UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.   20549

                            FORM 10-Q


(Mark One)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended       MARCH 31, 2003
                                OR
[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

                Commission file number  0-6510

              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)

          HAWAII                               99-0107542
(State or other jurisdiction        (IRS Employer Identification No.)
of incorporation or organization)

P. O. BOX 187, KAHULUI, MAUI, HAWAII   96733-6687
(Address of principal executive offices)

Registrant's telephone number, including area code:  (808) 877-3351

                             NONE
Former name, former address and former fiscal year, if changed
since last report

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                 Yes  [x]    No  [ ]

Indicate by check mark whether the registrant is an accelerated
filer (as defined in Rule 12b-2 of the Exchange Act).
                 Yes  [ ]    No  [x]

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

        Class                      Outstanding at May 1, 2003
Common Stock, no par value              7,195,800 shares




              MAUI LAND & PINEAPPLE COMPANY, INC.
                        AND SUBSIDIARIES






                        TABLE OF CONTENTS

                                                             Page

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

Condensed Balance Sheets,
  March 31, 2003 (Unaudited) and December 31, 2002              3

Condensed Statements of Operations and Retained Earnings,
  Three Months Ended March 31, 2003 and 2002 (Unaudited)        4

Condensed Statements of Comprehensive Income
   Three Months Ended March 31, 2003 and 2002 (Unaudited)       5

Condensed Statements of Cash Flows,
  Three Months Ended March 31, 2003 and 2002 (Unaudited)        6

Notes to Condensed Financial Statements (Unaudited)             7

Item 2.  Management's Discussion and Analysis of Financial
Condition and Results of Operations                            11

Item 3.  Quantitative and Qualitative Disclosures About Market
Risk                                                           15

Item 4.  Controls and Procedures                               15

PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings                                     16

Item 6.  Exhibits and Reports on Form 8-K                      16

Signatures                                                     17

Certifications Pursuant to Section 302 of The
   Sarbanes-Oxley Act of 2002                                  18




PART I    FINANCIAL INFORMATION
Item 1.   Financial Statements

      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
                    CONDENSED BALANCE SHEETS
                                                Unaudited
                                                  3/31/03     12/31/02
                                                 (Dollars in Thousands)
                                ASSETS
Current Assets
  Cash and cash equivalents                      $    346    $     658
  Accounts and notes receivable                    24,390       22,315
  Inventories                                      22,530       23,365
  Other current assets                              8,415        8,385
    Total current assets                           55,681       54,723

Property                                          266,715      264,647
  Accumulated depreciation                       (155,497)    (152,449)
    Property - net                                111,218      112,198

Other Assets                                       16,781       17,274
Total                                             183,680      184,195

                 LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Current portion of long-term debt
     and capital lease obligations                  5,959        6,846
  Trade accounts payable                            9,987       13,057
  Other current liabilities                         8,945        9,318
    Total current liabilities                      24,891       29,221

Long-Term Liabilities
  Long-term debt and capital lease obligations     47,003       43,252
  Accrued retirement benefits                      33,166       33,089
  Equity in losses of joint venture                13,112       12,840
  Other long-term liabilities                       1,845        1,867
    Total long-term liabilities                    95,126       91,048

Minority Interest in Subsidiary                     1,548        1,187

Stockholders' Equity
  Common stock, no par value - 7,200,000 shares
      authorized, 7,195,800 issued and outstanding 12,455       12,455
  Retained earnings                                54,731       55,357
  Accumulated other comprehensive loss             (5,071)      (5,073)
    Stockholders' equity                           62,115       62,739
Total                                            $183,680    $ 184,195

See accompanying Notes to Condensed Financial Statements.




      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF OPERATIONS AND RETAINED EARNINGS
                          (UNAUDITED)



                                          Three Months Ended
                                         3/31/03      3/31/02
                                         (Dollars in Thousands
                                         Except Share Amounts)

Revenues
  Net sales                              $27,155      $25,110
  Operating income                         9,958       10,359
  Other income                               160          816

Total Revenues                            37,273       36,285

Costs and Expenses
  Cost of goods sold                      16,862       16,056
  Operating expenses                       8,371        8,344
  Shipping and marketing                   5,076        4,748
  General and administrative               6,581        5,067
  Interest                                   634          581
  Equity in losses of joint ventures         256          240

Total Costs and Expenses                  37,780       35,036

Income (Loss) Before Income Taxes
   and Minority Interest                    (507)       1,249

Income tax (expense) benefit                 309         (417)
Minority interest in income
   of consolidated subsidiary               (428)         (56)

Net Income (Loss)                           (626)         776

Retained Earnings, Beginning of Period    55,357       61,066

Retained Earnings, End of Period          54,731       61,842

Per Common Share
  Net income (Loss)                      $  (.09)      $  .11



See accompanying Notes to Condensed Financial Statements.




      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
          CONDENSED STATEMENTS OF COMPREHENSIVE INCOME
                           (UNAUDITED)



                                           Three Months Ended
                                         3/31/03       3/31/02
                                          (Dollars in Thousands)


Net Income (Loss)                        $  (626)      $    776

Other Comprehensive Income - Foreign
  Currency Translation Adjustment              2             24

Comprehensive Income (Loss)              $  (624)      $    800



See accompanying Notes to Condensed Financial Statements.





       MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
               CONDENSED STATEMENTS OF CASH FLOWS
                           (UNAUDITED)



                                           Three Months Ended
                                         3/31/03       3/31/02
                                         (Dollars in Thousands)


Net Cash Provided by (Used in)
   Operating Activities                  $(1,063)     $     22

Investing Activities
  Purchases of property                   (2,206)       (2,474)
  Other                                     (268)           72

Net Cash Used in Investing Activities     (2,474)       (2,402)

Financing Activities
  Payments of long-term debt and capital
    lease obligations                     (4,986)       (5,504)
  Proceeds from long-term debt             8,848         6,100
  Proceeds from (payment of)
    short-term debt                         (920)          300
  Other                                      283            90

Net Cash Provided by
   Financing Activities                    3,225           986

Net Decrease in Cash                        (312)       (1,394)

Cash and Cash Equivalents
  at Beginning of Period                     658         2,173

Cash and Cash Equivalents
  at End of Period                       $   346       $   779

Supplemental Disclosures of Cash Flow Information - Interest (net
of amounts capitalized) of $634,000 and $590,000 was paid during
the three months ended March 31, 2003 and 2002, respectively.
Income taxes of $(291,000) and $1,480,000 were (received) paid
during the three months ended March 31, 2003 and 2002, respectively.

See accompanying Notes to Condensed Financial Statements.



      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
             NOTES TO CONDENSED FINANCIAL STATEMENTS
                           (UNAUDITED)


1.   In the opinion of management, the accompanying condensed
  financial statements contain all normal and recurring adjustments
  necessary to fairly present the statement of financial position,
  results of operations and cash flows for the interim periods
  ended March 31, 2003 and 2002.

2.   The Company's reports for interim periods utilize numerous
  estimates of production cost, general and administrative
  expenses, and other costs for the full year.  Future actual
  amounts may differ from the estimates.  Amounts in the interim
  reports are not necessarily indicative of results for the full
  year.

3.   The effective tax rate for 2003 and 2002 differs from the
  statutory federal rate of 34% primarily because of the state tax
  provision and refundable state tax credits.

4.   Accounts and notes receivable are reflected net of allowance
  for doubtful accounts of $803,000 and $572,000 at March 31, 2003
  and December 31, 2002, respectively.

5.   Inventories as of March 31, 2003 and December 31, 2002 were
  as follows (in thousands):

                                          3/31/03      12/31/02

   Pineapple products
      Finished goods                       $ 8,697     $11,829
      Work in progress                       4,437         963
      Raw materials                          2,633       1,696
   Real estate held for sale                   667       2,134
   Merchandise, materials and supplies       6,096       6,743

   Total Inventories                       $22,530     $23,365


6.  Business Segment Information (in thousands):

                                          Three Months Ended March 31
                                               2003         2002
  Revenues
    Pineapple                             $ 20,898      $ 19,342
    Resort                                  13,295        15,220
    Commercial & Property                    3,079         1,723
    Other                                        1            --
  Total Revenues                            37,273        36,285

  Operating Profit (Loss)
    Pineapple                               (1,537)       (1,141)
    Resort                                   1,294         2,956
    Commercial & Property                      349           319
    Other                                     (407)         (360)
  Total Operating Profit (Loss)               (301)        1,774
  Interest Expense                            (634)         (581)
  Income Tax (Expense) Benefit                 309          (417)

  Net Income (Loss)                       $   (626)     $    776


7.   Average common shares outstanding for the interim periods
  ended March 31, 2003 and 2002 were 7,195,800.  The Company has no
  securities outstanding that would potentially dilute common
  shares outstanding.

8.   At March 31, 2003 and 2002, the Company did not hold
  derivative instruments and did not enter into hedging
  transactions.

9.  On January 1, 2003, the Company adopted Statement of Financial
  Accounting Standard No. 146, Accounting for Costs Associated
  with Exit or Disposal Activities ("SFAS No. 146").  SFAS No.
  146 requires that a liability for a cost associated with an
  exit or disposal activity be recognized when the liability is
  incurred, and not at the date of an entity's commitment to an
  exit plan, as was previously required.  The adoption of SFAS
  No 146 did not have a material effect on the Company's
  financial statements.

  On January 1, 2003, the Company adopted Financial Accounting
  Standards Board Interpretation No. 45, Guarantor's Accounting
  and Disclosure Requirements for Guarantees, Including Indirect
  Guarantees of Indebtedness of Others ("FIN No. 45").  FIN No.
  45 requires an entity to disclose in its financial statement
  footnotes many of the guarantees or indemnification agreements
  that it issues.  In addition, under certain circumstances, an
  entity will have to recognize a liability at the time it
  enters into the guarantee.  The adoption of FIN No. 45 did not
  have a material impact on the Company's financial statements.

10.  Certain amounts for the prior year have been reclassified to
  conform to the current year presentation.

11.  Contingencies
  Pursuant to a 1999 settlement agreement resulting from a
  lawsuit filed by the County of Maui, the Company and several
  chemical manufacturers have agreed that until December 1,
  2039, they will pay for 90% of the capital cost to install
  filtration systems in any future water wells if the presence
  of a nematocide commonly known as DBCP exceeds specified
  levels, and for the ongoing maintenance and operating cost for
  filtration systems on existing and future wells.  To secure
  its obligations the Company and the other defendants in the
  lawsuit are required to furnish to the County of Maui an
  irrevocable standby letter of credit throughout the entire
  term of the agreement.  The Company had estimated a range of
  its share of the cost to operate and maintain the filtration
  systems for the existing wells and its share of the cost of
  the letter of credit, and recorded a reserve for this
  liability in 1999.  The reserve recorded in 1999 and
  adjustments thereto through March 31, 2003, did not have a
  material effect on the Company's financial statements.  The
  Company is unable to estimate the range of potential financial
  impact for the possible filtration cost for any future wells
  acquired or drilled by the County of Maui and, therefore, has
  not made a provision in its financial statements for such
  costs.  The level of DBCP in the existing wells should decline
  over time as the wells are pumped, which may end the
  requirement for filtration before 2039.  There are procedures
  in the settlement agreement to minimize the DBCP impact on
  future wells by relocating the wells to areas unaffected by
  DBCP or by using less costly methods to remove DBCP from the
  water.

  In connection with pre-development planning for a land parcel
  in Upcountry Maui, pesticide residues in the parcel's soil
  were discovered in levels that are in excess of Federal and
  Hawaii State limits.  Studies by environmental consultants, in
  consultation with the State Department of Health, indicate
  that remediation probably will be necessary.  The cost of
  remediation will depend on the various alternatives as to the
  use of the property and the method of remediation.  Until the
  Company makes further progress on obtaining proper
  entitlements for the parcel, the ultimate use of the property
  remains uncertain and, therefore, an estimate of the
  remediation cost cannot be made.

  In addition to the matters noted above, there are various
  other claims and legal actions pending against the Company.
  In the opinion of management, after consultation with legal
  counsel, the resolution of these other matters will not have a
  material adverse effect on the Company's financial position or
  results of operations.

  Premium Tropicals International, LLC (PTI) is a joint venture
  between Royal Coast Tropical Fruit Company, Inc. (a wholly
  owned subsidiary of Maui Pineapple Company, Ltd.) and an
  Indonesian pineapple grower and canner.  The joint venture
  markets and sells Indonesian canned pineapple in the United
  States.  The Company is a guarantor of a $3 million line of
  credit, which supports letters of credit to be issued on
  behalf of PTI for import trading purposes and a $1 million
  line of credit used for working capital purposes.  Both lines
  expire on August 31, 2003.

  The Company, as a partner in various partnerships, may under
  particular circumstances be called upon to make additional
  capital contributions.

 The Company has guaranteed the payment of up to $10 million of
 the $58 million mortgage loan of Kaahumanu Center Associates, a
 limited partnership of which the Company is the general
 partner.

 At March 31, 2003, the Company had purchase commitments under
 signed contacts totaling $652,000, which relate primarily to
 equipment for its Central American operations and to real
 estate projects.



Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations

RESULTS OF OPERATIONS

Consolidated

The Company incurred a net loss of $626,000 or $.09 per share for
the first quarter of 2003 compared to net income of $776,000 or
$.11 per share for the first quarter of 2002.  Net results from
the Company's two major business segments, Pineapple and Resort,
were lower in the first quarter of 2003.  Consolidated revenues
for the first quarter of 2003 were $37.3 million or 3% higher
than the first quarter of 2002.  The Pineapple and Commercial &
Property segments were responsible for the increased revenues

Consolidated general and administrative expense increased by 30%
compared to the first quarter of 2002 to $6.6 million for the
first quarter of 2003.  General and administrative expenses are
incurred at the segment level and at the corporate level.
Approximately 70% of the general and administrative expenses
incurred at the corporate level are allocated to the business
segments.  Operating profit (loss) reported for the business
segment is after allocation of corporate general and
administrative expense, but before interest expense and income
taxes.  Insurance expense in the first quarter of 2003 increased
by approximately 53%, with the most significant increases for
workers' compensation and liability, and affected all of the
business segments.  Pension expense charged to the business
segments in the first quarter of 2003 increased by 45%,
reflecting the decline in pension asset values in 2002 and the
decrease in assumed discount rate as of December 31, 2002.  In
addition, general and administrative expense for the Pineapple
segment for litigation costs and other outside consultants, and
depreciation expense were higher in the first quarter of 2003
compared to the same period in 2002.

Interest expense was higher in the first quarter of 2003 compared
to the first quarter of 2002 because of higher average
borrowings.  Borrowings were higher in 2003 because of decreased
cash flows from operating activities.  See Liquidity and Capital
Resources for further discussion of cash flows.  The Company's
average interest rates were lower in the first quarter of 2003
compared to the first quarter of 2002.


Pineapple

Pineapple operations produced an operating loss of $1.5 million
for the first quarter of 2003 compared to an operating loss of
$1.1 million for the first quarter of 2002.  Revenues for the
first quarter of 2003 were higher by 8% compared to the first
quarter of 2002, reflecting increased sales of pineapple from
Central America by the Company's 100% owned subsidiary, Royal
Coast Tropical Fruit Company, Inc., increased sales of Hawaiian
GoldTM (fresh whole pineapple) and higher average sales prices
for the Company's canned pineapple products.  Cost of sales as a
percentage of sales was lower in the first quarter of 2003
compared to 2002 primarily because of the larger proportion of
fresh pineapple sales, which generally have a higher profit
margin compared to canned sales, and because of lower production
cost (primarily at the plantations) in 2003.

The increased operating loss for the Pineapple segment for the
first quarter of 2003 was primarily due to increased general and
administrative expenses as discussed above.  General and
administrative expense for the Pineapple segment increased by
$1.3 million in the first quarter of 2003 compared to the first
quarter of 2002.  Litigation cost to defend the Company's right
to grow certain hybrid pineapple varieties is expected to
continue through the third quarter of 2003.  Higher depreciation
charged to Pineapple general and administrative expense is
attributable to the integrated accounting system that was fully
placed in service as of January 2003.  This depreciation expense
is expected to be approximately $1.7 million in 2003, declining
to approximately $1 million in 2007.

Production costs are expected to be lower in 2003 because of a
reduction in the number of acres that will be planted as compared
to 2002.  In accordance with Hawaii industry practice, the
Company's policy is to charge the costs of growing pineapple to
production in the year incurred rather than deferring these costs
until the year of harvest.  This reduction in acres to be planted
in 2003 is expected to reduce cost of sales for the year 2003 by
approximately $1.0 million.

The Company's canned pineapple is sold in competition with
product produced in foreign countries; thus, the volume of
imports of canned pineapple and the average unit value declared
on these imports influences the competitive environment of the
market for the Company's products.  The effect on the marketplace
of a change in the volume or average unit value is not
necessarily immediate, and other factors also influence the
market, but the import statistics may be indicative of future
market condition.  For the first two months of 2003, the volume
of imports of canned pineapple into the United States increased
by 6% and the average unit value increased by 11%.

Over the last several years, the Company has been reducing the
acreage planted in Champaka pineapple (primarily a canning
variety) and increasing the acreage in Hawaiian GoldTM pineapple
(primarily sold as fresh whole fruit).  The net reduction in
planted acreage has resulted in a gradual reduction in the need
for seasonal labor as well as reductions in the full-time labor
force.  Acceleration of the reduction in canned pineapple
production would result in decreases to the size of the
workforce.  The Company's labor force needs are being evaluated
and charges for severance and termination benefits may be
necessary in future periods.  The Company is also evaluating the
fixed assets used in its Pineapple operations in an effort to
determine the most efficient usage of its assets based on an
overall reduction in canned pineapple production.  This
evaluation may result in additional depreciation or impairment
charges.

Resort

Kapalua Resort produced an operating profit of $1,294,000 for the
first quarter of 2003 compared to an operating profit of
$2,956,000 for the first quarter of 2002.  Revenues from the
Resort were $13.3 million for the first quarter of 2003 compared
to $15.2 million for the first quarter of 2002.

Lower operating profit and revenue for the first quarter of 2003
were due to fewer sales of new real estate product and to lower
results from most other resort operations, with the exception of
merchandise sales.  Sales of merchandise carrying the Kapalua
logo were higher in the first quarter of 2003 compared to the
first quarter of 2002, primarily reflecting an increase in
Company-operated retail space at Kapalua Resort.  The overall
visitor occupancy at the Resort and paid rounds of golf were
lower in the first quarter of 2003.

For the first two months of 2003 hotel and condominium room
occupancies for the State of Hawaii and for the island of Maui
declined by less than 1% as compared to the same period in 2002.
Room occupancies at the Kapalua Resort decreased by almost 6% for
the first two months of 2003 compared to the first two months of
2002.  Part of the decreased occupancy at Kapalua is due to a
greater number of units available in The Kapalua Villas, the
Company's short-term condominium rental program.  In addition, a
large portion of the accommodations at the Kapalua Resort is
highly dependent on group business, which was significantly lower
in the first quarter of 2003 compared to the first quarter of
2002.  Based on advance bookings, it appears that Kapalua Resort
occupancies for the summer of 2003 may exceed the prior year, but
for the full-year, room occupancies may continue to be lower than
2002.

Operating profit attributable to real estate development
decreased by $1.1 million in the first quarter of 2003 compared
to 2002, reflecting lower inventory of new real estate product
available for sale.  A house on a lot at Pineapple Hill Estates
that the Company constructed through a joint venture was
completed in March 2003 and placed on the market.  A 6.5-acre
oceanfront parcel at Kapalua presently is also on the market. The
next phase of Plantation Estates at Kapalua, may be available for
sale before year-end 2003, but revenues from this large-lot
subdivision would probably not be recognized until 2004.

Resort real estate sales are cyclical and depend on a number of
factors.  Results of real estate sales activity for the first
quarter of 2003 are not necessarily indicative of future
performance trends for this segment.


Commercial & Property

The Commercial & Property segment reported operating profit of
$349,000 for the first quarter of 2003 compared to $319,000 for
the first quarter of 2002.  Revenues from this segment were $3.1
million for the first quarter of 2003 compared to $1.7 million
for the first quarter of 2002.  Revenues and operating profit for
2002 included a $624,000 gain on the sale of a land parcel.
Results for the first quarter of 2003 included the closing of 21
lot sales at the Kapua Village employee subdivision.  The closing
of lot sales in this subdivision began in December 2002 and as of
March 31, 2003, there were 11 lots remaining in inventory.  Sales
of the remaining lots are expected to close in the second quarter
of 2003.  The Company's equity in the losses of Queen Kaahumanu
Center for the first quarter of 2003 was consistent with the
first quarter of 2002, as increased revenues were offset by
higher expense for advertising, professional services and
allowance for uncollectible accounts.


LIQUIDITY, CAPITAL RESOURCES AND OTHER

At March 31, 2003, total debt, including capital leases was $53.0
million, an increase of $2.9 million from December 31, 2002.
Most of the increased debt was the result of decreased accounts
receivables collections in the Pineapple segment in the first
quarter of 2003.  Accounts receivable for the Pineapple segment
were higher than usual at the end of 2002 because of a high
volume of sales made later in 2002.  These accounts receivable
were subsequently collected in January of 2003.  In January 2003,
the sales, manufacturing and payroll modules of the integrated
accounting system, which the Company began implementing in August
2000 "went live."  During the first quarter of 2003, a
significant amount of previously unforeseen issues in the new
system and a higher than anticipated learning curve for Company
employees resulted in lower productivity and a backlog of
invoicing and collections.  While all first quarter pineapple
sales were properly recorded, invoicing was approximately three
weeks in arrears as of the end of March 2003.  The Pineapple
sales division reallocated staff and is considering hiring
additional personnel to alleviate the invoicing backlog.

At March 31, 2003, unused short- and long-term lines of credit
totaled $5.4 million.  The Company's borrowings normally increase
in the second and third quarters of the year as the seasonal
pineapple inventory financing reaches its peak.  However, unlike
prior years, the debt level is not expected to increase
significantly in 2003 from the March 31 level.  The high debt
level at March 31 was caused by a short-term issue that the
Company believes will be corrected before the Company's cash
requirements increase for seasonal inventory financing.  It is
anticipated that cash flows from operating activities, as the
invoicing and collection backlog in the Pineapple segment is
resolved, together with the credit lines currently available to
the Company will be sufficient to cover the Company's peak cash
requirements in 2003.  Should additional credit become necessary
the Company would seek additional credit from its lenders.

The Company's capital expenditures and expenditures for general
planning and land entitlements are expected to be approximately
$9.7 million in 2003.  Approximately $3.8 million is estimated to
be for replacement of existing equipment and facilities.  Some of
these expenditures may be funded with capital leases or new
equipment financing loans.

In the second quarter of 2003, the Company expects to record a
charge to general and administrative expenses of approximately
$1.3 million and make cash payments of approximately $770,000 for
termination benefits related to management changes.  In April
2003, the Company received a non-recurring cash receipt of
$850,000, which was recorded as other income in the Pineapple
segment.

This report contains forward-looking statements, within the
meaning of Private Securities Litigation Reform Act of 1995,
which are provided to assist in the understanding of certain
aspects of the Company's anticipated future financial
performance.  The words "estimate," "project," "intend,"
"expect," "believe" and similar expressions are intended to
identify forward-looking statements.  Among other things, the
forward-looking statements in this report address the Company's
belief regarding the effect of imports on canned pineapple
pricing and the Company's expectations regarding the adequacy of
credit facilities and operating cash flows.  Forward-looking
statements contained in this report or otherwise made by the
Company are subject to significant risks and uncertainties, many
of which are outside of the Company's control.  Although the
Company believes that the assumptions underlying its forward-
looking statements are reasonable, any assumption could prove to
be inaccurate and that could cause actual results to differ
materially from those in the forward-looking statements.
Potential risks and uncertainties include, but are not limited
to, those risks and uncertainties as disclosed in the Company's
Annual Report to Shareholders and Form 10-K filing with the
Securities and Exchange Commission.  Unless expressly stated, the
Company does not undertake and specifically disclaims any
obligation to update any forward-looking statements to reflect
events or circumstances after the date of such statements.

Item 3.   Quantitative and Qualitative Disclosures about
          Market Risk

The Company's primary market risk exposure with regard to
financial instruments is to changes in interest rates.  The
Company attempts to manage this risk by monitoring interest rates
and future cash requirements, and evaluating opportunities to
refinance borrowings at various maturities and interest rates.
There were no material changes to the Company's market risk
exposure during the first three months of 2003.

Item 4.   Controls and Procedures

(a)  Evaluation of disclosure controls and procedures.  Within
    the 90-day period prior to the date of this report, the Company's
    principal executive officer and principal financial officer
    evaluated the effectiveness of the Company's disclosure controls
    and procedures.  Based on this evaluation, it was concluded that
    the Company's disclosure controls and procedures are effective in
    timely identifying material information that should be disclosed
    in this report.

(b)  Changes in internal controls.  There have been no changes in
    the Company's internal controls or other factors that could
    significantly affect the Company's disclosure controls and
    procedures subsequent to the date the evaluation was undertaken.




PART II   OTHER INFORMATION

Item 1.   Legal Proceedings

On April 12, 2001, the Company filed a lawsuit against Del Monte
Fresh as well as Fresh Del Monte Produce, Inc. and Del Monte
Corporation, Maui Pineapple Company, Ltd., et al. v. Del Monte
Corporation, et al., Case No: C 01-01449 CRB, in the United
States District Court For the Northern District of California
(San Francisco Division).  On April 17, 2003, a settlement
agreement was executed to resolve the disputes and fully settle
and compromise the claims related to the Company's allegations
that Del Monte's use of the names "Del Monte Hawaiian Gold," "Del
Monte Hawaii Gold," and "Del Monte Gold" infringed upon the
Company's HAWAIIAN GOLD trademarks.  One of the defendants in
this action, Del Monte Fresh Produce N.A., Inc., had filed a
counterclaim alleging that the Company has infringed on its
patent on one of the pineapple hybrid varieties.  A motion to
dismiss the counterclaim was filed by Del Monte Fresh Produce
N.A. and on April 4, 2003, the motion was granted.

On April 21, 2003, a final judgment was entered that terminated
Del Monte Fresh Produce (Hawaii) Inc. v. Maui Pineapple Company,
Ltd., Civil No. 01-1-2671-09, First Circuit Court of the State of
Hawaii.  On August 29, 2002, a motion had been granted declaring
that the plaintiff has the right to use the Ginaca machines,
which are the subject of this action, in a mainland fresh fruit
operation.


Item 6.   Exhibits and Reports on Form 8-K

(a)            Exhibits
               Exhibit 99.1 - Certification of Paul J. Meyer
               Pursuant To 18 U.S.C. Section 1350, As Adopted
               Pursuant To Section 906 Of The Sarbanes-Oxley Act
               Of 2002

               Exhibit 99.2 - Certification of Gary L. Gifford
               Pursuant To 18 U.S.C. Section 1350, As Adopted
               Pursuant To Section 906 Of The Sarbanes-Oxley Act
               Of 2002

(b)  Reports on Form 8-K
   The Company filed no reports on Form 8-K for the period
   covered by this report.




                            SIGNATURE



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





                         MAUI LAND & PINEAPPLE COMPANY, INC.





 May 7, 2003             /S/ PAUL J. MEYER
Date                     Paul J. Meyer
                         Executive Vice President/Finance
                         (Principal Financial Officer)





                   CERTIFICATIONS PURSUANT TO
                         SECTION 302 OF
                 THE SARBANES-OXLEY ACT OF 2002

CERTIFICATION

I, Paul J. Meyer, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of Maui
  Land & Pineapple Company, Inc.;

2.   Based on my knowledge, this quarterly report does not
  contain any untrue statement of a material fact or omit to state
  a material fact necessary to make the statements made, in light
  of the circumstances under which such statements were made, not
  misleading with respect to the period covered by this quarterly
  report;

3.   Based on my knowledge, the financial statements, and other
  financial information included in this quarterly report, fairly
  present in all material respects the financial condition, results
  of operations and cash flows of the registrant as of, and for,
  the periods presented in this quarterly report;

4.   The registrant's other certifying officers and I are
  responsible for establishing and maintaining disclosure controls
  and procedures (as defined in Exchange Act Rules 13a-14 and 15d-
  14 ) for the registrant and we have:

     a.   designed such disclosure controls and procedures to ensure
       that material information relating to the registrant, including
       its consolidated subsidiaries, is made known to us by others
       within those entities, particularly during the period in which
       this quarterly report is being prepared;

     b.   evaluated the effectiveness of the registrant's disclosure
       controls and procedures as of a date within 90 days prior to the
       filing date of this quarterly report (the "Evaluation Date"); and

     c.   presented in this quarterly report our conclusions about the
       effectiveness of the disclosure controls and procedures based on
       our evaluation as of the Evaluation Date;

5.   The registrant's other certifying officers and I have
  disclosed, based on our most recent evaluation, to the
  registrant's auditors and the audit committee of the registrant's
  board of directors (or persons performing the equivalent
  function):

     a.   all significant deficiencies in the design or operation of
       internal controls which could adversely affect the registrant's
       ability to record, process, summarize and report financial data
       and have identified for the registrant's auditors any material
       weaknesses in internal controls; and

     b.   any fraud, whether or not material, that involves management
       or other employees who have a significant role in the
       registrant's internal controls; and

6.   The registrant's other certifying officers and I have
  indicated in this quarterly report whether or not there were
  significant changes in internal controls or in other factors that
  could significantly affect internal controls subsequent to the
  date of our most recent evaluation, including any corrective
  actions with regard to significant deficiencies and material
  weaknesses.

Date:  May 7, 2003

                                         /S/ PAUL J. MEYER
                                   Name:  Paul J. Meyer
                                   Title: Executive Vice President/Finance




CERTIFICATION

I, Gary L. Gifford, certify that:

1.     I have reviewed this quarterly report on Form 10-Q of
  Maui Land & Pineapple Company, Inc.;

2.     Based on my knowledge, this quarterly report does not
  contain any untrue statement of a material fact or omit to
  state a material fact necessary to make the statements made,
  in light of the circumstances under which such statements were
  made, not misleading with respect to the period covered by
  this quarterly report;

3.     Based on my knowledge, the financial statements, and
  other financial information included in this quarterly report,
  fairly present in all material respects the financial
  condition, results of operations and cash flows of the
  registrant as of, and for, the periods presented in this
  quarterly report;

4.     The registrant's other certifying officers and I are
  responsible for establishing and maintaining disclosure
  controls and procedures (as defined in Exchange Act Rules 13a-
  14 and 15d-14 ) for the registrant and we have:

     a.   designed such disclosure controls and procedures to ensure
       that material information relating to the registrant, including
       its consolidated subsidiaries, is made known to us by others
       within those entities, particularly during the period in which
       this quarterly report is being prepared;

     b.   evaluated the effectiveness of the registrant's disclosure
       controls and procedures as of a date within 90 days prior to the
       filing date of this quarterly report (the "Evaluation Date"); and

     c.   presented in this quarterly report our conclusions about the
       effectiveness of the disclosure controls and procedures based on
       our evaluation as of the Evaluation Date;

5.     The registrant's other certifying officers and I have
  disclosed, based on our most recent evaluation, to the
  registrant's auditors and the audit committee of the
  registrant's board of directors (or persons performing the
  equivalent function):

     a.     all significant deficiencies in the design or
       operation of internal controls which could adversely
       affect the registrant's ability to record, process,
       summarize and report financial data and have identified
       for the registrant's auditors any material weaknesses in
       internal controls; and

     b.   any fraud, whether or not material, that involves management
       or other employees who have a significant role in the
       registrant's internal controls; and

6.     The registrant's other certifying officers and I have
  indicated in this quarterly report whether or not there were
  significant changes in internal controls or in other factors
  that could significantly affect internal controls subsequent
  to the date of our most recent evaluation, including any
  corrective actions with regard to significant deficiencies and
  material weaknesses.


Date:  May 7, 2003

                                       /S/ GARY L. GIFFORD
                                 Name:  Gary L. Gifford
                                 Title: President & Chief Executive Officer