Exhibit 31


CERTIFICATION

I, David C. Cole, certify that:

  1.   I have reviewed this Form 10-Q of Maui Land & Pineapple
       Company, Inc.;

  2.   Based on my knowledge, this report does not contain any
       untrue statement of a material fact or omit to state a
       material fact necessary to make the statements made, in
       light of the circumstances under which such statements were
       made, not misleading with respect to the period covered by
       this report;

  3.   Based on my knowledge, the financial statements, and
       other financial information included in this report, fairly
       present in all material respects the financial condition,
       results of operations and cash flows of the registrant as
       of, and for, the periods presented in this report;

  4.   The registrant's other certifying officer and I are
       responsible for establishing and maintaining disclosure
       controls and procedures (as defined in Exchange Act Rules
       13a-15(e) and 15d-15(e) for the registrant and have:

          (a)  Designed such disclosure controls and
          procedures, or caused such disclosure controls and
          procedures to be designed under our supervision,
          to ensure that material information relating to
          the registrant, including its consolidated
          subsidiaries, is made known to us by others within
          those entities, particularly during the period in
          which this report is being prepared;

          (b)  [This paragraph is intentionally left blank.]

          (c)  Evaluated the effectiveness of the registrant's
          disclosure controls and procedures and presented in this
          report our conclusions about the effectiveness of the
          disclosure controls and procedures, as of the end of the
          period covered by this report based on such evaluation; and

          (d)  Disclosed in this report any change in the registrant's
          internal control over financial reporting that occurred
          during the registrant's most recent fiscal quarter (the
          registrant's fourth fiscal quarter in the case of an annual
          report) that has materially affected, or is reasonably
          likely to materially affect, the registrant's internal
          control over financial reporting; and

  5.   The registrant's other certifying officer(s) and I have
       disclosed, based on our most recent evaluation of internal
       control over financial reporting, to the registrant's
       auditors and the audit committee of the registrant's board
       of directors:

          (a)  All significant deficiencies and material weaknesses in
          the design or operation of internal control over financial
          reporting which are reasonably likely to adversely affect
          the registrant's ability to record, process, summarize and
          report financial information; and

          (b)  Any fraud, whether or not material, that involves
          management or other employees who have a significant role in
          the registrant's internal control over financial reporting.


Date:  November 12, 2003

                               /S/ DAVID C. COLE
                           Name:   David C. Cole
                           Title:  President & Chief
                                   Executive Officer






CERTIFICATION

I, Paul J. Meyer, certify that:

  1.   I have reviewed this Form 10-Q of Maui Land & Pineapple
       Company, Inc.;

  2.   Based on my knowledge, this report does not contain any
       untrue statement of a material fact or omit to state a
       material fact necessary to make the statements made, in
       light of the circumstances under which such statements were
       made, not misleading with respect to the period covered by
       this report;

  3.   Based on my knowledge, the financial statements, and
       other financial information included in this report, fairly
       present in all material respects the financial condition,
       results of operations and cash flows of the registrant as
       of, and for, the periods presented in this report;

  4.   The registrant's other certifying officer and I are
       responsible for establishing and maintaining disclosure
       controls and procedures (as defined in Exchange Act Rules
       13a-15(e) and 15d-15(e) for the registrant and have:

          (a)  Designed such disclosure controls and
          procedures, or caused such disclosure controls and
          procedures to be designed under our supervision,
          to ensure that material information relating to
          the registrant, including its consolidated
          subsidiaries, is made known to us by others within
          those entities, particularly during the period in
          which this report is being prepared;

          (b)  [This paragraph is intentionally left blank.]

          (c)  Evaluated the effectiveness of the
          registrant's disclosure controls and procedures
          and presented in this report our conclusions about
          the effectiveness of the disclosure controls and
          procedures, as of the end of the period covered by
          this report based on such evaluation; and

          (d)  Disclosed in this report any change in the
          registrant's internal control over financial
          reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's
          fourth fiscal quarter in the case of an annual
          report) that has materially affected, or is
          reasonably likely to materially affect, the
          registrant's internal control over financial
          reporting; and

  (5)   The registrant's other certifying officer(s) and I have
        disclosed, based on our most recent evaluation of internal
        control over financial reporting, to the registrant's
        auditors and the audit committee of the registrant's board
        of directors:

          (a)  All significant deficiencies and material
          weaknesses in the design or operation of internal
          control over financial reporting which are
          reasonably likely to adversely affect the
          registrant's ability to record, process, summarize
          and report financial information; and

          (b)  Any fraud, whether or not material, that
          involves management or other employees who have a
          significant role in the registrant's internal
          control over financial reporting.


Date:  November 12, 2003

                               /S/ PAUL J. MEYER
                            Name:  Paul J. Meyer
                            Title: Executive Vice
                                   President/Finance