Use these links to rapidly review the documentTABLE OF CONTENTS ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549

FORM 10-K

ý

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year ended January 1, 2011oro

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period
from                               toCommission file number 001-34906


BODY CENTRAL CORP.(Exact name of registrant as specified in its charter)

Delaware(State or other jurisdiction of
incorporation or organization)

14-1972231(I.R.S. Employer
Identification No.)


Securities
Registered Pursuant to Section 12(b) of the Act:

Common Stock, par value $0.001 per share

The NASDAQ Stock Market LLC(Title of Class)

(Name of each exchange where registered)


Securities
Registered Pursuant to Section 12(g) of the Act:None

Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes o    No ý

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes o    No ý

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the
past 90 days. Yes ý    No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to
be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files). o Yes    o No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. o

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o

Accelerated filer o

Non-accelerated filer ý (Do not check if a
smaller reporting company)

Smaller reporting company o


Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act.) Yes o    No ý

The registrant commenced the initial public offering of its common stock in October 2010. Accordingly, there was no public market for the registrant's common
stock as of the last business day of the registrant's most recently completed second fiscal quarter.

The
number of shares outstanding of the registrant's common stock as of March 30, 2011 was 15,655,957 shares.

Documents Incorporated by Reference

Portions of the registrant's Proxy Statement for the Annual Meeting of Stockholders to be held on May 25, 2011 (hereinafter referred to as the 2011 Proxy
Statement) are incorporated by reference into Part III.



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TABLE OF CONTENTS



PagePART I.ITEM 1.

Business

5ITEM 1A.

Risk Factors

14ITEM 1B.

Unresolved Staff Comments

31ITEM 2.

Properties

31ITEM 3.

Legal Proceedings

32ITEM 4.

Removed and Reserved

32PART II.ITEM 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

33ITEM 6.

Selected Consolidated Financial and Operating Data

35ITEM 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

37ITEM 7A.

Quantitative and Qualitative Disclosures About Market Risk

51ITEM 8.

Financial Statements and Supplementary Data

52ITEM 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

76ITEM 9A.

Controls and Procedures

76ITEM 9B.

Other Information

76PART III.ITEM 10.

Directors, Executive Officers and Corporate Governance

77ITEM 11.

Executive Compensation

77ITEM 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

77ITEM 13.

Certain Relationships and Related Transactions, and Director Independence

77ITEM 14.

Principal Accounting Fees and Services

77PART IV.ITEM 15.

Exhibits and Financial Statement Schedules

78


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FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements concerning our business, operations and
financial performance and condition as well as our plans, objectives and expectations for our business operations and financial performance and condition that are subject to risks and uncertainties.
All statements other than statements of historical fact included in this Annual Report on Form 10-K are forward-looking statements. You can identify these statements by words such
as "aim," "anticipate," "assume," "believe," "could," "due," "estimate," "expect," "goal," "intend," "may," "objective," "plan," "potential," "positioned," "predict," "should," "target," "will,"
"would" and other similar expressions that are predictions of or indicate future events and future trends. These forward-looking statements are based on current expectations, estimates, forecasts and
projections about our business and the industry in which we operate and our management's beliefs and assumptions. These statements are not guarantees of future performance or development and involve
known and unknown risks, uncertainties and other factors that are in some cases beyond our control. All forward-looking statements are subject to risks and uncertainties that may cause actual results
to differ materially from those that we expected, including:



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Body
Central Corp. (herein "we", "our", "us" or the "Company") derives many of its forward-looking statements from its operating budgets and forecasts, which are based upon many detailed
assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and, it is impossible for us to anticipate all factors
that could affect our actual results. For the discussion of these risks and uncertainties that could cause actual results to differ materially from those contained in our forward-looking statements,
please refer to "Risk Factors" in this Annual Report on Form 10-K. The forward-looking statements included in this Annual Report on Form 10-K are made only as of
the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

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PART I.

ITEM 1.    BUSINESS

Our Company

Founded in 1972, Body Central Corp. is a multi-channel specialty retailer offering on-trend, quality apparel and
accessories at value prices. We operate over 200
specialty apparel stores in fashion retail venues primarily located in the South, Mid-Atlantic and Midwest under the Body Central and Body Shop banners, as well as a direct business
comprised of our Body Central catalog and our e-commerce website at www.bodyc.com. We target women in their late teens and twenties from diverse cultural backgrounds, who seek the latest
fashions and a flattering fit. Our stores feature an assortment of tops, dresses, bottoms, jewelry, accessories and shoes sold primarily under our exclusive Body Central® and
Lipstick® labels. We continually update our merchandise and floor sets with an emphasis on coordinated outfits presented by lifestyle to give our customers a reason to shop our stores
frequently. We believe our multi-channel strategy supports our brand building efforts and provides us with synergistic growth opportunities across all of our sales channels.

Our Strengths

We believe that the following strengths are critical to our continued success:



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Growth Strategy

We believe we are well positioned to take advantage of opportunities to increase revenues, capture market share and drive net income
growth, including:



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Products

We offer a broad selection of apparel and accessories targeted to young women who seek the latest fashion styles at value prices. The
majority of our products are sold under our exclusive Body Central® and Lipstick® labels. We also sell a select assortment of branded merchandise, primarily denim, to
complement our exclusive label merchandise.

Our
products are presented to emphasize coordinated outfits. Our assortment of tops, dresses, bottoms, jewelry, accessories and shoes fits the many lifestyles of our
customerscasual, club, dressy and active. The majority of our products are priced under $20 and we believe represent real values. We strategically price some of our best selling tops and
our jewelry to drive customer traffic. The table below indicates our product mix as a percentage of net sales in our stores derived from our two major product categories, as of the fiscal year end for
each of the years indicated below:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009Apparel


75.9
%

76.6
%

75.2
%Accessories


24.1


23.4


24.8Total


100.0
%

100.0
%

100.0
%


Typically,
our direct business features an edited selection of our best selling store merchandise targeted to a slightly broader customer base. We monitor trends in our stores in order
to optimize our direct merchandise offerings.

Merchandising

Our merchandising team seeks to identify current fashion trends and merchandise consistent with our brand image. We do not dictate
fashion trends; rather we focus on quickly adapting to the latest trends to provide the right merchandise at value prices every day. Our merchandising team consists of our Chief Merchandising Officer,
buyers and assistant buyers organized by product category, as well as a team focused on our direct business. Our merchandising team is responsible for selecting and sourcing our product assortments,
managing inventory levels, and allocating merchandise to stores. We build our product assortments after careful review and
consideration and select products that can be displayed in our stores in a coordinated manner to encourage our customers to purchase complete outfits.

We
have access to the design expertise of numerous designers through our broad vendor base who provide us with hundreds of new styles each week to review. The merchandising team selects
new style items from the styles presented to us and makes necessary changes based on current fashion trends and preferences of our customer. Before placing an order, every item is evaluated for style,
quality and fit to ensure standards consistent with our Body Central brand. Our vendor relationships provide us the ability to introduce these fashion-right products to our stores quickly. Once in the
stores, our buyers use an array of retail intelligence tools to track the performance of each item and class, and then take appropriate action.

Sourcing

Our test-and-reorder strategy enables us to respond rapidly to changing trends. This strategy allows us to
minimize our inventory risk by testing small quantities in our stores before placing larger purchase orders for a broader roll out, which minimizes fashion risk and inventory markdowns. We believe
this flexible sourcing model enables us to maintain a smaller percentage of our inventory on clearance.

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We do not own or operate any manufacturing facilities and buy our merchandise from third-party vendors on an order-by-order basis. We have
relationships with approximately 240 U.S. vendors. Our top 10 vendors sourced approximately 47.2% of our merchandise in fiscal year 2010, with our two largest vendors collectively representing
approximately 23.2%. We continue to expand our vendor network, which gives us access to a broad variety of merchandise from a multitude of designers and vendors at competitive prices. We believe our
vendors view us as an important retail partner given our scale and market position.

We
believe our sourcing strategy has been successful because we have a balance of domestic and import production by which our U.S. vendors place orders and supply merchandise to us from
both U.S. manufacturers and foreign manufacturers that are located in such countries as China, pursuant to purchase orders. This strategy provides us with lead times as short as four to six weeks for
domestic purchases and eight to twelve weeks for imports.

Every
vendor that supplies our merchandise is required to adhere to our vendor manual, which is designed to ensure that our vendor's business is conducted in a legal, ethical and
responsible manner. Our vendor manual requires that each of our suppliers operates in compliance with applicable wage, benefit, working hours and other local laws, and forbids the use of practices
such as child labor or forced labor. See "Risk FactorsRisks Related to Our BusinessWe may suffer risks if our vendors fail to comply with applicable laws, including a failure
to use acceptable labor practices, or if our vendors suffer disruptions in their businesses" for more information.

Sales Channels

We conduct our business through two primary sales channels: retail stores and direct, which consists of the Body Central catalog and
our website,www.bodyc.com. We do not incorporate the information contained on, or accessible through, our website into this Annual Report on
Form 10-K, and you should not consider it part of this Annual Report on Form 10-K.

Stores

For fiscal year 2010, our stores generated net sales of $209.4 million, which represented 86.0% of our total net revenues.

As
of January 1, 2011, we had 209 retail stores under the names Body Central and Body Shop in 23 states, located primarily in the South, Mid-Atlantic and Midwest. The
majority of our stores range in size from 3,200 to 5,200 square feet, with an average of approximately 4,300 square feet. The stores we opened during fiscal year 2010 achieved annualized sales per
store and sales per gross square foot in excess of our average store sales. Our stores have historically been located in regional malls and lifestyle centers in small, medium and metropolitan markets.
The nature of our fashion merchandise enables us to be successful in markets across hot, warm and cold climates.

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The
following store list shows the number of stores we operated in each state as of January 1, 2011:

State

Number of
Stores

State

Number of
StoresAlabama


10

Maryland


5Arizona


1

Mississippi


4Arkansas


4

Missouri


4Delaware


1

North Carolina


13Florida


33

Ohio


9Georgia


17

Oklahoma


3Illinois


9

Pennsylvania


17Indiana


11

South Carolina


8Iowa


1

Tennessee


8Kansas


2

Texas


25Kentucky


5

Virginia


10Louisiana


9

Total


209




Our stores are designed to effectively present our merchandise and create an exciting atmosphere to draw customers into our store,
similar to fashion boutiques. The stores feature a vibrant look with colorful displays, popular music and aspirational lifestyle photos. Our stores are constructed to allow us to efficiently shift
merchandise displays for each season and major holiday. Our open floor design enables customers to easily view most of our merchandise. We use a large number of body forms to provide customers with
full outfit ideas. We believe by constantly changing our products and floor sets with new merchandise, we give our customers a reason to shop our stores frequently.

We
maintain a consistent look in our stores, including signature blue LED storefront signs, blue mosaic tiles on the storefront columns and a well-lit selling area. High
ceilings and slat walls allow us to stock and display our merchandise effectively. We seek site locations that have a store front of at least 30 feet wide to create an inviting open floor feel,
complete with visually appealing glass line presentations.



In selecting a location for a new store, we target malls as well as lifestyle, power and outlet centers in areas with suitable
demographics and where similar fashion retailers have performed well. We have a real estate committee that utilizes a disciplined approach to analyze factors that include mall productivity,
mall-specific competitive environment, average sales of junior retailers and configuration of available space for potential new store locations. We seek prominent locations in
high-traffic areas of the mall and in close proximity to other retailers targeting juniors and young women as we have found that when we have locations in malls with certain key
competitors our net sales in those stores typically exceed the net sales of stores that are not located in proximity to those key competitors. Our flexible store format allows us to utilize both new
and second-generation retail locations. We also evaluate new store locations based on projected sales, anticipated capital investment and estimated store level contribution which satisfies our
targeted return threshold. We negotiate leases with a variety of term lengths, often with an early termination right held by us if certain sales goals are not achieved.

We
enhance our existing store base by relocating or closing underperforming stores that we believe are not profitable or located in underperforming markets as well as remodeling our
older stores. In fiscal year 2010, we closed three stores and relocated three stores. We have currently identified a

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number
of potential sites for new stores with appropriate market characteristics. In fiscal year 2011, we anticipate opening approximately 30 to 35 stores, net of store closings, with approximately
15% new store unit growth over the next several years. Our new store model assumes average unit revenue of $850,000 to $1,100,000 in the first 12 months and an average net
out-of-pocket initial cash investment of approximately $100,000 which includes $75,000 of average build-out costs, including equipment and fixtures (net of landlord
contributions), and $25,000 of initial inventory (net of payables).

The
table below highlights certain information regarding our new store openings, store closings, relocations and remodels as of the fiscal year end for each of the years indicated below:

January 1,
2011

January 2,
2010

January 3,
2009Stores at beginning of period


185


180


188Stores opened during period


27


15


6Stores closed during period


(3
)

(10
)

(14
)Stores at end of period


209


185


180Remodeled stores








4Relocated stores


3


4


5


Direct

Our direct business consists of Body Central catalogs and ourwww.bodyc.comwebsite and
enables us to reach customers by phone, mail or the Internet in all states and further build our Body Central brand. For fiscal year 2010, our direct business generated revenues of
$34.0 million or 14.0% of our net revenues.

We
currently obtain customer information from both catalog and Internet customers as well as mail and email customer lists that we purchase. We currently have a database containing
approximately 1.2 million mailing addresses and approximately 811,000 email addresses.

We
implemented a new system for our direct business in July 2010, which is expected to enhance our capabilities and support growth. For example, this system supports a more dynamic
presentation of merchandise, allows us to process more orders and enhances our marketing efforts by including, among other things, the ability to target specific customer groups based on their
shopping history and spending habits.



Since the majority of our competitors do not offer a catalog, we believe our Body Central catalog differentiates us from them. We
believe our catalog reinforces the Body Central brand image and drives sales across all of our sales channels. For example, following the delivery of our catalogs, we have historically experienced an
increase in orders on our website. In fiscal year 2010, we distributed ten catalog editions and approximately 21.9 million catalogs.

All
creative work on the Body Central catalog is developed in-house, which we believe allows us to consistently reinforce our brand image. Photography is shot both on
location and in studios, and page layout and copywriting are executed by us. Digital images are transmitted directly to outside printers, thereby reducing lead times and improving reproduction
quality.



Our customers are able to purchase our merchandise through our website as well as obtain current information on our store locations.
Most of our direct business purchases are made online although

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often
tied to a catalog distribution. As with our catalog, we believe our website reinforces our Body Central brand.

Marketing and Advertising

While our products appeal to women of varying ages and diverse backgrounds, our core customer is a young woman in her late teens or
twenties who enjoys shopping for the latest fashions. According to the U.S. Census Bureau, there were estimated to be approximately 25.0 million women as of July 2009 between the ages of 18 to
29. Our target customer represents a growing segment of the U.S. population and we believe that she spends a higher proportion of her income on fashion than the general population.

Our
marketing approach aims to increase customer traffic and build our brand image. We believe one of our strongest marketing pieces is our Body Central catalog. Additionally, we use
email communications, in-store graphics, our website and social networking sites, such as Facebook and Twitter to achieve our marketing goals. We often coordinate marketing efforts with
the malls and shopping centers in which our stores are located.

We
believe that the look and feel of our stores, our in-store graphics, product labeling, customer service and overall shopping experience are critical to building our brand
image. Merchandise is presented with a cohesive marketing theme, often around seasons and holidays, which unifies the store presentation and emphasizes both on-trend fashions and fashion
basics. For example, we display large posters throughout each store that feature aspirational photos of our models wearing complete Body Central outfits, as well as a large number of body forms
featuring current merchandise.

Distribution

We distribute all of our merchandise from our corporate headquarters in Jacksonville, Florida, which occupies approximately 179,000
square feet, consisting of approximately 146,000 square feet of warehouse space and approximately 33,000 square feet of office space. All of our merchandise is received, inspected, managed, stored and
distributed through our warehouse. Most of our merchandise is currently pre-ticketed and pre-assorted by our vendors, which allows us to distribute the merchandise quickly and
reduce labor costs. Merchandise is shipped almost daily to our stores to ensure a steady flow of new inventory. We believe that the capacity of our distribution center is sufficient to support our
expected growth plans for the foreseeable future.

Information Technology Systems

Our information technology systems provide support and information to our management team. We believe our systems provide us with
improved operational efficiencies, scalability, increased management control and timely reporting that allows us to identify and respond to trends in our business. We use a combination of customized
and industry-standard software systems to support the following functions:



We
replaced our point-of-sale software system in the second half of fiscal year 2010. We expect this upgrade to enhance customer service, improve operational
efficiency, increase management reporting and control and increase synergies between our direct business and our retail stores. Our new system complements our core functions of purchasing,
merchandising, finance and accounting, inventory

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and
order management and warehousing and distribution. This new system was deployed across all of our stores in advance of the 2010 holiday shopping season.

In
July 2010, we upgraded our systems that support our direct business and redesigned our website. This system supports a more dynamic presentation of merchandise, allows us to
streamline our order processing and enhances our marketing efforts by including, among other things, the ability to target specific customer groups based on their shopping history and spending habits.
We expect to continue to invest in and upgrade our systems to provide improved support of our current operations and position us for future growth.

Competition

The specialty-apparel retail market is highly competitive. We compete primarily with other specialty retailers and Internet and catalog
businesses that specialize in women's apparel and accessories targeting customers in their late teens and twenties. We believe the principal basis upon which we compete is by offering quality, current
fashions at value prices. We believe that our success is dependent on our in-store experience, our Body Central brand, our current fashions and desirable store locations.

Our
success also depends in substantial part on our ability to respond quickly to fashion trends so that we can meet the changing demands of our customers. We believe our competitors
include other specialty retailers such as Forever 21, Wet Seal, rue21, Charlotte Russe and Aéropostale. Our market is highly competitive and many of these retailers have substantially
greater name recognition, as well as financial, marketing, and other resources, and devote greater resources to the sale of their products than we do. We may face new competitors and increased
competition from existing competitors as we expand into new markets and increase our presence in existing markets.

Intellectual Property

We have registered numerous trademarks with the U.S. Patent and Trademark Office, including Body Central® and
Lipstick®. In addition, we own domain names, includingwww.bodyc.com, and we own unregistered copyright rights in our website content. We
believe our material trademarks have value, and we protect them against infringement. We will also continue to file new applications as appropriate to protect our intellectual property rights.

In
some regions of the U.S., our stores are located in the same malls and shopping centers as stores operated by a company doing business under the name The Body Shop®, which
is a cosmetics and beauty store. We are not affiliated with this company. In 1991, we granted this company a license to use our Body Shop trademark which is held by us in connection with retail store
services for the sale of women's apparel and apparel accessories. Under the terms of this license agreement, we granted an exclusive, royalty-free license to the cosmetics and beauty store
company to use our "Body Shop" mark for its business as follows: as a service mark for mail order retail sales of t-shirts and sweatshirts in 49 states and territories and of other
apparel in 38 states and territories; as a service mark for retail store sales of apparel in 38 states and territories; and as a trademark for apparel in 38 states and territories. This license was
non-exclusive as to certain uses and our agreements with this company permit us to continue to use our "Body Shop" mark in our stores located in Alabama, Arkansas, Florida, Georgia,
Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. We currently operate under the Body Central banner and, in a minority of stores in certain states, we operate
under the Body Shop banner. Our current business is focused on developing the Body Central® and Lipstick® brands and we are moving away from the use of the Body Shop name in
our stores. We currently operate 60 stores under the Body Shop banner, and we expect that this number will decline as we remodel or update older stores and transition to Body Central signs and
banners.

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Regulation and Legislation

We are subject to labor and employment laws, laws governing advertising and promotions, privacy laws, safety regulations, consumer
protection regulations and other laws that regulate retailers and govern the promotion and sale of merchandise and the operation of stores and warehouse facilities. We monitor changes in these laws
and believe that we are in material compliance with applicable laws.

Insurance

We use a combination of insurance and self-insurance for a number of risk management activities, including workers'
compensation, general liability, automobile liability and employee-related health care benefits, a portion of which is paid by the employees. We evaluate our insurance requirements on an ongoing basis
to maintain adequate levels of coverage.

Employees

As of March 17, 2011, we had approximately 2,410 total employees. Out of our total employees, approximately 130 were based at
our corporate headquarters in Jacksonville, Florida, and approximately 2,280 were store employees. We had approximately 750 full-time employees and approximately 1,660
part-time employees, who are primarily store employees. None of our employees are represented by a labor union, and we have had no labor-related work stoppages as of March 17, 2011.
Our relationship with our employees is a key to our success, and we believe that relationship is strong.

Seasonality

Due to the seasonal nature of the retail industry, we have historically experienced and expect to continue to experience some
fluctuations in our revenues and net income reflecting increased demand during the year-end holiday season, other holidays, such as Easter, the beginning of spring and peak shopping
periods, such as the back-to-school season. Revenues generated during the holiday selling season generally contribute to our relatively higher fourth quarter net income.
Revenues generated around Easter and the beginning of spring generally contribute to the relatively higher second quarter net income. If for any reason our revenues were below seasonal norms or
expectations during these quarters, our annual results of operations could be adversely affected. The level of our working capital reflects the seasonality of our business. We expect inventory levels,
along with an increase in accounts payable and accrued expenses, generally to reach their highest levels in anticipation of the increased revenues during these periods.

Privacy Policy

In the course of our business, we collect information about our customers, including customer data submitted to us in connection with
purchases of our products at stores as well as from our direct business. We respect the privacy of our customers and take steps to safeguard the confidentiality of the information that they provide to
us.

Available Information

We make available free of charge on our Internet website,www.bodyc.com, copies of our
Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to these reports filed or furnished
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, as soon as reasonably practicable after filing such material electronically with, or otherwise furnishing
it to, the Securities and Exchange Commission (the "SEC"). The public may also read and copy any materials that we have filed with the SEC at the SEC's Public

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Reference
Room at 100 F Street, NE, Washington, D.C. 20549. In addition, these materials may be obtained at the web site maintained by the SEC at www.sec.gov.

The
reference to our website address does not constitute incorporation by reference of the information contained on the website, and the information contained on the website is not part
of this document.

ITEM 1A.    RISK FACTORS

Risks Related to Our Business

Our success depends on our ability to anticipate, identify and respond quickly to changing fashion trends, and our failure to respond to changing fashion trends could have a
material adverse effect on our business, financial condition and results of operations.

Our core market, apparel and accessories for women in their late teens and twenties, is subject to rapidly shifting fashion trends,
customer tastes and demands. Accordingly, our success is heavily dependent on our ability to anticipate, identify and capitalize on the latest fashion trends and customer demands, including
merchandise, styles and materials that will appeal and be saleable to our customers. A small number of our employees, including our Chief Merchandising Officer and our team of buyers, are primarily
responsible for performing this analysis and making product purchase decisions. Our failure to anticipate, identify or react swiftly to changes in styles, trends or desired image preferences or to
anticipate demand is likely to lead to lower demand for our merchandise, which could cause, among other things, sales declines, excess inventories and a greater number of markdowns. If we do not
accurately forecast fashion trends and sales levels, our business, financial condition and results of operations will be adversely affected.

Our growth strategy depends upon our ability to successfully open and operate new stores each year in a timely and cost-effective manner without affecting the
success of our existing store base.

Our strategy to grow our business depends partly on continuing to open new stores for the foreseeable future. Our future operating
results will depend largely upon our ability to find a sufficient number of suitable locations that will allow us to successfully open and operate new stores each year in a timely and
cost-effective manner. We believe there are many opportunities to expand our store base from our 209 locations as of January 1, 2011. In fiscal year 2011, we plan to open
approximately 30 to 35 new stores, net of store closings. Our expansion plans are only targets, and the actual number of new stores we open could differ significantly from these estimates.

Our
ability to successfully open and operate new stores depends on many factors including, among others, our ability to:



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Our
near-term expansion plans have us opening new stores in or near the areas where we already have existing stores. As a result, we may face risks associated with market
saturation of our merchandise. Also, if we expand into new geographic areas, we will need to successfully identify and satisfy the fashion preferences of our target customers in these areas. In
addition, we will need to address competitive, merchandising, marketing, distribution and other challenges encountered in connection with any expansion.

Finally,
we cannot assure you that any newly opened stores will be received as well as, or achieve net sales or profitability levels comparable to those of, our existing stores in our
estimated time periods, or at all. If our stores fail to achieve, or are unable to sustain, acceptable net sales and profitability levels, our business may be materially harmed and we may incur
significant costs associated with closing or relocating stores. If we fail to successfully open and operate new stores and execute our growth plans, the price of our common stock could decline.

Our business is sensitive to consumer spending and economic conditions.

Consumer purchases of apparel, accessories and particularly discretionary retail items, including our fashion merchandise, may be
adversely affected by economic conditions such as employment levels, salary and wage levels, the availability of consumer credit, inflation, high interest rates, high tax rates, high fuel prices and
consumer confidence with respect to current and future economic conditions. Consumer purchases may decline during recessionary periods or at other times when unemployment is higher or disposable
income is lower. These risks may be exacerbated for retailers like us that focus significantly on selling discretionary fashion merchandise. Consumer willingness to make discretionary purchases may
decline, may stall, or may be slow to increase due to national and regional economic conditions. Our financial performance is particularly susceptible to economic and other conditions in regions or
states where we have a significant number of stores, such as Florida, Texas, Pennsylvania and Georgia. Future slowdowns or disruptions in the economy could adversely affect mall traffic and new mall
and shopping center development and could materially and adversely affect us and our growth plans. We may not be able to maintain our recent rate of growth in net revenues if there is a decline in
consumer spending patterns.

We operate in the highly competitive specialty retail apparel industry and the size and resources of some of our competitors may allow them to compete more effectively than
we can, which could impact our ability to grow our business or result in loss of our market share.

We face intense competition in the specialty retail apparel industry. We compete on the basis of a combination of factors, including
price, breadth, quality and style of merchandise, as well as our brand image and ability to respond to fashion trends. While we believe that we compete primarily with specialty retailers, catalog
retailers and Internet businesses that specialize in women's apparel and accessories, we also face competition from department stores and value retailers. We believe our primary competitors include
specialty apparel retailers that offer their own private labels, including Forever 21, Wet Seal, rue21, Charlotte Russe and Aéropostale, among others. In addition, our expansion into
markets served by our competitors and entry of new competitors or expansion of existing competitors into our markets could have a material adverse effect on our business.

We
also compete with a wide variety of large and small retailers for customers, vendors, suitable store locations and personnel. The competitive landscape we face, particularly among
specialty retailers, is
subject to rapid change as new competitors emerge and existing competitors change their offerings. We cannot assure you that we will be able to compete successfully and navigate the shifts in our
market.

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Many of our competitors are, and many of our potential competitors may be, larger and have greater name recognition and access to greater financial, marketing and
other resources. Therefore, these competitors may be able to adapt to changes in trends and customer desires more quickly, devote greater resources to the marketing and sale of their products,
generate greater brand recognition or adopt more aggressive pricing policies than we can. In addition, catalog mailings by our competitors may adversely affect response rates to our own catalog
mailings. As a result, we may lose market share, which would reduce our sales and revenues and adversely affect our results of operations.

Our inability to maintain or improve levels of comparable store sales could negatively impact our profitability and financial operations.

Our recent comparable store sales have been higher than our historical comparable store sales, and we may not be able to sustain or
improve these levels. If our future comparable store sales decline or fail to meet market expectations, our profitability could be harmed and the price of our common stock could decline. In addition,
the aggregate results of our store operations have fluctuated in the past and can be expected to fluctuate in the future. A variety of factors affect comparable store sales, including fashion trends,
competition, current national and regional economic conditions, pricing, changes in our merchandise mix, inventory shrinkage, the success of our marketing programs, holiday timing and weather
conditions. In addition, it may be more challenging for us to sustain high levels of comparable store sales growth during and after the planned expansion of our store base. These factors may cause our
comparable store sales results to be
materially lower than in recent periods and lower than market expectations, which could harm our business and our earnings and result in a decline in the price of our common stock.

Our ability to attract customers to our stores that are located in regional malls and other shopping centers and venues depends heavily on the success of the malls and
centers in which our stores are located, and any decrease in customer traffic could cause our net sales to be less than expected.

Our stores are principally located in regional malls, with some in outlet, lifestyle and power centers, and we would expect this to
continue as we grow. Net sales at our stores are derived, to a significant degree, from the volume of traffic in those malls and centers and the surrounding areas. Our stores benefit from the ability
of adjacent tenants to generate consumer traffic near our stores and the continuing popularity of the regional malls and outlet, lifestyle and power centers as shopping destinations. Our sales volume
and traffic may be adversely affected by, among other things, economic downturns nationally or regionally, high fuel prices, increased competition, unfavorable weather conditions, changes in consumer
demographics, a decrease in popularity of malls generally or of particular malls in which our stores are located. A reduction in customer traffic as a result of these or any other factors, or our
inability to obtain or maintain desirable store locations within malls, could have a material adverse effect on our business. In addition, store closings in malls, particularly stores that attract
similar customers, or deteriorations in the financial condition of mall operators could limit their ability to finance our tenant improvements, which would have an adverse impact on our ability to
open profitable stores.

Our business largely depends on a strong brand image, and if we are not able to maintain and enhance our brand, particularly in new markets where we have limited brand
recognition, we may be unable to attract a sufficient number of customers to our stores or sell sufficient quantities of our merchandise through our direct business.

We believe that our brand image and brand awareness has contributed significantly to the success of our business. We also believe that
maintaining and enhancing our brand image particularly in new markets where we have limited brand recognition is important to maintaining and expanding our customer base. Maintaining and enhancing our
brand image may require us to make substantial

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investments
in areas such as merchandising, marketing, store operations, community relations, store graphics, catalog distribution and employee training. These investments may be substantial and may
not ultimately be successful.

We
rely on word-of-mouth, foot traffic, catalogs and email blasts to capture the interest of our customers and drive them to our stores and website. We do not use
traditional advertising channels, such as newspapers, magazines, billboards, television and radio, which are used by some of our competitors. We expect to increase our use of social media, such as
Facebook and Twitter, in the future. If our marketing efforts are not successful, there may be no immediately available alternative marketing channel for us to build or maintain brand awareness.

As
we execute our growth strategy, our ability to successfully integrate new stores into their surrounding communities, to expand into new markets or to maintain the strength or
distinctiveness of our brand image in our existing markets will be adversely impacted if we fail to connect with our target customer. Failure to successfully market our brand in new and existing
markets could harm our business, results of operations and financial condition.

We recently replaced or are planning to replace several core information technology systems, which might disrupt our operations and cause us to incur significant unexpected
expenses.

In the fourth quarter of fiscal year 2010, we finished the complete replacement of our stores' point-of-sale
software system with an off-the-shelf application from a specialty retail store system vendor. During July 2010, we replaced key systems which support our direct business,
including our sales order, purchase order and warehouse management systems as well as our website and web interface application. When implementing new technology systems, even an
off-the-shelf solution, there is always risk that the system does not function properly or that other challenges arise that we did not anticipate. There are inherent risks
associated with replacing point-of-sale software systems, including the risk of disruptions that affect our ability to obtain timely and accurate sales information or that
cause delays in our ability to service our customers in stores.

In
fiscal year 2011, we plan to install a new planning and allocation system for our store business. This system will supplement our existing inventory system, thereby allowing us to
manage our inventory more efficiently. Our existing inventory management system for our store business and our accounting system may need to be upgraded and replaced over time depending on our growth.
The risks associated with these systems changes could disrupt and adversely impact the promptness and accuracy of our merchandise distribution, transaction processing, financial accounting and
reporting, including the implementation of our internal controls over financial reporting. Any resulting disruptions could harm our business, prospects, financial condition and results of operations.

A failure in our e-commerce operations, which are subject to factors beyond our control, could significantly disrupt our business and lead to reduced sales and
reputational damage.

Our direct business operations are growing and represent an important part of our business, accounting for approximately 14.0% of our
net revenues in fiscal year 2010. Expanding our direct business is an important part of our growth strategy. In addition to changing consumer preferences and buying trends in e-commerce,
we are vulnerable to certain additional risks and uncertainties associated with Internet sales, including changes in required technology interfaces, website downtime and other technical failures,
security breaches and consumer privacy concerns. During fiscal year 2009, our e-commerce system suffered a system wide shutdown for a period of approximately six days, resulting in losses
to our net revenues. We recently replaced or are planning to replace several core information technology systems, including the replacement of the key systems which support our direct business. The
replacement of these systems might disrupt our operations and cause us to incur significant

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expenses.
Our failure to successfully respond to these risks and uncertainties could reduce Internet sales and damage our brand's reputation.

Many
of the risks relating to our e-commerce operations are beyond our control, such as state initiatives to impose sales tax collection or use tax reporting for Internet
sales, governmental regulation of the Internet, increased competition from e-commerce retailers offering similar products, online security breaches and general economic conditions specific
to the Internet and e-commerce. Each of these factors could negatively impact our results of operations.

System security risk issues could disrupt our internal operations or information technology systems, and any such disruption could harm our net revenues, increase our
expenses, and harm our reputation, results of operations and stock price. In addition, incidents in which we fail to protect our customers' information against security breaches could result in
monetary damages against us and could otherwise damage our reputation, harm our businesses and adversely impact our results of operations.

Experienced computer programmers and hackers, or even internal users, may be able to penetrate, create systems disruptions or cause
shutdowns of our network security or that of third-party companies with which we have contracted to provide payment processing services. As a result, we could incur significant expenses addressing
problems created by these breaches. This risk is heightened because we collect and store customer information for marketing purposes. Any compromise of customer information could subject us to
customer or government litigation and harm our reputation, which could adversely affect our business and growth. Moreover, we could incur significant expenses or disruptions of our operations in
connection with system failures or data breaches. In addition, sophisticated hardware and operating system software and applications that we
buy from third-parties may contain defects in design or manufacture, including "bugs" and other problems that could unexpectedly interfere with the operation of the systems. The costs to us to
eliminate or alleviate security problems, viruses and bugs, or any problems associated with the outsourced services provided to us, could be significant, and efforts to address these problems could
result in interruptions, delays or cessation of service that may impede our sales, distribution or other critical functions.

In
addition, almost all states have adopted breach of data security statutes or regulations that require notification to consumers if the security of their personal information is
breached, and at least one state has adopted regulations requiring every company that maintains or stores personal information to adopt a comprehensive written information security program.
Governmental focus on data security may lead to additional legislative action, and the increased emphasis on information security may lead customers to request that we take additional measures to
enhance security. As a result, we may have to modify our business with the goal of further improving data security, which would result in increased expenses and operating complexity. Lastly, our
reputation may be damaged by any compromise of security, accidental loss or theft of customer data in our possession, which would negatively impact our business, financial condition or results of
operations.

To support our current growth strategy, we will need to place increasing reliance on our information technology and distribution systems. Any failure, inadequacy or
interruption of our systems could harm our ability to effectively operate our business.

As our operations grow, greater demands will be placed on our information technology, distribution, sales order and inventory
management systems. Our ability to effectively manage and maintain controls and procedures related to financial reporting, to manage and maintain our inventory and to ship products to our stores and
our customers on a timely basis depends to a significant extent on our in-store systems, including our point-of-sale software and inventory management systems, as
well as our systems that enable our direct business through our catalog and website. To manage the growth of our operations, personnel and real estate portfolio, we will need to continually improve
and expand our operational resources, including our operational and financial systems, transaction processing and

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internal
controls and business processes. In doing so, we would expect to encounter transitional issues that could cause us to incur substantial additional expenses. The failure of our information
systems to operate effectively, problems with transitioning to upgraded or replacement systems or expanding them into new stores or a breach in security of these systems, could adversely impact the
promptness and accuracy of our merchandise distribution, transaction processing, financial accounting and reporting, the efficiency of our operations and our ability to properly forecast earnings and
cash requirements. We cannot anticipate all the demands that will be placed on our systems and we could be required to make significant additional expenditures to remediate any failure to upgrade,
problems or breaches of our information technology systems, which could have a material adverse effect on our results of operations and business.

Our current growth plans will place a strain on our existing resources and could cause us to encounter challenges we have not faced before.

As our number of stores and our direct sales grow, our operations will become more complex. While we have grown substantially as a
company since inception, this growth has been over a period of decades. As we move forward, we expect our growth to bring new challenges that we have not faced before. Among other strains, this growth
may make it more difficult for us to adequately predict expenditures, such as real estate and construction expenses, budgeting will become more complex, and we also may place increased burdens on our
vendors, as we will likely increase the size of our merchandise orders. As a result, if new order delivery times lengthen, we could see more fashions arrive after trends have passed, resulting in
excess inventory and greater markdowns.

In
addition, our planned expansion is expected to place increased demands on our existing operational, managerial, administrative and other resources. Specifically, our inventory
management systems and personnel processes may need to be upgraded to keep pace with our current growth strategy. We cannot anticipate all of the demands that our expanding operations will impose on
our business, and our failure to appropriately address these demands could have a material adverse effect on our business.

We depend on key personnel and may not be able to retain or replace these individuals or recruit additional personnel, which could harm our business.

We believe that we have benefited substantially from the leadership and experience of our key personnel, including our President and
Chief Executive Officer, Allen Weinstein, our Chief Merchandising Officer, Beth Angelo, and our Chief Financial Officer, Richard Walters. Our employees may terminate their employment with us at any
time. The loss of any of our key personnel could have a material adverse effect on our business, as we may not be able to find suitable individuals to replace them on a timely basis. In addition, any
departures of key management could be viewed in a negative light by investors and analysts, which could cause our common stock price to decline.

As
our business expands, our future success will depend greatly on our continued ability to attract and retain highly skilled and qualified personnel. Attracting and retaining
experienced and successful personnel in the retail industry is competitive. If we are not able to meet, hire and retain key members of senior management, our growth strategy and business generally
could be impaired.

Our business will suffer and our growth strategy may not be successful if we are unable to find and retain store employees that reflect our brand image and embody our
culture.

Like most retailers, we experience significant employee turnover rates, particularly among store employees. Our planned growth will
require us to hire and train even more personnel to manage our expected growth. Our success depends in part upon our ability to continually attract, motivate and retain a sufficient number of store
employees who understand and can represent and appreciate our

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brand
and customers. We compete for qualified personnel with a variety of companies looking to hire for retail positions. Historically, we have prided ourselves on our commitment to employee growth
and development and we focus on promoting from within our team. Our growth plans will strain our ability to staff our new stores, particularly at the store manager level, which could have an adverse
effect on our ability to maintain a cohesive and consistently strong team, which in turn could have an adverse impact on our business. If we are unable to attract, train, assimilate or retain
employees in the future, we may not be able to service our customers effectively, thus reducing our ability to continue our growth and to operate our existing stores as profitably as we have in the
past.

We are subject to risks associated with leasing substantial amounts of space, including future increases in occupancy costs.

We do not own any real estate. Instead, we lease all of our store locations, as well as our corporate headquarters and distribution
facility in Jacksonville, Florida. Although our leases range from month-to-month to approximately ten years, we typically occupy our stores under operating leases with terms of
six to ten years. Some of our leases have early termination provisions if we do not achieve specified sales targets after an initial term, which is typically four years. We believe that we have been
able to negotiate favorable rental rates over the last few years due in part to the state of the economy and higher than usual vacancy rates in a number of regional malls. These trends may not
continue and there is no guarantee that we will be able to continue to negotiate such favorable terms. As we expand our store base, our lease expense and our cash outlays for rent and other related
charges will increase. In addition to future minimum lease payments, most of our leases provide for additional rental payments based upon our achieving specified net sales, and many provide for
additional payments associated with common area maintenance, real estate taxes and insurance. In addition, many of our lease agreements have escalating rent provisions over the initial term. Our
substantial occupancy costs could have significant negative consequences, which include:



We
depend on cash flow from operations to pay our lease expenses and to fulfill our other cash needs. If our business does not generate sufficient cash flow from operating activities to
fund these expenses and needs and sufficient funds are not otherwise available to us, we may not be able to service our lease expenses, grow our business, respond to competitive challenges or fund our
other liquidity and capital needs, which would harm our business. If an existing or future store is not profitable, and we decide to close it, we may nonetheless be committed to perform our
obligations under the applicable lease including, among other things, paying rent for the balance of the lease term. In addition, if we are not able to enter into new leases or renew existing leases
on terms acceptable to us, this could have an adverse effect on our results of operations.

Our ability to obtain merchandise quickly and at competitive prices could suffer as a result of any deterioration or change in our vendor relationships or their businesses.

We do not own or operate any manufacturing facilities. Instead, we purchase all of our merchandise from third-party vendors. Two of our
vendors collectively accounted for approximately 23.2% of our purchases in fiscal year 2010, with no single vendor accounting for more than 15% of our purchases. Our business and financial performance
depend in large part on our ability to quickly evaluate merchandise for style and fit and also to test and purchase a wide array of desired merchandise from our vendors at competitive prices and in
the quantities we require. We generally

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operate
without long-term purchase contracts or other contractual guarantees. Rather, we receive and review samples almost daily for fit and fashion evaluation.

The
benefits we currently experience from our vendor relationships could be adversely affected if a sufficient number of our vendors:



Market
and economic events that adversely impact our vendors could impair our ability to obtain merchandise in sufficient quantities and at competitive prices. For instance, in recent
months the cost of cotton has increased. This increase could cause our vendors to increase their prices, which could impact the prices we charge and our results of operations. We historically have
established good working relationships with many small- to mid-size vendors that often have more limited resources, production capacities and operating histories. Many of these vendors
rely on credit from third parties such as factoring companies. If the credit relationships of our vendors should change, we may be required to pay for merchandise from our vendors earlier than our
historical practice. As we grow and need greater amounts of inventory, we may need to develop new relationships with larger
vendors as our current vendors may be unable to supply us with needed quantities. We may not be able to find similar products on the same terms from larger vendors. If we are unable to acquire
suitable merchandise in sufficient quantities and at acceptable prices due to the loss of, or a deterioration or change in our relationship with, our vendors or events harmful to our vendors occur, it
may adversely affect our business and results of operations.

We only have one facility which is both our corporate headquarters and distribution facility and have not yet implemented disaster recovery procedures. If we encounter
difficulties associated with this facility, we could face inventory shortages that would have a material adverse effect on our business operations.

Our corporate headquarters and our only distribution facility are located in one facility in Jacksonville, Florida. Our distribution
facility supports both our retail stores and our direct business. All of our merchandise is shipped from our vendors to the distribution facility and then packaged and shipped from our distribution
facility to our stores and our direct customers. Our stores and our direct customers must receive merchandise in a timely manner in order to stay current with the fashion preferences of our customers.
While we believe the size and scale of our distribution center is sufficient to service our growth plans for the foreseeable future, the efficient flow of our merchandise requires that we have
adequate capacity in our distribution facility to support our current level of operations and our growth plans. If we encounter difficulties associated with our distribution facility or if it were to
shut down for any reason, including by fire or other natural disaster, we could face inventory shortages resulting in "out-of-stock" conditions in our stores, and delays in
shipments to our direct customers, resulting in significantly higher costs and longer lead times associated with distributing our merchandise. In addition, most of our computer equipment and senior
management, including critical

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resources
dedicated to merchandising, financial and administrative functions, are located at our corporate headquarters. Our management and our operations and distribution staff would need to find an
alternative location, causing further disruption and expense to our business and operations.

We
recognize the need for, and are in the early stages of, developing disaster recovery, business continuity and document retention plans that would allow us to be operational despite
casualties or unforeseen events impacting our corporate headquarters or distribution center. Without disaster recovery, business continuity and document retention plans, if we encounter difficulties
or disasters with our distribution facility or at our corporate headquarters, our critical systems, operations and information may not be restored in a timely manner, or at all, and this would have a
material adverse effect on our business.

Hurricanes or other unanticipated catastrophes that result in a disruption of our operations could negatively impact our business.

Our corporate headquarters and only distribution center are located at a single facility in Jacksonville, Florida. This single
distribution center receives, stores and distributes merchandise to all of our stores and fulfills all sales for our direct business. Most of our computer equipment and senior management, including
critical resources dedicated to merchandising, financial and administrative functions, are located at our corporate headquarters. We do not have adequate disaster recovery systems and plans at our
corporate headquarters and distribution facility. As a result, our business may be more susceptible to regional natural disasters and catastrophes than the operations of more geographically
diversified competitors.

In
addition, a substantial number of our stores are located in the southeastern U.S. The southeastern U.S., Florida and other states along the Gulf Coast, in particular, are prone to
severe weather conditions. For example, hurricanes have passed through Florida and other states along the Gulf Coast causing extensive damage to the region. In addition, to the extent that the
predictions of some climate change models prove accurate, there may be significant national and regional physical effects from climate change such as increases in storm intensity and frequency,
including hurricanes. An increase in adverse weather conditions impacting Florida and other states along the Gulf Coast, and the southeastern U.S. generally, could harm our business, results of
operations and financial condition. In fact, all of our locations expose us to additional diverse risks, given that natural disasters or other unanticipated catastrophes, such as telecommunications
failures, cyber-attacks, fires or terrorist attacks, can occur anywhere and could cause disruptions in our operations. Extensive or multiple disruptions in our operations, whether at our stores or our
corporate headquarters and distribution center, due to natural disasters or other unanticipated catastrophes could have a material adverse effect on our results of operations.

Our net revenues and merchandise fluctuate on a seasonal basis, leaving our operating results particularly susceptible to changes in seasonal shopping patterns, weather and
related risks.

Due to the seasonal nature of the retail industry, we have historically experienced and expect to continue to experience some
fluctuations in our net revenues and net income. Our net revenues are typically higher in the second and fourth quarters. Net revenues generated during the second quarter and the holiday selling
season generally contribute to the relatively higher second quarter and fourth quarter net income. Net revenues during these periods cannot be used as an accurate indicator of annual results. In
addition, net revenues in a period can fluctuate due to shifts in the timing of the holidays. For instance, the Easter holiday will occur during different fiscal quarters from year to year. If for any
reason our net revenues were below seasonal norms or expectations during these quarters, our annual results of operations could be adversely affected. In addition, in order to prepare for the second
and fourth quarters, we must order and keep in stock more merchandise than we carry at other times

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during
the year. This inventory build-up may require us to expend cash faster than is generated by our operations during this period.

Our
net revenues also fluctuate based on weather patterns. Any unanticipated decrease in demand for our products during these peak shopping periods could require us to sell excess
inventory at a substantial markdown, which could have a material adverse effect on our business, profitability and brand image. In addition, we may experience variability in net revenues as a result
of a variety of other factors, including the timing of new store openings and catalog mailings, store events, other marketing activities, sales tax holidays and the
back-to-school selling season and other holidays, which may cause our results of operations to fluctuate on a quarterly basis and relative to corresponding periods in prior
years.

Increases in costs of catalog mailing, paper and printing will affect the cost of our direct business, which will reduce our profitability.

Postal rate increases and paper and printing costs increase our catalog distribution costs and affect the financial results of our
direct business. We rely on discounts from the basic postal rate structure, such as discounts for bulk mailings and sorting by zip code and carrier routes. We are not a party to any
long-term contracts for the supply of paper. Our cost of paper has fluctuated significantly, and our future paper costs are subject to supply and demand forces that we cannot control.
Future additional increases in postal rates or in paper or printing costs could reduce our profitability to the extent that we are unable to pass those increases directly to customers or offset those
increases by raising selling prices.

We may suffer risks if our vendors fail to comply with applicable laws, including a failure to use acceptable labor practices, or if our vendors suffer disruptions in their
businesses.

Our vendors source the merchandise sold in our stores from manufacturers both inside and outside of the U.S. Although each of our
purchase orders is subject to our vendor manual and requires adherence to accepted labor practices and compliance with labor, immigration, manufacturing safety and other laws, we do not supervise,
control or audit our vendors or the manufacturers that produce the merchandise we sell. The violation of any labor, immigration, manufacturing safety or other laws by any of our vendors or their U.S.
and non-U.S. manufacturers, such as use of child labor, could damage our brand image or subject us to boycotts by our customers or activist groups.

Any
event causing a sudden disruption of manufacturing or imports, including the imposition of additional import restrictions, could interrupt, or otherwise disrupt, the shipment of
finished products to us by our vendors and materially harm our operations. Political and financial instability outside the U.S., strikes, adverse weather conditions or natural disasters that may occur
or acts of war or terrorism in the U.S. or worldwide, may affect the production, shipment or receipt of merchandise. These factors, which are beyond our control, could materially hurt our business,
financial condition and results of operations or may require us to modify our current business practices or incur increased costs.

Changes in laws, including employment laws and laws related to our merchandise, could make conducting our business more expensive or otherwise cause us to change the way we
do business.

We are subject to numerous regulations, including labor and employment, truth-in-advertising, consumer
protection and ordinances that regulate retailers generally or govern the promotion and sale of merchandise and the operation of stores and warehouse facilities. If these regulations were to change or
were violated by our management, employees or vendors, the costs of certain goods could increase, or we could experience delays in shipments of our goods, be subject to fines or penalties or suffer
reputational harm, which could reduce demand for our merchandise and hurt our business and results of operations.

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In addition to increased regulatory compliance requirements, changes in laws could make the ordinary conduct of our business more expensive or require us to
change the way we do business. Laws related to employee benefits and treatment of employees, including laws related to limitations on employee hours, immigration laws, child labor laws, supervisory
status, leaves of absence, mandated health benefits or overtime pay, could also negatively impact us, such as by increasing compensation and benefits costs for overtime and medical expenses. Moreover,
changes in product safety or other consumer protection laws could lead to increased costs to us for some merchandise, or additional labor costs associated with readying merchandise for sale. It is
often difficult for us to plan and prepare for potential changes to applicable laws, and future actions or payments related to these changes could be material to us.

We plan to use cash from operations to fund our operations and execute our growth strategy. We may, however, require additional financing and any additional indebtedness
could adversely affect our financial health and impose covenants that limit our business activities.

We plan to open a number of new stores and remodel existing stores as opportunities arise. As we work to grow our business and store
base, we will require cash from operations to pay our lease obligations, build out new store spaces, purchase inventory, pay personnel and further invest in our systems and infrastructure. While we
expect a larger store base to increase net sales, we cannot assure you that we would achieve an increase. Payments under our store leases and
the lease of our corporate headquarters and distribution center account for a significant portion of our operating expenses.

If
our business does not generate sufficient cash flow from operations to fund our business and growth plans, and sufficient funds are not otherwise available to us from the net proceeds
received from this offering, we may need additional equity or debt financing. If additional equity or debt financing is not available to us on satisfactory terms, our ability to run and expand our
business would be curtailed and we may need to delay, limit or eliminate store openings. Also, we may not have enough cash on hand to fund any operating shortfalls. If we raise additional capital by
issuing equity securities or securities convertible into equity securities, your ownership would be diluted.

Any
borrowings under any future debt financing will require interest payments and need to be repaid or refinanced, and would create additional cash demands and financial risk for us.
Diverting funds identified for other purposes for debt service may impair our liquidity position. If we cannot generate sufficient cash flow from operations to service our debt, we may need to
refinance our debt, dispose of assets or issue equity to obtain necessary funds. We do not know whether we would be able to take any of these actions on a timely basis, on terms satisfactory to us, or
at all. Any indebtedness we might incur in the future may contain covenants that restrict our ability to incur additional debt, pay dividends, make acquisitions or investments or do certain other
things that may impact the value of our common stock.

There are claims made against us from time to time that can result in litigation that could distract management from our business activities and result in significant
liability or damage to our brand.

As a growing company with expanding operations, we increasingly face the risk of litigation and other claims against us. Litigation and
other claims may arise in the ordinary course of our business and include employee claims, commercial disputes, intellectual property issues, product-oriented allegations and slip and fall claims.
These claims can raise complex factual and legal issues that are subject to risks and uncertainties and could require significant management time. Litigation and other claims against us could result
in unexpected expenses and liabilities, which could materially adversely affect our operations and our reputation.

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We may be unable to protect our trademarks or other intellectual property rights.

We believe that our trademarks are integral to our store design, our direct business and our success in building brand image and
loyalty. We have registered those trademarks that we believe are important to our business with the U.S. Patent and Trademark Office. We cannot assure you that these registrations will prevent
imitation of our name, merchandising concept, store design or private label merchandise or the infringement of our other intellectual property rights by others. In most cases, the apparel and
accessories we sell are purchased on a non-exclusive basis from vendors that also sell to our competitors. Our competitors may seek to replicate aspects of our business strategy and
in-store experience, thereby diluting our experience and adversely affecting our brand and competitive position. Imitation of our name, concept, store design or merchandise in a manner
that projects lesser quality or carries a negative connotation of our brand image could have a material adverse effect on our business, financial condition and results of operations.

In
some regions of the U.S., our stores are located in the same malls and shopping centers as stores operated by a company doing business under the name The Body Shop®, which
operates cosmetics and beauty stores. While we are not affiliated with this company, in 1991, we granted this company a license to use our Body Shop trademark which is held by us in connection with
retail store services for the sale of women's apparel and apparel accessories. This license was non-exclusive as to certain uses and our agreements with this company permit us to continue
to use our "Body Shop' mark in our stores located in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. While we currently
operate under the Body Central banner, we operate under the Body Shop banner in 60 stores in certain states. The use by the cosmetic and beauty store of the Body Shop trademark may create confusion
between our business and their business and this could affect our brand.

We
are not aware of any claims of infringement upon or challenges to our right to use any of our brand names or trademarks in the U.S. Nevertheless, we cannot be certain that the actions
we have taken to establish and protect our trademarks will be adequate to prevent imitation of our products by others or to prevent others from seeking to block sales of our products as a violation of
the trademarks or proprietary rights of others. Although we cannot currently estimate the likelihood of success of any such lawsuit or ultimate resolution of such a conflict, such a controversy could
have a material adverse effect on our business, financial condition and results of operations. If disputes arise in the future, we may not be able to successfully resolve these types of conflicts to
our satisfaction.

Because
we have not registered our trademarks in any foreign countries, international protection of our brand image and the use of these marks could be limited. For instance, we are
aware of a company outside the U.S. that has used our brand name and has a similar logo, image and website for its business. Also, other entities may have rights to trademarks that contain portions of
our marks or may have registered similar or competing marks for apparel or accessories in foreign countries in which our vendors source our merchandise. Our inability to register our trademarks or
purchase or license the right to use our trademarks or logos in these jurisdictions could limit our ability to obtain supplies from
less costly markets or penetrate new markets should our business plan change to include selling our merchandise in those foreign jurisdictions.

We may be subject to liability if we or our vendors infringe upon the trademarks or other intellectual property rights of third parties, including the risk that we could
acquire merchandise from our vendors without the full right to sell it.

While we do not manufacture and produce apparel and accessories, we may be subject to liability if our vendors infringe upon the
trademarks or other intellectual property rights of third parties. We do not independently investigate whether our vendors legally hold intellectual property rights to the merchandise they manufacture
and distribute. Third parties may bring legal claims, or threaten to bring

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legal
claims, against us that their intellectual property rights are being infringed or violated by our use of intellectual property. Litigation or threatened litigation could be costly and distract
our senior management from operating our business. If we were to be found liable for any such infringement, we could be required to pay substantial damages and could be subject to injunctions
preventing further infringement. In addition, any payments we are required to make and any injunctions with which we are required to comply as a result of infringement claims could be costly and
thereby adversely affect our financial results.

If
a third party claims to have licensing rights with respect to merchandise we purchased from a vendor, or if we acquire unlicensed merchandise, we may be obligated to remove this
merchandise from our stores, incur costs associated with this removal if the distributor or vendor is unwilling or unable to reimburse us and be subject to liability under various civil and criminal
causes of action, including actions to recover unpaid royalties and other damages and injunctions. Additionally, we will be required to purchase new merchandise to replace any we remove.

We rely upon independent third-party transportation providers for substantially all of our merchandise shipments.

We currently rely upon independent third-party transportation providers for substantially all of our merchandise shipments, including
shipments to all of our stores and our direct customers. Our use of outside delivery services for shipments is subject to risks, including increases in fuel prices, which would increase our shipping
costs, and employee strikes and inclement weather, which may impact a shipper's ability to provide delivery services that adequately meet our shipping needs. If we change shipping companies, we could
face logistical difficulties that could adversely impact deliveries and we would incur costs and expend resources in connection with such
change. Moreover, we may not be able to obtain terms as favorable as those received from the independent third-party transportation providers we currently use, which would increase our costs.

Our ability to source our merchandise profitably could be hurt if new trade restrictions are imposed or existing trade restrictions become more burdensome.

We currently purchase all of our inventory from domestic, third-party vendors, who source our merchandise both domestically and
internationally. These vendors, to the extent they obtain apparel and accessories from outside of the U.S., are subject to trade restrictions, including increased tariffs, safeguards or quotas, which
could increase the cost or reduce the supply of merchandise available to us. Under the World Trade Organization Agreement, effective January 1, 2005, the U.S. and other World Trade Organization
member countries removed quotas on goods from World Trade Organization members, which in certain instances we believe affords our vendors greater flexibility in importing textile and apparel products
from World Trade Organization countries from which they source our merchandise. However, as the removal of quotas resulted in an import surge from China, the U.S. imposed safeguard quotas on a number
of categories of goods and apparel from China and may impose additional quotas in the future. These and other trade restrictions could have a significant impact on our vendor's sourcing patterns in
the future. The extent of this impact, if any, and the possible effect on our purchasing patterns and costs, cannot be determined at this time. We cannot predict whether any of the countries in which
our vendors' merchandise is currently manufactured or may be manufactured in the future will be subject to additional trade restrictions imposed by the U.S. and foreign governments, nor can we predict
the likelihood, type or effect of any restrictions. Trade restrictions, including increased tariffs or quotas, embargoes, safeguards and customs restrictions against apparel items, as well as U.S. or
foreign labor strikes, work stoppages or boycotts, could increase the cost or reduce the supply of apparel to our vendors, and we would expect the costs to be passed along in increased prices to us,
which could hurt our profitability.

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We may be subject to sales tax in states where we operate our direct business, which could have a material adverse effect on our business, financial condition and results of
operations.

Under current state and federal laws, we are not required to collect and remit sales tax in states where we sell through our Internet
or catalog channels. Legislation is pending in some states that may require us to collect and remit sales tax on direct sales or institute use tax reporting. If states pass sales or use tax laws, we
may need to collect and remit current and past sales tax and could face greater exposure to income tax and franchise taxes in these states. Any increase in sales tax or use tax reporting on our
Internet sales could discourage customers from purchasing through our catalog or Internet channels, which could have a material adverse effect on our results of operations.

Increases in the minimum wage could have a material adverse effect on our business, financial condition, results of operations and cash flows.

From time to time, legislative proposals are made to increase the minimum wage in the U.S., as well as a number of individual states.
Wage rates for many of our employees are at or slightly above the minimum wage. As federal or state minimum wage rates increase, we may need to increase not only the wage rates of our minimum wage
employees, but also the wages paid to our other hourly employees as well. Any increase in the cost of our labor could have a material adverse effect on our operating costs, financial condition and
results of operations.

Maintaining and improving our financial controls and the requirements of being a public company may strain our resources, divert management's attention and affect our
ability to attract and retain qualified board members.

As a public company, we are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act and the NASDAQ
Marketplace Rules. The requirements of these rules and regulations have significantly increased our legal and financial compliance costs, including costs associated with the hiring of additional
personnel and made some activities more difficult, time-consuming or costly.

The
Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and financial condition. Public disclosure of our business
results and other company information could make us less competitive in the market place as our competition gains a better understanding of how we do business.

The
Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. Ensuring that we have
adequate internal financial and accounting controls and procedures in place is a costly and time-consuming effort that needs to be reevaluated frequently. Section 404 of the
Sarbanes-Oxley Act requires annual management assessments of the effectiveness of our internal controls over financial reporting and a report by our independent registered certified public accounting
firm. The assessment of the effectiveness of our internal control over financial reporting will begin with fiscal year 2011. Both we and our independent certified registered public accounting firm
will be testing our internal controls in connection with the Section 404 requirements and could, as part of that documentation and testing, identify material weaknesses, significant
deficiencies or other areas for further attention or improvement. Implementing any appropriate changes to our internal controls may require specific compliance training for our directors, officers and
employees, require the hiring of additional finance, accounting and other personnel, involve substantial costs to modify our existing accounting systems and take a significant period of time to
complete. These changes may not, however, be effective in maintaining the adequacy of our internal controls, and any failure to maintain that adequacy, or consequent inability to produce accurate
financial statements on a timely basis, could increase our operating costs and could materially impair our ability to operate our business. Moreover, effective

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internal
controls are necessary for us to produce reliable financial reports and are important to help prevent fraud. As a result, our failure to satisfy the requirements of Section 404 on a
timely basis could result in the loss of investor confidence in the reliability of our financial statements, which in turn could cause the market value of our common stock to decline.

Risks Related to Ownership of Our Common Stock

Concentration of ownership among our existing executive officers, directors and principal stockholders may prevent new investors from influencing significant corporate
decisions.

As of March 17, 2011, our executive officers, directors and principal stockholders beneficially own, in the aggregate,
approximately 24% of our outstanding common stock. As a result, these stockholders are be able to exercise significant control over all matters requiring stockholder approval, including the election
of directors, amendment of our certificate of incorporation and approval of corporate transactions and have significant control over our management and policies. Two of the eight members of our board
of directors are principals of WestView Capital Partners, L.P. and one member is a managing director of PineBridge Investments, two of our largest stockholders.

As
a result of these ownership positions, these stockholders could take actions that have the effect of delaying or preventing a change-in-control of us or
discouraging others from making tender offers for our shares, which could prevent stockholders from receiving a premium for their shares. These actions may be taken even if other stockholders oppose
them. The interests of these stockholders may not be consistent with your interests as a stockholder.

Our stock price may be volatile or may decline regardless of our operating performance, and you may not be able to resell your shares at or above the price at which you
purchase them.

There has been a public market for our common stock for only a short period of time. An active, liquid and orderly market for our
common stock may not be sustained, which could depress the trading price of our common stock. An inactive market may also impair our ability to raise capital to continue to fund operations by selling
shares. In addition, the market price of our common stock may fluctuate significantly in response to a number of factors, most of which we cannot control, including:



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These
and other factors may lower the market price of our common stock, regardless of our actual operating performance.

Future sales of our common stock, or the perception in the public markets that these sales may occur, may depress our stock price.

Sales of substantial amounts of our common stock in the public market, or the perception that these sales could occur, could adversely
affect the price of our common stock and could impair our ability to raise capital through the sale of additional shares. As of March 17, 2011, we have 15,655,957 shares of common stock
outstanding. All shares of our common stock are freely tradable without restriction under the Securities Act, except for any shares of our common stock that may be held or acquired by our directors,
executive officers and other affiliates, as that term is defined in the Securities Act, which are be restricted securities under the Securities Act. Restricted securities may not be sold in the public
market unless the sale is registered under the Securities Act or an exemption from registration is available.

We
and each of our officers and directors as well as certain stockholders have agreed, subject to certain exceptions, not to dispose of or hedge any of the shares of our common stock or
securities convertible into or exchangeable for shares of our common stock through 90 days after February 10, 2011, the prospectus date of our secondary common stock offering completed
February 16, 2011, without the prior written consent of Piper Jaffray & Co. All of our shares of common stock outstanding as of the date of this Annual Report on
Form 10-K may be sold in the public market by existing stockholders 90 days after February 10, 2011, subject to applicable volume and other limitations imposed under
federal securities laws. Sales of a substantial number of shares in the public market, or the threat of a substantial sale, could cause the market price of our common stock to decrease significantly.

In
the future, we may also issue our securities in connection with investments or acquisitions. The amount of shares of our common stock issued in connection with an investment or
acquisition could constitute a material portion of our then-outstanding shares of our common stock. Any issuance of

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additional
securities in connection with investments or acquisitions may result in additional dilution to you.

Anti-takeover provisions in our charter documents and Delaware law might discourage or delay acquisition attempts for us that you might consider favorable.

Our certificate of incorporation and by-laws contain provisions that may make the acquisition of our company more difficult
without the approval of our board of directors. These provisions, among other things:



These
anti-takeover provisions and other provisions under Delaware law, together with the concentration of ownership of our common stock, could discourage, delay or prevent a
transaction involving a change-in-control, even if doing so would benefit our stockholders. These provisions could also discourage proxy contests and make it more difficult for
you and other stockholders to elect directors of your choosing and to cause us to take other corporate actions you desire.

If securities or industry analysts do not publish research or publish inaccurate or unfavorable research about our business, our stock price and trading volume could
decline.

The trading market for our common stock depends in part on the research and reports that securities or industry analysts publish about
us or our business. If one or more of the analysts who cover us downgrades our common stock or publishes inaccurate or unfavorable research about our business, our stock price would likely decline. If
one or more of these analysts cease coverage of us or fail to publish reports on us regularly, demand for our common stock could decrease, which could cause our stock price and trading volume to
decline.

We do not expect to pay any cash dividends for the foreseeable future.

The continued operation and growth of our business will require substantial cash. Accordingly, we do not anticipate that we will pay
any cash dividends on shares of our common stock for the foreseeable future. Because we are a holding company, our ability to pay dividends depends on our receipt of cash dividends from our operating
subsidiaries. Any determination to pay dividends in the future will be at the discretion of our board of directors and will depend upon results of operations, financial condition, contractual
restrictions relating to indebtedness we may incur, restrictions imposed by applicable law and other factors our board of directors deems relevant. Accordingly, if you purchase shares in this
offering, realization of a gain on your investment will depend on the appreciation of the price of our common stock, which may never occur. Investors seeking cash dividends in the foreseeable future
should not purchase our common stock.

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Our actual operating results may differ significantly from our guidance.

From time to time, we release guidance regarding our future performance that represents our management's estimates as of the date of
release. This guidance, which consists of forward-looking statements, is prepared by our management and is qualified by, and subject to, the assumptions and the other information contained or referred
to in the release. Our guidance is not prepared with a view toward compliance with published guidelines of the American Institute of Certified Public Accountants, and neither our independent
registered certified public accounting firm nor any other independent expert or outside party compiles or examines the guidance and, accordingly, no such person expresses any opinion or any other form
of assurance with respect thereto.

Guidance
is based upon a number of assumptions and estimates that, while presented with numerical specificity, is inherently subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond our control and are based upon specific assumptions with respect to future business decisions, some of which will change. We generally state
possible outcomes as high and low ranges which are intended to provide a sensitivity analysis as variables are changed. There can be no assurance that our results will not fall outside of the
suggested ranges. The principal reason that we release this data is to provide a basis for our management to discuss our business outlook with analysts and investors. We do not accept any
responsibility for any projections or reports published by any such outside analysts or investors.

Guidance
is necessarily speculative in nature, and it can be expected that some or all of the assumptions of the guidance furnished by us will not materialize or will vary significantly
from actual results. Accordingly, our guidance is only an estimate of what management believes is realizable as of the date of release. Actual results will vary from the guidance and the variations
may be material. Investors should also recognize that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecast. In light of the foregoing,
investors are urged to put the guidance in context and not to place undue reliance on it.

Any
failure to successfully implement our operating strategy or the occurrence of any of the events or circumstances set forth in this Annual Report on Form 10-K could
result in the actual operating results being different than the guidance, and such differences may be materially adverse.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 2.    PROPERTIES

We do not own any real property. All of our properties are leased. Our executive offices, warehouse and distribution center are located
in an approximately 179,000 square foot facility in Jacksonville, Florida. This facility is leased under a lease agreement expiring in 2016. Of the approximately 179,000 square feet in the facility,
approximately 146,000 square feet are dedicated to warehouse space and distribution. We believe that our Jacksonville facility will be able to meet our
growth plans for the foreseeable future, although we may from time to time lease new facilities or vacate existing facilities as our operations require.

As
of January 1, 2011, we had 209 retail stores in 23 states, located primarily in the South, Mid-Atlantic and Midwest. All of our stores are leased from third
parties, and the leases typically have terms of six to ten years. Some of our leases have early termination clauses, which permit the lease to be terminated by us if certain sales levels are not met
in specific periods or if a shopping center does not meet specified occupancy standards. In addition to future minimum lease payments, most of our store leases provide for additional rental payments
based on our achieving specified net sales and many provide for additional payments associated with common area maintenance, real estate, taxes and

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insurance.
In addition, many of our lease agreements have defined escalating rent provisions over the initial term and extensions.

ITEM 3.    LEGAL PROCEEDINGS

We are subject to various legal proceedings and claims, including employment claims, wage and hour claims, intellectual property
claims, contractual and commercial disputes and other matters that arise in the ordinary course of our business. While the outcome of these and other claims cannot be predicted with certainty, we do
not believe that the outcome of these matters will have a material adverse effect on our business, financial statements or disclosures.

ITEM 4.    REMOVED AND RESERVED

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PART II.

ITEM 5.    MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

Our common stock has been listed on the NASDAQ Global Market under the symbol "BODY" since our initial public offering on
October 14, 2010. Prior to that time there was no public market for our common stock. The following table sets forth the high and low bid prices of our common stock as reported on the NASDAQ
Global Market:

High

LowFiscal year 2010Fourth Quarter (beginning October 14, 2010)

$
15.75

$
11.98


Holders

As of March 17, 2011, there were approximately 18 shareholders of record of our common stock.

Dividends

We did not declare or pay dividends on our common stock for our fiscal years 2010 and 2009. We do not expect to pay dividends on our
common stock for the foreseeable future. Instead, we anticipate that all of our earnings in the foreseeable future will be retained and used in the operation and growth of our business. Any future
determination to pay dividends will be at the discretion of our board of directors, subject to compliance with applicable law and any contractual provisions, including under agreements for
indebtedness that we may incur, that restrict or limit our ability to pay dividends, and will depend upon, among other factors, our results of operations, financial condition, capital requirements and
other factors that our board of directors deems relevant. Because we are a holding company, our ability to pay dividends depends on our receipt of cash dividends from our operating subsidiaries, which
may further restrict our ability to pay dividends as a result of the laws of their jurisdiction of organization, agreements of our subsidiaries or covenants under future indebtedness we may incur.

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Stock Price Performance Graph

The following graph compares the cumulative stockholder return on our common stock with the cumulative total return to the NASDAQ
Composite Index and the Dow Jones US Apparel Retailers Index. The graph assumes $100 invested on October 14, 2010, in the common stock of Body Central Corp., the NASDAQ Composite Index, and the
Dow Jones US Apparel Retailers Index. It also assumes that all dividends are reinvested. The stock performance graph should not be deemed filed or incorporated by reference into any other filing made
by us under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent that we specifically incorporate the stock performance graph by reference in another filing.

Performance Graph

GRAPHIC

October 14,
2010

October 30,
2010

November 27,
2010

January 1,
2011Body Central Corp.


100.00


103.08


99.38


109.77NASDAQ Composite


100.00


102.96


104.07


108.93Dow Jones U.S. Apparel Retailer Index


100.00


99.31


111.09


109.87


Unregistered Sales of Equity Securities

None.

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ITEM 6.    SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA

The following selected consolidated financial data has been derived from our consolidated financial statements. We have also included
certain non-financial operating data to enhance your understanding of our business. We operate on a fiscal calendar that results in a given fiscal year consisting of a 52- or
53-week period ending on the Saturday closest to December 31st. The reporting periods contained in our audited financial statements included in this Annual Report on
Form 10-K contain 52 weeks of operations in fiscal year 2010, which ended January 1, 2011, 52 weeks of operations in fiscal year 2009, which ended
January 2, 2010, and 53 weeks of operations in fiscal year 2008, which ended January 3, 2009.

On
October 1, 2006, the acquisition by Body Central of all of the outstanding capital stock of Body Shop of America, Inc. and Catalogue Ventures, Inc. was completed.
We refer to this acquisition herein as the "2006 Transaction." As a result of this acquisition, Body Shop of America, Inc. and Catalogue Ventures, Inc. became our wholly owned
subsidiaries. As a result, on October 2, 2006, we began a new basis of accounting. As a result of that change in our basis of accounting, the 2006 financial reporting
periods presented below include the predecessor period of Body Central reflecting approximately 39 weeks of operating results of its now wholly owned subsidiaries from January 1, 2006 to
October 1, 2006 and approximately 13 weeks of operating results for the successor period from October 2, 2006 to December 30, 2006. Body Central had no assets, liabilities
or operations prior to the 2006 Transaction and therefore the results for all periods prior to October 2, 2006 reflect results of our predecessors. Due to the significance of the 2006
Transaction, the impact of purchase accounting and the change in our corporate structure that occurred in 2006, the financial information for all successor periods is not comparable to that of the
predecessor periods presented in the accompanying table. As part of the 2006 Transaction, Body Central also acquired Rinzi Air, LLC, of which Body Shop of America, Inc. was the sole
member. On March 6, 2008, Rinzi Air, LLC, transferred its only asset to a third party and we subsequently dissolved the entity.

The
consolidated selected financial data set forth below should be read in conjunction with our consolidated financial statements, the related notes and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" included elsewhere in this Annual Report on

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Form 10-K.
The historical results presented below are not necessarily indicative of the results to be expected for any future period.

SuccessorPredecessorFiscal Year EndedThirteen
Weeks Ended
December 30,
2006

39 Weeks
Ended
September 30,
2006January 1,
2011

January 2,
2010

January 3,
2009

December 29,
2007(in thousands, except share, per share and operating data)Statement of Income Data:Net revenues

$
243,364

$
198,834

$
191,824

$
195,911

$
51,137

$
136,767Cost of goods sold


160,777


138,893


136,960


139,426


36,226


94,323Gross profit


82,587


59,941


54,864


56,485


14,911


42,444Selling, general and administrative expenses


57,945


46,819


46,577


52,740


12,310


30,606Depreciation and amortization expense


4,773


4,678


5,357


5,469


1,044


2,928Impairment of long-lived assets





196


936


2,428





Goodwill impairment











33,962





Income (loss) from operations


19,869


8,248


1,994


(38,114
)

1,557


8,910Interest expense (income), net


3,292


3,956


4,329


4,215


1,174


(600
)Other expense (income), net


308


(128
)

(493
)

238


(145
)

192Income (loss) before income taxes


16,269


4,420


(1,842
)

(42,567
)

528


9,318Noncontrolling interest

















3,850Provision for (benefit from) income taxes


6,458


1,640


(890
)

(3,237
)

206


126Net income (loss)

$
9,811

$
2,780

$
(952
)
$
(39,330
)
$
322

$
5,342Net income (loss) per common shareBasic

$
2.77

$
12.94

$
(5.42
)
$
(194.10
)
$
1.58

$
5.34Diluted

$
0.73

$
0.23

$
(5.42
)
$
(194.10
)
$
0.03

$
5.34Weighted average common shares outstandingBasic


3,502,657


203,235


203,235


203,235


203,235


1,000,000Diluted


13,383,642


12,173,978


203,235


203,235


12,072,352


1,000,000Operating Data (unaudited):Revenues:Stores

$
209,413

$
165,331

$
156,924

$
164,411

$
44,700

$
117,506Direct


33,951


33,503


34,900


31,500


6,437


19,261Net revenues

$
243,364

$
198,834

$
191,824

$
195,911

$
51,137

$
136,767Stores:Comparable store sales change


14.8
%

4.9
%

(8.0
)%

(4.6
)%

(9.6
)%

3.3
%Number of stores open at end of period


209


185


180


188


176


172Sales per gross square foot (in whole dollars)

$
233

$
207

$
204

$
206

$
61

$
164Average square feet per store


4,300


4,312


4,283


4,246


4,176


4,170Total gross square feet at end of period (in thousands)


899


798


771


798


735


717Direct:Number of catalogs circulated (in thousands)


21,900


20,300


20,300


16,000


3,000


9,500Revenue per catalog (in whole dollars)

$
1.55

$
1.65

$
1.72

$
1.97

$
2.15

$
2.03Capital expenditures (in thousands)

$
6,804

$
4,809

$
2,640

$
9,656

$
1,969

$
4,348Balance Sheet Data:Cash and cash equivalents

$
16,202

$
7,226

$
4,002

$
5,372

$
9,353

$
7,309Working capital


11,702


(1,967
)

(2,698
)

192


12,125


17,588Total assets


96,996


79,209


77,727


87,390


125,385


56,326Long-term debt, less current portion





33,000


38,250


43,250


49,500


Redeemable preferred stock





50,038


49,888


49,738


46,620


Stockholders' equity (deficit)


58,142


(36,891
)

(39,689
)

(38,701
)

719


29,150Cash Flow Data:Net cash provided by operating activities

$
19,409

$
13,018

$
4,220

$
7,175

$
5,814

$
7,713


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ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion summarizes the significant factors affecting the consolidated operating results,
financial condition, liquidity, and cash flows of our Company as of and for the periods presented below. This discussion contains forward-looking statements that are based on the beliefs of our
management, as well as assumptions made by, and information currently available to, our management. Actual results could differ materially from those discussed in or implied by forward-looking
statements as a result of various factors. See "Forward-Looking Statements."

Overview

Founded in 1972, Body Central Corp. is a multi-channel specialty retailer offering on-trend, quality apparel and
accessories at value prices. We operate specialty apparel stores under the Body Central and Body Shop banners, as well as a direct business comprised of our Body Central catalog and our
e-commerce website atwww.bodyc.com. We target women in their late teens and twenties from diverse cultural backgrounds, who seek the latest
fashions and a flattering fit. Our stores feature an assortment of tops, dresses, bottoms, jewelry, accessories and shoes sold primarily under our exclusive Body Central® and
Lipstick® labels. We continually update our merchandise and floor sets with an emphasis on coordinated outfits presented by lifestyle to give our customers a reason to shop our stores
frequently. We believe our multi-channel strategy supports our brand building efforts and provides us with synergistic growth opportunities across all of our sales channels.

As
of January 1, 2011, we had 209 stores with an average size of approximately 4,300 square feet. Our stores are located in fashion retail venues in the South,
Mid-Atlantic and Midwest. We plan to open 30 to 35 stores in fiscal year 2011, net of store closings. We have also closed three stores, most of which were underperforming, in fiscal year
2010, to enhance our overall store performance.

How We Assess the Performance of Our Business

In assessing the performance of our business, we consider a variety of operational and financial measures. The key measures for
determining how our business is performing are net revenues, comparable store and non-comparable store sales, direct sales through our catalog and e-commerce channels, gross
profit margin and selling, general and administrative expenses.

Net Revenues

Net revenues consist of sales of our merchandise from comparable stores and non-comparable stores, and direct sales through
our catalog and e-commerce channels, including shipping and handling fees charged to our customers. Net revenues from our stores and direct business reflect sales of our merchandise less
estimated returns and merchandise discounts.

Store Sales

There may be variations in the way in which some of our competitors and other apparel retailers calculate "comparable" or "same store"
sales. We include a store in comparable store sales on the first day of the fourteenth month after a store opens. Non-comparable store sales include sales not included in comparable store
sales (for example, the first two months of a new store's sales) and sales from closed stores. Measuring the change in year-over-year comparable store sales allows us to
evaluate how our store base is performing. Various factors affect comparable store sales, including:



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Opening
new stores is an important part of our growth strategy. We expect a significant percentage of our net revenues to come from non-comparable store sales. Accordingly,
comparable store sales is only one element we use to assess the success of our growth strategy. Purchases of apparel and accessories are sensitive to a number of factors that influence the levels of
consumer spending, including economic conditions and the level of disposable consumer income, consumer debt, interest rates and consumer confidence. Our business is somewhat seasonal and as a result,
our revenues fluctuate. In addition, our revenues in any given quarter can be affected by timing of holidays, the weather and other factors beyond our control.

Direct Sales

We offer direct sales through our catalogs and through our e-commerce website, www.bodyc.com, which accepts orders directly from our
customers. We believe the circulation of our catalogs and access to our website increases our
reputation and brand recognition with our target customers and helps support the strength of our store operations. Direct sales are not included in our comparable store sales.

Gross Profit

Gross profit is equal to our net revenues minus our cost of goods sold. Gross profit margin measures gross profit as a percentage of
our net revenues. Cost of goods sold includes the direct cost of purchased merchandise, distribution costs, all freight costs incurred to ship merchandise to our stores and our direct customers, costs
incurred to produce and distribute our catalogs, store occupancy costs, buying costs and inventory shrinkage. The components of our cost of goods sold may not be comparable to those of other
retailers.

Our
cost of goods sold is greater in higher volume periods because cost of goods sold generally increases as net revenues increase. Changes in the mix of our products, such as changes in
the proportion of accessories, may also impact our cost of goods sold. We review our inventory levels on an ongoing basis in order to identify slow-moving merchandise and take appropriate
markdowns to clear these goods. The timing and level of markdowns are not seasonal in nature, but are driven by customer acceptance of our merchandise. If we misjudge sales levels and/or trends, we
may be faced with excess inventories and be required to mark down our prices for those products in order to sell them. Significant markdowns have reduced our gross profit in some prior periods and may
do so in future periods.

Selling, General and Administrative Expenses

Selling, general and administrative expenses include all operating costs not included in cost of goods sold. These expenses include
payroll and other expenses related to operations at our corporate headquarters and store operations. These expenses do not generally vary proportionally with net revenues. As a result, selling,
general and administrative expenses as a percentage of net revenues are

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usually
higher in lower volume periods and usually lower in higher volume periods. The components of our selling, general and administrative expenses may not be comparable to those of other retailers.
We expect that our selling, general and administrative expenses will increase in future periods due to our continuing store growth, continuing growth in our direct business and, in part, due to
additional legal, accounting, insurance and other expenses that we expect to incur as a result of recently becoming a public company. Among other things, compliance with the Sarbanes-Oxley Act and
related rules and regulations have and are expected to continue to result in significant additional legal and accounting costs.

Results of Operations

The following tables summarize key components of our results of operations for the periods indicated as a percentage of net revenues as
well as selected non-financial operating data:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009Percentage of Net Revenues:Net revenues


100.0
%

100.0
%

100.0
%Cost of goods sold


66.1


69.9


71.4Gross profit


33.9


30.1


28.6Selling, general and administrative expenses


23.8


23.5


24.3Depreciation and amortization


2.0


2.4


2.8Impairment of long-lived assets





0.1


0.5Income from operations


8.1


4.1


1.0Interest expense, net of interest income


1.4


2.0


2.3Other expense (income), net


0.1


(0.1
)

(0.3
)Income (loss) before income taxes


6.6


2.2


(1.0
)Provision for (benefit from) income taxes


2.7


0.8


(0.4
)Net income (loss)


3.9
%

1.4
%

(0.6)
%Operating Data (unaudited):Stores:Comparable store sales change


14.8
%

4.9
%

(8.0)
%Number of stores open at end of period


209


185


180Sales per gross square foot (in whole dollars)

$
233

$
207

$
204Average square feet per store


4,300


4,312


4,283Total gross square feet at end of period (in thousands)


899


798


771Direct:Number of catalogs circulated (in thousands)


21,900


20,300


20,300Revenue per catalog (in whole dollars)

$
1.55

$
1.65

$
1.72


We
have determined our operating segments on the same basis that we use internally to evaluate performance. Our operating segments are our stores and our direct business, which have been
aggregated into one reportable financial segment. We aggregate our operating segments because they have a similar class of customer, nature of products, nature of production process and distribution
methods, as well as similar economic characteristics.

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Table of Contents

The following table summarizes the number of stores open at the beginning of the period and at the end of the period:

January 1,
2011

January 2,
2010

January 3,
2009Stores at beginning of period


185


180


188Stores opened during period


27


15


6Stores closed during period


(3
)

(10
)

(14
)Stores at end of period


209


185


180


Comparison of Fiscal Year 2010 to Fiscal Year 2009

Fiscal Year EndedJanuary 1,
2011

January 2,
2010VariancePercentage of
Net Revenues



Percentage of
Net RevenuesAmount

Amount

Dollars

Percentages(dollars in thousands)Net revenues

$
243,364


100.0
%
$
198,834


100.0
%
$
44,530


22.4
%Cost of goods sold


160,777


66.1


138,893


69.9


21,884


15.8Gross profit


82,587


33.9


59,941


30.1


22,646


37.8Selling, general and administrative expenses


57,945


23.8


46,819


23.5


11,126


23.8Depreciation and amortization


4,773


2.0


4,678


2.4


95


2.0Impairment of long-lived assets








196


0.1


(196
)

(100.0
)Income from operations


19,869


8.1


8,248


4.1


11,621


140.9Interest expense, net of interest income


3,292


1.4


3,956


2.0


(664
)

(16.8
)Other expense (income), net


308


0.1


(128
)

(0.1
)

436


(340.6
)Income before income taxes


16,269


6.6


4,420


2.2


11,849


268.1Provision for income taxes


6,458


2.7


1,640


0.8


4,818


293.8Net income

$
9,811


3.9
%
$
2,780


1.4
%
$
7,031


252.9
%Operating Data (unaudited):Revenues:Stores

$
209,413


86.0
%
$
165,331


83.2
%
$
44,082


26.7
%Direct


33,951


14.0


33,503


16.8


448


1.3Net revenues

$
243,364


100.0
%
$
198,834


100.0
%
$
44,530


22.4
%




Net revenues increased by $44.5 million, or 22.4%, for fiscal year 2010 from fiscal year 2009. This increase resulted from an
increase in non-comparable store sales and comparable store sales in addition to a slight increase in our direct sales as further described below.

Store
sales increased $44.1 million, or 26.7%, for fiscal year 2010 from fiscal year 2009. The increase in store sales resulted in part from a 25.9% increase in the number of
customer transactions, driven in part by 24 new store openings, net of store closings, since January 2, 2010. Comparable store sales increased $23.0 million, or 14.8%, for fiscal year
2010 compared to an increase of 4.9% for fiscal

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year
2009. Non-comparable store sales increased $21.1 million for fiscal year 2010 compared to fiscal year 2009. There were 167 comparable stores and 42 non-comparable
stores open at January 1, 2011.

Direct
sales, including shipping and handling fees, from our direct business increased $448,000, or 1.3%, for fiscal year 2010 from fiscal year 2009, due to an increase in the number of
catalogs circulated offset by a decrease in average revenue per catalog.

Gross Profit

Gross profit increased $22.6 million, or 37.8%, for fiscal year 2010 from fiscal year 2009. As a percentage of net revenues,
gross profit margin increased by 380 basis points for fiscal year 2010 from fiscal year 2009. This increase was attributable to a 120 basis point increase in merchandise margin, due primarily to
stronger regular price sales which required fewer markdowns, and a 260 basis point decrease in freight costs, store occupancy, distribution and buying costs as a
percentage of net revenues, due primarily to an increase in comparable store sales and a favorable change in per store occupancy costs.

Selling, General and Administrative Expense

Selling, general and administrative expenses increased by $11.1 million, or 23.8%, for fiscal year 2010 from fiscal year 2009.
This increase resulted in part from a $5.5 million increase in store operating expenses due primarily to our store growth. As a percentage of net revenues, store operating expenses decreased to
17.3% for fiscal year 2010 from 18.4% for fiscal year 2009.

General
and administrative expenses increased $5.6 million due in part to $1.2 million of costs related to our initial public offering, including the payment by us of an
aggregate $1.0 million under a success bonus plan triggered by the completion of our initial public offering. The remaining increase is primarily related to higher compensation expenses and
professional fees associated with the implementation of certain information technology systems, including a new point-of-sale software system. As a percentage of net revenues,
general and administrative expenses increased to 6.5% for fiscal year 2010 from 5.1% for fiscal year 2009.

As
a percentage of net revenues, selling, general and administrative expenses was 23.8% for fiscal year 2010 and 23.5% for fiscal year 2009 due to reasons discussed above.

Depreciation and Amortization Expense

Depreciation and amortization increased $95,000, or 2.0%, for fiscal year 2010 from fiscal year 2009. As a percentage of net revenues,
depreciation and amortization decreased 40 basis points for fiscal year 2010 from fiscal year 2009, as a result of an increase of our comparable store sales.

Interest Expense, Net of Interest Income

Interest expense, net of interest income, decreased by $664,000, or 16.8%, for fiscal year 2010 from fiscal year 2009, which primarily
reflects our lower average borrowings under our senior credit facility for fiscal year 2010. On October 20, 2010, we repaid all amounts owed under the term loan facilities of our senior credit
facility using net proceeds from our initial public offering. The early repayment triggered a charge of $793,000 for interest and related fees in October 2010. The senior credit facility was
subsequently terminated.

Provision for Income Taxes

Provision for income taxes increased $4.8 million for fiscal year 2010 from fiscal year 2009, which was attributable to an
$11.8 million increase in income before income taxes in addition to the effective tax rate increase of 260 basis points to 39.7% in fiscal year 2010 from 37.1% in fiscal year 2009. The

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basis
point increase was due primarily to the elimination of certain deferred tax assets no longer expected to be utilized and reduced tax credits expected to be utilized to reduce our fiscal year
2010 income tax liability.

Net Income

Net income increased $7.0 million for fiscal year 2010 from fiscal year 2009 due to the factors discussed above.

Comparison of Fiscal Year 2009 to Fiscal Year 2008

Fiscal Year EndedJanuary 2,
2010

January 3,
2009VariancePercentage of
Net Revenues



Percentage of
Net RevenuesAmount

Amount

Dollars

Percentages(dollars in thousands)Net revenues

$
198,834


100.0
%
$
191,824


100.0
%
$
7,010


3.7
%Cost of goods sold


138,893


69.9


136,960


71.4


1,933


1.4Gross profit


59,941


30.1


54,864


28.6


5,077


9.3Selling, general and administrative expenses


46,819


23.5


46,577


24.3


242


0.5Depreciation and amortization


4,678


2.4


5,357


2.8


(679
)

(12.7
)Impairment of long-lived assets


196


0.1


936


0.5


(740
)

(79.1
)Income from operations


8,248


4.1


1,994


1.0


6,254


313.6Interest expense, net of interest income


3,956


2.0


4,329


2.3


(373
)

(8.6
)Other income, net of other expense


(128
)

(0.1
)

(493
)

(0.3
)

365


(74.0
)Income before income taxes


4,420


2.2


(1,842
)

(1.0
)

6,262


(340.0
)Provision for income taxes


1,640


0.8


(890
)

(0.4
)

2,530


(284.3
)Net income

$
2,780


1.4
%
$
(952
)

(0.6
)%
$
3,732


(392.0
)%Operating Data (unaudited):Revenues:Stores

$
165,331


83.2
%
$
156,924


81.8
%
$
8,407


5.4
%Direct


33,503


16.8


34,900


18.2


(1,397
)

(4.0
)Net revenues

$
198,834


100.0
%
$
191,824


100.0
%
$
7,010


3.7
%


Net Revenues

Net revenues increased $7.0 million, or 3.7%, in fiscal year 2009 from fiscal year 2008, which included an additional
53rd week. This 53rd week contributed $3.6 million in additional revenue in fiscal year 2008. The overall increase in revenues resulted from an increase in
non-comparable store sales and an increase in comparable store sales, partially offset by a decrease in our direct sales as further described below.

Store
sales increased $8.4 million, or 5.4%, in fiscal year 2009 from fiscal year 2008. This increase in revenues from store sales was primarily attributable to a 5.2% increase in
the number of customer transactions, driven in part by five new store openings, net of store closings, since January 3, 2009, and an increase in the average number of items per sale. Comparable
store sales increased $7.2 million, or 4.9%, in fiscal year 2009 compared to an 8.0% decrease in comparable store sales in fiscal year 2008. Non-comparable store sales increased
$1.2 million in fiscal year 2009 compared to fiscal year 2008. There were 164 comparable stores and 21 non-comparable stores open at January 2, 2010.

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Direct sales, including shipping and handling fees, from our direct business decreased $1.4 million, or 4.0%, in fiscal year 2009 from fiscal year 2008,
primarily as a result of a temporary failure in the system for our direct business in June 2009, and resulting loss of customer sales data, which prevented us from fulfilling existing and new sales
orders.

Gross Profit

Gross profit increased $5.1 million, or 9.3%, in fiscal year 2009 from fiscal year 2008. As a percentage of revenues, gross
profit margin increased by 150 basis points in fiscal year 2009 from fiscal year 2008. This increase was a result of a 30 basis point increase in the merchandise margin and a 120 basis point decrease
in freight costs, store occupancy, distribution and buying costs.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $242,000, or 0.5%, in fiscal year 2009 from fiscal year 2008. Store operating
expenses increased by $764,000 due to our store growth. As a percentage of revenues, store operating expenses decreased 30 basis points to 18.4% for fiscal year 2009 from 18.7% in fiscal year 2008.
General and administrative expenses decreased $522,000 primarily as a result of a reduction in professional fees partially offset by an increase in payroll and payroll-related expenses. As a
percentage of net revenues, general and administrative expenses were 5.1% in fiscal year 2009 compared to 5.6% in and fiscal year 2008.

As
a percentage of revenues, selling, general and administrative expenses decreased 80 basis points for fiscal year 2009 from fiscal year 2008, as a result of the above factors.

Depreciation and Amortization

Depreciation and amortization decreased $679,000, or 12.7%, in fiscal year 2009 from fiscal year 2008. As a percentage of revenues,
depreciation and amortization decreased 40 basis points in fiscal year 2009 from fiscal year 2008. This decrease was a result of an adjustment for impairment of long-lived assets during
the fourth quarter of fiscal year 2008 partially offset by depreciation and amortization on new capital expenditures.

Impairment of Long-Lived Assets

Impairment of long-lived assets was related to fair value adjustments on the carrying value of store assets.

Interest Expense, Net of Interest Income

Interest expense, net of interest income, decreased by $373,000, or 8.6%, in fiscal year 2009 from fiscal year 2008. This decrease
reflects our lower average outstanding debt
resulting from quarterly payments under our prior senior credit facility in the amount of $5.0 million in fiscal year 2009.

Provision for (Benefit from) Income Taxes

Provision for (benefit from) income tax increased $2.5 million in fiscal year 2009 from fiscal year 2008. This increase was
attributable to a $6.3 million increase in income before income taxes partially offset by the effective tax rate decrease to 37.1% for fiscal year 2009 from a tax benefit of 48.3% in fiscal
year 2008.

Net Income (Loss)

Net income (loss) increased $3.7 million in fiscal year 2009 from fiscal year 2008 due to the factors discussed above.

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Liquidity and Capital Resources

Our primary sources of liquidity are currently cash flows from operations. As described below, we are currently in negotiations for a
revolving credit facility that we expect will be effective in the second quarter of fiscal year 2011. Our primary cash needs are capital expenditures in connection with opening new stores, remodeling
or relocating existing stores, distributing our catalogs, operating our website and the additional working capital required for running our operations. Cash is also required for investment in our
information technology systems, maintenance of existing facilities and distribution facility enhancements, when required. The most significant components of our working capital are cash and cash
equivalents, merchandise inventories, trade payables and other current liabilities. Our working capital position benefits from the fact that we generally collect cash from sales to customers the same
day or, in the case of credit or debit card transactions, within several days of the related sale, and we typically have up to 60 days to pay our merchandise vendors, depending on the
applicable vendor terms.

Our
ability to fund such cash flow needs depends largely on our future operating performance. We assess future operating performance by looking at a number of metrics, primarily our net
revenues, comparable store and non-comparable store sales, direct sales through our catalog and e-commerce channels, gross profit margin, and selling, general and
administrative expenses. Our liquidity position is directly affected by these performance metrics.

On
October 14, 2010, we completed our initial public offering of our common stock which included 3,333,333 new shares sold by us and 1,666,667 shares sold by our existing
stockholders, raising net proceeds of $38.2 million for us, after deducting the underwriting discount and offering expenses payable by us. As part of our initial public offering, our
convertible Series A and Series B preferred stock were converted into 11,869,109 shares of our common stock and our authorized capitalized stock was amended to 150,000,000 shares of
common stock, par value $0.001 per share, and 5,000,000 shares of undesignated preferred stock, par value $0.001 per share.

On
October 20, 2010, we used net proceeds of $32.2 million from our initial public offering to repay all amounts owed under our senior credit facility, including
$31.5 million for outstanding principal, and $3.5 million to redeem all outstanding shares of our non-convertible, non-voting Series C preferred stock.
There were no amounts outstanding under our revolving credit facility of our senior credit facility at the time of repayment. Subsequently, the senior credit facility was terminated.

On
November 2, 2010, the underwriters in our initial public offering closed the full exercise of their over-allotment option to purchase an additional 750,000 shares
of our common stock from our selling stockholders. The option was granted in connection with the initial public offering of 5,000,000 shares of common stock. We did not receive any proceeds from the
sale of shares in the over-allotment by the selling stockholders.

On
February 16, 2011, we closed a secondary offering of 5,703,764 shares of our common stock priced at $16.50 per share. We sold 100,000 new shares of common stock in the
offering, and the selling shareholders sold 5,603,764 shares in the offering, including 743,969 shares sold pursuant to the underwriter's over-allotment option. The offering raised net
proceeds of $1.0 million for the Company, after deducting the underwriting discount and offering expenses payable by us.

We
are in negotiations for a five-year, $15 million senior secured revolving credit facility which includes an option by us to expand the facility by an additional
$5 million. Interest is expected to accrue based upon a reference index rate plus a fixed margin and have prevailing market terms and conditions. We anticipate this senior secured revolving
credit facility will be effective in the second quarter of fiscal year 2011. There is no guarantee that such a facility will be entered into on commercially reasonable terms or at all.

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Our
cash and cash equivalents balance increased $9.0 million to $16.2 million as of January 1, 2011, from $7.2 million as of January 2, 2010.
Components of this change in cash in fiscal year 2010, as well as the change in fiscal years 2009 and 2008, are provided below in more detail.

A
summary of operating, investing and financing activities are shown in the following table:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Provided by operating activities

$
19,409

$
13,018

$
4,220Used in investing activities


(6,804
)

(4,794
)

(2,340
)Used in financing activities


(3,629
)

(5,000
)

(3,250
)Net increase (decrease) in cash / cash equivalents

$
8,976

$
3,224

$
(1,370
)


Operating Activities

Operating activities consist of net income adjusted for non-cash items, including depreciation and amortization, deferred
income taxes and the effect of other working capital requirements, as summarized in following table:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Net income (loss)

$
9,811

$
2,780

$
(952
)Adjustments to reconcile net income (loss) to net cash provided by operating activities:Depreciation and amortization


4,773


4,678


5,357Non-cash impairment charges





196


936Deferred income taxes


2,076


1,561


(275
)Inventories


(5,471
)

1,714


(450
)Merchandise accounts payable


5,802


(174
)

(4,041
)Other working capital components


2,418


2,263


3,645Net cash provided by operating activities

$
19,409

$
13,018

$
4,220


Net
cash provided by operating activities increased $6.4 million to $19.4 million during fiscal year 2010 compared to $13.0 million for fiscal year 2009. This
increase was attributable to a $7.0 million increase in net income, a $515,000 favorable change in deferred income taxes and a $54,000 decrease in our other working capital requirements offset
by a $1.2 million unfavorable change in our requirements for inventory, net of merchandise accounts payable. The unfavorable change in our cash requirements for inventory, net of merchandise
accounts payable, was principally due to the increase in the number of stores and earlier shipments of spring merchandise for fiscal year 2011 offset by more favorable terms with our trade vendors.

The
$8.8 million improvement in net cash provided by operating activities in fiscal year 2009 compared to fiscal year 2008 is due to growth in net income of $3.7 million, a
$1.8 million favorable change in deferred income taxes, and a $6.0 million decrease in our requirements for inventory, net of merchandise accounts payable, offset by a
$2.8 million increase in our other working capital requirements.

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Investing Activities

Investing activities consist primarily of capital expenditures for new and existing stores, as well as our investment in information
technology:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Capital expenditures (excluding tenant allowances)

$
(3,844
)
$
(3,044
)
$
(1,463
)Tenant allowances


(2,960
)

(1,765
)

(1,177
)Proceeds from sale of assets





15


300Net cash used in investing activities

$
(6,804
)
$
(4,794
)
$
(2,340
)


For
fiscal year 2010, capital expenditures, excluding tenant allowances, increased $800,000 compared to fiscal year 2009. This increase was attributable to capital expenditures for our
new point-of-sale software system, an upgrade to our software systems that support our direct business, new store construction and maintenance of existing stores.

For
fiscal year 2009, capital expenditures, excluding tenant allowances, increased $1.6 million compared to fiscal year 2008, primarily attributable to capital expenditures to new
store construction and maintenance of existing stores.

Financing Activities

Financing activities have historically consisted of borrowings and payments on our outstanding senior credit facility. In fiscal year
2010, our financing activities include the receipt of net proceeds from our initial public offering and the repayment of our prior senior credit facility:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Principal payments on long-term debt

$
(38,250
)
$
(5,000
)
$
(3,250
)Proceeds from initial public offering, net of issuance costs


38,152





Redemption of Series C preferred stock


(3,531
)




Net cash used in financing activities

$
(3,629
)
$
(5,000
)
$
(3,250
)


On
October 14, 2010, we completed our initial public offering of our common stock which included 3,333,333 new shares sold by us and 1,666,667 shares sold by our existing
stockholders, raising net proceeds of $38.2 million for us, after deducting the underwriting discount and offering expenses payable by us. On October 20, 2010, we used net proceeds of
$31.5 million from our initial public offering to repay the outstanding principal amount owed under our prior senior credit facility and $3.5 million to redeem all outstanding shares of
our non-convertible, non-voting Series C preferred stock. In addition, we paid $3.8 million in scheduled quarterly principal repayments plus an additional
$3.0 million on our prior senior credit facility in fiscal year 2010, based on our operating results for fiscal year 2009. The $5.0 million and $3.3 million use of net cash in
fiscal years 2009 and 2008, respectively, resulted from the scheduled quarterly principal repayments due under our prior senior credit facility.

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Senior Credit Facility

On October 20, 2010, we repaid all amounts owed under our prior six-year, $66.5 million senior credit
facility using proceeds from our initial public offering. There were no amounts outstanding under our revolving credit facility of our prior senior credit facility at the time of repayment.
Subsequently, the senior credit facility was terminated.

We
are in negotiations for a five-year, $15 million senior secured revolving credit facility which includes an option by us to expand the facility by an additional
$5 million. Interest is expected to accrue based upon a reference index rate plus a fixed margin and have prevailing market terms and conditions. We anticipate this senior secured revolving
credit facility will be effective in the second quarter of fiscal year 2011. There is no guarantee that such a facility will be entered into on commercially reasonable terms or at all.

Outlook

Our short-term and long-term liquidity needs arise primarily from capital expenditures associated with our
growth strategy and working capital requirements. We believe that our cash position, net cash provided by operating activities, availability under an anticipated new revolving credit facility as well
as net proceeds from our secondary common stock offering in February 2011 will be adequate to finance our working capital needs and planned capital expenditures for at least the next 12 months.
Planned capital expenditures for fiscal year 2011 include expenditures for an expected 30 to 35 new stores, relocation of and maintenance of existing stores, maintenance of corporate facilities, and
investments in information technology systems, which includes investing in and upgrading several of our systems to provide improved support of our current operations and position us for future growth.

Off Balance Sheet Arrangements

We are not a party to any off balance sheet arrangements.

Contractual Obligations

We enter into long-term contractual obligations and commitments in the normal course of business, primarily debt
obligations and non-cancelable operating leases. The following table summarizes our contractual obligations as of January 1, 2011 over the periods specified.

Payments Due by PeriodTotal

Less Than
1 Year

1 - 3
Years

3 - 5
Years

More Than
5 Years(in thousands)Operating lease obligations(1)

$
75,728

$
16,634

$
13,500

$
11,337

$
34,257Purchase obligations(2)


14,880


14,880








Total

$
90,608

$
31,514

$
13,500

$
11,337

$
34,257


(1)Represents
future minimum rental commitments under non-cancelable operating leases and does not include incremental rents which are computed as
a percentage of net sales.(2)Represents
outstanding obligations to purchase merchandise inventory.


Impact of Inflation

Our results of operations and financial condition are presented based on historical cost. While it is difficult to accurately measure
the impact of inflation due to the imprecise nature of the estimates

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required,
we believe the effects of inflation, if any, on our results of operations and financial condition have been immaterial.

Recent Accounting Pronouncements

In August 2009, the FASB issued Accounting Standards Update (ASU) 2009-05,Measuring Liabilities at
Fair Value(Topic 820). The objective of the new guidance is to provide clarification for the fair value measurement of liabilities, specifically providing clarification that
in circumstances in which a quoted price in an active market for an identical liability is not available, a reporting entity is required to measure fair value using certain prescribed techniques.
Techniques highlighted include using: (1) the quoted price of the identical liability when traded as an asset; (2) quoted prices for similar liabilities or similar liabilities when
traded as assets; or (3) another valuation technique that is consistent with the principles of fair value measurements. The new guidance also clarifies that when estimating the fair value of a
liability, a reporting entity is not required to include a separate input or adjustment to other inputs relating to the existence of a restriction that
prevents the transfer of the liability. Finally, the guidance clarifies that Level 1 fair value measurements include both a quoted price in an active market for the identical liability and a
quoted price for the identical liability when traded as an asset in an active market when no adjustment to the quoted price of the asset is required. The adoption of this guidance did not have a
material impact on our financial statements or disclosures.

In
January 2010, the FASB issued ASU 2010-06,Fair Value Measurements and Disclosures(Topic 820): Improving Disclosures about Fair Value Measurements. The new guidance requires disclosures of transfers in and out of Level 1
and 2 fair value measurements, including a description of the reason for the transfer. The new guidance also calls for disclosures about the activity in Level 3 measurements by separately
presenting information on purchases, sales, issuances and settlements on a gross basis rather than a single net number. The guidance also clarifies (1) the level of disaggregation that should
be used in completing disclosures about fair value measurements and (2) the disclosures required in describing the inputs and valuation techniques used for both nonrecurring and recurring fair
value measurements. This guidance became effective for interim and annual reporting periods beginning after December 15, 2009, except for the new disclosures regarding the activity in
Level 3 measurements, which became effective for fiscal years beginning after December 15, 2010. The adoption of this guidance will not have a material impact on our financial statements
or disclosures.

Critical Accounting Policies

This Management's Discussion and Analysis of Financial Condition and Results of Operations has been derived from our consolidated
financial statements that were prepared in accordance with accounting principles generally accepted in the United States of America (GAAP). GAAP requires management to make estimates and assumptions
that affect the reported amounts of our assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and
expenses during the reporting period. On an ongoing basis, our management evaluates its estimates and judgments, including those related to inventory valuation, property and equipment, recoverability
of long-lived assets, including intangible assets, income taxes and stock-based compensation.

Our
management bases its estimates and judgments on its historical experience and other relevant factors and assumptions it believes to be reasonable to form the basis for making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources and evaluates these estimates on an ongoing basis. While we believe that the historical
experience and other factors considered provide a meaningful basis for the accounting policies applied in the preparation of the consolidated financial statements, we cannot guarantee that our
estimates and assumptions will be accurate. Actual results could differ from these estimates under different assumptions or conditions which would require us to make adjustments to these estimates in
future periods.

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Our
management has reviewed critical accounting policies and estimates with our audit committee. The following reflect the most critical accounting policies and significant estimates and
judgments used in the preparation of our consolidated financial statements. For a complete discussion of our significant accounting policies, refer to Note 1 of our consolidated financial
statements "Nature of Business and Summary of Significant Accounting Policies" appearing elsewhere in this Annual Report on Form 10-K.

Revenue Recognition

We recognize revenue at the point-of-sale or upon shipment to customers. Shipping and handling fees billed to
customers for direct sales are included in net revenues. Based on historical sales returns, an allowance for sales returns is recorded as a reduction of net revenues in the periods in which the sales
are recognized. Sales tax collected from customers is excluded from net revenues and is included as part of accrued expenses and other current liabilities on our consolidated balance sheets appearing
elsewhere in this Annual Report on Form 10-K .

Beginning
in March 2011, we sell gift cards in our stores, which do not expire or lose value over periods of inactivity. We account for gift cards by recognizing a liability at the time
a gift card is sold. Through June 2010, we sold gift certificates in our stores, which also do not expire or lose value over periods of inactivity. We recognize revenue from gift cards and gift
certificates when they are redeemed by the customer.

Inventory Valuation

Inventories are comprised primarily of women's apparel and accessories and are stated at the lower of cost or market, on a
first-in, first-out basis, using the retail inventory method. We record merchandise receipts at the time they are delivered to our consolidator as this is the point at which
title and risk of loss transfer to us. We do not directly import any merchandise at this time.

We
review our inventory levels to identify slow-moving merchandise and generally use markdowns to clear this merchandise. We record a markdown reserve based on estimated
future markdowns related to current inventory to clear slow-moving inventory. During each accounting period, we evaluate the selling trends experienced and the related promotional events
or pricing strategies in place to sell through the current inventory levels. Markdowns may occur when inventory exceeds customer demand for reasons of style, seasonal adaptation, changes in customer
preference, lack of consumer acceptance of fashion items, competition or if it is determined that the inventory in stock will not sell at its currently ticketed price. These markdowns may have an
adverse impact on earnings, depending on the extent and amount of inventory affected. The markdown reserve is recorded as an increase to cost of goods sold in the consolidated statements of operations
appearing elsewhere in this Annual Report on Form 10-K.

We
perform physical inventory counts at all stores semi-annually. Included in the carrying value of merchandise inventories is a reserve for shrinkage. Shrinkage is estimated
based on historical physical inventory results as a percentage of sales. The estimate for shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage trends.

Property and Equipment, Net

Property and equipment are stated at cost less accumulated depreciation. Depreciation of property and equipment is computed for
financial reporting purposes on the straight-line method using service lives ranging principally from three to fifteen years. Furniture and fixtures are typically depreciated over three to
five years. Amortization of leasehold improvements is provided on the straight-line method over the length of the lease or over the estimated useful life of the improvement, whichever is
shorter. The cost of assets sold or retired and the related accumulated depreciation or amortization is removed from the accounts with any resulting gain or loss included in net income. Major renewals
and

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betterments
which extend service lives are capitalized, while expenditures for repairs and maintenance that do not significantly extend the life of the asset are expensed as incurred.

Impairment of Long-Lived Assets

We are exposed to potential impairment if the book value of our assets exceeds their expected future cash flows. The major components
of our long-lived assets
are store fixtures, equipment and leasehold improvements. We follow FASB ASC 360,Property, Plant and Equipment, which requires impairment losses to be
recorded on long-lived assets used in operations whenever events or changes in circumstances indicate that the net carrying amounts may not be recoverable. Our evaluation is performed
based on estimated undiscounted future cash flows from operating activities compared with the carrying value of related assets for the individual stores. If the undiscounted future cash flows are less
than the carrying value, an impairment loss is recognized as the difference between the carrying value and the estimated fair value of the assets based on the discounted future cash flows of the
assets using a rate that approximates our weighted average cost of capital.

Goodwill

Goodwill of $55.5 million was recognized on the acquisition of Body Shop of America, Inc. and Catalogue
Ventures, Inc. on October 1, 2006. We follow FASB ASC 350,IntangiblesGoodwill and Other, which requires that goodwill and
indefinite life intangibles are subject to an assessment of impairment at least annually. Under this guidance, we are required to compare the fair value of each reporting unit with its carrying amount
to determine if there is a potential impairment of goodwill. If the fair value of the reporting unit is less than its carrying value, an impairment loss is recorded to the extent that the fair value
of the goodwill within the reporting unit is less than its carrying value. In fiscal year 2007, we recorded a $34.0 million impairment of goodwill related to our store operations as a result of
the slowing economy, repositioning of our merchandise strategy, competition with retailers and operating performance of our stores. We performed our annual impairment analysis as of January 1,
2011 using the discounted cash flow and guideline public company methods to determine the fair value of the reporting units. Our analysis indicated that no impairment of goodwill occurred or was
at-risk as of January 1, 2011 and January 2, 2010.

Income Taxes

Income taxes are accounted for pursuant to FASB ASC 740,Income Taxes, which requires
that we recognize deferred income taxes, which include net operating loss carry forwards and tax credits among other items. Deferred income taxes are determined based on the difference between the
financial reporting and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are offset by deferred
tax liabilities relating to nondeductible temporary differences. Recognition of deferred tax assets is based on management's belief that it is more likely than not that the tax benefit associated with
temporary differences will be utilized. The FASB issued guidance requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some portion or all of the net
deferred tax assets will not be realized. We have determined that valuation allowances against the deferred tax assets are not currently necessary.

We
follow FASB ASC 740,Income Taxes, guidance on accounting for uncertainty in income taxes. The standard prescribes a recognition
threshold and measurement attribute for financial statement recognition and measurement of tax positions taken or expected to be taken in tax returns. In addition, the standard provides guidance on
the de-recognition, classification and disclosure of tax positions, as well as the accounting for related interest and penalties. In May 2007, the FASB amended the guidance associated with
the criteria that must be evaluated in determining if a tax position has been effectively settled and should be recognized as a tax benefit. We did not have any uncertain tax provisions

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recorded
in our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K.

Stock-Based Compensation

We account for stock-based compensation in accordance with FASB ASC 718,CompensationStock
Compensation, which establishes accounting for equity instruments exchanged for employee services. Under the provisions of this statement, stock-based compensation cost is
measured at the grant date fair value and is recognized as an expense by the graded-vested method over the employee's requisite service period (generally the vesting period of the equity grant). As
required under this guidance, we estimate forfeitures for options granted which are not expected to vest. Changes in these inputs and assumptions can materially affect the measurement of the estimated
fair value of our stock-based compensation expense. We estimate the grant date fair value of stock option awards using the Black-Scholes option pricing model. For fiscal years 2010, 2009 and 2008, the
fair value of stock options was estimated at the grant date using the following weighted-average assumptions:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009Expected option term


6.19 years


6.25 years


6.25 yearsExpected volatility factor


73.7
%

71.0
%

66.1
%Risk-free interest rate


1.5
%

3.1
%

1.8
%Expected annual dividend yield


0
%

0
%

0
%


The
risk-free interest rate was determined based on the rate of U.S. Treasury instruments whose maturities are similar to those of the expected term of the award being
valued. The expected dividend yield was based on our expectations of not paying dividends on our common stock for the foreseeable future. The expected volatility incorporates historical volatility of
similar entities whose shares prices are publicly available. The expected term is based on the simplified method of estimating the option life.

Stock-based
compensation expense related to stock options was $563,000, $168,000 and $114,000 for fiscal years 2010, 2009 and 2008, respectively. We granted options to purchase an
aggregate of 130,000, 586,842 and 209,587 shares of common stock in fiscal years 2010, 2009 and 2008, respectively. We have granted 18,500 options to purchase shares of our common stock at an exercise
price of $18.20 in fiscal year 2011 through March 17, 2011. These grants and any future equity grants will increase our
stock-based compensation expense in fiscal year 2011 and in future fiscal years compared to fiscal year 2010.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

On October 20, 2010, we repaid all amounts owed under our term loan facilities of our prior senior credit facility using
proceeds from our initial public offering. There were no amounts outstanding under our revolving credit facility of our prior senior credit facility at the time of repayment. Subsequently, the prior
senior credit facility was terminated.

We
are in negotiations for a five-year, $15 million senior secured revolving credit facility which includes an option by us to expand the facility by an additional
$5 million. Interest is expected to accrue based upon a reference index rate plus a fixed margin and have prevailing market terms and conditions. We anticipate this senior secured revolving
credit facility will be effective in the second quarter of fiscal year 2011. Consequently, our principal market risk relates to interest rate sensitivity, which is the risk that future changes in
interest rates will reduce our net income or net assets.

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ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Body Central Corp.  Index to Consolidated Financial Statements



PageReport of Independent Registered Certified Public Accounting
Firm


53Consolidated Balance Sheets as of January 1, 2011 and January 2, 2010


54Consolidated Statements of Operations for the Fiscal Years Ended January 1, 2011, January 2, 2010 and
January 3, 2009


55Consolidated Statements of Stockholders' Equity (Deficit) for the Fiscal Years Ended January 1, 2011, January 2,
2010 and January 3, 2009


56Consolidated Statements of Cash Flows for the Fiscal Years Ended January 1, 2011, January 2, 2010 and
January 3, 2009


57Notes to the Consolidated Financial Statements


58


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Report of Independent Registered Certified Public Accounting Firm

To
the Board of Directors and
Stockholders of Body Central Corp.:

In
our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, stockholders' equity (deficit) and cash flows present fairly, in all
material respects, the financial position of Body Central Corp. and its subsidiaries at January 1, 2011 and January 2, 2010, and the results of their operations and their cash flows for
each of the three years in the period ended January 1, 2011 in conformity with accounting principles generally accepted in the United States of America. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits of these statements in accordance
with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

/s/
PricewaterhouseCoopers LLP

Jacksonville,
Florida
March 31, 2011

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BODY CENTRAL CORP.

CONSOLIDATED BALANCE SHEETS

January 1,
2011

January 2,
2010(in thousands, except
share data)AssetsCurrent assetsCash and cash equivalents

$
16,202

$
7,226Accounts receivable


1,258


910Inventories


18,369


12,898Prepaid expenses and other current assets


3,933


2,647Deferred tax asset, current


1,425


1,167Total current assets


41,187


24,848Property and equipment, net of accumulated depreciation and amortization


17,071


14,912Goodwill


21,508


21,508Intangible assets, net of accumulated amortization


17,128


17,824Other assets


102


117Total assets

$
96,996

$
79,209Liabilities, Redeemable Preferred Stock and Stockholders' Equity (Deficit)Current liabilitiesAccounts payable

$
14,880

$
9,078Accrued expenses and other current liabilities


14,605


12,487Current portion of long-term debt





5,250Total current liabilities


29,485


26,815Other liabilities


5,149


4,361Deferred tax liability, long-term


4,220


1,886Long-term debt, less current portion





33,000Total liabilities


38,854


66,062Commitments and contingenciesRedeemable Preferred StockPreferred stock, Series D, $0.001 par value, no shares authorized, issued or outstanding





Preferred stock, Series C, $0.001 par value, no shares authorized, issued or outstanding as of January 1, 2011; 30,000 shares authorized, issued
and outstanding as of January 2, 2010





3,418Preferred stock, Series A, $0.001 par value, no shares authorized, issued or outstanding as of January 1, 2011; 325,000 shares authorized, 308,820
shares issued and outstanding as of January 2, 2010





31,080Preferred stock, Series B, $0.001 par value, no shares authorized, issued or outstanding as of January 1, 2011; 175,000 shares authorized, 158,386
shares issued and outstanding as of January 2, 2010





15,540Undesignated preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued and outstanding





Stockholders' equity (deficit)Common stock, $0.001 par value, 150,000,000 shares authorized, 15,405,677 shares issued and outstanding as of January 1, 2011; 19,053,345 shares
authorized, 203,235 shares issued and outstanding as of January 2, 2010


15


Additional paid-in capital


85,496


289Accumulated deficit


(27,369
)

(37,180
)Total stockholders' equity (deficit)


58,142


(36,891
)Total liabilities, redeemable preferred stock and stockholders' equity (deficit)

$
96,996

$
79,209


The accompanying notes are an integral part of these consolidated financial statements.

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BODY CENTRAL CORP.

CONSOLIDATED STATEMENTS OF OPERATIONS

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands, except share and
per share data)Net revenues

$
243,364

$
198,834

$
191,824Cost of goods sold, including occupancy, buying, distribution center and catalog costs


160,777


138,893


136,960Gross profit


82,587


59,941


54,864Selling, general and administrative expenses


57,945


46,819


46,577Depreciation and amortization


4,773


4,678


5,357Impairment of long-lived assets





196


936Income from operations


19,869


8,248


1,994Interest expense, net of interest income of $31, $21 and $140


3,292


3,956


4,329Other expense (income), net


308


(128
)

(493
)Income (loss) before income taxes


16,269


4,420


(1,842
)Provision for (benefit from) income taxes


6,458


1,640


(890
)Net income (loss)

$
9,811

$
2,780

$
(952
)Net income (loss) per common share:Basic

$
2.77

$
12.94

$
(5.42
)Diluted

$
0.73

$
0.23

$
(5.42
)Weighted-average common shares outstanding:Basic


3,502,657


203,235


203,235Diluted


13,383,642


12,173,972


203,235


The
accompanying notes are an integral part of these consolidated financial statements.

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BODY CENTRAL CORP.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

Common
Stock
Shares

Common
Stock

Additional
Paid-In
Capital

Accumulated
Deficit

Total
Stockholders'
Equity (Deficit)(in thousands, except share data)Balance as of December 29, 2007


203,235

$


$
307

$
(39,008
)
$
(38,701
)Stock-based compensation








114





114Dividends payable on Series C preferred stock








(150
)




(150
)Net loss











(952
)

(952
)Balance as of January 3, 2009


203,235





271


(39,960
)

(39,689
)Stock-based compensation








168





168Dividends payable on Series C preferred stock








(150
)




(150
)Net income











2,780


2,780Balance as of January 2, 2010


203,235





289


(37,180
)

(36,891
)Stock-based compensation








563





563Dividends payable on Series C preferred stock








(113
)




(113
)Convert Series A preferred stock to common stock


7,795,401


8


31,072





31,080Convert Series B preferred stock to common stock


4,073,708


4


15,536





15,540Issuance of common stock in initial public offering (net of issuance costs)


3,333,333


3


38,149





38,152Net income











9,811


9,811Balance as of January 1, 2011


15,405,677

$
15

$
85,496

$
(27,369
)
$
58,142


The
accompanying notes are an integral part of these consolidated financial statements.

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BODY CENTRAL CORP.

CONSOLIDATED STATEMENTS OF CASH FLOWS

January 1,
2011

January 2,
2010

January 3,
2009Cash flows from operating activitiesNet income (loss)

$
9,811

$
2,780

$
(952
)Adjustments to reconcile net income (loss) to net cash provided by operating activitiesDepreciation and amortization


4,773


4,678


5,357Stock-based compensation


563


168


114Impairment of long-lived assets





196


936Deferred income taxes


2,076


1,561


(275
)Loss (gain) on disposal of property and equipment


534


100


(254
)Changes in assets and liabilities:Accounts receivable


(350
)

(82
)

1,579Inventories


(5,471
)

1,714


(450
)Prepaid expenses and other current assets


(1,285
)

(256
)

(54
)Other assets


19


(15
)

2Accounts payable


5,802


(174
)

(4,041
)Accrued expenses and other current liabilities


1,963


871


(750
)Income taxes


156


421


2,834Other liabilities


818


1,056


174Net cash provided by operating activities


19,409


13,018


4,220Cash flows from investing activitiesPurchases of property and equipment


(6,804
)

(4,809
)

(2,640
)Proceeds from sales of assets





15


300Net cash used in investing activities


(6,804
)

(4,794
)

(2,340
)Cash flows from financing activitiesPrincipal payments on long-term debt


(38,250
)

(5,000
)

(3,250
)Proceeds from initial public offering, net of issuance costs


38,152





Redemption of Series C preferred stock


(3,531
)




Net cash used in financing activities


(3,629
)

(5,000
)

(3,250
)Net increase (decrease) in cash and cash equivalents


8,976


3,224


(1,370
)Cash and cash equivalentsBeginning of year


7,226


4,002


5,372End of year

$
16,202

$
7,226

$
4,002Supplemental disclosuresCash paid for interest

$
3,261

$
3,887

$
4,602Cash paid for income taxes


4,223


51


136Noncash financing activitiesDividends payable

$


$
150

$
150Convert of Series A preferred stock to common stock


31,080





Convert of Series B preferred stock to common stock


15,540








The
accompanying notes are an integral part of these consolidated financial statements.

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Table of Contents

BODY CENTRAL CORP.        NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1. Nature of Business and Summary of Significant Accounting Policies

Nature of Business and Organization

Body Central Corp. (the "Company"), formerly known as Body Central Acquisition Corp., is a specialty retailer of young women's apparel
and accessories operating retail stores in the South, Mid-Atlantic and Midwest regions of the United States. In addition, the Company operates a direct business through its
e-commerce website,www.bodyc.com, and Body Central catalog.

On
October 14, 2010, the Company completed the initial public offering of its common stock which included 3,333,333 new shares sold by the Company and 1,666,667 shares sold by the
Company's existing stockholders, raising net proceeds of $38.2 million for the Company, after deducting the underwriting discount and offering expenses paid by the Company.

In
conjunction with the initial public offering, the Company amended its authorized capital stock to 150,000,000 shares of common stock, par value $0.001 per share, and 5,000,000 shares
of undesignated preferred stock, par value $0.001 per share.

Stock Split

On October 13, 2010, a 25.40446-for-1 stock split of the Company's outstanding common stock was
implemented in conjunction with the Company's initial public offering. All common stock shares, per share data, and option exercise prices in the accompanying consolidated financial statements and
notes to the consolidated financial statements have been retroactively adjusted for all periods presented to give effect to the stock split.

Principles of Consolidation

The accompanying Consolidated Financial Statements, prepared in accordance principles generally accepted in the United States of
America ("GAAP"), include the assets, liabilities, stockholders' equity (deficit), revenues and expenses of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions
have been eliminated in consolidation.

Fiscal Year End

The Company's fiscal year ends on the Saturday closest to December 31. Fiscal years 2010, 2009 and 2008 ended on
January 1, 2011, January 2, 2010 and January 3, 2009, respectively. Fiscal years 2010 and 2009 included 52 weeks. Fiscal year 2008 included 53 weeks. References to
years in the Consolidated Financial Statements relate to fiscal years rather than calendar years.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates. On an ongoing basis, management evaluates its estimates and judgments, including those related to inventory valuation, property and
equipment, recoverability of
long-lived assets, including intangible assets, income taxes and stock-based compensation.

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BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

Segment Reporting

GAAP has established guidance for reporting information about a company's operating segments, including disclosures related to a
company's products and services, geographic areas and major customers. The Company has aggregated its net revenues generated from its retail stores and its direct business into one operating segment.
The Company aggregates its operating segments because they have a similar class of customer, nature of products, nature of production process and distribution methods as well as similar economic
characteristics. The Company has no international sales. All of the Company's identifiable assets are in the United States.

Revenue Recognition

The Company recognizes revenue, and the related cost of goods sold is expensed, at point-of-sale or upon
shipment to customers. Shipping and handling fees billed to customers for online and catalog sales are included in net revenues, and the related shipping and handling costs are included in cost of
goods sold. Based on historical sales returns, an allowance for sales returns is recorded as a reduction of net revenues in the periods in which the sales are recognized. Sales tax collected from
customers is excluded from net revenues and is included as part of accrued expenses and other current liabilities on the Consolidated Balance Sheets.

Through
June 2010, the Company sold gift certificates in its retail stores, which do not expire or lose value over periods of inactivity. The Company accounted for gift certificates by
recognizing a liability at the time a gift certificate was sold. The Company recognizes income from gift certificates when they are redeemed by the customer.

Revenue
from unredeemed gift certificates is recognized when it is determined that the likelihood of the gift certificate being redeemed is remote and that there is no legal obligation
to remit unredeemed
gift certificates to relevant jurisdictions. No revenue from gift certificate breakage was recognized in fiscal years 2010, 2009, and 2008.

Cash and Cash Equivalents

The Company considers all short-term investments with an initial maturity of three months or less when purchased to be cash
equivalents.

Inventories

Inventories are comprised principally of women's apparel and accessories and are stated at the lower of cost or market, on a
first-in-first out basis, using the retail inventory method. The Company determines market value as the anticipated future selling price of the merchandise less a normal
margin. An initial markup is applied to inventory at cost in order to establish a cost-to-retail ratio. Permanent markdowns, when taken, reduce both the retail and cost
components of inventory on-hand so as to maintain the already established cost-to-retail relationship. Shipping and handling costs of $3.6 million,
$3.4 million and $3.4 million for fiscal years 2010, 2009, and 2008, respectively, are included in cost of goods sold in the Consolidated Statements of Operations.

The
Company reviews its inventory levels to identify slow-moving merchandise and generally use markdowns to clear this merchandise. The Company records a markdown reserve
based on estimated future markdowns related to current inventory to clear slow-moving inventory. These markdowns may

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

have
an adverse impact on earnings, depending on the extent and amount of inventory affected. The markdown reserve is recorded as an increase to cost of goods sold in the Consolidated Statements of
Operations. The markdown reserve was $1.6 million and $1.6 million as of January 1, 2011 and January 2, 2010, respectively.

Included
in the carrying value of merchandise inventories is a reserve for shrinkage. Shrinkage is estimated based on historical physical inventory results as a percentage of sales. The
estimate for shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage
trends. The shrink reserve was $401,000 and $407,000 as of January 1, 2011 and January 2, 2010, respectively.

Property and Equipment

Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is
computed for financial reporting purposes on the straight-line method using service lives ranging principally from three to fifteen years. Furniture and fixtures are typically depreciated
over three to five years. Amortization of leasehold improvements is provided on the straight-line method over the length of the lease or over the estimated useful life of the improvement,
whichever is shorter. The cost of assets sold or retired and the related accumulated depreciation or amortization is removed from the accounts with any resulting gain or loss included in net income.
Major renewals and betterments which extend service lives are capitalized, while expenditures for repairs and maintenance that do not significantly extend the life of the asset are expensed as
incurred.

Impairment of Long-Lived Assets

The Company follows Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 360, Property, Plant and Equipment, which requires impairment losses to be recorded on long-lived assets used in operations whenever events or
changes in circumstances indicate that the net carrying amounts may not be recoverable. The evaluation is performed based on estimated undiscounted future cash flows from operating activities compared
with the carrying value of related assets for the individual stores. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized as the difference between
the carrying value and the estimated fair value of the assets based on the discounted future cash flows of the assets using a rate that approximates the Company's weighted average cost of capital.

Goodwill and Intangible Assets

The Company follows FASB ASC 350,IntangiblesGoodwill and Other, regarding
goodwill and other intangible assets. Goodwill is subject to an assessment of impairment at least annually. The guidance under this statement requires the Company to compare the fair value of each
reporting unit with its carrying amount to determine if there is a potential impairment of goodwill. If the fair value of the reporting unit is less than its carrying value, an impairment loss is
recorded to the extent that the fair value of the goodwill within the reporting unit is less than its carrying value. The Company performed its annual impairment analysis as of January 1, 2011
and January 2, 2010 using the discounted cash flow and guideline public company methods to determine the fair value of the

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

reporting
units. The Company's analysis indicated no impairment of goodwill had occurred or was at-risk as of January 1, 2011 and January 2, 2010.

Favorable
and unfavorable retail leases and customer relationships are amortized using the straight-line method over their estimated period of benefit, ranging from four to
seven years. Trade names and trademarks are deemed to be indefinite life intangibles and are thus not subject to amortization. Management of the Company evaluates the recoverability of intangible
assets annually using the relief-from-royalty method, and takes into account events or circumstances that warrant revised estimates of useful lives or that indicate impairment
exists. The Company's evaluation indicated no impairment of intangible assets in fiscal years 2010, 2009 or 2008.

Accounting for Stock Based Compensation

The Company has adopted the provisions of FASB ASC 718,CompensationStock
Compensation, which establishes accounting for equity instruments exchanged for employee services. Under the provisions of this statement, stock-based compensation expense is
measured at the grant date, based on the calculated fair value of the award, and is recognized as an expense by the graded-vested method over the employee's requisite service period (generally the
vesting period of the equity grant). As required under this guidance, the Company estimates forfeitures for options granted which are not expected to vest based on future expectations. Changes in
these inputs and assumptions can materially affect the measurement of the estimated fair value of the Company's stock-based compensation expense. Stock-based compensation expense is included in
selling, general and administrative expenses in the accompanying Consolidated Statements of Operations.

Operating Leases

The Company leases retail stores and office space under noncancelable operating leases. Most store leases contain construction
allowance reimbursements by landlords, rent escalation clauses and/or contingent rent provisions. Except for contingent rent, the Company recognizes rent expense on a straight-line basis
over the lease term and records the difference between the amount charged to expense and the rent paid as a deferred rent liability. Contingent rent, determined based on a percentage of sales in
excess of specified levels, is recognized as rent expense when achievement of the specified sales that triggers the contingent rent is probable. Cash reimbursements received from landlords for
leasehold improvements as lease incentives are also recorded as deferred rent and are amortized using the straight-line method over the lease term as an offset to rent expense.

Deferred Rent and Tenant Allowances

Deferred rent is recognized when a lease contains a predetermined fixed escalation of minimum rent. The Company recognizes the related
rent expense on a straight-line basis from possession date and records the differences between the recognized rental expense and the amounts payable under the lease as deferred rent. Also
included in deferred rent are tenant allowances received from landlords in accordance with negotiated lease terms. The tenant allowances are amortized as a reduction to rent expense on a
straight-line basis over the term of the lease. Deferred rent is included in other liabilities in the accompanying Consolidated Balance Sheets.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

Advertising

The Company expenses advertising costs in the period in which they occurred. Advertising expense, which is classified in selling,
general and administrative expenses in the accompanying Consolidated Statements of Operations, was $983,000, $869,000, and $914,000 for fiscal year 2010, fiscal year 2009 and fiscal year 2008,
respectively.

Income Taxes

Income taxes are accounted for pursuant to FASB ASC 740,Income Taxes, which requires
that the Company recognize deferred income taxes, which include net operating loss carry forwards and tax credits among other items. Deferred income taxes are determined based on the difference
between the financial reporting and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are offset
by deferred tax liabilities relating to nondeductible temporary differences. Recognition of deferred tax assets is based on management's belief that it is more likely than not that the tax benefit
associated with temporary differences will be utilized. The FASB issued guidance requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some portion
or all of the net deferred tax assets will not be realized. It has been determined that valuation allowances against the deferred tax assets are not currently necessary.

The
Company follows FASB ASC 740,Income Taxes, guidance on accounting for uncertainty in income taxes. The standard prescribes a
recognition threshold and measurement attributable for financial statement recognition and measurement of tax positions taken or expected to be taken in tax returns. In addition, the standard provides
guidance on the de-recognition, classification and disclosure of tax positions, as well as the accounting for related interest and penalties. The Company does not have any uncertain tax
provisions recorded in its Consolidated Financial Statements.

Interest
and penalties, if any, are recognized in the provision for income taxes in the Consolidated Statements of Operations. Accrued interest and penalties, if applicable, are included
within the related tax liability line on the Consolidated Balance Sheets.

Cost of Goods Sold

Cost of goods sold includes the direct cost of purchased merchandise, distribution costs, all freight costs incurred to get merchandise
to our stores and our direct customers, costs incurred to produce and distribute our catalogs, store occupancy costs and buying costs. In addition, markdowns taken, markdown reserves for slow moving
items and inventory reserves are included in cost of goods sold.

Selling, General and Administrative Expenses

Selling, general and administrative expenses include operating expenses not in cost of goods sold, primarily administration, marketing,
stock-based compensation and store operating expenses, excluding store occupancy costs. Store opening costs are expensed as incurred and are included in selling, general and administrative expense in
the Consolidated Statements of Operations.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

Insurance and Self-Insurance

The Company uses a combination of insurance and self-insurance for a number of risk management activities including
workers' compensation, general liability, automobile liability and employee-related health care benefits, a portion of which is paid by the employees. Costs related to claims are accrued based on
known claims and historical experiences of incurred but not reported claims received from our insurers. The Company believes that it has adequately reserved for its self-insurance
liability, which is capped through the use of stop-loss contracts and specified retentions with insurance companies. However, any significant variation of future claims from historical
trends could cause actual results to differ from the accrued liability.

Concentration of Credit Risk

Financial instruments subject to concentrations of credit risk consist primarily of cash. The Company places its cash with what it
believes to be high credit quality institutions. At times such instruments may be in excess of the FDIC insurance limit.

New Accounting Standards

In August 2009, the FASB issued ASU 2009-05,Measuring Liabilities at Fair Value
(Topic 820). The objective of the new guidance is to provide clarification for the fair value measurement of liabilities, specifically providing clarification that in
circumstances in which a quoted price in an active market for an identical liability is not available, a reporting entity is required to measure fair value using certain prescribed techniques.
Techniques highlighted include using Level 1) the quoted price of the identical liability when traded as an asset, Level 2) quoted prices for similar liabilities or similar liabilities
when traded as assets or Level 3) another valuation technique that is consistent with the principles of fair value measurements. The new guidance also clarifies that when estimating the fair
value of a liability, a reporting entity is not required to include a separate input or adjustment to other inputs relating to the existence of a restriction that prevents the transfer of the
liability. Finally, the guidance clarifies that Level 1 fair value measurements include both a quoted price in an active market for the identical liability and a quoted price for the identical
liability when traded as an asset in an active market when no adjustment to the quoted price of the asset is required. The Company's adoption of this guidance did not have a material impact on its
financial statements or disclosures.

In
January 2010, the FASB issued ASU 2010-06,Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value
Measurements. The new guidance requires disclosures of transfers in and out of Level 1 and 2 fair value measurements, including a description of the reason for the
transfer. The new guidance also calls for disclosures about the activity in Level 3 measurements by separately presenting information on purchases, sales, issuances and settlements on a gross
basis rather than a single net number. The guidance also clarifies 1) the level of disaggregation that should be used in completing disclosures about fair value measurements and 2) the
disclosures required in describing the inputs and valuation techniques used for both nonrecurring and recurring fair value measurements. This guidance is effective for interim and annual reporting
periods beginning after December 15, 2009, except for the new disclosures regarding the activity in Level 3 measurements, which will be effective for fiscal years beginning after
December 15, 2010. The adoption of this guidance will not have a material impact on the Company's financial statements or disclosures.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Nature of Business and Summary of Significant Accounting Policies (Continued)

Reclassifications

Certain reclassifications have been made to the fiscal years 2009 and 2008 consolidated financial statements in order to conform to the
presentation for fiscal year 2010.

2. Financial Instruments

The FASB-issued guidance establishes a framework for measuring fair value that is based on the inputs market participants use to determine fair value of an asset or liability
and establishes a fair value hierarchy to prioritize those inputs. The guidance under this statement describes a hierarchy of three levels of input that may be used to measure fair
value:



The
Company's material financial instruments consist primarily of cash and cash equivalents, accounts receivable, accounts payable, and accrued expenses. The fair values of cash,
accounts receivable, accounts payable and accrued expenses are equal to their carrying values based on their liquidity.

Considerable
judgment is required in interpreting market data to develop estimates of fair value. The fair value estimate presented herein is not necessarily indicative of the amount
that the Company or the debt holders could realize in a current market exchange. The use of different assumptions and/or estimation methodologies may have a material effect on the estimated fair
value.

The
Company repaid all amounts owed under the term loan facilities of its senior credit facility on October 20, 2010, using proceeds from the Company's initial public offering.
The term loans were repaid at carrying value.

The
Company has determined the estimated fair value amounts of its financial instruments using available market information. The assets that are measured at fair value on a recurring
basis include the following:

Fair Value Measurements UsingTotal

Quoted
Prices in
Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)(in thousands)Money market securities:January 1, 2011

$
11,084

$
11,084

$


$
January 2, 2010

$
2,653

$
2,653

$


$



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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Financial Instruments (Continued)

Money
market securities, which are short-term investments of excess cash, are classified as cash and cash equivalents on the Consolidated Balance Sheets.

3. Property and Equipment

Property and equipment as of January 1, 2011 and January 2, 2010 consist of the following:

January 1,
2011

January 2,
2010(in thousands)Furniture and fixtures

$
10,628

$
8,878Leasehold improvements


22,070


18,70332,698


27,581Accumulated depreciation and amortization


(15,627
)

(12,669
)Property and equipment, net

$
17,071

$
14,912


Depreciation
and amortization expense related to property and equipment was $4.1 million, $4.0 million and $4.7 million for fiscal years 2010, 2009 and 2008,
respectively.

The
Company incurred costs of $3.8 million, $3.0 million and $1.5 million for capital expenditures, excluding tenant allowances of $3.0 million,
$1.8 million and $1.2 million for fiscal years 2010, 2009 and 2008, respectively.

4. Intangible Assets

Intangible assets consist of the following:

Favorable
Retail Leases

Unfavorable
Retail Leases

Customer
Relationships

Trade names
and trademarksGross amount as of January 1, 2011

$
3,225

$
(190
)
$
585

$
16,395Accumulated amortization


(2,492
)

130


(585
)

Net amount as of January 1, 2011

$
733

$
(60
)
$


$
16,395Gross amount as of January 2, 2010

$
3,225

$
(190
)
$
585

$
16,395Accumulated amortization


(1,906
)

100


(475
)

Net amount as of January 2, 2010

$
1,319

$
(90
)
$
110

$
16,395


Trade
names and trademarks are deemed to be indefinite life intangibles and are thus not subject to amortization. Unfavorable retail leases are included in other liabilities in the
Consolidated Balance Sheets.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Intangible Assets (Continued)

Aggregate amortization expense related to intangible assets was $666,000 for fiscal year 2010, and $702,000 each of the fiscal years 2009 and 2008. Estimated aggregate amortization
expense for each of the two succeeding fiscal years is shown below:

Fiscal Year

(in thousands)2011

$
5562012


117$
673


5. Accrued Expenses and Other Current Liabilities

The major components of accrued expenses and other current liabilities are as follows:

January 1,
2011

January 2,
2010(in thousands)Accrued payroll and related taxes

$
4,581

$
3,234Accrued occupancy


2,124


1,930Taxes, other than income taxes


1,944


1,505Gift certificates and store merchandise credits


1,165


1,168Income taxes payable


237


79Other


4,554


4,571Total accrued expenses and other current liabilities

$
14,605

$
12,487


6. Long-Term Debt

On October 20, 2010, using net proceeds from its initial public offering, the Company repaid all amounts owing under its term loan facilities of its senior credit facility. There
were no amounts outstanding under the revolving credit facility of the Company's senior credit facility at the time of repayment. Subsequently, the senior credit facility was terminated.

The
following is a summary of debt outstanding at January 1, 2011 and January 2, 2010:

January 1,
2011

January 2,
2010(in thousands)$27.5 million term loan, interest rate at LIBOR plus 5.25%, 8.5% as of January 2, 2010, due September 30, 2012, principal and interest due
quarterly.

$


$
17,250$24 million term loan, interest rate at LIBOR plus 5.75%, 9.0% as of January 2, 2010, interest due quarterly; all principal due
October 1, 2013.





21,000


38,250Less current portion





(5,250
)$


$
33,000


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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6. Long-Term Debt (Continued)

The
Company entered into an interest rate swap agreement that involves the receipt of variable rate payments based on the one-month LIBOR rate in exchange for
5.22% fixed rate payments over the life of the swap agreement without an exchange of the underlying notional amount of $25.0 million that was terminated on November 13, 2008. The
differential to be paid or received was accrued and recognized as an adjustment to interest expense as interest rates change. The interest rate swap was not designated as a cash flow hedge.
Accordingly, it was reflected at fair value on the Consolidated Balance Sheets and the related change in fair value is reflected in interest expense. The net effect of the agreement was $199,000 of
expense for the fiscal year ended January 3, 2009. There was no effect to interest expense related to this agreement for the fiscal year ended January 1, 2011 or January 2, 2010.

7. Commitments and Contingencies

Leases

The Company conducts all of its retail sales and corporate operations in leased facilities. Lease terms generally range up to ten years
and provide for escalations in base rents. The Company does not have obligations to renew the leases. Certain leases provide for contingent rentals based upon sales. Most leases also require
additional payments covering real estate taxes, common area costs and insurance.

Future
minimum rental commitments, by year and in the aggregate, under non-cancelable operating leases as of January 1, 2011, are as follows:

Fiscal Year

(in thousands)2011

$
16,6342012


13,5002013


11,3372014


10,3382015


9,112Thereafter


14,807$
75,728


Rent
expense under non-cancelable operating leases was as follows:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Minimum rentals

$
17,511

$
15,199

$
14,995Contingent rentals


2,048


1,273


1,028Total rent expense

$
19,559

$
16,472

$
16,023


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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. Commitments and Contingencies (Continued)

Employment Contracts

The Company is subject to employment agreements with certain executives, which provide for compensation and other certain benefits. The
agreements also provide for severance payments under certain circumstances.

Litigation

The Company is involved in various routine legal proceedings incidental to the conduct of its business. In the opinion of management,
based on the advice of in-house and external legal counsel, the lawsuits and claims pending are not likely to have a material adverse effect on the Company's financial condition, results
of operations or cash flows.

8. Income Taxes

The components of the income tax provision (benefit) for the fiscal years ended January 1, 2011, January 2, 2010 and January 3, 2009 are as follows:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)CurrentFederal

$
4,074

$
79

$
(275
)State


308





(340
)4,382


79


(615
)DeferredFederal


1,617


1,435


(394
)State


459


126


1192,076


1,561


(275
)Total provision (benefit)

$
6,458

$
1,640

$
(890
)


Deferred
income taxes reflect the net tax effects of temporary differences between the carrying amount of assets and liabilities for financial reporting purposes and the amounts used for
income tax

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Income Taxes (Continued)

purposes.
Significant components of the Company's net deferred tax liability related to operations as of January 1, 2011 and January 2, 2010 are as follows:

January 1,
2011

January 2,
2010(in thousands)Gross deferred tax assets:Reserves

$
68

$
173Property and equipment


2,016


2,675Accrued expenses


817


598Inventory


480


254Stock-based compensation


151


253Credits





142Net operating losses


60


1,459Other


730


689Gross deferred tax assets


4,322


6,243Gross deferred tax liabilities:Intangibles


(6,561
)

(6,828
)Tenant allowances


(556
)

(134
)Gross deferred tax liabilities


(7,117
)

(6,962
)Net deferred tax liability

$
(2,795
)
$
(719
)


Recognition
of deferred tax assets is based upon management's belief that it is more likely than not that a tax benefit associated with temporary differences will be utilized. A
valuation allowance has not been recorded as it is more likely than not that all deferred tax assets will be realized. As of January 1, 2011, the Company had deferred tax assets related to net
operating loss carryforwards of approximately $60,000 which, if not utilized to reduce taxable income in future periods, will expire in 2028. As of the date of the audit, the Company is currently not
under any examination by any significant taxing authorities and the tax years that remain subject to examination by major tax jurisdictions under the statute of limitations are our fiscal years ended
December 29, 2007 and forward. The effective rate differs from the statutory rate due to the following items:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Amount computed using statutory rates


34.0
%

34.0
%

(34.0
)%State and local income taxes, net of federal benefit


4.4


4.5


(4.3
)State income tax true-up








(7.8
)Other


1.3


(1.4
)

(2.2
)Provision for (benefit from) income tax rate


39.7
%

37.1
%

(48.3
)%


The
Company's fiscal year 2008 income tax rate included a state income tax true-up benefit as a result of its election to begin filing its state income tax returns as a
consolidated group.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Redeemable Preferred Stock

On October 14, 2010, the Company completed its initial public offering. Net proceeds from the initial public offering were used, in part, to redeem all of the outstanding shares
of the Company's non-convertible, non-voting Series C preferred stock. Also as part of its initial public offering, all of the Company's convertible Series A and
Series B preferred stock were converted to 11,869,109 shares of the Company's common stock. Prior to the completion of the initial public offering, the Company had four classes of redeemable
preferred stock. The order of liquidation preference was Series D, C, A and B. The following is a summary of changes in each issue of redeemable preferred stock:

Redeemable Preferred StockSeries D

Series C

Series A

Series B(in thousands)Balance as of December 29, 2007

$


$
3,118

$
31,080

$
15,540Dividends payable





150





Balance as of January 3, 2009





3,268


31,080


15,540Dividends payable





150





Balance as of January 2, 2010





3,418


31,080


15,540Dividends payable





113





Redemption





(3,531
)




Convert to common stock








(31,080
)

(15,540
)Balance as of January 1, 2011

$


$


$


$



Upon
completion of the initial public offering, the Company adopted a new certificate of incorporation which granted the Company's board of directors authority, without further action by
its stockholders, to issue up to 5,000,000 shares of preferred stock in one or more series and to fix the rights, preferences, privileges and restrictions thereof, including voting rights, dividend
rights, conversion rights, redemption privileges and liquidation preferences. As of January 1, 2011, there were no shares of undesignated preferred stock issued or outstanding.

10. Stockholders' Equity (Deficit)

Common Stock

On October 14, 2010, the Company completed the initial public offering of its common stock which included 3,333,333 new shares
sold by the Company and 1,666,667 shares sold by the Company's existing stockholders, raising net proceeds of $38.2 million for the Company, after deducting the underwriting discount and
offering expenses paid by the Company. On November 2, 2010, the underwriters of the Company's initial public offering exercised their full over-allotment option to purchase an
additional 750,000 shares of the Company's common stock from the Company's selling stockholders. The Company did not receive any proceeds from the sale of the over-allotment shares by the
selling stockholders.

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BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Stockholders' Equity (Deficit) (Continued)

The net proceeds of the initial public offering were used to: (a) repay all amounts owing under its term loan facilities of its senior credit facility; (b) redeem all of
the outstanding shares of the Company's non-convertible, non-voting Series C preferred stock; (c) pay an aggregate $1.0 million to specified employees,
including certain named executive officers, under a success bonus plan triggered upon completion of the initial public offering; and (d) provide funds for working capital and other general
corporate purposes.

In
conjunction with the initial public offering, the Company amended its authorized capital stock to 150,000,000 shares of common stock, par value $0.001 per share.

Stock-Based Compensation Plans

In September 2006, the Company adopted the 2006 Equity Incentive Plan, which was amended and restated on October 14, 2010 (the
"Amended and Restated 2006 Plan"). The Amended and Restated 2006 Plan provides for the grant of options to employees, directors and consultants, not to exceed 1,646,209 shares of common stock. The
plan provides for benefits in the form of incentive stock options and nonstatutory stock options. Options granted to employees and directors under the Amended and Restated 2006 Plan vest over a period
of one or four years and expire ten years from the date of grant. Options to purchase 552,115 shares of common stock were available for future grants under the Amended and Restated 2006 Plan as of
January 1, 2011.

The
Company estimates the fair value of each option award on the date of the grant using the Black-Scholes option valuation model. Estimates of fair value are not intended to predict
actual future events or the value ultimately realized by persons who receive equity awards. Key input assumptions used to estimate the fair value of stock options include the exercise price of the
award, the expected option term, expected volatility of the Company's stock over the option's expected term, the risk-free interest rate over the option's expected term and the Company's
expected annual dividend yield. The Company issues new shares with the exercise of options.

The
fair value of each option grant for the fiscal years ended January 1, 2011, January 2, 2010 and January 3, 2009 was estimated on the grant date using the
Black-Scholes option-pricing model with the following weighted-average assumptions:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands)Expected option term(1)


6.19 years


6.25 years


6.25 yearsExpected volatility factor(2)


73.7
%

71.0
%

66.1
%Risk-free interest rate(3)


1.5
%

3.1
%

1.8
%Expected annual dividend yield


0
%

0
%

0
%


(1)Since
there was not sufficient historical information for grants with similar terms, the simplified or "plain-vanilla" method of estimating option life was
utilized.(2)The
stock volatility for each grant is measured using the weighted average of historical weekly price changes of certain peer company's common stock over
the most recent period equal to the expected option life of the grant.


71

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Stockholders' Equity (Deficit) (Continued)

(3)The
risk-free interest rate for periods equal to the expected term of the share option is based on the rate of U.S. Treasury securities with the
same term as the option as of the grant date.


A
summary of stock option information for the fiscal year ended January 1, 2011 is as follows:

Shares

Weighted-
Average
Exercise
Price

Weighted-
Average
Remaining
Contractual
TermOutstanding as of January 2, 2010


964,094

$
3.29Granted


130,000


13.00Exercised





Forfeited





Outstanding as of January 1, 2011


1,094,094

$
4.45Exercisable as of January 1, 2011


486,759

$
3.06


7.6 years


The
aggregate intrinsic value of outstanding and exercisable stock options, representing the excess of the average market price of the Company's stock on January 1, 2011 over the
exercise price, multiplied by the applicable number of in-the-money options, was $5.5 million, at January 1, 2011. There were 486,759
in-the-money options outstanding and exercisable at January 1, 2011.

A
summary of the status of nonvested stock options as of January 1, 2011 and changes during the fiscal years 2010, 2009 and 2008, are presented below:

Shares

Weighted-
Average
Grant-Date
Fair ValueNonvested as of December 29, 2007


159,284

$
0.44Granted


209,587


0.76Vested


(75,450
)

0.46Forfeited





Nonvested as of January 3, 2009


293,421


0.67Granted


586,842


1.27Vested


(133,610
)

0.66Forfeited





Nonvested as of January 2, 2010


746,653


1.14Granted


130,000


8.54Vested


(269,318
)

1.06Forfeited





Nonvested as of January 1, 2011


607,335

$
2.76


Stock-based
compensation expense of $563,000, $168,000 and $114,000 for the fiscal years 2010, 2009 and 2008, respectively, is included in selling, general and administrative expenses on
the

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Stockholders' Equity (Deficit) (Continued)

Company's
Consolidated Statements of Operations. The Company did not capitalize any expense related to stock-based compensation. Total compensation cost related to nonvested awards not yet recognized
was $1.2 million as of January 1, 2011, and is expected to be recognized over a weighted average remaining period of 1.5 years.

11. Savings Plan

The Company provides a savings plan (the "Savings Plan") under Section 401(k) of the Internal Revenue Code. The Savings Plan covers all employees who have attained age 21 and
completed at least 1,000 hours of service in a twelve consecutive month period. The Savings Plan requires specified contributions by the employees and allows discretionary contributions by the
Company. Total employer contribution expense was approximately $158,000, $153,000 and $145,000 for the fiscal years ended January 1, 2011, January 2, 2010 and January 3, 2009,
respectively.

12. Related Parties

The Company leases office and warehouse space under a noncancelable lease agreement dated October 1, 2006 with a company that is owned by certain members of management who are
also stockholders of the Company. The lease expires on October 1, 2016. The Company incurred rent expense of $474,000, $468,000 and $446,000 for the fiscal years ended January 1, 2011,
January 2, 2010 and January 3, 2009, respectively, related to this lease.

13. Fair Value Measurements

Assets and liabilities measured at fair value on a non-recurring basis consist of the following:

Basis of Fair Value MeasurementsFair Value
of Assets
(Liabilities)

Quoted Prices
in Active
Markets for
Idential
Items
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)(in thousands)Long-lived assets held and used:January 1, 2011

$
7,718

$


$


$
7,718January 2, 2010

$
6,848

$


$


$
6,848


In
fiscal year 2009, long-lived assets held and used in the Company's stores with a carrying value of $7.0 million were written down to their fair value of
$6.8 million. The inputs used to calculate the fair value of these store assets included the projected cash flows and risk-adjusted rate of return that the Company estimated would
be used by a market participant in valuing these assets. Utilizing this analysis, the Company recognized impairment charges of $196,000 and $936,000 related to store assets for fiscal years 2009 and
2008, respectively.

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

14. Quarterly Results (Unaudited)

The following table presents summarized unaudited quarterly financial results of operations for the Company for fiscal years 2010 and 2009. We believe all necessary adjustments have been
included in the amounts stated below to present fairly the following selected information when read in conjunction with the Consolidated Financial Statements and Notes thereto included elsewhere
herein. Future quarterly operating results may fluctuate depending on a number of factors. Results for any particular quarter are not necessarily indicative of results of operations a full fiscal year
or any other quarter.

Fiscal Year 2010First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter(in thousands, except per share data)Net revenues

$
58,173

$
61,172

$
56,943

$
67,076Gross profit


19,976


20,267


18,454


23,890Net income


3,389


2,331


1,343


2,748Basic income per common share

$
16.49

$
11.28

$
6.43

$
0.21Dilutive income per common share

$
0.28

$
0.19

$
0.11

$
0.18




Fiscal Year 2009First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter(in thousands, except per share data)Net revenues

$
48,628

$
52,159

$
44,860

$
53,187Gross profit


13,952


14,880


13,885


17,224Net income


273


747


284


1,476Basic income per common share

$
1.16

$
3.49

$
1.21

$
7.08Dilutive income per common share

$
0.02

$
0.06

$
0.02

$
0.12


The
sum of the quarterly income per common share may not equal the full year amount as the computations of the weighted average common shares outstanding for basic and diluted shares
outstanding for each quarter and the full year are performed independently.

15. Earnings per Share

Basic income per common share is calculated by dividing net income available to common stockholders by the weighted average number of common shares outstanding for the period. Diluted
income per common share includes the determinants of basic earnings per common share plus the additional dilution for all potentially dilutive stock options and convertible preferred stock utilizing
the treasury stock method and if-converted method, respectively.

On
October 14, 2010, the Company completed the initial public offering of its common stock which included 3,333,333 new shares sold by the Company. The new common shares are
included in the weighted average basic number of common shares outstanding from the date of the initial public offering.

In
conjunction with the initial public offering, the Company's Series A and Series B preferred stock were converted to 11,869,109 shares of Company common stock. The
converted shares are weighted from the date of conversion in the weighted average basic common shares outstanding. The

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Table of Contents

BODY CENTRAL CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

15. Earnings per Share (Continued)

weighted
average dilutive common shares outstanding accounts for the converted shares as if they were converted at the beginning of the fiscal year.

The
following table shows the amounts used in computing earnings per share and the effect on net income and the weighted average number of shares potentially dilutive to common stock:

Fiscal Year EndedJanuary 1,
2011

January 2,
2010

January 3,
2009(in thousands, except share and per share
data)Net income (loss) as reported

$
9,811

$
2,780

$
(952
)Less: Preferred stock dividends declared


(113
)

(150
)

(150
)Net income (loss) attributable to common shareholders

$
9,698

$
2,630

$
(1,102
)Weighted average basic common shares


3,502,657


203,235


203,235Impact of dilutive securities:Stock options


587,855


101,628


Convertible preferred stock


9,293,130


11,869,109


Weighted average dilutive common shares


13,383,642


12,173,972


203,235Per common share:Basic income (loss) per share

$
2.77

$
12.94

$
(5.42
)Diluted income (loss) per share

$
0.73

$
0.23

$
(5.42
)


Common
stock equivalents totaling 11,869,109 would have been included in the weighted average dilutive common shares calculation for the fiscal year ended January 3, 2009 had we
reported net income for the period.

Equity
awards to purchase 130,000, 754,510, and 167,668 shares of common stock for the fiscal years ended January 1, 2011, January 2, 2010 and January 3, 2009,
respectively, were outstanding, but were not included in the computation of weighted average diluted common share amounts as the effect of doing so would have been anti-dilutive.

16. Subsequent Events

On February 16, 2011, the Company closed on its secondary offering of 5,703,764 shares of common stock priced at $16.50 per share. The Company sold 100,000 new shares of its
common stock in the offering, and selling shareholders sold 5,603,764 shares of common stock in the offering which included all of the 743,969 shares sold pursuant to the underwriter's
over-allotment option. The offering raised net proceeds of approximately $1.0 million for the Company, after deducting the underwriting discount and offering expenses paid by the
Company. The Company did not receive any proceeds from the sale of the over-allotment shares by the selling stockholders.

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Table of Contents

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedure

Our management, with the participation of our principal executive officer and principal financial officer, has evaluated the
effectiveness of the design and operation of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities
Exchange Act of 1934) as of the end of the period covered by this report and has concluded that, as of the end of such period, our disclosure controls and procedures were effective.

Management's Report on Internal Control over Financial Reporting

This annual report does not include a report of management's assessment regarding internal control over financial reporting or an
attestation report of the Company's independent registered certified public accounting firm due to a transition period established by the Securities and Exchange Commission for newly public companies.

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting that occurred during our most recent fiscal year that have
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B.    OTHER INFORMATION

None.

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Table of Contents

PART III.

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this item is incorporated herein by reference to our definitive proxy statement to be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Form 10-K.

The
Company has adopted a Code of Business Conduct and Ethics (the "Code") that applies to all employees including our principal executive officer, principal financial officer,
controller and persons performing similar functions. Our Code of Business Conduct and Ethics is available on our website, www.bodyc.com, under "Investor Relations, Corporate Governance" and in print to
any person who requests it. Any amendments to, or waivers from, a
provision of our Code that applies to our principal executive officer, principal financial officer or persons performing similar functions and that relates to any element of the Code enumerated in
paragraph (b) of Item 406 of Regulation S-K shall be disclosed by posting such information on our website.

ITEM 11.    EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference to our definitive proxy statement to be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Form 10-K.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this item is incorporated herein by reference to our definitive proxy statement to be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Form 10-K.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item is incorporated herein by reference to our definitive proxy statement to be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Form 10-K.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is incorporated herein by reference to our definitive proxy statement to be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Form 10-K.

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Table of Contents

PART IV.

ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Financial Statements and Financial Statement Schedules

See "Index to Consolidated Financial Statements" in Part II, Item 8 of this Annual Report on
Form 10-K.

Exhibits

The exhibits listed in the accompanying index to exhibits are filed or incorporated by reference as part of this Annual Report on
Form 10-K.

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Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date:
March 31, 2011

BODY CENTRAL CORP.By:

/s/ B. ALLEN WEINSTEIN B. Allen Weinstein President, Chief Executive Officer and Director
(Principal Executive Officer)By:

/s/ RICHARD L. WALTERS Richard L. Walters Executive Vice President, Chief Financial Officer and Treasurer
(Principal Financial Officer)


Pursuant
to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on
the dates indicated.

Signature

Title

Date/s/ B. ALLEN WEINSTEIN B. Allen Weinstein

President, Chief Executive Officer and Director

March 31, 2011/s/ BETH R. ANGELO Beth R. Angelo

Chief Merchandise Officer, Executive Vice President, President of Direct Sales and Director

March 31, 2011/s/ RICHARD L. WALTERS Richard L. Walters

Executive Vice President, Chief Financial Officer and Treasurer

March 31, 2011/s/ MARTIN P. DOOLAN Martin P. Doolan

Chairman of the Board of Directors

March 31, 2011/s/ SCOTT M. GALLIN Scott M. Gallin

Director

March 31, 2011/s/ JOHN K. HALEY John K. Haley

Director

March 31, 2011


---



Table of Contents

Signature

Title

Date/s/ JERROLD S. ROSENBAUM Jerrold S. Rosenbaum

Director

March 31, 2011/s/ CARLO A. VON SCHROETER Carlo A. von Schroeter

Director

March 31, 2011/s/ JOHN H. TURNER John H. Turner

Director

March 31, 2011


---





EXHIBIT INDEX

In reviewing the agreements included as exhibits to this report, please remember they are included to provide
you with information regarding their terms and are not intended to provide any other factual or disclosure information about the Company, its subsidiaries or other parties to the agreements. The
Agreements contain representations and warranties by each of the parties to the applicable agreement. These representations and warranties have been made solely for the benefit of the other parties to
the applicable agreement and:



Accordingly, these representations and warranties may not describe the actual state of affairs as of the date they were made or at any other time. We acknowledge
that, notwithstanding the inclusion of the foregoing cautionary statements, we are responsible for considering whether additional specific disclosures of material information regarding material
contractual provisions are required to make the statements in this report not misleading. Additional information about the Company may be found elsewhere in this report and the Company's other public
files, which are available without charge through the SEC's website at http://www.sec.gov.

Exhibit No.

Description3.1
***
Third Amended and Restated Certificate of Incorporation of Body Central Corp.3.2
***
Amended and Restated By-Laws of Body Central Corp.4.1
***
Form of Registrant's Common Stock Certificate.4.2
*
Registration Rights Agreement, dated October 1, 2006, between Body Central Acquisition Corp. and certain investors named therein.10.1
***
Amended and Restated 2006 Equity Incentive Plan.10.2
***
Form of Incentive Stock Option Agreement under the Amended and Restated 2006 Equity Incentive Plan.10.3
***
Form of Non-Qualified Stock Option Agreement under the Amended and Restated 2006 Equity Incentive Plan.10.4
***
Form of Indemnification Agreement made by and between Body Central Corp. and each of its directors and executive officers.10.5
**
Lease Agreement, dated as of October 1, 2006, between Powers Avenue Joint Venture and Body Shop of America, Inc.10.6
**
Incentive Stock Option Agreement, dated October 12, 2009, between Body Central Acquisition Corp. and B. Allen Weinstein.10.7
**
Incentive Stock Option Agreement, dated February 7, 2008, between Body Central Acquisition Corp. and Richard L. Walters.10.8
**
Incentive Stock Option Agreement, dated August 15, 2007, between Body Central Acquisition Corp. and Richard L. Walters.


---



Exhibit No.

Description10.9
**
Incentive Stock Option Agreement, dated October 12, 2009, between Body Central Acquisition Corp. and Beth Angelo.10.10
**
Incentive Stock Option Agreement, dated February 7, 2008, between Body Central Acquisition Corp. and Beth Angelo.10.11
***
Employment Agreement dated November 27, 2007, among Body Shop of America, Inc., Catalogue Ventures, Inc. and Richard L. Walters.10.12
*****
Amendment No. 1 to Employment Agreement dated November 27, 2007, among Body Shop of America, Inc., Catalogue Ventures, Inc. and Richard L. Walters.10.13
***
Form of Employment Agreement between Body Central Acquisition Corp. and Beth Angelo.10.14
***
Employment Agreement, dated July 8, 2009, among Body Central Acquisition Corp., Body Shop of America, Inc., Catalogue Ventures, Inc. and B. Allen Weinstein.10.15
***
Amended and Restated Employment Agreement among Body Shop of America, Inc., Catalogue Ventures, Inc. and Curtis Hill, dated December 1, 2007, and Amendment No. 1 to Amended and Restated Employment
Agreement, dated February 23, 2009.10.16
****
Form of Letter Agreement between Body Central Acquisition Corp. and Martin Doolan.10.17
***
Form of Letter Agreement between Body Central Acquisition Corp. and Jerrold Rosenbaum.10.18
**
Success Bonus Plan.14.1
***
Code of Business Conduct and Ethics.21.1

List of Subsidiaries.23.1

Consent of PricewaterhouseCoopers LLP, independent registered certified public accounting firm31.1

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.31.2

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.32.1

Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.32.2

Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.





*

Previously filed with the Registration Statement (Registration No. 333-168014) on Form S-1 filed on July 7, 2010.**

Previously filed with Amendment No. 1 to the Registration Statement (Registration No. 333-168014) on Form S-1 filed on August 17, 2010.***

Previously filed with Amendment No. 3 to the Registration Statement (Registration No. 333-168014) on Form S-1 filed on September 30, 2010.****

Previously filed with Amendment No. 5 to the Registration Statement (Registration No. 333-168014) on Form S-1 filed on October 13, 2010.*****

Previously filed with Registration Statement on Form S-1 (Registration No. 333-171898) filed on January 27, 2011.

Indicates a management contract or compensatory plan or arrangement.




---