Proposal to Provide Essential Air Service at

Harrison, Arkansas

Jonesboro, Arkansas 

Docket DOT-OST-1997-2935

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

07/12/2011

Air Choice One is aware of the many challenges facing the local Harrison and Jonesboro, Arkansas communities. This proposal 

will give the best access to the national transportation system for the communities at reasonable prices. We understand the 

efforts of a dedicated air carrier are critical to having scheduled airline service in the future. Air Choice One is that air carrier and 

we believe the strategy outlined in our proposal will support and complement airport development efforts. We have proven our

strategy works with other EAS communities and we are committed to delivering these same dramatic increases in enplanements 

and sustaining these numbers over time. 

Analyzing the challenges ahead, we feel it is a sound approach for Air Choice One to begin operation under our current part 135 

air carrier certification. We propose to provide non-sterile service to accommodate the current absence of TSA at these airports. 

As a further provision for the lack of TSA out of Harrison and Jonesboro Airports, our non-sterile service will also include a 

dedicated shuttle van service at Lambert St. Louis International Airport. Our private shuttle van will increase the ease of travel for 

our passengers and simplify the process of connecting to other carriers. 

Additionally, this proposal allocates substantial resources to support marketing efforts. Our achievements in our other EAS 

markets demonstrate that our marketing strategies are successful. Through on-site community outreach, community-specific 

advertising, consistent flight schedules, and outstanding customer service we will build consumer recognition in the community 

and drive passengers back to your airport. As we grow ridership, we will turn our attention to sustaining this growth. We propose 

to work with local airport authorities in support of TSA returning services to your airport. Reestablishing a TSA presence will return 

services travelers both want and need when connecting to a medium or large hub airport. These services also serve as an 

additional pathway to sustaining growth. Increased passenger loads will provide the resources needed for Air Choice One to 

continue its growth and for the airport to regain full Part 139 status.

We commit to providing you with outstanding service. We believe our successes in our other EAS markets, analysis, planning, and 

dedication to the community enables us to overcome the current challenges at these airports and recapture the confidence of local 

travelers. We will continue working with you throughout our term to provide the next level of air service that will bring us all

success.
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local airport and Lambert St. Louis International Airport to raise 

awareness about your communities’ air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES WILL GROW RIDERSHIP

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

• LAMBERT ST. LOUIS INTERNATIONAL AIRPORT (STL) INITIATIVES WILL GROW RIDERSHIP

• Aggressively pursuing EAS Communities Through Partnership Programs

– Local Visits and Financial Support

–Annual EAS Summit Held at STL Airport

–STL Currently Supports Over 50 Daily Flights to Seven EAS Communities

• EAS Communities Partnering With STL Have Benefited From a Steady Increase in Ridership

• Provide Marketing Funds to Both Air Choice One and the Local Community

• Market Vacation Packages to STL and Beyond and to Local Communities From STL

• Expedited Security Passes—Passengers With Connections Enter Security Through First/Business Class Line

• Discount Coupons for Airport Shopping and Concessions

07/12/2011
Market Growth Strategy –

Partnering With the Community 

07/12/2011

Air Choice One and Lambert St. Louis International Airport 

are dedicated to working with your community to reinvigorate 

the service at your airport and sustain growth that will launch 

us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY

• Routine On-Site Sales Visits

• Chamber of Commerce Participation and Membership 

• St. Louis Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs

• Travel Agent Discounts

• Business to Business Communication

• Attendance at Public Events

• WE KEEP YOU INFORMED

• Monthly Airport Board Updates
Market Growth Strategy –

Marketing Investment

07/12/2011

Air Choice One reinvests in our served communities and will grow ridership

• TRADITIONAL MEDIA

• Radio-Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print-Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS

• Local Charitable Support-March of Dimes, Make-A-Wish Foundation, Red Cross, etc.

• Business/Community Support-Golf Tournaments, Business Luncheons, Air Shows, etc.

• COMMUNITY TICKET OFFICE
Market Growth Strategy –

Reliability & Growth

• CONSISTENT SERVICE TO STL WILL 

INCREASE RIDERSHIP

• Proven Success in Other EAS Markets

• Builds Passenger Confidence in Carrier

• Dedicated Aircraft for your Airport

– 102% Flight Completion Ratio as 

Reported by DOT YR 2010

– Spare Aircraft Availability

• AIR CHOICE ONE’S REVENUE 

INCREASED BY OVER 20% YE 2010 VS. 

2009

07/12/2011

75

80

85

90

95

100

105

Am. 

Eagle

Gr. LakesSea Port Air 

Choice

Completion %

Airline

Airline Completion Ratios

Works Cited: T-100 Segment 

Report DOT 2010 Calendar Year
Market Growth Strategy –

Accessibility

• VISIBILITY

• Global Distribution Systems

–Apollo, Worldspan, Travelport, 

Amadeus, etc.

• Consumer Sites

–Expedia, Travelocity, Priceline, 

Orbitz, etc.

• Web based booking

–www.airchoiceone.com

• Call Center

–Open 7 Days a Week

• CONNECTIVITY

• United Airlines Agreement

• Actively Pursuing More Legacy 

Agreements

07/12/2011
Market Growth Strategy –

Pricing 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport

• On-Going Affordable Fares = Full 

Planes!

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

07/12/2011

0

500

1000

1500

2000

2500

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

# of Passengers

Month of Service

Air Choice One Ridership Growth

EAS Markets 2010-2011*

2010

2011 *Numbers Reflect O & D
Marketing Growth Strategy -

New Hub, New Opportunities

ST. LOUIS’ COMBO OF LOW FARE CARRIERS AND ENDLESS CONNECTIONS ARE THE 

KEY TO SELLING MORE TICKETS AND GROWING RIDERSHIP!

07/12/2011

• 244 Daily Flights to 60 

Domestic & International 

Markets as of August, 2011.

• More than 24,700 Daily 

Outbound Seats.

Source: Innovata Schedules, August 2011. 

Destinations STL 

Price

MEM 

Price Savings

LAS: Las Vegas, NV $290 $557 $267

LAX: Los Angeles, CA $327 $627 $300

LGA: New York, NY $310 $401 $91

FLL: Fort Lauderdale, FL $241 $607 $366

MKE: Milwaukee, WI $178 $506 $328

ORD: Chicago, IL $248 $529 $281

St. Louis

Saves You 

Money!
Marketing Growth Strategy -

New Hub, New Opportunities

07/12/2011

SHUTTLE SERVICE

We provide curbside service to 

connecting flights from all terminals in 

St. Louis. Our shuttle van service offers 

a hassle-free travel experience. 

NON-STERILE OPERATION

Due to absence of TSA services in the 

local community, we are offering nonsterile service in STL. Over time, as 

passenger loads increase, we will support 

efforts to bring TSA back to your local 

airport. Regaining local TSA will further 

contribute to ridership growth. 
Market Growth Strategy -

BONUS Service to Memphis

07/12/2011

WE ARE OFFERING TWO HUBS TO SERVE THE NEEDS OF THE COMMUNITY

We understand the importance of smooth and timely connectivity for local corporate 

travelers. We are aware local corporations utilize HRO as a travel portal to Memphis 

under the current subsidy. Air Choice One will offer non-subsidized air service to MEM. 

NON-SUBSIDIZED SERVICE TO MEMPHIS

• Increased Passenger Options Grow Ridership

• Accommodate Local Corporations’ Travel Needs

• Increase Capacity Through Additional Flight Segments

• Dual Hubs Increase Connectivity
Options Index

Harrison, Arkansas

07/12/2011

OPTION 1, 2 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Harrison, Arkansas – Lambert St. Louis International Airport

Cessna Grand Caravan 18 Round Trips Per Week
Options Index

Jonesboro, Arkansas

OPTION 1, 2 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Jonesboro, Arkansas – Lambert St. Louis International Airport

Cessna Grand Caravan 18 Round Trips Per Week

07/12/2011
Harrison, Arkansas – Cessna Grand Caravan 

Option 1: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Harrison, Arkansas – Lambert St. Louis International Airport – Caravan

Operation Revenues

HRO-STL Revenues $ 495,600.00

Other Revenues 4,956.00

Total Operating Revenues $ 500,556.00

Direct Operating Expenses

Flying Operations $ 275,940.00

Fuel and Oil 592,696.13

Maintenance 436,905.00

Aircraft Leases 395,000.00

Total Direct $1,700,541.13

Marketing 63,435.12

Indirect 388,722.00

Total Operating Expenses $2,152,698.25

Operating Loss $1,652,142.25

Profit Element (5% total Oper. Exp.) 107,634.91

Compensation Required $1,759,777.16

Compensation per PAX $298.27

Compensation per Departure $956.61

# Passengers: 5,900

Average Fare: $84.00

Departures: 1,840

Block Hours: 2,300

Revenue Passenger Miles: 1,362,900

Available Seat Miles: 3,390,267

07/12/2011

Representative Schedule

Departure Arrival

HRO 5:30 AM STL 6:45 AM

STL 8:00 AM HRO 9:15 AM

HRO 10:00 AM STL 11:15 AM

STL 12:00 PM HRO 1:15 PM

HRO 2:00 PM STL 3:15 PM

STL 7:30 PM HRO 8:45 PM
Jonesboro, Arkansas – Cessna Grand Caravan 

Option 1: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jonesboro, Arkansas – Lambert St. Louis International Airport – Caravan

Operation Revenues

JBR-STL Revenues $ 418,300.00

Other Revenues 4,183.00

Total Operating Revenues $ 422,483.00

Direct Operating Expenses

Flying Operations $ 243,287.10

Fuel and Oil 558,502.56

Maintenance 465,418.80

Aircraft Leases 325,000.00

Total Direct $1,592,208.46

Marketing 66,614.32

Indirect 379,524.00

Total Operating Expenses $2,038,346.78

Operating Loss $1,615,863.78

Profit Element (5% total Oper. Exp.) 101,917.34

Compensation Required $1,717,781.12

Compensation per PAX $365.49

Compensation per Departure $933.78

# Passengers: 4,700

Average Fare: $89.00

Departures: 1,840

Block Hours: 2,116

Revenue Passenger Miles: 954,100

Available Seat Miles: 2,979,325

07/12/2011

Representative Schedule

Departure Arrival

JBR 5:30 AM STL 6:40 AM

STL 8:00 AM JBR 9:10 AM

JBR 9:30 AM STL 10:40 AM

STL 12:00 PM JBR 1:10 PM

JBR 2:00 PM STL 3:10 PM

STL 7:30 PM JBR 8:40 PM
The Best Choice to Succeed

07/12/2011

• Proven Enplanement Increase in EAS 

Markets

• Successful Pricing Strategy

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Completion Ratio

• Great Hub Connectivity

• Successful Marketing and Public Relations 

Outreach

• Raise Awareness About Local Air Service

• We Cater to Community and Business Needs

We Look Forward to Serving You!