EX-10.8






 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 Exhibit 10.8 

TFM Severance Plan – Adopted 10/22/19 

THE FRESH MARKET, INC. 
 SEVERANCE
PLAN1  
 SECTION 1. Purpose. The purpose of this Severance Plan
(this “Plan”) is to promote the interests of The Fresh Market, Inc. (the “Company”) and its stockholders by retaining certain management-level employees through the provision of severance protections to such
employees in the event their employment is terminated under the circumstances described in this Plan. 
 SECTION 2.
Definitions. For purposes of this Plan, the following terms shall have the meanings set forth below unless otherwise defined in the Pomegranate Parent Holdings, Inc. Stock Option Plan, as may be amended from time to time, or a successor
plan (the “Option Plan”): 
 (a) “Affiliate” means, a Person that, directly or indirectly through one or more
intermediaries, controls, or is controlled by, or is under common control with, such Person. As used in this definition, the term “control,” including the correlative terms “controlling,” “controlled by” and “under
common control with,” means possession, directly or indirectly, of the power to direct or cause the direction of management or policies (whether through ownership of securities or any partnership or other ownership interest, by contract or
otherwise) of a Person. 
 (b) “Annual Base Salary” means, with respect to any Participant, such Participant’s annual
rate of base salary in effect immediately prior to such Participant’s Termination Date (excluding any reduction thereto that constitutes Good Reason). 

(c) “Benefit Continuation Period” means, as of the Participant’s Termination Date, if a Participant is (i) the
Chief Executive Officer (“CEO”), absent any other written agreement signed by the CEO and the Company, twenty-four (24) months; (ii) an Executive Vice President or a Senior Vice President, eighteen (18) months; (iii) a Group Vice
President, fifteen (15) months; and (iv) a Vice President, twelve (12) months. 
 (d) “Board” means the
Executive Board of Directors of the Company. 
 (e) “Cause” means, with respect to any Participant, the occurrence of any
one of the following: 
 (i) the Parti cipant’s willful and continued failure to perform substantially his or her duties
with the Company or any of its Affiliates (other than any such failure resulting from incapacity due to physical or mental illness); 

(ii) the Participant’s willful misconduct or gross negligence that is materially and demonstrably injurious to the
financial reputation or good will of the Company or any of its Affiliates; 
 (iii) the Participant’s commission of
(A) a felony or (B) any crime that the Company reasonably believes will result in material injury to the financial reputation or good will of the Company or any of its Affiliates; 

 
  

	1 	 Note that this Severance Plan will dictate severance benefits other than in relation to equity which is being
issued by an indirect parent of the Company. The equity award agreement with the Company’s indirect parent will control. 



  














 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (iv) the Participant’s breach of any fiduciary duty or duty of loyalty
to the Company or any of its Affiliates, including embezzlement, fraud, or misappropriation of funds; 
 (v) the
Participant’s material breach of any written agreement with the Company or any of its Affiliates (including the Employment Agreement entered into between the Participant and the Company (an “Employment Agreement”) or any
restrictive covenants between the Participant and the Company or any Affiliates); 
 (vi) the Participant’s willful
breach of any material provision of the Company’s Code of Business Conduct and Ethics or any other material provision of a written Company policy; or 

(vii) the Participant’s failure to cooperate with an investigation by any governmental authority. 

For the purposes of this provision, no act or failure to act on the Participant’s part shall be considered “willful” unless it is done, or
omitted to be done, by the Participant in bad faith or without reasonable belief that the Participant’s action or omission was in the best interests of the Company. The Company may terminate a Participant’s employment for Cause pursuant to
clause (i), (ii), (v), (vi) or (vii) above only after giving the Participant written notice of the specific circumstances that constitute Cause and if the Participant fails to cure the circumstances that gave rise to Cause within 30 days
following delivery of such notice. All determinations relating to a termination of a Participant’s employment for Cause shall be made by the Company in its sole discretion; provided that, during the Protection Period, a termination of a
Participant’s employment for Cause shall not be effective unless and until there has been delivered to the Participant a copy of a resolution duly adopted by the affirmative vote of not less than a majority of the entire membership of the Board
(excluding, if applicable, the Participant) at a meeting of the Board called and held for such purpose (after reasonable notice is provided to the Participant and the Participant is given an opportunity, together with counsel, to be heard before the
Board), finding that in the good faith opinion of the Board, the Participant has acted or failed to act in a manner described in clause (i), (ii), (v), (vi), or (vii) above and specifying the particulars thereof in detail. 

(f) “Change in Control” shall mean: 

(i) any event occurs the result of which is that any “Person,” as such term is used in Sections 13(d) and 14(d) of
the Exchange Act, other than the Apollo Investors(defined below), becomes the “beneficial owner”, as defined in Rules l3d-3 and l3d-5 under the Exchange Act
directly or indirectly, of more than 50% of the Voting Stock of the Company or any successor company thereto, including, without limitation, through a merger or consolidation or purchase of Voting Stock of the Company; provided that Affiliates of
Apollo Global Management LLC do not have the right or ability by voting power, contract or otherwise to elect or designate for election a majority of the Board; provided further that the transfer of 100% of the Voting Stock of the Company to a
Person that has an ownership structure identical to that of the Company prior to such transfer, such that the Company becomes a wholly owned subsidiary of such Person, shall not be treated as a Change in Control; or 

(ii) the sale, lease, transfer, conveyance or other disposition, in one or a series of related transactions other than a merger
or consolidation, of all or substantially all of the assets of the Company and its consolidated subsidiaries taken as a whole to any Person or group of related Persons other than to Apollo Investors. As used herein, “Apollo Investor” means
AP VIII Pomegranate Holdings, L.P., a Delaware limited partnership, or any other investment fund managed by Affiliates of Apollo Global Management LLC that acquires Shares. 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (g) “Change in Control Date” means the date on which a Change in Control
occurs. 
 (h) “Code” means the Internal Revenue Code of 1986, as amended from time to time, or any successor statute
thereto, and the regulations promulgated thereunder, as in effect from time to time. 
 (i) “Disability” means, with
respect to any Participant, that the Participant becomes eligible to receive income replacement benefits under any long-term disability plan covering employees of the Company or its Affiliates. 

(j) “ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended from time to time, or any successor
statute thereto, and the regulations promulgated thereunder as in effect from time to time. 
 (k) “Exchange Act” means the
Securities Exchange Act of 1934, as amended from time to time, or any successor statute thereto, and the regulations promulgated thereunder as in effect from time to time. 

(l) “Excise Tax” means the excise tax imposed by Section 4999 of the Code, together with any interest or penalties
imposed with respect to such tax. 
 (m) “Executive Officer” means “executive officer” as defined in Rule 3b-7 promulgated under the Exchange Act. 
 (n) “Fair Market Value” means: 

(i) with respect to Shares after an IPO, the closing price of the Shares on the primary national securities exchange on which
such Shares are then traded, if any, on the trading day prior to the date as of which the Fair Market Value is to be determined; and 

(ii) in all other events, the amount determined by the Board of Directors in its good faith judgment using commonly accepted
valuation techniques based upon the amount that would be recovered by the holder of such Shares if all of the assets of the Company were sold to a buyer in a single transaction at arms’ length and the proceeds from such transaction, as
determined in good faith by the Board of Directors, were distributed in a liquidation of the Company pursuant to the Company’s Certificate of Incorporation. 

(o) “Good Reason” means the occurrence of any of the events or circumstances set forth below without a Participant’s
express prior written consent and other than as a result of the Participant’s Disability: 
 (i) the failure of the
Company to pay the Participant any material compensation when due; 
 (ii) the delivery by the Company of a notice to the
Participant of the intent to terminate the Participant’s employment for any reason, other than for Cause or Disability, in each case in accordance with this Plan, regardless of whether such termination is intended to become effective during or
after the term of this Plan; 
 (iii) a material reduction of the Participant’s Base Salary that similarly affects
substantially all Executive Officers of the Company and its Affiliates, and other than any such reduction that results from a demotion of the Participant into a position that the Participant occupied within the six (6) months immediately prior
to such demotion; 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (iv) any change of the Participant’s principal place of employment to a
location more than 50 miles from the Participant’s principal place of employment immediately prior to the change, which change increases the Participant’s commute from the Participant’s principal residence; 

(v) a material reduction in the Participant’s target annual bonus, that similarly affects substantially all Executive
Officers of the Company and its Affiliates; or 
 (vi) any material adverse change unilaterally dictated by the Company in
the Participant’s positions, duties, responsibilities or reporting relationships from the Participant’s positions, duties, responsibilities or reporting relationships, or any unilateral assignment to the Participant by the Company of
duties or responsibilities that are materially inconsistent in an adverse respect with the Participant’s positions. 
 The Participant’s right to
terminate employment for Good Reason shall not be affected by the Participant’s incapacity due to physical or mental illness. A termination of employment by the Participant for Good Reason shall be effectuated by giving the Company written
notice (“Notice of Termination for Good Reason”), not later than 90 days following the date that the Participant would reasonably be expected to be aware of the occurrence of the circumstance that constitutes Good Reason, setting
forth in reasonable detail the specific conduct of the Company that constitutes Good Reason and the specific provisions of this Plan on which the Participant relied. The Company shall be entitled, during the
30-day period following receipt of a Notice of Termination for Good Reason, to cure the circumstances that gave rise to Good Reason, provided that the Company shall be entitled to waive its right to
cure or reduce the cure period by delivery of written notice to that effect to the Participant (such 30-day or shorter period, the “Cure Period”). If, during the Cure Period, such circumstance
is remedied, the Participant shall not be permitted to terminate employment for Good Reason as a result of such circumstance. If, at the end of the Cure Period, the circumstance that constitutes Good Reason has not been remedied, the Participant
shall be entitled to terminate employment for Good Reason during the five (5) day period that follows the end of the Cure Period (the “Termination Period”). If the Participant does not terminate employment during the
Termination Period, the Participant shall not be permitted to terminate employment for Good Reason as a result of such circumstance.     

(p) “Payment” means any payment, benefit or distribution by the Company, any of its Affiliates or any trust established by
the Company or its Affiliates, to or for the benefit of a Participant, whether paid, payable, distributed, distributable or provided pursuant to this Plan or otherwise, including any payment, benefit or other right that constitutes a “parachute
payment” within the meaning of Section 280G. 
 (q) “Protection Period” means the period commencing on the Change
in Control Date and ending on the second anniversary thereof. 
 (r) “Section 280G” means Section 280G of the
Code. 
 (s) “Section 409A” means Section 409A of the Code. 

(t) “Severance Bonus Value” means (i) with respect to any Participant who has a target annual bonus for the calendar
year in which such Participant’s Termination Date occurs, such target annual bonus (excluding any reduction thereto that constitutes Good Reason), or (ii) with respect to any 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
Participant who does not have a target annual bonus for the calendar year in which such Participant’s Termination Date occurs, the average of the regular annual cash bonuses actually paid to
such Participant in the three (3) calendar years immediately prior to the calendar year in which such Termination Date occurs or such lesser number of calendar years during which such Participant was employed by the Company; provided
that with respect to any such calendar year during which such Participant’s regular annual cash bonus was prorated because such Participant was not employed by the Company for the full calendar year, the regular annual cash bonus paid to such
Participant for such calendar year shall be annualized for purposes of determining such Participant’s Severance Bonus Value. 
 (u)
“Severance Multiple” means, with respect to any Participant: (i) if the Participant is the CEO as of the Participant’s Termination Date, absent any other written agreement signed by the CEO and the Company, 2; (ii) if the
Participant is an Executive Vice President or Senior Vice President as of the Participant’s Termination Date, 1.5; (iii) if the Participant is a Group Vice President as of the Participant’s Termination Date, 1.25; and (iv) if the
Participant is a Vice President as of the Participant’s Termination Date, 1; provided that, for the purpose of this definition, any change in title or position prior to such Termination Date that would constitute Good Reason shall be
disregarded. 
 (v) “Shares” means shares of common stock of the Company, $0.01 par value, or such other securities of the
Company into which such shares shall be changed by reason of a recapitalization, merger, consolidation, split-up, combination, exchange of shares or other similar transaction. 

(w) “Termination Date” means the date on which the termination of a Participant’s employment, in accordance with the
terms of this Plan, is effective. 
 SECTION 3. Eligibility. The participants in this Plan (“Participants”)
are those employees whose title includes, as of the date of adoption of the Severance Plan, “Vice President,” “Senior Vice President,” “Group Vice President,” “Executive Vice President,” “Company’s
President,” and, absent any other written agreement signed by the CEO and the Company, “Chief Executive Officer.” 

SECTION 4. Termination of Employment at Any Time Other Than During the Protection Period by the Company Without Cause or by the
Participant for Good Reason. Subject to Section 7, if a Participant’s employment is terminated either (x) by the Company or any of its Affiliates other than for Cause, death or Disability or (y) by resignation of the
Participant with Good Reason, in each case, at any time other than during the Protection Period but other than in the circumstances described in Section 6, then the Participant shall be entitled to the following payments and benefits;
provided that no such payments and benefits shall be paid to the Participant until the Participant’s termination of employment qualifies as a separation from service (within the meaning of Section 409A): 

(a) Severance Pay. The Company shall pay the Participant in an amount equal to the product of (i) the Participant’s Severance
Multiple and (ii) the Participant’s Annual Base Salary (the “Salary Multiple”), payable in equal monthly installments over a number of years equal to the Severance Multiple, beginning on the 61st day following the
Participant’s Termination Date; provided that such amount (or any portion thereof) may, at the Company’s discretion, be payable in a lump-sum payment under the “separation pay plan”
exception specified in Treas. Reg. § 1.409A-1(b)(9) (limited to up to $560,000 in separation pay in 2019, but which amount may increase or decrease annually pursuant to the Code) on the 61st day following
such Termination Date, to the extent that such payment does not result in penalties or additional taxes under Section 409A. If any partial lump-sum payment of such amount is made pursuant to this
Section 4(a), the remaining amount shall be paid, in the Company’s discretion, in either equal monthly installments over the remaining number of years equal to the Severance Multiple or in such other payment manner as allowable by
applicable law. 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (b) Prorated Annual Bonus. The Company shall pay the Participant an amount equal to
the product of (i) the annual cash bonus the Participant would have received under the annual incentive plan in which the Participant participates immediately prior to the Participant’s Termination Date with respect to the calendar year in
which such Termination Date occurs had he or she been actively employed throughout the entire such calendar year and (ii) a fraction, the numerator of which is the number of days that the Participant was actively employed by the Company in such
calendar year, and the denominator of which is 365, in a lump-sum payment on the later of (A) the 61st day following such Termination Date and (B) the date payments under such plan are made with
respect to such calendar year to participants who remain actively employed by the Company or its Affiliates throughout the remainder of such calendar year. 

(c) COBRA Continuation Benefits. To the extent that a Participant was participating in the Company’s medical, vision, and/or
dental benefits plan (“Benefits Plan”) on the Termination Date and subject to the Participant’s timely election of continued benefits under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended
(“COBRA”), the Company will pay a portion of the Participant’s COBRA premiums (including coverage for the Participant’s eligible dependents, if applicable) (the “COBRA Premiums”) until the earliest of
(i) the last day of the Benefit Continuation Period, (ii) the date the Participant first becomes eligible for medical, vision, and/or dental coverage with a subsequent employer, or (iii) the date the Participant is no longer eligible
under COBRA. The amount of the COBRA Premium paid by the Company will be equal to the employer portion of the premium for the level of coverage under the Company’s Benefits Plan selected by the Participant immediately prior to the Termination
Date. The Participant will be solely responsible for the remaining portion of the COBRA Premium. The Benefit Continuation Period shall run concurrently with the eighteen-month COBRA continuation period. After the Benefit Continuation Period and
during the remainder of the COBRA continuation period (if applicable), a Participant may continue COBRA continuation coverage at his or her sole expense. Notwithstanding the foregoing, if at any time the Company determines that the payment of COBRA
Premiums would result in a violation of applicable law (including the 2010 Patient Protection and Affordable Care Act, as amended), then in lieu of paying COBRA Premiums, the Company shall pay such Participant on the last day of each remaining month
of the Benefit Continuation Period, a fully taxable cash payment equal to the COBRA Premium for such month. Nothing in this Section 4(c) shall operate to reduce, or be construed as reducing, the Participant’s group health plan continuation
rights under COBRA in any manner. 
 (d) Accrued Rights. The Participant shall be entitled to payments of any unpaid annual base
salary, annual bonus or other amounts earned or accrued through the Participant’s Termination Date (the rights to such payments, the “Accrued Rights”). The Accrued Rights shall be payable on their respective scheduled payment
dates. 
 SECTION 5. Termination of Employment During the Protection Period by the Company Without Cause or by the Participant for
Good Reason. Subject to Section 7, if a Participant’s employment is terminated either (x) by the Company or its Affiliates other than for Cause, death or Disability or (y) by resignation of the Participant with Good
Reason, in each case, during the Protection Period, then the Participant shall be entitled to the following payments and benefits; provided that no such payments and benefits shall be paid to the Participant until the Participant’s
termination of employment qualifies as a separation from service (within the meaning of Section 409A): 
 (a) Severance Pay. The
Company shall pay the Participant (i) the Salary Multiple, payable in equal monthly installments over a number of years equal to the Severance Multiple, beginning on the 61st day following the Participant’s Termination Date; provided that
such amount (or any portion thereof) may, at the Company’s discretion, be payable in a lump-sum payment under the “separation pay plan” exception specified in Treas. Reg. § 1.409A-1(b)(9) (limited to up to $560,000 in separation pay in 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
2019, but which amount may increase or decrease annually pursuant to the Code) on the 61st day following such Termination Date to the extent that such payment does not result in penalties or
additional taxes under Section 409A, and (ii) an amount equal to the product of (A) the Participant’s Severance Multiple and (B) the Participant’s Severance Bonus Value (the amount described in this clause (ii), the
“Bonus Multiple”), payable in a lump-sum payment on the 61st day following such Termination Date. . If any partial lump-sum payment of such amount is made
pursuant to this Section 5(a), the remaining amount shall be paid, in the Company’s discretion, in either equal monthly installments over the remaining number of years equal to the Severance Multiple or in such other payment manner as
allowable by applicable law. 
 (b) Prorated Annual Bonus. The Company shall pay the Participant an amount equal to the product of
(i) the annual cash bonus the Participant would have received under the annual incentive plan in which the Participant participates immediately prior to the Participant’s Termination Date with respect to the calendar year in which such
Termination Date occurs had he or she been actively employed throughout the entire such calendar year and (ii) a fraction, the numerator of which is the number of days that the Participant was actively employed by the Company in such calendar
year, and the denominator of which is 365, in a lump-sum payment on the later of (A) the 61st day following such Termination Date and (B) the date payments under such plan are made with respect to
such calendar year to participants who remain actively employed by the Company or its Affiliates throughout the remainder of such calendar year. 

(c) COBRA Continuation Benefits. The Participant shall be entitled to the COBRA Continuation Benefits, subject to the conditions set
forth in Section 4(b) above. 
 (d) Accrued Rights. The Participant shall be entitled to the Accrued Rights, payable on the
terms set forth in Section 4(d). 
 SECTION 6. Anticipatory Termination. If (a) a Participant’s employment is
terminated by the Company without Cause within the six (6) months immediately prior to the Change in Control Date or (b) an action is taken with respect to a Participant within the six (6) months immediately prior to the Change in
Control Date that would constitute Good Reason, and the Participant reasonably demonstrates that such termination or action (i) was at the request of a third party that had indicated an intention or taken steps reasonably calculated to effect a
Change in Control or (ii) otherwise arose in connection with, or in anticipation of, a Change in Control that has been threatened or proposed, so long as such Change in Control actually occurs, then, subject to Section 7, (A) the Company
shall pay the Participant the Bonus Multiple, payable in a lump-sum payment on the later of (x) the 61st day following the Participant’s Termination Date and (y) the Change in Control Date, and
(B) to the extent that such payment does not result in penalties or additional taxes under Section 409A, any unpaid installments of the Salary Multiple owing to the Participant pursuant to Section 4(a) shall be accelerated and paid in
a lump sum on the later of (x) the 61st day following such Termination Date and (y) the Change in Control Date. If any such termination or action occurs while an agreement is pending and the effective provisions of such agreement provide
for a transaction or transactions that if consummated would constitute a Change in Control, then such termination or action shall be deemed to have occurred in connection with a Change in Control. 

SECTION 7. Release of Claims. Notwithstanding any provision of this Plan to the contrary, if the Company provides a Participant
with a Separation Agreement and Release in the form of Exhibit A within five days of the Participant’s Termination Date, then, unless on or prior to the 60th day following such Termination Date, (i) the Participant shall have
executed and delivered such release and (ii) such release shall have become effective and irrevocable in accordance with its terms, (A) no payments shall be paid or made available to the Participant under Section 4(a), 5(a), or 6 and
(B) the Company shall be relieved of all obligations to provide or make available any further benefits to the Participant pursuant to Section 4(b) or 5(b). 

  
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 SECTION 8. Restrictive Covenants. Notwithstanding any provision of this Plan to
the contrary, if a Participant (a) violates any of his or her obligations in his or her Employment Agreement in a manner that is materially and demonstrably injurious to the Company or any of its Affiliates, (b) breaches any restrictive
covenants between the Participant and the Company or any of its Affiliates, or (c) a Participant challenges or contests the reasonableness, validity or enforceability of any limitations or obligations contained in his or her Employment
Agreement, then the Company shall be relieved of all obligations to provide or make available any further payments or benefits to the Participant pursuant to this Plan. The foregoing shall not prejudice the Company’s or any of its
Affiliates’ other rights or remedies under applicable law or equity. In addition, the Company and a Participant agree that if the Participant violates any restrictive covenant, the Company may (i) cease payment of any amounts otherwise due
under Section 4 or 5 above (other than Accrued Rights) and/or (ii) recoup any amounts otherwise due under Section 4 or 5 above (other than Accrued Rights) that were previously paid or provided to the Participant. 

SECTION 9. Other Termination. If a Participant’s employment is terminated in any circumstance not described in
Section 4, 5 or 6 (including as a result of death or Disability), the Participant shall not be entitled to any compensation or benefits from the Company under this Plan. 

SECTION 10. Tax Matters. (a) Withholding. The Company will deduct and withhold from any amounts payable under this
Plan such Federal, state, local, foreign or other taxes as are required to be withheld pursuant to any applicable law or regulation. 
 (b)
Effect of Sections 280G and 4999 of the Code. Anything in this Plan to the contrary notwithstanding, in the event it shall be determined that any Payment to or in respect of a Participant would be subject to the Excise Tax, then the Payments
shall be reduced (but not below zero) but only to the extent that such reduction in the Payments would result in the Participant retaining a larger amount, on an after-tax basis (including all Federal, state,
local and other income taxes and the Excise Tax), than if the Participant received the entire amount of such Payments. The Company shall reduce or eliminate the Payments in the following order: (1) the portion of the Payments that is
attributable to any accelerated vesting of options to purchase Shares with a per Share exercise price greater than the Fair Market Value per Share on the Change in Control Date (“Underwater Options”), (2) cash payments that do not
constitute deferred compensation (within the meaning of Section 409A), (3) equity-based awards other than Underwater Options, (4) welfare or in-kind benefits and (5) cash payments that do
constitute deferred compensation, in each case in reverse order beginning with payments or benefits that are to be paid the farthest in time from the Determination (as defined below). The determination of whether the Payments shall be reduced as
provided in this Section 10(b) and the amount of such reduction shall be made at the Company’s expense by the Company’s accounting firm or tax firm (the “Accounting Firm”), which shall provide its determination (the
“Determination”), together with detailed supporting calculations and documentation, to the Company and the Participant within 30 business days after the Participant’s Termination Date and, if the Participant’s employment
is terminated in the circumstances described in Section 6, within 30 business days after the Change in Control Date. If the Accounting Firm determines that no Excise Tax is payable by the Participant with respect to the Payments, it shall
furnish the Participant with an opinion reasonably acceptable to the Participant that no Excise Tax will be imposed with respect to any Payments and, absent manifest error, such Determination shall be binding, final and conclusive upon the Company
and the Participant. If any Payment to a Participant, including those made in connection with or contingent on a change in ownership or control, would be deemed to be an “excess parachute payment” within the meaning of Section 280G of
the Code (“Excess Parachute Payment”), and if the Company has no publicly-traded stock, the Company, with the consent of the 

  
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Participant, will use commercially reasonable efforts to obtain “shareholder approval” within the meaning of Section 280G(b)(5) of the Code of such payments or benefits in order to
exempt such payments or benefits from being considered an Excess Parachute Payment. A Participant’s consent to shareholder approval shall include a waiver by the Participant of any such payments or benefits that are not approved by the
shareholders. 
 (c) Section 409A of the Code. (i) It is intended that the provisions of this Plan comply with
Section 409A, and all provisions of this Plan shall be construed and interpreted in a manner consistent with the requirements for avoiding taxes or penalties under Section 409A. 

(ii) No Participant nor any creditors or beneficiaries of any Participant shall have the right to subject any deferred
compensation (within the meaning of Section 409A) payable under this Plan or under any other plan, policy, arrangement or agreement of or with the Company or any of its Affiliates (this Plan and such other plans, policies, arrangements and
agreements, the “Company Plans”) to any anticipation, alienation, sale, transfer, assignment, pledge, encumbrance, attachment or garnishment. Except as permitted under Section 409A, any deferred compensation (within the meaning
of Section 409A) payable to a Participant or for a Participant’s benefit under any Company Plan may not be reduced by, or offset against, any amount owing by the Participant to the Company or any of its Affiliates. 

(iii) Each installment payment payable to a Participant provided for in any Company Plan shall be deemed to be a “separate
payment” within the meaning of Treas. Reg. Section 1.409A-2(b)(iii) or any successor thereto. 

(iv) To the extent required by Section 409A, any amount payable under a Company Plan that constitutes deferred
compensation (within the meaning of Section 409A) subject to, and not exempt from, Section 409A, payable or provided to a Participant upon a termination of employment shall only be paid or provided to the Participant upon the
Participant’s separation from service (within the meaning of Section 409A). If, at the time of a Participant’s separation from service, (A) the Participant is a specified employee (within the meaning of Section 409A and
using the identification methodology selected by the Company from time to time) and (B) the Company shall make a good faith determination that an amount payable under a Company Plan constitutes deferred compensation the payment of which is
required to be delayed pursuant to the six-month delay rule set forth in Section 409A in order to avoid taxes or penalties under Section 409A, then the Company (or its Affiliate, as applicable) shall
not pay such amount on the otherwise scheduled payment date but shall instead accumulate such amount and pay it on the first business day after such six-month period, together with interest, at the prime rate
then in effect at Bank of America or any successor thereto. 
 (v) Except as specifically permitted by Section 409A, the
benefits and reimbursements provided to the Participant under any Company Plan during any calendar year shall not affect the benefits and reimbursements to be provided to the Participant under the relevant section of such Company Plan in any other
calendar year, and the right to such benefits and reimbursements cannot be liquidated or exchanged for any other benefit and shall be provided in accordance with Treas. Reg. Section 1.409A-3(i)(1)(iv) or
any successor thereto. Further, in the case of reimbursement payments, such payments shall be made to the Participant on or before the last day of the calendar year following the calendar year in which the underlying fee, cost or expense is
incurred. 
 (vi) The Participant shall be solely responsible and liable for the satisfaction of all taxes and penalties that
may be imposed on the Participant or for the Participant’s account in 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
connection with any Company Plan (including any taxes and penalties under Section 409A), and neither the Company nor any of its Affiliates shall have any obligation to indemnify or otherwise
hold the Participant harmless from any or all such taxes or penalties. 
 SECTION 11. Miscellaneous. (a) Duration;
Termination; Amendment; Modification. This Plan shall become effective upon the date of its adoption by the Board (the “Effective Date”). The Board may amend or modify this Plan (including Exhibit A) at any time. Notwithstanding the
foregoing but subject to Section 8, beginning on the date of a Change in Control and ending twenty-four (24) months after the date of a Change in Control (and, with respect to a specific Participant, until the last payments are made under
Sections 5 and 6 of this Plan with respect to that Participant), except to the minimum extent required to comply with any applicable law, this Plan may not be (i) amended or modified in any manner that decreases the payments or benefits payable
to any Participant or otherwise adversely affects any Participant’s economic rights or (ii) terminated, in each case, without such Participant’s prior written consent; provided, however, that Sections 5 and 6 of this Plan shall only
be effective with respect to the first Change in Control that occurs following the Effective Date and the Participants shall not be entitled to any payments or benefits pursuant to Section 5 or 6 of this Plan with respect to any subsequent
Change in Control. 
 (b) No Waiver. The failure of a Participant to insist upon strict adherence to any term of this Plan on any
occasion shall not be considered a waiver of such Participant’s rights or deprive such Participant of the right thereafter to insist upon strict adherence to that term or any other term of this Plan. No failure or delay by any Participant in
exercising any right or power hereunder will operate as a waiver thereof, nor will any single or partial exercise of any such right or power, or any abandonment of any steps to enforce such right or power, preclude any other or further exercise
thereof or the exercise of any other right or power. 
 (c) Severability. If any term or provision of this Plan is invalid, illegal
or incapable of being enforced by any applicable law or public policy, all other conditions and provisions of this Plan shall nonetheless remain in full force and effect. 

(d) Survival. The provisions of this Plan shall survive and remain binding and enforceable, notwithstanding the expiration or
termination of the Protection Period or this Plan, the termination of a Participant’s employment with the Company for any reason or any settlement of the financial rights and obligations arising from a Participant’s participation
hereunder, to the extent necessary to preserve the intended benefits of such provisions. 
 (e) Neutral Reference. The Company agrees
that if anyone inquires of the Company for an employment reference regarding Participant’s employment with the Company, the only information given in response will be dates of employment and the positions held. 

(f) Future Employment. Participant agrees not to apply or seek employment with the Company for the number of weeks Participant is
receiving severance benefits as outlined in the Severance Plan. This provision will constitute a complete bar to any claims that Participant may have should Participant apply for employment with the Company during such time period and not be hired.

 (g) Disputes. (i) Except as otherwise specifically provided herein, all disputes, controversies and claims arising between
the Company and any Participant concerning the subject matter of this Plan shall be resolved by arbitration in accordance with the Company’s Agreement to Resolve Claims set forth in the Participant’s Employment Agreement. 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (ii) Without limiting the generality of Section 11(g)(i), to the extent
permitted by applicable law, by participating in this Plan, each Participant irrevocably waives any and all rights to trial by jury in any legal proceeding arising out of or relating to this Plan. 

(h) No Mitigation or Offset; Enforcement of this Plan. The Company’s obligation to make the payments provided for in this Plan and
otherwise to perform its obligations hereunder shall not be affected by any set-off, counterclaim, recoupment, defense or other claim, right or action that the Company may have against any Participant or
others. In no event shall any Participant be obligated to seek other employment or take any other action by way of mitigation of the amounts payable to the Participant under any of the provisions of this Plan and, except as otherwise expressly
provided for in this Plan, such amounts shall not be reduced whether or not the Participant obtains other employment. 
 (i) Relation to
Other Plans. Nothing in this Plan shall prevent or limit a Participant’s continuing or future participation in any plan, practice, policy or program provided by the Company or any Affiliate thereof for which the Participant may qualify, nor
shall anything in this Plan limit or otherwise affect any rights the Participant may have under any contract or agreement with the Company or any Affiliate thereof. Vested benefits and other amounts a Participant is otherwise entitled to receive
under any incentive compensation (including any equity award agreement), deferred compensation, retirement, pension or other plan, practice, policy or program of, or any contract or agreement with, the Company or any Affiliate thereof shall be
payable in accordance with the terms of each such plan, practice, policy, program, contract or agreement, as the case may be. Notwithstanding the foregoing provisions of this Section 11(i), the amounts payable under this Plan shall be paid in
lieu of, and by participating in this Plan the Participant waives the right to receive, any cash severance payment that the Participant is otherwise eligible to receive upon termination of employment under any other severance plan, practice, policy
or program of the Company or any Affiliate thereof. 
 (j) Successors. This Plan shall bind any successor (a
“Successor”) to all or substantially all of the business or assets of the Company (whether direct or indirect, by purchase, merger, consolidation or otherwise), in the same manner and to the same extent that the Company would have
been obligated under this Plan if no such succession had taken place. In the case of any transaction in which a Successor would not, pursuant to the foregoing provision or by operation of law, be bound by this Plan, the Company shall require such
Successor expressly and unconditionally to assume and agree to perform the Company’s obligations under this Plan, in the same manner and to the same extent that the Company would have been required to perform such obligations if no such
succession had taken place. The term “Company”, as used in this Plan, shall mean the Company as hereinbefore defined and any Successor and any assignee to such business or assets that by reason hereof becomes bound by this Plan.

 (k) Default in Payment. Any payment not made within ten business days after it is due in accordance with this Plan shall
thereafter bear interest, compounded annually, at the prime rate in effect from time to time at Bank of America or any successor thereto. 

(l) Governing Law and Venue. This Plan shall be deemed to be made in the State of North Carolina, and, to the extent not preempted by
ERISA, the validity, interpretation, construction and performance of this Plan in all respects shall be governed by the laws of the State of North Carolina without regard to its principles of conflicts of law. In the event the Company pursues
equitable relief, the parties expressly consent to the personal jurisdiction and venue of the state and federal courts located in North Carolina for any such lawsuit and a Participant waives all objections based upon lack of jurisdiction or improper
or inconvenient venue of any such court. 
 (m) Headings and References. The headings of this Plan are inserted for convenience only
and neither constitute a part of this Plan nor affect in any way the meaning or interpretation of this Plan. When a reference in this Plan is made to a Section, such reference shall be to a Section of this Plan unless otherwise indicated. 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (n) Construction. For purposes of this Plan, the words “include” and
“including”, and variations thereof, shall not be deemed to be terms of limitation but rather shall be deemed to be followed by the words “without limitation”. The term “or” is not exclusive. The word “extent”
in the phrase “to the extent” shall mean the degree to which a subject or other thing extends, and such phrase shall not mean simply “if”. 

(o) Notices. All notices or other communications required or permitted by this Plan will be made in writing and all such notices or
communications will be deemed to have been duly given when delivered or (unless otherwise specified) mailed by United States certified or registered mail, return receipt requested, postage prepaid, addressed as follows: 

 

			
	If to the Company:	  	The Fresh Market, Inc.
	  	628 Green Valley Road, Suite 500
	  	Greensboro, North Carolina 27408
		
		  	Attention: General Counsel
		
	With a copy to:      	  	Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
		  	Riverfront Plaza - West Tower
		  	901 East Byrd Street, Suite 1300
		  	Richmond, VA 23219
		
		  	Attention: Elizabeth Ebanks, Esq.
		
	If to the Participant:	  	The Participant’s address as most recently supplied to the Company and set forth in the Company’s records

 or to such other address as any party may have furnished to the other in writing in accordance herewith, except that notices
of change of address shall be effective only upon receipt. 
 Adopted by the Board of Directors of The Fresh Market, Inc. as of
October 22, 2019. 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 EXHIBIT A 

SEPARATION AGREEMENT AND RELEASE 

I. Release. For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the undersigned, with the
intention of binding himself/herself, his/her heirs, executors, administrators and assigns, does hereby release and forever discharge The Fresh Market, Inc., a Delaware corporation (the “Company”), and its present and former
subsidiaries and affiliates, together with their present and former officers, directors, executives, agents, employees, successors, predecessors and assigns (collectively, the “Released Parties”), from any and all claims, actions,
causes of action, demands, rights, damages, debts, accounts, suits, expenses, attorneys’ fees and liabilities of whatever kind or nature in law, equity or otherwise, whether now known or unknown (collectively, the “Claims”),
which the undersigned now has, owns or holds, or has at any time heretofore had, owned or held against any Released Party, arising out of or in any way connected with the undersigned’s employment relationship with the Company, its subsidiaries,
predecessors or affiliates, or the termination thereof, under any Federal, state or local statute, rule, or regulation, or principle of common, tort or contract law, including, but not limited to, the Fair Labor Standards Act of 1938, as
amended, 29 U.S.C. §§ 201 et seq., the Family and Medical Leave Act of 1993, as amended (the “FMLA”), 29 U.S.C. §§ 2601 et seq., Title VII of the Civil Rights Act
of 1964, as amended, 42 U.S.C. §§ 2000e et seq., the Age Discrimination in Employment Act of 1967, as amended, 29 U.S.C. §§ 621 et seq., the Americans with Disabilities Act
of 1990, as amended, 42 U.S.C. §§ 12101 et seq., the Worker Adjustment and Retraining Notification Act of 1988, as amended, 29 U.S.C. §§ 2101 et seq., the Employee
Retirement Income Security Act of 1974, as amended, 29 U.S.C. §§ 1001 et seq., and any other equivalent or similar Federal, state, or local statute; provided, however, that nothing herein shall
release the Company of (i) its obligations under that certain Severance Plan of the Company in which the undersigned participates (including the Accrued Rights (as defined therein)) and (ii) any director and officer indemnification or
insurance obligations in favor of the undersigned. The undersigned understands that, as a result of executing this Separation Agreement and Release, he/she will not have the right to assert that the Company or any other Released Party unlawfully
terminated his/her employment or violated any of his/her rights in connection with his/her employment or otherwise. 
 The undersigned
affirms that he/she has not filed or caused to be filed, and is not presently a party to, any Claim, complaint or action against any Released Party in any forum or form and that he/she knows of no facts that may lead to any Claim, complaint or
action being filed against any Released Party in any forum by the undersigned or by any agency or group. The undersigned further affirms that he/she has been paid and/or has received all leave (paid or unpaid), compensation, wages, bonuses and/or
benefits to which he/she may be entitled and that no other leave (paid or unpaid), compensation, wages, bonuses, and/or benefits are due to him/her from the Company and its subsidiaries, except as specifically provided in this Separation Agreement
and Release. The undersigned furthermore affirms that he/she has no known workplace injuries or occupational diseases and has been provided and/or has not been denied any leave requested under the FMLA. If any agency or court assumes jurisdiction of
any such Claim, complaint or action against any Released Party on behalf of the undersigned, the undersigned will request such agency or court to withdraw the matter. 

The undersigned further declares and represents that he/she has carefully read and fully understands the terms of this Separation Agreement
and Release and that he/she has been advised and had the opportunity to seek the advice and assistance of counsel with regard to this Separation Agreement and Release, that he/she may take up to and including [21][45] days from receipt of this
Separation Agreement and Release, to consider whether to sign this Separation Agreement and Release, that he/she 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
may revoke this Separation Agreement and Release within seven calendar days after signing it by delivering to the Company written notification of revocation, and that he/she knowingly and
voluntarily, of his/her own free will, without any duress, being fully informed and after due deliberate action, accepts the terms of and signs the same as his own free act. 

II. Protected Rights. The Company and the undersigned agree that nothing in this Separation Agreement and Release is intended to or
shall be construed to affect, limit or otherwise interfere with any non-waivable right of the undersigned under any Federal, state or local law, including the right to file a charge or participate in an investigation or proceeding conducted by the
Equal Employment Opportunity Commission (“EEOC”) or to exercise any other right that cannot be waived under applicable law. The undersigned is releasing, however, his/her right to any monetary recovery or relief should the EEOC or
any other agency pursue Claims on his/her behalf. Further, should the EEOC or any other agency obtain monetary relief on his/her behalf, the undersigned assigns to the Company all rights to such relief. 

III. Severability and Incorporation. If any term or provision of this Separation Agreement and Release is invalid, illegal or incapable
of being enforced by any applicable law or public policy, all other conditions and provisions of this Separation Agreement and Release shall nonetheless remain in full force and effect so long as the economic and legal substance of the transactions
contemplated by this Separation Agreement and Release is not affected in any manner materially adverse to any party. Further, to the extent not otherwise addressed in this Separation Agreement and Release, the Severance Plan adopted October 22,
2019 and incorporated by reference herein shall govern the rights, responsibilities and obligations of the parties. 
 IV. GOVERNING
LAW. THIS SEPARATION AGREEMENT AND RELEASE SHALL BE DEEMED TO BE MADE IN THE STATE OF NORTH CAROLINA, AND THE VALIDITY, INTERPRETATION,CONSTRUCTION AND PERFORMANCE OF THIS AGREEMENT IN ALL RESPECTS SHALL BE GOVERNED BY THE LAWS OF THE STATE OF
NORTH CAROLINA WITHOUT REGARD TO ITS PRINCIPLES OF CONFLICTS OF LAW. 
 Effective on the eighth calendar day following the date set
forth below. 
  

			
	THE FRESH MARKET, INC.
		
	        By	 	  

		 	Name:
		 	Title:
	
	EMPLOYEE,
		
		 	  

		 	[NAME]
		 	Date
		 	Signed:                                     
                   



  
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