SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   (Mark One)
   [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the quarterly period ended      November 30, 1997             

                                       OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OF 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

   For the transition period from  _______________ to _______________     

                         Commission file number 0-16130

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

             Wisconsin                                39-1583759
   (State or other jurisdiction of                 (I.R.S. Employer
   Incorporation or organization)                  Identification No.)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                    (Address of principal executive offices)

   Registrant's telephone number, including area code  (715)-424-4444 

   Former name, former address and former fiscal year, if changed since last
   report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the 
   past 90 days.  Yes ____X____      No ________         

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE
   PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15 (d) of the
   Securities Exchange Act of 1934 subsequent to the distribution of
   securities under a plan confirmed by a court.
   Yes _________   No __________         

        APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:

   Class A Common Stock          December 31, 1997                 13,155,300


   Class B Common Stock          December 31, 1997                    636,202

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX



   PART I.      FINANCIAL INFORMATION                                    Page

      Item 1.   Financial Statements

                Condensed Consolidated Balance Sheets  . . . . . . . . . .  3

                Condensed Consolidated Statements of Operations  . . . . .  4

                Condensed Consolidated Statements of Cash Flow . . . . . .  5

                Notes to Condensed Consolidated
                   Financial Statements  . . . . . . . . . . . . . . . . .  6

      Item 2.      Management's Discussion and Analysis of Financial
                   Condition and Results of Operations   . . . . . . . .  7-9

   PART II.     OTHER INFORMATION

      Item 6.      Exhibits and Reports on Form 8-K  . . . . . . . . . . . 10

                SIGNATURE  . . . . . . . . . . . . . . . . . . . . . . . . 11

   <PAGE>

                         PART I - FINANCIAL INFORMATION

   ITEM 1.   FINANCIAL STATEMENTS

                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEET
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                   (Unaudited)
                                              November 30, August 31,
                                                  1997       1997   
   Current assets:
      Cash and cash equivalents                 $     311  $     231
      Accounts and notes receivable                10,607      6,996
      Investments                                   1,260      1,260
      Inventories                                  38,790     26,454
      Other                                         2,127      1,715
      Deferred income taxes                         3,035      3,035
                                                ---------  ---------
        Total current assets                       56,130     39,691
                                                ---------  ---------

   Property and equipment - at cost               164,413    161,865
      Less accumulated depreciation                25,028     23,592
                                                ---------  ---------
        Net property and equipment                139,385    138,273

   Leasehold interests, net                         1,000      1,039
   Other                                            2,099      1,929
                                                 --------  ---------

   Total assets                                 $ 198,614  $ 180,932
                                                =========  =========


                      LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
      Accounts payable                          $   4,829  $   3,806
      Accrued liabilities                           9,035      4,092
      Current portion of long-term obligations      3,797      3,647
                                                ---------  ---------
        Total current liabilities                  17,661     11,545

   Long-term obligations                           95,084     83,130
   Deferred income taxes                            9,504      9,446
                                                ---------  ---------
        Total liabilities                         122,249    104,121
                                                ---------  ---------
   Shareholders' equity:
      Common stock - Class A                          132        132
      Common stock - Class B                            6          6
      Additional paid-in capital                   67,893     67,889
      Retained earnings                             8,334      8,784
                                                ---------  ---------
        Total shareholders' equity                 76,365     76,811
                                                ---------  ---------
   Total liabilities and shareholders' equity   $ 198,614  $ 180,932
                                                =========  =========

      See accompanying notes to condensed consolidated financial statements

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)


                                                  For the 3 months
                                                 ended November 30,
                                                   1997     1996     

   Revenues                                     $  18,431  $10,920  

   Cost of sales                                    8,814    4,675  
                                                ---------  ---------
   Gross profit                                     9,617    6,245  

   Costs and expenses:
      Selling, general and administrative           8,004    2,965  
      Interest                                      1,432      795  
                                                ---------  ---------
        Total costs and expenses                    9,436    3,760  
                                                ---------  ---------
   Income before income taxes                         181    2,485  

   Income taxes                                        79      983  
                                                ---------  ---------
   Net income                                   $     102  $ 1,502  
                                                =========  =========

   Net income per common share (based on
      14,357,702 and 14,196,028 weighted average
      common shares outstanding, respectively): $    0.01  $  0.11    
                                                =========  =========

      See accompanying notes to condensed consolidated financial statements

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)

                                                        
                                                  For the 3 months
                                                 ended November 30,
                                                   1997       1996  

   Cash flows from operating activities:
      Net income                                $    102   $  1,502 
      Adjustments to reconcile net income 
        to net cash provided by (used for)
        operating activities:
           Depreciation and amortization           1,542      1,146 
           Changes in assets and liabilities:
             Receivables and other current 
             assets                               (4,023)    (5,055)
             Inventories                         (12,336)    (7,813)
             Accounts payable and 
               accrued liabilities                 5,966      2,928 
             Deferred income taxes                    58        801 
                                                ---------  ---------
                 Net cash used for operating
                    activities                    (8,691)    (6,491)
                                                ---------  ---------
   Investing activities:
      Acquisitions of cranberry operations             0     (4,850)
      Property and equipment additions, net       (2,555)    (3,305)
      Other                                          (80)      (131)
                                                ---------  ---------
                 Net cash used for investing
                    activities                    (2,635)    (8,286)
                                                ---------  ---------
   Financing activities:
      Increase in debt                            12,104     14,704 
      Dividends paid                                (551)      (539)
      Exercise of stock options                        3        721 
      Other                                         (150)      (170)
                                                ---------  ---------
                 Net cash provided by financing
                    activities                    11,406     14,716 
                                                ---------  ---------
   Net decrease in cash and cash equivalents          80        (61)

   Cash and cash equivalents:
      Beginning of period                            231        266 
                                                ---------  ---------
      End of period                             $    311   $    205 
                                                =========  =========

   Supplemental disclosures of cash flow information:

      Cash paid for:
        Interest (net of amount capitalized)    $    997   $    269 
                                                =========  =========

      See accompanying notes to condensed consolidated financial statements

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


   NOTE 1    BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of November 30,
   1997, and its results of operations and cash flows for the three-month
   periods ended November 30, 1997 and 1996, respectively.  The Company's
   consolidated balance sheet as of August 31, 1997 included herein has been
   taken from the Company's audited financial statements of that date
   included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements can be read in
   conjunction with the financial statements and the notes thereto included
   in the Company's latest annual report.

             The Company periodically reviews long-lived assets to assess
   recoverability and impairments will be recognized in operating results if
   a permanent diminution in value were to occur.


   ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS

   RESULTS OF OPERATIONS

             Total revenues for the three months ended November 30, 1997 were
   $18.4 million, compared to $10.9 million in the prior year's quarter.  The
   68.8% increase in first quarter revenues was wholly attributable to
   increased sales of Northland branded 100% juice products.  Trade industry
   data for the most recent 12-week period ended December 7, 1997, indicated
   Northland juice products achieved an 8.6% market share of supermarket
   shelf-stable cranberry beverages on a national basis, up from a 5.8%
   market share for the previous 12-week period ended September 14, 1997. 
   The Company believes its increased revenues and resulting increased market
   share were primarily due to its aggressive marketing campaign, which
   included over $5 million in media and trade spending during the quarter. 
   The Company plans to continue to aggressively market its juice products
   throughout the fiscal year.  First quarter revenues also included seasonal
   fresh fruit sales for the Thanksgiving holiday. The Company continues to
   experience intense competition in its efforts to develop initial private
   label accounts and sales of concentrate and bulk frozen fruit.

             Cost of sales for the first quarter of fiscal 1998 was $8.8
   million compared to $4.7 million for the first quarter of fiscal 1997,
   resulting in gross margins of 52.2% and 57.2%, in each respective period. 
   The decrease in gross margin in fiscal 1998 was primarily due to the
   Company's changing product mix, with fiscal 1997 revenues more heavily
   weighted toward higher margin fresh fruit sales as compared to the
   majority of fiscal 1998 revenues being generated by the Company's branded
   juice sales.  The Company's gross margins during the remainder of fiscal
   1998 will be dependent upon its product mix and existing market
   conditions.

             Selling, general and administrative expenses were $8.0 million,
   or 43.4% of total revenues, for the three-month period ended November 30,
   1997. For the three months ended November 30, 1996, selling, general and
   administrative expenses were $3.0 million, or 27.2% of total revenues for
   that quarter.  This planned increase  in selling, general and
   administrative expenses was primarily attributable to costs related to the
   Company's aggressive marketing campaign to support the development and
   growth of its Northland branded 100% juice products.  The Company plans to
   continue to aggressively promote its juice products throughout the fiscal
   year.

             Interest expense was $1.4 million for the three-month period
   ended November 30, 1997 compared to $795,000 during the same period in
   fiscal 1997.  The increase in interest expense was due to increased debt
   levels, which resulted from funding marsh acquisitions, property and
   equipment additions and seasonal operating activities.

             As expected, fiscal 1998 first quarter net income and per share
   earnings decreased to $102,000 and $0.01 per share respectively from
   fiscal 1997 first quarter net income of $1.5 million, or $0.11 per share.

   FINANCIAL CONDITION

             Net cash used for operating activities was $8.7 million in the
   first three months of fiscal 1998 compared to $6.5 million used for
   operating activities in the same period in fiscal 1997. First quarter net
   cash used for operating activities was the result of increases in current
   assets and liabilities in the ordinary course of business during the
   period.  Accounts receivable increased $4.0 million as a result of
   seasonal fresh fruit sales for the Thanksgiving holiday and increased
   branded juice sales.  Inventory increased $12.3 million due to the fall
   harvest of the Company's crop, the purchase of 104,000 barrels of fruit
   from other independent cranberry growers and increased raw materials and
   finished goods inventories to support increased branded juice sales. 
   Accounts payable increased $6.0 million primarily due to contract
   installment payments due independent cranberry growers for the purchase of
   their fruit.  Working capital increased $10.3 million to $38.5 million at
   November 30, 1997 compared to working capital of $28.1 million at August
   31, 1997.

             Net cash used for investing activities decreased during the
   three-month period ended November 30, 1997 to $2.6 million from $8.3
   million during the same period in the prior fiscal year.  The decrease was
   principally the result of reduced property and equipment additions.  First
   quarter fiscal 1998 property and equipment additions were $2.6 million
   compared to total property and equipment additions of $8.2 million in the
   first quarter of the  prior year.  Fiscal 1997 first quarter property and
   equipment additions included the $4.9 million acquisition of a 108-acre
   cranberry property.

             Net cash provided by financing activities was $11.4 million in
   the three-month period ended November 30, 1997, compared to $14.7 million
   during the same period in the prior fiscal year.  The Company's debt
   increased $12.1 million in the first quarter of fiscal 1998 primarily due
   to financing a $10.3 million increase in seasonal and growth working
   capital and $2.6 million for property and equipment additions.  Working
   capital was $38.5 million at November 30, 1997 compared to working capital
   of $28.1 million at August 31, 1997.  The Company's total debt (including
   current portion) was $98.9 million at November 30, 1997 for a total debt-
   to-equity ratio of 1.29 to 1 compared to total debt of $86.8 million and a
   total debt-to-equity ratio of 1.13 to 1 at August 31, 1997.  The Company
   utilizes its revolving bank credit facility, together with cash generated
   from operations, to fund its working capital requirements throughout its
   fiscal year.  As of November 30, 1997, the principal amount outstanding
   under the Company's revolving credit facility was $60.8 million, with an
   additional $14.2 million available under its credit facilities with a
   syndicate of regional banks until December 2000.  The Company believes its
   credit facilities, together with cash generated from operations, are
   sufficient to fund its ongoing operational needs over the remainder of
   fiscal 1998.

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

                  Certain matters discussed in this Management's
             Discussion and Analysis of Financial Condition and
             Results of Operations are "forward-looking statements"
             intended to qualify for the safe harbors from
             liability established by the Private Securities
             Litigation Reform Act of 1995.  These forward-looking
             statements can generally be identified as such because
             the context of the statement will include such words
             as the Company "believes," "anticipates," "expects,"
             or words of similar import.  Similarly, statements
             that describe the company's future plans, objectives
             or goals are also forward-looking statements.  Such
             forward-looking statements are subject to certain
             risks and uncertainties which are described in close
             proximity to such statements and which could cause
             actual results to differ materially from those
             currently anticipated.  Shareholders, potential
             investors and other readers are urged to consider
             these factors carefully in evaluating the forward-
             looking statements and are cautioned not to place undo
             reliance on such forward-looking statements.  The
             forward-looking statements made herein are only made
             as of the date of this Form 10-Q and the Company
             undertakes no obligation to publicly update such
             forward-looking statements to reflect subsequent
             events or circumstances.


   PART II - OTHER INFORMATION

   ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits

             Exhibit 27 - Financial Data Schedule

        b.   Form 8-K

             No reports on Form 8-K were filed by the Company during the
   quarterly period to which this Form 10-Q relates.

   <PAGE>

                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned Chief Financial  Officer thereunto duly authorized.

                                           NORTHLAND CRANBERRIES, INC.


   DATE: January 13, 1998                  By: /s/ John Pazurek        
                                               John Pazurek
                                               Chief Financial Officer

   <PAGE>

                                  EXHIBIT INDEX


   Exhibit No.              Description

      27                    Financial Data Schedule