UNITED STATES
 SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549





FORM 10-Q








(Mark One)


x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the quarterly period ended September 30, 2010





OR


o
TRANSITION REPORTPURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





Commission file number: 0-20008








ASURE SOFTWARE, INC.
 (Exact Name of Registrant as Specified in its Charter)





Delaware

74-2415696(State of other jurisdiction of

(I.R.S. Employerincorporation or organization)

Identification No.)110 Wild Basin RoadAustin, Texas

78746(Address of Principal Executive Offices)

(Zip Code)





(512) 437-2700
 (Registrant’s Telephone Number, including Area Code)


Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    YesxNoo


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    YesoNoo
 
 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer (as defined in Rule 12b-2 of the Exchange Act).





Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
Smaller reporting company x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    YesoNox
 
 As of November 8, 2010, the registrant had outstanding 3,084,521 shares of its Common Stock, $0.01 par value.





1
 Table of Contents


TABLEOF CONTENTS





PageNumberPART I - FINANCIAL INFORMATIONItem 1.
Financial Statements (Unaudited)
3Condensed Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009
3Condensed Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2010 and 2009
4Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2010 and 2009
5Notes to Condensed Consolidated Financial Statements
6Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
12Item 3.
Quantitative and Qualitative Disclosures About Market Risk
19Item 4.
Controls and Procedures
19PART II - OTHER INFORMATIONItem 1.
Legal Proceedings
20Item 1A.
Risk Factors
20Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
20Item 3.
Defaults upon Senior Securities
20Item 4.
Submission of Matters to a Vote of Security Holders
20Item 5.
Other Information
21Item 6.
Exhibits
21Signatures
22





2
 Table of Contents








PART I - FINANCIAL INFORMATION


ITEM1.     FINANCIAL STATEMENTS





ASURESOFTWARE, INC.


CONDENSED CONSOLIDATED BALANCE SHEETS


(Amounts in thousands, except per share data)


(Unaudited)





September 30,

2010


December 31,

2009ASSETSCurrent Assets:Cash and equivalents

$
837


$
2,263Accounts receivable, net of allowance for doubtful accounts of $62 and $34 at

September 30, 2010 and December 31, 2009 respectively


1,346



1,526Notes receivable


60



-Inventory


85



49Prepaid expenses and other current assets


266



213Total Current Assets


2,594



4,051Notes receivable


60



-Property and equipment, net


316



581Intangible assets, net


3,039



3,623Total Assets

$
6,009


$
8,255LIABILITIES AND STOCKHOLDERS’ EQUITYCurrent Liabilities:Accounts payable

$
831


$
1,039Accrued compensation and benefits


116



79Lease impairment and advance


-



562Other accrued liabilities


423



411Deferred revenue


1,866



1,744Total Current Liabilities


3,236



3,835Long-term deferred revenue


96



134Long-term lease impairment and advance


-



196Other long-term obligations


37



212Total Liabilities


3,369



4,377Stockholders’ Equity:Preferred stock, $.01 par value; 1,500 shares authorized; none issued or outstanding


—



—Common stock, $.01 par value; 6,500 shares authorized; 3,341 and 3,341 shares

issued; 3,085 and 3,128 shares outstanding at September 30, 2010 and December 31, 2009, respectively


334



334Treasury stock at cost, 256 and 213 shares at September 30, 2010 and December 31, 2009, respectively


(5,017
)


(4,907
)Additional paid-in capital


270,966



270,925Accumulated deficit


(263,607
)


(262,404
)Accumulated other comprehensive loss


(36
)


(70
)Total Stockholders’ Equity


2,640



3,878Total Liabilities and Stockholders’ Equity

$
6,009


$
8,255





The accompanying notes are an integral part of these condensed consolidated financial statements.





3
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ASURESOFTWARE, INC.
 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
 (Amounts in thousands, except per share data)
 (Unaudited)


FOR THE

THREE MONTHS ENDED

SEPTEMBER 30,


FOR THE

NINE MONTHS ENDED

SEPTEMBER 30,2010


2009


2010


2009Revenues

$
2,542


$
2,368


$
7,627


$
7,192Cost of Sales


601



509



1,741



1,445Gross Margin


1,941



1,859



5,886



5,747Operating Expenses:Selling, general and administrative


1,507



3,945



4,391



9,611Litigation Settlement


-



2,200



-



2,200Impairment of Assets


-



-



-



630Research and development


394



517



1,100



1,645Amortization of intangible assets


150



149



448



447Loss on lease amendment


-



-



1,203



-Total Operating Expenses


2,051



6,811



7,142



14,533Loss From Operations


(110
)


(4,952
)


(1,256
)


(8,786
)Other Income (Expenses):Interest income


-



9



2



49Foreign currency translation Gain (loss)


(24
)


(30
)


(41
)


(77
)Gain (loss) on sale of assets


(18
)


-



5



30Interest expense and other


(20
)


(5
)


(57



(44
)Gain  on sale of investment


130



-



130



-Total Other (Expense)/Income


68



(26
)


39



(42
)Loss From Operations Before Income Taxes


(42
)


(4,978
)


(1,217
)


(8,828
)Income Tax Benefit


42



174



14



137Net Income/ (Loss)

$
0


$
(4,804
)

$
(1,203
)

$
(8,691
)Basic And Diluted Profit (Loss) Per Share

$
0.00


$
(1.54
)

$
(0.39
)

$
(2.79
)Shares Used In Computing Basic And Diluted Loss Per Share


3,085



3,112



3,088



3,111





The accompanying notes are an integral part of these condensed consolidated financial statements.





4
 Table of Contents


ASURESOFTWARE, INC.
 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
 (Amounts in thousands, except per share data)
 (Unaudited)


FOR THE NINE MONTHS ENDED

SEPTEMBER 30,2010


2009CASH FLOWS FROM OPERATING ACTIVITIES:Net loss

$
(1,203
)

$
(8,691
)Adjustments to reconcile net loss to net cash used in operations:Depreciation and amortization


776



845Amortization of leasehold advance and lease impairment


(758
)


(369
)Provision for doubtful accounts


29



(18
)Share-based compensation


41



31(Gain) loss on sale/disposal of assets


(23
)


72Impairment of Assets


-



630Loss on disposal of subtenant leasehold improvements


199



-Note receivable


(120
)


-Changes in operating assets and liabilities:


-



-Accounts receivable


151



178Inventory


(36
)


60Prepaid expenses and other current assets


(53
)


(113
)Accounts payable


(185
)


(2,100
)Accrued expenses and other long-term obligations


(90
)


609Deferred revenue


84



76Net cash used in operating activities


(1,188
)


(8,790
)CASH FLOWS FROM INVESTING ACTIVITIES:Purchases of short-term investments


-



(4,540
)Sales of short term investments


-



5,062Net purchases of property and equipment


(131
)


(183
)Net cash provided by (used in) investing activities


(131
)


339CASH FLOWS FROM FINANCING ACTIVITIES:Payments on capital leases


(36
)


(19
)Purchase of treasury stock


(110
)


-Net cash used in financing activities


(146
)


(19
)Effect of translation exchange rates


39



57Net decrease in cash and equivalents


(1,426
)


(8,413
)Cash and equivalents at beginning of period


2,263



9,235Cash and equivalents at end of period

$
837


$
822SUPPLEMENTAL INFORMATION: NON CASH INVESTING ACTIVITY:Issuance of note receivable for sale of VTEL common stock

$
120





The accompanying notes are an integral part of these condensed consolidated financial statements.


5
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ASURESOFTWARE, INC.
 NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data unless otherwise noted)
  NOTE 1 – GENERAL AND BASIS OF FINANCIAL STATEMENTS


The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission and accordingly, do not include all information and footnotes required under U.S. generally accepted accounting principles for complete financial statements. In the opinion of management, these interim financial statements contain all adjustments, consisting of normal, recurring adjustments, necessary for a fair presentation of the financial position of Asure Software, Inc. (“Asure” or the “Company”) as of September 30, 2010 and December 31, 2009, the results of operations for the three and nine months ended September 30, 2010 and 2009, and the cash flows for the nine months ended September 30, 2010 and 2009. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto filed with the Securities and Exchange Commission in the Company’s annual report on Form 10-K for the fiscal year ended July 31, 2009.  The results for the interim periods are not necessarily indicative of results for a full fiscal year.





On November 24, 2009, the Board of Directors of the Company approved a change in the Company's fiscal year end from July 31 to December 31 of each year.  This change to the calendar year reporting cycle began January 1, 2010. As a result of the change, the Company had a five month transition period from August 1, 2009 to December 31, 2009.  The audited results for the five month period ended December 31, 2009 will be included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2010.





In addition, the results for the three and nine month periods ended September 30, 2010 are compared with the results of the three and nine month periods ended September 30, 2009, which has been recast due to the change in the Company's fiscal year end from July 31 to December 31.





Effective on December 28, 2009, we implemented a reverse stock split approved by Asure’s stockholders at the December 17, 2009 Annual Meeting.  Pursuant to the reverse stock split, every ten shares of issued and outstanding common stock of Asure, $.01 par value per share were automatically converted to one issued and outstanding share of common stock without any change in the par value of such shares. Historical share data presented in these consolidated financial statements and notes thereto have been restated to reflect this reverse stock split.





As of September 30, 2010, Asure’s principal source of liquidity consisted of $837 of current cash and cash equivalents as well as future cash generated from operations.  The decline of cash and cash equivalents of $1,426 for the nine months ended September 30, 2010 is due primarily to the lease amendment fee of $1,500 recorded during the second quarter of 2010 which is further discussed in Note 10.  The Company believes that it has and/or will generate sufficient cash for its short and long term needs. The Company is continuing to reduce expenses and thus may utilize its cash balances in the short-term to reduce long-term costs. The Company expects that it will be able to generate positive cash flows from operating activities for the remainder of 2010.
 
 Management is focused on growing its existing software operations and looking to make strategic acquisitions in the near future.  In the short-term, any acquisitions will be funded with equity, cash on the balance sheet, cash from operations, and cash or debt raised from outside sources.
 
 There is no assurance that the Company will be able to grow its cash balances or limit its cash consumption and thus maintain sufficient  cash balances, and it is possible that the Company’s future business demands may lead to cash utilization at levels greater than recently experienced. Management believes that the Company has sufficient capital and liquidity to fund and cultivate the growth of its current and future operations for the next 12 months and thereafter.  However, due to uncertainties related to the timing and costs of these efforts, Asure may need to raise additional capital in the future.  Yet, there is no assurance that the Company will be able to raise additional capital if and when it is needed.


6
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ASURE SOFTWARE, INC.
 NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data unless otherwise noted)


NOTE 2 – INTANGIBLE ASSETS
 
 Asure accounted for its historical acquisitions in accordance with FASB ASC 805,Business Combinations(FASB ASC 805).  The Company recorded the amount exceeding the fair value of net assets acquired at the date of acquisition as goodwill. The Company recorded intangible assets apart from goodwill if the assets had contractual or other legal rights or if the assets could be separated and sold, transferred, licensed, rented or exchanged.  Asure’s goodwill and intangible assets relate to its acquisition of iSarla Inc. and the iEmployee operations.


In accordance with FASB ASC 350,Intangibles-Goodwill and Other (FASB ASC 350), Asure reviews and evaluates its long-lived assets, including intangible assets with finite lives, for impairment whenever events or changes in circumstances indicate that their net book value may not be recoverable.  Based on Asure’s impairment test, no impairment was identified for the Company’s intangible assets for the year ended July 31, 2009.
 
 On May 3, 2010, the Company and Ceridian Corporation (“Ceridian”), a reseller of the Company’s iEmployee products, entered into an agreement by which joint customers of the Company and Ceridian were given until July 31, 2010 to choose either to (i) contract directly with the Company to continue using our goods and services, or (ii) continue using Ceridian’s offerings that may not include the Company’s products and services.  Depending on the number of customers that contracted with Asure and the related pricing, the cash flows associated with the Ceridian customers may vary from historical levels.  Thus the Company tested the Customer Relationships intangible asset for impairment in accordance with FASB ASC 350.  The Company compared the asset’s carrying amount against the estimated undiscounted cash flows to be generated from the customers that contracted with Asure over the estimated useful life of the intangible asset.  The undiscounted cash flows from the intangible asset exceeded the carrying value of the intangible asset and thus no impairment was required.
  The gross carrying amount and accumulated amortization of the Company’s intangible assets as of September 30, 2010 and December 31, 2009 are as follows:





September 30, 2010Amortization





AccumulatedIntangible Asset

Period (Years)


Gross


Amortization


NetDeveloped Technology


5


$
915


$
(546
)

$
369Customer Relationships


8



4,015



(1,499
)


2,516Trade Names


5



288



(172
)


116Covenant not-to-compete


4



150



(112
)


38$
5,368


$
(2,329
)

$
3,039








December 31, 2009Amortization





AccumulatedIntangible Asset

Period (Years)


Gross


Amortization


NetDeveloped Technology


5


$
915


$
(409
)

$
506Customer Relationships


8



4,015



(1,123
)


2,892Trade Names


5



288



(129
)


159Covenant not-to-compete


4



150



(84
)


66$
5,368


$
(1,745
)

$
3,623


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ASURE SOFTWARE, INC.
 NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data unless otherwise noted)


Amortization expense is recorded using the straight-line method over the estimated economic useful lives of the intangible assets, as noted above.  Amortization expense for the three months ended September 30, 2010 and 2009 was $0.150 million and $0.149 included in Operating Expenses, respectively and $0.045 million included in Cost of Goods Sold.  Amortization expense for the nine months ended September 30, 2010 and 2009 was $0.449 million and $0.447 included in Operating Expenses, respectively and $0.090 million included in Cost of Goods Sold.. The following table summarizes the estimated amortization expense relating to the Company’s intangible assets for the next five years and thereafter as of September 30, 2010:





Twelve Months EndedSeptember 30, 2011

$
780September 30, 2012

746September 30, 2013

502September 30, 2014

502September 30, 2015

502Thereafter

7$
3,039


NOTE 3 – FAIR VALUE MEASUREMENTS
 
 Effective August 1, 2008, Asure adopted ASC 820,Fair Value Measurements and Disclosures(FASB ASC 820).  FASB ASC 820 defines fair value, establishes a framework for measuring fair value in U.S. generally accepted accounting principles and expands disclosures about fair value measurements.  The adoption of FASB ASC 820 did not have a material impact to the Company’s consolidated financial statements.


FASB ASC 820 establishes a three-tier fair value hierarchy, which are based on the reliability of the inputs used in measuring fair values. These tiers include:


Level 1:
prices in active markets for identical assets or liabilities;


Level 2:
Quoted prices in active markets for similar assets or liabilities; quoted prices in markets that are not active for identical or similar assets or liabilities; and model-driven valuations whose significant inputs are observable; and
 Level 3:
Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
 The following table presents the fair value hierarchy for the Company’s financial assets (cash equivalents and short-term investments) measured at fair value on a recurring basis as of September 30, 2010:





Fair Value Measure at September 30, 2010Total


Quoted


SignificantCarrying


Prices


Other


SignificantValue at


in Active


Observable


UnobservableSeptember 30,


Market


Inputs


InputsDescription

2010


(Level 1)


(Level 2)


(Level 3)Cash and cash equivalents

$
837


$
837


$
—


$
—Total

$
837


$
837


$
—


$
—


8
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ASURE SOFTWARE, INC.
 NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data unless otherwise noted)


NOTE 4 – COMPREHENSIVE INCOME (LOSS)
 
 In accordance with the disclosure requirements of FASB ASC 220,Comprehensive Income(FASB ASC 220), the Company’s comprehensive income (loss) is comprised of net income (loss), foreign currency translation adjustments and unrealized gains and losses on short-term investments held as available-for-sale securities.  The following table presents the Company’s comprehensive income (loss) and its components for the three and nine months ended September 30, 2010 and 2009:





For the Three Months


For the Nine MonthsEnded September 30,


Ended September 30,2010


2009


2010


2009Net Income (Loss)

$
0


$
(4,804
)

$
(1,203
)

$
(8,691
)Foreign currency gain (loss)


(22
)


18



34



35Comprehensive Income (Loss)

$
(22
)

$
(4,786
)

$
(1,169
)

$
(8,656
)





NOTE 5 – RECENT ACCOUNTING PRONOUNCEMENTS
 
 In October 2009, the FASB updated FASB ASC 605,Revenue Recognition(FASB ASC 605) to address how to determine whether an arrangement involving multiple deliverables contains more than one unit of accounting and how the arrangement consideration should be measured and allocated to the separate units of accounting. This guidance eliminates the residual method and replaces it with the “relative selling price” method when allocating revenue in a multiple deliverable arrangement. The selling price for each deliverable shall be determined using vendor specific objective evidence of selling price, if it exists, otherwise third-party evidence of selling price shall be used. If neither exists for a deliverable, the vendor shall use its best estimate of the selling price for that deliverable. After adoption, this guidance will also require expanded qualitative and quantitative disclosures. The updated FASB ASC 605 is effective for the Company’s revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The Company adopted the updated FASB ASC 605 on January 1, 2010 on a prospective basis for any new contracts entered into after the date of adoption.  The adoptions of this ASC update did not have a material impact to its condensed consolidated statement of operations for the three and nine months ended September 30, 2010 and 2009. However, the Company cannot predict whether the impact of this update will have a material impact in future quarters due to potential changes in products and product mix.  Prior to the adoption of the updated FASB ASC 605, the Company accounted for its software subscriptions and related setup, implementation and professional services as a single accounting unit.  Thus all revenues associated with such an arrangement were recognized pro-rata over the life of the software subscription service contract.  Subsequent to the adoption of the updated FASB ASC 605, the Company accounts for each of these elements as separate accounting units.  Thus the software subscription service revenue is recognized pro-rata over the life of the software subscription contract, while the related setup and implementation revenues are recognized upon completion.  The result of the adoption is an immaterial acceleration of setup and implementation revenues related to software subscriptions.


NOTE 6 – SHARE BASED COMPENSATION
 
 Share based compensation for the Company’s stock option, restricted stock and stock purchase plans for the three months ended September 30, 2010 and 2009 were $13 and $4, respectively and $41 and $31 for the nine months ended September 30, 2010 and 2009, respectively. The Company did not issue shares of common stock related to exercises of stock options granted from its Stock Option, Restricted Stock, and Stock Purchase Plans for the three or nine months ended September 30, 2010 and 2009, respectively.


9
 Table of Contents








ASURE SOFTWARE, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data or otherwise noted)


On September 21, 2009, the Board adopted the Company’s 2009 Equity Plan (the “2009 Equity Plan”) and the plan was approved by the Company’s stockholders at the December 17, 2009 Annual Meeting of Stockholders.  The purpose of the 2009 Equity Plan is to enhance the long-term stockholder value of the Company by offering opportunities to directors, officers, employees and eligible consultants of the Company to acquire and maintain stock ownership in the Company in order to give these persons the opportunity to participate in the Company’s growth and success, and to encourage them to remain in the service of the Company.  A total of 200 thousand shares of the Company’s Common Stock were available for issuance under the 2009 Equity Plan and provides for the granting of (i) incentive stock options, (ii) non statutory stock options and (iii) stock purchase rights.  A total of 184 thousand options have been granted and are outstanding pursuant to the plan as of September 30, 2010.





NOTE 7 – CONTINGENCIES


Asure was the defendant or plaintiff in various actions that arose in the normal course of business. With the exception of the proceedings described below, none of the pending legal proceedings to which the Company is a party are material to the Company.





Litigation with Jenkens & Gilchrist, P.C.


On July 16, 2007, Jenkens & Gilchrist, P.C. (“Jenkens”), Asure’s former legal counsel, filed a complaint against Asure and Compressions Labs, Inc., in the District Court of Dallas County, Texas.  In its complaint, Jenkens alleged a breach of contract and sought a declaratory judgment.  Asure disputed Jenkens’ claims and also sought relief through the court system.


After Asure terminated Jenkens, the Company entered into a Resolution Agreement with Jenkens in December 2004.  Under the Resolution Agreement, the Company believed Jenkens was entitled to $1,400 for all fees and expenses related to certain settlements received from licensing the Company's intellectual property.  Jenkens interpreted the Resolution Agreement on broader terms and initially believed it was entitled to $2,800.  As of July 31, 2007, Asure accrued $2,100 for Jenkens’ contingency fees related to these settlements. The Company recorded the contingency fees as part of cost of sales on its Consolidated Statement of Operations for the year ended July 31, 2007 in order to properly match the expenses to the related licensing revenues.  The $2,100 accrual remained as part of Asure’s current liabilities through its prior fiscal year ending July 31, 2009.


On July 20, 2009, the trial with Jenkens commenced.  As the result of the jury verdict in July 2009 to award Jenkens approximately $4,600 in damages, attorney’s fees and interest, Asure entered into a settlement agreement with Jenkens, effective August 20, 2009.  Under the settlement agreement, Asure agreed to pay Jenkens $4,300 and the parties agreed to release all claims against each other.  Based on the settlement amount, the Company accrued an additional $2,200 in July 2009 for a total amount accrued of $4,300 as of July 31, 2009. Since the Company was no longer licensing its intellectual property and had no related licensing revenues in fiscal year 2009, this additional $2,200 expense was recorded as part of operating expenses on the Consolidated Statement of Operations for the three months ended September 30, 2009.  Asure paid Jenkens $4,300 on August 25, 2009 and the Company considers this litigation to be concluded.





NOTE 8 – INCOME (LOSS) PER SHARE


Basic Income (Loss) per share (EPS) is computed based on the weighted average number of common shares outstanding for the period.  Diluted EPS reflects the maximum dilution that would have resulted from incremental common shares issuable upon the exercise of stock options.  The number of common share equivalents, which includes stock options, is computed using the treasury stock method.


10
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ASURE SOFTWARE, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
 (Amounts in thousands, except per share data or otherwise noted)


The following tables provide the components of the basic and diluted EPS computations for the three and nine month periods ended September 30, 2010 and 2009:





For the Three Months


For the Nine MonthsEnded September 30,


Ended September 30,Basic EPS Computation

2010


2009


2010


2009Net Income (Loss)

$
0


$
(4,804
)

$
(1,203
)

$
(8,691
)Weighted average shares outstanding


3,085



3,112



3,088



3,111Basic Loss per share

$
0.00


$
(1.54
)

$
(0.39
)

$
(2.79
)





For the Three Months


For the Nine MonthsEnded September 30,


Ended September 30,Diluted EPS Computation

2010


2009


2010


2009Net Income (Loss)

$
0


$
(4,804
)

$
(1,203
)

$
(8,691
)Weighted average shares outstanding


3,085



3,112



3,088



3,111Common shares equivalents


-



-



-



-Diluted shares outstanding


3,085



3,112



3,088



3,111Diluted Loss per share

$
0.00


$
(1.54
)

$
(0.39
)

$
(2.79
)


Stock options to acquire 184 thousand shares for the three and nine month periods ended September 30, 2010 and stock options to acquire 66 thousand shares for the three and nine months ended September 30, 2009 were excluded in the computations of diluted EPS because the effect of including the stock options would have been anti-dilutive.





NOTE 9 – LEASE IMPAIRMENT





During the quarter ended June 30, 2009, Wild Basin One &Two, Ltd. (“Wild Basin”), Asure’s landlord, communicated to Asure that it needed to accumulate additional reserves, in excess of the reserves currently remitted as required by Wild Basin’s loan agreement. Due to these additional reserves, Wild Basin stated that it is unable to remit any net profit interest payments to the Company as stipulated under the terms of Asure’s lease agreement. Additionally, the then current rental market in Austin, Texas continued to show depressed leasing rates. Based on these factors, management analyzed the discounted cash flows related to its Wild Basin property lease and subleases over the remainder of the lease term. Although the Company continued to actively sublease the vacated space, the rates on the new subleases were less than originally anticipated due to the current market rates. Management calculated the economic value of the lost sublease rental income and recorded an additional impairment charge of $630 to the Company’s Consolidated Statement of Operations for the quarter ended June 30, 2009.





NOTE 10 – LOSS ON LEASE AMENDMENT


On April 28, 2010 the Company entered into an Amendment to its current building lease with Wild Basin. Pursuant to the terms of the amended Lease, the Landlord agreed to reduce the square footage leased by the Company from 137 thousand square feet to 9 thousand square feet for the lease’s remaining three years.  In addition, the monthly rent of $299 was reduced to $20 beginning April 1, 2010.  In exchange for the rent and square footage reduction, the Company made a one time payment of $1,500 and agreed to forgo approximately $159 of monthly sub-tenant income it received from the excess space under the prior lease.  Additionally, the Company forfeited its rights to any potential future net profits interest in the lease.  The $1,203 loss consists of the following expenses; the $1,500 lease termination fee, the write-off of $186 of subtenant lease hold improvements and $45 in transaction costs.  These expenses were offset by the reversal of the following liabilities; $254 of leasehold advance, $235 of leasehold impairment and $39 of other net liabilities.


NOTE 11 – GAIN ON SALE OF INVESTMENT


On September 30, 2010, Asure entered into a Promissory Note with VTEL Products Corporation (VTEL) and J. Merritt Belisle for the sale of its shares of Common Stock in VTEL.  Asure sold 1,312,014 shares for $130,000 with  $10,000 due immediately, $60,000 due September 30, 2011, and the remaining $60,000 due September 30, 2012. Asure recorded a gain on sale of $130,000 in the third quarter of 2010 as these shares were carried at zero value on the balance sheet.  In addition to the note receivable, Asure retains the right to receive 3% of net proceeds of the consideration received by VTEL or its shareholders in connection with a potential change of control.  If no such change of control happens within 5 years, Asure has the right, with written notice, to request VTEL to repurchase this right at fair market value. Asure has not placed a value on this right due to the uncertainty surrounding the future outcome.


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ITEM2.     MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
 The following review of Asure’s financial position as of September 30, 2010 and December 31, 2009 and for the three and nine months ended September 30, 2010 and 2009 should be read in conjunction with the Company’s 2009 Annual Report on Form 10-K filed with the Securities and Exchange Commission.  Asure’s internet website address is http://www.asuresoftware.com.  The Company’s annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available through the investor relations page of the Company’s internet website free of charge as soon as reasonably practicable after they are electronically filed, or furnished to, the Securities and Exchange Commission.  Asure’s internet website and the information contained therein or connected thereto are not intended to be incorporated into this Quarterly Report on Form 10-Q.


The Company currently offers two main product lines in its software and services business: NetSimplicity and iEmployee. Asure’s NetSimplicity product line provides simple and affordable solutions to common office administration problems.  NetSimplicity’s flagship product, Meeting Room Manager (“MRM”), automates the entire facility scheduling process: reserving rooms, requesting equipment, ordering food, sending invitations, reporting on the meeting environment and more.  Asure’s iEmployee product line helps simplify the HR process and improves employee productivity by managing and communicating human resources, employee benefits and payroll information.  iEmployee's web-based solutions include Time & Attendance, Timesheets, Human Resource Benefits, Expenses and others.





On December 17, 2009, the Company’s stockholders approved a proposal to affect a 10-for-1 reverse stock split.  The reverse stock split was effective December 28, 2009 and as a result the Company’s stock began and has continued to trade above $1.00.  On January 20, 2010, the Company received a letter from Nasdaq stating that it had regained compliance with the minimum $1.00 bid price requirement.  In addition, the Company’s stockholders approved the change of the Company’s name from Forgent Networks, Inc. to Asure Software, Inc.





CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
 
 Certain statements in this Report represent forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results of operations, levels of activity, economic performance, financial condition or achievements to be materially different from future results of operations, levels of activity, economic performance, financial condition or achievements as expressed or implied by such forward-looking statements.


Asure has attempted to identify these forward-looking statements with the words “believes,” “estimates,” “plans,” “expects,” “anticipates,” “may,” “could” and other similar expressions. Although these forward-looking statements reflect management’s current plans and expectations, which are believed to be reasonable as of the filing date of this report, they inherently are subject to certain risks and uncertainties.  Additionally, Asure is under no obligation to update any of the forward-looking statements after the date of this Form 10-Q to conform such statements to actual results.





RESULTS OF OPERATIONS
 
 The following table sets forth the percentage of total revenues represented by certain items in Asure’s Consolidated Statements of Operations for the fiscal periods indicated:





FOR THE THREE

MONTHS ENDED

September 30,


FOR THE NINE

MONTHS ENDED

September 30,2010


2009


2010


2009Revenues


100
%


100
%


100
%


100
%Gross margin


76.4



78.5



77.2



79.9Selling, general and administrative


59.3



166.6



57.6



133.6Research and development


15.5



21.8



14.4



22.9Amortization of intangible assets


5.9



6.3



5.9



6.2Asset impairment


0.0



0.0



0.0



8.8Litigation settlement


0.0



92.9



0.0



30.6Loss on lease amendment


0.0



0.0



15.8



0.0Total operating expenses


80.7



287.6



93.6



202.1Other (loss) income, net


2.7



(1.1
)


0.5



(0.6
)Net income (loss)


0.0



(202.9
)


(15.8
)


(120.8
)


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THREE AND NINE MONTHS SEPTEMBER 30, 2010 AND 2009


Revenues


Consolidated revenues represent the combined revenues of the Company and its subsidiaries, including sales of the Company’s scheduling software, human resource and time and attendance software, complementary hardware devices to enhance its software products, software maintenance and support services, installation and training services and other professional services.





Revenues for the three months ended September 30, 2010 were $2.542 million, an increase of $0.174 million, or 7.3%, from the $2.368 million reported for the three months ended September 30, 2009.  This was primarily due to a $0.084 million increase in hardware revenue of the Company’s MRM product and a $0.093 million increase in both iEmployee and NetSimplicity SaaS revenues.





Revenues for the nine months ended September 30, 2010 were $7.627 million, an increase of $0.435 million, or 6%, from the $7,192 million reported for the nine months ended September 30, 2009.  This was primarily due to increase in SaaS revenues of $0.265 and a $0.244 million increase in hardware revenues.  These increases were partially offset by a decrease in hardware revenues related to Visual Asset Manager (“VAM”) license sales of $0.038 million. The VAM product line was sold in February 2009 to E-Innovative Services Group (“EISG”), LLC.


Asure will continue to target small and medium businesses and divisions of enterprises.  In addition to continuing to develop its workforce management solutions and release new software updates and enhancements, the Company is actively exploring other opportunities to acquire additional products or technologies to complement its current software and services.  Asure also is implementing marketing initiatives, including tailoring its solutions to provide increased value and a simplified purchasing model to targeted customers.  As the overall workforce management solutions market continues to experience significant growth related to software as a service (“SaaS”) products, Asure will continue to focus on sales of its MRM and iEmployee SaaS products.  Management believes that an economic recovery will facilitate additional revenue growth.





On May 3, 2010 the Company and Ceridian agreed to dissolve their reseller relationship effective July 31, 2010.  Joint customers of the Company and Ceridian were given the choice of: (i) contracting directly with the Company to continue using its goods and services, or (ii) using Ceridian's offerings.  The Company’s strategy was that it believed that many joint customers and users would decide to contract directly with the Company which would benefit the Company by: (a) permitting us to have a direct relationship with these end users and customers enabling us to have better control over our customer base and (b) improve our margins. At the end of the conversion period , the Company had captured 93% of the November 2009 pre-dispute monthly recurring revenue levels.  Additionally, the majority of iEmployee customers agreed to long-term (1 year or longer) contracts instead of month to month agreements.  Lastly, the Company hopes to grow revenues further by actively pursuing additional joint clients and channel partner sales and organic cross selling opportunities.





Gross Margin
 
 Gross margins for the three months ended September 30, 2010 were $1.941 million, an increase of $0.082 million, or 4.4%, from the $1.859 million reported for the three months ended September 30, 2009.  Gross margins as a percentage of revenues were 76.4% and 78.5% for the three months ended September 30, 2010 and 2009, respectively.  The increase in gross margins of $0.082 million is primarily due to the increase in revenue for the period, which was partially offset by lower margin hardware revenues.  The decrease in gross margin percentage is primarily due to an increase in lower margin hardware revenues.





Gross margins for the nine months ended September 30, 2010 were $5.886 million, an increase of $0.139 million, or 2.4%, from the $5.747 million reported for the nine months ended September 30, 2009.  Gross margins as a percentage of revenues were 77.2% and 79.9% for the nine months ended September 30, 2010 and 2009, respectively.  The increase in gross margins of $0.139 million is primarily due to the increase in revenue for the period, which was partially offset by lower margin hardware revenues.  The decrease in gross margin percentage is primarily due to an increase in lower margin hardware revenues.


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Selling, General and Administrative


Selling, general and administrative (“SG&A”) expenses for the three months ended September 30, 2010 were $1.506 million, a decrease of $2.439 million or 61.8%, from the $3.945 million reported for the three months ended September 30, 2009. SG&A expenses as a percentage of revenues were 59.2% and 166.6% for the three months ended September 30, 2010 and 2009, respectively.  The $2.439 million decrease was primarily due to a $1.5 million reduction in one time legal fees due to Proxy and Jenkens litigation, $0.351 million reduction in compensation related to headcount and salary reductions, a $0.310 million in net rent savings related to the amendment to the Company’s building lease with WB One & Two LTD, and $0.280 million charge to reserve the Company’s net profit interestin the building lease.


Selling, general and administrative (“SG&A”) expenses for the nine months ended September 30, 2010 were $4.389 million, a decrease of $5.222 million or 54.3%, from the $9.611 million reported for the nine months ended September 30, 2009. SG&A expenses as a percentage of revenues were 57.5% and 133.6% for the nine months ended September 30, 2010 and 2009, respectively.  The $5.222 million decrease was primarily due to a $1.2 million reduction in compensation related to headcount reductions and salary reductions in 2009, a $2.2 million reduction in one time legal and consulting fees related to proxy and Jenkens litigation,  $0.640 million in net rent savings related to the amendment to the Company’s building lease with WB One & Two, LTD, a $0.280 million charge to reserve the Company’s net profit interest in the building lease, a reduction of marketing program costs of $0.260 million and a general decrease in consulting, contractor and insurance costs of $0.400 million.


Throughout its operations, Asure continues to evaluate any unnecessary SG&A expenses and plans to further reduce expenses as appropriate.





Research and Development
 
 Research and development (“R&D”) expenses for the three months ended September 30, 2010 were $0.394 million, a decrease of $0.123 million, or 23.8%, from the $0.517 million reported for the three months ended September 30, 2009. R&D expenses as a percentage of revenues were 15.5% and 21.8% for the three months ended September 30, 2010 and 2009, respectively.  The $0.123 million decrease in R&D expenses was primarily due to a $0.123 million reduction in compensation related to headcount and salary reductions in 2009.





Research and development (“R&D”) expenses for the nine months ended September 30, 2010 were $1.100 million, a decrease of $0.545 million, or 33.1%, from the $1,645 million reported for the nine months ended September 30, 2009. R&D expenses as a percentage of revenues were 14.4% and 22.9% for the nine months ended September 30, 2010 and 2009, respectively.  The $0.545 million decrease in R&D expenses was primarily due to a $0.545 million reduction in compensation related to headcount and salary reduction in 2009.





Asure continues to enhance its workforce productivity solutions including iEmployee (Time & Attendance) and Netsimplicity (Meeting Room Manager). iEmployee improvements include the introduction of new time collection devices including a full-hand biometric and low price-point time clocks. Additionally, the iEmployee has been enhanced to integrate with additional Payroll systems and provide additional reports for channel partners.





New modules have been delivered as part of the Netsimplicity (Meeting Room Manager) product including SocialView (a public calendar module) and a new ad-hoc reporting engine to provide self-service reporting solutions directly to customers. Additionally, several improvements including load balancing and session-state management have been implemented in the Asure SaaS production environment to improve performance for on-demand Netsimplicity customers.





Asure’s development efforts for future releases and enhancements are driven by feedback received from its existing and potential customers and by gauging market trends. In 2010, Asure has implemented an Agile development methodology with major product releases every quarter and maintenance releases approximately every month. The management team believes it has the appropriate development team to design and further enhance its workforceproductivity solutions.


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Amortization of Intangible Assets in Operating Expenses
 
 Amortization expense for the three months ended September 30, 2010 and 2009 was $0.150 million and $0.149 million, respectively.  Amortization expense for the nine months ended September 30, 2010 and 2009 was 0.449 million and $0.447 million, respectively. Upon acquiring the iEmployee business in October 2007, Asure recorded several intangible assets, which are being amortized over their estimated useful lives.  The amortization expenses during the three and nine months ended September 30, 2010 and 2009 relate entirely to these acquired intangible assets.





Lease Impairment


During the quarter ended June 30, 2009, Wild Basin One &Two, Ltd. (“Wild Basin”), Asures’s landlord, communicated to Asure that it needed to accumulate additional reserves, in excess of the reserves currently remitted as required by Wild Basin’s loan agreement. Due to these additional reserves, Wild Basin stated that it is unable to remit any net profit interest payments to the Company as stipulated under the terms of Asure’s lease agreement. Additionally, the current rental market in Austin, Texas continues to show depressed leasing rates. Based on these factors, management analyzed the discounted cash flows related to its Wild Basin property lease and subleases over the remainder of the lease term. Although the Company continued to actively sublease the vacated space, the rates on the new subleases were less than originally anticipated due to the current market rates. Management calculated the economic value of the lost sublease rental income and recorded an additional impairment charge of $0.630 million to the Company’s Consolidated Statement of Operations for the quarter ended June 30, 2009.





Loss on Lease Amendment


On April 28, 2010 the Company entered into an Amendment to its current building lease with Wild Basin. Pursuant to the terms of the amended Lease, the Landlord agreed to reduce the square footage leased by the Company from 137 thousand square feet to 9 thousand square feet for the lease’s remaining three years.  In addition, the monthly rent of $0.299 million was reduced to $0.020 million beginning April 1, 2010.  In exchange for the rent and square footage reduction, the Company made a one time payment of $1.500 million and agreed to forgo approximately $0.159 million of monthly sub-tenant income it received from the excess space under the prior lease.  Additionally, the Company forfeited its rights to any potential future net profits interest in the lease.  The $1.203 million loss consists of the following expenses; the $1.500 million lease termination fee, the write-off of $0.186 million of subtenant lease hold improvements and $0.045 million in transaction costs.  These expenses were offset by the reversal of the following liabilities; $0.254 million of leasehold advance, $0.235 million  of leasehold impairment and $0.039 million of other net liabilities.


The lease amendment resulted  in $0.360 million of cash savings each quarter going forward.





Net Income/Loss
 
 Asure generated net income of $0.0001 million, or $0.00 per share, during the three months ended September 30, 2010, compared to a net loss of $4.804 million or $1.54 per share reported for the three months ended September 30, 2009.  Net income as a percentage of total revenues were 0.0% for the three months ended September 30, 2010 compared to Net Loss of 202.9% for the three months ended September 30, 2009.


Asure generated a net loss of $1.203 million, or $0.39 per share, during the nine months ended September 30, 2010, compared to a net loss of $8.691 million or $2.79 per share reported for the nine months ended September 30, 2009.  Net loss as a percentage of total revenues were 15.8% and 120.8% for the nine months ended September 30, 2010 and 2009, respectively.


Asure will continue to implement its corporate strategy for growing its software and services business by modestly investing in areas that directly generate revenue and positive cash flows for the Company.  However, uncertainties and challenges remain, especially during this macroeconomic environment downturn, and there can be no assurance that the Company can successfully grow its revenues or achieve profitability during the remainder of fiscal year 2010.


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LIQUIDITY AND CAPITAL RESOURCES


FOR THE NINE MONTHS ENDEDSEPTEMBER 30,2010


2009(in thousands)Working capital

$
(641
)

$
(57
)Cash, cash equivalents and short-term investments


837



3,081Cash provided/(used) in operating activities


(1,188
)


(8,790
)Cash provided/(used) in investing activities


(131
)


339Cash provided/(used) in financing activities


(146
)


(19
)


Working capital was $(0.641) million on September 30, 2010, a decrease of $0.585 million from $(0.057) million on September 30, 2009.  This decrease was primarily due to a reduction in short-term investments used to fund the lease amendment payment of $1.500 million, and losses from operations and was offset by a reduction of $0.772 in current liabilities related to the lease amendment and reductions in accounts payables and other accrued liabilities.  In addition, the Company believes that it can continue to generate positive cash flow as demonstrated in the third quarter of 2010 and thus continue to increase its available working capital.  Finally, although the Company’s working capital (current assets less current liabilities) is negative, $1.866 million of Asure’s current liabilities is deferred revenue (primarily prepaid SaaS and Maintenance and Service contracts) and thus does not represent a significant cash liability in the near term.  Excluding the $1.866 million in deferred revenue, the Company’s working capital would be $1.225 million and the Company believes is sufficient liquidity to maintain its operations.


Cash used in operating activities was $1.188 million for the nine months ended September 30, 2010 due primarily to the  $1.203 million net loss related to the one-time amendment to the Company’s building lease with WB One & Two, LTD.  Cash used in operating activities was $8.790 million for the nine months ended September 30, 2009 due primarily to $8.691 million in net loss.


Cash used in investing activities was $0.131 million for the nine months ended September 30, 2010 due to net purchases of property and equipment. Cash provided by investing activities was $0.339 million for the nine months ended September 30, 2009 due to sale of short term investments of $0.522 million offset by purchases of property and equipment of $0.183million.  Asure’s current operations are not capital intensive and management does not anticipate any significant capital expenditures during the remainder of calendar year 2010.


The Company leases office space and equipment under non-cancelable operating leases that expire at various dates through 2013. Certain leases obligate Asure to pay property taxes, maintenance and insurance and include escalation clauses.  Approximately $0.600 million or 67.5% of the Company’s total operating lease obligations relate to its corporate office facility at Wild Basin in Austin, Texas.


Management continues to evaluate and reduce any unnecessary expenditure, while continuing to closely monitor all of its cash sources and uses as it manages its operations.


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Cash used in financing activities was $0.146 million for the nine months ended September 30, 2010 related to the repurchase of treasury stock for $0.110 million and payments on capital leases of $0.036 million.   Cash used in financing activities was $0.019 million for the nine months ended September 30, 2009 was for payments on payments on capital leases.  Management believes it currently has sufficient cash and short-term investments on hand to fund its operations during the next twelve months and beyond without needing to obtain long-term financing. Therefore, the Company does not anticipate that it will be affected by any credit shortage in the current economic business environment.


Pursuant to Asure’s stock repurchase plan, the Company is allowed to repurchase up to 300,000 shares (adjusted for the 10 to 1 reverse stock split) of the Company’s common stock.  During the nine months ended September 30, 2010 Asure repurchased 43,364 shares of common stock for $110 thousand.  In total, Asure has repurchased 256,107 shares for approximately $5.0 million over the life of the plan.  Management will periodically assess repurchasing additional shares, depending on the Company’s cash position, market conditions and other factors.


As of September 30, 2010, Asure’s principal source of liquidity consisted of $837 of current cash and cash equivalents as well as future cash generated from operations.  The decline of cash and cash equivalents of $1,426 for the nine months ended September 30, 2010 is due primarily to the lease amendment fee of $1,500 recorded during the second quarter of 2010 which is further discussed in Note 10.  The Company believes that it has and/or will generate sufficient cash for its short and long term needs. The Company is continuing to reduce expenses and thus may utilize its cash balances in the short-term to reduce long-term costs. The Company expects that it will be able to generate positive cash flows from operating activities for the remainder of 2010.


Management is focused on growing its existing software operations and looking to make strategic acquisitions in the near future.  In the short-term, any acquisitions will be funded with equity, cash on the balance sheet, cash from operations, and cash or debt raised from outside sources.
 
 There is no assurance that the Company will be able to grow its cash balances or limit its cash consumption and thus maintain sufficient  cash balances, and it is possible that the Company’s future business demands may lead to cash utilization at levels greater than recently experienced. Management believes that the Company has sufficient capital and liquidity to fund and cultivate the growth of its current and future operations for the next 12 months and thereafter.  However, due to uncertainties related to the timing and costs of these efforts, Asure may need to raise additional capital in the future.  Yet, there is no assurance that the Company will be able to raise additional capital if and when it is needed.


CRITICAL ACCOUNTING POLICIES
 
 The Company’s consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles and include the accounts of Asure's wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in the consolidation. Preparation of the consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of the assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature and involve judgments that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year end and the reported amounts of revenues and expenses during the fiscal year.  The more significant estimates made by management include the valuation allowance for the gross deferred tax asset, contingency legal reserves, lease impairment, useful lives of fixed assets, the determination of the fair value of its long-lived assets, and the fair value of assets acquired and liabilities assumed during the iEmployee acquisition. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the given circumstances.  These estimates could be materially different under different conditions and assumptions.  Additionally, the actual amounts could differ from the estimates made. Management periodically evaluates estimates used in the preparation of the financial statements for continued reasonableness. Appropriate adjustments, if any, to the estimates used are made prospectively based upon such periodic evaluation.





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Management believes the following represent Asure’s critical accounting policies:





Revenue Recognition


The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable and collectability is probable.   The Company recognizes software revenue in accordance with FASB ASC 985-605, Revenue Recognition – Multiple Element Arrangements (FASB ASC 985-605).  The Company’s revenues consists of software license, software subscription and service fees.  Revenue from the software element is earned through the licensing or right to use the Company’s software and from the sale of specific software products.  Service fee income is earned through the sale of maintenance and technical support, training and installation. Revenue from the sale of hardware devices is recognized upon shipment of the hardware.  Asure also sells multiple elements within a single sale.


When the Company sells software licenses in a multiple element arrangement and vendor-specific objective evidence (“VSOE”) of fair value is available for the undelivered element, sales revenue is generally recognized on the date the product is shipped, using the residual method, with a portion of revenue recorded as deferred (unearned) due to the applicable undelivered elements. VSOE of fair value for the maintenance, training and installation services are based on the prices charged for the maintenance and services when sold separately. Undelivered elements for our multiple element arrangements with a customer are generally restricted to post contract support, training and install. The amount of revenue allocated to these undelivered elements is based on the VSOE of fair value for those undelivered elements. Deferred revenue due to undelivered elements is recognized ratably on a straight-line basis over the service period (typically one year) or when the service is completed. When VSOE of fair value is not available for the undelivered element of a multiple element arrangement, sales revenue is generally recognized ratably, on a straight-line basis over the service period of the undelivered element.  The Company’s training and installation services are not essential to the functionality of the Company’s products as such services can be provided by a third party or the customers themselves.


The Company also sells software subscriptions and may at times sell related setup, implementation and professional services in the same arrangement.  Setup and implementation services typically occur at start of the software subscription period, while certain professional services may not occur several months later depending on the nature of the services and the customer requirements.  Prior to January 1, 2010, the Company recognized the total contract value of software subscriptions and related services ratably as a single unit of accounting over the contract term, beginning when the customer was able to utilize the software. Subsequent to the adoption of the updated FASB ASC 605, the Company accounts each of these elements as separate accounting units.  We allocate the value of the arrangement to each unit of accounting based on vendor specific objective evidence of selling price, when it exists, third-party evidence of selling prices for like services or estimated selling price. Software subscription service revenues are recognized pro-rata over the life of the software subscription contract, while the related setup, implementation or professional services revenues are recognized upon completion.  The result of the adoption is an immaterial acceleration of setup, implementation and professional service revenues related to software subscription transactions.


The Company does not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or acceptance clauses until such rights of return, refund or cancellation have expired or acceptance has occurred.  The Company's arrangements with resellers do not allow for any rights of return.


Deferred revenue includes amounts received from customers in excess of revenue recognized, and is comprised of deferred maintenance, service and other revenue.  Deferred revenues are recognized in the Consolidated Statements of Operations when the service is completed and over the terms of the arrangements, primarily ranging from one to three years.





Impairment of Goodwill, Intangible Assets and Long-Lived Assets


Goodwill and other intangible assets with indefinite lives are not required to be amortized under FASB ASC 350,Intangibles-Goodwill and Other(FASB ASC 350) and accordingly, the Company reviews its goodwill for possible impairment on an annual basis, or whenever specific events warrant. Events that may create an impairment review include, but are not limited to: significant and sustained decline in the Company's stock price or market capitalization, significant underperformance of operating units and significant changes in market conditions and trends. Asure uses a two-step process and a discounted cash flow model to evaluate its assets for impairment. If the carrying amount of the goodwill or asset exceeds its implied fair value, an impairment loss is recognized in an amount equal to the excess during that fiscal period.  Intangible assets that are not deemed to have indefinite lives are amortized over their useful lives and are tested for impairment in accordance with FASB ASC 350.


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In accordance with FASB ASC 350, Asure reviews and evaluates its long-lived assets for impairment whenever events or changes in circumstances indicate that their net book value may not be recoverable.  When such factors and circumstances exist, including those noted above, the Company compares the assets’ carrying amounts against the estimated undiscounted cash flows to be generated by those assets over their estimated useful lives.  If the carrying amounts are greater than the undiscounted cash flows, the fair values of those assets are estimated by discounting the projected cash flows.  Any excess of the carrying amounts over the fair values are recorded as impairments in that fiscal period.


On May 3, 2010, the Company and Ceridian Corporation (“Ceridian”), a reseller of the Company’s iEmployee products, entered into an agreement by which joint customers of the Company and Ceridian were given until July 31, 2010 to choose either to  (i) contract directly with the Company to continue using our goods and services, or (ii) continue using Ceridian’s offerings that may not include the Company’s products and services.  Depending on the number of customers that contracted with Asure and the related pricing, the cash flows associated with the Ceridian customers may vary from historical levels.  Thus the Company tested the Ceridian contract intangible asset for impairment in accordance with FASB ASC 350.  The Company compared the asset’s carrying amount against the estimated undiscounted cash flows to be generated from the customers that contracted with Asure over the estimated useful life of the intangible asset.  The undiscounted cash flows from the intangible asset exceeded the carrying value of the intangible asset and thus no impairment was required.





ITEM3.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
 The Company is a smaller reporting company as defined by Rule 12b-2 under the Exchange Act and is not required to provide the information required under this item.


ITEM4.    CONTROLS AND PROCEDURES
 
 The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company.  The Company maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the reports it files under the Securities and Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission.  Such controls include those designed to ensure that information for disclosure is communicated to management, including the Chairman of the Board and the Chief Executive Officer (“CEO”), as appropriate to allow timely decisions regarding required disclosure.


The CEO and CFO, with the participation of management, have evaluated the effectiveness of the Company’s disclosure controls and procedures as of September 30, 2010.  Based on their evaluation, they have concluded, to the best of their knowledge and belief, that the disclosure controls and procedures are effective.  No changes were made in the Company’s internal controls over financial reporting during the three months ended September 30, 2010, that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.  In making this assessment, management used the criteria set forth inInternal Control-Integrated Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission.


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PART II – OTHER INFORMATION


ITEM1. LEGAL PROCEEDINGS


Asure was the defendant or plaintiff in various actions that arose in the normal course of business. With the exception of the proceedings described below, none of the pending legal proceedings to which the Company is a party are material to the Company.





Litigation with Jenkens & Gilchrist, P.C.


On July 16, 2007, Jenkens & Gilchrist, P.C. (“Jenkens”), Asure’s former legal counsel, filed a complaint against Asure and Compressions Labs, Inc., in the District Court of Dallas County, Texas.  In its complaint, Jenkens alleged a breach of contract and sought a declaratory judgment.  Asure disputed Jenkens’ claims and also sought relief through the court system.


After Asure terminated Jenkens, the Company entered into a Resolution Agreement with Jenkens in December 2004.  Under the Resolution Agreement, the Company believed Jenkens was entitled to $1,400 for all fees and expenses related to certain settlements received from licensing the Company's intellectual property.  Jenkens interpreted the Resolution Agreement on broader terms and initially believed it was entitled to $2,800.  As of July 31, 2007, Asure accrued $2,100 for Jenkens’ contingency fees related to these settlements. The Company recorded the contingency fees as part of cost of sales on its Consolidated Statement of Operations for the year ended July 31, 2007 in order to properly match the expenses to the related licensing revenues.  The $2,100 accrual remained as part of Asure’s current liabilities through fiscal year 2009.


On July 20, 2009, the trial with Jenkens commenced.  As the result of the jury verdict in July 2009 to award Jenkens approximately $4,600 in damages, attorney’s fees and interest, Asure entered into a settlement agreement with Jenkens, effective August 20, 2009.  Under the settlement agreement, Asure agreed to pay Jenkens $4,300 and the parties agreed to release all claims against each other.  Based on the settlement amount, the Company accrued an additional $2,200 as of July 31, 2009. Since the Company was no longer licensing its intellectual property and had no related licensing revenues in fiscal year 2009, this additional $2,200 expense was recorded as part of operating expenses on the Consolidated Statement of Operations for the quarter ended September 30, 2009.  Asure paid Jenkens $4,300 on August 25, 2009 and the Company considers this litigation to be concluded.


ITEM1A. RISK FACTORS
 
 The Company is a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and is not required to provide the information required under this item.


ITEM2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS


None


ITEM3.    DEFAULTS UPON SENIOR SECURITIES


None





ITEM4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS





None




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ITEM5.    OTHER INFORMATION





None


ITEM6.    EXHIBITS


EXHIBIT NUMBER

DESCRIPTION31.1*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.31.2*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.32.1*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.32.2*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.





* Filed herewith


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SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.





ASURE SOFTWARE, INC.November 9, 2010
By:
/s/ PATRICK GOEPELPatrick GoepelChief Executive Officer





November 9, 2010
By:
/s/ DAVID SCOGLIODavid ScoglioChief Financial Officer


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INDEX TO EXHIBITS


EXHIBIT NUMBER

DESCRIPTION31.1*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.31.2*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.32.1*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.32.2*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.