Exhibit
10.12


 


PURCHASE AGREEMENT


 


PURCHASE AGREEMENT, dated [●], 2021 (this “Agreement”),
by and among the sellers listed on Schedule I hereto, as sellers (collectively, the “Sellers” and each, a “Seller”),
and European Wax Center, Inc., a Delaware corporation, as purchaser (the “Purchaser”).


 


WHEREAS, the Purchaser is currently contemplating
an underwritten initial public offering (the “Offering”) of the Purchaser’s Class A common stock, par value $0.00001
per share (the “Class A Common Stock”); and


 


WHEREAS, in connection with the consummation of the
Offering, each Seller wishes to sell to the Purchaser, and the Purchaser wishes to purchase from each Seller, the number of common units
(“Opco Units”) of EWC Ventures, LLC, a Delaware limited liability company (“EWC”), and the number
of shares of the Purchaser’s Class B common stock, par value $0.00001 per share (the “Class B Common Stock”),
each set forth opposite such Seller’s name on Schedule I hereto.


 


NOW, THEREFORE, in consideration of the mutual covenants
and agreements set forth herein and for good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the
parties hereto agree as follows:


 


ARTICLE
1

 

DEFINITIONS


 


1.1          
Definitions. As used in this Agreement, and unless the context requires a different meaning, the following terms shall have
the meanings set forth below:


 


“Additional Closing” means each
closing of the purchase of Additional Purchased Paired Interests.


 


“Additional Offering Closing”
means any additional closing of the sale of Class A Common Stock in the Offering pursuant to the exercise of the underwriters’ option
to purchase additional shares of Class A Common Stock, which closing may occur on the same date and time as the Offering Closing.


 


“Additional Purchased Paired Interests”
means the number of Paired Interests to be sold by any Seller, with respect to each Additional Offering Closing, which will be equal to
the total number of shares of Class A Common Stock that are sold by the Purchaser pursuant to the exercise of the underwriters’
option to purchase additional shares of Class A Common Stock at the corresponding Additional Offering Closing and divided pro rata among
the Sellers in proportion to the Initial Purchased Paired Interests sold thereby in the Initial Closing; provided that the total number
of Paired Interests to be sold by the Sellers at all of the Additional Closings shall not exceed [●] in the aggregate).


 






     


     


    

 


“Closing” means each Additional
Closing together with the Initial Closing.


 


“Commission” means the Securities
and Exchange Commission or any similar agency then having jurisdiction to enforce the Securities Act.


 


“Discounted Price” means (i) the
Offering Price less (ii) the Per Share Underwriting Discount.


 


“Governmental Authority” means
the government of any nation, state, city, locality or other political subdivision of any thereof, any entity exercising executive, legislative,
judicial, regulatory or administrative functions of or pertaining to government.


 


“Initial Closing” means the closing
of the purchase of the Initial Purchased Paired Interests.


 


“Lien” means any mortgage, deed
of trust, pledge, hypothecation, assignment, encumbrance, lien (statutory or other) or other security interest of any kind or nature whatsoever.


 


“Offering Closing” means the initial
closing of the sale of Class A Common Stock in the Offering.


 


“Offering Price” means the per
share public offering price for the Class A Common Stock in the Offering.


 


“Paired Interest” or “Paired
Interests” means one or more Opco Units together with an equal number of shares of Class B Common Stock.


 


“Per
Share Underwriting Discount” means the underwriting discount per share paid to the underwriters in the Offering.


 


“Person” means any individual,
firm, corporation, partnership, limited liability company, trust, incorporated or unincorporated association, joint venture, joint stock
company, Governmental Authority or other entity of any kind.


 


“Securities Act” means the Securities
Act of 1933, as amended, and the rules and regulations of the Commission promulgated thereunder.


 


ARTICLE
2

 

PURCHASE AND SALE OF PAIRED INTERESTS


 


2.1          
Purchase and Sale.


 


(a)              
Subject to the terms herein set forth, at the Initial Closing, (i) each Seller agrees (severally and not jointly) to sell,
convey, assign and transfer to the Purchaser the number of Paired Interests set forth opposite such Seller’s name on Schedule
I hereto (the “Initial Purchased Paired Interests”), and the Purchaser agrees to purchase such Initial Purchased
Paired Interests from such Seller for a purchase price equal to the Offering Price per Initial Purchased Paired Interest and (ii) each
Seller shall be responsible for the Per Share Underwriting Discount with respect to each Initial Purchased Paired Interest sold, conveyed,
assigned and transferred by such Seller. For administrative convenience, the net amount per Initial Purchased Paired Interest paid to
each Seller by the Purchaser shall be the Discounted Price.


 






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(b)              
Subject to the terms herein set forth, at each Additional Closing, (i) each Seller agrees to sell, convey, assign and transfer
to the Purchaser the Additional Purchased Paired Interests, and the Purchaser agrees to purchase such Additional Purchased Paired Interests
from such Seller for a purchase price equal to the Offering Price per Additional Purchased Paired Interest and (ii) each Seller shall
be responsible for the Per Share Underwriting Discount with respect to each Additional Purchased Paired Interest sold, conveyed, assigned
and transferred by such Seller. For administrative convenience, the net amount per Additional Purchased Paired Interest paid to each Seller
by the Purchaser shall be the Discounted Price.


 


2.2          
Closing.


 


(a)              
The Initial Closing shall occur at the offices of Paul, Weiss, Rifkind, Wharton & Garrison LLP, 1285 Avenue of the Americas,
New York, New York, 10019 immediately following the Offering Closing.


 


(b)              
Each Additional Closing shall occur at the offices of Paul, Weiss, Rifkind, Wharton & Garrison LLP, 1285 Avenue of the
Americas, New York, New York, 10019 immediately following each Additional Offering Closing.


 


(c)              
At each Closing, (i) the Purchaser shall deliver to the applicable Seller the Discounted Price for each Initial Purchased Paired
Interest or Additional Purchased Paired Interest, as applicable, being purchased by the Purchaser from such Seller as set forth in Section
2.1, by wire transfer of immediately available funds to a bank account designated in writing by such Seller, (ii) each Seller shall deliver
to the Purchaser (A) a duly endorsed instrument of assignment with respect to the Opco Units included in the Initial Purchased Paired
Interests or the Additional Purchased Paired Interests being sold at such Closing in substantially the form attached hereto as Exhibit
A (an “Opco Unit Assignment Agreement”) and (B) such stock transfer instruments and other documents with respect
to the Class B Common Stock included in the Initial Purchased Paired Interests or the Additional Purchased Paired Interests being sold
at such Closing as reasonably requested by the Purchaser and (iii) upon receipt of the stock transfer instruments and other documents
with respect to the Class B Common Stock included in the Initial Purchased Paired Interests or the Additional Purchased Paired Interests
being sold at such Closing, such Class B Common Stock shall automatically be retired and cease to be outstanding.


 






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2.3          
Conditions to Closing.


 


(a)              
The obligations of the Purchaser and each Seller to be performed at the Initial Closing shall be conditioned upon the simultaneous
or prior completion of the Offering Closing, and the obligations of the Purchaser and each Seller to be performed at any Additional Closing
shall be conditioned upon the simultaneous or prior completion of the applicable Additional Offering Closing.


 


(b)              
The obligations of the Purchaser to be performed at any Closing shall be subject to the condition that the representations and
warranties set forth in Article 3 shall be true and correct as of such Closing as if then made.


 


(c)              
The obligations of each Seller to be performed at any Closing shall be subject to the condition that the representations and warranties
of Purchaser set forth in Article 4 shall be true and correct as of such Closing as if then made.


 


(d)              
Each Seller shall complete and execute (i) a certificate of non-foreign status in compliance with the requirements of Section 1446(f)(2)(A)
of the Internal Revenue Code of 1986, as amended and Treasury regulations Section 1.1446(f)-2(b)(2) or (ii) an Internal Revenue Service
Form W-9, (A) which includes the name and U.S. taxpayer identification number of such Seller, (B) which is signed and dated by such Seller
and (C) from which the certification has not been deleted, and provide such an executed certificate or form, as applicable, on or before
the date hereof.


 


ARTICLE
3



REPRESENTATIONS AND WARRANTIES OF THE SELLERS


 


Each Seller represents, warrants, and agrees, severally
with respect to itself only, as of the date hereof as follows:


 


3.1          
Capacity; Authority; Execution and Delivery; Enforceability. Such Seller has the full power and authority to execute, deliver
and perform this Agreement and to consummate the transactions contemplated hereby. The execution and delivery by such Seller of this Agreement
and the consummation by such Seller of the transactions contemplated hereby have been duly authorized by all necessary action on the part
of such Seller and no other proceedings on the part of such Seller are necessary to approve this Agreement and to consummate the transactions
contemplated hereby. Such Seller has duly executed and delivered this Agreement (and will duly execute and deliver any Opco Unit Assignment
Agreement and any other transfer documents described in Section 2.2(c)), and, assuming due execution and delivery by the Purchaser, each
such agreement constitutes or will constitute the legal, valid and binding obligation of such Seller, enforceable against such Seller
in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, fraudulent
conveyance or transfer, moratorium or similar laws affecting the enforcement of creditors’ rights generally or by equitable principles
relating to enforceability.


 






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3.2          
Title. Such Seller owns beneficially and of record and has full power and authority to convey, free and clear of any Liens,
the Opco Units and shares of Class B Common Stock included in the Initial Purchased Paired Interests or Additional Purchased Paired Interests,
as applicable (subject to any transfer restrictions of general applicability as may be provided under the Securities Act and the “blue
sky” laws of the various states of the United States). Assuming the Purchaser has the requisite power and authority to be the lawful
owner of the Opco Units and shares of Class B Common Stock, upon such Seller’s receipt of the applicable purchase price and the
transfer of the Initial Purchased Paired Interests or Additional Purchased Paired Interests at the Initial Closing or any Additional Closing,
as applicable, good, valid and marketable title to the Opco Units and shares of Class B Common Stock included in the Initial Purchased
Paired Interests or any Additional Purchased Paired Interests, as applicable, will pass to the Purchaser, free and clear of any Liens.


 


3.3          
No Conflicts. Neither the execution nor the delivery of this Agreement (and any Opco Unit Assignment Agreement and any other
transfer documents described in Section 2.2(c)) nor the consummation of the transactions contemplated hereby will (i) result in any breach
of or constitute a default under any term of any material agreement, mortgage, indenture, license, permit, lease, or other instrument,
or (ii) conflict with or result in a violation of any judgment, decree, order, law, or regulation by which such Seller is bound.


 


ARTICLE
4



REPRESENTATIONS AND WARRANTIES OF THE PURCHASER


 


The Purchaser makes the following representations
and warranties for the benefit of the Sellers as of the date hereof:


 


4.1             
Organization, Standing and Power. The Purchaser is duly organized, validly existing and in good standing under the laws
of the jurisdiction in which it is organized.


 


4.2             
Authority; Execution and Delivery; Enforceability. The Purchaser has the full power and authority to execute, deliver and
perform this Agreement and to consummate the transactions contemplated hereby. The execution and delivery by the Purchaser of this Agreement
and the consummation by the Purchaser of the transactions contemplated hereby have been duly authorized by all necessary action on the
part of the Purchaser and no other proceedings on the part of the Purchaser are necessary to approve this Agreement and to consummate
the transactions contemplated hereby. The Purchaser has duly executed and delivered this Agreement, and, assuming due execution and delivery
by the Sellers, this Agreement constitutes the legal, valid and binding obligation of the Purchaser, enforceable against the Purchaser
in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, fraudulent
conveyance or transfer, moratorium or similar laws affecting the enforcement of creditors’ rights generally or by equitable principles
relating to enforceability.


 






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4.3             
No Conflicts. Neither the execution nor the delivery of this Agreement nor the consummation of the transactions contemplated
hereby will (i) result in any breach of or constitute a default under any term of any material agreement, mortgage, indenture, license,
permit, lease, or other instrument or (ii) conflict with or result in a violation of any judgment, decree, order, law or regulation by
which the Purchaser is bound.


 


ARTICLE
5



MISCELLANEOUS


 


5.1             
Notices. All notices or other communication required or permitted hereunder shall be in writing and shall be delivered personally,
telecopied or sent by certified, registered or express mail, postage prepaid. Any such notice shall be deemed given when so delivered
personally, telecopied or sent by certified, registered or express mail, as follows:


 


(a)              
If to a Seller, at the address specified for such Seller on the member schedule of EWC or to such other address as such Seller
may hereafter specify to the Purchaser for the purpose by notice.


 


(b)              
If to the Purchaser, to:


 


European Wax Center, Inc.


5830 Granite Parkway, 3rd Floor


Plano, TX 75024


Attention:    Gavin O’Connor, Chief Legal Officer





 


With a copy to (which shall not constitute actual or constructive
notice):



Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10019-6064

Telephone: (212) 373-3000

Facsimile: (212) 757-3990

Attention: Matthew W. Abbott


John C. Kennedy


Monica K. Thurmond


Email:      mabbott@paulweiss.com


jkennedy@paulweiss.com


mthurmond@paulweiss.com



 


Any party may by notice given in accordance with this Section 5.1 designate another address or person for receipt of notices hereunder.


 






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5.2          
Successors and Assigns. This Agreement shall inure to the benefit of and be binding upon the successors and permitted assigns
of the parties hereto. No Person other than the parties hereto and their successors and permitted assigns is intended to be a beneficiary
of this Agreement. No party hereto may assign its rights under this Agreement without the prior written consent of the other party hereto.


 


5.3          
Amendment and Waiver.


 


(a)              
No failure or delay on the part of the Sellers or the Purchaser in exercising any right, power or remedy hereunder shall operate
as a waiver thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise
thereof or the exercise of any other right, power or remedy. The remedies provided for herein are cumulative and are not exclusive of
any remedies that may be available to the Sellers or the Purchaser at law, in equity or otherwise.


 


(b)              
Any amendment, supplement or modification of or to any provision of this Agreement and any waiver of any provision of this Agreement
shall be effective only if it is made or given in writing and signed by the Sellers and the Purchaser.


 


5.4          
Counterparts. This Agreement may be executed in any number of counterparts and in separate counterparts, all of which when
so executed shall be deemed to be an original and all of which when taken together shall constitute one and the same agreement. Facsimile
signatures or signatures received as a .pdf attachment to electronic mail shall be treated as original signatures for all purposes of
this Agreement. This Agreement shall become effective when, and only when, each party hereto shall have received a counterpart signed
by all of the other parties hereto.


 


5.5          
Headings. The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the
meaning hereof.


 


5.6          
Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without
regard to the conflicts of law rules of such State that would result in the application of the laws of any other State.


 


5.7          
Jurisdiction. The parties hereto agree that any suit, action or proceeding seeking to enforce any provision of, or based
on any matter arising out of or in connection with, this Agreement or the transactions contemplated hereby (whether brought by any party
or any of its affiliates or against any party or any of its affiliates) shall be brought in the Delaware Chancery Court or, if such court
shall not have jurisdiction, any federal court located in the State of Delaware or other Delaware state court, and each of the parties
hereby irrevocably consents to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action
or proceeding and irrevocably waives, to the fullest extent permitted by law, any objection that it may now or hereafter have to the laying
of the venue of any such suit, action or proceeding in any such court or that any such suit, action or proceeding brought in any such
court has been brought in an inconvenient forum. Process in any such suit, action or proceeding may be served on any party anywhere in
the world, whether within or without the jurisdiction of any such court. Without limiting the foregoing, each party agrees that service
of process on such party as provided in Section 5.1 shall be deemed effective service of process on such party.


 






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5.8          
Severability. If any one or more of the provisions contained herein, or the application thereof in any circumstance, is
held invalid, illegal or unenforceable in any respect for any reason, the validity, legality and enforceability of any such provision
in every other respect and of the remaining provisions hereof shall not be in any way impaired, unless the provisions held invalid, illegal
or unenforceable shall substantially impair the benefits of the remaining provisions hereof.


 


5.9          
Entire Agreement. This Agreement, together with the schedules and exhibits hereto, are intended by the parties as a final
expression of their agreement and are intended to be a complete and exclusive statement of the agreement and understanding of the parties
hereto in respect of the subject matter contained herein and therein. There are no restrictions, promises, warranties or undertakings,
other than those set forth or referred to herein or therein. This Agreement supersedes all prior agreements and understandings between
the parties with respect to such subject matter.


 


5.10        
Further Assurances. Each of the parties shall execute such documents and perform such further acts (including, without limitation,
obtaining any consents, exemptions, authorizations, or other actions by, or giving any notices to, or making any filings with, any Governmental
Authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Agreement.


 


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IN WITNESS WHEREOF, the parties hereto have caused
this Agreement to be executed and delivered by their respective officers hereunto duly authorized as of the date first above written.


 


	 	[SELLERS]
	 	 	 
	 	By:	 
	 		Name:
	 		Title:



 


	 	EUROPEAN WAX CENTER, INC.
	 	 	 
	 	By:	 
	 		Name:
	 		Title:



 


[Signature Page to Purchase Agreement] 


 







     


     


    

 


SCHEDULE I


 


Sellers, Opco Units, Class
B Common Stock and Paired Interests


 


	Name of Seller	Opco Units	Class B

 Common Stock	Paired

 Interests
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 



 






     


     


    

 


EXHIBIT A


 


FORM OF ASSIGNMENT AGREEMENT


 


ASSIGNMENT AGREEMENT (this “Agreement”),
dated as of [●], 2021, by and among the sellers listed as “Sellers” on the signature pages hereto, as sellers (collectively,
the “Sellers” and each, a “Seller”), European Wax Center, Inc., a Delaware corporation (the “Purchaser”),
and EWC Ventures, LLC, a Delaware limited liability company (“EWC”). Each capitalized term used herein without definition
shall have the meaning assigned to it in the Purchase Agreement (as defined below).


 


RECITALS


 


WHEREAS, the Purchaser and the Sellers entered into
a Purchase Agreement, dated as of [●], 2021 (the “Purchase Agreement”), pursuant to which each Seller agreed
to sell, assign, convey and transfer Opco Units to the Purchaser; and


 


WHEREAS, the Purchaser has agreed to purchase such
Opco Units from each Seller pursuant to the Purchase Agreement.


 


NOW, THEREFORE, in consideration of the mutual agreements
contained herein and in the Purchase Agreement, and for other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties to this Agreement agree as follows:


 


1.            
Transfer. Each Seller hereby sells, assigns, conveys and transfers to the Purchaser the number of Opco Units set forth below
its signature on the signature pages hereto.


 


2.            
Acknowledgement of Sale by EWC. EWC hereby acknowledges the sale, assignment, conveyance and transfer by each Seller to
the Purchaser of the number of Opco Units set forth under such Seller’s signature hereto and shall cause the member schedule to
its organizational documents to be amended to reflect the sale and transfer of Opco Units as contemplated in the Purchase Agreement and
herein.


 


3.            
Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without
regard to the conflicts of law rules of such State that would result in the application of the laws of any other State.


 


4.            
Jurisdiction. The parties hereto agree that any suit, action or proceeding seeking to enforce any provision of, or based
on any matter arising out of or in connection with, this Agreement or the transactions contemplated hereby (whether brought by any party
or any of its affiliates or against any party or any of its affiliates) shall be brought in the Delaware Chancery Court or, if such court
shall not have jurisdiction, any federal court located in the State of Delaware or other Delaware state court, and each of the parties
hereby irrevocably consents to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action
or proceeding and irrevocably waives, to the fullest extent permitted by law, any objection that it may now or hereafter have to the laying
of the venue of any such suit, action or proceeding in any such court or that any such suit, action or proceeding brought in any such
court has been brought in an inconvenient forum. Process in any such suit, action or proceeding may be served on any party anywhere in
the world, whether within or without the jurisdiction of any such court.


 






     


     


    

 


5.            
Headings. The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the
meaning hereof.


 


6.            
Further Assurances. Each of the parties shall execute such documents and perform such further acts (including, without limitation,
obtaining any consents, exemptions, authorizations, or other actions by, or giving any notices to, or making any filings with, any Governmental
Authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Agreement.


 


7.            
Counterparts. This Agreement may be executed in any number of counterparts and in separate counterparts, all of which when
so executed shall be deemed to be an original and all of which when taken together shall constitute one and the same agreement.


 


 


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IN WITNESS WHEREOF, this Agreement has been duly
executed and delivered by the parties to this Agreement as of the date first written above.


 


	 	Sellers:
	 	 
	 	[SELLER]
	 	 
	 	Name:	            



 


	 	Number
    of Opco Units:	     
	 	 
	 	 
	 	[ADDITIONAL
    SELLERS]




 






     


     


    

 


	 	EUROPEAN WAX CENTER, INC.
	 	 	 
	 	By:	              
	 	Name:	
	 	Title:	 
	 	 	 
	 	 	 
	 	EWC VENTURES, LLC
	 	 	 
	 	By:	 
	 	Name:	
	 	Title: