Exhibit 10.10


 


FORWARD PURCHASE AGREEMENT


 


This Forward Purchase Agreement (this “Agreement”)
is entered into as of [____], 2021, between TPB Acquisition Corporation I, a Cayman Islands exempted company (the “Company”),
and TPB Acquisition Sponsor I, LLC, a Delaware limited liability company (the “Purchaser”). The amount of Units (as
defined below) subject to forward purchase by the Purchaser will be set forth, from time to time, in an appendix hereto (as may be amended
from time to time without further input from the Company provided that the Forward Purchase remains constant).


 


RECITALS


 


WHEREAS, the Company was formed
for the purpose of effecting a merger, capital share exchange, asset acquisition, share purchase, reorganization or similar business combination
with one or more businesses (a “Business Combination”);


 


WHEREAS, the Company has filed
with the U.S. Securities and Exchange Commission (the “SEC”) a registration statement on Form S-1 (the “Registration
Statement”) for its initial public offering (“IPO”) of 20,000,000 units (or 23,000,000 units if the IPO over-allotment
option is exercised in full), which amounts may be adjusted in connection with the Company’s marketing efforts relating to the IPO
(the units so issued in the IPO, including any units issued in connection with an over-allotment exercise, are referred to herein as the
 “Units”), at a price of $10.00 per Unit, each Unit comprised of one Class A ordinary share of the Company, par
value $0.0001 per share (the “Class A Shares,” and the Class A Shares included in the Units, the “Public
Shares”), and one-third of one redeemable warrant (a “Redeemable Warrant”), where each whole Redeemable Warrant
is exercisable to purchase one Class A Share at an exercise price of $11.50 per share;


 


WHEREAS, following the closing of the IPO (the
 “IPO Closing”), the Company will seek to identify and consummate a Business Combination;


 


WHEREAS, pursuant to this Agreement, immediately
prior to consummation of the Company’s Business Combination (the “Business Combination Closing”), the Purchaser
shall purchase in the aggregate from the Company, on a private placement basis, up to $25,000,000 of forward purchase securities, consisting
of up to 2,500,000 Class A Shares at a price of $10.00 per Class A Share (the “Forward Purchase Shares”),
plus an aggregate of 833,333 forward purchase warrants to purchase one Class A Share at $11.50 per share (such warrants, together
with the Forward Purchase Shares, the “Forward Purchase Securities”) of Class A Shares (the “Forward
Purchase Shares”), at an aggregate purchase price of up to $25,000,000 at a purchase price of $10.00 per share, in accordance
with Section 1 herein and otherwise in accordance with the terms and conditions set forth herein; and


 


WHEREAS, the Company has entered,
or intends concurrently with entry into this Agreement to enter, into forward purchase agreements (the “Investor Forward Purchase
Agreements”) with various purchasers named therein (the “Purchasers”), pursuant to which, immediately prior
to the Business Combination Closing, the Company shall issue and sell to the Purchasers up to an aggregate of 10,000,000 Class A
Shares on a private placement basis.


 


NOW, THEREFORE, in consideration of the premises,
representations, warranties and the mutual covenants contained in this Agreement, and for other good and valuable consideration, the receipt,
sufficiency and adequacy of which are hereby acknowledged, the parties hereto agree as follows:


 






    


     


    

 


AGREEMENT


 


Section 1.          Sale
and Purchase.


 


(a)            Forward
Purchase Securities.


 


(1)           Forward
Purchase. As provided in this Agreement, immediately prior to the Business Combination Closing, the Purchaser shall purchase up to
$25,000,000 of Forward Purchase Securities, consisting of up to 2,500,000 Forward Purchase Shares at a price of $10.00 per Forward Purchase
Share, together with an aggregate of up to 833,333 Forward Purchase Warrants (the “Forward Purchase”). The Forward
Purchase shall be effectuated, in one or more private placements of Forward Purchase Securities.


 


(2)           Substantially
concurrently with delivery of the notice to the Purchasers pursuant to Section 1(a)(2) of the Investor Forward Purchase
Agreement, the Company shall deliver notice (a “Notice”) to the Purchaser of its intent to solicit funding commitments
with respect to the Investor Forward Purchase Agreement. Within ten (10) Business Days following receipt of the Notice, the Purchaser
shall deliver to the Company written notice of its commitment to purchase Forward Purchase Securities, if applicable, in the form attached
hereto as Exhibit A (the “Funding Commitment Notice”). Such Funding Commitment Notice shall state the maximum
number of Forward Purchase Securities the Purchaser desires to purchase, which amount may include an amount of Forward Purchase Shares
in excess of 2,500,000 (such excess, the “Oversubscription Shares”).


 


(3)           To
the extent that additional Class A Shares remain available for purchase pursuant to the Investor Forward Purchase Agreement (the
 “Available Shares”), the Purchaser shall be allocated an additional number of Forward Purchase Shares for Purchase
equal to the lesser of (i) the Available Shares and (ii) the Oversubscription Shares. The final number of Forward Purchase Securities
to be purchased by the Purchaser hereunder and the purchase price therefor are referred to herein as the “Final Forward Purchase
Amount” and “Forward Purchase Price,” respectively.


 


(4)           The
obligation to consummate the Forward Purchase set forth in this Section 1(a) shall be transferable or assignable by the
Purchaser to one or more third parties that are investors in, or affiliates of, the Purchaser (the “Forward Transferees”)
to the extent set forth in Section 4(c).


 


(5)           The
closing of the sale of the Forward Purchase Securities (the “Forward Closing”) shall be held on the same date and on
or immediately prior to the Business Combination Closing. At the Forward Closing, the Company shall issue to the Purchaser the Final Forward
Purchase Amount.


 


(6)           At
the Forward Closing, upon payment of the Forward Purchase Price, the Company shall issue the Forward Purchase Securities to the Purchaser
(or any Forward Transferee, as applicable) in book-entry form, free and clear of any liens or other restrictions whatsoever (other than
those arising under state or federal securities laws), registered in the name of the Purchaser (or its nominee in accordance with its
delivery instructions), or to a custodian designated by the Purchaser, as applicable, pursuant to written instructions delivered by the
Purchaser.


 


(b)            Legends.
Each book entry for the Forward Purchase Securities shall contain a notation, and each certificate (if any) evidencing the Forward Purchase
Securities shall be stamped or otherwise imprinted with a legend, in substantially the following form:


 






    


     


    

 


“THE SECURITIES REPRESENTED HEREBY
HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION, AND
MAY NOT BE TRANSFERRED IN VIOLATION OF SUCH ACT AND LAWS. THE SALE, PLEDGE, HYPOTHECATION, OR TRANSFER OF THE SECURITIES REPRESENTED
HEREBY ARE SUBJECT TO THE TERMS AND CONDITIONS OF A CERTAIN FORWARD PURCHASE AGREEMENT BY AND AMONG THE HOLDER AND THE COMPANY. COPIES
OF SUCH AGREEMENT MAY BE OBTAINED UPON WRITTEN REQUEST TO THE SECRETARY OF THE COMPANY.”


 


(c)            Certificates.
The Company shall cooperate with a Purchaser, at its request, to facilitate the timely preparation and delivery of physical certificates
representing the Forward Purchase Securities and enable such certificates to be in such denominations or amounts, as the case may be,
as the Purchaser may reasonably request and registered in such names as the Purchaser may request. Any such physical certificates shall
be stamped or otherwise imprinted with a legend substantially in the form set forth in Section 1([f]).


 


(d)            Legend
Removal. If the Forward Purchase Securities are eligible to be sold without restriction under, and without the Company being in compliance
with the current public information requirements of, Rule 144 under the Securities Act of 1933, as amended (the “Securities
Act”), then at the Purchaser’s request, the Company will cause the Company’s transfer agent to remove the legend
set forth in Section 1(b). In connection therewith, if required by the Company’s transfer agent, the Company will promptly
cause an opinion of counsel to be delivered to and maintained with its transfer agent, together with any other authorizations, certificates
and directions required by the transfer agent that authorize and direct the transfer agent to issue such Forward Purchase Securities without
any such legend.


 


Section 2.          Representations
and Warranties of the Purchaser. The Purchaser represents and warrants to the Company as follows, as of the date hereof:


 


(a)            Organization
and Power. The Purchaser is duly organized, validly existing, and in good standing under the laws of the jurisdiction of its formation
and has all requisite power and authority to carry on its business as presently conducted and as proposed to be conducted.


 


(b)            Authorization.
The Purchaser has full power and authority to enter into this Agreement. This Agreement, when executed and delivered by the Purchaser,
will constitute the valid and legally binding obligation of the Purchaser, enforceable against the Purchaser in accordance with its terms,
except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance and any other laws
of general application affecting enforcement of creditors’ rights generally, (ii) as limited by laws relating to the availability
of specific performance, injunctive relief or other equitable remedies, or (iii) to the extent the indemnification provisions contained
in the Registration Rights (defined below) may be limited by applicable federal or state securities laws.


 


(c)            Governmental
Consents and Filings. No consent, approval, order or authorization of, or registration, qualification, designation, declaration or
filing with, any federal, state or local governmental authority is required on the part of the Purchaser in connection with the consummation
of the transactions contemplated by this Agreement.


 


(d)            Compliance
with Other Instruments. The execution, delivery and performance by the Purchaser of this Agreement and the consummation by the Purchaser
of the transactions contemplated by this Agreement will not result in any violation or default (i) of any provisions of its organizational
documents, (ii) of any instrument, judgment, order, writ or decree to which it is a party or by which it is bound, (iii) under
any note, indenture or mortgage to which it is a party or by which it is bound, (iv) under any lease, agreement, contract or purchase
order to which it is a party or by which it is bound or (v) of any provision of federal or state statute, rule or regulation
applicable to the Purchaser, in each case (other than clause (i)), which would have a material adverse effect on the Purchaser or its
ability to consummate the transactions contemplated by this Agreement.


 






    


     


    

 


(e)            Purchase
Entirely for Own Account. This Agreement is made with the Purchaser in reliance upon the Purchaser’s representation to the Company,
which by the Purchaser’s execution of this Agreement, the Purchaser hereby confirms, that the Forward Purchase Securities to be
acquired by the Purchaser will be acquired for investment for the Purchaser’s own account, not as a nominee or agent, and not with
a view to the resale or distribution of any part thereof in violation of any state or federal securities laws, and that the Purchaser
has no present intention of selling, granting any participation in, or otherwise distributing the same in violation of law (other than
as set forth herein). By executing this Agreement, the Purchaser further represents that the Purchaser does not presently have any contract,
undertaking, agreement or arrangement with any Person (other than another Purchaser, if applicable) to sell, transfer or grant participations
to such Person, with respect to any of the Forward Purchase Securities. For purposes of this Agreement, “Person” means
an individual, a limited liability company, a partnership, a joint venture, a corporation, a trust, an unincorporated organization, any
other entity or any government or any department or agency thereof.


 


(f)            Disclosure
of Information. The Purchaser has had an opportunity to discuss the Company’s business, management, financial affairs and the
terms and conditions of the offering of the Forward Purchase Securities, as well as the terms of the Company’s proposed IPO, with
the Company’s management.


 


(g)           Restricted
Securities. The Purchaser understands that the offer and sale of the Forward Purchase Securities to the Purchaser has not been, and
will not be, registered under the Securities Act by reason of a specific exemption from the registration provisions of the Securities
Act which depends upon, among other things, the bona fide nature of the investment intent and the accuracy of the Purchaser’s representations
as expressed herein. The Purchaser understands that the Forward Purchase Securities are “restricted securities” under
applicable U.S. federal and state securities laws and that, pursuant to these laws, the Purchaser must hold the Forward Purchase Securities
indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification
requirements is available. The Purchaser acknowledges that the Company has no obligation to register or qualify the Forward Purchase Securities
for resale, except as provided herein (the “Registration Rights”). The Purchaser further acknowledges that if an exemption
from registration or qualification is available, it may be conditioned on various requirements including, but not limited to, the time
and manner of sale, the holding period for the Forward Purchase Securities, and on requirements relating to the Company which are outside
of the Purchaser’s control, and which the Company is under no obligation and may not be able to satisfy. The Purchaser understands
that the offering of the Forward Purchase Securities is not and is not intended to be part of the IPO, and that the Purchaser will not
be able to rely on the protection of Section 11 of the Securities Act with respect to such Forward Purchase Securities.


 


(h)           No
Public Market. The Purchaser understands that no public market now exists for the Forward Purchase Securities, and that the Company
has made no assurances that a public market will ever exist for the Forward Purchase Securities.


 


(i)            High
Degree of Risk. The Purchaser understands that its agreement to purchase the Forward Purchase Securities involves a high degree of
risk which could cause the Purchaser to lose all or part of its investment.


 


(j)            Accredited
Investor. The Purchaser is an “accredited investor” as defined in Rule 501(a) of Regulation D promulgated under
the Securities Act.


 






    


     


    

 


(k)           No
General Solicitation. Neither the Purchaser, nor, to its knowledge, any of its officers, directors, employees, agents, shareholders
or partners has either directly or indirectly, including through a broker or finder (i) to its knowledge, engaged in any general
solicitation or (ii) published any advertisement in connection with the offer and sale of the Forward Purchase Securities.


 


(l)            Residence.
The Purchaser’s principal place of business is the office or offices located at the address of the Purchaser set forth on the signature
page hereof.


 


(m)          Non-Public
Information. The Purchaser acknowledges its obligations under applicable securities laws with respect to the treatment of material
non-public information relating to the Company.


 


(n)           Adequacy
of Financing. The Purchaser has available to it sufficient funds to satisfy its obligations under this Agreement.


 


(o)            Affiliation
of Certain FINRA Members. The Purchaser is neither a person associated nor affiliated with Barclays Capital Inc. or Code Advisors
LLC or, to its actual knowledge, any other member of the Financial Industry Regulatory Authority (“FINRA”) that is
participating in the IPO.


 


(p)            No
Other Representations and Warranties; Non-Reliance. Except for the specific representations and warranties contained in this Section 2
and in any certificate or agreement delivered pursuant hereto, none of the Purchaser nor any person acting on behalf of the Purchaser
nor any of the Purchaser’s affiliates (the “Purchaser Parties”) has made, makes or shall be deemed to make any
other express or implied representation or warranty with respect to the Purchaser and this offering, and the Purchaser Parties disclaim
any such representation or warranty. Except for the specific representations and warranties expressly made by the Company in Section 3
of this Agreement and in any certificate or agreement delivered pursuant hereto, the Purchaser Parties specifically disclaim that they
are relying upon any other representations or warranties that may have been made by the Company, any person on behalf of the Company or
any of the Company’s affiliates (collectively, the “Company Parties”).


 


Section 3.          Representations
and Warranties of the Company. The Company represents and warrants to the Purchaser as follows:


 


(a)            Organization
and Corporate Power. The Company is an exempted company duly incorporated and validly existing and in good standing as an exempted
company under the laws of the Cayman Islands and has all requisite corporate power and authority to carry on its business as presently
conducted and as proposed to be conducted. The Company has no subsidiaries.


 


(b)            Capitalization.
On the date hereof, the authorized share capital of the Company consists of:


 


(1)           500,000,000
Class A Shares, par value $0.0001 per share, none of which are issued and outstanding.


 


(2)           50,000,000
Class B ordinary shares of the Company, par value $0.0001 per share (the “Class B Shares”), 5,750,000 of
which are issued and outstanding as of the date hereof. All of the issued and outstanding Class B Shares have been duly authorized,
are fully paid and nonassessable and were issued in compliance with all applicable federal and state securities laws.


 


(3)           5,000,000
preferred shares, par value $0.0001 per share, none of which are issued and outstanding.


 






    


     


    

 


(c)            Authorization.
All corporate action required to be taken by the Company’s Board of Directors and shareholders in order to authorize the Company
to enter into this Agreement and to issue the Forward Purchase Securities has been taken or will be taken prior to the Forward Closing.
All action on the part of the shareholders, directors and officers of the Company necessary for the execution and delivery of this Agreement,
the performance of all obligations of the Company under this Agreement to be performed as of the Forward Closing, and the issuance and
delivery of the Forward Purchase Securities has been taken or will be taken prior to the Forward Closing. This Agreement, when executed
and delivered by the Company, shall constitute the valid and legally binding obligation of the Company, enforceable against the Company
in accordance with its terms except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance,
or other laws of general application relating to or affecting the enforcement of creditors’ rights generally, (ii) as limited
by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies, or (iii) to the extent
the indemnification provisions contained in the Registration Rights may be limited by applicable federal or state securities laws.


 


(d)            Valid
Issuance of Securities.


 


(1)           The
Forward Purchase Securities, when issued, sold and delivered in accordance with the terms and for the consideration set forth in this
Agreement and registered in the register of members of the Company will be validly issued, fully paid and nonassessable, as applicable,
and free of all preemptive or similar rights, liens, encumbrances and charges with respect to the issue thereof and restrictions on transfer
other than restrictions on transfer specified under this Agreement, applicable state and federal securities laws and liens or encumbrances
created by or imposed by the Purchaser. Assuming the accuracy of the representations of the Purchaser in this Agreement and subject to
the filings described in Section 3(e) below, the Forward Purchase Securities will be issued in compliance with all applicable
federal and state securities laws.


 


(2)           No
Disqualification Event. No “bad actor” disqualifying event described in Rule 506(d)(1)(i)-(viii) of the Securities
Act (a “Disqualification Event”) is applicable to the Company or, to the Company’s knowledge, any Company Covered Person
(as defined below), except for a Disqualification Event as to which Rule 506(d)(2)(ii—iv) or (d)(3), is applicable. “Company
Covered Person” means, with respect to the Company as an “issuer” for purposes of Rule 506 promulgated under the
Securities Act, any Person listed in the first paragraph of Rule 506(d)(1).


 


(e)            Governmental
Consents and Filings. Assuming the accuracy of the representations and warranties made by the Purchaser in this Agreement, no consent,
approval, order or authorization of, or registration, qualification, designation, declaration or filing with, any federal, state or local
governmental authority is required on the part of the Company in connection with the consummation of the transactions contemplated by
this Agreement, except for filings pursuant to Regulation D of the Securities Act, applicable state securities laws, if any, and pursuant
to the Registration Rights.


 


(f)            Compliance
with Other Instruments. The execution, delivery and performance of this Agreement and the consummation of the transactions contemplated
by this Agreement will not result in any violation or default (i) of any provisions of the Charter or other governing documents of
the Company, (ii) of any instrument, judgment, order, writ or decree to which the Company is a party or by which it is bound, (iii) under
any note, indenture or mortgage to which the Company is a party or by which it is bound, (iv) under any lease, agreement, contract
or purchase order to which the Company is a party or by which it is bound or (v) of any provision of federal or state statute, rule or
regulation applicable to the Company, in each case (other than clause (i)) which would have a material adverse effect on the Company or
its ability to consummate the transactions contemplated by this Agreement.


 






    


     


    

 


(g)           Operations.
As of the date hereof, the Company has not conducted, and prior to the IPO Closing the Company will not conduct, any operations other
than organizational activities and activities in connection with offerings of its securities.


 


(h)           No
Litigation. There are no pending or, to the knowledge of the Company, threatened, actions, which, if determined adversely, would,
individually or in the aggregate, reasonably be expected to have a material adverse effect on the ability of the Company to enter into
and perform its obligations under this Agreement. As of the date hereof, there is no unsatisfied judgment or any open injunction binding
upon the Company which would, individually or in the aggregate, reasonably be expected to have a material adverse effect on the ability
of the Company to enter into and perform its obligations under this Agreement.


 


(i)            Company
SEC Filings. As of the Forward Closing, the Company will have made available to the Purchaser all statements, prospectuses, registration
statements, forms, reports and documents required to be filed by it with the SEC since the IPO Closing, pursuant to the Exchange Act or
the Securities Act (collectively, as may be amended since the time of their filing through the Forward Closing, the “Company
SEC Filings”). As of the respective date of its filing (or if amended or superseded by a filing prior to the Forward Closing,
then on the date of such filing), the Company SEC Filings will not contain any untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary to make the statements that will made therein, in light of the circumstances
under which they were made, not misleading; provided that the Company makes no such representation or warranty with respect to the registration
statement on Form S-4 to be filed by the Company with respect to the Business Combination or any other information relating to the
target company in the Business Combination or any of its affiliates included in any Company SEC Filing or filed as an exhibit thereto.


 


(j)            Foreign
Corrupt Practices. Neither the Company, nor, to the knowledge of the Company, any director, officer, agent, employee or other Person
acting on behalf of the Company has, in the course of its actions for, or on behalf of, the Company (i) used any corporate funds
for any unlawful contribution, gift, entertainment or other unlawful expenses relating to political activity; (ii) made any direct
or indirect unlawful payment to any foreign or domestic government official or employee from corporate funds; (iii) violated or is
in violation of any provision of the U.S. Foreign Corrupt Practices Act of 1977, as amended; or (iv) made any unlawful bribe, rebate,
payoff, influence payment, kickback or other unlawful payment to any foreign or domestic government official or employee.


 


(k)           Compliance
with Anti-Money Laundering Laws. The operations of the Company are and have been conducted at all times in compliance with applicable
financial recordkeeping and reporting requirements and all applicable U.S. and non-U.S. anti- money laundering laws, rules and regulations,
including those of the Currency and Foreign Transactions Reporting Act of 1970, as amended, the USA Patriot Act of 2001 and the applicable
money laundering statutes of all applicable jurisdictions, the rules and regulations thereunder and any related or similar rules,
regulations or guidelines, issued, administered or enforced by any governmental agency (collectively, the “Anti-Money Laundering
Laws”), and no action, suit or proceeding by or before any court or governmental agency, authority or body or any arbitrator
involving the Company with respect to the Anti-Money Laundering Laws is pending or, to the knowledge of the Company, threatened.


 


(l)            No
General Solicitation. Neither the Company, nor any of its officers, directors, employees, agents or shareholders has either directly
or indirectly, including, through a broker or finder (i) engaged in any general solicitation, or (ii) published any advertisement
in connection with the offer and sale of the Forward Purchase Securities.


 






    


     


    

 


(m)          No
Other Representations and Warranties; Non-Reliance. Except for the specific representations and warranties contained in this Section 3
and in any certificate or agreement delivered pursuant hereto, none of the Company Parties has made, makes or shall be deemed to make
any other express or implied representation or warranty with respect to the Company, this offering, the proposed IPO or a potential Business
Combination, and the Company Parties disclaim any such representation or warranty. Except for the specific representations and warranties
expressly made by the Purchaser in Section 2 of this Agreement and in any certificate or agreement delivered pursuant hereto,
the Company Parties specifically disclaim that they are relying upon any other representations or warranties that may have been made by
the Purchaser Parties.


 


Section 4.          Registration
Rights; Transfer


 


(a)            Registration.
The Company agrees that the Purchaser shall have the registration rights set forth on Exhibit B.


 


(b)            Indemnification.


 


(1)           The
Company shall, notwithstanding any termination of this Agreement, indemnify, defend and hold harmless the Purchaser (to the extent a seller
under a Forward Registration Statement (as defined in Exhibit B)), the officers, directors, agents, partners, members, managers,
shareholders, affiliates, employees and investment advisers of the Purchaser, each person who controls the Purchaser (within the meaning
of Section 15 of the Securities Act or Section 20 of the Securities Exchange Act of 1934, as amended (the “Exchange
Act”)), and the officers, directors, partners, members, managers, shareholders, agents, affiliates, employees and investment
advisers of each such controlling person, to the fullest extent permitted by applicable law, from and against any and all losses, claims,
damages, liabilities, costs (including, without limitation, reasonable costs of preparation and investigation and reasonable attorneys’
fees) and expenses (collectively, “Losses”), as incurred, that arise out of or are based upon (i) any untrue or
alleged untrue statement of a material fact contained in a Forward Registration Statement, any prospectus included in a Forward Registration
Statement or any form of prospectus or in any amendment or supplement thereto or in any preliminary prospectus, or arising out of or relating
to any omission or alleged omission to state a material fact required to be stated therein or necessary to make the statements therein
(in the case of any prospectus or form of prospectus or supplement thereto, in light of the circumstances under which they were made)
not misleading, or (ii) any violation or alleged violation by the Company of the Securities Act, the Exchange Act or any state securities
law or any rule or regulation thereunder, in connection with the performance of its obligations under this Section 4,
except to the extent, but only to the extent, that such untrue statements, alleged untrue statements, omissions or alleged omissions are
based solely upon information regarding the Purchaser furnished in writing to the Company by the Purchaser expressly for use therein.


 


The Company shall notify the
Purchaser promptly of the institution, threat or assertion of any proceeding arising from or in connection with the transactions contemplated
by this Section 4 of which the Company is aware. Such indemnity shall remain in full force and effect regardless of any investigation
made by or on behalf of an indemnified party and shall survive the transfer of the Registrable Securities by the Company.


 






    


     


    

 


(2)           The
Purchaser shall, severally and not jointly with any other selling shareholder named in a Forward Registration Statement, indemnify and
hold harmless the Company, its directors, officers, agents and employees, each person who controls the Company (within the meaning of
Section 15 of the Securities Act and Section 20 of the Exchange Act), and the directors, officers, agents or employees of such
controlling persons, to the fullest extent permitted by applicable law, from and against all Losses, as incurred, arising out of or that
are based upon any untrue or alleged untrue statement of a material fact contained in a Forward Registration Statement, any prospectus
included in a Forward Registration Statement, or any form of prospectus, or in any amendment or supplement thereto or in any preliminary
prospectus, or arising out of or relating to any omission or alleged omission of a material fact required to be stated therein or necessary
to make the statements therein (in the case of any prospectus, or any form of prospectus or supplement thereto, in light of the circumstances
under which they were made) not misleading to the extent, but only to the extent, that such untrue statements or omissions are based solely
upon information regarding the Purchaser furnished in writing to the Company by the Purchaser expressly for use therein. In no event shall
the liability of the Purchaser be greater in amount than the dollar amount of the net proceeds received by the Purchaser upon the sale
of the Registrable Securities giving rise to such indemnification obligation.


 


(c)           Transfer.
All of the Purchaser’s rights and obligations hereunder with respect to the Forward Purchase may be transferred or assigned, at
any time and from time to time prior to the consummation of a Business Combination and in whole or in part, to any Forward Transferees.
Upon any such transfer or assignment:


 


(1)           the
applicable Forward Transferee(s) shall execute a joinder to this Agreement in the form attached hereto as Exhibit C (the
 “Joinder Agreement”), which shall, on the signature page to the Joinder Agreement, reflect the number of Forward
Purchase Securities such Forward Transferee(s) shall have the right to purchase (the “Forward Transferee Securities”),
and, upon such execution, such Forward Transferee(s) shall have all the same rights and obligations of the Purchaser hereunder with
respect to the Forward Transferee Securities, and references herein to the “Purchaser” shall be deemed to refer to
and include any such Forward Transferee(s) with respect to such Forward Transferee(s) and to their Forward Transferee Securities;
provided, that any representations, warranties, covenants and agreements of the Purchaser and any such Forward Transferee(s) shall
be several and not joint and shall be made as to the Purchaser or any such Forward Transferee(s), as applicable, as to itself only;


 


(2)           all
of the rights and obligations of each Forward Transferee with respect to the Forward Purchase may not be transferred or assigned, at any
time and from time to time and in whole or in part, except the rights and obligations of each Forward Transferee with respect to the Forward
Purchase may be transferred or assigned, at any time and from time to time and in whole or in part to any affiliate of the Purchaser,
subject to the same terms and procedures as a transfer or assignment from the Purchaser to the Forward Transferees;


 


(3)           upon
a Forward Transferee’s execution and delivery of a Joinder Agreement, the number of Forward Purchase Securities permitted to be
purchased by the Purchaser in the Forward Purchase hereunder shall be reduced by the total number of Forward Purchase Securities permitted
to be purchased by the applicable Forward Transferee pursuant to the applicable Joinder Agreement, which reduction shall be evidenced
by the Purchaser and the Company amending Schedule A to this Agreement to reflect each transfer and updating the “Number
of Forward Purchase Securities”, and “Aggregate Purchase Price for Forward Purchase Securities” on the Purchaser’s
signature page hereto to reflect such reduced number of Forward Purchase Securities. For the avoidance of doubt, this Agreement need
not be amended and restated in its entirety, but only Schedule A and the Purchaser’s signature page hereto need be so
amended and updated and executed by the Purchaser and the Company upon the occurrence of any such transfer of Forward Transferee Securities.


 






    


     


    

 


Section 5.          Additional
Agreements and Acknowledgements of the Purchaser.


 


(a)           Trust
Account.


 


(1)           The
Purchaser hereby acknowledges that it is aware that the Company will establish a trust account (the “Trust Account”)
for the benefit of its public shareholders upon the IPO Closing. The Purchaser, for itself and its affiliates, hereby agrees that it has
no right, title, interest or claim of any kind in or to any monies held in the Trust Account, or any other asset of the Company as a result
of any liquidation of the Company, except for redemption and liquidation rights, if any, the Purchaser may have in respect of any Public
Shares, if any, held by it.


 


(2)           The
Purchaser hereby agrees that it shall have no right of set-off or any right, title, interest or claim of any kind (“Claim”)
to, or to any monies in, the Trust Account, and hereby irrevocably waives any Claim to, or to any monies in, the Trust Account that it
may have now or in the future, except for redemption and liquidation rights, if any, the Purchaser may have in respect of any Public Shares
held by it. In the event a Purchaser has any Claim against the Company under this Agreement, the Purchaser shall pursue such Claim solely
against the Company and its assets outside the Trust Account and not against the property or any monies in the Trust Account, except for
redemption and liquidation rights, if any, the Purchaser may have in respect of any Public Shares held by it.


 


(b)            Voting.
The Purchaser hereby agrees that if the Company seeks shareholder approval of a proposed Business Combination, then in connection with
such proposed Business Combination, the Purchaser shall vote any Class A Shares owned by it in favor of any proposed Business Combination.
If the Purchaser fails to vote any Class A Shares it is required to vote hereunder in favor of a proposed Business Combination, the
Purchaser hereby grants hereunder to the Company and any representative designated by the Company without further action by the Purchaser
a limited irrevocable power of attorney to effect such vote on behalf of the Purchaser, which power of attorney shall be deemed to be
coupled with an interest.


 


Section 6.          Listing.
The Company will use commercially reasonable efforts to effect and maintain the listing of the Class A Shares and the Redeemable
Warrants on the Nasdaq Stock Market (or another national securities exchange).


 


Section 7.          Forward
Closing Conditions.


 


(a)           The
obligation of the Purchaser to purchase the Forward Purchase Securities at the Forward Closing under this Agreement shall be subject to
the fulfillment, at or prior to the Forward Closing of each of the following conditions, any of which, to the extent permitted by applicable
laws, may be waived by the Purchaser:


 


(1)           The
Business Combination shall be consummated substantially concurrently with, and immediately following, the purchase of the Forward Purchase
Securities;


 


(2)           The
Company shall have delivered to the Purchaser a certificate evidencing the Company’s good standing as a Cayman Islands exempted
company, as of a date within ten (10) Business Days of the Forward Closing;


 


(3)           The
representations and warranties of the Company set forth in Section 3 of this Agreement shall have been true and correct as
of the date hereof and shall be true and correct as of the Forward Closing date, as applicable, with the same effect as though such representations
and warranties had been made on and as of such date (other than any such representation or warranty that is made by its terms as of a
specified date, which shall be true and correct as of such specified date), except where the failure to be so true and correct would not
have a material adverse effect on the Company or its ability to consummate the transactions contemplated by this Agreement;


 






    


     


    

 


(4)           The
Company shall have performed, satisfied and complied in all material respects with the covenants, agreements and conditions required by
this Agreement to be performed, satisfied or complied with by the Company at or prior to the Forward Closing; and


 


(5)           No
order, writ, judgment, injunction, decree, determination, or award shall have been entered by or with any governmental, regulatory, or
administrative authority or any court, tribunal, or judicial, or arbitral body, and no other legal restraint or prohibition shall be in
effect, preventing the purchase by the Purchaser of the Forward Purchase Securities.


 


(6)           There
shall not have occurred any suspension of the Forward Purchase Securities for sale or trading on the Exchange and, to the Company’s
knowledge, no proceedings for any such purpose shall have been initiated or threatened.


 


(7)           No
amendment or modification of the Definitive Agreement or the Charter, in each case after execution of the Definitive Agreement, shall
have occurred that would reasonably be expected to materially and adversely affect the economic benefits that the Purchaser would reasonably
expect to receive under this Agreement, without the prior written consent of Purchaser (not to be unreasonably withheld, conditioned or
delayed).


 


(8)           There
shall not have occurred any suspension of the Forward Purchase Securities for sale or trading on the Exchange and, to the Company’s
knowledge, no proceedings for any such purpose shall have been initiated or threatened.


 


(b)           The
obligation of the Company to sell the Forward Purchase Securities at the Forward Closing shall be subject to the fulfillment, at or prior
to the Forward Closing of each of the following conditions, any of which, to the extent permitted by applicable laws, may be waived by
the Company:


 


(1)           The
Business Combination shall be consummated substantially concurrently with, and immediately following, the purchase of the Forward Purchase
Securities;


 


(2)           The
representations and warranties of the Purchaser set forth in Section 2 of this Agreement shall have been true and correct
as of the date hereof and shall be true and correct as of such Forward Closing date, as applicable, with the same effect as though such
representations and warranties had been made on and as of such date (other than any such representation or warranty that is made by its
terms as of a specified date, which shall be true and correct as of such specified date), except where the failure to be so true and correct
would not have a material adverse effect on the Purchaser or its ability to consummate the transactions contemplated by this Agreement;


 


(3)           The
Purchaser shall have performed, satisfied and complied in all material respects with the covenants, agreements and conditions required
by this Agreement to be performed, satisfied or complied with by the Purchaser at or prior to such Forward Closing; and


 


(4)           No
order, writ, judgment, injunction, decree, determination, or award shall have been entered by or with any governmental, regulatory, or
administrative authority or any court, tribunal, or judicial, or arbitral body, and no other legal restraint or prohibition shall be in
effect, preventing the purchase by the Purchaser of the Forward Purchase Securities.


 






    


     


    

 


Section
8.          Termination. This Agreement may be terminated at any time
prior to the Forward Closing:


 


(a)            by
mutual written consent of the Company and the Purchaser; or


 


(b)            automatically:


 


(1)           if
the IPO is not consummated on or prior to [December 31, 2021]; or


 


(2)           if
the Business Combination is not consummated within 24 months from the IPO Closing, unless extended upon approval of the Company’s
shareholders in accordance with the Charter.


 


In the event of any termination
of this Agreement pursuant to this Section 8, any Forward Purchase Price (and interest thereon, if any), if previously paid,
and the Purchaser’s funds paid in connection herewith shall be promptly returned to the Purchaser, and thereafter this Agreement
shall forthwith become null and void and have no effect, without any liability on the part of the Purchaser or the Company and their respective
directors, officers, employees, partners, managers, members, or shareholders and all rights and obligations of each of the parties shall
cease; provided, however, that nothing contained in this Section 8 shall relieve either party from liabilities or damages
arising out of any fraud or willful breach by such party of any of its representations, warranties, covenants or agreements contained
in this Agreement.


 


Section
9.          General Provisions.


 


(a)            Notices.
All notices and other communications given or made pursuant to this Agreement shall be in writing and shall be deemed effectively given
upon the earlier of actual receipt, or (a) personal delivery to the party to be notified, (b) when sent, if sent by electronic
mail or facsimile (if any) during normal business hours of the recipient, and if not sent during normal business hours, then on the recipient’s
next Business Day, (c) five (5) Business Days after having been sent by registered or certified mail, return receipt requested,
postage prepaid, or (d) one (1) Business Day after deposit with a nationally recognized overnight courier, freight prepaid,
specifying next Business Day delivery, with written verification of receipt. All communications sent to the Company shall be sent to:


 


TPB Acquisition Corporation I


1 Letterman Drive

Suite A3-1

San Francisco, CA 94129


Attention: David Friedberg


E-mail: dave@theproductionboard.com


 


with a copy to the Company’s
counsel at:


 


Cooley LLP


101 California Street

San Francisco, California 94111


Attention: Rachel Proffitt


E-mail: rproffitt@cooley.com


 


All communications to the Purchaser shall be sent to the Purchaser’s
address as set forth on the signature page hereof, or to such e-mail address, facsimile number (if any) or address as subsequently
modified by written notice given in accordance with this Section 9(a).


 






     


     


    

 



 


(b)            No
Finder’s Fees. Other than fees payable to Barclays Capital Inc. or Code Advisors LLC, which shall be the responsibility of the
Company, each of the parties represents that it neither is nor will be obligated for any finder’s fee or commission in connection
with this transaction. The Purchaser agrees to indemnify and to hold harmless the Company from any liability for any commission or compensation
in the nature of a finder’s or broker’s fee arising out of this transaction (and the costs and expenses of defending against
such liability or asserted liability) for which the Purchaser or its officers, employees or representatives is responsible. The Company
agrees to indemnify and hold harmless the Purchaser from any liability for any commission or compensation in the nature of a finder’s
or broker’s fee arising out of this transaction (and the costs and expenses of defending against such liability or asserted liability)
for which the Company or any of its officers, employees or representatives is responsible.


 


(c)            Adjustments
to Notional Amounts. In the event of any change to the capital structure of the Company, whether dilutive or otherwise, by way of
a share dividend or share split, or any other dividend however described, the Forward Purchase Securities and the Forward Purchase Price
will be adjusted to account for such changes.


 


(d)            Survival
of Representations and Warranties. All of the representations and warranties contained herein shall survive the consummation of the
transactions contemplated by this Agreement or (subject to Section 8) the termination hereof.


 


(e)            Entire
Agreement. This Agreement, together with any documents, instruments and writings that are delivered pursuant hereto or referenced
herein, constitute the entire agreement and understanding of the parties hereto in respect of its subject matter and supersedes all prior
understandings, agreements, or representations by or among the parties hereto, written or oral, to the extent they relate in any way to
the subject matter hereof or the transactions contemplated hereby.


 


(f)            Successors.
All of the terms, agreements, covenants, representations, warranties, and conditions of this Agreement are binding upon, and inure to
the benefit of and are enforceable by, the parties hereto and their respective successors. Nothing in this Agreement, express or implied,
is intended to confer upon any party other than the parties hereto or their respective successors and assigns any rights, remedies, obligations
or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.


 


(g)            Assignments.
Except as otherwise specifically provided herein, no party hereto may assign either this Agreement or any of its rights, interests, or
obligations hereunder without the prior written approval of the other party.


 


(h)            Counterparts.
This Agreement may be executed in two or more counterparts, each of which will be deemed an original but all of which together will constitute
one and the same instrument.


 


(i)             Headings.
The section headings contained in this Agreement are inserted for convenience only and will not affect in any way the meaning or interpretation
of this Agreement.


 


(j)             Governing
Law. This Agreement, the entire relationship of the parties hereto, and any litigation between the parties (whether grounded in contract,
tort, statute, law or equity) shall be governed by, construed in accordance with, and interpreted pursuant to the laws of the State of
New York, without giving effect to its choice of laws principles.


 






     


     


    

 


(k)            Jurisdiction.
The parties (i) hereby irrevocably and unconditionally submit to the jurisdiction of the state courts of New York and to the jurisdiction
of the United States District Court for the Southern District of New York for the purpose of any suit, action or other proceeding arising
out of or based upon this Agreement, (b) agree not to commence any suit, action or other proceeding arising out of or based upon
this Agreement except in state courts of New York or the United States District Court for the Southern District of New York, and (c) hereby
waive, and agree not to assert, by way of motion, as a defense, or otherwise, in any such suit, action or proceeding, any claim that it
is not subject personally to the jurisdiction of the above-named courts, that its property is exempt or immune from attachment or execution,
that the suit, action or proceeding is brought in an inconvenient forum, that the venue of the suit, action or proceeding is improper
or that this Agreement or the subject matter hereof may not be enforced in or by such court.


 


(l)             Waiver
of Jury Trial. The parties hereto hereby waive any right to a jury trial in connection with any litigation pursuant to this Agreement
and the transactions contemplated hereby.


 


(m)           Amendments.
This Agreement may not be amended, modified or waived as to any particular provision, except with the prior written consent of the Company
and the Purchaser.


 


(n)            Severability.
The provisions of this Agreement will be deemed severable and the invalidity or unenforceability of any provision will not affect the
validity or enforceability of the other provisions hereof; provided that if any provision of this Agreement, as applied to any
party hereto or to any circumstance, is adjudged by a governmental authority, arbitrator, or mediator not to be enforceable in accordance
with its terms, the parties hereto agree that the governmental authority, arbitrator, or mediator making such determination will have
the power to modify the provision in a manner consistent with its objectives such that it is enforceable, and/or to delete specific words
or phrases, and in its reduced form, such provision will then be enforceable and will be enforced.


 


(o)            Expenses.
Each of the Company and the Purchaser will bear its own costs and expenses incurred in connection with the performance of this Agreement
and the consummation of the transactions contemplated hereby, including all fees and expenses of agents, representatives, financial advisors,
legal counsel and accountants. The Company shall be responsible for the fees of its transfer agent, stamp taxes and all The Depository
Trust Company fees associated with the issuance of the Forward Purchase Securities.


 


(p)            Construction.
The parties hereto have participated jointly in the negotiation and drafting of this Agreement. If an ambiguity or question of intent
or interpretation arises, this Agreement will be construed as if drafted jointly by the parties hereto and no presumption or burden of
proof will arise favoring or disfavoring any party hereto because of the authorship of any provision of this Agreement. Any reference
to any federal, state, local, or foreign law will be deemed also to refer to law as amended and all rules and regulations promulgated
thereunder, unless the context requires otherwise. The words “include,” “includes,” and “including”
will be deemed to be followed by “without limitation.” Pronouns in masculine, feminine, and neuter genders will
be construed to include any other gender, and words in the singular form will be construed to include the plural and vice versa, unless
the context otherwise requires. The words “this Agreement,” “herein,” “hereof,”
 “hereby,” “hereunder,” and words of similar import refer to this Agreement as a whole and not to
any particular subdivision unless expressly so limited. The parties hereto intend that each representation, warranty, and covenant contained
herein will have independent significance. If any party hereto has breached any representation, warranty, or covenant contained herein
in any respect, the fact that there exists another representation, warranty or covenant relating to the same subject matter (regardless
of the relative levels of specificity) which such party hereto has not breached will not detract from or mitigate the fact that such party
hereto is in breach of the first representation, warranty, or covenant.


 


(q)            Waiver.
No waiver by any party hereto of any default, misrepresentation, or breach of warranty or covenant hereunder, whether intentional or not,
may be deemed to extend to any prior or subsequent default, misrepresentation, or breach of warranty or covenant hereunder or affect in
any way any rights arising because of any prior or subsequent occurrence.


 









     


     


    

 


(r)            Confidentiality.
Except as may be required by law, regulation or applicable stock exchange listing requirements, unless and until the transactions contemplated
hereby and the terms hereof are publicly announced or otherwise publicly disclosed by the Company, the parties hereto shall keep confidential
and shall not publicly disclose the existence or terms of this Agreement.


 


(s)            Specific
Performance. The Purchaser agrees that irreparable damage may occur in the event any provision of this Agreement was not performed
by the Purchaser in accordance with the terms hereof and that the Company shall be entitled to seek specific performance of the terms
hereof, in addition to any other remedy at law or equity.


 


[Signature Page Follows]


 




     


     


    

 


IN WITNESS WHEREOF, the undersigned have
executed this Agreement to be effective as of the date first set forth above.


	 	 	 	 
	 	PURCHASER:
	 	 
	 	TPB Acquisition Sponsor I, LLC
	 	 	 
	 	By:	 
	 	 	Name:	 
	 	 	Title:	 
	 	 
	 	Address for Notices:
	 	 
	 	E-mail:
	 	 
	 	COMPANY:
	 	 
	 	TPB Acquisition Corporation I
	 	 	 
	 	By:	 
	 	 	Name:	 
	 	 	Title:	 


 




     


     


    

 


SCHEDULE A


 


SCHEDULE OF TRANSFERS OF FORWARD PURCHASE SECURITIES


 


The following transfers of a portion of the number of Forward Purchase
Securities have been made:


 


	Date of

Transfer	 	Transferee	 	Number of Forward Purchase

Securities Transferred	 	Purchaser Revised

Forward Purchase

Securities Amount
	 	 	 	 	 	 	 


 


TO BE EXECUTED UPON ANY ASSIGNMENT OR FINAL DETERMINATION OF FORWARD
PURCHASE SECURITIES:


 


Schedule A as of , 2021, accepted and agreed to as of this day of
, 2021 by:


	 	 	 	 
	 	PURCHASER:
	 	 
	 	TPB Acquisition Sponsor I, LLC
	 	 	 
	 	By:	 
	 	 	Name:	 
	 	 	Title:	 
	 	 
	 	Address for Notices:
	 	 
	 	E-mail:
	 	 
	 	COMPANY:
	 	 
	 	TPB Acquisition Corporation I
	 	 	 
	 	By:	 
	 	 	Name:	 
	 	 	Title:	 


 




     


     


    

 


EXHIBIT A


 


FUNDING COMMITMENT NOTICE


 


Purchaser: ___________________________


 


Forward Purchase Amount: $_________________


 


The undersigned hereby agrees to purchase pursuant
to the terms of that certain Forward Purchase Agreement, dated as of [____], 2021, by and among TPB Acquisition Corporation I, a Cayman
Islands exempted company (the “Company”) and the undersigned with respect to up to a number of Units set forth below.
Capitalized terms used but not otherwise defined herein shall have the meanings ascribed thereto in the Forward Purchase Agreement.


 


Maximum Number of Forward Purchase Securities to be Purchased: ________________________


 


[PURCHASER]


 


	 	 
	Name:	 
	Title:	 


 


 









     


     


    

 


EXHIBIT B


 


REGISTRATION RIGHTS


 


1.            The
Company shall (i) use commercially reasonable efforts to file within thirty (30) calendar days after the Business Combination Closing
(the “Filing Date”) a registration statement on Form S-3, or if the Company is ineligible to use Form S-3,
on Form S-1, for a secondary offering (including any successor registration statement covering the resale of the Registrable Securities
a “Forward Registration Statement”) of (x) the Class A Shares and Redeemable Warrants comprising the Forward
Purchase Securities, (y) any other equity security of the Company issued or issuable with respect to the securities referred to in
clause (x) by way of a share dividend or share split or by way of a conversion from a warrant, or in connection with a combination
of shares, recapitalization, merger, consolidation or reorganization and (z) any other shares or warrants of the Company that the
Purchaser may have purchased in the open market (collectively, the “Registrable Securities”) pursuant to Rule 415
under the Securities Act; (ii) to use commercially reasonable efforts to cause a Forward Registration Statement to be declared effective
under the Securities Act as soon as practicable after the filing thereof but no later than the earlier of (i) the 90th calendar day
(or 120th calendar day if the SEC notifies the Company that it will “review” the Registration Statement) following the Business
Combination Closing and (ii) the 10th Business Day after the date the Company is notified (orally or in writing, whichever is earlier)
by the SEC that the Registration Statement will not be “reviewed” or will not be subject to further review (such earlier
date, the “Effectiveness Date”); provided however, that the Company’s obligation to include the Registrable Securities
in the Forward Registration Statement is contingent upon the Purchaser furnishing in writing to the Company such information regarding
the Purchaser, the securities of the Company held by the Purchaser and the intended method of disposition of the Registrable Securities
as shall be reasonably requested by the Company to effect the registration of the Registrable Securities, and the Purchaser shall execute
such documents in connection with such registration as the Company may reasonably request that are customary of a selling stockholder
in similar situations, including providing that the Company shall be entitled to postpone and suspend the effectiveness or use of the
Forward Registration Statement during any customary blackout or similar period or as permitted hereunder. The Company shall maintain each
Forward Registration Statement in accordance with the terms hereof, and shall prepare and file with the SEC such amendments, including
post-effective amendments, and supplements as may be necessary to keep such Forward Registration Statement continuously effective, available
for use and in compliance with the provisions of the Securities Act until such time as there are no longer any Registrable Securities
included on such Forward Registration Statement. In the event the Company files a Forward Registration Statement on Form S-1, the
Company shall use its commercially reasonable efforts to convert the Form S-1 to a Form S-3 as soon as practicable after the
Company is eligible to use Form S-3. For purposes of clarification, any failure by the Company to file the Registration Statement
by the Filing Date or to effect such Registration Statement by the Effectiveness Date shall not otherwise relieve the Company of its obligations
to file or effect the Registration Statement as set forth in this Exhibit B.


 






     


     


    

 


2.            The
Company further agrees that, in the event that the Forward Registration Statement has not been declared effective by the SEC by the Effectiveness
Date, (a “Registration Default” and, for purposes of such clauses, the date on which such Registration Default occurs, a “Default
Date”), then in addition to any other rights the Purchaser may have hereunder or under applicable law, on each such Default Date
and on each monthly anniversary of each such Default Date (if the Registration Default shall not have been cured by such date) until the
Registration Default is cured, the Company shall pay to the Purchaser, an amount in cash, as partial liquidated damages and not as a penalty
(“Liquidated Damages”), equal to 0.5% of the aggregate Forward Purchase Price paid by the Purchaser pursuant to this
Agreement for any Registrable Securities held by the Purchaser on the Default Date; provided, however, that if the Purchaser fails to
provide the Company with any information requested by the Company that is required to be provided in such Forward Registration Statement
with respect to the Purchaser as set forth herein, then, for purposes of this Exhibit B, the Filing Date or Effectiveness
Date, as applicable, for a Forward Registration Statement with respect to the Purchaser shall be extended until two (2) Business
Days following the date of receipt by the Company of such required information from the Purchaser; and in no event shall the Company be
required hereunder to pay to the Purchaser pursuant to this Agreement an aggregate amount that exceeds 5.0% of the aggregate Forward Purchase
Price paid by the Purchaser for its Registrable Securities. The Liquidated Damages pursuant to the terms hereof shall apply on a daily
pro-rata basis for any portion of a month prior to the cure of a Registration Default, except in the case of the first Default Date. The
Company shall deliver the cash payment to the Purchaser with respect to any Liquidated Damages by the fifth Business Day after the date
payable. If the Company fails to pay said cash payment to the Purchaser in full by the fifth Business Day after the date payable, the
Company will pay interest thereon at a rate of 5.0% per annum (or such lesser maximum amount that is permitted to be paid by applicable
law, and calculated on the basis of a year consisting of 360 days) to the Purchaser, accruing daily from the date such Liquidated Damages
are due until such amounts, plus all such interest thereon, are paid in full. Notwithstanding the foregoing, nothing shall preclude any
Purchaser from pursuing or obtaining any available remedies at law, specific performance or other equitable relief with respect to this
Exhibit B in accordance with applicable law. The parties agree that notwithstanding anything to the contrary herein, no Liquidated
Damages shall be payable to the Purchaser with respect to any period during which all of the Purchaser’s Registrable Securities
may be sold by the Purchaser without volume or manner of sale restrictions under Rule 144 and the Company is in compliance with the
current public information requirements under Rule 144(c)(1) (or Rule 144(i)(2), if applicable). Notwithstanding the foregoing,
any failure by the Company to have the Forward Registration Statement declared effective by the SEC by the Effectiveness Date as a result
of the unavailability of Form S-3 for the registration of the Registrable Securities will not result in a Registration Default or
the Company being obligated to pay or any Purchaser being entitled to receive any liquidated damages.


 


3.            In
the case of the registration, qualification, exemption or compliance effected by the Company pursuant to this Agreement, the Company shall,
upon reasonable request, inform the Purchaser as to the status of such registration, qualification, exemption and compliance. At its expense
the Company shall:


 


i.            except
for such times as the Company is permitted hereunder to suspend the use of the prospectus forming part of a Forward Registration Statement,
use its commercially reasonable efforts to keep such registration, and any qualification, exemption or compliance under state securities
laws which the Company determines to obtain, continuously effective with respect to the Purchaser, and to keep the applicable Forward
Registration Statement or any subsequent shelf Forward Registration Statement free of any material misstatements or omissions, until the
earlier of the following: (i) the Purchaser ceases to hold any Registrable Securities or (ii) the date all Registrable Securities
held by the Purchaser may be sold without restriction under Rule 144, including without limitation, any volume and manner of sale
restrictions which may be applicable to affiliates under Rule 144 and without the requirement for the Company to be in compliance
with the current public information required under Rule 144(c)(1) (or Rule 144(i)(2), if applicable), and (iii) three
years from the Effective Date of the Forward Registration Statement. The period of time during which the Company is required hereunder
to keep a Forward Registration Statement effective is referred to herein as the “Registration Period”;


 






     


     


    

 


ii.           advise
the Purchaser within five (5) Business Days:


 


(1)            when
a Forward Registration Statement or any amendment thereto has been filed with the SEC and when such Forward Registration Statement or
any post-effective amendment thereto has become effective;


 


(2)            of
any request by the SEC for amendments or supplements to any Forward Registration Statement or the prospectus included therein or for additional
information;


 


(3)            of
the issuance by the SEC of any stop order suspending the effectiveness of any Forward Registration Statement or the initiation of any
proceedings for such purpose;


 


(4)            of
the receipt by the Company of any notification with respect to the suspension of the qualification of the Registrable Securities included
therein for sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose; and


 


(5)            subject
to the provisions in this Subscription Agreement, of the occurrence of any event that requires the making of any changes in any Forward
Registration Statement or prospectus so that, as of such date, the statements therein are not misleading and do not omit to state a material
fact required to be stated therein or necessary to make the statements therein (in the case of a prospectus, in the light of the circumstances
under which they were made) not misleading.


 


		iii.	use its commercially reasonable efforts to obtain the withdrawal of any order suspending the effectiveness
of any Forward Registration Statement as soon as reasonably practicable;



 


		iv.	upon the occurrence of any event contemplated above, except for such times as the Company is permitted
hereunder to suspend, and has suspended, the use of a prospectus forming part of a Forward Registration Statement, the Company shall use
its commercially reasonable efforts to as soon as reasonably practicable prepare a post-effective amendment to such Forward Registration
Statement or a supplement to the related prospectus, or file any other required document so that, as thereafter delivered to purchasers
of the Registrable Securities included therein, such prospectus will not include any untrue statement of a material fact or omit to state
any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not misleading;



 


v.            use
its commercially reasonable efforts to cause all Registrable Securities to be listed on each securities exchange or market, if any, on
which the Existing Parent Class A Shares issued by the Company have been listed; and


 


vi.            use
its commercially reasonable efforts to take all other steps necessary to effect the registration of the Registrable Securities contemplated
hereby and to enable the Purchaser to sell the Registrable Securities under Rule 144.


 






     


     


    

 


4.            Notwithstanding
anything to the contrary in this Agreement, the Company shall be entitled to delay or postpone the effectiveness of the Forward Registration
Statement, and from time to time to require the Purchaser not to sell under the Forward Registration Statement or to suspend the effectiveness
thereof, if the negotiation or consummation of a transaction by the Company or its subsidiaries is pending or an event has occurred, which
negotiation, consummation or event the Company’s Board of Directors reasonably believes, upon the advice of legal counsel, would
require additional disclosure by the Company in the Forward Registration Statement of material information that the Company has a bona
fide business purpose for keeping confidential and the non-disclosure of which in the Forward Registration Statement would be expected,
in the reasonable determination of the Company’s Board of Directors, upon the advice of legal counsel, to cause the Forward Registration
Statement to fail to comply with applicable disclosure requirements (each such circumstance, a “Suspension Event”);
provided, however, that the Company may not delay or suspend the Forward Registration Statement on more than two occasions
or for more than sixty (60) consecutive calendar days, or more than ninety (90) total calendar days, in each case during any twelve-month
period. Upon receipt of any written notice from the Company of the happening of any Suspension Event during the period that the Forward
Registration Statement is effective or if as a result of a Suspension Event the Forward Registration Statement or related prospectus contains
any untrue statement of a material fact or omits to state any material fact required to be stated therein or necessary to make the statements
therein, in light of the circumstances under which they were made (in the case of the prospectus) not misleading, the Purchaser agrees
that (i) it will immediately discontinue offers and sales of the Registrable Securities under the Forward Registration Statement
(excluding, for the avoidance of doubt, sales conducted pursuant to Rule 144) until the Purchaser receives copies of a supplemental
or amended prospectus (which the Company agrees to promptly prepare) that corrects the misstatement(s) or omission(s) referred
to above and receives notice that any post-effective amendment has become effective or unless otherwise notified by the Company that it
may resume such offers and sales, and (ii) it will maintain the confidentiality of any information included in such written notice
delivered by the Company unless otherwise required by law or subpoena. If so directed by the Company, the Purchaser will deliver to the
Company or, in the Purchaser’s sole discretion destroy, all copies of the prospectus covering the Registrable Securities in the
Purchaser’s possession; provided, however, that this obligation to deliver or destroy all copies of the prospectus covering the
Registrable Securities shall not apply (i) to the extent the Purchaser is required to retain a copy of such prospectus (a) in
order to comply with applicable legal, regulatory, self-regulatory or professional requirements or (b) in accordance with a bona
fide pre-existing document retention policy or (ii) to copies stored electronically on archival servers as a result of automatic
data back-up.


 


5.            The
Purchaser may deliver written notice (including via email) (an “Opt-Out Notice”) to the Company requesting that the
Purchaser not receive notices from the Company otherwise required by this Section 5; provided, however, that
the Purchaser may later revoke any such Opt-Out Notice in writing. Following receipt of an Opt-Out Notice from the Purchaser (unless subsequently
revoked), (i) the Company shall not deliver any such notices to the Purchaser and the Purchaser shall no longer be entitled to the
rights associated with any such notice and (ii) each time prior to the Purchaser’s intended use of an effective Forward Registration
Statement, the Purchaser will notify the Company in writing at least two (2) Business Days in advance of such intended use, and if
a notice of a Suspension Event was previously delivered (or would have been delivered but for the provisions of this Section 5)
and the related suspension period remains in effect, the Company will so notify the Purchaser, within one (1) Business Day of the
Purchaser’s notification to the Company, by delivering to the Purchaser a copy of such previous notice of Suspension Event, and
thereafter will provide the Purchaser with the related notice of the conclusion of such Suspension Event immediately upon its availability.


 




     


     


    

 


EXHIBIT C


 


JOINDER TO FORWARD PURCHASE AGREEMENT


 


Each of the undersigned is executing and delivering this Joinder (this
 “Joinder”) pursuant to the Forward Purchase Agreement, dated as of [_____], 2021 (the “Forward Purchase Agreement”),
between TPB Acquisition Corporation I, a Cayman Islands exempted company (the “Company”), and TPB Acquisition Sponsor
I, LLC, a Delaware limited liability company (the “Purchaser”).


 


By executing and delivering this Joinder to the Company, each of the
undersigned hereby agrees to become a party to, to be bound by, and to comply with the provisions of the Forward Purchase Agreement as
a Purchaser as of the date hereof in the same manner as if the undersigned were an original signatory to the Forward Purchase Agreement.


 


[THE REMAINDER OF THIS PAGE IS INTENTIONALLY
LEFT BLANK]


 




     


     


    

 







 


	
    TRANSFEREE:

    Signature of Transferee:

    By:

    Name:

    Title:
	 	 	 	
    Signature of Joint Transferee, if applicable:

    By:

    Name:

    Title:

	 	 	 
	Date: ,	 	 	 	Name of Joint Transferee, if applicable:
	
    Name of Transferee:

    (Please print. Please indicate name and

    capacity of person signing above)
	 	 	 	
    (Please Print. Please indicate name and

    capacity of person signing above)

	
    Name in which securities are to be registered

    (if different):
	 	 	 	 
	 	 	 
	Email Address:	 	 	 	 
	 	 	 
	If there are joint investors, please check one:	 	 	 	 
	 	 	 
	☐ Joint Tenants with Rights of Survivorship	 	 	 	 
	 	 	 
	☐ Tenants-in-Common	 	 	 	 
	 	 	 
	☐ Community Property	 	 	 	 
	 	 	 
	Transferee’s EIN: 	 	 	 	Joint Transferee’s EIN: 
	 	 	 
	
    Business Address-Street:

    City, State, Zip:
	 	 	 	
    Mailing Address-Street (if different):

    City, State, Zip:

	 	 	 
	Attn:	 	 	 	Attn:
	 	 	 
	Telephone No.: 	 	 	 	Telephone No.: 
	 	 	 
	Facsimile No.: 	 	 	 	Facsimile No.: 


 


Exhibit B-2


 


 


[To be completed by the Company]


 


	Number of Forward Purchase Shares:	 	 	 
	Aggregate Purchase Price for Forward Purchase Shares:	$