**Exhibit 10.3**

FIRST DATA CORPORATION 

SENIOR EXECUTIVE INCENTIVE PLAN 

**(As Amended and Restated Effective January 1, 2011)**

1. PURPOSE OF THE PLAN. The First Data Corporation Senior Executive Incentive Plan (the “Plan”) is hereby amended and restated effective January 1, 2011 by the joint Governance,Compensation, and Nomination Committees of the Board of Directors of First Data Corporation (the “Company”). The Plan is designed to encourage teamwork and individual performance by providing annual incentive compensation contingent uponthe achievement of specified financial performance measures, to advance the interests of the Company by attracting and retaining key executives, and to reward contributions made by the Company’s Chief Executive Officer and other seniorexecutive officers in optimizing long-term value to the Company’s shareholders by connecting a portion of each such executive’s total potential cash compensation to the attainment of objective company financial goals. The Incentive Awardspayable under the Plan are intended to qualify as “performance-based compensation” within the meaning of Section 162(m) of the Internal Revenue Code of 1986, as amended, and shall be interpreted in a manner consistent with suchintent. 

2. DEFINITIONS. For purposes of this Plan, the following terms shall have the meanings set forth below: 

2.1 “Committee” means the joint Governance, Compensation, and Nomination Committees of the Board of Directors, or any successor thereto ordelegate thereof with the authority to act on behalf of the Committee with respect to this Plan. 

2.2 “Corporate PerformanceMeasures” means specified levels of earnings per share, the attainment of a specified price of the Company’s common stock, specified levels of earnings before interest expense and taxes, operating profit, return to stockholders (includingdividends), return on equity, earnings, revenues, market share, cash flow, cost reduction goals, economic value added, or any combination of the foregoing, as selected by the Committee for a specified performance or measurement period for purposesof this Plan, and as such measures may be adjusted for major nonrecurring and non-operating expense and income items, as determined by the Company and as acceptable to the Committee in its sole discretion, based on the facts and circumstancesinvolved, as determined pursuant to generally accepted accounting principles, and as consistently applied by the Committee. 

2.3“Division or Business Unit Performance Measures” mean specified levels of revenue, operating profit, market share, pretax return on total capital, cost reduction goals, economic value added, or any combination of the foregoing, as selectedby the Committee for a specified performance or measurement period for purposes of this Plan, and as such measures may be adjusted for major nonrecurring and non-operating expense and income items, as determined by the Company and as acceptable tothe Committee in its sole discretion, based on the facts and circumstances involved, as determined pursuant to generally accepted accounting principles, and as consistently applied by the Committee. 

2.4 “Incentive Award” means an incentive compensation award paid to a Participant pursuant to the Plan. 

2.5 “Participant” means the Company’s Chief Executive Officer and any executive officer of the Company who reports directly to theCompany’s Chief Executive Officer and who is identified as eligible to participate in this Plan for a given Plan Year by the Committee or who is hired, transferred, or promoted to an eligible position during a Plan Year and is identified aseligible to participate in the Plan by the Committee. 

2.6 “ Plan Year” means a period of one year, commencing each January 1and ending on the following December 31, or such other twelve consecutive month period as may be established from time to time by the Company. 

3. ESTABLISHMENT OF PERFORMANCE MEASURES AND DETERMINATION OF INCENTIVE AWARDS. 

3.1 The paymentof Incentive Awards to Participants under the Plan shall be determined by the extent to which the selected Corporate Performance Measures and, if appropriate in the Committee’s discretion, the selected Division or Business Unit PerformanceMeasures have been attained in relation to a target incentive level (the “Target Incentive Level”) established for each Participant for each Plan Year. No later than 90 days after the beginning of any Plan Year, the Committee shall(a) select and publish Corporate Performance Measures and, if appropriate in its discretion, Division or Business Unit Performance Measures to be applied for such Plan Year, (b) select and publish the Target Incentive Level expressed as adollar amount of incentive compensation for each Participant for such Plan Year, and (c) specify the percentage of such Target Incentive Level that shall be payable as a result of the attainment of the Corporate Performance Measures and, ifapplicable, the Division or Business Unit Performance Measures. The Committee shall establish threshold performance levels which must be achieved at the corporate level and the division/business unit level (if applicable) before any Incentive Awardshall be payable under this Plan. 

3.2 As soon as practicable following the end of each Plan Year, the Committee shall determine the degree towhich the Corporate Performance Measures and the Division or Business Unit Performance Measures (if applicable) have been met for such Plan Year in relation to the applicable Target Incentive Levels for purposes of determining the amounts of anyIncentive Awards payable under the Plan. If the applicable measures are satisfied at or above the threshold performance levels established by the Committee, the Committee shall so certify in a written statement and shall authorize the payment ofIncentive Awards in accordance with the terms of the Plan; provided, however, that notwithstanding the foregoing, the Committee shall have the sole and absolute discretion to reduce (but not increase) the amount of any Incentive Award otherwisepayable under the Plan or to determine that no Incentive Award shall be payable to a Participant under the Plan (so long as the exercise of such negative discretion does not result in an increase in the Incentive Award payable to any otherParticipant). Under no circumstances shall any Incentive Award be deemed earned by or payable to a Participant under this Plan with respect to any Plan Year unless and until the Committee both certifies the attainment of all applicable PerformanceMeasures and exercises its discretion to determine whether an Incentive Award shall be paid to each such individual Participant with respect to such Plan Year. 

4. PAYMENT OF INCENTIVE AWARDS. Payment of Incentive Awards, shall be made only to otherwise eligible Participants who remain employed on the last day of February following the applicable Plan Year.Payment of Incentive Awards, less withholding taxes and other applicable withholdings, shall be made to Participants not later than March 15 following the applicable Plan Year, provided the Committee has certified that the applicablePerformance Measures have been satisfied and has determined the amount and approved the payment of the Incentive Award to the Participants. Funding of Incentive Awards under this Plan shall be out of the general assets of the Company. Unlessotherwise determined by the Committee in its discretion, Incentive Awards shall be paid in cash. 

5. ADMINISTRATION. The Plan shall beadministered by the Committee, which shall have full power and authority to interpret, construe and administer the Plan in accordance with the provisions set forth herein. The Committee’s interpretation and construction of the Plan, and actionshereunder, or the amount or recipient of the payments to be made from the Plan, shall be binding and conclusive on all persons for all purposes. In this connection, the Committee may delegate to any corporation, committee or individual, regardlessof whether the individual is an employee of the Company, the duty to act for the Committee hereunder. No officer or employee of the Company shall be liable to any person for any action taken or omitted in connection with the interpretation andadministration of the Plan unless attributable to his or her own willful misconduct or lack of good faith. The expenses of administering the Plan shall be paid by the Company and shall not be charged against the Plan. 

6. PARTICIPATION IN THE PLAN. Eligible executive officers of the Company may become Participants in accordance with the terms of the Plan at any timeduring the Plan Year. If an executive officer becomes a Participant at any time other than as of the commencement of a Plan Year, the Corporate Performance Measures, the Division or Business Unit Performance Measures (if established by theCommittee), and the Target Incentive Level for the Participant shall be established by the Committee no later than the time prescribed by the Treasury Regulations under Section 162(m) of the Internal Revenue Code of 1986, as amended.

7. TERMINATION OF EMPLOYMENT. Unless otherwise determined by the Committee, a Participant whose employment in his current position with theCompany terminates for any reason prior to the end of a Plan Year shall not be entitled to receive an Incentive Award for such Plan Year. 

8.DEFERRAL OF INCENTIVE AWARDS. A Participant may elect to defer receipt of all or any portion of any Incentive Award made under this Plan to a future date as provided in and subject to the terms and conditions of any deferred compensation plan of theCompany. 

9. MISCELLANEOUS. 

9.1NONTRANSFERABILITY. No Incentive Award payable hereunder, nor any right to receive any future Incentive Award hereunder, may be assigned, alienated, sold, transferred, anticipated, pledged, encumbered, or subjected to any charge or legal process,and if any such attempt is made, or a person eligible for any Incentive Award hereunder becomes bankrupt, the Incentive Award under the Plan which would otherwise be payable with respect to such person may be terminated by the Committee which, inits sole discretion, may cause the same to be held or applied for the benefit of one or more of the dependents of such person or make any other disposition of such award that it deems appropriate. 

9.2 CLAIM TO INCENTIVE AWARDS AND EMPLOYMENT RIGHTS. Nothing in this Plan shall require the Company to segregate or set aside any funds or other propertyfor purposes of paying all or any portion of an Incentive Award hereunder. No Participant shall have any right, title or interest in or to any Incentive Award hereunder prior to the actual payment thereof, nor to any property of the Company. Neitherthe adoption of the Plan nor the continued operation thereof shall confer upon any employee any right to continue in the employ of the Company or shall in any way affect the right and power of the Company to dismiss or otherwise terminate theemployment of either Participant at any time for any reason, with or without cause. 

9.3 INCOME TAX WITHHOLDING/RIGHTS OF OFFSET. The Company shall have the right to deduct and withhold fromall Incentive Awards all federal, state and local taxes as may be required by law. In addition to the foregoing, the Company shall have the right to set off against the amount of any Incentive Award which would otherwise be payable hereunder, theamount of any debt, judgment, claim, expense or other obligation owed at such time by the Participant to the Company or any subsidiary. 

9.4GOVERNING LAW. All questions pertaining to the construction, validity and effect of the Plan shall be determined in accordance with the laws of the State of Delaware. 

10. AMENDMENT AND TERMINATION. The Plan may be amended or terminated at any time and for any reason by the Committee. The Committee may, in its sole discretion, reduce or eliminate an Incentive Award toany Participant at any time and for any reason. The Plan is specifically designed to guide the Company in granting Incentive Awards and shall not create any contractual right of any employee to any Incentive Award prior to the payment of such award.

11. EFFECTIVE DATE. The effective date of this plan is January 1, 2011.