##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549





FORM 10-Q





(Mark One)

|x | Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|- | ---------------------------------------------------------------------------------------

For the Quarterly Period Ended June 30, 2008



| ̈ | Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|- | ----------------------------------------------------------------------------------------

Commission File Number: 1-10991





VALASSIS COMMUNICATIONS, INC.

(Exact Name of Registrant as Specified in its Charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Delaware                                                       |  | 38-2760940                          
|(State or Other Jurisdiction of Incorporation or Organization) |  | (IRS Employer Identification Number)

19975 Victor Parkway

Livonia, Michigan 48152

(address of principal executive offices)

Registrants Telephone Number: (734) 591-3000





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports) and, (2) has been subject to such filing requirements for the past 90 days:    Yes  x    No   ̈

Indicate by check mark whether the registrant is
a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule
12b-2 of the Exchange Act (check one):



|                             |  |                      |  |                                              
|---------------------------- |  | -------------------- |  | ---------------------------------------------
|Large accelerated filer  x   |  | Accelerated filer   ̈ |  | Non-accelerated filer   ̈                     
|                             |  |                      |  | (Do not check if a smaller reporting company)
|Smaller reporting company   ̈ |  |                      |  |                                              

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act):    Yes   ̈    No  x

As of August 1, 2008, there were 48,053,189 shares of the Registrants Common Stock outstanding.









---

##### Table of Contents

Valassis Communications, Inc.

Index to Quarterly Report

on Form
10-Q

Quarter Ended June 30, 2008



|                               |  |                                                                                                       |  |   
|------------------------------ |  | ----------------------------------------------------------------------------------------------------- |  | --
|                               |  | Page                                                                                                 
|Part I - Financial Information |  |                                                                                                      
|                               |  |                                                                                                      
|Item 1.                        |  | Financial Statements (Unaudited)                                                                      |  |   
|                               |  |                                                                                                      
|                               |  | Condensed Consolidated Balance Sheets at June 30, 2008 and December 31, 2007                          |  | 1 
|                               |  |                                                                                                      
|                               |  | Condensed Consolidated Statements of Income for the three and six months ended June 30, 2008 and 2007 |  | 3 
|                               |  |                                                                                                      
|                               |  | Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2008 and 2007       |  | 4 
|                               |  |                                                                                                      
|                               |  | Notes to Condensed Consolidated Financial Statements                                                  |  | 5 
|                               |  |                                                                                                      
|Item 2.                        |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                 |  | 20
|                               |  |                                                                                                      
|Item 3.                        |  | Quantitative and Qualitative Disclosures about Market Risk                                            |  | 27
|                               |  |                                                                                                      
|Item 4.                        |  | Controls and Procedures                                                                               |  | 27
|                               | 
|Part II - Other Information    |  |                                                                                                      
|                               |  |                                                                                                      
|Item 1.                        |  | Legal Proceedings                                                                                     |  | 28
|                               |  |                                                                                                      
|Item 1A.                       |  | Risk Factors                                                                                          |  | 28
|                               |  |                                                                                                      
|Item 2.                        |  | Unregistered Sales of Equity Securities and Use of Proceeds                                           |  | 29
|                               |  |                                                                                                      
|Item 3.                        |  | Defaults Upon Senior Securities                                                                       |  | 29
|                               |  |                                                                                                      
|Item 4.                        |  | Submission of Matters to a Vote of Security Holders                                                   |  | 29
|                               |  |                                                                                                      
|Item 5.                        |  | Other Information                                                                                     |  | 29
|                               |  |                                                                                                      
|Item 6.                        |  | Exhibits                                                                                              |  | 30
|                               | 
|Signature                      |  | 31                                                                                                   



---

##### Table of Contents

Part I - Financial Information



|Item 1. | Financial Statements
|------- | --------------------

VALASSIS
COMMUNICATIONS, INC.

Condensed Consolidated Balance Sheets

(U.S. dollars in thousands)

(unaudited)



|                                                                                                                        |  |              |           |   |              |   |           |  
|----------------------------------------------------------------------------------------------------------------------- |  | ------------ | --------- | - | ------------ | - | --------- | -
|                                                                                                                        |  | June 30,2008 |           |   | Dec. 31,2007 |  
|Assets                                                                                                                  |  |              |           |   |              |   |           |  
|Current assets:                                                                                                         |  |              |           |   |              |   |           |  
|Cash and cash equivalents                                                                                               |  | $            | 191,827   |   |              | $ | 125,239   |  
|Accounts receivable (less allowance for doubtful accounts of $10,288 at June 30, 2008 and $16,460 at December 31,
2007) |  |              | 412,933   |   |              |   | 515,490   |  
|Inventories                                                                                                             |  |              | 52,783    |   |              |   | 43,591    |  
|Refundable income taxes                                                                                                 |  |              |          |   |              |   | 6,553     |  
|Prepaid expenses and other                                                                                              |  |              | 25,864    |   |              |   | 19,379    |  
|Deferred income taxes                                                                                                   |  |              | 11,702    |   |              |   |          |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|Total current assets                                                                                                    |  |              | 695,109   |   |              |   | 710,252   |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|Property, plant and equipment, at cost:                                                                                 |  |              |           |   |              |   |           |  
|Land and buildings                                                                                                      |  |              | 54,841    |   |              |   | 79,662    |  
|Machinery and equipment                                                                                                 |  |              | 227,432   |   |              |   | 227,141   |  
|Office furniture and equipment                                                                                          |  |              | 189,947   |   |              |   | 176,425   |  
|Automobiles                                                                                                             |  |              | 237       |   |              |   | 221       |  
|Leasehold improvements                                                                                                  |  |              | 22,986    |   |              |   | 22,934    |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|                                                                                                                        |  |              | 495,443   |   |              |   | 506,383   |  
|Less accumulated depreciation and amortization                                                                          |  |              | (230,301  | ) |              |   | (201,832  | )
|                                                                                                                        |  |              |           |   |              |   |           |  
|Net property, plant and equipment                                                                                       |  |              | 265,142   |   |              |   | 304,551   |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|Intangible assets:                                                                                                      |  |              |           |   |              |   |           |  
|Goodwill                                                                                                                |  |              | 896,223   |   |              |   | 897,569   |  
|Other intangibles                                                                                                       |  |              | 331,555   |   |              |   | 331,555   |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|                                                                                                                        |  |              | 1,227,778 |   |              |   | 1,229,124 |  
|Less accumulated amortization                                                                                           |  |              | (87,806   | ) |              |   | (83,195   | )
|                                                                                                                        |  |              |           |   |              |   |           |  
|Net intangible assets                                                                                                   |  |              | 1,139,972 |   |              |   | 1,145,929 |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|Investments                                                                                                             |  |              | 6,888     |   |              |   | 7,159     |  
|Other assets                                                                                                            |  |              | 24,265    |   |              |   | 22,562    |  
|                                                                                                                        |  |              |           |   |              |   |           |  
|Total assets                                                                                                            |  | $            | 2,131,376 |   |              | $ | 2,190,453 |  
|                                                                                                                        |  |              |           |   |              |   |           |  

See accompanying notes to condensed consolidated financial statements.



1



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Condensed Consolidated Balance Sheets, Continued

(U.S. dollars in thousands)

(unaudited)



|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------ | --------- | - | ------------ | - | --------- | -
|                                                                                                                                                                                                                    |  | June 30,2008 |           |   | Dec. 31,2007 |  
|Liabilities and Stockholders Equity                                                                                                                                                                                |  |              |           |   |              |   |           |  
|Current liabilities:                                                                                                                                                                                                |  |              |           |   |              |   |           |  
|Current portion, long-term debt                                                                                                                                                                                     |  | $            | 136,268   |   |              | $ | 30,900    |  
|Accounts payable                                                                                                                                                                                                    |  |              | 280,136   |   |              |   | 333,749   |  
|Accrued interest                                                                                                                                                                                                    |  |              | 17,917    |   |              |   | 18,157    |  
|Accrued compensation and benefits                                                                                                                                                                                   |  |              | 44,469    |   |              |   | 51,951    |  
|Accrued other expenses                                                                                                                                                                                              |  |              | 54,854    |   |              |   | 58,553    |  
|Progress billings                                                                                                                                                                                                   |  |              | 35,448    |   |              |   | 45,616    |  
|Income tax payable                                                                                                                                                                                                  |  |              | 14,874    |   |              |   |          |  
|Deferred income taxes                                                                                                                                                                                               |  |              |          |   |              |   | 2,470     |  
|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  
|Total current liabilities                                                                                                                                                                                           |  |              | 583,966   |   |              |   | 541,396   |  
|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  
|Long-term debt                                                                                                                                                                                                      |  |              | 1,146,397 |   |              |   | 1,279,640 |  
|Other non-current liabilities                                                                                                                                                                                       |  |              | 34,733    |   |              |   | 29,026    |  
|Deferred income taxes                                                                                                                                                                                               |  |              | 122,506   |   |              |   | 120,500   |  
|                                                                                                                                                                                                                    |  |             
|Stockholders equity:                                                                                                                                                                                               |  |              |           |   |              |   |           |  
|Preferred stock of $0.01 par value. Authorized 25,000,000 shares; no shares issued or outstanding at June 30, 2008 and December 31,
2007                                                                            |  |              |           |   |              |   |           |  
|Common stock of $0.01 par value. Authorized 100,000,000 shares; issued 63,532,306 at June 30, 2008 and 63,416,039 at December 31,
2007; outstanding 48,053,189 at June 30, 2008 and 47,935,022 at December 31, 2007 |  |              | 635       |   |              |   | 634       |  
|Additional paid-in capital                                                                                                                                                                                          |  |              | 54,839    |   |              |   | 51,482    |  
|Retained earnings                                                                                                                                                                                                   |  |              | 711,979   |   |              |   | 692,263   |  
|Accumulated other comprehensive income                                                                                                                                                                              |  |              | (3,509    | ) |              |   | (4,261    | )
|Treasury stock, at cost (15,479,117 shares at June 30, 2008 and 15,481,017 shares at December 31, 2007)                                                                                                             |  |              | (520,170  | ) |              |   | (520,227  | )
|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  
|Total stockholders equity                                                                                                                                                                                          |  |              | 243,774   |   |              |   | 219,891   |  
|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  
|Total liabilities and stockholders equity                                                                                                                                                                          |  | $            | 2,131,376 |   |              | $ | 2,190,453 |  
|                                                                                                                                                                                                                    |  |              |           |   |              |   |           |  

See accompanying notes to condensed consolidated financial statements.



2



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Condensed Consolidated Statements of Income

(U.S. dollars in thousands, except per share data)

(unaudited)



|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|-------------------------------------------------------- |  | --------------------------- | ---------- | - | ------------------------- | - | ---------- | ---- |  | - | ---------- | - |  | - | ---------- | -
|                                                         |  | Three Months Ended June 30, |            |   | Six Months Ended June 30, |  
|                                                         |  | 2008                        |            |   | 2007                      |   |            | 2008 |  |   | 2007       |  
|Revenues                                                 |  | $                           | 594,925    |   |                           | $ | 612,147    |      |  | $ | 1,192,006  |   |  | $ | 973,451    |  
|                                                         |  |                             |            |  
|Costs and expenses:                                      |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Cost of products sold                                    |  |                             | 460,970    |   |                           |   | 472,822    |      |  |   | 916,327    |   |  |   | 751,839    |  
|Selling, general and administrative                      |  |                             | 96,869     |   |                           |   | 96,364     |      |  |   | 194,048    |   |  |   | 150,890    |  
|Amortization expense                                     |  |                             | 2,305      |   |                           |   | 2,312      |      |  |   | 4,611      |   |  |   | 3,220      |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Total costs and expenses                                 |  |                             | 560,144    |   |                           |   | 571,498    |      |  |   | 1,114,986  |   |  |   | 905,949    |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Earnings from operations                                 |  |                             | 34,781     |   |                           |   | 40,649     |      |  |   | 77,020     |   |  |   | 67,502     |  
|                                                         |  |                             |            |  
|Other expenses (income):                                 |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Interest expense                                         |  |                             | 24,119     |   |                           |   | 25,228     |      |  |   | 48,024     |   |  |   | 35,847     |  
|Interest income                                          |  |                             | (641       | ) |                           |   | (842       | )    |  |   | (1,368     | ) |  |   | (2,385     | )
|Other income, net                                        |  |                             | (1,048     | ) |                           |   | (643       | )    |  |   | (2,167     | ) |  |   | (1,278     | )
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Total other expenses (income)                            |  |                             | 22,430     |   |                           |   | 23,743     |      |  |   | 44,489     |   |  |   | 32,184     |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Earnings before income taxes                             |  |                             | 12,351     |   |                           |   | 16,906     |      |  |   | 32,531     |   |  |   | 35,318     |  
|                                                         |  |                             |            |  
|Income taxes                                             |  |                             | 5,017      |   |                           |   | 7,130      |      |  |   | 12,815     |   |  |   | 14,309     |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Net earnings                                             |  | $                           | 7,334      |   |                           | $ | 9,776      |      |  | $ | 19,716     |   |  | $ | 21,009     |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Net earnings per common share, basic                     |  | $                           | 0.15       |   |                           | $ | 0.20       |      |  | $ | 0.41       |   |  | $ | 0.44       |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Net earnings per common share, diluted                   |  | $                           | 0.15       |   |                           | $ | 0.20       |      |  | $ | 0.41       |   |  | $ | 0.44       |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Shares used in computing net earnings per share, basic   |  |                             | 47,867,484 |   |                           |   | 47,781,249 |      |  |   | 47,864,902 |   |  |   | 47,780,316 |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  
|Shares used in computing net earnings per share, diluted |  |                             | 48,087,877 |   |                           |   | 47,876,878 |      |  |   | 48,023,842 |   |  |   | 47,872,659 |  
|                                                         |  |                             |            |   |                           |   |            |      |  |   |            |   |  |   |            |  

See accompanying notes to condensed consolidated financial statements.



3



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Condensed Consolidated Statements of Cash Flows

(U.S. dollars in thousands)

(unaudited)



|                                                                                    |  |                           |          |   |      |   |            |  
|----------------------------------------------------------------------------------- |  | ------------------------- | -------- | - | ---- | - | ---------- | -
|                                                                                    |  | Six Months Ended June 30, |         
|                                                                                    |  | 2008                      |          |   | 2007 |  
|Cash flows from operating activities:                                               |  |                           |          |   |      |   |            |  
|Net earnings                                                                        |  | $                         | 19,716   |   |      | $ | 21,009     |  
|Adjustments to reconcile net earnings to net cash provided by operating activities: |  |                           |          |   |      |   |            |  
|Depreciation and amortization of intangibles                                        |  |                           | 34,823   |   |      |   | 25,282     |  
|Amortization of bond discount                                                       |  |                           | 1,767    |   |      |   | 1,278      |  
|Provision for losses on accounts receivable                                         |  |                           | 4,363    |   |      |   | 2,401      |  
|Asset impairment                                                                    |  |                           |         |   |      |   | 1,460      |  
|Loss on sale of property, plant and equipment                                       |  |                           | 273      |   |      |   | 84         |  
|Gain on equity investments                                                          |  |                           | (1,226   | ) |      |   | (855       | )
|Stock-based compensation charge                                                     |  |                           | 3,429    |   |      |   | 3,530      |  
|Deferred income taxes                                                               |  |                           | (12,734  | ) |      |   |           |  
|Changes in assets and liabilities which increase (decrease) cash flow:              |  |                           |          |   |      |   |            |  
|Accounts receivable                                                                 |  |                           | 98,194   |   |      |   | 65,645     |  
|Inventories                                                                         |  |                           | (9,192   | ) |      |   | (4,687     | )
|Prepaid expenses and other                                                          |  |                           | (6,528   | ) |      |   | 4,640      |  
|Other liabilities                                                                   |  |                           | (2,547   | ) |      |   | (18,549    | )
|Other assets                                                                        |  |                           | 2,834    |   |      |   | 23,582     |  
|Accounts payable                                                                    |  |                           | (53,613  | ) |      |   | 3,540      |  
|Accrued expenses and interest                                                       |  |                           | (9,615   | ) |      |   | (24,750    | )
|Income taxes                                                                        |  |                           | 21,259   |   |      |   | 1,420      |  
|Progress billings                                                                   |  |                           | (10,168  | ) |      |   | (8,323     | )
|                                                                                    |  |                           |          |   |      |   |            |  
|Total adjustments                                                                   |  |                           | 61,319   |   |      |   | 75,698     |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Net cash provided by operating activities                                           |  |                           | 81,035   |   |      |   | 96,707     |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Cash flows from investing activities:                                               |  |                           |          |   |      |   |            |  
|Additions to property, plant and equipment                                          |  |                           | (15,696  | ) |      |   | (12,225    | )
|Proceeds from sale of property, plant and equipment                                 |  |                           | 28,876   |   |      |   |           |  
|Acquisition of ADVO, net of cash acquired                                           |  |                           |         |   |      |   | (1,187,301 | )
|Purchases of auction-rate securities                                                |  |                           |         |   |      |   | (156,335   | )
|Proceeds from sales of auction-rate securities                                      |  |                           |         |   |      |   | 258,869    |  
|Investments and advances to affiliated companies                                    |  |                           |         |   |      |   | (1,000     | )
|Other                                                                               |  |                           |         |   |      |   | (360       | )
|                                                                                    |  |                           |          |   |      |   |            |  
|Net cash provided by (used in) investing activities                                 |  |                           | 13,180   |   |      |   | (1,098,352 | )
|                                                                                    |  |                           |          |   |      |   |            |  
|Cash flows from financing activities:                                               |  |                           |          |   |      |   |            |  
|Borrowings of long-term debt                                                        |  |                           | 160,000  |   |      |   | 1,130,000  |  
|Deferred financing costs                                                            |  |                           |         |   |      |   | (19,212    | )
|Payments of long-term debt                                                          |  |                           | (187,893 | ) |      |   | (26,475    | )
|Proceeds from issuance of common stock                                              |  |                           | 29       |   |      |   |           |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Net cash (used in) provided by financing activities                                 |  |                           | (27,864  | ) |      |   | 1,084,313  |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Effect of exchange rate changes on cash                                             |  |                           | 237      |   |      |   | 544        |  
|Net increase in cash                                                                |  |                           | 66,588   |   |      |   | 83,212     |  
|Cash at beginning of period                                                         |  |                           | 125,239  |   |      |   | 52,619     |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Cash at end of period                                                               |  | $                         | 191,827  |   |      | $ | 135,831    |  
|                                                                                    |  |                           |          |   |      |   |            |  
|Supplemental disclosure of cash flow information:                                   |  |                           |          |   |      |   |            |  
|Cash paid during the period for interest                                            |  | $                         | 46,297   |   |      | $ | 18,486     |  
|Cash paid during the period for income taxes                                        |  | $                         | 10,585   |   |      | $ | 13,889     |  
|Non-cash financing activities:                                                      |  |                           |          |   |      |   |            |  
|Stock issued under stock-based compensation plan                                    |  | $                         | 1,306    |   |      | $ | 1,393      |  

See accompanying notes to condensed consolidated financial statements.



4



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



|1. | BASIS OF PRESENTATION
|-- | ---------------------

The accompanying unaudited condensed
consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (generally accepted accounting principles) for interim financial information and with the
instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management,
the information contained herein reflects all adjustments necessary for a fair presentation of the information presented. All such adjustments are of a normal recurring nature. The results of operations for the interim periods are not necessarily
indicative of results to be expected for the full fiscal year. For further information, refer to the consolidated financial statements and footnotes thereto included in the Valassis Communications, Inc. (Valassis, the
Company, we or our) Annual Report on Form 10-K for the year ended December 31, 2007 (the 2007 Form 10-K).

Certain reclassifications have been made in the fiscal 2007 financial statements to conform with the 2008 presentation. See Note 9 to the condensed consolidated financial statements included in this Quarterly Report on Form 10-Q for further
details regarding the reclassifications.



|2. | ACQUISITION OF ADVO
|-- | -------------------

We completed the acquisition of ADVO, Inc.
(ADVO) on March 2, 2007 for approximately $1.2 billion, including the refinancing of approximately $125 million in existing ADVO debt, which was financed with debt as more fully described in Note 8, Long-Term Debt. The results of ADVOs
operations have been included in our consolidated financial statements since the acquisition date. ADVO was one of the countrys leading direct mail companies, distributing direct advertising products on a weekly basis primarily through the
United States Postal Service. The acquisition of ADVO, including its national shared mail distribution network, allows the combined company to offer clients unique, diverse and complete media plans for their value-oriented advertising content. In
January 2008, we changed the corporate name of ADVO to Valassis Direct Mail, Inc. and incorporated its products and services into the combined Valassis product portfolio.

The acquisition was accounted for as a purchase in accordance with Statement of Financial Accounting Standards (SFAS) No. 141, Business Combinations. The total purchase price reflects transaction
costs and is net of cash acquired. The acquisition purchase price was allocated to assets acquired, including identifiable intangible assets, and liabilities assumed based on their estimated fair values. The excess purchase price over those assigned
values was recorded as goodwill. Goodwill recorded as a result of the acquisition is not deductible for tax purposes.

The ADVO purchase price was
allocated as follows:



|                                           |  |              |          
|------------------------------------------ |  | ------------ | ---------
|(in thousands of U.S. dollars)             |  | March 2,2007
|Current assets, net of cash                |  | $            | 221,376  
|Property, plant and equipment              |  |              | 214,695  
|Goodwill                                   |  |              | 723,089  
|Intangible assets                          |  |              | 296,000  
|Other non-current assets                   |  |              | 20,036   
|                                           |  |              |          
|Total assets                               |  | $            | 1,475,196
|                                           |  |              |          
|Current liabilities                        |  | $            | 122,558  
|Non-current liabilities                    |  |              | 164,764  
|                                           |  |              |          
|Total liabilities assumed                  |  | $            | 287,322  
|                                           |  |              |          
|Total purchase price, net of cash acquired |  | $            | 1,187,874
|                                           |  |              |          



5



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



The operating results for ADVO are included in the accompanying condensed consolidated statements of operations from
March 2, 2007, the date of acquisition. The following unaudited pro forma condensed consolidated financial information has been prepared assuming the ADVO acquisition had occurred on January 1, 2007.



|                                                         |  |                           |           |          |   |           |  
|-------------------------------------------------------- |  | ------------------------- | --------- | -------- | - | --------- | -
|                                                         |  | Six Months Ended June 30, |          
|(in thousands of U.S. dollars, except per share amounts) |  | 2008                      |           | 2007 (1) |  
|Revenue                                                  |  | $                         | 1,192,006 |          | $ | 1,196,954 |  
|Earnings from operations                                 |  |                           | 77,020    |          |   | 37,141    |  
|Net earnings                                             |  |                           | 19,716    |          |   | (6,770    | )
|Basic earnings per share                                 |  | $                         | 0.41      |          | $ | (0.14     | )
|Diluted earnings per share                               |  | $                         | 0.41      |          | $ | (0.14     | )



|(1) | Results include $23.0 million in one-time costs related to the acquisition of ADVO by Valassis.
|--- | -----------------------------------------------------------------------------------------------

These unaudited pro forma results are presented for comparative purposes only. The pro forma results are not necessarily indicative of what our actual results would have been had the acquisition of ADVO been completed
as of the beginning of the periods presented. In addition, the pro forma results do not purport to project our future results.



|3. | STOCK-BASED COMPENSATION
|-- | ------------------------

We account for stock-based compensation
under SFAS No. 123R, Share-Based Payment (SFAS 123R). We recognized $2.0 million and $1.8 million of stock-based compensation expense during the three months ended June 30, 2008 and 2007, respectively. For the six months ended
June 30, 2008 and 2007, stock-based compensation expense was $3.4 million and $3.5 million, respectively. Compensation expense is included in selling, general and administrative expenses. Compensation expense related to stock options is
calculated using a Black-Scholes valuation model to determine the fair value of stock option grants and the straight-line attribution method is used for recognizing stock-based compensation expense under SFAS 123R. Total compensation expense related
to non-vested options not yet recognized at June 30, 2008 was approximately $15.8 million, which we expect to recognize as compensation expense over the next five years.



|4. | FOREIGN CURRENCY AND DERIVATIVE FINANCIAL INSTRUMENTS
|-- | -----------------------------------------------------

The
functional currencies for our foreign operations are the applicable local currencies. Accounts of foreign operations are translated into U.S. dollars using the spot rate of the local currency on the balance sheet date for assets and liabilities and
average monthly exchange rates for revenues and expenses. Translation adjustments are reflected as an adjustment to equity on a cumulative basis.



6



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



Currencies to which we have exposure are the Mexican peso, Canadian dollar, Chinese yuan renminbi, British pound and
Euro. Currency restrictions are not expected to have a significant effect on our cash flows, liquidity, or capital resources. Historically, we have purchased the Mexican peso under three to twelve-month forward foreign exchange contracts to
stabilize the cost of production in Mexico. Actual exchange losses or gains are recorded against production expense when the contracts are executed. As of June 30, 2008, we had a commitment to purchase $6.7 million in Mexican pesos over the
next seven months.

We entered into two interest rate swap agreements during the second quarter of 2007. These derivative agreements effectively fix
interest rates on a portion of floating debt and qualify for cash flow hedge accounting treatment under SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities. Any changes in the effective portion of these
derivatives are recorded as a component of other comprehensive income while any ineffective portion will be recorded in earnings and reflected in the consolidated statement of income as part of interest expense. As of June 30, 2008, no
ineffective portion existed and the fair value of these derivatives was recorded as a liability of $15.9 million on the condensed consolidated balance sheet.



|5. | GOODWILL AND OTHER INTANGIBLES
|-- | ------------------------------

Intangible assets as of
June 30, 2008 were comprised of:



|                                                             |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     
|------------------------------------------------------------ |  | ------------------------ | ------- | -------------------------------------- | - | ------- | ---------------------------------- |  | - | ------------------------------------ | --- |  | ----
|(in thousands of U.S. dollars)                               |  | IntangibleAssets, atCost |         | AccumulatedAmortizationat June 30,2008 |   |         | UnamortizedBalance atJune 30, 2008 |  |   | WeightedAverageUseful Life(in years)
|Amortizable intangible assets                                |  | $                        | 183,455 |                                        | $ | (15,001 | )                                  |  | $ | 168,454                              |     |  | 18.7
|                                                             |  |                          |         |                                       
|Non-amortizable intangible assets:                           |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     
|The Valassis name and other tradenames, trademarks and other |  |                          |         |                                        |   |         |                                    |  |   | 127,341                              |     |  |     
|Goodwill:                                                    |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     
|Free-standing Inserts                                        |  |                          |         |                                        |   |         |                                    |  |   | 18,257                               |     |  |     
|Neighborhood Targeted                                        |  |                          |         |                                        |   |         |                                    |  |   | 5,325                                |     |  |     
|International, Digital Media & Services                      |  |                          |         |                                        |   |         |                                    |  |   | 97,506                               |     |  |     
|Shared Mail (ADVO)                                           |  |                          |         |                                        |   |         |                                    |  |   | 723,089                              |     |  |     
|                                                             |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     
|Total non-amortizable intangible assets                      |  |                          |         |                                        |   |         |                                    |  |   | 971,518                              | (1) |  |     
|                                                             |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     
|Consolidated net intangible assets                           |  |                          |         |                                        |   |         |                                    |  | $ | 1,139,972                            |     |  |     
|                                                             |  |                          |         |                                        |   |         |                                    |  |   |                                      |     |  |     



|(1) | Net of $21.5 million of amortization recorded prior to the adoption of SFAS No. 142 and a $51.3 million impairment charge recorded in 2002.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------



|6. | CONTINGENCIES
|-- | -------------

Upon its completion of the acquisition of ADVO,
Valassis assumed responsibility for ADVOs pending securities class action lawsuits. In September 2006, three securities class action lawsuits (Robert Kelleher v. ADVO, Inc., et al., Jorge Cornet v. ADVO, Inc., et al., and Richard L. Field
v. ADVO, Inc., et al.) were filed against ADVO and certain of its officers in the United States District Court for the District of Connecticut by certain ADVO shareholders seeking to certify a class of all persons who purchased ADVO stock
between July 6, 2006 and August 30, 2006. These complaints generally allege ADVO violated federal securities law by making a series of materially false and misleading statements concerning ADVOs business and financial results in
connection with the proposed merger with Valassis and, as a result, the price of ADVOs stock was allegedly inflated.



7



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



On December 12, 2006, the Kelleher plaintiffs filed a Motion to Partially Lift Discovery Stay, in
response to which defendants filed opposition on January 16, 2007. The presiding judge denied the plaintiffs motion to lift the stay on discovery. In addition, the court ordered the matters consolidated under a single action entitled,
Robert Kelleher et al. v. ADVO, Inc., et al., Civil Case No. 3:06CV01422(AVC). A revised, consolidated complaint was filed by the plaintiffs. On August 24, 2007, the defendants filed a Motion to Dismiss the plaintiffs
complaint. The plaintiff filed a Brief in Opposition to the defendants motion on October 10, 2007, and the defendants responsive pleading was filed November 13, 2007. On April 25, 2008, the defendants motion was
denied. Valassis will continue to vigorously defend this matter on behalf of ADVO.

In addition to the above matter, Valassis is involved in other various
claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on Valassis financial position, results of operations or
liquidity.



|7. | SALE AND LEASEBACK
|-- | ------------------

On June 19, 2008, we completed a sale and
leaseback transaction with an independent third party involving our three properties located in Windsor, Connecticut. Simultaneously with the closing of the sale of the properties, we entered into long-term agreements to lease two of the properties
back from the purchaser for a period of 15 years. The terms of the leases provide for annual rent cost escalations. The rental payments will be expensed in an annual amount of $2.4 million in the aggregate on a straight-line basis over the lives of
the leases.

Our net proceeds from the sale of the properties were approximately $28.8 million. The $4.2 million gain on the sale of the two properties
that are being leased has been deferred and will be recognized as a reduction to rent expense over the 15-year leaseback period. The $0.1 million gain associated with of the sale of the third property was recorded as a gain on sale of assets.

Proceeds from the sale and leaseback transaction of $21.6 and $7.2 million were used to pay down the term loan B and delayed draw term loan portions of
our senior secured credit facility, respectively, in July 2008 as required under the terms of such senior secured credit facility.



|8. | LONG-TERM DEBT
|-- | --------------

Long-term debt is summarized as follows:



|                                                   |  |              |           |              |   |          
|-------------------------------------------------- |  | ------------ | --------- | ------------ | - | ---------
|(in thousands of U.S. dollars)                     |  | June 30,2008 |           | Dec. 31,2007
|Revolving Credit Facility                          |  | $            |          |              | $ |         
|6 5/8% Senior Notes due 2009, net of discount      |  |              | 99,983    |              |   | 99,965   
|Senior Convertible Notes due 2033, net of discount |  |              | 57        |              |   | 160,000  
|8 1/4% Senior Notes due 2015                       |  |              | 540,000   |              |   | 540,000  
|Senior Secured Term Loan B                         |  |              | 482,625   |              |   | 510,575  
|Senior Secured Delayed Draw Term Loan              |  |              | 160,000   |              |   |         
|                                                   |  |              |           |              |   |          
|                                                   |  | $            | 1,282,665 |              | $ | 1,310,540
|Less current portion                               |  |              | 136,268   |              |   | 30,900   
|                                                   |  |              |           |              |   |          
|Total long-term debt                               |  | $            | 1,146,397 |              | $ | 1,279,640
|                                                   |  |              |           |              |   |          

On March 2, 2007, Valassis completed the offering of
$540.0 million aggregate principal amount of its 8 1/4% Senior Notes due 2015 (the 2015 Notes) in connection
with the financing of its acquisition of ADVO. The 2015 Notes bear interest at a fixed rate of 8 1/4% per annum payable
semi-annually in arrears on March 1 and September 1, commencing on September 1, 2007, and mature on March 1, 2015.



8



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



On March 2, 2007, in connection with the acquisition of ADVO, Valassis entered into a senior secured credit
facility with various banking institutions. The senior secured credit facility provides for (i) a $120.0 million senior secured revolving line of credit; (ii) a $590.0 million senior secured term loan B; and (iii) a $160.0 million
senior secured delayed draw term loan. As of June 30, 2008, Valassis had no borrowings against the revolving line of credit (without giving effect to outstanding letters of credit).

In April 2008, Valassis closed on the delayed draw term loan portion of the Senior Secured Credit Facility in an aggregate principal amount of $160.0 million. Pricing and interest payments on the delayed draw term
loan are consistent with the senior secured term loan B portion of our senior secured credit facility. The proceeds of the delayed draw term loan were used to fund the exercise of put rights by the holders of Valassis Senior Secured Convertible
Notes due 2033 on May 22, 2008.

On May 22, 2008, the holders of Valassis Senior Secured Convertible Notes due 2033 exercised put rights in
response to Valassis tender offer. Notes in an aggregate amount at maturity of $239.7 million (or approximately $159.9 million net of discount) outstanding were repurchased by Valassis. The holders of the remaining outstanding notes are
subject to the terms of the indenture governing the Notes and the Notes. As of June 30, 2008, an aggregate principal amount at maturity of $85,000 ($57,000 net of discount) of the Notes remain outstanding.

In July 2008, Valassis used proceeds of $21.6 million and $7.2 million from the sale and leaseback transaction described in Note 7, to pay down the term loan B and
delayed draw term loan portions of our senior secured credit facility, respectively. Therefore, the debt that was repaid is reflected as current debt as of June 30, 2008.

For further information, refer to Current and Long-Term Debt in Item 2Managements Discussion and Analysis of Financial Condition and Results of Operation.



|9. | SEGMENT REPORTING
|-- | -----------------

Valassis segments meeting the quantitative
thresholds to be considered reportable are Shared Mail (ADVO), Neighborhood Targeted and Free-standing Inserts (FSI). All other lines of business fall below a materiality threshold and are, therefore, combined together in an other
segment named International, Digital Media & Services. Our reportable segments are strategic business units that offer different products and services and are subject to regular review by our chief operating decision-makers. They are
managed separately because each business requires different executional strategies and caters to different customer marketing needs.

Due to the
acquisition of ADVO in 2007 and the resulting change in relative size of various business units, the previously reportable segments referred to as Household Targeted and International and Services were combined into one segment, International,
Digital Media & Services as of January 1, 2008. This segment includes all our lines of business that both individually and collectively fall below the materiality threshold for separate reportable segments. These business lines include
NCH, international, direct mail, VRMS, security services, interactive and in-store. In addition, on January 1, 2008, ADVO Canada, previously reported as part of the Shared Mail (ADVO) segment, was merged into Valassis Canada and is now part of
International, Digital Media & Services. Prior year results have been reclassified for comparison purposes.



9



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



The accounting policies of the segments are the same as those described in the summary of significant accounting
policies. We evaluate performance based on earnings from operations (segment profit). Assets are not allocated in all cases to reportable segments and are not used to assess the performance of a segment. Intersegment sales are accounted for at cost.



|                                                                                                   |  |                             |       |                      |   |       |  |   |                                       |   |       |   |      |  |   |        
|-------------------------------------------------------------------------------------------------- |  | --------------------------- | ----- | -------------------- | - | ----- |  | - | ------------------------------------- | - | ----- | - | ---- |  | - | -------
|                                                                                                   |  | Three Months Ended June 30,
|(in millions of U.S. dollars)                                                                      |  | Shared Mail (1)             |       | NeighborhoodTargeted |   | FSI   |  |   | International,Digital Media &Services |   | Total
|2008                                                                                               |  |                             |       |                      |   |       |  |   |                                       |   |       |   |      |  |   |        
|Revenues from external customers                                                                   |  | $                           | 350.4 |                      | $ | 108.3 |  | $ | 88.7                                  |   |       | $ | 47.5 |  | $ | 594.9  
|Intersegment revenues                                                                              |  | $                           | 3.6   |                      | $ | 3.5   |  | $ | 9.7                                   |   |       | $ |     |  | $ | 16.8   
|Depreciation/amortization                                                                          |  | $                           | 12.7  |                      | $ | 0.6   |  | $ | 3.2                                   |   |       | $ | 0.7  |  | $ | 17.2   
|Segment profit (loss)                                                                              |  | $                           | 22.8  |                      | $ | 11.8  |  | $ | (2.4                                  | ) |       | $ | 2.6  |  | $ | 34.8   
|                                                                                                   |  |                             |       |                      |  
|2007                                                                                               |  |                             |       |                      |   |       |  |   |                                       |   |       |   |      |  |   |        
|Revenues from external customers                                                                   |  | $                           | 349.0 |                      | $ | 120.2 |  | $ | 98.7                                  |   |       | $ | 44.2 |  | $ | 612.1  
|Intersegment revenues                                                                              |  | $                           | 0.8   |                      | $ | 3.6   |  | $ | (0.8                                  | ) |       | $ | 0.3  |  | $ | 3.9    
|Depreciation/amortization                                                                          |  | $                           | 14.6  |                      | $ | 0.5   |  | $ | 2.2                                   |   |       | $ | 0.6  |  | $ | 17.9   
|Segment profit                                                                                     |  | $                           | 19.3  |                      | $ | 14.5  |  | $ | 5.4                                   |   |       | $ | 2.5  |  | $ | 41.7   
|(1)    The Shared Mail segment, previously referred to as ADVO, was renamed as of January 1, 2008.
|                                                                                                   | 
|                                                                                                   |  | Six Months Ended June 30,  
|(in millions of U.S. dollars)                                                                      |  | Shared Mail (2)             |       | NeighborhoodTargeted |   | FSI   |  |   | International,Digital Media &Services |   | Total
|2008                                                                                               |  |                             |       |                      |   |       |  |   |                                       |   |       |   |      |  |   |        
|Revenues from external customers                                                                   |  | $                           | 706.7 |                      | $ | 208.5 |  | $ | 187.3                                 |   |       | $ | 89.5 |  | $ | 1,192.0
|Intersegment revenues                                                                              |  | $                           | 7.0   |                      | $ | 10.2  |  | $ | 20.0                                  |   |       | $ |     |  | $ | 37.2   
|Depreciation/amortization                                                                          |  | $                           | 26.7  |                      | $ | 1.1   |  | $ | 5.6                                   |   |       | $ | 1.4  |  | $ | 34.8   
|Segment profit (loss)                                                                              |  | $                           | 53.7  |                      | $ | 22.9  |  | $ | (0.4                                  | ) |       | $ | 0.8  |  | $ | 77.0   
|                                                                                                   |  |                             |       |                      |  
|2007                                                                                               |  |                             |       |                      |   |       |  |   |                                       |   |       |   |      |  |   |        
|Revenues from external customers                                                                   |  | $                           | 460.4 |                      | $ | 220.7 |  | $ | 208.4                                 |   |       | $ | 84.0 |  | $ | 973.5  
|Intersegment revenues                                                                              |  | $                           | 0.9   |                      | $ | 3.6   |  | $ |                                      |   |       | $ | 0.3  |  | $ | 4.8    
|Depreciation/amortization                                                                          |  | $                           | 18.5  |                      | $ | 1.0   |  | $ | 4.6                                   |   |       | $ | 1.2  |  | $ | 25.3   
|Segment profit                                                                                     |  | $                           | 24.6  |                      | $ | 25.4  |  | $ | 15.3                                  |   |       | $ | 4.2  |  | $ | 69.5   



|(2) | The Shared Mail segment, previously referred to as ADVO, was renamed as of January 1, 2008. The 2007 amounts reflect results since the acquisition date of March 2, 2007.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------



10



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



Reconciliations to consolidated financial statement totals are as follows:



|                                                              |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  
|------------------------------------------------------------- |  | --------------------------- | ----- | - | ------------------------- | - | ----- | ---- |  | - | ------- | - |  | - | ----- | -
|                                                              |  | Three Months Ended June 30, |       |   | Six Months Ended June 30, |  
|(in millions of U.S. dollars)                                 |  | 2008                        |       |   | 2007                      |   |       | 2008 |  |   | 2007    |  
|Segment profit                                                |  | $                           | 34.8  |   |                           | $ | 41.7  |      |  | $ | 77.0    |   |  | $ | 69.5  |  
|Unallocated amounts:                                          |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  
|Litigation and other costs related to the acquisition of ADVO |  |                             | 0.0   |   |                           |   | (1.1  | )    |  |   | 0.0     |   |  |   | (2.0  | )
|Interest expense                                              |  |                             | (24.1 | ) |                           |   | (25.2 | )    |  |   | (48.0   | ) |  |   | (35.8 | )
|Interest income                                               |  |                             | 0.6   |   |                           |   | 0.8   |      |  |   | 1.4     |   |  |   | 2.4   |  
|Other income                                                  |  |                             | 1.1   |   |                           |   | 0.7   |      |  |   | 2.1     |   |  |   | 1.2   |  
|                                                              |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  
|Earnings before income taxes                                  |  | $                           | 12.4  |   |                           | $ | 16.9  |      |  | $ | 32.5    |   |  | $ | 35.3  |  
|                                                              |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  
|                                                             
|Domestic and foreign revenues were as follows:                | 
|                                                              |  |                            
|                                                              |  | Three Months Ended June 30, |       |   | Six Months Ended June 30, |  
|(in millions of U.S. dollars)                                 |  | 2008                        |       |   | 2007                      |   |       | 2008 |  |   | 2007    |  
|United States                                                 |  | $                           | 572.8 |   |                           | $ | 587.5 |      |  | $ | 1,150.2 |   |  | $ | 933.5 |  
|Foreign                                                       |  |                             | 22.1  |   |                           |   | 24.6  |      |  |   | 41.8    |   |  |   | 40.0  |  
|                                                              |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  
|Total                                                         |  | $                           | 594.9 |   |                           | $ | 612.1 |      |  | $ | 1,192.0 |   |  | $ | 973.5 |  
|                                                              |  |                             |       |   |                           |   |       |      |  |   |         |   |  |   |       |  

Domestic and foreign long-lived assets (property, plant and equipment, net) were as follows:

|                              |  |              |       |             |   |      
|----------------------------- |  | ------------ | ----- | ----------- | - | -----
|(in millions of U.S. dollars) |  | June 30,2008 |       | Dec 31,2007
|United States                 |  | $            | 246.4 |             | $ | 285.7
|Foreign                       |  |              | 18.7  |             |   | 18.9 
|                              |  |              |       |             |   |      
|Total                         |  | $            | 265.1 |             | $ | 304.6
|                              |  |              |       |             |   |      



|10. | COMPREHENSIVE INCOME
|--- | --------------------

The components of other comprehensive income
(loss) and total comprehensive income, both net of tax, are shown below:



|                                        |  |                             |        |      |                           |        |      |  |      |        |  |   |        |  
|--------------------------------------- |  | --------------------------- | ------ | ---- | ------------------------- | ------ | ---- |  | ---- | ------ |  | - | ------ | -
|                                        |  | Three Months Ended June 30, |        |      | Six Months Ended June 30, |       
|(in thousands of U.S. dollars)          |  | 2008                        |        | 2007 |                           |        | 2008 |  | 2007 |       
|Net earnings                            |  | $                           | 7,334  |      | $                         | 9,776  |      |  | $    | 19,716 |  | $ | 21,009 |  
|                                        |  |                             |        |     
|Other comprehensive income (loss):      |  |                             |        |      |                           |        |      |  |      |        |  |   |        |  
|Net change in fair value of derivatives |  |                             | 15,255 |      |                           | (4,165 | )    |  |      | 469    |  |   | (3,700 | )
|Foreign currency translation adjustment |  |                             | 12     |      |                           | (694   | )    |  |      | 283    |  |   | 824    |  
|                                        |  |                             |        |      |                           |        |      |  |      |        |  |   |        |  
|Total comprehensive income              |  | $                           | 22,601 |      | $                         | 4,917  |      |  | $    | 20,468 |  | $ | 18,133 |  
|                                        |  |                             |        |      |                           |        |      |  |      |        |  |   |        |  



11



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



|11. | EARNINGS PER SHARE
|--- | ------------------

Earnings per common share (EPS) data were
computed as follows:



|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|------------------------------------------------------------------------------------ |  | --------------------------- | ------ | - | ------------------------- | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                                                                     |  | Three Months Ended June 30, |        |   | Six Months Ended June 30, |  
|(in thousands of U.S. dollars, except per share data)                                |  | 2008                        |        |   | 2007                      |   |        | 2008 |  |   | 2007   |  
|Net earnings                                                                         |  | $                           | 7,334  |   |                           | $ | 9,776  |      |  | $ | 19,716 |   |  | $ | 21,009 |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Basic EPS:                                                                           |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Weighted average common shares outstanding                                           |  |                             | 47,867 |   |                           |   | 47,781 |      |  |   | 47,865 |   |  |   | 47,780 |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Earnings per common share - basic                                                    |  | $                           | 0.15   |   |                           | $ | 0.20   |      |  | $ | 0.41   |   |  | $ | 0.44   |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Diluted EPS:                                                                         |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Weighted average common shares outstanding                                           |  |                             | 47,867 |   |                           |   | 47,781 |      |  |   | 47,865 |   |  |   | 47,780 |  
|Weighted average shares issued on exercise of dilutive options and restricted shares |  |                             | 797    |   |                           |   |       |      |  |   | 1,712  |   |  |   |       |  
|Shares purchased with proceeds of options and unearned restricted shares             |  |                             | (637   | ) |                           |   | (50    | )    |  |   | (1,614 | ) |  |   | (53    | )
|Shares contingently issuable                                                         |  |                             | 61     |   |                           |   | 146    |      |  |   | 61     |   |  |   | 146    |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Shares applicable to diluted earnings                                                |  |                             | 48,088 |   |                           |   | 47,877 |      |  |   | 48,024 |   |  |   | 47,873 |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Earnings per common share - diluted                                                  |  | $                           | 0.15   |   |                           | $ | 0.20   |      |  | $ | 0.41   |   |  | $ | 0.44   |  
|                                                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  

Unexercised employee stock options to purchase 6.8 million and 4.3 million shares of Valassis
common stock were not included in the computations of diluted EPS for the three months ended June 30, 2008 and six months ended June 30, 2008, respectively, because the options exercise prices were greater than the average market
price of our common stock during the applicable periods.



|12. | NEW ACCOUNTING PRONOUNCEMENTS RECENTLY ADOPTED OR YET-TO-BE ADOPTED
|--- | -------------------------------------------------------------------

Recently Adopted

In September 2006, the Financial Accounting Standards Board (FASB) issued SFAS No. 157 Fair Value
Measurements (SFAS 157). SFAS 157 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 does not require any new fair
value measurements, rather it applies under existing accounting pronouncements that require or permit fair value measurements. In February 2008, the FASB issued FASB Staff Position (FSP) No. 157-2, Effective Date of FASB Statement
No. 157 which permits a one-year deferral for the implementation of SFAS 157 with regard to non-financial assets and liabilities that are not recognized or disclosed at fair value in the financial statements on a recurring basis. We
elected to defer adoption of SFAS 157 for such items, and we do not currently anticipate that full adoption in 2009 will materially impact our results of operations or financial position.



12



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



In January 2008, we adopted the provisions of SFAS 157 related to financial assets and liabilities. The following
table presents the fair values for those assets and liabilities measured on a recurring basis as of June 30, 2008:



|                          |  |                                                       |       |   |                                                           |   |                                             |  |   |                                         |   |  |   |  
|------------------------- |  | ----------------------------------------------------- | ----- | - | --------------------------------------------------------- | - | ------------------------------------------- |  | - | --------------------------------------- | - |  | - | -
|                          |  | Fair Value Measurements (in millions of U.S. dollars)
|Description               |  | Asset/(Liability)Total                                |       |   | Quoted Pricesin ActiveMarkets forIdenticalAssets(Level 1) |   | Significant OtherObservableInputs (Level 2) |  |   | SignificantUnobservableInputs (Level 3)
|Foreign Currency Forwards |  | $                                                     | 7.1   |   |                                                           | $ |                                            |  | $ | 7.1                                     |   |  | $ | 
|Other Assets - Warrants   |  |                                                       | 0.1   |   |                                                           |   |                                            |  |   | 0.1                                     |   |  |   | 
|Interest Rate Swaps       |  |                                                       | (15.9 | ) |                                                           |   |                                            |  |   | (15.9                                   | ) |  |   | 
|                          |  |                                                       |       |   |                                                           |   |                                             |  |   |                                         |   |  |   |  
|                          |  | $                                                     | (8.7  | ) |                                                           | $ |                                            |  | $ | (8.7                                    | ) |  | $ | 
|                          |  |                                                       |       |   |                                                           |   |                                             |  |   |                                         |   |  |   |  

The fair value of our foreign currency forwards is based on observable foreign exchange forward contract rates.
The fair value of warrants was determined based on the underlying quoted stock price and associated implied volatility. The fair value of our interest rate swaps was determined based on third-party valuation models.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities  Including an Amendment of FASB
Statement No. 115 (SFAS 159). SFAS 159 permits companies to choose to measure eligible items at fair value at specified election dates. Unrealized gains and losses on those items for which the fair value option has been elected are
reported in earnings at each subsequent reporting date. On January 1, 2008, we adopted the provisions of SFAS 159 and did not elect to report at fair value any financial assets or liabilities.

Yet-to-be Adopted

In December 2007, the FASB issued SFAS
No. 141 (Revised), Business Combinations (SFAS 141R). Under SFAS 141R, an acquiring entity will be required to recognize all assets acquired and liabilities assumed in a transaction at the acquisition date fair value with limited
exceptions. SFAS 141R will change the accounting treatment and disclosure for certain specific items in a business combination. SFAS 141R applies prospectively to business combinations for which the acquisition date is on or after the beginning of
the first annual reporting period after December 15, 2008. SFAS 141R will have an impact on accounting for business combinations once adopted; however, the effect is dependent upon acquisitions at that time.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities  an Amendment of FASB Statement
No. 133 (SFAS 161). SFAS 161 amends and expands the disclosure requirements of SFAS No. 133 to provide a better understanding of how and why an entity uses derivative instruments, how derivative instruments and related hedged items
are accounted for, and their effect on an entitys financial position, financial performance and cash flows. SFAS 161 is effective for financial statements issued for fiscal and interim periods beginning after November 15, 2008. We are
currently evaluating the impact of adoption of SFAS 161 on our financial condition, results of operations and liquidity.



13



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



In April 2008, the FASB issued FSP No. FAS 142-3, Determination of the Useful Life of Intangible
Assets. This FSP amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, Goodwill and Other Intangible
Assets. This FSP applies prospectively to all intangible assets acquired after the effective date in fiscal 2009, whether acquired in a business combination or otherwise. FSP No. FAS 142-3 will have an impact on accounting for new intangible
assets acquired once adopted; however, the effect is dependent upon new intangible assets acquired at that time.

In May 2008, FSP No. APB 14-1,
Accounting for Convertible Debt Instruments That May be Settled in Cash upon Conversion (Including Partial Cash Settlement) was issued, which specifies that issuers of such instruments should separately account for the liability and
equity components in a manner that will reflect the issuers nonconvertible debt borrowing rate when interest cost is recognized in subsequent periods. FSP No. APB 14-1 is effective for financial statements issued for fiscal years
beginning after December 15, 2008. We have not yet determined the potential impact, if any, on our financial condition, results of operations and liquidity.



|13. | GUARANTOR AND NON-GUARANTOR CONDENSED CONSOLIDATING FINANCIAL STATEMENTS
|--- | ------------------------------------------------------------------------

The following information is presented in accordance with Rule 3-10 of Regulation S-X. The operating and investing activities of the separate legal entities included in the consolidated financial statements are fully interdependent and
integrated. Revenues and operating expenses of the separate legal entities include intercompany charges for management and other services. The 2015 Notes issued by Valassis are guaranteed by substantially all of Valassis existing and future
domestic subsidiaries on a senior unsecured basis. Each of the subsidiary guarantors is 100% owned, directly or indirectly, by Valassis and has guaranteed the 2015 Notes on a joint and several, full and unconditional basis. Non-wholly-owned
subsidiaries, joint ventures, partnerships and foreign subsidiaries are not guarantors of these obligations. The subsidiary guarantors also guarantee the senior secured credit facility described in Note 8.



14



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)

The following tables present the condensed consolidating balance sheets as of June 30, 2008 and December 31, 2007 and the related condensed
consolidating statements of income for the three and six months ended June 30, 2008 and 2007, and the condensed consolidating statements of cash flows for the six months ended June 30, 2008 and 2007.

Condensed Consolidating Balance Sheet

June 30, 2008

(in thousands of U.S. dollars)



|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|----------------------------------------------- |  | ------------- | --------- | - | --------------------- | - | --------- | ------------------------- |  | - | ------------------------ | - |  | ----------------- | -------- | - |  | - | ---------
|                                                |  | ParentCompany |           |   | GuarantorSubsidiaries |   |           | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal
|Assets                                          |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current assets:                                 |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Cash and cash equivalents                       |  | $             | 110,954   |   |                       | $ | 53,471    |                           |  | $ | 27,402                   |   |  | $                 |         |   |  | $ | 191,827  
|Accounts receivable, net                        |  |               | 163,287   |   |                       |   | 213,726   |                           |  |   | 35,920                   |   |  |                   |         |   |  |   | 412,933  
|Inventories                                     |  |               | 44,836    |   |                       |   | 7,663     |                           |  |   | 284                      |   |  |                   |         |   |  |   | 52,783   
|Prepaid expenses and other                      |  |               | 65,406    |   |                       |   | 15,069    |                           |  |   | 2,335                    |   |  |                   | (56,946  | ) |  |   | 25,864   
|Deferred income taxes                           |  |               | 2,277     |   |                       |   | 9,545     |                           |  |   | (120                     | ) |  |                   |         |   |  |   | 11,702   
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total current assets                            |  |               | 386,760   |   |                       |   | 299,474   |                           |  |   | 65,821                   |   |  |                   | (56,946  | ) |  |   | 695,109  
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Property, plant and equipment, net              |  |               | 37,521    |   |                       |   | 216,311   |                           |  |   | 11,310                   |   |  |                   |         |   |  |   | 265,142  
|Intangible assets, net                          |  |               | 35,322    |   |                       |   | 1,097,662 |                           |  |   | 6,988                    |   |  |                   |         |   |  |   | 1,139,972
|Investments                                     |  |               | 488,327   |   |                       |   | 35,749    |                           |  |   |                         |   |  |                   | (517,188 | ) |  |   | 6,888    
|Intercompany note and loan receivable (payable) |  |               | 760,275   |   |                       |   | (760,275  | )                         |  |   |                         |   |  |                   |         |   |  |   |          
|Other assets                                    |  |               | 19,459    |   |                       |   | 4,968     |                           |  |   | 4                        |   |  |                   | (166     | ) |  |   | 24,265   
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total assets                                    |  | $             | 1,727,664 |   |                       | $ | 893,889   |                           |  | $ | 84,123                   |   |  | $                 | (574,300 | ) |  | $ | 2,131,376
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|                                                |  |               |           |   |                      
|                                                |  | ParentCompany |           |   | GuarantorSubsidiaries |   |           | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal
|Liabilities and Stockholders Equity            |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current liabilities:                            |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current portion, long-term debt                 |  | $             | 136,268   |   |                       | $ |          |                           |  | $ |                         |   |  | $                 |         |   |  | $ | 136,268  
|Accounts payable                                |  |               | 137,986   |   |                       |   | 175,047   |                           |  |   | 21,549                   |   |  |                   | (54,446  | ) |  |   | 280,136  
|Accrued expenses                                |  |               | 48,414    |   |                       |   | 50,779    |                           |  |   | 20,713                   |   |  |                   | (2,666   | ) |  |   | 117,240  
|Progress billings                               |  |               | 14,894    |   |                       |   | 11,623    |                           |  |   | 8,931                    |   |  |                   |         |   |  |   | 35,448   
|Income tax payable (receivable)                 |  |               | (7,386    | ) |                       |   | 21,957    |                           |  |   | 303                      |   |  |                   |         |   |  |   | 14,874   
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total current liabilities                       |  |               | 330,176   |   |                       |   | 259,406   |                           |  |   | 51,496                   |   |  |                   | (57,112  | ) |  |   | 583,966  
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Long-term debt                                  |  |               | 1,146,397 |   |                       |   |          |                           |  |   |                         |   |  |                   |         |   |  |   | 1,146,397
|Other non-current liabilities                   |  |               | 16,590    |   |                       |   | 15,128    |                           |  |   | 3,015                    |   |  |                   |         |   |  |   | 34,733   
|Deferred income taxes                           |  |               | (9,273    | ) |                       |   | 136,943   |                           |  |   | (5,164                   | ) |  |                   |         |   |  |   | 122,506  
|Stockholders equity                            |  |               | 243,774   |   |                       |   | 482,412   |                           |  |   | 34,776                   |   |  |                   | (517,188 | ) |  |   | 243,774  
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total liabilities and stockholders equity      |  | $             | 1,727,664 |   |                       | $ | 893,889   |                           |  | $ | 84,123                   |   |  | $                 | (574,300 | ) |  | $ | 2,131,376
|                                                |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          



15



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)

Condensed Consolidating Balance Sheet

December 31, 2007

(in thousands of U.S. dollars)



|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|------------------------------------------ |  | ------------- | --------- | - | --------------------- | - | --------- | ------------------------- |  | - | ------------------------ | - |  | ----------------- | -------- | - |  | - | ---------
|                                           |  | ParentCompany |           |   | GuarantorSubsidiaries |   |           | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal
|Assets                                     |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current assets:                            |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Cash and cash equivalents                  |  | $             | 4,599     |   |                       | $ | 95,754    |                           |  | $ | 24,886                   |   |  | $                 |         |   |  | $ | 125,239  
|Accounts receivable, net                   |  |               | 242,391   |   |                       |   | 240,390   |                           |  |   | 33,006                   |   |  |                   | (297     | ) |  |   | 515,490  
|Inventories                                |  |               | 33,748    |   |                       |   | 9,613     |                           |  |   | 230                      |   |  |                   |         |   |  |   | 43,591   
|Prepaid expenses and other                 |  |               | 13,115    |   |                       |   | 9,911     |                           |  |   | 2,223                    |   |  |                   | (5,870   | ) |  |   | 19,379   
|Income taxes refundable (payable)          |  |               | 19,266    |   |                       |   | (12,857   | )                         |  |   | 144                      |   |  |                   |         |   |  |   | 6,553    
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total current assets                       |  |               | 313,119   |   |                       |   | 342,811   |                           |  |   | 60,489                   |   |  |                   | (6,167   | ) |  |   | 710,252  
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Property, plant and equipment, net         |  |               | 28,946    |   |                       |   | 264,074   |                           |  |   | 11,531                   |   |  |                   |         |   |  |   | 304,551  
|Intangible assets, net                     |  |               | 35,433    |   |                       |   | 1,103,508 |                           |  |   | 6,988                    |   |  |                   |         |   |  |   | 1,145,929
|Investments                                |  |               | 469,599   |   |                       |   | 34,621    |                           |  |   |                         |   |  |                   | (497,061 | ) |  |   | 7,159    
|Intercompany note receivable (payable)     |  |               | 966,735   |   |                       |   | (966,664  | )                         |  |   | (71                      | ) |  |                   |         |   |  |   |         
|Other assets                               |  |               | 22,069    |   |                       |   | 490       |                           |  |   | 106                      |   |  |                   | (103     | ) |  |   | 22,562   
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total assets                               |  | $             | 1,835,901 |   |                       | $ | 778,840   |                           |  | $ | 79,043                   |   |  | $                 | (503,331 | ) |  | $ | 2,190,453
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|                                           |  |               |           |   |                      
|                                           |  | ParentCompany |           |   | GuarantorSubsidiaries |   |           | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal
|Liabilities and Stockholders Equity       |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current liabilities:                       |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Current portion, long-term debt            |  | $             | 30,900    |   |                       | $ |          |                           |  | $ |                         |   |  | $                 |         |   |  | $ | 30,900   
|Accounts payable                           |  |               | 210,257   |   |                       |   | 113,204   |                           |  |   | 15,989                   |   |  |                   | (5,701   | ) |  |   | 333,749  
|Accrued expenses                           |  |               | 52,514    |   |                       |   | 59,551    |                           |  |   | 17,165                   |   |  |                   | (569     | ) |  |   | 128,661  
|Progress billings                          |  |               | 26,441    |   |                       |   | 10,118    |                           |  |   | 9,057                    |   |  |                   |         |   |  |   | 45,616   
|Deferred income taxes                      |  |               | 13,485    |   |                       |   | (10,785   | )                         |  |   | (230                     | ) |  |                   |         |   |  |   | 2,470    
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total current liabilities                  |  |               | 333,597   |   |                       |   | 172,088   |                           |  |   | 41,981                   |   |  |                   | (6,270   | ) |  |   | 541,396  
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Long-term debt                             |  |               | 1,279,640 |   |                       |   |          |                           |  |   |                         |   |  |                   |         |   |  |   | 1,279,640
|Other non-current liabilities              |  |               | 17,094    |   |                       |   | 9,506     |                           |  |   | 2,426                    |   |  |                   |         |   |  |   | 29,026   
|Deferred income taxes                      |  |               | (14,321   | ) |                       |   | 134,806   |                           |  |   | 15                       |   |  |                   |         |   |  |   | 120,500  
|Stockholders equity                       |  |               | 219,891   |   |                       |   | 462,440   |                           |  |   | 34,621                   |   |  |                   | (497,061 | ) |  |   | 219,891  
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          
|Total liabilities and stockholders equity |  | $             | 1,835,901 |   |                       | $ | 778,840   |                           |  | $ | 79,043                   |   |  | $                 | (503,331 | ) |  | $ | 2,190,453
|                                           |  |               |           |   |                       |   |           |                           |  |   |                          |   |  |                   |          |   |  |   |          



16



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)

Condensed Consolidating Statement of Income

Three Months Ended June 30, 2008

(in thousands of U.S. dollars)



|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|----------------------------------------------------------------------------------------------------------- |  | ------------- | ------- | - | --------------------- | - | ------- | ------------------------- |  | - | ------------------------ | - |  | ----------------- | ------- | - |  | - | ------- | -
|                                                                                                            |  | ParentCompany |         |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal |        
|Revenues                                                                                                    |  | $             | 188,814 |   |                       | $ | 400,894 |                           |  | $ | 27,146                   |   |  | $                 | (21,929 | ) |  | $ | 594,925 |  
|                                                                                                            |  |               |         |   |                      
|Cost and expenses:                                                                                          |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Cost of products sold                                                                                       |  |               | 152,957 |   |                       |   | 308,700 |                           |  |   | 21,242                   |   |  |                   | (21,929 | ) |  |   | 460,970 |  
|Selling, general and administrative                                                                         |  |               | 29,761  |   |                       |   | 61,746  |                           |  |   | 5,362                    |   |  |                   |        |   |  |   | 96,869  |  
|Amortization expense                                                                                        |  |               | 55      |   |                       |   | 2,250   |                           |  |   |                         |   |  |                   |        |   |  |   | 2,305   |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total costs and expenses                                                                                    |  |               | 182,773 |   |                       |   | 372,696 |                           |  |   | 26,604                   |   |  |                   | (21,929 | ) |  |   | 560,144 |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings from operations                                                                                    |  |               | 6,041   |   |                       |   | 28,198  |                           |  |   | 542                      |   |  |                   |        |   |  |   | 34,781  |  
|                                                                                                            |  |               |         |   |                      
|Other expenses (income):                                                                                    |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Interest expense                                                                                            |  |               | 24,117  |   |                       |   |        |                           |  |   | 2                        |   |  |                   |        |   |  |   | 24,119  |  
|Interest income                                                                                             |  |               | (492    | ) |                       |   | (48     | )                         |  |   | (101                     | ) |  |                   |        |   |  |   | (641    | )
|Intercompany interest                                                                                       |  |               | (17,348 | ) |                       |   | 17,348  |                           |  |   |                         |   |  |                   |        |   |  |   |        |  
|Other income, net                                                                                           |  |               | (92     | ) |                       |   | (933    | )                         |  |   | (23                      | ) |  |                   |        |   |  |   | (1,048  | )
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total other expenses (income)                                                                               |  |               | 6,185   |   |                       |   | 16,367  |                           |  |   | (122                     | ) |  |                   |        |   |  |   | 22,430  |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings (loss) before income taxes                                                                         |  |               | (144    | ) |                       |   | 11,831  |                           |  |   | 664                      |   |  |                   |        |   |  |   | 12,351  |  
|                                                                                                            |  |               |         |   |                      
|Income taxes                                                                                                |  |               | 1,080   |   |                       |   | 3,745   |                           |  |   | 192                      |   |  |                   |        |   |  |   | 5,017   |  
|Equity in net earnings of subsidiary                                                                        |  |               | 8,558   |   |                       |   | 472     |                           |  |   |                         |   |  |                   | (9,030  | ) |  |   |        |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Net earnings                                                                                                |  | $             | 7,334   |   |                       | $ | 8,558   |                           |  | $ | 472                      |   |  | $                 | (9,030  | ) |  | $ | 7,334   |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|                                                                                                           
|Condensed Consolidating Statement of Income Three Months Ended June 30, 2007 (in thousands of U.S.
dollars) | 
|                                                                                                            |  |               |         |   |                      
|                                                                                                            |  | ParentCompany |         |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal |        
|Revenues                                                                                                    |  | $             | 180,032 |   |                       | $ | 418,199 |                           |  | $ | 26,120                   |   |  | $                 | (12,204 | ) |  | $ | 612,147 |  
|                                                                                                            |  |               |         |   |                      
|Cost and expenses:                                                                                          |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Cost of products sold                                                                                       |  |               | 152,029 |   |                       |   | 312,897 |                           |  |   | 20,100                   |   |  |                   | (12,204 | ) |  |   | 472,822 |  
|Selling, general and administrative                                                                         |  |               | 13,346  |   |                       |   | 76,560  |                           |  |   | 6,458                    |   |  |                   |        |   |  |   | 96,364  |  
|Amortization expense                                                                                        |  |               | 55      |   |                       |   | 2,257   |                           |  |   |                         |   |  |                   |        |   |  |   | 2,312   |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total costs and expenses                                                                                    |  |               | 165,430 |   |                       |   | 391,714 |                           |  |   | 26,558                   |   |  |                   | (12,204 | ) |  |   | 571,498 |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings (loss) from operations                                                                             |  |               | 14,602  |   |                       |   | 26,485  |                           |  |   | (438                     | ) |  |                   |        |   |  |   | 40,649  |  
|                                                                                                            |  |               |         |   |                      
|Other expenses (income):                                                                                    |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Interest expense                                                                                            |  |               | 25,225  |   |                       |   |        |                           |  |   | 3                        |   |  |                   |        |   |  |   | 25,228  |  
|Interest income                                                                                             |  |               | (49     | ) |                       |   | (727    | )                         |  |   | (66                      | ) |  |                   |         |   |  |   | (842    | )
|Other income, net                                                                                           |  |               | (152    | ) |                       |   | (446    | )                         |  |   | (45                      | ) |  |                   |        |   |  |   | (643    | )
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total other expenses (income)                                                                               |  |               | 25,024  |   |                       |   | (1,173  | )                         |  |   | (108                     | ) |  |                   |        |   |  |   | 23,743  |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings (loss) before income taxes                                                                         |  |               | (10,422 | ) |                       |   | 27,658  |                           |  |   | (330                     | ) |  |                   |        |   |  |   | 16,906  |  
|                                                                                                            |  |               |         |   |                      
|Income taxes                                                                                                |  |               | (2,012  | ) |                       |   | 8,993   |                           |  |   | 149                      |   |  |                   |        |   |  |   | 7,130   |  
|Equity in net earnings (loss) of subsidiary                                                                 |  |               | 18,186  |   |                       |   | (479    | )                         |  |   |                         |   |  |                   | (17,707 | ) |  |   |        |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Net earnings (loss)                                                                                         |  | $             | 9,776   |   |                       | $ | 18,186  |                           |  | $ | (479                     | ) |  | $                 | (17,707 | ) |  | $ | 9,776   |  
|                                                                                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  



17



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)



Condensed Consolidating Statement of Income

Six Months Ended June 30, 2008

(in thousands of U.S. dollars)



|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|------------------------------------------- |  | ------------- | ------- | - | --------------------- | - | ------- | ------------------------- |  | - | ------------------------ | - |  | ----------------- | ------- | - |  | - | --------- | -
|                                            |  | ParentCompany |         |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal |        
|Revenues                                    |  | $             | 381,582 |   |                       | $ | 805,935 |                           |  | $ | 51,733                   |   |  | $                 | (47,244 | ) |  | $ | 1,192,006 |  
|                                            |  |               |         |   |                      
|Cost and expenses:                          |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Cost of products sold                       |  |               | 305,175 |   |                       |   | 618,153 |                           |  |   | 40,243                   |   |  |                   | (47,244 | ) |  |   | 916,327   |  
|Selling, general and administrative         |  |               | 64,005  |   |                       |   | 118,764 |                           |  |   | 11,279                   |   |  |                   |        |   |  |   | 194,048   |  
|Amortization expense                        |  |               | 111     |   |                       |   | 4,500   |                           |  |   |                         |   |  |                   |        |   |  |   | 4,611     |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Total costs and expenses                    |  |               | 369,291 |   |                       |   | 741,417 |                           |  |   | 51,522                   |   |  |                   | (47,244 | ) |  |   | 1,114,986 |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Earnings from operations                    |  |               | 12,291  |   |                       |   | 64,518  |                           |  |   | 211                      |   |  |                   |        |   |  |   | 77,020    |  
|                                            |  |               |         |   |                      
|Other expenses (income):                    |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Interest expense                            |  |               | 48,020  |   |                       |   |        |                           |  |   | 4                        |   |  |                   |        |   |  |   | 48,024    |  
|Interest income                             |  |               | (671    | ) |                       |   | (445    | )                         |  |   | (252                     | ) |  |                   |        |   |  |   | (1,368    | )
|Intercompany interest                       |  |               | (36,484 | ) |                       |   | 36,484  |                           |  |   |                         |   |  |                   |        |   |  |   |          |  
|Other income, net                           |  |               | (646    | ) |                       |   | (1,518  | )                         |  |   | (3                       | ) |  |                   |        |   |  |   | (2,167    | )
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Total other expenses (income)               |  |               | 10,219  |   |                       |   | 34,521  |                           |  |   | (251                     | ) |  |                   |        |   |  |   | 44,489    |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Earnings before income taxes                |  |               | 2,072   |   |                       |   | 29,997  |                           |  |   | 462                      |   |  |                   |        |   |  |   | 32,531    |  
|                                            |  |               |         |   |                      
|Income taxes                                |  |               | 1,694   |   |                       |   | 10,626  |                           |  |   | 495                      |   |  |                   |        |   |  |   | 12,815    |  
|Equity in net earnings (loss) of subsidiary |  |               | 19,338  |   |                       |   | (33     | )                         |  |   |                         |   |  |                   | (19,305 | ) |  |   |          |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  
|Net earnings (loss)                         |  | $             | 19,716  |   |                       | $ | 19,338  |                           |  | $ | (33                      | ) |  | $                 | (19,305 | ) |  | $ | 19,716    |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |           |  

Condensed Consolidating Statement of Income

Six Months Ended June 30, 2007

(in thousands of U.S. dollars)



|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|------------------------------------------- |  | ------------- | ------- | - | --------------------- | - | ------- | ------------------------- |  | - | ------------------------ | - |  | ----------------- | ------- | - |  | - | ------- | -
|                                            |  | ParentCompany |         |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   |  | ConsolidatedTotal |        
|Revenues                                    |  | $             | 349,299 |   |                       | $ | 595,817 |                           |  | $ | 42,807                   |   |  | $                 | (14,472 | ) |  | $ | 973,451 |  
|                                            |  |               |         |   |                      
|Cost and expenses:                          |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Cost of products sold                       |  |               | 293,241 |   |                       |   | 440,085 |                           |  |   | 32,985                   |   |  |                   | (14,472 | ) |  |   | 751,839 |  
|Selling, general and administrative         |  |               | 26,933  |   |                       |   | 113,121 |                           |  |   | 10,836                   |   |  |                   |        |   |  |   | 150,890 |  
|Amortization expense                        |  |               | 111     |   |                       |   | 3,109   |                           |  |   |                         |   |  |                   |        |   |  |   | 3,220   |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total costs and expenses                    |  |               | 320,285 |   |                       |   | 556,315 |                           |  |   | 43,821                   |   |  |                   | (14,472 | ) |  |   | 905,949 |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings (loss) from operations             |  |               | 29,014  |   |                       |   | 39,502  |                           |  |   | (1,014                   | ) |  |                   |        |   |  |   | 67,502  |  
|                                            |  |               |         |   |                      
|Other expenses (income):                    |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Interest expense                            |  |               | 35,842  |   |                       |   |        |                           |  |   | 5                        |   |  |                   |        |   |  |   | 35,847  |  
|Interest income                             |  |               | (1,212  | ) |                       |   | (1,036  | )                         |  |   | (137                     | ) |  |                   |         |   |  |   | (2,385  | )
|Other income, net                           |  |               | (649    | ) |                       |   | (543    | )                         |  |   | (86                      | ) |  |                   |        |   |  |   | (1,278  | )
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Total other expenses (income)               |  |               | 33,981  |   |                       |   | (1,579  | )                         |  |   | (218                     | ) |  |                   |        |   |  |   | 32,184  |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Earnings (loss) before income taxes         |  |               | (4,967  | ) |                       |   | 41,081  |                           |  |   | (796                     | ) |  |                   |        |   |  |   | 35,318  |  
|                                            |  |               |         |   |                      
|Income taxes                                |  |               | 1,831   |   |                       |   | 12,107  |                           |  |   | 371                      |   |  |                   |        |   |  |   | 14,309  |  
|Equity in net earnings (loss) of subsidiary |  |               | 27,807  |   |                       |   | (1,167  | )                         |  |   |                         |   |  |                   | (26,640 | ) |  |   |        |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  
|Net earnings (loss)                         |  | $             | 21,009  |   |                       | $ | 27,807  |                           |  | $ | (1,167                   | ) |  | $                 | (26,640 | ) |  | $ | 21,009  |  
|                                            |  |               |         |   |                       |   |         |                           |  |   |                          |   |  |                   |         |   |  |   |         |  



18



---

##### Table of Contents

VALASSIS COMMUNICATIONS, INC.

Notes to Condensed Consolidated Financial Statements

(unaudited)

Condensed Consolidating Statement of Cash Flows

Six Months Ended June 30, 2008

(in thousands of U.S. dollars)



|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|------------------------------------------------------------------------------------------------------------- |  | ------------- | ---------- | - | --------------------- | - | ------- | ------------------------- |  | - | ------------------------ | - | ----------------- | - | - |  | - | ---------- | -
|                                                                                                              |  | ParentCompany |            |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   | ConsolidatedTotal |  
|Operating activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash provided by (used in) operating activities                                                           |  | $             | 147,013    |   |                       | $ | (68,569 | )                         |  | $ | 2,591                    |   |                   | $ |  |  | $ | 81,035     |  
|                                                                                                              |  |               |            |   |                      
|Investing activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Additions to property, plant and equipment                                                                    |  |               | (12,794    | ) |                       |   | (2,590  | )                         |  |   | (312                     | ) |                   |   |  |  |   | (15,696    | )
|Proceeds from sales of property, plant and equipment                                                          |  |               |           |   |                       |   | 28,876  |                           |  |   |                         |   |                   |   |  |  |   | 28,876     |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash provided by (used in) investing activities                                                           |  |               | (12,794    | ) |                       |   | 26,286  |                           |  |   | (312                     | ) |                   |   |  |  |   | 13,180     |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|                                                                                                              |  |               |            |   |                      
|Financing activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Borrowings of long-term debt                                                                                  |  |               | 160,000    |   |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | 160,000    |  
|Repayments of long-term debt                                                                                  |  |               | (187,893   | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (187,893   | )
|Proceeds from issuance of common stock                                                                        |  |               | 29         |   |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | 29         |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash used in financing activities                                                                         |  |               | (27,864    | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (27,864    | )
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Effect of exchange rate changes on cash                                                                       |  |               |           |   |                       |   |        |                           |  |   | 237                      |   |                   |   |  |  |   | 237        |  
|                                                                                                              |  |               |            |   |                      
|Net increase (decrease) in cash                                                                               |  |               | 106,355    |   |                       |   | (42,283 | )                         |  |   | 2,516                    |   |                   |   |  |  |   | 66,588     |  
|Cash at beginning of period                                                                                   |  |               | 4,599      |   |                       |   | 95,754  |                           |  |   | 24,886                   |   |                   |   |  |  |   | 125,239    |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Cash at end of period                                                                                         |  | $             | 110,954    |   |                       | $ | 53,471  |                           |  | $ | 27,402                   |   |                   | $ |  |  | $ | 191,827    |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|                                                                                                             
|Condensed Consolidating Statement of Cash Flows Six Months Ended June 30, 2007 (in thousands of U.S. dollars) | 
|                                                                                                              |  |               |            |   |                      
|                                                                                                              |  | ParentCompany |            |   | GuarantorSubsidiaries |   |         | Non-GuarantorSubsidiaries |  |   | ConsolidatingAdjustments |   | ConsolidatedTotal |  
|Operating activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash provided by operating activities                                                                     |  | $             | 14,748     |   |                       | $ | 73,145  |                           |  | $ | 8,814                    |   |                   | $ |  |  | $ | 96,707     |  
|                                                                                                              |  |               |            |   |                      
|Investing activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Additions to property, plant and equipment                                                                    |  |               | (2,000     | ) |                       |   | (10,035 | )                         |  |   | (190                     | ) |                   |   |  |  |   | (12,225    | )
|Acquisition of ADVO, net of cash acquired                                                                     |  |               | (1,187,301 | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (1,187,301 | )
|Purchases of auction rate securities                                                                          |  |               | (146,262   | ) |                       |   | (10,073 | )                         |  |   |                         |   |                   |   |  |  |   | (156,335   | )
|Proceeds from sales of auction rate securities                                                                |  |               | 237,781    |   |                       |   | 21,088  |                           |  |   |                         |   |                   |   |  |  |   | 258,869    |  
|Investments in and advances to affiliated companies                                                           |  |               | (1,000     | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (1,000     | )
|Other                                                                                                         |  |               | (360       | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (360       | )
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash (used in) provided by investing activities                                                           |  |               | (1,099,142 | ) |                       |   | 980     |                           |  |   | (190                     | ) |                   |   |  |  |   | (1,098,352 | )
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Financing activities                                                                                          |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Proceeds from issuance of common stock                                                                        |  |               | 1,130,000  |   |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | 1,130,000  |  
|Repurchase of common stock                                                                                    |  |               | (19,212    | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (19,212    | )
|Repayment of long-term debt                                                                                   |  |               | (26,475    | ) |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | (26,475    | )
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Net cash provided by financing activities                                                                     |  |               | 1,084,313  |   |                       |   |        |                           |  |   |                         |   |                   |   |  |  |   | 1,084,313  |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Effect of exchange rate changes on cash                                                                       |  |               |           |   |                       |   |        |                           |  |   | 544                      |   |                   |   |  |  |   | 544        |  
|                                                                                                              |  |               |            |   |                      
|Net increase (decrease) in cash                                                                               |  |               | (81        | ) |                       |   | 74,125  |                           |  |   | 9,168                    |   |                   |   |  |  |   | 83,212     |  
|Cash at beginning of period                                                                                   |  |               | 21,463     |   |                       |   | 13,173  |                           |  |   | 17,983                   |   |                   |   |  |  |   | 52,619     |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  
|Cash at end of period                                                                                         |  | $             | 21,382     |   |                       | $ | 87,298  |                           |  | $ | 27,151                   |   |                   | $ |  |  | $ | 135,831    |  
|                                                                                                              |  |               |            |   |                       |   |         |                           |  |   |                          |   |                   |   |   |  |   |            |  



19



---

##### Table of Contents

|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations.
|------- | --------------------------------------------------------------------------------------

Certain statements under the caption Managements Discussion and Analysis of Financial Condition and Results of Operations, including, specifically, statements made in Overview, and
elsewhere in this Quarterly Report on Form 10-Q constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements and to cause
future results to differ from operating results in the past. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in customer preference for different
promotional materials, promotional strategies or coupon delivery methods including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in our paper or postal costs; changes which affect the businesses of our
clients and lead to reduced sales promotion spending including, without limitation, a decrease in marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; challenges and costs of
achieving synergies and cost savings in connection with the ADVO acquisition and integrating ADVOs operations may be greater than expected; our substantial indebtedness, and our ability to incur additional indebtedness, may affect our
financial health; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in
our clients promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; the outcome of
ADVOs pending shareholder lawsuits; possible governmental regulation or litigation affecting aspects of our business; and general economic conditions, whether nationally or in the market areas in which we conduct business, may be less
favorable than expected. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additional risks include, but are not limited to those risk
factors described in our Annual Report on Form 10-K for the year ended December 31, 2007 (the 2007 Form 10-K) and our other filings with the United States Securities and Exchange Commission (SEC).

Overview

Valassis is one of the nations leading media and
marketing services companies, offering unparalleled reach and scale to more than 17,000 advertisers. Our RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform, in the mailbox,
in the newspaper, on the doorstep, in store and online. Redplum.com  the newest addition to our diverse offerings  extends our print advertisers reach online and offers consumers compelling national and local deals.

We are the only company in our industry to blend a one-of-a-kind shared mail network with newspaper distribution. We are committed to providing
innovative marketing solutions to maximize the efficiency and effectiveness of promotions for our clients and to deliver value to consumers how, when and where they want. We expect cross-selling of our legacy products and services to the acquired
13,000 shared mail clients, as well as selling shared mail products to our legacy clients, to drive sustainable profitable revenue growth.

For the quarter
ended June 30, 2008, we achieved revenues of $594.9 million, down 2.8% compared to $612.1 million for the second quarter of 2007. Second quarter net earnings were $7.3 million, down 25.0% from $9.8 million in the second quarter of 2007. These
decreases are primarily due to the anticipated decline in FSI pricing and softness in the Neighborhood Targeted segment. Second quarter earnings per share (EPS) were $0.15, down from $0.20 in the second quarter of 2007.

As of January 1, 2008, we combined the segments previously known as International and Services and Household Targeted into a new segment, International, Digital
Media and Services. This segment includes all our lines of business not included in a separate reportable segment, including NCH, international, direct mail, VRMS, security services, interactive and in-store. In addition, this segment includes the
business conducted by ADVO Canada, which was merged with Valassis Canada as of January 1, 2008 and was previously reported as part of the Shared Mail segment.



20



---

##### Table of Contents

Segment Results

Shared Mail (ADVO)

Shared Mail (ADVO) revenues for the second quarter of 2008 were $350.4 million, representing an increase of $1.4 million
from $349.0 million in the second quarter of 2007. For the six months ended June 30, 2008, Shared Mail revenues were $706.7 million compared to $460.4 million in the corresponding prior year period. Revenues for the six months ended
June 30, 2007 represented revenue from the acquisition date of March 2, 2007 to June 30, 2007 and did not reflect a full six-month period.

The increase in Shared Mail revenue for the second quarter of 2008 was achieved despite the elimination of the Detached Address Label (DAL) and the reduction in packages due to business optimization efforts. Total shared mail packages
delivered for the second quarter decreased 2.6% to 1.0 billion packages and shared mail pieces decreased 6.4% to 8.1 billion pieces when compared to the second quarter of 2007. The reduction in packages and pieces resulted in a 2.1% decrease in
average pieces per package to 7.7 average pieces for the second quarter of 2008 compared to the second quarter of 2007.

Shared Mails gross margin
percentage was 24.2% for the second quarter of 2008, representing an increase of 1.6 percentage points from the second quarter of 2007. Shared Mails gross margin was positively impacted by the optimization efforts to reduce unprofitable
packages in certain targeted markets. In addition, lower production costs resulting from lower distribution costs from continued business optimization efforts and operational efficiencies helped to improve gross margin quarter-over-quarter. Also
contributing to the increase in gross margin quarter-over-quarter was the decrease in unused postage as a percentage of base postage as a result of the elimination of packages with a higher percentage of unused postage.

Shared Mail segment profit was $22.8 million for the second quarter of 2008, representing an increase of $3.5 million from the second quarter of 2007. This 18.1%
increase was primarily attributable to the gross margin improvement. For the six-month period ended June 30, 2008, Shared Mail segment profit was $53.7 million. The prior years six-month year-to-date segment profit was $24.6 million;
however, as noted above, this amount did not represent a full six-month period.

Neighborhood Targeted

Our Neighborhood Targeted product revenues were $108.3 million in the quarter ended June 30, 2008, down 9.9% compared to the quarter ended June 30, 2007.
Approximately 3.5% of the decrease related to previous Neighborhood Targeted business that shifted into the Shared Mail product. The remaining decline in revenues was a result of decreased circulation in the newspaper industry and decreased client
spending specifically in the telecom, pizza and dining categories. Segment profit decreased 18.6% to $11.8 million for the second quarter of 2008 from $14.5 million in the second quarter of 2007, due to the revenue decline.

For the six months ended June 30, 2008, Neighborhood Targeted product revenues decreased 5.5% to $208.5 million from $220.7 million for the six months ended
June 30, 2007. Approximately 3.5% of the decline was due to a shift of business to Shared Mail products with the remainder due to negative newspaper trends and general softness in the economy. Segment profit for the six months ended
June 30, 2008 was $22.9 million compared with $25.4 million in the year-ago period, due to the revenue decline.

FSI

In the quarter ended June 30, 2008, FSI revenues were $88.7 million, down 10.1% from $98.7 million in the quarter ended June 30, 2007. For the six months ended
June 30, 2008, segment revenues were $187.3 million, down 10.1% from $208.4 million in the year-ago period. The decreases in revenues were attributable to an anticipated low-to-mid-single digit percentage reduction in FSI pricing, as well as a
decrease in market share as compared to the quarter and six months ended June 30, 2007, resulting in lower volume. Management expects an improvement in market share in the second half of 2008 compared to the first half of the year. FSI cost of
goods sold increased for the quarter and six months ended June 30, 2008 from the comparable periods a year ago on a cost-per-thousand basis, primarily due to increases in the cost of paper and transportation.

FSI segment loss was $2.4 million for the quarter ended June 30, 2008, down from segment profit of $5.4 million in the year-ago quarter. This decline was due to the
anticipated reduction in pricing, lost market share and increased costs of goods sold. For the six months ended June 30, 2008, this segment experienced a $0.4 million loss compared to segment profit of $15.3 million in the year-ago period.



21



---

##### Table of Contents

International, Digital Media & Services

Due to their size in relation to other segments, we have combined the segments previously known as International and Services and Household Targeted into one segment  International, Digital Media &
Services. This segment includes all our lines of business not included in a separate reportable segment, including NCH, international, direct mail, VRMS, security services, interactive and in-store. Total second quarter 2008 revenues for this
segment were $47.5 million, an increase of 7.5% from the second quarter of 2007, due primarily to increased coupon clearing activity in the United States This segment experienced segment profit of $2.6 million for the second quarter of 2008,
compared to $2.5 million for the second quarter of 2007, despite the continued costs incurred in connection with our interactive initiative of approximately $1.2 million.

For the six months ended June 30, 2008, this segment recorded revenues of $89.5 million, up 6.5%, compared to $84.0 million in the year-ago period, again due to strong coupon clearing volumes and favorable
currency exchange rates. Segment profit for the six months ended June 30, 2008 was $0.8 million, down from $4.2 million in the year-ago period due primarily to approximately $2.4 million of costs incurred as part of our interactive initiative.

Selling, General and Administrative Costs

Selling,
general and administrative (SG&A) costs increased slightly in the second quarter of 2008 to $96.9 million from $96.4 million in the second quarter of 2007. Although management has been successful in reducing recurring SG&A expenses, legal
costs related to our lawsuit against News America in the amount of $2.2 million for the second quarter of 2008 offset these reductions. For the six months ended June 30, 2008, SG&A was $194.0 million, up from $150.9 million in the year-ago
period. The increase was due to the inclusion of Shared Mail SG&A costs for the full six months ended June 30, 2008 compared to the year-ago period in which Shared Mail SG&A costs are included only from the date of the ADVO acquisition
on March 2, 2007.

Amortization Expense

Amortization expense of $2.3 million and $4.6 million was recorded for the quarter and six months ended June 30, 2008, respectively. As a result of the allocation of the purchase price for the ADVO acquisition, $180 million of
amortizable intangibles were recorded with an average life of 20 years.

Non-operating Items

Interest expense was $24.1 million in the second quarter of 2008, compared to $25.2 million in the second quarter of 2007. The decrease was due to reductions in debt made
with free cash flow during the period. For the six months ended June 30, 2008, interest expense was $48.0 million compared to $35.8 million in the year-ago period, due to debt incurred in connection with the acquisition of ADVO on March 2,
2007.

Net Earnings

Net earnings were $7.3 million in
the second quarter of 2008, a decrease of $2.4 million, or 25.0%, from the second quarter of 2007. The decrease in earnings was due primarily to a decline in FSI pricing, softness in the Neighborhood Targeted segment and additional legal expense
associated with the News America lawsuit, partially offset by the strong performance of Shared Mail. Diluted earnings per share were $0.15 in the second quarter of 2008, compared to $0.20 in the second quarter of 2007.

Net earnings for the six months ended June 30, 2008 were $19.7 million, representing a decrease of $1.3 million or 6.2% from the same period a year ago. Diluted
earnings per share were $0.41 for the six months ended June 30, 2008, compared to $0.44 for the six months ended June 30, 2007.

Financial
Condition, Liquidity and Sources of Capital

We believe that we have sufficient liquidity to support the ongoing activities of our business, repay our
existing debt obligations and to invest in future growth opportunities. Operating cash flows are our primary source of liquidity and are expected to be used for, among other things, interest and principal payments on our debt obligations and capital
expenditures necessary to support growth and productivity improvement.



22



---

##### Table of Contents

The following table presents our available sources of liquidity as of June 30, 2008:



|                                         |  |                |       |     |                   |   |           |   |      
|---------------------------------------- |  | -------------- | ----- | --- | ----------------- | - | --------- | - | -----
|Source of Liquidity (in millions)        |  | FacilityAmount |       |     | AmountOutstanding |   | Available
|Cash and cash equivalents(1)             |  |                |       |     |                   |   |           | $ | 191.8
|Debt facilities:                         |  |                |       |     |                   |   |           |   |      
|Senior Secured Revolving Credit Facility |  | $              | 110.5 | (2) |                   |  |           |   | 110.5
|                                         |  |                |       |     |                   |   |           |   |      
|Total Available                          |  |                |       |     |                   |   |           | $ | 302.3
|                                         |  |                |       |     |                   |   |           |   |      



|(1) | Includes approximately $28.8 million received as net proceeds from a sale and leaseback transaction completed in June 2008 which were used to pay down the term loan B and delayed
draw term loan portions of our secured credit facility in July 2008 as required by the senior secured credit facility. See Note 7 Sale and Leaseback to our condensed consolidated financial statements for further information.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Net of $9.5 million in outstanding letters of credit.
|--- | -----------------------------------------------------

Sources and
Uses of Cash and Cash Equivalents

Cash and cash equivalents totaled $191.8 million at June 30, 2008 compared to $125.2 million at
December 31, 2007. This was the result of cash provided by operating and investing activities of $81.0 million and $13.2 million, respectively, offset by $27.9 million of cash used for financing activities during the six-month period ended
June 30, 2008.

Cash flow from operating activities was $81.0 million during the six months ended June 30, 2008 compared to $96.7 million
during the six months ended June 30, 2007. The $15.7 million decrease from the comparable period was due to changes of $11.9 million in assets and liabilities, a $2.5 million decrease in non-cash charges and decreased net income of $1.3
million. These changes are more fully described below:



| |  |  | Non-cash charges of depreciation and amortization of tangible and intangible assets increased by $9.5 million during the six months ended June 30, 2008
reflecting six months of depreciation of assets acquired in the ADVO acquisition while prior period reflects approximately four months of depreciation as a result of the ADVO acquisition occurring on March 2, 2007;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The repurchase of our Senior Secured Convertible Notes due 2033 (the 2033 Secured Notes) resulted in a related $15.3 million deferred tax liability
becoming payable as of June 30, 2008; this is the primary driver of the change in deferred taxes and income tax payable as compared to the same prior year period;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | A decrease in accounts payable and accounts receivable related to a reduction in gross ROP billings and related media costs;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------



| |  |  | An increase in prepaid expenses resulting from the timing of paid postage; and
| | - |  | ------------------------------------------------------------------------------



| |  |  | An additional decrease in accounts receivable due to improvement in customer collections.
| | - |  | -----------------------------------------------------------------------------------------

Net cash provided by investing activities was $13.2 million, due primarily to $28.8 million in proceeds from the sale and leaseback of our Windsor, Connecticut
facilities, offset by $15.7 million in capital acquisitions of property, plant and equipment. Subsequent to June 30, 2008, proceeds from the sale and leaseback transaction were used to pay down the term loan B and delayed draw portions of our
senior secured credit facility. The net cash used in investing activities in the comparable year-ago period was $1.1 billion as a result of the ADVO acquisition, offset by the purchase and sale of auction rate securities.

Net cash used in financing activities was $27.9 million, as a result of principal payments on the term loan B portion of our senior secured credit facility. Additional
financing activity included the draw down of the delayed draw portion of our senior secured credit facility from which proceeds of $159.9 million were used to pay holders of our 2033 Secured Notes. Cash provided by financing activities in the
comparable year-ago period related to borrowings of long-term debt to fund the acquisition of ADVO offset by a voluntary principal payment on this debt subsequent to the acquisition.

We intend to use cash generated by operating activities to meet interest and principal repayment obligations, for general corporate purposes and to reduce our indebtedness, and we believe we will generate sufficient
funds from operations and will have sufficient existing cash balances and lines of credit available to meet currently anticipated liquidity needs, including interest and required payments of indebtedness.



23



---

##### Table of Contents

Current and Long-term Debt

As of June 30, 2008, we had outstanding $1,282.7 million in aggregate indebtedness, which consisted of $100.0
million aggregate principal amount of the 6 5/8% Senior Secured Notes due 2009 (the 2009 Secured Notes), $540.0
million of the unsecured 8 1/4% Senior Notes due 2015 (the 2015 Notes), $482.6 million and $160.0 million under
the term loan B and delayed draw term loan portions, respectively, of our senior secured credit facility and $0.1 million of the 2033 Secured Notes. All of our indentures governing the 2009 Secured Notes, 2033 Secured Notes and the 2015 Notes
contain cross-default provisions which become applicable if we default under any mortgage, indebtedness or instrument for money borrowed by us and the default results in the acceleration of such indebtedness in excess of $25.0 million. Our senior
secured credit facility contains a cross-default provision which becomes applicable if we default under any mortgage, indebtedness or instrument for money borrowed by us in excess of $25.0 million. As of June 30, 2008, we had total outstanding
letters of credit of approximately $9.5 million.

Our Senior Secured Credit Facility

We entered into our senior secured credit facility on March 2, 2007 in connection with our acquisition of ADVO.

The facility consists of the following:



| |  |  | a five-year revolving line of credit in an aggregate principal amount of $120.0 million;
| | - |  | ----------------------------------------------------------------------------------------



| |  |  | a seven-year term loan B in an aggregate principal amount of $590.0 million, with principal repayable in quarterly installments at a rate of 1.0% per year
during the first six years of the term loan B, with the remaining balance thereafter to be paid in full on the seventh anniversary of the closing date of the term loan B;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | a seven-year amortizing delayed draw term loan in an aggregate principal amount of $160.0 million, with principal repayable in quarterly installments at a rate of
1.0% per year during first six years of the delayed draw term loan, with the remaining balance thereafter to be paid in full on the maturity date of the term loan B; and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | an incremental facility pursuant to which, prior to the maturity of the senior secured credit facility, we may incur additional indebtedness under our senior
secured credit facility in an additional amount up to $150.0 million under either the revolving line of credit or the term loan B or a combination thereof.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Borrowings under our senior secured credit facility bear interest, at our option, at either the base rate (defined as the higher of the prime rate announced by the commercial bank selected by the administrative agent
to the facility or the federal funds effective rate, plus 0.5%), or at a Eurodollar rate (as defined in the credit agreement), in each case, plus an applicable margin. The applicable margins for the revolving line of credit may be subject to a
downward adjustment based upon the ratio of our secured debt to our consolidated adjusted EBITDA (as defined in the credit agreement) being within certain defined ranges.

Our senior secured credit facility requires us to comply with a maximum senior secured leverage ratio, as defined in the credit agreement (generally, the ratio of our consolidated senior secured indebtedness to
consolidated EBITDA for the most recent four quarters), ranging from 4.25 to 1.00 to 3.50 to 1.00 (depending on the applicable period), and a minimum consolidated interest coverage ratio, as defined in the credit agreement (generally, the ratio of
our consolidated EBITDA for such period to consolidated interest expense for such period), ranging from 1.60 to 1.00 to 2.00 to 1.00 (depending on the applicable period).

In April 2008, we drew down the entire $160.0 million available under the delayed draw term loan portion of our senior secured credit facility to finance our tender offer conducted to satisfy the put rights of the
holders of our 2033 Secured Notes that were exercisable on May 22, 2008. Pricing and interest payments on the delayed draw term loan are consistent with the term loan B portion of our senior secured credit facility. See the discussion below of
our 2033 Secured Notes for further information.

In July 2008, we used proceeds of $28.8 million from a sale and leaseback transaction to pay down the term
loan B and delayed draw term loan portions of our senior secured credit facility. Therefore, the debt that was repaid is reflected as current debt as of June 30, 2008.

See our 2007 Form 10-K for further information regarding the interest, fees, guarantees, security and covenants related to our senior secured credit facility.



24



---

##### Table of Contents

2009 Secured Notes

In January 1999, we issued $100.0 million aggregate principal amount of our 2009 Secured Notes in a private
placement transaction. We pay interest at the rate of 6 5/8% per annum on the 2009 Secured Notes on January 15 and
July 15 of each year until maturity of the notes on January 15, 2009. Our 2009 Secured Notes are secured on an equal and ratable basis with the indebtedness under our senior secured credit facility to the extent required by the indenture
governing the 2009 Secured Notes.

We may redeem all or any of the 2009 Secured Notes at any time at a price equal to the greater of (i) 100%
of the principal amount of the 2009 Secured Notes to be redeemed or (ii) the sum of the present values of the remaining scheduled payments discounted to the redemption date on a semiannual basis at the Treasury Rate plus 50 basis points, plus
any accrued and unpaid interest to the applicable redemption date. There are no mandatory redemption provisions. We intend to repay the $100.0 million of our 2009 Secured Notes due in January 2009 out of existing cash and have classified these notes
as current debt on the June 30, 2008 balance sheet.

2033 Secured Notes

In May 2003, we issued approximately $239.8 million aggregate principal amount of the 2033 Secured Notes in a private placement transaction at an issue price of $667.24 per note, resulting in gross proceeds to us of
$160.0 million. During the three months ended June 30, 2008, we conducted a cash tender offer for the 2033 Secured Notes that was intended to satisfy the put rights of the holders of such notes that were exercisable on May 22, 2008 under
the indenture governing such notes. Pursuant to the tender offer, we repurchased an aggregate principal amount at maturity of approximately $239.7 million (or approximately $159.9 million net of discount) of the 2033 Secured Notes for an aggregate
purchase price of approximately $159.9 million. As of June 30, 2008, an aggregate principal amount at maturity of $85,000 (or approximately $57,000 net of discount) of the 2033 Secured Notes remained outstanding. We used the delayed draw term
loan portion of our senior secured credit facility to finance the tender offer. See Our Senior Secured Credit Facility above for additional information regarding the delayed draw term loan.

Through May 2008, we paid cash interest on the 2033 Secured Notes. Beginning May 22, 2008, original issue
discount has accrued on each outstanding 2033 Secured Note at 1 5/8% per annum on a semi-annual bond equivalent basis. Our
2033 Secured Notes are secured on an equal and ratable basis with the indebtedness under our senior secured credit facility to the extent required by the indenture governing the 2033 Secured Notes.

The holders of the 2033 Secured Notes may require us to purchase all or a portion of their notes on May 22, 2013, May 22, 2018, May 22,
2023 and May 22, 2028 at a price of $723.48, $784.46, $850.58 and $922.27 per Note, respectively, payable in cash. Also, each holder may require us to repurchase all or a portion of such holders 2033 Secured Notes if we experience a
change of control. We, at our option, may redeem all or a portion of the 2033 Secured Notes at their accreted value at any time for cash. The 2033 Secured Notes are currently convertible; however, the conversion price is out-of-the-money.

2015 Secured Notes

On March 2, 2007, we issued
in a private placement $540.0 million aggregate principal amount of the 2015 Notes. Interest on the 2015 Notes is payable every six months on March 1 and September 1, commencing September 1, 2007. The 2015 Notes are fully and
unconditionally guaranteed, jointly and severally, by substantially all of our existing and future domestic restricted subsidiaries on a senior unsecured basis. In August 2007, in accordance with the terms of the registration rights agreement
between us and the initial purchasers of the 2015 Notes, we completed an exchange offer to exchange the original notes issued in the private placement for a like principal amount of exchange notes registered under the Securities Act of 1933, as
amended. An aggregate principal amount of approximately $539.9 million original notes were exchanged for exchange notes in the exchange offer. The remaining $0.1 million principal amount of the original notes remains outstanding. The exchange notes
are substantially identical to the original notes, except that the exchange notes are not subject to certain transfer restrictions.

Subject to a number of
exceptions, the 2015 indenture restricts our ability and the ability of our subsidiaries to incur or guarantee additional indebtedness, transfer or sell assets, make certain investments, pay dividends or make distributions or other restricted
payments, create certain liens, merge or consolidate, repurchase stock and enter into transactions with affiliates.

We may redeem all or a portion of the
2015 Notes at our option at any time prior to March 1, 2011, at a redemption price equal to 100% of the principal amount of 2015 Notes to be redeemed plus a make-whole premium as described in the 2015 indenture plus accrued and unpaid interest
to the redemption date. At any time on or after March 1, 2011, we may redeem all or a portion of the 2015 Notes at our option at the redemption prices specified in the 2015 indenture plus accrued and unpaid interest to the redemption date. In
addition, on or prior to March 1, 2010, we may redeem at our option up to 35% of the principal amount of the outstanding 2015 Notes with the proceeds of certain equity offerings at the redemption prices specified in the 2015 indenture. Upon the
occurrence of a change of control, as defined in the 2015 indenture, holders have the right to require us to purchase all or a portion of their 2015 Notes at a purchase price equal to 101.0% of the principal amount of the 2015 Notes plus accrued and
unpaid interest and liquidated damages, if any, to the date of repurchase.



25



---

##### Table of Contents

Subject to applicable limitations in our senior secured credit facility and indentures, we may from time to time
repurchase our debt in the open market, through tender offers, exchanges of debt securities, by exercising rights to call, satisfying put obligations or in privately negotiated transactions.

Other Indebtedness

On April 4, 2007 and June 29, 2007, we
entered into forward dated swap agreements with notional principal amounts of $300.0 million and $180.0 million, respectively. The swap agreements expire in December 2010 and effectively fix the interest rate for an aggregate of $480.0 million of
our variable rate debt under the term loan B and delayed draw term loan portions of our senior credit facility. Under SFAS No. 133 Accounting for Derivative Instruments and Hedging Activities, each swap is recorded as a cash flow
hedge in which the fair value is recorded as an asset or liability and changes in the fair value of the effective portion of the swaps are recorded as a component of other comprehensive income while any ineffective portion will be recorded in
earnings and reflected in the consolidated statement of income as part of interest expense.

Covenant Compliance

As of June 30, 2008, we were in compliance with all of our indenture and senior secured credit facility covenants.

Future Commitments and Contractual Obligations

There have been no
significant changes to our contractual obligations as discussed in our Annual Report on Form 10-K for the year ended December 31, 2007, except for new 15-year lease agreements entered into as a result of the sale and leaseback transaction
involving two properties located in Windsor, Connecticut. The sale and leaseback transaction is discussed in Note 7 Sale and Leaseback within this Form 10-Q. Future minimum lease payments are as follows: $0.6 million in 2008, $6.9
million in 2009 through 2011, $7.2 million in 2012 through 2014 and $22.1 million for periods beyond 2014.

Off-balance Sheet Arrangements

As of June 30, 2008, Valassis did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K.

Capital Expenditures

Capital expenditures were $15.7
million for the six months ended June 30, 2008, and are anticipated to be an aggregate of approximately $35.0 million or less for the 2008 fiscal year. It is expected that these expenditures will be made using funds provided by operations.

RECENT ACCOUNTING PRONOUNCEMENTS

See Note 12 to the
condensed consolidated financial statements included in this Quarterly Report on Form 10-Q for further details of recently adopted accounting pronouncements and new accounting pronouncements not yet adopted.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The preparation of
financial statements in conformity with generally accepted accounting principles in the United States requires management to make estimates and assumptions that in certain circumstances affect amounts reported in the accompanying consolidated
financial statements. The SEC has defined a companys most critical accounting policies as the ones that are most important to the portrayal of the companys financial condition and results of operations, and which require the company to
make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Our critical accounting policies have not changed materially from those disclosed in Item 7.
Managements Discussion and Analysis of Financial Condition and Results of Operations in our 2007 Form 10-K.



26



---

##### Table of Contents

|Item 3. | Quantitative and Qualitative Disclosures about Market Risk
|------- | ----------------------------------------------------------

Our
principal market risks are interest rates on various debt instruments and foreign exchange rates at our international subsidiaries.

Interest Rates

Our borrowings under our senior secured credit facility are subject to a variable rate of interest calculated on either a prime rate or a Euro dollar rate.
To reduce our exposure to fluctuating interest rates, we entered into two interest rate swap agreements which effectively converted an aggregate of $480.0 million, or 74.7% of our variable rate debt, to fixed rate debt. As of June 30, 2008, the
fair value of these derivatives was a liability of $15.9 million and an aggregate principal amount of $162.6 million outstanding under the term loan B and delayed draw portions of our senior secured credit facility was subject to interest rate
variability. Significant fluctuations in LIBOR could cause a material impact on future interest expense.

Foreign Currency

Currencies to which we have exposure are the Mexican peso, Canadian dollar, Chinese yuan renminbi, British pound and Euro. Currency restrictions are not expected to have
a significant effect on our cash flows, liquidity or capital resources. Historically, we have purchased the Mexican peso under three to twelve-month forward foreign exchange contracts to stabilize the cost of production in Mexico. Actual exchange
losses or gains are recorded against production expense when the contracts are executed. As of June 30, 2008, we had a commitment to purchase $6.7 million in Mexican pesos over the next seven months.



|Item 4. | Controls and Procedures
|------- | -----------------------

As of the end of the period covered by
this Quarterly Report, we carried out an evaluation, under the supervision and with the participation of our Disclosure Committee, including our Chief Executive Officer and Chief Financial Officer, of disclosure controls and procedures pursuant to
Securities Exchange Act of 1934 Rule 13a-15. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this report, the disclosure controls and procedures are effective
in ensuring that the information required to be disclosed in the reports that we file or submit under the Securities Exchange Act of 1934 (i) is recorded, processed, summarized and reported within the time periods specified in the SECs
rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There has been no change in our internal control over financial reporting during the six months ended June 30, 2008 that has materially affected, or is likely to
materially affect, internal control over financial reporting.



27



---

##### Table of Contents

Part II  Other Information



|Item 1. | Legal Proceedings
|------- | -----------------

On January 18, 2006, (and thereafter on
October 16, 2006 via an Amended complaint, the operative complaint) Valassis filed a lawsuit in Michigan Federal Court against News America Incorporated, a/k/a News America Marketing Group, News America Marketing FSI, Inc. a/k/a
News America Marketing FSI, LLC and News America Marketing In-Store Services, Inc. a/k/a News America Marketing In-Store Services, LLC (collectively, News). The operative complaint alleges the violation of the Sherman Act, various state
competitive statutes and the commission of torts by News in connection with the marketing and sale of FSI space and in-store promotion and advertising services. Specifically, the operative complaint alleges that News has tied the purchase of
its in-store promotion and advertising services to the purchase of space in its FSI and that News has attempted to monopolize the FSI market.

Thereafter,
on November 17, 2006, News filed an answer to the Federal claims raised in the operative complaint, but moved to dismiss the state law claims on the basis that the court should not exercise its supplemental jurisdiction over these claims. On
March 23, 2007, the Federal Court dismissed the state law claims, declining to exercise supplemental jurisdiction. In the interim, on March 9, 2007, Valassis filed a state law action in the State of Michigan Wayne County Circuit Court
raising common law and statutory causes of action. On March 9, 2007, Valassis filed a state law action in the Supreme Court of the State of California for the County of Los Angeles raising claims under Californias Cartwright, Unfair
Competition and Unfair Practices Acts. News America moved to dismiss the Michigan and California state law claims and both motions were denied.

Discovery
in all three matters is now progressing. Valassis alleges damages in excess of $1.5 billion, injunctive relief, costs and those other remedies available under the various causes of action.

Upon its completion of the acquisition of ADVO, the Company assumed responsibility for ADVOs pending securities class action lawsuits. In September 2006, three
securities class action lawsuits (Robert Kelleher v. ADVO, Inc., et al., Jorge Cornet v. ADVO, Inc., et al., and Richard L. Field v. ADVO, Inc., et al.) were filed against ADVO and certain of its officers in the United States District Court
for the District of Connecticut by certain ADVO shareholders seeking to certify a class of all persons who purchased ADVO stock between July 6, 2006 and August 30, 2006. These complaints generally allege ADVO violated federal securities
law by making a series of materially false and misleading statements concerning ADVOs business and financial results in connection with the proposed merger with Valassis and, as a result, the price of ADVOs stock was allegedly inflated.

On December 12, 2006, the Kelleher plaintiffs filed a Motion to Partially Lift Discovery Stay, in response to which defendants filed
opposition on January 16, 2007. The presiding judge denied the plaintiffs motion to lift the stay on discovery. In addition, the court ordered the matters consolidated under a single action entitled, Robert Kelleher et al. v. ADVO,
Inc., et al., Civil Case No. 3:06CV01422(AVC). A revised, consolidated complaint was filed by the plaintiffs on June 8, 2007. On August 24, 2007, the defendants filed a Motion to Dismiss the plaintiffs complaint. The
plaintiff filed a Brief in Opposition to the defendants motion on October 10, 2007, and the defendants responsive pleading was filed November 13, 2007. On April 25, 2008, the defendants motion was denied. The Company
will continue to vigorously defend this matter on behalf of ADVO.

In addition to the above matter, Valassis is involved in other various claims and legal
actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on our financial position, results of operations or liquidity.



|Item 1A. | Risk Factors
|-------- | ------------

In addition to the other information set forth in
this report, you should carefully consider the factors discussed in Part I, Item 1A. Risk Factors in our 2007 Form 10-K, which could materially affect our business, financial condition or future results. The risks described in our 2007
Form 10-K are not the only risks facing our Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating
results.



28



---

##### Table of Contents

|Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds
|------- | -----------------------------------------------------------

No
shares of our common stock were repurchased during the quarter or six months ended June 30, 2008. There are 6.1 million shares currently available under approved share repurchase programs. We suspended our share repurchase program in
February 2006 and no shares have been repurchased since that time.



|Item 3. | Defaults Upon Senior Securities
|------- | -------------------------------

None.



|Item 4. | Submission of Matters to a Vote of Security Holders
|------- | ---------------------------------------------------



| | a. | The Company voted on the following items described below at its Annual Meeting of Stockholders held on April 24, 2008.
| | -- | ----------------------------------------------------------------------------------------------------------------------

The election of the nominees for directors who will serve for a term to expire at the next Annual Meeting of Stockholders or until their respective
successors have been duly elected and qualified was voted on by the stockholders. The nominees, all of whom were elected, were: Joseph B. Anderson, Patrick F. Brennan, Kenneth V. Darish, Walter H. Ku, Robert L. Recchia, Marcella A. Sampson, Alan F.
Schultz, Wallace S. Snyder and Faith Whittlesey. Votes were cast for election of directors as follows:



|                    |  |            |  |                |  |                 
|------------------- |  | ---------- |  | -------------- |  | ----------------
|Director            |  | Votes For  |  | Votes Withheld |  | Broker Non-Votes
|Joseph B. Anderson  |  | 41,808,465 |  | 1,745,575      |  | 0               
|Patrick F. Brennan  |  | 42,840,627 |  | 713,413        |  | 0               
|Kenneth V. Darish   |  | 42,960,217 |  | 593,823        |  | 0               
|Walter H. Ku        |  | 42,832,253 |  | 721,787        |  | 0               
|Robert L. Recchia   |  | 42,508,693 |  | 1,045,347      |  | 0               
|Marcella A. Sampson |  | 42,855,653 |  | 698,387        |  | 0               
|Alan F. Schultz     |  | 42,687,106 |  | 866,934        |  | 0               
|Wallace S. Snyder   |  | 42,837,277 |  | 716,763        |  | 0               
|Faith Whittlesey    |  | 42,751,818 |  | 802,222        |  | 0               



| | b. | The proposal to approve the Valassis Communications, Inc. Senior Executive Semi-Annual Bonus Plan was approved as follows:
| | -- | --------------------------------------------------------------------------------------------------------------------------



|           |  |               |  |             |  |                 
|---------- |  | ------------- |  | ----------- |  | ----------------
|Votes For  |  | Votes Against |  | Abstentions |  | Broker Non-Votes
|38,200,628 |  | 915,953       |  | 161,900     |  | 0               



| | c. | The proposal to approve the Valassis Communications, Inc. Omnibus Incentive Compensation Plan was approved as follows:
| | -- | ----------------------------------------------------------------------------------------------------------------------



|           |  |               |  |             |  |                 
|---------- |  | ------------- |  | ----------- |  | ----------------
|Votes For  |  | Votes Against |  | Abstentions |  | Broker Non-Votes
|26,224,431 |  | 12,884,569    |  | 169,571     |  | 0               



| | d. | The proposal to ratify the appointment of Deloitte and Touche LLP, as our independent auditors for the 2008 fiscal year was approved as follows:
| | -- | ------------------------------------------------------------------------------------------------------------------------------------------------



|           |  |               |  |             |  |                 
|---------- |  | ------------- |  | ----------- |  | ----------------
|Votes For  |  | Votes Against |  | Abstentions |  | Broker Non-Votes
|42,771,208 |  | 693,349       |  | 89,482      |  | 0               



|Item 5. | Other Information
|------- | -----------------

None.



29



---

##### Table of Contents

|Item 6. | Exhibits
|------- | --------

Exhibits



|     |  |                                                                                                                                                                                                                                                                                                                 
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.1 |  | Amendment to Employment Agreement, dated as of May 12, 2008, between Valassis Communications, Inc. and Alan F. Schultz (incorporated by reference to Exhibit 10.1 to Valassis Form 8-K
(SEC File No. 001-10991) filed on May 13, 2008)                                                                         
|     | 
|10.2 |  | Purchase and Sale Agreement, dated March 19, 2008, between Valassis Direct Mail, Inc. and Siro II, LLC, as amended (incorporated by reference to Exhibit 10.1 to Valassis Form 8-K (SEC File
No. 001-10991) filed on June 24, 2008)                                                                            
|     | 
|10.3 |  | One Targeting Centre Lease, dated June 19, 2008, by and between 1 Targeting Centre LLC, Smith CT 3, LLC, Smith CT 4, LLC and Valassis Direct Mail, Inc. (incorporated by reference to Exhibit 10.2
to Valassis Form 8-K (SEC File No. 001-10991) filed on June 24, 2008)                                       
|     | 
|10.4 |  | 235 Great Pond Lease, dated June 19, 2008, by and between 235 Great Pond, LLC, Smith CT 7, LLC, Smith CT 8, LLC and Valassis Direct Mail, Inc. (incorporated by reference to Exhibit 10.3 to
Valassis Form 8-K (SEC File No. 001-10991) filed on June 24, 2008)                                                
|     | 
|10.5 |  | Form of Non-Qualified Stock Option Agreement for Executive Officers and Directors under the Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to
Exhibit 99.1 to Valassis Registration Statement on Form S-8 (SEC File No. 333- 152026) filed on June 30, 2008)
|     | 
|10.6 |  | Form of Restricted Stock Agreement for Executive Officers and Directors under the Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit
99.2 to Valassis Registration Statement on Form S-8 (SEC File No. 333-152026) filed on June 30, 2008)           
|     | 
|31.1 |  | Section 302 Certification of Alan F. Schultz                                                                                                                                                                                                                                                                    
|     | 
|31.2 |  | Section 302 Certification of Robert L. Recchia                                                                                                                                                                                                                                                                  
|     | 
|32.1 |  | Section 906 Certification of Alan F. Schultz                                                                                                                                                                                                                                                                    
|     | 
|32.2 |  | Section 906 Certification of Robert L. Recchia                                                                                                                                                                                                                                                                  



30



---

##### Table of Contents

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Dated: August 8, 2008



| |  |                               |  |                                                                                       
| |  | ----------------------------- |  | --------------------------------------------------------------------------------------
| |  | Valassis Communications, Inc.
| |  | (Registrant)                 
| |  |                              
| |  | By:                           |  | /s/Robert L. Recchia                                                                  
| |  |                               |  | Robert L. Recchia                                                                     
| |  |                               |  | Executive Vice President and Chief Financial Officer                                  
| |  |                              
| |  |                               |  | Signing on behalf of the Registrant and as principal financial and accounting officer.



31



---

##### Table of Contents

EXHIBIT INDEX



|            |  |                                                                                                                                                                                                                                                                                                                 
|----------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description                                                                                                                                                                                                                                                                                                     
|            | 
|Exhibits    |  |                                                                                                                                                                                                                                                                                                                 
|            | 
|10.1        |  | Amendment to Employment Agreement, dated as of May 12, 2008, between Valassis Communications, Inc. and Alan F. Schultz (incorporated by reference to Exhibit 10.1 to Valassis Form 8-K (SEC
File No. 001-10991) filed on May 13, 2008)                                                                         
|            | 
|10.2        |  | Purchase and Sale Agreement, dated March 19, 2008, between Valassis Direct Mail, Inc. and Siro II, LLC, as amended (incorporated by reference to Exhibit 10.1 to Valassis Form 8-K (SEC File
No. 001-10991) filed on June 24, 2008)                                                                            
|            | 
|10.3        |  | One Targeting Centre Lease, dated June 19, 2008, by and between 1 Targeting Centre LLC, Smith CT 3, LLC, Smith CT 4, LLC and Valassis Direct Mail, Inc. (incorporated by reference to Exhibit 10.2
to Valassis Form 8-K (SEC File No. 001-10991) filed on June 24, 2008)                                       
|            | 
|10.4        |  | 235 Great Pond Lease, dated June 19, 2008, by and between 235 Great Pond, LLC, Smith CT 7, LLC, Smith CT 8, LLC and Valassis Direct Mail, Inc. (incorporated by reference to Exhibit 10.3 to
Valassis Form 8-K (SEC File No. 001-10991) filed on June 24, 2008)                                                
|            | 
|10.5        |  | Form of Non-Qualified Stock Option Agreement for Executive Officers and Directors under the Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to
Exhibit 99.1 to Valassis Registration Statement on Form S-8 (SEC File No. 333- 152026) filed on June 30, 2008)
|            | 
|10.6        |  | Form of Restricted Stock Agreement for Executive Officers and Directors under the Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit
99.2 to Valassis Registration Statement on Form S-8 (SEC File No. 333-152026) filed on June 30, 2008)           
|            | 
|31.1        |  | Section 302 Certification of Alan F. Schultz                                                                                                                                                                                                                                                                    
|            | 
|31.2        |  | Section 302 Certification of Robert L. Recchia                                                                                                                                                                                                                                                                  
|            | 
|32.1        |  | Section 906 Certification of Alan F. Schultz                                                                                                                                                                                                                                                                    
|            | 
|32.2        |  | Section 906 Certification of Robert L. Recchia                                                                                                                                                                                                                                                                  



32