1

CDC Emerging Tobacco Products Communication Initiative 

Teacher Live Action Video – Long 

Described Audio Transcript (min:sec)

00:00 A male middle school student walks away with his back to the camera, down a hallway 

to class. A female middle school teacher walks behind the student.

A logo in the upper left corner reads Empower Vape-Free Youth.

School class bell begins ringing.

As the student walks down the hall a vape pen falls out of his pocket.

00:01 Closeup shot and sound of vape pen hitting the floor. School class bell stops.

00:03 The teacher glances down and sees the vape pen and we hear the teacher’s inner 

voice as she’s thinking.

00:04 [TEACHER’S INNER VOICE] “Oh no.”

Student picks up vape pen and puts it in his pocket.

00:05 [TEACHER’S INNER VOICE] “Is that a vape?”

00:07 Music begins to play and continues through the end of the video

Multiple shots of teacher’s face as she walks down the hall composing her thoughts, 

practicing what she wants to say to the student.

00:08 [TEACHER’S INNER VOICE] “Hey, I see some of your friends are vaping nicotine. And 

now you’re vaping. And I noticed that you’re not really as focused in class anymore.”

00:20 Frontal shot of student walking down hall, with teacher behind, gathering her 

thoughts to talk to the student. Focus on the student is slightly blurred while the 

teacher is in sharp focus.

00:21 [TEACHER’S INNER VOICE] “Wouldn’t you be happier if you just don’t vape? And 

maybe take up ... bird watching?”

00:27 We see the teacher’s face, she rolls her eyes, shakes her head and laughs at herself.

00:29 [TEACHER’S INNER VOICE] “Ah, okay, not the most persuasive argument,”

00:33 Frontal shot of student walking down hall, with teacher behind, gathering her 

thoughts.

00:34 [TEACHER’S INNER VOICE] “especially coming from someone he sees only fifty minutes 

a day.”

00:37 Closeup of teacher’s face.

00:39 [TEACHER’S INNER VOICE] “Forget that. He can do this.”

00:42 Frontal shot of student walking down hall, with teacher behind, gathering her 

thoughts.
2

[TEACHER’S INNER VOICE] “He probably already knows that vaping nicotine is bad for 

him.”

00:46 Closeup of teacher’s face.

[TEACHER’S INNER VOICE] “Just needs that extra nudge to quit from someone he 

trusts. Am I that someone? Yeah, I am that someone.”

00:57 Student leans into wall to listen to teacher who is speaking to him with her back to the 

viewer.

00:58 [TEACHER SPEAKING TO STUDENT] “I know you have a lot on your plate right now.”

01:00 We see the teacher’s face as the teacher speaks to student.

[TEACHER] “Getting addicted to nicotine is the last thing you need.”

01:02 We see the student’s face as the teacher speaks to student. Student looks uneasy.

01:03 [TEACHER] “There are healthy ways.”

01:04 Shot of teacher’s face as she speaks to student.

[TEACHER] “to deal with stress.”

01:06 [TEACHER] “Maybe I could help you sign up for a photography class with your friends.

Being creative is a great way to cope with stress.”

01:13 Shot of student’s face as he speaks to teacher.

[STUDENT] “Is there anything else that we can do?”

01:16 Teacher talks to student in the hallway.

[TEACHER] “Yeah, let’s talk about it.”

01:18 The teacher and student walk into the classroom. Video blurs, text dissolves onto 

screen.

[ANNOUNCER] “Step up for your students.”

Text and logo: Step up for your students. Visit CDC.gov/Vaping for more information. 

CDC logo.

01:20 [ANNOUNCER] “Talk to them about vaping. Visit CDC.gov/Vaping for more 

information.”

01:25 END.