SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.   20549
                                
                            FORM 10-Q
                                

(Mark One)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended       MARCH 31, 1999

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

                Commission file number  0-6510

              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)

          HAWAII                           99-0107542
(State or other jurisdiction    (IRS Employer Identification No.)
of incorporation or organization)

P. O. BOX 187, KAHULUI, MAUI, HAWAII   96733-6687
(Address of principal executive offices)

Registrant's telephone number, including area code:  (808) 877-3351

                             NONE
Former name, former address and former fiscal year, if changed
since last report

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                      Yes  [x]  No  [ ]

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

        Class                      Outstanding at May 3, 1999
Common Stock, no par value              7,188,500 shares





              MAUI LAND & PINEAPPLE COMPANY, INC.
                        AND SUBSIDIARIES


                              INDEX

                                                             Page

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

Condensed Balance Sheets,
  March 31, 1999 (Unaudited) and December 31, 1998              3

Condensed Statements of Operations and Retained Earnings,
  Three Months Ended March 31, 1999 and 1998 (Unaudited)        4

Condensed Statements of Cash Flows,
  Three Months Ended March 31, 1999 and 1998 (Unaudited)        5

Notes to Condensed Financial Statements (Unaudited)             6

Item 2.  Management's Discussion and Analysis of Financial
Condition and Results of Operations                             8


PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings                                     12

Item 6.  Exhibits and Reports on Form 8-K                      12



PART I    FINANCIAL INFORMATION
Item 1.   Financial Statements

      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
                    CONDENSED BALANCE SHEETS

                                                Unaudited
                                                  3/31/99     12/31/98
                                                 (Dollars in Thousands)
                                ASSETS
Current Assets
  Cash and cash equivalents                      $  3,471    $   3,447
  Accounts and notes receivable                    11,894       13,005
  Inventories                                      16,161       15,520
  Other current assets                              3,411        3,659
    Total current assets                           34,937       35,631

Property                                          211,292      209,967
  Accumulated depreciation                       (122,216)    (120,046)
    Property - net                                 89,076       89,921

Other Assets                                       11,463       10,695

Total                                             135,476      136,247

                 LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Current portion of long-term debt
    and capital lease obligations                   3,159        2,753
  Trade accounts payable                            4,648        6,613
  Other current liabilities                         7,364        7,280
    Total current liabilities                      15,171       16,646

Long-Term Liabilities
  Long-term debt and capital lease obligations     22,940       23,592
  Accrued retirement benefits                      23,055       22,920
  Equity in losses of joint venture                 8,169        7,969
  Other long-term liabilities                       2,924        2,628
    Total long-term liabilities                    57,088       57,109

Stockholders' Equity
  Common stock, no par value - 7,200,000 shares
      authorized, 7,188,500 issued and outstanding 12,318       12,318
  Retained earnings                                50,899       50,174
    Stockholders' equity                           63,217       62,492

Total                                            $135,476    $ 136,247

See accompanying Notes to Condensed Financial Statements.



      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF OPERATIONS AND RETAINED EARNINGS
                          (UNAUDITED)



                                          Three Months Ended
                                         3/31/99      3/31/98
                                         (Dollars in Thousands
                                         Except Share Amounts)

Revenues
  Net sales                              $23,284       $20,158
  Operating income                        10,164        8,187
  Other income                               199          124

Total Revenues                            33,647       28,469

Costs and Expenses
  Cost of goods sold                      14,742       14,280
  Operating expenses                       6,476        6,502
  Shipping and marketing                   5,764        3,479
  General and administrative               3,447        3,605
  Interest                                   491          760
  Equity in losses of joint ventures         149          322

Total Costs and Expenses                  31,069       28,948

Income (Loss) Before Income Taxes          2,578         (479)

Income Tax Expense (Credit)                  954         (173)

Net Income (Loss)                          1,624         (306)

Retained Earnings, Beginning of Period    50,174       46,578
Cash Dividends                              (899)          --

Retained Earnings, End of Period          50,899       46,272

Per Common Share
  Net income (loss)                          .23         (.04)

  Dividends                              $  .125       $   --


See accompanying Notes to Condensed Financial Statements.


      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
               CONDENSED STATEMENTS OF CASH FLOWS
                           (UNAUDITED)



                                           Three Months Ended
                                         3/31/99       3/31/98
                                         (Dollars in Thousands)


Net Cash Provided by
   Operating Activities                $   4,165      $  1,109

Investing Activities
  Purchases of property                   (2,674)       (1,546)
  Contributions to joint ventures             --          (100)
  Other                                     (322)         (328)

Net Cash Used in Investing Activities     (2,996)       (1,974)

Financing Activities
  Payments of long-term debt and capital
    lease obligations                       (246)       (2,089)
  Dividend paid                             (899)           --
  Proceeds from long-term debt                --         2,300

Net Cash Provided by (Used in) Financing Activities     (1,145)
211

Net Increase (Decrease) in Cash               24          (654)

Cash and Cash Equivalents
  at Beginning of Period                   3,447         1,611

Cash and Cash Equivalents
  at End of Period                       $ 3,471       $   957

Supplemental Disclosure and Cash Flow Information - Interest (net
of amounts capitalized) of $375,000 and $1,319,000 was paid
during the three months ended March 31, 1999 and 1998,
respectively.  Income taxes of $277,000 and $250,000 were paid
during the three months ended March 31, 1999 and 1998,
respectively.

See accompanying Notes to Condensed Financial Statements.



      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
             NOTES TO CONDENSED FINANCIAL STATEMENTS
                           (UNAUDITED)


1.   In the opinion of management, the accompanying condensed
  financial statements contain all normal and recurring adjustments
  necessary to present a fair statement of financial position,
  results of operations and cash flows for the interim periods
  ended March 31, 1999 and 1998.

2.   The Company's reports for interim periods utilize numerous
  estimates of production, general and administrative expenses, and
  other costs for the full year.  Consequently, amounts in the
  interim reports are not necessarily indicative of results for the
  full year.

3.   The effective tax rate for 1999 and 1998 differs from the
  statutory federal rate of 34% primarily because of the state tax
  provision and refundable state tax credits.

4.   Accounts and notes receivable are reflected net of allowance
  for doubtful accounts of $610,000 and $493,000 at March 31, 1999
  and December 31, 1998, respectively.

5.   Inventories as of March 31, 1999 and December 31, 1998 were
  as follows (in thousands):

                                           3/31/99    12/31/98

   Pineapple products
      Finished goods                       $ 5,361     $ 5,979
      Work in progress                       2,244         839
      Raw materials                          1,028       1,562
   Real estate held for sale                 1,146       1,083
   Merchandise, materials and supplies       6,382       6,057
   
   Total Inventories                       $16,161     $15,520

6.  Business Segment Information (in thousands):
                                
                                    Three Months Ended March 31
                                        1999            1998
Revenues
  Pineapple                          $ 19,919       $ 17,316
  Resort                               12,744         10,107
  Commercial & Property                   923            995
  Other                                    61             51
Total revenues                         33,647         28,469
Operating profit (loss)
  Pineapple                             1,843           (739)
  Resort                                1,658          1,483
  Commercial & Property                  (215)          (242)
  Other                                  (217)          (221)
Total operating profit                  3,069            281
Interest expense                         (491)          (760)
Income tax (expense) credit              (954)           173
Net income (loss)                    $  1,624       $   (306)


7.   Average common shares outstanding for the interim periods
  ended March 31, 1999 and 1998 were 7,188,500.  On May 1, 1998,
  the Company effected a four-for-one split of its common stock.
  Income (loss) per common share for the period ended March 31,
  1998 has been restated to reflect such split.

8.   In December of 1998, the presentation of "operating profit
  (loss)" was modified to include allocated expenses of centralized
  functions and the part of corporate administration attributable
  to the business segment.  Operating profits for prior periods
  have been restated to conform to the current presentation.



Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations

RESULTS OF OPERATIONS

Consolidated

Consolidated net income for the first quarter of 1999 was $1.6
million compared to a net loss of $306,000 for the first quarter
of 1998.  Revenues of $33.6 million for the first quarter of 1999
were higher than the first quarter of 1998 by 18%.

Improved operating profits from all of the Company's business
segments and a 35% decrease in interest expense contributed to
the improved net results.  The decrease in interest expense was
attributable to lower average borrowings and lower average
interest rates.  Borrowings were lower in the first quarter of
1999 because of the retirement of certain debt in December 1998
and higher cash flows from operating activities during the
quarter.

General and administrative expenses were lower by 4% for the
first quarter of 1999 compared to the first quarter of 1998
primarily because of lower pension and workers compensation
costs, and a reduction of personnel, particularly in the
Pineapple segment.

Pineapple

Revenues from Pineapple operations increased by 15% for the first
quarter of 1999 compared to the first quarter of 1998.  Higher
prices and increased sales volume were about equally responsible
for the revenue increase.  These positive results can largely be
attributed to a worldwide pineapple supply shortage, which may
continue through the second quarter of 1999, but is not expected
to continue for the entire year.

Pineapple operations produced an operating profit of $1.8 million
for the first quarter of 1999 compared to an operating loss of
$739,000 for the first quarter of 1998.  Cost of sales per case
of canned pineapple sold was lower in 1999 than 1998 because of
lower production costs.

Resort

Revenues from the Company's Kapalua Resort segment were $12.7
million for the first quarter of 1999 compared to $10.1 million
for the first quarter of 1998.  The operating profit from the
Resort was $1.7 million for the first quarter of 1999 compared to
$1.5 million for the first quarter of 1998.  Approximately two-
thirds of the increase in revenues was due to tournament
operations fees received as a result of hosting the Mercedes
Championships held in January of 1999.  Costs and expenses to
host the tournament more than offset the tournament operations
fees and were charged primarily to marketing expense for the
first quarter of 1999.  Higher Resort marketing expense is
largely the reason for the increase in consolidated Shipping and
Marketing expenses.

In the first quarter of 1999, room occupancies at Kapalua Resort
exceeded the first quarter of 1998 and were reflected in
increased revenues and operating profits from the Kapalua Villas
rental program, the hotel ground leases and from the Resort's
recreation and retail operations, in particular, merchandise
sales.  Higher average green fees in 1999 were more than offset
by a reduction in the number of paid rounds of golf, which was
due partly to the weather and to restricted play during the
Mercedes Championships.

Commercial & Property

Revenues from the Commercial & Property segment were $923,000 for
the first quarter of 1999 compared to $995,000 for the first
quarter of 1998.  The segment generated an operating loss of
$215,000 for the first quarter of 1999 compared to $242,000 for
the first quarter of 1998.  Lower revenues were primarily due to
rate reductions for the electricity generated by the Company and
sold to Kaahumanu Center.

The Company's losses from its investment in Kaahumanu Center were
$180,000 for the first quarter of 1999 compared to $330,000 for
the first quarter of 1998.  Lower loss for 1999 was principally
attributable to bad debt expenses recorded in the first quarter
of 1998.

LIQUIDITY, CAPITAL RESOURCES AND OTHER

Total debt including capital leases was $26.1 million at March
31, 1999, approximately $200,000 lower than December 31, 1998.
Outstanding debt is expected to increase in the second quarter as
seasonal cash requirements for the pineapple operations reach a
peak during the summer and as construction of The Village Course
Clubhouse and Kapalua Golf Academy continues.  Unused short- and
long-term lines of credit available to the Company at March 31,
1999, including the $15 million development line of credit for
construction of the clubhouse and golf academy, totaled $35.4
million.  These credit lines and anticipated cash flows from
operations are expected to be adequate to cover the Company's
cash requirements for 1999.

Expenditures for fixed assets and deferred development costs are
estimated to be approximately $22 million in 1999.  This amount
includes approximately $11.5 million for the clubhouse and golf
academy.  Also included is approximately $6.8 million for
replacement of existing equipment for Pineapple and Resort
operations.

In April of 1999, the maturity of the Company's $15 million
bridge loan was extended to June 1, 1999 to allow additional time
to complete the documentation required for closing of a senior
secured term loan facility, which will refinance the bridge loan.

The Company has evaluated its information technology (IT) and non-
IT systems with respect to Year 2000 capability and has set
target dates for compliance of all systems.  Several of the
Company's data processing applications use software programs
purchased from outside vendors.  Except for the Resort
merchandise inventory control and golf reservations system, all
applications requiring software upgrades from outside vendors are
now Year 2000 compliant.

The Company received the Resort merchandise inventory control
software upgrade at the end of April 1999.  Installation and
testing is now underway and is scheduled to be completed by July
1, 1999.  The golf reservations section of the software upgrade
is expected to be received by July 1, 1999 and is targeted to be
Year 2000 compliant by September 1, 1999.  The upgrade to the
operating system used by the merchandise inventory control and
golf reservations applications is presently available and will be
installed after the software applications are installed, tested
and in use.  The target date for completion is October 1, 1999.

All of the Company's custom data processing applications required
modification to be Year 2000 compliant.  Among them, the
Pineapple sales system and the Pineapple warehouse system are
critical to the Company's operations.  Modification and testing
of both systems were complete by year-end 1998 and the remaining
custom data processing applications are scheduled to be compliant
by the end of the second quarter of 1999.

The Company initiated correspondence with vendors, suppliers and
trading partners during 1998 and through the first quarter of
1999 to assess risk of business interruption by noncompliance of
third parties.  Through late April 1999, the Company received
responses to approximately 52% of its inquiries, including all of
those whose noncompliance would have a material impact on the
Company.  The responses indicate that these companies' data
processing systems are either Year 2000 compliant or are expected
to be compliant by the end of the third quarter of 1999.

The most reasonably likely worst case scenario involves the
compliance of the Resort merchandise inventory control system.
This system accumulates and processes data for approximately
150,000 items sold in ten retail outlets at the Kapalua Resort.
Delay in the installation and testing of this software upgrade
could affect merchandise purchase order procedures, resulting in
decreased control over inventory levels.  Reorder lead times
range from four to seven months and proper reorder control
requires that active purchase orders be recorded in the inventory
control system.  Because the software upgrade has now been
delivered, the Company believes that at worst, tracking and
reordering may have to be performed manually for a period while
installation and testing is being completed.  The volume of
inventory reorders for delivery in 2000 is relatively low between
June 1 and September 1, and the Company is prepared to perform
tracking and reordering manually during this period if necessary.

It is anticipated the Company's Information Services personnel
will spend approximately 90% of their time on Year 2000
compliance through the second quarter of 1999 and approximately
50% of their time on non-critical Year 2000 programming issues
during the second half of 1999 and the first quarter of 2000.  It
appears that the Company's present Information Services personnel
will be able to complete all program modifications, installations
and testing, and that no outside resources will be required.

The Company has not incurred any material expenditures of Year
2000 compliance to date.  Based on current information, no
material future expenditures have been identified.  The Company
does not separately track internal costs incurred for Year 2000
issues.  Such costs are principally payroll and related costs for
the Company's Information Services personnel.

This report contains forward-looking statements, within the
meaning of Private Securities Litigation Reform Act of 1995, as
to the Company's expectations for positive cash flows from
operating activities, the worldwide supply of pineapple and its
expectations regarding the Year 2000 issue.  Forward-looking
statements contained in this report or otherwise made by the
Company are subject to certain risks and uncertainties that could
cause actual results to differ materially from those in the
forward-looking statements.  Potential risks and uncertainties
include, but are not limited to, those risks and uncertainties as
disclosed in the Company's Form 10-K filing with the Securities
and Exchange Commission.

Item 3.   Quantitative and Qualitative Disclosures about Market
Risk

The Company's primary market risk exposure with regard to
financial instruments is to changes in interest rates.  The
Company manages this risk by monitoring interest rates and future
cash requirements, and evaluating opportunities to refinance
borrowings at various maturities and interest rates.  During the
first quarter of 1999 there were no substantial changes in the
composition of the Company's borrowing commitments or borrowings
outstanding.



PART II   OTHER INFORMATION
Item 1.   Legal Proceedings

A.  Antidumping Petition
In April of 1998, the United States Court of Appeals for the
Federal Circuit heard the appeals of Maui Pineapple Company, Ltd.
and the Department of Commerce regarding the antidumping petition
and calculation of duties on imports of canned pineapple fruit
from Thailand.  A final decision is expected sometime in 1999.

The third administrative review covering the period from July
1997 to June 1998 commenced in August of 1998.  Five Thai
companies are being reviewed and a preliminary determination is
expected sometime in the second quarter of 1999.

B.   Chemical Litigation
See Item 3.B. of Form 10-K for the year ended December 31, 1998,
for background information of this proceeding.  The Motion for
Summary Judgment filed by the Company's insurers, which was
scheduled to be heard on April 23, 1999, has been rescheduled to
May 14, 1999.  The Company and Maui Pineapple Company, Ltd. have
filed answers to the Third-Party Complaint filed by The Dow
Chemical Company.  Settlement negotiations have been initiated.

Item 6.   Exhibits and Reports on Form 8-K

(a)  Exhibits
   (3ii)*    Bylaws (Amended as of March 29, 1999).
   (27)*     Financial Data Schedule
          As of March 31, 1999 and for the three months then ended.

*Filed Herewith

(b)  Reports on Form 8-K
   The Company filed no reports on Form 8-K for the period
   covered by this report.

                            SIGNATURE



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





                         MAUI LAND & PINEAPPLE COMPANY, INC.





    May 11, 1999               /S/ PAUL J. MEYER
Date                     Paul J. Meyer
                         Executive Vice President/Finance
                         (Principal Financial Officer)