SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)
[X]    QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

For the quarterly period ended      November 30, 1999
                               ---------------------------

                                       OR

[ ]    TRANSITION  REPORT  PURSUANT  TO SECTION  13 OF 15 (d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

For the transition period from ________ to _________

                         Commission file number 0-16130
                                                -------

                           NORTHLAND CRANBERRIES, INC.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Wisconsin                                      39-1583759
--------------------------------------------------------------------------------
(State or other jurisdiction                          (I.R.S. Employer
 of Incorporation or organization)                    Identification No.)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
--------------------------------------------------------------------------------
                    (Address of principal executive offices)

Registrant's telephone number, including area code  (715)-424-4444
                                                   ---------------

--------------------------------------------------------------------------------
Former  name,  former  address and former  fiscal  year,  if changed  since last
report.

       Indicate by check mark whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.  Yes __X__   No _____

APPLICABLE  ONLY TO  ISSUERS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING  THE
PRECEDING FIVE YEARS:

         Indicate by check mark whether the  registrant  has filed all documents
and reports  required to be filed by Sections 12, 13 or 15 (d) of the Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.
Yes _____  No _____

       APPLICABLE  ONLY TO  CORPORATE  ISSUERS:  Indicate  the  number of shares
outstanding  of each of the issuer's  classes of common stock,  as of the latest
practicable date:

Class A Common Stock            January 12, 2000                      19,702,221
--------------------------------------------------------------------------------

Class B Common Stock            January 12, 2000                         636,202
--------------------------------------------------------------------------------

<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX



PART I.         FINANCIAL INFORMATION                                       Page

     Item 1.    Financial Statements

                Condensed Consolidated Balance Sheets..........................3

                Condensed Consolidated Statements of Income....................4

                Condensed Consolidated Statements of Cash Flows................5

                Notes to Condensed Consolidated
                       Financial Statements....................................6

     Item 2.    Management's Discussion and Analysis of Financial
                       Condition and Results of Operations..................7-11

     Item 3.    Quantitative and Qualitative Disclosure About Market Risk.....11

PART II.        OTHER INFORMATION

     Item 6.    Exhibits and Reports on Form 8-K..............................12

                SIGNATURE.....................................................13



                                     - 2 -
<PAGE>

                         PART I - FINANCIAL INFORMATION

ITEM 1.     FINANCIAL STATEMENTS
--------------------------------

                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                       (Unaudited)
                                                       November 30,   August 31,
                                                          1999           1999
                                                       ------------   ----------
Current assets:
    Cash and cash equivalents                          $      801     $      769
    Accounts and notes receivable                          37,018         35,453
    Inventories                                           124,843         97,060
    Prepaid expenses                                        6,141          3,870
    Deferred income taxes                                   4,332          4,332
                                                       ----------     ----------
        Total current assets                              173,135        141,484

Property and equipment - at cost                          209,847        207,071
    Less accumulated depreciation                          39,846         37,651
                                                       ----------     ----------
        Property and equipment, net                       170,001        169,420

Trademarks, tradenames and goodwill, net                   40,813         41,074
Other assets                                                2,786          2,943
                                                       ----------     ----------

        Total assets                                   $  386,735     $  354,921
                                                       ==========     ==========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
    Accounts payable                                   $   24,257     $   18,637
    Accrued liabilities                                    21,203          9,925
    Current portion of long-term debt                       2,354          2,354
                                                       ----------     ----------
        Total current liabilities                          47,814         30,916

Long-term debt                                            162,794        147,797
Deferred income taxes                                      15,853         15,655

Shareholders' equity:
    Common stock - Class A, $.01 par value,
        19,702,221 and 19,655,621 shares issued
        and outstanding, respectively                         197            196
    Common stock - Class B, $.01 par value, 636,202
        shares issued and outstanding                           6              6
    Additional paid-in capital                            148,977        148,769
    Retained earnings                                      11,094         11,582
                                                       ----------     ----------
        Total shareholders' equity                        160,274        160,553
                                                       ----------     ----------
    Total liabilities and shareholders' equity         $  386,735     $  354,921
                                                       ==========     ==========

     See accompanying notes to condensed consolidated financial statements.

                                     - 3 -
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                          For the three months
                                                           ended November 30,
                                                          1999           1998
                                                       ----------     ----------

Revenues                                               $   74,967     $   34,236

Cost of sales                                              51,555         20,357
                                                       ----------     ----------

Gross profit                                               23,412         13,879

Costs and expenses:
       Selling, general and administrative                 19,948         12,364
       Interest                                             2,911          1,303
                                                       ----------     ----------

              Total costs and expenses                     22,859         13,667
                                                       ----------     ----------

Income before income taxes                                    553            212

Income taxes                                                  232             92
                                                       ----------     ----------

Net income                                             $      321     $      120
                                                       ==========     ==========

Net Income Per Share:
       Basic                                           $     0.02     $     0.01
                                                       ==========     ==========

       Diluted                                         $     0.02     $     0.01
                                                       ==========     ==========



     See accompanying notes to condensed consolidated financial statements.


                                     - 4 -
<PAGE>
<TABLE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)
<CAPTION>

                                                                                For the three months
                                                                                 ended November 30,
                                                                             1999                1998
                                                                        --------------      --------------

Operating activities:
<S>                                                                     <C>                 <C>
   Net income                                                           $          321      $          120
   Adjustments to reconcile net income to net cash
     used in operating activities:
       Depreciation and amortization of property and equipment                   2,196               1,889
       Amortization of tradenames, trademarks and goodwill                         361                 102
       Provision for deferred income taxes                                         198                  84
       Changes in assets and liabilities:
          Receivables, prepaid expenses and other current
          assets                                                                (3,836)                389
          Inventories                                                          (27,783)            (26,971)
          Accounts payable and accrued liabilities                              16,898              13,252
                                                                        --------------      --------------
       Net cash used in operating activities                                   (11,645)            (11,135)

Investing activities:
   Property and equipment purchases                                             (2,777)             (2,177)
   Net decrease (increase) in other assets                                          58                (303)
                                                                        --------------      --------------
       Net cash used in investing activities                                    (2,719)             (2,480)

Financing activities:
   Net increase in borrowings under revolving credit facilities                 15,250              15,150
   Payments on long-term debt                                                     (253)               (784)
   Dividends paid                                                                 (809)               (787)
   Proceeds from exercise of stock options                                         208                 214
                                                                        --------------      --------------
       Net cash provided by financing activities                                14,396              13,793

Net increase in cash and cash equivalents                                           32                 178
Cash and cash equivalents
   Beginning of period                                                             769                 633
                                                                        --------------      --------------

   End of period                                                        $          801      $          811
                                                                        ==============      ==============

Supplemental disclosures of cash flow information:
   Cash paid for:
        Interest (net of amount capitalized)                            $        2,440      $          827
        Income taxes, net                                               $          813      $          405


     See accompanying notes to condensed consolidated financial statements.
</TABLE>

                                     - 5 -
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1   BASIS OF PRESENTATION
------------------------------

     The condensed  consolidated  financial statements included herein have been
prepared by the Company without audit,  pursuant to the rules and regulations of
the  Securities  and Exchange  Commission.  In the opinion of the  Company,  the
foregoing  statements  contain all  adjustments  necessary to present fairly the
financial  position of the Company as of November 30,  1999,  and its results of
operations  and cash flows for the  three-month  periods ended November 30, 1999
and 1998,  respectively.  The Company's  consolidated balance sheet as of August
31, 1999  included  herein has been taken from the Company's  audited  financial
statements of that date included in the Company's latest annual report.

     Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting  principles
have been omitted pursuant to such rules and  regulations,  although the Company
believes that the disclosures are adequate to make the information presented not
misleading.  It is suggested that these  condensed  financial  statements can be
read in conjunction with the financial statements and the notes thereto included
in the Company's latest annual report.

     The Company periodically reviews long-lived assets to assess recoverability
and  impairments  will  be  recognized  in  operating  results  if  a  permanent
diminution in value occurs.


NOTE 2   SUBSEQUENT EVENTS
--------------------------

     On  January  5,  2000,  we agreed  to sell the  inventory,  raw  materials,
contracts and intangible assets comprising our shelf-stable  private label juice
business to Cliffstar Corporation.  In consideration for these assets, Cliffstar
will give us an unsecured  promissory note for $28 million bearing interest at a
rate of 7% per annum (subject to upward  adjustment  after three years),  pay us
approximately  $4 million in cash at the closing for  inventory  transferred  to
Cliffstar,  pay  additional  amounts  pursuant to an earn out  provision  over a
period of six years from the closing  date (which will be a minimum  total of $5
million), and assume certain contractual obligations.  At closing, we will enter
into a cranberry  supply  agreement,  a cranberry  sauce sales  agreement  and a
co-packing  agreement  whereby  we  will  process  certain  juice  products  for
Cliffstar  on a  subcontract  basis.  Subsequent  to the  closing,  we expect to
receive  approximately  $2 million per quarter for the  remainder  of the fiscal
year related to installment payments for additional  inventories and payments on
the unsecured note. Our private label juice business  represented  approximately
$43 million of our $237 million in fiscal 1999 revenues.  No plants or equipment
are included in the sale. We intend to close the  transaction in February,  2000
or  as  soon  as  possible  after  the   satisfaction   of  certain   regulatory
requirements.


                                     - 6 -
<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
----------------------------------------------------------
         CONDITION AND RESULTS OF OPERATIONS
         -----------------------------------

GENERAL

     On  January  5,  2000,  we agreed  to sell the  inventory,  raw  materials,
contracts and intangible assets comprising our shelf-stable  private label juice
business to Cliffstar Corporation.  In consideration for these assets, Cliffstar
will give us an unsecured  promissory note for $28 million bearing interest at a
rate of 7% per annum (subject to upward  adjustment  after three years),  pay us
approximately  $4 million in cash at the closing for  inventory  transferred  to
Cliffstar,  pay  additional  amounts  pursuant to an earn out  provision  over a
period of six years from the closing  date (which will be a minimum  total of $5
million), and assume certain contractual obligations.  At closing, we will enter
into a cranberry  supply  agreement,  a cranberry  sauce sales  agreement  and a
co-packing  agreement  whereby  we  will  process  certain  juice  products  for
Cliffstar  on a  subcontract  basis.  Subsequent  to the  closing,  we expect to
receive  approximately  $2 million per quarter for the  remainder  of the fiscal
year related to installment payments for additional  inventories and payments on
the unsecured note. Our private label juice business  represented  approximately
$43 million of our $237 million in fiscal 1999 revenues.  No plants or equipment
are included in the sale. We intend to close the  transaction in February,  2000
or  as  soon  as  possible  after  the   satisfaction   of  certain   regulatory
requirements.

     On December  30,  1998,  we  acquired  the juice  division of Seneca  Foods
Corporation  for  approximately  $28.7  million  in cash,  and  assumed  certain
liabilities in connection with the acquisition.  The assets acquired included an
exclusive license to market and sell all Seneca brand fruit beverages,  bottling
and packaging  facilities  located in New York, North Carolina and Wisconsin,  a
distribution  center in  Michigan,  and a  receiving  station  in New York.  The
purchase  price is subject to a final working  capital  adjustment  that has not
been finalized.

RESULTS OF OPERATIONS

     Total  revenues  for the three  months  ended  November 30, 1999 were $75.0
million,  an increase of 119% over revenues of $34.2 million in the prior year's
first  quarter.  Since the  acquisition  of the juice division of Seneca was not
completed  until the second quarter of fiscal 1999,  this increase was primarily
due to sales of Seneca juice  products  during the first  quarter of the current
year.  Co-packing  production,  sales of  private  label  products  and sales of
Northland  branded  products also contributed to the increased  revenues.  Trade
industry  data for the  12-week  period  ended  November 7, 1999 showed that our
Northland  brand  100%  juice  products  achieved  a 10.9%  market  share of the
supermarket  shelf-stable  cranberry beverage category on a national basis, down
from a 12.2%  market  share for the  12-week  period  ended  November  8,  1998.
However,  that  decrease  was offset by gains in market share as a result of the
successful launch of our Seneca brand cranberry juice product line, resulting in
a total combined market share of supermarket  shelf-stable  cranberry  beverages
for our Northland and Seneca branded product lines of 12.6% for the 12-


                                     - 7 -
<PAGE>

week period ended November 7, 1999. We expect that the sale of our private label
business,  if  completed,  will  decrease the revenues we will realize in fiscal
2000 from the levels we could have  expected  had we not sold the private  label
business.

     Cost of sales  for the first  quarter  of  fiscal  2000 was  $51.6  million
compared to $20.4  million for the first  quarter of fiscal  1999,  resulting in
gross  margins of 31.2% and 40.5% in each  respective  period.  The  decrease in
gross  margins in fiscal 2000 was  primarily  due to our  changing  product mix.
Fiscal 2000 revenues included a significant amount of lower margin private label
sales and contract  co-packing  revenues compared to minimal private label sales
and  co-packing  sales in fiscal 1999. Our gross margins during the remainder of
fiscal  2000  will  be  dependent  upon  our  product  mix and  existing  market
conditions,  but may improve over gross  margins in the first fiscal  quarter of
2000 as a result  of the sale of our  private  label  business  and  anticipated
increases in Northland and Seneca  branded  product  revenues as a result of our
planned second quarter media and marketing campaign and the continued rollout of
the Seneca brand cranberry juice products.

     Selling,  general and administrative  expenses were $19.9 million, or 26.6%
of total revenues,  for the three-month  period ended November 30, 1999 compared
to $12.4 million,  or 36.1% of total revenues,  in the prior year's first fiscal
quarter.   This  increase  in  the  dollar   amount  of  selling,   general  and
administrative  expenses was primarily  attributable  to (i) spending to support
the  Seneca  brand  and the  launch  of a new  Seneca  line of  cranberry  juice
products; (ii) expenses in connection with private label and contract co-packing
sales; and (iii) costs related to our aggressive  marketing  campaign to support
the development and growth of our Northland and Seneca brand products. We do not
expect the sale of our private label business to result in any material  changes
in our selling,  general and  administrative  expenses as a percentage of sales.
However,  we expect that our selling expenses may increase during the second and
third fiscal quarters as we commence aggressive media and marketing campaigns to
support  sales of our  branded  products.  We expect to spend  approximately  $6
million on this campaign, which will consist generally of television advertising
and in-store promotions.

     Interest  expense was $2.9 million for the three months ended  November 30,
1999  compared  to $1.3  million  during the same  period in fiscal  1999.  This
increase  generally  resulted from increased debt levels to finance the December
1998  acquisition  of Seneca's  juice  business,  the March 1999  acquisition of
assets of Clermont,  Inc. and to support  increased  levels of inventories.  Net
income  and per  share  earnings  for the  first  quarter  of  fiscal  2000 were
$321,254,  or $0.02 per share,  up from fiscal 1999 first quarter net income and
per share earnings of $120,490, or $0.01 per share. Since we generally recognize
lower gross margins on our private label  business,  we do not expect a material
impact to net income on an ongoing  basis as a result of the sale of our private
label business.

     As of the date hereof,  we have experienced no disruptions in the operation
of our internal information systems or other significant problems as a result of
the transition to the Year 2000.  Nevertheless,  we may experience such problems
in the future.  With the  exception  of our  accounting  and  distribution/order
tracking  functions,


                                     - 8 -
<PAGE>

our  operations  are not  heavily  dependent  on internal  computer  software or
embedded systems.  As a result,  based on  currently-available  information,  we
continue to believe that any Year 2000 related disruptions that may occur in the
future will not have a material  adverse  impact on our  results of  operations.
However, there can be no assurance that such disruptions will not occur and will
not have a  material  adverse  impact  on our  results  of  operations.  We will
continue to monitor our  exposure as  appropriate  and intend to act promptly to
resolve any  problems  that may occur.  Additionally,  we do not rely heavily on
third  party  vendors  whose  potential  Year 2000  noncompliance  would  have a
material  adverse effect on our results of operations.  We are not aware that of
any of our vendors  experienced any disruptions  during their transitions to the
year 2000. In fiscal 1997 we replaced our internal  accounting and  distribution
hardware and software systems at a cost of approximately  $350,000.  We estimate
that our total  additional  costs  associated with ensuring Year 2000 compliance
amounted to approximately $250,000.

FINANCIAL CONDITION

     Net cash used by operating  activities was $11.6 million in the first three
months of fiscal  2000  compared  to $11.1  million in the same period in fiscal
1999.  This  increase  was  the  result  of  increases  in  current  assets  and
liabilities  in the  ordinary  course of  business  during  the  period.  Net of
previously  deferred crop costs, we experienced a seasonal increase in inventory
of $27.8  million  due to the fall  harvest  of our crop,  our  purchase  of raw
cranberries from other independent  cranberry  growers,  our purchase of Concord
grapes from an independent growers' cooperative, and increased raw materials and
finished goods  inventories  to support our expanding  branded and private label
juice sales.  Accounts  payable and other current  liabilities  increased  $16.9
million primarily due to seasonal liabilities for purchased crop. Primarily as a
result of the increase in accounts  payable and other current  liabilities,  our
current  ratio  decreased  to 3.6 to 1.0 from  4.6 to 1.0 at  August  31,  1999.
Working  capital  increased $14.7 million to $125.3 million at November 30, 1999
compared to working capital of $110.6 million at August 31, 1999.

     Net cash  used for  investing  activities  increased  slightly  during  the
three-month  period  ended  November  30, 1999 to $2.7 million from $2.5 million
during the same period in the prior fiscal year.

     Net  cash  provided  by  financing  activities  was  $14.4  million  in the
three-month period ended November 30, 1999, compared to $13.8 million during the
same period in the prior  fiscal  year.  Our total long term debt  increased  by
$15.0  million  in the  first  three  months  of fiscal  2000  primarily  due to
increased borrowing on our revolving credit facility to finance our seasonal and
growth working  capital needs.  Our total debt (including  current  portion) was
$165.1 million at November 30, 1999 for a total  debt-to-equity ratio of 1.03 to
1.00 compared to total debt of $150.2 million and a total  debt-to-equity  ratio
of 0.94 to 1.00 at August  31,  1999.  We  utilize  our  revolving  bank  credit
facility,  together with cash  generated  from  operations,  to fund our working
capital  requirements  throughout  the fiscal year. On December 29, 1999 (in the
second quarter of fiscal 2000),  we amended our existing  credit facility with a
syndicate of regional


                                     - 9 -
<PAGE>

banks to increase our revolving  line of credit  availability  by $15 million to
$155 million  until March 2002. As of November 30, 1999,  the  principal  amount
outstanding  under our revolving credit facility was $139.3 million.  We believe
our existing credit facilities, together with cash generated from operations and
payments from the sale of our private label business, will be sufficient to fund
our ongoing  operational needs for the remainder of fiscal 2000. We estimate the
sale of our private label business will result in a cash inflow of approximately
$4 million at the closing of the sale related to the sale of certain inventories
and  approximately  $2 million per quarter for the  remainder of the fiscal year
related to installment  payments for additional  inventories and payments on the
unsecured note we will receive from Cliffstar as partial  consideration  for the
sale.  We intend to use these  payments to pay down  existing  debt levels or to
fund ongoing working capital requirements.




                                     - 10 -
<PAGE>

--------------------------------------------------------------------------------

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
                -------------------------------------------------

     We make certain "forward-looking  statements," in this Form 10-Q, including
statements  about our future  plans,  goals and other  events which have not yet
occurred. We intend that these statements will qualify for the safe harbors from
liability  established by the Private Securities  Litigation Reform Act of 1995.
You can generally identify these forward-looking  statements because the context
of  such  statements  will  include  words  such as  "believes,"  "anticipates,"
"expects,"  or words of similar  import.  Whether  or not these  forward-looking
statements  will be  accurate  in the future  will  depend on certain  risks and
factors including risks associated with (i) development, market share growth and
continued  consumer  acceptance of our branded juice  products;  (ii)  strategic
actions  of  our  competitors  in  pricing,  marketing  and  advertising;  (iii)
aggressive  spending to support our  branded  products;  (iv) the results of the
sale of our private label business; (v) potential actions or marketing orders of
the Cranberry Marketing Committee of the United State Department of Agriculture;
and (vi)  agricultural  factors  affecting  our crop and the crop of other North
American  growers.  You should  consider  these risks and factors and the impact
they may have when you evaluate our  forward-looking  statements.  We make these
statements based only on our management's knowledge and expectations on the date
of this Form 10-Q.  We will not  necessarily  update these  statements  or other
information in this Form 10-Q based on future events or circumstances.

--------------------------------------------------------------------------------



ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.
------------------------------------------------------------------


     We have not  experienced  any  material  changes in our  market  risk since
August 31, 1999.




                                     - 11 -

<PAGE>

                           PART II - OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
-----------------------------------------


a.   Exhibits

     Exhibits  filed  with this  Form 10-Q  report  are  incorporated  herein by
reference to the Exhibit Index accompanying this report.

b.   Form 8-K

     We did not file any  reports  on Form 8-K during  the  quarterly  period to
which this Form 10-Q relates.



                                     - 12 -
<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Company  has  duly  caused  this  report  to be  signed  on  its  behalf  by the
undersigned Chief Financial Officer thereunto duly authorized.

                                          NORTHLAND CRANBERRIES, INC.

DATE:  January 14, 2000                     By: /s/ John Pazurek
                                            ----------------------------
                                            John Pazurek
                                            Chief Financial Officer



                                     - 13 -
<PAGE>

                                  EXHIBIT INDEX


Exhibit No.    Description


(4.1)          First Amendment to Credit Agreement and Consent,  dated as of May
               1, 1999, by and among the Company, various financial institutions
               and Firstar  Bank  Milwaukee,  N.A.  (now known as Firstar  Bank,
               N.A.), as Agent.

(4.2)          Second  Amendment to Credit  Agreement  and Consent,  dated as of
               December 29, 1999,  by and among the Company,  various  financial
               institutions and Firstar Bank, N.A., as Agent.

(10)           Northland Cranberries, Inc. 2000 Incentive Bonus Plan.

(27)           Financial Data Schedule




                                     - 14 -