EXHIBIT 31

    CERTIFICATION OF JOSEPH R. ROZELLE, PRINCIPAL EXECUTIVE
     OFFICER AND PRINCIPAL FINANCIAL OFFICER, PURSUANT TO
    RULE 13a-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934

I, Joseph R. Rozelle, certify that:

1. I have reviewed this Annual Report on Form 10-K of Action Acquisition
   Corporation;

2. Based on my knowledge, this report does not contain any untrue
   statement of a material fact or omit to state a material fact necessary
   to make the statements made, in light of the circumstances under which
   such statements were made, not misleading with respect to the period
   covered by this report;

3. Based on my knowledge, the financial statements, and other financial
   information included in this report, fairly present in all material
   respects the financial condition, results of operations and cash flows
   of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible
   for establishing and maintaining disclosure controls and procedures (as
   defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
   registrant and have:

   (a)  Designed such disclosure controls and procedures, or caused
        such disclosure controls and procedures to be designed under our
        supervision, to ensure that material information relating to the
        registrant, including its consolidated subsidiaries, is made
        known to us by others within those entities, particularly during
        the period in which this report is being prepared;

   (b)  Evaluated the effectiveness of the registrant's disclosure
        controls and procedures and presented in this report our
        conclusions about the effectiveness of the disclosure controls
        and procedures, as of the end of the period covered by this
        report based on such evaluation; and

   (c)  Disclosed in this report any change in the registrant's
        internal control over financial reporting that occurred during
        the registrant's most recent fiscal quarter (the registrant's
        fourth fiscal quarter in the case of an annual report) that has
        materially affected, or is reasonably likely to materially
        affect, the registrant's internal control over financial
        reporting; and

5. The registrant's other certifying officer(s) and I have disclosed,
   based on our most recent evaluation of internal control over financial
   reporting, to the registrant's auditors and the audit committee of the
   registrant's board of directors (or persons performing the equivalent
   functions):

   (a)  All significant deficiencies and material weaknesses in the
        design or operation of internal control over financial reporting
        which are reasonably likely to adversely affect the registrant's
        ability to record, process, summarize and report financial
        information; and

   (b)  Any fraud, whether or not material, that involves management or
        other employees who have a significant role in the registrant's
        internal control over financial reporting.


Date:  October 15, 2007             /s/    Joseph R. Rozelle
                                    -----------------------------
                                    Joseph R. Rozelle
                                    Principal Executive Officer
                                    and Principal Financial Officer