputes
that might arise in connection with this Agreement, Executive and the Company agree that any and all disputes, claims, and causes of action, in law or equity, arising from or relating to this Agreement or its enforcement, performance, breach, or
interpretation, will be resolved solely and exclusively by final, binding, and confidential arbitration, by a single arbitrator, in San Mateo County, and conducted by Judicial Arbitration & Mediation Services, Inc. (“JAMS”)
under its then-existing employment rules and procedures. Nothing in this section, however, is intended to prevent either party from obtaining injunctive relief in court to prevent irreparable harm pending the conclusion of any such arbitration. Each
party to an arbitration or litigation hereunder shall be responsible for the payment of its own attorneys’ fees. 
 (d) Notice.
Notices and all other communications contemplated by this Agreement shall be in writing and shall be deemed to have been duly given when personally delivered or when mailed by U.S. registered or certified mail, return receipt requested and postage
prepaid or deposited with Federal Express Corporation, with shipping charges prepaid. In the case of the Executive, mailed notices shall be addressed to him or her at the home address which he or she most recently communicated to the Company in
writing. In the case of the Company, mailed notices shall be addressed to its corporate headquarters, and all notices shall be directed to the attention of its Secretary. 

(e) Waiver. No provision of this Agreement shall be modified, waived or discharged unless the modification, waiver or discharge is
agreed to in writing and signed by the Executive and by an authorized officer of the Company (other than the Executive). No waiver by either party of any breach of, or of compliance with, any condition or provision of this Agreement by the other
party shall be considered a waiver of any other condition or provision or of the same condition or provision at another time. 
 (f)
Withholding Taxes. All payments made under this Agreement shall be subject to reduction to reflect taxes or other charges required to be withheld by law. 

(g) Severability. The invalidity or unenforceability of any provision or provisions of this Agreement shall not affect the validity or
enforceability of any other provision hereof, which shall remain in full force and effect. 
 (h) No Retention Rights. Nothing in
this Agreement shall confer upon the Executive any right to continue in service for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Company or any subsidiary of the Company or of the Executive,
which rights are hereby expressly reserved by each, to terminate his or her service at any time and for any reason, with or without Cause. 

(i) Choice of Law. The validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the
State of California (other than their choice-of-law provisions). 

  
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 IN WITNESS WHEREOF, each of the parties has executed this Agreement, in the case of the Company
by its duly authorized officer, as of the day and year first above written. 
  

							
		 		 	GOPRO, INC.
			
	 /s/ Jack Lazar
	 		 	 /s/ Sharon Zezima

	Jack Lazar	 		 	By:	 	Sharon Zezima
		 		 	Title:	 	General Counsel


  
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