-uxcT OPERATIONS 

Air Choice One 

Multi-Aero Inc. 

d/b/a 

Air Choice One 

Proposal to Provide Essential Air Service at 

Tupelo, Mississippi 

Docket DOT-OST-20d9-0305 

Direct Inquiries Regarding this Proposal to: 

Shane Stan, CEO 

Air Choice One Airlines 

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63123 

Phone: (866) 435-9847 Fax: (314) 843-3527 E-mail: shane@airchoiceone.com 
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Air Choice One is aware of the many challenges facing the Tupelo, Mississippi 

community. We understand the efforts of a dedicated air carrier are critical to having 

scheduled airline service in the "future. Air Choice One is that air carrier and we believe 

the strategy outlined in our proposal-will support and complement airport development 

efforts. We have proven our strategy works with other EAS communities and we are 

committed to delivering these same results for Tupelo. Our proposal will give the best 

access to the national transportation system for the community at reasonable prices and 

may be considered as an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Our 

achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, 

consistent flight schedules, and outstanding customer service we will quickly build 

consumer recognition in the community ensuring retention of current passenger 

momentum while also working to increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

10/12/2011 
Air Choice One 

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Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handling 

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements 

• Provide Telephone and Internet Service 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in TV and Radio Coverage 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 

10/J2/2011 
Air Choice One 

AirpcifePartners^hips: 

Air Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. 

*•*•.•'•'•'..••' ' -^ , 

• MEMPHIS INTERNATIONAL AIRPORT (MEM) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady Increase in Ridership 

• Market Vacation Packages to MEM and Beyond and to Local Communities From MEM 

• Air Choice One will Operate from Concourse C 

• Air Choice One Flights will be Serviced by US Airways Handling 

10/12/2011 
Air Choice One 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits , 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates 

10/12/2011 
Air Choice One 

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Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commereials*... 

• TV Commercials ari.a^|!y€nt"iG;ci.verage 

• Print-Newspaper/Magazines-'":'...... 

• Billboards 

• Web Based 

- E-Blasts- Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeA/ideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 

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10/i2/2011 
Airline Completion Ratios 

105 

100 

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^ 90 

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£ 85 

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^ 80 

75 

Works Cited: T-lOO Segment 

Report DOT 2010 Calendar Year 

Am. Gr Lakes Sea Port Air 

Eagle Choice 

Airline 

• CONSISTENT SERVICE IS KEY 

• Proven Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

• Dedicated Aircraft for your Airport 

- 102% Flight Completion Ratio as 

Reported by DOT YR 2010 

- Spare Aircraft Availability 

•AIR CHOICE ONE'S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009 

10/12/2011 
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VISIBILITY 

• Global Distribution Systems 

-Sabre, Apollo, Worldspan, 

Travelport,Artiadeus, etc. 

• Consumer Sites 

-Expedia, Travelocity, Priceline, 

Orbitz, etc. 

• Web based booking 

-vwwv.airchoiceone.com 

• Call Center 

-Open 7 Days a Week 

CONNECTIVITY 

• United Airlines Agreement 

• Additional Legacy Agreements Pending 

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Wed. Jul 20, 2011 - vast. Jul 27. 2011 (o! 1 Axlull 

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10/J 2/2011 
Air Choice One 

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Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis.,We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

Air Choice One Ridership Growt h 

EAS Markets 2010-2011* 

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10/12/2011 
Air Choice One 

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AIR CHOICE ONE WILL BUILD ON MEMPHIS INTERNATIONAL'S MOMENTUM! 

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Memphis International Airport (MEM) 

Concourse A 

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Garage 

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Concourse C Gate 

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• Air Choice One will Operate from Concourse C, 

Gate C8 

• 452 Average Aircraft Operations Daily (2010) 

• Averaging Over 13,000 Passengers Daily (2010) 

• Air Choice One Flights will be handled by US Air 

Handling 

10/12/2011 
Air Choice One 

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OPTION 1, 2 YEAR SERVICE - MEM SERVICE 

CESSNA GRAND CARAVAN 

Tupelo, Mississippi - Memphis International Airport 

Cessna Grand Caravan 52 Round Trips Per Week 

1Q/J2/2011 
Air Choice One 

Tupelo, Mississippi 

Operation Revenues 

TUP-MEM Revenues 

Other Revenues 

Total Operatiii|,Rev£nues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

.Aircraft Leases 

Total Direct 

I f Marketihgi~ 7.^"--H": '''• ^- •'"'-'' y-^'^.' 

Indirect 

Total Operating Expenses 

- Memphis 

$ 1,475,000 

14,750 

$1,489,750 

$ 416,117 

780,866 

631,351 

750,000 

$2,578,334 

- i tv-6p;p0pi0p 

989,565 

$3,627,899 

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International Airport - Caravan 

Operating Loss 

Profit Element (5% total Oper. Exp. 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

10/J2/2011 

$2,138,149 

181,395 

$2,319,544 

$93 

$436 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

25,000 

$59.00 

5,314 

2,870 

2,200,000 

4,197,473 

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Departure 

TUP|5)S:30AMCT 

MEM @) 6:30 AM a 

TUP (S) 7:35 AM CT 

MEM 8:35 AM a 

TUP @) 9:55 AM CT 

MEM@ 11:05 AM CT 

MEM(S) 12:00 PMCT 

TUP@ 1:00 PMCT 

TUP@ 12:15 PMCT 

MEM @ 1:15 PMCT 

TUP |S> 2:35 PM CT 

MEM (3 3:45 PM CT 

TUP @) 5:00 PMCT. 

MEM @) 6:10 PMCT 

TUP @ 7:20 PMCT 

MEM @) 8:20 PM 

Arrival 

MEM|S)6:00AMCT 

TUP @ 7:00 AM CT 

MEM 8:05 AM CT 

TUP (3 9:05 AM CT 

MEM@ 10:25 AM CT 

TUP@ 11:35 AM CT 

TUP 12:30 PMCT 

MEM 1:30 PMCT 

MEM g 12:45 PMCT 

TUP @> 1:45 PMCT 

MEM @) 3:05 PMCT 

TUP @ 4:15 PMCT 

MEM @ 5:30 PMCT 

TUP IS) 6:40 PMCT 

MEM @ 7:50 PM CT 

TUP (3 8:50 PM CT 

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• Proven Enplanement Increases in EAS 

Markets 

• Successful Pricing .Strategy 

• Demonstrated Growth iii Community Support 

• Proven Reliability 

•Outstanding Completion.Ratio 

• Great Hub Connectivity 

• Successful Marketing and Public Relations 

Outreach 

• Raise Awareness About Local Air Service 

•We Cater to Community and Business Needs 

10/i2/2011