SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   (Mark One)
   [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the quarterly period ended      May 31, 1997               

   OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OF 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the transition period from                  to                

                         Commission file number 0-16130

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

                  Wisconsin                        39-1583759
   (State or other jurisdiction of   (I.R.S. Employer Identification No.)
    Incorporation or organization)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                    (Address of principal executive offices)

   Registrant's telephone number, including area code  (715)-424-4444 


   Former name, former address and former fiscal year, if changed since last
   report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.  Yes     X  
      No          

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE
   PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15 (d) of the
   Securities Exchange Act of 1934 subsequent to the distribution of
   securities under a plan confirmed by a court.
   Yes            No          

        APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:

   Class A Common Stock                   June 30, 1997            13,204,620


   Class B Common Stock                   June 30, 1997               636,202


   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX



   PART I.      FINANCIAL INFORMATION                                    Page

      Item 1.   Financial Statements

                Condensed Consolidated Balance Sheets  . . . . . . . . . .  3

                Condensed Consolidated Statements of Operations  . . . .  4-5

                Condensed Consolidated Statements of Cash Flow . . . . . .  6

                Notes to Condensed Consolidated
                   Financial Statements  . . . . . . . . . . . . . . . . .  7

      Item 2.   Management's Discussion and Analysis of Financial
                Condition and Results of Operations  . . . . . . . . . . 8-10

   PART II.     OTHER INFORMATION

      Item 6.   Exhibits and Reports on Form 8-K . . . . . . . . . . . . . 11

                SIGNATURE  . . . . . . . . . . . . . . . . . . . . . . . . 12

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   ITEM 1.   FINANCIAL STATEMENTS
                           NORTHLAND CRANBERRIES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS 
                             (DOLLARS IN THOUSANDS)

             ASSETS
                                                 (Unaudited)
                                                   May 31,        August 31,
                                                     1997            1996  
   Current assets:
      Cash and cash equivalents                 $       186     $        266
      Accounts and notes receivable                   8,635            2,631
      Investments                                     1,260            1,260
      Inventories                                    21,787           12,414
      Other                                           1,460              922
      Deferred income taxes                           1,124            1,124
                                                    -------          -------
        Total current assets                         34,452           18,617
                                                    -------          -------
   Property and equipment - at cost                 159,959          141,098
      Less accumulated depreciation                  22,189           18,609
                                                    -------          -------
        Net property and equipment                  137,770          122,489

   Investments                                           58            1,260
   Leasehold interests, net                           1,079            1,197
   Other                                              2,770            1,922
                                                    -------          -------
   Total assets                                 $   176,129     $    145,485
                                                    =======          =======

   LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
      Accounts payable                          $     1,458     $      2,593
      Accrued liabilities                             5,099            5,914
      Current portion of long-term
       obligations                                    3,603            3,560
                                                    -------          -------
        Total current liabilities                    10,160           12,067

   Long-term obligations                             79,669           56,978
   Deferred income taxes                              8,017            7,381
                                                    -------          -------
        Total liabilities                            97,846           76,426
                                                    -------          -------
   Shareholders' equity:
      Common stock - Class A                            132              127
      Common stock - Class B                              6                6
      Additional paid-in capital                     67,788           60,184
      Retained earnings                              10,357            8,742
                                                    -------          -------
        Total shareholders' equity                   78,283           69,059
                                                    -------          -------
   Total liabilities and
    shareholders' equity                        $   176,129     $    145,485
                                                    =======          =======

   See accompanying notes to condensed consolidated financial statements

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)


                                                         
                                                  For the 3 months
                                                    ended May 31,
                                                1997               1996     

   Revenues                                    $10,377             $6,675

   Cost of sales                                 5,060              2,772
                                               -------            -------
   Gross profit                                  5,317              3,903

   Costs and expenses:
      Selling, general and administrative        3,676              1,808
      Interest                                   1,247                660
                                               -------            -------
        Total costs and expenses                 4,923              2,468
                                               -------            -------
   Income before income taxes                      394              1,435
   Income taxes                                    169                580
                                               -------            -------
   Net income                               $      225       $        855
                                               =======            =======

   Net income per common share (based
     on 14,281,691 and 13,792,156
     weighted average common shares 
     outstanding, respectively):            $     0.02       $       0.06
                                               =======            =======

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)


                                                         
                                                   For the 9 months
                                                      ended May 31,
                                                  1997             1996     

   Revenues                                      $34,810          $32,359

   Cost of sales                                  16,233           13,748
                                                 -------          -------
   Gross profit                                   18,577           18,611

   Costs and expenses:
      Selling, general and administrative         10,010            4,108
      Interest                                     3,156            1,998
                                                 -------          -------
        Total costs and expenses                  13,166            6,106
                                                 -------          -------
   Income before income taxes                      5,411           12,505

   Income taxes                                    2,157            4,931
                                                 -------          -------
   Net income                                $     3,254     $      7,574
                                                 =======          =======

   Net income per common share (based
     on 14,293,406 and 13,753,408 
     weighted average common shares 
     outstanding, respectively):             $      0.23     $       0.55
                                                 =======          =======

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)


                                                         
                                                     For the 9 months
                                                       ended May 31,
                                                    1997           1996      

   Cash flows from operating activities:
      Net income                                   $3,254          $7,574 
      Adjustments to reconcile net income to
       net cash provided by (used for) 
       operating activities:
           Depreciation and amortization            3,792           2,942 
           Changes in assets and liabilities:
             Receivables and other current
              assets                               (6,542)         (3,082)
             Inventories                           (9,373)         (2,549)
             Accounts payable and accrued
              liabilities                          (1,496)          1,673 
             Deferred income taxes                  1,631           2,888 
                                                 --------        -------- 
                Net cash provided by (used
                 for) operating activities         (8,734)          9,446 
                                                 --------        -------- 
   Investing activities:
      Acquisitions of cranberry operations         (7,025)         (2,050)
      Property and equipment additions, net        (6,603)         (9,863)
      Investments                                   1,202           1,259 
      Other                                          (810)           (332)
                                                 --------        -------- 
                Net cash used for investing
                 activities                       (13,236)        (10,986)
                                                 --------        -------- 
   Financing activities:
      Increase (decrease) in debt                  22,734          (1,798)
      Dividends paid                               (1,639)         (1,391)
      Net proceeds from common
        stock offering                                 --           4,016 
      Exercise of stock options                       985              -- 
      Other                                          (190)            534 
                                                 --------        -------- 
               Net cash provided by
                financing activities               21,890           1,361 
                                                 --------        -------- 
   Net decrease in cash and
    cash equivalents                                  (80)           (179)

   Cash and cash equivalents:
      Beginning of period                             266             361 
                                                 --------        -------- 
      End of period                             $     186        $    182 
                                                 ========        ======== 

   Supplemental disclosures of cash
    flow information:
      Cash paid for:
        Interest (net of amount capitalized)    $   2,698        $  1,548 
                                                 ========        ======== 

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 1    BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of May 31, 1997,
   and its results of operations and cash flows for the three- and nine-month
   periods ended May 31, 1997 and 1996, respectively.  The Company's
   consolidated balance sheet as of August 31, 1996 included herein has been
   taken from the Company's audited financial statements of that date
   included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements can be read in
   conjunction with the financial statements and the notes thereto included
   in the Company's latest annual report.

             The Company periodically reviews long-lived assets to assess
   recoverability and impairments will be recognized in operating results if
   a permanent diminution in value were to occur.

   NOTE 2    STOCK SPLIT

             On June 26, 1996, the Company's Board of Directors authorized a
   two-for-one stock split effected in the form of a 100% stock dividend
   distributed on September 3, 1996, to shareholders of record on August 15,
   1996.  Shareholders' equity has been adjusted by reclassifying from
   additional paid-in capital to common stock the par value of the additional
   shares arising from the split.  In addition, all references in the
   financial statements to share and per share amounts for periods prior to
   the distribution of the stock dividend have been restated to retroactively
   reflect the stock dividend.

   NOTE 3    ACQUISITIONS

             On September 27, 1996, the Company acquired a 108-acre cranberry
   property located in northern Wisconsin.  The total cost of the acquisition
   was $4.9 million in cash and 169,014 shares of the Company's Class A
   Common Stock.  On December 30, 1996, the Company acquired a 73-acre
   cranberry property located in central Wisconsin.  The total cost of the
   acquisition was $2.2 million in cash and 100,000 shares of the Company's
   Class A Common Stock.

   <PAGE>

   ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS


   RESULTS OF OPERATIONS

             Total revenues for the three months ended May 31, 1997 were
   $10.4 million compared to $6.7 million in the prior year's quarter.  Total
   revenues for the nine months ended May 31, 1997 were $34.8 million
   compared to $32.4 million during the same period in the prior fiscal year. 
   Sales of the Company's Northland 100% juice cranberry blends continued to
   increase during the fiscal 1997 third quarter as the Company continued its
   national product roll-out strategy and also experienced sales growth in
   existing markets, resulting in increased fiscal 1997 revenues.  In April
   1997 the Company announced that its pending acquisition of a private label
   juice bottler and distributor was abruptly and unexpectedly terminated by
   the seller for undisclosed reasons, apparently unrelated to Northland or
   the terms and conditions of the acquisition.  The completion of this
   acquisition would have immediately established Northland as a very
   significant supplier of private label cranberry juice products.  Based on
   its expectations that this acquisition would be consumated, the Company
   took a number of actions to conserve its supply of cranberries and to
   delay its own entry into the private label cranberry juice market.  The
   sudden and unexpected termination of the planned acquisition resulted in
   the Company's inability to convert a significant amount of raw frozen
   fruit inventory into revenues during the reporting period.  That inventory
   currently remains in the Compnay's freezer and will contribute to future
   revenues as it is utilized in the production of the Company's branded
   juice, cranberry juice concentrate and other value added products.

             For the three- and nine-month periods ended May 31, 1997, cost
   of sales were $5.1 million and $16.2 million, respectively, or 48.8% and
   46.6% of total revenues for each respective period.  During the same
   periods in fiscal 1996, cost of sales were $2.8 million and $13.7 million,
   respectively, or 41.5% and 42.5% of total revenues for each respective
   period.  As the Company continues the implementation of its "marsh to
   market" business strategy, its product mix is changing from only selling
   raw fruit to marketing and selling value-added processed cranberry
   products.  As a result of the substantially changed nature of the
   Company's business and product mix, cost of sales comparisons between
   periods are not particularly meaningful or informative.

             For the three- and nine-month periods ended May 31, 1997,
   selling, general and administrative expenses were $3.7 million and $10.0
   million, respectively, or 35.4% and 28.8% of total revenues for each
   respective period.  During the same three- and nine-month periods in
   fiscal 1996, selling, general and administrative expenses were $1.8
   million and $4.1 million, respectively, or 27.1% and 12.7% of total
   revenues for each respective period. This expected increase between years
   in selling, general and administrative expenses was primarily attributable
   to costs related to the ongoing implementation of the Company's "marsh to
   market" business strategy, including the continued rollout of its branded
   juice product line.  The Company has committed to a major national media
   campaign and other significant promotional activities in support of its
   branded juice rollout in the fiscal 1997 fourth quarter.  As the Company
   continues the national roll-out of its juice products, it is likely that
   selling, general and administrative expenses, as a percentage of total
   revenue, will increase.

             Interest expense was $1.2 million for the three-month period
   ended May 31, 1997 compared to $660,000 during the same period in fiscal
   1996.  For the nine months ended May 31, 1997, interest expense was $3.2
   million compared to $2.0 million during the same period in fiscal 1996. 
   The increase in interest expense was due to increased debt levels, which
   resulted from funding marsh acquisitions, property and equipment additions
   and seasonal operating activities.

             The Company reported fiscal 1997 third quarter net income of
   $225,000, or $0.02 per share .  Fiscal 1996 third quarter net income was
   $855,000, or $0.06 per share (on a post-stock split basis).  For the nine-
   months ended May 31, 1997, the Company reported net income of $3.3
   million, or $0.23 per share.  Fiscal 1996 net income was $7.6 million, or
   $0.55 per share.  Because of the actions taken by the Company to conserve
   its supply of cranberries and to delay its entry into the private label
   cranberry juice markets, in anticipation that the acquisition of the
   private label juice bottler and distributor would be completed, the
   Company is reporting lower than expected revenues and, as a result,
   substantially lower than expected fiscal 1997 earnings.  Fiscal 1997
   fourth quarter promotional spending to support the national rollout of the
   Company's branded juice product line is expected to further reduce
   earnings and is anticipated to result in a net loss for that period,
   although the Company will still report a profit for the fiscal year.

   FINANCIAL CONDITION

             Net cash used in operating activities of $8.7 million in the
   first nine months of fiscal 1997, compared to $9.4 million provided by
   operating activities in the same period in fiscal 1996, is the result of
   the Company's changing business nature and lower than expected third
   quarter earnings.  In fiscal 1996, the Company presold the majority of its
   crop under fixed price contracts to cranberry product processors in its
   first quarter and received full payment for the sales in its third
   quarter.  Under the Company's "marsh to market" business strategy, the
   Company stored the majority of its fiscal 1997 crop supply in its freezer
   facility to support sales throughout its fiscal year, resulting in
   significant increases in inventory and accounts receivable at May 31,
   1997.  The Company's current ratio was 3.39 to 1.00 at May 31, 1997
   compared to a current ratio of 1.54 to 1.00 at August 31, 1996.

             Net cash used for investing activities increased during the
   nine-month period ended May 31, 1997 to $13.2 million from $11.0 million
   during the same period in the prior fiscal year.  The increase in fiscal
   1997 investing activities was due primarily to the Company's acquisition
   of two cranberry properties during the nine-month period ended May 31,
   1997.   On September 27, 1996 the Company acquired a 108-acre cranberry
   property located in northern Wisconsin.  The total cost of the acquisition
   was $4.9 million in cash and 169,014 shares of the Company's Class A
   Common Stock.  On December 30, 1996, the Company acquired a 73-acre
   cranberry property located in central Wisconsin.  The total cost of the
   acquisition was $2.2 million in cash and 100,000 shares of the Company's
   Class A Common Stock.  Other fiscal 1997 property and equipment additions
   were $6.6 million compared to property and equipment additions of $9.9
   million in fiscal 1996.

             Net cash provided by financing activities was $21.9 million in
   the nine-month period ended May 31, 1997, compared to $1.4 million during
   the same period in the prior fiscal year.  The increase was primarily due
   to a $22.7 million increase in the Company's long-term debt.  The
   Company's debt increased as a result of financing the $7.1 million cash
   portion of its fiscal 1997 cranberry marsh acquisitions, $6.6 million in
   property and equipment additions and $9.0 million for seasonal operating
   activities.  The Company's total debt (including current portion) was
   $83.3 million at May 31, 1997 for a total debt-to-equity ratio of 1.06 to
   1 compared to total debt of $60.5 million and a total debt-to-equity ratio
   of 0.88 to 1 at August 31, 1996.  The Company utilizes its revolving bank
   credit facility, together with cash generated from operations, to fund its
   working capital requirements throughout its fiscal year.  As of May 31,
   1997, the principal amount outstanding under the Company's revolving
   credit facility was $37.0 million, with an additional $8.0 million
   available under its credit facilities with a syndicate of regional banks
   until September 1999.  The Company believes its credit facilities,
   together with cash generated from operations, are sufficient to fund its
   ongoing operational needs over the remainder of fiscal 1997.

             On May 8, 1997, the Company entered an agreement in principle to
   acquire the stock of Atoka Cranberries, Inc.  Atoka, based in Quebec,
   Canada, has a total of 424 planted cranberry acres in various stages of
   maturity on 2,700 acres of land.  The purchase price of the transaction is
   U.S. $28.5 million, payable $13 million in cash, with the remainder in
   Northland convertible notes.  The notes will bear interest at 7%, mature
   and be payable in five years and will be convertible into one share of
   Northland Class A Common Stock for each $20 of principal amount, or an
   aggregate of 775,000 current shares upon full conversion (approximately 5%
   of current fully dilutive post conversion shares).



   SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

                  Certain matters discussed in this Management's
             Discussion and Analysis of Financial Condition and
             Results of Operations are "forward-looking statements"
             intended to qualify for the safe harbors from
             liability established by the Private Securities
             Litigation Reform Act of 1995.  These forward-looking
             statements can generally be identified as such because
             the context of the statement will include such words
             as the Company "believes," "anticipates," "expects,"
             or words of similar import.  Similarly, statements
             that describe the company's future plans, objectives
             or goals are also forward-looking statements.  Such
             forward-looking statements are subject to certain
             risks and uncertainties which are described in close
             proximity to such statements and which could cause
             actual results to differ materially from those
             currently anticipated.  Shareholders, potential
             investors and other readers are urged to consider
             these factors carefully in evaluating the forward-
             looking statements and are cautioned not to place undo
             reliance on such forward-looking statements.  The
             forward-looking statements made herein are only made
             as of the date of this Form 10-Q and the Company
             undertakes no obligation to publicly update such
             forward-looking statements to reflect subsequent
             events or circumstances.


   <PAGE>
                           PART II - OTHER INFORMATION


   ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits

             Exhibit 3.1 - Amendments to the By-Laws of Northland
   Cranberries, Inc.

             Exhibit 3.2 - By-Laws of Northland Cranberries, Inc., as Amended

             Exhibit 27 - Financial Data Schedule

        b.   Form 8-K

             No reports on Form 8-K were filed by the Company during the
   quarterly period to which this Form 10-Q relates.

   <PAGE>
                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Company has duly caused this report to be signed on its behalf by the
   undersigned Chief Financial  Officer thereunto duly authorized.

                                           NORTHLAND CRANBERRIES, INC.

   DATE: July 14, 1997                     By: /s/ John Pazurek        
                                               John Pazurek
                                               Chief Financial Officer

   <PAGE>
                                  EXHIBIT INDEX


   Exhibit No.      Description

      3.1           Amendments to the By-Laws of Northland Cranberries, Inc.

      3.2           By-Laws of Northland Cranberries, Inc., as Amended

      27            Financial Data Schedule