Sustainability Report 2010/11

Improving Fuel Economy

 EcoBoostTM

 Advanced Transmissions

 Electric Power-Assisted Steering

 Automatic Start/Stop

 Weight Reductions

 BMS

 Aggressive Deceleration Fuel Shut-Off

 Aerodynamics

 Smaller Vehicles

This section outlines our plans for improving the fuel economy of traditional gas and diesel 

engines. These actions include implementing advanced engine and transmission technologies, 

weight reductions and aerodynamic improvements, as well as increasing the efficiency of vehicle 

sub-systems.

For more information about each of our fuel efficiency technologies please click on the 

icons in the graphic above.

EcoBoostTM

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid 

technologies and deployment of 

alternative energy sources

Significant number of 

vehicles with EcoBoost 

engines

EcoBoost engines available in 

nearly all vehicle nameplates

Increase percentage of internalcombustion engines dependent on 

renewable fuels

The centerpiece of our near-term fuel-economy improvement efforts is the EcoBoost engine, 

which uses turbocharging and direct injection along with reduced displacement to deliver 

significant fuel-efficiency gains without sacrificing engine power or vehicle performance. 

EcoBoost engines help to improve vehicle fuel economy 10 to 20 percent and reduce carbon 

dioxide (CO2) emissions up to 15 percent compared to larger-displacement engines.

EcoBoost offers better value than many other advanced fuel-efficiency technologies. Due to its 

affordability relative to competing powertrain options, and its compatibility with most of the gas-
powered vehicles we produce, we are able to migrate EcoBoost’s fuel-economy benefits 

throughout our product lineup more quickly and to a greater number of our customers. Our rapid 

deployment of EcoBoost in high volumes across a wide array of our vehicle nameplates is also 

helping us make a dramatic step forward in CO2 emission reductions.

EcoBoost was first introduced in North America as a 3.5L V6 engine on the 2010 Lincoln MKS, 

Lincoln MKT, Ford Taurus SHO and Ford Flex. This engine provides similar performance to a 

normally aspirated V8 engine, but with the fuel economy of a V6. Thanks largely to EcoBoost 

technology, the V6 Ford Taurus SHO and Lincoln MKT deliver unsurpassed fuel economy in 

their respective segments.

EcoBoost has thus far proven to be a great success. For example, EcoBoost is influencing many 

consumers to consider and buy Ford vehicles who were not previously Ford customers. In other 

words, it is increasing Ford’s “conquest rate” – i.e., the number of customers who are switching 

from other manufacturers to buy Ford vehicles. The Taurus SHO with EcoBoost now has the 

highest conquest rate in its segment, and the Flex EcoBoost has a more than 65 percent conquest 

rate after two years on sale. EcoBoost is proving especially attractive to 35- to 55-year-old 

males, an important demographic that has been less likely to purchase Ford vehicles in the past.

In addition to these commercial successes, the EcoBoost engine has received multiple awards, 

including the “Breakthrough” award from Popular Mechanics and a “10 Best Engines” award 

from Ward’s.

We continue to expand the application of EcoBoost technology to more engine types and 

vehicles. In 2010 and 2011, for example:

 We introduced the 3.5L V6 EcoBoost on the Ford F-150. The F-150 with EcoBoost is the 

most fuel-efficient pickup truck in its class, with a rating from the U.S. Environmental 

Protection Agency of 16 mpg city and 22 mpg highway.1 The new F-150 also has bestin-class torque, payload and towing capacity. 

 We also introduced a 2.0L EcoBoost engine, which is the first in the EcoBoost lineup to 

go truly global.

o In the U.S., we will be introducing the 2.0L I-4 EcoBoost on the 2012 Ford Edge 

and the all-new 2012 Ford Explorer and 2012 Ford Focus. These are the first fourcylinder EcoBoost engines available in the U.S. The Edge and Explorer with the 

2.0L I-4 EcoBoost are expected to deliver best-in-class fuel economy, with the 

performance feel of a traditional V6. The Explorer will feature fuel economy at 

least 20 percent better than the current model. We are also introducing the first 

high-performance vehicle with an EcoBoost engine – the Ford Focus ST, a special 

high-performance version of the Focus. 

o In Europe, we introduced the Ford S-MAX and Galaxy with a 2.0L EcoBoost 

option. 

o In China, we launched the 2.0L EcoBoost engine on the Ford Mondeo. 

o In 2011, we will introduce the 2.0L EcoBoost on the Mondeo followed by the 

Falcon in 2012 in Australia. 
 We debuted a 1.6L I-4 EcoBoost on the 2011 Ford C-MAX in Europe. This engine is also 

now available in the all-new Ford Focus European version, and we plan to offer it in the 

2013 Ford C-MAX, which will be available in the U.S. 

 We revealed a 1.0L three-cylinder EcoBoost engine at the Paris Auto Show in 2010. This 

engine delivers the power of a 1.6L I-4 with better fuel economy. We plan to introduce it 

for use in Europe and other global markets. 

These EcoBoost engines illustrate Ford’s plans to use smaller-displacement, power-boosted 

engines to deliver improved fuel economy and performance throughout our vehicle lineup.

By 2013, Ford plans to offer EcoBoost engines on 85 to 90 percent of our North American and 

European nameplates and continue to migrate them to our other regions.

1. The F-150’s fuel efficiency is compared to other high-volume pickup trucks, not 

including low-volume special fuel-economy models. 

Advanced Transmissions

indicates stage completed

2007

Near Term

Begin migration to advanced 

technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid 

technologies and deployment of 

alternative energy sources

Dual-clutch and six-speed 

transmissions begin replacing 

four- and five-speeds

Full implementation of 

six-speed transmissions 

To further improve the fuel economy of our vehicles, we are implementing a dual-clutch 

transmission system called PowerShift. PowerShift combines manual and automatic transmission 

technologies to deliver the fuel efficiency of a manual with the driving ease of an automatic. It 

uses six speeds instead of the four or five on most automatics, which further increases fuel 

efficiency. PowerShift technology increases fuel efficiency by up to 9 percent compared to

traditional four-speed automatic transmissions, depending on the application.

A “wet clutch” version of this technology has already been implemented in Europe on the Ford 

Focus, C-MAX, Kuga, S-MAX, Galaxy and Mondeo, in combination with a 2.0L Duratorq® 

TDCi diesel. The wet clutch version is also the standard transmission for the new 2.0L 

EcoBoostTM engine on the Ford Mondeo, S-MAX and Galaxy.

A “dry clutch” version was introduced in North America in April 2010 on the all-new Ford 

Fiesta and subsequently on the new Ford Focus in November 2010. The dry clutch version gets 

even better gas mileage. Unlike wet clutch systems, the dry PowerShift transmission does not use 
an oil pump, making the system more efficient with the same weight as a traditional four-speed 

automatic transmission.

We are also introducing conventional six-speed transmissions to replace less-efficient four- and 

five-speed transmissions in a range of vehicles, including the new Super Duty® with 6.2L and 

6.7L engines and all of the Ford Mustang, F-150 and new Explorer powertrain options. Sixspeed transmissions improve fuel economy by up to 5 percent compared to typical four- and 

five-speed gearboxes; they also provide better acceleration, smoother shifting and a quieter 

driving experience. By the end of 2012, 98 percent of Ford’s North American transmissions will 

be advanced six-speed gearboxes. And by 2013, we plan to offer advanced six-speed 

transmissions – both PowerShift and conventional six-speed technology – on 100 percent of our 

new, non-hybrid vehicles in Europe and North America and many new vehicles in other regions.

In the near term we are improving the performance of our PowerShift and conventional 

transmissions by further optimizing their operation with EcoBoost engines and reducing parasitic 

losses, such as mechanical friction and unnecessary hydraulic and fluid pumping, to achieve 

higher operating efficiency. In the longer term we will be researching advanced transmission 

concepts to support further engine downsizing and electrification.

Electric Power-Assisted Steering (EPAS)

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid technologies 

and deployment of alternative energy 

sources

Electric power steering Full implementation of 

electric power steering

We are phasing in electric power-assisted steering technology, which typically will reduce fuel 

consumption and decrease carbon dioxide emissions by up to 3.5 percent over traditional 

hydraulic systems, depending on the vehicle and powertrain application. On the 1.4L Duratorq® 

diesel Ford Fiesta, for example, which is available in Europe, EPAS provides a 3–4 percent 

improvement in fuel efficiency compared with a hydraulic-based power steering system. By

combining EPAS with aerodynamic improvements, we improved the mileage of this vehicle by 

approximately 8 percent compared to the previous model year. In addition, EPAS supports other 

fuel-saving activities we plan to introduce. For example, “automatic start/stop” technology can 

be introduced without degrading steering assist to the driver. (For details on this technology, see 

Automatic Start/Stop.)

In 2010 and 2011, we added EPAS to the all-new Ford Explorer, Ford F-150, Ford Mustang and 

Lincoln MKZ hybrid in North America, as well as the new Ford C-MAX and Focus in North 
America and Europe. This adds to our existing lineup of vehicles with EPAS – the Ford Fusion, 

Flex, Taurus and Escape and the Lincoln MKS and MKT in North America, as well as the Ford 

Fiesta and Ka in Europe. Ultimately, we will introduce EPAS into all of our passenger cars and 

light-duty vehicles.

Automatic Start/Stop

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid technologies 

and deployment of alternative energy 

sources

Start/stop systems 

(micro hybrids)

Increased application of 

start/stop systems

We have developed a “start/stop” technology that shuts down the engine when the vehicle is 

stopped and automatically restarts it before the accelerator pedal is pressed to resume driving. 

This technology maintains the same vehicle functionality as a vehicle without the technology, 

but it improves city driving fuel economy by up to 6 percent. The gain can be as high as 10 

percent for some drivers, depending on vehicle size and usage. The technology can also reduce 

tailpipe emissions to zero while the vehicle is stationary, for example when waiting at a 

stoplight.

Start/stop technology includes sensors to monitor functions such as cabin temperature, power 

supply state and steering input, so that vehicle functioning remains exactly the same to the driver 

as when the engine remains on continuously. If the system senses that a vehicle function has 

been reduced and will negatively impact the driver’s experience, the engine will restart 

automatically.

Start/stop technology is already being used in our hybrid vehicles and will eventually provide a 

cost-effective way to improve fuel efficiency on a large volume of non-hybrid vehicles. In the 

U.S., we are planning to introduce the technology into non-hybrid vehicles in 2012. When it 

debuts in the U.S. it will be available on automatic transmission vehicles, including those with 

fuel-efficient six-speed automatic transmissions. In Europe, automatic start/stop is already

standard on the Ford Ka and certain versions of the Mondeo, S-MAX and Galaxy. It is launching 

in 2011 on the Ford Focus, C-MAX and Grand C-MAX. By 2016, 90 percent of our vehicle 

nameplates globally will be available with start/stop technology.
Weight Reductions

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid technologies 

and deployment of alternative energy 

sources

Increased unibody 

applications

Weight reductions of 250–

750 lbs

Continue weight reductions using advanced 

materials

We are also working to improve fuel economy by decreasing the weight of our vehicles – in 

particular by increasing our use of unibody vehicle designs, lighter-weight components and 

lighter-weight materials.

Unibody vehicle designs reduce weight by eliminating the need for the body-on-frame design 

used in truck-based products. Unibody-based crossover vehicles provide many of the benefits of 

truck-based SUVs, such as roominess, all-wheel drive and higher stance, with significantly 

reduced total vehicle weight. The all-new 2011 Ford Explorer uses a lightweight unibody design, 

as do the current Ford Edge and Lincoln MKX crossovers.

EcoBoostTM engine technology allows us to use a smaller, lighter-weight engine system while 

delivering more power and better fuel economy. Similarly, the dual-clutch PowerShift system 

weighs up to 30 pounds less than the four-speed automatic transmission it is replacing.

The lighter-weight materials we are using include advanced high-strength steel, aluminum, 

magnesium, natural fibers and nano-based materials. These “lightweighting” efforts can reduce 

the weight of our vehicles by 250 to 750 pounds, without compromising vehicle size, safety, 

performance or customer-desired features. The following are examples of our use of lighterweight materials:

 The 2010 Lincoln MKT crossover has an advanced lightweight magnesium and 

aluminum liftgate. 

 We use an aluminum hood on the Ford F-150 and high-strength, lighter-weight steels in 

more than 50 percent of the F-150 cab. 

 The 2011 Ford Explorer makes extensive use of high-strength steels. Nearly half of the 

vehicle’s structure – including the A-pillars, rocker panels and front beams – are 

comprised of high-strength steels, such as boron. 

 In the 2012 Ford Focus, more than 55 percent of the vehicle shell is made from highstrength steel and more than 26 percent of the vehicle’s structure is formed from ultrahigh-strength boron steels. The Focus combines these high-strength steels with 

innovative manufacturing methods to further reduce weight. For example, the vehicle’s 

B-pillar reinforcement, a key structural part, is made from ultra-high-strength boron steel 
that has been produced using an innovative tailor-rolling process. The process allows the 

thickness of the steel sheet to be varied along its length, so the component has increased 

strength in the areas that are subjected to the greatest loads. The tailor-rolled B-pillar has 

eight different gauge thicknesses, to improve side-impact crash performance while saving 

more than three pounds per vehicle. 

 We are also expanding our use of aluminum engine parts and all-aluminum engines. The 

2011 Mustang, for example, has an aluminum engine. Combined with other fuelefficiency improvements, this lighter-weight engine delivers class-leading fuel economy 

at 19 mpg city/30 mpg highway with a six-speed automatic transmission – a 25 percent 

improvement over the 2010 model. 

Please see the Environment section for further information on materials-based weight reductions.

Battery Management Systems (BMS)

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid technologies 

and deployment of alternative energy 

sources

Introduction of battery

management systems

Electrical systems are another area in which we are making progress. By reducing vehicle 

electrical loads and increasing the efficiency of the vehicle’s electrical power generation 

systems, we can improve fuel efficiency. Our battery management systems, for example, control 

the power supply system (in particular the alternator) to maximize the overall efficiency of the 

electrical system and reduce its negative impacts on fuel economy. This is accomplished by 

maximizing electricity generation during the most fuel-efficient situations, such as vehicle 

deceleration. In less fuel-efficient situations, the alternator’s electricity generation is minimized 

to conserve fuel. BMS has already been launched in Europe on the Ford Focus and Mondeo and 

in the U.S. beginning with the 2011 Ford Edge, Explorer and F-150, the 2011 Lincoln MKX, and 

the 2012 Ford Focus. We have also introduced more-efficient alternators, which improve fuel 

economy.
Agressive Deceleration Fuel Shut-Off

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid technologies 

and deployment of alternative energy 

sources

Begin implementing 

ADFSO ADFSO at high volume

We are deploying Aggressive Deceleration Fuel Shut-Off technology to improve fuel efficiency. 

ADFSO allows fuel supply to the engine to be shut off during vehicle deceleration and then 

automatically restarted when needed for acceleration or when the vehicle’s speed approaches 

zero. This new system builds on the Deceleration Fuel Shut-Off technology available in our 

existing vehicles by extending the fuel shut-off feature to lower speeds and more types of 

common driving conditions, without compromising driving performance or non-carbon dioxide 

emission reductions.

This improved fuel shut-off will increase fuel economy by an average of 1 percent. An additional 

benefit of the ADFSO technology is increased deceleration rates, which should extend brake life 

and improve speed control on undulating roads.

Starting in 2008 this technology was implemented on the Ford Flex, F-150, Expedition and 

Escape and the Lincoln MKS and Navigator. We are continuing to implement it as we bring out 

new vehicles. For example, the 2011 Ford Edge, Ford Explorer and Lincoln MKX use ADFSO. 

The ADFSO technology will be a standard feature in all of our North American vehicles by

2015, and we will continue to expand implementation globally.

Aerodynamics

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of 

known technology

2020–2030

Long term

Continue leverage of hybrid 

technologies and deployment of 

alternative energy sources

Aerodynamic 

improvements

Additional aerodynamic 

improvements
We are optimizing vehicle aerodynamics to improve the fuel economy of our global product 

lineup. Using a systems engineering approach that integrates aerodynamics in an 

interdisciplinary and collaborative design and development processes with other fuel-economy 

technologies, we maximize the fuel efficiency of every vehicle we develop. During the 

development process, we use advanced computer simulations and optimization methods coupled 

with wind-tunnel testing to create vehicle designs that deliver up to 5 percent better fuel 

economy. In addition, we are developing simulation systems that allow us to replicate on-theroad driving conditions during the virtual design phase, to further improve the real-world 

benefits of aerodynamic improvements.

Using these approaches, we made significant improvements in aerodynamics in 2010. For 

example:

 In North America, we improved the fuel efficiency of Ford’s midsize family sedans, 

including the 2010 Ford Fusion and Lincoln MKZ, by reducing aerodynamic drag by 5 

percent. We accomplished this by further streamlining the exterior design and lowering 

the vehicles’ ride height. These aerodynamic improvements were a key enabler for the 

Ford Fusion Hybrid’s 41 mpg rating, which makes it the most fuel-efficient midsize 

sedan available in North America.1

 We have also reduced the aerodynamic drag of the 2010 Mustang by 4 percent for the V6 

model and 7 percent for the V8 model. These aerodynamic improvements resulted in a 

0.5 mpg and 1 mpg improvement in fuel economy at 70 mph cruising speeds, for the V6 

and V8 models respectively. 

 We improved the fuel economy of the 2011 Ford Edge and Lincoln MKX compared to 

the 2010 models in part through aerodynamic improvements, including underbody 

shielding, tire spoilers and optimized grille openings that reduce excess airflow to the 

engine compartment, thus reducing drag. The 2011 Edge and MKX have best-in-class 

fuel economy in their segments. 

 In the 2011 Ford Explorer, we improved fuel economy by almost 1 mpg at highway

speeds by coordinating the design of the front-mounted air dam and the rear roofmounted spoiler. 

For 2011, we are continuing to build on these improvements. For example, aerodynamic 

improvements helped the 2011 Ford Fiesta SFE achieve a U.S. Environmental Protection 

Agency-rated 40 mpg. Also in 2011, we introduced an “active grille shutter” technology that 

reduces aerodynamic drag by up to 6 percent, thereby increasing fuel economy and reducing 

carbon dioxide (CO2) emissions. When fully closed, the reduction in drag means that the active 

grille shutter can reduce CO2 emissions by 2 percent. This technology was implemented first on 

our European vehicles; in the U.S. the 2012 Ford Focus is the first vehicle to use it. Through that 

technology and other design improvements, we have significantly reduced the drag coefficient 

on the all-new 2012 Focus four-door to 0.297 from the current model’s 0.320. Optimized 

aerodynamics also helps reduce wind noise in the Focus.

1. Midsize sedan segment based on the R.L. Polk segment definition. 
Smaller Vehicles

indicates stage completed

2007

Near Term

Begin migration to 

advanced technology

2011

Mid Term

Full implementation of known 

technology

2020–2030

Long term

Continue leverage of hybrid 

technologies and deployment of 

alternative energy sources

Introduction of 

additional small 

vehicles

Engine displacement reductions 

facilitated by weight savings

Smaller vehicles provide consumers with another way to get better fuel economy. We are 

launching more small cars to provide more fuel-efficient options. For example:

 We are introducing subcompact vehicles commonly referred to as “B-cars.” These 

include the all-new Ford Fiesta, which was introduced in Europe in 2008, the Asia Pacific 

region in 2009 and the Americas in 2010. 

 We are introducing a wide range of new vehicles in the U.S. and other markets based on 

our global “C-platform,” or compact sedan. At the 2011 North American Auto Show we 

showcased 10 new vehicles based on this C-platform, most of which will be available in 

the U.S. in the next few years. In 2011 we are introducing the next-generation global 

Ford Focus to North America. This vehicle includes the first in a series of powertrain 

technology developments that will give our C-car segment offerings a combination of 

power, performance and unsurpassed fuel economy. For example, the Focus will be 

equipped with a responsive, fuel-efficient, 2.0L I-4 engine with twin independent variable 

camshaft timing and direct injection, plus a dual-clutch PowerShift transmission. We will 

also offer a battery electric version called the Focus Electric. In addition, we are 

introducing the Ford C-MAX in the U.S., a multi-activity vehicle based on our Cplatform. This vehicle will also ultimately include a hybrid and plug-in hybrid version. 

 We brought the European Transit Connect small commercial van to North America. This 

vehicle fills an unmet need in the U.S. market by offering the large cargo space that small 

business owners need in a fuel-efficient, maneuverable, durable and flexible vehicle 

package. 

We also loaded these smaller vehicles with features and options commonly found on larger or 

luxury vehicles to make them attractive, thus encouraging customers to choose more fuelefficient cars and trucks.

All of these smaller vehicles illustrate Ford’s actions to provide consumers with a wider range of 

fuel-efficient options, as well as our efforts to leverage the best of our global products to offer 

new choices to customers in all of our regions worldwide.