Exhibit 10.1

                           Northland Cranberries, Inc.
                             800 First Avenue South
                        Wisconsin Rapids, Wisconsin 54494

                                November 6, 2001


John Swendrowski
Northland Cranberries, Inc.
800 First Avenue South
Wisconsin Rapids, Wisconsin  54494

     Re:  Northland Cranberries, Inc. (the "Company")
          Grant of Nonqualified Stock Option
          -------------------------------------------

Dear John:

          The Company is pleased to advise you that its Board of Directors has
granted to you a stock option (an "Option"), as provided below, under the
Northland Cranberries, Inc. 2001 Stock Option Plan (the "Plan"), a copy of which
is attached hereto and incorporated herein by reference.

          1. Definitions. For the purposes of this Agreement, the following
terms shall have the meanings set forth below:

          "Board" shall mean the Board of Directors of the Company.

          "Breach Date" shall mean the date on which you breach any of the
provisions of the Severance Agreement.

          "Cause" means any of (i) your conviction of a felony, (ii) acts by you
of moral turpitude, (iii) willful action taken by you for the purpose of harming
the Company, (iv) your engaging in an act or acts of substantial dishonesty or
unethical business conduct, in any case materially harming the Company, (v) your
gross negligence or reckless activity in the conduct of the business of the
Company (including, without limitation, a material breach by you of any Company
employee manual now existing or hereinafter instituted), (vi) your failure to
abide by any directive of the Board, or (vii) material abandonment of your
duties with respect to the Company; provided, no termination shall be "for
Cause" unless the Company has (i) notified you of your act (or failure to act)
constituting Cause and provided you with 10 days to cure such act (or failure to
act) to the reasonable satisfaction of the Board and (ii) provided you an
opportunity, together with your counsel, to be heard before the Board upon the
Company's receipt of a written request from you within 5 days after the end of
the foregoing cure period, and such hearing shall take place within 5 days of
the Company's receipt of such notice. Any meeting of the Board or hearing for
purposes of this definition may be telephonic. Notwithstanding the foregoing, in
the event you object to a termination based on any of sections (iii) through
(vii) of
<PAGE>
the definition of "Cause", you and the Company shall arbitrate such dispute in
Chicago, Illinois, with such arbitration to be completed within 60 days of your
written request for such arbitration, and the decision of the arbitrator with
respect to the issue of whether or not the definition of "Cause" was met shall
be final and nonappealable.

          "Change of Control" shall mean the occurrence of any of the following
events:

          (a) the acquisition, other than solely from the Company, by any
individual, entity or group (within the meaning of Section 13(d)(3) or Section
14(d)(2) of the Securities Exchange Act of 1934, as amended), other than the
Company or an employee benefit plan of the Company, of beneficial ownership
(within the meaning of Rule 13d-3 promulgated under the Securities Exchange Act
of 1934, as amended) of more than 50% of the combined voting power of the then
outstanding voting securities of the Company entitled to vote generally in the
election of directors (the "Voting Securities"); or

          (b) a reorganization, merger, consolidation or recapitalization of the
Company (a "Business Combination"), other than a Business Combination in which
more than 50% of the combined voting power of the outstanding voting securities
of the surviving or resulting entity immediately following the Business
Combination is held by the persons who, immediately prior to the Business
Combination, were the holders of the Voting Securities; or

          (c) a complete liquidation or dissolution of the Company, or a sale of
all or substantially all of the Company's assets.

          "Code" shall mean the Internal Revenue Code of 1986, as amended, and
any successor statute.

          "Committee" shall mean the Stock Option Committee, or such other
committee of the Board which may be designated by the Board to administer the
Plan. The Committee shall be composed of two or more directors as appointed from
time to time to serve by the Board.

          "Common Stock" shall mean the Company's Class A Common Stock, par
value $.01 per share, or, in the event that the outstanding Class A Common Stock
is hereafter changed into or exchanged for different stock or securities of the
Company, such other stock or securities.

          "Company" shall mean Northland Cranberries, Inc., a Wisconsin
corporation, and (except to the extent the context requires otherwise) any
subsidiary corporation of Northland Cranberries, Inc. as such term is defined in
Section 425(f) of the Code.

          "Disability" shall mean your inability, due to illness, accident,
injury, physical or mental incapacity or other disability, to carry out
effectively your duties and obligations to the Company or to participate
effectively and actively in the management of the Company for a period of at
least 90 consecutive days or for shorter periods aggregating at least 120 days
(whether or not consecutive) during any twelve-month period, as determined in
the reasonable judgment of the Board.

          "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended, and any successor statute.

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          "Fair Market Value" shall mean, as of any applicable date: (i) if the
principal securities market on which the Common Stock is traded is a national
securities exchange or The Nasdaq National Market ("NNM"), the closing price of
the Common Stock on such exchange or NNM, as the case may be, or if no sale of
the Common Stock shall have occurred on such date, on the next preceding date on
which there was a reported sale; (ii) if the Common Stock is not traded on a
national securities exchange or NNM, the closing price on such date as reported
by The Nasdaq SmallCap Market, or if no sale of the Common Stock shall have
occurred on such date, on the next preceding date on which there was a reported
sale; (iii) if the principal securities market on which the Common Stock is
traded is not a national securities exchange, NNM or The Nasdaq SmallCap Market,
the average of the bid and asked prices reported by the National Quotation
Bureau, Inc.; (iv) if not reported by the National Quotation Board, the closing
price of a share of Common Stock on the date of grant as reported on the OTC
Bulletin Board; or (v) if the price of the Common Stock is not so reported, the
Fair Market Value of the Common Stock as determined in good faith by the
Committee or the Board.

          "Option Shares" shall mean (i) all shares of Common Stock issued or
issuable upon the exercise of the Option and (ii) all shares of Common Stock
issued with respect to the Common Stock referred to in clause (i) above by way
of stock dividend or stock split or in connection with any conversion, merger,
consolidation or recapitalization or other reorganization affecting the Common
Stock. Option Shares shall continue to be Option Shares in the hands of any
holder other than you (except for the Company and, to the extent that you are
permitted to transfer Option Shares pursuant to paragraph 15 or 17 hereof,
purchasers pursuant to a public offering under the Securities Act), and each
such transferee thereof shall succeed to the rights and obligations of a holder
of Option Shares hereunder.

          "Public Sale" shall mean any sale of Option Shares to the public
pursuant to an offering registered under the Securities Act or to the public
through a broker, dealer or market maker pursuant to the provisions of Rule 144
adopted under the Securities Act.

          "Repurchase Option" shall mean the occurrence of any event described
in paragraph 13(a).

          "Securities Act" shall mean the Securities Act of 1933, as amended,
and any successor statute.

          "Severance and Non-Competition Agreement" shall mean that certain
Severance and Non-Competition Agreement, dated November 6, 2001, by and between
the Company and you.

          "Termination Date" shall mean the date on which your employment with
the Company is terminated.

          2. Option.

          (a) Terms. Your Option is for the purchase of up to 852,394 shares of
Common Stock (the "Option Shares") at a price per share of $0.08878 (the
"Exercise Price"), payable upon exercise as set forth in paragraph 2(b) below.
Your Option shall expire at the close of business on November 6, 2011 (the
"Expiration Date"), subject to earlier expiration as

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<PAGE>
provided in paragraph 3(c) below or upon termination of your employment as
provided in paragraph 4(b) below. Your Option is not intended to be an
"incentive stock option" within the meaning of Section 422A of the Code.

          (b) Payment of Option Price. Subject to paragraph 3 below, your Option
may be exercised in whole or in part upon payment of an amount (the "Option
Price") equal to the product of (i) the Exercise Price multiplied by (ii) the
number of Option Shares to be acquired. Payment shall be made in cash (including
check, bank draft or money order) or, in the discretion of the Committee, by
delivery of a promissory note (if in accordance with policies approved by the
Board).

          3. Exercisability/Vesting. Your Option may be exercised only to the
extent it has become vested. Subject to acceleration under paragraph 12 below,
your Option shall vest cumulatively and become exercisable with respect to 25%
of your Option Shares (rounded to the nearest whole share) on each of the first
anniversary of the date of this Agreement, the second anniversary of the date of
this Agreement, the third anniversary of the date of this Agreement and the
fourth anniversary of the date of this Agreement. Unless otherwise determined by
the Committee, if your employment with the Company ceases for any reason, your
Option shall be vested and fully exercisable with respect to that portion of
your Option that was vested and exercisable on the date your employment with the
Company ceased and any portion of your Option that was not vested and
exercisable on such date shall expire and be forfeited.

          4. Expiration of Option.

          (a) Normal Expiration. In no event shall any part of your Option be
exercisable after the Expiration Date set forth in paragraph 2(a) above.

          (b) Early Expiration Upon Termination of Employment. Any portion of
your Option that was not vested and exercisable on the date your employment with
the Company terminated shall expire and be forfeited on such date, and any
portion of your Option that was vested and exercisable on the date your
employment with the Company terminated shall also expire and be forfeited;
provided that: (i) if you die or become subject to any Disability, the portion
of your Option that is vested and exercisable shall expire 180 days from the
date of your death or Disability, but in no event after the Expiration Date and
(ii) if you resign or are discharged other than for Cause, the portion of your
Option that is vested and exercisable shall expire 45 days from the date of your
discharge, but in no event after the Expiration Date.

          5. Procedure for Exercise. You may exercise all or any portion of your
Option, to the extent it has vested and is outstanding, at any time and from
time to time prior to its expiration, by delivering written notice to the
Company (to the attention of the Company's Secretary) and your written
acknowledgement that you have read and have been afforded an opportunity to ask
questions of management of the Company regarding all financial and other
information provided to you regarding the Company, together with payment of the
Option Price in accordance with the provisions of paragraph 2(b) above. As a
condition to any exercise of your Option, you shall permit the Company to
deliver to you all financial and other information regarding the Company it
believes necessary to enable you to make an informed investment

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decision, and you shall make all customary investment representations which the
Company requires.

          6. Securities Laws Restrictions and Other Restrictions on Transfer of
Option Shares. You represent that when you exercise your Option you shall be
purchasing Option Shares for your own account and not on behalf of others. You
understand and acknowledge that federal and state securities laws govern and
restrict your right to offer, sell or otherwise dispose of any Option Shares
unless your offer, sale or other disposition thereof is registered under the
Securities Act and state securities laws, or in the opinion of the Company's
counsel, such offer, sale or other disposition is exempt from registration or
qualification thereunder. You agree that you shall not offer, sell or otherwise
dispose of any Option Shares in any manner which would: (i) require the Company
to file any registration statement with the Securities and Exchange Commission
(or any similar filing under state law) or to amend or supplement any such
filing or (ii) violate or cause the Company to violate the Securities Act, the
rules and regulations promulgated thereunder or any other state or federal law.
You further understand that the certificates for any Option Shares you purchase
shall bear such legends as the Company deems necessary or desirable in
connection with the Securities Act or other rules, regulations or laws.

          7. Non-Transferability of Option. Your Option is personal to you and
is not transferable by you other than by will or the laws of descent and
distribution. During your lifetime only you (or your guardian or legal
representative) may exercise your Option. In the event of your death, your
Option may be exercised only (i) by the executor or administrator of your estate
or the person or persons to whom your rights under the Option shall pass by will
or the laws of descent and distribution and (ii) to the extent that you were
entitled hereunder at the date of your death.

          8. Conformity with Plan. Your Option is intended to conform in all
respects with, and is subject to all applicable provisions of, the Plan (which
is incorporated herein by reference). Inconsistencies between this Agreement and
the Plan shall be resolved in accordance with the terms of the Plan. By
executing and returning the enclosed copy of this Agreement, you acknowledge
your receipt of this Agreement and the Plan and agree to be bound by all of the
terms of this Agreement and the Plan.

          9. Rights of Participants. Nothing in this Agreement shall interfere
with or limit in any way the right of the Company to terminate your employment
at any time (with or without Cause), nor confer upon you any right to continue
in the employ of the Company for any period of time or to continue your present
(or any other) rate of compensation, and in the event of your termination of
employment (including, but not limited to, termination by the Company without
Cause) any portion of your Option that was not previously vested and exercisable
shall be forfeited. Nothing in this Agreement shall confer upon you any right to
be selected again as a Plan participant, and nothing in the Plan or this
Agreement shall provide for any adjustment to the number of Option Shares
subject to your Option upon the occurrence of subsequent events except as
provided in paragraph 11 below.

          10. Withholding of Taxes. The Company shall be entitled, if necessary
or desirable, to withhold from you from any amounts due and payable by the
Company to you (or secure payment from you in lieu of withholding) the amount of
any withholding or other tax due

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<PAGE>
from the Company with respect to any Option Shares issuable under this Plan, and
the Company may defer such issuance unless indemnified by you to its
satisfaction.

          11. Adjustments. In the event of a reorganization, recapitalization,
stock dividend or stock split, or combination or other change in the shares of
Common Stock, the Board or the Committee may, in order to prevent the dilution
or enlargement of rights under your Option, make such adjustments in the number
and type of shares authorized by the Plan, the number and type of shares covered
by your Option and the Exercise Price specified herein as may be determined to
be appropriate and equitable.

          12. Consequences of Change of Control. Immediately prior to a Change
of Control, your Option shall become exercisable with respect to all of your
Option Shares which have been granted pursuant to the Plan upon the effective
date of the Change of Control; provided, that any exercise of your Option shall
be contingent upon the actual consummation of the Change of Control.

          13. Right to Purchase Option Shares.

          (a) Repurchase of Option Shares.

               (1) If the Company is not a reporting company under the Exchange
Act and your employment with the Company shall terminate, including upon your
death, Disability, resignation or termination with or without Cause, then the
Company shall have the option to repurchase all or any part of the Option Shares
issued or issuable upon exercise of your Option, whether held by you or by one
or more of your transferees, at the price determined in accordance with the
provisions of paragraph 14 hereof.

               (2) If you breach any of the provisions of the Severance and
Non-Competition Agreement, then the Company shall have the option to repurchase
all or any part of the Option Shares issued or issuable upon exercise of your
Option, whether held by you or by one or more of your transferees, at the price
determined in accordance with the provisions of paragraph 14 hereof.

          (b) Repurchase Procedure. The Company may elect to purchase all or any
portion of the Option Shares pursuant to its Repurchase Option by delivery of
written notice (the "Repurchase Notice") to you or any other holders of the
Option Shares within 120 days after the Termination Date or the Breach Date, as
the case may be. The Repurchase Notice shall set forth the number of Option
Shares to be acquired from you and such other holder(s), the aggregate
consideration to be paid for such shares and the time and place for the closing
of the transaction. The number of Option Shares to be repurchased by the Company
shall first be satisfied to the extent possible from the Option Shares held by
you at the time of delivery of the Repurchase Notice. If the number of Option
Shares then held by you is less than the total number of Option Shares the
Company has elected to purchase, then the Company shall purchase the remaining
shares elected to be purchased from the other holders thereof, pro rata
according to the number of shares held by each such holder at the time of
delivery of such Repurchase Notice (determined as close as practical to the
nearest whole shares).

                                       6
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          (c) Closing of Repurchase of Option Shares. The purchase of Option
Shares pursuant to this paragraph 13 shall be closed at the Company's executive
offices within 20 days after the expiration of the 120-day period referred to in
paragraph 13(b). At the closing, the purchaser or purchasers shall pay the
purchase price in the manner specified in paragraph 14(b) and you and any other
holders of Option Shares being purchased shall deliver the certificate or
certificates representing such shares to the purchaser or purchasers or their
nominees, accompanied by duly executed stock powers. Any purchaser of Option
Shares under this paragraph 13 shall be entitled to receive customary
representations and warranties from you and any other selling holders of Option
Shares regarding the sale of such shares (including representations and
warranties regarding good title to such shares, free and clear of any liens or
encumbrances) and to require all sellers' signatures to be guaranteed by a
national bank or reputable securities broker.

          14. Purchase Price for Option Shares.

          (a) Purchase Price. If you were terminated without Cause, the purchase
price per share to be paid for the Option Shares purchased by the Company
pursuant to paragraph 13 shall be equal to the Fair Market Value of such Option
Shares as of the Termination Date or the Breach Date, as the case may be;
otherwise, the purchase price per share to be paid for the Option Shares
purchased by the Company pursuant to paragraph 13 shall be their Exercise Price.

          (b) Manner of Payment. If the Company elects to purchase all or any
part of the Option Shares, including Option Shares held by one or more
transferees, the Company shall pay for such shares: (i) first, by certified
check or wire transfer of funds to the extent such payment would not cause the
Company to violate the Wisconsin Business Corporation Law and would not cause
the Company to breach any agreement to which it is a party relating to the
indebtedness for borrowed money or other material agreement; and (ii)
thereafter, with a subordinated promissory note of the Company. Such
subordinated promissory note shall bear interest at the rate of 8% per annum
(which shall be payable annually in cash unless otherwise prohibited), shall
have all principal payment due on the fifth anniversary of the date of issuance
and shall be subordinated on terms and conditions satisfactory to the holders of
the Company's indebtedness for borrowed money. In addition, the Company may pay
the purchase price for such shares by offsetting amounts outstanding under any
indebtedness or obligations owed by you to the Company.

          15. Restrictions on Transfer.

          (a) Transfer of Option Shares. You shall not sell, pledge or otherwise
transfer any interest in any Option Shares except pursuant to a Public Sale or
the provisions of paragraph 13 or 17 hereof ("Exempt Transfers") and except
pursuant to the provisions of this paragraph 15. At least 30 days prior to
making any transfer other than an Exempt Transfer, you shall deliver a written
notice (the "Sale Notice") to the Company. The Sale Notice shall disclose in
reasonable detail the identity of the prospective transferee(s) and the terms
and conditions of the proposed transfer. You agree not to consummate any such
transfer until 30 days after the Sale Notice has been delivered to the Company,
unless the parties to the transfer have been finally determined pursuant to this
paragraph 15 prior to the expiration of such 30-day period. (The date of the
first to occur of such events is referred to herein as the "Authorization
Date").

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          (b) First Refusal Rights. The Company may elect pursuant to this
paragraph 15 to purchase all (but not less than all) of the Option Shares to be
transferred by you upon the same terms and conditions as those set forth in the
Sale Notice by delivering a written notice of such election to you within 20
days after the receipt of the Sale Notice by the Company. The Company shall be
given up to 30 days (after delivery of such written notice) to consummate the
purchase and sale of Option Shares. If the Company has not elected to purchase
all of the Option Shares specified in the Sale Notice, you may transfer the
Option Shares specified in the Sale Notice at a price and on terms no more
favorable to the transferee(s) thereof than specified in the Sale Notice during
the 60-day period immediately following the Authorization Date. Any Option
Shares not transferred within such 60-day period shall be subject to the
provisions of this paragraph 15(b) upon subsequent transfer.

          (c) Certain Permitted Transfers. The restrictions contained in this
paragraph 15 shall not apply with respect to transfers of Option Shares (i)
pursuant to applicable laws of descent and distribution or (ii) among your
family group; provided that the restrictions contained in this paragraph shall
continue to be applicable to the Option Shares after any such transfer and the
transferees of such Option Shares have agreed in writing to be bound by the
provisions of this Agreement. Your "family group" means your spouse and
descendants.

          (d) Termination of Restrictions. The restrictions on the transfer of
Option Shares set forth in this paragraph 15 shall continue with respect to each
Option Share until the date on which such Option Share has been transferred in a
transaction permitted by this paragraph (except in a transaction contemplated by
paragraph 15(c)).

          16. Additional Restrictions on Transfer.

          (a) Restrictive Legend. The certificates representing the Option
Shares shall bear the following legend:

     "THE SECURITIES REPRESENTED BY THIS CERTIFICATE WERE ORIGINALLY ISSUED
     ON ________, HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
     1933, AS AMENDED (THE "ACT"), OR UNDER ANY STATE SECURITIES LAWS AND
     MAY NOT BE SOLD OR TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE
     REGISTRATION STATEMENT UNDER THE ACT AND APPLICABLE STATE SECURITIES
     LAWS OR AN EXEMPTION FROM REGISTRATION THEREUNDER. THE SECURITIES
     REPRESENTED BY THIS CERTIFICATE ARE ALSO SUBJECT TO ADDITIONAL
     RESTRICTIONS ON TRANSFER, CERTAIN REPURCHASE OPTIONS AND CERTAIN OTHER
     AGREEMENTS SET FORTH IN AN OPTION AGREEMENT BETWEEN THE COMPANY AND
     JOHN SWENDROWSKI DATED AS OF NOVEMBER 6, 2001, A COPY OF WHICH MAY BE
     OBTAINED BY THE HOLDER HEREOF AT THE COMPANY'S PRINCIPAL PLACE OF
     BUSINESS WITHOUT CHARGE."

          (b) Opinion of Counsel. You may not sell, transfer or dispose of any
Option Shares (except pursuant to an effective registration statement under the
Securities Act) without first delivering to the Company an opinion of counsel
reasonably acceptable in form and

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<PAGE>
substance to the Company that registration under the Securities Act or any
applicable state securities law is not required in connection with such
transfer.

          (c) Holdback. You agree not to effect any public sale or distribution
of any equity securities of the Company, or any securities convertible into or
exchangeable or exercisable for such securities, during the seven days prior to
and the 180 days after the effectiveness of any underwritten Demand Registration
or any underwritten Piggyback Registration (as such terms are defined in the
Registration Agreement), except as part of such underwritten registration if
otherwise permitted.

          17. Sale of the Company.

          (a) Consent to Sale of Company. If the Board approves a sale of the
Company which constitutes a Change of Control to an independent third party
(whether by merger, consolidation, sale of all or substantially all of its
assets or sale of all of the outstanding Common Stock) (the "Approved Sale"),
you shall consent to and raise no objections against the Approved Sale, and if
the Approved Sale is structured as a sale of stock, you shall agree to sell all
of your Option Shares and rights to acquire Option Shares on the terms and
conditions approved by the Board and the holders of a majority of the Common
Stock then outstanding. You shall take all necessary and desirable actions in
connection with the consummation of the Approved Sale. For purposes of this
paragraph 17, an "independent third party" is any person who does not own in
excess of 5% of the Company's Common Stock on a fully-diluted basis, who is not
controlling, controlled by or under common control with any such 5% owner of the
Company's Common Stock and who is not the spouse, ancestor or descendant (by
birth or adoption) of any such 5% owner of the Company's Common Stock.

          (b) Purchaser Representative. If the Company or the holders of the
Company's securities enter into any negotiation or transaction for which Rule
506 (or any similar rule then in effect) promulgated by the Securities Exchange
Commission may be available with respect to such negotiation or transaction
(including a merger, consolidation or other reorganization), you shall, at the
request of the Company, appoint a purchaser representative (as such term is
defined in Rule 501) reasonably acceptable to the Company. If you appoint the
purchaser representative designated by the Company, the Company shall pay the
fees of such purchaser representative, but if you decline to appoint the
purchaser representative designated by the Company you shall appoint another
purchaser representative (reasonably acceptable to the Company), and you shall
be responsible for the fees of the purchaser representative so appointed.

          18. Remedies. The parties hereto shall be entitled to enforce their
rights under this Agreement specifically, to recover damages by reason of any
breach of any provision of this Agreement and to exercise all other rights
existing in their favor. The parties hereto acknowledge and agree that money
damages would not be an adequate remedy for any breach of the provisions of this
Agreement and that any party hereto may, in its sole discretion, apply to any
court of law or equity of competent jurisdiction for specific performance and/or
injunctive relief (without posting bond or other security) in order to enforce
or prevent any violation of the provisions of this Agreement.

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<PAGE>
          19. Amendment. Except as otherwise provided herein, any provision of
this Agreement may be amended or waived only with the prior written consent of
you and the Company.

          20. Successors and Assigns. Except as otherwise expressly provided
herein, all covenants and agreements contained in this Agreement by or on behalf
of any of the parties hereto shall bind and inure to the benefit of the
respective successors and permitted assigns of the parties hereto whether so
expressed or not.

          21. Severability. Whenever possible, each provision of this Agreement
shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement is held to be prohibited
by or invalid under applicable law, such provision shall be ineffective only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

          22. Counterparts. This Agreement may be executed simultaneously in two
or more counterparts, each of which shall constitute an original, but all of
which taken together shall constitute one and the same Agreement.

          23. Descriptive Headings. The descriptive headings of this Agreement
are inserted for convenience only and do not constitute a part of this
Agreement.

          24. Governing Law. The corporate law of Wisconsin shall govern all
questions concerning the relative rights of the Company and its stockholders.
All other questions concerning the construction, validity and interpretation of
this Agreement shall be governed by the internal law, and not the law of
conflicts, of Wisconsin.

          25. Notices. All notices, demands or other communications to be given
or delivered under or by reason of the provisions of this Agreement shall be in
writing and shall be deemed to have been given when delivered personally or
mailed by certified or registered mail, return receipt requested and postage
prepaid, to the recipient. Such notices, demands and other communications shall
be sent to you and to the Company at the addresses indicated below:

          (a)  If to the Optionee:

               John Swendrowski
               800 First Avenue South
               Wisconsin Rapids, Wisconsin  54494

          (b)  If to the Company:

               Northland Cranberries, Inc.
               800 First Avenue South
               P.O. Box 8020
               Wisconsin Rapids, WI 54495
               Attention: Chief Executive Officer
               Telecopy No.: (715) 422-6897

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<PAGE>
                with a copy to:

                Sun Northland, LLC
                c/o Sun Capital Advisors II, L. P.
                5200 Town Center Circle, Suite 470
                Boca Raton, Florida  33486
                Attention:  Marc J. Leder
                            Rodger R. Krouse
                            C. Deryl Couch, Esq.
                Telecopy No.: (561) 394-0540

or to such other address or to the attention of such other person as the
recipient party has specified by prior written notice to the sending party.

          26. Submission to Jurisdiction. You hereby agree to submit to the
jurisdiction of any state or federal court sitting in Milwaukee, Wisconsin, in
any action or proceeding arising out of or relating to this Agreement and agree
that all claims in respect of the action or proceeding may be heard and
determined in any such court. You also agree not to bring any action or
proceeding arising out of or relating to this Agreement in any other court. You
hereby waive any defense of inconvenient forum to the maintenance of any action
or proceeding so brought and waives any bond, surety, or other security that
might be required of any other party with respect thereto. The Company may make
service on you by sending or delivering a copy of the process to you to be
served at your address listed above. Nothing in this paragraph, however, shall
affect the right of any party to bring any action or proceeding arising out of
or relating to this Agreement in any other court or to serve legal process in
any other manner permitted by law or at equity. You agree that a final judgment
in any action or proceeding so brought shall be conclusive and may be enforced
by suit on the judgment or in any other manner provided by law or at equity.

          27. Entire Agreement. This Agreement constitutes the entire
understanding between you and the Company, and supersedes all other agreements,
whether written or oral, with respect to the acquisition by you of Common Stock
of the Company.

                                     * * * *

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<PAGE>
          Please execute the extra copy of this Agreement in the space below and
return it to the Company's Secretary at its executive offices to confirm your
understanding and acceptance of the agreements contained in this Agreement.

                                        Very truly yours,

                                        NORTHLAND CRANBERRIES, INC.



                                        By
                                          --------------------------------------
                                          Name     Ricke A. Kress
                                          Title    President

Enclosures:  1.  Extra copy of this Agreement
             2.  Copy of the Plan

          The undersigned hereby acknowledges having read this Agreement and the
Plan and hereby agrees to be bound by all provisions set forth herein and in the
Plan.

          Dated as of November 6, 2001

                                        OPTIONEE


                                        --------------------------------------
                                        Name     John Swendrowski


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