<PAGE>

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q
(Mark One)

 /X/  Quarterly report pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934

                      For the quarter ended: June 30, 1999

                                       or

 / /  Transition report pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934 For the transition period from _____ to _____.


                        Commission file number: 0-27680

                      INTELLIQUEST INFORMATION GROUP, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

          Delaware                                            74-2775377
(STATE OR OTHER JURISDICTION OF                            (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION)                          IDENTIFICATION NUMBER)

                          1250 Capital of Texas Highway
                               Austin, Texas 78746
                                 (512) 329-0808
          (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                            -------------------------

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes /X/ No / /

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

             CLASS                          OUTSTANDING AT JUNE 30, 1999
Common Stock, $.0001 par value                       7,882,961


                                       1
<PAGE>

                     INTELLIQUEST INFORMATION GROUP, INC.

                                      INDEX
<TABLE>
<CAPTION>
PART I.  FINANCIAL INFORMATION                                                         PAGE NO.
<S>                                                                                    <C>
      Item 1.     Financial Statements:
                    Condensed Consolidated Balance Sheets
                    June 30, 1999 (unaudited) and December 31, 1998                     3

                    Condensed Consolidated Statement of Operations (unaudited)
                    Three Months Ended June 30, 1999 and 1998                           4

                    Condensed Consolidated Statement of Operations (unaudited)
                    Six Months Ended June 30, 1999 and 1998                             5

                    Consolidated Statement of Comprehensive Income (unaudited)          6
                    Three Months Ended June 30, 1999 and 1998

                    Consolidated Statement of Comprehensive Income (unaudited)          7
                    Six Months Ended June 30, 1999 and 1998

                    Condensed Consolidated Statement of Cash Flows (unaudited)
                    Six Months Ended June 30, 1999 and 1998                             8

                    Notes to Consolidated Financial Statements                         10

      Item 2.     Management's Discussion and Analysis of Financial Condition
                  and Results of Operations                                            13

PART II.   OTHER INFORMATION

      Item 1.  Legal Proceedings                                                       20

      Item 2.  Changes in Securities                                                   20

      Item 3.  Defaults Upon Senior Securities                                         20

      Item 4.  Submission of Matters to a Vote of Security Holders                     20

      Item 5.  Other Information                                                       20

      Item 6.  Exhibits and Reports on Form 8-K                                        20

      Signatures                                                                       21
</TABLE>

PART I.   FINANCIAL INFORMATION
Item 1.  Condensed Consolidated Financial Statements

                                       2
<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                        (IN THOUSANDS, EXCEPT SHARE DATA)
<TABLE>
<CAPTION>
                                                                            JUNE 30,             DECEMBER 31,
                                                                              1999                   1998
                                                                              ----                   ----
                                                                          (UNAUDITED)
<S>                                                                      <C>                     <C>
                                    ASSETS
Current assets:
   Cash ---------------------------------------------------------------     $  1,904              $  5,611
   Short-term investments----------------------------------------------       27,643                28,010
   Accounts receivable, net--------------------------------------------        7,854                10,978
   Unbilled revenues---------------------------------------------------        5,357                 3,532
   Projects in process-------------------------------------------------        2,718                   153
   Prepaid expenses and other assets-----------------------------------        3,686                 2,336
                                                                            --------              ---------
       Total current assets--------------------------------------------       49,162                50,620
   Furniture and equipment, net----------------------------------------        3,113                 2,850
   License agreement, net ---------------------------------------------        7,218                 7,324
   Other assets--------------------------------------------------------        1,488                 1,793
                                                                            --------              ---------
       Total assets----------------------------------------------------     $ 60,981              $ 62,587
                                                                            ========              ========
    LIABILITIES AND STOCKHOLDERS EQUITY
Current liabilities:
   Accounts payable----------------------------------------------------     $  2,556              $  3,996
   Accrued liabilities-------------------------------------------------        2,559                 2,826
   Deferred revenues---------------------------------------------------        3,314                 2,145
                                                                            --------              --------
       Total current liabilities---------------------------------------        8,429                 8,967
Obligations under capital leases and deferred rent---------------------          241                    79
                                                                            --------              --------
       Total liabilities-----------------------------------------------        8,670                 9,046
                                                                            --------              --------
Stockholders equity:
   Series A junior participating preferred stock-----------------------            -                     -
   Common stock, $.0001 par value, 30,000,000 shares authorized,
   8,603,000 and 8,563,000 shares issued and outstanding, respectively
   720,000 and 720,000 shares in treasury, respectively----------------            1                     1
   Capital in excess of par value--------------------------------------       54,133                53,976
   Other---------------------------------------------------------------           (1)                  121
   Accumulated deficit ------------------------------------------------       (1,822)                 (557)
                                                                            --------              --------
       Total stockholders equity---------------------------------------       52,311                53,541
                                                                            --------              --------
       Total liabilities and stockholders equity-----------------------     $ 60,981              $ 62,587
                                                                            ========              ========

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       3
<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                        (IN THOUSANDS, EXCEPT SHARE DATA)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                       THREE MONTHS ENDED JUNE 30,
                                                                            1999        1998
                                                                            ----        ----
<S>                                                                      <C>         <C>
Revenues:
   Continuous services-------------------------------------------------   $  7,684    $  8,450
   Other services------------------------------------------------------      1,617       1,537
                                                                          --------    --------
     Total revenues----------------------------------------------------      9,301       9,987
                                                                          --------    --------
Operating expenses:
   Costs of revenues---------------------------------------------------      5,072       5,113
   Sales, general and administrative-----------------------------------      5,545       4,947
   Product development-------------------------------------------------        464         678
   Depreciation and amortization---------------------------------------        407         289
                                                                          --------    --------
     Total operating expenses------------------------------------------     11,488      11,027
                                                                          --------    --------

Operating loss---------------------------------------------------------     (2,187)     (1,040)

   Interest income, net -----------------------------------------------        249         360
                                                                          --------    --------
   Loss before income tax benefit--------------------------------------     (1,938)       (680)
   Income tax benefit--------------------------------------------------        945         413
                                                                          --------    --------
Net loss---------------------------------------------------------------   $   (993)   $   (267)
                                                                          ========    ========
Basic loss per share---------------------------------------------------   $   (.13)   $   (.03)

Diluted loss per share-------------------------------------------------   $   (.13)   $   (.03)

Basic weighted average shares outstanding------------------------------      7,883       8,452

Diluted weighted average shares outstanding----------------------------      7,883       8,452

  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       4

<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                        (IN THOUSANDS, EXCEPT SHARE DATA)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                       SIX MONTHS ENDED JUNE 30,
                                                                            1999        1998
                                                                            ----        ----
<S>                                                                      <C>         <C>
Revenues:
   Continuous services-------------------------------------------------   $ 16,184    $ 16,669
   Other services------------------------------------------------------      4,098       3,277
                                                                          --------    --------
     Total revenues----------------------------------------------------     20,282      19,946
                                                                          --------    --------
Operating expenses:
   Costs of revenues---------------------------------------------------     10,787      10,911
   Sales, general and administrative-----------------------------------     10,921      11,068
   Product development-------------------------------------------------        874       3,060
   Depreciation and amortization---------------------------------------        758         618
                                                                          --------    --------
     Total operating expenses------------------------------------------     23,340      25,657
                                                                          --------    --------
Operating loss---------------------------------------------------------     (3,058)     (5,711)

  Interest income, net ------------------------------------------------        516         768
                                                                          --------    --------
  Loss before income tax benefit---------------------------------------     (2,542)     (4,943)
  Income tax benefit---------------------------------------------------      1,279       2,307
                                                                          --------    --------
Net loss---------------------------------------------------------------   $ (1,263)   $ (2,636)
                                                                          ========    ========

Basic loss per share---------------------------------------------------   $   (.16)   $   (.31)

Diluted loss per share-------------------------------------------------   $   (.16)   $   (.31)

Basic weighted average shares outstanding------------------------------      7,870       8,468

Diluted weighted average shares outstanding----------------------------      7,870       8,468

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       5
<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                 CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
                                 (IN THOUSANDS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                              THREE MONTHS ENDED JUNE 30,
                                                                              1999                  1998
                                                                              ----                  ----
<S>                                                                         <C>                   <C>
Net loss---------------------------------------------------------------     $    (993)           $   (267)

Other comprehensive income (loss), net of tax:
   Foreign currency translation adjustments----------------------------            20                  (1)

   Unrealized loss on securities---------------------------------------           (42)                 (1)
                                                                            ---------            --------

Other comprehensive loss ----------------------------------------------           (22)                 (2)
                                                                            ---------            --------

Comprehensive loss-----------------------------------------------------     $  (1,015)           $   (269)
                                                                            =========            ========

 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       6
<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                 CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
                                 (IN THOUSANDS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                         SIX MONTHS ENDED JUNE 30,
                                                                             1999          1998
                                                                             ----          ----
<S>                                                                        <C>           <C>
Net loss................................................................   $(1,263)      $(2,636)

Other comprehensive income (loss), net of tax:
   Foreign currency translation adjustments.............................       (14)            4

   Unrealized loss on securities........................................       (64)          (14)
                                                                           -------       -------

Other comprehensive loss ...............................................       (78)          (10)
                                                                           -------       -------

Comprehensive loss......................................................   $(1,341)      $(2,646)
                                                                           =======       =======

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       7

<PAGE>

                      INTELLIQUEST INFORMATION GROUP, INC.
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                             SIX MONTHS ENDED JUNE 30,
                                                                               1999             1998
                                                                               ----             ----
<S>                                                                         <C>              <C>
Cash flows from operating activities:
   Net loss------------------------------------------------------------     $ (1,263)        $ (2,636)
   Adjustments to reconcile net loss to net cash used in
   operating activities:
     Depreciation and amortization-------------------------------------          764              779
     Provision for doubtful accounts-----------------------------------           61              240
     Asset impairment and loss on disposal of assets-------------------           75            2,873
     Deferred compensation---------------------------------------------            7                6
Net changes in assets and liabilities:
     Accounts receivable and unbilled revenues-------------------------        1,238           (4,693)
     Prepaid expenses and other assets---------------------------------       (1,350)          (2,987)
     Projects in process-----------------------------------------------       (2,566)          (2,064)
     Accounts payable and accrued expenses-----------------------------       (1,708)           2,337
     Deferred revenues-------------------------------------------------        1,169              924
     Other-------------------------------------------------------------          305              469
                                                                            --------         --------
Net cash used in operating activities----------------------------------       (3,268)          (4,752)
                                                                            --------         --------

Cash flows from investing activities:
   Purchases of short-term investments-------------------------------        (26,401)        (119,191)
   Sales and maturities of short-term investments-------------------          26,584          125,564
   Purchases of equipment and leasehold improvements-------------------         (996)            (589)
   Purchase of Information Technology Forum assets, net of cash
      acquired---------------------------------------------------------            -             (138)
   Purchase of Treasury Stock------------------------------------------            -           (1,536)
   Other---------------------------------------------------------------          184              163
                                                                            --------         --------
       Net cash (used in) provided by investing activities-------------         (629)           4,273
                                                                            --------         --------

Cash flows from financing activities:
   Proceeds from issuance of stock, net--------------------------------          157               54
   Other---------------------------------------------------------------           33
                                                                            --------         --------
       Net cash provided by financing activities-----------------------          190               54
                                                                            --------         --------

   Net decrease in cash and equivalents--------------------------------       (3,707)            (425)
   Cash and equivalents at the beginning of the period-----------------        5,611            1,785
                                                                            --------         --------
   Cash and equivalents at the end of the period-----------------------     $  1,904         $  1,360
                                                                            ========         ========

Supplemental cash flow disclosures:
   Interest paid-------------------------------------------------------     $      -         $      1
   Taxes paid----------------------------------------------------------            -               49
</TABLE>



              THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE
                 CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                       8

<PAGE>

                     INTELLIQUEST INFORMATION GROUP, INC.
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (CONTINUED)
                                (IN THOUSANDS)
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                                             SIX MONTHS ENDED JUNE 30,
                                                                               1999             1998
                                                                               ----             ----
<S>                                                                         <C>              <C>
Schedule of noncash investing and financing activities:
  Purchase of Information Technology Forum assets
     Working capital other than cash-----------------------------------     $      -         $     43
     Equipment and leasehold improvements------------------------------            -               17
     Intangibles-------------------------------------------------------            -              821
     Capital lease assumed---------------------------------------------            -              (10)
     Issuance of unregistered common stock-----------------------------            -             (733)
                                                                            --------         --------
     Cash paid for Information Technology Forum assets, net
       of cash acquired------------------------------------------------     $      -         $    138
                                                                            ========         ========
</TABLE>



             THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE
                 CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                       9

<PAGE>

INTELLIQUEST INFORMATION GROUP, INC.
NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS

1.  GENERAL AND BASIS OF FINANCIAL STATEMENTS

    The accompanying unaudited interim consolidated financial statements
    include the accounts of IntelliQuest Information Group, Inc., a Delaware
    corporation, and its consolidated subsidiaries (collectively, the
    "Company" or "IntelliQuest"). The Company provides international
    quantitative marketing information to technology companies, and operates
    under two divisions: the marketing research division and IQ2.net. These
    divisions focus on a suite of online and database marketing services
    which can greatly improve the identification and segmentation of
    customers and prospects for more effective customer acquisition and
    retention.

    The accompanying unaudited interim consolidated financial statements have
    been prepared in accordance with the rules and regulations of the
    Securities and Exchange Commission regarding interim financial statements
    and, accordingly, do not include all information and notes required under
    generally accepted accounting principles for complete financial
    statements. In the opinion of management, the accompanying unaudited
    interim consolidated financial statements contain all adjustments of a
    normal recurring nature as considered necessary for a fair presentation
    of the financial position of the Company as of June 30, 1999 and the
    results of the Company's operations and its cash flows for the three and
    six month period ended June 30, 1999 and 1998. This report on Form 10-Q
    should be read in conjunction with the Company's audited consolidated
    financial statements and related notes included in the Company's Annual
    Report on Form 10-K for the year ended December 31, 1998.

2.  LICENSE AGREEMENT

    On December 22, 1997, the Company paid $7.5 million for an exclusive
    licensing agreement to market and sell database products to the
    high-tech, telecommunications, cable and utility industries. In
    conjunction with the agreement the Company pays the licensor royalties
    and fees on revenue from the sale of data and services.

    The contract provides for annual target minimum payments. Royalties and
    service fees for the database marketing products were sufficient to
    satisfy the prorated annual target minimum payments under this agreement.

    Of the total license fee of $7.5 million, $5 million is refundable under
    certain conditions. Should the license be canceled by the Company, or
    canceled due to the acquisition by the Company of a competitor of the
    licensor or to the acquisition of the Company by a competitor of the
    licensor, or under certain other conditions, the refundable $5 million
    portion may not be recoverable by the Company.

3.  ACQUISITION OF ASSETS/ RELATED PARTY TRANSACTION

    Effective January 1, 1998, the Company purchased certain assets of
    Information Technology Forum, Inc. ("ITF") a company wholly owned by
    Charles W. Stryker, who was a Director of the

                                      10

<PAGE>

INTELLIQUEST INFORMATION GROUP, INC.
NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS


    Company at the time of the acquisition. The assets were purchased with cash
    and stock and the transaction was accounted for under the purchase
    method. The assets purchased were recorded at fair value at the time of
    purchase. The excess of the purchase price over the fair value of amounts
    assigned to the net tangible assets purchased has been assigned to
    goodwill in the amount of approximately $831,000, as reported in the
    Company's Annual Report on Form 10-K for the period. As the operations of
    ITF are immaterial to the Company as a whole, pro forma financial
    statements are not disclosed.

4.  STOCK REPURCHASE PROGRAM

    In January 1998, the Board of Directors approved the repurchase of up to
    850,000 shares of the Company's common stock. As of June 30, 1999, 720,000
    shares have been repurchased.

5.  SEGMENT INFORMATION

    The Company is organized on the basis of products and services provided.
    The table below presents information about reported segments for the
    three months ended June 30, 1999 and 1998 (in thousands):

<TABLE>
<CAPTION>
                                             Research                 IQ2.net
                                             --------                 -------
                                         1999       1998          1999       1998
                                         ----       ----          ----       ----
         <S>                           <C>        <C>           <C>        <C>
         Revenues                      $ 4,953    $ 5,230       $ 4,349    $ 4,757
                                       ------------------       ------------------
         EBIT                          $(1,432)   $(1,119)      $  (755)   $    79
                                       ==================       ==================
</TABLE>

              A reconciliation of total segment revenues to total consolidated
         revenues and of total segment EBIT to total consolidated operating
         loss, for the three months ended June 30, 1999 and 1998 is as follows
         (in thousands):

<TABLE>
<CAPTION>
                                                        1999        1998
                                                        ----        ----
         <S>                                          <C>          <C>
         REVENUES
              Total segment revenues                  $ 9,301      $ 9,987
              Other reconciling items                     ---          ---
                                                      --------------------
              Consolidated revenues                   $ 9,301      $ 9,987
                                                      ====================

         EBIT
              Total EBIT for reportable segments      $(2,187)     $(1,040)
              Reconciling items:
                 Other                                    ---          ---
                                                      --------------------
            Operating  loss                            (2,187)      (1,040)

            Other income, net                             249          360
                                                      --------------------
             Loss before tax benefit                  $(1,938)     $  (680)
                                                      ====================
</TABLE>


                                      11

<PAGE>

         The table below presents information about reported segments for
         the six months ended June 30, 1999 and 1998 (in thousands):


<TABLE>
<CAPTION>
                                             Research                  IQ2.net
                                             --------                  -------
                                          1999       1998          1999       1998
                                          ----       ----          ----       ----
         <S>                           <C>        <C>           <C>        <C>
         Revenues                      $ 10,987   $ 10,921      $  9,295   $  9,025

                                       -------------------      -------------------
         EBIT                          $ (2,003)  $ (1,917)     $ (1,056)  $ (1,419)
                                       ===================      ===================
</TABLE>

                  A reconciliation of total segment revenues to total
         consolidated revenues and of total segment EBIT to total consolidated
         operating loss, for the six months ended June 30, 1999 and 1998 is as
         follows (in thousands):

<TABLE>
<CAPTION>
                                                        1999        1998
                                                        ----        ----
         <S>                                          <C>          <C>
         REVENUES
              Total segment revenues                  $ 20,282     $ 19,946
              Other reconciling items                      ---          ---
                                                      ---------------------
              Consolidated revenues                   $ 20,282     $ 19,946
                                                      =====================

         EBIT
              Total EBIT for reportable segments      $ (3,059)    $ (3,336)
              Reconciling items:
                  Write down of capitalized software
                   Not attributable to defined segment     ---         (916)
                   Unsuccessful launch of new segment      ---         (805)
               Charges for unsuccessful launch of
                 National sales force                      ---         (496)
                 Other                                     ---         (158)
                                                      ---------------------
            Operating loss                              (3,059)      (5,711)
            Other income, net
                                                           516          768
                                                      ---------------------
             Loss before tax benefit                  $ (2,543)    $ (4,943)
                                                      =====================
</TABLE>


         EBIT is net income before interest and taxes. EBIT is a financial
         measure commonly used as an indicator of operating performance and
         should not be construed as an alternative to net income as determined
         in accordance with generally accepted accounting principles.

         EBIT for IQ2.net in 1998 includes a one-time write off of capitalized
         internally developed software of $580,000.

6.  BARTER REVENUE RECOGNITION

During the first quarter of 1999, the Company entered into six barter
agreements with Internet search engine companies. These agreements allow
IntelliQuest access to Internet banner impressions for soliciting marketing
information responses; in return, the Internet companies receive
product-marketing


                                      12

<PAGE>

INTELLIQUEST INFORMATION GROUP, INC.
NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS


    data from this information. These transactions had associated recognized
    revenue of $231,500 and direct expenses of $231,500, resulting in no
    effect on results of operations. These types of transactions are common
    in this industry. The Company has participated in these types of
    transactions in the past, but the associated revenues and expenses were
    immaterial.

7.  SUBSEQUENT EVENTS

    SALE OF IQ2.NET

    On July 22, 1999 Naviant Technology Solutions, Inc. and IntelliQuest
    Information Group, Inc. signed an agreement to sell the IQ2.net division,
    which includes all of the capital stock of IQ2.net and certain other
    related assets. The purchase price is $46.5 million, of which $2 million
    will be held in escrow pending verification of the "Net Asset Value",
    which must be valued between $11.5 million and $13.0 million. Even though
    the Company expects to close this transaction before the end of the third
    quarter, the transaction is subject to a number of conditions, some of
    which are beyond its control. There is no certainty that a transaction
    will result from this agreement.

    INTELLIQUEST, INC. CASH MERGER

    On August 12, 1999, the Company entered into a definitive agreement with
    Kantar Media Research, Inc., a subsidiary of WPP, Inc., pursuant to
    which, and subject to certain conditions, Kantar will acquire the Company
    in a cash merger transaction for an aggregate cash price of $42.5
    million, plus an amount equal to the Company's cash on hand at closing.
    This amount will be subject to adjustment up or down based on
    IntelliQuest's meeting certain financial targets and maintaining a
    certain level of working capital. Principal conditions precedent to such
    acquisition include approval of the acquisition by the Company's
    shareholders, regulatory approvals, and the completion of the sale of the
    Company's IQ2.net, Inc. operations to Naviant Technology Solutions, Inc.
    Although the Company expects to close the merger in the fourth quarter of
    this year, its completion is subject to several conditions beyond its
    control. There is no certainty that a transaction will result from this
    agreement.


                                      13
<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS.

         THE FOLLOWING MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS CONTAINS TREND ANALYSIS AND OTHER
FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES. SUCH
FORWARD-LOOKING STATEMENTS INCLUDE, BUT ARE NOT LIMITED TO, THE COMPANY'S
EXPECTATIONS REGARDING ITS FUTURE FINANCIAL CONDITION AND OPERATING RESULTS,
PRODUCT DEVELOPMENT, BUSINESS AND GROWTH STRATEGY, CONTEMPLATED DISPOSITIONS,
MARKET CONDITIONS AND COMPETITIVE ENVIRONMENT. THE COMPANY'S ACTUAL RESULTS
COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN THE FORWARD-LOOKING
STATEMENTS AS A RESULT OF CERTAIN FACTORS, INCLUDING, BUT NOT LIMITED TO RISKS
ASSOCIATED WITH DATABASE MARKETING INFORMATION SERVICES, RELIANCE ON KEY
CUSTOMERS/TECHNOLOGY INDUSTRY CONSOLIDATION; DEPENDENCE ON SUBSCRIPTION AND
CONTRACT RENEWALS; FLUCTUATIONS IN OPERATING RESULTS/SEASONALITY; MANAGEMENT
OF GROWTH/POSSIBLE ACQUISITIONS; COMPETITION; DEPENDENCE ON KEY PERSONNEL;
DEVELOPMENT OF DIRECT SALES FORCE; RAPID TECHNOLOGICAL CHANGE AND NEW PRODUCT
INTRODUCTION; DATA COLLECTION RISKS; RISKS RELATED TO CIMS; HISTORY OF NET
LOSSES/UNCERTAIN PROFITABILITY; LIMITED PROTECTION OF PROPRIETARY SYSTEMS,
SOFTWARE AND PROCEDURES; THE COMPANY'S PURSUIT OF STRATEGIC ALLIANCES; AND
RISKS ASSOCIATED WITH INTERNATIONAL OPERATIONS.

OVERVIEW

         IntelliQuest is a leading provider of information, technologies, and
analysis services that are designed to improve the marketing performance of
technology companies. IntelliQuest supplies customers with timely, objective,
accurate and cost-effective information about technology markets, customers
and products on both a subscription basis and a proprietary project basis. The
Company uses its proprietary databases, software and subscription-based
strategic consulting services to help technology companies track product
performance and customer satisfaction, measure advertising effectiveness,
assess brand strength and competitive position, determine price sensitivity,
and evaluate new products, markets or other business opportunities. The
Company licenses custom proprietary software applications and associated
services to technology manufacturers for customer registration. In December
1997, the Company entered into an exclusive licensing agreement to market and
sell database products to the high-tech, telecommunications, cable and utility
industries.

         The Company's continuous services are composed of renewable
subscription-based products, renewable proprietary products, customer
information products sold under contract, and recurring conferences. The
Company's renewable subscription-based product revenues are derived
substantially from four product families: IntelliTrack IQ, World Wide Internet
Tracking Study ("WWITS"), the Computer Industry Media Study ("CIMS"), and Zona
Advisory Services. The Company's renewable proprietary product revenues
typically consist of revenues from proprietary recurring tracking studies,
panel projects, "value-add" proprietary services, and customer information
products. Revenues from the customer information products are derived from a
variety of sources, including proprietary customer registration products,
proprietary customer satisfaction products and database marketing services.
Renewable customer information revenues include data medium sales, processing
fees and reporting fees. The Company's other services are composed of
non-recurring proprietary research, non-recurring conferences and database
marketing services sold to clients where an ongoing contractual agreement does
not exist.

                                       14
<PAGE>

         Renewable subscription products, except for CIMS, are furnished
pursuant to contracts that are generally renewable annually, and revenue is
amortized pro rata over the contract terms. Substantially all CIMS revenues
and related costs are deferred and recognized upon delivery of the final
study, which typically occurs in the third quarter. Renewable proprietary and
panel products are furnished pursuant to contracts that are generally
renewable annually. Revenues for renewable proprietary and panel products are
recognized on a percentage of completion basis. Customer information products
are recognized based on actual units' shipped/processed. Revenue for
conferences is recognized in the period in which the conference takes place.

         The Company's exposure to foreign currency rate fluctuations has been
relatively low. First, the Company generally requires payment from its
customers in U.S. dollars. Second, the Company controls vendor related foreign
currency risk both through contractual clauses requiring clients to reimburse
the Company for any material losses on contracts caused by exchange rate
fluctuations and by locking in forward currency contracts. The Company's
objective in managing the exposure to foreign currency fluctuations is to
reduce earnings and cash flow volatility associated with foreign exchange rate
changes. Accordingly, the Company utilizes foreign currency option contracts
and forward contracts to hedge a portion of its exposure on anticipated
transactions and firm commitment transactions. The currency hedged is the
British pound. The Company monitors its foreign exchange exposures to ensure
the overall effectiveness of its foreign currency hedge positions. However,
there can be no assurance the Company's foreign currency hedging activities
will substantially reduce the impact of fluctuations in currency exchange
rates on its results of operations and financial position. As of June 30,
1999, there were no outstanding forward contracts in place.

RESULTS OF OPERATIONS

         TOTAL REVENUES. Total revenues decreased from $10.0 million to $9.3
million for the quarters ended June 30, 1998 and 1999, respectively, and
increased from $19.9 million to $20.3 million for the six months ended June
30, 1998 and 1999. This decline represents a 6.9% decrease for the three-month
period ended June 30, 1999 from the comparable 1998 period and an increase of
1.7% for the six months ended June 30, 1998 and 1999 respectively.

         Revenues from continuous services decreased 9.1% from $8.5 million to
$7.7 million for the quarters ended June 30, 1998 and 1999, respectively, and
2.9% from $16.7 million to $16.2 million for the six months ended June 30,
1998 and 1999. This was due to shifts in the product lines and divisional
sales mix. Other revenue increased 5.2% to $1.6 million for the three months
ended June 30, 1999 from $1.5 million for first quarter of 1998 and 25.1% from
$3.3 million to $4.1 million for the six months ended June 30, 1998 and 1999
respectively.

         Revenues attributable to international market research decreased
18.1% from $2.2 million to $1.8 million for the quarters ended June 30, 1998
and 1999, respectively, and increased 24.3% from $3.7 million to $4.6 million
for the six months ended June 30, 1998 and 1999 respectively. This was due to
increased projects associated with our current customer base.

         COSTS OF REVENUES. Costs of revenues are primarily composed of data
collection, labor charges, database marketing service charges, royalties,
telecommunications charges and other costs directly attributable to products
or projects. Costs of revenues remained constant at $5.1 million for the
quarters ended June 30, 1998 and 1999, respectively. Costs of revenues
increased as a percentage of total revenues from 51% to 55% for the quarters
ended June 30, 1998 and 1999, respectively, and decreased

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<PAGE>

1.1% from $10.9 million to $10.8 million for the six months ended June 30,
1998 and 1999 respectively. The increase was a result of lower sales while
maintaining the structure needed for higher growth.

         SALES, GENERAL AND ADMINISTRATIVE EXPENSES. Sales, general and
administrative expenses consist primarily of personnel and other costs
associated with sales, marketing, administration, finance, information
systems, human resources and general management. Sales, general and
administrative expenses increased 12.1% from $4.9 million to $5.5 million for
the quarters ended June 30, 1998 and 1999, respectively, and decreased from
$11.1 million to $10.9 million for the six months ended June 30, 1998 and
1999. As a percentage of total revenues, sales, general and administrative
expenses increased to 59.6% for the second quarter of 1999 from 49.5% for the
second quarter of 1998 and decreased from 55.5% to 53.8% for the six months
ended June 30, 1998 and 1999 respectively. This increase is due primarily to
increased salaries and benefits resulting from under utilization of the direct
labor force in which non-productive time is charged to S,G&A.

         PRODUCT DEVELOPMENT EXPENSES. Product development expenses include
costs incurred to develop or design new products, services or processes and
significantly enhance existing products, services, and processes. Product
development expenses were $678,000 and $464,000 for the three months ended
June 30, 1998 and 1999, respectively, and decreased 71.4% from $3.1 million to
$874,000 for the six months ended June 30, 1998 and 1999 respectively. This
decrease was a result of a one-time charge in 1998 for internally developed
software that was written off. As a percentage of total revenues, product
development expenses represented 6.8% and 4.9% for the second quarters of 1998
and 1999, respectively, and 15.3% to 4.3% for the six months ended June 30,
1998 and 1999 respectively. The decrease in 1999 is primarily related to the
reorganization of the Research product development team and IQ2.net's decision
to outsource the development of a key product.

         DEPRECIATION AND AMORTIZATION. Depreciation and amortization
increased 40.8% from $289,000 to $407,000 for the quarters ended June 30, 1998
and 1999, respectively, and 22.7% from 618,000 to 758,000 for the six months
ended, June 30, 1998 and 1999 respectively. The increase is primarily due to
the construction of a new Data Collection Center in Austin and the upgrade of
computer systems for Y2K compliance.

         INCOME TAXES. Benefit for income taxes was 48.7% of income before
income taxes for the quarter ended June 30, 1999 and 50.3% for the six months
ended June 30, 1999. This rate is higher than the Company's combined federal
and state income tax rates due to significant interest income derived from in
tax-free investments, as a percentage of loss before taxes. As a percentage of
operating income before investment income the rate is 38.3%, as calculated
during 1998, which approximates the Company's effective tax rate.

LIQUIDITY AND CAPITAL RESOURCES

          As of June 30, 1999, the Company had cash of $1.9 million and
short-term investments of $27.6 million and working capital of $40.7 million.

         During the six months ended June 30, 1999, the Company used $3.3
million for operating activities versus $4.8 million during the same period in
the prior year. This decrease in cash flow used for operations was primarily due
to the ability to collect accounts receivable and monitor the use of cash for
other activities. Billed amounts are recorded as deferred revenues on the
Company's financial statements and are recognized as income when earned. As of
June 30, 1998 and 1999, the Company had $2.1 million and $3.3 million,
respectively, of deferred revenues. In addition, when work is performed in
advance of billing,

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<PAGE>

the Company will record this work as unbilled revenue. As of June 30, 1998 and
1999, the Company had $3.5 million and $5.4 million of unbilled revenues,
respectively. Substantially all deferred and unbilled revenues will be earned
and billed, respectively, within 12 months of the respective period ends.

         The Company generated net cash from investing activities of $4.3
million and had net outflows of $629,000 for the six months ended June 30,
1998 and 1999, respectively. Investments in short-term securities did generate
cash flow of $183,000 in 1999, while purchases of equipment/leasehold
improvements and other investing activities used $812,000.

          The Company generated cash from financing activities of $54,000 and
$190,000 for the six months ended, June 30, 1998 and 1999, respectively.

         The Company believes that the cash flows from operations, together
with existing cash balances, short term investments and the line of credit,
will be sufficient to meet its working capital and capital expenditure
requirements for at least the next 12 months. Beyond that time, if cash flows
from operations and available borrowing from the line of credit are not
sufficient to satisfy its financing needs, the Company may seek additional
funding through the sale of its securities, including equity securities. There
can be no assurance that such funding can be obtained on favorable terms, if
at all.

YEAR 2000 COMPLIANCE

              The Year 2000 issue is a result of computer programs that were
written using two digits rather than four to define the applicable year. For
example, computer programs that have time-sensitive software may recognize a
date using 00 as the year 1900 rather than the year 2000. To the extent that
the Company's software applications contain operating instructions that are
unable to interpret appropriately the upcoming calendar year 2000 and beyond,
some level of modification or replacement of such applications will be
necessary to avoid system failures and the temporary inability to process
transactions or engage in other normal business activities.

     Management has implemented a company-wide program to assess the computer
systems and applications for the year 2000. A team was established in 1998,
headed by the Company's chief operating officer, to coordinate the Company's
Year 2000 compliance efforts. The Year 2000 team is staffed with
representatives of the Company's management information group and the business
units. Consultants and legal counsel are being leveraged as needed. The chief
operating officer reports regularly on the status of the Year 2000 project to
the Company's Board of Directors.

This project has followed a systematic approach that consists of the following
tasks:

- created awareness among staff and management regarding the issues and the
  project;
- ensured that executive management and the board of directors were actively
  involved in the project;
- inventoried hardware, software and other systems as well as vendors,
  suppliers, and clients;
- assessed the risk and prioritized those systems most critical to business
  functioning;
- took corrective action by retiring, upgrading and/or remediating hardware,
  software and other equipment;
- developed and implemented action plans and testing strategies;
- contingency planning.

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<PAGE>

The project focus has not been limited to our business. We have requested
that critical vendors supply us with their Year 2000 readiness statements so
that we have sufficient time to install upgrades and complete testing where
appropriate. We have been working with our major suppliers and customers to
assess their Year 2000 readiness. The goal of these efforts is to ensure that
the Year 2000 issue will not impact our ability to provide services.

We believe IntelliQuest has taken appropriate measures to make our "mission
critical" systems Year 2000 Ready in accordance with our criteria. "Year 2000
Ready" means that the system will not fail because of problems handling dates
associated with the year change from December 31, 1999 to January 1, 2000,
including leap year calculations, provided that all other systems (for
example, hardware, software and firmware) used with the system, properly
exchange accurate date data with it. We are also putting in place certain
contingency plans to address potential problems caused by the Year 2000 date
change. Based on our test results of mission critical systems, we do not
anticipate problems that would cause disruption of normal business functions.
In addition, our review of vendor and supplier readiness has revealed minimal
impact to our ongoing operation. In the event that issues outside of our
control occur, we will make all reasonable efforts to minimize the impact on
our services.

     The Company expects to incur costs of approximately $150,000 to $250,000
through 1999 for consulting, administration, hardware, software, and other
expenses associated with Year 2000 compliance. This quarter, the Company has
incurred approximately $41,000 related to the correction and testing phases
of the Year 2000 project. These charges are reported as a component of
selling, general and administrative expenses. The Company plans to expense
maintenance costs as incurred, while costs of updated software and hardware
will be amortized over the respective lives of the assets. The total cost of
the project is being funded through operating cash flows.

     The Company does rely on third-party providers for key services such as
telecommunications and database marketing services. Interruption of these
services could, in management's view, have a material impact on the
operations of the Company. Efforts have begun to evaluate the readiness of
these critical suppliers. Management believes that, should the Company or
other third parties, with whom the Company has a significant business
relationship, have a Year 2000-related systems failure, the most significant
impact would likely be the inability to deliver products in a timely fashion
to its clients, to receive certain products from vendors, or to process
electronically certain internal database programs. The impact could be
material to the Company's liquidity or results of operations.

     As part of the Year 2000 compliance effort, the team will be
establishing and implementing a contingency plan to provide for viable
alternatives to ensure that the Company's core business operations are able
to continue in the event of a Year 2000-related systems failure.

STOCK REPURCHASE PROGRAM

         In January 1998, the Board of Directors approved the repurchase of
up to 850,000 shares of the Company's outstanding common stock. As of the
date of this filing there were 720,000 shares repurchased under the plan.

SALE OF IQ2.NET

         On July 22, 1999 Naviant Technology Solutions, Inc. and IntelliQuest
Information Group, Inc. signed an agreement to sell the IQ2.net division,
which includes all of the capital stock of IQ2.net and

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<PAGE>

certain other related assets. The purchase price is $46.5 million, of which
$2 million will be held in escrow pending verification of the "Net Asset
Value", which must be valued between $11.5 million and $13.0 million. Even
though the Company expects to close this transaction before the end of the
third quarter, the transaction is subject to a number of conditions, some of
which are beyond its control. There is no certainty that a transaction will
result from this agreement.

INTELLIQUEST, INC. CASH MERGER

         On August 12, 1999 , the Company entered into a definitive agreement
with Kantar Media Research, Inc., a subsidiary of WPP, Inc., pursuant to
which, and subject to certain conditions, Kantar will acquire the Company in
a cash merger transaction for an aggregate cash price of $42.5 million, plus
an amount equal to the Company's cash on hand at closing. This amount will be
subject to adjustment up or down based on IntelliQuest's meeting certain
financial targets and maintaining a certain level of working capital.
Principal conditions precedent to such acquisition include approval of the
acquisition by the Company's shareholders, regulatory approvals, and the
completion of the sale of the Company's IQ2.net, Inc. operations to Naviant
Technology Solutions, Inc. Although the Company expects to close the merger
in the fourth quarter of this year, its completion is subject to several
conditions beyond its control. There is no certainty that a transaction will
result from this agreement.

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<PAGE>

PART II. OTHER INFORMATION
Item 1.  Legal Proceedings
         None.

Item 2.  Changes in Securities
         In connection with the acquisition by the Company of certain assets of
         Information Technology Forum, Inc. ("ITF") in January 1998, the Company
         issued 67,532 shares of its common stock, and paid $150,000 to ITF in
         exchange for assets valued at $883,000 including cash accounts of
         $12,000. No underwriters were used in connection with the issuance.
         With respect to the issuance, the Company relied on the exemption from
         registration afforded by Section 4(2) of the Securities Act of 1933, as
         amended.

Item 3.  Defaults Upon Senior Securities
         None.

Item 4.  Submission of Matters to a Vote of Security Holders
         None.

Item 5.  Other Information
         None

Item 6.  Exhibits and Reports on Form 8-K
         (a) Exhibits
             2     IQ2.net Asset Purchase Agreement
             11.1  Statement Regarding Computation of Net Income Per Share
             27    Financial Data Schedule
         (b) Reports on Form 8-K
             None.

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<PAGE>

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused the report to be signed on its behalf by the
undersigned thereunto duly authorized.

DATED August 15, 1999
                                       IntelliQuest Information Group, Inc.
                                       (Registrant)


                                    By: /s/ Francis S. Webster  III
                                       --------------------------------------
                                       Francis S. Webster III
                                       Chief Financial Officer


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