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09-1553-cv, 09-1571-cv, 09-1554-cv Clear Channel Outdoor Inc. v. City of New York; Metro Fuel LLC. v. City of New York

1 UNITED STATES COURT OF APPEALS 2 3 FOR THE S ECOND C IRCUIT 4 5 6 August Term, 2009 7 8 (Argued: November 16, 2009 Decided: February 3, 2010) 9 10 Docket Nos. 09-1553-cv; 09-1554-cv; 09-1571 11 (consolidated for disposition) 12 13 14 C LEAR C HANNEL OUTDOOR, I NC ., ATLANTI C OUTDOOR 15 ADVERTI SING , I NC ., S CENIC OUTDOOR, I NC ., 16 T ROYSTAR C ITY OUTDOOR LLC, and W ILLOW MEDIA , 17 LLC, 18 19 Consolidated20 Plaintiffs-Appellants , 21 22 –v.– 23 24 C ITYOF NEW YORK and PATRICIA J. LANCASTER, 25 in her o fficial capacity as 26 Commissioner of the New York City 27 Department of Buildings, 28 29 Defendants-Appellees , 30 31 E DWARD FORT IER, 32 33 Consolidated-Defendant34 Appellee . 35 36 37 METRO FUEL LLC, 38The Honorable John F. Keenan, United States District Judge for the * Southern District of New York, sitting by designation. -2- 1 Plaintiff-Appellant , 2 3 –v.– 4 5 C ITYOF NEW YORK , 6 7 Defendant-Appellee . 8 9 10 Before: P OOLERand WESLEY , Circuit Judges , and KEENAN , 11 District Judge . * 12 13 Appeal from an order of the District Court for the 14 Southern District of New York (Crotty, J.), entered on March 15 31, 2009, granting summary judgment to Defendants, and 16 finding that the challenged provisions of the New York City 17 Zoning Resolution do not impose unconstitutional 18 restrictions on Plaintiffs’ commercial speech rights in 19 violation of the First Amendment or the New York State 20 Constitution. 21 22 AFFIRMED . 23 24 25 V ICTOR A. KOVNER(James Eric Rosenfeld and Linda Jane 26 Steinman, on the brief), Davis Wright Tremaine 27 LLP, New York, New York, for Clear Channel 28 Outdoor, Inc . 29 30 R ICHARD D. EMERY , Emery Celli Brinckerhoff & Abady 31 LLP, New York, New York, for Atlantic Outdoor 32 Advertising, Inc., Scenic Outdoor, Inc., 33 Troystar City Outdoor LLC, and Willow Media, 34 LLC . 35 36 E RIC J. HECKER, Emery Celli Brinckerhoff & Abady 37 LLP, New York, New York, for Metro Fuel . 38 39 KAREN M. GRIFFIN , New York City Law Department, New-3- 1 York, New York, for The City of New York, 2 Patricia J. Lancaster, in her official 3 capacity as Commissioner of the New York City 4 Department of Buildings, and Edward Fortier . 5 6 7 WESLEY , Circuit Judge : 8 I. BACKGROUND 9 Plaintiffs, owners of billboards and panel signs in New 10 York City, appeal from an Opinion and Order of the District 11 Court for the Southern District of New York granting summary 12 judgment to Defendants, the City of New York, Patricia J. 13 Lancaster, named in her official capacity as Commissioner of 14 the New York City Department of Buildings, and Edward 15 Fortier, Director of Padlock and Enforcement (collectively 16 the “City”). Clear Channel Outdoor, Inc. v. City of N.Y. , 17 608 F. Supp. 2d 477 (S.D.N.Y. 2009) (Crotty, J.). The 18 district court found that the challenged provisions of New 19 York City’s Zoning Resolution did not impose 20 unconstitutional restrictions on Plaintiffs’ commercial 21 speech rights in violation of the First Amendment or the New 22 York State Constitution. Id. at 481, 508. 23 The district court’s opinion applies to two cases,The factual background giving rise to these disputes 1 is set out in detail in the district court’s opinion. Clear Channel Outdoor, 608 F. Supp. 2d at 481-84. We assume familiarity with that background. The roads designated as arterial highways in New York 2 City include more than 70 expressways, parkways, boulevards, and toll crossings. See N.Y. City Zoning Resolution App’x C: Designation of Arterial Highways. -4- 1 argued in tandem before this Court. The first case is the 1 2 consolidated action of Plaintiffs Clear Channel Outdoor, 3 Inc., Atlantic Outdoor Advertising, Inc., Scenic Outdoor, 4 Inc., Troystar City Outdoor LLC, and Willow Media, LLC 5 (collectively, the “Clear Channel Plaintiffs” or “Clear 6 Channel”). The Clear Channel Plaintiffs own large 7 billboards located near arterial highways in New York City. 2 8 Clear Channel operates an estimated 236 signs throughout New 9 York City; approximately 85 of these signs face arterial 10 highways. The Clear Channel signs that form the basis of 11 this dispute are illuminated and range in size from 315 12 square feet to 11,258 square feet. 13 The Clear Channel Plaintiffs specifically challenge New 14 York City Zoning Resolution §§ 42-55 and 32-662, which ban 15 offsite advertising signs within 200 feet of, and within 16 sight of, arterial highways in manufacturing and commercialAs defined by the New York City regulation, an 3 “advertising sign” is a sign that directs attention to a business, profession, commodity, service, or entertainment that is conducted, sold, or offered elsewhere than upon the premises where the sign is located. New York City Zoning Resolution § 12-10. A sign is not an “advertising sign” if it is “accessory to a use located on the zoning lot.” Id. An “accessory sign” directs attention to a business or profession conducted on the premises where the sign is located. Id. Accessory signs are permitted in all commercial and manufacturing districts, subject to height, size, illumination, and projection limitations. Id. § 32- 62. -5- 1 districts. They also challenge the attendant enforcement 2 regime set forth in New York City Local Law 14 of 2001, 3 Local Law 31 of 2005, and Department of Buildings (“DOB”) 4 Rule 49 (collectively the “Regulations”) as applied to their 5 current inventory of arterial signs in New York City. 6 The second case involves Plaintiff Metro Fuel LLC, 7 which owns smaller “panel” advertising signs. Metro Fuel’s 3 8 panel signs are internally illuminated poster advertisements 9 that are approximately 24 square feet. Metro Fuel’s signs 10 are either placed on undeveloped lots, such as parking lots, 11 affixed to the front of businesses, usually at or near 12 ground level, or placed inside parking garages near the 13 means of ingress and egress. Metro Fuel operates an-6- 1 estimated 440 panel signs in New York City. The challenged 2 City regulations impact approximately 324 of Metro Fuel’s 3 panel signs. 4 Plaintiff Metro Fuel is not generally affected by the 5 provisions of the Zoning Resolution that address arterial 6 advertising signs. Rather, Metro Fuel challenges those 7 aspects of the Zoning Resolution that control where it may 8 place its panel advertisements, and how it may illuminate 9 them. 10 A. History of the New York City Zoning Resolution 11 Since 1940, New York City’s zoning regulations have 12 banned outdoor advertising companies from placing commercial 13 billboards, which do not advertise on-premises businesses, 14 within 200 feet and within view of the City’s major parkways 15 and roadways. See Infinity Outdoor, Inc. v. City of N.Y. , 16 165 F. Supp. 2d 403, 406 (E.D.N.Y. 2001). On-premises signs 17 are defined as “business signs” in the 1940 Zoning 18 Resolution and as “accessory signs” in a 1961 revision of 19 the Zoning Resolution. The 1961 Zoning Resolution added 20 location and illumination restrictions relevant to Metro 21 Fuel’s panel signs.States that did not comply with the requirements of 4 the Act would be in jeopardy of losing up to ten percent of their annual federal aid highway funds. See23 U.S.C. § 131(b). -7- 1 The basic prohibition contained in the 1940 Zoning 2 Resolution remains in force today in manufacturing and 3 certain commercial districts where advertising signs are 4 permitted. During the periods between 1940 and 1979 5 arterial advertising signs were erected and maintained in 6 violation of the Zoning Resolution. Enforcement efforts by 7 the City were rare. 8 In 1965, Congress enacted the Highway Beautification 9 Act to “protect the public investment” in highways, to 10 “promote the safety and recreational value of public travel, 11 and to preserve natural beauty.” 23 U.S.C. § 131(a). In 4 12 order to comply with the Highway Beautification Act, New 13 York City granted legal non-conforming status to existing 14 advertising signs that failed to comply with Zoning 15 Resolution provisions, but which complied with state and 16 federal standards. The signs that did not comply with state 17 and federal standards remained illegal. 18 The City Council amended the Administrative Code inLocal Law 14 established a permitting scheme for all 5 arterial signs, N.Y. Admin. Code §§ 26-253 to 26-255, created a registration system for outdoor advertising companies, id. § 26-260. The law also imposed a requirement that each outdoor advertising company provide the New York City Department of Buildings (“DOB”) with an inventory of all of its signs, including a certification that all signs are in compliance with the Zoning Resolution. Id. §§ 26-260 to 26-261. In addition, Local Law 14 provided the DOB with the authority to “revoke, suspend or refuse to renew the registration of an outdoor advertising company or impose fines or other penalties where it is determined by the Commissioner, after notice and an opportunity to be heard,” that an outdoor advertising company “made statements that it knew or should have known [we]re false in any application or certification filed with the” DOB, failed to provide an inventory of its signs, or otherwise “violated the DOB’s rules pertaining to outdoor advertising.” N.Y. Admin. Code § 26-260(d). Finally, Local Law 14 provided for civil and criminal penalties, and provided a mechanism for the DOB to bring a nuisance abatement action for noncompliance. Id. §§ 26-256, 26-262. -8- 1 2001 by adopting Local Law 14, which sought to enhance the 2 City’s ability to enforce the arterial advertising 3 regulations. In a public hearing regarding the amendment, 5 4 the President of the New York Outdoor Advertising Group (a 5 then-existing industry group comprised of several outdoor 6 advertising companies) submitted written materials admitting 7 that “the outdoor advertising industry unquestionably 8 employed creativemethods to obtain building permits forRule 49 requires that outdoor advertising companies 6 submit an inventory of their signs and structures located within 900 feet, and within view, of an arterial highway. Rules of the City of New York § 49-15(a). When applicable, documentation must also be submitted that establishes that a sign has been granted non-conforming use status. Id. § 49- 15(d)(15). -9- 1 arterial highway signs.” Neufeld Decl. ¶ 21, May 12, 2008 2 (emphasis added). 3 The President of the Outdoor Advertising Group did not 4 dispute that the industry routinely claimed that advertising 5 signs would be used for permissible on-premises accessory 6 business purposes in order to obtain permits from the DOB. 7 Despite these representations made to the DOB, the signs 8 were in fact used for offsite advertising purposes, which 9 were proscribed under the applicable regulations. Some 10 outdoor advertising companies, including the Plaintiffs, 11 also erected billboards without obtaining permits of any 12 kind. 13 In 2005, the City Council adopted Local Law 31 that 14 revised Local Law 14 in various ways, but preserved the main 15 requirements and provisions of Local Law 14 at issue in this 16 case. Neither Local Law went into effect in material part 17 until the DOB promulgated Rule 49 on July 26, 2006. 6-10- 1 B. The Current Controversy 2 Plaintiffs do not dispute the City’s authority to enact 3 and enforce regulations tailored to address outdoor 4 commercial advertising. However, they argue that “loopholes 5 and inconsistencies in the regulatory regime” prevent the 6 regulations from advancing a substantial government 7 interest, rendering it invalid under the First Amendment. 8 1. The Clear Channel Plaintiffs 9 The Clear Channel Plaintiffs first contend that the 10 City’s sporadic enforcement of its regulatory regime from 11 1940 to 2001 undermines its validity. They state that “a 12 great number of . . . signs were built abutting the arterial 13 highways from 1940 through 2001. In general, the City 14 issued permits for large accessory signs along the arterial 15 highways, and, without permission, the sign owners converted 16 the signs to advertising signs.” Plaintiffs maintain that 17 the “City has sought to newly enforce its ban on arterial 18 advertising signs on private property while permitting 19 offsite advertising signs on government property, including 20 on billboards, bus shelters, subway[] entrances and phone 21 kiosks, several hundred of which are within 200 feet of anEssentially, Plaintiffs have benefitted from their 7 own misconduct and now suggest to this Court that the City should be precluded from enforcing its zoning scheme because it has not always enforced its regulations in a manner that would allow it to achieve full compliance. That cannot be the law. -11- 1 arterial highway.” In support of this assertion, 7 2 Plaintiffs allege that “there are currently between 1,400 3 and 1,600 advertising signs on government or public property 4 on billboards, bus shelters, phone kiosks and subway[] 5 panels on roadways designated as arterial highways or blocks 6 intersecting with arterial highways.” 7 Plaintiffs next draw our attention to a few specific 8 inconsistencies in the applicable regulations, which the 9 City subsequently remedied. First, two Clear Channel signs, 10 both measuring 960 square feet and located within 200 feet 11 and in view of the Belt Parkway in Brooklyn. Following the 12 commencement of these lawsuits, the City declined to renew 13 Clear Channel’s lease to maintain these signs and requested 14 that the signs be taken down. Second, arterial advertising 15 signs on City-owned property located within 200 feet, and 16 within view of, the West Side Highway. Plaintiffs 17 acknowledge that the company that operates these signs has-12- 1 entered into an agreement with the City to remove these 2 signs. Yet, Plaintiffs maintain that these signs undermine 3 the alleged purposes of the Zoning Resolution and render it 4 an unconstitutional restraint on commercial speech. 5 The Clear Channel Plaintiffs maintain that “[o]ne of 6 the most glaring inconsistencies in the regulatory scheme is 7 the exemption for Arterial Advertising Signs on Transit 8 Authority Property.” As the district court noted, the 9 “parties disagree over the City’s reasons for not enforcing 10 its laws on [the property controlled by the Metropolitan 11 Transit Authority (‘MTA’), the Port Authority of New York 12 and New Jersey (the ‘Port Authority’), and Amtrak,] and the 13 City’s good faith in prospectively enforcing the Zoning 14 Resolution.” Clear Channel , 608 F. Supp. 2d at 489. City 15 officials claim that they did not enforce the Zoning 16 Resolution against the MTA, the Port Authority, or Amtrak 17 because they believed that they did not have the authority 18 to do so. The City now concedes that it has the legal 19 authority to enforce the Zoning Resolution against 20 properties owned or controlled by the MTA, including the 21 Long Island Railroad (“LIRR”) and the Metro North Railroad.-13- 1 Clear Channel , 608 F. Supp. 2d at 489. 2 The Clear Channel Plaintiffs take the position that 3 “New York City viewed increased revenues for mass transit — 4 not aesthetics or traffic safety — as the paramount concern 5 in actively supporting an exemption for Transit Authority 6 signs from its zoning regulations.” Plaintiffs contend that 7 “the City has made a concerted effort over several decades . 8 . . not to enforce the Arterial Advertising Ban against 9 billboards on any railroad property, including billboards on 10 the MTA, LIRR, Conrail, Amtrak and other railroad or Port 11 Authority property.” 12 Finally, Plaintiffs dispute the validity of the City’s 13 proffered justification for its regulatory scheme — the 14 desire to promote traffic safety and aesthetics. They 15 assert that “there is no credible evidence that these signs, 16 which have stood [illegally] for years and often decades, 17 have created any traffic problems.” Clear Channel Outdoor, 18 Inc., Second Am. Compl. ¶ 3. 19 2. Metro Fuel: The Street Furniture Franchise 20 In 2006, the City entered into a 20-year non-exclusive 21 franchise contract (the “Street Furniture Franchise”) with a-14- 1 private company, Cemusa, Inc. (“Cemusa”), for the 2 installation, operation, and maintenance of bus shelters, 3 automatic public toilets, newsstands, and other “public 4 service structures.” Pursuant to this contract, the City 5 shares in revenue generated by advertisements located on the 6 street furniture structures. There are allegedly 128 “urban 7 panels,” which are mounted on the railings of sidewalk 8 subway entrances near roads that have been designated by the 9 City as arterial highways and an additional 24 urban panels 10 on subways entrances on blocks that intersect with arterial 11 highways. 12 Metro Fuel argues that the City’s street furniture 13 franchise allows Cemusa to place advertisements on bus 14 shelters that are similar to their advertisements, but which 15 are not subject to the Zoning Resolution. Indeed, Metro 16 Fuel alleges that the City expressly amended its 17 Administrative Code to permit advertising on the exterior of 18 newsstands in conjunction with its contract with Cemusa. 19 Metro Fuel maintains that this exception is evidence of the 20 regulation’s asserted constitutional infirmity. 21 With respect to Metro Fuel, the City concedes thatSubsequent to the filing of Clear Channel’s 8 complaint, Atlantic Outdoor, Scenic Outdoor, Troystar City Outdoor, and Willow Media all filed complaints against the City, which were consolidated with the Clear Channel action on October 20, 2006, pursuant to Federal Rule of Civil Procedure 42(a). The consolidated Plaintiffs filed a motion for a preliminary injunction to prevent enforcement of the arterial advertising restrictions, Local Law 14, Local Law 31, and DOB Rule 49. In response, the City stayed enforcement of the challenged regulations until the -15- 1 Metro Fuel’s “panel signs are signs of approximately the 2 same size as, and sited in approximately the same manner as, 3 the advertisements on the City’s bus stop shelters.” But, 4 the City maintains that “the provisions of the Zoning 5 Resolution which restrict the permissible locations of 6 panels signs, as well as the size, height, and illumination 7 of such signs, are generally designed to protect 8 neighborhood character, consistent with zoning designations, 9 and to address aesthetic concerns.” Essentially, the City 10 argues that Metro Fuel’s panel signs can be permissibly 11 distinguished from the permissible coordinated street 12 furniture. 13 II. PROCEDURAL HISTORY 14 Clear Channel filed its complaint against Defendants on 15 October 6, 2006. The City moved for summary judgment 8resolution of this litigation. -16- 1 against the Clear Channel Plaintiffs on May 12, 2008. On 2 June 23, 2008, the Clear Channel Plaintiffs cross-moved for 3 summary judgment. Metro Fuel filed its complaint against 4 Defendants on September 21, 2007. Metro Fuel filed a motion 5 for summary judgment or, alternatively, for a preliminary 6 injunction on July 28, 2008. The City cross-moved for 7 summary judgment against Metro Fuel on August 25, 2008. 8 In a well-reasoned opinion, the district court 9 concluded that there were “no issues of material fact in 10 either of the cases.” Clear Channel , 608 F. Supp. 2d at 11 515. It held that “[a]ny factual disputes are trivial, non12 essential, and do not materially affect the outcome of the 13 cases.” Id. The court found a grant of summary judgment in 14 favor of the City appropriate because the “City’s zoning 15 regulations . . . satisfy the constitutional test for 16 commercial speech restriction and are not unconstitutionally 17 underinclusive.” Id. 18 In reaching its conclusion that the City’s zoning 19 regulations pass constitutional muster, the court determined 20 that the City “has substantial interests in restricting-17- 1 outdoor advertising signs near highways, its zoning 2 ordinance will directly advance those interests, and the 3 regulations are not more extensive than necessary.” Id. 4 The district court found that the “few exceptions to the ban 5 on off-site commercial arterial advertising that remain 6 along the City’s roads do not undermine the 7 constitutionality of the Zoning Resolution.” Id. The court 8 further noted that the City is permitted “to value one type 9 of commercial speech over another.” Id. at 500. 10 The district court also concluded that the registration 11 and documentation requirements challenged by Plaintiffs 12 “also pass constitutional muster.” Id. at 515. It ruled 13 that the “provisions of Rule 49 directly advance the City’s 14 interests in traffic safety and aesthetics and [that] . . . 15 the regulations are narrowly tailored” to meet the City’s 16 goals. Id. at 507. 17 Finally, the district court rejected Plaintiffs’ 18 challenge based on the New York State Constitution. See 19 N.Y. Const. art. I, § 8. It found “no indication either in 20 the case law or in the parties’ arguments that the New York 21 State courts impose a stricter test for commercial speech-18- 1 regulation.” Clear Channel , 608 F. Supp. 2d at 508. 2 III. DISCUSSION 3 A. Standard of Review 4 It is well settled that summary judgment may be granted 5 only if there is “no genuine issue as to any material fact.” 6 Fed. R. Civ. P. 56(c)(2). We review de novo the district 7 court’s grant of summary judgment. N.Y. State Rest. Ass’n 8 v. N.Y. City Bd. of Health , 556 F.3d 114, 122 (2d Cir. 9 2009). The “scope of our review . . . does not change 10 where, as here, summary judgment was granted to one party 11 and denied to the other in the procedural context of cross12 motions. Indeed, cross-motions are no more than a claim by 13 each side that it alone is entitled to summary judgment.” 14 N.Y. State Ass’n of Realtors, Inc. v. Shaffer, 27 F.3d 834, 15 838 (2d Cir. 1994) (internal citations, quotation marks, and 16 alteration omitted). In cases such as this one, in which 17 claims are raised under the First Amendment, we have “an 18 obligation to make an independent examination of the whole 19 record.” Bose Corp. v. Consumers Union , 466 U.S. 485, 499 20 (1984) (internal quotation marks omitted). 21 B. The Central HudsonTestFor a brief recitation of the development of the 9 commercial speech doctrine, see, for example, United States v. Edge Broad. Co. , 509 U.S. 418, 426 (1993). -19- 1 It is clear that the advertisements in question involve 2 commercial speech. See Bad Frog Brewery, Inc. v. N.Y. State 3 Liquor Auth. , 134 F.3d 87, 96-97 (2d Cir. 1998). In Central 4 Hudson , the Supreme Court articulated the current test for 5 assessing the constitutionality of restrictions on 6 commercial speech. Cent. Hudson Gas & Elec. Corp. v. Pub. 9 7 Serv. Comm’n , 447 U.S. 557, 563-66 (1980); see also Thompson 8 v. W. States Med. Ctr. , 535 U.S. 357, 367-68 (2002) 9 (reaffirming application of Central Hudson test in 10 commercial speech cases). 11 As a threshold matter, in order to warrant First 12 Amendment protection under the Central Hudson framework, the 13 communication must be “neither misleading nor related to 14 unlawful activity.” 447 U.S. at 564. That the commercial 15 speech at issue in this case is lawful and not misleading, 16 and therefore entitled to First Amendment protection, is not 17 in dispute. See Clear Channel , 608 F. Supp. 2d at 494 n.21. 18 A governmental entity that wishes to regulate protected 19 commercial speech “must assert a substantial interest to beAdditionally, we have held that a governmental entity 10 “need not rely on the justifications offered . . . when the [regulation] was enacted, since any insufficiency in the original motivation does not diminish other interests that the restriction may now serve.” Anderson v. Treadwell , 294 F.3d 453, 461 n.5 (2d Cir. 2002) (internal quotation marks omitted). Thus, to the extent that Plaintiffs assert that the City’s proffered justifications for the Zoning Resolution were not raised at the time of its enactment, such complaints do not further their position in this litigation. -20- 1 achieved” by the restrictions. Cent. Hudson , 447 U.S. at 2 564. The “twin goals” of protecting the aesthetic 3 appearance of a city and maintaining traffic safety are 4 “substantial government goals.” Metromedia, Inc. v. City 10 5 of San Diego , 453 U.S. 490, 507-08 (1981); see also 6 Lorillard Tobacco Co. v. Reilly, 533 U.S. 525, 551 (2001); 7 Members of the City Council v. Taxpayers for Vincent , 466 8 U.S. 789, 806-07 (1984); Long Island Bd. of Realtors, Inc. 9 v. Vill. of Massapequa Park , 277 F.3d 622, 627-28 (2d Cir. 10 2002). Plaintiffs do not disagree that the City’s asserted 11 interests in this case are “substantial.” 12 In order to satisfy constitutional requirements, as set 13 out in Central Hudson , the restriction must satisfy two 14 further criteria. “First, the restriction must directlyCommercial speech requires less robust protection 11 than other forms of speech that must be more carefully guarded, such as political or religious speech. This is so because “commercial speech is more durable than other types -21- 1 advance the state interest involved”; and second, it must 2 not be “more extensive than is necessary to serve that 3 interest.” Cent. Hudson , 447 U.S. at 564, 566. The City 4 bears “the burden of establishing a reasonable fit between 5 the [regulatory scheme’s] ends and the means chosen to 6 accomplish those ends.” City of Cincinnati v. Discovery 7 Network, Inc. , 507 U.S. 410, 414 (1993) (internal quotation 8 marks omitted). 9 C. The City is Not Required to Adopt the Least Restrictive 10 Means of Regulating Outdoor Commercial Advertising 11 12 The dictates of Central Hudson do not require the City 13 to adopt the “least restrictive means” of advancing its 14 asserted interests. Bd. of Tr. of the State Univ. of N.Y. 15 v. Fox , 492 U.S. 469, 477 (1989). As the Supreme Court has 16 made clear, “‘commercial speech [enjoys] a limited measure 17 of protection, commensurate with its subordinate position in 18 the scale of First Amendment values,’ and is subject to 19 ‘modes of regulation that might be impermissible in the 20 realm of noncommercial expression.’” Id. (quoting Ohralik 11of speech, since it is the offspring of economic selfinterest.” Discovery Network , 507 U.S. at 439 (internal quotation marks omitted) (Rehnquist, C.J., dissenting). And, commercial speech is also understood as “less central to the interests of the First Amendment” than other forms of speech. Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc. , 472 U.S. 749, 759 n.5 (1985). “The protection available for particular commercial expression turns on the nature both of the expression and of the governmental interests served by its regulation.” Cent. Hudson , 447 U.S. at 563. -22- 1 v. Ohio State Bar Ass’n , 436 U.S. 447, 456 (1978)). 2 In declining to require that the government employ the 3 least restrictive means in regulating commercial speech, the 4 Supreme Court has explained that this means that “we have 5 not insisted that there be no conceivable alternative, but 6 only that the regulation not burden substantially more 7 speech than is necessary to further the government’s 8 legitimate interests. And we have been loath to second9 guess the [g]overnment’s judgment to that effect.” Fox , 492 10 U.S. at 478 (internal citation and quotation marks omitted); 11 see also Greater New Orleans Broad. Ass’n, Inc. v. United 12 States , 527 U.S. 173, 188 (1999). Thus, what is “require[d] 13 is a fit between the legislature’s ends and the means chosen 14 to accomplish those ends — a fit that is not necessarily 15 perfect, but reasonable; that represents not necessarily the-23- 1 single best disposition but one whose scope is in proportion 2 to the interest served.” Fox , 492 U.S. at 480 (internal 3 citations and quotation marks omitted). 4 Supreme Court precedent instructs that, if the City’s 5 determination about how to regulate outdoor commercial 6 advertising is “reasonable” — and we find that it is in this 7 case — then we should defer to that determination. See Ward 8 v. Rock Against Racism , 491 U.S. 781, 800 (1989); see also 9 Riel v. City of Bradford, 485 F.3d 736, 753-54 (3d Cir. 10 2007) (stating that “government should not be left with a 11 choice of enacting a regulation banning [or burdening] all 12 signs in a particular geographic area or none” (internal 13 quotation marks omitted) (alteration in original)). And, in 14 considering the validity of the City’s zoning scheme, we 15 must examine the regulations in relation “to the overall 16 problem the government seeks to correct.” Ward, 491 U.S. at 17 801. 18 In this case, Metro Fuel characterizes the City’s 19 regulatory scheme as premised on a “radical urban design 20 theory.” However, it is not this Court’s role to second 21 guess the City’s urban planning decisions. Similarly, the-24- 1 Clear Channel Plaintiffs contend that the City should have 2 adopted a “size and spacing” regulatory regime. The City’s 3 rejection of an alternative model does not invalidate the 4 regime selected by the City. See, e.g. , Fox , 492 U.S. at 5 478; Prime Media, Inc. v. City of Brentwood, 398 F.3d 814, 6 820-21 (6th Cir. 2005); Treadwell , 294 F.3d at 463. 7 However, the City is afforded “considerable leeway . . . in 8 determining the appropriate means to further a legitimate 9 governmental interest, even when enactments incidentally 10 limit commercial speech.” Vill. of Massapequa Park , 277 11 F.3d at 627-28; see also Taxpayers for Vincent , 466 U.S. at 12 815-16; Naser Jewelers, Inc. v. City of Concord, 513 F.3d 13 27, 35 (1st Cir. 2008). That the City considered, and 14 rejected, an alternative scheme is of no constitutional 15 moment. See Ward, 491 U.S. at 797-98. 16 D. Underinclusivity 17 In this case, Plaintiffs’ challenge to the zoning 18 regime under the final two prongs of Central Hudson centers 19 primarily on their contention that the regulations are 20 unconstitutionally underinclusive. They argue that the 21 Zoning Resolution does not “fit” with the City’s statedThere is also no basis for a finding that the City’s 12 Zoning Resolution impermissibly favors government speech over private speech. It is well established that, “[i]n the realm of private speech or expression, government regulation may not favor one speaker over another.” Rosenberger v. Rector & Visitors of the Univ. of Va. , 515 U.S. 819, 828 (1995). However, the zoning regulations at issue cannot be said to function as an “attempt to give one side of a debatable public question an advantage in expressing its views to the people.” Ladue , 512 U.S. at 51 (internal quotation marks omitted). Rather, the zoning scheme is an attempt to control the location of outdoor commercial advertising. See Field Day, LLC v. County of Suffolk , 463 F.3d 167, 174 (2d Cir. 2006). While the City may not discriminate between speakers or viewpoints, it “may value one category of commercial speech over another where it has valid reasons for doing so.” Clear Channel , 608 F. Supp. 2d at 502 (citing Metromedia , 453 U.S. at 511-12). Thus, the “City is free to value a controlled and harmonious streetscape without compromising its ability to restrict uncontrolled and obtrusive advertising on the City’s arterial road network.” Id. And, “[t]he City has stated that it will enforce the Zoning Resolution against all billboards on City and government property, where it is -25- 1 objectives. See Edge Broad. Co. , 509 U.S. at 427-28. 2 The Supreme Court has explained that a regulation may 3 be unconstitutional if it “in effect restricts too little 4 speech because its exemptions discriminate on the basis of 5 the signs’ messages.” City of Ladue v. Gilleo , 512 U.S. 43, 6 50-51 (1994). There is no basis for finding this form of 7 content-based discrimination in this case. Cf. Linmark 12empowered and authorized to do so.” Id. -26- 1 Assocs., Inc. v. Twp. of Willingboro , 431 U.S. 85, 93-98 2 (1977); Nat’l Adver. Co. v. Town of Niagra , 942 F.2d 145, 3 147-48 (2d Cir. 1991). 4 A related form of impermissible underinclusivity is 5 presented by a regulation that draws arbitrary distinctions, 6 or that draws distinctions that “bear[] no relationship 7 whatsoeverto the particular interests that the city has 8 asserted.” Discovery Network , 507 U.S. at 424. Plaintiffs 9 contend the Zoning Resolution is underinclusive because no 10 meaningful distinctions exist between their regulated signs 11 and billboards, and legally permissible advertising. A 12 regulation may also be deemed constitutionally problematic 13 if it contains exceptions that “undermine and counteract” 14 the government’s asserted interest. Rubin v. Coors Brewing 15 Co. , 514 U.S. 476, 489 (1995). These two forms of 16 underinclusivity are at the heart of Plaintiffs’ challenge. 17 1. MetromediaGoverns Plaintiffs’ Challenge 18 The Supreme Court’s decision in Metromedia, Inc. v. 19 City of San Diegois controlling. 453 U.S. 490 (1981). The 20 relevant portion of the ordinance at issue in MetromediaThe ordinance at issue in Metromediaalso banned non- 13 commercial signage. A majority of the Court upheld the regulation only as it pertained to commercial speech. See 453 U.S. at 512-13. In this appeal, we are only concerned with the City’s regulation of outdoor advertising of billboards and signs containing commercial speech. The specified categories exempted from the City of 14 San Diego’s sign ordinance included: government signs; signs located at public bus stops; signs manufactured, transported or stored within the city, if not used for advertising purposes; signs within malls, courts, and arcades; for sale and for lease signs; signs on public and commercial vehicles; signs depicting time, temperature, and news; signs on public transportation, including buses and taxis; and signs on commercial vehicles. 453 U.S. at 494-95. -27- 1 banned offsite commercial advertising signs, but not onsite 2 signs. Id. at 493 n.1. The ordinance also provided an 13 3 exception for “signs falling within 12 specified 4 categories.” Id. at 494. In Metromedia , the plaintiffs 14 5 argued “that the city denigrates its interest in traffic 6 safety and beauty and defeats its own case by permitting 7 onsite advertising and other specified signs.” Id. at 510- 8 11. 9 The Court rejected the Metromediaplaintiffs’ 10 underinclusivity argument. It held that even though the 11 ordinance did not apply to onsite advertising, it still 12 directly advanced the City of San Diego’s interests in-28- 1 traffic safety and aesthetics. Id. at 511. The Court 2 concluded that the city could permissibly distinguish 3 between different forms of advertisements. Id. at 511-12. 4 Lastly, the Supreme Court held that it did not offend the 5 Constitution for San Diego to “distinguish between the 6 relative value of different categories of commercial 7 speech.” Id. at 514. 8 Plaintiffs in this case argue that the City violates 9 the protections afforded commercial speech when it 10 distinguishes between their signs or billboards and those 11 located on government property. But, the Supreme Court has 12 already rejected “the argument that a prohibition against 13 the use of unattractive signs cannot be justified on 14 [a]esthetic grounds if it fails to apply to all equally 15 unattractive signs wherever they might be located.” 16 Taxpayers for Vincent , 466 U.S. at 810. It is clear that, 17 despite its exceptions, New York City’s Zoning Resolution 18 directly advances its interests in traffic safety and 19 aesthetics. See Posadas de P.R. Assocs. v. Tourism Co. of 20 P.R. , 478 U.S. 328, 342 (1986). Indeed, in Metromedia , the 21 Court made explicit reference to the exceptions to the ban-29- 1 of offsite advertising, but did not find the exemptions 2 constitutionally problematic. 453 U.S. at 495. 3 Plaintiffs’ argument hinges, in part, on the assertion 4 that the City’s regulatory regime runs afoul of the First 5 Amendment because it does not fullyaccomplish the 6 articulated objectives. However, contrary to Plaintiffs’ 7 contentions, the Supreme Court has previously rejected that 8 argument. Of particular relevance to this case, in 9 Metromedia , the Court rejected the same contention raised 10 here: that the ban on offsite advertising was 11 unconstitutionally underinclusive because it did not extend 12 to onsite advertising. Id. at 511; see also Posadas , 478 13 U.S. at 342 (rejecting the claim that a ban on promotional 14 advertising of casino gambling aimed at Puerto Rican 15 residents was invalid because other types of gambling were 16 permitted to be advertised to local residents). 17 Plaintiffs next argue that the City’s contract to 18 permit coordinated advertising on street furniture makes the 19 Zoning Resolution unconstitutionally underinclusive. On 20 this point, we find persuasive the Ninth Circuit’s decision 21 in Metro Lights, LLC v. City of Los Angeles , 551 F.3d 898-30- 1 (9th Cir. 2009), cert. denied, No. 09-259, — S. Ct. —, 2009 2 WL 2761319 (Dec. 14, 2009). In Metro Lights , the Ninth 3 Circuit considered the question of “whether a city violates 4 the First Amendment by prohibiting most offsite commercial 5 advertising while simultaneously contracting with a private 6 party to permit sale of such advertising at city-owned 7 transit stops.” 551 F.3d at 900. This scenario is similar 8 to the one presented here. In this case, the City 9 contracted with Cemusa for the installation, operation, and 10 maintenance of bus shelters, automatic public toilets, 11 newsstands, and other “public service structures.” The 12 plaintiff in Metro Lights , like Plaintiffs here, made the 13 alleged “underinclusivity” of the zoning regime the 14 “centerpiece of its First Amendment challenge on appeal.” 15 551 F.3d at 904. The Metro Lights court rejected 16 plaintiff’s underinclusivity challenge. See id. at 911. We 17 conclude that the same result is appropriate here. 18 In Metro Lights , Los Angeles argued “that the 19 proliferation of offsite advertising by numerous and 20 disparate private parties creates more distracting ugliness 21 than a single, controlled series of advertisements on city-31- 1 property over which the City wields contractual 2 supervision.” Id. at 910. The Metro Lights court accepted 3 the city’s argument, based on the reasoning and holding of 4 Metromedia . Id. We similarly accept the City’s argument 5 that the controlled advertising regime established by its 6 contract with Cemusa is sufficiently distinct from 7 Plaintiffs’ advertising that is subject to the zoning 8 restrictions. And, as in Metromedia and Metro Lights , we 9 defer to the City’s judgment in controlling the placement of 10 outdoor advertising. Metromedia , 453 U.S. at 512; Metro 11 Lights , 551 F.3d at 910-11. 12 2. Discovery Network , Rubinand Greater New Orleans 13 Dictate the Same Result as Metromedia 14 15 Plaintiffs do not explicitly dispute that Metromedia 16 applies to their challenge to the New York City Zoning 17 Resolution. Clear Channel , 608 F. Supp. 2d at 495. 18 However, they contend that more recent Supreme Court cases, 19 City of Cincinnati v. Discovery Network , 507 U.S. 410 20 (1993), Rubin v. Coors Brewing Co. , 514 U.S. 476 (1995), and 21 Greater New Orleans Broad. Ass’n, Inc. v. United States , 527 22 U.S. 173 (1999) require that we strike down the City’s 23 zoning regime. We reject Plaintiffs’ argument; we are-32- 1 persuaded that the exceptions to the Zoning Resolution do 2 not “undermine [or] counteract its effects,” Rubin , 514 U.S. 3 at 489, and that the regulations “directly and materially 4 advance[] [the City’s] aim.” Greater New Orleans , 527 U.S. 5 at 193. 6 In resolving disputes, we “should follow the case which 7 directly controls.” Rodriguez de Quijas v. Shearson/Am. 8 Express, Inc. , 490 U.S. 477, 484 (1989). As already 9 discussed, the Supreme Court’s decision in Metromediais 10 most directly on point. It is particularly significant, in 11 the First Amendment context, that the Supreme Court has 12 pointed out that “[e]ach method of communicating ideas is a 13 law unto itself and that law must reflect the differing 14 natures, values, abuses and dangers of each method.” 15 Metromedia , 453 U.S. at 501. As in Metromedia , “[w]e deal 16 here with the law of billboards.” Id. And, as the Court 17 has held, signs “pose distinctive problems that are subject 18 to municipalities’ police powers.” Ladue , 512 U.S. at 48. 19 This is so because “signs take up space and may obstruct 20 views, distract motorists, displace alternative uses for 21 land, and pose other problems that legitimately call for-33- 1 regulation.” Id. The cases relied on by Plaintiffs, which 2 are distinguished below, must be evaluated in light of this 3 distinct First Amendment factual and legal context. 4 First, Discovery Networkis distinguishable from our 5 case. In that case, the City of Cincinnati drew a 6 distinction between news racks containing commercial 7 publications and news racks containing newspapers. The 8 distinction bore “no relationship whatsoeverto the 9 particular interests that [Cincinnati] ha[d] asserted.” 507 10 U.S. at 424 (emphasis in original). By contrast, there is 11 clearly a relationship between the City’s Zoning Resolution, 12 which regulates the placement of outdoor commercial 13 advertising, and its interest in aesthetics and traffic 14 safety. Evaluating the zoning scheme as a whole, we 15 conclude that the regulations are “part of a substantial 16 effort to advance a valid state interest.” Bad Frog 17 Brewery, 134 F.3d at 100. 18 Second, in Discovery Network , the city “asserted an 19 interest in [a]esthetics,” but the regulated news racks were 20 “no greater an eyesore” than those left unregulated. Id. at 21 425. Indeed, the regulated and unregulated news racks wereThere was an additional concern in Discovery Network 15 that the regulated commercial speech was not sufficiently distinguishable from unregulated non-commercial speech. 507 U.S. at 419. No similar concern is implicated on the facts of the cases presently before this Court. -34- 1 identical. Therefore, they were all “equally at fault,” 2 regardless of their contents. Id. at 426. In this case, 15 3 we defer to the City’s judgment that unregulated signage and 4 billboards are a greater eyesore than coordinated street 5 furniture bearing advertisements. The regulation in 6 Discovery Network ran afoul of the principles articulated in 7 Central Hudsonbecause there was no “logical connection” 8 between the interests asserted by Cincinnati and the 9 regulatory scheme. Metro Lights , 551 F.3d at 905. The same 10 cannot be said of New York City’s Zoning Resolution. 11 Third, the benefit from the regulation in Discovery 12 Network was deemed to be “minute or paltry.” 507 U.S. at 13 441 (internal quotation marks omitted). Here, the City has 14 a “sufficient basis” to believe that the impact of the 15 zoning regulations will substantially advance its proffered 16 interests. See Metromedia , 453 U.S. at 508; see also RTM 17 Media, LLC v. City of Houston , 584 F.3d 220, 226-27 (5th 18 Cir. 2009). Finally, the City of Cincinnati “enacted a-35- 1 sweeping ban that bar[red] from its sidewalks a whole class 2 of constitutionally protected speech.” Discovery Network , 3 507 U.S. at 430. The City of New York has taken no such 4 action. Rather, it has simply enacted regulations that 5 control the placement of outdoor advertising. 6 In Rubin , the Supreme Court found that a provision of 7 the Federal Alcohol Administration Act (“FAAA”) that 8 “prohibited disclosure of the alcohol content of beer on 9 labels or in advertising” violated the First Amendment. 514 10 U.S. at 478. The government’s asserted interest was in 11 “curbing ‘strength wars’ by beer brewers who might seek to 12 compete for customers on the basis of alcohol content.” Id. 13 at 483. However, the Bureau of Alcohol, Tobacco and 14 Firearms simultaneously required disclosure of alcohol 15 content on the labels of wine and spirits. Id. at 484. The 16 Court held that the portion of the FAAA at issue “failed to 17 advance the interest in suppressing strength wars 18 sufficiently to justify the ban.” Id. at 486. 19 Rubin is easily distinguishable from our case; Rubin 20 involved an attempt to “suppress[] the free flow of factual 21 information.” Id. at 484. Here, the City makes no attempt-36- 1 to limit the free flow of factual commercial information, 2 which the Supreme Court has deemed “indispensable to the 3 proper allocation of resources in a free enterprise system . 4 . . [and] indispensable to the formation of intelligent 5 opinions as to how that system ought to be regulated or 6 altered.” Va. State Bd. of Pharm. v. Va. Citizens Consumer 7 Council, Inc ., 425 U.S. 748, 765 (1976). 8 Rubinis further distinguishable from the factual 9 scenario presented by these appeals because the relevant 10 provision of the FAAA could not “directly and materially 11 advance [the government’s] asserted interest because of the 12 overall irrationality of the . . . regulatory scheme.” 514 13 U.S. at 488. Indeed, the “unique and puzzling regulatory 14 framework ensure[d] that the labeling ban [would] fail to 15 achieve” the government’s asserted interest. Id. at 489. 16 This was so because “other provisions of the same Act 17 directly undermine and counteract its effects.” Id. 18 Irrespective of its exceptions, it simply cannot be said 19 that the Zoning Resolution at issue undermines and 20 counteracts its stated ends. Rather, the zoning regulations 21 challenged by Plaintiffs present an integrated effort by the-37- 1 City to reduce visual clutter, to improve the overall 2 aesthetic appearance of the City, and to regulate traffic 3 safety. The fact that the City has chosen to value some 4 types of commercial speech over others, Metromedia , 453 U.S. 5 at 512, does not make the regulation irrational. 6 In Greater New Orleans , the Supreme Court struck down a 7 law that “banned broadcast advertising for most private 8 casinos but exempted, among others, advertising for Indian 9 tribal casinos.” Metro Lights , 551 F.3d at 905 (citing 527 10 U.S. 195-96). The government maintained that the 11 broadcasting ban directly advanced its interest in 12 “alleviating the social costs of casino gambling by limiting 13 demand.” Greater New Orleans , 527 U.S. at 189. However, 14 the Court found the regulation failed to pass constitutional 15 scrutiny under Central Hudsonbecause forbidding advertising 16 of some casinos but not others “merely channel[s] gamblers 17 to one casino rather than another.” Id. Thus, the 18 regulation was entirely “self-defeating.” See Metro Lights , 19 551 F.3d at 906. 20 The distinctions drawn by the Zoning Resolution between 21 permissible and impermissible locations for outdoor-38- 1 commercial advertising are meaningful and do not defeat the 2 purpose of the City’s regulatory scheme. The City may 3 legitimately allow limited and controlled advertising on 4 street furniture, while also reducing clutter on City 5 sidewalks. Allowing some signs does not constitutionally 6 require a city to allow all similar signs. The zoning 7 scheme does not result in a mere channeling effect. The 8 City’s interests in aesthetics, preservation of neighborhood 9 character, and traffic safety continue to be advanced, even 10 though limited and controlled advertising is permitted on 11 street furniture. 12 As we have previously noted, “the Supreme Court has 13 made clear that underinclusiveness will not necessarily 14 defeat a claim that a state interest has been materially 15 advanced.” Treadwell , 294 F.3d at 463 (citing Posadas , 478 16 U.S. at 343; Metromedia , 453 U.S. at 511). Here, the 17 exceptions to the Zoning Resolution do not render the scheme 18 unconstitutional. 19 E. Plaintiffs’ “Inverse Mootness” Argument Must Fail 20 Plaintiffs maintain that post-litigation actions taken 21 by the City are insufficient to cure the alleged-39- 1 constitutional violation or to render the examples of 2 infringement inapplicable to their challenge. The City 3 objects to Plaintiffs’ characterization of its efforts to 4 enforce its zoning regulations as litigation inspired. But, 5 the City does not argue that Plaintiffs’ First Amendment 6 challenge is moot, and rightly so. Rather, it is Plaintiffs 7 who argue that this Court should apply a principle used in 8 analyzing questions of mootness to this case. They contend, 9 in effect, that recent enforcement actions taken by the City 10 should be disregarded by this Court when considering the 11 import of their examples of exceptions to the Zoning 12 Resolution. However, the principles of the mootness 13 doctrine on which Plaintiffs seek to rely are inapposite 14 here. 15 In analyzing a mootness challenge, “factual changes 16 made by a defendant after litigation has commenced cannot 17 render a case moot unless it is absolutely clear the 18 defendant cannot resume the allegedly offending conduct.” 19 See Friends of the Earth, Inc. v. Laidlaw Envtl. Servs., 20 Inc. , 528 U.S. 167, 189 (2000). Plaintiffs contend that, in 21 this case, nothing prevents the City from resuming the-40- 1 offending conduct. They further assert that the “heavy 2 burden of persua[ding] the court that the challenged conduct 3 cannot reasonably be expected to start up again lies with” 4 the City. Id. at 189 (internal quotation marks omitted and 5 alteration in original). 6 The voluntary cessation of allegedly illegal activity 7 may render a case moot “if the defendant can demonstrate 8 that (1) there is no reasonable expectation that the alleged 9 violation will recur and (2) interim relief or events have 10 completely and irrevocably eradicated the effects of the 11 alleged violation.” Campbell v. Greisberger, 80 F.3d 703, 12 706 (2d Cir. 1996) (internal quotation marks omitted). 13 Here, however, it is Plaintiffs who have erected signs and 14 billboards in contravention of City zoning regulations. 15 Essentially, Plaintiffs complain of a self-inflicted wound. 16 They violated the City’s duly enacted zoning ordinance and 17 seek to justify continued violation by citing a prior 18 history of lax enforcement. Meager past efforts at zoning 19 enforcement are not the stuff of economic expectations. 20 Governments generally are not estopped by the misdeeds of 21 their agents or employees. See, e.g. , Petrelli v. City of-41- 1 Mount Vernon , 9 F.3d 250, 256-57 (2d Cir. 1993). 2 “[P]rinciples of laches or estoppel do not bar a 3 municipality from enforcing ordinances that have been 4 allowed to lie fallow.” LaTrieste Rest. & Cabaret Inc. v. 5 Vill. of Port Chester, 40 F.3d 587, 590 (2d Cir. 1994). 6 In other words, Plaintiffs suggest that the City will 7 simply revert to a pattern of non-enforcement after the 8 resolution of this litigation. This argument is 9 unpersuasive. First, the record demonstrates that the 10 City’s current efforts to remove signs from government 11 property began well before this litigation was instituted. 12 Second, Plaintiffs’ speculation that the City will fail to 13 enforce its regulations is insufficient. See Major League 14 Baseball Props., Inc. v. Salvino, Inc. , 542 F.3d 290, 310 15 (2d Cir. 2008). Plaintiffs’ bare allegation that the City 16 will exhibit bad faith in failing to enforce its regulations 17 in an evenhanded manner in the future is similarly 18 unavailing. Indeed, just as “[s]ome deference must be 19 accorded to a [governmental entity’s] representations that 20 certain conduct has been discontinued,” Lamar Adver. of 21 Penn, LLC v. Town of Orchard Park , 356 F.3d 365, 376 (2d-42- 1 Cir. 2004), the City is entitled to deference with respect 2 to its assurances that it has undertaken a good-faith 3 enforcement effort. 4 In order to demonstrate that the Zoning Resolution is 5 tailored to serve a substantial interest, the City must 6 continue its enforcement efforts. See Lisa’s Party City, 7 Inc. v. Town of Henrietta , 185 F.3d 12, 16-17 (2d Cir. 8 1999). However, this does not mean that Plaintiffs can 9 defeat the City’s asserted interest by violating the 10 regulation. Plaintiffs’ argument that we should disregard 11 the City’s recent enforcement efforts in our analysis 12 confuses two concepts. In regulating commercial speech, the 13 City is entitled to deference in crafting its zoning 14 regulations. Vill. of Massapequa Park , 277 F.3d at 627-28. 15 But, the requirement that a municipality enforce its zoning 16 ordinance does not bear on the permissibility or 17 impermissibility of exceptions that are part of the 18 regulatory scheme. As articulated above, assuming the 19 existence of the challenged exceptions, here, the Zoning 20 Resolution constitutes an appropriate “fit” with the City’s 21 asserted ends. Rubin , 514 U.S. at 486.-43- 1 Finally, to the extent that Plaintiffs are attempting 2 to create a material issue of disputed fact based on their 3 claim that the “City did little or nothing to enforce the 4 Arterial Advertising Ban for decades,” this is insufficient 5 to defeat the City’s motion for summary judgment. See Park 6 Ave. Tower Assocs. v. City of N.Y. , 746 F.2d 135, 141 (2d 7 Cir. 1984). Plaintiffs have not met their burden to come 8 forward with admissible evidence that the City will fail to 9 enforce its zoning regulations in the future. To the 10 contrary, the evidence suggests that the City is now 11 undertaking a concerted effort to enforce the Zoning 12 Resolution. 13 F. New York City’s Registration and Documentation Scheme 14 is a Constitutionally Permissible Regulation of 15 Commercial Speech 16 17 The Clear Channel Plaintiffs argue that the 18 documentation and registration requirements set out in Local 19 Laws 14 and 31, and Department of Buildings (“DOB”) Rule 49 20 are unconstitutional under the standards established by 21 Central Hudson . Rule 49 lays out the criteria that must be 22 satisfied by an outdoor advertising company that seeks to 23 demonstrate that one of its signs should be accorded non-To the extent that DOB Rule 49 simply requires 16 disclosure of factual information that allows the City to determine whether outdoor advertising billboards comply with -44- 1 conforming use status. Clear Channel , 608 F. Supp. 2d at 2 504. A sign with non-conforming use status is not subject 3 to the Zoning Resolution and may carry offsite arterial 4 advertising. Id. 5 Plaintiffs maintain that the documentation and 6 registration requirements do not materially advance the 7 City’s interests. Plaintiffs insist that they will replace 8 commercial copy on existing signs with non-commercial copy. 9 Plaintiffs also argue that the requirements are unduly 10 onerous because much of the documentary evidence is now 11 unavailable. We disagree. Given the outdoor advertising 12 industry’s history of non-compliance with zoning 13 regulations, the registration and documentation requirements 14 are narrowly tailored and not more extensive than necessary 15 to aid the City in its enforcement efforts. 16 The City’s decision to place the onus on outdoor 17 advertising companies to demonstrate that signs and 18 billboards are entitled to non-conforming use status is a 19 reasonable regulatory choice. The fact that the Clear 16the applicable zoning regulations, our review is more

lenient than our review of regulations that restrict accurate commercial speech. See N.Y. State Rest. Ass’n v. N.Y. City Bd. of Health , 556 F.3d 114, 132 (2d Cir. 2009). Some signs and billboards most assuredly will not 17 have any documentation. None was ever submitted for those signs erected illegally. -45- 1 Channel Plaintiffs have not preserved documents that would 2 allow them to obtain non-conforming use status does not make 3 DOB Rule 49, or the attendant local laws, constitutionally 4 troubling. 17 5 Plaintiffs’ argument that DOB Rule 49 does not pass 6 constitutional scrutiny because they will simply convert 7 their signs into signs bearing non-commercial copy is 8 unavailing. The City is not required to “make progress on 9 every front before it can make progress on any front.” Edge 10 Broad. Co. , 509 U.S. at 434. Therefore, the City is not 11 required to show that the operation of the local laws and 12 DOB Rule 49 will result in the elimination of every sign 13 improperly claiming non-conforming use status. See Infinity 14 Outdoor, Inc. , 165 F. Supp. 2d at 417-19. The registration 15 and documentation provisions present a solution that is a 16 “reasonable fit” with the City’s substantial interest inIn relevant part, Article I, § 8 of the New York 18 Constitution states: “Every citizen may freely speak, write and publish his or her sentiments on all subjects, being responsible for the abuse of that right; and no law shall be passed to restrain the liberty of speech or of the press.” -46- 1 achieving compliance with the Zoning Resolution. See 2 Treadwell , 294 F.3d at 461-62. That is all that is 3 required. 4 G. Plaintiffs’ New York State Constitutional Challenge was 5 Properly Rejected by the District Court 6 7 As recognized by the district court, the New York Court 8 of Appeals has construed the provision of the New York State 9 Constitution that pertains to freedom of speech, N.Y. Const. 10 art. I, § 8, as containing language that may be read more 11 expansively than the First Amendment. See, e.g. , O’Neill 18 12 v. Oakgrove Constr., Inc. , 71 N.Y.2d 521, 529 n.3 (1988) 13 (“The protection afforded by the guarantees of free press 14 and speech in the New York Constitution is often broader 15 than the minimum required by the First Amendment.”). As a 16 result, the New York Court of Appeals has, at times, 17 interpreted Article I, § 8 in a manner that is distinct or 18 more protective of free expression than the safeguards 19 afforded by the First Amendment to the federal Constitution.Even if the category of commercial speech is more 19 narrowly circumscribed under New York law, see, e.g. , N.Y. Pub. Interest Research Group, Inc. v. Ins. Info. Inst. , 554 N.Y.S.2d 590, 592 (1st Dep’t 1990), no party disputes that the speech at issue in this litigation is properly defined as commercial speech. -47- 1 See Immuno AG v. Moor-Jankowski , 77 N.Y.2d 235, 248-49 2 (1991) (Kaye, J.); see also People v. Ferber, 57 N.Y.2d 256, 3 259 (1982) (per curiam). For example, in discussing 4 “[f]reedom of expression in books, movies and the arts,” the 5 New York Court of Appeals has held that “the minimal 6 national standard established by the Supreme Court for First 7 Amendment rights cannot be considered dispositive in 8 determining the scope of [New York’s] constitutional 9 guarantee of freedom of expression.” People ex rel. Arcara 10 v. Cloud Books, Inc. , 68 N.Y.2d 553, 557-58 (1986). 11 We affirm the district court’s holding with respect to 12 the Clear Channel Plaintiffs’ state law claim to the extent 13 that the court determined that, under the circumstances 14 presented by this case, the New York Court of Appeals has 15 not articulated a stricter standard for regulation of 16 commercial speech than that imposed by the federal 17 Constitution. See Clear Channel , 608 F. Supp. 2d at 508- 19-48- 1 09. Indeed, the New York Court of Appeals has explicitly 2 invoked theCentral Hudsontest in evaluating restrictions 3 on commercial speech. See In re von Wiegen , 63 N.Y.2d 163, 4 172-73 (1984); Koffler v. Joint Bar Ass’n , 51 N.Y.2d 140, 5 147 (1980). Therefore, we affirm the district court’s 6 holding that the City’s zoning regulations do not offend the 7 New York State Constitution. 8 IV. CONCLUSION 9 For the reasons set forth above, we conclude that the 10 challenged provisions of the New York City Zoning Resolution 11 do not impose unconstitutional restrictions on Plaintiffs’ 12 commercial speech rights in violation of the First Amendment 13 or the New York State Constitution. We have considered 14 Plaintiffs’ remaining arguments, and find them to be without 15 merit. Accordingly, the district court properly granted 16 summary judgment in favor of Defendants, and its order of 17 March 31, 2009 is hereby AFFIRMED .