Exhibit 31.1

                        CERTIFICATION

I, Hugh Mullins, certify that:

1.   I  have reviewed this quarterly report on Form 10-Q for
     the quarter ending October 30, 2004 of Harold's Stores,
     Inc.;

2.   Based on my knowledge, this report does not contain any
     untrue statement of a material fact or omit to state  a
     material fact necessary to make the statements made, in
     light of the circumstances under which such statements were
     made, not misleading with respect to the period covered by
     this report;

3.   Based  on  my knowledge, the financial statements,  and
     other financial information included in this report, fairly
     present in all material respects the financial condition,
     results of operations and cash flows of the registrant as
     of, and for, the periods presented in this report;

4.   The  registrant's other certifying officers and  I  are
     responsible for establishing and maintaining disclosure
     controls  and  procedures (as defined in  Exchange  Act
     Rules 13a-14 and 15d-14) for the registrant and have:

       a)   designed such disclosure controls and procedures, or
          caused such disclosure controls and procedures to be
          designed under our supervision, to ensure that material
          information relating to the registrant, including its
          consolidated subsidiaries, is made known to us by others
          within those entities, particularly during the period in
          which this report is being prepared.

       b)    evaluated the effectiveness of the registrant's
          disclosure controls and procedures and presented in this
          report our conclusions about the effectiveness of the
          disclosure controls and procedures, as of the end of the
          period covered by this report based on our evaluation; and

       c)   disclosed in this report any change in the registrant's
          internal control over financial reporting that occurred
          during the registrant's most recent fiscal quarter (the
          registrant's fourth quarter in the case of an annual report)
          that has materially affected, or is reasonably likely to
          materially affect, the registrant's internal control over
          financial reporting;

5.   The  registrant's other certifying officers and I  have
     disclosed,  based  on  our most  recent  evaluation  of
     internal  control  over  financial  reporting,  to  the
     registrant's  auditors and the audit committee  of  the
     registrant's board of directors (or persons  performing
     the equivalent functions):

       a)   all significant deficiencies and material weaknesses in
          the design or operation of internal control over financial
          reporting which are reasonably likely to adversely affect
          the registrant's ability to record, process, summarize and
          report financial information; and

       b)   any fraud, whether or not material, that involves
          management or other employees who have a significant role in
          the registrant's internal control over financial reporting.




Date: December 14, 2004

                               /s/ Hugh Mullins
                              Hugh  Mullins,  President  and
                         Chief Executive Officer
                              (Principal Executive Officer)