Exhibit 31.1

                        CERTIFICATION

I, Hugh Mullins, certify that:

1.    I have reviewed this quarterly report on Form 10-Q  of
Harold's Stores, Inc.;

2.   Based  on my knowledge, this quarterly report does  not
     contain any untrue statement of a material fact or omit to
     state a material fact necessary to make the statements made,
     in light of the circumstances under which such statements
     were made, not misleading with respect to the period covered
     by this quarterly report;

3.   Based  on  my knowledge, the financial statements,  and
     other  financial information included in this quarterly
     report,  fairly  present in all material  respects  the
     financial condition, results of operations and cash flows of
     the registrant as of, and for, the periods presented in this
     quarterly report;

4.   The  registrant's other certifying officers and  I  are
     responsible for establishing and maintaining disclosure
     controls  and  procedures (as defined in  Exchange  Act
     Rules  13a-14  and  15d-14) for the registrant  and  we
     have:

       a)   designed such disclosure controls and procedures to
          ensure that material information relating to the registrant,
          including its consolidated subsidiaries, is made known to us
          by others within those entities, particularly during the
          period in which this annual report is being prepared.

       b)    evaluated the effectiveness of the registrant's
          disclosure controls and procedures; and

       c)   presented in this quarterly report our conclusions
          about the effectiveness of the disclosure controls and
          procedures as of the end of the period covered by this
          report based on our evaluation; and

       d)   disclosed in this report any change in the registrant's
          internal control over financial reporting that occurred
          during the registrant's most recent fiscal quarter (the
          registrant's fourth quarter in the case of an annual report)
          that has materially affected, or is reasonably likely to
          materially affect, the registrant's internal control over
          financial reporting;

5.   The  registrant's other certifying officers and I  have
     disclosed, based on our most recent evaluation, to  the
     registrant's  auditors and the audit committee  of  the
     registrant's board of directors (or persons  performing
     the equivalent functions):

       a)   all significant deficiencies in the design or operation
          of internal controls which could adversely affect the
          registrant's ability to record, process, summarize and
          report financial data and have identified for  the
          registrant's auditors any material weaknesses in internal
          controls; and

       b)   any fraud, whether or not material, that involves
          management or other employees who have a significant role in
          the registrant's internal controls; and

6.   The  registrant's other certifying officers and I  have
     indicated in this quarterly report whether or not there
     were any significant changes in internal controls or in
     other  factors that could significantly affect internal
     controls  subsequent to the date  of  our  most  recent
     evaluation,  including  any  corrective  actions   with
     regard   to   significant  deficiencies  and   material
     weaknesses.



Date: September 13, 2004

                               /s/ Hugh Mullins
                              Hugh  Mullins,  President  and
                         Chief Executive Officer
                              (Principal Executive Officer)