EX-10.21



 Exhibit 10.21 
 MANNING & NAPIER GROUP, LLC 
 290 Woodcliff Drive 

Fairport, New York 14450 
 October 27, 2011 
 Mr. Patrick Cunningham 

Manning & Napier Group, LLC 
 290
Woodcliff Drive 
 Fairport, NY 14450 

Dear Patrick: 
 In
consideration of the services to be provided by you to Manning & Napier Group, LLC, a Delaware limited liability company (the “Company”), and its Affiliates, the Company hereby grants to you a membership interest in the Company
representing 0.0132% of the Company’s membership interests (the “Grant”) subject to the terms and conditions of this letter (this “Agreement”). Unless otherwise defined herein, capitalized terms shall have the meaning
ascribed to such terms in the Company’s Limited Liability Company Operating Agreement, dated as of October 3, 2011 (as amended from time to time, the “Operating Agreement”). 

1. Operating Agreement. As a condition to receiving the Grant, you shall agree to be bound by the terms of the Operating Agreement
by executing and delivering to the Company a duly executed Joinder to the Operating Agreement annexed thereto as Exhibit A. The membership interest comprising the Grant is intended to constitute a “profits interests” within the meaning of
Revenue Procedures 93-27 and 2001-43. 
 2. Forfeiture and Vesting. 

(a) The membership interest subject to the Grant shall vest on December 31, 2012, provided that, in your capacity as Chief Executive
Officer of the Company, you have created and implemented a system solutions strategy for the Company and its subsidiaries, as determined by the Managing Member, and further provided that you are an employee of the Company in good standing as of
December 31, 2012. 
 (b) Any portion of the membership interest that does not vest in accordance with the terms of this
Section 2 shall be forfeited by you on December 31, 2012, without any consideration paid to you and shall be cancelled on the books and records of the Company. 
 3. Transferability. Notwithstanding any provision of the Operating Agreement to the contrary, the membership interest issued to you pursuant to this Agreement may not be transferred, sold or
otherwise disposed of for a period two (2) years from the date such membership interest vests in accordance with Section 2 hereof. 

  
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 4. Voting and Economic Rights. For so long as you hold the membership interest
comprising the Grant, you shall have the right to exercise any and all of the rights of a Member of the Company including, but not limited to, the right to vote, the right to receive allocations of income and loss and the right to participate in any
distributions pursuant to the terms of the Operating Agreement. 
 5. Anti-Dilution. From the date hereof until the date
of a Corporate Transaction (as defined below), the membership interest granted by this Agreement shall not be diluted as a result of the issuance of any membership interests or Units of the Company. For purposes of this Agreement, “Corporate
Transaction” means any issuance of securities by the Company (other than securities issued to M&N Group Holdings, Manning & Napier Capital Company, LLC and employees of the Company or its Affiliates), a merger of the Company, a
sale of assets of the Company (other than in the ordinary course of business), a restructuring or recapitalization of the Company or other similar transaction. 
 6. Noncompete Restriction. The Company and you hereby agree that the duration of the Noncompete Period applicable to the noncompete restrictions under the Operating Agreement resulting from this
Grant shall be determined as follows: 
 (a) If your employment with the Company terminates for any reason prior to the date
when the membership interest has vested under this Agreement, the Noncompete Period applicable to the Grant shall be zero (0) and the noncompete restrictions of the Operating Agreement shall not apply. 

(b) If, at any time on or after the membership interest has vested under this Agreement, your employment with the Company is terminated
by the Company for “Cause” (as defined below) or as a result of your voluntary resignation of employment from the Company, then the Noncompete Period applicable to the Grant shall be two (2) years, unless you are an “Opter”
(as defined below) as of the date of your termination of employment, in which case, the Noncompete Period shall be zero and the noncompete restrictions of the Operating Agreement shall not apply. For purposes of this Agreement, you shall be an Opter
if your average annual “Compensation” (as defined below) for the 24 months immediately preceding the date of your termination of employment is less than $300,000 (Three Hundred Thousand Dollars) (adjusted annually by the Gross Domestic
Product Implicit Price Deflator (for such year) as published by the Bureau of Economic Analysis (or, in the event such index is no longer published, such other cost-of-living index as the Company may select); provided, however, that you shall not
qualify as an Opter if you receive more than $1,000,000 (One Million Dollars) in exchange for your ownership interest in the Company. For purposes of this Agreement, the term “Compensation” shall mean the sum of (a) your wages
(including any bonus or incentive payments of any kind, as reflected on your Form W-2 or otherwise), (b) the taxable income realized by you as a result of being a Member of the Company (as reflected on the Form K-1 received by you with respect
to the Company), and (c) any other income received by you as a result of your ownership of the Company (as reflected on a Form 1099 or otherwise). For purposes of this Agreement, “Cause” shall mean conduct by you which involves fraud,
moral turpitude, willful misconduct, bad faith 

  
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or commission of a crime that is classified as a felony under New York law and in the reasonable opinion of the Managing Member is injurious to the Company. 

(c) If, at any time on or after the membership interest has vested under this Agreement, your employment terminates for any reason other
than a reason described in Section 5(b) above, then the Noncompete Period applicable to the Grant shall be: (i) six (6) months, if your employment is terminated more than one (1) year after the membership interest has vested, and
provided that at least $10,000,000 (Ten Million Dollars) has been distributed to all Members of the Company after the time when your membership interest has vested, (ii) one (1) year, if your employment is terminated more than two
(2) year after the membership interest has fully vested, and provided that at least $20,000,000 (Twenty Million Dollars) has been distributed to all Members of the Company after the time when your membership interest has vested,
(iii) eighteen (18) months, if your employment is terminated more than three (3) years after the membership interest has vested, and provided that at least $30,000,000 (Thirty Million Dollars) has been distributed to all Members of
the Company after the time when your membership interest has vested, or (iv) two (2) years, if your employment is terminated more than four (4) years after the membership interest has vested, and provided that at least $40,000,000
(Forty Million Dollars) has been distributed to all Members of the Company after the time when your membership interest has vested. Notwithstanding the foregoing provisions of this Section 6(c), if you are an Opter as of the date your
termination of employment, the Noncompete Period applicable to the Grant shall be zero and the noncompete restrictions of the Operating Agreement shall not apply. 
 7. Relationship. Neither the membership interest or this Agreement will confer upon you any right with respect to the continuance of service with the Company nor interfere in any way with the right
of the Company to terminate your at-will employment at any time. 
 8. Representations. You represent and warrant to the
Company that (i) you are an accredited investor (as such term is defined in Regulation D promulgated under the Securities Act); (ii) upon receipt of the Grant, you will be acquiring the membership interest for your own account for the
purpose of investment and not with a view to or for sale in connection with any distribution thereof; and (iii) you understand that (x) the membership interest have not been registered with the Securities and Exchange Commission; and
(y) such membership interest shall be subject to the restrictions on transfer contained in the Operating Agreement and in this Agreement. You further acknowledge that the terms of this Agreement relate solely to the membership interest granted
to you hereunder. 
 9. Governing Law; Venue. This Agreement shall be governed by and construed in accordance with the
laws of the State of New York, but without regard to its principles of conflicts of law. In the event any provision hereof shall be held invalid, illegal or unenforceable, in whole or in part, for any reason, such determination shall not affect the
validity, legality or enforceability of any remaining provision, portion of provision or this Agreement overall, which shall remain in full force and effect as if this Agreement had been absent the invalid, illegal or unenforceable provision or
portion thereof. The Company and you covenant and agree that the state courts located in New York, or in a case involving diversity of citizenship or a federal question, the federal courts located in New York shall have exclusive jurisdiction of any
action 

  
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or proceeding under this Agreement or related to the matters contemplated by this Agreement or any agreement entered into in connection therewith. 

10. Successors and Assigns. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their
respective successors and permitted assigns. 
 11. Notices. All notices and other communications required or permitted
hereunder shall be in writing and deemed to have been received on the date of delivery if delivered by hand, overnight express, or e-mail (if receipt thereof is confirmed by telephone) or three (3) days after the date of posting if mailed by
registered or certified mail, postage prepaid, addressed to the Company, 290 Woodcliff Drive, Fairport, New York 14450, Attention: Chief Legal Officer, with a copy to Harold Levine, Esq., Herrick, Feinstein LLP, 2 Park Avenue, New York, New York
10016, and to you at your address as set forth herein (or such other address to which either party hereto in the future shall notify the other party hereto of to send such notices and communications). Such notices and other communications shall not
be considered delivered until actually received or deemed received pursuant to this Section 11. 
 12. Entire
Agreement. This Agreement constitutes the entire agreement between the Company and you with respect to the subject matter hereof, and supersedes and cancels all prior written or oral agreements, if any, with respect to such subject matter.

 Please acknowledge receipt of this Agreement by signing the enclosed copy of this Agreement in the space provided below and
returning it promptly to the Company. 
  

					
	Sincerely,
	
	MANNING & NAPIER GROUP, LLC
		
	By:	 	/s/ RICHARD B. YATES
		 	Name:	 	Richard B. Yates
		 	Title:	 	Corporate Secretary


 Accepted and agreed to 
 as of October 27, 2011: 
  

					
	    /S/ PATRICK CUNNINGHAM
	Patrick Cunningham
		 	Address:	 	18 Parkview Manor Circle
		 		 	Honeoye Falls, NY 14472



  
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