Exhibit 10.6







Exhibit 10.6

 

	
Attachment 4



Beazer Homes USA, Inc.

Customer Survey Incentive Plan




	1.	Summary


The Beazer Homes USA, Inc. Customer Survey Incentive Plan (CSIP) provides an override to our current Value Created Incentive Plan (VCIP). Under the CSIP, annual incentive payments made to participants in the VCIP will be increased by up to 10% should certain targets be met for customer satisfaction. In addition, should certain minimum standards for customer satisfaction not be met, the Stock Option and Incentive Committee of our Board of Directors will consider a discretionary reduction to the participant’s incentive payment (if any) under the VCIP of up to 10%. 




	2.	Background


We have been striving to improve customer satisfaction levels as this is a key determinant in future sales and profitability. We have been using an independent third party company, NRS Consumer Research, since January 1998. NRS conducts surveys for approximately 200 homebuilding companies/divisions including divisions of Centex, Ryland, Pulte, D.R. Horton, and Lennar. The data allows direct measurement against competitors and between Beazer divisions. 




The surveys cover all aspects of the buying, construction and closing process but we will monitor three key measures as indicators of customer satisfaction. Below are the January-March 2000 Company averages for the surveys, compared to the National Average, for the three key measures:





	 	
Jan-Mar 2000
	
National Average

	
Total Homebuyer Satisfaction
	
80
	
78

	
Overall Service Satisfaction
	
79
	
76

	
Recommend to a Friend
	
85.5%
	
N/A

	
(Definitely and Most Likely)
	 	 






	3.	Customer Satisfaction Incentive Plan (CSIP)


Under the Customer Satisfaction Incentive Plan (CSIP), a participant in the VCIP can receive an annual incentive payment of 10% of his annual VCIP payment, based upon reaching or exceeding the targets for the three key measures presented below. We have also established minimum standards for the three key measures. Should the participant not meet the minimum standards indicated below for these measures, the Stock Option and Incentive Committee of our Board of Directors will, in its sole discretion, consider a reduction of the participant’s annual incentive payment under the VCIP of up to 10%. The results will be based on the average of four trailing quarters (9/30 of the prior fiscal year, and 12/31, 3/31, 6/30 of the current fiscal year)




Minimum Standards and Targets


	 	
Minimum Standard
	
Revised Target

	
Total Homebuyer Satisfaction
	
80
	
85

	
Overall Service Satisfaction
	
80
	
85

	
Recommend to a Friend
	
85%
	
90%

	
(Definitely and Most Likely)
	 	 





	  
	 	 	 
	





	
Attachment 4




 

	 	 	
Measurement-Incentive Overrides
	 
	 	 	
Discretionary
	 	 	 	 	 	 	 	 	 
	 	 	
Negative Override
	 	
No Effect
	 	
Positive Override
	 
	 	 	
Score
	 	
Override
	 	
Score
	 	
Override
	 	
Score
	 	
Override
	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	
Total Homebuyer Satisfaction
	 	 	
<80
	 	 	
-2.5
	
%
	 	
80-84
	 	 	
0
	 	 	
85
	 	 	
+2.5
	
%

	
Overall Service Satisfaction
	 	 	
<80
	 	 	
-2.5
	
%
	 	
80-84
	 	 	
0
	 	 	
85
	 	 	
+2.5
	
%

	
Recommend to a Friend
	 	 	
<85
	
%
	 	
-5.0
	
%
	 	
85-89.9
	
%
	 	
0
	 	 	
90
	
%
	 	
+5.0
	
%

	
Total
	 	 	 	 	 	
-10
	
%
	 	 	 	 	
0
	 	 	 	 	 	
+10.0
	
%






	4.	Calculation


For each of the three categories, an annual average is calculated using the four trailing quarterly scores. Such average is used to determine the override or adjustment from each factor. The adjustments from the three factors are summed to calculate the total override (ranging from -10% to +10%) to be applied to the respective manager’s incentive payment for the year. This adjustment is a cash adjustment to the total cash payment (including amounts from current year Value Created, Incremental Value Created and portion of bank paid out) calculated using the normal value created principles. It does not affect the bank itself or any subsequent year’s calculations under the VCIP. 




The override is not limited by the maximum cash payment restriction under the VCIP (i.e. if managers reach their maximum cash payment of, say 2x salary, this override would allow for an additional cash payment of up to 10%).




The overrides apply to the Divisional/Regional Presidents' and CFOs' and to Corporate’s plan administered through the corporate office and we encourage each operating division to adopt the override for their individual plans for other employees.




The plan is self-funding as all Value Created calculations include the full cost of incentive payments. 




	5.	Timing


The CSIP applies to the fiscal year 2003 incentive plan based on NRS scores for 9/30/02, 12/31/02, 3/31/03, and 6/30/03, and similarly, 9/30 of the prior fiscal year, and 12/31, 3/31, 6/30 of the current fiscal year for all years thereafter.