Exhibit 31.1

                                  CERTIFICATION

      I, Andrew Gordon, certify that:

1.    I have reviewed  this  quarterly  report on Form 10-QSB of Coffee  Holding
      Co., Inc.;

2.    Based on my knowledge,  this report does not contain any untrue  statement
      of a material fact or omit to state a material fact  necessary to make the
      statements made, in light of the circumstances under which such statements
      were made,  not  misleading  with  respect  to the period  covered by this
      report;

3.    Based on my  knowledge,  the  financial  statements,  and other  financial
      information  included  in this  report,  fairly  present  in all  material
      respects the financial condition,  results of operations and cash flows of
      the company as of, and for, the periods presented in this report;

4.    The  company's  other  certifying  officer(s)  and I are  responsible  for
      establishing  and  maintaining  disclosure  controls  and  procedures  (as
      defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the company and
      have:

      (a)   Designed such  disclosure  controls and  procedures,  or caused such
            disclosure   controls  and  procedures  to  be  designed  under  our
            supervision,  to ensure that  material  information  relating to the
            company, including its consolidated  subsidiaries,  is made known to
            us by others within those entities,  particularly  during the period
            in which this report is being prepared;

      (b)   Evaluated the effectiveness of the company's disclosure controls and
            procedures  and presented in this report our  conclusions  about the
            effectiveness of the disclosure  controls and procedures,  as of the
            end of the period  covered by this report based on such  evaluation;
            and

      (c)   Disclosed in this report any change in the issuer's internal control
            over financial  reporting that occurred during the period covered by
            the quarterly report that has materially affected,  or is reasonably
            likely to  materially  affect,  the issuer's  internal  control over
            financial reporting; and

5.    The company's other certifying  officer(s) and I have disclosed,  based on
      our most recent  evaluation of internal control over financial  reporting,
      to the company's  auditors and the audit  committee of the company's board
      of directors (or persons performing the equivalent functions):

      (a)   All significant  deficiencies and material  weaknesses in the design
            or operation of internal control over financial  reporting which are
            reasonably  likely to  adversely  affect  the  company's  ability to
            record, process, summarize and report financial information; and
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      (b)   Any fraud,  whether or not  material,  that  involves  management or
            other  employees  who  have a  significant  role  in  the  company's
            internal control over financial reporting.

Date: June 14, 2004                        /s/ Andrew Gordon
                                           -------------------------------------
                                           Andrew Gordon
                                           President and Chief Executive Officer
                                           (Principal Executive Officer and
                                           Principal Accounting Officer)