SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   (Mark One)
   [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the quarterly period ended   February 28, 1997             

                                       OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OF 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the transition period from              to                

                         Commission file number 0-16130

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

              Wisconsin                              39-1583759
   (State or other jurisdiction of                 (I.R.S. Employer 
   Incorporation or organization)                   Identification No.)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                    (Address of principal executive offices)

   Registrant's telephone number, including area code  (715)-424-4444 


   Former name, former address and former fiscal year, if changed since last
   report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and
   (2) has been subject to such filing requirements for the past 90 days. 
   Yes  X   No        

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE
   PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15 (d) of the
   Securities Exchange Act of 1934 subsequent to the distribution of
   securities under a plan confirmed by a court.     Yes       No          

        APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:

   Class A Common Stock              March 31, 1997          13,155,300

   Class B Common Stock              March 31, 1997             636,202

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX

   PART I.      FINANCIAL INFORMATION                                    Page

      Item 1.   Financial Statements

                Condensed Consolidated Balance Sheets  . . . . . . . . . .  3

                Condensed Consolidated Statements of Operations  . . . .  4-5

                Condensed Consolidated Statements of Cash Flow . . . . . .  6

                Notes to Condensed Consolidated
                   Financial Statements  . . . . . . . . . . . . . . . . .  7

      Item 2.   Management's Discussion and Analysis of Financial
                Condition and Results of Operations  . . . . . . . . . . 8-10

   PART II.     OTHER INFORMATION

      Item 6.   Exhibits and Reports on Form 8-K . . . . . . . . . . . . . 11

                SIGNATURE  . . . . . . . . . . . . . . . . . . . . . . . . 12

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   ITEM 1.   FINANCIAL STATEMENTS
                           NORTHLAND CRANBERRIES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS 
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                (Unaudited)
                                                February 28,   August 31,
                                                     1997         1996   
   Current assets:
       Cash and cash equivalents                    $  1,481     $    266
       Accounts and notes receivable                   8,883        2,631
       Investments                                     1,260        1,260
       Inventories                                    19,547       12,414
       Other                                             829          922
       Deferred income taxes                           1,124        1,124
                                                     -------      -------
           Total current assets                       33,124       18,617
                                                     -------      -------
   Property and equipment - at cost                  158,337      141,098
       Less accumulated depreciation                  20,912       18,609
                                                     -------      -------
           Net property and equipment                137,425      122,489

   Investments                                            58        1,260
   Leasehold interests, net                            1,118        1,197
   Other                                               2,764        1,922
                                                     -------      -------
   Total assets                                     $174,489     $145,485
                                                    ========     ========

   LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
       Accounts payable                             $  1,950     $  2,593
       Accrued liabilities                             7,328        5,914
       Current portion of long-term obligations        3,603        3,560
                                                     -------      -------
           Total current liabilities                  12,881       12,067

   Long-term obligations                              75,265       56,978
   Deferred income taxes                               8,134        7,381
                                                     -------      -------
           Total liabilities                          96,280       76,426
                                                     -------      -------
   Shareholders' equity:

       Common stock - Class A                            132          127
       Common stock - Class B                              6            6
       Additional paid-in capital                     67,390       60,184
       Retained earnings                              10,681        8,742
                                                     -------      -------
           Total shareholders' equity                 78,209       69,059
                                                     -------      -------
   Total liabilities and shareholders' equity       $174,489     $145,485
                                                    ========     ========

   See accompanying notes to condensed consolidated financial statements.

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                        For the 6 months
                                                       ended February 28,
                                                        1997         1996

   Revenues                                          $24,433      $25,684

   Cost of sales                                      11,173       11,103
                                                     -------      -------
   Gross profit                                       13,260       14,581

   Costs and expenses:
       Selling, general and administrative             6,334        2,173
       Interest                                        1,910        1,338
                                                     -------      -------
           Total costs and expenses                    8,244        3,511
                                                     -------      -------
   Income before income taxes                          5,016       11,070

   Income taxes                                        1,988        4,351
                                                     -------      -------
   Net income                                        $ 3,028      $ 6,719
                                                     =======      =======
   Net income per common share (based on
       14,298,491 and 13,629,692 weighted average
       common shares outstanding, respectively):     $  0.21      $  0.49
                                                     =======      =======

   See accompanying notes to condensed consolidated financial statements.

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                        For the 3 months
                                                       ended February 28,
                                                        1997         1996

   Revenues                                          $13,513      $ 3,980

   Cost of sales                                       6,498        1,812
                                                     -------      -------
   Gross profit                                        7,015        2,168

   Costs and expenses:
       Selling, general and administrative             3,369        1,192
       Interest                                        1,115          722
                                                     -------      -------
           Total costs and expenses                    4,484        1,914
                                                     -------      -------
   Income before income taxes                          2,531          254

   Income taxes                                        1,005          105
                                                     -------      -------
   Net income                                        $ 1,526      $   149
                                                     =======      =======
   Net income per common share (based on
       14,402,266 and 13,677,212 weighted average
       common shares outstanding, respectively):     $  0.11      $  0.01
                                                     =======      =======


   See accompanying notes to condensed consolidated financial statements.

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)

                                                        For the 6 months
                                                       ended February 28,
                                                        1997         1996
   Cash flows from operating activities:
     Net income                                         $ 3,028    $ 6,719 
     Adjustments to reconcile net income to net cash
        provided by (used for)operating activities:
           Depreciation and amortization                  2,445      1,905 
           Changes in assets and liabilities:
              Receivables and other current assets       (6,159)   (17,446)
              Inventories                                (7,133)       202 
              Accounts payable and accrued liabilities    1,227        141 
              Deferred income taxes                       1,601      4,309 
                                                         ______     ______
                 Net cash used for operating
                    activities                           (4,991)    (4,170)
                                                         ______     ______
   Investing activities:
     Acquisitions of cranberry operations                (7,025)        -- 
     Property and equipment additions, net               (5,012)    (6,298)
     Investments                                          1,202      1,259 
     Other                                                 (762)      (288)
                                                         ______     ______
                 Net cash used for investing
                    activities                          (11,597)    (5,327)
                                                         ______     ______
   Financing activities:
     Increase in debt                                    18,330      5,733 
     Dividends paid                                      (1,089)      (926)
     Net proceeds from common stock offering                 --      4,021 
     Exercise of stock options                              732         -- 
     Other                                                 (170)       508 
                                                         ______     ______
                 Net cash provided by financing
                    activities                           17,803      9,336 
                                                         ______     ______

   Net decrease in cash and cash equivalents              1,215       (161)

   Cash and cash equivalents:
     Beginning of period                                    266        361
                                                         ______     ______
     End of period                                      $ 1,481     $  200 
                                                        =======     ======
   Supplemental disclosures of cash flow information:
     Cash paid for:
        Interest (net of amount capitalized)            $ 1,919     $1,290 
                                                        =======     ======

   See accompanying notes to condensed consolidated financial statements.

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 1    BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of February 28,
   1997, and its results of operations and cash flows for the three-month
   periods ended February 28, 1997 and 1996, respectively.  The Company's
   consolidated balance sheet as of August 31, 1996 included herein has been
   taken from the Company's audited financial statements of that date
   included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements can be read in
   conjunction with the financial statements and the notes thereto included
   in the Company's latest annual report.

             The Company periodically reviews long-lived assets to assess
   recoverability and impairments will be recognized in operating results if
   a permanent diminution in value were to occur.

   NOTE 2    STOCK SPLIT

             On June 26, 1996, the Company's Board of Directors authorized a
   two-for-one stock split effected in the form of a 100% stock dividend
   distributed on September 3, 1996 to shareholders of record on August 15,
   1996.  Shareholders' equity has been adjusted by reclassifying from
   additional paid-in capital to common stock the par value of the additional
   shares arising from the split.  In addition, all references in the
   financial statements to share and per share amounts for periods prior to
   the distribution of the stock dividend have been restated to retroactively
   reflect the stock dividend.

   NOTE 3    ACQUISITIONS

             On September 27, 1996 the Company acquired a 108-acre cranberry
   property located in Northern Wisconsin.  The total cost of the acquisition
   was $4.9 million in cash and 169,014 shares of the Company's Class A
   Common Stock.  On December 30, 1996, the Company acquired a 73-acre
   cranberry property located in Central Wisconsin.  The total cost of the
   acquisition was $2.2 million in cash and 100,000 shares of the Company's
   Class A Common Stock.

   ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS

   RESULTS OF OPERATIONS

             In fiscal 1996 and prior years, the Company presold the majority
   of its crop under fixed price contracts to cranberry product processors,
   resulting in the majority of its annual revenues having been recorded
   during the fiscal quarter in which the Company's fall harvest took place. 
   Historically, the Company's three fiscal quarters after the fall harvest
   reflected either net losses or only nominal profits.  However, as part of
   the Company's pursuit of its "marsh to market" business strategy, during
   the first quarter of fiscal 1997 the Company stored the majority of its
   fiscal 1997 crop supply in its freezer facility so that it may be utilized
   throughout the fiscal year in the manufacture of Northland 100% juice
   cranberry blend products or for sale as contracted private label juice,
   cranberry concentrate and whole frozen fruit.  By controlling the timing 
   and use of its fruit supply throughout the entire year, the Company
   anticipates being positioned to better take advantage of favorable market
   conditions as they arise.  As a result of this substantially changed
   nature of the Company's business, comparisons between fiscal 1997 interim
   results and results of the prior year's comparable periods are not
   particularly meaningful or informative.

             Total revenues for the three months ended February 28, 1997 were
   $13.5 million compared to $4.0 million in the prior year's quarter.  Total
   revenues for the six months ended February 28, 1997 were $24.4 million
   compared to $25.7 million during the same period in the prior fiscal year. 
   Sales of the Company's Northland 100% juice cranberry blends continued to
   increase during the fiscal 1997 second quarter as the Company continued
   its regional product roll-out strategy and also experienced sales growth
   in existing markets.  Due to favorable results in its current markets, the
   Company has accelerated the geographic rollout of its branded juice line
   to a national basis.  The Company had previously planned to complete its
   national rollout with its entry into the Northeast sector of the United
   States in early to mid fiscal 1998.  In addition to increasing the
   distribution and sale of its branded juice products and exploring private
   label sales opportunities, the Company continually evaluates the current
   and potential future market conditions for spot market sales of
   concentrate and bulk frozen fruit in order to best maximize the Company's
   long-term profitability potential.  Depending upon market conditions, this
   strategy may result in some unpredictable volatility of revenue and net
   income between fiscal quarters.

             For the three- and six-month periods ended February 28, 1997,
   cost of sales were $6.5 million and $11.2 million, respectively, or 48.1%
   and 45.7% of total revenues for each respective period.  During the same
   periods in fiscal 1996, cost of sales were $1.8 million and $11.1 million,
   respectively, or 45.5% and 43.2% of total revenues for each respective
   period.

             For the three- and six-month periods ended February 28, 1997,
   selling, general and administrative expenses were $3.4 million and $6.3
   million, respectively, or 24.9% and 25.9% of total revenues for each
   respective period.  During the same three- and six-month periods in fiscal
   1996, selling, general and administrative expenses were $1.2 million and
   $2.2 million, respectively, or 29.9% and 8.5% of total revenues for each
   respective period. This expected increase between years in selling,
   general and administrative expenses was primarily attributable to costs
   related to the ongoing implementation of the Company's "marsh to market"
   business strategy, including the continued rollout of its branded juice
   product line.  As the Company continues its national roll-out of its juice
   products, it is likely that selling, general and administrative expenses,
   as a percentage of total revenue, will  increase.  Interest expense was
   $1.1 million for the three-month period ended February 28, 1997 compared
   to $722,000 during the same period in fiscal 1996.  For the six months
   ended February 28, 1997, interest expense was $1.9 million compared to
   $1.3 million during the same period in fiscal 1996.  The increase in
   interest expense was due to increased debt levels, which resulted from
   funding marsh acquisitions, property and equipment additions and seasonal
   operating activities.

             The Company reported fiscal 1997 second quarter net income of
   $1.5 million, or $0.11 per share .  Fiscal 1996 second quarter net income
   was $149,000, or $0.01 per share (on a post-stock split basis).  For the
   six-months ended February 28, 1997, the Company reported net income of
   $3.0 million, or $0.21 per share.  Fiscal 1996 net income was $6.7
   million, or $0.49 per share.  This anticipated increase in second quarter
   net income and per share earnings and decrease in net income and per share
   earnings for the  six-month period were the result of the changing nature
   of the Company's business, as described above.  

   FINANCIAL CONDITION

             Net cash used for operating activities increased to $5.0 million
   in the first six months of fiscal 1997 compared to $4.2 million used for
   operating activities in the same period in fiscal 1996.  The cash used for
   operating activities was principally due to changes in receivables and
   inventories as a result of the Company's changing business nature.  In
   fiscal 1996, the Company presold the majority of its crop under fixed
   price contracts to cranberry product processors with resulting increased
   revenues, increased receivables and decreased inventories recorded in the
   fiscal 1996 first and second quarters.  Under the Company's current marsh
   to market business strategy, the Company has stored the majority of its
   fiscal 1997 crop supply in its freezer facility to support future sales. 
   This has resulted in increased inventories and decreased receivables
   compared to the end of the same period in the prior fiscal year.  The
   Company's current ratio was 2.57 to 1.00 at November 30, 1996 compared to
   a current ratio of 1.54 to 1.00 at August 31, 1996.

             Net cash used for investing activities increased during the six-
   month period ended February 28, 1997 to $11.6 million from $5.3 million
   during the same period in the prior fiscal year.  The increase in fiscal
   1997 investing activities was due primarily to the Company's acquisition
   of two cranberry properties during the six-month period ended February 28,
   1997.   On September 27, 1996 the Company acquired a 108-acre cranberry
   property located in Northern Wisconsin.  The total cost of the acquisition
   was $4.9 million in cash and 169,014 shares of the Company's Class A
   Common Stock.  On December 30, 1996, the Company acquired a 73-acre
   cranberry property located in Central Wisconsin.  The total cost of the
   acquisition was $2.2 million in cash and 100,000 shares of the Company's
   Class A Common Stock.  Other fiscal 1997 property and equipment additions
   were $5.0 million compared to property and equipment additions of $6.3
   million in fiscal 1996.

             Net cash provided by financing activities was $17.8 million in
   the six-month period ended February 28, 1997, compared to $9.3 million
   during the same period in the prior fiscal year.  The increase was
   primarily due to an $18.3 million increase in the Company's long-term
   debt.  The Company's debt increased as a result of financing the $7.1
   million cash portion of its fiscal 1997 cranberry marsh acquisitions,
   $5.0 million in property and equipment additions and $6.2 million for
   seasonal operating activities.  The Company's total debt (including
   current portion) was $78.9 million at February 28, 1997 for a total debt-
   to-equity ratio of 1.01 to 1 compared to total debt of $60.5 million and a
   total debt-to-equity ratio of 0.88 to 1 at August 31, 1996.  The Company
   utilizes its revolving bank credit facility, together with cash generated
   from operations, to fund its working capital requirements throughout its
   fiscal year.  As of February 28, 1997, the principal amount outstanding
   under the Company's revolving credit facility was $29.8 million, with an
   additional $15.2 million available under its credit facilities with a
   syndicate of regional banks until September 1999.  The Company believes
   its credit facilities, together with cash generated from operations, are
   sufficient to fund its ongoing operational needs over the remainder of
   fiscal 1997.

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

                  Certain matters discussed in this Management's
             Discussion and Analysis of Financial Condition and
             Results of Operations are "forward-looking statements"
             intended to qualify for the safe harbors from
             liability established by the Private Securities
             Litigation Reform Act of 1995.  These forward-looking
             statements can generally be identified as such because
             the context of the statement will include such words
             as the Company "believes," "anticipates," "expects,"
             or words of similar import.  Similarly, statements
             that describe the company's future plans, objectives
             or goals are also forward-looking statements.  Such
             forward-looking statements are subject to certain
             risks and uncertainties which are described in close
             proximity to such statements and which could cause
             actual results to differ materially from those
             currently anticipated.  Shareholders, potential
             investors and other readers are urged to consider
             these factors carefully in evaluating the forward-
             looking statements and are cautioned not to place undo
             reliance on such forward-looking statements.  The
             forward-looking statements made herein are only made
             as of the date of this Form 10-Q and the Company
             undertakes no obligation to publicly update such
             forward-looking statements to reflect subsequent
             events or circumstances.

   PART II - OTHER INFORMATION

   ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits

             Exhibit 27 - Financial Data Schedule

        b.   Form 8-K

             No reports on Form 8-K were filed by the Company during the
   quarterly period to which this Form 10-Q relates.

   <PAGE>
                                    SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Company has duly caused this report to be signed on its behalf by the
   undersigned Chief Financial  Officer thereunto duly authorized.

                                      NORTHLAND CRANBERRIES, INC.

   DATE: April 9, 1997                By: /s/ John Pazurek        
                                      John Pazurek
                                      Chief Financial Officer

   <PAGE>
                                  EXHIBIT INDEX

   Exhibit No.              Description

      27                    Financial Data Schedule