EXHIBIT 99.1

                   SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS
                       UNDER PRIVATE SECURITIES LITIGATION
                REFORM ACT OF 1995; CERTAIN CAUTIONARY STATEMENTS

         Obie Media Corporation ("Obie Media") and its  representatives may from
time-to-time  make  forward-looking  statements  (as such term is defined in the
Private  Securities  Litigation  Reform Act).  Obie Media wants to invoke to the
fullest  extent  possible the  protection of the Private  Securities  Litigation
Reform Act and the judicially  created "bespeaks  caution" doctrine with respect
to such statements.  Accordingly,  Obie Media is filing this Exhibit 99.1, which
lists certain factors that may cause actual results to differ from those in such
forward-looking statements.

         This list is not  necessarily  exhaustive.  Obie  Media  operates  in a
rapidly changing  environment,  and new risk factors emerge periodically.  There
can be no assurance  that this Exhibit lists all material risks to Obie Media at
any specific point in time.

         Readers  are  cautioned  not  to  rely  on  any  such   forward-looking
statements in making investment decisions.  Obie Media does not intend to update
its forward-looking statements.

Growth Strategy Risks

     Obie  Media's  growth  strategy is to increase our  penetration  within our
existing markets and to enter new markets.  A principal  component of our growth
strategy is to obtain  exclusive  agreements with additional  transit  districts
while  renewing  our  existing  transit  agreements.   Agreements  with  transit
districts are awarded  through a  competitive  proposal  process.  We may not be
successful   either  in  obtaining  new  agreements  or  renewing  our  existing
agreements.  Other components of Obie Media's growth strategy include increasing
our  inventory  of  outdoor  displays,   expanding  our  national  presence  and
selectively  acquiring other out-of-home  advertising  companies or assets.  Our
future growth will depend upon a number of factors,  both within and outside our
control. These factors include:

o        Our ability to successfully bid for new transit district agreements and
         renew existing transit district agreements on terms favorable to us.

o        Our  ability  to obtain  required  guarantees  under  transit  district
         agreements.

o        Acceptance of Obie Media and our products by customers in new markets.

o        Our  receipt  of  any  required  governmental  authorizations  for  any
         proposed expansion.


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o        Our  identification  and  acquisition  on  favorable  terms of suitable
         acquisition candidates.

o        Our ability to hire, train and retain qualified personnel.

o        Our ability to obtain  required  financing on acceptable  terms,  if at
         all.

     Obie Media's credit agreements contain restrictions on our ability to incur
additional indebtedness,  create additional liens and make acquisitions.  We may
not be  successful  in expanding  our  operations  and any  expansion may not be
profitable.  Further, our results to date may not be indicative of our prospects
or our  ability  to  penetrate  new  markets,  many of which may have  different
competitive conditions and demographic characteristics than our current markets.

Risks Involved in Transit District Agreements

         A  significant  portion of Obie  Media's  revenues are derived from our
transit district agreements.  Under these agreements,  we typically guarantee to
pay the transit  district the greater of a minimum stated amount or a percentage
(usually  over  50%) of the  advertising  revenues  generated  by our use of the
district's vehicles. When awarding contracts,  transit districts rely heavily on
the amount of revenue the  applicant  guarantees  it will pay to the district in
upcoming  years.  If our  revenues  from  advertising  displays  are lower  than
anticipated,  we still must pay to the  districts  the  guaranteed  amounts each
year.  We may not be able to  profitably  operate  under any transit  agreement.
Also,  in order to expand into new  geographic  markets  and renew our  existing
transit agreements,  we may face competitive pressure to increase the amounts of
our  guarantees or the percentage of revenues we pay to transit  districts.  Any
such  increase  could  result in  financial  losses or lower  profits  under our
transit district  agreements.  In addition,  some of our agreements with transit
districts  provide that the transit  district may terminate the agreement before
the end of the specified term at the convenience of the transit district,  or if
the transit district determines that such termination is in its best interest or
the public interest.

Revenue Concentration

         A  significant  portion  of Obie  Media's  revenues  are  derived  from
agreements  with a few large transit  districts.  Most of these  agreements  are
scheduled to expire within the next few years. Our inability to renew any of our
more significant  transit agreements on favorable terms, if at all, or the early
termination of any such agreements, could adversely affect us.



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Risks Associated with Potential Acquisitions

     A component  of Obie  Media's  growth  strategy is to  selectively  acquire
out-of-home  advertising  companies  or assets.  We may not be able to  identify
suitable acquisition  candidates or complete acquisitions on terms acceptable to
us.  Further,  other  companies  will compete with us for available  acquisition
opportunities.  Any  acquisitions  by Obie Media would  involve  risks  commonly
encountered in acquisitions of companies, including:

o        The  difficulty of  assimilating  the  operations  and personnel of the
         acquired company into our existing structure.

o        Potential disruption of our ongoing business.

o        Diversion of the time and resources of our management.

o        An increase in our administrative costs.

o        Our potential loss of key employees of the acquired company.

     Our  failure  to  effectively   integrate  any  acquired  businesses  could
adversely affect us. In addition,  future acquisitions by Obie Media may require
additional debt or equity financing.  Debt financing, if available, may increase
our leverage  and cash  required to service  debt.  Equity  financing  may cause
dilution to our  shareholders.  We may not be able to obtain required  financing
when needed on terms favorable to us, if at all.


Risks Associated With Growth

         Obie Media has grown both  internally and as a result of  acquisitions.
This  growth,  and  further  anticipated  growth,  could  place a strain  on our
management,  systems and other resources.  To manage our growth, we will need to
continue  to invest in and expand our  operational,  financial  and  information
systems and to attract,  retain,  motivate and effectively manage our employees.
We may not be able to do so.


Effect on Our Revenues of Economic Conditions and Advertising Trends

         Obie  Media  relies on sales of  advertising  space  for our  revenues.
Changes in general  economic  conditions and trends in the advertising  industry
affect sales of advertising space. A general decline in economic  conditions,  a
decline in economic  conditions in particular  markets where we conduct business
or a reallocation of advertising  expenditures by advertisers using our displays
or services could result in a reduction in our advertising revenues.


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Competition

         Obie Media's markets are highly competitive. In the transit advertising
market,  we compete with other  out-of-home  advertising  companies  that submit
proposals for exclusive  agreements with transit  districts by means of a formal
proposal  process.  In the outdoor  advertising  display market, we compete with
other out-of-home advertising companies for customers.  Obie Media also competes
for  customers  with other  advertising  media,  including  broadcast  and cable
television,  radio, print media, direct mail marketing, and displays in shopping
centers and malls,  airports,  stadiums,  movie theaters and supermarkets and on
taxis,  trains and subways.  In recent years, there has been consolidation among
our  competitors,   including   consolidation  between  out-of-home  advertising
companies and broadcast or other media.  Several of our  competitors,  including
diversified media companies, are substantially larger, better capitalized,  more
widely  known and have access to  substantially  greater  resources  than we do.
These  traits  may  provide  competitive   advantages,   particularly  in  large
advertising  markets.  In larger markets,  we encounter  direct  competition for
transit district agreements from major transit advertising companies. Obie Media
may not be able to compete successfully either with other out-of-home  companies
or with other advertising media.

Regulation of Outdoor Advertising Industry

         The government  extensively  regulates the outdoor advertising industry
at the federal,  state and local levels.  These  regulations limit the location,
relocation,  height and size of outdoor advertising displays. In addition,  some
jurisdictions  prohibit the construction of new outdoor advertising  displays or
the  replacement,  relocation,  enlargement  or upgrading of existing  displays.
Governmental  regulations,  tobacco industry agreements and our transit district
agreements may also restrict the content of the advertisements displayed by Obie
Media. For example,  some states have banned all outdoor  advertising of tobacco
products.  In November  1998, 46 states signed a settlement  agreement  with the
four largest American tobacco companies.  Among other things, the agreement bans
transit and outdoor  advertising  of the companies'  tobacco  products in the 46
states.  The United States Congress has also considered  legislation  that would
severely  restrict  or ban  tobacco  advertising.  Existing  or  future  laws or
regulations  could  adversely  affect Obie  Media,  and may limit our ability to
increase our  inventory of outdoor  advertising  displays or display  particular
types of advertisements.

Restrictions Imposed by Our Primary Lender

         Obie  Media's  primary  lender has a lien on  substantially  all of our
assets to collateralize  our indebtedness.  Our credit  agreements  restrict our
ability to incur additional debt,  create additional liens, sell assets and make
acquisitions.  The credit  agreements also contain  financial  covenants.  These
restrictions  may limit our  ability  to  implement  our  growth  strategy,  pay
dividends  or  engage  in  other   activities  that  would  benefit  us  or  our
shareholders.


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Seasonality and Fluctuations in Periodic Operating Results

         Obie  Media's  revenues  and  operating   results   historically   have
fluctuated by season.  Typically, our results of operations are strongest in the
fourth  quarter  and  weakest in the first  quarter of our  fiscal  year  ending
November  30. Our transit  advertising  operations  are more  seasonal  than our
outdoor advertising  operations as our outdoor advertising display space, unlike
our transit  advertising  display space, is and has been sold nearly exclusively
by means of 12-month contracts. We believe this seasonality will increase as our
transit advertising  operations continue to expand more rapidly than our outdoor
advertising operations. This seasonality,  together with fluctuations in general
and  regional  economic  conditions  and the  timing  and  expenses  related  to
acquisitions,  the obtaining of new transit agreements and other actions we have
taken to implement our growth  strategy,  has contributed to fluctuations in our
periodic   operating   results.   These   fluctuations   likely  will  continue.
Accordingly,  Obie  Media's  results  of  operations  in any  period  may not be
indicative  of the  results  to be  expected  for any future  period.  Because a
significant  portion  of our  expenses  are  fixed  and are based in part on our
estimate of future  revenues,  we may be unable to adjust our  expenditures in a
timely manner to compensate for any  unanticipated  reduction in revenues.  This
could result in period-to-period declines in operating results and net income.