SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-Q
(Mark One)

X    QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d)  OF  THE  SECURITIES
     EXCHANGE ACT OF 1934

For the quarterly period ended February 29, 2000
                               ------------------
                                       OR

     TRANSITION  REPORT  PURSUANT  TO  SECTION  13 AND 15 (d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from ________to ________

                         Commission File Number 0-16130
                                                -------

                           NORTHLAND CRANBERRIES, INC.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Wisconsin                                    39-1583759
--------------------------------------------------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
Incorporation or organization)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
--------------------------------------------------------------------------------
                    (Address of Principal Executive Offices)

Registrant's telephone number, including area code (715) 424-4444
                                                   ----------------

--------------------------------------------------------------------------------
Former  name,  former  address and former  fiscal  year,  if changed  since last
report.

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.  Yes _X_   No __

APPLICABLE  ONLY TO  ISSUERS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING  THE
PRECEDING FIVE YEARS:

     Indicate by check mark whether the  registrant  has filed all documents and
reports  required  to be filed by  Sections  12, 13 or 15 (d) of the  Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.  Yes ___ No ___

     APPLICABLE  ONLY TO  CORPORATE  ISSUERS:  Indicate  the  number  of  shares
outstanding  of each of the issuer's  classes of common stock,  as of the latest
practicable date:

Class A Common Stock          April 13, 2000               19,702,221
Class B Common Stock          April 13, 2000                  636,202



<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX

PART I.     FINANCIAL INFORMATION                                           PAGE

   Item 1.  Financial Statements

            Condensed Consolidated Balance Sheets.............................3

            Condensed Consolidated Statements of Operations...................4

            Condensed Consolidated  Statements of Cash Flows..................5

            Notes to Condensed Consolidated Financial Statements..............6

   Item 2.  Management's Discussion and Analysis of Financial
               Condition and Results of Operations.......................... 7-9

   Item 3.  Quantitative and Qualitative Disclosure About
               Market Risk...................................................10

PART II.    OTHER INFORMATION

   Item 4.  Submission of Matters to a Vote of Security Holders..............11

   Item 6.  Exhibits and Reports on Form 8-K.................................12

   SIGNATURE.................................................................13


                                       2
<PAGE>
                         PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS
-----------------------------
                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                     (Unaudited)
                                                     February 29,   August 31,
                                                         2000          1999
                                                     ------------   -----------
Current assets:
   Cash and cash equivalents                         $       62     $      769
   Accounts and notes receivable                         28,772         35,453
   Inventories                                          107,150         97,060
   Prepaid expenses                                       6,384          3,870
   Deferred income taxes                                  2,313          4,332
                                                     ----------     ----------
      Total current assets                              144,681        141,484

Property and equipment - at cost                        212,276        207,071
   Less accumulated depreciation                         42,137         37,651
                                                     ----------     ----------
      Property and equipment, net                       170,139        169,420

Trademarks, tradenames and goodwill, net                 40,073         41,074
Other assets                                              2,763          2,943
                                                     ----------     ----------
      Total assets                                   $  357,656     $  354,921
                                                     ==========     ==========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                                  $   33,887     $   18,637
   Accrued liabilities                                   12,307          9,925
   Current portion of long-term debt                      2,540          2,354
                                                     ----------     ----------
      Total current liabilities                          48,734         30,916

Long-term debt                                          170,495        147,797
Deferred income taxes                                        --         15,655

Shareholders' equity:
   Common stock - Class A, $.01 par value,
     19,702,221  and 19,655,621 shares issued
     and outstanding, respectively                          197            196
   Common stock - Class B, $.01 par value, 636,202
     shares issued and outstanding                            6              6
   Additional paid-in capital                           148,977        148,769
   Retained earnings  (accumulated deficit)             (10,753)        11,582
                                                     ----------     ----------
      Total shareholders' equity                        138,427        160,553
                                                     ----------     ----------

Total liabilities and shareholders' equity           $  357,656     $  354,921
                                                     ==========     ==========

          See accompanying notes to the condensed financial statements.

                                       3
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                                  For the three                          For the six
                                                                   months ended                         months ended
                                                         February 29,       February 28,      February 29,       February 28,
                                                             2000               1999              2000               1999
                                                         ------------       ------------       -----------       ------------
<S>                                                          <C>                <C>               <C>                 <C>
Revenues                                                      $68,621            $54,955          $143,588            $89,337

Cost of sales                                                  73,041             34,730           124,596             55,234
                                                              -------            -------          --------            -------

Gross profit (loss)                                            (4,420)            20,225            18,992             34,103
                                                              -------            -------          --------            -------

Costs and expenses:
          Selling, general and administrative                  26,600             18,108            46,547             30,470
          Interest                                              3,492              1,987             6,403              3,290
                                                              -------            -------          --------            -------

                    Total costs and expenses                   30,092             20,095            52,950             33,760
                                                              -------            -------          --------            -------

Income (loss) before income taxes                             (34,512)               130           (33,958)               343

Income taxes (benefit)                                        (13,476)                63           (13,244)               155
                                                              -------            -------          --------            -------

Net income (loss)                                            $(21,036)           $    67          $(20,714)           $   188
                                                              =======            =======          ========            =======

Net income (loss) per share:
          Basic                                               $ (1.04)           $  0.00          $  (1.02)           $  0.01
                                                              =======            =======          ========            =======

          Diluted                                             $ (1.04)           $  0.00          $  (1.02)           $  0.01
                                                              =======            =======          ========            =======


</TABLE>
   See accompanying notes to the condensed consolidated financial statements.

                                       4
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                                    For the six months ended
                                                                     February       February
                                                                     29, 2000       28, 1999
                                                                    ----------     ----------
Operating activities:
<S>                                                                 <C>            <C>
   Net income(loss)                                                 $  (20,714)    $      188
   Adjustments to reconcile net income (loss) to net cash
     used in operating activities:
       Depreciation and amortization of property and equipment           4,487          3,681
       Amortization of tradenames, trademarks and goodwill               1,252            493
       Provision (benefit) for deferred income taxes                   (13,636)           187
       Inventory lower of cost or market adjustment                     27,000             --
       Changes in assets and liabilities
         (net of effects of business acquisition):
            Receivables and prepaid expenses                             4,166         (9,835)
            Inventories                                                (38,046)       (28,397)
            Accounts payable and accrued liabilities                    19,140          1,821
                                                                    ----------     ----------
       Net cash used in operating activities                           (16,351)       (31,862)
                                                                    ----------     ----------

Investing activities:
   Acquisition of business                                                  --        (29,281)
   Property and equipment purchases                                     (4,471)        (3,737)
   Other                                                                  (546)          (518)
                                                                    ----------     ----------
     Net cash used in investing activities                              (5,017)       (33,536)
                                                                    ----------     ----------
Financing activities:
   Net increase in borrowings under revolving credit facilities         23,300         68,450
   Payments on long-term debt                                           (1,227)        (1,460)
   Dividends paid                                                       (1,621)        (1,577)
   Proceeds from exercise of stock options                                 209            359
   Other                                                                    --            (35)
                                                                    ----------     ----------
     Net cash provided by financing activities                          20,661         65,737
                                                                    ----------     ----------
Net (decrease) increase in cash and cash equivalents                      (707)           339

Cash and cash equivalents
   Beginning of period                                                     769            633
                                                                    ----------     ----------
   End of period                                                    $       62     $      972
                                                                    ==========     ==========
Supplemental cash flow information:
   Cash paid for:
     Interest (net of amounts capitalized)                          $    6,067     $    3,178
     Income taxes, net                                              $      846     $       12
</TABLE>

   See accompanying notes to the condensed consolidated financial statements.

                                       5
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1   BASIS OF PRESENTATION
------------------------------

     The condensed  consolidated  financial statements included herein have been
prepared by the Company without audit,  pursuant to the rules and regulations of
the  Securities  and Exchange  Commission.  In the opinion of the  Company,  the
foregoing  statements  contain all  adjustments  necessary to present fairly the
financial  position of the Company as of February 29,  2000,  the results of its
operations for the three-month and six-month periods ended February 29, 2000 and
February 28, 1999,  respectively,  and its cash flows for the six-month  periods
ended  February  29, 2000 and February 28,  1999,  respectively.  The  Company's
consolidated  balance sheet as of August 31, 1999 included herein has been taken
from the  Company's  audited  financial  statements of that date included in the
Company's latest annual report.

     Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting  principles
have been omitted pursuant to such rules and  regulations,  although the Company
believes that the disclosures are adequate to make the information presented not
misleading.  It is suggested that these  condensed  financial  statements can be
read in conjunction with the financial statements and the notes thereto included
in the Company's latest annual report.

    The Company periodically reviews long-lived assets to assess recoverability,
and  impairments  will  be  recognized  in  operating  results  if  a  permanent
diminution in value occurs.


                                       6
<PAGE>
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
-----------------------------------------------------------
          CONDITION AND RESULTS OF OPERATIONS
          -----------------------------------

GENERAL

     On March 8, 2000,  after the end of our fiscal second quarter,  we sold the
inventory, raw materials, contracts and intangible assets comprising our private
label  juice  business  to  Cliffstar  Corporation  in  return  for  Cliffstar's
promissory  note for $28 million,  bearing  interest at a rate of 10% per annum,
and  approximately  $6.3  million in cash related to  inventory  transferred  to
Cliffstar on the closing date. We are also entitled to receive  approximately $4
million in installment  payments over the remainder of fiscal 2000 for cranberry
concentrate sold to Cliffstar.  We may also receive  additional amounts pursuant
to an earn out  provision  over a period of six years from the closing  date. We
also entered into a co-packing  agreement  with  Cliffstar  pursuant to which we
will  process  certain  juice  products  for  Cliffstar,  as well as a cranberry
purchase agreement pursuant to which Cliffstar will purchase cranberries from us
for use in its juice products. No plants or equipment were included in the sale.
Our private label juice business  represented  approximately  $43 million of the
Company's $237 million in fiscal 1999 revenues and  approximately $19 million of
the Company's  $144 million in revenues for the first six months of fiscal 2000.
As a result of the sale, we expect to realize an after-tax gain of approximately
$1.2 million,  or approximately  $0.06 per share, in the third quarter of fiscal
2000.

     On  March  30,  2000,  the  Cranberry   Marketing   Committee  forwarded  a
recommendation to the U.S.  Secretary of Agriculture to invoke a marketing order
that would limit the amount of fruit that could be  harvested  and  delivered to
handlers during the domestic 2000 crop year. The  recommendation  consisted of a
maximum producer allotment of approximately 85% of a grower's average historical
harvest. The recommendation,  if approved,  would limit the total 2000 cranberry
crop to  approximately  5.4 million barrels.  We cannot determine  whether or to
what extent this order, if adopted, would impact our results of operations.

RESULTS OF OPERATIONS

     Total  revenues  for the three  months  ended  February 29, 2000 were $68.6
million,  a 24.9%  increase  over  revenues of $55.0 million in the prior year's
second  quarter.  Revenues  for the  six-month  period  ended  February 29, 2000
increased  60.7% to $143.6  million from $89.3 million during the same period in
fiscal 1999. The increased  revenues were primarily due to the effects of a full
six months of sales of our Seneca  branded  products,  as well as increases over
the prior  year  period  in our  co-packing  sales and sales to the  foodservice
channels.  Trade  industry data for the 12-week  period ended  February 27, 2000
showed that our  Northland  brand 100% juice  products  achieved an 11.1% market
share of the supermarket  shelf-stable cranberry beverage category on a national
basis,  down from a 12.8% market share for the 12-week period ended February 28,
1999. However,  that decrease was offset by gains in market share as a result of
our  successful  launch  of our  Seneca  brand  cranberry  juice  product  line,
resulting in a total combined market share of supermarket shelf-stable cranberry
beverages for our Northland  and Seneca  branded  product lines of 13.6% for the
12-week period ended February 27, 2000.

     In the second  quarter of fiscal  2000,  we took a $27.0  million  pre-tax,
non-cash,  lower of cost or market  charge to cost of sales  which  resulted  in
reducing the carrying  value of our  cranberry  inventory to market  value.  The
charge amounted to an $0.81 per share loss on an after-tax basis. The write-down
was required under generally accepted  accounting  principles as a result of (i)
the rapid decline in per-barrel  prices of  cranberries  from $85 only two years
ago to  around  $20 or less  today  caused  by three  straight  industry  record
cranberry  crops;  (ii) our  historical  fixed  price  cranberry  crop  purchase
contracts  with other  growers that locked in these higher prices to growers who
delivered their cranberries to us; and (iii) the increased levels of competitive
price  discounting  and  selling  activities  necessary  to sell  product in the
marketplace.  We have revised our cranberry crop purchase agreements so that our
cranberry  crop  purchase  pricing now adjusts to  correspond  with then current
cranberry market prices.  Additionally,  the Cranberry  Marketing  Committee has
recently  recommended a federal  marketing order for adoption which, if adopted,
could reduce the industry-wide  cranberry crop for the year 2000 from the levels


                                       7
<PAGE>
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
-----------------------------------------------------------
          CONDITION AND RESULTS OF OPERATIONS (CONT.)
          ------------------------------------------


that would have otherwise existed. We cannot determine whether or to what extent
this marketing  order,  if adopted,  would impact our results of operations.  We
expect  that  the  inventory  write-down  will  reduce  the cost of sales of our
branded  cranberry  juice  products,  positively  impacting gross margins in the
future.

     Cost of sales  for the  second  quarter  of fiscal  2000 was $73.0  million
compared to $34.7  million for the second  quarter of fiscal 1999,  resulting in
gross margins of (6.4)% and 36.8% in each respective  period.  Cost of sales for
the  six-month  period ended  February 29, 2000 was $124.6  million  compared to
$55.2 million in the same period in fiscal 1999, yielding gross margins of 13.2%
and 38.2%,  respectively.  Cost of sales without taking into account the effects
of the inventory  write-down would have been $46.0 million and $97.6 million for
the three- and  six-month  periods  ended  February 29,  2000,  which would have
resulted  in gross  margins of 32.9% and 32.0%,  respectively.  The  decrease in
gross  margin in fiscal  2000 was  primarily  due to the lower of cost or market
inventory  write-down.  We expect that our gross margins during the remainder of
fiscal 2000 should be higher due to lower cost of goods sold  resulting from the
inventory  write-down  and the recent sale of our private label juice  business.
However,  our gross  margins  will  continue to be  dependent  upon our relative
product mix and competitive market conditions.

     Additionally,  in the second quarter of fiscal 2000, we took a pre-tax $3.8
million  charge to earnings  (selling,  general and  administrative  expense) in
order to  provide  for  certain  uncollectible  accounts  receivable  related to
unauthorized  customer  deductions  and  discounts.  The charge  amounted  to an
approximate $0.11 per share loss on an after-tax basis. We intend to continue to
pursue collection of these amounts where it is cost effective to do so.

     Selling,  general and administrative  expenses were $26.6 million, or 38.8%
of total revenues,  for the three-month  period ended February 29, 2000 compared
to $18.1  million,  or 33.0% of total revenues in the prior year's second fiscal
quarter.  Selling,  general and administrative  expenses were $46.5 million,  or
32.4% of total  revenues,  for the  six-month  period  ended  February 29, 2000,
compared to $30.5 million, or 34.1% of total revenues, during the same period in
the prior  fiscal year.  This  increase in selling,  general and  administrative
expenses was  primarily  attributable  to (i) the  provision  for  uncollectible
accounts  receivable  discussed  above;  (ii) costs  related  to our  aggressive
marketing  campaign to support the development and growth of our Northland brand
100% juice products and Seneca brand juice  products;  (iii) expenses to support
our Seneca  brand;  (iv) one-time  unanticipated  expenses  associated  with the
national  introduction  of our new easy grip  bottle;  and (v)  other  increased
expenses and materials  costs. We expect to continue to spend heavily on support
and  development  of our brand  through the remainder of fiscal 2000 in light of
the expected  continued heavy price discounting and promotional  activity by our
competition.

     Interest  expense  was $3.5  million  and $6.4  million  for the three- and
six-month  periods  ended  February  29, 2000  compared to $2.0 million and $3.3
million  during the same  periods in fiscal  1999.  The increase in our interest
expense was largely due to increased debt levels during the three-and  six-month
periods as a result of  funding  previous  acquisitions  and  increased  working
capital needs.

     Net loss and per share  loss for the  three- and  six-month  periods  ended
February 29, 2000 were  $21,036,000,  or $1.04 per share,  and  $20,714,000,  or
$1.02 per share, respectively,  compared to fiscal 1999 second quarter and first
six months' net income and per share earnings


                                       8
<PAGE>

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
-----------------------------------------------------------
          CONDITION AND RESULTS OF OPERATIONS (CONT.)
          ------------------------------------------


of $67,000, or $0.00 per share, and $188,000, or $0.01 per share,  respectively.
Approximately  $16.5 million of the net after-tax loss was  attributable  to the
non-cash  inventory  market  write-down.  Approximately  $2.3 million of the net
after-tax loss was attributable to the provision for  uncollectible  receivables
related to unauthorized  customer  deductions and discounts.  Approximately $2.2
million and $1.9 million of the net loss was  attributable  to operations in the
three- and six-month periods ended February 29, 2000, respectively.

FINANCIAL CONDITION

     Net cash used for operating  activities  was $16.4 million in the first six
months of fiscal 2000 compared to $31.9 million used for operating activities in
the same period in fiscal 1999.  Net cash used for operating  activities  during
the first six  months of fiscal  2000 was the  result of  increases  in  current
assets exceeding increases in current  liabilities during the period.  Inventory
increased  $11.0  million,  net of the $27.0 million  non-cash  lower of cost or
market  adjustment,  due primarily to the fall harvest of our crop, our purchase
of raw cranberries from other  independent  cranberry  growers,  our purchase of
Concord  grapes from an  independent  growers'  cooperative,  and  increased raw
materials and finished goods  inventories  to support our juice sales.  Accounts
receivable  and other current  assets  decreased  $4.2 million  primarily due to
changes in collection practices and reduced sales.  Accounts payable and accrued
liabilities  increased $19.1 million due primarily to increased inventory levels
and marketing spending. Working capital decreased $14.6 million to $95.9 million
at February 29, 2000 compared to working capital of $110.5 million at August 31,
1999.  Our current  ratio  decreased to 3.0 to 1.0 from 4.6 to 1.0 at August 31,
1999.

     Net cash used for  investing  activities  decreased  during  the  six-month
period ended  February 29, 2000 to $5.0  million from $33.5  million  during the
same period in the prior fiscal year. The decrease was principally the result of
the acquisition of the Seneca juice business in fiscal 1999.

     Net  cash  provided  by  financing  activities  was  $20.7  million  in the
six-month  period ended February 29, 2000,  compared to $65.7 million during the
same period in the prior fiscal year.  Our debt  increased  $22.1 million in the
first six months of fiscal 2000  primarily  due to cash used in  operations  and
purchases of property and equipment.  Our total debt (including current portion)
was $173.0 million at February 29, 2000 for a total debt-to-equity ratio of 1.25
to 1.00  compared  to total debt of $150.2  million  and a total  debt-to-equity
ratio of 0.94 to 1.00 at August 31, 1999. We utilize our  revolving  bank credit
facility,  together with cash  generated  from  operations,  to fund our working
capital  requirements  throughout  the fiscal year. As of February 29, 2000, the
principal amount  outstanding under our new revolving credit facility was $147.4
million,  with an additional $7.6 million available under our credit facilities.
Effective in the second  quarter of fiscal  2000,  we obtained a waiver from our
syndicate of bsnks of certain  covenant  defaults under our credit facility that
resulted primarily from the write-down of inventory.  Additionally, we agreed to
modification  of certain  covenants  related to our performance in the third and
fourth  quarters of this fiscal year. We believe we will likely need to continue
to renegotiate  the terms of our credit facility prior to the end of this fiscal
year. We believe that our credit  facilities,  together with cash generated from
operations  and our intended  actions to reduce our  near-term  working  capital
requirements, should be sufficient to fund our ongoing operational needs for the
upcoming third fiscal quarter.


                                       9
<PAGE>

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
                -------------------------------------------------

     We make certain "forward-looking  statements," in this Form 10-Q, including
statements  about our future  plans,  goals and other  events  that have not yet
occurred. We intend that these statements will qualify for the safe harbors from
liability  established by the Private Securities  Litigation Reform Act of 1995.
You can generally identify these forward-looking  statements because the context
of  such  statements  will  include  words  such as  "believes,"  "anticipates,"
"expects,"  or words of similar  import.  Whether  or not these  forward-looking
statements  will be  accurate  in the future  will  depend on certain  risks and
factors  including risks associated with (i)  development,  market share growth,
and continued consumer acceptance of our branded juice products,  (ii) strategic
actions  of our  competitors  in  pricing,  marketing,  and  advertising,  (iii)
aggressive  spending to support our  branded  products;  (iv) the results of the
sale of our private label business; (v) the ultimate adoption and implementation
of marketing  orders of the Cranberry  Marketing  Committee of the United States
Department of Agriculture;  and (vi) agricultural factors affecting our crop and
the crop of other North American  growers.  You should  consider these risks and
factors  and the  impact  they may have when you  evaluate  our  forward-looking
statements.  We make these statements  based only on our management's  knowledge
and  expectations on the date of this Form 10-Q. We will not necessarily  update
these  statements or other  information in this Form 10-Q based on future events
or circumstances.




ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.
------------------------------------------------------------------

     We have not  experienced  any  material  changes in our  market  risk since
August 31, 1999.


                                       10
<PAGE>
                           PART II - OTHER INFORMATION

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
-----------------------------------------------------------

     At the Company's  annual meeting of  shareholders  held on January 5, 2000,
John C. Seramur, Jeffrey J. Jones, John Swendrowski,  Patrick F. Brennan, Robert
E. Hawk, LeRoy J. Miles and Pat Richter were elected as directors of the Company
for terms  expiring at the 2001 annual meeting of  shareholders  and until their
successors  are duly  qualified and elected.  As of the November 19, 1999 record
date for the  annual  meeting,  19,702,221  shares  of Class A Common  Stock and
636,202 shares of Class B Common Stock were outstanding and eligible to vote. Of
these,  17,753,177  shares  of Class A Common  Stock  and all  shares of Class B
Common  Stock  voted at the  meeting  in person or by proxy.  Class A shares are
entitled  to one vote each,  while  Class B shares are  entitled  to three votes
each.  The following  table sets forth certain  information  with respect to the
election of directors at the annual meeting:

                                                                Shares
       Name of Nominee           Shares Voted For        Withholding Authority
       ---------------           ----------------        ---------------------

       John C. Seramur              19,484,480                  177,303
       Jeffrey J. Jones             19,486,537                  175,246
       John Swendrowski             19,484,847                  176,936
       Patrick F. Brennan           19,485,300                  176,483
       Robert E. Hawk               19,480,558                  181,225
       LeRoy J. Miles               19,486,102                  175,681
       Pat Richter                  19,477,815                  183,968



                                       11
<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.
-----------------------------------------

A.   Exhibits

     Exhibits  filed  with this  Form 10-Q  report  are  incorporated  herein by
     reference to the Exhibit Index accompanying this report.

B.   Form 8-K

     We did not file any  reports  on Form 8-K during  the  quarterly  period to
     which this Form 10-Q relates.  We filed the  following  reports on Form 8-K
     during the third quarter of fiscal 2000 through the date of this  Quarterly
     Report on Form 10-Q:

           Date Filed       Date of Report           Item
           ----------       --------------           ----

         March 8, 2000      March 7, 2000       Item 5 - Announcement of
                                                Retention of Investment
                                                Bankers, Earnings Charge and
                                                Earnings Results

         March 23, 2000     March 8, 2000       Item 2 - Disposition of Private
                                                Label Juice Business


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<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Company  has  duly  caused  this  report  to be  signed  on  its  behalf  by the
undersigned Chief Financial Officer thereunto duly authorized.


                                    NORTHLAND CRANBERRIES, INC.



DATE: April 14, 2000                    By: /s/ John Pazurek
                                        --------------------
                                        John Pazurek
                                        Chief Financial Officer


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<PAGE>
                                  EXHIBIT INDEX

      Exhibit No.    Description

          4.1        Collateral Pledge Agreement, dated April 13, 2000.

          4.2        Third Amendment to Credit  Agreement and Limited
                     Waiver, dated effective February 29, 2000, by and among
                     Northland Cranberries, Inc., various financial institutions
                     and Firstar Bank, N.A., as agent.

          27         Financial Data Schedule



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