UNITED STATES SECURITIES AND EXCHANGE
COMMISSION

WASHINGTON, D.C. 20549










FORM 20-F/A

(Amendment No. 1)












| |  ̈ | REGISTRATION
STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934
| | - | ----------------------------------------------------------------------------------------------

OR

| | x | ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
| | - | ------------------------------------------------------------------------------------

For the fiscal year ended December 31,
2015

OR

| |  ̈ | TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
| | - | ----------------------------------------------------------------------------------------

OR

| |  ̈ | SHELL
COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
| | - | -------------------------------------------------------------------------------------------

Commission
file number: 001-37385






Baozun Inc.

(Exact name of Registrant as specified
in its charter)






N/A

(Translation of Registrant’s name
into English)



Cayman Islands

(Jurisdiction of incorporation or organization)

Building No. H, No. 1188 Wanrong Road

Zhabei District, Shanghai 200436

The People’s Republic of China

(Address of principal executive offices)



Beck Zhaoming Chen

Chief Financial Officer

Building No. H, No. 1188 Wanrong Road

Zhabei District, Shanghai 200436

The People’s Republic of China

Telephone: +86 21 6095-6000

(Name, Telephone, E-mail and/or Facsimile
Number and Address of Company Contact Person)

Securities registered or to be registered
pursuant to Section 12(b) of the Act.



|Title of each class                                                                                       | Name of each exchange on which registered                            
|--------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------
|American Depositary Shares, each representing threeClass A Ordinary Shares, par value US$0.0001 per share | The NASDAQ Stock Market LLC
        (The NASDAQ Global Select Market)
|                                                                                                          |                                                                      
|Class A Ordinary Shares, par value US$0.0001 per share*                                                   | The NASDAQ Stock Market LLC
        (The NASDAQ Global Select Market)



* Not for trading, but only in connection
with the listing on the NASDAQ Global Select Market of the American depositary shares.



Securities registered or to be registered
pursuant to Section 12(g) of the Act.

None

Securities for which there is a reporting
obligation pursuant to Section 15(d) of the Act.

None








Indicate the number of outstanding
shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.



As of December 31, 2015, there were 151,471,369
ordinary shares outstanding, par value $0.0001 per share, being the sum of 138,170,631 Class A ordinary shares and 13,300,738 Class
B ordinary shares.



Indicate by check mark if the registrant is
a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  ̈ Yes
x No



If this report is an annual or transition
report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15 (d) of the Securities
Exchange Act of 1934.  ̈ Yes x No



Indicate by check mark whether the registrant
(1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. x Yes  ̈
No



Indicate by check mark whether the registrant
has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted
and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files).  ̈ Yes  ̈
No



Indicate by check mark whether the registrant
is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and
large accelerated filer” in Rule 12b-2 of the Exchange Act.



Large accelerated filer  ̈
Accelerated filer  ̈ Non-accelerated filer x

Indicate by check mark which basis of accounting
the registrant has used to prepare the financial statements included in this filing:



|U.S. GAAPx |  | International Financial Reporting
        Standards as issued by the International
        Accounting
        Standards Board ̈ | Other ̈
|---------- |  | ------------------------------------------------------------------------------------------------------------------------------ | ------



If “Other” has been checked in
response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.

Item 17  ̈
Item 18  ̈



If
this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act). ̈YesxNo



(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PAST FIVE YEARS)



Indicate by check mark whether the registrant
has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934
subsequent to the distribution of securities under a plan confirmed by a court.  ̈
Yes  ̈ No











TABLE OF CONTENTS





|EXPLANATORY NOTE              | 3
|----------------------------- | -
|PART III                      | 4
|Item 18. FINANCIAL STATEMENTS | 4
|Item 19. EXHIBITS             | 4
|SIGNATURES                    | 6
|EX-12.1                       |  
|EX-12.2                       |  
|EX-13.1                       |  
|EX-13.2                       |  
|EX-15.3                       |  
|EX-15.4                       |  





2









EXPLANATORY NOTE



This Amendment No. 1 on Form 20-F/A (“Amendment
No. 1”) to the Annual Report on Form 20-F of Baozun Inc. (the “Company”) for the fiscal year ended December 31,
2015, filed on April 8, 2016 (the “2015 Form 20-F”), amends the Company’s 2015 Form 20-F to include the consolidated
financial statements of Automoney Inc. as of and for the fiscal year ended December 31, 2015 as required pursuant to
Rule 3-09 of Regulation S-X by amending “Item 18—Financial Statements” and “Item 19—Exhibits.”
The consolidated financial statements of Automoney Inc. were prepared and provided to the Company by Automoney Inc.



In addition, this Amendment No. 1 is also
being filed for the purposes to:



| | · | amend the average GMV per GMV brand partner for the year ended December 31, 2015 on page 5 under the subsection of “Item
3. Key Information—A. Selected Financial Data” of the 2015 Form 20-F and page 56 under the subsection of “Item
5. Operating and Financial Review and Prospects—A. Operating Results—Financial Operations Overview” of the 2015
Form 20-F to RMB75 million; and
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | · | amend GMV of the Company’s Maikefeng platform in 2015 on page 6 under the subsection of “Item 3. Key
                                                                                                               Information—A.
                                                                                                               Selected Financial Data” of the 2015 Form 20-F and page 56 under the subsection of “Item 5. Operating and
                                                                                                               Financial Review and Prospects—A. Operating Results—Financial Operations Overview” of the 2015 Form 20-F
                                                                                                               to                                                                                                                RMB213.5
                                                                                                               million (US$33.0 million).
| | - | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



Other than as set forth herein, the Company
has not modified or updated any other disclosures and has made no changes to the items or sections in the 2015 Form 20-F. Other
than as expressly set forth above, this Amendment No. 1 does not, and does not purport to, amend, update or restate the information
in any part of the 2015 Form 20-F or reflect any events that have occurred after the 2015 Form 20-F was filed on April 8, 2016.
The filing of this Amendment No. 1, and the inclusion of newly executed certifications, should not be understood to mean that any
other statements contained in the original filing are true and complete as of any date subsequent to April 8, 2016. Accordingly,
this Amendment No. 1 should be read in conjunction with the 2015 Form 20-F and the documents filed with or furnished to the
Securities and Exchange Commission by the Company subsequent to April 8, 2016, including any amendments to such documents.





3













PART III





ITEM 18. FINANCIAL STATEMENTS



The consolidated financial statements
of Baozun Inc., its subsidiaries and variable interest entity are included on pages F-1 through F-38 of the 2015 Form 20-F,
which was filed on April 8, 2016.



The consolidated financial statements of
Automoney Inc. are incorporated herein by reference to Exhibit 15.3.



ITEM 19. EXHIBITS



|Exhibit
        Number |  | Description
    of Document                                                                                                                                                                                                                                                                                                                                                                                                                        
|---------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|1.1                    |  | Fourth Amended
    and Restated Memorandum and Articles of Association of the Registrant, as amended (incorporated by reference to Exhibit 3.2
    of Form F-1/A (File No. 333-203477) filed with the Securities and Exchange Commission on May 5, 2015)                                                                                                                                                                                           
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|2.1                    |  | Registrant’s
    Specimen Share Certificate (incorporated by reference to Exhibit 4.2 of Form F-1/A (File No. 333-203477) filed with the Securities
    and Exchange Commission on May 5, 2015)                                                                                                                                                                                                                                                    
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|2.2                    |  | Form of Deposit
    Agreement among the Registrant, JP. Morgan Chase Bank, N.A., as depositary, and holders from time to time of the American
    Depositary Shares issued thereunder (incorporated by reference to Exhibit 4.3 of Form F-1/A (File No. 333-203477) filed with
    the Securities and Exchange Commission on May 15, 2015)                                                                                                         
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|2.3                    |  | Form of American
    Depositary Receipt (incorporated by reference to Exhibit 4.1 of Form F-1/A (File No. 333-203477) filed with the Securities
    and Exchange Commission on May 15, 2015)                                                                                                                                                                                                                                                       
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|2.4                    |  | Amended and Restated
    Shareholders’ Agreement, dated as of October 29, 2014, among the Registrant, the then shareholders of the Registrant
    and certain other parties listed thereunder (incorporated by reference to Exhibit 4.4 of Form F-1 (File No. 333-203477) filed
    with the Securities and Exchange Commission on April 17, 2015)                                                                                                 
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|2.5                    |  | Amendment Agreement
    to Amended and Restated Shareholders’ Agreement, dated as of December 11, 2014, among the Registrant, the then shareholders
    of the Registrant and certain other parties listed thereunder (incorporated by reference to Exhibit 4.5 of Form F-1 (File
    No. 333-203477) filed with the Securities and Exchange Commission on April 17, 2015)                                                                         
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.1                    |  | 2014 Share Incentive
    Plan (incorporated by reference to Exhibit 10.1 of Form F-1 (File No. 333-203477) filed with the Securities and Exchange Commission
    on April 17, 2015)                                                                                                                                                                                                                                                                
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.2                    |  | 2015 Share Incentive
    Plan (incorporated by reference to Exhibit 10.9 of Form F-1/A (File No. 333-203477) filed with the Securities and Exchange
    Commission on May 5, 2015)                                                                                                                                                                                                                                                                 
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.3                    |  | Form of Indemnification Agreement with the Registrant’s
    Directors and Officers (incorporated by reference to Exhibit 10.2 of Form F-1/A (File No. 333-203477) filed with the Securities
    and Exchange Commission on May 5, 2015)                                                                                                                                                                                                            
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.4                    |  | Form of Employment
    Agreement between the Registrant and Executive Officers of the Registrant (incorporated by reference to Exhibit 10.3 of Form
    F-1/A (File No. 333-203477) filed with the Securities and Exchange Commission on May8, 2015)                                                                                                                                                                                               
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.5                    |  | English Translation
    of Exclusive Technology and Services Agreement, dated as of April 1, 2014, between Shanghai Baozun E-Commerce Limited and
    Shanghai Zunyi Business Consulting Ltd. (incorporated by reference to Exhibit 10.4 of Form F-1 (File No. 333-203477) filed
    with the Securities and Exchange Commission on April 17, 2015)                                                                                                
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.6                    |  | English Translation
    of Exclusive Call Option Agreement for Shanghai Zunyi Business Consulting Ltd., dated as of April 1, 2014, among Mr. Vincent
    Wenbin Qiu, Mr. Michael Qingyu Zhang, Shanghai Baozun E-Commerce Limited and Shanghai Zunyi Business Consulting Ltd. (incorporated
    by reference to Exhibit 10.5 of Form F-1 (File No. 333-203477) filed with the Securities and Exchange Commission on April
    17, 2015)            
|                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|4.7                    |  | English Translation
    of Shareholders’ Voting Rights Proxy Agreement for Shanghai Zunyi Business Consulting Ltd., dated as of July 28, 2014,
    among Mr. Vincent Wenbin Qiu, Mr. Michael Qingyu Zhang, Shanghai Baozun E-Commerce Limited and Shanghai Zunyi Business Consulting
    Ltd. (incorporated by reference to Exhibit 10.6 of Form F-1 (File No. 333-203477) filed with the Securities and Exchange Commission
    on April 17, 2015)



4







|4.8        |  | English
    Translation of Equity Pledge Agreement for Shanghai Zunyi Business Consulting Ltd., dated as of July 28, 2014, among Mr. Vincent
    Wenbin Qiu, Shanghai Baozun E-Commerce Limited and Shanghai Zunyi Business Consulting Ltd. (incorporated by reference to Exhibit
    10.7 of Form F-1 (File No. 333-203477) filed with the Securities and Exchange Commission on April 17, 2015)  
|---------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|4.9        |  | English Translation
    of Equity Pledge Agreement for Shanghai Zunyi Business Consulting Ltd., dated as of July 28, 2014, among Mr. Michael Qingyu
    Zhang, Shanghai Baozun E-Commerce Limited and Shanghai Zunyi Business Consulting Ltd. (incorporated by reference to Exhibit
    10.8 of Form F-1 (File No. 333-203477) filed with the Securities and Exchange Commission on April 17, 2015)
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|8.1***     |  | List of Significant
Subsidiaries and Consolidated Affiliated Entity                                                                                                                                                                                                                                                                                                                                
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|12.1*      |  | CEO Certification
    Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                    
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|12.2*      |  | CFO Certification
    Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                    
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|13.1**     |  | CEO Certification Pursuant to Section 906
        of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                
|13.2**     |  | CFO Certification Pursuant to Section 906
        of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                
|15.1***    |  | Consent of Independent Registered Public Accounting Firm                                                                                                                                                                                                                                                                                                                                           
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|15.2***    |  | Consent of Fangda
    Partners                                                                                                                                                                                                                                                                                                                                                                     
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|15.3*      |  | Consolidated Financial Statements of Automoney Inc. as of and for the Fiscal Year ended December
                                     31,                                      2015.                                                                                                                                                                                                               
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|15.4*      |  | Consent of Deloitte Touche Tohmatsu Certified Public Accountants LLP, Independent Auditors of
                                     Automoney Inc.                                                                                                                                                                                                                                                  
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.INS*** |  | XBRL
    Instance Document.                                                                                                                                                                                                                                                                                                                                                                        
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.SCH*** |  | XBRL Taxonomy Extension
    Schema Document.                                                                                                                                                                                                                                                                                                                                                       
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.CAL*** |  | XBRL Taxonomy Extension
    Calculation Linkbase Document.                                                                                                                                                                                                                                                                                                                                         
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.DEF*** |  | XBRL Taxonomy Extension
    Definition.                                                                                                                                                                                                                                                                                                                                                            
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.LAB*** |  | XBRL Taxonomy Extension
    Label Linkbase Document.                                                                                                                                                                                                                                                                                                                                               
|           |  |                                                                                                                                                                                                                                                                                                                                                                                                    
|101.PRE*** |  | XBRL Taxonomy Presentation
    Linkbase Document.                                                                                                                                                                                                                                                                                                                                                  



| | * | Filed herewith
| | - | --------------

| | ** | Furnished herewith
| | -- | ------------------



| | *** | Previously filed
| | --- | ----------------



5







SIGNATURES



The registrant hereby certifies
that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to
sign this Amendment No. 1 to  this annual report on its behalf.



| |        | Baozun
    Inc.            
| | ------ | ---------------------------
| |        |                            
| | By:    | /s/
    Beck Zhaoming Chen 
| | Name:  | Beck Zhaoming Chen         
| | Title: | Chief Financial
    Officer



Date: June 1, 2016



6