FY Amount Description

FY04 $ 1,003,400.00 Guard Force Game to reach potential recruits through on line gaming

FY04 $ 9,200,000.00 Motor Sports Sponsorships for advertising opportuniteis at national motor sports events

FY04 $ 11,587,534.88

HIGH SCHOOL DIRECT MAIL to send a recruitment mailing to a total of 4.5 million

individuals in the HS class of 2004

FY04 $ 13,278,864.40

MARKETING PRODUCTS/SERVICES for developing, planning, producing and placing

recruitment advertising for the Army National Guard

FY04 $ 5,426,300.00

Retention Marketing Products (Salute to Soldiers). Acampaign to recognize the soldiers, families, centers 

of influence (COI), employers, and other key personnel of those soldiers deployed in support of 

Operation Enduring Freedom, Operation Iraqi Freedom, and Operation Noble Eagle. The

primary purpose of this campaign is to increase the retention rates of mobilized and deployed

soldiers

FY04 $ 496,807.51

NCSA Program contract with State Broadcast Associations to place Non-Commercial Sustaining

Announcement agreements for radio and television advertising

FY04 $ 452,512.50

Marketing Literature to attract men and women to the Army National Guard and educate prior service 

personnel from all branches of the service

FY04 $ 16,178,668.00 Marketing RPI. Recruiter Promotional Items that are used to present to recruits

FY04 $ 195,370.00 Advertising PSA for reaching potential recruits through public service announcements

FY04 $ 6,003,749.44

State Media Program places classified advertising in, but not limited to, local and metro newspapers, 

military publications, college newspapers, daily and weekly newspapers, high school newspapers, local 

medical journals, shopper’s guides, sports publications, world wide web advertising banner sites and 

other associated print, electronic and public theater commercial media

FY04 $ 22,631,242.72

Media Placement. Media to be covered under this portion of the DO will include high school and college 

media (to include but not be limited to magazines, newspapers, annuals, posterings, post card programs, 

signage programs, bookmark programs, opt-in electronic media), national consumer and trade 

magazines, theatre advertising (motion and still), out-of-home/place-based media such as may appear 

on military posts and bases, newspapers, signage programs (such as might appear in a PX or 

commissary, library, fitness center

FY04 $ 785,254.25

Core Group. for the purpose of developing short and long range planning, producing and placing

recruitment/retention advertising, strategy/brand management and planning and other marketing 

initiatives for the Army National Guard

FY04 $ 7,202,788.64

Non-Prior Service Direct Mail. provide for three waves of mailings, each of which will have message and 

format testing incorporated within them

FY04 $ 3,591,179.07 Lead Processing & Fulfilment. Tracks in coming leads from ad and mailer sources

FY04 $ 1,799,231.05

Internet Services. performing daily operations and development on the Army National Guard, Strength 

Maintenance Division (NGB-ASM) websites: www.VirtualArmory.com, www.1800GoGuard.com, 

www.YouCanSchoolProgram.com, and www.ngb-youth.com

FY04 $ 50,000.00 Soldiers Magazine Advertisement

FY04 $ 2,464,419.00 FY04 Almanac Guide to Financing your Education

12-May-00 $ 328,800.00 State Marketing Training Sessions

$ 102,676,121.46

FY05 $ 50,000.00 Soldiers Magazine Advertisement

FY05 $ 10,149,466.73

NCSA Program contract with State Broadcast Associations to place Non-Commercial Sustaining

Announcement agreements for radio and television advertising

FY05 $ 7,070,000.00 Motor Sports Sponsorship

FY05 $ 8,936,950.37

State Media Program places classified advertising in, but not limited to, local and metro newspapers, 

military publications, college newspapers, daily and weekly newspapers, high school newspapers, local 

medical journals, shopper’s guides, sports publications, world wide web advertising banner sites and 

other associated print, electronic and public theater commercial media

FY05 $ 16,200,000.00

Media Placement. Media to be covered under this portion of the DO will include high school and college 

media (to include but not be limited to magazines, newspapers, annuals, posterings, post card programs, 

signage programs, bookmark programs, opt-in electronic media), national consumer and trade 

magazines, theatre advertising (motion and still), out-of-home/place-based media such as may appear 

on military posts and bases, newspapers, signage programs (such as might appear in a PX or 

commissary, library, fitness center

FY05 $ 26,814,757.63 Marketing RPI. Recruiter Promotional Items that are used to present to recruits

FY05 $ 2,889,000.00

Marketing Literature to attract men and women to the Army National Guard and educate prior service 

personnel from all branches of the service

FY05 $ 542,741.00

Jamboree Advertising. Provide Support for the recruiting event at the Boy Scout Jamboree located at 

Fort AP Hill 25 Jul 2005 - 3 August 2005

FY05 $ 800,000.00

Internet Services. performing daily operations and development on the Army National Guard, Strength 

Maintenance Division (NGB-ASM) websites: www.VirtualArmory.com, www.1800GoGuard.com, 

www.YouCanSchoolProgram.com, and www.ngb-youth.com

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 1 of 9

Record Posted to NGB Reading Room 

13 June 14
FY05 $ 15,950,000.00

Media Advertising. Non-Prior Service (both high school and college prospects, both sexes), Prior Service 

(all services), Special Markets (currently defined as native Arabic speakers in MI, NY and CA), current 

active duty personnel who’ve decided to ETS (all services), current Guard members. The focus of this 

portion of the media plan is to on lead generation among non-members and retention of current 

members

FY05 $ 34,942,451.11 Summer/Fall Marketing Program

FY05 $ 319,533.00 Olympic Marketing Support

FY05 $ 18,537.89 Well-Being Exhibits

FY05 $ 5,910,043.00

Retention Marketing Products (Salute to Soldiers). Acampaign to recognize the soldiers, families, centers 

of influence (COI), employers, and other key personnel of those soldiers deployed in support of 

Operation Enduring Freedom, Operation Iraqi Freedom, and Operation Noble Eagle. The

primary purpose of this campaign is to increase the retention rates of mobilized and deployed

soldiers

FY05 $ 683,382.50 Project Marketing Support (Prism)

FY05 $ 29,838,980.44 Advertising Outreach Plan

FY05 $ 499,241.52 Laser Shots

FY05 $ 210,000.00 Soldier Show Advertising

FY05 $ 599,717.91 Non-Traditional Education Program

FY05 $ 400,000.00 Standardized Test Preparation Training Module

FY05 $ 2,874,155.75 High School Adv & Rec Program

FY05 $ 158,500.00 Poster Series

FY05 $ 179,950.90 SMPARKA

FY05 $ 60,526.51 CSMAC Awards

$ 166,097,936.26

FY06 $ 257,979.20 Outstanding Athlete Program

FY06 $ 250,000.00 SRSC Shipping Support ACRN AB ONLY

FY06 $ 10,406,112.03 Media Dist State Media Ad Program (NCSA)

FY06 $ 12,856,541.12 CY06 State Media Program

FY06 $ 196,773.80 Conf/Promotion Spt-Creastive Distro (NCSA/PSA)

FY06 $ 1,354,101.92 LM & O Core Group

FY06 $ 10,886,161.00 NASCAR FY06 Media

FY06 $ 10,691,000.00 Media and Lead Appt Program Expansion

FY06 $ 1,899,988.71 FY06 Core Group ACRN AA ONLY

FY06 $ 101,210.00 Lg Format Printing Supplies - Banner Shop

FY06 $ 1,900,000.00 FY06 Internet Services

FY06 $ 494,657.50 FY06 Internet Services

FY06 $ 11,052,454.50 FY06 Marketing Materials

FY06 $ 277,312.65 SRSC Contractor

FY06 $ 141,164.75 SRSC Equipment

FY06 $ 7,798,350.80 Spring National Media Contract

FY06 $ 40,633,953.53 FY06 Spring Marketing FY06 SM Conf

FY06 $ 6,604.65 LIGHTING EQUIPMENT

FY06 $ 174,921.00 ShowStyle Briefcase Dislplay

FY06 $ 6,809,224.00 OUT OF HOME

FY06 $ 1,045,263.00 WEB DESIGN SERVICES

FY06 $ 549,314.00 FLW Marketing Program

FY06 $ 5,000,000.00 MARKETING MEDIA

FY06 $ 7,500,000.00 RRNCO RPI Items

FY06 $ 787,880.00 Local Sports Marketing

FY06 $ 1,514,010.00 ROAD MAP TO SUCC 

FY06 $ 1,263,417.57 State Marketing Coordin

FY06 $ 154,263.14 Large Format Printing Supplies

FY06 $ 68,000.00 Roll-up Retactable Banner Stand

FY06 $ 147,000.00 MAR2GREEN2BLU

FY06 $ 12,693.35 Video Equipment Acessories

FY06 $ 7,564,610.00 Promotionla Literature

FY06 $ 489,300.00 Eshot LDC System

FY06 $ 489,300.00 Eshot System

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 2 of 9

Record Posted to NGB Reading Room 

13 June 14
FY06 $ 430,800.00 Comm Playbook/iTunes Plastic

FY06 $ 972,140.00 Jump Drives/ Canvas Multi

FY06 $ 491,150.00 Portable rock climbing wall

FY06 $ 996,120.00 NG Almanac/ Finance Edu Guide

FY06 $ 9,000,000.00 Direct Mailer 1

$ 156,663,772.22

FY07 $ 5,750,000.00 Item 0003/ 0004 Theatre Media 

FY07 $ 18,896,010.29 State Media Services

FY07 $ 19,999,771.84 Winter Marketing

FY07 $ 5,026,096.00 State Media Services

FY07 $ 8,150,290.00 Motor Sports Program AWARDED

FY07 $ 248,830.00 PRISM Program Update

FY07 $ 463,905.00 Sustainment Materials

FY07 $ 107,330.40 E-shots Systems Lease

FY07 $ 15,892,669.60 Roll-up retractable Banner Stand

FY07 $ 18,289,748.00 OCC

FY07 $ 762,500.00 Winter Marketing Support

FY07 $ 404,500.00 NCSA Conf. Support/Creative Distr.

FY07 $ 1,999,989.92 Direct Mail, HS Jr. & Sr.

FY07 $ 1,979,350.00 RRNCO Spt. Mtr. Bumper Stickers

FY07 $ 13,808.75 Die Cast Cars

FY07 $ 8,499,870.00 Wearables, Screenprinted

FY07 $ 14,982,375.00 Wearables Embroidered

FY07 $ 549,300.00 Warrant Officer RPI's

FY07 $ 3,500,000.00 Incentive Cards

FY07 $ 792,054.00 Binder and Score Book

FY07 $ 1,581,905.00 Miscellaneous 1

FY07 $ 2,016,771.00 Awards

FY07 $ 815,000.00 Calanders

FY07 $ 24,000.00 Rugs

FY07 $ 1,433,950.00 Literature Racks

FY07 $ 144,700.00 Golf

FY07 $ 1,198,400.00 Tri-Folds

FY07 $ 627,600.00 Booklets

FY07 $ 2,161,650.00 Sports Equipment

FY07 $ 249,600.00 Running Jerseys

FY07 $ 1,190,000.00 Waterproof Pouches

FY07 $ 415,770.00 Specialty Officer RPI's AMEDD Mat.

FY07 $ 256,000.00 Specialty Officer RPI's Chaplain Mat

FY07 $ 51,750.00 RRC/OSF Support Materials - Officer RPI's

FY07 $ 31,250.00 PRESENTATION ITEMS

FY07 $ 3,446.57 Path 2 Honor / Click to ...

FY07 $ 372,000.00 National ADVERTISING MEDIA

FY07 $ 170,000.00 In Theater Materials Support

FY07 $ 4,691,567.46 Black Ski Caps

FY07 $ 53,240.00 Print Job

FY07 $ 4,379.75 Challenge Coin

FY07 $ 29,000,000.00 Speciality Officer Promo Items

FY07 $ 32,961.00 Specialty Officer Bag Items

FY07 $ 1,500,000.00 Specialty Officer Displays

FY07 $ 107,000.00 Screen Print Items

FY07 $ 450,000.00 AMEDD Promotional Items

FY07 $ 1,000,000.00 Specialty Officer Print MTL

FY07 $ 100,370.00 Chaplain Promotional Items

FY07 $ 85,540.00 Chaplain Materials

FY07 $ 7,100.00 Speciality Officer Wearable Items

FY07 $ 249,614.04 to be funded by silver seige deob

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 3 of 9

Record Posted to NGB Reading Room 

13 June 14
FY07 $ 34,250.00 Connection Kits

$ 176,368,213.62

FY08 $ 18,853.18 AMEDD Recruiting Display

FY08 $ 928,131.75 OCC Deliverables

FY08 $ 990,044.82 Fulfillment Shipping

FY08 $ 4,400,000.00 FULLFILLMENT SHIPPING SERVICE

FY08 $ 58,831.00 SRSC Photography Equipment

FY08 $ 96,845.15 SRSC Video Acquisition Equipment

FY08 $ 169,577.90 SRSC Graphics Photo Videos

FY08 $ 18,853.18 JAG Recruiting Display

FY08 $ 14,138,376.96 Spring Marketing Support

FY08 $ 2,630,050.00 EBS Internet Services

FY08 $ 419,575.00 Special Forces Recruiting Items 

FY08 $ 49,977.00 Rugby RPIs

FY08 $ 6,984,387.00 State Media Support Program

FY08 $ 558,576.00 EBS Internet Services MOD

FY08 $ 13,515,698.03 NCSA 

FY08 $ 94,000.00 RECRUITING RETENTION RPI'S

FY08 $ 281,275.00 Officer Strength Maintenance RPI's 

FY08 $ 275,000.00 Specialty Recruiting Program Support

FY08 $ 43,045.00 MOD to 07 State Marketing Support contract

FY08 $ 3,783,761.00 3 DOORS DOWN Concert Tour

FY08 $ 20,760,701.00 Mission Zone Support

FY08 $ 2,262,205.00 Marketing Core Group Labor

FY08 $ 89,710.75 Katrina Spouses Book

FY08 $ 1,258,553.00 Almanac finance college ed guide

FY08 $ 808,789.09 FLW Event Support Services

FY08 $ 449,950.00 Special Forces Retro Fit

FY08 $ 6,199,330.00 Outdoor Marketing

FY08 $ 1,995,257.00 MaxPrep MOS Adv State Media Program MOD

FY08 $ 2,975.00 Video Editing Software

FY08 $ 155,946.20 Video Equipment-Accessories

FY08 $ 50,152.75 Photography Equipment - Accessories

FY08 $ 5,994.50 Video Equipment- Security Cage

FY08 $ 93,622.20 Large Format Printing Supplies-Ink

FY08 $ 50,831.00 Mac Xsevice Software Network Hardware

FY08 $ 52,792.00 Video & Photo Support Equip. 

FY08 $ 63,050.00 Video Equipment-capture and editing

FY08 $ 4,377,303.00 State Media Support Opt CLIN 4-6

FY08 $ 40,059,678.00 Advertising Media Contract Modification

FY08 $ 9,999,959.00 Media Placement Advertising Services

FY08 $ 49,999,999.60 Theater Media for 2008

FY08 $ 206,840.63 SRSC Print Supplies

FY08 $ 1,225,360.00 Enhanced School Program

FY08 $ 295,770.00 OSM Graphics

FY08 $ 4,025.00 Officer Assesment Training

FY08 $ 26,627.40 Awards for Officer EOY Celebration Challenge 

FY08 $ 6,668.90 Officer Challenge Award Ceremony

FY08 $ 15,980,640.00 BCT SRT Media Placement 

FY08 $ 84,910.00 Active 2 Guard

FY08 $ 799,999.99 Strategic Retention Initiateves update

FY08 $ 3,079,750.00 GX Nights

FY08 $ 11,476,107.16 MET RCME systems

FY08 $ 131,867.20 ESAR Labor

FY08 $ 241,723.05 Retention Migration to Web-based Apps. 

FY08 $ 297,000.00 PRISM Network Integration Support

FY08 $ 632,544.50 WO RPI'S

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 4 of 9

Record Posted to NGB Reading Room 

13 June 14
FY08 $ 25,958.20 Low Density Officer RPI Support

FY08 $ 399,230.00 AMEDD Support Materials

FY08 $ 1,349,445.00 Officer Material Support Campaign 

FY08 $ 44,500.00 Strength Maint Supp Cpnf Trng

FY08 $ 116,450.00 Officer RPI Tools

FY08 $ 803,919.60 Battle Books

FY08 $ 1,171,265.57 HR Solutions: AMEDD

FY08 $ 600,000.00 Health Care Provider Database

FY08 $ 455,090.00 GPS Home School RPI

FY08 $ 5,457,812.50 TEAM MET E-SHOTS

FY08 $ 3,442,527.90 Marketing Program Core Group

FY08 $ 9,794,619.80 MET 2008 PROGRAM

FY08 $ 1,361,309.40 MERS projected award FEB

FY08 $ 3,915,884.50 Specialty RPIs

FY08 $ 1,014,733.00 T-Shirt RPI's 

FY08 $ 16,823.50 Yellow Ribbon Campaign

FY08 $ 30,440,291.66 Motor Sports Sponsorship

FY08 $ 1,960,079.68 Fulfillment Center Shipping

FY08 $ 216,450.00 Patriot Chopper Bike 4 

FY08 $ 552,552.00 ARGN Almanacs

FY08 $ 1,756,419.72 Lead Fulfillment Services

FY08 $ 799,932.00 Traditional Adv. Core Group

FY08 $ 1,148,416.26 Sprint Air Cards

FY08 $ 747,150.00 Guard Experience Nights Redemtion Items

FY08 $ 2,300,000.00 Marketing Vehicle Wraps

FY08 $ 4,612,999.59 GRAP RPIs

FY08 $ 22,500.00 Baghdad NTV

FY08 $ 2,474,051.60 ARNG Application Vital Info Retrieval

FY08 $ 3,000,000.00 Future School Prog Development

FY08 $ 630,000.00 HUMVEE School Prog Completion

FY08 $ 1,925,690.00 ARNG Educator Banquet Prog Expansion

FY08 $ 70,948.54 Basic Branch Officer Display System

FY08 $ 79,879.64 Specialty Officer Displays

FY08 $ 1,258,169.00 VEC Containers

$ 306,646,589.55

FY09 $ 953,941.00 EMS Promotional Materials

FY09 $ 15,755,000.00 Recruiting Programs Marketing Media Plan

FY09 $ 11,887,756.19 INDY Racing League

FY09 $ 1,500,000.00 PR Mod AMA SUPERBIKE PROGRAM

FY09 $ 3,337,800.00 ADRL Motorsports

FY09 $ 2,966,500.00 USA Rugby

FY09 $ 6,293,383.42 Marketing Core Group

FY09 $ 776,810.00 Basic Branch RPI Support

FY09 $ 121,250.00 Chaplain Conference Support

FY09 $ 92,154.22 FY09 AMEDD Conference Support

FY09 $ 406,950.00 FY09 AMEDD Support Materials

FY09 $ 14,913.24 Iraqi Retention Support RPIs

FY09 $ 1,000,000.00 Warrant Officer Media Campaign

FY09 $ 58,500.00 Regional Marketing

FY09 $ 47,835.00 RSP Challenge Support

FY09 $ 15,107.18 NCSA Program

FY09 $ 281,477.00 1st Qtr Marketing Support Items

FY09 $ 14,090,621.00 NCSA Program

FY09 $ 2,263,209.24 State Media Service Program MOD

FY09 $ 55,280.00 Leader Training Course

FY09 $ 87,987.50 Leader Development and Assessment Course

FY09 $ 294,660.00 NDAA ASVAB STUDY

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 5 of 9

Record Posted to NGB Reading Room 

13 June 14
FY09 $ 766,787.50 Basic Branch RPIs

FY09 $ 20,000,000.00 LM&O Theater Advertising

FY09 $ 2,295,498.00 LM&O Core Group

FY09 $ 3,984,660.00 Lead Fulfillment Processing

FY09 $ 12,926,356.00 Direct Marketing

FY09 $ 1,496,000.00 Mission Zone NASCAR RPI's

FY09 $ 2,956,374.00 Mission Zone Diversity

FY09 $ 3,071,715.00 Mission Zone Items

FY09 $ 2,701,496.53 MZ Marketing

FY09 $ 4,835,250.00 MZ Marketing RPIs

FY09 $ 14,917,680.00 Recruiting and Retention RPIs

FY09 $ 25,859,950.00 Motor Sports Program

FY09 $ 49,000,000.00 National Theater Media Placement Program

FY09 $ 6,502,683.56 Fulfillment Shipping (MZ warehouse)

FY09 $ 15,249,413.04 Mobile Event Teams Programs

FY09 $ 10,716,645.35 1800GOGUARD.COM SUPPORT

FY09 $ 7,514,110.25 Outdoor Marketing

FY09 $ 9,131,604.67 State Media Contract

FY09 $ 371,526.72 Partners in Education Program

FY09 $ 969,998.00 Marketing Research Program

FY09 $ 3,000,000.00 Outdoor College Marketing FLW

FY09 $ 378,420.00 Border Patrol Program RPI

FY09 $ 135,831.20 Every Soldier a Recruiter LABOR

FY09 $ 1,144,547.01 AMEDD Support Services

FY09 $ 1,100,000.00 INTEGRATOR PROGRAM OPERATIONS

FY09 $ 364,319.00 INTEGRATOR PROGRAM OPERATIONS Mod

FY09 $ 183,329.60 AMEDD Incentives Contractor

FY09 $ 560,999.80 ARNG Almanacs

FY09 $ 37,027.26 PAADVERTISING

FY09 $ 980,000.00 MZWAREHOUSING

FY09 $ 112,338.87 PAMARKETING

FY09 $ 3,928,270.70 Mission Zone NUB items

FY09 $ 1,194.50 Video equipment-security cage MOD

FY09 $ 8,998,199.13 Marketing and Media Events

FY09 $ 723,498.00 New Campaign Development

FY09 $ 5,900,000.00 Indy Racing League

FY09 $ 696,724.00 National Conference Strategy

FY09 $ 5,800,000.00 Theater Campaign Media

FY09 $ 1,556,487.00 MAXPREPS 09-10

FY09 $ 465,800.00 ARNG Ceremony Room Kits

FY09 $ 2,068,471.00 National Conference Strategy

FY09 $ 12,840.00 Lead Fulfillment Processing

FY09 $ 200,000.00 ARNG Educator Planners

FY09 $ 36,055.80 SB Battle Book

FY09 $ 693,761.46 Facebook

FY09 $ 693,570.00 On Campus Officer

FY09 $ 606,310.00 MISSION ZONE OUTDOOR

FY09 $ 60,460.19 MARKETING CORE GROUP MODB

FY09 $ 212,771.92 SPECIALTY RECRUITING PROGRAM

FY09 $ 36,000.00 COMMANDERS FY10 HANDBOOK

FY09 $ 5,689,000.00 Indy Racing League

FY09 $ 210,794.60 SRSC

FY09 $ 2,820,685.60 Theater Campaign Media MOD B

FY09 $ 972,021.32 Indy Racing League

$ 307,948,611.57

FY10 $ 2,671,355.13 MATH SCIENCE

FY10 $ 1,900,000.00 AMA SUPERBIKE

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 6 of 9

Record Posted to NGB Reading Room 

13 June 14
FY10 $ 187,500.00 ARNG ENLISTMENT PARENTS KIT

FY10 $ 1,942,839.35 INTEGRATOR PROGRAM OPERATIONS

FY10 $ 14,279,445.00 NCSA 2010 - Non-Commercial Sustaining Announcement

FY10 $ 6,683,154.06 MARKETING PROGRAM CORE GROUP

FY10 $ 11,998,948.00 STATE MEDIA SERVICES PROGRAM (SMSP)

FY10 $ 7,624,400.87 MARKETING AND MEDIA EVENTS MOD #24

FY10 $ 4,130,978.68 IRL MOD C

FY10 $ 4,796,873.00 FY 10 MISSION ZONE-WAREHOUSE SUPPORT

FY10 $ 9,900,000.00 LOCAL MEDIA PLACEMENT SUPPORT SERVICES

FY10 $ 1,085,000.00 MOTOR SPORTS MEDIA

FY10 $ 9,880,408.50 MOBILE EVENTS TEAM

FY10 $ 6,500,000.00 OUTDOOR COLLEGE MARKETING FLW PR MOD

FY10 $ 27,646,950.00 NG MOTOR SPORTS PROGRAM #88

FY10 $ 650,075.00 OPTION FOR HCPNET HOOAH CONTRACT

FY10 $ 4,200,000.00 LEAD PROCESSING AND FULLFILLMENT

FY10 $ 641,300.00 BOY SCOUT JAMBOREE 2010

FY10 $ 3,500,000.00 PROFESSIONAL WRESTLING 2010

FY10 $ 2,558.77 AMA SUPERBIKE

FY10 $ 14,929,594.63 Path to Honor 3 Month Bridge

FY10 $ 419,500.00 Snowcross

FY10 $ 1,099,914.18 INTEGRATOR PROGRAM OPERATIONS

FY10 $ 400,000.00 MATH SCIENCE

FY10 $ 6,337,815.00 Mission Zone Priority Phase 1 / with 2 Option Years

FY10 $ 114,908.08 GOLF CARTS

FY10 $ 104,765.77 AGR TITLE 10 RECRUITING PROGRAM - HCM

FY10 $ 5,142,017.05 MISSION ZONE-WAREHOUSE SUPPORT FY10/11

FY10 $ 136,410.00 ARUE

FY10 $ 2,980,969.50 NEW MARKETING STRATEGIES

FY10 $ 1,089,628.32 STRATEGIC TASK FORCE INITIATIVE

FY10 $ 2,071,301.00 FACEBOOK SOCIAL MEDIA

FY10 $ 201,625.00 NATIONAL CONFERENCE STRATEGY MOD C

FY10 $ 2,197,397.19 ON CAMPUS OFFICER

FY10 $ 1,408,590.00 MOTOR SPORTS MEDIA

FY10 $ 175,000.00 PROFESSIONAL WRESTLING 2010

FY10 $ (1,085,000.00) MOTOR SPORTS MEDIA

FY10 $ (187,500.00) ARNG ENLISTMENT PARENTS KIT

FY10 $ 14,662,500.00 IRL 11

FY10 $ 1,705,531.00 MAXPREPS 10-11 SCHOOL YEAR

FY10 $ 5,990,000.00 NASCAR MEDIA

FY10 $ (61,620.00) LEAD PROCESSING AND FULLFILLMENT

FY10 $ 1,170,000.00 AMA SUPERBIKE 11

FY10 $ 17,295.32 SPECIALTY RECRUITING PROGRAM MOD #01

FY10 $ 9,999,988.00 LMO 2010 Media Placement

FY10 $ 195,878.73 ARUE

FY10 $ 409,359.80 Cultural Study - HARI

FY10 $ 23,400.00 Climbing Advertisement

FY10 $ 40,634.12 LIVE SCAN

FY10 $ 497,202.50 Enhancement Materials MOD A

FY10 $ 490,000.00 Facebook Take over day

FY10 $ 525,797.50 Enhancement Materials MOD A

FY10 $ 10,000.00 Facebook Take over day

$ 193,434,689.05

FY11 $ 2,865,674.00 NFL HSPD PROGRAM

FY11 $ 2,078,750.00 Social Media Program Maintenance

FY11 $ 80,000.00 LMO 2010 Media Placement MOD

FY11 $ 21,373,750.00 NASCAR MEDIA 2011

FY11 $ 2,177,850.00 AMA SUPERBIKE 11

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 7 of 9

Record Posted to NGB Reading Room 

13 June 14
FY11 $ 2,282,524.00 IRL 11

FY11 $ 13,401,974.00 CY2011 STATE MEDIA SERVICES PROGRAM

FY11 $ 14,653,573.00 NCSA PROGRAM 2011

FY11 $ 6,250,816.80 MARKETING CORE GROUP

FY11 $ 2,128,398.00 MLU (Mobile Learning Unit)

FY11 $ 16,155.00 On Campus Officer

FY11 $ 623,160.00 GX MAGAZINE

FY11 $ 12,215,675.00 Outdoor Marketing Fishing

FY11 $ 1,956,831.25 MRD/ITD NASCAR Display

FY11 $ 1,744,203.43 MZ Shipping and Warehouse

FY11 $ 877,699.64 Mission Zone RPI's

FY11 $ 48,951.00 GX MAGAZINE

FY11 $ 47,720.80 Diversity Job Fair

FY11 $ 46,638.02 ROTC LDAC & LTC RPIs

FY11 $ 212,016.90 ARUE Augmented Reality Uniform Experience FY11

FY11 $ 2,500.00 Core Group/Traditional Advertising

FY11 $ 1,649,099.56 MET TEAM

FY11 $ 608,918.00 ARNG Facebook Takeover

FY11 $ 3,481,361.28 Freedom Salute

FY11 $ 5,103,160.52 ESC (Education Support Center)

FY11 $ 575,000.00 AFL Arena Football League

FY11 $ 643,950.00 NASCAR MEDIA 2011 MOD

FY11 $ 300,000.00 Outdoor Marketing Fishing

FY11 $ 5,980.00 Mixed Martial Arts

FY11 $ 2,493,822.00 Core Group/Traditional Advertising

FY11 $ 1,249,600.00 Youth Outreach Program

FY11 $ 2,764,299.00 GX MAGAZINE

FY11 $ 1,281,072.00 Lead processing and Fulfillment

FY11 $ 449,700.00 Outdoor Marketing Fishing

FY11 $ 19,502.72 Freedom Salute

FY11 $ 953,600.00 BPA CALL 2

FY11 $ 1,687,480.00 MISSION ZONE RPI'S

FY11 $ 1,723,512.00 MAX Preps

FY11 $ 976,620.96 On Campus 3 on 3 extension

FY11 $ 802,806.00 National Conference Support

FY11 $ 2,211,178.83 Soccer Outreach Program

FY11 $ 6,000,000.00 IRL Indy Racing League FY 12

FY11 $ 3,240,091.00 AMA American Motocycle Association FY12

FY11 $ 228,600.00 Winter Sports

FY11 $ 674,500.00 NFL Sponsorship

FY11 $ 1,424,213.51 Shipping and Warehouse Support

FY11 $ 228,822.00 BPA CALL 3 Desktop Calendars

FY11 $ 8,191,765.00 WWE 

FY11 $ 24,500.00 Texting Initiative

FY11 $ 45,566.92 T-10 AGR PROGRAM

FY11 $ 989,100.00 BPA CALL 4 BOOKBAGS

FY11 $ 186,399.87 Technical Writer

FY11 $ 1,140,223.64 MRD/ITD NASCAR Display

FY11 $ (17,600.00) Outdoor Marketing Fishing /FLW

FY11 $ 244,020.00 MMA Mixed Martial Arts

FY11 $ 13,517.50 Army Ten Miler RPIs

FY11 $ 200,000.00 WSU

FY11 $ 350,663.22 ARUE OPTION 2

FY11 $ 12,543.91 ARUE Modificaiton

FY11 $ 395,918.81 SRSC Print Management

FY11 $ 799,969.25 MISSION ZONE COI ITEMS

$ 138,438,338.34

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 8 of 9

Record Posted to NGB Reading Room 

13 June 14
FY12 $ 58,450.00 Skills & Drills Youth Soccer

FY12 $ 26,539,294.38 NASCAR FY 12

FY12 $ 2,116,873.60 Mixed Martial Arts

FY12 $ 4,326.04 Steve Harvey Mentorship Weekend

FY12 $ 133.26 BPA Prototypes

FY12 $ 10,000.00 AFL Sponsorship

FY12 $ 470,129.84 Arena Football League Sponsorship

FY12 $ 3,998,138.04 Guard School Spirit RPI's 2 (Mission Zone)

FY12 $ 3,534,180.37 Mission Zone RPIs 1

FY12 $ 2,199,470.00 Social Media Maintenance

FY12 $ 9,999,999.00 Paid Media 2012

FY12 $ 8,379,181.98 IRL

FY12 $ 1,674,500.00 Mission Zone RPIs 3

FY12 $ 14,769,022.00 CY2012 State Media Services Program

FY12 $ 32,563.20 SRSC REPLACEMENT SERVER DRIVES

FY12 $ 200,000.00 WORLD CLASS ATHLETE

FY12 $ 866,781.12 Mobile Event Team Option Year 1

FY12 $ 380,713.25 ARUE Exercise Option period 3

FOIA Requested Record #J-12-0066 

Released by the National Guard Bureau 

Page 9 of 9

Record Posted to NGB Reading Room 

13 June 14