<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF, INC. AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>                     <C>                     <C>
<PERIOD-TYPE>                   YEAR                   YEAR                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997             DEC-31-1996             DEC-31-1995
<PERIOD-END>                               DEC-31-1997             DEC-31-1996             DEC-31-1995
<CASH>                                         101,874                 248,648                  35,719
<SECURITIES>                                         0                       0                       0
<RECEIVABLES>                                  335,013                 165,779                  73,633
<ALLOWANCES>                                         0                       0                       0
<INVENTORY>                                    580,965                 496,395                 602,017
<CURRENT-ASSETS>                             2,688,274               1,358,080                 882,894
<PP&E>                                         459,056                 277,702                 306,976
<DEPRECIATION>                                 193,634                 164,093                       0
<TOTAL-ASSETS>                               4,548,061               1,471,689                       0
<CURRENT-LIABILITIES>                        2,525,397               2,161,869                       0
<BONDS>                                        300,000                 566,858                       0
<PREFERRED-MANDATORY>                                0                       0                       0
<PREFERRED>                                      5,000                       0                       0
<COMMON>                                         3,513                   3,700                       0
<OTHER-SE>                                   1,814,151               (993,880)                       0
<TOTAL-LIABILITY-AND-EQUITY>                 4,548,061               1,471,689                       0
<SALES>                                      8,778,818               6,122,488               5,498,197
<TOTAL-REVENUES>                            11,016,601               6,638,995               5,724,337
<CGS>                                        4,409,596               2,849,205               2,300,676
<TOTAL-COSTS>                                9,779,351               6,397,075               3,238,313
<OTHER-EXPENSES>                             1,187,153                 763,095                 722,340
<LOSS-PROVISION>                                     0                       0                       0
<INTEREST-EXPENSE>                                   0                       0                       0
<INCOME-PRETAX>                                 50,097               (521,640)               (536,992)
<INCOME-TAX>                                         0                       0                       0
<INCOME-CONTINUING>                             50,097               (521,640)               (536,992)
<DISCONTINUED>                                       0                       0                       0
<EXTRAORDINARY>                                      0                       0                       0
<CHANGES>                                            0                       0                       0
<NET-INCOME>                                    50,097               (521,640)               (536,992)
<EPS-PRIMARY>                                      .01                   (.14)                  (0.15)
<EPS-DILUTED>                                      .01                   (.14)                  (0.15)
        

</TABLE>