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# Ai rChoic e On e Multi-Aer o Inc . d/b/ a Ai rChoic e On e Proposa l t o Provid e Essentia l Ai rServic e a t

Tupelo , Mississipp i Docke t DOT-OST-20d9-030 5

Direc t Inquirie s Regardin g thi s Proposa l to :

Shan e Stan , CE O Ai rChoic e On e Airline s 1230 0 Ol d Tesso n Road , Suit e 20 0 F , Sain t Louis , M O 6312 3 Phone : (866 ) 435-984 7 Fax : (314 ) 843-352 7 E-mail : shane@airchoiceone.co m

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# Ai rChoic e On e 

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Ai rChoic e On e i s awar e o fth e man ychallenge s facin g th e Tupelo , Mississipp i community . W e understan d th e effort s o fa dedicate d ai rcarrie rar e critica l t o havin g schedule d airlin e servic e i n th e "future . Ai rChoic e On e i s tha t ai rcarrie ran d w e believ e th e strateg youtline d i n ou rproposal-wil l support an d complemen t airport developmen t efforts . W e hav e prove n ou rstrateg ywork s wit h othe rEA S communitie s an d w e ar e committe d t o deliverin g thes e sam e result s fo rTupelo . Ou rproposa l wil l giv e th e bes t acces s t o th e nationa l transportatio n syste m fo rth e communit ya t reasonabl e price s an d mayb e considere d a s a n individua l offering . Ou rproposa l allocate s substantia l resource s t o support marketin g efforts . Ou r achievement s i n ou rothe rEA S market s demonstrat e tha t ou rmarketin g strategie s ar e successful . Throug h on-sit e communit youtreach , community-specifi cadvertising , consisten t fligh t schedules , an d outstandin g custome rservic e w e wil l quickl ybuil d consume rrecognitio n i n th e communit yensurin g retentio n o fcurren t passenge r momentu m whil e als o workin g t o increas e demand . W e commi t t o providin g yo u wit h outstandin g servic e an d wil l continu e workin g wit h yo u throughou t ou rter m t o provid e th e next leve l o fai rservic e tha t wil l brin g u s al l success . 10/12/201 1

# Ai rChoic e On e y/»ss-' i

Ai rChoic e On e wil l tea m wit h you rloca l airport t o rais e awarenes s abou t you r communities ' ai rservic e an d increas e enplanements . •LOCA L AIRPOR TINITIATIVE S •Provid e Groun d Handlin g •Provid e Financia l Suppor t Throug h Discounte d Fue l Costs , Landin g Fees , an d Renta l Agreement s •Provid e Telephon e an d Interne t Servic e •Educat e th e Communit yabou t th e EA S Progra m an d Ai rChoic e One' s Servic e •Draf t an d Distribut e Pres s Release s •Communit yInvolvemen t •Participat e i n T V an d Radi o Coverag e •Distribut e Informatio n Pertainin g t o Ai rChoic e On e a t Loca l Busines s Event s •Hig h Visibilit yPresenc e o n Cit yWebsite(s ) an d Electroni cSignag e

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# Ai rChoic e On e AirpcifePartners^hips : Ai rChoic e On e wil l tea m wit h you rchose n destinatio n airport t o promot e touris m opportunitie s an d encourag e ai rtrave l t o you rcommunity , again , increasin g enplanements .
*•*•.•'•'•'..••' ' -^ , •MEMPHI S INTERNATIONA L AIRPOR T(MEM ) INITIATIVE S •EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Have Benefite d Fro m a Stead yIncreas e i n Ridershi p •Marke t Vacatio n Package s t o ME M an d Beyon d an d t o Loca l Communitie s Fro m ME M •Ai rChoic e On e wil l Operat e fro m Concours e C •Ai rChoic e On e Flight s wil l b e Service d byU S Airway s Handlin g

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# Ai rChoic e On e Ai rChoic e On e i s dedicate d t o workin g wit h you rcommunit y t o reinvigorat e th e servic e a t you rairpor t an d sustai n growt h tha t wil l launc h u s int o th e future .
•W E AR E YOU R NEIGHBOR S •Corporat e Headquarter s i n Midwes t •Increas e Loca l Caree rOpportunitie s •W E AR E I N YOU R COMMUNIT Y •Routin e On-Sit e Sale s Visit s , •Chambe ro fCommerc e Participatio n an d Membershi p •Airpor t Affiliat e Participatio n •STRON G PUBLI C RELATION S AN D MEDI AOUTREAC H •Busines s Incentiv e Program s •Trave l Agen t Discount s •Busines s t o Busines s Communicatio n •Attendanc e a t Publi cEvent s •W E KEE P YO U INFORME D •Monthl yAirpor t Boar d Update s
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Ai rChoic e On e reinvest s i n ou rserve d communities .
•TRADITIONA L MEDI A •Radio-Tal k

Shows/Commereials*.. . •T V Commercial s ari.a^|!y€nt"iG;ci.verag e •Print-Newspaper/Magazines-'":'..... . •Billboard s •We b Base d

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- Cit yRepresentatio n o n Ou rWebsit e •SOCIA L MEDI A •Twitter , Facebook , Linke d I n •INTERACTIV E MEDI A •Contest s •Yo u TubeA/ideo s •EVENT S AN D SPONSORSHIP S •Loca l Charitabl e Suppor t - Marc h o fDimes , Make-A-Wis h Foundation , Re d Cross , etc . •Business/Communit ySuppor t - Gol fTournaments , Busines s Luncheons , Ai rShows , etc . •COMMUNIT YTICKE TOFFIC E '.T^-tf^ ^

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### Airlin e Completio n Ratio s

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### VISIBILIT Y •Globa l Distributio n System s -Sabre , Apollo , Worldspan , Travelport,Artiadeus , etc . •Consume rSite s -Expedia , Travelocity , Priceline , Orbitz , etc . •We b base d bookin g -vwwv.airchoiceone.co m •Cal l Cente r -Ope n 7 Day s a Wee k 

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# Ai rChoic e On e
•^ivi;.-*-''- ^ * ^ Ai rChoic e On e offer s th e righ t pric e fo rth e right ticke t a t th e right time . W e tak e al l thing s int o consideratio n an d ente rth e marke t wit h lo wfares . W e wor k har d t o establis h a winnin g pric e poin t throug h targete d marke t analysis.,W e believ e consisten t pricin g build s consume r confidence .
•BUILDIN G & SUSTAININ G RIDERSHI P THROUG H PRIC E •Introductor yFare s Pea k Interes t an d Drive Passenger s t o Ai rChoic e On e an d You rAirpor t •On-Goin g Affordabl e Fare s = Ful l Planes ! •Ful l Plane s Establis h th e Custome r Bas e Neede d t o Reduc e Futur e Subsid yRequirement s Ai rChoic e On e Ridershi p Growt h EA S Market s 2010-2011 * ( A 0 ) c 0 ) ( A (/ > ro 

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# Ai rChoic e On e Tupelo , Mississipp i Operatio n Revenue s TUP-ME M Revenue s Othe rRevenue s Tota l Operatiii|,Rev£nue s Direc t Operatin g Expense s Flyin g Operation s Fue l an d Oi l Maintenanc e .Aircraf t Lease s Tota l Direc t I fMarketihgi ~ 7.^"--H" : ''' • ^- •'"'-' ' y-^'^. ' Indirec t Tota l Operatin g Expense s 

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10/i2/201 1