**Exhibit        31.1**

**OFFICER’S        CERTIFICATION PURSUANT TO**

**RULE        13a-14(a)/15d-14(a) OF THE SECURITIES EXCHANGE ACT OF        1934**

| 1. | I                  have reviewed this Quarterly Report on Form 10-Q of iDNA,                  Inc.; |
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| 2. | Based                  on my knowledge, this Quarterly Report does not contain any untrue                  statement of a material fact or omit to state a material fact necessary                  to                  make the statements made, in light of the circumstances under which                  such                  statements were made, not misleading with respect to the period                  covered by                  this Quarterly Report; |
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| 3. | Based                  on my knowledge, the financial statements, and other financial                  information                  included in this Quarterly Report, fairly present in all material                  respects                  the financial condition, results of operations and cash flows of                  the                  registrant as of, and for, the periods presented in this Quarterly                  Report; |
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| 4. | The                  registrant’s other certifying officer and I are responsible for                  establishing and maintaining disclosure controls and procedures                  (as                  defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal                  control over financial reporting (as defined in Exchange Act Rule                  131-15(f) and 15d015(f) for the registrant and                  have: |
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|   | (a) | designed                  such disclosure controls and procedures*,*or                  caused such disclosure controls and procedures to be designed under                  our                  supervision, to                  ensure that material information relating to the registrant, including                  its                  consolidated subsidiaries, is made known to us by others within                  those                  entities, particularly during the period in which this Quarterly                  Report is                  being prepared; |
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|  | (b) | designed                  such internal control over financial reporting, or caused such                  internal                  control over financial reporting to be designed under our supervision,                  to                  provide reasonable assurance regarding the reliability of financial                  reporting and the preparation of financial statements for external                  purposes in accordance with generally accepted accounting principles; |
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|   | (c) | evaluated                  the effectiveness of the registrant’s disclosure controls and procedures                  and                  presented in this Quarterly Report our conclusions about the effectiveness                  of the disclosure controls and procedures,                  as of the end of the period covered by this report based                  on such evaluation; and |
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|   | (d) | disclosed                  in this report any change in the registrant’s internal control over                  financial reporting that occurred during the registrant’s most recent                  fiscal quarter (the registrant’s fourth fiscal quarter in the case of an                  annual report) that has materially affected, or is reasonably likely                  to                  materially affect, the registrant’s internal control over financial                  reporting; and |
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| 5. | The                  registrant’s other certifying officer and I have disclosed, based on our                  most recent evaluation of                  internal control over financial reporting, to                  the registrant’s auditors and the audit committee of the registrant’s                  board of directors (or persons performing the equivalent functions): |
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|   | (a) | all                  significant deficiencies and                  material weaknesses                  in                  the design or operation of internal control over                  financial reporting which are reasonably likely to                  adversely affect the registrant’s ability to record, process, summarize                  and report financial information;                  and |
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|   | (b) | any                  fraud, whether or not material, that involves management or other                  employees who have a significant role in the registrant’s internal                  control* *over                  financial reporting. |
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|   | Date:                  September                  16, 2008 By:                  /s/                  James J. McNamaraJames                  J. McNamaraChairman                  of the Board and Chief Executive Officer(principal                  executive officer) |
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