**Exhibit
        31.1**
 
 **CERTIFICATION
        OF THE CHIEF EXECUTIVE OFFICER**
 **PURSUANT
        TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002**
 
 
 I,
        M.
        David Kamrat, certify that:
 
 1.           I
        have reviewed the annual report on Form 10-KSB for the year ended December
        31,
        2006 of New World Brands, Inc.;
 
 2.           Based
        on my knowledge, this report does not contain any untrue statement of a material
        fact or omit to state a material fact necessary to make the statements made,
        in
        light of the circumstances under which such statements were made, not misleading
        with respect to the period covered by this annual report;
 
 3.           Based
        on my knowledge, the financial statements and other financial information
        included in this report, fairly present in all material respects the financial
        condition, results of operations and cash flows of the registrant as of,
        and
        for, the periods presented in this annual report;
 
 4.           The
        registrant’s other certifying officers and I are responsible for establishing
        and maintaining disclosure controls and procedures (as defined in Exchange
        Act
        Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting
        (as
        defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
        and
        have:
 
 a)           designed
        such disclosure controls and procedures, or caused such disclosure controls
        and
        procedures to be designed under our supervision, to ensure that material
        information relating to the registrant, including its consolidated subsidiaries,
        is made known to us by others within those entities, particularly during
        the
        period in which this annual report is being prepared;
 
 b)           designed
        such internal control over financial reporting, or caused such control over
        financial reporting to be designed under our supervision, to provide reasonable
        assurance regarding the reliability of financial reporting and the preparation
        of financial statements for external purposes in accordance with generally
        accepted accounting principles;
 
 c)           evaluated
        the effectiveness of the registrant’s disclosure controls and procedures and
        presented in this annual report our conclusions about the effectiveness of
        the
        disclosure controls and procedures, as of the end of the period covered by
        this
        annual report based on such evaluation; and
 
 d)           disclosed
        in this annual report any change in the registrant’s internal control over
        financial reporting that occurred during the registrant’s most recent fiscal
        quarter that has materially affected, or is reasonably likely to materially
        affect, the registrant’s internal control over financial reporting;
        and
 
 5.           The
        registrant’s other certifying officers and I have disclosed, based on our most
        recent evaluation of internal control over financial reporting, to the
        registrant’s auditors and the audit committee of registrant’s board of directors
        (or persons performing equivalent functions):
 
 a)           all
        significant deficiencies and internal weaknesses in the design or operation
        of
        internal controls over financial reporting which are reasonably likely to
        adversely affect the registrant's ability to record, process, summarize and
        report financial information; and
 
 b)           any
        fraud, whether or not material, that involves management or other employees
        who
        have a significant role in the registrant's internal control over financial
        reporting.
 
 
 Date:
                    April 17, 2007
                /s/
                    M. David KamratM.
                    David KamratChief
                    Executive Officer(principal
                    executive officer)