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SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



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FORM 10-Q



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QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE
ACT OF 1934



For the Quarter Ended June 30, 2004



Commission File No. 0-3681



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MERCURY GENERAL CORPORATION

(Exact name of registrant as specified in its
charter)



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|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|California                                                     |  | 95-221-1612                         
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|4484 Wilshire Boulevard, Los Angeles, California               |  | 90010                               
|(Address of principal executive offices)                       |  | (Zip Code)                          



Registrants
telephone number, including area code: (323) 937-1060



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Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes  x    No ̈



Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule
12b-2 of the Exchange Act).    Yes  x    No ̈



At July 28, 2004, the Registrant had issued and outstanding an
aggregate of 54,482,103 shares of its Common Stock.



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PART 1 - FINANCIAL INFORMATION



Item 1. Financial Statements



MERCURY GENERAL CORPORATION

AND
SUBSIDIARIES



CONSOLIDATED BALANCE SHEETS



Amounts expressed in thousands, except share amounts



|                                                                                                                                                             |  |              |           |                  |   |          
|------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ------------ | --------- | ---------------- | - | ---------
|                                                                                                                                                             |  | June 30,2004 |           | December 31,2003
|                                                                                                                                                             |  |              |           | (unaudited)     
|ASSETS                                                                                                                                                       |  |              |           |                  |   |          
|Investments:                                                                                                                                                 |  |              |           |                  |   |          
|Fixed maturities available for sale (amortized cost $2,118,544 in 2004 and $1,856,083 in 2003)                                                               |  | $            | 2,164,629 |                  | $ | 1,945,309
|Equity securities available for sale (cost $209,805 in 2004 and $223,113 in 2003)                                                                            |  |              | 232,227   |                  |   | 264,393  
|Short-term cash investments, at cost, which approximates market                                                                                              |  |              | 302,534   |                  |   | 329,812  
|                                                                                                                                                             |  |              |           |                  |   |          
|Total investments                                                                                                                                            |  |              | 2,699,390 |                  |   | 2,539,514
|Cash                                                                                                                                                         |  |              | 41,526    |                  |   | 36,964   
|Receivables:                                                                                                                                                 |  |              |           |                  |   |          
|Premiums receivable                                                                                                                                          |  |              | 257,492   |                  |   | 231,277  
|Premium notes                                                                                                                                                |  |              | 24,880    |                  |   | 22,620   
|Accrued investment income                                                                                                                                    |  |              | 28,742    |                  |   | 26,585   
|Other                                                                                                                                                        |  |              | 20,837    |                  |   | 18,612   
|                                                                                                                                                             |  |              |           |                  |   |          
|Total receivables                                                                                                                                            |  |              | 331,951   |                  |   | 299,094  
|Deferred policy acquisition costs                                                                                                                            |  |              | 146,436   |                  |   | 132,059  
|Fixed assets, net                                                                                                                                            |  |              | 83,550    |                  |   | 79,286   
|Other assets                                                                                                                                                 |  |              | 35,887    |                  |   | 32,849   
|                                                                                                                                                             |  |              |           |                  |   |          
|Total assets                                                                                                                                                 |  | $            | 3,338,740 |                  | $ | 3,119,766
|                                                                                                                                                             |  |              |           |                  |   |          
|                                                                                                                                                             |  |             
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                         |  |              |           |                  |   |          
|Losses and loss adjustment expenses                                                                                                                          |  | $            | 837,145   |                  | $ | 797,927  
|Unearned premiums                                                                                                                                            |  |              | 727,414   |                  |   | 663,004  
|Notes payable                                                                                                                                                |  |              | 124,729   |                  |   | 124,714  
|Loss drafts payable                                                                                                                                          |  |              | 81,404    |                  |   | 79,960   
|Accounts payable and accrued expenses                                                                                                                        |  |              | 116,050   |                  |   | 99,389   
|Current income taxes                                                                                                                                         |  |              | 26,435    |                  |   | 11,441   
|Deferred income taxes                                                                                                                                        |  |              | 3,042     |                  |   | 17,808   
|Other liabilities                                                                                                                                            |  |              | 99,117    |                  |   | 70,020   
|                                                                                                                                                             |  |              |           |                  |   |          
|Total liabilities                                                                                                                                            |  |              | 2,015,336 |                  |   | 1,864,263
|                                                                                                                                                             |  |              |           |                  |   |          
|Commitments and contingencies                                                                                                                                |  |              |           |                  |   |          
|Shareholders equity:                                                                                                                                        |  |              |           |                  |   |          
|Common stock without par value or stated value. Authorized 70,000,000 shares; issued and outstanding 54,482,103 shares in 2004 and 54,424,128
shares in 2003 |  |              | 58,991    |                  |   | 57,453   
|Accumulated other comprehensive income                                                                                                                       |  |              | 44,546    |                  |   | 84,833   
|Retained earnings                                                                                                                                            |  |              | 1,219,867 |                  |   | 1,113,217
|                                                                                                                                                             |  |              |           |                  |   |          
|Total shareholders equity                                                                                                                                   |  |              | 1,323,404 |                  |   | 1,255,503
|                                                                                                                                                             |  |              |           |                  |   |          
|Total liabilities and shareholders equity                                                                                                                   |  | $            | 3,338,740 |                  | $ | 3,119,766
|                                                                                                                                                             |  |              |           |                  |   |          



2



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF INCOME



(Unaudited)



Three Months Ended June 30,



Amounts expressed in thousands, except share and per
share data



|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ---- | ------- | ---- | - | ------- | -
|                                                                                                                                                                                                                   |  | 2004 |         | 2003 |  
|Revenues:                                                                                                                                                                                                          |  |      |         |      |   |         |  
|Earned premiums                                                                                                                                                                                                    |  | $    | 620,432 |      | $ | 525,072 |  
|Net investment income                                                                                                                                                                                              |  |      | 26,212  |      |   | 26,718  |  
|Net realized investment gains (losses)                                                                                                                                                                             |  |      | 12,117  |      |   | (173    | )
|Other                                                                                                                                                                                                              |  |      | 965     |      |   | 1,331   |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Total revenues                                                                                                                                                                                                     |  |      | 659,726 |      |   | 552,948 |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Expenses:                                                                                                                                                                                                          |  |      |         |      |   |         |  
|Incurred losses and loss adjustment expenses                                                                                                                                                                       |  |      | 380,526 |      |   | 357,565 |  
|Policy acquisition costs                                                                                                                                                                                           |  |      | 141,280 |      |   | 115,585 |  
|Other operating expenses                                                                                                                                                                                           |  |      | 26,039  |      |   | 21,785  |  
|Interest                                                                                                                                                                                                           |  |      | 830     |      |   | 953     |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Total expenses                                                                                                                                                                                                     |  |      | 548,675 |      |   | 495,888 |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Income before income taxes                                                                                                                                                                                         |  |      | 111,051 |      |   | 57,060  |  
|                                                                                                                                                                                                                   |  |     
|Income taxes                                                                                                                                                                                                       |  |      | 32,917  |      |   | 13,688  |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Net income                                                                                                                                                                                                         |  | $    | 78,134  |      | $ | 43,372  |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|BASIC EARNINGS PER SHARE (weighted average shares outstanding 54,459,227 in 2004 and 54,403,161 in 2003)                                                                                                           |  | $    | 1.43    |      | $ | 0.80    |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|DILUTED EARNINGS PER SHARE (weighted average shares 54,628,318 as adjusted by 169,091 for the dilutive effect of options in 2004 and
54,547,221 as adjusted by 144,060 for the dilutive effect of options in 2003) |  | $    | 1.43    |      | $ | 0.80    |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  
|Dividends declared per share                                                                                                                                                                                       |  | $    | 0.37    |      | $ | 0.33    |  
|                                                                                                                                                                                                                   |  |      |         |      |   |         |  



3



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF INCOME



(Unaudited)



Six Months Ended June 30,



Amounts expressed in thousands, except share and per
share data



|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ---- | --------- | ---- | - | --------- | -
|                                                                                                                                                                                                                   |  | 2004 |           | 2003 |  
|Revenues:                                                                                                                                                                                                          |  |      |           |      |   |           |  
|Earned premiums                                                                                                                                                                                                    |  | $    | 1,212,369 |      | $ | 1,025,738 |  
|Net investment income                                                                                                                                                                                              |  |      | 51,940    |      |   | 53,644    |  
|Net realized investment gains (losses)                                                                                                                                                                             |  |      | 17,791    |      |   | (932      | )
|Other                                                                                                                                                                                                              |  |      | 2,082     |      |   | 2,572     |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Total revenues                                                                                                                                                                                                     |  |      | 1,284,182 |      |   | 1,081,022 |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Expenses:                                                                                                                                                                                                          |  |      |           |      |   |           |  
|Incurred losses and loss adjustment expenses                                                                                                                                                                       |  |      | 752,522   |      |   | 699,111   |  
|Policy acquisition costs                                                                                                                                                                                           |  |      | 273,443   |      |   | 225,874   |  
|Other operating expenses                                                                                                                                                                                           |  |      | 49,338    |      |   | 42,536    |  
|Interest                                                                                                                                                                                                           |  |      | 1,543     |      |   | 1,670     |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Total expenses                                                                                                                                                                                                     |  |      | 1,076,846 |      |   | 969,191   |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Income before income taxes                                                                                                                                                                                         |  |      | 207,336   |      |   | 111,831   |  
|                                                                                                                                                                                                                   |  |     
|Income tax expense                                                                                                                                                                                                 |  |      | 60,386    |      |   | 26,351    |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Net income                                                                                                                                                                                                         |  | $    | 146,950   |      | $ | 85,480    |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|BASIC EARNINGS PER SHARE (weighted average shares outstanding 54,444,752 in 2004 and 54,391,096 in 2003)                                                                                                           |  | $    | 2.70      |      | $ | 1.57      |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|DILUTED EARNINGS PER SHARE (weighted average shares 54,615,514 as adjusted by 170,762 for the dilutive effect of options in 2004 and
54,518,470 as adjusted by 127,374 for the dilutive effect of options in 2003) |  | $    | 2.69      |      | $ | 1.57      |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  
|Dividends declared per share                                                                                                                                                                                       |  | $    | 0.74      |      | $ | 0.66      |  
|                                                                                                                                                                                                                   |  |      |           |      |   |           |  



4



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME



(Unaudited)



Three
Months Ended June 30,



Amounts expressed in thousands



|                                                                                                              |  |      |         |   |      |   |       
|------------------------------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | ------
|                                                                                                              |  | 2004 |         |   | 2003
|Net income                                                                                                    |  | $    | 78,134  |   |      | $ | 43,372
|                                                                                                              |  |     
|Other comprehensive (losses) income, before tax:                                                              |  |      |         |   |      |   |       
|Unrealized (losses) gains on securities:                                                                      |  |      |         |   |      |   |       
|Unrealized holding (losses) gains arising during period                                                       |  |      | (62,309 | ) |      |   | 55,857
|Reclassification adjustment for net (gains) losses included in net income                                     |  |      | (10,883 | ) |      |   | 893   
|                                                                                                              |  |      |         |   |      |   |       
|Other comprehensive income before tax                                                                         |  |      | (73,192 | ) |      |   | 56,750
|                                                                                                              |  |     
|Income tax (benefit) expense related to unrealized holding (losses) gains arising during period               |  |      | (21,811 | ) |      |   | 19,579
|Income tax (benefit) expense related to reclassification adjustment for (gains) losses included in net income |  |      | (3,810  | ) |      |   | 313   
|                                                                                                              |  |      |         |   |      |   |       
|Comprehensive income, net of tax                                                                              |  | $    | 30,563  |   |      | $ | 80,230
|                                                                                                              |  |      |         |   |      |   |       



5



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME



(Unaudited)



Six
Months Ended June 30,



Amounts expressed in thousands



|                                                                                                              |  |      |         |   |      |   |        
|------------------------------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | -------
|                                                                                                              |  | 2004 |         |   | 2003
|Net income                                                                                                    |  | $    | 146,950 |   |      | $ | 85,480 
|                                                                                                              |  |     
|Other comprehensive (losses) income, before income taxes:                                                     |  |      |         |   |      |   |        
|Unrealized (losses) gains on securities:                                                                      |  |      |         |   |      |   |        
|Unrealized holding (losses) gains arising during period                                                       |  |      | (46,956 | ) |      |   | 69,569 
|Reclassification adjustment for net (gains) losses included in net income                                     |  |      | (15,013 | ) |      |   | 1,993  
|                                                                                                              |  |      |         |   |      |   |        
|Other comprehensive income before income taxes                                                                |  |      | (61,969 | ) |      |   | 71,562 
|                                                                                                              |  |     
|Income tax (benefit) expense related to unrealized holding (losses) gains arising during period               |  |      | (16,427 | ) |      |   | 24,382 
|Income tax (benefit) expense related to reclassification adjustment for (gains) losses included in net income |  |      | (5,255  | ) |      |   | 698    
|                                                                                                              |  |      |         |   |      |   |        
|Comprehensive income, net of tax                                                                              |  | $    | 106,663 |   |      | $ | 131,962
|                                                                                                              |  |      |         |   |      |   |        



6



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF CASH FLOWS



(Unaudited)



Six
Months Ended June 30,



Amounts expressed in thousands



|                                                                                      |  |      |          |   |      |   |          |  
|------------------------------------------------------------------------------------- |  | ---- | -------- | - | ---- | - | -------- | -
|                                                                                      |  | 2004 |          |   | 2003 |  
|Cash flows from operating activities:                                                 |  |      |          |   |      |   |          |  
|Net income                                                                            |  | $    | 146,950  |   |      | $ | 85,480   |  
|Adjustments to reconcile net income to net cash provided from operating activities:   |  |      |          |   |      |   |          |  
|Depreciation                                                                          |  |      | 7,835    |   |      |   | 7,568    |  
|Net realized investment (gains) losses                                                |  |      | (17,791  | ) |      |   | 932      |  
|Bond amortization (accretion), net                                                    |  |      | 4,759    |   |      |   | (406     | )
|Increase in premiums receivable                                                       |  |      | (26,215  | ) |      |   | (21,460  | )
|Increase in premium notes receivable                                                  |  |      | (2,260   | ) |      |   | (1,903   | )
|Increase in deferred policy acquisition costs                                         |  |      | (14,377  | ) |      |   | (12,205  | )
|Increase in unpaid losses and loss adjustment expenses                                |  |      | 39,218   |   |      |   | 42,070   |  
|Increase in unearned premiums                                                         |  |      | 64,410   |   |      |   | 57,036   |  
|Increase in loss drafts payable                                                       |  |      | 1,444    |   |      |   | 7,374    |  
|Increase in accounts payable and accrued expenses                                     |  |      | 16,661   |   |      |   | 15,382   |  
|Increase in accrued income taxes, excluding deferred tax on change in unrealized gain |  |      | 21,927   |   |      |   | 10,125   |  
|Other, net                                                                            |  |      | 4,391    |   |      |   | 11,294   |  
|                                                                                      |  |      |          |   |      |   |          |  
|Net cash provided from operating activities                                           |  |      | 246,952  |   |      |   | 201,287  |  
|                                                                                      |  |     
|Cash flows from investing activities:                                                 |  |      |          |   |      |   |          |  
|Fixed maturities available for sale:                                                  |  |      |          |   |      |   |          |  
|Purchases                                                                             |  |      | (610,445 | ) |      |   | (370,584 | )
|Sales                                                                                 |  |      | 180,801  |   |      |   | 35,576   |  
|Calls or maturities                                                                   |  |      | 162,394  |   |      |   | 159,404  |  
|Equity securities available for sale:                                                 |  |      |          |   |      |   |          |  
|Purchases                                                                             |  |      | (122,306 | ) |      |   | (87,666  | )
|Sales                                                                                 |  |      | 153,482  |   |      |   | 77,778   |  
|Increase in payable for securities                                                    |  |      | 17,538   |   |      |   | 6,886    |  
|Decrease in short-term cash investments, net                                          |  |      | 27,278   |   |      |   | 35,620   |  
|Purchase of fixed assets                                                              |  |      | (12,663  | ) |      |   | (18,466  | )
|Sale of fixed assets                                                                  |  |      | 669      |   |      |   | 1,150    |  
|                                                                                      |  |      |          |   |      |   |          |  
|Net cash used in investing activities                                                 |  | $    | (203,252 | ) |      | $ | (160,302 | )



(Continued)



7



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF CASH FLOWS



(Continued)



|                                                                                          |  |      |         |   |      |   |         |  
|----------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | ------- | -
|                                                                                          |  | 2004 |         |   | 2003 |  
|Cash flows from financing activities:                                                     |  |      |         |   |      |   |         |  
|Dividends paid to shareholders                                                            |  | $    | (40,300 | ) |      | $ | (35,903 | )
|Proceeds from stock options exercised                                                     |  |      | 1,162   |   |      |   | 956     |  
|Net decrease in ESOP loan                                                                 |  |      |        |   |      |   | (1,000  | )
|                                                                                          |  |      |         |   |      |   |         |  
|Net cash used in financing activities                                                     |  |      | (39,138 | ) |      |   | (35,947 | )
|                                                                                          |  |      |         |   |      |   |         |  
|Net increase in cash                                                                      |  |      | 4,562   |   |      |   | 5,038   |  
|                                                                                          |  |     
|Cash:                                                                                     |  |      |         |   |      |   |         |  
|Beginning of the period                                                                   |  |      | 36,964  |   |      |   | 13,191  |  
|                                                                                          |  |      |         |   |      |   |         |  
|End of the period                                                                         |  | $    | 41,526  |   |      | $ | 18,229  |  
|                                                                                          |  |      |         |   |      |   |         |  
|Supplemental disclosures of cash flow information and non-cash financing activities:      |  |      |         |   |      |   |         |  
|Interest paid during the period                                                           |  | $    | 1,450   |   |      | $ | 1,630   |  
|Income taxes paid during the period                                                       |  | $    | 38,079  |   |      | $ | 16,122  |  
|Tax benefit realized on stock options exercised included in cash provided from operations |  | $    | 376     |   |      | $ | 125     |  
|Reduction in Notes Payable                                                                |  | $    |        |   |      | $ | 4,315   |  



8



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MERCURY GENERAL CORPORATION & SUBSIDIARIES



NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS



1. Basis of Presentation



The preparation of financial statements in conformity with accounting
principles generally accepted in the United States of America (GAAP) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent liabilities at the date
of the financial statements and the reported amounts of revenues and expenses during the reporting period. The most significant assumptions in the preparation of these consolidated financial statements relate to loss and loss adjustment expenses.
Actual results could differ materially from those estimates (See Note 1 Significant Accounting Policies of Notes to Consolidated Financial Statements in the Companys Annual Report on Form 10-K for the year ended December 31, 2003).



The financial data of Mercury General Corporation
(Mercury General) and its subsidiaries (collectively, the Company), included herein have been prepared without audit. In the opinion of management, all material adjustments of a normal recurring nature necessary to present
fairly the Companys financial position at June 30, 2004 and the results of operations, comprehensive income and cash flows for the periods presented have been made. Operating results and cash flows for the three and six months ended June 30,
2004 are not necessarily indicative of the results that may be expected for the year ending December 31, 2004.



Certain reclassifications have been made to the prior year balances to conform to the current year presentation.



2. Investments



The Company monitors investments that have declined in fair value below net
book value and if the decline is judged to be other-than-temporary, the asset is written down to fair value in accordance with Statement of Financial Accounting Standards No. 115, Accounting for Certain Investments in Debt and Equity
Securities. During the first six months of 2004, the Company recognized $0.6 million ($0.4 million after tax) in write downs of its investments as other-than-temporary declines. The Company wrote down $8.5 million ($5.5 million after tax) of its
investments as other-than-temporary declines during the first six months of 2003.



9



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MERCURY GENERAL CORPORATION & SUBSIDIARIES



NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS



3. Stock Option Plan Accounting



The Company applies APB No. 25 in accounting for its stock option plan.
Accordingly, no compensation cost has been recognized in the Consolidated Statements of Income. The following table illustrates the effect on net income and earnings per share if the Company had applied the fair value recognition of SFAS No. 123:



|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|------------------------------------------------------------------------------------------------------------------------------------------ |  | ---------------------------------------- | ------ | ------------------------- | - | ------ |  | ---- | ------- |  | - | ------
|                                                                                                                                           |  | Quarter Ended June 30,                   |        | Six Months Ended June 30,
|                                                                                                                                           |  | 2004                                     |        | 2003                      |   | 2004   |  | 2003
|                                                                                                                                           |  | (Amounts in thousands, except per share)
|Net income, as reported                                                                                                                    |  | $                                        | 78,134 |                           | $ | 43,372 |  | $    | 146,950 |  | $ | 85,480
|Deduct: Total stock-based employee compensation expense determined under fair value based method for all awards, net of related tax
effect |  |                                          | 134    |                           |   | 139    |  |      | 261     |  |   | 279   
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Proforma net income                                                                                                                        |  | $                                        | 78,000 |                           | $ | 43,233 |  | $    | 146,689 |  | $ | 85,201
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Earnings per share:                                                                                                                        |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Basic - as reported                                                                                                                        |  | $                                        | 1.43   |                           | $ | .80    |  | $    | 2.70    |  | $ | 1.57  
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Basic - pro forma                                                                                                                          |  | $                                        | 1.43   |                           | $ | .80    |  | $    | 2.69    |  | $ | 1.57  
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Diluted - as reported                                                                                                                      |  | $                                        | 1.43   |                           | $ | .80    |  | $    | 2.69    |  | $ | 1.57  
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       
|Diluted - pro forma                                                                                                                        |  | $                                        | 1.43   |                           | $ | .79    |  | $    | 2.69    |  | $ | 1.56  
|                                                                                                                                           |  |                                          |        |                           |   |        |  |      |         |  |   |       



Calculations of the
fair value under the method prescribed by SFAS No. 123 were made using the Black-Scholes option-pricing model with the following weighted-average assumptions used for grants in the six months ended June 30, 2004 and 2003: dividend yield of 3.0
percent in 2004 and 2.9 percent in 2003, expected volatility of 30.1 percent in 2004 and 34.3 percent in 2003 and expected lives of 6 years in 2004 and 2003. The risk-free interest rates used were 4.0 percent for options granted during 2004 and 3.3
percent for the options granted in 2003.



10



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Item 2. Managements Discussion and Analysis of Financial Condition and Results of Operations



General



The operating results of property and casualty insurance companies are subject to significant fluctuations from
quarter-to-quarter and from year-to-year due to the effect of competition on pricing, the frequency and severity of losses, including the effect of natural disasters on losses, general economic conditions, the general regulatory environment in those
states in which an insurer operates, state regulation of premium rates and other factors such as changes in tax laws. The property and casualty industry has been highly cyclical, with periods of high premium rates and shortages of underwriting
capacity followed by periods of severe price competition and excess capacity. These cycles can have a large impact on the ability of the Company to grow and retain business.



Mercury General Corporation and its subsidiaries (collectively, the Company), as do most property and casualty
insurance companies, utilizes measurements which are standard industry-required measures to report operating results that may not be presented in accordance with GAAP. Included within Managements Discussion and Analysis of Financial Condition
and Results of Operations is net premiums written, a non-GAAP financial measure, which represents the premiums charged on policies issued during a fiscal period less any reinsurance. This measure is not intended to replace, and should be read in
conjunction with, the GAAP financial results and is reconciled to the most directly comparable GAAP measure, earned premiums, below in Results of Operations.



The Company is headquartered in Los Angeles, California and operates primarily as a personal automobile insurer selling policies through a network of
independent agents and brokers. The Company also offers homeowners insurance, mechanical breakdown insurance, commercial and dwelling fire insurance, umbrella insurance, commercial automobile insurance and commercial property insurance. Private
passenger automobile lines of insurance accounted for approximately 87% of the Companys $1,278.7 million of net written premiums in the first six months of 2004.



The Company operates primarily in the state of California, which was the only state it produced business in prior to 1990.
The Company has since expanded its operations into the following states: Georgia (1990), Illinois (1990), Oklahoma (1996), Texas (1996), Florida (1998), Virginia (2001), New York (2001) and New Jersey (2003). In 2004, the Company began to write
private passenger automobile insurance in Arizona (April 2004) and Pennsylvania (June 2004), marking the tenth and eleventh states where the Company writes automobile insurance. In the first six months of 2004, net premiums written in California
accounted for approximately 78% of the Companys net premiums written compared to approximately 84% for the first six months of 2003.



Regulatory and Litigation Matters



The Department of Insurance (DOI) in each state in which the Company operates conducts periodic financial examinations of the Companys
insurance subsidiaries domiciled within their respective state. The California DOI, the Georgia DOI and the Florida DOI have commenced financial examinations for the periods ended December 31, 2003.



On June 25, 2003, the California State Board of Equalization
(SBE) upheld Notices of Proposed Assessment (NPAs) issued against the Company for



11



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tax years 1993 through 1996. In the NPAs, the California Franchise Tax Board (FTB) disallowed a portion of
the Companys expenses related to management services provided to its insurance company subsidiaries on grounds that such expenses were allocable to the Companys tax-deductible dividends from such subsidiaries. The total tax liability and
interest on the expenses amount to approximately $14 million (approximately $7 million tax liability plus $7 million of interest through June 30, 2004). The potential net liability, after federal tax benefit, amounts to approximately $9 million.



The Company continues to believe that its deduction of the
expenses related to management services provided to its insurance company subsidiaries is meritorious and will continue to defend its position vigorously before the SBE and, if necessary, in the courts. The Company has filed a Petition for Rehearing
with the SBE based both on procedural and substantive grounds, and both the Company and the FTB have filed briefs relating to the Petition. The SBE is expected to consider the matter sometime later in 2004.



The SBE decision on the NPAs for tax years 1993 through 1996 also resulted in
a smaller disallowance of the Companys interest expense deductions than was proposed by the FTB in those years. The Company has decided not to continue to challenge this issue and has established a small accrual for the tax liability and
related interest.



As a result of the court ruling in
Ceridian vs. Franchise Tax Board, the FTB has issued NPAs for tax years 1997 through 2000 disallowing all Dividend Received Deductions (DRD) taken by the Company for those tax years. The ruling in Ceridian vs. Franchise Tax
Boardheld a statute permitting the tax deductibility of dividends received from wholly-owned insurance subsidiaries unconstitutional because the statute discriminated against out-of-state holding companies. The FTB interpretation of the ruling
concludes that the discriminatory sections of the statute are not severable and the entire statute is invalid. As a result, the FTBs position in the NPAs is that all dividends received by the Company from its insurance company subsidiaries are
subject to California franchise taxes. The DRD disallowance could result in approximately $17 million of additional California state franchise taxes plus $9 million of related interest through June 30, 2004. The potential net liability, after
federal tax benefit, amounts to approximately $17 million.



The
Company intends to vigorously challenge these potential tax liabilities on 2001 and future inter-company dividends. However, if the Companys challenges are ineffective or the issue is not resolved favorably with the State of California,
additional state taxes of approximately 9% (6% after the federal tax benefit of deducting state taxes) could be owed on dividends Mercury General receives from its insurance subsidiaries. While the Company intends to continue paying dividends to its
shareholders, an unsatisfactory conclusion to the inter-company dividend issue could affect future dividend policy.



The Company is closely following the progress of legislation that if enacted would eliminate the uncertainty created by the court ruling in Ceridian
vs. Franchise Tax Board for all tax years after December 31, 1996. Without a legislative solution, years of future litigation may be required to determine the ultimate outcome of the expense disallowance and DRD issues. Because of the
uncertainty surrounding these issues, it is difficult to predict the ultimate amount the Company may be required to pay, if any. Consistent with the proposed legislation and the Companys expectations of a legislative solution, the Company has
established a tax contingency reserve of approximately $3 million, net of federal tax benefits, for all California franchise tax issues including the disallowance of expenses and DRD issues.



The Company is, from time to time, named as a defendant in various lawsuits
incidental to its insurance business. In most of these actions, plaintiffs assert claims for punitive damages, which are not insurable under judicial decisions. The Company establishes reserves for lawsuits when the Company is able to estimate its
potential exposure and the likelihood that the



12



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court will rule against the Company is probable. The Company vigorously defends these actions, unless a reasonable
settlement appears appropriate. The Company believes that adverse results, if any, in the actions currently pending should not have a material effect on the Companys operations or financial position. Also, see the Companys Annual Report
on Form 10-K for the year ended December 31, 2003 and the March 31, 2004 Quarterly Report on Form 10-Q.



Sam Donabedian, individually, and on behalf of those similarly situated vs. Mercury Insurance Company(Los Angeles Superior Court) involves a
dispute over insurance rates/premiums charged to plaintiff and the legality of persistency discounts. The action was dismissed when Mercurys Demurrer to the plaintiffs First Amended Complaint was sustained without leave to amend. The
dismissal of this case was appealed and then overruled by an Appellate Court on the basis that there are factual issues as to whether the persistency discounts as applied comply with the Companys class plan and the California Insurance Code.
The California Supreme Court declined to grant review. The Company believes that the conclusion reached by the Appellate Court lacks merit and that the case was properly decided as an issue of law by the Superior Court. The Company intends to
vigorously defend this case and will now provide factual evidence in the Superior Court that the discount was properly approved and is being applied as approved.



In June 2004, the Company reached an out-of-court settlement with the plaintiff in Sheila Levias, Individually and On
Behalf of All Others Similarly Situatedvs. Mercury Insurance Company(Orange County Superior Court) involving a dispute following a voluntary cancellation of the plaintiffs policy. The settlement was for an amount that was
immaterial.



Critical Accounting Policies



The preparation of the Companys financial statements requires judgment
and estimates. The most significant is the estimate of loss reserves as required by Statement of Financial Accounting Standards No. 60, Accounting and Reporting by Insurance Enterprises (SFAS No. 60) and Statement of
Financial Accounting Standards No. 5, Accounting for Contingencies (SFAS No. 5). Estimating loss reserves is a difficult process as there are many factors that can ultimately affect the final settlement of a claim and,
therefore, the reserve that is needed. Changes in the regulatory and legal environment, results of litigation, medical costs, the cost of repair materials and labor rates can all impact ultimate claim costs. In addition, time can be a critical part
of reserving determinations since the longer the period between the incidence of a loss and the payment or settlement of the claim, the more variable the ultimate settlement amount can be. Accordingly, short-tail claims, such as property damage
claims, tend to be more reasonably predictable than long-tail liability claims. Inflation is reflected in the reserving process through analysis of cost trends and reviews of historical reserving results.



The Company performs its own loss reserve analysis and also engages the
services of an independent actuary to assist in the estimation of loss reserves. The Company and the actuary do not calculate a range of loss reserve estimates but rather calculate a point estimate. Management reviews the underlying factors and
assumptions that serve as the basis for preparing the reserve estimate. These include paid and incurred loss development factors, expected average costs per claim, inflation trends, expected loss ratios, industry data and other relevant information.
At June 30, 2004, the Company recorded $837.1 million in loss and loss adjustment expense reserves. Management believes that the liability for losses and loss adjustment expenses is adequate to cover the ultimate net cost of losses and loss
adjustment expenses incurred to date. Since the provisions are necessarily based upon estimates, the ultimate liability may be more or less than such provision.



13



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The Company complies with the SFAS No. 60 definition of how insurance enterprises should recognize
revenue on insurance policies written. The Companys insurance premiums are recognized as income ratably over the term of the policies. Unearned premiums are carried as a liability on the balance sheet and are computed on a monthly pro-rata
basis. The Company evaluates its unearned premiums periodically for premium deficiencies by comparing the sum of expected claim costs, unamortized acquisition costs and maintenance costs to related unearned premiums. To the extent that any of the
Companys lines of business become substantially unprofitable, then a premium deficiency reserve may be required. The Company does not expect this to occur on any of its significant lines of business.



The Company carries its fixed maturity and equity investments at market value
as required for securities classified as Available for Sale by Statement of Financial Accounting Standards No. 115, Accounting for Certain Investments in Debt and Equity Securities (SFAS No. 115). In most cases,
market valuations were drawn from trade data sources. In no case were any valuations made by the Companys management. Equity holdings, including non-sinking fund preferred stocks, are, with minor exceptions, actively traded on national
exchanges, and were valued at the last transaction price on the balance sheet date. The Company constantly evaluates its investments for other than temporary declines and writes them off as realized losses through the Statement of Income, as
required by SFAS No. 115, when recovery of the net book value appears doubtful. Temporary unrealized investment gains and losses are credited or charged directly to shareholders equity as accumulated other comprehensive income, net of
applicable taxes. It is possible that future information will become available about the Companys current investments that would require accounting for them as realized losses due to other than temporary declines in value. The financial
statement effect would be to move the unrealized loss from accumulated other comprehensive income on the Balance Sheet to realized investment losses on the Statement of Income.



The Company may have certain known and unknown potential liabilities that are evaluated using the criteria established by
SFAS No. 5. These include claims, assessments or lawsuits incidental to the Companys business. The Company continually evaluates these potential liabilities and accrues for them or discloses them if they meet the requirements stated in SFAS
No. 5. While it is not possible to know with certainty the ultimate outcome of contingent liabilities, management does not expect them to have a material effect on the Companys consolidated operations or financial position.



Certain statements in this report on Form 10-Q that are not historical fact
constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may address, among
other things, our strategy for growth, business development, regulatory approvals, market position, expenditures, financial results and reserves. Forward-looking statements are not guarantees of performance and are subject to important factors and
events that could cause our actual business, prospects and results of operations to differ materially from the historical information contained in this Form 10-Q and from those that may be expressed or implied by the forward-looking statements.
Factors that could cause or contribute to such differences include, among others: the competition currently existing in the California automobile insurance markets, our success in expanding our business in states outside of California, the impact of
potential third party bad-faith legislation, changes in laws or regulations, the outcome of tax position challenges by the California FTB, decisions of courts, regulators and governmental bodies, particularly in California, our ability
to obtain, and the timing of, the approval of the California Insurance Commissioner for premium rate changes for private passenger automobile policies issued in California and similar rate approvals in other states where we do business, the level of
investment yields we are able to obtain with our investments in comparison to recent yields and the market risk associated with



14



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our investment portfolio, the cyclical and generally competitive nature of the property and casualty insurance industry
and general uncertainties regarding loss reserve or other estimates, the accuracy and adequacy of the Companys pricing methodologies, uncertainties related to assumptions and projections generally, inflation and changes in economic conditions,
changes in driving patterns and loss trends, acts of war and terrorist activities, court decisions and trends in litigation and health care and auto repair costs, and other uncertainties, all of which are difficult to predict and many of which are
beyond our control. GAAP prescribes when a Company may reserve for particular risks including litigation exposures. Accordingly, results for a given reporting period could be significantly affected if and when an accrual is established for a major
contingency. Reported results may therefore appear to be volatile in certain periods. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information or future events or otherwise.
Investors are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date of this Form 10-Q or, in the case of any document we incorporate by reference, the date of that document. Investors also should
understand that it is not possible to predict or identify all factors and should not consider the risks set forth above to be a complete statement of all potential risks and uncertainties. If the expectations or assumptions underlying our
forward-looking statements prove inaccurate or if risks or uncertainties arise, actual results could differ materially from those predicted in any forward-looking statements.



Results of Operations



Three Months Ended June 30, 2004 compared to Three Months Ended June 30, 2003



Premiums earned in the second quarter of 2004 increased approximately 18% from the corresponding period in 2003. Net
premiums written in the second quarter of 2004 increased approximately 18% from the corresponding period in 2003. Net premiums written on the California automobile lines of business were $451.0 million in the second quarter of 2004, an increase of
approximately 7% over the same period in 2003. Net premiums written by the non-California operations were $149.8 million in the second quarter, an increase of 68% over the same period in 2003. The growth in net premiums written is primarily due to
an increase in unit sales and rate increases taken during 2003.



Net premiums written is a non-GAAP financial measure which represents the premiums charged on policies issued during a fiscal period less any applicable reinsurance. Net premiums written is a statutory measure designed to determine
production levels. Net premiums earned, the most directly comparable GAAP measure, represents the portion of net premiums written that is recognized as income in the financial statements for the period presented and earned on a pro-rata basis over
the term of the policies. The following is a reconciliation of total Company net premiums written to net premiums earned (000s) for the quarters ended June 30, 2004 and 2003, respectively:



|                              |  |                        |         |      |   |        
|----------------------------- |  | ---------------------- | ------- | ---- | - | -------
|                              |  | Quarter Ended June 30,
|                              |  | 2004                   |         | 2003
|Net premiums written          |  | $                      | 648,449 |      | $ | 548,451
|Increase in unearned premiums |  |                        | 28,017  |      |   | 23,379 
|                              |  |                        |         |      |   |        
|Earned premiums               |  | $                      | 620,432 |      | $ | 525,072
|                              |  |                        |         |      |   |        



The loss ratio (GAAP
basis) (loss and loss adjustment expenses related to premiums earned) in the second quarter was 61.3% in 2004 and 68.1% in 2003. The lower loss ratio in the quarter, as compared to the second quarter of 2003, is largely attributable to rate
increases taken during 2003, favorable loss cost trends and positive development on prior accident year loss reserves.



15



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The expense ratio (GAAP basis) (policy acquisition costs and other operating expenses related to premiums
earned) in the second quarter of 2004 was 27.0% compared to 26.2% in the corresponding period of 2003. The increase in the expense ratio is primarily due to an increase in advertising expense and higher profitability related bonus accruals.



The combined ratio of losses and expenses (GAAP basis) is the
key measure of underwriting performance traditionally used in the property and casualty insurance industry. A combined ratio under 100% generally reflects profitable underwriting results; a combined ratio over 100% generally reflects unprofitable
underwriting results. The combined ratio of losses and expenses (GAAP basis) was 88.3% in the second quarter of 2004 compared with 94.3% in 2003, which indicates that the Companys underwriting performance contributed $72.6 million to the
Companys income before income taxes of $111.1 million during the three month period of 2004 versus contributing $30.1 million to the Companys income before income taxes of $57.1 million for the corresponding period in 2003.



Investment income for the second quarter 2004 was $26.2 million, compared
with $26.7 million in the second quarter of 2003. The after-tax yield on average investments (fixed maturities and equities valued at cost) was 3.6% in the second quarter of 2004 compared to 4.2% in the corresponding period of 2003 on average
invested assets of $2,587.9 million and $2,263.6 million, respectively. The decrease in after-tax yield is largely due to overall lower yields earned on the portfolio which is reflective of current market conditions.



Interest expense was $0.8 million for the second quarter of 2004 compared to
$1.0 million for the second quarter of 2003.



The income tax
provision in the second quarter of 2004 of $32.9 million represented an effective tax rate of approximately 30% compared with an effective rate of 24% in the corresponding period of 2003. The higher rate in 2004 is primarily attributable to the
increased proportion of underwriting income which is taxed at the full corporate rate of 35%, in contrast with investment income which includes tax exempt interest and tax sheltered dividend income.



Net income for the second quarter 2004 of $78.1 million, or $1.43 per share
(diluted), compares with $43.4 million, or $0.80 per share (diluted), in the corresponding period of 2003. Basic net income per share was $1.43 in 2004 and $0.80 in 2003.



Six Months Ended June 30, 2004 compared to Six Months Ended June 30, 2003



Premiums earned in the first six months of 2004 increased approximately 18%
from the corresponding period in 2003. Net premiums written in the first six months of 2004 increased approximately 18% from the corresponding period in 2003. Net premiums written on the California automobile lines of business were $913.0 million in
the first six months of 2004, an increase of approximately 8% over the same period in 2003. Net premiums written by the non-California operations were $279.9 million in the first six months of 2004, an increase of approximately 60% over the same
period in 2003. The growth in net premiums written is primarily due to an increase in unit sales and rate increases taken during 2003.



The following is a reconciliation of total Company net premiums written to net premiums earned (000s) for the six months ended, June 30, 2004 and 2003,
respectively:



|                              |  |                           |           |      |          
|----------------------------- |  | ------------------------- | --------- | ---- | ---------
|                              |  | Six Months Ended June 30,
|                              |  | 2004                      |           | 2003
|Net premiums written          |  | $                         | 1,278,732 |      | 1,087,201
|Increase in unearned premiums |  |                           | 66,363    |      | 61,463   
|                              |  |                           |           |      |          
|Earned premiums               |  | $                         | 1,212,369 |      | 1,025,738
|                              |  |                           |           |      |          



16



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The loss ratio (GAAP basis) (loss and loss adjustment expenses related to premiums earned) in the first
six months was 62.1% in 2004 and 68.1% in 2003. The lower loss ratio in 2004, as compared to the first six months of 2003, is largely attributable to rate increases taken during 2003, favorable loss cost trends and positive development on prior
accident year loss reserves.



The expense ratio (GAAP basis)
(policy acquisition costs and other operating expenses related to premiums earned) in the first six months of 2004 was 26.6% compared to 26.2% in the corresponding period of 2003. The increase in the expense ratio is primarily due to an increase in
advertising expense and higher profitability related bonus accruals.



The combined ratio of losses and expenses (GAAP basis) was 88.7% in the first six months of 2004 compared with 94.3% in 2003 which indicates that the Companys underwriting performance contributed $137.1 million to the Companys
income before income taxes of $207.3 million during the six month period of 2004 versus contributing $58.2 million of the Companys income before income taxes of $111.8 million for the corresponding period in 2003.



Investment income for the first six months of 2004 was $51.9 million,
compared with $53.6 million in the corresponding period of 2003. The after-tax yield on average investments (fixed maturities and equities valued at cost) was 3.6% in the first six months of 2004 compared to 4.3% in the corresponding period of 2003
on average invested assets of $2,550.4 million and $2,239.1 million, respectively. The decrease in after-tax yield is largely due to overall lower yields earned on the portfolio which is reflective of current market conditions.



Interest expense was $1.5 million for the first six months of 2004 compared
to $1.7 million for the first six months of 2003.



The income
tax provision for the first six months of 2004 of $60.4 million represented an effective tax rate of approximately 29% compared with an effective tax rate of approximately 24% for the same period in 2003. The higher rate in 2003 is primarily
attributable to the increased proportion of underwriting income which is taxed at the full corporate rate of 35% in contrast with investment income which includes tax exempt interest and tax sheltered dividend income.



Net income for the first six months of 2004 of $147.0 million, or $2.69 per
share (diluted), compares with $85.5 million, or $1.57 per share (diluted), in the corresponding period of 2003. Basic net income per share was $2.70 in 2004 and $1.57 in 2003.



Liquidity and Capital Resources



Net cash provided from operating activities in 2004 was $247.0 million, an increase of $45.7 million over the same period in 2003. This increase was
primarily due to the growth in premiums reflecting increases in both policy sales and rates, partially offset by an increase in losses and loss adjustment expense paid in 2004. The Company has utilized the cash provided from operating activities
primarily to increase its investment in fixed maturity securities, for the purchase and development of information technology and for the payment of dividends to its shareholders. Funds derived from the sale, redemption or maturity of fixed maturity
investments of $343.2 million, was reinvested by the Company generally in fixed maturity securities.



The Companys cash and short-term cash investment portfolio totaled $344.1 million at June 30, 2004. Together with cash flows from operations, the
Company believes that such liquid assets are adequate to satisfy its liquidity requirements without the forced sale of investments. However, the Company operates in a rapidly evolving and often unpredictable business environment that may change the
timing or amount of expected future cash receipts and expenditures. Accordingly, there can be no assurance that the



17



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Companys sources of funds will be sufficient to meet its liquidity needs or that the Company will not be required
to raise additional funds to meet those needs, including future business expansion, through the issuance and sale of equity or debt securities or from credit facilities with lending institutions.



The market value of all investments (fixed-maturities and equities) held at
market as Available for Sale exceeded amortized cost of $2,630.9 million at June 30, 2004 by $68.5 million. That net unrealized gain of $68.5 million, reflected in shareholders equity, net of applicable tax effects, was $44.5
million at June 30, 2004, compared with a net unrealized gain of $130.5 million or $84.8 million, net of applicable tax effects, at December 31, 2003. The decrease in unrealized gains is largely due to a decrease in the market value of bond holdings
resulting from rising market interest rates occurring during the period.



At June 30, 2004, the average rating of the $2,154.0 million bond portfolio at market (amortized cost $2,108.0 million) was AA, the same average rating at December 31, 2003. Bond holdings are broadly diversified
geographically, within the tax-exempt sector. California state bonds represent 4.7% of the total bond portfolio and carry a net unrealized gain of $1.4 million at June 30, 2004. Holdings in the taxable sector consist principally of investment grade
issues. At June 30, 2004, bond holdings rated below investment grade totaled $65.1 million at market (cost $66.7 million) representing approximately 2% of total investments. This compares to approximately $52.8 million at market (cost $53.3 million)
representing 2% of total investments at December 31, 2003.



18



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The following table sets forth the composition of the investment portfolio of the Company as of June 30,
2004:



|                                      |  |                        |           |             |   |          
|------------------------------------- |  | ---------------------- | --------- | ----------- | - | ---------
|                                      |  | Amortizedcost          |           | Marketvalue
|                                      |  | (Amounts in thousands)
|Fixed maturity securities:            |  |                        |           |             |   |          
|U.S. government bonds and agencies    |  | $                      | 396,913   |             | $ | 395,599  
|Municipal bonds                       |  |                        | 1,597,514 |             |   | 1,643,651
|Corporate bonds                       |  |                        | 113,624   |             |   | 114,790  
|Redeemable preferred stock            |  |                        | 10,493    |             |   | 10,589   
|                                      |  |                        |           |             |   |          
|                                      |  | $                      | 2,118,544 |             | $ | 2,164,629
|                                      |  |                        |           |             |   |          
|Equity securities:                    |  |                        |           |             |   |          
|Common Stock:                         |  |                        |           |             |   |          
|Public utilities                      |  | $                      | 74,925    |             | $ | 92,127   
|Banks, trusts and insurance companies |  |                        | 13,475    |             |   | 15,770   
|Industrial and other                  |  |                        | 61,733    |             |   | 63,770   
|Non-redeemable preferred stock        |  |                        | 59,672    |             |   | 60,560   
|                                      |  |                        |           |             |   |          
|                                      |  | $                      | 209,805   |             | $ | 232,227  
|                                      |  |                        |           |             |   |          



The Company writes
covered call options through listed exchanges and over-the-counter with the intent of generating additional income or return on capital. The total underlying investment under the covered call program in the second quarter of 2004 was approximately
$35 million. The Company as a writer of an option bears the market risk of an unfavorable change in the price of the security underlying the written option. The Board of Directors has authorized the Companys management to commence selling put
options in 2004 and to increase its option writing program up to $40 million.



The Company monitors its investments closely. If an unrealized loss is determined to be other-than-temporary it is written off as a realized loss through the Consolidated Statement of Income. The Companys
methodology of assessing other-than-temporary impairments is based on security-specific analysis as of the balance sheet date and considers various factors including the length of time and the extent to which the fair value has been less than the
cost, the financial condition and the near term prospects of the issuer, whether the debtor is current on its contractually obligated interest and principal payments, and the Companys intent to hold the investment for a period of time
sufficient to allow the Company to recover its costs. The Company recognized approximately $0.6 million in a write-down of an investment as other-than-temporary declines during the second quarter of 2004.



During 2004, the Company recognized approximately $17.8 million in net
realized gains from the disposal (sale, call or maturity) of securities which is comprised of realized gains of $21.3 million offset by realized losses of $3.5 million. These realized losses were derived from the disposal of securities with a total
amortized cost of approximately $98.5 million. Approximately $2.0 million of the $3.5 million total realized loss relates to securities held as of December 2003 with no loss on any one individual security exceeding $0.4 million.



At June 30, 2004, the Company had a net unrealized gain on all investments of
$68.5 million before income taxes which is comprised of gross unrealized gains of $92.1 million offset by gross unrealized losses of $23.6 million. Gross unrealized losses represent 0.9% of total investments at amortized cost. Of these gross
unrealized losses, approximately $18.1 million relate to fixed maturity investments and the remaining $5.5 million relate to equity securities.



The following table illustrates the gross unrealized losses included in the Companys investment portfolio and the fair value of those securities,
aggregated by investment category. The table also illustrates the length of time that they have been in a continuous unrealized loss position as of June 30, 2004.



|                                                                                      |  |                        |        |                   |   |                  |  |            |       |                  |   |            |  |   |        |  |   |        
|------------------------------------------------------------------------------------- |  | ---------------------- | ------ | ----------------- | - | ---------------- |  | ---------- | ----- | ---------------- | - | ---------- |  | - | ------ |  | - | -------
|                                                                                      |  | Less than 12 months    |        | 12 months or more |   | Total           
|                                                                                      |  | UnrealizedLosses       |        | Fair Value        |   | UnrealizedLosses |  | Fair Value |       | UnrealizedLosses |   | Fair Value
|                                                                                      |  | (Amounts in thousands)
|U.S. Treasury Securities and obligations of U.S. government corporations and agencies |  | $                      | 4,133  |                   | $ | 251,281          |  | $          | 96    |                  | $ | 3,307      |  | $ | 4,229  |  | $ | 254,588
|Obligations of states and political subdivisions                                      |  |                        | 7,510  |                   |   | 401,791          |  |            | 4,465 |                  |   | 58,020     |  |   | 11,975 |  |   | 459,811
|Corporate securities                                                                  |  |                        | 856    |                   |   | 63,269           |  |            | 725   |                  |   | 4,463      |  |   | 1,581  |  |   | 67,732 
|Redeemable Preferred Stock                                                            |  |                        | 16     |                   |   | 1,076            |  |            | 258   |                  |   | 4,897      |  |   | 274    |  |   | 5,973  
|                                                                                      |  |                        |        |                   |   |                  |  |            |       |                  |   |            |  |   |        |  |   |        
|Subtotal, debt securities                                                             |  | $                      | 12,515 |                   | $ | 717,417          |  | $          | 5,544 |                  | $ | 70,687     |  | $ | 18,059 |  | $ | 788,104
|Equity Securities                                                                     |  |                        | 4,083  |                   |   | 135,571          |  |            | 1,420 |                  |   | 7,833      |  |   | 5,503  |  |   | 143,404
|                                                                                      |  |                        |        |                   |   |                  |  |            |       |                  |   |            |  |   |        |  |   |        
|Total temporarily impaired securities                                                 |  | $                      | 16,598 |                   | $ | 852,988          |  | $          | 6,964 |                  | $ | 78,520     |  | $ | 23,562 |  | $ | 931,508
|                                                                                      |  |                        |        |                   |   |                  |  |            |       |                  |   |            |  |   |        |  |   |        





Approximately $21.4 million of the unrealized losses are represented by a large number of individual securities with unrealized losses of less than 20% of
each securitys amortized cost. Of these, the most significant unrealized losses relate to one corporate bond and one equity security with unrealized losses of approximately $0.7 million and $0.6 million, respectively, representing market value
declines of 14% and 17% of amortized cost. The remaining $2.2 million of unrealized losses represents unrealized losses that exceed 20% of amortized costs, and includes four bond obligations and ten equity securities. Of these securities, the most
significant relates to a single municipal, non-investment grade bond obligation of a major airline with a gross unrealized loss of $0.9 million. This bond is supported by gate lease revenues at the Dallas-Fort Worth (DFW) airport. Given
the status of DFW as the third busiest airport in the world, the Company believes that these gates are of vital strategic importance to the airline. The airline is current on their interest obligations for these bonds and the bond has shown some
recovery over the recent six months. The Company has the ability and intent to hold securities with unrealized losses until they recover their value. In the future, information may come to light or circumstances may change that would cause the
Company to write-down or sell these securities and incur a realized loss.



The Company has concluded that the gross unrealized losses of $23.6 million at June 30, 2004 were temporary in nature. However, facts and circumstances may change which could result in a decline in market value
considered to be other than temporary.



19



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The amortized cost and estimated market value of fixed maturities available for sale with unrealized
losses exceeding 20% of amortized cost as of June 30, 2004 by contractual maturity are shown below. Expected maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or
prepayment penalties.



|                                       |  |                        |       |             |   |      
|-------------------------------------- |  | ---------------------- | ----- | ----------- | - | -----
|                                       |  | EstimatedAmortizedCost |       | MarketValue
|                                       |  | (Amounts in thousands)
|Fixed maturities available for sale:   |  |                        |       |             |   |      
|Due in one year or less                |  | $                      |      |             | $ |     
|Due after one year through five years  |  |                        |      |             |   |     
|Due after five years through ten years |  |                        |      |             |   |     
|Due after ten years                    |  | $                      | 4,657 |             | $ | 3,476



The Company has no
material direct investments in real estate. The Company intends to fund the expansion into Pennsylvania and any future personal automobile markets and related capital requirements through the use of internally generated funds.



Industry and regulatory guidelines suggest that the ratio of a property and
casualty insurers annual net premiums written to statutory policyholders surplus should not exceed 3 to 1. Based on the combined surplus of all of the licensed insurance subsidiaries of $1.25 billion at June 30, 2004 and net written
premiums for the twelve months ended on that date of $2.5 billion, the ratio of writings to surplus was approximately 2 to 1.



The Companys book value per share at June 30, 2004 was $24.29 per share.



Item 3. Quantitative and Qualitative Disclosures About Market Risk



There have been no material changes in the Companys investment
strategies, types of financial instruments held or the risks associated with such instruments which would materially alter the market risk disclosures made in the Companys Annual Report on Form 10-K for the year ended December 31, 2003. The
duration of the Companys bond portfolio was 3.5 years at June 30, 2004 compared with 3.8 years at December 31, 2003.



Item 4. Disclosure Controls and Procedures



The Company maintains disclosure controls and procedures designed to ensure that information required to be disclosed in the Companys reports filed
under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms, and that such information is accumulated and
communicated to the Companys management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and
procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management necessarily was required to apply its
judgment in evaluating the cost benefit relationship of possible controls and procedures.



As required by Securities and Exchange Commission Rule 13a-15(b), the Company carried out an evaluation, under the supervision and with the participation of the Companys management, including the Companys
Chief Executive Officer and the Companys Chief Financial Officer, of the effectiveness of the design and operation of the Companys disclosure controls and procedures as of the end of the quarter covered by this report. Based on the
foregoing, the Companys Chief Executive Officer and Chief Financial Officer concluded that the Companys disclosure controls and procedures were effective at the reasonable assurance level.



There has been no change in the Companys internal controls over
financial reporting during the Companys most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect the Companys internal controls over financial reporting.



PART II - OTHER INFORMATION



Item 1. Legal Proceedings



The Company is, from time to time, named as a defendant in various lawsuits
incidental to its insurance business. In most of these actions, plaintiffs assert claims for punitive damages, which are not insurable under judicial decisions. The Company establishes reserves for lawsuits when the Company is able to estimate its
potential exposure and the likelihood that the court will rule against the Company is probable. The Company vigorously defends these actions, unless a reasonable settlement appears appropriate. The Company believes that adverse results, if any, in
the actions currently pending should not have a material effect on the Companys operations or financial position. Also, see the Companys Annual Report on Form 10-K for the year ended December 31, 2003 and the March 31, 2004 Quarterly
Report on Form 10-Q.



Sam Donabedian, individually, and on
behalf of those similarly situated vs. Mercury Insurance Company(Los Angeles Superior Court) involves a dispute over insurance rates/premiums charged to plaintiff and the legality of persistency discounts. The action was dismissed when
Mercurys Demurrer to the plaintiffs First Amended Complaint was sustained without leave to amend. The dismissal of this case was appealed and then overruled by an Appellate Court on the basis that there are factual issues as to whether
the persistency discounts as applied comply with the Companys class plan and the California Insurance Code. The California Supreme Court declined to grant review. The Company believes that the conclusion reached by the Appellate Court lacks
merit and that the case was properly decided as an issue of law by the Superior Court. The Company intends to vigorously defend this case and will now provide factual evidence in the Superior Court that the discount was properly approved and is
being applied as approved.



In June 2004, the Company reached
an out-of-court settlement with the plaintiff in Sheila Levias, Individually and On Behalf of All Others Similarly Situatedvs. Mercury Insurance Company(Orange County Superior Court) involving a dispute following a voluntary
cancellation of the plaintiffs policy. The settlement was for an amount that was immaterial.



20



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Item 2. Changes in Securities, Use of Proceeds and Issuer Purchases of Equity Securities



None



Item 3. Defaults Upon Senior Securities



None



Item 4. Submission of Matters to a Vote of Securities Holders



The Company held its Annual Meeting of Shareholders on May 12, 2004. The
only matter voted upon at the meeting was the election of all nine directors. The votes cast with respect to the election of directors were as follows:



|                   |  |                           |  |                          
|------------------ |  | ------------------------- |  | -------------------------
|Nominee            |  | Number of sharesvoted FOR |  | Number of shares Withheld
|Nathan Bessin      |  | 42,880,864                |  | 880,508                  
|Bruce A. Bunner    |  | 43,510,496                |  | 250,876                  
|Michael D. Curtius |  | 43,370,165                |  | 391,207                  
|Richard E. Grayson |  | 43,495,587                |  | 265,785                  
|George Joseph      |  | 43,499,943                |  | 261,429                  
|Charles E. McClung |  | 43,478,594                |  | 282,778                  
|Donald P. Newell   |  | 43,511,796                |  | 249,576                  
|Donald R. Spuehler |  | 43,509,636                |  | 251,736                  
|Gabriel Tirador    |  | 43,497,304                |  | 264,068                  



Item 5. Other Information



None



Item 6. Exhibits and Reports on Form 8-K



|     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|15.1 |  | Letter regarding unaudited interim financial information                                                                                                                                                                                                                                                                                                                                                                                                              
|     | 
|23.1 |  | Independent Accountants Consent                                                                                                                                                                                                                                                                                                                                                                                                                                      
|     | 
|31.1 |  | Certifications of Registrants Chief Executive Officer and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                          
|     | 
|32.1 |  | Certifications of Registrants Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002. These
certifications are being furnished solely to accompany this Quarterly Report on Form 10-Q and are not being filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and are not to be incorporated by reference into any
filing of the Company.



21



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SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



|                     |  |                             |  |                                           
|-------------------- |  | --------------------------- |  | ------------------------------------------
|                     |  | MERCURY GENERAL CORPORATION
|                     |  |                            
|Date: August 2, 2004 |  | By:                         |  | /s/ George Joseph                         
|                     |  |                             |  | George Joseph                             
|                     |  |                             |  | Chairman and Chief Executive Officer      
|                     |  |                            
|Date: August 2, 2004 |  | By:                         |  | /s/ Theodore Stalick                      
|                     |  |                             |  | Theodore Stalick                          
|                     |  |                             |  | Vice President and Chief Financial Officer



22