UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549





FORM 10-Q





(Mark One)

|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended: April 3, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from              to

Commission file number: 0-19848





FOSSIL, INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Delaware                                                       |  | 75-2018505                          
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer
Identification No.)

2280 N. Greenville Avenue, Richardson, Texas 75082

(Address of principal executive offices)

(Zip Code)

(972) 234-2525

(Registrants telephone number, including area code)





Indicate by check mark whether registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes  x    No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |                                                  |  |                           |  |  
|----------------------- |  | ------------------------------------------------ |  | ------------------------- |  | -
|Large accelerated filer |  | x                                                |  | Accelerated filer         |  |  ̈
|                        |  |                                                  | 
|Non-accelerated filer   |  |  ̈  (Do not check if a smaller reporting company) |  | Smaller reporting company |  |  ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).    Yes   ̈    No  x

The number of shares of the registrants common stock outstanding as of May 11, 2010: 67,378,157.









---

PART I - FINANCIAL INFORMATION



|Item 1. | Financial Statements
|------- | --------------------

FOSSIL, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

UNAUDITED

AMOUNTS IN THOUSANDS



|                                                                                                       |  |               |           |                 |   |          
|------------------------------------------------------------------------------------------------------ |  | ------------- | --------- | --------------- | - | ---------
|                                                                                                       |  | April 3, 2010 |           | January 2, 2010
|                                                                                                       |  |              
|Assets                                                                                                 |  |               |           |                 |   |          
|Current assets:                                                                                        |  |               |           |                 |   |          
|Cash and cash equivalents                                                                              |  | $             | 449,902   |                 | $ | 405,175  
|Securities available for sale                                                                          |  |               | 8,254     |                 |   | 7,995    
|Accounts receivable - net of allowances of $58,821 and $55,966, respectively                           |  |               | 163,665   |                 |   | 209,784  
|Inventories - net                                                                                      |  |               | 250,321   |                 |   | 245,714  
|Deferred income tax assets - net                                                                       |  |               | 28,066    |                 |   | 28,937   
|Prepaid expenses and other current assets                                                              |  |               | 56,304    |                 |   | 48,868   
|                                                                                                       |  |               |           |                 |   |          
|Total current assets                                                                                   |  |               | 956,512   |                 |   | 946,473  
|                                                                                                       |  |              
|Investments                                                                                            |  |               | 8,647     |                 |   | 13,730   
|Property, plant and equipment - net of accumulated depreciation of $185,231 and $182,328, respectively |  |               | 207,136   |                 |   | 212,367  
|Goodwill                                                                                               |  |               | 43,649    |                 |   | 44,266   
|Intangible and other assets - net of accumulated amortization of $14,509 and $13,628, respectively     |  |               | 58,276    |                 |   | 59,647   
|                                                                                                       |  |               |           |                 |   |          
|Total long-term assets                                                                                 |  |               | 317,708   |                 |   | 330,010  
|                                                                                                       |  |               |           |                 |   |          
|Total assets                                                                                           |  | $             | 1,274,220 |                 | $ | 1,276,483
|                                                                                                       |  |               |           |                 |   |          
|                                                                                                       |  |              
|Liabilities and Stockholders Equity                                                                   |  |               |           |                 |   |          
|Current liabilities:                                                                                   |  |               |           |                 |   |          
|Short-term debt                                                                                        |  | $             | 3,565     |                 | $ | 3,618    
|Accounts payable                                                                                       |  |               | 89,306    |                 |   | 103,591  
|Accrued expenses:                                                                                      |  |               |           |                 |   |          
|Compensation                                                                                           |  |               | 30,039    |                 |   | 39,773   
|Royalties                                                                                              |  |               | 13,922    |                 |   | 16,774   
|Co-op advertising                                                                                      |  |               | 9,766     |                 |   | 18,498   
|Other                                                                                                  |  |               | 30,583    |                 |   | 29,618   
|Income taxes payable                                                                                   |  |               | 34,813    |                 |   | 33,408   
|                                                                                                       |  |               |           |                 |   |          
|Total current liabilities                                                                              |  |               | 211,994   |                 |   | 245,280  
|                                                                                                       |  |              
|Long-term income taxes payable                                                                         |  |               | 19,140    |                 |   | 18,840   
|Deferred income tax liabilities                                                                        |  |               | 25,531    |                 |   | 27,039   
|Long-term debt                                                                                         |  |               | 4,344     |                 |   | 4,538    
|Other long-term liabilities                                                                            |  |               | 12,342    |                 |   | 12,374   
|                                                                                                       |  |               |           |                 |   |          
|Total long-term liabilities                                                                            |  |               | 61,357    |                 |   | 62,791   
|                                                                                                       |  |              
|Stockholders equity:                                                                                  |  |               |           |                 |   |          
|Common stock, 67,375 and 66,900 shares issued at April 3, 2010 and January 2, 2010, respectively       |  |               | 674       |                 |   | 669      
|Additional paid-in capital                                                                             |  |               | 102,370   |                 |   | 93,037   
|Retained earnings                                                                                      |  |               | 870,523   |                 |   | 834,615  
|Accumulated other comprehensive income                                                                 |  |               | 22,260    |                 |   | 34,460   
|Noncontrolling interest                                                                                |  |               | 5,042     |                 |   | 5,631    
|                                                                                                       |  |               |           |                 |   |          
|                                                                                                       |  |              
|Total stockholders equity                                                                             |  |               | 1,000,869 |                 |   | 968,412  
|                                                                                                       |  |               |           |                 |   |          
|                                                                                                       |  |              
|Total liabilities and stockholders equity                                                             |  | $             | 1,274,220 |                 | $ | 1,276,483
|                                                                                                       |  |               |           |                 |   |          

See notes to the condensed consolidated financial
statements.



2



---

FOSSIL, INC.

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

AND COMPREHENSIVE INCOME

UNAUDITED

AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA



|                                                                                         |  |                        |         |   |               |   |         |  
|---------------------------------------------------------------------------------------- |  | ---------------------- | ------- | - | ------------- | - | ------- | -
|                                                                                         |  | For the 13 Weeks Ended |        
|                                                                                         |  | April 3, 2010          |         |   | April 4, 2009 |  
|                                                                                         |  |                       
|Net sales                                                                                |  | $                      | 393,229 |   |               | $ | 323,027 |  
|Cost of sales                                                                            |  |                        | 173,810 |   |               |   | 153,648 |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Gross profit                                                                             |  |                        | 219,419 |   |               |   | 169,379 |  
|                                                                                         |  |                       
|Operating expenses:                                                                      |  |                        |         |   |               |   |         |  
|Selling and distribution                                                                 |  |                        | 124,855 |   |               |   | 108,087 |  
|General and administrative                                                               |  |                        | 43,301  |   |               |   | 37,489  |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Total operating expenses                                                                 |  |                        | 168,156 |   |               |   | 145,576 |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Operating income                                                                         |  |                        | 51,263  |   |               |   | 23,803  |  
|Interest expense                                                                         |  |                        | 58      |   |               |   | 63      |  
|Other income - net                                                                       |  |                        | 2,534   |   |               |   | 4,683   |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Income before income taxes                                                               |  |                        | 53,739  |   |               |   | 28,423  |  
|Provision for income taxes                                                               |  |                        | 16,043  |   |               |   | 9,927   |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Net income                                                                               |  |                        | 37,696  |   |               |   | 18,496  |  
|Less: Net income attributable to noncontrolling interest                                 |  |                        | 1,789   |   |               |   | 1,176   |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Net income attributable to Fossil, Inc.                                                  |  | $                      | 35,907  |   |               | $ | 17,320  |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Other comprehensive (loss) income, net of taxes:                                         |  |                        |         |   |               |   |         |  
|Currency translation adjustment                                                          |  |                        | (17,980 | ) |               |   | (8,664  | )
|Unrealized gain on securities available for sale                                         |  |                        | 184     |   |               |   | 256     |  
|Forward contracts hedging intercompany foreign currency payments - change in fair values |  |                        | 5,596   |   |               |   | (523    | )
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Comprehensive income                                                                     |  |                        | 25,496  |   |               |   | 9,565   |  
|Less: Comprehensive income attributable to noncontrolling interest                       |  |                        | 1,780   |   |               |   | 1,174   |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Comprehensive income attributable to Fossil, Inc.                                        |  | $                      | 23,716  |   |               | $ | 8,391   |  
|                                                                                         |  |                        |         |   |               |   |         |  
|                                                                                         |  |                       
|Earnings per share:                                                                      |  |                        |         |   |               |   |         |  
|Basic                                                                                    |  | $                      | 0.54    |   |               | $ | 0.26    |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Diluted                                                                                  |  | $                      | 0.53    |   |               | $ | 0.26    |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Weighted average common shares outstanding:                                              |  |                        |         |   |               |   |         |  
|Basic                                                                                    |  |                        | 67,039  |   |               |   | 66,554  |  
|                                                                                         |  |                        |         |   |               |   |         |  
|Diluted                                                                                  |  |                        | 67,953  |   |               |   | 66,742  |  
|                                                                                         |  |                        |         |   |               |   |         |  

See notes to the condensed consolidated financial statements.



3



---

FOSSIL, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

UNAUDITED

AMOUNTS IN THOUSANDS



|                                                                                   |  |                        |         |   |               |   |         |  
|---------------------------------------------------------------------------------- |  | ---------------------- | ------- | - | ------------- | - | ------- | -
|                                                                                   |  | For the 13 Weeks Ended |        
|                                                                                   |  | April 3, 2010          |         |   | April 4, 2009 |  
|                                                                                   |  |                       
|Operating Activities:                                                              |  |                        |         |   |               |   |         |  
|Net income                                                                         |  | $                      | 37,696  |   |               | $ | 18,496  |  
|Adjustments to reconcile net income to net cash provided by operating activities:  |  |                        |         |   |               |   |         |  
|Depreciation, amortization and accretion                                           |  |                        | 10,107  |   |               |   | 10,060  |  
|Stock-based compensation                                                           |  |                        | 1,734   |   |               |   | 1,293   |  
|Increase (decrease) in allowance for returns - net of related inventory in transit |  |                        | 1,737   |   |               |   | (3,638  | )
|Loss on disposal of assets                                                         |  |                        | 29      |   |               |   | 35      |  
|Impairment loss                                                                    |  |                        | 434     |   |               |   |        |  
|Equity in (income) loss of joint venture                                           |  |                        | (412    | ) |               |   | 2,239   |  
|Distribution from joint venture                                                    |  |                        | 4,726   |   |               |   |        |  
|(Decrease) increase in allowance for doubtful accounts                             |  |                        | (108    | ) |               |   | 824     |  
|Excess tax benefits from stock-based compensation                                  |  |                        | (2,395  | ) |               |   | (341    | )
|Deferred income taxes                                                              |  |                        | (1,410  | ) |               |   | 2,927   |  
|                                                                                   |  |                       
|Changes in operating assets and liabilities, net of effects of acquisitions:       |  |                        |         |   |               |   |         |  
|Accounts receivable                                                                |  |                        | 43,264  |   |               |   | 53,219  |  
|Inventories                                                                        |  |                        | (3,382  | ) |               |   | 4,037   |  
|Prepaid expenses and other current assets                                          |  |                        | (2,632  | ) |               |   | 8,773   |  
|Accounts payable                                                                   |  |                        | (16,322 | ) |               |   | (25,404 | )
|Accrued expenses                                                                   |  |                        | (22,376 | ) |               |   | (27,710 | )
|Income taxes payable                                                               |  |                        | 4,100   |   |               |   | (1,744  | )
|                                                                                   |  |                        |         |   |               |   |         |  
|                                                                                   |  |                       
|Net cash provided by operating activities                                          |  |                        | 54,790  |   |               |   | 43,066  |  
|                                                                                   |  |                       
|Investing Activities:                                                              |  |                        |         |   |               |   |         |  
|Additions to property, plant and equipment                                         |  |                        | (5,667  | ) |               |   | (5,310  | )
|Increase in intangible and other assets                                            |  |                        | (126    | ) |               |   | (3,017  | )
|Purchase of securities available for sale                                          |  |                        | (150    | ) |               |   | (677    | )
|Sales/maturities of securities available for sale                                  |  |                        | 75      |   |               |   | 20      |  
|                                                                                   |  |                        |         |   |               |   |         |  
|                                                                                   |  |                       
|Net cash used in investing activities                                              |  |                        | (5,868  | ) |               |   | (8,984  | )
|                                                                                   |  |                       
|Financing Activities:                                                              |  |                        |         |   |               |   |         |  
|Distribution of noncontrolling interest earnings                                   |  |                        | (2,387  | ) |               |   | (2,513  | )
|Excess tax benefits from stock-based compensation                                  |  |                        | 2,395   |   |               |   | 341     |  
|Borrowings on notes payable                                                        |  |                        | 37      |   |               |   |        |  
|Payments on notes payable                                                          |  |                        | (67     | ) |               |   | (69     | )
|Proceeds from exercise of stock options                                            |  |                        | 6,968   |   |               |   | 424     |  
|                                                                                   |  |                        |         |   |               |   |         |  
|Net cash provided by (used in) financing activities                                |  |                        | 6,946   |   |               |   | (1,817  | )
|                                                                                   |  |                       
|Effect of exchange rate changes on cash and cash equivalents                       |  |                        | (11,141 | ) |               |   | (8,877  | )
|                                                                                   |  |                        |         |   |               |   |         |  
|                                                                                   |  |                       
|Net increase in cash and cash equivalents                                          |  |                        | 44,727  |   |               |   | 23,388  |  
|Cash and cash equivalents:                                                         |  |                        |         |   |               |   |         |  
|Beginning of period                                                                |  |                        | 405,175 |   |               |   | 172,012 |  
|                                                                                   |  |                        |         |   |               |   |         |  
|End of period                                                                      |  | $                      | 449,902 |   |               | $ | 195,400 |  
|                                                                                   |  |                        |         |   |               |   |         |  

See notes to the condensed consolidated financial statements.



4



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

UNAUDITED

1.
FINANCIAL STATEMENT POLICIES

Basis of Presentation.The condensed consolidated financial statements include the
accounts of Fossil, Inc., a Delaware corporation, and its wholly and majority-owned subsidiaries (the Company). The condensed consolidated financial statements reflect all adjustments that are, in the opinion of management,
necessary to present a fair statement of the Companys financial position as of April 3, 2010, and the results of operations for the thirteen week periods ended April 3, 2010 (First Quarter) and April 4, 2009
(Prior Year Quarter), respectively. All adjustments are of a normal, recurring nature.

These interim condensed
consolidated financial statements should be read in conjunction with the audited consolidated financial statements and the notes thereto included in the annual report on Form 10-K filed by the Company pursuant to the Securities Exchange Act of
1934 (the Exchange Act) for the fiscal year ended January 2, 2010. Operating results for the thirteen week period ended April 3, 2010 are not necessarily indicative of the results to be achieved for the full year.

The condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the
United States of America (GAAP) which require the Company to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the condensed consolidated financial statements and revenues and
expenses during the periods reported. Actual results could differ from those estimates. The Company has not made any changes in its significant accounting policies from those disclosed in its most recent annual report.

Effective January 3, 2010, the Company made changes to the presentation of reportable segments to reflect changes in the way its
chief operating decision maker evaluates the performance of its operations, develops strategy and allocates capital resources. Prior to January 3, 2010, the Companys reportable segments consisted of the following: United States Wholesale,
Europe Wholesale, Other International Wholesale and Direct to Consumer. Effective January 3, 2010, the Companys reportable segments consist of the following: North America Wholesale, Europe Wholesale, Asia Pacific Wholesale and Direct to
Consumer.

These changes include the reclassification of the Companys wholesale operations in Canada and Mexico and its
U.S. export business, all of which were previously recorded within the Companys Other International Wholesale segment, to the North America Wholesale segment. The Companys U.S. domestic wholesale operations previously recorded within the
United States Wholesale segment, have also been reclassified to the North America Wholesale segment. The Companys Asia Pacific wholesale operations, previously recorded within the Other International Wholesale segment, have been reclassified
to the Asia Pacific Wholesale segment. The Companys operations related to its joint venture with Fossil, Spain S.A., previously recorded within the Other International Wholesale segment, have been reclassified to the Europe Wholesale segment.
The Companys historical segment disclosures have been recast to be consistent with the current presentation.

Business. The Company is a global design, marketing and distribution company that specializes in consumer fashion
accessories. Its principal offerings include an extensive line of mens and womens fashion watches and jewelry, handbags, small leather goods, belts, sunglasses, cold weather accessories, footwear and apparel. In the watch and
jewelry product category, the Company has a diverse portfolio of globally recognized owned and licensed brand names under which its products are marketed. The Companys products are distributed globally through various distribution channels
including wholesale, in countries where it has a physical presence, direct to the consumer through its retail stores and commercial websites and through third-party distributors in countries where the Company does not maintain a physical presence.
The Companys products are offered at varying price points to service the needs of its customers, whether they are value conscious or luxury oriented. Based on its extensive range of accessory products, brands, distribution channels and price
points, the Company is able to target style-conscious consumers across a wide age spectrum on a global basis.

Foreign
Currency Hedging Instruments.The Companys foreign subsidiaries periodically enter into forward contracts principally to hedge the future payment of intercompany inventory transactions in U.S. dollars. If the Companys foreign
subsidiaries were to settle their Euro, British Pound, Mexican Peso, Australian Dollar, Canadian Dollar and Japanese Yen based contracts at the reporting date, the net result would be a gain of approximately $5.7 million, net of taxes, as of
April 3, 2010. Refer to Note 6, Derivatives and Risk Management, of this Form 10-Q for additional disclosures about the Companys use of forward contracts. The tax expense and tax benefit of the changes in fair value of hedging
activities for the First Quarter and Prior Year Quarter was $0.8 million and $0.4 million, respectively.



5



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



Fair Value Measurements. The Company defines fair value as the price that would
be received to sell an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date.

Accounting Standard Codification (ASC) 820, Fair Value Measurement and Disclosures (ASC 820), establishes
a fair value hierarchy, which prioritizes the inputs used in measuring fair value into three broad levels as follows:



| |  |  | Level 1 - Quoted prices in active markets for identical assets or liabilities.
| | - |  | ------------------------------------------------------------------------------



| |  |  | Level 2 - Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.
| | - |  | --------------------------------------------------------------------------------------------------------------------



| |  |  | Level 3 - Unobservable inputs based on the Companys assumptions.
| | - |  | -----------------------------------------------------------------

ASC 820 requires the use of observable market data if such data is available without undue cost and effort.

The following table presents the fair value hierarchy for those assets and liabilities measured at fair value on a recurring basis as of
April 3, 2010 (in thousands):



|                                                |  |         |        |         |   |         |  |       |   |  |   |       
|----------------------------------------------- |  | ------- | ------ | ------- | - | ------- |  | ----- | - |  | - | ------
|                                                |  | Level 1 |        | Level 2 |   | Level 3 |  | Total
|Assets:                                         |  |         |        |         |   |         |  |       |   |  |   |       
|Securities available for sale                   |  |         |        |         |   |         |  |       |   |  |   |       
|Investments in bonds                            |  | $       | 7,572  |         | $ |        |  | $     |  |  | $ | 7,572 
|Investment in publicly traded equity securities |  |         | 682    |         |   |        |  |       |  |  |   | 682   
|Foreign exchange forward contracts              |  |         |       |         |   | 6,926   |  |       |  |  |   | 6,926 
|Deferred compensation plan assets               |  |         |        |         |   |         |  |       |   |  |   |       
|Investment in publicly traded mutual funds      |  |         | 2,980  |         |   |        |  |       |  |  |   | 2,980 
|                                                |  |         |        |         |   |         |  |       |   |  |   |       
|Total                                           |  | $       | 11,234 |         | $ | 6,926   |  | $     |  |  | $ | 18,160
|                                                |  |         |        |         |   |         |  |       |   |  |   |       
|                                                |  |         |        |        
|Liabilities:                                    |  |         |        |         |   |         |  |       |   |  |   |       
|Foreign exchange forward contracts              |  | $       |       |         | $ | 561     |  | $     |  |  | $ | 561   
|                                                |  |         |        |         |   |         |  |       |   |  |   |       
|Total                                           |  | $       |       |         | $ | 561     |  | $     |  |  | $ | 561   
|                                                |  |         |        |         |   |         |  |       |   |  |   |       

The fair values of the Companys available for
sale securities are based on quoted prices. The deferred compensation plan assets are recorded as intangible and other assets  net. The foreign exchange forward contracts are entered into by the Company principally to hedge the future payment
of intercompany inventory transactions by non-U.S. subsidiaries. The fair values of the Companys foreign exchange forward contracts are based on published quotations of spot currency rates and forward points, which are converted into implied
forward currency rates.

The Company has evaluated its short-term and long-term debt and believes, based on the interest
rates, related terms and maturities, that the fair values of such instruments approximate their carrying amounts. As of April 3, 2010 and January 2, 2010, the carrying values of cash and cash equivalents, accounts receivable, accounts
payable and accrued liabilities approximated their fair values due to the short-term maturities of these accounts.



6



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FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



Earnings Per Share (EPS).The following table reconciles the
numerators and denominators used in the computations of both basic and diluted EPS:



|                                                                    |  |                                     |        |               |   |       
|------------------------------------------------------------------- |  | ----------------------------------- | ------ | ------------- | - | ------
|                                                                    |  | For the 13 Weeks Ended             
|                                                                    |  | April 3, 2010                       |        | April 4, 2009
|                                                                    |  | IN THOUSANDS, EXCEPT PER SHARE DATA
|                                                                    |  |                                    
|Numerator:                                                          |  |                                     |        |               |   |       
|Net income attributable to Fossil, Inc.                             |  | $                                   | 35,907 |               | $ | 17,320
|                                                                    |  |                                     |        |               |   |       
|                                                                    |  |                                    
|Denominator:                                                        |  |                                     |        |               |   |       
|Basic EPS computations:                                             |  |                                     |        |               |   |       
|Basic weighted average common shares outstanding                    |  |                                     | 67,039 |               |   | 66,554
|                                                                    |  |                                     |        |               |   |       
|Basic EPS                                                           |  | $                                   | 0.54   |               | $ | 0.26  
|                                                                    |  |                                     |        |               |   |       
|Diluted EPS computation:                                            |  |                                     |        |               |   |       
|Basic weighted average common shares outstanding                    |  |                                     | 67,039 |               |   | 66,554
|Stock options, stock appreciation rights and restricted stock units |  |                                     | 914    |               |   | 188   
|                                                                    |  |                                     |        |               |   |       
|Diluted weighted average common shares outstanding                  |  |                                     | 67,953 |               |   | 66,742
|                                                                    |  |                                     |        |               |   |       
|Diluted EPS                                                         |  | $                                   | 0.53   |               | $ | 0.26  
|                                                                    |  |                                     |        |               |   |       

Approximately 215,000 and 2,345,000 weighted average
shares issuable under stock-based awards were not included in the diluted EPS calculation at the end of the First Quarter and Prior Year Quarter, respectively, because they were antidilutive. These common share equivalents may be dilutive in future
EPS calculations.

Goodwill.The changes in the carrying amount of goodwill, which is not subject to amortization, are
as follows:



|                           |  |                       |        |                 |   |        |                       |  |                   |       |       |   |   |  |   |        |  
|-------------------------- |  | --------------------- | ------ | --------------- | - | ------ | --------------------- |  | ----------------- | ----- | ----- | - | - |  | - | ------ | -
|                           |  | NorthAmericaWholesale |        | EuropeWholesale |   |        | Asia PacificWholesale |  | Direct toConsumer |       | Total |  
|                           |  | IN THOUSANDS          |       
|Balance at January 2, 2010 |  | $                     | 23,721 |                 | $ | 18,054 |                       |  | $                 | 2,491 |       | $ |  |  | $ | 44,266 |  
|Currency                   |  |                       | 123    |                 |   | (750   | )                     |  |                   | 10    |       |   |  |  |   | (617   | )
|                           |  |                       |        |                 |   |        |                       |  |                   |       |       |   |   |  |   |        |  
|Balance at April 3, 2010   |  | $                     | 23,844 |                 | $ | 17,304 |                       |  | $                 | 2,501 |       | $ |  |  | $ | 43,649 |  
|                           |  |                       |        |                 |   |        |                       |  |                   |       |       |   |   |  |   |        |  

Newly Adopted Accounting Standard Codification.

In January 2010, the FASB issued ASU 2010-6 Improving Disclosures about Fair Value Measurements (Topic 820)
(ASU 2010-6). ASU 2010-6 provides amendments to Subtopic 820-10 that require separate disclosure of significant transfers in and out of Level 1 and Level 2 fair value measurements and the presentation of separate
information regarding purchases, sales, issuances and settlements for Level 3 fair value measurements. Additionally, ASU 2010-6 provides amendments to Subtopic 820-10 that clarify existing disclosures about the level of disaggregation and
inputs and valuation techniques. The new disclosure requirements became effective for financial statements issued for interim and annual periods beginning after December 15, 2009, except for the disclosure about purchases, sales, issuances, and
settlements in Level 3 fair value measurements, which become effective for fiscal years beginning after December 15, 2010. The adoption of ASU 2010-6 did not have a material impact on the Companys consolidated results of operations or
financial position.

In January 2010, the FASB issued ASU 2010-2 Consolidations (Topic 810)
Accounting and Reporting for Decreases in Ownership of a Subsidiary - a Scope Clarification (ASU 2010-2). ASU 2010-2 addresses implementation issues related to the changes in ownership provisions in the ConsolidationOverall
Subtopic (Subtopic 810-10") of the FASB Accounting Standards Codification. Subtopic 810-10 establishes the accounting and reporting guidance for noncontrolling interests and changes in ownership interests of a subsidiary. An entity is
required to deconsolidate a subsidiary when the entity ceases to have a controlling financial interest in the subsidiary. Upon deconsolidation of a subsidiary, an entity recognizes a gain or loss on the transaction and measures any retained
investment in the subsidiary at fair value. The gain or loss includes any gain or loss associated with the difference between the fair value of the retained investment in the subsidiary and its carrying amount at the date the subsidiary is
deconsolidated. In contrast, an entity is required to account for a decrease in ownership interest of a subsidiary that does not result in a change of control of the subsidiary as an equity transaction. The adoption of ASU 2010-2 did not have a
material impact on the Companys consolidated results of operations or financial position.



7



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



In December 2009, FASB issued ASU 2009-17 Consolidations (Topic 810) Improvements to
Financial Reporting by Enterprises Involved with Variable Interest Entities (ASU 2009-17). ASU 2009-17 amends the FASB ASC for the issuance of FASB Statement No. 167, Amendments to FASB Interpretation No. 46(R). The
amendments in ASU 2009-17 replace the quantitative-based risks and rewards calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity with an approach focused on identifying which
enterprise has the power to direct the activities of a variable interest entity that most significantly impact the entitys economic performance and (1) the obligation to absorb losses of the entity or (2) the right to receive
benefits from the entity. ASU 2009-17 also requires additional disclosures about an enterprises involvement in variable interest entities. ASU 2009-17 was effective for the Company starting January 3, 2010. The adoption of ASU 2009-17 did
not have a material impact on the Companys consolidated results of operations or financial position.

In December 2009,
the FASB issued ASU 2009-16 Transfers and Servicing (Topic 860) Accounting for Transfers of Financial Assets (ASU 2009-16). ASU 2009-16 amends the FASB Accounting Standards Codification for the issuance of FASB Statement
No. 166, Accounting for Transfers of Financial Assetsan amendment of FASB Statement No. 140. The amendments in ASU 2009-16 eliminate the exceptions for qualifying special purpose entities from the consolidation guidance and
the exception that permitted sales accounting for certain mortgage securitizations when a transferor has not surrendered control over the transferred financial assets. In addition, the amendments require enhanced disclosures about the risks that a
transferor continues to be exposed to because of its continuing involvement in transferred financial assets. ASU 2009-16 was effective for the Company starting January 3, 2010. The adoption of ASU 2009-16 did not have a material impact on the
Companys consolidated results of operations or financial position.

2. INVENTORIES

Inventories  net consist of the following:



|                               |  |               |         |   |                 |   |         |  
|------------------------------ |  | ------------- | ------- | - | --------------- | - | ------- | -
|                               |  | April 3, 2010 |         |   | January 2, 2010 |  
|                               |  | IN THOUSANDS  |        
|Components and parts           |  | $             | 17,691  |   |                 | $ | 17,041  |  
|Work-in-process                |  |               | 3,014   |   |                 |   | 2,943   |  
|Inventory purchases in-transit |  |               | 35,803  |   |                 |   | 35,012  |  
|Finished goods                 |  |               | 206,402 |   |                 |   | 201,515 |  
|                               |  |               |         |   |                 |   |         |  
|                               |  |               | 262,910 |   |                 |   | 256,511 |  
|Inventory obsolescence reserve |  |               | (12,589 | ) |                 |   | (10,797 | )
|                               |  |               |         |   |                 |   |         |  
|Inventories - net              |  | $             | 250,321 |   |                 | $ | 245,714 |  
|                               |  |               |         |   |                 |   |         |  

3. INCOME TAXES

The Companys income tax expense for the First Quarter and Prior Year Quarter was $16.0 million and $9.9 million, respectively,
resulting in an effective income tax rate of 29.9% and 34.9%, respectively. The lower effective rate for the First Quarter is the result of a higher proportion of foreign income, which is taxed at lower effective tax rates, and the recognition
of previously unrecognized tax benefits.

As of April 3, 2010, the total amount of unrecognized tax benefits, excluding
interest and penalties, was $34.9 million, of which $6.7 million would favorably impact the effective tax rate in future periods, if recognized. During the fourth quarter of 2008, the Internal Revenue Service opened an audit of the
Companys income tax returns for tax years 2005 and 2006. The Company is also subject to examinations in various state and foreign jurisdictions for the 2004-2008 tax years, none of which are individually significant. Audit outcomes
and the timing of audit settlements are subject to significant uncertainty.

The Company has classified uncertain tax
positions as long-term income taxes payable unless such amounts are expected to be paid within twelve months of the condensed consolidated balance sheet date. As of April 3, 2010, the Company has recorded $16.4 million of unrecognized tax
benefits, excluding interest and penalties, for positions that could be settled within the next twelve months. Consistent with its past practice, the Company recognizes interest and/or penalties related to income tax overpayments and income tax
underpayments in income tax expense and income taxes payable, respectively. The total amount of accrued income tax-related interest included in the condensed consolidated balance sheet at April 3, 2010 was $5.5 million. For the First Quarter,
the Company accrued interest expense of $0.4 million.



8



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



4. STOCKHOLDERS EQUITY AND BENEFIT PLANS

Common Stock Repurchase Program.During 2009, the Companys Board of Directors approved a stock repurchase program pursuant to
which $20 million could be used to repurchase outstanding shares of the Companys common stock. No shares were repurchased under this authorization during 2009 and no shares have been purchased during 2010 to date.

Stock-Based Compensation Plans.The Company accounts for stock-based compensation in accordance with the provisions of ASC 718,
Compensation  Stock Compensation (ASC 718), using the Black-Scholes option pricing model to determine the fair value of stock options and stock appreciation rights at the date of grant. The Companys current stock-based
compensation plans include: (a) stock options and restricted stock for its international employees, (b) stock options for its non-employee directors, and (c) stock appreciation rights, restricted stock and restricted stock units for
its U.S.-based employees.

Long-Term Incentive Plans. An aggregate of 4,685,030 shares of common stock were
initially reserved for issuance pursuant to the Companys 2008 Long-Term Incentive Plan (2008 LTIP), adopted in March 2008. Designated employees of the Company, including officers and directors, certain contractors, and outside
directors of the Company are eligible to receive (i) stock options, (ii) stock appreciation rights, (iii) restricted or non-restricted stock awards, (iv) restricted stock units, (v) cash awards, or (vi) any combination
of the foregoing. The 2008 LTIP is administered by the Compensation Committee of the Companys Board of Directors (the Compensation Committee). Each award issued under the 2008 LTIP terminates at the time designated by the
Compensation Committee, not to exceed ten years. The current stock options, stock appreciation rights, restricted stock and restricted stock units outstanding have original vesting periods that predominately range from three to five years. All stock
appreciation rights and restricted stock units are settled in shares of Company common stock. Effective January 1, 2010, the Companys Board of Directors approved a new equity compensation package for nonemployee directors. Each
nonemployee director will receive restricted stock units valued at $100,000 on the date of the annual stockholders meeting. These grants are scheduled to vest at the earliest of one year from the date of grant or the next annual
stockholders meeting date.

An aggregate of 5,821,875 shares of common stock were reserved for issuance pursuant to the
Companys initial Long-Term Incentive Plan (LTIP), adopted in April 1993. An additional 3,037,500 shares were reserved in each of fiscal years 1995, 1998, 2001 and 2003 for issuance under the LTIP. Designated employees of the
Company, including officers and directors, were eligible to receive (i) stock options, (ii) stock appreciation rights, (iii) restricted or non-restricted stock awards, (iv) restricted stock units, (v) cash awards, or
(vi) any combination of the foregoing. The LTIP was administered by the Compensation Committee. Each award issued under the LTIP terminates at the time designated by the Compensation Committee, not to exceed ten years. The current stock
options, stock appreciation rights, restricted stock and restricted stock units outstanding have original vesting periods that predominately range from three to five years. All stock appreciation rights and restricted stock units are settled in
shares of Company common stock. On March 26, 2008, the Companys Board of Directors elected to terminate this plan; however, the termination did not impair outstanding awards representing 2,058,664 shares of common stock, which will
continue in accordance with their original terms.

An aggregate of 506,250 shares of common stock were reserved for issuance
pursuant to the Nonemployee Director Stock Option Plan, adopted in April 1993. An additional 112,500 shares were reserved in fiscal year 2002 for issuance under this plan. During the first year individuals were elected as nonemployee directors of
the Company, they received a grant of 5,000 nonqualified stock options. In addition, on the first day of each subsequent calendar year, each nonemployee director automatically received a grant of an additional 4,000 nonqualified stock options as
long as the individual was serving as a nonemployee director. Pursuant to this plan, 50% of the stock options granted became exercisable on the first anniversary of the date of grant and in two additional installments of 25% each on the second and
third anniversaries. The exercise prices of stock options granted under this plan were not less than the fair market value of the Companys common stock at the date of grant. On March 26, 2008, the Companys Board of Directors elected
to terminate this plan and grants to nonemployee directors since the termination date have been made under the 2008 LTIP. However, the termination of the Nonemployee Director Stock Option Plan did not impair outstanding awards representing 151,432
shares of common stock, which will continue in accordance with their original terms.

Restricted Stock Plan.The 2002
Restricted Stock Plan of the Company was intended to advance the interests of the Company, its subsidiaries and its stockholders in order to attract, retain and motivate key employees by providing them with additional incentives through the award of
shares of restricted stock. Shares awarded under the Restricted Stock Plan were funded with shares contributed to the Company from a significant stockholder. During 2006, 44,200 shares of common stock were contributed to the Restricted Stock Plan by
the stockholder and reissued by the Company to employees. At fiscal year-end 2007, 55,850 shares issued to employees were forfeited and subsequently canceled and retired. There were no shares forfeited by employees under this plan in fiscal years
2009 or 2008. The restricted shares outstanding have original vesting periods that predominantly range from one to five years. These shares were accounted for at fair value at the date of grant. On August 29, 2007, the Companys Board of
Directors elected to terminate this plan. However, the termination did not impair outstanding awards representing 28,790 shares of common stock, which will continue in accordance with their original terms.



9



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



The following table summarizes stock options and stock appreciation rights activity
during the First Quarter:



|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       
|------------------------------------------- |  | ---------------- | - |  | ----------------------------- | ----- | ------------------------------------------------ | --- | ------------------------ | - | ------
|Stock Options and Stock Appreciation Rights |  | Number of Shares |   |  | Weighted-AverageExercisePrice |       | Weighted-AverageRemainingContractualTerm (Years) |     | AggregateIntrinsic Value
|                                            |  | IN THOUSANDS     |   |  |                               |       |                                                  |     | IN THOUSANDS            
|                                            |  |                  |   | 
|Outstanding at January 2, 2010              |  | 2,811            |   |  | $                             | 21.21 |                                                  | 5.3 |                          | $ | 35,217
|Granted                                     |  | 322              |   |  |                               | 38.34 |                                                  |     |                          |   |       
|Exercised                                   |  | (434             | ) |  |                               | 19.31 |                                                  |     |                          |   |       
|Forfeited or expired                        |  | (19              | ) |  |                               | 21.95 |                                                  |     |                          |   |       
|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       
|Outstanding at April 3, 2010                |  | 2,680            |   |  |                               | 23.57 |                                                  | 5.7 |                          |   | 41,054
|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       
|Exercisable at April 3, 2010                |  | 1,616            |   |  |                               | 20.65 |                                                  | 4.4 |                          |   | 29,527
|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       
|Nonvested at April 3, 2010                  |  | 1,064            |   |  |                               | 28.02 |                                                  | 7.6 |                          |   | 11,527
|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       
|                                            |  |                  |   | 
|Expected to vest                            |  | 990              |   |  | $                             | 28.02 |                                                  | 7.6 |                          | $ | 10,746
|                                            |  |                  |   |  |                               |       |                                                  |     |                          |   |       

The aggregate intrinsic value in the table above is before income taxes and is based on the
exercise price for outstanding and exercisable stock options and stock appreciation rights at April 3, 2010 and the fair market value on the exercise date for stock options and stock appreciation rights that have been exercised during the First
Quarter.

Stock Options and Stock Appreciation Rights Outstanding and Exercisable. The following table
summarizes information with respect to stock options and stock appreciation rights outstanding and exercisable at April 3, 2010:



|                                                        |  |                                                        |  |                               |       |                                                  |     |                  |       |                                |   |      
|------------------------------------------------------- |  | ------------------------------------------------------ |  | ----------------------------- | ----- | ------------------------------------------------ | --- | ---------------- | ----- | ------------------------------ | - | -----
|Stock Options and Stock Appreciation
Rights Outstanding |  | Stock Options and Stock AppreciationRights Exercisable
|Range of Exercise Prices                                |  | Number ofShares                                        |  | Weighted-AverageExercisePrice |       | Weighted-AverageRemainingContractualLife (Years) |     | Number of Shares |       | Weighted-AverageExercise Price
|                                                        |  | IN THOUSANDS                                           |  |                               |       |                                                  |     | IN THOUSANDS     |       |                               
|$4.39 - $8.78                                           |  | 114                                                    |  |                               | 7.45  |                                                  | 0.8 |                  | 114   |                                |   | 7.45 
|$8.78 - $13.18                                          |  | 304                                                    |  |                               | 11.39 |                                                  | 2.4 |                  | 304   |                                |   | 11.39
|$13.18 - $17.57                                         |  | 375                                                    |  |                               | 14.02 |                                                  | 7.7 |                  | 103   |                                |   | 14.29
|$17.57 - $21.96                                         |  | 285                                                    |  |                               | 18.92 |                                                  | 4.7 |                  | 229   |                                |   | 18.93
|$21.96 - $26.35                                         |  | 653                                                    |  |                               | 24.21 |                                                  | 4.7 |                  | 601   |                                |   | 24.24
|$26.35 - $30.74                                         |  | 337                                                    |  |                               | 30.63 |                                                  | 6.8 |                  | 133   |                                |   | 30.56
|$30.74 - $35.14                                         |  | 238                                                    |  |                               | 31.47 |                                                  | 6.4 |                  | 93    |                                |   | 31.54
|$35.14 - $39.53                                         |  | 323                                                    |  |                               | 38.33 |                                                  | 9.0 |                  | 1     |                                |   | 36.18
|$39.53 - $43.92                                         |  | 51                                                     |  |                               | 43.10 |                                                  | 7.7 |                  | 38    |                                |   | 43.10
|                                                        |  |                                                        |  |                               |       |                                                  |     |                  |       |                                |   |      
|Total                                                   |  | 2,680                                                  |  | $                             | 23.57 |                                                  | 5.7 |                  | 1,616 |                                | $ | 20.65
|                                                        |  |                                                        |  |                               |       |                                                  |     |                  |       |                                |   |      

The Company has elected to apply the long-form method
to determine the hypothetical additional paid-in capital (APIC) pool provided by FASB Staff Position ASC 718-740, Compensation  Stock Compensation  Income(ASC 718-740). The Company had determined that a
hypothetical pool of excess tax benefits existed in APIC as of January 1, 2006, the date of adoption of ASC 718-740, related to historical stock option exercises. In future periods, excess tax benefits resulting from stock option and stock
appreciation right exercises will be recognized as additions to APIC in the period the benefit is realized. In the event of a shortfall



10



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



(that is, the tax benefit realized is less than the amount previously recognized through periodic stock-based compensation expense recognition and related deferred tax accounting), the shortfall
would be charged against APIC to the extent of previous excess benefits, if any, including the amounts included in the hypothetical APIC pool, and then to tax expense.

Restricted Stock and Restricted Stock Units.The following table summarizes restricted stock and restricted stock unit activity
during the First Quarter:



|                                            |  |                  |   |  |                                      |      
|------------------------------------------- |  | ---------------- | - |  | ------------------------------------ | -----
|Restricted Stock and Restricted Stock Units |  | Number of Shares |   |  | Weighted-AverageGrant Date FairValue
|                                            |  | IN THOUSANDS     |   |  |                                     
|                                            |  |                 
|Nonvested at January 2, 2010                |  | 493              |   |  | $                                    | 21.54
|Granted                                     |  | 182              |   |  |                                      | 38.58
|Vested                                      |  | (123             | ) |  |                                      | 20.94
|Forfeited                                   |  | (9               | ) |  |                                      | 14.26
|                                            |  |                  |   |  |                                      |      
|Nonvested at April 3, 2010                  |  | 543              |   |  |                                      | 27.49
|                                            |  |                  |   |  |                                      |      
|                                            |  |                 
|Expected to vest                            |  | 499              |   |  | $                                    | 27.49
|                                            |  |                  |   |  |                                      |      

The total fair value of restricted stock and restricted stock units vested during the First
Quarter was approximately $4.7 million.

5. SEGMENT INFORMATION

The Company manages its business primarily on a geographic basis. The Companys reportable operating segments are comprised of the
North America Wholesale, Europe Wholesale, Asia Pacific Wholesale and Direct to Consumer. The North America Wholesale, Europe Wholesale, and Asia Pacific Wholesale reportable segments do not include activities related to the Direct to Consumer
segment. The North America Wholesale segment primarily includes sales to wholesale or distributor customers based in Canada, Mexico, the United States and countries in South America. The Europe Wholesale segment primarily includes sales to
wholesale or distributor customers based in European countries, the Middle East and Africa. The Asia Pacific Wholesale segment primarily includes sales to wholesale or distributor customers based in Australia, China (including the
Companys assembly and procurement operations), India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand. The Direct to Consumer segment includes company-owned retail stores, e-commerce sales and catalog
activities. Each reportable operating segment provides similar products and services.

The Company evaluates the
performance of its reportable segments based on net sales and operating income. Net sales for geographic segments are generally based on the location of the customers. Operating income for each segment includes net sales to third parties, related
cost of sales and operating expenses directly attributable to the segment. General corporate expenses, including certain administrative, legal, accounting, technology support costs, equity compensation costs, payroll costs attributable to
executive management, and amounts related to intercompany eliminations and are not allocated to the various segments. Intercompany sales of products between segments are referred to as intersegment items.



11



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



Certain reclassifications have been made to prior year amounts to conform with current
year presentation. Due to changes in the Companys reportable segments as discussed in Note 1 to the condensed consolidated financial statements, segment results for fiscal 2009 have been recast to present results on a comparable basis. These
changes had no impact on consolidated net sales or operating income. Summary information by operating segment is as follows:



|                             |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  
|---------------------------- |  | ----------------------------------- | -------- | - | ----------------------------------- | - | ------- | --------- |  | - | ---------------------- | - |  | - | ------- | -
|                             |  | For the 13 Weeks EndedApril 3, 2010 |          |   | For the 13 Weeks EndedApril 4, 2009 |  
|                             |  | Net Sales                           |          |   | Operating Income(Loss)              |   |         | Net Sales |  |   | Operating Income(Loss) |  
|                             |  | IN THOUSANDS                        |         
|North America Wholesale:     |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  
|External customers           |  | $                                   | 153,796  |   |                                     | $ | 29,847  |           |  | $ | 117,522                |   |  | $ | 18,906  |  
|Intersegment                 |  |                                     | 36,693   |   |                                     |   |         |           |  |   | 48,727                 |   |  |   |         |  
|Europe Wholesale:            |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  
|External customers           |  |                                     | 112,470  |   |                                     |   | 23,415  |           |  |   | 107,414                |   |  |   | 15,886  |  
|Intersegment                 |  |                                     | 13,246   |   |                                     |   |         |           |  |   | 13,236                 |   |  |   |         |  
|Asia Pacific Wholesale:      |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  
|External customers           |  |                                     | 38,704   |   |                                     |   | 16,836  |           |  |   | 31,569                 |   |  |   | 11,140  |  
|Intersegment                 |  |                                     | 94,895   |   |                                     |   |         |           |  |   | 90,449                 |   |  |   |         |  
|Worldwide Direct to Consumer |  |                                     | 88,259   |   |                                     |   | 4,888   |           |  |   | 66,522                 |   |  |   | (2,069  | )
|Intersegment items           |  |                                     | (144,834 | ) |                                     |   |         |           |  |   | (152,412               | ) |  |   |         |  
|Corporate                    |  |                                     |         |   |                                     |   | (23,723 | )         |  |   |                       |   |  |   | (20,060 | )
|                             |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  
|Consolidated                 |  | $                                   | 393,229  |   |                                     | $ | 51,263  |           |  | $ | 323,027                |   |  | $ | 23,803  |  
|                             |  |                                     |          |   |                                     |   |         |           |  |   |                        |   |  |   |         |  

6. DERIVATIVES AND RISK MANAGEMENT

The Company is exposed to certain risks relating to its ongoing business operations, which it attempts to manage by using derivative
instruments. The primary risks managed by using derivative instruments are the future payments of intercompany inventory transactions, denominated in U.S. dollars, by non-U.S. subsidiaries. Forward contracts are entered into by the Company to manage
fluctuations in global currencies that will ultimately be used to settle such U.S. dollar denominated inventory purchases. ASC 815 requires companies to recognize all derivative instruments as either assets or liabilities at fair value in the
statement of financial position. In accordance with ASC 815, the Company designates all forward contracts as cash flow hedges.

For a derivative instrument that is designated and qualifies as a cash flow hedge, the effective portion of the gain or loss on the
derivative is reported as a component of other comprehensive (loss) income, net of taxes and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. Gains and losses on the derivative
representing either hedge ineffectiveness or hedge components excluded from the assessment of effectiveness are recognized in current earnings.

The Company qualifies only those contracts which closely match the terms of the underlying transaction for hedge accounting treatment.
These hedges resulted in no ineffectiveness in the statements of operations, and there were no components excluded from the assessment of hedge effectiveness for the First Quarter.



12



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



As of April 3, 2010, the Company had the following outstanding forward contracts
that were entered into to hedge the future payments of intercompany inventory transactions:



|                    |  |           |  |                   |  |             |  |       
|------------------- |  | --------- |  | ----------------- |  | ----------- |  | ------
|Functional Currency |  |           |  | Contract
Currency
|Type                |  | Amount    |  |                   |  | Type        |  | Amount
|IN THOUSANDS        |  |           |  | IN THOUSANDS     
|Euro                |  | 66,703    |  |                   |  | U.S. Dollar |  | 95,700
|British Pound       |  | 1,500     |  |                   |  | U.S. Dollar |  | 2,371 
|Japanese Yen        |  | 2,267,500 |  |                   |  | U.S. Dollar |  | 25,263
|Mexican Peso        |  | 26,794    |  |                   |  | U.S. Dollar |  | 2,050 
|Australian Dollar   |  | 3,450     |  |                   |  | U.S. Dollar |  | 3,039 
|Canadian Dollar     |  | 8,160     |  |                   |  | U.S. Dollar |  | 7,752 

The effective portion
of gains and losses on derivative instruments designated and qualifying as cash flow hedges that was recognized in other comprehensive income, net of taxes during the First Quarter and the Prior Year Quarter:



|                                                                  |  |                                      |       |                                     |   |      
|----------------------------------------------------------------- |  | ------------------------------------ | ----- | ----------------------------------- | - | -----
|                                                                  |  | For the 13 Weeks 
EndedApril 3, 2010 |       | For the 13 Weeks EndedApril 4, 2009
|                                                                  |  | IN THOUSANDS                         |       | IN THOUSANDS                       
|                                                                  |  |                                     
|Foreign exchange contracts                                        |  | $                                    | 5,908 |                                     | $ | 2,406
|                                                                  |  |                                      |       |                                     |   |      
|Total gain recognized in other comprehensive income, net of taxes |  | $                                    | 5,908 |                                     | $ | 2,406
|                                                                  |  |                                      |       |                                     |   |      

The effective portion of gains and losses on
derivative instruments designated and qualifying as cash flow hedges recorded in accumulated other comprehensive income during the term of the hedging relationship and reclassified into earnings during the First Quarter and the Prior Year Quarter is
set forth in the table below:



|                                                                                                |  |                           |  |                                    |     |                           |                   |                                    |   |      
|----------------------------------------------------------------------------------------------- |  | ------------------------- |  | ---------------------------------- | --- | ------------------------- | ----------------- | ---------------------------------- | - | -----
|                                                                                                |  | Income StatementsLocation |  | For the13 Weeks EndedApril 3, 2010 |     | Income StatementsLocation |                   | For the13 Weeks EndedApril 4, 2009
|                                                                                                |  | IN THOUSANDS              |  | IN THOUSANDS                      
|                                                                                                |  |                           |  |                                   
|Foreign exchange contracts                                                                      |  | Other income- net         |  | $                                  | 312 |                           | Other income- net |                                    | $ | 2,929
|                                                                                                |  |                           |  |                                    |     |                           |                   |                                    |   |      
|Total gain reclassified from other comprehensive income, net of taxes into income, net of taxes |  |                           |  | $                                  | 312 |                           |                   |                                    | $ | 2,929
|                                                                                                |  |                           |  |                                    |     |                           |                   |                                    |   |      

The table below discloses the Companys fair
value amounts as separate asset and liability values, presents the fair value of derivative instruments on a gross basis, and identifies the line item(s) in the condensed consolidated balance sheet in which the fair value amounts for these
categories of derivative instruments are included.



13



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



|                                                                  |  |                                           |  |                       |       |                                           |                                          |                 |   |                                           |  |                 |  |                                           |     |           |                 |  |   |      
|----------------------------------------------------------------- |  | ----------------------------------------- |  | --------------------- | ----- | ----------------------------------------- | ---------------------------------------- | --------------- | - | ----------------------------------------- |  | --------------- |  | ----------------------------------------- | --- | --------- | --------------- |  | - | -----
|                                                                  |  | Asset Derivatives                         |  | Liability Derivatives
|                                                                  |  | April 3, 2010                             |  | January 2, 2010       |       | April 3, 2010                             |                                          | January 2, 2010
|                                                                  |  | IN THOUSANDS                              |  | IN THOUSANDS         
|                                                                  |  | CondensedConsolidatedBalanceSheetLocation |  | FairValue             |       | CondensedConsolidatedBalanceSheetLocation |                                          | FairValue       |   | CondensedConsolidatedBalanceSheetLocation |  | FairValue       |  | CondensedConsolidatedBalanceSheetLocation |     | FairValue
|Derivatives designated as hedginginstruments under ASC 815:       |  |                                           |  |                       |       |                                           |                                          |                 |   |                                           |  |                 |  |                                           |     |           |                 |  |   |      
|                                                                  |  |                                           |  |                       |       |                                           |                                          |                
|Foreign exchange contracts                                        |  | Prepaid expensesand othercurrent assets   |  | $                     | 6,926 |                                           | Prepaid expensesand other
current assets |                 | $ | 2,122                                     |  | Accountspayable |  | $                                         | 561 |           | Accountspayable |  | $ | 2,116
|Foreign exchange contracts                                        |  | Investments                               |  |                       | 124   |                                           | Investments                              |                 |   |                                          |  |                 |  |                                           |    |           |                 |  |   |     
|                                                                  |  |                                           |  |                       |       |                                           |                                          |                 |   |                                           |  |                 |  |                                           |     |           |                 |  |   |      
|                                                                  |  |                                           |  |                       | 7,050 |                                           |                                          |                 |   | 2,122                                     |  |                 |  |                                           | 561 |           |                 |  |   | 2,116
|                                                                  |  |                                           |  |                       |       |                                           |                                          |                 |   |                                           |  |                 |  |                                           |     |           |                 |  |   |      
|                                                                  |  |                                           |  |                       |       |                                           |                                          |                
|Total derivatives designated as hedginginstruments under ASC 815: |  |                                           |  | $                     | 7,050 |                                           |                                          |                 | $ | 2,122                                     |  |                 |  | $                                         | 561 |           |                 |  | $ | 2,116
|                                                                  |  |                                           |  |                       |       |                                           |                                          |                 |   |                                           |  |                 |  |                                           |     |           |                 |  |   |      

At the end of the First Quarter, the Company had
foreign exchange contracts with maturities extending through August 2011. The estimated net amount of the existing gains or losses at the reporting date that is expected to be reclassified into earnings within the next 12 months is $5.3
million.

7. CONTROLLING AND NONCONTROLLING INTEREST

The following tables summarize the changes in equity attributable to controlling and noncontrolling interests (in thousands):



|                                                                                 |  |                                 |         |   |                         |   |        |                          |  |   |           |  
|-------------------------------------------------------------------------------- |  | ------------------------------- | ------- | - | ----------------------- | - | ------ | ------------------------ |  | - | --------- | -
|                                                                                 |  | Fossil, Inc.StockholdersEquity |         |   | NoncontrollingInterests |   |        | TotalStockholdersEquity | 
|Balance at January 2, 2010                                                       |  | $                               | 962,781 |   |                         | $ | 5,631  |                          |  | $ | 968,412   |  
|                                                                                 |  |                                 |        
|Net Income                                                                       |  |                                 | 35,907  |   |                         |   | 1,789  |                          |  |   | 37,696    |  
|Currency translation adjustments                                                 |  |                                 | (17,980 | ) |                         |   | 9      |                          |  |   | (17,971   | )
|Unrealized gain on available for sale securities                                 |  |                                 | 184     |   |                         |   |       |                          |  |   | 184       |  
|Unrealized gain on forward contracts                                             |  |                                 | 5,596   |   |                         |   |       |                          |  |   | 5,596     |  
|Common stock issued upon exercise of stock options and stock appreciation rights |  |                                 | 6,968   |   |                         |   |       |                          |  |   | 6,968     |  
|Tax benefit derived from stock-based compensation                                |  |                                 | 2,395   |   |                         |   |       |                          |  |   | 2,395     |  
|Distribution of noncontrolling interest earnings                                 |  |                                 |        |   |                         |   | (2,387 | )                        |  |   | (2,387    | )
|Restricted stock forfeiture put to treasury                                      |  |                                 | (1,758  | ) |                         |   |       |                          |  |   | (1,758    | )
|Stock-based compensation expense                                                 |  |                                 | 1,734   |   |                         |   |       |                          |  |   | 1,734     |  
|                                                                                 |  |                                 |         |   |                         |   |        |                          |  |   |           |  
|Balance at April 3, 2010                                                         |  | $                               | 995,827 |   |                         | $ | 5,042  |                          |  | $ | 1,000,869 |  
|                                                                                 |  |                                 |         |   |                         |   |        |                          |  |   |           |  



14



---

FOSSIL, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

UNAUDITED



|                                                                                 |  |                                 |         |   |                        |   |        |                          |  |   |         |  
|-------------------------------------------------------------------------------- |  | ------------------------------- | ------- | - | ---------------------- | - | ------ | ------------------------ |  | - | ------- | -
|                                                                                 |  | Fossil, Inc.StockholdersEquity |         |   | NoncontrollingInterest |   |        | TotalStockholdersEquity | 
|Balance at January 3, 2009                                                       |  | $                               | 802,144 |   |                        | $ | 3,219  |                          |  | $ | 805,363 |  
|                                                                                 |  |                                 |        
|Net income                                                                       |  |                                 | 17,320  |   |                        |   | 1,176  |                          |  |   | 18,496  |  
|Currency translation adjustments                                                 |  |                                 | (8,662  | ) |                        |   | (2     | )                        |  |   | (8,664  | )
|Unrealized gain on available for sale securities                                 |  |                                 | 256     |   |                        |   |       |                          |  |   | 256     |  
|Unrealized loss on forward contracts                                             |  |                                 | (523    | ) |                        |   |       |                          |  |   | (523    | )
|Common stock issued upon exercise of stock options and stock appreciation rights |  |                                 | 424     |   |                        |   |       |                          |  |   | 424     |  
|Tax benefit derived from stock-based compensation                                |  |                                 | 341     |   |                        |   |       |                          |  |   | 341     |  
|Other                                                                            |  |                                 |        |   |                        |   | 248    |                          |  |   | 248     |  
|Restricted stock forfeiture put to treasury                                      |  |                                 | (369    | ) |                        |   |       |                          |  |   | (369    | )
|Restricted stock issued in connection with deferred compensation plan            |  |                                 | 1,293   |   |                        |   |       |                          |  |   | 1,293   |  
|Repurchase and retirement of common stock                                        |  |                                 |        |   |                        |   |       |                          |  |   |        |  
|Distribution of noncontrolling interest earnings                                 |  |                                 |        |   |                        |   | (2,513 | )                        |  |   | (2,513  | )
|                                                                                 |  |                                 |         |   |                        |   |        |                          |  |   |         |  
|Balance at April 4, 2009                                                         |  | $                               | 812,224 |   |                        | $ | 2,128  |                          |  | $ | 814,352 |  
|                                                                                 |  |                                 |         |   |                        |   |        |                          |  |   |         |  

8. INTANGIBLE AND OTHER ASSETS

The following table summarizes the intangible and other assets as of April 3, 2010 and January 2, 2010, respectively:



|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|------------------------------------------- |  | ----------- |  | -------------- | ------ | ----------------------- | - | -------------- |  | ----------------------- | ------ |  | - | ------
|                                            |  |             |  | April 3, 2010  |        | January 2, 2010        
|                                            |  | UsefulLives |  | CarryingAmount |        | AccumulatedAmortization |   | CarryingAmount |  | AccumulatedAmortization
|                                            |  |             |  | IN THOUSANDS  
|Intangibles - subject to amortization:      |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Trademarks                                  |  | 10 yrs.     |  | $              | 2,648  |                         | $ | 1,658          |  | $                       | 2,646  |  | $ | 1,612 
|Customer list                               |  | 9 yrs.      |  |                | 7,945  |                         |   | 6,117          |  |                         | 7,786  |  |   | 5,745 
|Patents                                     |  | 14 -20 yrs. |  |                | 772    |                         |   | 315            |  |                         | 764    |  |   | 303   
|Other                                       |  | 7-20 yrs.   |  |                | 195    |                         |   | 180            |  |                         | 201    |  |   | 184   
|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Total intangibles - subject to amortization |  |             |  |                | 11,560 |                         |   | 8,270          |  |                         | 11,397 |  |   | 7,844 
|                                            |  |             |  |                |       
|Intangibles - not subject to amortization:  |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Tradenames                                  |  |             |  |                | 20,719 |                         |   |               |  |                         | 20,815 |  |   |      
|                                            |  |             |  |                |       
|Other assets:                               |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Key money deposits                          |  |             |  |                | 21,496 |                         |   | 5,583          |  |                         | 22,822 |  |   | 5,191 
|Other deposits                              |  |             |  |                | 9,476  |                         |   |               |  |                         | 9,015  |  |   |      
|Deferred compensation plan assets           |  |             |  |                | 2,980  |                         |   |               |  |                         | 2,847  |  |   |      
|Other                                       |  |             |  |                | 6,554  |                         |   | 656            |  |                         | 6,379  |  |   | 593   
|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Total other assets                          |  |             |  |                | 40,506 |                         |   | 6,239          |  |                         | 41,063 |  |   | 5,784 
|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Total intangibles and other assets          |  |             |  | $              | 72,785 |                         | $ | 14,509         |  | $                       | 73,275 |  | $ | 13,628
|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       
|Net of amortization                         |  |             |  |                |        |                         | $ | 58,276         |  |                         |        |  | $ | 59,647
|                                            |  |             |  |                |        |                         |   |                |  |                         |        |  |   |       



15



---

Estimated aggregate future amortization expense for intangible assets is as follows:



|                                               |  |              |      
|---------------------------------------------- |  | ------------ | -----
|                                               |  | IN THOUSANDS
|                                               | 
|For the nine months ending January 1, 2011     |  | $            | 1,029
|For the twelve months ending December 31, 2011 |  |              | 792  
|For the twelve months ending December 29, 2012 |  |              | 584  
|For the twelve months ending December 28, 2013 |  |              | 218  
|For the twelve months ending January 3, 2015   |  |              | 144  
|For the twelve months ending January 2, 2016   |  |              | 137  



|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

The following is a discussion of the financial condition and results of operations of Fossil, Inc. and its wholly and majority-owned
subsidiaries for the thirteen week period ended April 3, 2010 (the First Quarter) as compared to the thirteen week period ended April 4, 2009 (the Prior Year Quarter). This discussion should be read in conjunction
with the condensed consolidated financial statements and the related notes thereto.

General

We are a global design, marketing and distribution company that specializes in consumer fashion accessories. Our principal offerings
include an extensive line of mens and womens fashion watches and jewelry, handbags, small leather goods, belts, sunglasses, cold weather accessories, footwear and apparel. In the watch and jewelry product category, we have a diverse
portfolio of globally recognized owned and licensed brand names under which our products are marketed. Our products are distributed globally through various distribution channels including wholesale in countries where we have a physical presence,
direct to the consumer through our retail stores and commercial websites and through third-party distributors in countries where we do not maintain a physical presence. Our products are offered at varying price points to service the needs of our
customers, whether they are value-conscious or luxury oriented. Based on our extensive range of accessory products, brands, distribution channels and price points, we are able to target style-conscious consumers across a wide age spectrum on a
global basis.

Domestically, we sell our products through a diversified distribution network that includes
department stores, specialty retail locations, specialty watch and jewelry stores, owned retail and factory outlet stores, mass market stores and through our
FOSSIL® catalog and website. Our wholesale customer base includes, among others, Neiman Marcus, Nordstrom, Saks
Fifth Avenue, Macys, Dillards, JCPenney, Kohls, Sears, Wal-Mart and Target. We also sell our products in the United States through a network of company-owned stores that included 126 retail stores located in premier retail sites
and 72 outlet stores located in major outlet malls as of April 3, 2010. In addition, we offer an extensive collection of our FOSSIL brand products through our catalogs and on our website, www.fossil.com, as well as proprietary and licensed
watch and jewelry brands through other managed and affiliated websites.

Internationally, our products are sold to department
stores, specialty retail stores and specialty watch and jewelry stores in over 100 countries worldwide through 23 company-owned foreign sales subsidiaries and through a network of 59 independent distributors. Our products are distributed in Africa,
Asia, Australia, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East. Our products are offered on airlines, cruise ships and in international company-owned retail stores, which included 129 accessory retail stores,
11 multi-brand stores and 17 outlet stores in select international markets as of April 3, 2010. Our products are also sold through licensed and franchised FOSSIL retail stores and kiosks in certain international markets. In addition, we offer
an extensive collection of our FOSSIL brand products on our websites in certain countries.

Our business is subject to global
economic cycles and retail industry conditions. Purchases of discretionary fashion accessories, such as our watches, handbags, sunglasses and other products, tend to decline during recessionary periods when disposable income is low and
consumers are hesitant to use available credit. The global economic environment began to deteriorate in the second half of fiscal year 2008. The declining values in real estate, reduced lending by banks, solvency concerns of major financial
institutions, increases in unemployment levels and significant declines and volatility in the global financial markets have negatively impacted the level of consumer spending for discretionary items. This has affected our business, as it is
dependent on consumer demand for our products. In North America, beginning in the fourth quarter of fiscal year 2008 and continuing through most of fiscal year 2009, the discretionary consumer segment experienced a significant slowdown in customer
traffic and a highly promotional environment. These same conditions spread to many international markets during 2009. Recently, we have experienced a slight recovery in many of the markets in which we distribute. However, if economic conditions
worsen, our revenues and earnings for fiscal year 2010 could be negatively impacted.



16



---

Future sales and earnings growth are also contingent upon our ability to anticipate and
respond to changing fashion trends and consumer preferences in a timely manner while continuing to develop innovative products in the respective markets in which we compete. As is typical with new products, market acceptance of new designs and
products that we may introduce is subject to uncertainty. In addition, we generally make decisions regarding product designs several months in advance of the time when consumer acceptance can be measured.

The majority of our products are sold at price points ranging from $50 to $500. Although the current economic environment continues to
weigh on consumer discretionary spending levels and, ultimately, our net sales, we believe that the price/value relationship and the differentiation and innovation of our products, in comparison to those of our competitors, will allow us to maintain
or grow our market share in those markets in which we compete. Historically, during recessionary periods, the strength of our balance sheet, our strong operating cash flow and the relative size of our business with our wholesale customers, in
comparison to that of our competitors, have allowed us to weather recessionary periods for longer periods of time and generally resulted in market share gains to us.

Our international operations are subject to many risks, including foreign currency. Generally, a strengthening of the U.S. dollar against
currencies of other countries in which we operate will reduce the translated amounts of sales and operating expenses of our subsidiaries, which results in a reduction of our consolidated operating income. The Company manages its currency risks by
using derivative instruments. The primary risks managed by using derivative instruments are the future payments of intercompany inventory transactions, denominated in U.S. dollars, by non-U.S. subsidiaries. Forward contracts are entered into by the
Company to manage fluctuations in global currencies that will ultimately be used to settle such U.S. dollar denominated inventory purchases.

For a more complete discussion of the risks facing our business, see Part I, Item 1A. Risk Factors of our Annual
Report on Form 10-K for the fiscal year ended January 2, 2010.

Effective January 3, 2010, we made changes to
the presentation of reportable segments to reflect changes in the way our chief operating decision maker evaluates the performance of our operations, develops strategy and allocates capital resources. Prior to January 3, 2010, our reportable
segments consisted of the following: United States Wholesale, Europe Wholesale, Other International Wholesale and Direct to Consumer. Effective January 3, 2010, our reportable segments consist of the following: North America Wholesale, Europe
Wholesale, Asia Pacific Wholesale and Direct to Consumer.

These changes include the reclassification of our wholesale
operations in Canada and Mexico and our U.S. export business, all of which were previously recorded within our Other International Wholesale segment, to the North America Wholesale segment. Our U.S. domestic wholesale operations previously recorded
within the United States Wholesale segment, have also been reclassified to the North America Wholesale segment. Our Asia Pacific wholesale operations, previously recorded within the Other International Wholesale segment, have been reclassified to
the Asia Pacific Wholesale segment. Our operations related to our joint venture with Fossil, Spain S.A., previously recorded within the Other International Wholesale segment, have been reclassified to the Europe Wholesale segment. Our historical
segment disclosures have been recast to be consistent with the current presentation.

Critical Accounting Policies and
Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the
United States of America requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported
amounts of revenues and expenses during the reporting period. On an on-going basis, we evaluate our estimates and judgments, including those related to product returns, bad debt, inventories, long-lived asset impairment, impairment of goodwill
and trade names, income taxes, warranty costs, hedge accounting, litigation reserves and stock-based compensation. We base our estimates and judgments on historical experience and on various other factors that we believe to be reasonable under the
circumstances. Our estimates form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or
conditions. There have been no changes to the critical accounting policies disclosed in Part II, Item 7. Managements Discussion and Analysis of Financial Condition and Results of Operations included in our Annual Report on
Form 10-K for the fiscal year ended January 2, 2010.

Newly Adopted Accounting Standard Codification

In January 2010, the FASB issued ASU 2010-6 Improving Disclosures about Fair Value Measurements (Topic 820)
(ASU 2010-6). ASU 2010-6 provides amendments to Subtopic 820-10 that require separate disclosure of significant transfers in and out of Level 1 and Level 2 fair value measurements and the presentation of separate
information regarding purchases, sales, issuances and settlements for Level 3 fair value measurements. Additionally, ASU 2010-6 provides amendments to Subtopic 820-10 that clarify existing disclosures about the level of disaggregation and
inputs and valuation techniques. The new disclosure requirements became effective for financial statements issued for interim and annual periods beginning after December 15, 2009,



17



---

except for the disclosure about purchases, sales, issuances, and settlements in Level 3 fair value measurements, which become effective for fiscal years beginning after December 15, 2010.
The adoption of ASU 2010-6 did not have a material impact on our consolidated results of operations or financial position.

In
January 2010, the FASB issued ASU 2010-2 Consolidations (Topic 810) Accounting and Reporting for Decreases in Ownership of a Subsidiarya Scope Clarification (ASU 2010-2). ASU 2010-2 addresses implementation issues related to
the changes in ownership provisions in the ConsolidationOverall Subtopic (Subtopic 810-10) of the FASB Accounting Standards Codification. Subtopic 810-10 establishes the accounting and reporting guidance for non-controlling
interests and changes in ownership interests of a subsidiary. An entity is required to deconsolidate a subsidiary when the entity ceases to have a controlling financial interest in the subsidiary. Upon deconsolidation of a subsidiary, an entity
recognizes a gain or loss on the transaction and measures any retained investment in the subsidiary at fair value. The gain or loss includes any gain or loss associated with the difference between the fair value of the retained investment in the
subsidiary and its carrying amount at the date the subsidiary is deconsolidated. In contrast, an entity is required to account for a decrease in ownership interest of a subsidiary that does not result in a change of control of the subsidiary as an
equity transaction. ASU 2010-2 became effective for us starting January 3, 2010. The adoption of ASU 2010-2 did not have a material impact on our consolidated results of operations or financial position.

In December 2009, FASB issued ASU 2009-17 Consolidations (Topic 810) Improvements to Financial Reporting by Enterprises Involved with
Variable Interest Entities (ASU 2009-17). ASU 2009-17 amends the FASB ASC for the issuance of FASB Statement No. 167, Amendments to FASB Interpretation No. 46(R). The amendments in ASU 2009-17 replace the
quantitative-based risks and rewards calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity with an approach focused on identifying which enterprise has the power to direct the
activities of a variable interest entity that most significantly impact the entitys economic performance and (1) the obligation to absorb losses of the entity or (2) the right to receive benefits from the entity. ASU 2009-17 also
requires additional disclosures about an enterprises involvement in variable interest entities. ASU 2009-17 was effective for us starting January 3, 2010. The adoption of ASU 2009-17 did not have a material impact on our consolidated
results of operations or financial position.

In December 2009, the FASB issued ASU 2009-16 Transfers and Servicing (Topic
860) Accounting for Transfers of Financial Assets (ASU 2009-16). ASU 2009-16 amends the FASB Accounting Standards Codification for the issuance of FASB Statement No. 166, Accounting for Transfers of Financial Assetsan
amendment of FASB Statement No. 140. The amendments in ASU 2009-16 eliminate the exceptions for qualifying special purpose entities from the consolidation guidance and the exception that permitted sales accounting for certain mortgage
securitizations when a transferor has not surrendered control over the transferred financial assets. In addition, the amendments require enhanced disclosures about the risks that a transferor continues to be exposed to because of its continuing
involvement in transferred financial assets. ASU 2009-16 was effective for us starting January 3, 2010. The adoption of ASU 2009-16 did not have a material impact on our consolidated results of operations or financial position.

Results of Operations

The following table sets forth, for the periods indicated, (i) the percentages of our net sales represented by certain line items
from our condensed consolidated statements of income and comprehensive income and (ii) the percentage changes in these line items between the periods indicated.



18



---

|                                                               |  |                         |   |  |                           |   |  |       |  
|-------------------------------------------------------------- |  | ----------------------- | - |  | ------------------------- | - |  | ----- | -
|                                                               |  | Percentage of Net Sales |   |  | PercentageChange from2009 |  
|                                                               |  | For the 13 Weeks Ended  |   | 
|                                                               |  | April 3, 2010           |   |  | April 4, 2009             |   | 
|                                                               |  |                         |  
|Net sales                                                      |  | 100.0                   | % |  | 100.0                     | % |  | 21.7  | %
|Cost of sales                                                  |  | 44.2                    |   |  | 47.6                      |   |  | 13.1  |  
|                                                               |  |                         |   |  |                           |   |  |       |  
|Gross profit                                                   |  | 55.8                    |   |  | 52.4                      |   |  | 29.5  |  
|                                                               |  |                         |  
|Operating expenses:                                            |  |                         |   |  |                           |   |  |       |  
|Selling and distribution                                       |  | 31.8                    |   |  | 33.5                      |   |  | 15.5  |  
|General and administrative                                     |  | 11.0                    |   |  | 11.6                      |   |  | 15.5  |  
|                                                               |  |                         |   |  |                           |   |  |       |  
|Operating income                                               |  | 13.0                    |   |  | 7.3                       |   |  | 115.4 |  
|Interest expense                                               |  |                        |   |  |                          |   |  | *     |  
|Other income - net                                             |  | 0.7                     |   |  | 1.5                       |   |  | *     |  
|                                                               |  |                         |   |  |                           |   |  |       |  
|Income before income taxes                                     |  | 13.7                    |   |  | 8.8                       |   |  | 89.1  |  
|Provision for income taxes                                     |  | 4.1                     |   |  | 3.1                       |   |  | 61.6  |  
|                                                               |  |                         |   |  |                           |   |  |       |  
|Net income                                                     |  | 9.6                     |   |  | 5.7                       |   |  | 103.8 |  
|Net income attributable to noncontrolling interest, net of tax |  | 0.5                     |   |  | 0.3                       |   |  | 52.1  |  
|                                                               |  |                         |   |  |                           |   |  |       |  
|Net income attributable to Fossil, Inc.                        |  | 9.1                     | % |  | 5.4                       | % |  | 107.3 | %
|                                                               |  |                         |   |  |                           |   |  |       |  



|* | not meaningful
|- | --------------

Net
Sales.The following table sets forth consolidated net sales by segment (excluding corporate, which had no net sales), and components of certain segments, and the percentage relationship of the components to consolidated net sales for the
periods indicated (in millions, except percentage data):



|                   |  |                        |       |                        |   |               |  |       |               |  |       |  
|------------------ |  | ---------------------- | ----- | ---------------------- | - | ------------- |  | ----- | ------------- |  | ----- | -
|                   |  | Amounts                |       | Percentage of Total    |  
|                   |  | For the 13 Weeks Ended |       | For the 13 Weeks Ended |  
|                   |  | April 3, 2010          |       | April 4, 2009          |   | April 3, 2010 |  |       | April 4, 2009 | 
|                   |  |                        |       |                       
|Wholesale:         |  |                        |       |                        |   |               |  |       |               |  |       |  
|North America      |  | $                      | 153.8 |                        | $ | 117.5         |  | 39.1  | %             |  | 36.4  | %
|Europe             |  |                        | 112.5 |                        |   | 107.4         |  | 28.6  |               |  | 33.2  |  
|Asia Pacific       |  |                        | 38.7  |                        |   | 31.6          |  | 9.9   |               |  | 9.8   |  
|                   |  |                        |       |                        |   |               |  |       |               |  |       |  
|Total wholesale    |  |                        | 305.0 |                        |   | 256.5         |  | 77.6  |               |  | 79.4  |  
|Direct to Consumer |  |                        | 88.2  |                        |   | 66.5          |  | 22.4  |               |  | 20.6  |  
|                   |  |                        |       |                        |   |               |  |       |               |  |       |  
|Total net sales    |  | $                      | 393.2 |                        | $ | 323.0         |  | 100.0 | %             |  | 100.0 | %
|                   |  |                        |       |                        |   |               |  |       |               |  |       |  

The following table is intended to illustrate by factor the total of the percentage change in sales by
segment and on a consolidated basis:

Analysis of Percentage Change in Net Sales during the First Quarter Versus the Prior
Year Quarter

Attributable to Changes in the Following Factors



|                       |  |               |   |  |               |    |  |              |  
|---------------------- |  | ------------- | - |  | ------------- | -- |  | ------------ | -
|                       |  | ExchangeRates |   |  | OrganicGrowth |    |  | Total Change |  
|North AmericaWholesale |  | 1.1           | % |  | 29.8          | %  |  | 30.9         | %
|Europe Wholesale       |  | 6.0           | % |  | (1.3          | )% |  | 4.7          | %
|Asia Pacific Wholesale |  | 11.7          | % |  | 10.8          | %  |  | 22.5         | %
|Direct to Consumer     |  | 3.0           | % |  | 29.6          | %  |  | 32.6         | %
|Total                  |  | 4.2           | % |  | 17.5          | %  |  | 21.7         | %



19



---

The following net sales discussion excludes the impact on sales growth attributable to
foreign currency rate changes as noted in the above table.

North America Wholesale Net Sales.Net sales in the North America wholesale segment, which consists of our operations in the U.S., Canada, Mexico and sales to third-party distributors in South America increased 29.8% for the First Quarter in comparison to the Prior Year
Quarter. Replenishment orders, continued innovation and a gradual upturn in the watch category contributed to the sales increase. While capitalizing on innovation in style and materials introduced throughout 2009, we believe we are capturing an
increased market share of an increasing watch business in the U.S. department stores as consumers are allocating more of their discretionary spending toward the watch category. Overall watch sales increased by 50.1% for the First Quarter with sales
growth across all major watch brands. The strongest performances were delivered by MICHAEL KORS, FOSSIL and MICHELE®. Watch sales also benefited from a 104.4% increase in shipments to third-party distributors and the travel retail channel, primarily the result of these customers heavily destocking inventory levels in the Prior Year Quarter as a result of
the economic slowdown. North America wholesale accessory sales increased by 6.5% for the First Quarter primarily the result of increased shipments of FOSSIL accessory jewelry, mens leather products and womens footwear, partially offset
by a slight sales decline in womens leather products. Increased sales in FOSSIL accessory jewelry were the result of fixture growth in existing doors as well as new door growth within the department store channel, while the increase in
mens leather products was principally driven by replenishment orders resulting from strong sell-through in the fourth quarter of 2009. Additionally, womens footwear, launched during the third quarter of fiscal 2009, contributed $1.3
million of sales growth to the First Quarter.

Europe Wholesale Net Sales. European
wholesale shipments decreased 1.3% primarily due to sales volume declines in FOSSIL and DKNY® watches and
jewelry, partially offset by sales volume growth in all other licensed brand watches and FOSSIL leather products. FOSSIL watch and jewelry sales declined 5.4% and 5.6%, respectively, while DKNY watch and jewelry sales declined 7.1% and 20.5%,
respectively. We believe the challenging economic conditions and the resulting decrease in discretionary spending in this region continued to negatively impact our businesses. However, we experienced sales growth for the First Quarter in comparison
to the Prior Year Quarter in most of our licensed watch brands as well as in businesses more recently introduced in this market. Total licensed watch sales rose 4.6% for the First Quarter in comparison to the Prior Year Quarter led by
ARMANI®,
DIESEL® and MICHAEL
KORS®, partially offset by the sales decline in DKNY. European wholesale leather shipments increased 22.4% in
comparison to the Prior Year Quarter, which we attribute partially to increased brand awareness generated by the expansion of our FOSSIL accessory store concept in this market and partially to our focus on expanding a very successful leathers
business in the U.S. to other international markets.

Asia Pacific Wholesale Net Sales. Asia Pacific
wholesale sales increased 10.8% principally due to further market penetration in Korea as well as double-digit growth in Japan. The Asia Pacific wholesale results included a $4 million sales return from our third-party distributor in Korea as part
of the transition of this business to our own subsidiary. The sales increase experienced during the First Quarter was driven by licensed brand watch sales, which we believe was the result of consumers positive response to innovative new styles
and new door growth.

Direct to Consumer Net Sales.Direct to consumer net sales for the First
Quarter increased 29.6% in comparison to the Prior Year Quarter, primarily the result of comparable store sales gains of 19.4% and a 9.2% increase in the average number of company-owned stores open during the First Quarter. Net sales from the
Companys e-commerce businesses also increased 26.3% during the First Quarter, primarily related to our U.S.-based e-commerce site. We believe the comparable sales growth in our retail stores and the increase in net sales in our e-commerce
businesses were the result of innovative product offerings and an expanded catalog initiative in comparison to the Prior Year Quarter. Comparable store sales related to our global full price accessory concept increased by 14.6% for the First
Quarter. We ended the First Quarter with 355 stores, including 220 full price accessory stores, 129 of which are outside the U.S., 89 outlet locations, including 17 outside the U.S., 33 apparel stores, all in the U.S., and 13 multi-brand stores,
including 11 outside the U.S. This compares to 325 stores at the end of the Prior Year Quarter, which included 195 full price accessory stores, 107 located outside the U.S., 80 outlet locations, including 9 outside the U.S., 33 apparel stores,
and 17 multi-brand stores, including 12 outside the U.S. During the First Quarter, we opened 6 new stores and closed 5. During fiscal 2010, we anticipate opening approximately 50 retail stores globally, concentrating on our full price accessory
concept outside of the U.S and closing approximately 27 doors.

A store is included in comparable store sales in the
thirteenth month of operation. Stores that experience a gross square footage increase of 10% or more due to an expansion and/or relocation are removed from the comparable store sales base, but are included in total sales. These stores are returned
to the comparable store sales base in the thirteenth month following the expansion and/or relocation.

Gross
Profit.First Quarter gross profit margin increased by 340 basis points to 55.8% compared to 52.4% in the Prior Year Quarter. This expansion in gross margin coupled with higher sales levels resulted in gross profit increasing by $50
million, or 29.5%, to $219.4 million in comparison to $169.4 million last year. A weaker U.S. dollar in comparison to Prior Year Quarter contributed 130



20



---

basis points to the improvement in gross profit margin. Additionally, gross profit margin also benefited from reduced levels of low margin sales through off-price liquidation channels and an
increase in the sales mix of higher margin licensed watch products and direct to consumer sales in comparison to the Prior Year Quarter. We expect continued gross margin improvement over the balance of fiscal year 2010, primarily due to a higher mix
of direct to consumer and wholesale watch sales. Additionally, we expect second quarter of fiscal 2010 to also benefit from reduced levels of off price liquidation sales in comparison to last year.

Operating Expenses.First Quarter operating expenses expressed as a percentage of sales decreased to 42.8% compared
to 45.1% in the Prior Year Quarter. Total operating expenses increased by $22.6 million, which, included a $5.1 million unfavorable impact from the translation of foreign-based expenses as a result of the weaker U.S. dollar as compared to the Prior
Year Quarter. On a constant dollar basis, operating expenses increased $17.5 million, primarily the result of increased sales. Our wholesale and corporate cost areas accounted for $7.5 million and $3.6 million, respectively, of the increase while
our direct to consumer business operating expenses increased by $6.4 million. Expense increases associated with our wholesale segments were primarily attributable to increased payroll and marketing expenses while expense increases in our corporate
cost area were primarily related to increased payroll, equity compensation and legal fees. Expense increases within our direct to consumer segment were primarily attributable to store growth over the last twelve months. For fiscal year 2010, we are
not anticipating any significant change in operating expenses as a percentage of net sales. We expect that increases in net sales will be offset by higher levels of operating expenses primarily due to the normalization of compensation and other
expenses that we reduced in 2009, a higher sales mix of direct to consumer sales which carry higher levels of operating expenses as a percentage of net sales, but also generate higher gross margins as well, and further investments in supporting our
current and long-term growth initiatives.

The following table sets forth operating expenses on a segment basis and the
relative percentage of operating expenses to net sales for each segment for the periods indicated (in millions, except for percentage data):



|                        |  |                        |       |                         |   |               |  |      |               |  |      |  
|----------------------- |  | ---------------------- | ----- | ----------------------- | - | ------------- |  | ---- | ------------- |  | ---- | -
|                        |  | Amounts                |       | Percentage of Net Sales |  
|                        |  | For the 13 Weeks Ended |       | For the 13 Weeks Ended  |  
|                        |  | April 3, 2010          |       | April 4, 2009           |   | April 3, 2010 |  |      | April 4, 2009 | 
|North America Wholesale |  | $                      | 32.0  |                         | $ | 28.4          |  | 20.8 | %             |  | 24.2 | %
|Europe Wholesale        |  |                        | 37.0  |                         |   | 34.8          |  | 32.9 | %             |  | 32.4 | %
|Asia Pacific Wholesale  |  |                        | 20.3  |                         |   | 15.3          |  | 52.5 | %             |  | 48.4 | %
|Direct to Consumer      |  |                        | 55.3  |                         |   | 47.3          |  | 62.7 | %             |  | 71.1 | %
|Corporate               |  |                        | 23.6  |                         |   | 19.8          |  |     |               |  |     |  
|                        |  |                        |       |                         |   |               |  |      |               |  |      |  
|Total                   |  | $                      | 168.2 |                         | $ | 145.6         |  | 42.8 | %             |  | 45.1 | %
|                        |  |                        |       |                         |   |               |  |      |               |  |      |  

Operating Income. Increased net sales, improved gross profit margin and operating expense
leverage resulted in a 115.4% increase in operating income for the First Quarter. As a percentage of sales, operating income increased to 13.0% in the First Quarter, compared to 7.3% in the Prior Year Quarter. During the First Quarter, operating
income was favorably impacted by approximately $5.1 million as a result of the translation of foreign-based sales and expenses into U.S. dollars.

Other Income - Net.Other income  net, attributable to Fossil Inc., decreased unfavorably by $2.5 million during the
First Quarter in comparison to the Prior Year Quarter principally as a result of lower levels of foreign currency transaction gains experienced in the First Quarter as compared to the Prior Year Quarter.

Provision For Income Taxes. Income tax expense for the First Quarter, attributable to Fossil Inc., was $15.7 million,
resulting in an effective income tax rate of 30.4%. For the Prior Year Quarter, income tax expense was $9.3 million, resulting in an effective rate of 35.0%. The lower effective tax rate for the First Quarter in comparison to the Prior Year Quarter
was the result of a higher proportion of foreign income, which was taxed at lower effective tax rates, and the recognition of previously unrecognized tax benefits. We estimate our fiscal year 2010 effective tax rate will approximate 35%, excluding
any discrete events.

Net Income Attributable to Fossil, Inc. First Quarter net income attributable to
Fossil, Inc. increased by 107.3% to $35.9 million, or $0.53 per diluted share, inclusive of a favorable $0.05 per diluted share impact related to the weaker U.S. dollar comprised of $0.07 from the translation of foreign-based sales and expenses into
U.S. dollars and included in net income, offset by $0.02 reduction in transactional gains included in other income-net in comparison to the Prior Year Quarter.

2010 Net Sales and Earnings Estimates. As we continue to grow our retail store base and e-commerce businesses, sales from
our direct to consumer segment are expected to increase as a percentage of the total sales mix, benefiting our profitability in the fourth quarter, generally at the expense of the first and second quarters when, due to seasonality, it is more
difficult to leverage direct to consumer expenses against direct to consumer sales. For the second quarter of fiscal 2010, we expect year-over-year reported and constant dollar net sales to increase in a range of 20% to 22%. Second quarter
fiscal 2010 diluted earnings per share are expected to be in a range of $0.32 to $0.34. We do not expect changes in currency exchange rates, in comparison to the Prior Year Quarter, to have a significant impact on the second quarter of fiscal 2010
earnings.



21



---

For fiscal year 2010, we expect reported net sales to increase year-over-year in a range of
12% to 14% with constant dollar sales increasing in a range of 14% to 16% resulting in operating margin expanding to the 15.0% to 15.5% range compared to operating margin of 13.7% in fiscal 2009. Diluted earnings per share for fiscal year 2010 are
expected to be in a range of $2.55 to $2.65. This range includes an unfavorable currency impact of approximately $0.10 per diluted share primarily related to the translation impact of an average stronger U.S. dollar for the full year, net of
expected hedging gains.

Our forward guidance is based upon the current prevailing rate of the U.S. dollar compared to other
foreign currencies for countries in which we operate. Our guidance assumes a Euro/U.S. dollar currency exchange rate of 1.28 to 1.

Liquidity and Capital Resources

Historically, our general business operations have not required substantial cash during the First Quarter of our fiscal year. Generally,
starting in the second quarter, our cash needs begin to increase, typically reaching a peak in the September-November time frame as we increase inventory levels in advance of the holiday season. Our quarterly cash requirements are also impacted
by the number of new stores we open. Our cash and cash equivalent balances as of the end of the First Quarter amounted to $449.9 million in comparison to $195.4 million at the end of the Prior Year Quarter and $405.2 million at the end of fiscal
year 2009.

The $44.7 million increase in cash and cash equivalents since the end of fiscal year 2009 is primarily related to
net cash provided by operating activities of $54.8 million, driven by net income of $37.7 million, favorable non-cash activities of $14.4 million, and favorable increases in working capital of $2.7 million. Increases in cash from operating
activities were offset by capital expenditures of $5.7 million, and an unfavorable impact on cash balances resulting from foreign exchange rate translations of $11.1 million. Proceeds from the exercise of stock options contributed approximately $7.0
million to First Quarter cash flows.

Accounts receivable increased to $163.7 million at the end of the First Quarter compared
to $158.4 million at the end of the Prior Year Quarter, primarily due to an increase in wholesale shipments during the First Quarter versus the Prior Year Quarter. Days sales outstanding for our wholesale segments for the First Quarter was 47 days,
which decreased from 54 days in the Prior Year Quarter primarily driven by a reduction in sales mix of internationally-based sales that generally result in longer collection cycles than those experienced in the U.S. Inventory at the end of the First
Quarter was $250.3 million, representing a decrease of 12.2% from the Prior Year Quarter inventory balance of $285.1 million.

At the end of the First Quarter, we had working capital of $744.5 million compared to working capital of $576.4 million at the end of the
Prior Year Quarter and approximately $3.6 million of outstanding short-term borrowings, primarily related to our Japanese revolving line of credit. We had no outstanding borrowings under our $100 million U.S. Short-Term Revolving Credit
Facility (the Revolver) with Wells Fargo Bank, N.A. at the end of the First Quarter. Amounts outstanding under the Revolver bear interest at our option of (i) the lesser of (a) the higher of the prime rate (3.25% at the end of
the First Quarter) plus 1.5%, or 3%, or (b) the maximum rate allowed by law or (ii) the London Interbank Offer Rate (LIBOR), base rate (0.25% at the end of the First Quarter) plus three-quarters of one percent. The Revolver is
secured by 65% of the issued and outstanding shares of certain of our subsidiaries pursuant to a Stock Pledge Agreement and requires the maintenance of net worth, quarterly income, working capital and certain financial ratios. The Revolver expires
in November 2010 and allows for an increase from $100 million to $200 million upon our request and approval of Wells Fargo. Available borrowings under the Revolver are reduced by amounts outstanding under open letters of credit, and by amounts
outstanding under foreign-based borrowing arrangements. We also maintain a 300 million Yen (approximately $3.2 million) short-term credit facility in Japan (Japan Facility), bearing interest at the short-term prime rate (1.475% at
the end of the First Quarter). The Revolver and the Japan Facility renew each year in November and December, respectively. At the end of the First Quarter, we had approximately $3.2 million of outstanding borrowing under our Japan
Facility. We had no outstanding borrowings under the Revolver, however, we had $30.3 million of outstanding letters of credit at April 3, 2010 that reduce amounts available under the Revolver. We were in compliance with all debt covenants
related to our credit facilities.

At the end of the First Quarter, our wholly-owned subsidiary, Fossil Group Europe, Gmbh,
had outstanding long-term borrowings, in the form of a term note, of $3.5 million. This note has a variable interest term with an interest rate at the end of the First Quarter of 2.0% with interest payments due quarterly. This note requires minimum
principal payments of 100,000 Swiss Francs each year with no stated maturity and no penalties for early termination.

We
believe that cash flow from operations combined with existing cash on hand will be sufficient to fund our working capital needs and capital expenditures plans for the next twelve months. We also have access to amounts available under our credit
facilities should additional funds be required.



22



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Forward-Looking Statements

The statements contained and incorporated by reference in this Quarterly Report on Form 10-Q that are not historical facts,
including, but not limited to, statements regarding our expected financial position, results of operations, business and financing plans found in this Item 2. Managements Discussion and Analysis of Financial Condition and Results of
Operations and Item 3. Quantitative and Qualitative Disclosures About Market Risk, constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and involve a number of
risks and uncertainties. The words may, believes, expects, plans, intends, estimates, anticipates and similar expressions identify forward-looking statements. The
actual results of the future events described in such forward-looking statements could differ materially from those stated in such forward-looking statements. Among the factors that could cause actual results to differ materially are: the effect of
worldwide economic conditions; significant changes in consumer spending patterns or preferences; acts of war or acts of terrorism; changes in foreign currency valuations in relation to the U.S. dollar; lower levels of consumer spending resulting
from a general economic downturn or generally reduced shopping activity caused by public safety or consumer confidence concerns; the performance of our products within the prevailing retail environment; customer acceptance of both new designs and
newly-introduced product lines; financial difficulties encountered by customers; the effects of vigorous competition in the markets in which we operate; the integration of the organizations and operations of any acquired businesses into our existing
organization and operations; the termination or non-renewal of material licenses, foreign operations and manufacturing; changes in the costs of materials, labor and advertising; government regulation; our ability to secure and protect trademarks and
other intellectual property rights; and the outcome of current and possible future litigation.

In addition to the
factors listed above, our actual results may differ materially due to the other risks and uncertainties discussed in this Quarterly Report and the risks and uncertainties set forth in our Annual Report on Form 10-K for the fiscal year ended
January 2, 2010. Accordingly, readers of this Quarterly Report should consider these facts in evaluating the information and are cautioned not to place undue reliance on the forward-looking statements contained herein. We undertake no
obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.



|Item 3. | Quantitative and Qualitative Disclosures About Market Risk
|------- | ----------------------------------------------------------

As a multinational enterprise, we are exposed to changes in foreign currency exchange rates. Our most significant foreign currency risks
relate to the Euro, and to a lesser extent, the British Pound, the Swiss Franc, the Australian Dollar, Canadian Dollar, Japanese Yen, Mexican Peso, Malaysian Ringitt, Singapore Dollar and Swedish Krona as compared to the U.S. dollar. Due to our
vertical nature whereby a significant portion of goods are sourced from our owned facilities, the foreign currency risks relate primarily to the necessary current settlement of intercompany inventory transactions. We employ a variety of operating
practices to manage these market risks relative to foreign currency exchange rate changes and, where deemed appropriate, utilize foreign currency forward contracts. These operating practices include, among others, our ability to convert foreign
currency into U.S. dollars at spot rates and to maintain U.S. dollar pricing relative to sales of our products to certain distributors located outside the U.S. The use of foreign currency forward contracts allows us to offset exposure to rate
fluctuations because the gains or losses incurred on the derivative instruments will offset, in whole or in part, losses or gains on the underlying foreign currency exposure. We use derivative instruments only for risk management purposes and do not
use them for speculation or for trading. There were no significant changes in how we managed foreign currency transactional exposure in the First Quarter and we do not anticipate any significant changes in such exposures or in the strategies we
employ to manage such exposure in the near future.

At the end of the First Quarter, we had outstanding foreign exchange
contracts to sell 66.7 million Euro for approximately $95.7 million, expiring through December 2010, 2.3 billion Japanese Yen for approximately $25.3 million, expiring through August 2011, 1.5 million British Pounds for
approximately $2.4 million, expiring through June 2010, 3.5 million Australian Dollars for approximately $3.0 million, expiring through September 2010, 26.8 million Mexican Pesos for approximately $2.1 million, expiring
through November 2010 and 8.2 million Canadian Dollars for approximately $7.8 million, expiring through January 2011. If we were to settle our Euro, Japanese Yen, British Pound, Australian Dollar, Mexican Peso and Canadian Dollar based
contracts at April 3, 2010, the net result would have been a net gain of approximately $5.7 million, net of taxes.

At
the end of the First Quarter, a 10% unfavorable change in the U.S. dollar strengthening against foreign currencies to which we have balance sheet transactional exposures, would have reduced net pre-tax income by $9.2 million. The translation of the
balance sheets of our foreign-based operations from their local currencies into U.S. dollars is also sensitive to changes in foreign currency exchange rates. At the end of the First Quarter, a 10% unfavorable change in the exchange rate of the U.S.
dollar strengthening against the foreign currencies to which we have exposure would have reduced consolidated stockholders equity by approximately $36.6 million. In our view, these hypothetical losses resulting from these assumed
changes in foreign currency exchange rates are not material to our consolidated financial position, results of operations or cash flows.



23



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|Item 4. | Controls and Procedures
|------- | -----------------------

Evaluation of Disclosure Controls and Procedures

We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures
(Disclosure Controls), as defined by Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934 as of the end of the period covered by this Quarterly Report on Form 10-Q. The Disclosure Controls evaluation
was done under the supervision and with the participation of management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO). There are inherent limitations to the effectiveness of any system of
disclosure controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable assurance of achieving their control objectives.

Based upon this evaluation, our CEO and CFO have concluded that our Disclosure Controls were effective at the reasonable assurance level
as of April 3, 2010.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the First Quarter that materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION



|Item 1. | Legal Proceedings
|------- | -----------------

Three
shareholder derivative lawsuits have been filed in the United States District Court for the Northern District of Texas, Dallas Division, naming us as a nominal defendant and naming all of our then current directors and certain of our current and
former officers and directors as defendants. The first suit, captioned City of Pontiac Policemans and Firemans Retirement System, derivatively on behalf of Fossil, Inc. v. Tom Kartsotis, Kosta N. Kartsotis, Michael L. Kovar,
Michael W. Barnes, Mark D. Quick, Randy S. Kercho, Jal S. Shroff, Randy S. Hyne, Thomas R. Tunnel, Richard H. Gundy, Kenneth W. Anderson, Andrea Camerana, Alan J. Gold, Michael Steinberg, Donald J. Stone and Cadence Wang(Cause
No. 3-06CV1672-P),was filed on September 13, 2006.The second suit, captioned Robert B. Minich, derivatively on behalf of Fossil, Inc. v. Tom Karstotis, Kosta N. Kartsotis, Michael L. Kovar, Michael W.
Barnes, Mark D. Quick, Randy S. Kercho, Jal S. Shroff, Randy S. Hyne, Thomas R. Tunnel, Richard H. Gundy, Kenneth W. Anderson, Andrea Camerana, Alan J. Gold, Michael Steinberg, Donald J. Stone and Cadence Wang (Cause No. 3-06CV1977-M), was
filed on October 26, 2006. The third suit, captioned Robert Neel, derivatively on behalf of Fossil, Inc. v. Michael W. Barnes, Richard H. Gundy, Randy S. Kercho, Mark D. Quick, Tom Kartsotis, Kosta N. Kartsotis, Jal S. Shroff, T.R.
Tunnell, Michael L. Kovar, Donald J. Stone, Kenneth W. Anderson, Alan J. Gold, Michael Steinberg, and Fossil, Inc.(Cause No. 3-06CV2264-G), was filed on December 8, 2006.The complaints allege purported violations of
federal securities laws and state law claims for breach of fiduciary duty, abuse of control, constructive fraud, corporate waste, unjust enrichment and gross mismanagement in connection with certain stock option grants made by us. Plaintiffs seek
(i) an unspecified amount of money damages for all losses and damages suffered as a result of the acts alleged in the complaint; (ii) for defendants to account for all damages caused by them and all profits and special benefits obtained as
a result of the alleged unlawful conduct; (iii) actions to reform and improve Company corporate governance and internal control procedures; (iv) the ordering of the imposition of a constructive trust over the defendants stock options
and proceeds derived therefrom; and (v) punitive damages. We intend to assert a vigorous defense to the litigation. The ultimate liability with respect to these claims cannot be determined at this time; however, we do not expect this
matter to have a material impact on our financial condition, operations or liquidity.

There are no other legal proceedings to
which we are a party or to which our properties are subject, other than routine litigation incident to our business, which is not material to our consolidated financial condition, results of operations or cash flows.



24



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|Item 6. | Exhibits
|------- | --------



| | (a) | Exhibits
| | --- | --------



|           |  |                                                                                                                                                                                                             
|---------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3.1(1)     |  | Second Amended and Restated Certificate of Incorporation of Fossil, Inc.                                                                                                                                    
|           | 
|3.2(1)     |  | Certificate of Amendment of the Second Amended and Restated Certificate of Incorporation of Fossil, Inc.                                                                                                    
|           | 
|3.3        |  | Second Amended and Restated Bylaws of Fossil, Inc. (incorporated by reference to Exhibit 3.1 of the Companys Report on Form 8-K filed on September 4,
2008).                                               
|           | 
|10.1(1)(2) |  | Form of Restricted Stock Unit Award Agreement under the Fossil, Inc. 2008 Long-Term Incentive Plan for Non-U.S. Participants                                                                                
|           | 
|31.1(1)    |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                 
|           | 
|31.2(1)    |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                 
|           | 
|32.1(1)    |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.
|           | 
|32.2(1)    |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.



|(1) | Filed herewith.
|--- | ---------------

|(2) | Management contract or compensatory plan or arrangement.
|--- | --------------------------------------------------------



25



---

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.



|                   |  |                                                                                                                                                             
|------------------ |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------
|                   |  | FOSSIL, INC.                                                                                                                                                
|                   | 
|Date: May 13, 2010 |  | /S/    MIKE L.
KOVAR                                                                                                                                        
|                   |  | Mike L. Kovar                                                                                                                                               
|                   |  | Executive Vice President, Chief Financial Officer and Treasurer
(Principal financial and accounting officer duly
authorized to sign on behalf of Registrant)



26



---

EXHIBIT INDEX



|              |  |                                                                                                                                                                                                             
|------------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNumber |  | Document Description                                                                                                                                                                                        
|              | 
|3.1 (1)       |  | Second Amended and Restated Certificate of Incorporation of Fossil, Inc.                                                                                                                                    
|              | 
|3.2 (1)       |  | Certificate of Amendment of the Second Amended and Restated Certificate of Incorporation of Fossil, Inc.                                                                                                    
|              | 
|3.3           |  | Second Amended and Restated Bylaws of Fossil, Inc. (incorporated by reference to Exhibit 3.1 of the Companys Report on Form 8-K filed on September 4,
2008).                                               
|              | 
|10.1(1)(2)    |  | Form of Restricted Stock Unit Award Agreement under the Fossil, Inc. 2008 Long-Term Incentive Plan for Non-U.S. Participants.                                                                               
|              | 
|31.1(1)       |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                 
|              | 
|31.2(1)       |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                 
|              | 
|32.1(1)       |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.
|              | 
|32.2(1)       |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.



|(1) | Filed herewith.
|--- | ---------------

|(2) | Management contract or compensatory plan or arrangement.
|--- | --------------------------------------------------------



27