<PAGE>
                                                                  [SBI USA LOGO]


August 22, 2002

J2 Communications
10850 Wilshire Blvd., Suite 1000
Los Angeles, CA  90024

Attention: Daniel S. Laikin
           Chief Operating Officer

       Re: Advisory Agreement

Gentlemen:

         We are pleased to set forth the terms of the retention of SBI USA, LLC
("SBI USA" or the "Advisor") by J2 Communications (the "Company").

         1. The Advisor will assist the Company as its non-exclusive financial
advisor through Introductions to Certain Parties relevant to the Company's stock
and Market Making activities.

         (a)   Introduction to Certain Parties: In such capacity, Advisor will
               provide introductions to Broker-Dealers, Market Makers, or small
               Institutional Investors with a focus on relevant industries
               and/or securities. This will be facilitated, in part, by a
               domestic road show.

         (b)   Market Making: In such capacity, Advisor will engage in Market
               Making activities related to the Company's stock for the term of
               this engagement through its affiliation with First Securities
               USA, Inc, member NASD/SIPC.

         2. As compensation for services decribed in Section 1, the Company will
authorize, and the Advisor or its designees shall be entitled to receive upon
acceptance and execution of this agreement, nine month purchase warrants for the
purchase of 50,000 shares of common stock at an exercise price of $7.00 per
share. The shares underlying the warrants shall be registered by the Company
prior to exercise.

         3. The Company agrees to promptly reimburse the Advisor, upon request
from time to time, for documented out-of-pocket expenses incurred by the Advisor
(including fees and disbursements of counsel, and of other consultants and
advisors retained by the Advisor) in connection with the matters contemplated by
this Agreement, provided, however, that any single expense item greater than
$1,000.00 shall require prior approval of the Company. A summary of expenses
incurred will be submitted on a monthly basis to the company for payment upon
receipt.

         4. In connection with the Advisor's activities on the Company's behalf,
the Company will cooperate with the Advisor and will, upon request, furnish the
Advisor with all material information and data concerning the Company, to the
extent available to the Company (the

<PAGE>
J2 COMMUNICATIONS
PAGE 2

"Information"), and will provide the Advisor with access to the Company's
officers, directors, employees, independent accountants, and legal counsel. The
Company represents and warrants that all Information (a) made available to the
Advisor by the Company or (b) contained in any filing by the Company with any
court or governmental regulatory agency, commission, or instrumentality will, at
all times during the period of the engagement of the Advisor hereunder, be
complete and correct in all material respects and will not contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements therein not misleading. The Company further represents
and warrants that any projections provided by it to the Advisor will have been
prepared in good faith and will be based upon assumptions which, in light of the
circumstances under which they are made, are reasonable. The Company
acknowledges and agrees that, in rendering its services hereunder, the Advisor
will be using and relying on the Information (and information available from
public sources and other sources deemed reliable by the Advisor) without
independent verification thereof by the Advisor or independent appraisal by the
Advisor of any of the Company or the Company's assets. Any advice rendered by
the Advisor pursuant to this Agreement may not be disclosed publicly without the
Advisor's prior written consent.

         5. The Company agrees to indemnify the Advisor in accordance with the
indemnification provisions (the "Indemnification Provisions") attached to this
Agreement, which Indemnification Provisions are incorporated herein and made a
part hereof.

         6. The term of this Agreement shall commence on the date hereof and
expire on the first anniversary of the date hereof. Notwithstanding the
foregoing, either party hereto may terminate this Agreement at any time upon
written notice, without liability or expenses incurred or continuing obligation,
except as otherwise set forth in this Section 6. Such termination shall be
effective 30 days from the date of the receipt of the written notice. Neither
termination of this Agreement nor completion of the assignment contemplated
hereby shall affect: (i) any compensation earned by the Advisor up to the
effective date of termination or completion, as the case may be, (ii) any
compensation to be earned by the Advisor after termination pursuant to paragraph
2 hereof, (iii) the reimbursement of expenses incurred by the Advisor up to the
date of termination or completion, as the case may be, (iv) the provisions of
Sections 3 to 9, inclusive, of this Agreement, and (v) the attached
Indemnification Provisions which are incorporated herein, all of which shall
remain operative and in full force and effect.

         7. The validity and interpretation of this Agreement shall be governed
by the law of the State of California applicable to agreements made and to be
fully performed therein, without reference to conflicts of laws. The Company
irrevocably submits to the jurisdiction of any court of the State of California
located in Los Angeles county or the United States District Court located in Los
Angeles county for the purpose of any suit, action, or other proceeding arising
out of this Agreement, or any of the agreements or transactions contemplated
hereby, which is brought by or against the Company, and (i) hereby irrevocably
agrees that all claims in respect of any such suit, action, or proceeding may be
heard and determined in any such court and (ii) to the extent that the Company
has acquired, or hereafter may acquire any immunity from jurisdiction of such
court or from any legal process therein, the Company hereby waives, to the
fullest extent permitted by law, such immunity. The Company hereby waives, and
agrees not to assert in any such suit, action, or proceeding, in each case, to
the fullest extent permitted by applicable law, any claim that (a) the Company
is not personally subject to the jurisdiction of any such court, (b) the Company
is immune from any legal process (whether through service or notice, attachment
prior to judgment, attachment in aid of execution, execution, or otherwise) with
respect to the Company's property, or (c) any such suit, action, or proceeding
is brought in an inconvenient forum.

<PAGE>
J2 COMMUNICATIONS
PAGE 3

         8. The benefits of this Agreement shall inure to the respective
successors and assigns of the parties hereto and of the indemnified parties
hereunder and their successors and assigns and representatives, and the
obligations and liabilities assumed in this Agreement by the parties hereto
shall be binding upon their respective successors and assigns. Notwithstanding
the forgoing, the Advisor may not assign its obligations to perform under this
Agreement without the prior written consent of the Company, in its sole
discretion.

         9. For the convenience of the parties, any number of counterparts of
this Agreement may be executed by the parties hereto. Each such counterpart
shall be, and shall be deemed to be, an original instrument, but all of such
counterparts taken together shall constitute one and the same Agreement. This
Agreement may not be modified or amended, except in writing signed by the
parties hereto.

If the foregoing correctly sets forth the understanding we have heretofore
reached, please sign and return the enclosed copy of this letter. If this Letter
of Intent is not signed by August 30, 2002, and an extension has not been
mutually agreed upon in writing by the Company and the Advisor, this Letter of
Intent will be considered void. By accepting this letter, the Company agrees to
keep this letter and all terms confidential and not to "shop" it with any other
Advisor or underwriters.

                                       Very truly yours,

                                       SBI USA, LLC


                                       By:
                                           -------------------------------------
                                           Shelly Singhal
                                           Managing Director

Confirmed and Agreed to this _____ day of August, 2002:

J2 COMMUNICATIONS

By:
       -----------------------------
Name:
       -----------------------------
Title:
       -----------------------------


<PAGE>
J2 COMMUNICATIONS
PAGE 4

                           INDEMNIFICATION PROVISIONS

         The Advisor will be acting on behalf of J2 Communications (the
"Company") in connection with the services or matters that are the subject of
the Agreement to which this Exhibit A is attached. Accordingly, the Company
agrees to indemnify and hold harmless the Advisor and their respective
affiliates, their respective directors, officers, agent, and employees and
affiliates, and each other person, if any, controlling any such Advisor or any
of their respective affiliates (collectively the "Indemnified Persons"), from
and against any losses, claims, damages, liabilities or expenses (or actions,
including shareholder actions, in respect thereof) related to or arising out of
such engagement or the Advisor's role in connection therewith, and will
reimburse the Indemnified Persons for all reasonable expenses (including
out-of-pocket expenses and Advisor's counsel fees and expenses) as they are
incurred by the Indemnified Persons in connection with investigating, preparing
or defending any such action or claim, whether or not in connection with pending
or threatened litigation in which any Advisor or any Indemnified Person is a
party. The Company will not, however, be responsible to any particular Advisor
for any losses, claims, damages, liabilities, or expenses which are finally
judicially determined to have resulted primarily from such Advisor's willful
misconduct or bad faith. The Company also agrees that none of the Indemnified
Persons shall have any liability to the Company for or in connection with the
services or matters pertaining to the Agreement except for any such liability
for losses, claims, damages, liabilities or expenses incurred by the Company
that results primarily from any Advisor's willful misconduct or bad faith. If
the forgoing indemnity is unavailable or insufficient to hold the Indemnified
Persons harmless, then the Company shall contribute to the amount paid or
payable by the Indemnified Persons, in respect of the Indemnified Persons, for
losses, claims, damages, liabilities, or expenses in such proportion as
appropriately reflects the relative benefits received by, and fault of, the
Company, on the one hand and the Indemnified Persons, on the other, in
connection with the matters as to which such losses, claims, damages,
liabilities or expenses relate and other equitable consideration; provided,
however, the Company agrees that the aggregate contribution of all Indemnified
Persons shall in all cases be not more than the amount of fees actually received
by the Advisor for their services. It is hereby further agreed that the relative
benefits to the Company on the one hand and the Indemnified Persons on the other
with respect to any transaction contemplated by the Agreement shall be deemed to
be in the same proportion as (i) the total value of the transaction bears to
(ii) the fees actually paid to the Advisor with respect to such transaction. The
foregoing Agreement shall be in addition to any rights that any Advisor or any
Indemnified Person may have at common law or otherwise. The Company hereby
consents to personal jurisdiction and service and venue in any court in which
any claim which is subject to this Agreement is brought against any Advisor or
any other Indemnified Person. If any action, proceeding, or investigation is
commenced as to which an Indemnified Person demands indemnification, the
Indemnified Person shall have the right to retain counsel of its own choice to
represent it, the Company shall pay the reasonable fees and expenses of such
counsel, and such counsel shall to the extent consistent with its professional
responsibilities cooperate with the Company and any counsel designated by the
Company; provided that the Company shall not be responsible for the fees and
expenses of more than one counsel.
<PAGE>
                                WARRANT AGREEMENT
                                      (SBI)

      This Warrant Agreement (this "AGREEMENT") is entered into as of _______,
2002, between J2 Communications (the "COMPANY") and SBI USA ("Holder").

      WHEREAS, the Company and Holder have established an advisory relationship
in which the Holder provides certain services to the Company; and

      WHEREAS, in consideration of such relationship the Company desires to
issue to Holder, and Holder desires to acquire, a warrant to purchase up to
50,000 shares of the Company's Common Stock (the "WARRANT SHARES"), as more
particularly described in the Common Stock Warrant attached hereto as Exhibit A
(the "WARRANT") on the terms and conditions set forth herein.

      NOW, THEREFORE, in consideration of the premises and the mutual covenants
contained herein, the parties hereby agree as follows:

      1. Issuance of Warrants. Subject to the terms and conditions of this
Agreement, the Company hereby agrees to issue the Warrant to Holder concurrently
with the execution and delivery of this Agreement.

      2. Representations and Warranties. Holder hereby represents and warrants
to the Company as follows:

            a. Organization and Standing. Holder is a resident of the State of
      __________.

            b. Knowledge. Holder is an "accredited investor" as that term is
      defined in Rule 501 of Regulation D promulgated under the Securities Act
      of 1933, as amended (the "Securities Act") and has such knowledge and
      experience in financial business matters as to be capable of evaluating
      the merits and risks of his investment in the Company, has no need for
      liquidity in his investment and has the ability to bear the economic risks
      of his investment.

            c. Investment. Holder is acquiring the Warrant and any Warrant
      Shares purchased pursuant thereto for investment for his own account and
      not with the view to, or for resale in connection with, any public
      distribution thereof. Holder understands that the Warrant and the Warrant
      Shares have not been registered under the Securities Act or under any
      state securities laws by reason of a specified exemption from the
      registration provisions of the Securities Act and such state securities
      laws which depends upon, among other things, the bona fide nature of
      Holder's investment intent as expressed herein.

            d. Resale Restrictions. Holder acknowledges that the Warrant and the
      Warrant Shares acquired by it must be held indefinitely unless they are
      subsequently registered under the Securities Act or an exemption from such
      registration is available.

            e. Exemption from Securities Act. The offer and sale by the Company
      of the Warrants and the Warrant Shares to Holder, as contemplated by this
      Agreement, qualifies for exemption from the registration requirements of
      the Securities Act, without limitation, pursuant to the requirements of
      Rule 506 promulgated thereunder in so far as such requirements apply to
      the purchasers of securities in a transaction relying on such rule for an
      exemption from the registration requirements of the Securities Act.

<PAGE>
      3. Assignment. Except as expressly permitted herein, this Agreement is not
assignable by either party without the prior written consent of the other party.

      4. Miscellaneous:

            a. If any provision of this Agreement is held invalid for any
      reason, such holding shall not affect the remaining provisions of this
      Agreement, but instead this Agreement shall be construed and enforced as
      if such provision had never been included in this Agreement.

            b. The substantive laws of the State of California shall govern this
      Agreement, without reference to California conflict of law provisions.

            c. Any reference to the masculine, feminine or neuter gender in this
      Agreement shall be a reference to such other gender as is appropriate.

            d. This Agreement shall not be construed as giving Holder any right
      to be retained by the Company in any capacity.

      IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the
date first above written.

                                       J2 COMMUNICATIONS


                                       By:
                                           ------------------------------------
                                           Daniel S. Laikin, Chief Operating
                                           Officer

                                                       "COMPANY"

                                       -----------------------------------------
                                       SBI USA

                                                       "HOLDER"


                                     PAGE 2
<PAGE>
                                    EXHIBIT A
<PAGE>
                              COMMON STOCK WARRANT
                               (SBI $7.00 WARRANT)

      THIS COMMON STOCK WARRANT (this "WARRANT") evidences that, for value
received, the undersigned, SBI USA, and its assignee(s) (the "HOLDER") is
entitled, upon the terms and subject to the conditions hereafter set forth, to
subscribe for and purchase from J2 COMMUNICATIONS, a California corporation (the
"COMPANY"), fifty thousand (50,000) fully paid and nonassessable shares of the
Company's Common Stock, no par value (the "COMMON STOCK"). The number and
exercise price of the shares of Common Stock that may be purchased upon the
exercise of this Warrant are subject to adjustment as provided herein.

      SECTION 1. EXERCISE PERIOD. The purchase rights represented by this
Warrant are exercisable by the Holder, in whole or in part and at any time or
from time to time, with respect to the shares of the Common Stock on or after
the date of issuance and before May 30, 2003 (the "EXERCISE PERIOD").

      SECTION 2. EXERCISE PRICE. The price per share for purchase of the Common
Stock upon exercise of the Warrant shall be equal to Seven Dollars ($7.50) per
share (the "EXERCISE PRICE"). Such Exercise Price shall be subject to adjustment
as provided in Section 8 hereof.

      SECTION 3. EXERCISE OF WARRANT.

            (a) During the Exercise Period, this Warrant may be exercised, in
      whole or in part and from time to time, by the surrender of this Warrant
      and the Notice of Exercise annexed hereto duly executed at the principal
      office of the Company and upon payment of the Exercise Price of the shares
      thereby purchased (payment to be by check or bank draft payable to the
      order of the Company).

            (b) Upon exercise, the Holder shall be entitled to receive, within a
      reasonable time, one or more certificates, issued in the Holder's name or
      in such name or names as the Holder may direct, for the number of shares
      of Common Stock so purchased. The shares so purchased shall be deemed to
      be issued as of the close of business on the date on which this Warrant
      shall have been exercised.

            (c) No fractional shares or scrip representing fractional shares
      shall be issued upon the exercise of this Warrant. In lieu thereof, a cash
      payment shall be made equal to such fraction multiplied by the Exercise
      Price per share as then in effect.

            (d) If an exercise of any portion of this Warrant is to be made in
      connection with a registered public offering of the Company's stock or the
      sale of the Company by whatever means or structure effected, the exercise
      of any portion of this Warrant may, at the election of the Holder, be
      conditioned upon the consummation of the public offering or sale of the
      Company, in which case such exercise shall not be deemed to be effective
      until the consummation of such transaction.

      SECTION 4. STATUS OF SHARES. The Company represents, warrants and
covenants that all shares of Common Stock that are issued upon the exercise of
rights represented by this Warrant will be fully paid, nonassessable, and free
from all taxes, liens, and charges in respect of the

<PAGE>
issue thereof (other than taxes in respect of any transfer occurring
contemporaneously with such issue).

      SECTION 5. CHARGES, TAXES, AND EXPENSES. The issuance of certificates in
the name of the Holder for the Common Stock purchasable upon the exercise of
this Warrant shall be made without charge to the Holder of this Warrant for any
issue tax in respect thereof. The Holder shall pay all stock transfer taxes, if
any, in respect of any transfer of this Warrant or any Common Stock that may be
purchased upon the exercise of this Warrant.

      SECTION 6. NO RIGHTS AS SHAREHOLDER. This Warrant does not entitle the
Holder to any voting rights or other rights as a shareholder of the Company
prior to exercise and payment of the Exercise Price in accordance with Section 4
hereof.

      SECTION 7. ADJUSTMENTS.

            (a) Adjustment of the Exercise Price for Stock Splits, Reverse Stock
      Splits, and Stock Dividends. In the event that the outstanding shares of
      Common Stock shall be subdivided (split) or combined (reverse split), by
      reclassification or otherwise, or in the event of any dividend payable on
      the Common Stock in shares of Common Stock, the applicable Exercise Price
      and the number of shares of Common Stock available for purchase under this
      Warrant in effect immediately prior to such subdivision, combination, or
      dividend shall be proportionately adjusted.

            (b) Adjustment for Capital Reorganizations. If at any time there
      shall be a capital reorganization of the Company's Common Stock or a
      merger or consolidation of the Company with or into another corporation,
      or the sale of the Company's properties and assets as, or substantially
      as, an entirety to any other person, then, as part of such reorganization,
      merger, consolidation, or sale, lawful provision shall be made so that the
      Holder of this Warrant shall thereafter be entitled to receive, on
      exercise of this Warrant during the period specified in this Warrant and
      on payment of the Exercise Price then in effect, the number of shares of
      stock or other securities or property of the Company, or of the successor
      corporation resulting from such merger or consolidation, to which a holder
      of the Common Stock deliverable on exercise of this Warrant would have
      been entitled on such capital reorganization, merger, consolidation, or
      sale if this Warrant had been exercised immediately before that capital
      reorganization, merger, consolidation, or sale. In any such case,
      appropriate adjustment, as determined in good faith by the Board, shall be
      made in the application of the provisions of this Warrant with respect to
      the rights and interests of the Holder of this Warrant after the
      reorganization, merger, consolidation, or sale to the end that the
      provisions of this Warrant (including adjustment of the Exercise Price
      then in effect and the number of shares purchasable on exercise of this
      Warrant, but without any change in the aggregate Exercise Price) shall be
      applicable after that event, as near as reasonably may be, in relation to
      any shares or other securities or property deliverable after that event on
      exercise of this Warrant.

            (c) Certificate as to Adjustments. Upon the occurrence of each
      adjustment or readjustment pursuant to this Section 8, the Company at its
      expense shall promptly compute such adjustment or readjustment in
      accordance with the terms hereof and furnish to the Holder a certificate
      setting forth such adjustment or readjustment and showing in detail the
      facts upon which such adjustment or readjustment is based. The Company
      shall, upon the written request, at any time, of the Holder, furnish or
      cause to be furnished


                                     PAGE 2
<PAGE>
      to the Holder, a like certificate setting forth: (i) such adjustments and
      readjustments; (ii) the Exercise Price at the time in effect; and (iii)
      the number of shares of Common Stock and the amount, if any, of other
      property that at the time would be received upon the exercise of the
      Warrant.

            (d) Notices of Record Date. In the event of any taking by the
      Company of a record of the holders of any class of securities for the
      purpose of determining the holders thereof who are entitled to receive any
      dividend or other distribution, the Company shall mail to each Holder, at
      least ten days prior to the date specified for the taking of a record, a
      notice describing the proposed event and specifying the date on which any
      such record is to be taken for the purpose of such dividend or
      distribution.

      SECTION 8. SALE OR TRANSFER OF THE WARRANT; LEGEND. The Warrant, and any
shares of Common Stock of the Company purchased upon exercise of the Warrant,
shall not be sold or transferred unless either (i) they first shall have been
registered under the 1933 Act, or (ii) the such sale or transfer is exempt from
the registration requirements of the 1933 Act. Such Warrant and shares may be
subject to additional restrictions on transfer imposed under applicable state
and federal securities law. Each certificate representing any Warrant and any
such share that has not been registered and that has not been sold pursuant to
an exemption that permits removal of the legend shall bear a legend
substantially in the following form, as appropriate:

      THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933
      OR ANY STATE SECURITIES LAWS. THEY MAY NOT BE SOLD OR OFFERED FOR SALE IN
      THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THE SECURITIES
      UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAW OR AN EXEMPTION
      FROM SUCH REGISTRATION UNDER SAID ACT.

      Upon request of a holder of such a certificate, the Company shall remove
the foregoing legend from the certificate or issue to such holder a new
certificate therefor free of any transfer legend, if, with such request, the
Company shall have received a written opinion of legal counsel who shall be
reasonably satisfactory to the Company, addressed to the Company and reasonably
satisfactory in form and substance to the Company's counsel, to the effect that
such legend is not required in order to establish compliance with any provisions
of the Securities Act.

      SECTION 9. CHANGE OF CONTROL. Notwithstanding the terms of Section 1, all
of the purchase rights represented by this Warrant shall become immediately
vested and exercisable if there is a change of control of the Company after the
issuance date of this Warrant and prior to the termination of the Service
Agreement. The term "change of control" with respect to the Company means that
(a) there shall have occurred (i) a reorganization, consolidation or merger
involving the Company in which neither the Company nor a wholly-owned subsidiary
of the Company is the continuing or surviving company and pursuant to which
shares of common stock of the Company shall have been converted into cash,
securities or other property, or (ii) a sale, lease, exchange or other transfer,
directly or indirectly, in one transaction or in a series of related
transactions, of all or substantially all of the assets of the Company and its
subsidiaries, and that in any such case (b) immediately following any such
reorganization, merger, consolidation or transfer of assets, the individuals and
entities who were the beneficial owners (within the meaning of Rule 13d-3 under
the Securities Exchange Act of 1934, as amended) of the outstanding voting
securities of the Company entitled to vote generally in the election of


                                     PAGE 3
<PAGE>
directors immediately prior to such reorganization, merger, consolidation or
transfer of assets, do not beneficially own both (i) more than fifty percent
(50%) of the then-outstanding voting securities entitled to vote generally in
the election of directors, and (ii) more than fifty percent (50%) of the
outstanding securities (voting or nonvoting), of the company that is the
surviving, continuing or transferee company in such reorganization, merger,
consolidation or transfer of assets.

      SECTION 10. REPRESENTATIONS. The provisions respecting the making of
representations regarding investment intent and investor suitability in, and
that are required to be made by investors in the Company pursuant to the Warrant
Agreement dated as of the issuance date of this Warrant between the Company and
Holder are hereby incorporated in full herein by this reference with the same
effect as if fully set forth herein, and are applicable to the purchase of this
Warrant and to purchases of Common Shares pursuant to the exercise of purchase
rights hereunder.

      SECTION 11. LOSS, THEFT, DESTRUCTION, OR MUTILATION OF WARRANT. Upon
receipt by the Company of evidence reasonably satisfactory to it of the loss,
theft, destruction, or mutilation of this Warrant, and in case of loss, theft,
or destruction upon receipt of indemnity or security reasonably satisfactory to
it, and upon reimbursement to the Company of all reasonable expenses incidental
thereto, and upon surrender and cancellation of this Warrant, if mutilated, the
Company will make and deliver a new Warrant of like tenor and dated as of such
cancellation in lieu of this Warrant.

      SECTION 12. SATURDAYS, SUNDAYS, HOLIDAYS, AND SO FORTH. If the last or
appointed day for the taking of any action or the expiration of any right
required or granted herein shall be a Saturday or a Sunday or shall be a legal
holiday, then such action may be taken or such right may be exercised on the
next succeeding day that is not a legal holiday.

      SECTION 13. AUTHORIZED SHARES. The Company covenants that during the
period the Warrant is outstanding, it will reserve from its authorized and
unissued Common Stock a sufficient number of shares to provide for the issuance
of Common Stock upon the exercise of any purchase rights under this Warrant.

      SECTION 14. ISSUE DATE. The provisions of this Warrant shall be construed
and shall be given effect in all respects as if it had been issued and delivered
by the Company on the date hereof. This Warrant shall be binding upon any
successors or assigns of the Company.

      SECTION 15. GOVERNING LAW. This Warrant shall constitute a contract under
the laws of the State of California and for all purposes shall be construed in
accordance with and governed by the laws of said state.

      IN WITNESS WHEREOF, the Company has caused this Warrant to be executed by
its duly authorized officer and the Holder has accepted same as evidenced by
his, her or its signature below, all as of the issuance date of this Warrant,
which is ________, 2002.

                                       J2 COMMUNICATIONS


                                    By
                                        ----------------------------------------
                                        James P. Jimirro, President

                                                      "COMPANY"


                                     PAGE 4
<PAGE>
                                       -----------------------------------------
                                       SBI USA

                                                       "HOLDER"


                                     PAGE 5
<PAGE>
                 NOTICE OF EXERCISE OF STOCK PURCHASE WARRANT

To:   The Company

      1. Pursuant to the terms of the attached Warrant, the undersigned hereby
         elects to purchase _____ shares of Common Stock of J2 Communications, a
         California corporation (the "COMPANY"), and tenders herewith payment of
         the purchase price of such shares in full.

      2. Please issue a certificate or certificates representing said shares of
         Common Stock, in the name of the undersigned or in such other name(s)
         as is/are specified immediately below or, if necessary, on an
         attachment hereto:

         [List names and addresses]

      3. In the event of partial exercise, please reissue an appropriate Warrant
         exercisable into the remaining shares.

      4. The undersigned represents that the aforesaid shares of Common Stock
         are being acquired for the account of the undersigned for investment
         and not with a view to, or for resale in connection with, the
         distribution thereof and that the undersigned has no present intention
         of distributing or reselling such shares. The undersigned further
         represents that such shares shall not be sold or transferred unless
         either (a) they first shall have been registered under the 1933 Act or
         (b) the Company first shall have been furnished with an opinion of
         legal counsel reasonably satisfactory to the Company to the effect that
         such sale or transfer is exempt from the registration requirement.

Date:
      -------------                       --------------------------------------
                                          Warrant Holder


                                     PAGE 6