**Exhibit      31.1**

**OFFICER’S      CERTIFICATION PURSUANT TO**

**RULE      13a-14(a)/15d-14(a) OF THE SECURITIES EXCHANGE ACT OF      1934**

| 1. | I                have reviewed this Quarterly Report on Form 10-Q of iDNA,                Inc.; |
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| 2. | Based                on my knowledge, this Quarterly Report does not contain any untrue                statement of a material fact or omit to state a material fact necessary                to                make the statements made, in light of the circumstances under which                such                statements were made, not misleading with respect to the period covered                by                this Quarterly Report; |
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| 3. | Based                on my knowledge, the financial statements, and other financial information                included in this Quarterly Report, fairly present in all material                respects                the financial condition, results of operations and cash flows of                the                registrant as of, and for, the periods presented in this Quarterly                Report; |
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| 4. | The                registrant’s other certifying officer and I are responsible for                establishing and maintaining disclosure controls and procedures (as                defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant                and have: |
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|   | (a) | designed                such disclosure controls and procedures*,*or                caused such disclosure controls and procedures to be designed under                our                supervision, to                ensure that material information relating to the registrant, including                its                consolidated subsidiaries, is made known to us by others within those                entities, particularly during the period in which this Quarterly                Report is                being prepared; |
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|   | (b) | intentionally                omitted; |
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|   | (c) | evaluated                the effectiveness of the registrant’s disclosure controls and procedures                and                presented in this Quarterly Report our conclusions about the effectiveness                of the disclosure controls and procedures,                as of the end of the period covered by this report based                on such evaluation; and |
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|   | (d) | disclosed                in this report any change in the registrant’s internal control over                financial reporting that occurred during the registrant’s most recent                fiscal quarter (the registrant’s fourth fiscal quarter in the case of an                annual report) that has materially affected, or is reasonably likely                to                materially affect, the registrant’s internal control over financial                reporting; and |
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| 5. |   | The                registrant’s other certifying officer and I have disclosed, based on our                most recent evaluation of                internal control over financial reporting, to                the registrant’s auditors and the audit committee of the registrant’s                board of directors (or persons performing the equivalent functions): |
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|   | (a) | all                significant deficiencies and                material weaknesses                in                the design or operation of internal control over                financial reporting which are reasonably likely to                adversely affect the registrant’s ability to record, process, summarize                and report financial information;                and |
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|   | (b) | any                fraud, whether or not material, that involves management or other                employees who have a significant role in the registrant’s internal                control* *over                financial reporting. |
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|   | Date:                                                            | December                14, 2007     |
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|   |                                                             |                                 |
|   | By:                                                              | /s/                James J. McNamara |
|   | James                J. McNamara                                 |
|   | Chairman                of the Board and Chief Executive Officer |
|   | (principal                executive officer)                     |

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