Lease Agreement



 Exhibit 10.07 
 WATERGATE OFFICE TOWERS 
 EMERYVILLE TOWER II 

EMERYVILLE, CALIFORNIA 
 OFFICE LEASE AGREEMENT 
 BETWEEN 

CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, A Delaware Limited 

Partnership (“LANDLORD”) 
 AND 
 EXPONENTIAL INTERACTIVE, INC. a California Corporation

 (“TENANT”) 







 OFFICE LEASE AGREEMENT 

THIS OFFICE LEASE AGREEMENT (the “Lease”) is made and entered into as of July 26th, 2006, by and between, CA-EMERYVILLE PROPERTIES LIMITED
PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”). The following exhibits and attachments are incorporated into and made a part
of the Lease: Exhibit A (Outline and Location of Premises), Exhibit B (Expenses and Taxes), Exhibit C (Work Letter), Exhibit D (Commencement Letter), Exhibit E (Building Rules and Regulations), Exhibit F
(Additional Provisions), Exhibit G (Parking Agreement) and Exhibit H (Asbestos Notification). 
 1. Basic Lease
Information. 
  

	 	1.01	“Building” shall mean the building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. “Rentable
Square Footage of the Building” is deemed to be 229,040 square feet. 

  

	 	1.02	“Premises” shall mean the area shown on Exhibit A to this Lease. The Premises is located on the 6th floor and known as suite 600. If the
Premises include one or more floors in their entirety, all corridors and restroom facilities located on such full floor(s) shall be considered part of the Premises. The “Rentable Square Footage of the Premises” is deemed to be
19,779 square feet. Landlord and Tenant stipulate and agree that the Rentable Square Footage of the Building and the Rentable Square Footage of the Premises are correct. Tenant is currently a subtenant under the terms of that certain sublease
agreement between Tenant and GEAC Enterprise Solutions, Inc. (as successor to Extensity, Inc.) dated as of July 2, 2002, as amended from time to time (the “Sublease”) for 9,271 rentable square feet of the Premises (the
“Existing 6th Floor Sublease Premises”). During the period commencing with the full and final execution of this Lease by Landlord and Tenant, delivery of the Security Deposit and all prepaid rental, if any, required under this
Lease, and delivery of all insurance certificates for the Premises as required hereunder (“Full Lease Execution”), and ending as of the day prior to the Rent Commencement Date, Tenant shall have no obligation to pay Base Rent as
provided in Section 1.03 below with regard to the either the Existing 6th Floor Sublease Premises or the Premises. While the Landlord Work (as defined in Section 1.14 below) is being performed in the northern portion of the Premises.
Tenant shall occupy the southern portion of the Premises, and when the northern portion of the Premises is Substantially Complete, Tenant shall occupy the northern portion of the Premises while the Landlord Work is being performed in the southern
portion of the Premises. Landlord and Tenant shall work together to define the boundaries of the southern and northern portions of the Premises that Tenant shall occupy during the performance of the Landlord Work. As of the Rent Commencement Date,
Tenant shall pay Base Rent as provided in Section 1.03 below with regard to the Premises. 

  

	 	1.03	“Base Rent”: 

  

									
	Period	  	Annual Rate
Per Square Foot	 	  	Monthly
Base Rent	 
	 Full Lease Execution —One Day Prior to the Rent Commencement Date
	  	$	0.00	  	  	$	0.00	  
	 Rent Commencement 


Date—Month 12 thereafter
	  	$	25.80	  	  	$	42,524.85	  
	 Months 13-24
	  	$	26.57	  	  	$	43,794.00	  
	 Months 25-36
	  	$	27.37	  	  	$	45,112.60	  
	 Months 37-48
	  	$	28.19	  	  	$	46,464.17	  
	 Months 49-60
	  	$	29.04	  	  	$	47,865.18	  

  

	 	1.04	“Tenant’s Pro Rata Share”: 8.6356%. 

  

	 	1.05	“Base Year” for Taxes (defined in Exhibit B): 2007; “Base Year” for Expenses (defined in Exhibit B): 2007.



  
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	 	1.06	“Term”: The period necessary for completion of the Landlord Work, plus a period of 60 months. The Term shall commence on the date of Full Lease
Execution and, unless terminated early in accordance with this Lease, end on the date that is 60 months after the date of Substantial Completion, as defined in Section 3.01 below (the “Termination Date”). Rent shall commence on
the Substantial Completion date, currently anticipated to be November 1, 2006 (the “Rent Commencement Date”). 

  

	 	1.07	Allowance(s): None. 

  

	 	1.08	“Security Deposit”: $128,000.00, as more fully described in Section 6. 


 

	 	1.09	“Guarantor(s)”: As of the date of this Lease, there are no Guarantors. 


 

	 	1.10	“Broker(s)”: NAI BT Commercial Real Estate. 

  

	 	1.11	“Permitted Use”: General office use; provided that in no event shall the Premises, or any portion of the Premises, be used for the operation of
(i) a quick printing business; (ii) a retail travel agency, and (iii) a full table service, sit-down restaurant selling Mexican food and/or South American style food. 


 

	 	1.12	“Notice Address(es)”: 

 Landlord:                                
                                         
                    Tenant: 

CA-Emeryville Properties Limited
                                         
           At the Premises 
 Partnership 

c/o Equity Office Management, L.L.C. 
 One Market, Spear Tower 
 Suite 600 

San Francisco, California 94105 
 Attn: Property Manager 
 A copy of any notices to Landlord shall be sent to Equity
Office, One Market, 600 Spear Tower, San Francisco, CA 94105, Attn: Managing Counsel—San Francisco Region. 
  

	 	1.13	“Business Day(s)” are Monday through Friday of each week, exclusive of New Year’s Day, Presidents Day, Memorial Day, Independence Day, Labor Day,
Thanksgiving Day and Christmas Day (“Holidays”). Landlord may designate additional Holidays that are commonly recognized by other office buildings in the area where the Building is located. “Building Service Hours”
are 8:00 a.m. to 6:00 p.m. on Business Days. 

  

	 	1.14	“Landlord Work” means the work, if any, that Landlord is obligated to perform in the Premises pursuant to a separate agreement (the “Work
Letter”), if any, attached to this Lease as Exhibit C. 

  

	 	1.15	“Property” means the Building and the parcel(s) of land on which it is located and, at Landlord’s discretion, the parking facilities and other
improvements, if any, serving the Building and the parcel(s) of land on which they are located. 

 2. Lease Grant.

 The Premises are hereby leased to Tenant from Landlord, together with the right to use any portions of the Property that are
designated by Landlord for the common use of tenants and others (the “Common Areas”). 
 3. Possession; Substantial
Completion. 
 3.01 Landlord is required to perform Landlord Work prior to the Rent Commencement Date. Accordingly:
(a) the date set forth in Section 1.06 as the Rent Commencement Date shall instead be defined as the “Target Rent Commencement Date”; (b) the actual Rent Commencement Date shall be the date on which the Landlord Work
is Substantially Complete (defined below); and (c) the Termination Date will be the last day of the Term as determined 

  
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based upon the actual Rent Commencement Date. Landlord’s failure to Substantially Complete the Landlord Work by the Target Rent Commencement Date shall not be a default by Landlord or
otherwise render Landlord liable for damages. Promptly after the determination of the Rent Commencement Date, Landlord and Tenant shall enter into a commencement letter agreement in the form attached as Exhibit D. Tenant’s failure to
execute and return the commencement letter, or to provide written objection to the statements contained in the letter, within 30 days after the date of the letter shall be deemed an approval by Tenant of the statements contained therein. The
Landlord Work shall be deemed to be “Substantially Complete” (also referred to herein as the date of “Substantial Completion”) on the later of (i) the date that all Landlord Work has been performed, other than
any details of construction, mechanical adjustment or any other similar matter, the non-completion of which does not materially interfere with Tenant’s use of the Premises; and (ii) the date Landlord receives from the appropriate
governmental authorities, with respect to the Landlord Work performed by Landlord or its contractors in the Premises, all approvals necessary for the occupancy of the Premises. Landlord shall use reasonable efforts to provide Tenant with advance
notice (which may be given orally) of the estimated Rent Commencement Date at least 1 week prior to such estimated Rent Commencement Date, but Landlord’s failure to accurately estimate the Rent Commencement Date shall in no manner affect the
Rent Commencement Date or any other obligations of Landlord or Tenant hereunder. Tenant’s acceptance of the Premises shall be subject to Landlord’s obligation to correct portions of the Landlord Work as set forth on a construction punch
list prepared by Landlord and Tenant in accordance with the terms hereof. Within 15 days after Substantial Completion of the Landlord Work, Landlord and Tenant shall together conduct an inspection of the Premises and prepare a “punch list”
setting forth any portions of the Landlord Work that are not in conformity with the Landlord Work as required by the terms of this Lease. Notwithstanding the foregoing, at the request of Landlord, such construction punch list shall be mutually
prepared by Landlord and Tenant prior to the date on which Tenant first begins to move its furniture, equipment or other personal property into the Premises. Landlord, as part of the Landlord Work, shall use good faith efforts to correct all such
items within a reasonable time following the completion of the punch list. If Landlord is delayed in the performance of the Landlord Work as a result of the acts or omissions of Tenant, the Tenant Related Parties (defined in Section 13) or
their respective contractors or vendors, including, without limitation, changes requested by Tenant to approved plans, Tenant’s failure to comply with any of its obligations under this Lease, or the specification of any materials or equipment
with long lead times (a “Tenant Delay”), the Landlord Work shall be deemed to be Substantially Complete on the date that Landlord could reasonably have been expected to Substantially Complete the Landlord Work absent any Tenant
Delay. Notwithstanding anything contained herein to the contrary, Tenant shall have twelve months from the completion of Landlord Work in which to discover and notify Landlord of any latent defects in Landlord’s Work. Landlord shall be
responsible for the correction of any latent defects with respect to which it received timely notice from Tenant. 
 3.02 The
Tenant is currently in possession of the Existing Sublease Premises pursuant to the Sublease. Accordingly, subject to Landlord’s obligation to perform the Landlord Work, the Existing Sublease Premises are accepted by Tenant in “as is”
condition and configuration without any representations or warranties by Landlord. Tenant agrees that the Existing Sublease Premises are in good order and satisfactory condition. Subject to Landlord’s obligation to perform Landlord Work, and
subject to latent defects, as provided in Section 3.01 above, the remainder of the Premises are accepted by Tenant in “as is” condition and configuration without any representations or warranties by Landlord. By taking possession of
the remainder of the Premises, Tenant agrees that the remainder of the Premises is in good order and satisfactory condition. Landlord shall not be liable for a failure to deliver possession of the Premises or any other space due to the holdover or
unlawful possession of such space by another party, however Landlord shall use reasonable efforts to obtain possession of the space. The Rent Commencement Date for the space, in such event, shall be postponed until the date Landlord delivers
possession of the Premises to Tenant free from occupancy by any party. If Tenant takes possession of the Premises before the Substantial Completion date, such possession shall be subject to the terms and conditions of this Lease and Tenant shall pay
Rent (defined in Section 4.01) to Landlord for each day of possession before the Substantial Completion date. However, except for the cost of services requested by Tenant (e.g. freight elevator usage), Tenant shall not be required to pay Rent
for any days of possession before the Substantial Completion date during which Tenant, with the approval of Landlord, is in possession of the Premises for the sole purpose of performing improvements or installing furniture, equipment or other
personal property. Rent for the Premises shall commence on the date of Substantial Completion. If the 

  
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Termination Date does not fall on the last day of a calendar month, Landlord and Tenant may elect to adjust the Termination Date to the last day of the calendar month in which the Termination
Date occurs by the mutual execution of a commencement letter agreement setting forth such adjusted date. Notwithstanding anything to the contrary herein, the period of time commencing on Full Lease Execution and ending on the Rent Commencement Date
is considered to be a part of the Term hereof, and Tenant’s occupancy of the Existing Sublease Premises during such time period is subject to all of the terms and conditions of this Lease, provided, however, that this time period shall not be
included in the calculation of the Termination Date, which shall in all events be 60 months after the actual Rent Commencement Date, as provided in Section 3.01 above. 
 4. Rent. 
 4.01 Tenant shall pay Landlord, without any setoff or deduction,
unless expressly set forth in this Lease, all Base Rent and Additional Rent due for the Term (collectively referred to as “Rent”). “Additional Rent” means all sums (exclusive of Base Rent) that Tenant is required to
pay Landlord under this Lease. Tenant shall pay and be liable for all rental, sales and use taxes (but excluding income taxes), if any, imposed upon or measured by Rent. Base Rent and recurring monthly charges of Additional Rent shall be due and
payable in advance on the first day of each calendar month without notice or demand, provided that the installment of Base Rent for the first full calendar month of the Term, and the first monthly installment of Additional Rent for Expenses and
Taxes, shall be payable upon the execution of this Lease by Tenant. All other items of Rent shall be due and payable by Tenant on or before 30 days after billing by Landlord. Rent shall be made payable to the entity, and sent to the address,
Landlord designates and shall be made by good and sufficient check or by other means acceptable to Landlord. Tenant shall pay Landlord an administration fee equal to 5% of all past due Rent, provided that Tenant shall be entitled to a grace period
of 5 days for the first 2 late payments of Rent in a calendar year. In addition, past due Rent shall accrue interest at 12% per annum. Landlord’s acceptance of less than the correct amount of Rent shall be considered a payment on account
of the earliest Rent due. Rent for any partial month during the Term shall be prorated. No endorsement or statement on a check or letter accompanying payment shall be considered an accord and satisfaction. Tenant’s covenant to pay Rent is
independent of every other covenant in this Lease. 
 4.02 Tenant shall pay Tenant’s Pro Rata Share of Taxes and Expenses
in accordance with Exhibit B of this Lease. 
 5. Compliance with Laws; Use. 

The Premises shall be used for the Permitted Use and for no other use whatsoever. Tenant shall comply with all statutes, codes,
ordinances, orders, rules and regulations of any municipal or governmental entity whether in effect now or later, including the Americans with Disabilities Act (“Law(s)”), regarding the operation of Tenant’s business and the
use, condition, configuration and occupancy of the Premises. In addition, Tenant shall, at its sole cost and expense, promptly comply with any Laws that relate to the “Base Building” (defined below), but only to the extent such obligations
are triggered by Tenant’s use of the Premises, other than for general office use, or Alterations or improvements in the Premises performed or requested by Tenant. Landlord shall comply with all Laws relating to the Base Building, provided that
compliance with such Laws is not the responsibility of Tenant under this Lease, and provided further that Landlord’s failure to comply therewith would prohibit Tenant from obtaining or maintaining a certificate of occupancy (or its legal
equivalent) for the Premises, or would unreasonably and materially affect the safety of Tenant’s employees or create a significant health hazard for Tenant’s employees. “Base Building” shall include the structural portions
of the Building, the public restrooms and the Building mechanical, electrical and plumbing systems and equipment located in the internal core of the Building on the floor or floors on which the Premises are located. Tenant shall promptly provide
Landlord with copies of any notices it receives regarding an alleged violation of Law. As of the date hereof, Landlord has not received notice from any governmental agencies that the Building is in violation of Title III of the Americans with
Disabilities Act. Landlord, at its sole cost and expense (except to the extent properly included in Expenses), shall be responsible for correcting any violations of Title Ill of the Americans with Disabilities Act with respect to the Premises and
the Common Areas of the Building, provided that Landlord’s obligation with respect to the Premises shall be limited to violations that arise out of the Landlord Work and/or the condition of the Premises prior to the installation of any
furniture, equipment and other personal property of Tenant. Notwithstanding 

  
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the foregoing, Landlord shall have the right to contest any alleged violation in good faith, including, without limitation, the right to apply for and obtain a waiver or deferment of compliance,
the right to assert any and all defenses allowed by Law and the right to appeal any decisions, judgments or rulings to the fullest extent permitted by Law. Landlord, after the exhaustion of any and all rights to appeal or contest, will make all
repairs, additions, alterations or improvements necessary to comply with the terms of any final order or judgment. Notwithstanding the foregoing, Tenant, not Landlord, shall be responsible for the correction of any violations that arise out of or in
connection with any claims brought under any provision of the Americans with Disabilities Act other than Title Ill, the specific nature of Tenant’s business in the Premises (other than general office use), the acts or omissions of Tenant, its
agents, employees or contractors, Tenant’s arrangement of any furniture, equipment or other property in the Premises, any repairs, alterations, additions or improvements performed by or on behalf of Tenant (other than the Landlord Work) and any
design or configuration of the Premises specifically requested by Tenant after being informed that such design or configuration may not be in strict compliance with the ADA. Tenant shall comply with the rules and regulations of the Building attached
as Exhibit E and such other reasonable rules and regulations adopted by Landlord from time to time, including rules and regulations for the performance of Alterations (defined in Section 9). 

6. Security Deposit. 

The Security Deposit shall be delivered to Landlord upon the execution of this Lease by Tenant and held by Landlord without liability for
interest (unless required by Law) as security for the performance of Tenant’s obligations. The Security Deposit is not an advance payment of Rent or a measure of damages. Landlord may use all or a portion of the Security Deposit to satisfy past
due Rent or to cure any Default (defined in Section 18) by Tenant, or to satisfy any other loss or damage resulting from Tenant’s Default as provided in Section 19. If Landlord uses any portion of the Security Deposit, Tenant shall,
within 5 days after demand, restore the Security Deposit to its original amount. Landlord shall return any unapplied portion of the Security Deposit to Tenant within 45 days after the later to occur of: (a) determination of the final Rent due
from Tenant; or (b) the later to occur of the Termination Date or the date Tenant surrenders the Premises to Landlord in compliance with Section 25. Landlord may assign the Security Deposit to a successor or transferee and, following the
assignment, Landlord shall have no further liability for the return of the Security Deposit. Landlord shall not be required to keep the Security Deposit separate from its other accounts. Tenant hereby waives the provisions of Section 1950.7 of
the California Civil Code, or any similar or successor Laws now or hereinafter in effect. 
 7. Building Services. 

7.01 Landlord shall furnish Tenant with the following services: (a) water for use in the Base Building lavatories; (b) customary
heat and air conditioning in season during Building Service Hours, although Tenant shall have the right to receive HVAC service during hours other than Building Service Hours by paying Landlord’s then standard charge for additional HVAC service
and providing such prior notice as is reasonably specified by Landlord; (c) standard janitorial service on Business Days; (d) elevator service; (e) electricity in accordance with the terms and conditions in Section 7.02;
(f) access to the Building for Tenant and its employees 24 hours per day/7 days per week, subject to the terms of this Lease and such protective services or monitoring systems, if any, as Landlord may reasonably impose, including, without
limitation, sign-in procedures and/or presentation of identification cards; and (g) such other services as Landlord reasonably determines are necessary or appropriate for the Property. 

7.02 Electricity used by Tenant in the Premises shall by paid for by Tenant through inclusion in Expenses (except as provided for excess
usage). Without the consent of Landlord, Tenant’s use of electrical service shall not exceed, either in voltage, rated capacity, use beyond Building Service Hours or overall load, that which Landlord reasonably deems to be standard for the
Building. Landlord shall have the right to measure electrical usage by commonly accepted methods, including the installation of measuring devices such as submeters and check meters. If it is determined that Tenant is using excess electricity, Tenant
shall pay Landlord Additional Rent for the cost of such excess electrical usage and for the cost of purchasing and installing the measuring device(s). 

  
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 7.03 Landlord’s failure to furnish, or any interruption, diminishment or termination of
services due to the application of Laws, the failure of any equipment, the performance of repairs, improvements or alterations, utility interruptions or the occurrence of an event of Force Majeure (defined in Section 26.03) (collectively a
“Service Failure”) shall not render Landlord liable to Tenant, constitute a constructive eviction of Tenant, give rise to an abatement of Rent, nor relieve Tenant from the obligation to fulfill any covenant or agreement. However, if
the Premises, or a material portion of the Premises, are made untenantable for a period in excess of 3 consecutive Business Days as a result of a Service Failure that is reasonably within the control of Landlord to correct, then Tenant, as its sole
remedy, shall be entitled to receive an abatement of Rent payable hereunder during the period beginning on the 4th consecutive Business Day of the Service Failure and ending on the day the service has been restored. If the entire Premises have not
been rendered untenantable by the Service Failure, the amount of abatement shall be equitably prorated. 
 8. Leasehold Improvements.

 All improvements in and to the Premises, including any Alterations (defined in Section 9.03) (collectively,
“Leasehold Improvements”) shall remain upon the Premises at the end of the Term without compensation to Tenant, provided that Tenant, at its expense, in compliance with the National Electric Code or other applicable Law, shall
remove any Cable (defined in Section 9.01 below). In addition, Landlord, by written notice to Tenant at least 30 days prior to the Termination Date, may require Tenant, at its expense, to remove any Alterations (but not any portion of the
Landlord Work) that, in Landlord’s reasonable judgment, are of a nature that would require removal and repair costs that are materially in excess of the removal and repair costs associated with standard office improvements (the Cable and such
other items collectively are referred to as “Required Removables”). Required Removables shall include, without limitation, internal stairways, raised floors, personal baths and showers, vaults, rolling file systems and structural
alterations and modifications. The Required Removables shall be removed by Tenant before the Termination Date. Tenant shall repair damage caused by the installation or removal of Required Removables. If Tenant fails to perform its obligations in a
timely manner, Landlord may perform such work at Tenant’s expense. Tenant, at the time it requests approval for a proposed Alteration, may request in writing that Landlord advise Tenant whether the Alteration, or any portion thereof, is a
Required Removable. Within 10 days after receipt of Tenant’s request, Landlord shall advise Tenant in writing as to which portions of the alteration or other improvements are Required Removables. 

9. Repairs and Alterations. 
 9.01 Tenant shall periodically inspect the Premises to identify any conditions that are dangerous or in need of maintenance or repair. Tenant shall promptly provide Landlord with notice of any such
conditions. Tenant shall, at its sole cost and expense, perform all maintenance and repairs to the Premises that are not Landlord’s express responsibility under this Lease, and keep the Premises in good condition and repair, reasonable wear and
tear excepted. Tenant’s repair and maintenance obligations include, without limitation, repairs to: (a) floor covering; (b) interior partitions; (c) doors; (d) the interior side of demising walls; (e) electronic, fiber,
phone and data cabling and related equipment that is installed by or for the exclusive benefit of Tenant (collectively, “Cable”); (f) supplemental air conditioning units, kitchens, including hot water heaters, plumbing, and
similar facilities exclusively serving Tenant; and (g) Alterations. Subject to the terms of Section 15 below, to the extent Landlord is not reimbursed by insurance proceeds, Tenant shall reimburse Landlord for the cost of repairing damage
to the Building caused by the acts of Tenant, Tenant Related Parties and their respective contractors and vendors. If Tenant fails to make any repairs to the Premises for more than 30 days after notice from Landlord (although notice shall not be
required in an emergency), Landlord may make the repairs, and Tenant shall pay the reasonable cost of the repairs, together with an administrative charge in an amount equal to 5% of the cost of the repairs. 

9.02 Landlord shall keep and maintain in good repair and working order and perform maintenance upon the: (a) structural elements of
the Building; (b) mechanical (including HVAC), electrical, plumbing and fire/life safety systems serving the Building in general; (c) Common Areas; (d) roof of the Building; (e) exterior windows of the Building; and
(f) elevators serving the Building. Landlord shall promptly make repairs for which Landlord is responsible. Tenant hereby waives any and all rights under and benefits of subsection 1 of Section 1932, and Sections 1941 and 1942 of the
California Civil Code, or any similar or successor Laws now or hereinafter in effect. 

  
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 9.03 Tenant shall not make alterations, repairs, additions or improvements or install any
Cable (collectively referred to as “Alterations”) without first obtaining the written consent of Landlord in each instance, which consent shall not be unreasonably withheld or delayed. However, Landlord’s consent shall not be
required for any Alteration that satisfies all of the following criteria (a “Cosmetic Alteration”): (a) is of a cosmetic nature such as painting, wallpapering, hanging pictures and installing carpeting; (b) is not visible
from the exterior of the Premises or Building; (c) will not affect the Base Building; and (d) does not require work to be performed inside the walls or above the ceiling of the Premises. Cosmetic Alterations shall be subject to all the
other provisions of this Section 9.03. Prior to starting work, Tenant shall furnish Landlord with plans and specifications; names of contractors reasonably acceptable to Landlord (provided that Landlord may designate specific contractors with
respect to Base Building); required permits and approvals; evidence of contractor’s and subcontractor’s insurance in amounts reasonably required by Landlord and naming Landlord as an additional insured; and any security for performance in
amounts reasonably required by Landlord. Material changes to the plans and specifications must also be submitted to Landlord for its approval. Alterations shall be constructed in a good and workmanlike manner using materials of a quality reasonably
approved by Landlord. Tenant shall reimburse Landlord for any sums paid by Landlord for third party examination of Tenant’s plans for non-Cosmetic Alterations. In addition, Tenant shall pay Landlord a fee for Landlord’s oversight and
coordination of any non- Cosmetic Alterations equal to 5% of the cost of the non-Cosmetic Alterations. Upon completion, Tenant shall furnish “as-built” plans for non-Cosmetic Alterations, completion affidavits and full and final waivers of
lien. Landlord’s approval of an Alteration shall not be deemed a representation by Landlord that the Alteration complies with Law. 
 10.
Entry by Landlord. 
 Landlord may enter the Premises to inspect, show or clean the Premises or to perform or facilitate
the performance of repairs, alterations or additions to the Premises or any portion of the Building. Except in emergencies or to provide Building services, Landlord shall use reasonable efforts to provide Tenant with at least 24 hours prior verbal
notice of entry and shall use reasonable efforts to minimize any interference with Tenant’s use of the Premises. If reasonably necessary, Landlord may temporarily close all or a portion of the Premises to perform repairs, alterations and
additions. However, except in emergencies, Landlord will not close the Premises if the work can reasonably be completed on weekends and after Building Service Hours. Entry by Landlord shall not constitute a constructive eviction or entitle Tenant to
an abatement or reduction of Rent. Notwithstanding the foregoing, except in emergency situations as determined by Landlord, Landlord shall exercise reasonable efforts to minimize any interference with the conduct of the business of Tenant in the
Premises. However, the foregoing shall not require Landlord to perform work after Normal Business Hours unless Tenant agrees to reimburse Landlord for the extra cost incurred in connection with such work which exceeds the cost for such work which
would have been incurred had it been performed during Normal Business Hours. 
 11. Assignment and Subletting. 

11.01 Except in connection with a Business Transfer (defined in Section 11.04), Tenant shall not assign, sublease, transfer or
encumber any interest in this Lease or allow any third party to use any portion of the Premises (collectively or individually, a “Transfer”) without the prior written consent of Landlord, which consent shall not be unreasonably
withheld, conditioned or delayed if Landlord does not exercise its recapture rights under Section 11.02. Without limitation, it is agreed that Landlord’s consent shall not be considered unreasonably withheld if the proposed transferee is
an occupant of the Building or is the proposed transferee, whether or not an occupant of the Building, is in discussions with Landlord regarding the leasing of space within the Building. If the entity(ies) which directly or indirectly controls the
voting shares/rights of Tenant changes at any time, such change of ownership or control shall constitute a Transfer unless Tenant is an entity whose outstanding stock is listed on a recognized securities exchange or if at least 80% of its voting
stock is owned by another entity, the voting stock of which is so listed. Tenant hereby waives the provisions of Section 1995.310 of the California Civil Code, or any similar or successor Laws, now or hereinafter in effect, and all other
remedies, including, without limitation, any right at law or equity to terminate this Lease, on its 

  
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own behalf and, to the extent permitted under all applicable Laws, on behalf of the proposed transferee. Any Transfer in violation of this Section shall, at Landlord’s option, be deemed a
Default by Tenant as described in Section 18, and shall be voidable by Landlord. In no event shall any Transfer, including a Business Transfer, release or relieve Tenant from any obligation under this Lease, and Tenant shall remain primarily
liable for the performance of the tenant’s obligations under this Lease, as amended from time to time. 
 11.02 Tenant
shall provide Landlord with financial statements for the proposed transferee, a fully executed copy of the proposed assignment, sublease or other Transfer documentation and such other information as Landlord may reasonably request. Within 15
Business Days after receipt of the required information and documentation, Landlord shall either: (a) consent to the Transfer by execution of a consent agreement in a form reasonably designated by Landlord; (b) reasonably refuse to consent
to the Transfer in writing; or (c) in the event of an assignment of this Lease or subletting of more than 30% of the Rentable Square Footage of the Premises for more than 50% of the remaining Term (excluding unexercised options), recapture the
portion of the Premises that Tenant is proposing to Transfer. If Landlord exercises its right to recapture, this Lease shall automatically be amended (or terminated if the entire Premises is being assigned or sublet) to delete the applicable portion
of the Premises effective on proposed effective date of the Transfer, although Landlord may require Tenant to execute a reasonable amendment or other document reflecting such reduction or termination. Tenant shall pay Landlord a review fee of
$1,500.00 for Landlord’s review of any requested Transfer. 
 11.03 Tenant shall pay Landlord 50% of all rent and other
consideration which Tenant receives as a result of a Transfer that is in excess of the Rent payable to Landlord for the portion of the Premises and Term covered by the Transfer. Tenant shall pay Landlord for Landlord’s share of the excess
within 30 days after Tenant’s receipt of the excess. Tenant may deduct from the excess, on a straight-line basis, all reasonable and customary expenses directly incurred by Tenant attributable to the Transfer. If Tenant is in Default, Landlord
may require that all sublease payments be made directly to Landlord, in which case Tenant shall receive a credit against Rent in the amount of Tenant’s share of payments received by Landlord. 

11.04 Tenant may assign this Lease to a successor to Tenant by merger, consolidation or the purchase of substantially all of
Tenant’s assets, or assign this Lease or sublet all or a portion of the Premises to an Affiliate (defined below), without the consent of Landlord, provided that all of the following conditions are satisfied (a “Business
Transfer”): (a) Tenant must not be in Default; (b) Tenant must give Landlord written notice at least 15 Business Days before such Transfer, and (c) if such Transfer will result from a merger or consolidation of Tenant with
another entity, then the Credit Requirement (defined below) must be satisfied. Tenant’s notice to Landlord shall include information and documentation evidencing the Business Transfer and showing that each of the above conditions has been
satisfied. If requested by Landlord, Tenant’s successor shall sign a commercially reasonable form of assumption agreement. “Affiliate” shall mean an entity controlled by, controlling or under common control with Tenant. The
“Credit Requirement” shall be deemed satisfied if, as of the date immediately preceding the date of the Transfer, the financial strength of the entity with which Tenant is to merge or consolidate is not less than that of Tenant, as
determined (x) based on credit ratings of such entity and Tenant by both Moody’s and Standard & Poor’s (or by either such agency alone, if applicable ratings by the other agency do not exist), or (y) if such credit
ratings do not exist, then in accordance with Moody’s KMV RiskCalc (i.e., the on-line software tool offered by Moody’s for analyzing credit risk) based on CFO-certified financial statements for such entity and Tenant covering their last
two fiscal years ending before the Transfer. 
 12. Liens. 
 Tenant shall not permit mechanics’ or other liens to be placed upon the Property, Premises or Tenant’s leasehold interest in connection with any work or service done or purportedly done by or
for the benefit of Tenant or its transferees. Tenant shall give Landlord notice at least 15 days prior to the commencement of any work in the Premises to afford Landlord the opportunity, where applicable, to post and record notices of
non-responsibility. Tenant, within 10 days of notice from Landlord, shall fully discharge any lien by settlement, by bonding or by insuring over the lien in the manner prescribed by the applicable lien Law and, if Tenant fails to do so, Tenant shall
be deemed in Default under this Lease and, in addition to any other remedies available to Landlord as a result of such Default by Tenant. Landlord, at its option, may bond, insure over or otherwise discharge the lien. Tenant shall reimburse Landlord
for any amount paid by Landlord, including, without limitation, reasonable attorneys’ fees. 

  
 9 








 13. Indemnity and Waiver of Claims. 

Except to the extent caused by the negligence or willful misconduct of Landlord or any Landlord Related Parties (defined below), Tenant
shall indemnify, defend and hold Landlord and Landlord Related Parties harmless against and from all liabilities, obligations, damages, penalties, claims, actions, costs, charges and expenses, including, without limitation, reasonable
attorneys’ fees and other professional fees (if and to the extent permitted by Law) (collectively referred to as “Losses”), which may be imposed upon, incurred by or asserted against Landlord or any of the Landlord Related
Parties by any third party and arising out of or in connection with any damage or injury occurring in the Premises or any acts or omissions (including violations of Law) of Tenant, the Tenant Related Parties (defined below) or any of Tenant’s
transferees, contractors or licensees. Except to the extent caused by the negligence or willful misconduct of Tenant or any Tenant Related Parties, Landlord shall indemnify, defend and hold Tenant, its trustees, members, principals, beneficiaries,
partners, officers, directors, employees and agents (“Tenant Related Parties”) harmless against and from all Losses which may be imposed upon, incurred by or asserted against Tenant or any of the Tenant Related Parties by any third
party and arising out of or in connection with the acts or omissions (including violations of Law) of Landlord or the Landlord Related Parties. Tenant hereby waives all claims against and releases Landlord and its trustees, members, principals,
beneficiaries, partners, officers, directors, employees, Mortgagees (defined in Section 23) and agents (the “Landlord Related Parties”) from all claims for any injury to or death of persons, damage to property or business loss
in any manner related to (a) Force Majeure, (b) acts of third parties, (c) the bursting or leaking of any tank, water closet, drain or other pipe, (d) the inadequacy or failure of any security or protective services, personnel or
equipment, or (e) any matter not within the reasonable control of Landlord. 
 14. Insurance. 

Tenant shall maintain the following insurance (“Tenant’s Insurance”): (a) Commercial General Liability
Insurance applicable to the Premises and its appurtenances providing, on an occurrence basis, a minimum combined single limit of $2,000,000.00; (b) Property/Business Interruption Insurance written on an All Risk or Special Cause of Loss Form,
including earthquake sprinkler leakage, at replacement cost value and with a replacement cost endorsement covering all of Tenant’s business and trade fixtures, equipment, movable partitions, furniture, merchandise and other personal property
within the Premises (“Tenant’s Property”) and any Leasehold Improvements performed by or for the benefit of Tenant; (c) Workers’ Compensation Insurance in amounts required by Law; and (d) Employers Liability
Coverage of at least $1,000,000.00 per occurrence. Any company writing Tenant’s insurance shall have an A.M. Best rating of not less than AVIII. All Commercial General Liability Insurance policies shall name as additional insureds Landlord (or
its successors and assignees), the managing agent for the Building (or any successor), EOP Operating Limited Partnership, Equity Office Properties Trust and their respective members, principals, beneficiaries, partners, officers, directors,
employees, and agents, and other designees of Landlord and its successors as the interest of such designees shall appear. In addition, Landlord shall be named as a loss payee with respect to Property/Business Interruption Insurance on the Leasehold
Improvements. All policies of Tenant’s Insurance shall contain endorsements that the insurer(s) shall give Landlord and its designees at least 30 days’ advance written notice of any cancellation, termination, material change or lapse of
insurance. Tenant shall provide Landlord with a certificate of insurance evidencing Tenant’s insurance prior to the earlier to occur of the date of Full Lease Execution or the date Tenant is provided with possession of the Premises, and
thereafter as necessary to assure that Landlord always has current certificates evidencing Tenant’s Insurance. So long as the same is available at commercially reasonable rates, Landlord shall maintain so called All Risk property insurance on
the Building at replacement cost value as reasonably estimated by Landlord, together with such other insurance coverage as Landlord, in its reasonable judgment, may elect to maintain. 
 15. Subrogation. 
 Landlord and Tenant hereby waive and shall cause their
respective insurance carriers to waive any and all rights of recovery, claims, actions or causes of action against the other for any 

  
 10 









 
loss or damage with respect to Tenant’s Property, Leasehold Improvements, the Building, the Premises, or any contents thereof, including rights, claims, actions and causes of action based on
negligence, which loss or damage is (or would have been, had the insurance required by this Lease been carried) covered by insurance. For the purposes of this waiver, any deductible with respect to a party’s insurance shall be deemed covered by
and recoverable by such party under valid and collectable policies of insurance. 
 16. Casualty Damage. 

16.01 If all or any portion of the Premises becomes untenantable by fire or other casualty to the Premises (collectively a
“Casualty”), Landlord, with reasonable promptness, shall cause a general contractor selected by Landlord to provide Landlord and Tenant with a written estimate of the amount of time required using standard working methods to
Substantially Complete the repair and restoration of the Premises and any Common Areas necessary to provide access to the Premises (“Completion Estimate”). If the Completion Estimate Indicates that the Premises or any Common Areas
necessary to provide access to the Premises cannot be made tenantable within 270 days from the date the repair is started, then either party shall have the right to terminate this Lease upon written notice to the other within 10 days after receipt
of the Completion Estimate. Tenant, however, shall not have the right to terminate this Lease if the Casualty was caused by the negligence or intentional misconduct of Tenant or any Tenant Related Parties. In addition, Landlord, by notice to Tenant
within 90 days after the date of the Casualty, shall have the right to terminate this Lease if: (1) the Premises have been materially damaged and there is less than 2 years of the Term remaining on the date of the Casualty; (2) any
Mortgagee requires that the insurance proceeds be applied to the payment of the mortgage debt; or (3) a material uninsured loss to the Building or Premises occurs. 
 16.02 If this Lease is not terminated, Landlord shall promptly and diligently, subject to reasonable delays for insurance adjustment or other matters beyond Landlord’s reasonable control, restore the
Premises and Common Areas. Such restoration shall be to substantially the same condition that existed prior to the Casualty, except for modifications required by Law or any other modifications to the Common Areas deemed desirable by Landlord. Upon
notice from Landlord, Tenant shall assign or endorse over to Landlord (or to any party designated by Landlord) all property insurance proceeds payable to Tenant under Tenant’s Insurance with respect to any Leasehold Improvements performed by or
for the benefit of Tenant; provided if the estimated cost to repair such Leasehold Improvements exceeds the amount of insurance proceeds received by Landlord from Tenant’s Insurance carrier, Landlord shall give Tenant notice as to the excess
cost of such repairs, and Tenant shall have 3 Business Days in which to determine and to notify Landlord whether it will (i) fund such excess costs, or (ii) will provide Landlord with revised plans to complete the repairs using only the
amount of insurance proceeds received by Landlord from Tenant’s insurance carrier. Any excess costs required shall be paid by Tenant to Landlord prior to Landlord’s commencement of repairs. Within 15 days of demand, Tenant shall also pay
Landlord for any additional excess costs that are determined during the performance of the repairs. In no event shall Landlord be required to spend more for the restoration than the proceeds received by Landlord, whether insurance proceeds or
proceeds from Tenant. Landlord shall not be liable for any inconvenience to Tenant, or injury to Tenant’s business resulting in any way from the Casualty or the repair thereof. Provided that Tenant is not in Default, during any period of time
that all or a material portion of the Premises is rendered untenantable as a result of a Casualty, the Rent shall abate for the portion of the Premises that is untenantable and not used by Tenant. 

16.03 The provisions of this Lease, including this Section 16, constitute an express agreement between Landlord and Tenant with
respect to any and all damage to, or destruction of, all or any part of the Premises or the Property, and any Laws, including, without limitation, Sections 1932(2) and 1933(4) of the California Civil Code, with respect to any rights or obligations
concerning damage or destruction in the absence of an express agreement between the parties, and any similar or successor Laws now or hereinafter in effect, shall have no application to this Lease or any damage or destruction to all or any part of
the Premises or the Property. 
 17. Condemnation. 
 Either party may terminate this Lease if any material part of the Premises is taken or condemned for any public or quasi-public use under Law, by eminent domain or private


  
 11 









 
purchase in lieu thereof (a “Taking”). Landlord shall also have the right to terminate this Lease if there is a Taking of any portion of the Building or Property which would have
a material adverse effect on Landlord’s ability to profitably operate the remainder of the Building. The terminating party shall provide written notice of termination to the other party within 45 days after it first receives notice of the
Taking. The termination shall be effective as of the effective date of any order granting possession to, or vesting legal title in, the condemning authority. If this Lease is not terminated, Base Rent and Tenant’s Pro Rata Share shall be
appropriately adjusted to account for any reduction in the square footage of the Building or Premises. All compensation awarded for a Taking shall be the property of Landlord. The right to receive compensation or proceeds are expressly waived by
Tenant, however, Tenant may file a separate claim for Tenant’s Property and Tenant’s reasonable relocation expenses, provided the filing of the claim does not diminish the amount of Landlord’s award. If only a part of the Premises is
subject to a Taking and this Lease is not terminated, Landlord, with reasonable diligence, will restore the remaining portion of the Premises as nearly as practicable to the condition immediately prior to the Taking. Tenant hereby waives any and all
rights it might otherwise have pursuant to Section 1265.130 of the California Code of Civil Procedure, or any similar or successor Laws. 

18. Events of Default. 

In addition to any other default specifically described in this Lease, each of the following occurrences shall be a
“Default”: (a) Tenant’s failure to pay any portion of Rent when due, if the failure continues for 3 days after written notice to Tenant (“Monetary Default”); (b) Tenant’s failure (other than a
Monetary Default) to comply with any term, provision, condition or covenant of this Lease, if the failure is not cured within 30 days after written notice to Tenant provided, however, if Tenant’s failure to comply cannot reasonably be cured
within 10 days, Tenant shall be allowed additional time (not to exceed 90 days) as is reasonably necessary to cure the failure so long as Tenant begins the cure within 30 days and diligently pursues the cure to completion; (c) Tenant permits a
Transfer without Landlord’s required approval or otherwise in violation of Section 11 of this Lease; (d) Tenant or any Guarantor becomes insolvent, makes a the transfer in fraud of creditors, makes an assignment for the benefit of
creditors, admits in writing its inability to pay its debts when due or forfeits or loses its right to conduct business; (e) the leasehold estate is taken by process or operation of Law; (f) in the case of any ground floor or retail
Tenant, Tenant does not take possession of or abandons or vacates all or any portion of the Premises; or (g) Tenant is in default beyond any notice and cure period under any other lease or agreement with Landlord at the Building or Property. If
Landlord provides Tenant with notice of Tenant’s failure to comply with any specific provision of this Lease on 3 separate occasions during any 12 month period, Tenant’s subsequent violation of such provision shall, at Landlord’s
option, be an incurable Default by Tenant. All notices sent under this Section shall be in satisfaction of, and not in addition to, notice required by Law. 
 19. Remedies. 
 19.01 Upon the occurrence of any Default under this Lease,
whether enumerated in Section 18 or not, Landlord shall have the option to pursue any one or more of the following remedies without any notice (except as expressly prescribed herein) or demand whatsoever (and without limiting the generality of
the foregoing, Tenant hereby specifically waives notice and demand for payment of Rent or other obligations, except for those notices specifically required pursuant to the terms of Section 18 or this Section 19, and waives any and all
other notices or demand requirements imposed by applicable law): 
  

	(a)	Terminate this Lease and Tenant’s right to possession of the Premises and recover from Tenant an award of damages equal to the sum of the following:


  

	 	(i)	The Worth at the Time of Award of the unpaid Rent which had been earned at the time of termination; 


 

	 	(ii)	The Worth at the Time of Award of the amount by which the unpaid Rent which would have been earned after termination until the time of award exceeds the amount of such
Rent loss that Tenant proves could have been reasonably avoided; 


  
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	 	(iii)	The Worth at the Time of Award of the amount by which the unpaid Rent for the balance of the Term after the time of award exceeds the amount of such Rent loss that
Tenant proves could be reasonably avoided; 

  

	 	(iv)	Any other amount necessary to compensate Landlord for all the detriment either proximately caused by Tenant’s failure to perform Tenant’s obligations under
this Lease or which in the ordinary course of things would be likely to result therefrom; and 

  

	 	(v)	All such other amounts in addition to or in lieu of the foregoing as may be permitted from time to time under applicable law. 


The “Worth at the Time of Award” of the amounts referred to in parts (i) and (ii) above, shall be computed by
allowing interest at the lesser of a per annum rate equal to: (A) the greatest per annum rate of interest permitted from time to time under applicable law, or (B) the Prime Rate plus 5%. For purposes hereof, the “Prime
Rate” shall be the per annum interest rate publicly announced as its prime or base rate by a federally insured bank selected by Landlord in the State of California. The “Worth at the Time of Award” of the amount referred to
in part (iii), above, shall be computed by discounting such amount at the discount rate of the Federal Reserve Bank of San Francisco at the time of award plus 1%; 
  

	(b)	Employ the remedy described in California Civil Code § 1951.4 (Landlord may continue this Lease in effect after Tenant’s breach and abandonment and recover
Rent as it becomes due, if Tenant has the right to sublet or assign, subject only to reasonable limitations); or 

  

	(c)	Notwithstanding Landlord’s exercise of the remedy described in California Civil Code § 1951.4 in respect of an event or events of default, at such time
thereafter as Landlord may elect in writing, to terminate this Lease and Tenant’s right to possession of the Premises and recover an award of damages as provided above in Paragraph 19.01(a). 


19.02 The subsequent acceptance of Rent hereunder by Landlord shall not be deemed to be a waiver of any preceding breach by Tenant of any
term, covenant or condition of this Lease, other than the failure of Tenant to pay the particular Rent so accepted, regardless of Landlord’s knowledge of such preceding breach at the time of acceptance of such Rent. No waiver by Landlord of any
breach hereof shall be effective unless such waiver is in writing and signed by Landlord. 
 19.03 TENANT HEREBY WAIVES ANY AND
ALL RIGHTS CONFERRED BY SECTION 3275 OF THE CIVIL CODE OF CALIFORNIA AND BY SECTIONS 1174 (c) AND 1179 OF THE CODE OF CIVIL PROCEDURE OF CALIFORNIA AND ANY AND ALL OTHER LAWS AND RULES OF LAW FROM TIME TO TIME IN EFFECT DURING THE LEASE TERM
PROVIDING THAT TENANT SHALL HAVE ANY RIGHT TO REDEEM, REINSTATE OR RESTORE THIS LEASE FOLLOWING ITS TERMINATION BY REASON OF TENANT’S BREACH. TENANT ALSO HEREBY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, THE RIGHT TO TRIAL BY JURY IN ANY
LITIGATION ARISING OUT OF OR RELATING TO THIS LEASE. 
 19.04 No right or remedy herein conferred upon or reserved to Landlord
is intended to be exclusive of any other right or remedy, and each and every right and remedy shall be cumulative and in addition to any other right or remedy given hereunder or now or hereafter existing by agreement, applicable law or in equity. In
addition to other remedies provided in this Lease, Landlord shall be entitled, to the extent permitted by applicable law, to injunctive relief, or to a decree compelling performance of any of the covenants, agreements, conditions or provisions of
this Lease, or to any other remedy allowed to Landlord at law or in equity. Forbearance by Landlord to enforce one or more of the remedies herein provided upon an event of default shall not be deemed or construed to constitute a waiver of such
default. 
 19.05 If Tenant is in Default of any of its non-monetary obligations under the Lease, Landlord shall have the right
to perform such obligations. Tenant shall reimburse Landlord for the cost of such performance upon demand together with an administrative charge equal to 10% of the cost of the work performed by Landlord. 

  
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 19.06 This Section 19 shall be enforceable to the maximum extent such enforcement is
not prohibited by applicable law, and the unenforceability of any portion thereof shall not thereby render unenforceable any other portion. 

20. Limitation of Liability. 
 NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED IN THIS LEASE. THE LIABILITY OF LANDLORD (AND OF ANY SUCCESSOR LANDLORD) SHALL BE LIMITED TO THE LESSER OF (A) THE INTEREST OF LANDLORD IN THE
PROPERTY, OR (B) THE EQUITY INTEREST LANDLORD WOULD HAVE IN THE PROPERTY IF THE PROPERTY WERE ENCUMBERED BY THIRD PARTY DEBT IN AN AMOUNT EQUAL TO 70% OF THE VALUE OF THE PROPERTY. TENANT SHALL LOOK SOLELY TO LANDLORD’S INTEREST IN THE
PROPERTY FOR THE RECOVERY OF ANY JUDGMENT OR AWARD AGAINST LANDLORD OR ANY LANDLORD RELATED PARTY. NEITHER LANDLORD NOR ANY LANDLORD RELATED PARTY SHALL BE PERSONALLY LIABLE FOR ANY JUDGMENT OR DEFICIENCY, AND IN NO EVENT SHALL LANDLORD OR ANY
LANDLORD RELATED PARTY BE LIABLE TO TENANT FOR ANY LOST PROFIT, DAMAGE TO OR LOSS OF BUSINESS OR ANY FORM OF SPECIAL, INDIRECT OR CONSEQUENTIAL DAMAGE. BEFORE FILING SUIT FOR AN ALLEGED DEFAULT BY LANDLORD, TENANT SHALL GIVE LANDLORD AND THE
MORTGAGEE(S) WHOM TENANT HAS BEEN NOTIFIED HOLD MORTGAGES (DEFINED IN SECTION 23 BELOW), NOTICE AND REASONABLE TIME TO CURE THE ALLEGED DEFAULT. 
 21. Intentionally Omitted. 
 22. Holding Over. 

If Tenant fails to surrender all or any part of the Premises at the termination of this Lease, occupancy of the Premises after termination
shall be that of a tenancy at sufferance. Tenant’s occupancy shall be subject to all the terms and provisions of this Lease, and Tenant shall pay an amount (on a per month basis without reduction for partial months during the holdover) equal to
150% of the sum of the Base Rent and 100% of the Additional Rent due for the period immediately preceding the holdover. No holdover by Tenant or payment by Tenant after the termination of this Lease shall be construed to extend the Term or prevent
Landlord from immediate recovery of possession of the Premises by summary proceedings or otherwise. If Landlord is unable to deliver possession of the Premises to a new tenant or to perform improvements for a new tenant as a result of Tenant’s
holdover and Tenant fails to vacate the Premises within 15 days after notice from Landlord, Tenant shall be liable for all damages that Landlord suffers from the holdover. 
 23. Subordination to Mortgages; Estoppel Certificate. 
 Tenant accepts this
Lease subject and subordinate to any mortgage(s), deed(s) of trust, ground lease(s) or other lien(s) now or subsequently arising upon the Premises, the Building or the Property, and to renewals, modifications, refinancings and extensions thereof
(collectively referred to as a “Mortgage”). The party having the benefit of a Mortgage shall be referred to as a “Mortgagee”. This clause shall be self-operative, but upon request from a Mortgagee, Tenant shall
execute a commercially reasonable subordination agreement in favor of the Mortgagee. As an alternative, a Mortgagee shall have the right at any time to subordinate its Mortgage to this Lease. Upon request, Tenant, without charge, shall attorn to any
successor to Landlord’s interest in this Lease. Landlord and Tenant shall each, within 10 days after receipt of a written request from the other, execute and deliver a commercially reasonable estoppel certificate to those parties as are
reasonably requested by the other (including a Mortgagee or prospective purchaser). Without limitation, such estoppel certificate may include a certification as to the status of this Lease, the existence of any defaults and the amount of Rent that
is due and payable. Notwithstanding the foregoing, upon written request by Tenant, Landlord will use reasonable efforts to obtain a non-disturbance, subordination and attornment agreement from Landlord’s then current Mortgagee on such
Mortgagee’s then current standard form of agreement. “Reasonable efforts” of Landlord shall not require Landlord to incur any cost, expense or 

  
 14 









 
liability to obtain such agreement, it being agreed that Tenant shall be responsible for any fee or review costs charged by the Mortgagee. Upon request of Landlord, Tenant will execute the
Mortgagee’s form of non-disturbance, subordination and attornment agreement and return the same to Landlord for execution by the Mortgagee. Landlord’s failure to obtain a non-disturbance, subordination and attornment agreement for Tenant
shall have no effect on the rights, obligations and liabilities of Landlord and Tenant or be considered to be a default by Landlord hereunder. 

24. Notice. 
 All
demands, approvals, consents or notices (collectively referred to as a “notice”) shall be in writing and delivered by hand or sent by registered or certified mail with return receipt requested or sent by overnight or same day
courier service at the party’s respective Notice Address(es) set forth in Section 1. Each notice shall be deemed to have been received on the earlier to occur of actual delivery or the date on which delivery is refused, or, if Tenant has
vacated the Premises or any other Notice Address of Tenant without providing a new Notice Address, 3 days after notice is deposited in the U.S. mail or with a courier service in the manner described above. Either party may, at any time, change its
Notice Address (other than to a post office box address) by giving the other party written notice of the new address. 
 25. Surrender of
Premises. 
 At the termination of this Lease or Tenant’s right of possession, Tenant shall remove Tenant’s
Property from the Premises, and quit and surrender the Premises to Landlord, broom clean, and in good order, condition and repair, ordinary wear and tear, or damage which Landlord is obligated to repair hereunder excepted. If Tenant fails to remove
any of Tenant’s Property within 2 days after termination of this Lease or Tenant’s right to possession, Landlord, at Tenant’s sole cost and expense, shall be entitled (but not obligated) to remove and store Tenant’s Property.
Landlord shall not be responsible for the value, preservation or safekeeping of Tenant’s Property. Tenant shall pay Landlord, upon demand, the expenses and storage charges incurred. If Tenant fails to remove Tenant’s Property from the
Premises or storage, within 30 days after notice, Landlord may deem all or any part of Tenant’s Property to be abandoned and title to Tenant’s Property shall vest in Landlord. 
 26. Miscellaneous. 
 26.01 This Lease shall be interpreted and enforced in
accordance with the Laws of the state or commonwealth in which the Building is located and Landlord and Tenant hereby irrevocably consent to the jurisdiction and proper venue of such state or commonwealth, If any term or provision of this Lease
shall to any extent be void or unenforceable, the remainder of this Lease shall not be affected. If there is more than one Tenant or if Tenant is comprised of more than one party or entity, the obligations imposed upon Tenant shall be joint and
several obligations of all the parties and entities, and requests or demands from any one person or entity comprising Tenant shall be deemed to have been made by all such persons or entities. Notices to any one person or entity shall be deemed to
have been given to all persons and entities. Tenant represents and warrants to Landlord that each individual executing this Lease on behalf of Tenant is authorized to do so on behalf of Tenant and that Tenant is not, and the entities or individuals
constituting Tenant or which may own or control Tenant or which may be owned or controlled by Tenant are not, (i) in violation of any laws relating to terrorism or money laundering, or (ii) among the individuals or entities identified on
any list compiled pursuant to Executive Order 13224 for the purpose of identifying suspected terrorists or on the most current list published by the U.S. Treasury Department Office of Foreign Assets Control at its official website,
http://wvvw.treas.gov/ofacitllsdn.pdf or any replacement website or other replacement official publication of such list. 

26.02 If either party institutes a suit against the other for violation of or to enforce any covenant, term or condition of this Lease,
the prevailing party shall be entitled to reimbursement of all of its costs and expenses, including, without limitation, reasonable attorneys’ fees. Landlord and Tenant hereby waive any right to trial by jury in any proceeding based upon a
breach of this Lease. No failure by either party to declare a default immediately upon its occurrence, nor any delay by either party in taking action for a default, nor Landlord’s acceptance of Rent with knowledge of a default by Tenant, shall
constitute a waiver of the default, nor shall it constitute an estoppel. 

  
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 26.03 Whenever a period of time is prescribed for the taking of an action by Landlord or
Tenant (other than the payment of the Security Deposit or Rent), the period of time for the performance of such action shall be extended by the number of days that the performance is actually delayed due to strikes, acts of God, shortages of labor
or materials, war, terrorist acts, civil disturbances and other causes beyond the reasonable control of the performing party (“Force Majeure”). 
 26.04 Landlord shall have the right to transfer and assign, in whole or in part, all of its rights and obligations under this Lease and in the Building and Property. Upon transfer Landlord shall be
released from any further obligations hereunder and Tenant agrees to look solely to the successor in interest of Landlord for the performance of such obligations, provided that, any successor pursuant to a voluntary, third party transfer (but not as
part of an involuntary transfer resulting from a foreclosure or deed in lieu thereof) shall have assumed Landlord’s obligations under this Lease. 
 26.05 Landlord has delivered a copy of this Lease to Tenant for Tenant’s review only and the delivery of it does not constitute an offer to Tenant or an option. Tenant represents that it has dealt
directly with and only with the Broker as a broker in connection with this Lease. Tenant shall indemnify and hold Landlord and the Landlord Related Parties harmless from all claims of any other brokers claiming to have represented Tenant in
connection with this Lease. Landlord shall indemnify and hold Tenant and the Tenant Related Parties harmless from all claims of any brokers claiming to have represented Landlord in connection with this Lease. Equity Office Properties Management
Corp. (“EOPMC”) is an affiliate of Landlord and represents only the Landlord in this transaction. Any assistance rendered by any agent or employee of EOPMC in connection with this Lease or any subsequent amendment or modification
hereto has been or will be made as an accommodation to Tenant solely in furtherance of consummating the transaction on behalf of Landlord, and not as agent for Tenant. 
 26.06 Time is of the essence with respect to Tenant’s exercise of any expansion, renewal or extension rights granted to Tenant. The expiration of the Term, whether by lapse of time, termination or
otherwise, shall not relieve either party of any obligations which accrued prior to or which may continue to accrue after the expiration or termination of this Lease. 
 26.07 Tenant may peacefully have, hold and enjoy the Premises, subject to the terms of this Lease, provided Tenant pays the Rent and fully performs all of its covenants and agreements This covenant shall
be binding upon Landlord and its successors only during its or their respective periods of ownership of the Building. 
 26.08
This Lease does not grant any rights to light or air over or about the Building. Landlord excepts and reserves exclusively to itself any and all rights not specifically granted to Tenant under this Lease. This Lease constitutes the entire agreement
between the parties and supersedes all prior agreements and understandings related to the Premises, including all lease proposals, letters of intent and other documents. Neither party is relying upon any warranty, statement or representation not
contained in this Lease. This Lease may be modified only by a written agreement signed by an authorized representative of Landlord and Tenant. 

  
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 Landlord and Tenant have executed this Lease as of the day and year first above written.

 LANDLORD: 
 CA-EMERYVILLE
PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership 
  

							
	By:	 	 EOM GP, L.L.C., a Delaware limited liability

company, its general partner

			
		 	By:	 	 Equity Office Management, L.L.C.,
 a Delaware limited liability company,

its non-member manager

				
		 		 	By:	 	/s/ Kenneth J. Churich
		 		 	Name:	 	Kenneth J. Churich
		 		 	Title:	 	Vice President-Leasing

 TENANT: 
  

			
	 EXPONENTIAL INTERACTIVE, INC.
 a California corporation

		
	By:	 	/s/ John R. Rettig
	Name:	 	John R. Rettig
	Title:	 	CFO

  

			
		
	By:	 	 
	Name:	 	 
	Title:	 	 

 Tenant’s Tax ID Number (SSN or FEIN): 
 94-3370688 
 The individuals signing above hereby represent and warrant that at least one of the
individuals signing above is one of the following: (x) the chairman of the board, the president, or a vice president of the tenant entity; and that the other individual is one of the following: (y) the secretary, assistant secretary, the
chief financial officer, or assistant treasurer of the tenant entity; provided, however, that a single individual signing alone for such corporate entity represents and warrants that such individual holds at least two corporate offices with one
office in each of the two categories listed above (i.e., subsections (x) and (y) above).ssss 

  
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 EXHIBIT A 
 OUTLINE AND LOCATION OF PREMISES 
 This Exhibit is attached to and
made a part of the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”)
for space in the Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
  





 

  
 18 









 EXHIBIT A-1 

OUTLINE AND LOCATION OF SUITE 350 
  





 

  
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 EXHIBIT B 
 EXPENSES AND TAXES 
 This Exhibit is attached to and made a part of
the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”) for space in the
Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
 1. Payments. 

1.01 Tenant shall pay Tenant’s Pro Rata Share of the amount, if any, by which Expenses (defined below) for each calendar year during
the Term exceed Expenses for the Base Year (the “Expense Excess”) and also the amount, if any, by which Taxes (defined below) for each calendar year during the Term exceed Taxes for the Base Year (the “Tax Excess”).
If Expenses or Taxes in any calendar year decrease below the amount of Expenses or Taxes for the Base Year, Tenant’s Pro Rata Share of Expenses or Taxes, as the case may be, for that calendar year shall be $0. Landlord shall provide Tenant with
a good faith estimate of the Expense Excess and of the Tax Excess for each calendar year during the Term. On or before the first day of each month, Tenant shall pay to Landlord a monthly installment equal to one- twelfth of Tenant’s Pro Rata
Share of Landlord’s estimate of both the Expense Excess and Tax Excess. After its receipt of the revised estimate, Tenant’s monthly payments shall be based upon the revised estimate. If Landlord does not provide Tenant with an estimate of
the Expense Excess or the Tax Excess by January 1 of a calendar year, Tenant shall continue to pay monthly installments based on the previous year’s estimate(s) until Landlord provides Tenant with the new estimate. 

1.02 As soon as is practical following the end of each calendar year, Landlord shall furnish Tenant with a statement of the actual
Expenses and Expense Excess and the actual Taxes and Tax Excess for the prior calendar year. If the estimated Expense Excess or estimated Tax Excess for the prior calendar year is more than the actual Expense Excess or actual Tax Excess, as the case
may be, for the prior calendar year, Landlord shall either provide Tenant with a refund or apply any overpayment by Tenant against Additional Rent due or next becoming due, provided if the Term expires before the determination of the overpayment,
Landlord shall refund any overpayment to Tenant after first deducting the amount of Rent due. If the estimated Expense Excess or estimated Tax Excess for the prior calendar year is less than the actual Expense Excess or actual Tax Excess, as the
case may be, for such prior year, Tenant shall pay Landlord, within 30 days after its receipt of the statement of Expenses or Taxes, any underpayment for the prior calendar year. 
 2. Expenses. 
 2.01 “Expenses” means all costs and expenses
incurred in each calendar year in connection with operating, maintaining, repairing, and managing the Building and the Property. Expenses include, without limitation: (a) all labor and labor related costs, including wages, salaries, bonuses,
taxes, insurance, uniforms, training, retirement plans, pension plans and other employee benefits; (b) management fees; (c) the cost of equipping, staffing and operating an on-site and/or off-site management office for the Building,
provided if the management office services one or more other buildings or properties, the shared costs and expenses of equipping. staffing and operating such management office(s) shall be equitably prorated and apportioned between the Building and
the other buildings or properties; (d) accounting costs; (e) the cost of services; (f) rental and purchase cost of parts, supplies, tools and equipment; (g) insurance premiums and deductibles; (h) electricity, gas and other
utility costs; and (i) the amortized cost of capital improvements (as distinguished from replacement parts or components installed in the ordinary course of business) made subsequent to the Base Year which are: (1) performed primarily to
reduce current or future operating expense costs, upgrade Building security or otherwise improve the operating efficiency of the Property; or (2) required to comply with any Laws that are enacted, or first interpreted to apply to the Property,
after the date of this Lease. The cost of capital improvements shall be amortized by Landlord over the lesser of the Payback Period (defined below) or the useful life of the capital improvement as reasonably determined by Landlord. The amortized
cost of capital improvements may, at Landlord’s option, include actual or imputed interest at the rate that Landlord would reasonably be required to pay to finance the 

  
 20 









 
cost of the capital improvement. “Payback Period” means the reasonably estimated period of time that it takes for the cost savings resulting from a capital improvement to equal
the total cost of the capital improvement. Landlord, by itself or through an affiliate, shall have the right to directly perform, provide and be compensated for any services under this Lease (including management services). However, in no event
shall the management fees for the Building (expressed as a percentage of gross receipts for the Building) exceed the prevailing market management fees (expressed as a percentage of gross receipts), plus 1% of such fees, for comparable third party
management companies offering comparable management services in office buildings similar to the Building in class, size, age and location. If Landlord incurs Expenses for the Building or Property together with one or more other buildings or
properties, whether pursuant to a reciprocal easement agreement, common area agreement or otherwise, the shared costs and expenses shall be equitably prorated and apportioned between the Building and Property and the other buildings or properties.

 2.02 Expenses shall not include: the cost of capital improvements (except as set forth above); depreciation; principal
payments of mortgage and other non-operating debts of Landlord; amortization (except as set forth above); the cost of repairs or other work to the extent Landlord is reimbursed by insurance (or would have been reimbursed by insurance had Landlord
carried the insurance required to be carried by Landlord under this Lease) or condemnation proceeds; costs in connection with leasing space in the Building, including brochures and marketing supplies, legal fees in negotiating and preparing lease
documents, and construction, improvement and decorating costs in preparing space for initial occupancy by a specific tenant, brokerage commissions; lease concessions, rental abatements and construction allowances granted to specific tenants; costs
incurred in connection with the sale, financing or refinancing of the Building, including brokerage commissions, attorneys’ and accountants’ fees, closing costs, title insurance premiums, transfer taxes and interest charges; fines,
interest and penalties incurred due to the late payment of Taxes or Expenses; organizational expenses associated with the creation and operation of the entity which constitutes Landlord; or any penalties or damages that Landlord pays to Tenant under
this Lease or to other tenants in the Building under their respective leases. 
 The following items are also excluded from Expenses:

 (a) Sums (other than management fees, it being agreed that the management fees included in Expenses are as described above)
paid to subsidiaries or other affiliates of Landlord for services on or to the Property, Building and/or Premises, but only to the extent that the costs of such services exceed the competitive cost for such services rendered by persons or entities
of similar skill, competence and experience. 
 (b) Any fines, penalties or interest resulting from the negligence or willful
misconduct of the Landlord or its agents, contractors, or employees. 
 (c) Advertising and promotional expenditures.

 (d) Landlord’s charitable and political contributions. 

(e) Ground lease rental. 
 (f) Attorney’s fees and other expenses incurred in connection with negotiations or disputes with prospective tenants or tenants or other occupants of the Building. 

(g) The cost or expense of any services or benefits provided generally to other tenants in the Building and not provided or available to
Tenant. 
 (h) All costs of purchasing or leasing major sculptures, paintings or other major works or objects of art (as opposed
to decorations purchased or leased by Landlord for display in the Common Areas of the Building). 
 (i) Any expenses for which
Landlord has received actual reimbursement (other than through Expenses). 
 (j) Costs incurred by Landlord in connection with
the correction of defects in design and original construction of the Building or Property. 

  
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 (k) Expenses for the replacement of any item covered under warranty, unless Landlord has not
received payment under such warranty and it would not be fiscally prudent to pursue legal action to collect on such warranty. 

(l) Fines or penalties incurred as a result of violation by Landlord of any applicable Laws. 

(m) Costs of abating or removing asbestos. 
 2.03 If at any time during a calendar year the Building is not at least 95% occupied or Landlord is not supplying services to at least 95% of the total Rentable Square Footage of the Building, Expenses
shall be determined as if the Building had been 95% occupied and Landlord had been supplying services to 95% of the Rentable Square Footage of the Building. If Expenses for a calendar year are determined as provided in the prior sentence, Expenses
for the Base Year shall also be determined in such manner. Notwithstanding the foregoing, Landlord may calculate the extrapolation of Expenses under this Section based on 100% occupancy and service so long as such percentage is used consistently for
each year of the Term. The extrapolation of Expenses under this Section shall be performed in accordance with the methodology specified by the Building Owners and Managers Association. In no event shall Landlord be entitled to a reimbursement from
tenants for Expenses and Taxes in excess of 100% of the costs actually paid or incurred by Landlord in any applicable calendar year. 
 3.
“Taxes” shall mean: (a) all real property taxes and other assessments on the Building and/or Property, including, but not limited to, gross receipts taxes, assessments for special improvement districts and building improvement
districts, governmental charges, fees and assessments for police, fire, traffic mitigation or other governmental service of purported benefit to the Property, taxes and assessments levied in substitution or supplementation in whole or in part of any
such taxes and assessments and the Property’s share of any real estate taxes and assessments under any reciprocal easement agreement, common area agreement or similar agreement as to the Property; (b) all personal property taxes for
property that is owned by Landlord and used in connection with the operation, maintenance and repair of the Property; and (c) all costs and fees incurred in connection with seeking reductions in any tax liabilities described in (a) and
(b), including, without limitation, any costs incurred by Landlord for compliance, review and appeal of tax liabilities. Without limitation, Taxes shall not include any income, capital levy, transfer, capital stock, gift, estate or inheritance tax.
If a change in Taxes is obtained for any year of the Term during which Tenant paid Tenant’s Pro Rata Share of any Tax Excess, then Taxes for that year will be retroactively adjusted and Landlord shall provide Tenant with a credit, if any, based
on the adjustment. Likewise, if a change is obtained for Taxes for the Base Year, Taxes for the Base Year shall be restated and the Tax Excess for all subsequent years shall be recomputed. Tenant shall pay Landlord the amount of Tenant’s Pro
Rata Share of any such increase in the Tax Excess within 30 days after Tenant’s receipt of a statement from Landlord. 
 4. Audit
Rights. Tenant, within 365 days after receiving Landlord’s statement of Expenses, may give Landlord written notice (“Review Notice”) that Tenant intends to review Landlord’s records of the Expenses for the calendar
year to which the statement applies. Within a reasonable time after receipt of the Review Notice, Landlord shall make all pertinent records available for inspection that are reasonably necessary for Tenant to conduct its review. If any records are
maintained at a location other than the management office for the Building, Tenant may either inspect the records at such other location or pay for the reasonable cost of copying and shipping the records. If Tenant retains an agent to review
Landlord’s records, the agent must be with a CPA firm licensed to do business in the state or commonwealth where the Property is located. Tenant shall be solely responsible for all costs, expenses and fees incurred for the audit. Within 90 days
after the records are made available to Tenant, Tenant shall have the right to give Landlord written notice (an “Objection Notice”) stating in reasonable detail any objection to Landlord’s statement of Expenses for that year.
If Tenant fails to give Landlord an Objection Notice within the 90 day period or fails to provide Landlord with a Review Notice within the 365 day period described above, Tenant shall be deemed to have approved Landlord’s statement of Expenses
and shall be barred from raising any claims regarding the Expenses for that year. If Tenant provides Landlord with a timely Objection Notice, Landlord and Tenant shall work together in good faith to resolve any issues raised in Tenant’s
Objection Notice. If Landlord and Tenant determine that Expenses for the calendar year are less than reported, Landlord shall provide Tenant with a credit against the next installment of Rent in the amount of the


  
 22 









 
overpayment by Tenant. Likewise, if Landlord and Tenant determine that Expenses for the calendar year are greater than reported, Tenant shall pay Landlord the amount of any underpayment within 30
days. The records obtained by Tenant shall be treated as confidential. In no event shall Tenant be permitted to examine Landlord’s records or to dispute any statement of Expenses unless Tenant has paid and continues to pay all Rent when due.


  
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 EXHIBIT C 
 WORK LETTER 
 This Exhibit is attached to and made a part of the
Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”) for space in the
Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
 As used in this Work Letter, the
“Premises” shall be deemed to mean the Premises, as initially defined in the attached Lease. 
 1. Landlord shall perform improvements
to the Premises in accordance with Space Plan Revision No. 5 prepared by Brereton Architects, dated May 18, 2006, and priced by Peacock Construction in the budget dated June 7, 2006 (collectively, the “Plans”). The
improvements to be performed by Landlord in accordance with the Plans are hereinafter referred to as the “Landlord Work.” It is agreed that construction of the Landlord Work will be completed at Landlord’s sole cost and expense
(subject to the terms of Section 2 below) using Building standard methods, materials and finishes and shall be performed and completed in a good and workmanlike manner. In addition, Landlord shall have the right to select and/or approve of any
subcontractors used in connection with the Landlord Work, provided that Landlord or its general contractor shall competitively bid the major trade items for the Landlord Work (as determined by Landlord in Landlord’s reasonable discretion) to at
least 3 subcontractors, and the subcontractor with the lowest bid that commits to Landlord’s scheduling requirements (after adjustment for inconsistent qualifications, clarifications and exclusions) shall be selected. Where it is not practical
and/or reasonable to bid any element of the Landlord Work (as determined by Landlord in Landlord’s reasonable discretion), then Landlord shall select a subcontractor in its reasonable discretion. Landlord’s supervision or performance of
any work for or on behalf of Tenant shall not be deemed a representation by Landlord that such Plans or the revisions thereto comply with applicable insurance requirements, building codes, ordinances, laws or regulations, or that the improvements
constructed in accordance with the Plans and any revisions thereto will be adequate for Tenant’s use, it being agreed that Tenant shall be responsible for all elements of the design of Tenant’s plans (including, without limitation,
compliance with law, functionality of design, the structural integrity of the design, the configuration of the premises and the placement of Tenant’s furniture, appliances and equipment). 

2. If Tenant shall request any revisions to the Plans, Landlord shall have such revisions prepared at Tenant’s sole cost and expense and Tenant
shall reimburse Landlord for the cost of preparing any such revisions to the Plans, plus any applicable state sales or use tax thereon, upon demand. Promptly upon completion of the revisions, Landlord shall notify Tenant in writing of the increased
cost in the Landlord Work, if any, resulting from such revisions to the Plans. Tenant, within three Business Days, shall notify Landlord in writing whether it desires to proceed with such revisions. In the absence of such written authorization,
Landlord shall have the option to continue work on the Premises disregarding the requested revision. Tenant shall be responsible for any Tenant Delay in completion of the Premises resulting from any revision to the Plans. If such revisions result in
an increase in the cost of Landlord Work, such increased costs, plus any applicable state sales or use tax thereon, shall be payable by Tenant upon demand. Notwithstanding anything herein to the contrary, all revisions to the Plans shall be subject
to the approval of Landlord. 
 3. Tenant acknowledges that the Landlord Work will be performed by Landlord in the Premises during Building
Service Hours subsequent to the date of Full Lease Execution. Landlord and Tenant agree to cooperate with each other in order to enable the Landlord Work to be performed in a timely manner and with as little inconvenience to the operation of
Tenant’s business as is reasonably possible. Notwithstanding anything herein to the contrary, any delay in the completion of the Landlord Work or inconvenience suffered by Tenant during the performance of the Landlord Work shall not delay the
Rent Commencement Date nor shall it subject Landlord to any liability for any loss or damage resulting therefrom or entitle Tenant to any credit, abatement or adjustment of Rent or other sums payable under the Lease. 

4. This Exhibit shall not be deemed applicable to any additional space added to the Premises at any time or from time to time, whether by any options
under the Lease or otherwise, or to any 

  
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portion of the original Premises or any additions to the Premises in the event of a renewal or extension of the original Term of the Lease, whether by any options under the Lease or otherwise,
unless expressly so provided in the Lease or any amendment or supplement to the Lease. 

  
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 EXHIBIT D 
 COMMENCEMENT LETTER 
 This Exhibit is attached to and made a part of
the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”) for space in the
Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
 (EXAMPLE)

  

							
	Date	  	  
	  		  	
				
	Tenant	  	Exponential Interactive, Inc.	  		  	
	Address	  	 	  		  	
		  	 	  		  	
		  	 	  		  	

  

	Re:	Commencement Letter with respect to that certain Lease dated as of the              day of
                            , 2006, by and between CA-EMERYVILLE PROPERTIES LIMITED
PARTNERSHIP, a Delaware limited partnership, as Landlord, and EXPONENTIAL INTERACTIVE, INC. a California corporation, as Tenant, for 19,779 rentable square feet on the 6th floor of the Building located at 2200 Powell Street, Emeryville,
California, commonly known as Emeryville Tower II. 


Lease Id:                    
                                         
              

Business Unit Number:                 
                                         
                             
 Dear
                                         
                               : 

In accordance with the terms and conditions of the above referenced Lease, Tenant accepts possession of the Premises and agrees:

  

	 	1.	The Full Lease Execution Date of the Lease is
                                         
                                 ; 


 

	 	2.	The Rent Commencement Date of the Lease is
                                         
                                         
                          ; and 


 

	 	3.	The Termination Date of the Lease is
                                         
                                         
              . 

 Please acknowledge
your acceptance of possession and agreement to the terms set forth above by signing all 3 counterparts of this Commencement Letter in the space provided and returning 2 fully executed counterparts to my attention. Tenant’s failure to execute
and return this letter, or to provide written objection to the statements contained in this letter, within 30 days after the date of this letter shall be deemed an approval by Tenant of the statements contained herein. 

 

	
	Sincerely,
	
	  
	Authorized Signatory

 Agreed and Accepted: 
 Tenant: Exponential Interactive, Inc. 
 By:     
                                         
                            
 Name:
                                         
                            
 Title:  
                                         
                            
 Date:  
                                         
                            
  

	cc:	EOP Lease Administration 


	    	EOP Leasing AA 


	    	EOP Legal 


  
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 EXHIBIT E 
 BUILDING RULES AND REGULATIONS 
 This Exhibit is attached to and
made a part of the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”)
for space in the Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
 The
following rules and regulations shall apply, where applicable, to the Premises, the Building, the parking facilities, the Property and the appurtenances. In the event of a conflict between the following rules and regulations and the remainder of the
terms of the Lease, the remainder of the terms of the Lease shall control. Capitalized terms have the same meaning as defined in the Lease. 
 1. Sidewalks, doorways, vestibules, halls, stairways and other similar areas shall not be obstructed by Tenant or used by Tenant for any purpose other than ingress and egress to and from the Premises. No
rubbish, litter, trash, or material shall be placed, emptied, or thrown in those areas. At no time shall Tenant permit Tenant’s employees to loiter in Common Areas or elsewhere about the Building or Property. 

2. Plumbing fixtures and appliances shall be used only for the purposes for which designed and no sweepings, rubbish, rags or other
unsuitable material shall be thrown or placed in the fixtures or appliances. 
 3. No signs, advertisements or notices shall be
painted or affixed to windows, doors or other parts of the Building, except those of such color, size, style and in such places as are first approved in writing by Landlord. The initial set of tenant identification and suite numbers at the entrance
to the Premises and on the wall of the elevator lobbies on the 6th floor of the Building shall be installed by Landlord, at Landlord’s cost and expense, using the standard graphics for the Building. Except in connection with the hanging of
lightweight pictures and wall decorations, no nails, hooks or screws shall be inserted into any part of the Premises or Building except by the Building maintenance personnel without Landlord’s prior approval, which approval shall not be
unreasonably withheld. 
 4. Landlord may provide and maintain in the first floor (main lobby) of the Building an alphabetical
directory board or other directory device listing tenants and no other directory shall be permitted unless previously consented to by Landlord in writing. 
 5. Tenant shall not place any lock(s) on any door in the Premises or Building without Landlord’s prior written consent, which consent shall not be unreasonably withheld, and Landlord shall have the
right at all times to retain and use keys or other access codes or devices to all locks within and into the Premises. A reasonable number of keys to the locks on the entry doors in the Premises shall be furnished by Landlord to Tenant at
Tenant’s cost and Tenant shall not make any duplicate keys. All keys shall be returned to Landlord at the expiration or early termination of the Lease. 
 6. All contractors, contractor’s representatives and installation technicians performing work in the Building shall be subject to Landlord’s prior approval, which approval shall not be
unreasonably withheld, and shall be required to comply with Landlord’s standard rules, regulations, policies and procedures, which may be revised from time to time. 
 7. Movement in or out of the Building of furniture or office equipment, or dispatch or receipt by Tenant of merchandise or materials requiring the use of elevators, stairways, lobby areas or loading dock
areas, shall be restricted to hours reasonably designated by Landlord. Tenant shall obtain Landlord’s prior approval by providing a detailed listing of the activity, which approval shall not be unreasonably withheld. If approved by Landlord,
the activity shall be under the supervision of Landlord and performed in the manner required by Landlord. Tenant shall assume all risk for damage to articles moved and injury to any persons resulting from the activity. If equipment, property, or
personnel of Landlord or of any other party is damaged or injured as a result of or in connection with the activity, Tenant shall be solely liable for any resulting damage, loss or injury. 

  
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 8. Landlord shall have the right to approve the weight, size, or location of heavy equipment
or articles in and about the Premises, which approval shall not be unreasonably withheld. Damage to the Building by the installation, maintenance, operation, existence or removal of Tenant’s Property shall be repaired at Tenant’s sole
expense. 
 9. Corridor doors, when not in use, shall be kept closed. 

10. Tenant shall not: (1) make or permit any improper, objectionable or unpleasant noises or odors in the Building, or otherwise
interfere in any way with other tenants or persons having business with them; (2) solicit business or distribute or cause to be distributed, in any portion of the Building, handbills, promotional materials or other advertising; or
(3) conduct or permit other activities in the Building that might, in Landlord’s sole opinion, constitute a nuisance. 

11. No animals, except those assisting handicapped persons, shall be brought into the Building or kept in or about the Premises.

 12. No inflammable, explosive or dangerous fluids or substances shall be used or kept by Tenant in the Premises, Building or
about the Property, except for those substances as are typically found in similar premises used for general office purposes and are being used by Tenant in a safe manner and in accordance with all applicable Laws. Tenant shall not, without
Landlord’s prior written consent, use, store, install, spill, remove, release or dispose of, within or about the Premises or any other portion of the Property, any asbestos-containing materials or any solid, liquid or gaseous material now or
subsequently considered toxic or hazardous under the provisions of 42 U.S.C. Section 9601 et seq. or any other applicable environmental Law which may now or later be in effect. Tenant shall comply with all Laws pertaining to and governing the
use of these materials by Tenant and shall remain solely liable for the costs of abatement and removal. 
 13. Tenant shall not
use or occupy the Premises in any manner or for any purpose which might injure the reputation or impair the present or future value of the Premises or the Building. Tenant shall not use, or permit any part of the Premises to be used for lodging,
sleeping or for any illegal purpose. 
 14. Tenant shall not take any action which would violate Landlord’s labor contracts
or which would cause a work stoppage, picketing, labor disruption or dispute or interfere with Landlord’s or any other tenant’s or occupant’s business or with the rights and privileges of any person lawfully in the Building
(“Labor Disruption”). Tenant shall take the actions necessary to resolve the Labor Disruption, and shall have pickets removed and, at the request of Landlord, immediately terminate any work in the Premises that gave rise to the
Labor Disruption, until Landlord gives its written consent for the work to resume. Tenant shall have no claim for damages against Landlord or any of the Landlord Related Parties nor shall the Rent Commencement Date of the Term be extended as a
result of the above actions. 
 15. Tenant shall not install, operate or maintain in the Premises or in any other area of the
Building, electrical equipment that would overload the electrical system beyond its capacity for proper, efficient and safe operation as determined solely by Landlord. Tenant shall not furnish cooling or heating to the Premises, including, without
limitation, the use of electric or gas heating devices, without Landlord’s prior written consent. Tenant shall not use more than its proportionate share of telephone lines and other telecommunication facilities available to service the
Building. 
 16. Tenant shall not operate or permit to be operated a coin or token operated vending machine or similar device
(including, without limitation, telephones, lockers, toilets, scales, amusement devices and machines for sale of beverages, foods, candy, cigarettes and other goods), except for machines for the exclusive use of Tenant’s employees and invitees.

 17. Bicycles and other vehicles are not permitted inside the Building or on the walkways outside the Building, except in
areas designated by Landlord. 
 18. Landlord may from time to time adopt systems and procedures for the security and safety of
the Building and Property, its occupants, entry, use and contents. Tenant, its agents, employees, contractors, guests and invitees shall comply with Landlord’s systems and procedures. 

  
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 19. Landlord shall have the right to prohibit the use of the name of the Building or any
other publicity by Tenant that in Landlord’s sole opinion may impair the reputation of the Building or its desirability. Upon written notice from Landlord, Tenant shall refrain from and discontinue such publicity immediately. 

20. Neither Tenant nor its agents, employees, contractors, guests or invitees shall smoke or permit smoking in the Common Areas, unless a
portion of the Common Areas have been declared a designated smoking area by Landlord, nor shall the above parties allow smoke from the Premises to emanate into the Common Areas or any other part of the Building. Landlord shall have the right to
designate the Building (including the Premises) as a non-smoking building. 
 21. Landlord shall have the right to designate and
approve standard window coverings for the Premises and to establish rules to assure that the Building presents a uniform exterior appearance. Tenant shall ensure, to the extent reasonably practicable, that window coverings are closed on windows in
the Premises while they are exposed to the direct rays of the sun. 
 22. Deliveries to and from the Premises shall be made only
at the times in the areas and through the entrances and exits reasonably designated by Landlord. Tenant shall not make deliveries to or from the Premises in a manner that might interfere with the use by any other tenant of its premises or of the
Common Areas, any pedestrian use, or any use which is inconsistent with good business practice. 
 23. The work of cleaning
personnel shall not be hindered by Tenant after 5:30 P.M., and cleaning work may be done at any time when the offices are vacant. Windows, doors and fixtures may be cleaned at any time. Tenant shall provide adequate waste and rubbish receptacles to
prevent unreasonable hardship to the cleaning service. 

  
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 EXHIBIT F 
 ADDITIONAL PROVISIONS 
 This Exhibit is attached to and made a part
of the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California corporation (“Tenant”) for space in
the Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
  

	1.	Asbestos Notification. Tenant acknowledges that Tenant has received the asbestos notification letter attached to this Lease as Exhibit H hereto,
disclosing the existence of asbestos in the Building. As part of Tenant’s obligations under this Lease, Tenant agrees to comply with the California “Connelly Act” and other applicable Laws, including providing copies of
Landlord’s asbestos notification letter to all of Tenant’s “employees” and “owners”, as those terms are defined in the Connelly Act and other applicable Laws. 


 

	2.	Renewal Option. 

  

	 	A.	Grant of Option; Conditions. Tenant shall have the right to extend the Term (the “Renewal Option”) for one additional period of 5 years
commencing on the day following the Termination Date of the initial Term and ending on the 5th anniversary of the Termination Date (the “Renewal Term”), if: 


 

	 	1.	Landlord receives notice of exercise (“Initial Renewal Notice”) not less than 12 full calendar months prior to the expiration of the initial Term and not more
than 15 full calendar months prior to the expiration of the initial Term; and 

  

	 	2.	Tenant is not in default under the Lease beyond any applicable cure periods at the time that Tenant delivers its Initial Renewal Notice or at the time Tenant delivers
its Binding Notice (as defined below); and 

  

	 	3.	No more than 20% of the Premises is sublet (other than pursuant to a Business Transfer, as defined in Section 11 of the Lease) at the time that Tenant delivers its
Initial Renewal Notice or at the time Tenant delivers its Binding Notice; and 

  

	 	4.	The Lease has not been assigned (other than pursuant to a Permitted Transfer, as defined in Section 11 of the Lease) prior to the date that Tenant delivers its
Initial Renewal Notice or prior to the date Tenant delivers its Binding Notice. 

  

	 	B.	Terms Applicable to Premises During Renewal Term. 

  

	 	1.	The initial Base Rent rate per rentable square foot for the Premises during the Renewal Term shall equal the Prevailing Market (hereinafter defined) rate per rentable
square foot for the Premises. Base Rent during the Renewal Term shall increase, if at all, in accordance with the increases assumed in the determination of Prevailing Market rate. Base Rent attributable to the Premises shall be payable in monthly
installments in accordance with the terms and conditions of Section 4 of the Lease. 

  

	 	2.	Tenant shall pay Additional Rent (i.e. Taxes and Expenses) for the Premises during the Renewal Term in accordance with Section 4 of the Lease, and the manner and
method in which Tenant reimburses Landlord for Tenant’s share of Taxes and Expenses and the Base Year, if any, or whether such Base Year is reset for the Renewal Term, applicable to such matter, shall, without limitation, be some of the factors
considered in determining the Prevailing Market rate for the Renewal Term. 

  

	 	C.	 Initial Procedure for Determining Prevailing Market. Within 30 days after receipt of Tenant’s Initial Renewal Notice, Landlord shall advise
Tenant of the applicable Base Rent rate for the Premises for the Renewal Term. Tenant, within 15 days 



  
 30 










	 	
after the date on which Landlord advises Tenant of the applicable Base Rent rate for the Renewal Term, shall either (i) give Landlord final binding written notice (“Binding
Notice”) of Tenant’s exercise of its Renewal Option, or (ii) if Tenant disagrees with Landlord’s determination, provide Landlord with written notice of rejection (the “Rejection Notice”). If Tenant fails to
provide Landlord with either a Binding Notice or Rejection Notice within such 15 day period, Tenant’s Renewal Option shall be null and void and of no further force and effect. If Tenant provides Landlord with a Binding Notice, Landlord and
Tenant shall enter into the Renewal Amendment (as defined below) upon the terms and conditions set forth herein. If Tenant provides Landlord with a Rejection Notice, Landlord and Tenant shall work together in good faith to agree upon the Prevailing
Market rate for the Premises during the Renewal Term. When Landlord and Tenant have agreed upon the Prevailing Market rate for the Premises, such agreement shall be reflected in a written agreement between Landlord and Tenant, whether in a letter or
otherwise, and Landlord and Tenant shall enter into the Renewal Amendment in accordance with the terms and conditions hereof. Notwithstanding the foregoing, if Landlord and Tenant are unable to agree upon the Prevailing Market rate for the Premises
within 30 days after the date Tenant provides Landlord with the Rejection Notice, Tenant, by written notice to Landlord (the “Arbitration Notice”) within 5 days after the expiration of such 30 day period, shall have the right to
have the Prevailing Market rate determined in accordance with the arbitration procedures described in Section D below. If Landlord and Tenant are unable to agree upon the Prevailing Market rate for the Premises within the 30 day period described and
Tenant fails to timely exercise its right to arbitrate, Tenant’s Renewal Option shall be deemed to be null and void and of no force and effect. 

  

	 	D.	Arbitration Procedure. 

  

	 	1.	If Tenant provides Landlord with an Arbitration Notice, Landlord and Tenant, within 5 days after the date of the Arbitration Notice, shall each simultaneously submit to
the other, in a sealed envelope, its good faith estimate of the Prevailing Market rate for the Premises during the Renewal Term (collectively referred to as the “Estimates”). If the higher of such Estimates is not more than 105% of the
lower of such Estimates, then Prevailing Market rate shall be the average of the two Estimates. If the Prevailing Market rate is not resolved by the exchange of Estimates, then, within 7 days after the exchange of Estimates, Landlord and Tenant
shall each select an appraiser to determine which of the two Estimates most closely reflects the Prevailing Market rate for the Premises during the Renewal Term. Each appraiser so selected shall be certified as an MAI appraiser or as an ASA
appraiser and shall have had at least 5 years experience within the previous 10 years as a real estate appraiser working in Emeryville, California, with working knowledge of current rental rates and practices. For purposes hereof, an “MAI”
appraiser means an individual who holds an MAI designation conferred by, and is an independent member of, the American Institute of Real Estate Appraisers (or its successor organization, or in the event there is no successor organization, the
organization and designation most similar), and an “ASA” appraiser means an individual who holds the Senior Member designation conferred by, and is an independent member of, the American Society of Appraisers (or its successor
organization, or, in the event there is no successor organization, the organization and designation most similar). 

  

	 	2.	 Upon selection, Landlord’s and Tenant’s appraisers shall work together in good faith to agree upon which of the two Estimates most closely
reflects the Prevailing Market rate for the Premises. The Estimate chosen by such appraisers shall be binding on both Landlord and Tenant as the Base Rent rate for the Premises during the Renewal Term. If either Landlord or Tenant fails to appoint
an appraiser within the 7 day period referred to above, the appraiser appointed by the other party shall be the sole appraiser for the purposes hereof. If the two appraisers cannot agree upon




  
 31 










	 	
which of the two Estimates most closely reflects the Prevailing Market within 20 days after their appointment, then, within 10 days after the expiration of such 20 day period, the two appraisers
shall select a third appraiser meeting the aforementioned criteria. Once the third appraiser (i.e. arbitrator) has been selected as provided for above, then, as soon thereafter as practicable but in any case within 14 days, the arbitrator shall make
his determination of which of the two Estimates most closely reflects the Prevailing Market rate and such Estimate shall be binding on both Landlord and Tenant as the Base Rent rate for the Premises. If the arbitrator believes that expert advice
would materially assist him, he may retain one or more qualified persons to provide such expert advice. The parties shall share equally in the costs of the arbitrator and of any experts retained by the arbitrator. Any fees of any appraiser, counsel
or experts engaged directly by Landlord or Tenant, however, shall be borne by the party retaining such appraiser, counsel or expert. 

  

	 	3.	If the Prevailing Market rate has not been determined by the commencement date of the Renewal Term, Tenant shall pay Base Rent upon the terms and conditions in effect
during the last month of the initial Term for the Premises until such time as the Prevailing Market rate has been determined. Upon such determination, the Base Rent for the Premises shall be retroactively adjusted to the commencement of the Renewal
Term for the Premises. If such adjustment results in an underpayment of Base Rent by Tenant, Tenant shall pay Landlord the amount of such underpayment within 30 days after the determination thereof. If such adjustment results in an overpayment of
Base Rent by Tenant, Landlord shall credit such overpayment against the next installment of Base Rent due under the Lease and, to the extent necessary, any subsequent installments, until the entire amount of such overpayment has been credited
against Base Rent. 

  

	 	E.	Renewal Amendment. If Tenant is entitled to and properly exercises its Renewal Option, Landlord shall prepare an amendment (the “Renewal
Amendment”) to reflect changes in the Base Rent, Term, Termination Date and other appropriate terms. The Renewal Amendment shall be sent to Tenant within a reasonable time after Landlord’s receipt of the Binding Notice or other written
agreement by Landlord and Tenant regarding the Prevailing Market rate, and Tenant shall execute and return the Renewal Amendment to Landlord within 15 days after Tenant’s receipt of same, but, upon final determination of the Prevailing Market
rate applicable during the Renewal Term as described herein, an otherwise valid exercise of the Renewal Option shall be fully effective whether or not the Renewal Amendment is executed. 


 

	 	F.	Definition of Prevailing Market. For purposes of this Renewal Option, “Prevailing Market” shall mean the arms length fair market annual rental
rate per rentable square foot under renewal leases and amendments entered into on or about the date on which the Prevailing Market is being determined hereunder for space comparable to the Premises in the Building and office buildings comparable to
the Building in the Emeryville, California area. The determination of Prevailing Market shall take into account any material economic differences between the terms of this Lease and any comparison lease or amendment, such as rent abatements,
construction costs and other concessions and the manner, if any, in which the landlord under any such lease is reimbursed for operating expenses and taxes. The determination of Prevailing Market shall also take into consideration any reasonably
anticipated changes in the Prevailing Market rate from the time such Prevailing Market rate is being determined and the time such Prevailing Market rate will become effective under this Lease. The intent of this provision is the Tenant will obtain
the same rent and other economic benefits that Landlord would otherwise give in comparable renewal lease transactions and that Landlord will make and receive the same economic payments and concessions that Landlord would otherwise make and receive
in comparable renewal lease transactions. 


  
 32 










	3.	Suite 350. 

  

	 	A.	Tenant is a sub-subtenant under a sublease agreement dated December 5, 2005 between Tenant and Groundwork Open Source Solutions, as sublandlord, and GEAC
Enterprise Solutions, Inc., as master tenant (the “Suite 350 Sublease”), of approximately 7,910 rentable square feet of space known as Suite No. 350 located on the 3rd floor of the Building as shown on Exhibit A-1 of
this Lease (“Suite 350”). The expiration date of the Suite 350 Sublease is August 31, 2006. Tenant shall occupy Suite 350 until such date under the terms and conditions of the Suite 350 Sublease. During the period beginning on
the day following the expiration date of the Suite 350 Sublease (the “Suite 350 Commencement Date”), assuming that this Lease has been fully executed by Landlord and Tenant, that Tenant has delivered the Security Deposit and all
prepaid rental, if any, required under this Lease, and has delivered all initial certificates of insurance required by this Lease (which certificates of insurance shall, as of the Suite 350 Commencement Date, specifically cover both Suite 350 during
the Suite 350 Term, as hereinafter defined, and the Premises), and ending on the date which is 10 days after Substantial Completion of the Landlord Work in the Premises (such period being referred to herein as the “Suite 350 Term”),
Landlord shall allow Tenant to continue to use Suite 350 under the terms and conditions of this Lease for the Permitted Use. During the Suite 350 Term, Suite 350 shall be deemed part of the “Premises”. Suite 350 is accepted by Tenant in
its “as-is” condition and configuration, it being agreed that Landlord shall be under no obligation to perform any work in Suite 350 or to incur any costs in connection with Tenant’s move in, move out or occupancy of Suite 350, Tenant
acknowledges that it shall be entitled to use and occupy Suite 350 during the Suite 350 Term at its sole cost, expense and risk. Tenant shall not construct any improvements or make any alterations of any type to Suite 350 without the prior written
consent of Landlord. 

  

	 	B.	During the Suite 350 Term, Suite 350 shall be subject to all the terms and conditions of the Lease except as expressly modified herein, provided that Base Rent for
Suite 350 during the Suite 350 Term shall be $4,285.71 each month, payable in accordance with the Lease, with the first installment due on the Suite 350 Commencement Date. If the Suite 350 Term commences on other than the first day of a calendar
month or ends on other than the last day of a calendar month, then the monthly Base Rent payable for Suite 350 for any such partial month shall be prorated to reflect the actual number of days of such partial month falling within the Suite 350 Term.
Tenant shall not be required to pay Tenant’s Pro Rata Share of Expenses and Taxes for Suite 350 during the Suite 350 Term. Tenant shall not be entitled to receive any allowances, abatement or other financial concession in connection with Suite
350 which were granted with respect to the Premises unless such concessions are expressly provided for herein with respect to Suite 350, and Suite 350 shall not be subject to any renewal or expansion rights of Tenant under the Lease.


  

	 	C.	Upon termination of the Suite 350 Term, Tenant shall have 10 days in which to vacate Suite 350 and deliver the same to Landlord in the condition that Tenant was to
surrender Suite 350 as described in the Suite 350 Sublease (as defined above), it being agreed that Tenant’s surrender obligations, including any obligation of Tenant to repair or restore Suite 350 or to remove any improvements therefrom,
described in the Suite 350 Sublease with respect to Suite 350 shall survive the termination of the Suite 350 Sublease and shall be applicable in connection with Tenant’s surrender of Suite 350 to Landlord pursuant to this Section. At the
expiration or earlier termination of the Suite 350 Term, Tenant shall remove all debris, all items of Tenant’s personalty, and any trade fixtures of Tenant from Suite 350. Tenant shall be fully liable for all damage Tenant or Tenant’s
agents, employees, contractors, or subcontractors cause to Suite 350. 

  

	 	D.	 Tenant shall have no right to hold over or otherwise occupy Suite 350 at any time following the expiration or earlier termination of the Suite 350
Term, and in the event of such holdover, Landlord shall immediately be entitled to institute dispossessory proceedings to recover possession of Suite 350, without first providing notice thereof to Tenant. In the event of holding over by Tenant after




  
 33 









 
expiration or termination of the Suite 350 Term without the written authorization of Landlord, Tenant shall pay, for such holding over. 200% of the monthly Base Rent due for Suite 350 at the rate
in effect immediately preceding the expiration of the Suite 350 Term for each month or partial month of holdover, plus all consequential damages that Landlord incurs as a result of the Tenant’s hold over. During any such holdover, Tenant’s
occupancy of Suite 350 shall be deemed that of a tenant at sufferance, and in no event, either during the Suite 350 Term or during any holdover by Tenant, shall Tenant be determined to be a tenant-at-will under applicable law. While Tenant is
occupying Suite 350, whether before or after the Suite 350 Commencement Date, Landlord or Landlord’s authorized agents shall be entitled to enter Suite 350, upon reasonable notice, to display Suite 350 to prospective tenants. 

  
 34 










	4.	Environmental Issues. 

  

	 	A	Landlord represents to its knowledge, based solely upon that certain Assessment of Environmental Conditions prepared by Golder Associates dated June 16, 1997, that
the Premises are free of Hazardous Materials (as defined below) in amounts and conditions which are in violation of applicable environmental laws. 

  

	 	B.	Tenant shall not use, generate, manufacture, store or dispose of, on or about the Premises or Property, or transport to or from the Premises, Building or Property, any
Hazardous Materials. Notwithstanding the provisions of this Section 4, Tenant and Landlord shall have the right to use, generate and store on the Premises and the Building, and transport to and from the Premises and the Building, those
Hazardous Materials which are generally used in the ordinary course in first class office buildings; provided, however, that Tenant’s and Landlord’s use, generation, storage and transport thereof is in compliance with all applicable
federal, state and local laws, regulations and ordinances. 

  

	 	C.	As used in this Lease, “Hazardous Materials” shall mean any material or substance that is now or hereafter defined or regulated by any statute, regulation,
ordinance, or governmental authority thereunder, as radioactive, toxic, hazardous, or waste, or a chemical known to the state of California to cause cancer or reproductive toxicity, including but not limited to (i) petroleum and any of its
constituents or byproducts, (ii) radioactive materials, (iii) asbestos in any form or condition, and (iv) substances or materials regulated by any of the following, as amended from time to time, and any rules promulgated thereunder:
the Comprehensive Environmental Response Compensation and Liability Act of 1980, 42 U.S.C. §§9601 et seq.; the Resource Conservation and Recovery Act, 42 U.S.C. §§6901, et seq.; the Toxic Substances Control Act, 15 U.SC.
§§2601, et seq.; the Clean Water Act, 33 U.S.C. §§1251 et seq; the Clean Air Act, 42 U.S.C. §§7401 et seq., The California Health and Safety Code; The California Water Code; The California Labor Code; The California
Public Resources Code; and The California Fish and Game Code. 


  
 35 









 EXHIBIT G 
 PARKING AGREEMENT 
 This Exhibit (the “Parking
Agreement”) is attached to and made a part of the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California
corporation (“Tenant”) for space in the Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
  

	1.	During the initial Term, Tenant agrees to lease from Landlord and Landlord agrees to lease to Tenant a total of up to 59 non-reserved parking spaces and 0 reserved
parking spaces in the parking facility servicing the Building (“Parking Facility”). During the initial Term, Tenant shall pay in advance, concurrent with Tenant’s payment of monthly Base Rent, the prevailing monthly charges
established from time to time for parking in the Parking Facility. Such charges shall be payable to Landlord or such other entity as designated by Landlord, and shall be sent to the address Landlord designates from time to time. The initial charge
for such parking spaces is $65.00 per non-reserved parking pass, per month. Except as otherwise set forth herein below, no deductions from the monthly charge shall be made for days on which the Parking Facility is not used by Tenant. Tenant may,
from time to time request additional parking spaces, and if Landlord shall provide the same, such parking spaces shall be provided and used on a month-to-month basis, and otherwise on the following terms and provisions, and at such prevailing
monthly parking charges as shall be established from time to time. 

  

	2.	Tenant shall at all times comply with all applicable ordinances, rules, regulations, codes, laws, statutes and requirements of all federal, state, county and municipal
governmental bodies or their subdivisions respecting the use of the Parking Facility. Landlord reserves the right to adopt, modify and enforce reasonable rules (“Rules”) governing the use of the Parking Facility from time to time
including any key-card, sticker or other identification or entrance system and hours of operation. Landlord may refuse to permit any person who violates such Rules to park in the Parking Facility, and any violation of the Rules shall subject the car
to removal from the Parking Facility. Tenant shall comply with and cause its employees to comply with all the Rules as well as all reasonable additions and amendments thereto. 


 

	3.	Unless specified to the contrary above, the parking spaces hereunder shall be provided on a non-designated “first-come, first-served” basis. Subject to
Tenant’s rights to the reserved spaces set forth above, if any, Landlord reserves the right to assign other specific parking spaces, and to reserve other parking spaces for visitors, small cars, handicapped persons and for other tenants, guests
of tenants or other parties, which assignment and reservation or spaces may be relocated as determined by Landlord from time to time, and Tenant and persons designated by Tenant hereunder shall not park in any such location designated for such
assigned or reserved parking spaces. Tenant acknowledges that the Parking Facility may be closed entirely or in part in order to make repairs or perform maintenance services, or to alter, modify, re-stripe or renovate the Parking Facility, or if
required by casualty, strike, condemnation, act of God, governmental law or requirement or other reason beyond the operator’s reasonable control; and in such events, Landlord shall refund any prepaid parking fee hereunder, prorated on a per
diem basis. 


  
 36 










	4.	Tenant shall not store or permit its employees to store any automobiles in the Parking Facility without the prior written consent of the operator. Except for emergency
repairs, Tenant and its employees shall not perform any work on any automobiles while located in the Parking Facility, or on the Property. If it is necessary for Tenant or its employees to leave an automobile in the Parking Facility overnight,
Tenant shall provide the operator with prior notice thereof designating the license plate number and model of such automobile. 

  

	5.	LANDLORD SHALL NOT BE LIABLE FOR ANY LOSS, INJURY OR DAMAGE TO PERSONS USING THE PARKING FACILITY OR AUTOMOBILES OR OTHER PROPERTY THEREIN, IT BEING AGREED THAT, TO
THE FULLEST EXTENT PERMITTED BY LAW, THE USE OF THE SPACES SHALL BE AT THE SOLE RISK OF TENANT AND ITS EMPLOYEES. WITHOUT LIMITING THE FOREGOING, TENANT HEREBY VOLUNTARILY RELEASES, DISCHARGES, WAIVES AND RELINQUISHES ANY AND ALL ACTIONS OR CAUSES
OF ACTION FOR PERSONAL INJURY OR PROPERTY DAMAGE OCCURRING TO TENANT ARISING AS A RESULT OF PARKING IN THE PARKING FACILITY, OR ANY ACTIVITIES INCIDENTAL THERETO, WHEREVER OR HOWEVER THE SAME MAY OCCUR, AND FURTHER AGREES THAT TENANT WILL NOT
PROSECUTE ANY CLAIM FOR PERSONAL INJURY OR PROPERTY DAMAGE AGAINST LANDLORD OR ANY OF THE LANDLORD RELATED PARTIES FOR ANY SAID CAUSES OF ACTION. IN ALL EVENTS, TENANT AGREES TO LOOK FIRST TO ITS INSURANCE CARRIER AND TO REQUIRE THAT TENANT’S
EMPLOYEES LOOK FIRST TO THEIR RESPECTIVE INSURANCE CARRIERS FOR PAYMENT OF ANY LOSSES SUSTAINED IN CONNECTION WITH ANY USE OF THE PARKING FACILITY. TENANT HEREBY WAIVES ON BEHALF OF ITS INSURANCE CARRIERS ALL RIGHTS OF SUBROGATION AGAINST LANDLORD
OR LANDLORD RELATED PARTIES. Notwithstanding the foregoing, but except as provided in Section 15 of the Lease (Subrogation) and Section 20 of the Lease (Limitation of Liability) to the contrary, Tenant shall not be required to waive
any claims against Landlord (other than for loss or damage to Tenant’s business) where such loss or damage is due to the negligence or willful misconduct of Landlord or any Landlord Related Parties. 


 

	6.	Tenant shall not assign its rights under this Parking Agreement or sublease any of the parking spaces without the consent of Landlord. Landlord shall have the right to
terminate this Parking Agreement with respect to any parking spaces that Tenant desires to sublet or assign its rights thereto. 

  

	7.	 Landlord hereby reserves the right to enter into a management agreement or lease with another entity for the operation of the Parking Facility
(“Operator”). In such event, Tenant, upon request of Landlord, shall enter into a parking agreement upon substantially the same terms hereunder with the Operator and pay the Operator the monthly charge




  
 37 










	 	
established hereunder, and Landlord shall have no liability for claims arising through acts or omissions of the Operator II is understood and agreed that the identity of the Operator may change
from time to time during the Term. In connection therewith, any parking lease or agreement entered into between Tenant and any Operator shall be freely assignable by such Operator or any successors thereto. 


  
 38 









 EXHIBIT H 
 ASBESTOS NOTIFICATION 
 This Exhibit (the
“Exhibit”) is attached to and made a part of the Lease by and between CA-EMERYVILLE PROPERTIES LIMITED PARTNERSHIP, a Delaware limited partnership (“Landlord”) and EXPONENTIAL INTERACTIVE, INC. a California
corporation (“Tenant”) for space in the Building located at 2200 Powell Street, Emeryville, California, commonly known as Emeryville Tower II. 
 Asbestos-containing materials (“ACMs”) were historically commonly used in the construction of commercial buildings across the country. ACMs were commonly used because of their beneficial
qualities; ACMs are fire-resistant and provide good noise and temperature insulation. 
 Some common types of ACMs include
surfacing materials (such as spray-on fireproofing, stucco, plaster and textured paint), flooring materials (such as vinyl floor tile and vinyl floor sheeting) and their associated mastics, carpet mastic, thermal system insulation (such as pipe or
duct wrap, boiler wrap and cooling tower insulation), roofing materials, drywall, drywall joint tape and drywall joint compound, acoustic ceiling tiles, transite board, base cove and associated mastic, caulking, window glazing and fire doors. These
materials are not required under law to be removed from any building (except prior to demolition and certain renovation projects). Moreover, ACMs generally are not thought to present a threat to human health unless they cause a release of asbestos
fibers into the air, which does not typically occur unless (1) the ACMs are in a deteriorated condition, or (2) the ACMs have been significantly disturbed (such as through abrasive cleaning, or maintenance or renovation activities).

 It is possible that some of the various types of ACMs noted above (or other types) are present at various locations in the
Building. Anyone who finds any such materials in the Building should assume them to contain asbestos unless those materials are properly tested and found to be otherwise. In addition, under applicable law, certain of these materials are required to
be presumed to contain asbestos in the Building because the Building was built prior to 1981 (these materials are typically referred to as “Presumed Asbestos Containing Materials” or “PACM”). PACM consists of
thermal system insulation and surfacing material found in buildings constructed prior to 1981, and asphalt or vinyl flooring installed prior to 1981. If any thermal system insulation, asphalt or vinyl flooring or surfacing materials are found to be
present in the Building, such materials must be considered PACM unless properly tested and found otherwise. In addition, Landlord has identified the presence of certain ACMs in the Building. For information about the specific types and locations of
these identified ACMs, please contact the Building manager. The Building Manager maintains records of the Building’s asbestos information including any Building asbestos surveys, sampling and abatement reports. This information is maintained as
part of Landlord’s asbestos Operations and Maintenance Plan (“O&M Plan”). 
 The O&M Plan is
designed to minimize the potential of any harmful asbestos exposure to any person in the Building. Because Landlord is not a physician, scientist or industrial hygienist, Landlord has no special knowledge of the health impact of exposure to
asbestos. Therefore, 

  
 39 









 
Landlord hired an independent environmental consulting firm to prepare the Building’s O&M Plan. The O&M Plan includes a schedule of actions to be taken in order to (1) maintain
any building ACMs in good condition, and (2) to prevent any significant disturbance of such ACMs. Appropriate Landlord personnel receive regular periodic training on how to properly administer the O&M Plan. 

The O&M Plan describes the risks associated with asbestos exposure and how to prevent such exposure. The O&M Plan describes those
risks, in general, as follows: asbestos is not a significant health concern unless asbestos fibers are released and inhaled. If inhaled, asbestos fibers can accumulate in the lungs and, as exposure increases, the risk of disease (such as asbestosis
and cancer) increases. However, measures taken to minimize exposure and consequently minimize the accumulation of fibers, can reduce the risk of adverse health effects. 
 The O&M Plan also describes a number of activities which should be avoided in order to prevent a release of asbestos fibers. In particular, some of the activities which may present a health risk
(because those activities may cause an airborne release of asbestos fibers) include moving, drilling, boring or otherwise disturbing ACMs. Consequently, such activities should not be attempted by any person not qualified to handle ACMs. In other
words, the approval of Building management must be obtained prior to engaging in any such activities. Please contact the Building manager for more information in this regard. A copy of the written O&M Plan for the Building is located in the
Building Management Office and, upon your request, will be made available to tenants for you to review and copy during regular business hours. 
 Because of the presence of ACM in the Building, we are also providing the following warning, which is commonly known as a California Proposition 65 warning: 

WARNING: This building contains asbestos, a chemical known to the State of California to cause cancer. 

Please contact the Building manager with any questions regarding the contents of this Exhibit H. 

  
 40 









 FIRST AMENDMENT TO OFFICE LEASE AGREEMENT 

This FIRST AMENDMENT TO OFFICE LEASE AGREEMENT (“Amendment”) is dated for references purposes only as of this 29 day of
August, 2011, and is entered into by and between EMERYVILLE OFFICE, L.L.C., a Delaware limited liability company (“Landlord”), and EXPONENTIAL INTERACTIVE, INC., a Delaware corporation (“Tenant”), with reference to the facts set
forth in the Recitals below. 
 R E C I T A L S : 

A. Landlord (as successor to CA-Emeryville Properties Limited Partnership) and Tenant are parties to that certain Office Lease Agreement
dated July 26, 2006 the (“Lease”). 
 B. Pursuant to the Lease, Tenant currently leases from Landlord those
certain premises commonly known as Suite 600 containing approximately 19,779 rentable square feet of space (the “Premises”) within that certain building located at 2200 Powell Street, Emeryville, California (the “Building”).

 C. Capitalized terms which are used in this Amendment without definition have the meanings given to them in the Lease.

 D. The Term of the Lease is scheduled to expire by its terms on January 31, 2012. Landlord and Tenant desire to amend
the Lease in order to extend the Term and further amend the terms of the Lease, all upon and subject to the terms set forth below. 
 A G R E E M E N T : 

NOW, THEREFORE, in consideration of the above Recitals and the mutual covenants and agreements contained herein, and for other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Landlord and Tenant agree as follows: 

1. New Term. Landlord and Tenant agree that the Term of the Lease is hereby amended such that the Term shall now expire on
January 31, 2017 (the “New Term Expiration Date”). The period commencing on September 1, 2011 (the “New Term Commencement Date”) and ending on the New Term Expiration Date, consisting of sixty-five (65) months,
shall hereafter be referred to as the “New Term.” No such extension shall operate to release Tenant from liability for any amounts owed or defaults which exist under the Lease as amended hereby (the “Amended Lease”) prior to the
New Term Commencement Date. 

  
 -1-









 2. Base Rent. Notwithstanding anything to the contrary in the Lease, effective as of
the New Term Commencement Date, monthly installments of Base Rent for the Premises shall be payable by Tenant in accordance with the following schedule: 
  

					
	 Period of New Term
	  	Monthly Installments
of Base Rent	 
	 9/1/2011 — 8/31/2012
	  	$	46,480.65	* 
	 9/1/2012 — 8/31/2013
	  	$	47,865.18	  
	 9/1/2013 — 8/31/2014
	  	$	49,249.71	  
	 9/1/2014 — 8/31/2015
	  	$	50,832.03	  
	 9/1/2015 — 1/31/2017
	  	$	52,414.35	  

  

	*	Provided Tenant is not in default under the Amended Lease, Landlord hereby agrees to abate Tenant’s obligation to pay all of the monthly installments of Base Rent
due during the first (18) through eighth (8th) months of the New Term (i.e., September 1, 2011 through April 30, 2012) (the “Abatement Months”) (such amount of abated Base Rent being hereinafter collectively referred to
as the “Abated Amount”). During such Abatement Months, Tenant will still be responsible for the payment of all other monetary obligations due under the Amended Lease during such Abatement Months, if any. Tenant acknowledges that any
default by Tenant under the Amended Lease will cause Landlord to incur costs not contemplated hereunder, the exact amount of such costs being extremely difficult and impracticable to ascertain. Therefore, should Tenant at any time during the New
Term be in default after having been given notice and opportunity to cure, then, in addition to all of Landlord’s other rights and remedies, the total unamortized sum of such Abated Amount and the Forgiven Rent and the Abated Parking Charges
(amortized on a straight line basis over the New Term) so conditionally excused shall become immediately due and payable by Tenant to Landlord; provided, however, Tenant acknowledges and agrees that nothing in this Section 2 is intended to
limit any other remedies available to Landlord at law or in equity under applicable law (including, without limitation, the remedies under Civil Code Section 1951.2 and/or 1951.4 and any successor statutes or similar laws), in the event Tenant
defaults under the Amended Lease beyond any applicable notice and cure period. 

 3. Expenses and Taxes; Base
Year. For the period commencing with the New Term Commencement Date and continuing through the New Term, Tenant shall pay for Tenant’s Pro Rata Share of Expenses and Taxes applicable to the Premises in accordance with the terms of the
Amended Lease, provided, however, during the New Term, the Base Year for purposes of calculating Tenant’s Pro Rata Share of Expenses and Taxes shall be calendar year 2011. As 2011 is the Base Year, Tenant shall have no obligation to pay its Pro
Rata Share of Expenses and Taxes for the period from September 1, 2011 through December 31, 2011. 
 4. Condition
of Premises. So long as Tenant is not in default under the Amended Lease, Landlord shall (i) provide to Tenant a separate allowance of $20,000.00 (the “Allowance”) which shall be used by Tenant to pay solely for costs of
furniture, fixtures, equipment and completing IT infrastructure work for the Premises using Building standard materials and finishes, subject to Article 9 of the Lease (the “Tenant Work”) and (ii) complete on a turn-key basis the
Tenant Improvements (as that term is defined in the Work Letter attached hereto as Exhibit A) for the Premises in accordance with the terms and conditions of the Work Letter (“Landlord’s Work”). The Allowance shall be paid to
Tenant within thirty (30) days after Tenant has provided to Landlord the following: (i) an application for payment together with invoices, contracts, or other supporting data evidencing Tenant’s Work and payment of same by Tenant as
Landlord may reasonably require. Any and all costs in excess of the Allowance shall be at Tenant’s sole cost and expense. Tenant acknowledges that if Tenant fails to apply the entire Allowance towards allowable Tenant Work within one
(1) year after the date of this Amendment, Tenant shall have no further rights to any then remaining portion of the Allowance. Tenant shall have no right to apply any portion of the Allowance to any other costs other than Tenant Work as defined
herein and shall not have any right to apply any unused portion of the Allowance to rent or any other monetary obligations of Tenant under this Lease. Landlord will, consistent with its obligation to other tenants in the Building, if appropriate and
necessary, make the freight/construction elevator reasonably available to Tenant in connection with Tenant’s Work. Tenant agrees to pay for any after-hours staffing of the freight/construction elevator, if needed. Any and all changes to the
Tenant Improvements and/or Landlord’s approved specifications described in the Work Letter shall be subject to Landlord’s prior written approval and shall be at Tenant’s sole cost and expense. Landlord’s Work will take place in
the Premises while Tenant is in occupancy thereof and paying rent under the Amended Lease. Tenant agrees to cooperate with Landlord and to make the Premises reasonably available to Landlord and its contractors for the performance of Landlord’s
Work. Tenant acknowledges that some interruptions and/or interference with Tenant’s business may occur during the course of Landlord’s Work, but agrees that 

  
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subject to Section 5 below, no interruptions or inconveniences to Tenant or its business suffered as a result of Landlord’s Work shall constitute an eviction of Tenant from the
Premises, whether constructive or otherwise, and Tenant shall in no event be excused from paying any rent that it is scheduled to pay pursuant to the Amended Lease. Landlord and Tenant shall cooperate and cause their respective employees, agents and
contractors to cooperate with the other to expedite completion of Landlord’s Work as well as to minimize any interference with Tenant’s business operations in the Premises. Such cooperation by Tenant shall include, without limitation,
moving, packing, and/or other temporary relocation of furniture and fixtures within the Premises at Tenant’s expense. In addition to Landlord’s Work, Landlord shall upgrade the restrooms on the sixth (66) floor of the Building on a
turn-key basis, at Landlord’s sole cost and expense, using Building standard materials, finishes in accordance with the Restroom Plan attached hereto as Exhibit B. Tenant is currently in possession of the Premises and acknowledges and
agrees that except as expressly provided in this Amendment and/or the Work Letter, Landlord shall not be obligated to refurbish or improve the Premises or to otherwise fund improvements for the Premises in any manner whatsoever in conjunction with
the New Term, and Tenant hereby accepts the Premises in its “AS-IS” condition. 
 5. Temporary Space. Landlord
and Tenant hereby acknowledge and agree that from Landlord’s commencement of Landlord’s Work, and continuing until the Tenant Improvements in the Premises are substantially completed (as defined in the Work Letter) (herein, the
“Temporary Space Period”), Landlord shall provide Tenant use of other available vacant space within the Building, or, if no suitable space is available within the Building, then Landlord shall provide Tenant use of other available vacant
space within, the building located at 2000 Powell Street, or the building located at 1900 Powell Street. The space provided by Landlord to Tenant for the Temporary Space Period shall be reasonably comparable to the Premises as determined by Landlord
in its sole and absolute discretion (“Temporary Space”), on an “as-is” and “with all faults” basis, and Landlord shall have no obligation to provide furnishings or pay for any telecommunications costs or other costs
required for Tenant to conduct business from any such Temporary Space. All terms of the Amended Lease shall apply to Tenant’s use and occupancy of the Temporary Space with equal force as applicable to the Premises, except that Tenant shall not
be obligated to pay any Rent for the Temporary Space during the Temporary Space Period. Notwithstanding the foregoing, Landlord and Tenant hereby acknowledge and agree that Landlord shall have the right to actively market and show any such Temporary
Space to prospective tenants during the Temporary Space Period upon at least twelve (12) hours’ prior notice to Tenant. Upon expiration of the Temporary Space Period, Tenant shall promptly surrender the Temporary Space in the condition
received and if Tenant shall fail to do so, Tenant shall pay rent for the Temporary Space on a daily basis in an amount equal to 150% of the then rate for such space as stated in Landlord’s offering materials for such space until such time as
Tenant shall vacate and surrender the Temporary Space as provided herein. 
 6. Security Deposit. Effective as of the New
Term Commencement Date, Landlord shall reduce the Security Deposit under the Lease by $75,585.65 (the “Deposit Surplus”), from $128,000 to $52,414.35. Accordingly, Landlord shall return to Tenant the entire amount of the Deposit Surplus
within thirty (30) days of the full execution and delivery of this Amendment. 
 7. Parking. During the New Term or
until earlier termination of the Lease, Tenant shall have the right to continue to utilize up to fifty-nine (59) non-reserved parking spaces. During the New Term, Tenant shall pay Landlord the prevailing monthly charges established from time to
time for parking in the Parking Facility. The current charges for such parking spaces are: $75.00 per non-reserved parking pass per month. Subject to availability, Tenant shall have the right during the New Term to lease additional non-reserved
parking spaces on a month-to-month basis upon prior written notice to Landlord at the prevailing monthly charges established from time to time for parking in the Parking Facility. No deductions from such monthly charges shall be made for days on
which the Parking Facility is not used by Tenant. Provided Tenant is not in default under the Amended Lease, Landlord hereby agrees to abate 

  
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Tenant’s obligation to pay for the first fifty-nine (59) non-reserved parking spaces utilized by Tenant during the Abatement Months (such amount of abated parking charges being
hereinafter collectively referred to as the “Abated Parking Charges”). 
 8. Options. Landlord hereby grants to
Tenant an Extension Option as further provided in Rider No. 1 and Rider No. 2 attached hereto and made a part hereof. Tenant acknowledges and agrees that except as otherwise expressly provided herein, Tenant has no options and/or rights to
lease additional space, terminate the Lease early, or extend the Term. Accordingly, all such options previously granted to Tenant, including, without limitation, Tenant’s existing Renewal Option granted pursuant to Section 1 of Exhibit F
to the Lease is hereby deleted and rendered of no further force and effect. 
 9. Broker. Tenant warrants that it has had
no dealings with any real estate broker or agent in connection with the negotiation of this Amendment other than Cassidy Turley BT Commercial representing Tenant, and that it knows of no other real estate broker or agent who is or might be entitled
to a commission in connection with this Amendment other than Landlord’s broker. If Tenant has dealt with any person or real estate broker with respect to this Amendment, then Tenant shall be solely responsible for the payment of any fee due
said person, broker or firm and Tenant shall indemnify and hold Landlord free and harmless from and against any and all claims, losses, damages, costs, expenses, actions or causes of action, liability, or judgments with respect thereto, including
attorneys’ fees and court costs. 
 10. Representations and Warranties. Tenant hereby represents, warrants, and
agrees that: (1) there exists no breach, default, or event of default by Landlord under the Lease, or any event or condition which, with notice or passage of time or both, would constitute a breach, default, or event of default by Landlord
under the Lease; (2) the Lease continues to be a legal, valid, and binding agreement and obligation of Tenant; and (3) Tenant has no current offset or defense to its performance or obligations under the Lease. Tenant hereby waives and
releases all demands, charges, claims, accounts, or causes of action of any nature whatsoever against Landlord or Landlord’s members, officers, employees or agents, including without limitation, both known and unknown demands, charges, claims,
accounts, and causes of action that have previously arisen out of or in connection with the Lease. 
 11. Authority. Each
signatory of this Amendment on behalf of Tenant represents hereby that he or she has the authority to execute and deliver the same on behalf of the party hereto for which such signatory is acting. 

12. Tenant Name. Landlord and Tenant hereby acknowledge and agree that due to a scrivener’s error, the Lease shows the
defined term “Tenant” therein to mean “EXPONENTIAL INTERACTIVE, INC., a California corporation” rather than “EXPONENTIAL INTERACTIVE, INC., a Delaware corporation”. Accordingly, Landlord and Tenant hereby acknowledge
and agree that the Lease is hereby retroactively revised to provide that all references to the defined term “Tenant” therein shall mean “EXPONENTIAL INTERACTIVE, INC., a Delaware corporation”. 

13. No Other Modification. Landlord and Tenant agree that except as otherwise specifically modified in this Amendment, the Lease
has not been modified, supplemented, amended, or otherwise changed in any way and the Lease remains in full force and effect between the parties hereto as modified by this Amendment. To the extent of any inconsistency between the terms and
conditions of the Lease and the terms and conditions of this Amendment, the terms and conditions of this Amendment shall apply and govern the parties. This Amendment may be executed in counterparts, each of which shall be deemed an original, but all
of which, together, shall constitute one and the same Amendment. 
 [REMAINDER OF PAGE INTENTIONALLY BLANK; SIGNATURES FOLLOW]


  
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 IN WITNESS WHEREOF, the parties have each executed this Amendment as of the date first set
forth above. 
 TENANT: 

EXPONENTIAL INTERACTIVE, INC., 
 a Delaware
corporation 
  

			
	By:	 	 /s/ John Rettig

	Title:	 	 CFO

	Date:	 	 9/1/2011


 [SIGNATURE CONTINUED ON FOLLOWING PAGE] 

  
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 LANDLORD: 
 EMERYVILLE OFFICE, L.L.C., 
 a Delaware limited liability company 

 

																			
	By:	  	 EMERYVILLE OFFICE HOLDINGS, L.L.C,
 a Delaware limited liability company,
 its Sole Member and Manager
	  	
				
		  	By:	  	 LBA RIV-Company III, LLC,
 a Delaware limited liability company,
 its Operating Member
	  	
					
		  		  	By:	  	 LBA REIT IV, LLC,

a Delaware limited liability company
 its sole
Member and Manager
	  	
						
		  		  		  	By:	  	 LBA Realty Fund IV, L.P.,
 a Delaware limited partnership,
 its Sole Manager
	  	
							
		  		  		  		  	By:	  	 LBA Management Company IV, LLC,
 a Delaware limited liability company,
 its General Partner
	  	
								
		  		  		  		  		  	By:	  	LBA Realty LLC,
 a Delaware limited liability
company,
 its Manager
	  	
									
		  		  		  		  		  		  	By:	  	LBA Inc.,
 a California corporation,

its Managing Member
	  	
										
		  		  		  		  		  		  		  	By:	  	 /s/ Brad Neglia
	  	
		  		  		  		  		  		  		  	Name:	  	 Brad Neglia
	  	
		  		  		  		  		  		  		  	Title:	  	 Authorized Signatory
	  	

 For LBA Office Use Only: Prepared & Reviewed by:
                                         
                    

  
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 EXHIBIT A 

WORK LETTER 
 (Turn Key) 
 1. TENANT IMPROVEMENTS. Landlord shall construct and,
except as provided below to the contrary, pay for the entire cost of constructing the tenant improvements (“Tenant Improvements”) described by the plans and specifications identified in Schedule “1” attached hereto
(the “Plans”) including all shown Alternates with exception of Alternate #9. Tenant may request changes to the Plans provided that (a) the changes shall not be of a lesser quality than Landlord’s standard specifications
for tenant improvements for the Building, as the same may be changed from time to time by Landlord (the “Standards”); (b) the changes conform to applicable governmental regulations and necessary governmental permits and
approvals can be secured; (c) the changes do not require building service beyond the levels normally provided to other tenants in the Building; (d) the changes do not have any adverse affect on the structural integrity or systems of the
Building; (e) the changes will not, in Landlord’s opinion, unreasonably delay construction of the Tenant Improvements; and (f) Landlord has determined in its sole discretion that the changes are of a nature and quality consistent with
the overall objectives of Landlord for the Building. If Landlord approves a change requested by Tenant, then, as a condition to the effectiveness of Landlord’s approval, Tenant shall pay to Landlord upon demand by Landlord the increased cost
attributable to such change, as reasonably determined by Landlord. To the extent any such change results in a delay of completion of construction of the Tenant Improvements, then such delay shall constitute a delay caused by Tenant as described
below. 
 2. CONSTRUCTION OF TENANT IMPROVEMENTS. Upon Tenant’s payment to Landlord of the total amount of the cost of any
changes to the Plans, if any, Landlord’s contractor shall commence and diligently proceed with the construction of the Tenant Improvements, subject to Tenant Delays (as described in Section 4 below) and Force Majeure Delays (as described
in Section 5 below). Promptly upon the commencement of the Tenant Improvements, Landlord shall furnish Tenant with a construction schedule letter setting forth the projected completion dates therefor and showing the deadlines for any actions
required to be taken by Tenant during such construction, and Landlord may from time to time during construction of the Tenant Improvements modify such schedule. 
 3. SUBSTANTIAL COMPLETION. The Tenant Improvements shall be deemed to be “substantially completed” when Landlord: (a) has substantially completed the Tenant
Improvements in accordance with the Plans, other than decoration and minor “punch-list” type items and adjustments which do not materially interfere with Tenant’s access to or use of the Premises; and (b) has obtained a temporary
certificate of occupancy or other required equivalent approval from the local governmental authority permitting occupancy of the Premises. Within ten (10) days after such substantial completion, Tenant shall conduct a walk-through inspection of
the Premises with Landlord and provide to Landlord a written punch-list specifying those decoration and other punch-list items which require completion, which items Landlord shall thereafter diligently complete; provided, however, that Tenant shall
be responsible, at Tenant’s sole cost and expense, for the remediation of any items on the punch-list caused by Tenant’s acts or omissions. 
 4. TENANT DELAYS. For purposes of this Work Letter, “Tenant Delays” shall mean any delay in the completion of the Tenant Improvements resulting from any or all of the
following: (a) Tenant’s failure to timely perform any of its obligations pursuant to this Work Letter, including any failure to complete, on or before the due date therefor, any action item which is Tenant’s responsibility pursuant to
the Work Schedule or any schedule delivered by Landlord to Tenant pursuant to this Work Letter, (b) Tenant’s changes to the Plans; (c) Tenant’s request for materials, finishes, or installations which are not readily available or
which are incompatible with the Standards; (d) any delay of Tenant in making 

  
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payment to Landlord for Tenant’s share of any costs in excess of the cost of the Tenant Improvements as described in the Plans; or (e) any other act or failure to act by Tenant,
Tenant’s employees, agents, architects, independent contractors, consultants and/or any other person performing or required to perform services on behalf of Tenant. 
 5. FORCE MAJEURE DELAYS. For purposes of this Work Letter, “Force Majeure Delays” shall mean any actual delay beyond the reasonable control of Landlord in the construction of the
Tenant Improvements, which is not a Tenant Delay and which is caused by any of the causes described in Section 26.03 of the Lease. 
 EXHIBIT A 

  
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 Schedule “1” 

Plans And Specifications 
 [TO BE ATTACHED] 
 EXHIBIT A 

  
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 EXHIBIT B 

RESTROOM PLAN 
  






 
 EXHIBIT B 

  
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 EXTENSION OPTION RIDER 

RIDER NO. 1 
 This
Rider No. 1 is made and entered into by and between EMERYVILLE OFFICE, L.L.C., a Delaware limited liability company (“Landlord”), and EXPONENTIAL INTERACTIVE, INC., a Delaware corporation (“Tenant”), as of the day and year
of the Amendment between Landlord and Tenant to which this Rider is attached. All capitalized terms not defined in this Rider shall have the same meaning as set forth in the Amendment. Landlord and Tenant hereby agree that, notwithstanding anything
contained in the Amended Lease to the contrary, the provisions set forth below shall be deemed to be part of the Amended Lease and shall supersede any inconsistent provisions of the Amended Lease. All references in the Amended Lease and in this
Rider to the “Amended Lease” shall be construed to mean the Amended Lease (and all exhibits and Riders attached thereto), as amended and supplemented by this Rider. 
 1. Landlord hereby grants to Tenant one (1) option (the “Extension Option”) to extend the New Term of the Amended Lease for an additional period of five (5) years (the “Option
Term”), on the same terms, covenants and conditions as provided for in the Amended Lease during the New Term, except for the monthly Base Rent, which shall initially be equal to the “fair market rental rate” for the Premises for the
Option Term as defined and determined in accordance with the provisions of the Fair Market Rental Rate Rider attached as Rider No. 2, subject to fair market annual rent adjustments during the Option Term. 

2. The Extension Option must be exercised, if at all, by written notice (“Extension Notice”) delivered by Tenant to Landlord no
sooner than that date which is twelve (12) months and no later than that date which is nine (9) months prior to the expiration of the New Term. Provided Tenant has properly and timely exercised the Extension Option, the New Term shall be
extended by the Option Term, and all terms, covenants and conditions of the Amended Lease shall remain unmodified and in full force and effect, except that the monthly Base Rent shall be as set forth above and in Rider No. 2, and except that
there shall be no remaining Extension Options. 
 3. The Extension Option is personal to the original Tenant executing this
Amendment and may be exercised only by the original Tenant executing this Amendment while occupying and leasing the entire Premises and without having assigned the Amended Lease or sublet any portion of the Premises, and/or without the intent of
thereafter assigning the Amended Lease or subletting the Premises, and may not be exercised or be assigned, voluntarily or involuntarily, by any person or entity other than the original Tenant executing this Amendment. The Extension Option is not
assignable separate and apart from the Amended Lease, nor may said Extension Option be separated from the Amended Lease in any manner, either by reservation or otherwise. The Extension Option is subject to all expansion and extension rights and
other rights to lease, as applicable, which Landlord has granted to other tenants prior to the date of the Amendment. Tenant will have no right to exercise the Extension Option, notwithstanding any provision of the grant of option to the contrary,
and Tenant’s exercise of the Extension Option may be nullified by Landlord and deemed of no further force or effect, if (i) Tenant is in default of any monetary obligation or material non-monetary obligation under the terms of the Amended
Lease (or if Tenant would be in such default under the Amended Lease but for the passage of time or the giving of notice, or both) as of Tenant’s exercise of the Extension Option or at any time after the exercise of the Extension Option and
prior to the commencement of the Option Term, or (ii) Landlord has given Tenant two (2) or more notices of default, whether or not such defaults are subsequently cured, during any twelve (12) consecutive month period of the Amended
Lease. The Extension Option is hereby deemed an economic term which Landlord, in its sole and absolute discretion, may or may not offer in conjunction with any future extensions of the New Term. 

RIDER NO. 1 

  
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 FAIR MARKET RENTAL RATE RIDER 

RIDER NO. 2 TO LEASE 
 This Rider No. 2 is made and entered into by and between EMERYVILLE OFFICE, L.L.C., a Delaware limited liability company (“Landlord”), and EXPONENTIAL INTERACTIVE, INC., a Delaware
corporation (“Tenant”), as of the day and year of the Amendment between Landlord and Tenant to which this Rider is attached. All capitalized terms not defined in this Rider shall have the same meaning as set forth in the Amendment.
Landlord and Tenant hereby agree that, notwithstanding anything contained in the Lease to the contrary, the provisions set forth below shall be deemed to be part of the Amended Lease and shall supersede any inconsistent provisions of the Amended
Lease. All references in the Amended Lease and in this Rider to the “Amended Lease” shall be construed to mean the Amended Lease (and all exhibits and Riders attached thereto), as amended and supplemented by this Rider. 

1. The term “fair market rental rate” as used in Rider No. 1 shall mean the annual amount per square foot, projected
during the Option Term (including annual adjustments), that a willing, non- equity renewal tenant (excluding sublease and assignment transactions) would pay, and a willing, institutional landlord of a comparable quality office building located in
the Emeryville, California area would accept, in an arm’s length transaction (what Landlord is accepting in then current transactions for the Building may be used for purposes of projecting rent for the Option Term), for space of comparable
size, quality and floor height as the Premises, taking into account the age, quality and layout of the existing improvements in the Premises, and taking into account items that professional real estate brokers or professional real estate appraisers
customarily consider, including, but not limited to, rental rates, space availability, tenant size, tenant improvement allowances, parking charges and any other lease considerations, if any, then being charged or granted by Landlord or the lessors
of such similar office buildings. All economic terms other than monthly Base Rent, such as tenant improvement allowance amounts, if any, operating expense allowances, parking charges, etc., will be established by Landlord and will be factored into
the determination of the fair market rental rate for the Option Term. Accordingly, the fair market rental rate will be an effective rate, not specifically including, but accounting for, the appropriate economic considerations described above.

 2. In the event where a determination of fair market rental rate is required under the Amended Lease, Landlord shall provide
written notice of Landlord’s determination of the fair market rental rate not later than ninety (90) days after the last day upon which Tenant may timely exercise the right giving rise to the necessity for such fair market rental rate
determination. Tenant shall have ten (10) days (“Tenant’s Review Period”) after receipt of Landlord’s notice of the fair market rental rate within which to accept such fair market rental rate or to reasonably object thereto
in writing. Failure of Tenant to so object to the fair market rental rate submitted by Landlord in writing within Tenant’s Review Period shall conclusively be deemed Tenant’s approval and acceptance thereof. If within Tenant’s Review
Period Tenant reasonably objects to or is deemed to have disapproved the fair market rental rate submitted by Landlord, Landlord and Tenant will meet together with their respective legal counsel to present and discuss their individual determinations
of the fair market rental rate for the Premises under the parameters set forth in Section 1 above and shall diligently and in good faith attempt to negotiate a rental rate on the basis of such individual determinations. Such meeting shall occur
no later than ten (10) days after the expiration of Tenant’s Review Period. The parties shall each provide the other with such supporting information and documentation as they deem appropriate. At such meeting if Landlord and Tenant are
unable to agree upon the fair market rental rate, they shall each submit to the other their respective best and final offer as to the fair market rental rate. If Landlord and Tenant fail to reach agreement on such fair market rental rate within five
(5) business days following such a meeting (the “Outside Agreement Date”), Tenant’s Extension Option will be deemed null and void unless Tenant demands appraisal within five (5) business days thereof, in which event each
party’s determination shall be submitted to appraisal in accordance with the provisions of Section 3 below. 

  
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 3. (a) Landlord and Tenant shall each appoint one (1) independent appraiser who shall
by profession be an M.A.I. certified real estate appraiser who shall have been active over the five (5) year period ending on the date of such appointment in the leasing of commercial (including office) properties in the Emeryville, California
area. The determination of the appraisers shall be limited solely to the issue of whether Landlord’s or Tenant’s last proposed (as of the Outside Agreement Date) best and final fair market rental rate for the Premises is the closest to the
actual fair market rental rate for the Premises as determined by the appraisers, taking into account the requirements specified in Section 1 above. Each such appraiser shall be appointed within fifteen (15) days after the Outside Agreement
Date. 
 (b) The two (2) appraisers so appointed shall within fifteen (15) days of the date of the appointment of the last appointed
appraiser agree upon and appoint a third appraiser who shall be qualified under the same criteria set forth hereinabove for qualification of the initial two (2) appraisers. 
 (c) The three (3) appraisers shall within thirty (30) days of the appointment of the third appraiser reach a decision as to whether the parties shall use Landlord’s or Tenant’s
submitted best and final fair market rental rate, and shall notify Landlord and Tenant thereof. During such thirty (30) day period, Landlord and Tenant may submit to the appraisers such information and documentation to support their respective
positions as they shall deem reasonably relevant and Landlord and Tenant may each appear before the appraisers jointly to question and respond to questions from the appraisers. 
 (d) The decision of the majority of the three (3) appraisers shall be binding upon Landlord and Tenant and neither party shall have the right to reject the decision or to undo the exercise of the
applicable Option. If either Landlord or Tenant fails to appoint an appraiser within the time period specified in Section 3(a) hereinabove, the appraiser appointed by one of them shall within thirty (30) days following the date on which
the party failing to appoint an appraiser could have last appointed such appraiser reach a decision based upon the same procedures as set forth above (i.e., by selecting either Landlord’s or Tenant’s submitted best and final fair market
rental rate), and shall notify Landlord and Tenant thereof, and such appraiser’s decision shall be binding upon Landlord and Tenant and neither party shall have the right to reject the decision or to undo the exercise of the applicable Option.

 (e) If the two (2) appraisers fail to agree upon and appoint a third appraiser, either party, upon ten (10) days written notice to
the other party, can apply to the Presiding Judge of the Superior Court of Alameda County to appoint a third appraiser meeting the qualifications set forth herein. The third appraiser, however, selected shall be a person who has not previously acted
in any capacity for ether party. 
 (f) The cost of each party’s appraiser shall be the responsibility of the party selecting such
appraiser, and the cost of the third appraiser (or arbitration, if necessary) shall be shared equally by Landlord and Tenant. 
 (g) If the
process described hereinabove has not resulted in a selection of either Landlord’s or Tenant’s submitted best and final fair market rental rate by the commencement of the applicable lease term, then the fair market rental rate estimated by
Landlord will be used until the appraiser(s) reach a decision, with an appropriate rental credit and other adjustments for any overpayments of monthly Base Rent or other amounts if the appraisers select Tenant’s submitted best and final
estimate of the fair market rental rate. The parties shall enter into an amendment to the Lease confirming the terms of the decision. 
 RIDER NO. 2 

  
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