February 13, 2004

Mr. Paul J. Meyer
240 Hoopalua Drive
Pukalani, HI 96768

               Re:  Employment Separation Agreement

Dear Paul:

     Based on our discussions, this letter sets forth the terms
and conditions regarding your separation from Maui Land &
Pineapple Company, Inc. ("MLP"). Upon review and execution by you
this letter will become a legally enforceable agreement between
you and MLP on the terms and conditions described below. Since
this Agreement will supersede and replace all other agreements
between you and MLP regarding your employment or separation from
employment with MLP, please first review it carefully with your
attorney.

     1.   Separation of Employment

     Your at-will employment with MLP will terminate upon your
resignation effective as of the close of business on June 30,
2004 unless terminated sooner by MLP (the "Separation Date").
Between (i) March 31, 2004 or the accurate and timely completion
of all required financial reports, whichever last occurs, and
(ii) the Separation Date, MLP understands that in addition to
completing your regular MLP assignments you will also be pursuing
other gainful employment for after the Separation Date. During
such time period MLP will make a good faith effort to accommodate
your reasonable pursuit of such post Separation Date gainful
employment. You will be paid your regular salary and your unused
vested and accumulated vacation pay through the Separation Date
at the time of your separation. MLP will withhold from your final
salary payment all required payroll and other currently
authorized withholdings and deductions and from your final vested
and accumulated vacation payment only the applicable payroll
taxes.  After the Separation Date MLP understands and you agree
that you will not be providing any employment services to  MLP
and you also understand and agree that you will not be provided
or eligible for any employee compensation or employee benefits
from MLP except as may be described in separate plan documents or
as described in Paragraph 2 below.

      2.   Separation Benefits.

     In consideration of the Additional Separation Benefits
described in Subparagraph 2b. below, you will receive, in lieu of
all other compensation and employee benefits, the salary and
vacation payments described in Paragraph 1 above and the payments
and benefits described in this Paragraph 2.

          a.   Existing Employment Benefits.

               From and after the Separation Date, you will
receive when due the following existing employee benefits only to
which you have vested under MLP's current employee benefit plans
and policies, less applicable payroll taxes, in accordance with
the terms and conditions of those benefit plans and any
applicable Summary Plan Descriptions, which will control in the
event of any conflict with this letter, as follows:

          (1)  As provided in Paragraph 1 above, your unused,
               accumulated and prorated vacation pay benefit
               through the Separation Date;

          (2)  Your Employee Stock Ownership Plan benefit;

          (3)  The terminated Unfunded Executive Deferred
               Compensation Plan benefit totaling $403,651.00
               payable in equal monthly installments over a
               maximum of ten years. Payments to commence during
               the month of July, 2004 and continuing each month
               thereafter in accordance with MLP's normal payroll
               payment schedule;

           (4) The Unfunded Executive Severance Plan benefit in
               the amount of $399,000.00 paid in equal
               installments according to MLP's regular payroll
               schedule between July 1, 2004 and December 31,
               2005;

          (5)  Medical, dental, vision and prescription drug
               benefits coverage from July 1, 2004 through
               December 31, 2005 ( the "Covered Period") under
               the MLP health care plan (hereafter referred to as
               the MLP Health Care Plan) if C.O.B.R.A.
               continuation coverage is elected. The premium cost
               of such coverage shall be paid for by MLP and you
               in monthly amounts with the same premium cost
               sharing split applied each month to active
               salaried employees during the Covered Period;

          (6)  Your voluntary deferrals into the Maui Land
               and Pineapple Company, Inc. Retirement Savings
               Plan (the "401 k Plan") and the Executive Deferred
               Compensation Plan, and any award for a cycle in
               which you are a named participant in the Long Term
               Incentive Plan in accordance with the terms of
               such Plans' documents;

          (7)  Any Qualified Retiree Group Life Insurance
               Plan benefits subject to reduction and payment in
               accordance with the terms of the Plan documents.

          b.   Additional Separation Benefits.

               In addition to the employment benefits described
in Paragraph 2.a. above, and subject to your timely and accurate
completion of all required job duties and financial reports
within the customary calendar of financial reporting events, and
in consideration of your release, indemnification and promises
described below, MLP will provide the following Additional
Separation Benefits:

          (1)  Defined Benefit Plan and SERP Target Benefit
     Enhancements:

               MLP will increase the age and or service credit
     for your Defined Benefit Plan Single Life Annuity and your
     Unfunded SERP Target Benefit Single Life Annuity so that
     your combined single life annuity annual benefit under your
     Defined Benefit Plan Single Life Annuity and your SERP
     Target Benefit Single Life Annuity is increased to a total
     amount of $76,651.80 as of July 1, 2004.  If you select a
     joint and survivor benefit, the foregoing benefit amount
     will be adjusted in accordance with the terms of the Plans.
     The amount of the benefit in excess of the amount paid from
     the Defined Benefit Plan will be paid from MLP's general
     assets under the terms of the SERP Plan.

          (2)  Health Care Benefit Enhancements

               Coverage for you, your spouse and eligible
          children under MLP's Plan 2 of the Non-Bargaining Unit
          Retiree Medical Benefit Plan (the "Plan") commencing
          January 1, 2006 and continuing thereafter for so long
          as MLP elects in its sole discretion to continue the
          Plan and you continue to timely pay your share of the
          premium. MLP will pay fifty percent (50%) of the
          premium cost and you will pay fifty percent (50%) of
          the premium cost unless and until MLP elects to adjust
          the premium cost allocation for all Plan participants.

     3.   MLP Property.

     Any MLP documents, information and property should be
returned to MLP's Vice President, Human Resources on or before
the Separation Date, or as soon thereafter as is possible,
including and without limitation confidential business or
customer reports, maps, files, memoranda, records, phones,
software, credit cards, door and automobile and file keys,
computers and computer access codes, disks and instruction
manuals and vehicles.

     4.   Confidentiality, Cooperation, and Trade Secrets.

     In order to assure a cooperative and harmonious separation
and recognizing the importance of your and MLP's reputations and
its business operations, we are further agreeing as follows:

          a.   Neither you nor MLP will make or encourage any
disparaging comments about each other or MLP's owners, directors,
officers, employees or business operations.  You have also agreed
to MLP's  public statement of your separation from MLP.

          b.   You and MLP also agree to keep confidential the
terms and amount of this Agreement to the extent not disclosed
publicly by MLP either directly or by a filing of such
information with a government agency, provided that you may
discuss this Agreement with your attorney(s), accountant(s),
financial advisor(s) and/or immediate family once they have also
agreed to keep the fact and contents of this Agreement
confidential and not disclose such information to others.  MLP
may likewise disclose the terms and amount of this Agreement to
(i) its directors, officers, employees, attorneys, auditors and
accountants once they have agreed to keep the fact and contents
of this Agreement confidential and not to disclose such
information to others, and (ii) to government agencies or other
private entities as may be required or prudent for its business
operations.

          c.   You and MLP also agree that any and all
information obtained by you or disclosed to you during your
employment with MLP which is not already known to the general
public, including but not limited to MLP's confidential financial
and business information, strategic plans, projects, customers,
programs, methods of operation, processes, practices, policies
and procedures, are strictly confidential and proprietary to
trade secrets of MLP and shall not be disclosed or discussed, or
revealed by you to any person, entities or organizations at any
time unless compelled by law.

          d.   You and MLP also agree that if you are needed to
assist MLP to prepare for or to testify on behalf of MLP in any
litigation after the effective date of your separation, that you
will do so provided that if such preparation or testimony
requires you to travel by airplane or requires more than two days
of your time at any one time, MLP will reimburse you for any
required air travel based on an advanced purchase coach airfare
and any hotel accommodations and meals while you are away from
home.

          e.   You understand and acknowledge that the provisions
in this Paragraph 4 are a material inducement for MLP to enter
into this Agreement and to provide the additional separation
benefits described in Subparagraph 2.b. above.  Therefore you and
MLP agree that your breach of any of your agreements in this
Paragraph 4 would be a material breach which will relieve MLP,
but not you, of any further obligations under this Agreement and
in addition to any other remedies available to MLP at law or
equity shall entitle MLP to recover any of the Additional
Separation Benefits (or if not available, the cost to MLP of said
benefits) already provided to you.

     5.   Mutual Release, Indemnification and Promise Not To Sue.

          a.   Release. As a material inducement to you and MLP
to enter into this Agreement and to provide you the Additional
Separation Benefits describe in Paragraph 2.b. above and to
provide MLP with the promises described in Paragraph 4 above, you
and MLP hereby irrevocably and unconditionally release, acquit,
and forever discharge each other from any and all claims,
liabilities, and expenses (including attorneys' fees and costs
actually incurred) of any nature whatsoever, statutory or common
law, known or unknown, suspected or unsuspected against each
other based on any act of omission from the beginning of time
through the effective date of your separation from employment
with MLP including, but not limited to any constitutional,
statutory or common law claims arising out of or under any (i)
express or implied contract of employment; (ii) federal, state or
common law prohibition of age or other forms of employment
discrimination, retaliation, wrongful discharge, or public
policy; (iii) your recruitment for, employment with, or
separation from employment with MLP and, (iv) any employee
benefit plan or law applicable to employee benefit
plans(collectively called "Released Claims").

     The foregoing release shall not apply to any claim by you to
any vested employee benefit described in Paragraph 2.a. above or
any claim by you or MLP to enforce your or MLP's express
obligations under this Agreement or for benefits under any
federal or Hawaii law that cannot be waived or discharged by
agreement.  Moreover, except to the extent permitted by law,
nothing in this Agreement shall interfere with the enforcement
authority of any federal or state agency or your right to
cooperate with any investigation by such an agency.  You are,
however, waiving your right to receive or recover any payment or
employee benefit not expressly identified in Paragraph 2 above
and any monetary award based on any such agency action whether or
not it is initiated by you.

          b.   Indemnification.

               As a further material inducement to you and MLP to
enter into this Agreement and to pay to you the Additional
Separation Benefits described in Subparagraph 2.b. above and to
provide MLP with the promises described in Paragraph 4 above, you
and MLP hereby agree to indemnify and hold each other harmless
from and against any and all losses, costs, damages, or expenses,
including, without limitation, attorneys' fees incurred by you or
MLP arising out of any breach of the agreement by you and MLP not
to initiate or file any claim or lawsuit against each other over
any Claims released in Subparagraph 5.a. above.  You and MLP
expressly understand and acknowledge that this Agreement may be
pleaded as a defense to and may be used as the basis for an
attempted injunction against any action, suit, administrative or
other proceeding which may be instituted, prosecuted or attempted
as a result of an alleged breach of this agreement by you or MLP.

          c.   Promise Not to Sue.

          You and MLP also agree not to file or initiate any
claim or lawsuit against each other with any agency or court
based on any Claims covered by the release set forth in
Subparagraph 5.a. other than to enforce this Agreement or to
obtain a benefit that by law cannot be waived.  If either you or
MLP file any administrative claim or lawsuit(s) against the other
based on any Claims waived or released by this Agreement, then in
addition to all other remedies provided by law or equity, the
filing or initiating party agrees to pay the defending party for
all costs, including reasonable attorneys fees, incurred by the
party defending against the waived or released Claims.  If MLP is
the defending party and you ultimately prevail, MLP may credit
any amounts paid under this Agreement against any recovery
obtained by you.

     6.   Review and Revocation Rights

     Because this Agreement includes a waiver and release of your
right to file a claim for age discrimination under the Federal
Age Discrimination In Employment Act ("ADEA"), you understand and
acknowledge that you have up to twenty-one (21) days to decide
whether to sign this Agreement and that you should consult with
an attorney.  In addition, you understand that within seven (7)
days after signing this Agreement, you may revoke in writing your
waiver and release of any claim under the ADEA, but not any other
Released Claims you have waived or released by either delivering
a written notice of revocation to Ms. J. Susan Corley, Vice
President, Human Resources at  120 Kane Street, Kahalui Hawaii
96733, or by mailing the notice to such individual at P.O. Box
187, Kahalui, Hawaii 96733 on or before the end of the seven (7)
day revocation period provided. If the written notice is given by
mail it will be deemed timely if the mailing is properly
addressed, is post marked no later than the seventh day of the
revocation period and is sent by United States Mail, certified
mail, return receipt requested, to Ms. J. Susan Corley at the
address shown above.  If the seventh day falls on a Saturday,
Sunday or holiday, the next regular business day will be
considered the seventh day.  If you elect in a timely manner to
revoke the release of any federal ADEA claim, your release will
still remain in effect for all other Released Claims but the
Additional Separation Benefits described in paragraph 2.b above
shall be reduced by twenty-five percent (25%) of their value.

     You and MLP understand and agree that unless otherwise
agreed in another writing signed by and MLP, the terms of this
agreement and any payments or benefits provided for hereunder
will not be effective or due until the later of the separation of
your employment with MLP or the expiration of the seven (7) day
revocation period described above.  If you execute and deliver
this Agreement but then timely revoke your release of any federal
age discrimination claim, this Agreement and release of all other
Released Claims will remain in full force and effect as modified
above.

     7.   Arbitration.

     Because of the delay, expense and publicity which results
from the use of the State and Federal court systems, you and MLP
agree to submit to final and binding arbitration any claims and
disputes arising out of or related to the interpretation,
application and/or enforcement of this Agreement or between you
and MLP, including but not limited to any constitutional,
statutory, or common law claims rather than to use such court
system.  In any such arbitration, the then existing American
Arbitration Association ("AAA") rules for resolving employment
disputes shall govern the arbitration, subject to the Federal
Arbitration Act, if applicable, or if not applicable then the
Hawaii Uniform Arbitration Act, H.R.S. Chapter 658A  then in
effect.  To the extent such AAA rules include any provisions that
would render this agreement to arbitrate unenforceable, they
shall be modified to conform to the law or if they cannot be
modified they shall be deemed null and void.

     8.   Voluntary Mutual Agreement

     You understand your right to discuss and have discussed all
aspects of this Agreement with your attorney and represent to MLP
that you have carefully read, fully understand all of the
provisions of this Agreement and based on the advice of your
attorney voluntarily enter into this Agreement.  The parties each
represent and acknowledge that they are entering into this
Agreement to effect an amicable and positive separation of your
employment with MLP and not as an admission that either party has
violated any law or other legal obligations such as those
described in Paragraph 5 above.  This Agreement represents an
amicable compromise and settlement of all the parties' rights,
claims and benefits.

     9.   Entire Agreement

     You represent and acknowledge that in executing this
Agreement you do not rely, and have not relied, upon any
representation or statement by MLP or any representative of MLP
not set forth in this Agreement regarding the subjects of this
Agreement or your recruitment for, employment with, or separation
from employment with MLP.

     This Agreement sets forth the entire agreement between you
and MLP with regard to the conditions of your separation from
employment with MLP and supersedes any prior agreement between
you and MLP.  This Agreement shall be binding upon and inure to
the benefit of the parties, their successors and assigns.  You
agree to keep MLP informed of your address to ensure your receipt
of all communications and required government forms, such as W-4s
and so forth.

     PLEASE READ CAREFULLY.  THIS EMPLOYMENT SEPARATION AGREEMENT
INCLUDES A RELEASE OF ALL CLAIMS.

                                MAUI LAND & PINEAPPLE COMPANY, INC.

/S/ PAUL J. MEYER               By: /S/ DAVID COLE
    PAUL J. MEYER                       DAVID COLE
                                        Its President and
                                        Chief Executive Officer

Date:  2/16/04                  Date:   3/10/04