# CITY OF TYLER TYLER POUNDS REGIONAL AIRPORT

PROPOSAL SMALL COMMUNITY AIR SERVICE 

# DEVELOPMENT PROGRAM Docket DOT-OST-2013-0120



## Tyler Pounds Regional Airport 700Skyway Blvd., Ste. 201 Tyler, Texas 75704-6648 Davis Dickson, Airport Manager 903-531-9825 PROJECT SPONSOR City of Tyler 

### P.O. Box 2039 Tyler, Texas 75710-2039

## TABLE OF CONTENTS Page I. Tyler Pounds RegionalAirport and Its ServiceArea 2 A. RegionalDemographics, Catchment

Area,EconomicFuture 2 B. AirServiceatTylerPoundsRegionalAirport 4 C. AirportOperatingBudget 5 D. CapitalImprovement Programs 5 

### II. Evaluation ofAir Service 6 A. Air FareSummary 6 B. ContributingFactors 8 C. NeedsandShortcomings 9 III.Air Service Development Action Plan 12 A. AirServiceAction PlanMissionandObjectives 12 B. ProgramsofthePlanandOrganization 13 C. PlanImplementation 14 D. Compositionof Public/PrivatePartnership 16 E. Differences

fromthe PreviousGrant 16 

### IV. Action Plan Budget 17 A. FundingRequirements/Assurances 17 B. In-KindContributions 17 

### V. Accountability 18 A. ProgramMonitoring 18 B. AdjustmentPlan 19 

### VI. Conclusion 19

## I. TylerPounds Regional Airport andIts Service Area

A. Regional Demographics, Catchment Area, Economic Future Tyler Pounds Regional Airport serves a 21-county area in East Texas and is geographically located: AirportTYR Dallas Fort Worth International (DFW) George Bush Intercontinental (IAH) Shreveport Regional Airport (SHV) Mileage 115 miles 194 miles 105 miles Currently our region is served by American Eagle with direct connections to Dallas/Fort Worth International Airport (DFW) and United Airlines with direct service to George Bush Intercontinental (IAH). Tyler Pounds Regional Airport has a regional catchment area of over 1.1 million within a 75-mile radius ofthe airport. The City ofTyler's population is approximately 100,000. Population Counties Population Median Age (Years) Smith 209,714 35.6 Anderson 58,458 39.1 Cherokee 50,845 37.4 Gregg 121,730 35.3 Henderson 78,532 42.8 Rains 10,914 45.8 Rusk 53,330 38.6 Upshur 39,309 40.5 Van Zandt 52,579 42.1 Wood 41,964 47.5 Kaufman 103,350 35.4 Harrison 65,631 37.4 Hopkins 35,161 38.8 Hunt 86,129 37.8 Titus 32,334 32.5 Morris 12,934 42.2 Panola 23,796 38.9 Marion 10,546 48.4 Camp 12,401 38.3 Franklin 10,605 42.1 Nacoadoches 64,524 29.8 Total 

### 1,174,786 39.3 2010 US Census



### 2

### Economy

Tyler Metropolitan Statistical Area (Smith County) has a diverse economy, which has helped it remain strong despite a nation-wide slowdown in the economy. Tyler's diverse economy has also helped unemployment rates to remain well below state and national averages. The Texas Workforce Commission ranked the Tyler MSA as the third fastest market with newjob growth in Texas. While the national economy is still sluggish, Tyler is actually one of the top ten performing smaller cities according to the Milken Institute's ranking of metropolitan cities. This index measures where jobs are being created, economies are growing and businesses are thriving. Tyler is being recognized for being the healthcare hub of East Texas, high growth in telecommunications and having a diversified economy. Tyler, Texas, Smith County seat, is a regional center for manufacturing, retail, medical research, education, and medical services. Major employers include medical care, grocery distribution, air conditioning manufacturers and pipe casting. Tyler also is home to Texas College, Tyler Junior College and the University of Texas at Tyler. The University of Texas at Tyler is also the fastest growing campus in the University of Texas System. The following chart shows the 18 top employers:

485 483 349 260--.J USDA Meat Processmg Cast Iron Pipe, Iron Fittings ._-- 

## _._- Air Conditioning Units Engineering Contracting 

# n ~.Jlli.f.i.['1~

,John Soules Foods Tyler Pipe Carrier Corporation CB&I t Full.time equivalents 

### * Companyhas headquarters inTyler, TX Updated 7/10/13 

# .~ ITrinity Mother Frances* 

# T --- Medical Care 4,090 East Texas Medical Center* 

## I Medical Care I 3,238 

### , :Brookshire Grocery Company* 

## I --~~._---- Grocery Distribution 2,522 Tyler Independent School District 

# T Education 2,449 Wal-Mart Retail 1,711 The Trane Co.* 

## I Air Conditioning Units 

## , 1,500 'I Suddenlink* Cable, Internet, & Phone 1,500 The University of Texas at Tyler Education 

## , 1,094 I 

## ---~- UT Health Center at Tyler Medical Care/Research 865 Tyler Junior College I Education 

# I 811 

## j -'-----

--- 

# I 

# 1 Smith County Government 776 City of Tyler 

## II Government I 760 

# I Target Distribution Center 

## I -- -- • m ••• m m

__ •

__

# I 700 

## I Retail Distribution Southside Bank* I Banking Services 631



# __ I

--- I



### 3

## B. Air Service atTyler Pounds Regional Airport

Current Service At the present time, Tyler Pounds Regional Airport is served byAmerican EagleAirlines and United Airlines. American Eagle provides five flights a day to Dallas/FortWorth Airport and United Airlines provides three flights Mondaythrough Friday and two flights on Saturday and Sundayto Houston's George Bush IntercontinentalAirport. Both American Eagle and United flights are made on RJ 135, 140 & 

### 145 aircraft with a seating capacity ranging from 37-50 passengers. ~~
TYLER POUNDS "U""•••.•",.I'OI<T



### Departures

UNITED II .~

.. _-,~ .... :, 

### 5:30AM EVERYDAY AmericanAirlines '"••. 

### 6:00AM SUN- FRI AmericanAirlines ~, 

### 6:45AM SATURDAY
UNITEDn. ,~"'_ww"'C: 

### 10:00AM MON- FRI AmericanAirlines "', 

### 10:55AM EVERYDAY AmericanAirlines "tit. 

### 1:20 PM EVERYDAY
UNITEDm. ._~w_w_{: 

### 4:00 PM FRI "WED American Airlines ""

••. 

### 4:20 PM EVERYDAY American Airlines "'••... 

### 6:00 PM SATURDAY Ame.ricanAirlines "•••.. 

### 7:00 PM SUN- FRI Prior Service Arrivals

UNITED E!' .....•

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### 9:30AM MON- FRI AmericanAirlines "", 

### 10:25AM EVERYDAY AmericanAirlines ",,- 

### 12:50PM EVERYDAY
UNITED D '-~"'~-';'~ 

### 3:35 PM FRI-WED AmericanAirlines ' ••• 

### 3:50 PM EVERYDAY AmericanAirlines ",,- 

### 5:40PM SATURDAY American Airlines " ••. 

### 6:30 PM SUN- FRI UNITED;'!. ._~,•••• _.,," 

### 7:50 PM SAT-SUN AmericanAirlines " ••• 

### 8:30 PM SATURDAY AmericanAirlines ", 

### 10:00PM SUN- FRI

In 1998,Tyler Pounds Regional hadfour carriers offering airservice. ContinentalAirlines flew to Houston; American Eagleto DFW; Austin Express and Aspen MountainAir flew to Austin. That year Tyler Pounds Regional Airport experienced 73,034 enplanements and 5,799 actual landings. Priorto September 11,2001,Aspen MountainAirfiled for bankruptcyandsuspended allof itsservicewithinthestate. Soonafter,Austin Expressstoppedairservicestatewide. Just after September 11, 2001, Continental Express announced that itwould no longerfly to Tyler. Service was suspended and American Eagle was the sole air carrier in Tyler. Additionally, flightswereverylimitedandairfareswerevery highduetooneaircarrierinTyler. In August, 2003, Continental Express began commercial air services to Tyler from Houston again. Immediatelyenplanements increasedand airfares beganto bemorecompetitiveagain. In 2004 Tyler received a Small Community Air Service Development Grant totaling $90,000. This Action Plan was immediately executed. Enplanements increased once again as the Grant Program was underway. In 2005Tyler experienced record boardings. It should also be noted that Tyler utilized all Grant funds well before the two-year Grant period ended. Tyler continued the Grant Program with newly adopted incentive programs for increased air service and asomewhat limited advertising programs funded bythe airport.

4

# c. Airport Operating Budget City

## ort)'ler, Tens Tyl<rPoond, Regloo.! Airport OPff1lUjj~and Fin:l.iiclal Summlll')' For fheFl'ic:alYear ,f<:nded. September 30, 2012 Mt'olUllljle.1 Oprt'lil~ kC"'el'l_ ~ptftt!ll~ Elpnlln 1.LEldinEim S 6R.31) I.I~e~n~ S 2.TmtIin11t"lIUrrnltkmal

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### - 5,CftllOaodhqu rcmll~ $4.771 Drpreci'l1011 t,2j1 •.4';''' 6..A';uinn fw!1tax rmined rnr !Ilrpnrt ~ 

## - 7.FlItl saln nctprur~!1oss or fuel fiav.* m 46.177 

# "" I 4,6610640 !,,, ~I)' mm~lI"etnerI1 

### - 9. MiscellllnCCl'tl 

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# ''"''''- 5.449.12' IId,btecbleu:at F..d.f"t:Sr 3.P~F.adlJIYCtwta 290.m J. Bernd, S <,0= 2j6.01. How 

# - iT..., 5.993..764 

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## D. Capital Improvement Programs Past Projects Tyler Pounds Regional Airport has performed an aggressive Capital Improvement Program over the past ten years. Along with many airfield safety and security projects, the airport opened a new Commercial Air Service Terminal on August 26, 2002, This facility is capable of serving a growing commercial aviation industry for the next twenty years.
5 

## •

### The CityofTyler"stayedthe course"forthis projectthroughtheterribletragedies.ofSeptember

11, 2001. Construction was well underway when the attacks occurred in New York City, Washington D.C., and Pennsylvania, yet City leaders chose to continue the project, knowing thataviationwould rebound. This project was rated Number 2 with the citizens of East Texas as one of the region's most important projects. EastTexas businessand leisure travelers have a strong desire for a broader air service program. The support for local funding of the terminal project reflects this desire. Furthermore, the FederalAviationAdministration supported this project beyond expectations. Opening this new facilitywasabigsuccess. Tyler Pounds Regional Airport enhanced our passenger'stravel experience in 2008 byaddingtwo passengerboarding bridges. Also in 2008, FAA awarded Tyler Pounds RegionalAirportthe honorof being named the 2007Airport 

### of the 

### Year. .. q; -



### Since then, many of the airport projects have been focused to upgrade airfield conditions including new runway safety area enhancements, airport security programs and planningto upgrade runway 4/22to meetforecasted growthforthe next twentyyears. This runwayproject recently received a finding of no significant impact resulting from the environmental assessment currently underway. This project will greatly enhancethis runwaybyextendingthe length, upgradingthe pavementsectionfor largeraircraft andNAVAlOSfor improvedcapabilities in inclementweather. 

## II. Evaluation ofAir Service A. Air Fare Summary In 2000,Wilbur SmithAssociates completed a Small Market Air 

### Service Needs Assessment 

### for the Texas RegionalAir ServiceTask Force. A surveywas conducted on air service needsfor thearea. Respondentsindicatedthat:

~ Reliableairservice iscrucial.

~ Havingmultiplegatewayhubs isveryimportanttoareabusinesses.

~ Regionaljet serviceisfeasibleoncecapturerates reachpotentiallevels.

6This study showed that Austin, Dallas, Houston-Intercontinental, Chicago and Atlanta were the

top five destinations for flights originating in Tyler. This study estimated that Tyler's potential

. enplanements were 84,000 annually if air market services were improved. At the time of the study, Tyler had three providers. Tyler presently has American Eagle and United Express as its sole air service providers. Air Fares were recently researched from similar locations for American Eagle and United to various major destinations. A comparison ofthe rates from similar locations to Dallas and Houston was also completed. Airfare Comparison for Similar Sized Airports for 1 Week Trip with 2Weeks' Notice 

# ~t/

TYUIlI 'OUMtlS 

# ._..

# ..-

American United

CiCollege Station (Cll) 0 lake Charles (lCH) D Tyler (TYR) $600 $400. $200 

### $0

aTyler (TYR) aAbilene (ABI) ClWaco (ACT) IJlawton (LAW) To Dallas (DFW) aBrownsville(BRO) aCollegeStation (Cll) I!'.lFt Smith(FSM) o lake Chartes(lCH) $500 $400 $300 $200 $100 

### $0 -

I I

,

, To Houston (IAH)

D Brownsville (BRO)

Airfares on American for 1 Week Round Trip with 2Weeks' Notice



# .. Allanta (ATL) $329 $338 $561 $335 $408 5353 $554 $34L ._~_$523

__ Austin AUS) $266 $216 $357 $270 $513 $548 $436 $273 $473 Baltimore BWI $425 $382 $454 $445 $488 $463 $509

__ .$.433 $573 ChicagQ.jORD) $370 $416 $446 $335 $520 $353 $459 $343 $423 LasVeg~(LAS) $425 $282 $450 $345 $484 $463 $554 $343 $744 LosAngeles (LAX) 51,084 $338 $573 $530 $583 $573 $634 $486 $730 Memphis (MEM) $255 $522 $535 $331 .$330 5289 $1,076 $269 $520 Miami(~ $585 $411 $588 $445 $482 $473 $593 $433 $740 NewYork(LGA) $42~~94

___ $4~~

__ ~75

__ ._~42

____ ~~_. ~5~



### ___~3A

... ~.9~ _" Orlando MCO) $315 $374 $458 $425 $449 $343 $554 $433 $573 SI. Louis

### (~Ib)

__ . $330 $366 $388 $340 $342 $363 $696 $343 $443 San Francisco SFO $692 $354 $687 $530 $619 $573 $844 $573 $777 ~eattle .<S~) $575 $383 5638 5685 $584 $.543 $609 $558

_ . __.!85~ Washington DC(~ $405 $354 $480 $425 $652 $443 $479 $433 $498 Data gathered from American Airlines website.7/5/13


### 7

### Airfares on United for 1 Week Round Trip with 2Weeks' Notice Tyler Houston Brownsville CollegeStation LakeCharles Destination (TYR (IAH) (BRa) (Cll) (lCH)

$628 $670 $637 5849 $652 5923 MiamiJfI1!~ 2517 $405 New YorkJlGilL____

__$5Cl9._

__ 

## _.sJ~L

__ Orlando MCO 5569 $421 Sl. Louis(STL) $352 $387 SanFrancisco(SFO) 5708 $523 Sea!!I~_(l'i~ 5804____ $446 WashingtonDC(~ $444 $544 Data gathered from United Airlines website 7/5113 A~a,,!a(Al.l) 3_339 ~

__$375 $567

_ ~

__ ~85

_ ~

__ ~ _~83 Austin(AUS) $}~~ $~~ ._$354 $25L $399

_ Baltimore(E3\'II) 5~7~13~ $4_3_1 $_58_8 576J...._ 5590_ Chicago(ORO) $377 $437 ~_3____ 5777 $497 Las.Vegas_(LA_S_' $462

__ 5545

__ ...s546 $~6 5623 los Angeles(1"AJ9 $475 $515 $651 3797 $603

_ ~ern~his (M_EI'i1J 5300 $624

_$_53_2 $4_0_9

_ _ $4_3_5

_ $_655 $7.Q~ $6,2_'

_ _$.53'

_$489$596 $530 

### _~1L. $_~

__ • $479 ....!.423_~ .£4!....

__ $806 5787 $692 

### It is notable that fares were reported much lower when competition existed at Tyler PoulJds RegionalAirport. Enplanementswere at an all-time high inthe 1990'swhen ASA providedthe same basic service to DFW asAmerican Eagle. Many customers reported that airfareswere very attractive during that period. In 1998, average fares from Tyler to Dallas were $72, according to the 2000Wilbur Smith Associates reportto the Texas Regional Air ServiceTask Force. Afterthe Octob-er

2001 suspension of service byContinentalAirlines atTyler Pounds Regional Airport, unrestricted flights on American Eagle increased from $181 to $670. There is a continued publicperceptionof highairfare rateswhenflyingfromTyler. Fares have become more reasonable especially now that there are two air carriers and competition has returnedwith the resumption of service to Houston
.Intercontinentalvia United Express. Preservingexisting serviceisabsolutelycrucialand increasingcompetition even more by adding service to a new market may help bring fares down more. Stabilization of fares is neededto keepenplanementsatacceptable levels. Airfaresfluctuatedepending onthe current marketstatusand competition. Lossor reductionofanyofthe currentcarriersorservicewill be detrimental for Tyler. Without competition in our market we experience inflated air fares. Consequently commercial air service in our area declines. This is our rnain driver of the strategyofouraction plan. 

## B. Contributing Factors A travel agency survey, done bythe Wilbur Smith Associates regarding air service needsfor this area, indicated that 60 percent of air travel was for pleasure. Half of originswere from Dallas, 26 percentwerefrom Tyler and 20 percentwerefrom Shreveport. "Lowairfares"were the main reasonfor usingan airport,with "reliabilityofservice"beingthe nextimportantfactorin determiningfrom which cityto fly. The comparison of currentfares, shownabove, showedthat
8Tyler Pounds Regional is not experiencing disproportionately high fares at the moment; but

fares fluctuate from week to week. To ensure the success of the East Texas air service, Tyler Pounds Regional must have stable. airfares, additional carriers and more departure frequency to improve reliability. 

# c. Needs and Shortcomings A 21st Century economic development effort must foster an innovative and entrepreneurial culture. It must also have a solid understanding of its strengths, weaknesses and advantages. Last but not least, it must adopt an adaptable, strategic, and forward-looking approach to policy and economic development. Tyler, Texas, committed to securing its place in the emerging Innovation Economy, created an Industry Growth Initiative. Tyler has assessed its unique environment - its strengths, weaknesses, opportunities, and threats - analyzed existing data and conducted an industry trends analysis to understand the current market climate and project potential demand for economic and community development projects and initiatives. The objective was to pinpoint the industries that make the most sense to focus resources given Tyler's unique characteristics - and then to develop a series of recommended strategies and tactics to enable Tyler to grow into the emerging Innovation Economy. Tyler is a growing community of approximately 100,000 residents (Smith County has approximately 210,000 residents). It has tremendous prized assets and attributes. Tyler's $3.1 billion healthcare industry includes a health sciences center, several large hospital systems, and a new research innovation center. In addition to healthcare, Tyler is the education and retail center of East Texas and has a long. history of a strong professional community including lawyers and accountants. These competitive advantages alone - if properly nurtured - can lead a hub like Tyler to become a self-sustaining magnet, attracting additional knowledge workers who are seeking opportunities and a quality of life typically associated with high growth areas. As Tyler seeks to leverage its unique position, it must strongly consider a complex combination of human, social, physical, financial, technological, and organizational aspects. This means rethinking the value ofwhat might have been historical strategic assets. 

### Key Findings from the Industry Growth Initiative

" The largest overall operational impact in 2008 within Tyler, Texas, is over $3.2 billion provided by healthcare industry services.

" The healthcare industry provides the largest overall employment impact, over 25,000 full time equivalent (FTEs) jobs to the Tyler, Texas, economy. 

### Summary of Key Findings From Stakeholder Interviews To gather additional insight on Tyler, Texas, we interviewed almost 40 stakeholders either oneon-one orthrough small discussion groups. Key findings include:



### 9~ Tyler has numerous benefits -: a great quality of life, great family values and natural beauty.

~ Health care and education were cited frequently - almost ubiquitously-as huge strengths.

~ The lack ofvenues, amenities, and infrastructure were commonly cited as weaknesses - attributes that appeal to innovators, entrepreneurs and professionals - were commonly cited as aweakness.

~ A number of stakeholders expressed concern about the city's tax and incentive policies: o Some said that the low tax rate was a huge draw, a major benefit and should never be touched. o Others believe that the low tax rate impedes the city in offering incentives, providing a major hurdle in recruiting businesses.

~ Several said Tyler needs to be aggressive in selling itself and speaking with a collective voice.

~ Respondents took great pride in the airport but agreed there is a strong need to derive more economic benefits from it. Identification and prioritization of targeted economic opportunities for Tyler is critical to the creation of an efficient and focused economic development effort. The targeted opportunities for Tyler ultimately were selected based on a review of the targets from previous analyses a review of the area's assets ascertained through information gained during stakeholder interviews, focus/discussion groups and survey results; secondary research; and the assessment of the community. This information was then reviewed and compared against the needs of the potential targets
. 

# =:~ ...

~ 

# \ \

~-~ 

# ~. • The airport must have increased numbers of departures and more destinations from Tyler Pounds Regional Airport as key building blocks for the economic growth of the region. Furthermore many patrons in the region do not know the services provided by the airport. It was determined that the airport must sell itself for current and future air service in order for it to grow.



### 10In the Industry Growth Initiative two ofthe prime strategies are to improve infrastructure and

grow transportation capabilities to 21st century. The report states: Infrastructure Action Steps: Recommendations for Tyler Tyler can undertake the following strategic initiatives to further its infrastructure development: .1. Continue efforts to ensure balanced growth in all areas of the community - including extension of water and sewer utilities, construction of roads and development of water treatment plants. 2. Accommodate future growth through annexation; expand infrastructure as prioritized and outlined in Tyler 21. 3. Implement infrastructure improvements outlined in Tyler 21 while preserving Tyler's natural beauty including the urban forest and green corridors. 4. Implement south Broadway improvements recommended in Tyler 21's Traffic Congestion and Mitigation chapter. 5. Update the City's Master Street Plan. 6. Complete and implement projects identified in the 2010 Parks Master Plan. 7. Match public safety investment to community needs. 8. Improve efficiencies at Tyler Pounds Regional Airport. Tyler has a beautiful airport facility but needs to ensure that it's operating at maximum efficiency - fewer delayed flights, and expand service to additional destinations, lost baggage, etc. 21st Century Transportation Action Steps: Recommendations for Tyler

~ Form committees to grow Tyler Pounds Regional Airport: o The PPP, airport and local business leaders should form a roundtable committee focused on developing the airport.

~ Commission economic-impact studies: o The airport committee should then commission and compile an economic-impact. study that would cover the impact ofthe airport's various expansions.

~ Develop and implement a comprehensive communications/ PR plan to galvanize support for Airport expansion and rail service: o Use numerous tactics to gain community support and reach state and national audiences to showcase Tyler's efforts and press the case for funding. The airport regularly receives comments from customers asking for more flights from Tyler. Many need increased frequency between DFW or IAH and Tyler. At times, customers find it difficult or impossible to make their connections to flights or connections to get back to Tyler.



### 11 ~/
TYL£R POUNDS u ••'o••.••.•.• .....:mTIn summary this proposal for the Small Community Air Service Development Program will

address some ofthe strategies recommended inTyler's Industry Growth Initiative and the concerns of our customers.

• Perform necessary market analysis to target the areas and businesses in our region to market the airport. Determine leakage to Dallas Love Field and DFW airports. With this data, the airport should develop a strong marketing plan to promote existing services in order to grow the need for more departure frequency.

• As stated in Tyler's Industry Growth Initiative, we should sell the airport through a carefully planned and aggressive marketing plan. Utilize facts from the leakage study and surveys of potential passengers. Our research validates that our potential customers have a perception that flying from Tyler Pounds Regional Airport is more expensive. We find that this is not always true and that air fares directly from TYR are competitive to a number of markets. Increased public outreach and education will only increase demand for our commercial air carriers. Our strategy is that increased demand will maintain and possibly enhance competitive air fares. Furthermore the airlines serving TYR should have higher load factors and a strong base of support. This can increase frequency thus improving the air service in Tyler.

• Expand the current airline incentive program for incumbent and/or new airlines to initiate more frequent flights to Houston or Dallas. Presently Tyler has an ordinance in place for incentives. The Small Community Air Service Development Program can greatly expand the incentive program for this specific need by adding marketing aspects to those locally funded incentives already committed bythe City ofTyler.

• Expand the incentive program for incumbent and/or new airlines to initiate new flights to a new destination such as Memphis, Tennessee or Atlanta, Georgia. Presently Tyler has an ordinance in place for incentives. The Small Community Air Service Development Program can greatly expand the incentive program for this specific need by adding funding to those local funds already committed by the City ofTyler. 

## III. Air Service Development Action Plan A. Air Service Action Plan Mission and Objectives As stated above, our research indicates that our potential customers have a perception that air fares from Tyler Pounds Regional Airport are more expensive. A new marketing camp~ign will be launched to educate the public of the conveniences and value of Flying Tyler. Tyler's primary service area covers atwenty county region. None ofthe counties west, south and north of Smith County have commercial air service. People within those counties must drive very long distances to reach a major hub airport. These counties are in critical need of reliable air service due to the historical growth. The program must include media outlets in this twenty county area to draw more customers from outside the immediate Smith County, Texas area. We find that people in some of these areas have very little knowledge about Tyler Pounds Regional Airport. Additionally we will explore user friendly applications to calculate travel savings by using Tyler first. The airport must redesign and upgrade the airport's incentive program to address aircraft upgrades, adding new destinations and increased frequency to current destinations. This will


### 12be funded by the airport. Marketing components of the incentives will be funded through the

SCASDP. The addition of a new carrier will create competition, which will help keep airfares at a reasonable rate. As a result, the introduction of new service to a new destination from Tyler would result in extremely high economic response, especially if service were offered with competitive fare levels. Furthermore, this activity will generate more revenues for airport businesses and result in improved revenue streams for the airport to reach economic selfsufficiency. The airport and City of Tyler will develop a new customer appreciation program to reward frequent flyers of the Tyler Airport. Parking incentives will be offered for those customers achieving a set level of trips from Tyler. Again this will be an "In-Kind" contribution from the airport in support ofthe SCASDP. The City of Tyler and Tyler Transit will assess offering new transit routes for bus services to the airport from downtown Tyler. A program can be developed to institute low fares to the airport with convenient drop-off points to the departure area at the airport terminal. Designated and reserved parking will be provided for Tyler Transit and for rural public transit providers. Fortunately, Tyler Pounds Regional Airport completed construction of a new terminal facility in August 2002 which is more than capable of handling increased air service. About 40% of the project was funded by FAA Airport Improvement Program grants. This project was initiated due to forecasts contained in the airport's Master Plan, support of the public, and from the FAA. Results of the forecast indicated continual growth in the East Texas region requiring improved airport facilities. 

### Objectives

~ Perform a leakage study and customer surveys to update target customers in the expanded twenty county region. Determine strengths, weaknesses, opportunities and threats to improved commercial air services.

~ We must educate the public of the competitive fares at Tyler and the advantages of using our airport. There is a misconception that TYR has high air fares. Address target audiences, growth in ridership and public education through an expanded long term advertising campaign.

~ Add more flights and strengthen air services through incentives and 'customer appreciation opportunities. 

## B. Programs ofthe Plan and Organization Programs of the Plan

~ Implement a Marketing Analysis and Leakage Study for a new 

### Fly Tylercampaign. Procure a consultant to conduct a Market Leakage Study

.

.~ Establish a regional public awareness program and marketing campaign with the emphasis to educate citizens about competitive fares from the air carriers flying from Tyler. The message must be to Fly Tyler First.

~ Negotiate with incumbent or new air carriers to increase frequency andlor a new market.

~ Adopt updated incentives to air carriers to offset initiation of new or additional services.


### 13}> Develop an airline and economic impact information package. 

# c. Plan Implementation 1. Market Analysis and Leakage Study }> With funds from this grant, Tyler will procure a marketing consultant and assemble a team comprised of business travelers of the region. Planning will emerge from this team to finalize a vision for an advertising program. The ideal advertising target areas will be determined bythe consultant and team. The marketing consultant will also report on the Airport's ridership with a focus on factors that lead to ridership losses to other airports. The consultant and team will make recommendations on how to build ridership and how to curtail losses of passengers to other airports. }> Costs for this portion of ihe Action Plan are estimated at $30,000. 2. Marketing Plan With funds from this grant, Tyler will implement the following advertising program: }> Develop a new marketing plan to promote existing routes. A strong message must be established showcasing the competitive air fares from Tyler and show the benefits from flying Tyler rather than driving long distances to the hub airports.
• Television production will begin after a refined vision has been determined and approved by the airport and private partnership. High quality digital production will be utilized for a state-of-the-art ad appearance.
• Local television stations have been contacted for commitments for "in-kind" advertisement agreements and stations will be selected based on broadcast areas and viewer numbers.
• Advertising will be broadcasted over an eighteen-month period.
• Radio production and advertising will be held simultaneously with the television campaign. The message will follow the vision set bythe marketing team.
• Magazine and newspaper advertisements will be periodically launched to keep travelers aware of new airport services and events. }> A Marketing Team will provide advice and coordinate this project. The Airport will administer funding for the program. }> Costs for this portion ofthe Action Plan are estimated to be $150,000. }> Available in-kind contributions are estimated to be $210,000 from the private sector. 3. Region-Wide Public Awareness Campaign }> Our goal is to expose more citizens with the information to FlyTyler First. Tyler's airport has taken more aggressive steps in publicizing airport events and service opportunities through frequent news releases. A new web page has been developed and refined to provide customers with frequently requested information and exposure of all the businesses atthe airport. Social Media outlets are used to sell and market the airport. }> Members of the airport travel to other counties within our service area giving presentations to the local civic groups. Conference facilities at the airport are made
14available for CIVIC groups, colleges and churches to hold special meetings and presentations. Tours are frequently held to educate our young travelers, as well as their teachers, about the conveniences ofTyler Pounds Regional Airport.

~ The Airport hosts "Chamber Days at the Airport". Members from neighboring Economic Development Councils, Chambers of Commerce and Tourism & Convention groups are invited to showcase their area in the airport. This is a win-win program allowing the airport to inform and show people from other areas the benefits of local air service while they also gain more exposure for their respective areas. These programs have seen very positive results and will have even larger impacts to promote regional air service from Tyler, Texas.

~ An organizing committee from many of the private partnerships will administer this project. Funding for the program will be administered by the Airport

~ Costs for Jhis portion of the Action Plan are to be paid by the airport, Tyler Area Chamber of Commerce and Tyler Economic Development Corporation. Chamber Days are sponsored by Texas Oncor Electric Delivery, Jet Center of Tyler and RS&H Engineers.

~ Costs for this portion of the Action Plan are estimated to be $4,500 paid by the private sector. 4. Expand Airline Service

~ Adopt a new Airline Incentive Plan: o New service to a new destination: • New Air Carrier
• Waive terminal lease fees for one year • Waive landing fees for one year • Support the service with $25,000 in marketing support • Existing Air Carrier
• Waive Landing Fees for aircraft servicing the new destination for two years • Support the service with $25,000 in marketing support o Adding daily weekday flights to an existing destination
• New Air Carrier
• .Waive landing fees for the additional flights for 18 months
• Support the service with $20,000 in marketing support • Existing Air Carrier
• Waive landing fees for the additional flights for 18 months
• Support the service with $20,000 in marketing support

~ Costs for this portion ofthe Action Plan are estimated to be $70,000.

~ Available in-kind contributions are estimated to be $146,190 from the airport. 5. Airline Information Package

~ An airline information package will be developed to provide regional demographics, economic statistics, airline activity, and industry air travel requirements giving the airline(s) atrue picture of what is happening within our region. While it's understood that the airlines track the competitors in potential markets, this information packet will be used as a tool to market Tyler Pounds Regional Airport specifically to potential new


### 15airlines for our region. We also plan to incorporate much of the content in the airport's web page to allow airlines access to the information at any time. The information package will include the following:
• Comparative and Historic Airline Activity in Tyler
• Enplanement I Deplanement data
• Tyler's Current Airline Activity data
• Airline Incentive Program packet
• Economic Trends
• Population of Smith and Surrounding Counties
• Regional Industry Profiles •. Map of region

~ Utilization of the airline information package will expose more of the regional demographics and economic statistics. Additionally, critical airline activity statistics, along with industry air travel requirements, will be updated and provided in the information packet.

~ Regional travel agency conventions for the local air carriers to network services and discuss future needs.

~ Available in-kind contributions are estimated to be $2,500 from the airport. 

## D. Composition of Public/Private Partnership The City ofTyler and Tyler Pounds Regional Airport will partner with the Tyler Area Chamber of Commerce to implement this program. The City ofTyler will serve as the public entity to receive reimbursement from the grant. Airport Manager Davis Dickson will be responsible for accepting the reimbursements from the program. The Chamber's Aviation Committee will assist in developing and implementing the marketing strategies and evaluating the effectiveness of the program. Annually, the Aviation Committee charts aviation-related activities for accomplishment and monitors the status of these quarterly. The elements ofthis program will be added to the Committee's annual work program.' The Aviation Committee was organized more than 25 years ago, and has supported Tyler Pounds Regional Airport and aeronautic activities and businesses since its inception. 

## E. Differences from Previous Grant Tyler was awarded a Small Community Air Service Development Grant in 2004. The objectives were much different than those being proposed now. The immediate result of the 2004 program was to acquire new service to Austin, Texas. Air fares were high and the focus was to reduce fares.



### 16Objectives in 2004



## » Negotiate for a new air carrier(s) to serve the Austi"n,Texas Market. 

## » Part ofthe grant funds were to be used to defray startup costs for the airline providing service to Austin. 

## » Educate the public on the ease of-useofTyler Pounds Regional Airport and services provided. 

## » Market the airport to increase the usage ofthe current and proposed new services. We feel that the addition and continuing services of Continental Express (now United Express) is partly due to results ofthe 2004 grant. However there is a need to strengthen this service in order to keep it in Tyler. We must educate the public of competitive air fares in Tyler. Our prime objective is to change the public's perception of high air fares in Tyler and add flights to improve reliability. 

## IV. Action Plan Budget A. Funding Requirements/Assurances

• Adoption of a Resolution to use $25,000 of local general fund and/or hotel/motel tax dollars solely for community participation by the Tyler City Council once a grant is awarded.
• Airport funds are audited annually according to GAAP standards and will be available upon request.

DESCRIPTION Marketing Consultant Air carrier incentives Comprehensive Marketing Expenses Total Expenses Local Share: City ofTyler General Revenue and/or Hotel/Motel Taxes Share ' Federal Share Total Revenue 

## B. "In-Kind" Contributions AMOUNT $ 30,000 $ 70,000 $150,000 $250,000 $ 25,000 $225,000 $250,000

Tyler Pounds Regional Airport will hire an outside consulting firm to develop a marketing program to increase airport usage by local travelers, including business and pleasure, to attract tourists, and to educate the public on Tyler's user-friendly airport, available flights and the cost of driving versus flying. At this time, a dollar value cannot be an exact amount due to the advertising program and schedule have not being finalized.



### 17

### The following is a list ofthe local mediawho made commitments supporting this programwith

"In-Kind" Contributions, in some cases matching amounts spent on advertising is dollar for dollar.

. ~ Radio o KCKLRadio

.~ Television oKLTV-Ch7 o CBS-Ch19 IN-KIND ESTIMATED BUDGET ~/

~ r.'g~~f~,~~~

DESCRIPTION 

### Airport Incentives PrivateSectorContributions Marketingand Media Total 

## V. ACCOUNTABLIITY A. Program Monitoring AMOUNT 

### $148,690 $ 4,500 $210,000 $363,190

TheTylerArea ChamberofCommerceAviation Committeewill addthe programelementsto its annualwork program. Progresswill be monitoredquarterly. Quarterlyreportswill besubmitted tothe DepartmentofTransportation. Critical milestoneswill include:

• Structure and prepare all legal documents for the incentive package available for increasedfrequencyand/ornewairservice • Initiate notification to air carriers about the incentive packages available for increased frequency and/ornewservice,withinthree monthsofgrantacceptance. • Issuance of a Request for Proposal (RFP) from Advertising/Marketing Firms to determine market leakageanddevelop and implementa F/y Ty/er

### campaignwithinthree monthsofgrantacceptance. Hirefirmwithinthree monthsof RFP 

### issuance. • Commence marketing campaign within two months upon completion of Advertising/Marketing Firmcampaign plan. These critical milestones will be tracked according to their completion within the proposedtimeline. Additionally, marketing campaignswill be monitoredfor success by using monthly enplanementldeplanement reports, announcements of new air service, and airport tenant activity reports. These reports will be distributed to the Tyler Area Chamber of CommerceAviation Committee, Texas DepartmentofTransportation and the U.S. Department ofTransportation.

18

## B. Adjustment Plan

Progress will be analyzed and reported as stated. If goals meet or exceed the criteria for increased ridership and service, the Texas Department of Transportation and the U.S. Department of Transportation will be notified that funding can be discontinued and Tyler will continue this effort independently. 

### Ifthese criteria are not within the limits established by the monitoring committee then additional proposals with status reports will be presented to the Texas Department of Transportation and U.S. Department ofTransportation for negotiation offuture temporary funding requests. 

## VI. Conclusion The Small Community Air Service Development Program will be a tremendous asset for Tyler and the East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years in the areas of medical research, medical care, higher education and industrial expansion. Air service enhancements, as a result of this program, will greatly increase the prospect for our region to attract business and economic development opportunities that were previously lost due to unreliable or limited air service at Tyler Pounds Regional Airport. In response to a widespread desire from the public to improve airport facilities, the City of Tyler constructed a $17 million new terminal building complex at Tyler Pounds Regional Airport. The previous terminal facility was 55 years old and was challenged to meet the goals of the region. However, even with the new terminal, the goals will not be met without an aggressive outreach program to enhance the area's air service. Funding for the terminal project was achieved through a partnership between the City of Tyler and the Federal Aviation Administration. The FAA committed over $6.2 million while the city contributed over $11 million for this critical project. Tyler's airport must grow to support Tyler's $3.1 billion healthcare industry, health sciences center, large hospital systems, and a new research innovation center. The Universities in Tyler and growing oil production industry relies on reliable and efficient air travel. It is obvious that Tyler Pounds Regional Airport must educate the customers to use its airport and lure more air service to meet the demand. Tyler's strategic plan, including the new terminal, in unison with this proposed marketing plan and new incentive programs will stimulate the airport's economic self-sufficiency in the new terminal facility. Extremely positive impacts to the economy of the East Texas region are forecasted, and East Texas travelers will have improved opportunities for travel around the world. The Small Community Air Service Development Program is a great opportunity for Tyler, Texas to meet these needs.



### 19APPLICATION UNDER SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM DOCKET DOT-OST-2013-0120
SUMMARY INFORMATION
All applicants must submit this Summary Information schedule, as the application coversheet, a completed standard form SF424 and the full application proposal on www.grants.gov. For your preparation convenience, this Summary Information schedule is located at 

### http://www .dot. gOY

### /policy/ayiation- po!icy/small-communi ty-rural-air-seryice/SCAS DP A. PROVIDE THELEGALSPONSORANDITSDUNANDBRADSTREET(D&B) DATAUNIVERSAL NUMBERINGSYSTEM(DUNS) NUMBER,INCLUDING+4, EMPLOYEEIDENTIFICATIONNUMBER (EIN) ORTAXID. 

### Legal Sponsor Name: DUNS Number: EIN/Tax ID: City ofTyler

- Tyler Pounds Regional Airport 137951732 75-6000697 -9
B. LIST THENAME OFTHECOMMUNITYORCONSORTIUMOFCOM~HJNITI"S APPLYING: 1. CITY OFTYLER 

### 2.

_ 

### 3.



# ----------------------- 4. C. PROVIDE THEFULLAIRPORT NAMEAND3-LETTER lATA AIRPORT CODE FORTHE APPLICANT(S) AIRPORT(S) (ONLY PROVIDECODESFORTHEAIRPORT(S) THATAREACTUALLY SEEKINGSERVICE). 1.Tyler Pounds Regional Airport

- TYR 2. 

## 3. 4.

D. LIST THE2-DIGIT CONGRESSIONALDISTRICTCODEAPPLICABLETOTHESPONSORING ORGANIZATION, ANDIFACONSORTIUM, TOEACHPARTICIPATING COMMUNITY. 

### 1. 

## 3. 01



### 12. 4.

### E. ApPLICANTINFORMATION:(CHECKALLTHATApPLY) 

# Q] Not a Consortium 

## 0 Interstate Consortium 

# o Intrastate Consortium 

# o Community now receives subsidized Essential Air Service 

# [J] Community (or Consortium member) previously received a Small Community Air Service Development Program Grant Ifprevious recipient: Year ofgrant(s): 2004 F. PUBLICIPRIVATE

PARTNERSHIPS:(LISTORGANIZATION NAMES) PUBLIC 1. City ofTyler 2. Tyler Cbamber ofCommerce 3. Tyler Economic Development Corp. 

### 4. 

## 5. PRIVATE 1. 

### 2. 3. 4. 5.
G. PROJECTPROPOSAL:(CHECKALLTHAT APPLY) 

### --I Marketing 

## 0 Upgrade Aircraft 

### --I New Route 

## 0 Travel Bank 

## 0 Service Restoration 

## 0 Subsidy 

## 0 Surface Transportation 

## 0 Regional Service 

## 0 Revenue Guarantee 

### --I Launch New Carrier 

## 0 Start-~p Cost Offset 

## 0 First Service 

### --I Study 

## 0 Secure Additional Service 

## 0 Other (explain below)



### --I Published Instrument Approach 

# o Other (specify) --I Localizer Increase number offlights provided by existing carriers and dispel perception ofunreasonable air fares through public education. H. EXISTING

LANDING

AIDSATLOCALAIRPORT: 

### --I FulllLS 

### --I OuterlMiddle Marker
I. PROJECTCOST: Do NOTENTER TEXTINSHADED

AREA LINE DESCRIPTION 1 2 Federal amount requested State cash financial contribution SUBTOTAL TOTALAMOUNT $225,000

2

### Local cashfinancial contribution

3a Airport cash funds 0 3b Non-airport cash funds $25,000 3 Total local cash funds (3a 

### + 3b) 

### $25,000 4 TOTAL CASH FUNDING (1+2+3) $250,000 In-Kind contribution Sa Airport In-Kind contribution" $148,690.00 5b Other In-Kind contribution** $214,500.00 5 TOTAL IN-KIND CONTRIBUTION $363,190 (Sa

### + 5b) 

### 6 TOTAL PROJECT COST (4+5) $613,190


### J. IN-KIND CONTRIBUTIONS** For funds inlines 5a (Airport In-Kind contribution) and 5b (Other In-Kind contribution), please describe the source(s) offund(s) and the value ($) ofeach. Sa: Airport In-Kind NEW SERVICE Description Rate Unils Otv Total Landing Fees $ 0.65 42500 520 $ 14,365 rental $ 3,750 I 12 $ 45,000 Landing Fees (Existing $ 0.65 42,500 1040 $ 28,730


### EXISTING DESTINATIONS Landing Fees $ 0.65 42500 1560 $ 43,095 Parking Incentive $ 5.00 750 4 $ 15,000 Chamber Dav $ 2500 

### Total Airport Contribution $ 148,690



### 3

### Yes (explain)

5b: Other In-Kind Matching Total Marketin!! IMedia Rate KLTV $ 90,000 1 $ 90,000 KXTX $ 90,000 1 $ 90,000 Radio $ 20,000 1 $ 20000 Newspaper $ 20,000 0.5 $ 10,000 Total $ 220,000 $ 210,000 

### Private sponsorship from Chamber Day $ 4,500

- - - - . - - TOTAL Airport $ 148690 Other $ 214,500 

### Grand Total $ 363,190 K. Is THIS ApPLICATION SUBJECT To REVIEW 

### By STATE UNDER EXECUTIVE ORDER 

### 12372 PROCESS? 

# [I] a. This application was made available tothe state under the Executive Order 12372

Process forreview on (date) Concurrent

- July 26, 2013 

# o b. Program is subject toE.O. 12372, buthas notbeen selected by the state forreview. 

# o c. Program is not'covered byE.O. 12372.
L. Is THE ApPLICANT DELINQUENT ON ANY FEDERAL DEBT? 

### (IF "YES", PROVIDE EXPLANATION) 

# ITlNO 0

4CAPITOL OFACE

P.O.Box 12068 AUSTIN. TEXAS 78711.2068 (512) 463-0101 (512) 475.3751 FAX DIAl 71 ) FORRELAY CAlLS DIS1lUCT OFFICE

- TYLER 3304 S. BROADWAYAVE; Sre 103 TYLER, TEXAS75701 (903) 596-9122 (903) 596-9189 FAX 

### KEVIN 

## P. ELTIFE STATE SENATOR



### July 19,2013 DISTRICT OFFICE

- LoNOVIEW GREGO COUNrY COUImiOUSE, STE 301

10IE. METHVIN LoNGVIEW, TEXAS 75601 (903) 753.8137 (903) 753-8568 FAX
DISTRICT OmcE.. - TEXARKANA 5411 PlAZA DR.•STED TEXARKANA, TEXAS 75503 (903) 223.7931 (903) 223.7963 FAX



### Mr. Davis Dickson, Airport Manager Tyler Pounds Regional Airport City ofTyler 700 Skyway Blvd.; Suite 201 Tyler, Texas 75704 RE: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 United States Department ofTransportation Washington, DC Dear Mr. Dickson: Thank you for letting me know ofthegrant application submitted by Tyier Pounds' Regional Airport to the United States Department of Transportation. As a frequent user of Tyler Pounds Regional Airport, I am appreciative of the great service provided but also mindful ofthe need for improvements and expansion. IfI can provide additional information, please let me know. Thank you again for letting me know ofyour efforts.

evin P. Eltife State Senator KPE/cv

CoMMmEES: CHAIR. ADMINISTRATION. Ecor..UMIC DeVELOPMENT. BUSINESS& COMMERCE. FINANCE. NATURALRESOURCESTE XA5 COM P T RaLL E R 

## of PUB Lie Ace a U NT5



### July 18,2013

Mr. Anthony Foxx Secretary U.S. Department ofTransportation 1200 New Jersey Ave., SE Washington, D.C. 20590 SUS A N COM B S

RE: Small Community Air Service Development Program; Docket DOT-OST-2013-0120, CFDA Number 20.930, forTyler Pounds Regional Airport (TYR) Dear Secretary Foxx: Iam pleased to offer my support toTyler Pounds Regional Airport's application foragrant from the U.S. Department ofTransportation's Small Community Air Service Development Pilot Program. The Tyler metropolitan area is arapidly growing hub foreconomic development inNortheast Texas. The community has become amagnet forhigher education, research and development and medical services. The improvements inair service that would result from this grant would help accelerate economic growth throughout the region and attract additional high-wage employers. Over the years, Tyler has demonstrated a strong local commitment toimproving Tyler Pounds Regional Airport's facilities. The community has leveraged local, state and federal funds to construct anew passenger terminal and numerous runway and safety improvements. A grant from the Small Community Air Service Development Pilot Program will help the city promote this world.class regional airport facility and assure that itisutilized to itsmaximum capacity to benefit thepeople ofNortheast Texas. Ihope that Tyler Pounds Regional Airport's application will begiven utmost consideration for this grant. The improved air service the program would facilitate will enhance mobility forthe community's residents and increase economic growth and opportunity throughout theNortheast Texas region. Sincerely, 

# M~

. Susan Combs

H'IJW WINOOW~T••• TC 1'1( os ..PO Box 13526 • AUSTIN, Tx 78711"3528 •.5l2.463-4444 • TOLL FREE l.eOO.S31 •.~441 • F" .••• l':' 512-463'496:

# SCBS19

[MeiE 

# C!W cezi

July 17,2013 The Honorable Anthony Foxx Secretary US Department ofTransportation 1200New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Mr. Foxx, KYTX CBS 19and our affiliate stations strongly supports the efforts ofthe City ofTyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department of Transportation's Small Community Air Service Development Program grant forair service enhancements atTyler Pounds Regional Airport. An award ofthis grant will be atremendous asset forTyler andthe entire East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years inthe areas ofmedical research, medical care, higher education and industrial expansion. Air service enhancements, as aresult ofthis program, will greatly increase the prospect for ourregion to attract business and economic development opportunities. Ihave personally had the opportunity to work closely with Davis Dickson and the staff ofTyler Pounds Regional Airport and have found their desire to serve the citizens ofEast Texas to be enthusiastic and passionate. Their planning and forward thinking represents the very best in regional airport management. Isincerely believe an investment intheir efforts will provide a positive impact tothe citizens and business community inourregion.

lint Y Us Account ecutive KYTX-CBS 19IKCEB-MeTVI MYTX-The CWi OYTX-COZI TV 2211 ESE Loop 323 Tyler. TX 75701 p: 903-581-2211 f:903-581-5769 c:903-596-7470 cyeatts@cbsI9.tv www.cbsl9 tv
-LOCALIntemel AdvertisingMadeAffordable 

# I! l~ 

# aD cezl ~.Dear Davis:

Best of luck in the application review process. Please let us know how else we can help. Davis Dickson, Airport Manager Tyler Pounds Regional Airport 700 Skyway Blvd., Suite 201 Tyler, TX75704 July 10. 2013

The Tyler Area Chamber of Commerce and Tyler Economic Development Council strongly endorse your application for aSmall Community Air Service Development grant to be used for the purpose of marketing the Tyler Pounds Regional Airport as a travel option for Tyler and EastTexas business and .Ieisureflyers. The Tyler Airport is aconvenient option for travelers in this region and provides efficient connections to two International hubs - DFW and Houston Intercontinental. Business flyers save hours on the road by flying out of Tyler verses driving two hours to DFW or three and one-half hours to Houston. We know previous "Fly Tyler" campaigns were very successful and increased boardings in Tyler by 15%. We think another more aggressive promotional effort will generate even stronger results.

cc: Mary Elizabeth Jackson, Tyler Area Chamber of Commerce. Board Chairman Tom Ellis, Tyler Economic Development Council - Board Chairman Dennis McAfee, Tyler Area Chamber of Commerce. Aviation Committee Chairman Charles Hill, Tyler Area Chamber of Commerce -Area Dev. Council Chairman Henry Bell, Tyler Area Chamber of Commerce' Chief Operating Officer Sincerely, 

# 7~~~;' Thomas G. Mullins, CEcD President/CEO

# THE C.T. BRANNON CORPORATION AQUATIC CONSULTANTS 

## I CIVIL ENGINEERS 

## I AIRPORT CONSULTANTS



### July 17, 2013 The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx,
The CT Brannon Corporation strongly supports the efforts of the City of Tyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department of Transportation's Small Community Air Service Development Program grant for air service enhancements atTyler Pounds Regional Airport. An award of this grant will be a tremendous asset for Tyler and the entire East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years in the areas of medical research, medical care, higher education and industrial expansion. Air service enhancements, as a result ofthis program, will greatly increase the prospect for our region to attract business and economic development opportunities.
.

Robert A. Breedlove, PE Principal The CT Brannon Corporation

1321 South Broadway P.O. Box7487 Tyler.TX 75711 Phone (903)597-2122 Fax (903)597-3346 WWW.BRANNONCORP.COM Texas Registered Engineering Firm Texas Registration #F-242 Registered In;AL, AR, CO, Fl, GA, LA, MO, MS, NE, NM, NV, OK, TN, VA

## THE UNIVERSITY OF TEXAS ATTYLER ~'.l(MI \JNIVERStTY BOi."LEVARD • TYLER. TX 7;'171)9• (90)) ;'166-7119 • FAX: (90.') 566-1'068

OffiCE Of THE I"RESIDFNT


## July 19,2013 

# u.s. Department ofTransportation Washington, D.C. RE: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Asthe President ofThe University ofTexas ofTyler (UT Tyler), Istrongly support the Tyler Pounds Regional Airport grantproposal through the Small Community Air Service Development Pilot Program. This grant would be atremendous asset forthe East Texas region as we deal with growth. Weare experiencing growth in the areas ofmedical research, retail, medical care, transportation, goods distribution, energy and higher education sectors. Itwould further allow usto increase economic development opportunities and attract more businesses tothe region. The administration ofUT Tyler favorably supports the improvement ofair service inTyler andthe surrounding East Texas area currently served bythe Tyler Pounds Regional Airport. Your consideration ofthis proposal forfunding ismuch appreciated. Sincerely, 

# 7(~m7 Rodney H. Mabry, Ph.D. President Dr. Ben R. Fisch Professor ofEconomics and Finance

THf.uNIVf:RSITY 01 TJiXAS ,\T TYLER ISAN EQUAL OPl'OJmlNITY I:MPLOyr;R

# Adams

ENGINEERING

July 16, 2013

The Honorable Anthony Foxx, Secretary United States Department of Transportation 1200 New Jersey Ave, SE Washington, DC20S90
Re:Small Community Air Service Development Program

. Docket DOT-OST

-0213-0120 CFDANumber 20.930 Dear Mr. Secretary: Asfrequent users of Tyler Pounds Regional Airport, our engineering firm is highly dependent upon its use and facilities. Although Tyler's relatively small number of flights are at near capacity, many people in our community are still unaware of the convenience and ease of flying from asmaller regional airport to a hub airport such as DFW or Houston Intercontinental. Tyler's 2012 Trade Area demographics are estimated to be more than 600,000 in population. With Texas now being one of the fastest growing states in the nation, we are seeing immediate and future needs for Tyler's airport growth and airline service. Our businesses, schools, medical facilities and traveling public, both current and future, are highly dependent upon the continuation and enhancement of reliable, convenient and affordable airport services.
. We askfor your sincere consideration be given to Tyler's Small Community Air Service Development Program Grant Application. Yours truly, 

# CCJC.
Joe T.Jones, CPA Controller and Vice President

Woodgate IVOffice Park 1101ESE Loop 323. Suite 101 .•Tyler, Texas 75701 903.324.8400 •FAX

903.324.8450
. > - lvww.nda',LS-CIlgineerillg.co1ll 

## AJul09 1303:47p D. M. Edwards 903-592-3722 p.2



# MR. D. M. EDWARDS. INVESTMENTS

3600 JILL CIRCLE TYLER1 

# TEXAS 75701 OFFICE: 

### 903-592-3724 

## FAX: 903-592-3723 RESIDENCE: 

### 903-592-3722

NATIONWIDE Tau-FREE: 

### 1-866-937-1234 LOCA TIONS IN TYLER, HOUSTON, ODESSA, AND SHREVEPORT, 

### LA 

## July9,2013 Re: Small Community AirSeIViceDevelopment Program Docket DOT-OST-20 13-0120 CFDA Nwnber 20.930 Mr.Anthony Foxx, Secretary United States Department ofTransportation 1200NewJersey Avenue, SE Washington, DC 20590 DearSir: TylerPounds Regional Airport andsupporters througb.outTylerandSmithCounty are aggressively pursuing agrantthroughthe Small Community AirServiceDevelopment Pilot Program being offered bythe U.S. Department ofTransportation. Anawardofthis grant~i1lbe atremendous asset forTyler andtheentireEastTexas region. Tyler, SmithCounty and surrounding counties havecrucial goals forcontinued development overthenext fiveyears in theareas ofmedical research, medical care,highereducation andindustrial expansion. Air service enhancements, as aresultofthisprogram, willgreatly increase theprospect forour region toattractbusiness andeconomic development opportunities. Inresponse toawidespread desire fromthepublic toimprove airportfacilities, the City ofTyler andthe FAA completed anaggressiveprojectto construct a$17millionnew airport terminal complex atTyler Pounds Regional Airport. Thegoals ofthisproject aretoincrease andimprove air service forEastTexas. However, evenwiththenew tenninal, thegoals maynotmeettheir fullpotential without acontinuing outreach program to enhance the area's airservice. The Small Community Air Service Development Programisawonderful opportunity fortheCity ofTyler

. tohelpmeet these needs.
. Iwrite youto endorse this grant application andrequest yourfullsupport.

.M. Edwards, Chairman &

### CEO Edwards Investments DMElss

## THE UNIVERSITY OFTEXAS ATTYLER 3900 UNIVERSITY BOULEVARD. TYLER, TX 75799 • (903) 566-7360 • FAX: (903) 566-7211 www ully1cr cduJcbl • www uttyler edu!techno!(ury

COLLEGE OF BUSINESS AND TECHNOLOGY DepartTnent of Human Resource Development and Technology July 17, 2013 The Honorable Anthony Foxx Secretary US Department of Transportation 1200 New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx, I strongly support the efforts of the City of Tyler and Tyler Pounds Regionai Airport to obtain funding through the U.S. Department of Transportation's Smali Community Air Service Development Program grant for air service enhancements at Tyler Pounds Regional Airport. An award of this grant will be a tremendous asset for Tyler and the entire East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years in the areas of medical research, medical care, higher education and industrial expansion. Air service enhancements, as a resuit of this program, will greatiy increase the prospect for our region to attract business and economic development opportunities. As a faculty member of The University of Texas at Tyler, I have seen firsthand how the university enroliment has doubled over the last 10 years. In addition, the university is establishing a School of Pharmacy that wili attract a lot of new students to the new area. Because of this growth, an adequate airport needs to support the expanding community development to continue to attract more people to the area and encourage this growth for Texas. Funding for the airport would be put to good use and is vitai to this area's continued expansion. Sincereiy,

Mark R. Milier, Ph.D., CSTM, CSMS, CSEG, CLSSBB Coordinator of Industrial Technology & Industrial Management The University of Texas at Tyler mmiller@uttyler.edu

199~ THE UXI\'£RSlTY OF TEXAS AT TYLER 1SAN EQUAL OPPORTU:-lITY EMPLOYER 

# @AT'MAE

The A~wdoltlQnofTechnology. M.anagement,and Applied Engin~rin9

2002~ 

# .

.....,.. 

# ~~press@ {IEMPLOYMENT PROFESSIONALS



### July 12, 2013
Mr. Anthony Foxx USDepartment of Transportation 1200 New Jersey Ave, SE Washington DC 20590 Respecting People. Impacting Business."

5609 Donnybrook Ave. Tyler, TX 75703 (903) 592-9999 FAX(903) 592-9898



### RE: Support of grant application for the Small Community Air Service Development Program Dear Mr. Foxx, This letter isto inform you of my support ofthe application for the Small Community Air Service Development Program grant needed for the Tyler Pounds Airport in Tyler, TX, An award of this grant will be atremendous asset for Tyler and the entire East Texas area, Smith County and the surrounding counties have expansion goals for continued development over the next five years, Air Service development, as a result of this program, will greatly increase the prospect for our region to attract business and economic development opportunities in our community, Thank you for your time, We hope you take our support into consideration, Respectfully,

Rocky Gill Owner

www.expresstyler.com

### July 17, 2013

The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx, 

## ,

Jet Center ofTyler supports the efforts ofthe City ofTyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department ofTransportation's Small Community Air Service Development Program grant for air service enhancements at our airport, Tyler Pounds Regional Airport. The grant will be atremendous asset forTyler and the entire East Texas region. Tyler, Smith County and surrounding counties have set goals for continued development over the next five years inthe areas of medical research, medical care, higher education and industry. The enhancement of air service will be a positive impact to our local economy and will greatly increase the prospect for our region to attract new business to our area. Respectfully,

Randa Conner General Manager Jet Center ofTyler

209Airport Drive

- Tyler, Texas 75704

- 903-526-6000

- F903-526-6060

www.ietcenteroftvler.com

# KCKL 95.9FM Lake Countl'V Radio, LP KCKL96.9 FM KLVQ 1410 AM and KLVQ 94.6 FM

July 22nd, 2013 Davis Dickson Airport Manager Tyler Pounds Regional Airport 700 Skyway Blvd. #201 Tyler, TX 75704 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120

. CFDA Number 20.930

Dear Davis,

Lake Country Radio LLP supports the airport's endeavor to improve air service in our community by using the Small Community Air Service Development Grant and is offering matching in kind advertising. We appreciate your efforts to improve air service to our East Texas community and will do what we can to support those efforts. We certainly hope that you are successful in receiving the grant and look forward to working with you inthe near future. Please do not hesitate to contact me ifyou have.any questions or I can be of any additional assistance. Sincerely,
David Gates President, Lake Country Radio, LLP. 11125 Hwy31 W Malakoff, TX 75148

PO Box 489, 11125 Hwy. 31 East. Malakoff, Texas 75148 Ph: 903.489.1238 F: 903.489.2671

# (l)KLTVe
KLTV-TV 105 West Ferguson Tyler, TX 75702 Ph: (903)597-5588 Fax: (903) 510-7847 www.kltv.com
July 22,2013

Davis Dickson Airport Manager Tyler Pounds Regional Airport 700 Skyway Blvd. #201 Tyler, TX 75704 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Dear Mr. Dickson, KLTV supports the airport's endeavor to improve air service in our community by using the Small Community Air Service Development Grant and we will offer matching in-kind advertising. We appreciate the City of Tyler's efforts to improve air service to East Texas and will do what we can to support those efforts. We certainly hope that you are successful in receiving the grant and lookforward to continuing our partnership with you. Please do not hesitate to contact me ifyou have any questions or I can be of any additional assistance.
Sincerely, 

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Pat Stacey VP 

### IGeneral Manager, KLTV-TV 

### IKTRE-TV07/23/2013 16:20 FAX 9035815769



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# .... KCEB' EAST TEXAS IiZI 002/002

KYTX- TV • 2211 ESE Loop 323 • Tyler. Texas 75701 • 903.581.2211 • 903.581.5769 FAX


### July 22, 2013

Davis Dickson Airport Manager Tyler Pounds Regional Airport 700 Skyway Blvd. #201 Tyler, TX 75704 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Dear Mr. Dickson, CBS 19supports the Tyler Pounds Regional Airport's endeavor to Improve air service in our community by using the Small Community Air Service Development Grant and we are offering matching in-kind advertising. We appreciate your efforts to improve airservice to our community and will do what we can to support those efforts. We certainly hope that you are successful in receiving the grant and lookforward to working with you inthe nearfuture. Please do not hesitate to contact me ifyou have any questions or I can beof any additional assistance.
Sincerely,

www.cbS19.1vEAST TEXAS 

# SCBS19 [MeiE

July 17,2013 Davis Dickson Airport Manager Tyler Pounds Regional Airport 700 Skyway Blvd. #201 Tyler, TX 75704 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Dear Davis, KYTX-CBS 19and our affiliate stations strongly supports the Tyler Pounds Regional Airport's endeavor to improve air service inour community by using the Small Community Air Service Development Grant and isoffering matching inkind advertising. We appreciate your efforts to improve air service to our community and will do what we can to support those efforts. We certainly hope that you are successful inreceiving the grant and look forward to working with you in the near future. Please do not hesitate to contact me ifyou have any questions or Ican be ofany additional assistance.

intYea s Account ecutive KYTX-CBS 19OKCEB-MeTVIMYTX-The CWI OYTX-COZI TV 2211 ESE Loop 323 Tyler. TX 75701 p: 903-581-2211 f: 903.581-5769 c: 903-596.7470 cyeattsiD'cbs 19.tv ~~v"s:~.!l9!.!"!. LOCALfntemetAdvertising MadeAffordable 

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::L~! July 18, 2013 The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx, Please accept this correspondence as a strong support ofthe efforts of the City ofTyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department of Transportation's Small Community Air Service Development Program grant for air service enhancements atTyler Pounds Regional Airport. An award ofthis grant will be atremendous asset for Tyler and the entire East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years inthe areas of medical research, medical care, higher education and industrial expansion. Air service enhancements, as a result of this program, will greatly increase the prospect for our region to attract business and. economic development opportunities.

~es tfully, ,/) 

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# r#tf7L~ La ry Pittm~ddard, Ph.D., Certified Fund Raising Executive Executive ~~~r, Tyler .ISDFoundation07/22/2013 10:07



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, The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 NewJersey Ave, SE Washington DC205'90 Re; Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable FoJOC, 

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# ifohyler and Tyler Pounds Regional Airport to'obtainfunding through the U.S. Department ofTransportation's Small CommunityAir Service Development Program grantfor airservice enhancements atTyler Pounds RegionalAirport
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### An award ofthis grantwill ~_atfem!'lftdous asse.tfoI Tylerand the entire EastTexas region. Tyler, 

### Smith County'and surrounding counties have crucial goalsfor continued development overthe nextfiveyears inthe areas ofmedical research. medical care. higher education and industrial expansion. Airservice enhancements, asa resultofthis program, will greatly increase the prospect forour regiontoattract business and economic development opportunities, Respectfully, Randall and Linda Holt



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# ~.'Parsley 

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## July21, 2013 9035092924 

# TEXAS EAST GYMNASTICS 1937DeerbmokDroTyler

# TX7570j'(903)509.FLIP www.TexasEastGymnastics.com

The Honorable Anthony Foxx Secretary USDepartment ofTransportation 1200NewJersey Ave,SE Washington DC20590 Re:SmallCommunity AirService Development Program Docket 00T-OST-213-0120 CFDA Number 20.930 Honorable Foxx, Dwight Parsley strongly supports the efforts ofthe CityofTylerand Tyler Pounds Regional Airport to obtain funding through the

# u.s. Department of. Transportation's SmallCommunity AirService Development Program grant for air service enhancements atTylerPounds RegionalAirport. Anaward ofthis grant willbeatremendous asset forTylerand the entire East Texas region. TylerSmith County and surrounding counties have crucial goals forcontinued development over the next fiveyears inthe areas ofmedical research, medical care, higher education and industrial expansion. Airservice enhancements, as aresult ofthis program, willgreatly increase the prospect for our region to attract business and economic development opportunities. Respectfullv, ()~~
. DwightParsley, owner (
. Texas EastGymnastics,LLC. TylerAirport Board Member07/20/2013 09:23



### July 20,2013 90367591500 

### ATHENS TRACTOR PAGE 01/01



### The Honorable Anthony Foxx
. Secretary US Department ofTransportation 1200 New Jersey Ave, SE Washington DC 20590 Re: Small Community Air Service Development Program Docket DOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx, Istrongly support the efforts ofthe City ofTyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department ofTransportation's Small Community Air Service Development Program grant for air service enhancements atTyler Pounds Regional Airport. I live and have my business in Henderson CountyTexas and I use the Tyler Pounds airport for business aswell as personal travel. Ifind itto be very efficient. Idon't have to leave as early aswhen Ifly out of Love Field or DFW inthe Dallas area. Itprovides me with convenient access and parking at a lower cost. Iwould liketo see the airport continue to grow and serve the entire East Texas region. Respectfully, 

# '~.CJ#- Burton Ouzts, President Athens Tractor & Equipment, LLC07/19/2013 12:25PM FAX 9036752200



### July 10, 2013 The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 NewJersey Ave. SE Washington DC20590 IVAN SMITH ATHENS ~ OOOl/OOOZ



### Re: Small Community Air Service Development Program Docket DOT.OST~2013-0120 CFDA Number 20.930 Honorable Foxx, 

# il~\ 1.Joc..~'Q(;trOngIY supports the efforts ofthe City ofTyler and Tyler Pounds Regional Airport to obtain funding through the U.S. Department of Transportation's Small Community Air Service Development Program grant forair service enhancements atTyler Pounds Regional Airport. An award of this grant will be atremendous asset forTyler and the entire EastTexas region. Tyler, Smith County and surrounding counties have crucial goals for continued development overthe next five years inthe areas ofmedical research, medical care, higher education and industrial expansion. Airservice enhancements, as a result ofthis program, will greatly increase the prospect for our region to attract business and economic development opportunities. (Pleasefeelfree

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## .07/19/~0131~:~5PMFAX 9036752200



### July 10, 2013 The Honorable Anthony Foxx Secretary US Department ofTransportation 1200 New Jersey Ave, SE Washington DC 20590 IVAN SHITHAl~NS 

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Re: Small Community Air Service Development Program Docket OOT-OST-2013-0120 CFDA Number 20.930 Honorable Foxx, 

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r strongly supports the efforts ofthe City ofTyler and Tyler Pounds Regional Airport to obtain funding through the 

## u.s. Department of Transportation's Small Community Air Service Development Program grant for air service enhancements atTyler Pounds Regional Airport. An award ofthis grant will be atremendous asset forTyler and the entire East Texas region. Tyler, Smith County and surrounding counties have crucial goals for continued development over the next five years inthe areas of medical research, medical care, higher education and Industrial expansion. Air service enhancements, as a result ofthis program, will greatly increase the prospect for our region to attract business and economic development opportunities. 

### (Pleasefeel

## free to addanyinformation in order

## topefSonali~e theletter) Respectfully, 

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