AMENDED AND RESTATED
FIFTH 

AMENDMENT TO THE ASSET PURCHASE AGREEMENT


 


This Fifth Amendment
(the “Amendment”) entered into on March 14, 2014 and effective as of December 24, 2013, to the Asset Purchase
Agreement dated as of May 19, 2011, as previously amended on July 28, 2011, September 15, 2011, September 21, 2011 and September
29, 2011 and December 24, 2013 (the “Agreement”) is being entered into by and among XCel Brands, Inc., a Delaware
corporation (“XCel”), IM Brands, LLC, a Delaware limited liability company (“IMB” and, together
with XCel, the “Buyers”), IM Ready-Made, LLC, a New York limited liability company (“IM”
or “Seller”), Isaac Mizrahi, an individual (“Mizrahi”), and Marisa Gardini, an individual
(“MG” and together with Mizrahi, the “Individuals”). The Seller and Buyers are referred to
herein each individually as a “Party,” and collectively as the “Parties”. Any capitalized
terms utilized but not defined herein shall have the meaning ascribed to such terms as set forth in the Agreement.


 


WHEREAS, the Parties
and the Individuals have entered into the Agreement and in connection therewith, the Parties and the Individuals desire to make
certain amendments to the Agreement and agree as otherwise set forth herein.


 


NOW, THEREFORE, in
consideration of the foregoing and the mutual covenants contained herein, and for such other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the Parties and the Individuals, intending to be legally bound, hereby
agree as follows:


 


1.                 
The Seller and the Individuals acknowledge and agree that (a) the criteria set forth in Section 3.4(a) of the Agreement
for the issuance of Earn-Out Shares in respect of the First Royalty Target Period were not satisfied, (b) notwithstanding anything
to the contrary contained in Section 3.4(a) of the Agreement, no Earn-Out Shares may or shall be issued at any time in respect
of the Second Royalty Target Period and the Third Royalty Target Period (such periods collectively with the First Royalty Target
Period, the “Applicable Earn-Out Periods”), regardless of whether the criteria for the issuance set forth therein
are or shall in the future otherwise be satisfied and (c) the Buyers have fully performed in a timely manner all of their obligations
under the Agreement through and including the date of this Amendment.


 


2.                 
Release and Acknowledgments.


 


(a)               
Effective as of the date of this Amendment, each of the Seller and the Individuals for themselves and for their past and
present agents, officers, directors, employees, attorneys, shareholders, parents, subsidiaries, and each of their affiliated legal
or business entities, insurers, successors and assigns, both individually and in their representative capacities (jointly and severally,
the “Seller Releasing Parties”) hereby, jointly and severally, release and discharge the Buyers, and each of
their affiliates, subsidiaries, officers, directors, stockholders, employees, agents, attorneys, accountants and other advisors,
and the heirs, executors and administrators, if applicable, and the predecessors, successors or assigns of each of the foregoing
(collectively the “Buyer Released Parties”) from all actions, causes of action, suits, debts, dues, sums of
money, accounts, reckonings, bonds, bills, specialties, covenants, contracts, controversies, agreements, promises, variances, trespasses,
damages, judgments, extents, executions, claims, and demands whatsoever, in law or equity, ever had, now have or hereafter can,
shall or may have, for, upon, or by reason of any matter, cause or thing whatsoever arising out of or relating to (i) any of the
Buyer’s obligations under the Agreement through and including the date hereof and (ii) the Buyer’s obligations with
respect to any consideration or other matters under the Agreement in respect of the issuance of any Earn-Out Shares for any of
the Applicable Earn-Out Periods. 


 



    	 



    	 



    




(b)              
Each of the Buyers represents and warrants to the Seller and the Individuals that it has no actual knowledge of any facts
or circumstances that could provide the basis for any claim against the Seller or the Individuals under the Agreement. For purposes
of this Section 2(b) the term “actual knowledge” means the actual knowledge of the executive officers of XCel, other
than IM and MG.


 


3.                 
The Parties and the Individuals acknowledge and agree that, without limiting the generality of the foregoing, the only Earn-Out
Shares which may hereafter be issuable and payable under the Agreement are those which the Seller may be entitled to receive in
respect of the Fourth Royalty Target Period if, but only if, the criteria set forth in Section 3.4(a) of the Agreement relating
thereto are satisfied.  In the event the criteria set forth therein for the Fourth Royalty Target Period are not satisfied,
the Seller and the Individuals acknowledge and agree that no compensation or other payments shall otherwise be due and payable
in lieu of any Earn-Out Shares not earned.


 


4.                 
The Seller and the Individuals acknowledge and agree that the Buyers have used their best efforts through the date hereof
to increase XCel’s royalty revenues. The Sellers and the Individuals hereby covenant, to the maximum extent permitted by
applicable law, not to sue or assert a claim against the Buyers or any other Released Parties in connection with any failure of
XCel to satisfy the criteria for the issuance of Earn-Out Shares in any of the Applicable Earn-Out Periods, as the case may be,
in the absence of fraud or willful misconduct.


 


5.                 
As partial consideration for the execution of this Amendment (i) on December 24, 2013 (x) the original promissory note in
the principal amount of $7,377,432 was issued by XCel to IM (the “Original Note”) was amended and restated in
its entirety as set forth on Exhibit A attached hereto (the “Amended Note”), with the Original Note surrendered
to XCel in exchange for the issuance of the Amended Note to the Seller, and (y) the Buyers, the Seller and the Individuals executed
the Amended and Restated Voting Agreement as set forth as Exhibit B hereto and (ii) Xcel shall pay $315,000 to IM, by wire
transfer of immediately available funds, on the date of this Amendment. The Seller and the Individuals acknowledge that on September
27, 2013, Xcel prepaid $500,000 principal amount of the Original Note in anticipation and consideration of the execution of this
Amendment.


 


6.                 
Seller agrees that the Buyers shall not be required to obtain or deliver the Earn-Out Reconciliation for the Royalty Target
Period ending December 31, 2013 or the Royalty Target Period ending December 31, 2014 or provide supporting documentation of the
determination of Net Royalty Income for the Royalty Target Period for such periods as set forth in Section 3.4(b). As of the date
hereof, the Buyers believe that the respective criteria for the issuance of Earn-Out Shares in the Second Royalty Target Period
will not be satisfied.


 


7.                 
If, and upon such time as Xcel’s common stock has been approved for listing or quotation on the NASDAQ Stock Market,
the New York Stock Exchange or the NYSE MKT (or any successor to any of such markets or exchanges), Section 7.16 of the Agreement
shall be deleted in its entirety and replaced with the following:


 



    	 



    	 



    




“For so long as Seller and
its Affiliates beneficially own at least 5% of the outstanding common stock of Public XCel and neither Mizrahi nor Gardini serves
as a member of the Board, Seller shall have the right to designate, in writing, an individual to attend meetings of the Board as
an observer (the “Observer”). The Observer shall be required to execute a non-disclosure agreement with the Company
prior to attending meetings, to the extent the Observer is not, at such time, party to a non-disclosure or confidentiality agreement
with the Company. Notwithstanding the foregoing, the Company may exclude the Observer from portions of any meeting for which the
Board determines in good faith the Observer and the Company have a conflict of interest.”


 


For purposes of clarity,
in the event that Section 7.16 of the Agreement is amended in accordance with this Section 7, if requested by the Board in its
reasonable discretion and upon the affirmative vote of a majority of the members (other than Gardini) of the Board after consultation
with Gardini, Gardini shall resign effective immediately upon commencement of such listing or quotation of the Company’s
common stock.


 


8.                 
On January 1, 2014, XCel executed and delivered the Restricted Stock Agreements set forth as Exhibit C hereto.


 


9.                 
Except as modified by this Amendment, all of the terms of the Agreement (other than the Fifth Amendment to the Asset Purchase
Agreement dated as of December 24, 2013, which is superseded by this Amendment) shall remain unchanged and in full force and effect,
and shall be the valid and binding agreement of the Parties and the Individuals in accordance with its terms. From and after the
date hereof, any reference to the Agreement shall mean the Agreement as modified by this Amendment.


 


10.             
This Amendment is made under, and shall be construed and enforced in accordance with, the laws of the State of New York,
applicable to agreements made and to be performed solely therein, without giving effect to principles of conflicts of law. In any
action between or among any of the parties, whether arising out of this Amendment, any of the agreements contemplated hereby or
otherwise, (a) each of the parties irrevocably consents to the exclusive jurisdiction and venue of the federal and state courts
located in New York, New York, (b) if any such action is commenced in a state court, then, subject to applicable law, no party
shall object to the removal of such action to any federal court located in New York, New York, (c) each of the parties irrevocably
waives the right to trial by jury, (d) each of the parties irrevocably agrees to designate a service company located in the United
States as its agent for service of process and consents to service of process by first class certified mail, return receipt requested,
postage prepaid, to the address at which such party is located, and (e) the prevailing parties shall be entitled to recover their
reasonable attorneys’ fees, costs and disbursements from the other parties (in addition to any other relief to which the
prevailing parties may be entitled).


 


11.             
This Amendment may be executed in two or more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same agreement. Any counterpart may be executed by facsimile signature and such facsimile
signature shall be deemed an original.


 


[Signature page follows]


 



    	 



    	 



    


IN WITNESS WHEREOF, the parties hereto,
by their officers thereunto duly authorized, have executed this Amendment as of the day and year first written above.


 


 








	 	XCEL BRANDS, INC.
	 	 	 
	 	By:	/s/ Robert W. D’Loren
	 	Name:	 Robert W. D’Loren
	 	Title:	Chief Executive Officer
	 	 	 
	 	 	 
	 	IM BRANDS, LLC
	 	 
	 	By: XCel Brands, Inc., its Managing Member
	 	 
	 	By:	/s/ Robert W. D’Loren
	 	Name:	 Robert W. D’Loren
	 	Title:	Chief Executive Officer
	 	 	 
	 	IM READY-MADE, LLC
	 	 	 
	 	By:	/s/ Marisa Gardini
	 	Name:	Marisa Gardini
	 	Title:	Partner
	 	 	 
	 	/s/ Isaac Mizrahi
	 	Isaac Mizrahi
	 	 	 
	 	 	 
	 	/s/ Marisa Gardini
	 	Marisa Gardini