UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549





FORM 10-K





x
ANNUAL REPORT PURSUANT TO SECTION 13OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the fiscal year ended: December 31, 2010


or





 ̈
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from: _____________ to _____________





Commission file number:  001-34523





interclick, inc.


(Exact name of registrant as specified in its charter)





Delaware
01-0692341(State or Other Jurisdiction
(I.R.S. Employerof Incorporation or Organization)
Identification No.)





11 West 19th Street


10th Floor


New York, NY 10011


(Address of Principal Executive Office) (Zip Code)





(646) 722-6260


(Registrant’s telephone number, including area code)






Securities registered pursuant to Section 12(b) of the Act:





Title of each class

Name of each exchange on which registeredCommon Stock, par value $0.001

The NASDAQ Capital Market








Securities registered pursuant to Section 12(g) of the Act: None





Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.


 ̈  Yes  x  No





Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.


 ̈  Yes  x  No





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.


x  Yes   ̈  No













Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232-405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files.)


Yes   ̈  No   ̈





Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this  chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.


x





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.





Large accelerated filer
 ̈
Accelerated filer
 ̈Non-accelerated filer
 ̈
Smaller reporting company
x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).


 ̈  Yes  x No





The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the closing price as of the last business day of the registrant’s most recently completed second fiscal quarter was approximately $71,293,715.





Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date.  24,108,943 shares were outstanding as of March 11, 2011.








INDEX





PART IItem 1. Business.
3Item 1A. Risk Factors.
5Item 1B. Unresolved Staff Comments.
5Item 2. Properties.
5Item 3. Legal Proceedings.
5Item 4. (Removed and Reserved).
6PART IIItem 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
6Item 6. Selected Financial Data.
7Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
8Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
25Item 8. Financial Statements and Supplementary Data.
25Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
25Item 9A. Controls and Procedures.
26Item 9B. Other Information.
27PART IIIItem 10. Directors, Executive Officers and Corporate Governance.
27Item 11. Executive Compensation.
32Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
37Item 13. Certain Relationships and Related Transactions, and Director Independence.
39Item 14. Principal Accountant Fees and Services.
39PART IVItem 15. Exhibits, Financial Statement Schedules.
40


2
 Index





PART I





Item 1.
Business.





Company Overview





interclick, inc. (“interclick” or the “Company”) is a technology company providing solutions for data-driven advertising.  Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers.  The Company’s proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers.We generate our revenue by serving as a principal in transacting online advertising (namely display, video and rich media formats) between agency clients and third party website publishers.  Substantially all of the Company’s revenues are generated in the United States.





Corporate History and Acquisitions





We were formed in Delaware on March 4, 2002 under the name Outsiders Entertainment, Inc.  On August 28, 2007, we completed a merger and acquired Customer Acquisition Network, Inc.  In connection with the merger, we changed our name to Customer Acquisition Network Holdings, Inc.  Three days later, on August 31, 2007, we acquired Desktop Interactive, Inc. (“Desktop”).  On June 25, 2008, we changed our name to interCLICK, Inc.  In September 2010, we changed our name to interclick, inc.





On January 4, 2008, we acquired Options Newsletter, Inc., a privately-held Delaware corporation primarily engaged in the email service provider business. On June 23, 2008, we sold the Options Newsletter business to Options Media Group Holdings, Inc. (“OPMG”).





Industry Overview





According to eMarketer, U.S. spending on display, video and rich media online advertising formats is projected to grow collectively faster than the online advertising market overall through 2014.   For the period from 2009 to 2014, eMarketer expects U.S. spending on display, video and rich media online advertising formats to grow collectively at a 16% compound annual growth rate, as compared to an expected 12% compound annual growth rate for the online advertising market overall. As advertisers continue to place a higher value on clear return on investments, or ROIs, we expect market share gains will accrue to those companies with the most advanced audience targeting, campaign fulfillment and analytical capabilities.





Seasonality





Our business is subject to seasonal fluctuations.  The fourth quarter of the calendar year, during the holiday season, is our strongest with respect to revenues.  While we are a relatively young company, our experience to date and our management’s knowledge of the advertising industry indicates that the first calendar quarter is our slowest quarter.


Customers





Digital marketers, through our agency customers are shifting more of their marketing budgets from traditional media channels such as direct mail, television, radio and newspapers to interactive mediums because of increasing usage of the Internet and mobile devices by their potential customers.  We focus on providing services to our clients in a way that protects and enhances their brands and their relationships with prospective customers.  In order to provide opportunities for advertisers, we buy display advertising impressions from publishers or companies that manage website inventory and seek to monetize the websites through the sale of advertising.  In 2010, we derived more than 10% of our revenues from one agency customer.  In 2009, we derived more than 14% of our revenues from the same customer.  We deliver advertising campaigns for a wide variety of advertisers with no overwhelming concentration on any specific industry vertical.  As such, our existing advertiser base includes numerous industries including, but not limited to, automotive, communications and media, consumer packaged goods, electronics, finance and insurance, health, retail and travel.


3
 Index




Sales and Marketing





We sell and market our solutions through our sales team of approximately two dozen experienced sales persons as of March 2011.  We carefully select industry-veteran sales representatives and managers adept at articulating our technically-driven, value-oriented solutions.  We currently have sales persons based in New York, Chicago, San Francisco, Los Angeles, Atlanta, and Boston.





In September 2010, we launched a new branding campaign and various marketing initiatives in an effort to promote interclick to prospective clients throughout the Internet marketing community.





Competition




We face intense competition in the Internet advertising market from other online advertising networks, demand side platforms, and other direct marketing and technology solution providers for a share of client advertising budgets.  We expect that this competition will continue to intensify in the future as a result of industry consolidation, the pace of technological innovation in the industry, and low barriers to entry.  Additionally, we compete for advertising budgets with traditional media including television, radio, newspapers and magazines.  Furthermore, many of the advertising, media, and Internet companies possess greater resources and are more adequately capitalized than we are.  We compete for business on the basis of a number of factors including the ability to meet the performance needs of our clients, ROI, price, agency customer relationships, ability to deliver large volumes or precise types of targeted audiences.




Our ability to compete depends upon several factors, including the following:




·
the timing and market acceptance of our new solutions and enhancements to existing solutions developed by us;





·
continuing our relationships with top quality publisher websites;





·
our customer service and support efforts;





·
our sales and marketing efforts; and





·
our ability to add value to our clients and remain price competitive.





Regulation





Federal Trade Commission (the “FTC”) hasissued informal guidance about companies like us that engage in audience targeting.  The report proposes a framework to balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services, and to suggest the implementation of a “Do Not Track” mechanism so consumers can choose whether to allow the collection of data regarding their online searching and browsing activities.  Our management viewed this FTC report as being favorable and believes its business model will not be adversely affected from self-regulation.   Many states also have adopted similar laws that include the power to seek injunctions, triple damages and attorneys’ fees.





Employees





As of March 11, 2011, interclick had a total of 118 employees, of which 117 were full-time employees.  None of these employees is represented by a labor union.  Management believes that our relations with our employees are good.  At December 31, 2010, we had a total of 111 employees, of which 110 were full-time employees.


Intellectual Property




We currently rely on a combination of copyright, trademark and trade secret laws and restrictions on disclosure to protect our intellectual property rights.  We enter into proprietary information and confidentiality agreements with our employees, consultants and commercial partners and control access to, and distribution of, our software documentation and other proprietary information.


4
 Index





Headed by our Chief Technology Officer, we employ a team of approximately 30 experienced technology specialists in our South Florida office.  Our technology and product management teams have developed a new state-of-the-art technology platform called Open Segment Manager or OSM, that we believe is the first data enrichment solution designed to help advertisers and agencies operationalize data effectively—to discover which facts drive optimal campaign performance, create more valuable audiences from those facts, and connect to those audiences at unprecedented scale.  OSM is an enhancement to our current technology platform which is a leading solution providing advanced behavioral targeting and transparency.





Since its launch in May 2010, OSM has proven it can produce consistent, scalable and portable results, even allowing us to successfully outperform vertical and niche solutions in their respective markets.  As our financial results are directly attributable to our ability to provide sustained campaign performance for our advertisers, we view this as the ultimate validation of OSM and the technology behind it.





Item 1A.
Risk Factors.





Not applicable to smaller reporting companies.  See Item 7 for the principal risk factors facing interclick.





Item 1B.
Unresolved Staff Comments.







Item 2.
Properties.





Our principal executive offices are located in a leased facility in New York, New York, consisting of approximately 17,000 square feet of office space under a lease that expires in December 2017.  This facility accommodates our principal sales, marketing, operations, finance and administrative activities.   Our technology offices are located in Boca Raton, Florida, consisting of approximately 8,000 square feet of office space under a lease that expires in February 2015.  We also lease sales offices in Chicago, Illinois (1,269 square feet), San Francisco, California (1,324 square feet), and Los Angeles, California (1,000 square feet).  Except for our current executive offices, we believe that our current facilities are sufficient for our current and short-term needs.  We may add new facilities and expand our existing facilities as we add employees and expand our markets, and we believe that suitable additional or substitute space will be available as needed to accommodate any such expansion of our operations.


Item3.
Legal Proceedings.





From time-to-time, we may become involved in legal proceedings and claims arising in the ordinary course of our business.  Except as set forth below, we are not currently a party to any material litigation. On or about December 8, 2010, Sonal Bose commenced an action in the United States District Court for the Southern District of New York (Sonal Bose v. Interclick, Inc., Case No. 10 Civ. 9183-DAB (S.D.N.Y.)) alleging that interclick engaged in certain activities that plaintiff claims violate electronic privacy and computer use laws. The plaintiff asserts federal and state law claims, and seeks compensatory, statutory, and punitive damages, restitution, and reimbursement of expenses and attorneys’ fees.  The plaintiff also seeks injunctive and declaratory relief and class action certification.





On or about December 23, 2010, Sonal Bose commenced a related action in the United States District Court for the Southern District of New York against McDonald’s Corporation, CBS Corporation, Mazda Motor of America, Inc., and Microsoft Corporation (Sonal Bose v. McDonald’s Corporation; CBS Corporation; Mazda Motor of America, Inc.; and Microsoft Corporation, Case No. 10 Civ. 9569-DAB  (S.D.N.Y.)) alleging that the actions of interclick caused the defendants to violate various laws and seeking class action certification.  We are not a party to this action but are providing for the defense of the case at our expense based upon indemnification obligations in our standard agency agreements.  The complaint asserts the same claims as are alleged in the complaint against us, together with a cause of action for tortious interference, and seeks similar relief.


5
 Index





On February 28, 2011, motions to dismiss each of the foregoing cases were filed, which are pending.  As noted in the motions to dismiss, interclick believes the cases are entirely without merit and interclick intends to vigorously defend its prior practices and technology.





Item 4.
(Removed and Reserved).








PART II





Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.




Since November 5, 2009, our common stock has been listed on the NASDAQ Capital Market under the symbol “ICLK”.  Prior to being listed, our common stock was quoted on the Over-the-Counter Bulletin Board.





The last reported sale price of our common stock as reported by NASDAQ on March 11, 2011 was $5.97.  As of that date, there were 25 record holders.  We believe an additional number of shareholders own our stock through brokerage accounts.





The following table provides the high and low bid price information for our common stock for the periods our stock was quoted on the Bulletin Board and the high and low sales prices for the periods our stock has been listed on NASDAQ.  For the period our stock was quoted on the Bulletin Board, the prices reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions.





Year
Quarter Ended

Prices (1)High


Low2009
March 31

$
2.10


$
1.10June 30

$
2.70


$
1.20September 30

$
4.50


$
2.20December 31

$
6.00


$
4.002010
March 31

$
5.82


$
3.40June 30

$
4.85


$
3.46September 30

$
4.41


$
3.25December 31

$
6.48


$
3.97





(1)
On October 23, 2009, we completed a 1-for-2 reverse stock split.  All prices in the table have been adjusted for the reverse split.





Dividend Policy





We have not paid cash dividends on our common stock and do not plan to pay such dividends in the foreseeable future.  Our Board of Directors will determine our future dividend policy on the basis of many factors, including results of operations, capital requirements, and general business conditions.


6
 Index





Recent Sales of Unregistered Securities





In addition to those unregistered securities previously disclosed in reports filed with the Securities and Exchange Commission (“SEC”), we have sold securities without registration under the Securities Act of 1933 (the “Securities Act”) in reliance upon the exemption provided in Section 4(2) and Rule 506 thereunder as described below.





No ofName
Date Sold

Securities

Reason for IssuanceSeacliff Consulting, LLC
10/29/10


22,500
(1)
Warrant exerciseGVA Research LLC
11/2/10


1,190
(2)
Warrant exerciseAlpha Capital Anstalt
11/10/10


76,375
(3)
Warrant exerciseSeacliff Consulting, LLC
11/19/10


22,275
(4)
Warrant exercisePhillip Frost
11/3/10


37,500
(5)
Option exercise





(1)
Cashless warrant exercise resulting in 4,801 net shares issued.


(2)
Cashless warrant exercise resulting in 585 net shares issued.


(3)
Cashless warrant exercise resulting in 40,154 net shares issued.


(4)
Cashless warrant exercise resulting in 6,348 net shares issued.


(5)
Total of 120,000 options issued outside of the 2007 Award Plan on 7/10/09 with an exercise price of $2.48.




Equity Compensation Plan Information




The following table sets forth the aggregate information of our equity compensation plans in effect as of December 31, 2010:





Aggregate

Number of

Securities

Underlying

Options

Granted


Weighted

Average

Exercise

Price Per

Share


Aggregate

Number of

Securities

Available

for

GrantEquity compensation plans approved by security holders (1) (2)(3)


5,397,292


$
2.92



1,221,983Equity compensation plans not approved by security holdersTotal


5,397,292


$
2.92



1,221,983





(1)
Because they are identical, for purposes of this table, we have combined the Plans.


(2)
Includes two option grants granted outside of the Plans, including 150,000 5-year stock options to purchase common stock exercisable at $2.40 per share granted to a director.


(3)
On October 23, 2009, our shareholders ratified the adoption of our equity compensation plans.





Item 6.
Selected Financial Data.




Not required for smaller reporting companies.


7
 Index




Item7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations.




The following discussion and analysis should be read in conjunction with our consolidated financial statements and related notes appearing elsewhere in this report on Form 10-K. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors, including but not limited to those set forth under “Risk Factors” at the end of this Item 7 in this report.





This following discussion and analysis includes both financial measures in accordance with GAAP, as well as a non-GAAP financial measure, EBITDA. EBITDA represents operating income before interest, taxes, depreciation and amortization, including stock-based compensation.  EBITDA should be viewed as supplemental to, and not as an alternative for, net income or loss, income or loss from operations or any other measure for determining operating performance or liquidity, as determined under GAAP. We have included a reconciliation of our non-GAAP financial measure to net income. See page 13 of this report.





EBITDA is used by our management as an additional measure of our performance for purposes of business decision-making, including developing budgets and managing expenditures. Period-to-period comparisons of EBITDA helps our management identify additional trends in our financial results that may not be shown solely by period-to-period comparisons of income or loss, or income or loss from operations. Our management recognizes that EBITDA has inherent limitations because of the excluded items, particularly those items that are recurring in nature.





We believe that the presentation of EBITDA is useful to investors in their analysis of our results for reasons similar to the reasons why our management finds it useful and because it helps facilitate investor understanding of decisions made by our management in light of the performance metrics used in making those decisions. In addition, we believe that providing EBITDA, together with a reconciliation to GAAP, helps investors make comparisons between interclick and other companies. In making any comparisons to other companies, investors need to be aware that companies use different non-GAAP measures to evaluate their financial performance. Investors should pay close attention to the specific definition being used and to the reconciliation between such measure and the corresponding GAAP measure provided by each company under applicable SEC rules.




Company Overview





interclick, inc. (“interclick” or the “Company”) is a technology company providing unique and innovative solutions for data-driven advertising.  Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers.  The Company’s proprietary Open Segment Manager (“OSM”) platform organizes and valuates billions of data points on a daily basis to construct the most responsive digital audiences for major digital marketers.  We generate our revenue through the sale by serving as a principal in transacting online display advertising between agency clients and third party website publishers.  Substantially all of the Company’s revenues are generated in the United States.





interclick is particularly sensitive to seasonality given that the majority of its revenues are tied to CPM (cost-per-thousand) branded advertisers campaigns, which are strongest in the fourth quarter and weakest in the first quarter.




Significant events which affected our results of operations include:





·
Revenues for 2010 increased 83.1% to $101,201,720 from  $55,258,703 in 2009;





·
Gross profit percentage for 2010 was 43.2% as compared to 45.6% in 2009;





·
Operating expenses were 35.0% of revenue in 2010 compared to 44.3% of revenue in 2009;





·
Headcount increased to 111 people at December 31, 2010 from 78 people at December 31, 2009;





·
EBITDA (a non-GAAP measure) for 2010 was  $13,014,904  compared to  $4,612,738  in 2009; and


8
 Index


·
Net income for 2010 was $4,078,347 or $0.16 per diluted share, compared to $501,831 or $0.02 per diluted share, in 2009.  Results for 2010 included an income tax expense of $3,370,565 and an other than temporary impairment of available-for-sale-securities of $584,618.  Results for 2009 included an income tax benefit of $2,139,640 and an other than temporary impairment of available-for-sale securities of $1,042,470.





Results of Operations





Year Ended December 31, 2010 Compared with Year Ended December 31, 2009




Revenues




2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeRevenues

$
101,201,720


$
55,258,703


$
45,943,017



83.1
%




Our significant revenue growth was attributed to higher campaign revenue from the retention of our existing clients as well as new clients seeking interclick’s unique and innovative solution, which were further enhanced during 2010 with the deployment of OSM.   The Company also generated the highest effective CPM (“eCPM”) in its history resulting from our ability to maximize value on behalf of clients.





The continued overall growth in online advertising, the planned further enhancements to OSM, our ability to acquire top tier advertising impressions from publishers, and our effectiveness at providing data integrations across a growing number of clients, gives us confidence we will continue to increase our advertising customer base and revenues on a year-over-year basis for the foreseeable future.




Cost of Revenues and Gross Profit





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeCost of revenues

$
57,458,212


$
30,072,627


$
27,385,585



91.1
%Percentage of revenues


56.8
%


54.4
%





The increase in our cost of revenues is primarily attributable to the growth in advertising campaigns requiring the purchase of appropriate levels of advertising impressions from publishers.  Cost of revenues is comprised primarily of the amounts we paid to website publishers on interclick’s online advertising network, amounts paid to third-party data providers, data verification fees, and ad serving and rich media expenses directly associated with given campaigns.   The increase in cost of revenues as a percentage of revenue is primarily attributable to higher data fees and additional campaign-specific costs, such as rich media fees.  This increase was partially offset by: (1) improvements in our supply chain management platform, resulting in a better match between acquired advertising impressions and advertising campaign demand, and (2) targeting efficiencies achieved through OSM.





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeGross profit

$
43,743,508


$
25,186,076


$
18,557,432



73.7
%Percentage of revenues


43.2
%


45.6
%





The overall increase in gross profit dollars is the result of the increase in revenue attributable to existing customer retention and obtaining new customers, which translated into a significant increase in the total number of impressions served by the Company.  The decrease in gross profit as a percentage of revenue in 2010 from 2009 is attributable the higher year-over-year growth in cost of revenues as compared to revenues.    We expect gross margins may vary slightly in the near-term due to costs in connection with ad verification and privacy notification, measures which we believe are valuable to our clients and thus, likely to result in higher revenue.


9
 Index




Operating Expenses





Operating expenses consist of general and administrative, sales and marketing, technology support, and amortization of intangible assets.  These are discussed in further detail below.  Total operating expenses for the year ended December 31, 2010 increased to $35,385,373 from $24,471,214 for the year ended December 31, 2009, an increase of  $10,914,159 or 44.6%. As a percentage of revenues, operating expenses decreased to 35% for the year ended December 31, 2010, from 44.3% for the year ended December 31, 2009, representing significantly improved operating efficiency as the business expanded. The increase is primarily attributable to significant headcount expansion from 78 employees as of December 31, 2009 to 111 employees as of December 31, 2010 (a headcount increase of 42%), overhead expenditures necessary to support interclick’s increased business, and a net cease-use charge of approximately $432,000 relating to the Company’s expansion into larger headquarters.  The majority of hiring was in the technology, product and operations areas to support the growth of our business and the ongoing innovation, development and marketing of our technology platform, including OSM.    We expect to continue hiring aggressively in these areas in 2011, albeit at a slower pace than in 2010, and at a slower pace than revenue growth.





General and Administrative





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeGeneral and administrative

$
16,121,304


$
12,296,404


$
3,824,900



31.1
%Percentage of revenues


15.9
%


22.3
%





General and administrative expenses consist primarily of executive, administrative, operations and product support compensation (including stock-based compensation), facilities costs, insurance, depreciation, professional fees, investor relations fees and bad debt expense.   The increase is general and administrative expenses is primarily attributable to our headcount expansion, expenditures necessary to support interclick’s increased business, such as rent, depreciation and insurance, and a net cease-use charge of approximately $432,000 relating to the Company’s expansion into a larger headquarters space.  While overall general and administrative expenses increased year-over-year, they decreased significantly as a percentage of revenue due to the Company’s substantial growth in our revenues, which significantly outpaced the growth of our general and administrative expenses. The Company expects general and administrative expenses as a percentage of revenue to decline further as the business expands, despite legal litigation costs which are currently expected to range between $750,000 and $1.5 million in 2011.




Sales and Marketing





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeSales and marketing

$
13,258,729


$
8,747,337


$
4,511,392



51.6
%Percentage of revenues


13.1
%


15.8
%





Sales and marketing expenses consist primarily of compensation (including stock-based compensation) for sales and marketing and related support resources, sales commissions and industry event expenses.  The increase in our sales and marketing expenses is primarily attributable in part to our headcount expansion, as well as costs incurred in connection with the Company’s re-branding and advertising initiatives.  While sales and marketing expenses increased year-over-year, they decreased as a percentage of revenue on a year-over-year basis primarily due to the very strong growth in our revenues.  The Company expects to continue its advertising efforts for the foreseeable future.




10
 Index




Technology Support





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeTechnology support

$
5,847,340


$
3,238,693


$
2,608,647



80.5
%Percentage of revenues


5.8
%


5.9
%




Technology support consists primarily of compensation (including stock-based compensation) of technology support and related resources. Technology support and related resources have been directed primarily towards continued development and enhancement of our OSM ad serving platform, including the integration of third party data providers, and ongoing maintenance and improvement of our technology infrastructure.  The increase in our technology support expenses is primarily attributable to our headcount expansion and expenditures necessary to support interclick’s increased business and our development and continued enhancements of OSM. As a technology-centric company, interclick is highly dependent on technology related costs to support its infrastructure operations, and differentiated product offerings in the marketplace.  The Company expects that its efforts in this regard will continue to help drive revenue growth in 2011.




Amortization of Intangible Assets





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeAmortization of intangible assets

$
158,000


$
188,780


$
(30,780
)


-16.3
%Percentage of revenues


0.2
%


0.3
%





Amortization of intangible assets includes amortization of customer relationships, developed technology and a domain name acquired through the Desktop acquisition in 2007.   The decrease in amortization of intangible assets expense is primarily attributable to the customer relationships being fully depreciated at December 31, 2009.




Other Income (Expense)





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeOther income (expense)

$
(909,223
)

$
(2,351,964
)

$
1,442,741



-61.3
%Percentage of revenues


-0.9
%


-4.3
%




Other income (expense) consists of interest expense, interest income, other than temporary impairment of available-for-sale securities, a warrant derivative liability income (expense), and loss on sale of available-for-sale securities.  The decrease in our interest expense from $589,624 in 2009 to $291,737 in 2010 is primarily attributable to a decreased reliance on borrowings under our former and current line of credit agreements, coupled with better borrowing rates on our current line of credit.  This decrease was partially offset with increased interest expense incurred on capitalized leases for computer equipment purchased in 2009 and 2010. The decrease in the loss on other than temporary impairment of available-for-sale securities from $1,042,470 in 2009 to $584,618 in 2010 is attributable to a significant decrease in the market price of the securities in 2009 that management assessed was other than temporary.  The impairment recognized in 2009 significantly lowered the basis for the securities thus resulting in reduced cost basis against which the other-than temporary impairment taken in 2010 was based.  During 2010 we sold approximately 7,000,000 shares of the available-for-sale securities resulting in a loss of $82,293 and reducing the carrying value of the available-for-sale securities to $609 at December 31, 2010.  Accordingly, no material impairments or loss on these available-for-sale securities is expected to occur in future periods.   Lastly we had recorded a warrant derivative liability associated with price protections on certain warrant grants in 2008 and 2009.  In accordance with accounting principles generally accepted in the United States of America, these warrants were classified as a liability and the associated warrant derivative liability expense of $665,690 was recorded to the consolidated statement of operations for the year ended December 31, 2009.  During 2009 and 2010, the price protection on these warrants expired and the associated liability was reclassified to additional paid-in capital.  The warrant derivative liability income recognized in 2010 is attributable to an adjustment to the fair value of those warrants with price protections prior to their expiration in 2010.


11
 Index




Income Tax (Expense) Benefit





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeIncome tax (expense) benefit

$
(3,370,565
)

$
2,139,640


$
(5,510,205
)


-257.5
%Percentage of revenues


-3.3
%


3.9
%





Income tax expense for the year ended December 31, 2010 is attributable to the increased taxable income generated by the Company in 2010 over 2009.  During 2010 the Company utilized the remainder of its federal net operating losses, which partially reduced, but did not eliminate, taxable income, whereas in 2009 the Company was able to offset 100% of its taxable income with its federal net operating losses.  In addition, due to the expected growth of the Company and the prospect of future taxable income, management determined that it was more likely-than not that it would recognize the majority of its deferred tax assets.  Accordingly in 2009 the valuation allowance that had been previously established against the deferred tax assets was significantly reduced, resulting in an income tax benefit for the year ended December 31, 2009.  The income tax benefit recognized in 2009 was partially offset by the warrant derivative liability expense recognized in the consolidated statement of operations for the year ended December 31, 2009, as this expense was not deductible for income tax purposes.  The Company’s effective tax rate for the year ended December 31, 2010 was 45.2%.  The Company currently estimates that its effective tax rate will be in the low 40th percentile range in the near-term.




Net Income





2010


2009


Year-over-

Year $ Change


Year-over-

Year % ChangeNet income

$
4,078,347


$
501,831


$
3,576,516



712.7
%Percentage of revenues


4.0
%


0.9
%




The increase in net income was primarily attributable to strong revenue growth, operating expenses growing at a slower pace than revenues, a lower warrant derivative liability expense, a lower impairment on available-for-sale securities and reduced interest expense due to less reliance on the bank borrowings for working capital needs.  The increase in net income was partially offset by the recognition of income tax expense, due to the Company’s generating taxable income.




12
 Index




Reconciliation of GAAP to Non-GAAP Measure




For the

Year Ended

December 31, 2010


For the

Year Ended

December 31, 2009GAAP net income

$
4,078,347


$
501,831Loss from discontinued operations


-



706Income from continuing operations


4,078,347



502,537Income tax expense (benefit)


3,370,565



(2,139,640
)Income before income taxes


7,448,912



(1,637,103
)Interest expense


291,737



589,624Interest income


(28,012
)


(1,053
)Warrant derivative liability income (expense)


(21,413
)


665,690Loss on sale of available-for-sale securities


82,293



55,233Other than temporary impairment of available-for sale securities


584,618



1,042,470Operating income from continuing operations


8,358,135



714,861Stock-based compensation


3,833,653



3,394,299Amortization of intangible assets


158,000



188,780Depreciation


665,116



314,798EBITDA

$
13,014,904


$
4,612,738




Liquidity and Capital Resources





Net cash used in operating activities during the year ended December 31, 2010 totaled $2,678,059 and resulted primarily from net income of $4,078,347, adjusted for non-cash items, including stock-based compensation of $3,833,653, an other than temporary impairment of available-for-sale securities of $584,618, depreciation and amortization expense of $823,116, bad debt expense of $318,287 and a deferred tax expense of $259,499.  These adjustments were offset in large part by a significant increase in accounts receivable of $23,204,417, due to the substantial growth in our revenues.   In addition, the decrease in cash from operations was partially attributable to a decrease in income taxes payable of $515,306, due to the Company’s additional income tax obligations offset by quarterly estimated income tax payments made during 2010.  These decreases to cash flows from operations were offset by increases in accounts payable of $9,248,681, accrued expenses of $1,570,644, and deferred rent of $549,048.  The increase in accounts payable, accrued expenses and deferred rent are primarily a result of the growth in our business, the increase in our headcount and the recording of a net cease-use charge of approximately $432,000 relating to the Company’s expansion into a larger headquarters space.





Net cash used in operating activities during the year ended December 31, 2009 totaled $3,099,810 and resulted primarily from net income from continuing operations of $502,537, adjusted for non-cash items, including stock-based compensation of $3,394,299, an other than temporary impairment of available-for-sale securities of $1,042,470, depreciation and amortization expense of $503,578, bad debt expense of $193,752 and a deferred tax benefit of $2,654,946.  These adjustments were offset in large part by an increase in accounts receivable of $14,704,746, due to the substantial growth in our revenues.   This decrease in cash flows from operations was offset by increases in accounts payable of $5,645,429, accrued expenses of $2,843,387, and income taxes payable of $515,306.  The increase in accounts payable, accrued expenses and income taxes payable are primarily a result of the growth in our business, the increase in our headcount and the Company generating taxable income for the first time in 2009.


13
 Index





Net cash used in investing activities during the year ended December 31, 2010 totaled $2,051,859 and resulted primarily from a $796,998 increase in restricted cash (utilized to secure a letter of credit and a credit line with a vendor), the purchase of a short-term investment in the form of a certificate of deposit in the amount of $498,132, and $804,818 used for purchases of property and equipment, which were necessary as we continue to build out our technology infrastructure and deploy OSM.





Net cash used in investing activities during the year ended December 31, 2009 totaled $181,384 and resulted primarily from $215,777 of purchases of property and equipment.





Net cash provided by financing activities during the year ended December 31, 2010 was $4,526,610 and resulted primarily from proceeds of $8,500,000 received under the new Silicon Valley Bank (“SVB”) line of credit and proceeds of $618,624 received from the exercise of stock options and warrants.  These increases to cash flows from financing activities were offset by net repayments of $4,208,667 under the former Crestmark Commercial Capital Lending, LLC (“Crestmark”) line of credit and $192,306 of payments made on the capitalized leases for property and equipment acquired.





Net cash provided by financing activities during the year ended December 31, 2009 was $16,001,281 and resulted primarily from net proceeds of $13,776,670 from sales of common stock and warrants and net proceeds of $1,657,947 received under our former Crestmark line of credit.  These increases to cash flows from financing activities were offset primarily by the repayment of $400,000 of notes payable and $10,615 of payments made on capitalized leases for property and equipment acquired.





During year ended December 31, 2010, we acquired $83,070 in capital assets, including through conventional capital leases and $1,107,838 through leasehold improvements provided by a landlord and accounted for as deferred rent.  These additions further enhance the features and scale of our technology assets, which are necessary to support both the realization of growth objectives as well as to advance interclick’s present competitive position.  For the year ended December 31, 2011, we expect to acquire approximately $3,000,000 in additional capital assets, a portion of which will likely be financed through capital leases.





On September 10, 2010, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) with SVB.  Under the Loan Agreement, SVB has committed to make advances to the Company in an aggregate amount up to $15,000,000, subject to the availability of eligible accounts receivable.  The Loan Agreement has a two-tier borrowing system.  Under the first tier, which applies if the Company’s Adjusted Quick Ratio (“AQR”) (as defined) is at least 1.25 to 1.0, the Company may request an advance based on eligible accounts receivable on an aggregate basis.  Under the second tier, which applies if the Company’s AQR is less than 1.25 to 1.0, advances will be based on specific invoices.  Repayment of advances under the second tier are due and payable on the earliest of (i) the date on which payment is received of the accounts receivable with respect to which the advance was made (the “Financed Receivable”), (ii) the date on which the Financed Receivable is no longer eligible for an advance, (iii) the date on which any adjustment is asserted against the Financed Receivable, (iv) the date on which there is a breach of any representation, warranty or covenant in the Loan Agreement or, (v) 728 days from the effective date of the Loan Agreement.  Advances under both tiers bear interest at a rate per annum equal to SVB’s prime rate (4.00% at December 31, 2010) plus 2.5%.  In addition, advances under the second tier incur a monthly handling fee of 0.15% of each Financed Receivable.  All accrued and unpaid interest and handling fees are payable on a monthly basis.  The line of credit requires no unused line fee, monthly monitoring fee, or minimum interest charge and expires on September 10, 2012 (the “Maturity Date”).  In the event the Loan Agreement is terminated, by SVB for cause or by the Company, prior to the Maturity Date the Company shall pay a termination fee to SVB equal to $300,000 if terminated prior to September 10, 2011 and $150,000 if terminated after September 10, 2011.  All borrowings under the Loan Agreement in 2010 were made under the first tier borrowing provisions.





The Loan Agreement is secured by a first priority perfected security interest in substantially all of the Company’s assets.  The Loan Agreement contains affirmative covenants that, among other things, require the Company to deliver to SVB specified financial information on an annual and monthly basis and to maintain an AQR of no less than 1.0 to 1.0.  The Loan Agreement also contains negative covenants that limit the Company’s ability to (or to permit any subsidiaries to), subject to certain exceptions and limitations, merge with or acquire other companies, create liens on its property, incur debt obligations, enter into transactions with affiliates, except on an arm’s length basis, dispose of property or issue dividends or make distributions.  Any failure by the Company to comply with these covenants and any other obligations under the Loan Agreement could result in an event of default which could lead to acceleration of the amounts owed and other remedies.  The Company was in compliance with all covenants as of December 31, 2010.


14
 Index





As of December 31, 2010, the balance outstanding on the SVB line of credit was $8,500,000.  As of December 31, 2010, the Company had $6,500,000 of borrowing capacity available under the SVB line of credit based on the availability of eligible accounts receivable.





On November 13, 2008, the Company entered into a line of credit, in the form of an Accounts Receivable Financing Agreement (the “Agreement”), with Crestmark  to finance certain eligible accounts receivable of the Company, as defined in the Agreement, up to a maximum credit line of $3.5 million (subsequently increased to $4.5 million on February 3, 2009, to $5.5 million on April 30, 2009, and to $7.0 million on September 2, 2009), which would represent gross financed accounts receivable less a 20% reserve holdback by Crestmark.  The Crestmark line of credit had an interest rate equal to prime plus 1.0% and was secured by all of the Company’s assets except property and equipment financed elsewhere and the Company’s investment in OPMG shares.  In addition, the Company paid a monthly fee (initially 0.575% and decreased to 0.375% on September 2, 2009) per 30 days on each financed invoice amount until the invoice was paid.  The Crestmark line of credit was for an initial term of six months expiring May 12, 2009 (extended on March 3, 2009 for one year to May 12, 2010) and effective May 12, 2010, either the Company or Crestmark may terminate the Agreement with 60 days prior written notice to the other party without being subject to any early termination fee.  On July 12, 2010, the Company provided Crestmark with notification of termination of the Agreement, which effective September 10, 2010.





As of December 31, 2010, the Company has repaid all outstanding amounts owed by the Company to Crestmark under the Agreement and Crestmark has terminated its security interest in the Company’s assets.





As of December 31, 2010, the Company has an outstanding standby letter of credit in the amount of $294,700 for the benefit of the landlord of the Company’s New York office facilities.  This letter of credit is secured by a certificate of deposit, which at December 31, 2010 is classified as restricted cash, a non-current asset.





At December 31, 2010, interclick had working capital of $25,195,244 including $12,450,650 in cash and cash equivalents,  $498,132 in short-term investments, and $500,388 in near-term restricted cash.  interclick’s working capital is impacted by the seasonal nature of its business, whereby revenue and receivables are typically weakest in the first quarter and strongest in the fourth quarter.  As of March 11, 2011, interclick had approximately $12,536,000 of cash and cash equivalents and $797,000 in total restricted cash.  Due to this cash position, full use of the line of credit has recently not been necessary.  As our business has grown, interclick has delivered positive EBITDA for the last nine quarters. We discuss this non-GAAP financial measure and its limitations under Company Overview above.  interclick continues to expand and had year-over-year revenue growth in each quarter of 2010 and 2009.  Management anticipates that revenues will continue to increase for the foreseeable future.   For all of these reasons, interclick expects that it has sufficient cash and borrowing capacity to meet its working capital needs for at least the next 12 months.





Related Party Transactions





No related party transactions had a material impact on our operating results.





New Accounting Pronouncements





See Note 2 to our consolidated financial statements included in this report for discussion of recent accounting pronouncements.




Critical Accounting Policies and Estimates





Management’s discussion and analysis of financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to the accounts receivable and allowance for doubtful accounts, fair values of financial instruments, intangible assets and goodwill, useful lives of intangible assets and property and equipment, fair values of stock-based awards, income taxes, and contingent liabilities, among others.


15
 Index





In response to the SEC’s financial reporting release, FR-60, “Cautionary Advice Regarding Disclosure About Critical Accounting Policies”, the Company has selected a more subjective accounting estimation processes for purposes of explaining the methodology used in calculating estimates, in addition to the inherent uncertainties pertaining to the estimate and the possible effects on interclick’s financial condition. The accounting estimates are discussed below. These estimates involve certain assumptions that if incorrect could create a material adverse impact on the interclick’s results of operations and financial condition.





Allowance for Doubtful Accounts





Management is particularly attentive to the length of accounts receivable collection cycles and the related possibility of an increase in bad debts.    Management continuously monitors the credit worthiness of our customers and the aging of accounts receivable to identify accounts receivable balances which may be deemed uncollectible and to establish an appropriate allowance based upon historical collection and write-off experience.  The Company’s bad debt reserve was $563,512, or approximately 1.25% of gross accounts receivable as of December 31, 2010, as compared to $383,188, or 1.7% of gross accounts receivable, as of December 31, 2009.





Revenue Recognition





Revenues consist of amounts charged to customers, net of discounts, credits and amounts paid for serving advertising impressions, click-throughs or other actions placed on our publisher vendor’s websites.  The Company’s revenue is recognized in the period that the advertising impressions, click-throughs or actions occur, when lead-based information is delivered or, provided that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and prices are fixed or determinable.  Additionally, the Company recognizes revenue as a principal on a gross basis.





The Company recognizes revenue when the following criteria have been met: (i) persuasive evidence of an arrangement exists, (ii) the fees are fixed or determinable, (iii) no significant Company obligations remain, and (iv) collection of the related receivable is reasonably assured.




Stock-Based Compensation





Our stock-based compensation expense is estimated at the grant date based on the award’s fair value as calculated by the Black-Scholes option pricing model and is recognized as expense over the requisite service period. The Black-Scholes option pricing model requires various highly judgmental assumptions including expected volatility and expected term. If any of the assumptions used in the Black-Scholes option pricing model changes significantly, stock-based compensation expense may differ materially in the future from that recorded in the current period. In addition, we are required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. We estimate the forfeiture rate based on historical experience. To the extent our actual forfeiture rate is different from our estimated rate, stock-based compensation expense is adjusted accordingly.





Impairment of Marketable Securities





We periodically review our available-for-sale securities for impairment.  If we conclude that any of these investments are impaired, we determine whether such impairment is other-than-temporary. Factors we consider to make such determination include the duration and severity of the impairment, the reason for the decline in value, the potential recovery period, and our intent to sell.  If any impairment is considered other-than-temporary, we will write down the asset to its fair value and take a corresponding charge to our consolidated statements of operations.  For the years ended December 31, 2010 and 2009, we recorded other-than-temporary impairments on our investment in OPMG of $584,618 and $1,042,470, respectively, due to management’s evaluation of the decline in the value of OPMG’s stock, coupled with a lack of trading volume in the shares.


16
 Index





Cautionary Note Regarding Forward-Looking Statements





This report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including anticipated revenues, expected increases in our advertising customer base, expected gross margins, expected hiring of new employees, having sufficient cash and borrowing capacity to meet its working capital for at least the next 12 months and expectations regarding acquiring additional capital assets.  Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “projects,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods.





Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the impact of intense competition, the continuation or worsening of current economic conditions, a potential decrease in corporate advertising spending, a potential decrease in consumer spending and the condition of the domestic and global credit and capital markets.





Any forward-looking statement made by us in this report speaks only as of the date on which it is made.  Factors or events that could cause our actual results to differ may emerge from time-to-time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.




RISK FACTORS





There are numerous and varied risks, known and unknown, that may prevent us from achieving our goals.  If any of these risks actually occur, our business, financial condition or results of operations may be materially adversely affected.  In such case, the trading price of our common stock could decline and investors could lose all or part of their investment.




Because government regulation of the Internet may subject us to additional operating restrictions and regulations, our business and operating results may be adversely affected.




Companies engaging in online advertising, commerce and related businesses face uncertainty related to future government regulation of the Internet.  Due to the rapid growth and widespread use of the Internet, federal and state governments are enacting and considering various laws and regulations relating to the Internet.  Furthermore, the application of existing laws and regulations to Internet companies remains somewhat unclear.  Our business and operating results may be negatively affected by new laws, and such existing or new regulations may expose us to substantial compliance costs and liabilities and may impede the growth in use of the Internet.  Additionally, our third party data suppliers may be adversely affected by any new or existing laws. The application of these statutes and others to the Internet advertising industry is not entirely settled.  Further, several existing and proposed federal laws could have an impact on our business and our third party publisher websites or data suppliers’ business.





With respect to the subject matter of each of these laws, courts may apply these laws in unintended and unexpected ways.As a company that provides services over the Internet, we may be subject to an action brought under any of these or future laws governing online services.  We may also be subject to costs and liabilities with respect to privacy issues.  Several Internet companies have incurred costs and paid penalties for violating their privacy policies.  Further, it is anticipated that new legislation may be adopted by federal and state governments with respect to user privacy.  Additionally, foreign governments may pass laws which could negatively impact our business or may prosecute us for our products and services based upon existing laws.  The restrictions imposed by and cost of complying with, current and possible future laws and regulations related to our business could harm our business and operating results.Further, any such laws that affect our third party data or publisher websites suppliers could indirectly harm our business and operating results.


17
 Index





If we are subject to legal claims, and/or government enforcement actions and held liable for our or our customers’ failure to comply with federal, state and foreign laws, regulations or policies governing consumer privacy, it could materially harm our business and damage our reputation.





Recent growing public concern regarding privacy and the collection, distribution and use of information about Internet users has led to increased federal, state and foreign scrutiny and legislative and regulatory activity concerning data collection and use practices.  Any failure by us to comply with applicable federal, state and foreign laws and the requirements of regulatory authorities may result in, among other things, indemnification liability to the advertising agencies and advertisers we work with, administrative enforcement actions and fines, class action lawsuits, cease and desist orders, and civil and criminal liability.  Recently, class action lawsuits have been filed alleging violations of privacy laws by advertising networks and Internet service providers.   Our failure to comply with federal, state or foreign laws could result in liability and materially harm our business.





In addition to government activity, privacy advocacy groups and the technology and direct marketing industries are considering various new, additional or different self-regulatory standards.  This focus, and any legislation, regulations or standards promulgated, may impact us adversely.  Governments, trade associations and industry self-regulatory groups may enact more burdensome laws, regulations and guidelines, including consumer privacy laws, affecting our customers and us.  Since many of the proposed laws or regulations are just being developed, and a consensus on privacy and data usage has not been reached, we cannot yet determine the impact these proposed laws or regulations may have on our business.  However, if the gathering of targeting information were to be curtailed, Internet advertising would be less effective, which would reduce demand for Internet advertising and harm our business.





Third parties have and may continue to bring class action lawsuits against us relating to online privacy and data collection.  On or about December 8, 2010, plaintiff Sonal Bose commenced a putative class action in the United States District Court for the Southern District of New York alleging that interclick engaged in demographic profiling of internet users for advertising purposes, and that such alleged conduct violates laws relating to electronic privacy and computer use. The plaintiff seeks compensatory damages, statutory damages, restitution, punitive damages, litigation expenses and attorneys’ fees, all in unspecified amounts.  The plaintiff also seeks injunctive and declaratory relief. We believe that the allegations are wholly without merit and intend to vigorously defend its technology and practices. See “Item 3 – Legal Proceedings” above for more detail.




We disclose our information collection and dissemination policies, and we may be subject to claims if we act or are perceived to act inconsistently with these published policies.  Any claims or inquiries could be costly and divert management's attention, and the outcome of such claims could harm our reputation and our business.





Our customers and publisher and data suppliers are also subject to various federal and state laws concerning the collection and use of information regarding individuals, as well as other laws that govern the collection and use of consumer credit information.  We can make no assurances that our customers and suppliers are currently in compliance, or will remain in compliance, with these laws and their own privacy policies.  We may be held liable if our customers use our technologies in a manner that is not in compliance with these laws or their own stated privacy policies.





If the technology that we currently use to target the delivery of online advertisements and to prevent fraud on our network is restricted or becomes subject to regulation, our expenses could increase and we could lose customers or advertising inventory.





The FTC and Department of Commerce has issued guidelines recommending that Internet advertising firms that engage in audience targeting implement industry-wide self-regulation in order to protect the privacy of consumers who use the Internet.  In December 2010, the FTC issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services, and suggests the implementation of a “do not track” mechanism so consumers can choose whether the collection of data regarding their online searching and browsing activities.  If, notwithstanding these reports, the government and / or industry associations were in the future to issue regulations, such as a “do not track” list and blocking, or targeting opt-out mechanisms, it may adversely affect what we perceive to be a competitive advantage.  This could increase our costs and reduce our future revenues.


18
 Index





If we cannot manage our growth effectively, we may not maintain profitability.





Businesses which grow rapidly often have difficulty managing their growth.  If our business continues to grow as rapidly as we have since August 2007, and as we anticipate, we will need to expand our organization by continuing to recruit and employ experienced executives and key employees capable of providing the necessary support and leadership.





We can make no assurances that our management will be able to manage our growth effectively or successfully.  Our failure to meet these challenges could cause us to lose money, which will reduce our stock price.





Because of lingering effects of the global economic recession, our customers may delay in paying us or not pay us at all.  This would have a material and adverse effect on our future operating results and financial condition.





One of the lingering effects of the global economic recession is that businesses are tending to maintain their cash resources and delay in paying their creditors whenever possible.  As a trade creditor, we lack leverage unlike secured lenders and providers of essential services.  Should the economy further deteriorate, we may find that either agencies, advertisers, or both may delay in paying us.  Additionally, we may find that advertisers will reduce Internet advertising which would reduce our future revenues.  These events would result in a number of adverse effects upon us including increasing our borrowing costs, reducing our gross profit margins, reducing our ability to borrow under our line of credit, and reducing our ability to grow our business.  These events would have a material and adverse effect upon us.





We face intense competition and if we cannot successfully compete with them it will have a negative impact on our results of operations.





Our current and potential competitors range from large and established companies to emerging start-ups. Established companies have longer operating histories and more established relationships with customers, and they can use their experience and resources against us in a variety of competitive ways, including by making strategic acquisitions, investing aggressively in research and development, and competing aggressively for customers and publishers. Emerging start-ups may be able to innovate and provide products and services faster than we can. If our competitors are more successful than we are in developing compelling products or in attracting and retaining users, advertisers, and content providers, our revenues and growth rates could decline.





Because we expect to need additional capital to fund our growing operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.





We expect that as our business continues to grow we will need additional working capital. In addition to the proceeds we received from our 2009 registered public offering, we have available a $15,000,000 line of credit with a commercial lender.  We have the right to terminate the line of credit with three (3) days prior written notice to the lender, and the lender can terminate the line of credit due to a default by us under the provisions of the line of credit.  Both instances of termination subject us to any early termination fee.  As of March 11, 2011, neither party has informed the other one of their intent to terminate the agreement.  We may be adversely affected in our ability to replace this line of credit or increase the amount we can borrow.  The slowdown in the global economy and the tightening of the credit markets may adversely affect our ability to raise capital.  If adequate additional debt and/or equity financing is not available on reasonable terms or at all, we may not be able to continue to expand our business, and we will have to modify our business plans accordingly.  These factors would have a material and adverse effect on our future operating results and our financial condition.





Even if we secure additional working capital, we may not be able to negotiate terms and conditions for receiving the additional capital that are acceptable to us.  Any future equity capital financings will dilute existing shareholders.  In addition, new equity or convertible debt securities issued by us to obtain financing could have rights, preferences and privileges senior to our common stock.  We cannot provide any assurance that any additional financing will be available to us, or if available, will be on terms favorable to us.


19
 Index





If we fail to manage our supply of display advertising impressions (also referred to as “publishing inventory”) and third party data arrangements effectively, our profit margins could decline and should we fail to acquire additional publishing inventory our growth could be impeded.




Our success depends in part on our ability to effectively manage our existing publishing inventory and third party data arrangements.  Our publishers are not bound by long-term contracts that ensure us a consistent supply of display advertising space, which we refer to as inventory.  In addition, publishers can change the amount of inventory they make available to us at any time.  If a publisher decides not to make publishing inventory from its websites available to us, or if the quality of a publisher’s inventory declines, we may not be able to replace this inventory with that from other publishers with comparable traffic patterns and user demographics quickly enough to fulfill our advertisers’ requests, thus resulting in a potential loss of revenues.  Additionally, if a third-party data provider stopped offering their data to us, or if the quality of proprietary data declines, we may not be able to replace this data with another data provider of equal or better effectiveness.  Our ability to maintain our existing data arrangements, as well as attract new data suppliers, will depend on various factors, some of which are beyond our control.





We expect that our advertiser customers’ requirements will become more sophisticated as the Internet continues to mature as an advertising medium.  If we fail to manage our existing publisher inventory and third party data effectively to meet our advertiser customers’ changing requirements, our revenues could decline.  Our growth depends in large part on our ability to expand our publisher inventory and third party data.  To attract new customers, we must maintain a consistent supply of attractive publisher inventory and third party data.  We intend to expand our inventory and third party data by selectively adding to our network quality publishers and third party data suppliers.  Our ability both to retain current as well as to attract new publishers and data providers to our network will depend on various factors, some of which are beyond our control.  These factors include, but are not limited to, our ability to introduce new and innovative services, our efficiency in managing our existing publisher inventory and our pricing practices.  We can make no assurances that the size of our publisher inventory and data supply will increase or remain constant in the future.





If advertising on the Internet loses its appeal, our revenue could decline.





Our business model may not continue to be effective in the future for a number of reasons, including the following: click and conversion rates have always been low and may decline as the number of advertisements and ad formats on the Internet increases; companies may prefer other forms of Internet advertising we currently do not offer, including certain forms of search, and mobile advertising placements; companies may reject or discontinue the use of certain forms of online promotions that may conflict with their brand objectives; companies may not utilize online advertising and regulatory and self-regulatory actions may negatively impact certain business practices that we currently rely on to generate a portion of our revenue and profitability.  If the number of companies who purchase online advertising from us does not continue to grow, we may experience difficulty in attracting publishers, and our revenue could decline.





It may be difficult to predict our financial performance because our quarterly operating results may fluctuate.





Our revenues, operating results and valuations of certain assets and liabilities may vary significantly from quarter-to quarter-due to a variety of factors, many of which are beyond our control.   Period-to-period comparisons of our results of operations should not be relied on as an indication of our future performance.  Our results of operations may fall below the expectations of market analysts and our own forecasts.  If this happens, the market price of our common stock may fall significantly.  The factors that may affect our quarterly operating results and valuations of certain assets and liabilities include the following:





•
fluctuations in demand for our advertising solutions or changes in customer contracts;


•
fluctuations in the amount of available advertising space on our network;


•
the timing and amount of sales and marketing expenses incurred to attract new advertisers;


•
the impact of our increases in headcount to meet expected increases in revenue;


•
fluctuations in our average ad rates (i.e., the amount of advertising sold at higher rates rather than lower rates);


•
fluctuations in the cost of online advertising and in the cost and/or amount of data available for audience targeting campaigns;


•
seasonal patterns in Internet advertisers’ spending;


•
worsening economic conditions which cause advertisers to reduce Internet spending and consumers to reduce their purchases;


20
 Index





•
increases in our investment in new technology and service offerings;


•
changes in the regulatory environment, including regulation of advertising or the Internet, that may negatively impact our marketing practices;


•
the timing and amount of expenses associated with litigation, regulatory investigations or restructuring activities, including settlement costs and regulatory penalties assessed related to government enforcement actions;


•
any changes we make in our Critical Accounting Estimates described in Management’s Discussion and Analysis of Financial Condition and Results of Operations;


•
the adoption of new accounting pronouncements, or new interpretations of existing accounting pronouncements, that impact the manner in which we account for, measure or disclose our results of operations, financial position or other financial measures; and


•
costs related to acquisitions of technologies or businesses.





Expenditures by advertisers also tend to be cyclical, reflecting overall economic conditions as well as budgeting and buying patterns.  Any decline in the economic prospects of advertisers or the economy generally may alter advertisers’ current or prospective spending priorities, or may increase the time it takes us to close sales with agencies, and could materially and adversely affect our business, results of operations and financial condition.





We rely on highly skilled personnel and, if we are unable to retain or motivate key personnel, hire qualified personnel, or maintain our corporate culture, we may not be able to grow effectively.





Our performance largely depends on the talents and efforts of highly skilled individuals. Our future success depends on our continuing ability to identify, hire, develop, motivate, and retain highly skilled personnel for all areas of our organization. In particular, Michael Katz, President and Chief Executive Officer, Roger Clark, Chief Financial Officer, Andrew Katz, Chief Technology Officer, Jason Lynn, Chief Strategy Officer, and Dave Myers, Executive Vice President of Operations are important to the management of our business and operations and the development of our strategic direction.  The loss of the services of Messrs. Michael Katz, Andrew Katz, Clark, Lynn and Myers and the process to replace any of them would involve significant time and expense and may significantly delay or prevent the achievement of our business objectives.





Competition in our industry for qualified employees is intense, and certain of our competitors have directly targeted our employees. In addition, our compensation arrangements, such as our incentive and equity award programs, may not always be successful in attracting new employees and retaining and motivating our existing employees. Our continued ability to compete effectively depends on our ability to attract new employees and to retain and motivate our existing employees.





In addition, we believe that our corporate culture fosters innovation, creativity, and teamwork. As our organization grows, and we are required to implement more complex organizational management structures, we may find it increasingly difficult to maintain the beneficial aspects of our corporate culture. This could negatively impact our future success.





If we make acquisitions, it could divert management’s attention, cause ownership dilution to our shareholders and be difficult to integrate.





Following our acquisition of Desktop in August 2007, we have grown rapidly.  We expect to continue to evaluate and consider future acquisitions.  Acquisitions generally involve significant risks, including difficulties in the assimilation of operations, personnel, services, technologies, and corporate culture of the acquired companies, diversion of management's attention from other business concerns, overvaluation of the acquired companies, and the acceptance of the acquired companies’ products and services by our customers.  Acquisitions may not be successful, which can have a number of adverse effects upon us including adverse financial effects and may seriously disrupt our management’s time.  The integration of acquired operations, products and personnel may place a significant burden on management and our internal resources.  The diversion of management’s attention and any difficulties encountered in the integration process could adversely affect our business.





If we are not able to protect our intellectual property from unauthorized use, it could diminish the value of our products and services, weaken our competitive position and reduce our revenues.





Our success depends in large part on our proprietary demographic, behavioral, contextual, geographic and retargeting technologies.   We may be required to spend significant resources to monitor and police our intellectual property rights.  If we fail to successfully enforce our intellectual property rights, the value of our products and services could be diminished and our competitive position may suffer.


21
 Index





We rely on a combination of trade secret laws, confidentiality procedures and licensing arrangements to establish and protect our proprietary rights.  Third-party software providers could copy or otherwise obtain and use our technologies without authorization or develop similar technologies independently, which may infringe upon our proprietary rights.  We may not be able to detect infringement and may lose competitive position in the market before we do so.  In addition, competitors may design around our technologies or develop competing technologies.  Intellectual property protection may also be unavailable or limited in some foreign countries.





We generally enter into confidentiality or license agreements with our employees, consultants, vendors, customers, and corporate partners, and generally control access to and distribution of our technologies, documentation and other proprietary information.  Despite these efforts, unauthorized parties may attempt to disclose, obtain or use our products, services or technologies.  Our precautions may not prevent misappropriation of our products, services or technologies, particularly in foreign countries where laws or law enforcement practices may not protect our proprietary rights as fully as in the United States.





If we become involved in lawsuits relating to our intellectual property rights, it could be expensive and time consuming, and an adverse result could result in significant damages and/or force us to make changes to our business.





We rely on trade secrets to protect our intellectual property rights. If we are sued by a third party which alleges we are violating its intellectual property rights or if we sue a third party for violating our rights, intellectual property litigation is very expensive and can divert our limited resources.  We may not prevail in any litigation.  An adverse determination of any litigation brought by us or against us could materially and adversely affect our future results of operations by either reducing future revenues or increasing future costs.  Additionally, an adverse award of money damages could affect our financial condition.





Furthermore, because of the substantial amount of discovery required in connection with intellectual property litigation, there is a risk that some of our confidential information could be compromised by disclosure during this type of litigation.  In addition, during the course of this kind of litigation, there could be public announcements of the results of hearings, motions or other interim proceedings or developments in the litigation.  If securities analysts or investors perceive these results to be negative, it could have an adverse effect on the trading price of our common stock.





If we are not able to respond to the rapid technological change characteristics of our industry, our services may not be competitive.





The market for our services is characterized by rapid change in business models and technological infrastructure, and we will need to constantly adapt to changing markets and technologies to provide competitive services.  We believe that our future success will depend, in part, upon our ability to develop our services for both our target market and for applications in new markets.  We may not, however, be able to successfully do so, and our competitors may develop innovations that render our services uncompetitive.





If our computer systems fail to operate effectively in the future, we may incur significant costs to remedy these failures and may sustain reduced revenues.





Our success depends on the continuing and uninterrupted performance of our computer systems. System failures that interrupt our ability to provide services to customers, including failures affecting our ability to deliver advertisements quickly and accurately and to process visitors’ responses to advertisements, could reduce significantly the attractiveness of our solutions to advertisers and publishers.  Our business, results of operations and financial condition could also be materially and adversely affected by any systems damage or failure that impacts data integrity or interrupts or delays our operations.  Our computer systems are vulnerable to damage from a variety of sources, including telecommunications failures, power outages and malicious or accidental human acts.  Any of the above factors could substantially harm our business resulting in increased costs.  Moreover, despite network security measures, our servers are potentially vulnerable to physical or electronic break-ins, computer viruses and similar disruptive problems in part because we cannot control the maintenance and operation of our third-party data centers.  Any of these occurrences could cause material interruptions or delays in our business, result in the loss of data, render us unable to provide services to our customers, and expose us to material risk of loss or litigation and liability.  If we fail to address these issues in a timely manner, they could materially damage our reputation and business, causing our revenues to decline.


22
 Index




Computer viruses could damage our business.





Computer viruses, worms and similar programs may cause our systems to incur delays or other service interruptions and could damage our reputation and ability to provide our services and expose us to legal liability, all of which could have a material adverse effect on our business, results of operations, financial condition and the trading price of our common stock.





Because a portion of our third-party servers are located in Northern California, in the event of an earthquake our operations could be adversely affected.





We have servers located in Northern California, which are housed at a third-party data center which will be opening in the first half of 2011.  Because Northern California is in an earthquake-sensitive area, we are susceptible to the risk of damage to our servers.  This damage can interrupt our ability to provide services.  If damage caused to our servers were to cause them to be inoperable for any amount of time, we would be forced rely solely on our servers located in the Washington DC area.  We are not insured against any losses or expenses that arise from a disruption or any short-term outages to our business due to earthquakes.





Since we rely on third-party co-location providers, a failure of service by these providers could adversely affect our business and reputation.





We rely upon third party co-location providers to host our main servers.  In the event that these providers experience any interruption in operations or cease operations for any reason or if we are unable to agree on satisfactory terms for continued hosting relationships, we would be forced to enter into a relationship with other service providers or assume hosting responsibilities ourselves.  If we are forced to switch hosting facilities, we may not be successful in finding an alternative service provider on acceptable terms or in hosting the computer servers ourselves.  We may also be limited in our remedies against these providers in the event of a failure of service. In the past, short-term outages have occurred in the service maintained by co-location providers which could recur.  In the first quarter of 2010, we added a fully-redundant co-location facility in the Washington D.C. area to mitigate the single point of failure risk. Additionally in the fourth quarter of 2010 we closed our co-location facility in the Miami area and will be opening a new co-location facility in San Jose, CA in the first half of 2011.  We also rely on third-party providers for components of our technology platform.  A failure or limitation of service or available capacity by any of these third-party providers could adversely affect our business and reputation.





If we fail to maintain an effective system of internal controls, we may not be able to accurately report our financial results or prevent fraud and our business may be harmed and our stock price may be adversely impacted.





Effective internal controls are necessary for us to provide reliable financial reports and to effectively prevent fraud and the misappropriation of the assets of the Company. Any inability to provide reliable financial reports or to prevent fraud could harm our business.  The Sarbanes-Oxley Act of 2002 requires management to evaluate and assess the effectiveness of our internal control over financial reporting.  We have determined that our internal control over financial reporting was effective as of December 31, 2010 (See Item 9A of this filing for Management’s Report on Internal Control Over Financial Reporting).  In order to continue to comply with the requirements of the Sarbanes-Oxley Act, we are required to continuously evaluate and, where appropriate, enhance our policies, procedures and internal controls.  If we fail to maintain the adequacy of our internal controls, we could be subject to litigation or regulatory scrutiny and investors could lose confidence in the accuracy and completeness of our financial reports.  We can make no absolute assurances that in the future we will be able to fully comply with the requirements of the Sarbanes-Oxley Act or that management will conclude that our internal control over financial reporting is effective.  If we fail to fully comply with the requirements of the Sarbanes-Oxley Act, our business may be harmed and our stock price may decline.


23
 Index





Risks Related to Our Common Stock





Due to factors beyond our control, our stock price may be volatile.





Any of the following factors could affect the market price of our common stock:





·
Actual or anticipated variations in our quarterly results of operations;





·
Our failure to meet financial analysts’ performance expectations;





·
Our failure to meet or exceed our own publicly-disclosed forecasts;





·
Our failure to achieve and maintain profitability;





·
Short selling activities;





·
The loss of major advertisers, publishers or data providers;





·
Announcements by us or our competitors of significant contracts, new products, acquisitions, commercial relationships, joint ventures or capital commitments;





·
The departure of key personnel;





·
Regulatory and self-regulatory developments;





·
Changes in market valuations of similar companies; or





·
The sale of a large amount of common stock by shareholders owning large positions.





In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been instituted.  A securities class action suit against us could result in substantial costs and divert our management’s time and attention, which would otherwise be used to benefit our business.





Because almost all of our outstanding shares are freely tradable, sales of these shares could cause the market price of our common stock to drop significantly, even if our business is performing well.





As of March 11, 2011, we had outstanding 24,108,943 shares of common stock of which our directors and executive officers own 1,464,788 shares that are subject to the limitations of Rule 144 under the Securities Act of 1933, or the Securities Act.  All of the remaining outstanding shares are freely tradable. The restricted shares, not held by our directors or executive officers, will be eligible for sale under Rule 144 on various dates through September 2011.





In general, Rule 144 provides that any non-affiliate of ours, who has held restricted common stock for at least six-months, is entitled to sell their restricted stock freely, provided that we stay current in our filings with the Securities and Exchange Commission, or the SEC.





An affiliate of ours may sell after six months with the following restrictions:





(i)
we are current in our filings,


(ii)
certain manner of sale provisions,


(iii)
filing of Form 144, and


(iv)
volume limitations limiting the sale of shares within any three-month period to a number of shares that does not exceed the greater of 1% of the total number of outstanding shares or, the average weekly trading volume during the four calendar weeks preceding the filing of a notice of sale.


24
 Index





Because almost all of our outstanding shares are freely tradable and the shares held by our affiliates may be freely sold (subject to the Rule 144 limitations), sales of these shares could cause the market price of our common stock to drop significantly, even if our business is performing well.




Delaware law contains anti-takeover provisions that could deter takeover attempts that could be beneficial to our stockholders.





Provisions of Delaware law could make it more difficult for a third-party to acquire us, even if doing so would be beneficial to our stockholders. Section 203 of the Delaware General Corporation Law may make the acquisition of the Company and the removal of incumbent officers and directors more difficult by prohibiting stockholders holding 15% or more of our outstanding voting stock from acquiring the Company, without our Board of Directors' consent, for at least three years from the date they first hold 15% or more of the voting stock.





We have not and do not anticipate paying any dividends on our common stock.





We have paid no dividends on our common stock to date and it is not anticipated that any dividends will be paid to holders of our common stock in the foreseeable future. While our future dividend policy will be based on the operating results and capital needs of the business, it is currently anticipated that any earnings will be retained to finance our future expansion and for the implementation of our business plan.  Investors should take note of the fact that a lack of a dividend can further affect the market value of our stock, and could significantly affect the value of any investment in our Company.





Our Board of Directors has the authority, without stockholder approval, to issue preferred stock with terms that may not be beneficial to common stock holders.





Our certificate of incorporation authorize the issuance of preferred shares which may be issued with dividend, liquidation, voting and redemption rights senior to our common stock without prior approval by the stockholders. The preferred stock may be issued for such consideration as may be fixed from time-to-time by the Board of Directors. The Board of Directors may issue such shares of preferred stock in one or more series, with such designations, preferences and rights or qualifications, limitations or restrictions thereof as shall be stated in the resolution of resolutions.




The issuance of preferred stock could adversely affect the voting power and other rights of the holders of common stock. Preferred stock may be issued quickly with terms calculated to discourage, make more difficult, delay or prevent a change in control of our Company or make removal of management more difficult. As a result, the Board of Directors’ ability to issue preferred stock may discourage the potential hostile acquirer, possibly resulting in beneficial negotiations. Negotiating with an unfriendly acquirer may result in, among other things, terms more favorable to us and our stockholders. Conversely, the issuance of preferred stock may adversely affect any market price of, and the voting and other rights of the holders of the common stock. We presently have no plans to issue any preferred stock.




Item 7A.
Quantitative and Qualitative Disclosures About Market Risk.





Not required for smaller reporting companies.




Item 8.
Financial Statements and Supplementary Data.




See pages F-1 through F-32.





Item9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.




None


25
 Index





Item 9A.
Controls and Procedures.




(a)
Evaluation ofDisclosure Controlsand Procedures





We carried out an evaluation required by Rule 13a-15 under the supervision and with the participation of our management, including our Principal Executive Officer and Principal Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as such term is defined in Rule 13a-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”).




Disclosure controls and procedures are designed with the objective of ensuring that (i) information required to be disclosed in an issuer's reports filed under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms and, (ii) information is accumulated and communicated to management, including our Principal Executive Officer and Principal Financial Officer, as appropriate to allow timely decisions regarding required disclosures.





The evaluation of our disclosure controls and procedures included a review of our objectives and processes and effect on the information generated for use in this report.  This type of evaluation is done quarterly so that the conclusions concerning the effectiveness of these controls can be reported in our periodic reports filed with the SEC.  We intend to maintain these controls as processes that may be appropriately modified as circumstances warrant.





Based on their evaluation, our Principal Executive Officer and Principal Financial Officer have concluded that our disclosure controls and procedures are effective at timely alerting them to material information which is required to be included in our periodic reports filed with the SEC as of the end of the period covered by this Annual Report on Form 10-K.




(b)
Management’sAnnual Report on Internal Control Over Financial Reporting




Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f).  Under the supervision and with the participation of our management, including our Principal Executive Officer and Principal Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2010 based on the criteria set forth in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on our evaluation under the criteria set forth in Internal Control — Integrated Framework, our management concluded that our internal control over financial reporting was effective as of December 31, 2010.





However, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Management necessarily applied its judgment in assessing the benefits of controls relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote. Because of the inherent limitations in a control system, misstatements due to error or fraud may occur and may not be detected.





This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to the rules of the Securities and Exchange Commission that permanently exempts smaller reporting companies.





(c)
Changes in Internal Control over Financial Reporting




There were no changes in our internal control over financial reporting that occurred during the quarter ended December 31, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


26
 Index





Item 9B.
Other Information.





None.





PART III





Item 10.
Directors, Executive Officers and Corporate Governance.





The following is a list of our executive officers and directors. All directors serve one-year terms or until each of their successors are duly qualified and elected. The officers are elected by the Board of Directors.





Name

Age

PositionMichael Brauser

55

Co-ChairmanBarry Honig

39

Co-ChairmanBrett Cravatt

37

DirectorDavid Hills

55

DirectorFrank Cotroneo

52

DirectorWilliam Wise

39

DirectorMichael Mathews

49

DirectorMichael Katz

32

Chief Executive Officer and DirectorRoger Clark

42

Chief Financial Officer, Treasurer and SecretaryAndrew Katz

30

Chief Technology OfficerJason Lynn

38

Chief Strategy OfficerDave Myers

41

Executive Vice President, Operations





Director Biographies





Michael Brauser has served as Co-Chairman since August 2007.    Mr. Brauser has been the manager of Marlin Capital Partners, LLC, a private investment company, since 2003. From 1999 through 2002, he served as President and Chief Executive Officer of Naviant, Inc. (eDirect, Inc.), an Internet marketing company.  He also was the founder of Seisant Inc. (eData.com, Inc.). Between May 2010 and March 2011, Mr. Brauser served on the Board of Directors of Chromadex Corp., a publicly-traded developer of phytochemical and botanical reference standards. Between October 2005 and November 2006, he served as Chairman of the Board of Directors of SendTec, Inc., a publicly-traded customer acquisition ad agency. Mr. Brauser was selected as a director due to his significant experience in the Internet industry as well as his extensive business and management expertise from his background as an executive officer of a number of public companies.  Mr. Brauser has extensive knowledge of Internet marketing companies, accounting and finance expertise.  He also is a large shareholder.




Barry Honig has served as Co-Chairman since August 2007. Since January 2004, Mr. Honig has been the President of GRQ Consultants, an investor and consultant to early stage companies. He also serves on the board of The Empire Sports and Entertainment Holdings Co.,a publicly-traded promoter of entertainment and sports events.  Mr. Honig was selected to serve as a director on our Board due to his success as an investor, extensive knowledge of the capital markets, his judgment in assessing business strategies taking into account accompanying risks, and his knowledge of the marketing industry.





Brett Cravatt has served as a director since June 2009. Since 2006, Mr. Cravatt has been the Chief Executive Officer and founder of WebYES! LLC., an online media and marketing services company.  During this same time period, Mr. Cravatt co-founded and now serves as Chairman of Achieve Financial Services, one of the fastest growing general purpose reloadable debit card businesses. Prior to WebYES! and Achieve Financial Services, Mr. Cravatt served as the Chief Operating Officer and Chief Product Officer of Vendare Media, now part of Epic Advertising. Mr. Cravatt joined Vendare Media in March 2001 via the acquisition of SportSkill.com, a fantasy sports software company co-founded by Mr. Cravatt. Prior to SportSkill.com, Mr. Cravatt was a corporate securities attorney for Loeb & Loeb, LLP, where he handled various corporate matters for start-up companies and Fortune 1000 clients. Mr. Cravatt holds a Bachelor's degree in Political Science from U. C. Berkeley and a J. D. from Stanford Law School.  Mr. Cravatt was selected to serve as a director on our Board due to his valuable financial and legal expertise and his extensive experience with Internet marketing companies.


27
 Index




David Hills has served as a director since July 2010.  Since January 2011, Mr. Hills is the Chief Executive Officer of Buzz Logic, a marketing services company.  Before joining BuzzLogic, from January 2008 to December 2010 Dave was a General Partner with KPG Ventures,  a venture capital firm specializing in seed-stage, consumer internet technology companies.  From November 2004 to July 2007, Dave was President, Chief Executive Officer and Director of LookSmart, Ltd, a publicly-traded online advertising and technology company.  From July 2003 to October 2004, Mr. Hills served as President, Media Solutions at 24/7 Real Media, a leading global digital marketing company which was acquired by WPP in 2007. From 1980 to 2001 he served in various sales leadership capacities culminating in the role of Chief Operating Officer and President of Sales at About, Inc., a network of topic-specific Web sites.  Mr. Hills was selected to serve as a director on our Board due to his extensive senior executive management and public company experience and his in-depth knowledge of the Internet marketing industry.





Frank Cotroneo has served as a director since July 2010 and currently serves as chairman of the Audit Committee.  Mr. Cotroneo is the Founder and Chief Executive Officer of Core Business Consulting, LLC, a consulting firm specializing in business strategy, leadership development, business process reengineering and financial management advisory services.  Mr. Cotroneo previously served as Chief Operating Officer and Chief Financial Officer of Net Spend Corporation, one of the largest providers of general purpose reloadable debit cards and related services in the US from 2008 to 2009.  He is the former Chief Financial Officer of Axciom Corporation; from 2006 to 2007, former CFO of H&R Block; from 2000 to 2003 and former CFO of MasterCard International; from 1996 to 2000.  Mr. Cotroneo was selected to serve as a director on our Board due to his extensive senior executive management experience and financial expertise.





William Wisehas served as a director since January 2011.  Mr. Wise is the Chief Executive Officer of MediaBank, a leading operating system for the advertising industry.  Mr. Wise joined MediaBank from Yahoo, where he oversaw the Company’s advertising platforms business, including the Right Media Exchange and APT by Yahoo, Yahoo’s intelligent media planning and buying platform.  Prior to this role, Mr. Wise served as President of Right Media, before its acquisition by Yahoo. He has also held various executive positions with DoubleClick from 1997 to 2003.  Mr. Wise was selected to serve as a director on our Board due to his extensive knowledge of the Internet marketing industry and management expertise.





Michael Mathews has served as a director since August 2007, and was our Chief Executive Officer from June 2007 until January 2011. Mr. Mathews also serves on the board of 5to1, Inc. a publicly-traded publisher-controlled online advertising alliance.  Prior to interclick, from 2004 to 2007, Mr. Mathews served as the senior vice-president of marketing and publisher services for World Avenue U.S.A., LLC, an Internet promotional marketing company. Mr. Mathews graduated from San Francisco State University with a degree in Marketing and holds a Masters in Business Administration from Golden Gate University. Mr. Mathews was selected to serve as a director on our Board due to his depth of knowledge of interclick, including its operations, its strategies, and his extensive knowledge of the Internet marketing industry.





Michael Katz has served as a director since August 2007, and has been our Chief Executive Officer since February 1, 2011.  Previously, Mr. Katz was our President since August 2007.  From 2003 until we acquired Desktop on August 31, 2007, Mr. Katz was the founder, Chief Executive Officer, and President of Desktop. Mr. Katz graduated from Syracuse University with a degree in Finance and Economics.  Mr. Katz was selected to serve as a director on our Board due to his depth of knowledge of interclick, including its operations, his extensive knowledge of the Internet marketing industry and his position as Chief Executive Officer of interclick.





Directorships




Except as otherwise reported above, none of our directors have held directorships in other reporting companies and registered investment companies at any time during the past five years.





Executive Officer Biographies





See Michael Katz’s biography above.





Roger Clark has served as our Chief Financial Officer since August 2009.  From 1994 until August 2009, Mr. Clark was an executive with IAC/InterActiveCorp. which operated more than 50 Internet businesses worldwide. From 2006 until 2009, Mr. Clark was Vice President, Finance at IAC Advertising Solutions and in 2009 served in the Office of the Chief Financial Officer at IAC Search & Media. From 2002 to 2006, Mr. Clark was the Vice President, Investor Relations and Finance at IAC/InterActiveCorp. Mr. Clark was an auditor with Ernst & Young, LLP from 1991 until 1994, and became a Certified Public Accountant in 1994; his current CPA status is not practicing.


28
 Index





Andrew Katz has served as our Chief Technology Officer since August 2007. From 2004 until we acquired Desktop on August 31, 2007, Mr. Katz was the Chief Technology Officer of Desktop. From February 2004 until July 1, 2008, Mr. Katz also served as the Chief Executive Officer of mStyle, LLC. Prior to mStyle, he served as the Senior Software Engineer for Jenzabar, Inc.





Jason Lynnhas served as our Chief Strategy Officer since March 2010 and previously was our Vice President of Product Development from June 2008 until March 2010. From July 2007 through July 2008, Mr. Lynn was the Director of Solutions Engineering at Right Media, LLC, a wholly-owned subsidiary of Yahoo! Inc. From August 2006 through July 2007, Mr. Lynn was the Product Manager at TACODA Systems, Inc., a provider of behavioral targeting solutions to web publishers. From June 2004 until July 2006, he was self-employed as an IT Systems Consultant.   Previously, he spent seven years in the Internet technology space in positions with Intel, UUnet, and Navisite.





Dave Myers has served as our Executive Vice President, Operations since March 2010 and previously was our Vice President of Operations from April 2009 until March 2010. From 2006 until joining interclick, Mr. Myers worked for Yahoo! Inc. and Right Media (which was acquired by Yahoo! Inc. in July 2007) as a Senior Director of Advertiser Marketplaces Operations and Senior Director of Right Media Client Services, respectively. From 2004 to 2006, Mr. Myers was an Enterprise Services Engagement Manager at Microsoft Corporation.




Family Relationships
  Michael Katz, our Chief Executive Officer and Director, is the brother of Andrew Katz, our Chief Technology Officer. Except for the foregoing, there are no other family relationships among our directors and executive officers. There is no arrangement or understanding between or among our executive officers and directors pursuant to which any director or officer was or is to be selected as a director or officer.
  Involvement in Certain legal Proceedings
 To our knowledge, during the last ten years, none of our directors and executive officers (including those of our subsidiaries) has:
  ·
Had a bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time.
  ·
Been convicted in a criminal proceeding or been subject to a pending criminal proceeding, excluding traffic violations and other minor offenses.
  ·
Been subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities.
  ·
Been found by a court of competent jurisdiction (in a civil action), the SEC, or the Commodities Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated.
  ·
Been the subject to, or a party to, any sanction or order, not subsequently reverse, suspended or vacated, of any self-regulatory organization, any registered entity, or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.




29
 Index




Corporate Governance





Board Responsibilities and Structure




The Board oversees, counsels, and directs management in the long-term interest of interclick and its shareholders. The Board’s responsibilities include:


·
Establishing broad corporate policies and


·
Reviewing the overall performance of interclick.





The Board is not, however, involved in the operating details on a day-to-day basis.




Board Committees and Charters





The Board and its Committees meet throughout the year and act by written consent from time to time as appropriate. The Board has formed Audit, Compensation and Nominating Committees. Committees regularly report on their activities and actions to the Board. The Board appoints members to its: Audit Committee, Compensation Committee and Nominating Committee. The Audit Committee and the Nominating Committee each have a written charter approved by the Board.





The following table identifies the independent and non-independent current Board and Committee members:





Name

Independent


Audit


Compensation


NominatingMichael Brauser


P







P



PBarry Honig


P



P







PBrett Cravatt


P



P



P



PDavid Hills


P



P



P



PFrank Cotroneo


P



P



PWilliam Wise


P



P



P



PMichael MathewsMichael Katz




Director Independence


Our Board has determined that Messrs. Cravatt, Brauser, Honig, Cotroneo, Hills and Wise are independent under the NASDAQ Stock Market Listing Rules.





Audit Committee




The Audit Committee’s primary role is to review our accounting policies and any issues which may arise in the course of the audit of our financial statements. The Audit Committee selects our independent registered public accounting firm, approves all audit and non-audit services, and reviews the independence of our independent registered public accounting firm. The Audit Committee also reviews the audit and non-audit fees of the auditors. Our Audit Committee is also responsible for certain corporate governance and legal compliance matters including internal and disclosure controls and Sarbanes-Oxley compliance. The members of the Audit Committee are Frank Cotroneo (Chairman), Brett Cravatt, Barry Honig, Dave Hills and Bill Wise. Our Board has determined that Messrs. Cravatt and Cotroneo are each qualified as an Audit Committee Financial Expert, as that term is defined by the rules of the SEC and in compliance with the Sarbanes-Oxley Act of 2002. The Board has determined that Messrs. Cravatt, Honig, Cotroneo, Hills and Wise are independent in accordance with the NASDAQ Stock Market independence standards for audit committees.


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 Index





Compensation Committee





The function of the Compensation Committee is to review and recommend the compensation of benefits payable to our officers, review general policies relating to employee compensation and benefits and administer our various stock option plans. The members of the Compensation Committee are Messrs. Brauser, Cravatt, Cotroneo, Hills (Chairman) and Wise.





Nominating Committee





The purpose and responsibilities of the Nominating Committee include the identification of individuals qualified to become Board members, the selection or recommendation to the Board of nominees to stand for election as directors, the oversight of the evaluations of the Board and management, and review with the Board from time to time the appropriate skills and characteristics required of Board members in the context of the current make-up of the Board, including issues of diversity, age, skills such as understanding of technology, finance and marketing. The members of the Nominating Committee are Messrs. Cravatt, Brauser (Chairman), Honig, Hills and Wise.




Code of Ethics




Our Board of Directors has adopted a Code of Ethics that applies to all of our employees, including our Chief Executive Officer and Chief Financial Officer. Although not required, the Code of Ethics also applies to our directors. The Code of Ethics provides written standards that we believe are reasonably designed to deter wrongdoing and promote honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships, full, fair, accurate, timely and understandable disclosure and compliance with laws, rules and regulations, including insider trading, corporate opportunities and whistle-blowing or the prompt reporting of illegal or unethical behavior. A request for a copy, free of charge, can be made in writing to interclick, inc., 11 West 19th Street, 10th Floor, New York, NY 10011 Attention: Mr. Roger Clark.





Board Diversity





While we do not have a formal policy on diversity, our Board considers diversity to include the skill set, background, reputation, type and length of business experience of our Board members as well as a particular nominee’s contributions to that mix.  Although there are many other factors, the Board seeks individuals with experience on public company boards as well as experience with Internet marketing, legal and accounting skills.





Board Assessment of Risk





Our risk management function is overseen by our Board.  Through our policies, our Code of Ethics and our Board committees’ review of financial and other risks, our management keeps our Board apprised of material risks and provides our directors access to all information necessary for them to understand and evaluate how these risks interrelate, how they affect interclick, and how management addresses those risks.  Mr. Katz, a director and Chief Executive Officer, and Mr. Clark, our Chief Financial Officer, work closely together with the Board once material risks are identified on how to best address such risk.  If the identified risk poses an actual or potential conflict with management, our independent directors may conduct the assessment. Presently, the primary risks affecting interclick include our ability to continue increasing market share in an intensely competitive online advertising market, successfully execute  our business strategy and deploy a differentiated technology solution, and effectively raise sufficient capital as we scale our business. The Board focuses on these key risks and interfaces with management on seeking solutions.





Board Structure




Since we acquired Desktop in August 2007, our Board has separated the positions of Chairman of the Board and Chief Executive Officer.  Since that time, Messrs. Michael Brauser and Barry Honig have acted as our Co-Chairmen and Mr. Michael Mathews has acted as our Chief Executive Officer.  Separating these positions allows Mr. Katz to focus on our day-to-day business while allowing the Co-Chairmen of the Board to lead the Board in its fundamental role of providing advice to management and acting as an independent oversight of management.  Because of our rapid growth, we believe that this leadership structure is appropriate for us. While our Bylaws and corporate governance guidelines do not require that our Chairman and Chief Executive Officer positions be separate, the Board believes having these separate positions and having two independent outside directors serve as Co-Chairmen is the appropriate leadership structure for interclick at this time and demonstrates our commitment to good corporate governance.


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 Index





Shareholder Communications




Although we do not have a formal policy regarding communications with the Board of Directors, shareholders may communicate with the Board by writing to interclick, inc., 11 West 19th Street, 10th Floor, New York, NY 10011 Attention: Mr. Roger Clark, or by facsimile (646) 395-1777. Shareholders who would like their submission directed to a member of the Board may so specify, and the communication will be forwarded, as appropriate.





Changes in Nominating Process










Section 16(a) Beneficial Ownership Reporting Compliance





Section 16(a) of the Exchange Act requires our directors, executive officers, and persons who own more than 10% of our common stock to file reports of ownership and changes in ownership of our common stock with the SEC.  Based on the information available to us during 2010, we believe that all applicable Section 16(a) filing requirements were met on a timely basis.




Item 11.
Executive Compensation.





The following information is related to the compensation paid, distributed or accrued by us for 2010 and 2009 to our Chief Executive Officer (principal executive officer) and the three other most highly compensated executive officers serving at the end of the last fiscal year whose compensation exceeded $100,000 (the “Named Executive Officers”).





2010 Summary Compensation Table








Name and

Principal Position

(a)


Year

(b)

Salary

($)(c)


Bonus

($)(d)


Stock

Awards

($)(e)(1)


Option

Awards

($)(f)(1)


Non-Equity

Incentive Plan

Compensation

($)(g)(2)


Total

($)(j)Michael Mathews (3) (4)


2010


532,500






-



-



177,500



710,000Chief Executive Officer


2009


347,618



-



-



124,000



177,500



649,118Michael Katz (5)


2010


300,000







-



-



150,000



450,000President


2009


295,833



60,000



-



763,000



90,000



1,208,833Andrew Katz


2010


268,182







-



-



136,125



404,307Chief Technology Officer (6)


2009


243,750



-



56,250



545,000



123,750



968,750Roger Clark


2010


235,274







-



-



125,000



360,274Chief Financial Officer (7)


2009


89,732



66,575



37,400



785,000



45,925



1,024,632





(1)
The amounts in these columns represent the fair value of the award as of the grant date as computed in accordance with FASB ASC Topic 718 and the recently revised SEC disclosure rules. These rules also require prior year amounts to be recalculated in accordance with the rule.  These amounts represent awards that are paid in shares of common stock or options to purchase shares of our common stock and do not reflect the actual amounts that may be realized by the Named Executive Officers.


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 Index





(2)
Represents a cash bonus based on the satisfaction of a performance target of which the outcome was substantially uncertain to occur at the time it was established. Under SEC rules, when a cash bonus is substantially uncertain, the bonus is disclosed in this column.


(3)
On November 1, 2010 the Company and Mr. Michael Mathews entered into a Separation Agreement (the “Separation Agreement”).  In connection with the Separation Agreement, Mr. Mathews’ employment as the Chief Executive Officer of the Company terminated on January 31, 2011.


(4)
In connection with the Separation Agreement, Mr. Mathews received a payment of $177,500, which is equal to six months of his base annual salary.


(5)
On November 2, 2010, the Board of Directors unanimously approved the appointment of Michael Katz as Chief Executive Officer of the Company, effective February 1, 2011.


(6)
Includes 28,125 shares of restricted common stock which vesting terms were modified to provide for vesting each calendar quarter from semi-annually.


(7)
Mr. Roger Clark has been our Chief Financial Officer since August 7, 2009.




Named Executive Officer Compensation





Michael Mathews . Effective on June 28, 2007, we entered into an employment agreement with Michael Mathews, to serve as our Chief Executive Officer. In accordance with the employment agreement, Mr. Matthews was paid a base salary of: (i) $325,000 in his first year of employment, (ii) $340,000 in his second year of employment, and (iii) received $355,000 in his third year of employment and through the date of his separation from the Company, effective January 31, 2011.  For 2010, Mr. Mathews received a $177,500 bonus of which 50% was paid in August 2010 and the remaining 50% was paid in February 2011.  For 2009, Mr. Mathews received a $177,500 bonus, of which $149,167 was paid in February 2010.  Additionally, we agreed in 2007 to (i) pay his former employer $100,000, (ii) pay a $50,000 relocation fee and (iii) guarantee a $50,000 minimum bonus payment. Also in 2007, Mr. Mathews received 700,000 shares of vested founders stock and was granted 725,000 stock options vesting in quarterly increments over three years exercisable at $2.00 per share.  In February 2009, Mr. Mathews received 100,000 fully-vested stock options, exercisable at $1.52 per share.  On November 1, 2010, we entered into a Separation Agreement (the “Separation Agreement”) with Michael Mathews. Under the terms of the Separation Agreement, effective January 31, 2011, Mr. Mathews’ employment agreement was terminated and he  no longer serves as Chief Executive Officer of the Company.





Michael Katz . On August 31, 2007, we entered into an employment agreement with Michael Katz, to serve as our President. Under the agreement, Mr. Katz received an annual base salary of $250,000. In February 2009, Mr. Katz’s base salary was increased to $300,000. In January 2011, Mr. Katz’s base salary was increased to $400,000. In March 2011, the Board approved the issuance of 75,000 restricted shares to Mr. Katz under the 2007 Incentive Stock Award and Award Plan (the "Plan").  These shares shall vest in one-third installments over three years from the date of grant. Under his agreement, he also received a $75,000 signing bonus and a bonus based on pre-established performance milestones half payable in stock and half in cash. If the performance milestone is met, it shall equal 30% of his base salary for that year.  In March 2010, the Board approved an amendment to his agreement increasing the target bonus to 50%.  In the event that the Board and Mr. Katz are unable to agree on a mutually acceptable performance milestone, Mr. Katz will receive a guaranteed annual bonus for such fiscal year of not less than 15% of his base salary. In his sole discretion, Mr. Katz may elect to receive such annual bonus in capital stock at the basis determined by our Board.  For 2010, Mr. Katz received a $150,000 bonus, 50% of which was paid in August 2010 and the remaining 50% was paid in February 2011.  For 2009, Mr. Katz received a $150,000 bonus, of which $90,000 was paid in March 2010.  Additionally on August 31, 2007, Mr. Katz was granted 150,000 stock options vesting annually over a four year period exercisable at $2.00 per share and which are now fully vested. On June 5, 2009, Mr. Katz was granted 350,000 stock options vesting quarterly over four years beginning June 30, 2009, exercisable at $2.60 per share.  As of the date of this filing, Mr. Katz and the Company are negotiating in good faith a new multi-year employment agreement.





Andrew Katz . Effective March 3, 2008, we entered into an employment agreement with Mr. Andrew Katz, our Chief Technology Officer. The original term of his agreement expired on March 3, 2011 but automatically renewed for an additional one-year period.  Under the agreement Mr. Katz was paid a base salary of $225,000.  In March 2009, Mr. Katz’s salary was increased to $247,500.  In March 2010, Mr. Katz’s salary was increased to $272,250.  In January 2011, Mr. Katz’s salary was increased to $285,000.  In March 2011, the Board approved the issuance of 30,000 restricted shares to Mr. Katz under the Plan. These shares shall vest in one-third installments over three years from the date of grant. Under his agreement, he is entitled to receive a bonus based on pre-established performance milestones of which at least half would be payable in cash and the remainder in interclick stock. If the performance milestone is met, it shall equal 50% of his base salary for that year. For 2008, Mr. Katz received a cash bonus of $56,250 paid in 2009 and 28,125 shares of restricted stock to vest semi-annually over four years.  On October 14, 2009, we agreed to modify the vesting of these shares from vesting semi-annually to vesting each calendar quarter.  For 2009, Mr. Katz received a $123,750 bonus which was paid in February 2010. For 2010, Mr. Katz received a $136,125 bonus, 50% of which was paid in August 2010 and the remaining 50% was paid in February 2011.  Mr. Katz was granted 50,000 stock options exercisable at $2.00 per share vesting annually over four years beginning September 21, 2008.  In 2008, Mr. Katz was granted 100,000 stock options exercisable at $5.90 per share vesting annually over four years beginning March 3, 2009. On September 24, 2008, these options were repriced at $2.62 per share. On June 5, 2009, Mr. Katz was granted 250,000 stock options vesting quarterly over four years beginning June 30, 2009, exercisable at $2.60 per share.  As of the date of this filing, Mr. Katz and the Company are negotiating in good faith a new multi-year employment agreement.


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 Index





Roger Clark . Effective August 7, 2009, we entered into a three-year employment agreement with Roger Clark, to serve as our Chief Financial Officer.  Mr. Clark received a $225,000 base salary in his first year of employment and will receive at least a 10% increase each year thereafter. In August 2010 the Board of Directors approved an increase in Mr. Clark’s base salary to $250,000. In March 2011, the Board approved the issuance of 40,000 restricted shares to Mr. Clark under the Plan. These shares shall vest in one-third installments over three years from the date of grant. In addition to a base salary, Mr. Clark is eligible to receive an annual bonus based upon the achievement of pre-established annual individual and interclick performance goals. If the performance goals are met, Mr. Clark’s bonus will be equal to 50% of his base salary for the year the milestone is met and may be paid in any combination of cash and interclick stock that Mr. Clark determines.  For 2010, Mr. Clark received a $125,000 bonus, of which 50% was paid in August 2010 and the remaining 50% was paid in February 2011. For 2009, Mr. Clark received a $112,500 bonus, of which $25,000 was paid in September 2009, and $87,500 was paid in March 2010.  Mr. Clark also received 10,000 shares of common stock which vested six months after commencing employment.  Mr. Clark was granted 250,000 stock options vesting in quarterly increments over three years beginning September 30, 2009, exercisable at $3.20 per share.





As previously outlined, the Company’s employment agreements with Mssrs. Mathews, Michael Katz, Andrew Katz, and Clark (collectively, the Named Executive Officers) provide for payment of a bonus based on performance goals or financial measures determined by the Company’s Board of Directors,  subject to the terms of the agreements.  The Board previously adopted annual milestones for the Company under which bonuses for fiscal year 2010 would be paid to the Named Executive Officers.





The Board of Directors on August 4, 2010 awarded mid-year bonuses equal to one-half of the bonus amount that the Named Executive Officers would have earned if the full year milestones were met prior to meeting the previously established milestones on the basis of the Company’s mid-year performance.  As a condition to receipt of the mid-year bonus, each of the Named Executive Officers entered into a clawback agreement under which the Named Executive Officer will be required to repay the bonuses to the Company within ninety (90) days of notice from the Company that the Company issues a restatement within 2 years as a result of which the Company reports revised financial results in which the annual milestone is not met.





Termination Provisions





The table below describes the severance payments that our Named Executive Officers (with the exception of Mr. Mathews, whose employment with the Company terminated on January 31, 2011) are entitled to in connection with a termination of their employment upon death, disability, without cause, for Good Reason, change of control and the non-renewal of their employment at the discretion of interclick.  All of the termination provisions are intended to comply with Section 409A of the Internal Revenue Code of 1986 and the Regulations thereunder.




Roger Clark

Michael Katz

Andrew KatzDeath

None

12 months base salary

NoneTotal Disability

None

12 months base salary

NoneDismissal Without Cause

The greater of 12 months base salary or the remainder of the base salary due under the employment agreement and all stock options or shares of restricted stock immediately vest

The greater of 12 months base salary or the reminder of the base salary due under the employment agreement

Six months base salaryResignation for Good

Reason (1)

12 months base salary and all stock options or shares of restricted stock scheduled to vest within one year immediately vest

The greater of 12 months base salary or the remainder of the base salary due under the employment agreement

Six months base salaryChange of Control

All stock options and restricted stock immediately vest

All stock options and restricted stock immediately vest

NoneExpiration of Initial Term and interclick does not renew

None

The greater of 12 months base salary or the remainder of the base salary due under the employment agreement

None


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 Index





(1)
Generally, Good Reason in the above agreements include the material diminution of the executives’ duties, any material reduction in base salary without consent, the relocation of the geographical location where the executive performs services or any other action that constitutes a material breach by interclick under the employment agreements.





Outstanding Equity Awards at 2010 Fiscal Year-End





Listed below is information with respect to unexercised options, stock that has not vested and equity incentive awards for each Named Executive Officer as of December 31, 2010:





OUTSTANDING EQUITY AWARDS AT 2010 FISCAL YEAR-ENDOPTION AWARDS


STOCK AWARDSName

(a)

Number of

Securities

Underlying

Unexercised

Options

(#)

Exercisable

(b)


Number of

Securities

Underlying

Unexercised

Options

(#)

Unexercisable

(c)


Option

Exercise

Price

($)

(e)


Option

Expiration

Date

(f)


Number of

Shares or

Units of

Stock That

Have Not

Vested

(#)

(g)


Market

Value of

Shares or

Units of

Stock That

Have Not

Vested

($)

(h)Michael Mathews


725,000



-



2.00


8/28/12125,000



-



2.00


10/12/12100,000



-



1.52


2/6/14Michael Katz


150,000



-



2.00


8/31/12153,125



196,875
(1)


2.60


6/5/14Andrew Katz


37,500



12,500
(2)


2.00


9/21/1266,667



33,333
(3)


2.62


9/24/13109,375



140,625
(1)


2.60


6/5/1414,064
(5)


75,524
(5)Roger Clark


125,000



125,000
(4)


3.20


8/7/14




35
 Index




(1)
These options vest quarterly over a four year period. The remaining options vest on March 31, 2011, June 30, 2011, September 30, 2011, December 31, 2011, March 31, 2012, June 30, 2012, September 30, 2012, December 31, 2012 and March 31, 2013.


(2)
These options vest annually over a four year period.  The remaining options vest on September 21, 2011.


(3)
These options vest annually over a three year period.  During 2008, these options were repriced from $5.90 to $2.62.  The remaining options vest on September 24, 2011.


(4)
These options vest quarterly over a three year period and the remaining vesting dates are March 31, 2011, June 30, 2011, September 30, 2011, December 31, 2011, March 31, 2012 and June 30, 2012


(5)
These shares vest quarterly over a four year period and the remaining vesting dates are March 31, 2011, June 30, 2011, September 30, 2011, December 31, 2011, March 31, 2012, June 30, 2012, September 30, 2012 and December 31, 2012. The market value was calculated based on the product of the December 31, 2010 closing price of $5.37 and the number of shares remaining unvested at December 31, 2010.




Equity Compensation Plan Information





Our Board has adopted the 2007 Stock Incentive Plan (the “Equity Plan”) and the 2007 Incentive Stock and Award Plan (the “Incentive Plan) (collectively, the “Plans”).  The Equity Plan reserves 2,250,000 and the Incentive Plan provides for the grant of up to 4,512,500 stock options or shares of common stock to directors, officers, consultants, advisors or employees of interclick.   As of March 11, 2011, there were 986,359 shares available for grant under the Plans.





2010 Director Compensation





In 2010 our non-employee directors received $26,000 per year which was paid in equal installments each calendar quarter.  Directors who are employed by interclick are not compensated for their service on the Board.  Therefore, this table does not include Michael Mathews and Michael Katz.  The following table reflects compensation paid to the non-employee members of the Board for 2010 service:





Name

(a)


Fees

($) (1)


Option

Awards

($) (2)Michael Brauser



26,000Brett Cravatt



26,000Barry Honig



26,000Frank Cotroneo



13,000



118,000Dave Hills



13,000



118,000




(1)
The amounts in this column represent cash paid to non-employee directors.


(2)
Represents 50,000 5-year options to purchase common stock exercisable at $2.36 per share granted for joining the Board for 2010.  The options vest in equal annual increments over a three year period with the first vesting date being July 7, 2011





Beginning in 2011 our non-employee directors will receive $25,000 per year which will be paid in equal installments each calendar month.  Directors who are employed by interclick are not compensated for their service on the Board.


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 Index





In addition, non-employee members of our Board are compensated as follows for committee participation, committee chairmanships, and board attendance:





Fee($)Board Member


25,000Committee Member


2,500Vice Chairman


12,500Audit Committee Chairman


12,500Compensation Committee Chairman


10,000Nominating Committee Chairman


10,000Board Meeting - In Person*


750Board Meeting - By Phone


250Committee Meeting - In Person*


750Committee Meeting - By Phone


250




* Plus reasonable travel expenses




In addition to the foregoing, in March 2011 the Board approved a grant of options to purchase 55,000 shares of the Company’s common stock under the Plan to each of Frank Cotroneo and David Hills, both of whom are non-employee directors.  These options (i) have an exercise price equivalent to the closing price per share of the Company’s common stock on the date before the date of grant, and (ii) vest in one-third installments over three years from the date of grant.
  In March 2011, the Board also approved the grant of restricted shares (the “Shares”) of the Company under the Plan to the following directors in the following amounts:
  Grantee
Number of SharesMichael Brauser
40,000Barry Honig
40,000Brett Cravatt
12,500Frank Cotroneo
10,000Dave Hills
10,000Bill Wise
50,000Michael Mathews
10,000Michael Katz
75,000
 
 The Shares shall vest in one-third installments over three years from the date of grant.





Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.





The following table sets forth the number of shares of our common stock beneficially owned as of March 11, 2011 by (i) those persons known by us to be owners of more than 5% of our common stock, (ii) each director (iii) our Named Executive Officers, and (iv) our executive officers and directors as a group.





Title of Class

Name and

Address of Beneficial Owner

Amount of Beneficial

Ownership (1)

Percent

Beneficially

Owned (1)Directors and Executive Officers:Common Stock

Michael Katz

11 West 19th Street, 10th Floor

New York, NY 10011(2)(3)(4)

1,082,500

4.4 %Common Stock

Andrew Katz4800 T-Rex Avenue Ste. 120

Boca Raton, FL 33431 (2)(5)

271,792

1.1 %Common Stock

Roger Clark11 West 19th Street, 10th Floor

New York, NY 10011(2)(6)

162,833

*Common Stock

Michael Brauser

595 S. Federal Hwy., Suite 600

Boca Raton, FL 33432 (3)(7)

432,500

1.8 %Common Stock

Barry Honig

595 S. Federal Hwy., Suite 600

Boca Raton, FL 33432 (3)(8)

62,500

*Common Stock

Brett Cravatt

324  Bayview Drive

Hermosa Beach, CA 90254 (3)(9)

75,000

*Common Stock

Michael Mathews

224 West 30th Street, Suite 604

New York, NY 10001 (2)(3)(10)

1,185,000

4.7 %


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 Index





Common Stock

Frank Cotroneo

11709 High Drive

Leawood, KS 66211 (3)

-

*Common Stock

Dave Hills

425 Brannan Street

San Francisco, CA 94107 (3)

-

*Common Stock

Bill Wise

65 Circle Avenue

Larchmont, NY 10538 (3)

-

*Common Stock

All directors and executive officers

as a group (12 persons)

3,560,621

13.6 %5% Shareholders:Common Stock

Gerald Unterman

610 Park Avenue, Apt. 16A

New York, NY 10065 (11) (12)

2,128,250

8.7 %Common Stock

Penn Capital Management

3 Crescent Drive, Suite 400

Philadelphia, PA 19112 (12)

1,678,864

7.0 %Common Stock

Palo Alto Investors

470 University Avenue

Palo Alto, CA 94301 (12)

1,537,772

6.4 %Common Stock

Wellington Management

280 Congress Street

Boston, MA 02210 (12)

1,297,762

5.4 %





* Less than 1%





(1)
Applicable percentages are based on 24,108,943 shares outstanding adjusted as required by rules of the SEC. Beneficial ownership is determined under the rules of the SEC and generally includes voting or investment power with respect to securities. A person is deemed to be the beneficial owner of securities that can be acquired by such person within 60 days whether upon the exercise of options or otherwise. Shares of common stock subject to options, warrants and convertible notes currently exercisable or convertible, or exercisable or convertible within 60 days after the date of this report are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person. Unless otherwise indicated in the footnotes to this table, interclick believes that each of the shareholders named in the table has sole voting and investment power with respect to the shares of common stock indicated as beneficially owned by them.


(2)
A named executive officer.


(3)
A director.


(4)
Includes 287,500 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report.


(5)
Includes 229,167 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report.


(6)
Includes 145,833 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report.


(7)
Includes 62,500 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report. Also includes: (i) 106,750 shares held in a Partnership of which Mr. Brauser is the General Partner, (ii) 32,000 shares held jointly with his wife and (iii) 225,000 shares held by a trust whereby his wife is the trustee and beneficiary.


(8)
Includes 62,500 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report. Does not include shares beneficially owned by Mr, Honig’s father, Alan Honig. Mr. Alan Honig beneficially owns less than 5% of our common stock for various accounts including as custodian for Mr. Barry Honig’s minor children. Mr. Barry Honig disclaims the beneficial ownership of any shares held by his father, Mr. Alan Honig.


(9)
Includes 75,000 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report.


(10)
Includes 950,000 shares issuable upon exercise of options that are exercisable within 60 days of the date of this report.


(11)
Includes 250,000 shares issuable upon exercise of warrants.


(12)
Based on information in a Schedule 13G filed with the SEC which provided beneficial ownership as of December 31, 2010.


38
 Index





Item 13.
Certain Relationships and Related Transactions, and Director Independence.




On September 26, 2008, Barry Honig and GRQ Consultants, Inc. 401(k) (an entity controlled by Mr. Honig) loaned interclick a total of $1,300,000 and we issued to each $650,000 6% promissory notes.  The notes were secured by a first priority security interest in shares held by us in OPMG.  On November 26, 2008, we repaid the note issued to Mr. Honig.  On December 31, 2008, we repaid $250,000 of the principal amount owed to GRQ and extended the due date of the remaining $400,000 from December 31, 2008 to June 30, 2009.  On June 5, 2009, the Board of Directors approved an extension of the due date of $100,000 of the note from June 30, 2009 until December 31, 2009.  In addition, this $100,000 note which was previously not convertible was made convertible by replacing it with a 6% unsecured note, convertible at $2.00 per share, subject to adjustment for stock splits, stock dividends, combinations and similar events.  In consideration for extending the due date on the $100,000 note and in lieu of a cash payment for interest, we issued GRQ a total of 21,055 shares of common stock with a combined value of $25,266.  On June 22, 2009, we repaid $100,000 of the remaining $300,000 non-convertible note and extended the due date of this remaining $200,000 non-convertible note to December 31, 2009.  On August 19, 2009, we repaid all of the principal and interest owed under the $200,000 note.  On September 29, 2009, we repaid the remaining $100,000 note.




Procedures for Approval of Related Party Transactions


Our board of directors is charged with reviewing and approving all potential related party transactions.  All such related party transactions must then be reported under applicable SEC rules. We have not adopted other procedures for review, or standards for approval, of such transactions, but instead review them on a case-by-case basis.




Director Independence




Our Board has determined that Messrs. Cravatt, Brauser, Honig, Cotroneo, Hills and Wise are independent under the NASDAQ Stock Market Listing Rules.





Item 14.
Principal Accountant Fees and Services.





Our Audit Committee reviews and approves audit and permissible non-audit services performed by our independent registered public accounting firm J.H. Cohn LLP (“Cohn” or “principal accountant”) as well as the fees charged for such services. In its review of non-audit service and its appointment of Cohn as our independent registered public accounting firm, the Audit Committee considered whether the provision of such services is compatible with maintaining independence.  Salberg & Co., P.A. (“Salberg”) was our independent registered public accounting firm for 2008 and provided services in 2009 until Cohn was appointed.  Salberg’s services in 2009 consisted of the review of interclick's financial statements for the quarters ended March 31 and June 30, 2009 and review of the August 2009 registration statement, the fees for which totaled $86,000.





All of the services provided and fees charged by Cohn and Salberg were approved by the Audit Committee. The following table shows the principal accountant fees for the years ended December 31, 2010 and 2009:





2010


2009Audit Fees (1)

$
160,730


$
109,531Audit Related Fees (2)

$
5,377


$
50,944Tax Fees

$
60,036


$
-All Other Fees

$
1,570


$
-





(1)
Audit fees – these fees relate to the audits of our annual consolidated financial statements and the reviews of our interim quarterly consolidated financial statements.


(2)
Audit related fees – The audit related fees for the years ended December 31, 2010 and 2009 were for professional services rendered for assistance with reviews of documents filed with the SEC.


39
 Index





PART IV








Item 15.
Exhibits, Financial Statement Schedules.




(a)
Documents filed as part of the report.




(1)
Financial Statements.  See Index to Consolidated Financial Statements, which appears on page F-1 hereof. The financial statements listed in the accompanying Index to Consolidated Financial Statements are filed herewith in response to this Item.





(2)
Financial Statements Schedules.  All schedules are omitted because they are not applicable or because the required information is contained in the consolidated financial statements or notes included in this report.





(3)
Exhibits.





Exhibit



Incorporated by Reference

Filed or

Furnished#

Exhibit Description

Form

Date

Number

Herewith2.1

Customer Acquisition Network Agreement of Merger and Plan of Reorganization **

8-K

9/4/07

2.12.2

Desktop Agreement and Plan of Merger **

8-K

9/4/07

2.23.1

Amended and Restated Certificate of Incorporation

8-K

8/30/07

3.13.2

Certificate of Amendment to the Articles of Incorporation

8-K

7/1/08

3.13.3

Certificate of Amendment to the Articles of Incorporation

8-A12b

11/31/09

3.33.4

Bylaws

S-3/A

11/25/09

3.64.1

Form of Warrant dated June 22, 2009

10-Q

8/11/09

4.310.1

Michael Mathews Employment Agreement *

8-K

9/4/07

10.810.2

Amendment to Michael Mathews Employment Agreement *







Filed10.3

Michael Katz Employment Agreement *

8-K

9/4/07

10.1110.4

Amendment to Michael Katz Employment Agreement *







Filed10.5

Andrew Katz Employment Agreement *

10-K

3/31/09

10.410.6

Roger Clark Employment Agreement *

8-K

8/13/09

10.110.7

David Garrity Consulting Agreement *10.8

Crestmark Accounts Receivable Financing Agreement

10-K

3/31/09

10.2310.9

Amendment to Crestmark Accounts Receivable Financing Agreement

10-K

3/31/09

10.2410.10

Letter Agreement with Crestmark increasing Line of Credit dated February 3, 2009

10-K

3/31/09

10.2510.11

Second Amendment to Crestmark Accounts Receivable Financing Agreement

10-K

3/31/09

10.2610.12

Letter Agreement with Crestmark increasing Line of Credit dated August 31, 2009

10-Q

11/16/09

10.5


40
 Index





10.13

Third Amendment to Crestmark Accounts Receivable Financing Agreement

10-Q

11/16/09

10.610.14

Amended and Restated 2007 Equity Incentive Plan *

S-8

11/17/09

4.110.15

Amended and Restated 2007 Incentive Stock and Award Plan *

S-8

11/17/09

4.210.16

GRQ Promissory Note dated June 22, 2009

10-Q

8/11/09

4.210.17

Form of Subscription Agreement dated June 22, 2009

10-Q

8/11/09

10.710.18

Form of Clawback Agreement

8-K

8/4/10

99.210.19

Loan and Security Agreement dated September 10, 2010

8-K

9/16/10

10.110.20

Separation Agreement dated November 1, 2010*

8-K

11/3/10

10.110.21

Form of Indemnification Agreement

8-K

11/3/10

10.210.22

Form of Stock Option Agreement*







Filed10.23

Form of Restricted Stock Agreement*







Filed10.24

New York Lease Agreement







Filed21.1

List of Subsidiaries







Filed23.1

Consent of J.H. Cohn LLP







Filed31.1

Certification of Principal Executive Officer (Section 302)







Filed31.2

Certification of Principal Financial Officer (Section 302)







Filed32.1

Certification of Principal Executive Officer and Principal Financial Officer (Section 906)







Furnished





* Management compensatory plan or arrangement





** The confidential disclosure schedules are not filed in accordance with SEC Staff policy, but will be provided to the Staff upon request.  Certain material agreements contain representations and warranties, which are qualified by the following factors:





a.
the representations and warranties contained in any agreements filed with this report were made for the purposes of allocating contractual risk between the parties and not as a means of establishing facts;


b.
the agreement may have different standards of materiality than standards of materiality under applicable securities laws;


c.
the representations are qualified by a confidential disclosure schedule that contains nonpublic information that is not material under applicable securities laws;


d.
facts may have changed since the date of the agreements; and


e.
only parties to the agreements and specified third-party beneficiaries have a right to enforce the agreements.





Notwithstanding the above, any information contained in a schedule that would cause a reasonable investor (or that a reasonable investor would consider important in making a decision) to buy or sell our common stock has been included. We have been further advised by our counsel that in all instances the standard of materiality under the federal securities laws will determine whether or not information has been omitted; in other words, any information that is not material under the federal securities laws may be omitted. Furthermore, information which may have a different standard of materiality will nonetheless be disclosed if material under the federal securities laws.




Copies of this report (including the financial statements) and any of the exhibits referred to above will be furnished at no cost to our shareholders who make a written request to interclick, inc., 11 West 19th Street, 10th Floor, New York, NY 10011 Attention: Mr. Michael Katz.


41
 Index





SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





Date: March 18, 2011


interclick, inc.By:
/s/ Michael KatzMichael KatzChief Executive Officer








Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.





Signature

Title

Date/s/ Roger Clark

Chief Financial Officer (Principal Financial Officer and Chief Accounting Officer)

March 18, 2011Roger Clark/s/ Michael Brauser

Co-Chairman

March 18, 2011Michael Brauser/s/ Barry Honig

Co-Chairman

March 18, 2011Barry Honig/s/ Bret Cravatt

Director

March 18, 2011Brett Cravatt/s/ Michael Katz

Chief Executive Officer andDirector(Principal Executive Officer)

March 18, 2011Michael Katz/s/ Michael Mathews

Director

March 18, 2011Michael Mathews/s/ Frank Cotroneo

Director

March 18, 2011Frank Cotroneo/s/ Dave Hills

Director

March 18, 2011Dave Hills/s/ Bill Wise

Director

March 18, 2011Bill Wise


42
 Index





interclick, inc. and Subsidiary Index to Consolidated Financial Statements





PageReport of Independent Registered Public Accounting Firm

F-2Consolidated Balance Sheets – December 31, 2010 and 2009

F-3Consolidated Statements of Operations and Comprehensive Income for the years ended December 31, 2010 and 2009

F-4Consolidated Statements of Changes in Stockholders' Equity for the years ended December 31, 2010 and 2009

F-5Consolidated Statements of Cash Flows for the years ended December 31, 2010 and 2009

F-6Notes to Consolidated Financial Statements

F-8


F-1
 Index




Report of Independent Registered Public Accounting Firm








To the Board of Directors and Stockholders


interclick, inc.





We have audited the consolidated balance sheets of interclick, inc. and Subsidiary as of December 31, 2010 and 2009, and the related consolidated statements of operations and comprehensive income, changes in stockholders’ equity and cash flows for the years then ended.  These consolidated financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of interclick, inc. and Subsidiary as of December 31, 2010 and 2009, and their results of operations and cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.





As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts for certain of its warrants in the year ended December 31, 2009.








Roseland, New Jersey


March 21, 2011


F-2
 Index




INTERCLICK, INC. AND SUBSIDIARY


CONSOLIDATED BALANCE SHEETS








December 31, 2010


December 31, 2009AssetsCurrent assets:Cash and cash equivalents

$
12,450,650


$
12,653,958Short-term investment


498,132Restricted cash


500,388



-Accounts receivable, net of allowance for doubtful accounts of $563,512 and $383,188, respectively


44,517,434



21,631,305Line of credit reserve


-



1,052,167Deferred taxes, current portion


457,185



955,471Prepaid expenses and other current assets


763,680



367,183Total current assets


59,187,469



36,660,084Restricted cash


296,610



-Property and equipment, net of accumulated depreciation and amortization of $1,217,404 and $597,288, respectively


2,283,721



988,899Intangible assets, net of accumulated amortization of $1,067,350 and $909,350, respectively


263,333



421,333Goodwill


7,909,571



7,909,571Investment in available-for-sale marketable securities


609



715,608Deferred line of credit costs, net of accumulated amortization of $19,109 and $35,028, respectively


106,732



4,972Deferred taxes, net of current portion


2,715,655



2,579,568Other assets


207,573



192,179Total assets

$
72,971,273


$
49,472,214Liabilities and Stockholders’ EquityCurrent liabilities:Accounts payable

$
20,147,129


$
10,934,236Accrued expenses (includes accrued compensation of $3,274,004 and $2,241,731, respectively)


4,772,188



3,164,044Line of credit payable


8,500,000



5,260,834Income taxes payable


-



515,306Obligations under capital leases, current portion


483,583



161,940Deferred rent, current portion (includes cease use liability of $78,193 at December 31, 2010)


89,325



3,508Warrant derivative liability


-



69,258Total current liabilities


33,992,225



20,109,126Obligations under capital leases, net of current portion


932,451



338,562Deferred rent (includes cease use liability of $306,578 at December 31, 2010)


630,124



83,823Total liabilities


35,554,800



20,531,511Commitments and contingenciesStockholders’ equity:Preferred stock, $0.001 par value; 10,000,000 shares authorized, zero shares issued and outstanding


-



-Common stock, $0.001 par value; 140,000,000 shares authorized, 24,065,611 and 23,632,707 issued and outstanding, respectively


24,065



23,633Additional paid-in capital


46,626,284



42,229,293Accumulated deficit


(9,233,876
)


(13,312,223
)Total stockholders’ equity


37,416,473



28,940,703Total liabilities and stockholders’ equity

$
72,971,273


$
49,472,214








The accompanying notes are an integral part of these consolidated financial statements.


F-3
 Index





INTERCLICK, INC. AND SUBSIDIARY


CONSOLIDATED STATEMENTS OF OPERATIONS AND


COMPREHENSIVE INCOME








For the

Year Ended


For the

Year EndedDecember 31, 2010


December 31, 2009Revenues

$
101,201,720


$
55,258,703Cost of revenues


57,458,212



30,072,627Gross profit


43,743,508



25,186,076Operating expenses:General and administrative


16,121,304



12,296,404Sales and marketing


13,258,729



8,748,503Technology support


5,847,340



3,237,528Amortization of intangible assets


158,000



188,780Total operating expenses


35,385,373



24,471,215Operating income from continuing operations


8,358,135



714,861Other income (expense):Interest income


28,012



1,053Warrant derivative liability income (expense)


21,413



(665,690
)Loss on sale of available-for-sale securities


(82,293
)


(55,233
)Other than temporary impairment of available-for-sale securities


(584,618
)


(1,042,470
)Interest expense (including amortization of deferred line of credit costs of $24,081 in 2010 and debt discount of $12,000 in 2009)


(291,737
)


(589,624
)Total other expense, net


(909,223
)


(2,351,964
)Income (loss) from continuing operations before income taxes


7,448,912



(1,637,103
)Income tax (expense) benefit


(3,370,565
)


2,139,640Income from continuing operations


4,078,347



502,537Discontinued operations:Loss on sale of discontinued operations, net of income tax benefit of $0 and $514, respectively


-



(706
)Income (loss) from discontinued operations


-



(706
)Net income


4,078,347



501,831Other comprehensive income:Unrealized loss on available-for-sale-securities


(584,618
)


(899,999
)Reclassification adjustments for losses included in net income, net of income tax of $0


584,618



1,097,703Total other comprehensive income


-



197,704Comprehensive income

$
4,078,347


$
699,535Basic earnings per share:Continuing operations

$
0.17


$
0.03Discontinued operations


-



-Net income

$
0.17


$
0.03Diluted earnings per share:Continuing operations

$
0.16


$
0.02Discontinued operations


-



-Net income

$
0.16


$
0.02Weighted average number of common shares - basic


23,737,714



19,950,379Weighted average number of common shares - diluted


24,982,873



20,953,862








The accompanying notes are an integral part of these consolidated financial statements.


F-4
 Index





INTERCLICK, INC. AND SUBSIDIARY


CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY








Common Stock


Additional

Paid-In


Accumulated

Other

Comprehensive


Accumulated


Total

Stockholders'Shares


Amount


Capital


Income (Loss)


Deficit


EquityBalances, January 1, 2009


18,922,596


$
18,923


$
24,908,509


$
(197,704
)

$
(15,258,506
)

$
9,471,222Cumulative effect of change in accounting principle










(1,864,466
)






1,444,452



(420,014
)Common shares issued to eliminate or modify price protection for certain shares and warrants


352,500



352



658,659











659,011Stock-based compensation


155,625



155



3,394,144











3,394,299Common shares issued to extend debt maturity date


5,000



5



11,995











12,000Common shares issued in lieu of cash to pay accrued interest


5,528



6



13,260











13,266Common shares and warrants issued under private placement, net of placement fees


1,250,000



1,250



2,255,750











2,257,000Common shares issue under public offering, net of offering costs


2,875,000



2,875



11,516,795











11,519,670Issuance of common shares for stock options and warrants exercised






















-Unrealized loss on available-for-sale securities














(899,999
)






(899,999
)Reclassification adjustment for losses on available-for-sale securities included in net loss














55,233







55,233Other than temporary impairment on available-for-sale securities














1,042,470







1,042,470Issuance of common shares for stock options and warrants exercised


66,458



67



97,633











97,700Reclassification of warrant derivative liability to equity upon expiration of price protection










357,435











357,435Adjustment to additional paid-in-capital related to tax benefit of stock-based compensation










879,579











879,579Net income


















501,831



501,831Balances, January 1, 2010


23,632,707



23,633



42,229,293







(13,312,223
)


28,940,703Stock-based compensation










3,833,653











3,833,653Issuances of restricted shares


10,100



10



(10
)










-Issuance of common shares for stock options and warrants exercised


260,625



260



618,364











618,624Cashless exercises of stock options and warrants


162,179



162



(162
)










-Reclassification of warrant derivative liability to equity upon expiration of price protection










47,846











47,846Unrealized loss on available-for-sale securities














(584,618
)






(584,618
)Other than temporary impairment on available-for-sale securities














584,618







584,618Adjustment to additional paid-in-capital related to tax benefit of stock-based compensation










(102,700
)










(102,700
)Net income


















4,078,347



4,078,347Balances, December 31, 2010


24,065,611


$
24,065


$
46,626,284


$
-


$
(9,233,876
)

$
37,416,473








The accompanying notes are an integral part of these consolidated financial statements.


F-5
 Index





INTERCLICK, INC. AND SUBSIDIARY


CONSOLIDATED STATEMENTS OF CASH FLOWS








For the Year

Ended


For the Year

EndedDecember 31, 2010


December 31, 2009Cash flows from operating activities:Net income

$
4,078,347


$
501,831Add back loss from discontinued operations, net


-



706Income from continuing operations


4,078,347



502,537Adjustments to reconcile income from continuing operations to net cash used in operating activities:Stock-based compensation


3,833,653



3,394,299Other than temporary impairment of available-for-sale securities


584,618



1,042,470Depreciation and amortization of property and equipment


665,116



314,798Amortization of intangible assets


158,000



188,780Provision for bad debts


318,287



193,752Amortization of deferred line of credit costs


24,081



28,361Deferred tax expense (benefit)


259,499



(2,654,946
)Change in warrant derivative liability


(21,413
)


665,690Loss on sale of available-for-sale securities


82,293



55,233Amortization of debt discount


-



12,000Excess tax benefits from stock-based compensation


102,700



(879,579
)Changes in cash and cash equivalents attributable to changes in operating assets and liabilities:Accounts receivable


(23,204,416
)


(14,704,746
)Prepaid expenses and other current assets


(396,497
)


(273,019
)Other assets


(15,394
)


(515
)Accounts payable


9,248,681



5,645,429Accrued expenses


1,570,644



2,843,387Income taxes payable


(515,306
)


515,306Deferred rent


549,048



14,635Accrued interest


-



(3,682
)Net cash used in operating activities


(2,678,059
)


(3,099,810
)Cash flows from investing activities:Proceeds from sale of available-for-sale securities


48,089



34,393Purchase of short-term investment


(498,132
)


-Transfers to restricted cash


(796,998
)


-Purchases of property and equipment


(804,818
)


(215,777
)Net cash used in investing activities


(2,051,859
)


(181,384
)Cash flows from financing activities:Proceeds from current line of credit


8,500,000



-Proceeds from stock options and warrants exercised


618,624



97,700(Repayments to) proceeds from former line of credit, net


(4,208,667
)


1,657,947Payments of deferred line of credit costs


(88,341
)


-Principal payments on capital leases


(192,306
)


(10,615
)Proceeds from common stock and warrants issued for cash, net of offering costs


-



13,776,670Excess tax benefits from stock-based compensation


(102,700
)


879,579Principal payments on notes payable


-



(400,000
)Net cash provided by financing activities


4,526,610



16,001,281Cash flows from discontinued operations:Cash flows from investing activities - divestiture


-



(250,000
)Net cash used in discontinued operations


-



(250,000
)Net increase (decrease) in cash and cash equivalents


(203,308
)


12,470,087Cash and cash equivalents at beginning of year


12,653,958



183,871Cash and cash equivalents at end of year

$
12,450,650


$
12,653,958








The accompanying notes are an integral part of these consolidated financial statements.


F-6
 Index





INTERCLICK, INC. AND SUBSIDIARY


CONSOLIDATED STATEMENTS OF CASH FLOWS








For the Year

Ended


For the Year

EndedDecember 31, 2010


December 31, 2009Supplemental disclosure of cash flow information:Interest paid

$
260,350


$
512,394Income taxes paid

$
3,651,585


$
-Non-cash investing and financing activities:Property and equipment acquired through capital leases

$
1,107,838


$
491,007Leasehold improvements increased for deferred rent

$
83,070


$
-Reclassification of warrant derivative liability to equity upon expiration of price protection

$
47,846


$
357,435Deferred line of credit costs included in accrued expenses

$
37,500


$
-Return of property and equipment previously included in accounts payable

$
35,788


$
-Unrealized loss on available-for-sale securities

$
-


$
197,704Issuance of common stock to eliminate or modify price protection for warrants

$
-


$
508,497Issuance of common stock to pay accrued interest payable

$
-


$
13,266Issuance of common stock to extend debt maturity date

$
-


$
12,000








The accompanying notes are an integral part of these consolidated financial statements.


F-7
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Note 1. Nature of Operations





Overview




interclick, inc. (the “Company” or "interclick") is a technology company providing solutions for data-driven advertising.  Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers.  The Company’s proprietary Open Segment Manager (“OSM”) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers.  Substantially all of the Company’s revenues are generated in the United States.  The Company was formed in Delaware on March 4, 2002 under the name Outsiders Entertainment, Inc.





On August 28, 2007, the Company closed an Agreement and Plan of Merger and Reorganization (the “CAN Merger Agreement”) and acquired Customer Acquisition Network, Inc. (“CAN”), a privately-held corporation formed in Delaware on June 14, 2007.   In connection with this acquisition, the Company changed its name to Customer Acquisition Network Holdings, Inc.  On June 25, 2008, the Company changed its name to interclick, inc.





On August 31, 2007, the Company closed an Agreement and Plan of Merger (the “Desktop Merger”), wherein the Company acquired Desktop Interactive, Inc. (“Desktop Interactive”), a privately-held Delaware corporation engaged in the Internet advertising business.   Desktop Interactive merged with and into Desktop Acquisition Sub, Inc. (“Desktop”), a wholly-owned subsidiary of the Company formed in Delaware on August 24, 2007.  Desktop was the surviving corporation of the Desktop Merger.





All references to the Company’s outstanding shares, options, warrants and per share information have been adjusted to give effect to the one-for-two reverse stock split effective October 23, 2009.




Note 2. Significant Accounting Policies





Use of Estimates





The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.  On an ongoing basis, we evaluate our estimates, including those related to the accounts receivable and allowance for doubtful accounts, fair values of financial instruments, intangible assets and goodwill, useful lives of intangible assets and property and equipment, fair values of stock-based awards, income taxes, and contingent liabilities, among others.





Principles of Consolidation





The consolidated financial statements include the accounts of interclick, inc. and its wholly-owned subsidiary.  All significant inter-company balances and transactions have been eliminated in consolidation.





Cash and Cash Equivalents and Short-Term Investment




The Company considers all short-term highly liquid investments with an original maturity at the date of purchase of three months or less to be cash equivalents.  There were no cash equivalents at December 31, 2010 and 2009.  Short-term investment at December 31, 2010 consists of a certificate of deposit.




F-8
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Restricted Cash





Restricted cash represents amounts pledged as security for certain agreements with third parties.  Upon satisfying the terms of the agreements, the funds are expected to be released and available for use by the Company.





In January 2010, the Company pledged a $500,000, 3-month certificate of deposit bearing interest at 0.60% per annum, to a third party in connection with a service agreement.  In April 2010, July 2010, October 2010 and January 2011, the certificate of deposit and the pledge were renewed for an additional three months.





On March 11, 2010, the Company entered into a lease agreement to relocate its New York City headquarters to a larger space.  In connection with the lease agreement, the Company’s banking institution issued an irrevocable 1-year standby letter of credit for the benefit of the landlord.  The Company opened a 14-month certificate of deposit, bearing interest at 0.70% per annum, maturing March 27, 2011, with its banking institution in the amount of $294,700 and pledged that to the letter of credit.  Through the lease term, the Company is required to maintain a standby letter of credit for the benefit of the landlord.  Accordingly, as of December 31, 2010, the Company has classified the certificate of deposit, including accrued interest, as restricted cash, a non-current asset.





Accounts Receivable and Allowance for Doubtful Accounts Receivable




Trade accounts receivables are non-interest bearing and are stated at gross invoice amounts less an allowance for doubtful accounts receivable.





Credit is extended to customers based on an evaluation of their financial condition and other factors.  The Company generally does not require collateral or other security to support accounts receivable.  The Company performs ongoing credit evaluations of its customers and maintains an allowance for potential bad debts.




The Company estimates its allowance for doubtful accounts by evaluating specific accounts where information indicates the customers may have an inability to meet financial obligations, such as bankruptcy proceedings and receivable amounts outstanding for an extended period beyond contractual terms.  In these cases, the Company uses assumptions and judgment, based on the best available facts and circumstances, to either record a specific allowance against these customer balances or to write the balances off.  In addition, the Company calculates an overall reserve based on a percentage of the overall gross accounts receivable.  This percentage is based on management’s assessment of the aging of accounts receivable, historical write-offs of receivables and the associated risk profile of the Company’s customer base.





Write-offs of accounts receivable are taken in the period when the Company has exhausted its efforts to collect overdue and unpaid receivables or otherwise has evaluate other circumstances that indicate that the Company should abandon such efforts.





Property and Equipment





Property and equipment are stated at cost less accumulated depreciation and amortization.  Depreciation and amortization is provided for on a straight-line basis over the estimated useful lives of the assets per the following table.  Leasehold improvements are amortized over the lesser of the estimated useful life or the term of the underlying lease.  Expenditures for additions and improvements are capitalized while repairs and maintenance are expensed as incurred.


F-9
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The following table reflects the estimated useful lives of the various categories of property and equipment:








Category

Depreciation TermComputer equipment

3-5 yearsSoftware

3 yearsFurniture and fixtures

3-5 yearsOffice equipment

3-5 yearsLeasehold improvements

5 years




Intangible Assets





The Company records the purchase of intangible assets not purchased in a business combination in accordance with ASC Topic 350 “Intangibles - Goodwill and Other” and records intangible assets acquired in a business combination in accordance with ASC Topic 805 “Business Combinations”.




Customer relationships are amortized based upon the estimated percentage of annual or period projected cash flows generated by such relationships, to the total cash flows generated over the estimated three-year life of the customer relationships.  Accordingly, this results in accelerated amortization in which the majority of costs are amortized during the two-year period following the acquisition date of the intangible.  Developed technology is being amortized on a straight-line basis over five years.  The domain name was amortized over its remaining useful life of six months at its acquisition date.





Goodwill





As of December 31, 2010 and 2009, goodwill amounted to $7,909,571, all of which resulted from the August 31, 2007 merger with Desktop.  The Company tests goodwill for impairment in accordance with the provisions of ASC Topic 350 “Intangibles - Goodwill and Other”.  Accordingly, goodwill is tested for impairment at least annually at the reporting unit level or whenever events or circumstances indicate that goodwill might be impaired.  As of December 31, 2010, the Company has determined its reporting units consisted of interclick and Desktop and determined that no impairment to the carrying value of goodwill was required.





Investment in Available-For-Sale Marketable Securities





The Company accounts for investments in marketable equity instruments and accounts for such investments in accordance with ASC Topic 320, “Investments – Debt and Equity Securities”.  Trading securities are carried at fair value, with any unrealized gains and losses included in earnings.  Available-for-sale securities are carried at fair value, with unrealized gains and losses, net of tax, reported as a separate component of stockholders' equity.  Investments classified as held-to-maturity are carried at amortized cost.  In determining realized gains and losses, the cost of the securities sold is based on the specific identification method.





Certain securities that the Company may invest in may be determined to be non-marketable.  Non-marketable securities where the Company owns less than 20% of the investee are accounted for at cost.





Management determines the appropriate classification of its investments at the time of acquisition and reevaluates such determination at each quarterly balance sheet date.





The Company periodically reviews its investments in marketable and non-marketable securities and impairs any securities whose value is considered non-recoverable.  The Company's determination of whether a security is other than temporarily impaired incorporates both quantitative and qualitative information.   GAAP requires the exercise of judgment in making this assessment for qualitative information, rather than the application of fixed mathematical criteria.  The Company considers a number of factors including, but not limited to, the length of time and the extent to which the fair value has been less than cost, the financial condition and near term prospects of the issuer, the reason for the decline in fair value, changes in fair value subsequent to the balance sheet date, and other factors specific to the individual investment.  The Company's assessment involves a high degree of judgment and, accordingly, actual results may differ materially from the Company's estimates and judgments.


F-10
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Long-Lived Assets





Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets in accordance with ASC Topic 360, “Property Plant and Equipment,” which generally requires the assessment of these assets for recoverability when events or circumstances indicate a potential impairment exists.  Events and circumstances considered by the Company in determining whether the carrying value of identifiable intangible assets and other long-lived assets may not be recoverable include, but are not limited to: significant changes in performance relative to expected operating results, significant changes in the use of the assets, significant negative industry or economic trends, a significant decline in the Company’s stock price for a sustained period of time, and changes in the Company’s business strategy.  In determining if impairment exists, the Company estimates the undiscounted cash flows to be generated from the use and ultimate disposition of these assets.  If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair market value of the assets.





Revenue Recognition





Revenues consist of amounts charged to customers, net of discounts and credits for serving advertising impressions, click-throughs or other actions placed on our publisher vendor’s websites.  The Company’s revenue is recognized in the period that the advertising impressions, click-throughs or actions occur, when lead-based information is delivered or, provided that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and prices are fixed or determinable.  Additionally, the Company recognizes revenue as a principal on a gross basis.





The Company recognizes revenue when the following criteria have been met: (i) persuasive evidence of an arrangement exists, (ii) the fees are fixed or determinable, (iii) no significant Company obligations remain, and (iv) collection of the related receivable is reasonably assured.




Cost of Revenues





Cost of revenues consists primarily of expenses for the purchase of advertising impressions from publishers, third party data, and ad verification fees. The Company becomes obligated to make payments related to such expenses in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur.  Such expenses are classified as cost of revenues in the corresponding period in which the revenue is recognized in the accompanying statements of operations.





Advertising





The Company conducts advertising to promote brand awareness of its services and attract paying customers.  Advertising costs are charged to operations when incurred.  Advertising costs approximated $600,000 and $210,000 for the years ended December 31, 2010 and 2009, respectively.





Fair Value Measurements





The accounting standard for fair value measurements provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements.  Fair value is defined as the price that would be received for an asset or the “exit price” that would be paid to transfer a liability in the principal or most advantageous market in an orderly transaction between independent market participants on the measurement date.  The accounting standard established a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available.  This hierarchy prioritizes the inputs into three broad levels as follows.  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities.  Level 2 inputs are quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly or indirectly through market corroboration, for substantially the full term of the financial instrument.  Level 3 inputs are unobservable inputs based on the Company’s own assumptions used to measure assets and liabilities at fair value.  A financial asset or liability’s classification within the hierarchy is determined based on the lowest level input that is significant to the fair value measurement.


F-11
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Income Taxes





The Company uses the asset and liability method of accounting for income taxes in accordance with ASC Topic 740, “Income Taxes.” Under this method, income tax expense is recognized for the amount of: (i) taxes payable or refundable for the current year, and (ii) deferred tax consequences of temporary differences resulting from matters that have been recognized in an entity’s financial statements or tax returns.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the results of operations in the period that includes the enactment date.  A valuation allowance is provided to reduce the deferred tax assets reported if, based on the weight of the available positive and negative evidence, it is more likely than not some portion or all of the deferred tax assets will not be realized.  A liability (including interest if applicable) is established in the consolidated financial statements to the extent a current benefit has been recognized on a tax return for matters that are considered contingent upon the outcome of an uncertain tax position.  Applicable interest and penalties are included as a component of income tax expense and income taxes payable.





ASC Topic 740 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements and prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.  ASC Topic 740 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition.  The Company believes its tax positions are all highly certain of being upheld upon examination.  As such, the Company has not recorded a liability for unrecognized tax benefits.  As of December 31, 2010, the tax years 2007 through 2009 remain open for Internal Revenue Service (“IRS”) audit.  The Company has received no notice of audit from the IRS for any of the open tax years.





Stock-Based Compensation





The Company recognizes compensation expense for stock-based compensation in accordance with ASC Topic No. 718 “Stock-Based Compensation”.  For employee stock-based awards, the Company calculates the fair value of the award on the date of grant using the Black-Scholes option-pricing model for stock options and the quoted price of the Company’s common stock for unrestricted and restricted shares; the expense is recognized over the service period for awards expected to vest.  For non-employee stock-based awards, the Company calculates the fair value of the award on the date of grant in the same manner as employee awards, however, the awards are revalued at the end of each reporting period and the pro-rata compensation expense is adjusted accordingly until such time the non-employee award is fully vested  At that time the total compensation recognized to date shall equal the fair value of the stock-based award as calculated on the measurement date, which is the date at which the award recipient’s performance is complete.  The estimation of stock-based awards that will ultimately vest requires judgment, and to the extent actual results or updated estimates differ from original estimates, such amounts are recorded as a cumulative adjustment in the period the estimates are revised.  The Company considers many factors when estimating expected forfeitures, including types of awards, employee class, and historical experience.





Earnings Per Common Share





The Company complies with ASC Topic 260 “Earnings per Share” which requires dual presentation of basic and diluted income per common share for all periods presented.  Basic earnings per share are computed using the weighted average number of shares of common stock outstanding during the period.  Diluted earnings  per share are computed using the weighted average number of common shares and potentially dilutive securities outstanding during the period.  Potentially dilutive securities consist of the incremental shares of common stock issuable upon exercise of stock options and warrants (using the treasury stock method) as well as nonvested shares of common stock and convertible debt.  The options, warrants and nonvested shares are considered to be common stock equivalents and are only included in the calculation of diluted earnings per common share when their effect is dilutive.  Potentially dilutive securities are excluded from the computation if their effect is anti-dilutive.


F-12
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Comprehensive Income





The Company presents comprehensive income in accordance with ASC Topic 220 “Comprehensive Income”.  Comprehensive income includes net income as currently reported by the Company adjusted for other comprehensive items. Other comprehensive income items for the Company consist of unrealized gains and losses related to the Company's equity securities accounted for as available-for-sale with changes in fair value recorded as a component of stockholders’ equity.





Discontinued Operations





On June 23, 2008, the Company completed the sale of its Options Acquisition Sub, Inc. (“Options Acquisition”) subsidiary pursuant to an Agreement of Merger and Plan of Reorganization.  The amounts associated with the sale of this subsidiary are reported as discontinued operations in the accompanying consolidated financial statements, in accordance with ASC Topic 820.  In addition, certain allocable corporate expenses pertaining to Options Acquisition are also included in discontinued operations.





Accounting for Derivatives





The Company evaluates its options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, “Derivatives and Hedging”.  The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability.  In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense).  Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity.  Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to liability at the fair value of the instrument on the reclassification date. The Company did not have any instruments that qualified as derivatives as of December 31, 2010.





Cumulative Effect of Change in Accounting Principle





On January 1, 2009, the Company determined that certain of its warrants previously issued contain round-down protection (price protection) and such instruments are not considered indexed to a company’s own stock because neither the occurrence of a sale of shares of common stock by the Company at market nor the issuance of another equity-linked instrument with a lower strike price is an input to the fair value of a fixed-for-fixed option on equity shares.  Accordingly, the warrants with price protection qualify as derivatives and need to be separately accounted for as a liability under ASC Topic 815.  In accordance with ASC Topic 815, the cumulative effect of the change in accounting principle has been applied retrospectively and has been recognized as an adjustment to the opening balance of equity.  The cumulative-effect adjustment amounts recognized in the consolidated balance sheet as a result of the initial adoption of this policy were determined based on the amounts that would have been recognized if the policy had been applied from the issuance date of the instrument.  As a result of the accounting change, the accumulated deficit as of January 1, 2009 decreased from $15,258,506, as originally reported, to $13,814,054 and additional paid-in capital decreased from $24,908,509, as originally reported, to $23,044,043.  During the years ended December 31, 2010 and 2009, $47,846 and $357,435, respectively, were reclassified from liabilities to equity due to the expiration of the warrant price protection.





Research and Development





In accordance with ASC Topic 730, “Research and Development”, expenditures for research and development of the Company's technology are expensed when incurred, and are included in operating expenses under Technology support.  The Company recognized research and development costs of $128,450 and $48,200 for the years ended December 31, 2010 and 2009, respectively.


F-13
 Index


INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Recently Issued Accounting Pronouncements





In October 2009, the FASB issued ASU 2009-13, “Multiple-Deliverable Revenue Arrangements (amendments to FASB ASC Topic 605, Revenue Recognition)” (“ASU 2009-13”) and ASU 2009-14, “Certain Arrangements That Include Software Elements, (amendments to FASB ASC Topic 985, Software)” (“ASU 2009-14”).  ASU 2009-13 requires entities to allocate revenue in an arrangement using estimated selling prices of the delivered goods and services based on a selling price hierarchy.  The amendments eliminate the residual method of revenue allocation and require revenue to be allocated using the relative selling price method.  ASU 2009-14 removes tangible products from the scope of software revenue guidance and provides guidance on determining whether software deliverables in an arrangement that includes a tangible product are covered by the scope of the software revenue guidance.  ASU 2009-13 and ASU 2009-14 should be applied on a prospective basis for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The adoption of ASU 2009-13 or ASU 2009-14 did not have an impact on the Company’s consolidated results of operations or financial condition.





In January 2010, the FASB issued ASU 2010-06, “Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements”.  This update provides amendments to Topic 820 that will provide more robust disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) the transfers between Levels 1, 2, and 3.  The adoption of ASU 2010-06 did not have a material impact on the Company’s consolidated results of operations or financial condition.





In February 2010, the FASB issued ASU 2010-09, “Subsequent Events (Topic 855): Amendments to Certain Recognition and Disclosure Requirements”.  This update addresses both the interaction of the requirements of Topic 855, “Subsequent Events”, with the SEC’s reporting requirements and the intended breadth of the reissuance disclosures provision related to subsequent events (paragraph 855-10-50-4).    The adoption of ASU 2010-09 did not have a material impact on the Company’s consolidated results of operations or financial condition.





In April 2010, the FASB issued ASU No. 2010-13, “Compensation – Stock Compensation”.  This update clarified the classification of an employee share based payment award with an exercise price denominated in the currency of a market in which the underlying security trades.  This update will be effective for the first fiscal quarter beginning after December 15, 2010, with early adoption permitted.  The Company does not expect the provisions of ASU 2010-13 to have a material effect on the Company’s consolidated results of operations or financial condition.




Note 3. Accounts Receivable





Accounts receivable consisted of the following at December 31, 2010 and 2009:





December 31, 2010


December 31, 2009Accounts receivable

$
45,080,946


$
22,014,493Less: Allowance for doubtful accounts


(563,512
)


(383,188
)Accounts receivable, net

$
44,517,434


$
21,631,305




Bad debt expense was $318,287 and $193,752 for the years ended December 31, 2010 and 2009, respectively.  For the year ended December 31, 2010, $137,963 of accounts receivable were written off against the allowance for bad debts.





See also Note 14 for concentrations of accounts receivable.


F-14
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Note 4. Property and Equipment





Property and equipment consisted of the following at December 31, 2010 and 2009:





December 31, 2010


December 31, 2009Computer equipment

$
2,926,114


$
1,433,461Furniture and fixtures


195,597



72,711Software


183,207



57,572Leasehold improvements


173,764



-Office equipment


22,443



22,4433,501,125



1,586,187Accumulated depreciation and amortization


(1,217,404
)


(597,288
)Property and equipment, net

$
2,283,721


$
988,899





Property and equipment held under capitalized leases of $1,628,203 and $520,365 at December 31, 2010 and 2009, respectively, are included in computer equipment above.  Depreciation and amortization expense for the years ended December 31, 2010 and 2009, was $665,116 and $314,798, of which $181,875 and $10,465 pertained to capitalized leases for the years ended December 31, 2010 and 2009, respectively.  Accumulated depreciation and amortization amounted to $1,217,404 and $597,288, of which $199,026 and $17,152 pertained to capitalized leases, as of December 31, 2010 and 2009, respectively.  Depreciation and amortization expense is included in operating expenses in the consolidated statements of operations for the years ended December 31, 2010 and 2009.





Note 5. Intangible Assets





Intangible assets, which were all acquired from the Desktop business combination, consisted of the following at December 31, 2010 and 2009:





December 31, 2010


December 31, 2009Customer relationships

$
540,000


$
540,000Developed technology


790,000



790,000Domain name


683



6831,330,683



1,330,683Accumulated amortization


(1,067,350
)


(909,350
)Intangible assets, net

$
263,333


$
421,333





Developed technology is being amortized on a straight-line basis over five years.





Customer relationships were fully amortized as of December 31, 2009 and were amortized based upon the estimated percentage of annual or period projected cash flows generated by such relationships, to the total cash flows generated over the estimated three-year life of the customer relationships.  Accordingly, this resulted in accelerated amortization in which the majority of costs were amortized during the two-year period following the acquisition date of the intangible.





The domain name is fully amortized as of December 31, 2010 and was amortized over its remaining life of six months following the acquisition date of the intangible.


F-15
 Index


INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The following is a schedule of estimated future amortization expense of intangible assets as of December 31, 2009:





Year Ending December 31,2011

$
158,0002012


105,333Total

$
263,333





Note 6.  Investment in Available-For-Sale Marketable Securities





The following represents information about available-for sale securities held at December 31, 2010:





Securities  in loss positions

less than 12 months

Amortized

Cost Basis


Aggregate

Unrealized losses


Aggregate

Fair ValueOptions Media Group Holdings, Inc. ("OPMG")

$
609


$
-


$
609





The following represents information about available-for sale securities held at December 31, 2009:





Securities  in loss positions

less than 12 months

Amortized

Cost Basis


Aggregate

Unrealized losses


Aggregate

Fair ValueOptions Media Group Holdings, Inc. ("OPMG")

$
715,608


$
-


$
715,608





In connection with the June 23, 2008 sale of Options Acquisition, the Company, as Options Acquisition’s sole stockholder, received as part of the divestiture 12,500,000 shares of Options Media Group Holdings, Inc.’s (“OPMG”) stock.  The OPMG shares were valued at $3,750,000 using a price of $0.30 per share, which was based on a private placement for OPMG shares that was occurring at the same time of the sale.  From June 23, 2008 forward, the Company accounted for the investment in OPMG under the equity method until September 18, 2008, at which time the Company’s ownership percentage fell to below 20% and the Company lost significant influence and control over the investee.  From June 23, 2008 through September 18, 2008, the Company recognized an aggregate of $653,231 of its proportionate share of the investee losses.  During that same period, the Company sold an aggregate of 4.7 million OPMG shares having a basis of $1,180,496 for proceeds of $1,034,000, resulting in a loss of $146,496.





For the year ended December 31, 2009, the Company had determined that the decline in the fair value of its investment in OPMG below its cost basis was other than temporary, based on the extent and length of time over which the market value had been less than cost as well as due diligence inquiries the Company made relating to OPMG’s prospects.  Accordingly, the Company recognized an other than temporary impairment related to its investment in the OPMG shares of $1,042,470 in the accompanying consolidated statement of operations for the year ended December 31, 2009.





Through September 30, 2010, the Company determined that its investment in OPMG shares was other-than-temporarily impaired to $0.017 per share (from a carrying basis of $0.10 per share) and recognized an other-than-temporary impairment of $584,618 for the year ended December 31, 2010.  This was based primarily on the extent and length of time over which the investment had been in a continuous unrealized loss position and the Company’s belief that it was unlikely OPMG’s stock price would increase significantly in the foreseeable future.  Furthermore, the Company had not recently conducted any private sale transactions and had not received any offers to buy shares at any price.


F-16
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








In May 2009, the Company sold 214,285 OPMG shares having a basis of $57,778 for proceeds of $21,429 resulting in a realized loss of $36,349.





In January 2010, the Company sold 112,500 OPMG shares having a basis of $11,250 for proceeds of $11,250 resulting in no gain or loss.





In December 2010, the Company sold 7,007,780 OPMG shares having a basis of $119,132 for proceeds of $36,839 resulting in a realized loss of $82,292.





Note 7. Notes Payable – Related Party, Line of Credit Agreements and Capital Lease Obligations





Notes Payable – Related Party





On September 26, 2008, the Company sold senior secured promissory notes (the “GRQ Notes”) in the original aggregate principal amount of $1,300,000 to one of our Co-Chairmen.  The GRQ Notes bore interest at 6% per annum and initially matured December 31, 2008.  The Company pledged the OPMG shares as collateral on the GRQ Notes.  On November 26, 2008, the Company repaid $650,000 of the GRQ Notes.  On December 30, 2008, the Company and the note holder entered into an agreement whereby the note holder agreed to extend the maturity date of the note to June 30, 2009 (all other terms remained the same) provided the Company make a principal payment of $250,000 on the remaining note by December 31, 2008.  On December 30, 2008, the Company made said payment, thus reducing the principal balance to $400,000 and extending the maturity date to June 30, 2009.





On June 5, 2009, the Company and the note holder agreed to extend the maturity date for $100,000 of the notes payable from June 30, 2009 to December 31, 2009.  In exchange, this portion of the notes payable was converted to a 6% unsecured convertible note, convertible at $4.00 per share.  The modification of this debt instrument was substantial and, therefore under GAAP, the debt was deemed to be replaced with new debt.  The conversion feature was the only consideration given to the note holder for the maturity date extension.  As the conversion feature’s exercise price exceeded the quoted trade price of the underlying stock at the date of the modification, it did not have any intrinsic value.  Accordingly, the Company did not record any entries pertaining to the aforementioned replacement of the note holder’s debt.  On September 29, 2009, the entire principal amount of the convertible note payable of $100,000 was repaid.





On June 22, 2009, the Company repaid $100,000 of the remaining $300,000 of senior secured promissory note payable.  In addition, the Company and the note holder agree to extend the maturity date for the remaining $200,000 of the notes payable from June 30, 2009 to December 31, 2009.  In exchange, the note holder received 5,000 shares of common stock having a fair value of $12,000, which was treated as debt discount and was being amortized over the remaining term of the debt.  Additionally, the Company issued 5,528 shares of common stock in lieu of cash as payment for $13,266 of accrued interest related to the notes payable.  On August 19, 2009, the entire principal amount of the senior secured note payable of $200,000 was repaid along with a portion of the accrued interest of $1,874.  Accordingly, the remaining unamortized portion of the debt discount of $11,500 was recognized as interest expense at that time.





Current Line of Credit





On September 10, 2010, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) with Silicon Valley Bank (“SVB”).  Under the Loan Agreement, SVB has committed to make advances to the Company in an aggregate amount up to $15,000,000, subject to the availability of eligible accounts receivable.  The Loan Agreement has a two-tier borrowing system.  Under the first tier, which applies if the Company’s Adjusted Quick Ratio (“AQR”) (as defined) is at least 1.25 to 1.0, the Company may request an advance based on eligible accounts receivable on an aggregate basis.  Under the second tier, which applies if the Company’s AQR is less than 1.25 to 1.0, advances will be based on specific invoices.  Repayment of advances under the second tier are due and payable on the earliest of (i) the date on which payment is received on the accounts receivable with respect to which the advance was made (the “Financed Receivable”), (ii) the date on which the Financed Receivable is no longer eligible for an advance, (iii) the date on which any adjustment is asserted against the Financed Receivable, (iv) the date on which there is a breach of any representation, warranty or covenant in the Loan Agreement or, (v) 728 days from the effective date of the Loan Agreement.  Advances under both tiers bear interest at a rate per annum equal to SVB’s prime rate (4.00% at December 31, 2010) plus 2.5%.  In addition, advances under the second tier incur a monthly handling fee of 0.15% of each Financed Receivable.  All accrued and unpaid interest and handling fees are payable on a monthly basis.  The line of credit requires no unused line fee, monthly monitoring fee, or minimum interest charge and expires on September 10, 2012 (the “Maturity Date”).  In the event the Loan Agreement is terminated, by SVB for cause or by the Company, prior to the Maturity Date the Company shall pay a termination fee to SVB equal to $300,000 if terminated prior to September 10, 2011 and $150,000 if terminated after September 10, 2011. All borrowings under the Loan Agreement in 2010 were made under the first tier borrowing provisions.


F-17
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The Loan Agreement is secured by substantially all of the Company’s assets.  The Loan Agreement contains affirmative covenants that, among other things, require the Company to deliver to SVB specified financial information on an annual and monthly basis and to maintain an AQR of no less than 1.0 to 1.0.  The Loan Agreement also contains negative covenants that limit the Company’s ability to (or to permit any subsidiaries to), subject to certain exceptions and limitations, merge with or acquire other companies, create liens on its property, incur debt obligations, enter into transactions with affiliates, except on an arm’s length basis, dispose of property or issue dividends or make distributions.  Any failure by the Company to comply with these covenants and any other obligations under the Loan Agreement could result in an event of default which could lead to acceleration of the amounts owed and other remedies.  The Company was in compliance with all covenants as of December 31, 2010.





As of December 31, 2010, the balance outstanding on the SVB line of credit was $8,500,000.  As of December 31, 2010, the Company had $6,500,000 of borrowing capacity available under the SVB line of credit based on the availability of eligible accounts receivable.





Former Line of Credit





On November 13, 2008, the Company entered into a line of credit, in the form of an Accounts Receivable Financing Agreement (the “Agreement”), with Crestmark Commercial Capital Lending, LLC (“Crestmark”)  to finance certain eligible accounts receivable of the Company, as defined in the Agreement, up to a maximum credit line of $3.5 million (subsequently increased to $4.5 million on February 3, 2009, to $5.5 million on April 30, 2009, and to $7.0 million on September 2, 2009), which would represent gross financed accounts receivable less a 20% reserve holdback by Crestmark.  The Crestmark line of credit had an interest rate equal to prime plus 1.0% and was secured by all of the Company’s assets except property and equipment financed elsewhere and the Company’s investment in OPMG shares.  In addition, the Company paid a monthly fee (initially 0.575% and decreased to 0.375% on September 2, 2009) per 30 days on each financed invoice amount until the invoice was paid.  The Crestmark line of credit was for an initial term of six months expiring May 12, 2009 (extended on March 3, 2009 for one year to May 12, 2010) and effective May 12, 2010, either the Company or Crestmark may terminate the Agreement with 60 days prior written notice to the other party without being subject to any early termination fee.  On July 12, 2010, the Company provided Crestmark with notification of termination of the Agreement, which became effective September 10, 2010.





As of December 31, 2010, the Company has repaid all outstanding amounts owed by the Company to Crestmark under the Agreement and Crestmark has terminated its security interest in the Company’s assets.





Capital Lease Obligations





In December 2009, the Company purchased computer equipment for $215,400 through a capital lease agreement, bearing interest of 3.082%, per annum, payable in 36 installments of $6,172.





In December 2009, the Company purchased computer equipment for $275,607 through a capital lease agreement, bearing interest of 5.95%, per annum, payable in 36 installments of $8,401.





In February 2010, the Company purchased computer equipment for $495,600 through a capital lease agreement, bearing interest of 8.35%, per annum, payable in 12 quarterly installments of $47,119.


F-18
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








In December 2010, the Company purchased computer equipment for $156,185 through a capital lease agreement, bearing interest of 6.10%, per annum, payable in 12 quarterly installments of $14,324.





In December 2010, the Company purchased computer equipment for $456,053 through a capital lease agreement, bearing interest of 6.10%, per annum, payable in 12 quarterly installments of $41,825.





Capital lease obligations consisted of the following at December 31, 2010 and 2009:





December 31, 2010


December 31, 2009Capital lease obligations

$
1,416,034


$
500,502Less: Current maturities


(483,583
)


(161,940
)Amount due after one year

$
932,451


$
338,562





Note 8. Earnings per Share





Components of basic and diluted earnings per share for the years ended December 31, 2010 and 2009 were as follows:





For the Year Ended December 31, 2010Income

(Numerator)


Shares

(Denominator)


Per-Share

AmountNet income

$
4,078,348Basic EPSIncome available to common stockholders

$
4,078,348



23,737,714


$
0.17Effect of Dilutive SecuritiesStock options


-



1,001,206Stock warrants


-



232,825Nonvested shares


-



11,128Diluted EPSIncome available to common stockholders + assumed conversions

$
4,078,348



24,982,873


$
0.16


F-19
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








For the Year Ended December 31, 2009Income

(Numerator)


Shares

(Denominator)


Per-Share

AmountNet income

$
501,831Basic EPSIncome available to common stockholders

$
501,831



19,950,379


$
0.03Effect of Dilutive SecuritiesStock options


-



944,006Stock warrants


-



46,915Nonvested shares






8,589Convertible debt


1,907



3,973Diluted EPSIncome available to common stockholders + assumed conversions

$
503,738



20,953,862


$
0.02





Options to purchase 2,108,169 shares of common stock and warrants to purchase 198,750 shares of common stock were outstanding during the year ended December 31, 2010, but were not included in the computation of diluted earnings per share because the effects would have been anti-dilutive.  In addition, 950 nonvested shares were not included in the computation of diluted earnings per share because the number of shares assumed purchased (calculated using the compensation cost attributed to future services and not yet recognized) under the treasury stock method exceeds the number of shares that would be issued.





Options to purchase 1,112,500 shares of common stock and warrants to purchase 573,750 shares of common stock were outstanding during the year ended December 31, 2009, but were not included in the computation of diluted earnings per share because the effects would have been anti-dilutive.  In addition, 42,500 nonvested shares were not included in the computation of diluted earnings per share because the number of shares assumed purchased (calculated using the compensation cost attributed to future services and not yet recognized) under the treasury stock method exceeds the number of shares that would be issued.





Note 9. Income Taxes





The Company files a consolidated U.S. income tax return that includes its U.S. subsidiary.  The amounts provided for income taxes for the years ended December 31, 2010 and 2009 are as follows:





For the

Year Ended


For the

Year EndedDecember 31, 2010


December 31, 2009Current provision: federal

$
2,801,783


$
972,373Current provision: state


309,284



422,511Total current provision


3,111,067



1,394,884Deferred benefit: federal


(276,985
)


(1,143,912
)Deferred (benefit) provision: state


371,251



(504,159
)Deferred (benefit) provision relating to reduction of valuation allowance


165,233



(1,886,453
)Total deferred (benefit) provision


259,499



(3,534,524
)Total expense (benefit) for income taxes from continuing operations

$
3,370,565


$
(2,139,640
)





F-20
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009


Significant items making up the deferred tax assets and deferred tax liabilities as of December 31, 2010 and 2009 are as follows:




December 31, 2010


December 31, 2009Deferred tax assets:Accounts receivable

$
211,039


$
161,506Net operating loss carryforward


34,379



436,701Accrued compensation


226,058



500,372Amortization of warrants


100,263



112,839Depreciation


-



140,342Organizational costs


71,335



85,547Stock-based compensation


2,905,029



2,171,423Investment in Options Media


360,587



405,813Deferred rent


278,613



36,387Investment in OPMG


3,795



601,065Capital loss carryforward (realized loss on OPMG)


807,729



-Alternative minimum tax credit carryforward


-



92,7954,998,827



4,744,790Less: valuation allowance


(1,172,111
)


(1,006,878
)Total deferred tax assets


3,826,716



3,737,912Deferred tax liabilities:Depreciation


(532,785
)


-Acquired intangible assets-amortization


(121,091
)


(202,873
)Total deferred tax liabilities


(653,876
)


(202,873
)Total net deferred tax assets

$
3,172,840


$
3,535,039








The deferred tax assets have been presented in the accompanying consolidated balance sheets as of December 31, 2010 and 2009 are as follows:





December 31, 2010


December 31, 2009Deferred taxes, current portion

$
457,185


$
955,471Deferred taxes, net of current portion


2,715,655



2,579,568Net deferred tax assets

$
3,172,840


$
3,535,039





A valuation allowance is established if it is more likely than not that all or a portion of the deferred tax asset will not be realized.  Accordingly, a valuation allowance was established in 2008 for the full amount of our deferred tax assets due to the uncertainty of realization.  For 2010 and 2009, the Company utilized approximately $2.1 million and $4.6 million, respectively, of federal and state net operating loss carryforwards.  Management believes that based upon its projection of future taxable operating income for the foreseeable future, it is more likely than not that the Company will be able to realize the tax benefit associated with  deferred tax assets.  However, deferred tax assets related to investments in Options Media and OPMG have a full valuation on those assets as of December 31, 2010 and 2009, as management does not believe that it is more likely than not that the related deferred tax assets will be realized.  The net change in the valuation allowance during the years ended December 31, 2010 and 2009, was an increase of $165,233 and a decrease of $1,886,452, respectively.




F-21
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009






At December 31, 2010, the Company had $947,072 of net state operating loss carryforwards which will expire from 2027 to 2028.
 The Company’s effective income tax expense (benefit) differs from the statutory federal income tax rate of 34% as follows:


For the

Year Ended

December 31, 2010


For the

Year Ended

December 31, 2009Federal tax rate applied to income (loss) before income taxes


34.0
%


-34.0
%Meals and entertainment


2.3
%


5.9
%Warrant derivative liability expense


-0.1
%


13.8
%Other


3.0
%


2.0
%State income taxes, net of federal benefit


3.8
%


-3.2
%Change in valuation allowance


2.2
%


-115.2
%Income tax expense (benefit)


45.2
%


-130.7
%





As a result of certain realization requirements under ASC Topic 718, the table of deferred tax assets and liabilities shown above included certain deferred tax assets that arose directly from tax deductions related to equity compensation in excess of compensation recognized for financial reporting purposes.  Additional paid-in capital increased by $879,579 as a result of the realization of these deferred tax assets during the year ended December 31, 2009.  During the year ended December 31, 2010, this deferred tax asset was reduced by $102,700 (with an offsetting reduction to additional paid-in capital) due to tax deductions related to equity compensation being less than compensation recognized for financial reporting purposes. The Company uses tax law ordering for purposes of determining when excess tax benefits have been realized.  Under the tax law ordering method, a company looks to the provisions within the tax law for determining the sequence in which the net operating losses are utilized for tax purposes.





Note 10. Stockholders’ Equity




Preferred Stock





The Company is authorized to issue up to 10,000,000 shares of preferred stock having a par value of $0.001 per share, of which none was issued and outstanding at December 31, 2010 and December 31, 2009.





Common Stock





The Company is authorized to issue up to 140,000,000 shares of common stock having a par value of $0.001 per share, of which 24,065,611 and 23,632,707 shares were issued and outstanding at December 31, 2010 and 2009, respectively.  At the Company’s 2009 annual meeting that was held on October 23, 2009, the stockholders of the Company voted to approve a 1 for 2 reverse stock split of the Company’s common stock.  Each stockholder entitled to a fractional share as a result of the reverse stock split received a full share in lieu of any such fractional share.  Accordingly, all share amounts have been retroactively restated to reflect the reverse stock split.





During the period from May 18, 2009 through June 17, 2009, the Company entered into separate agreements with investors that had purchased equity units in the Company during 2008.  These equity units had consisted of shares of common stock and warrants to purchase shares of common stock, both of which contained price protection clauses.  As a result of these agreements, the Company issued 352,500 shares in exchange for (i) the elimination of price protection on 650,000 shares, (ii) the elimination of price protection on warrants to purchase 314,940 shares and (iii) the repricing of warrants to purchase 272,565 shares from an exercise price of $5.00 per share to $2.80 per share.  Accordingly, the warrant derivative liability was valued at the date of the agreements relinquishing the price protection clauses and the difference was recorded as warrant derivative liability expense in the accompanying statements of operations.  As a result of the shares issued in connection with the elimination of round-down protection for the warrants, an additional $150,514 was recorded to warrant derivative liability expense in the accompanying statements of operations.  The pertinent portion of the warrant liability of $508,497 was reclassified to equity by an increase in common stock of $352 and an increase in additional paid-in capital of $508,145.





On June 1, 2009, the Company issued 75,000 shares to a consultant for services to be rendered over a 12-month period.  Accordingly, the Company has recognized stock-based compensation of $67,348 and $228,902 for the years ended December 31, 2010 and 2009, respectively.


F-22
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








On June 22, 2009, the Company issued 5,000 shares having a fair value of $12,000 in order to extend the maturity date for a portion of its notes payable – related party (see Note 7).  Additionally, the Company issued 5,528 shares to settle $13,266 of accrued interest related to the notes payable – related party (see Note 7).





On June 22, 2009, the Company closed a private placement whereby the Company sold to four investors (one of our co-chairmen of the Company’s Board of Directors) (i) 1,250,000 shares and (ii) three-year warrants to purchase 312,500 shares of common stock at an exercise price of $2.80 per share for gross proceeds of $2,500,000.  We paid a broker-dealer  $243,000 and issued three-year warrants to purchase 112,500 shares of common stock at an exercise price of $2.80 per share.  As part of the private placement, the Company agreed to file a registration statement within 60 days of closing and have the registration statement declared effective within 120 days of closing, subject to liquidated damages.  On August 21, 2009, the Company filed the registration statement, which then became effective on August 31, 2009.  As a result, no liquidated damages are due or shall become due regarding the registration rights.





On December 18, 2009, the Company completed a registered public offering whereby the Company sold 2,875,000 shares of common stock for gross proceeds of $12,937,500, of which $1,417,830 was paid in direct placement costs, resulting in net proceeds of $11,519,670.





On December 24, 2009, 2,500 restricted shares of common stock were granted (to be issued at December 31, 2009) to a consultant and will vest on May 30, 2010.  Accordingly, the Company has recognized stock-based compensation of $12,062 and $563 for the years ended December 31, 2010 and 2009, respectively.





During the year ended December 31, 2009, proceeds of $97,700 were received and an aggregate of 66,458 shares were issued as a result of stock option exercises.





During the year ended December 31, 2010, proceeds of $373,624 were received and an aggregate of 220,961 shares were issued as a result of stock option exercises.





Stock Warrants




On April 15, 2010, as part of a consulting agreement, the Company issued to an investor relations firm a three-year warrant to purchase 25,000 shares of common stock exercisable at $4.44 per share for services to be rendered over a 12-month period.  Accordingly, the Company has recognized stock-based compensation of $72,656 for the year ended December 31, 2010.





On October 7, 2009, as part of a consulting agreement, the Company issued to a consultant three-year warrants to purchase 150,000 shares of common stock exercisable at $4.24 per share for services to be rendered over a 12-month period.  Accordingly, the Company has recognized a stock-based compensation credit of $25,276 for the year ended December 31, 2010, due to the warrants being revalued at each reporting date and recognized stock-based compensation of $261,977 for the year ended December 31, 2009.


F-23
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








A summary of the Company’s warrant activity during the year ended December 31, 2010 is presented below:





Warrants

Number of

Shares


Weighted

Average

Exercise

Price


Weighted

Average

Remaining

Contractual

Term


Aggregate

Intrinsic

ValueBalance Outstanding, December 31, 2009


1,286,809


$
3.51Granted


25,000


$
4.44Exercised


(373,590
)

$
2.97Forfeited


(60,000
)

$
4.24Expired


(5,000
)

$
11.14Balance Outstanding, December 31, 2010


873,219


$
3.67



1.85


$
1,486,631Exercisable, December 31, 2010


866,969


$
3.66



1.85


$
1,480,819





Warrant exercises during the year ended December 31, 2010 include 286,090 warrants exercised on a cashless basis. Such cashless exercises resulted in the issuance of 114,342 shares of common stock.  In addition, during the year ended December 31, 2010 a total of 87,500 warrants were exercises for cash proceeds of $245,000.





Certain of the Company’s warrants had contained round-down protection (price protection), which caused the warrants to be treated as derivatives (see Note 11).    During the year ended December 31, 2009, price protection expired for certain warrants containing said provision requiring $357,435 of the warrant derivative liability to be reclassified to additional paid-in capital.  During the year ended December 31, 2010, price protection expired on all remaining warrants containing said provisions requiring $47,846 of the warrant derivative liability to be reclassified to additional paid-in capital.  For the years ended December 31, 2010 and 2009, the change in fair value (taking into consideration the cumulative effect of the change in accounting principle adopted on January 1, 2009) of the warrant derivative liability of $21,413 and $665,690, respectively, has been recorded in the accompanying consolidated statement of operations as warrant derivative liability benefit (expense).  The fair value of the warrant derivative liability at December 31, 2010 and 2009 was $0 and $69,258, respectively, and had been recorded as a liability in the accompanying consolidated balance sheet.





Stock Incentive Plan and Stock Option Grants to Employees and Directors





On August 27, 2008, the Company’s Board of Directors approved the 2007 Stock Incentive Plan (the “Plan”) that provides for the grant of up to 2,250,000 shares of common stock and/or options to purchase shares of common stock to directors, employees and consultants.  As of December 31, 2010, there were no shares available for future issuance under the Plan.





On November 13, 2007, the Company adopted the 2007 Incentive Stock and Award Plan (the “2007 Award Plan”), that provided for the grant of up to 500,000 shares of common stock and/or options to purchase shares of common stock to directors, employees and consultants and in order to provide a means whereby directors, employees, and consultants of the Company and its affiliates and others performing services to the Company may be given an opportunity to purchase shares of common stock of the Company.  On February 6, 2009, the Company increased the number of shares of common stock eligible for grant under the 2007 Award Plan from 500,000 to 612,500 shares.  On June 5, 2009, the Company increased the number of shares eligible for grant under the 2007 Award Plan from 612,500 to 1,862,500 shares.  On July 27, 2009, the Company increased the number of shares eligible for grant under the 2007 Award Plan from 1,862,500 to 2,112,500 shares.  On September 24, 2009, the Company increased the number of shares eligible for grant under the 2007 Award Plan from 2,112,500 to 3,112,500 shares. On June 11, 2010, the Company increased the number of shares eligible for grant under the 2007 Award Plan from 3,112,500 to 4,512,500.  The 2007 Award Plan shall be administered by a committee consisting of two or more independent, non-employee and outside directors.  In the absence of such a committee, the Board of Directors of the Company shall administer such plan.


F-24
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The material terms of each option granted pursuant to the 2007 Award Plan shall contain the following terms: (i) that the purchase price of each share purchasable under an option shall be determined by the Committee at the time of grant, but shall not be less than 100% of the Fair Market Value (as defined in the 2007 Award Plan) of such common share on the date the option is granted, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable as to one-third of the total number of shares subject to the option on each of the first, second and third anniversaries of the date of grant.  Upon exercise of stock options, the Company will issue new common shares from the pool of authorized, unissued shares of the Company.





During the year ended December 31, 2010, the Company granted 841,250 stock options, all of which were under the 2007 Award Plan, at various exercise prices ranging from $3.52 to $6.22 per share.  Of the options granted, 110,000 vested immediately and the remaining options vest pro rata over three years; all options expire five years from the grant date.





During the year ended December 31, 2009, the Company granted 2,800,000 stock options, of which 2,650,000 were under the 2007 Award Plan, at various exercise prices ranging from $1.52 to $5.69 per share.





As of December 31, 2010, 1,221,983 shares were remaining under the 2007 Award Plan for future issuance.





The total fair value of stock options granted to employees during the years ended December 31, 2010 and 2009 was $2,413,193 and $7,089,875, respectively, which is being recognized over the respective vesting periods.  The Company recorded compensation expense of $3,363,398 and $2,632,870 for the years ended December 31, 2010 and 2009, respectively, in connection with these stock options.





The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.  The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors which are subject to ASC Topic 718 requirements.  These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants.  The Company recognizes compensation on a straight-line basis over the requisite vesting period for each award.  The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2010 and 2009:





Assumptions

For the

Year Ended

December 31, 2010


For the

Year Ended

December 31, 2009Expected life (years)


3.5 - 4.27



3.5 - 5.0Expected volatility


95.48% - 110.08
%


111.0% - 121.4
%Weighted-average volatility


104.9
%


118.4
%Risk-free interest rate


0.51% - 2.69
%


1.89% - 2.86
%Dividend yield


0.00
%


0.00
%Expected forfeiture rate


8.1
%


4.1
%





For stock options issued through September 30, 2009, the expected life is based on the contractual term.  Thereafter, the Company utilized the simplified method to estimate the expected life for stock options granted to employees and directors.  The simplified method was used as the Company does not have sufficient historical data regarding stock option exercises.  The expected volatility is based on historical volatility.  The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected life of the related option at the time of the grant.  Dividend yield is based on historical trends.  While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.


F-25
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








A summary of the Company’s stock option activity for employees and directors during the year ended December 31, 2010 is presented below:





Options

Number of

Shares


Weighted

Average

Exercise

Price


Weighted

Average

Remaining

Contractual

Term


Aggregate

Intrinsic

ValueBalance Outstanding, December 31, 2009


4,994,167


$
2.69Granted


841,250


$
4.19Exercised


(220,000
)

$
2.28Forfeited


(278,125
)

$
3.27Expired


(52,500
)

$
2.00Balance Outstanding, December 31, 2010


5,284,792


$
2.93



3.1


$
12,941,711Exercisable, December 31, 2010


2,767,083


$
2.43



2.5


$
8,129,371Expected to vest post December 31, 2010


2,378,157


$
3.44



3.7


$
4,598,546




The weighted-average grant-date fair value of options granted to employees during the years ended December 31, 2010 and 2009 was $2.87 and $2.53, respectively.  The total intrinsic value of options exercised by employees during the years ended December 31, 2010 and 2009 was $754,008 and $203,025, respectively.





Nonvested Common Stock Grants to Employees





On January 25, 2010, the Company granted an aggregate of 7,600 restricted shares of common stock having a fair value of $39,596 (based on a quoted trading price of $5.21 per share) to employees.  The shares were issued under the 2007 Award Plan and vest annually over a two year period, subject to continued employment by the Company.





On February 27, 2009, the Company granted 28,125 restricted shares of common stock having a fair value of $56,250 (based on a quoted trading price of $2.00 per share) to an officer.  The shares were issued under the 2007 Award Plan and vest in equal increments over a four-year period each June 30 and December 31 commencing June 30, 2009, subject to continued employment by the Company.  Effective September 30, 2009, the remaining nonvested shares vest in equal increments quarterly.





On August 7, 2009, the Company granted 10,000 restricted shares of common stock having a fair value of $37,400 (based on a quoted trading price of $3.74 per share) to an officer.  The shares were issued under the 2007 Award Plan and vested in six months, subject to continued employment by the Company.





On October 20, 2009, the Company granted an aggregate of 42,500 restricted shares of common stock having a fair value of $230,350 (based on a quoted trading price of $5.42 per share) to employees.  The shares were issued under the 2007 Award Plan and vest annually over a three year period, subject to continued employment by the Company.





During the years ended December 31, 2010 and 2009, the Company recognized an aggregate amount of $111,539 and $55,553, respectively of stock-based compensation for nonvested shares of common stock issued to employees.


F-26
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Nonvested Shares

Number of

Shares


Weighted

Average

Grant Date

Fair ValueNonvested at December 31, 2009


73,594


$
4.21Granted


7,600


$
5.21Vested


(34,996
)

$
4.23Forfeited


-


$
-Nonvested at December 31, 2010


46,198


$
4.36





The total fair value of shares vested to employees during the years ended December 31, 2010 and 2009 was $156,513 and $24,976, respectively.





As of December 31, 2010, there was $5,931,823 of total unrecognized compensation costs related to nonvested share-based compensation arrangements.  That cost is expected to be recognized over a weighted-average period of 1.12 years.





Other Stock-Based Option Awards to Nonemployees





On July 10, 2009, the Company granted options to purchase an aggregate of 150,000 shares of common stock to a member of its advisory board.  The options vest in equal increments quarterly over a four-year period commencing September 30, 2009.  Accordingly, the Company has recognized stock-based compensation of $231,926 and $214,434 for the years ended December 31, 2010 and 2009, respectively.





Note 11. Fair Value of Financial Instruments





We classify assets and liabilities measured at fair value in their entirety based on the lowest level input that is significant to their fair value measurement.  Assets and liabilities measured at fair value on a recurring basis consisted of the following at December 31, 2010 and 2009:





Total Carrying

Value at


Fair Value Measurements at

December 31, 2010December 31, 2010


(Level 1)


(Level 2)


(Level 3)Assets:Investment in available-for-sale marketable securities

$
609


$
609


$
-


$
-





Total Carrying

Value at


Fair Value Measurements at

December 31, 2009December 31, 2009


(Level 1)


(Level 2)


(Level 3)Assets:Investment in available-for-sale marketable securities

$
715,608


$
-


$
715,608


$
-Liabilities:Warrant derivative liability

$
69,258


$
-


$
69,258


$
-





As of December 31, 2009, the Company concluded that OPMG’s quoted market price was not a reliable basis to use for fair valuation because OPMG was too thinly traded and its stock price too volatile and therefore did not reliably occur in an active market.  Furthermore, attempting to sell a significant number of OPMG shares on the open market would not have been worthwhile because it would require the Company to trade many small blocks and pay broker commissions for each transaction.  The Company therefore believed that a private transaction was among the most economically feasible ways to sell any portion of our investment in OPMG.  Accordingly, the Company applied Level 2 considerations to determine the market value using the best available evidence.  The Company concluded that principal-to-principal (non-distressed) transactions – in November 2009 and January 2010 at $0.10 per share – were appropriate valuation inputs to determine fair value of OPMG shares as of December 31, 2009.


F-27
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The valuation technique of the investment in available-for-sale marketable securities changed during the three months ended March 31, 2010.  During 2010, OPMG has traded in an active market.  Sufficient trading volume, the lack of principal-to-principal transactions to support a value higher than current market price, and the near-term potential of the Company selling OPMG shares in the open market support the use of a Level 1 input for the basis of fair value.  Commencing March 31, 2010, the Company began utilizing the closing share price of OPMG’s stock (Level 1) in order to value the Company’s remaining investment in OPMG shares.  As December 31, 2010, OPMG’s closing market price was $0.0073 per share.





Unrealized gains (losses) recognized on the investment in available-for-sale marketable securities are included in other comprehensive income (loss) in the accompanying consolidated statements of operations (See Note 6 for valuation methodology).  Realized gains (losses) recognized on the investment in available-for-sale marketable securities are included in other income (expense) in the accompanying consolidated statements of operations.  Gains (losses) recognized on the warrant derivative liability are included in other income (expense) in the accompanying consolidated statements of operations.





The Company estimated the fair value of the warrant derivative liability utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the contractual warrant term, expected volatility of our stock price over the contractual warrant term, expected risk-free interest rate over the contractual warrant term, and the expected dividend yield rate over the contractual warrant term.  The Company believed this valuation methodology was appropriate for estimating the fair value of the warrant derivative liability.  The following table summarizes the assumptions the Company utilized to estimate the fair value of the warrant derivative liability at December 31, 2009:




Assumptions

December 31, 2009Expected life (years)


3.4Expected volatility


110.5
%Risk-free interest rate


1.70
%Dividend yield


0.00
%


The expected term was based on the contractual term.  The expected volatility was based on historical volatility.  The risk-free interest rate was based on the U.S. Treasury yields with terms equivalent to the expected life of the related warrant at the time of the grant.  Dividend yield was based on historical trends.  While the Company believed these estimates were reasonable, the fair value would increase if a higher expected volatility was used, or if the expected dividend yield increased. As of December 31, 2010, the Company no longer had a warrant derivative liability.





The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments.


F-28
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Note 12. Commitments and Contingencies





Capital Leases





The following is a schedule by years of future minimum lease payments under capital leases together with the present value of the net minimum lease payments as of December 31, 2010:





Year ending December 31,2011

$
547,7942012


589,6182013


356,5712014


41,822Total minimum lease payments


1,535,805Less: Amount representing interest


(119,771
)Present value of net minimum lease payments

$
1,416,034








Operating Leases





The Company leases office facilities and equipment under long-term operating lease agreements with various expiration dates and renewal options.  The following is a schedule by years of future minimum rental payments required under operating leases that have initial or remaining noncancelable lease terms in excess of one year as of December 31, 2010:





Year ending December 31,2011

$
1,339,6062012


1,316,7092013


1,172,1142014


1,185,9262015


689,884Thereafter


1,364,441Total minimum payments required

$
7,068,680








Minimum payments have not been reduced by minimum sublease rental income of $980,093 due in the future under noncancelable subleases.





The following schedule shows the composition of total rental expense for all operating leases except those with terms of a month or less that were not renewed:





Year Ended December 31,2010


2009Minimum rentals

$
1,469,523


$
594,530Less: Sublease rentals


(150,795
)


(48,902
)Totals

$
1,318,728


$
545,628





In July 2008, the Company relocated its South Florida offices to Boca Raton, Florida, where the Company entered into a five-year lease agreement bearing monthly rent of $3,313 with an annual 3.0% escalation.  On August 19, 2009, the Company entered into a lease amendment whereby the Company, upon completion of the improvements to the new space, (i) lease additional space for a period of 60 months and (ii) extend the lease term of the existing space to terminate the same time as the expanded space.  Upon the expansion premises commencement date, the current premises monthly rent shall be adjusted to $2,840 with 3.0% annual escalation and the expansion premises monthly rent shall be $6,923 with 3.0% annual escalation.  The landlord provided an allowance of $83,070 for the improvements to the expansion premises as well as a rent abatement for the first 14 months of the lease on the expansion premises.  In February 2010, the Company moved into the expansion premises.


F-29
 Index


INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








The Company leased office space for its New York, New York location (the “1st NYC Office”), under a five-year lease agreement bearing monthly rent of $8,798.  In September 2008, the Company relocated to a larger space in New York (the “2nd NYC Office”), where the Company entered into a six-year lease agreement bearing monthly rent of $25,073 with an annual 2.5% escalation.  In March 2009, the Company subleased the 1st NYC Office space for the remainder of the original lease term with rent commencing June 1, 2009 at a monthly rate of $6,986 with an annual 2.5% escalation at the beginning of each calendar year.  As of December 31, 2010, the Company has recognized in accrued expenses an early cease use liability of $23,500 pertaining to 1st NYC Office space.





On March 11, 2010, the Company entered into a lease agreement to relocate its New York City headquarters to a larger space (the “3rd NYC Office”), having 16,840 square feet.  The lease term for the 3rd NYC Office is 92 months commencing on May 1, 2010, bearing monthly rent of $49,117 with an annual 2.5% escalation.  In connection with the 3rd NYC Office lease agreement, a banking institution issued an irrevocable 1-year standby letter of credit for the benefit of the landlord.  The Company opened a certificate of deposit with the banking institution in the amount of $294,700 and pledged that to the letter of credit.  Through the lease term of the 3rd NYC Office, the Company is required to maintain a standby letter of credit for the benefit of the landlord. Accordingly, as of December 31, 2010, the Company has classified the certificate of deposit, including accrued interest, as restricted cash, a non-current asset.





The Company entered into an agreement to sublease the office space of the 2nd NYC Office commencing May 1, 2010 for the remainder of the original lease term with monthly rent of $16,717 with an annual 2.5% escalation.  Accordingly, the Company recognized an early cease use liability of $497,851 pertaining to the 2nd NYC Office space.  The charge to operations for the establishment of the liability was partially offset by $66,350 due to the elimination of deferred rent related to the 2nd NYC Office space.  The balance of the early cease use liability was $384,771 at September 30, 2010, of which $306,578 is long-term.





On February 22, 2010, the Company entered into a 5-year agreement, commencing June 1, 2010, for office space in Santa Monica, California bearing monthly rent of $3,827 with an annual 3.0% escalation.





In October 2008, the Company leased office space in San Francisco, California under a month-to-month lease agreement bearing monthly rent of $3,371.  Commencing August 1, 2009, the Company relocated this office to another space in San Francisco, where the Company entered into a five-year lease agreement bearing monthly rent of $3,089.





In December 2008, the Company leased office space from a sub-landlord in Chicago, Illinois under a 6-month agreement bearing monthly rent of $1,400 commencing January 1, 2009.  Commencing July 1, 2009, this lease agreement was renewed for one year bearing monthly rent of $1,400.  Effective February 1, 2010, the Company entered into a 16-month lease directly with the landlord bearing a monthly payment of $2,151, increasing to $2,216 on June 1, 2010.





Separation Agreement





On November 1, 2010, the Company entered into a Separation Agreement (the “Agreement”) with Michael Mathews (CEO of the Company at that time) who will resign from the Company following a transition period. Under the terms of the Agreement, effective January 31, 2011, Mr. Mathews’ employment agreement will be terminated and he will no longer serve as the Chief Executive Officer of the Company.  Pursuant to the Agreement, Mr. Mathews will receive a payment of $177,500 which is equal to six months of his current annual base salary. As of December 31, 2010 this payment was included in accrued expenses in the consolidated balance sheet.  The Company also agreed to continue to provide Mr. Mathews his existing medical and dental coverage through the end of 2011, after which time Mr. Mathews will be eligible for benefit continuation under COBRA. In addition, the Company agreed that, if the Company achieves its 2010 annual milestones, and the board approves bonus payments to executive officers, the Company will pay to Mr. Mathews his second half 2010 bonus of $88,750. Such milestones were achieved and the second half of Mr. Mathews’ bonus was included in accrued expenses in the consolidated balances sheet as of December 31, 2010.  Both the Company and Mr. Mathews agreed to mutual releases, subject to certain exceptions.


F-30
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Employment Agreements





From time-to-time, the Company enters into employment agreements with certain of its employees.  These agreements typically include bonuses, some of which are performance-based in nature.





Minimum Fees





The Company is party to multi-year agreements with third parties whereby the Company is obligated to pay minimum data and ad verification fees of approximately $3,213,000 in 2011 and $72,000 in 2012. Under the agreements, the Company expensed approximately $2,848,000 and $676,000 in fees under these agreements for the years ended December 31, 2010 and 2009, respectively.





Legal Matters





From time to time, the Company may be involved in litigation relating to claims arising out of the Company’s operations in the normal course of business.  Except for the following, the Company is not currently a party to any material litigation.  On or about December 8, 2010, Sonal Bose commenced an action in the United States District Court for the Southern District of New York (Sonal Bose v. Interclick, Inc., Case No. 10 Civ. 9183-DAB (S.D.N.Y.)) alleging that interclick engaged in certain activities that  plaintiff claims violate electronic privacy and computer use laws. The plaintiff  asserts federal and state law claims, and  seeks compensatory, statutory, and punitive damages, restitution, and reimbursement of expenses and attorneys’ fees.  The plaintiff also seeks injunctive and declaratory relief and class action certification.


On or about December 23, 2010, Sonal Bose commenced a  related  action in the United States District Court for the Southern District of New York against McDonald’s Corporation, CBS Corporation, Mazda Motor of America, Inc., and Microsoft Corporation (Sonal Bose v. McDonald’s Corporation; CBS Corporation; Mazda Motor of America, Inc.; and Microsoft Corporation, Case No. 10 Civ. 9569-DAB  (S.D.N.Y.)) alleging that the actions of interclick caused the defendants to violate various laws  and  seeking class action certification.  The Company is not a party to this action but are providing for the defense of the case at our expense based upon indemnification obligations in our standard agency agreements.  The complaint asserts the same  claims as are alleged in the complaint against interclick, together with a cause of action for tortious interference, and seeks similar relief.


On February 28, 2011, motions to dismiss each of the foregoing cases were filed, which are pending.  As noted in the motions to dismiss, interclick believes the cases are entirely without merit and interclick intends to vigorously defend its prior practices and technology.





There are no proceedings in which any of our directors, officers or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.





Note 13.  401(k) Plan





The Company has a 401(k) Savings Plan (the “401(k) Plan”) that qualifies as a deferred salary arrangement under Section 401(k) of the Internal Revenue Code. Under the 401(k) Plan, participating employees may elect to contribute up to 100% of their eligible compensation, subject to certain limitations. The 401(k) Plan provides for a discretionary employer matching contribution.   The Company made no matching contribution to the 401(k) Plan in 2010 or 2009.


F-31
 Index




INTERCLICK, INC. AND SUBSIDIARY


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


DECEMBER 31, 2010 AND 2009








Note 14. Concentrations





Concentration of Credit Risk




Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable.  Cash and cash equivalents are deposited in three financial institutions.  The balance, at any given time, may exceed Federal Deposit Insurance Corporation insurance limits.  As of December 31, 2010 and 2009, there was approximately $14,521,000 and $13,336,000, respectively, in excess of FDIC insurable limits.





Concentration of Revenues, Accounts Receivable and Publisher Expense





For the years ended December 31, 2010 and 2009, the Company had concentrations of revenues with agency customers representing revenues equaling 10% or greater as follows:





For the

Year Ended

December 31, 2010


For the

Year Ended

December 31, 2009Agency


10.2
%


14.5
%Totals


10.2
%


14.5
%





At December 31, 2010 and 2009, concentration of accounts receivable with individual agency customers representing 10% or greater of accounts receivable was as follows:





December 31, 2010


December 31, 2009Agency


13.8
%


3.5
%Agency


8.2
%


17.8
%Totals


22.0
%


21.3
%




For the years ended December 31, 2010 and 2009, the Company made significant purchases of advertising impressions from publishers with individual percentage of total publisher expense (included in cost of revenues) equaling 10% or greater as follows:





For the

Year Ended

December 31, 2010


For the

Year Ended

December 31, 2009Publisher


37.1
%


27.7
%Totals


37.1
%


27.7
%





Note 15. Related Party Transactions





In March 2010, the Company purchased approximately $15,000 of computer equipment from a privately-held company in which the Company’s current Chief Executive Officer and Chief Technology Officer had a 54% ownership interest.





Note 16. Subsequent Events








The Company has evaluated subsequent events for potential recognition and/or disclosure through the date of issuance of these financial statements.






F-32