<PAGE>   1

                                                                   EXHIBIT 10.10

                                     WARRANT

NEITHER THE SECURITIES REPRESENTED HEREBY NOR THE SECURITIES ISSUABLE UPON THE
EXERCISE HEREOF HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED (THE "SECURITIES ACT"), OR ANY STATE SECURITIES LAWS AND MAY NOT BE
OFFERED, SOLD, PLEDGED, ASSIGNED, OR OTHERWISE TRANSFERRED UNLESS (1) A
REGISTRATION STATEMENT WITH RESPECT THERETO IS EFFECTIVE UNDER THE SECURITIES
ACT AND ANY APPLICABLE STATE SECURITIES LAWS, OR (2) THE COMPANY RECEIVES AN
OPINION OF COUNSEL TO THE HOLDER OF THIS WARRANT OR SUCH SECURITIES, WHICH
COUNSEL AND OPINION ARE REASONABLY SATISFACTORY TO THE COMPANY, THAT THIS
WARRANT OR SUCH SECURITIES, AS APPLICABLE, MAY BE OFFERED, SOLD, PLEDGED,
ASSIGNED, OR OTHERWISE TRANSFERRED IN THE MANNER CONTEMPLATED WITHOUT AN
EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR APPLICABLE STATE
SECURITIES LAWS.



         THE TRANSFER OF THIS WARRANT IS RESTRICTED AS DESCRIBED HEREIN.



                                J2 COMMUNICATIONS

                            Warrant for the Purchase
                                       of
                50,000 Shares of Common Stock, Without Par Value

                                                                 August 18, 2000

        THIS CERTIFIES that, for value received, George Vandeman (together with
all permitted assigns, the "Holder") is entitled to subscribe for, and purchase
from, J2 COMMUNICATIONS, a California corporation (the "Company"), upon the
terms and conditions set forth herein, at any time or from time to time during
the period commencing on the date immediately following the date first set forth
above (the "Initial Exercise Date") and terminating at 5:00 p.m., Los Angeles
City local time, on the fifth anniversary of the Initial Exercise Date (the
"Exercise Period"), 50,000 shares of Common Stock, exercisable at an exercise
price per share equal to Eleven and 4375/10000 Dollars ($11.4375); provided,
however, that upon the occurrence of any of the events specified in Section 5
hereof, the rights granted by this Warrant, including the number of shares of
Common Stock to be received upon such exercise, shall be adjusted as therein
specified.

        Each share of Common Stock issuable upon the exercise hereof shall be
hereinafter referred to as a "Warrant Share."

        Section 1 Exercise of Warrant.

        This Warrant may be exercised during the Exercise Period, either in
whole or in part, by the surrender of this Warrant (with the election at the end
hereof duly executed) to the Company

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at its office at 10850 Wilshire Boulevard, Suite 1000, Los Angeles, California
90024, or at such other place as is designated in writing by the Company,
together with a certified or bank cashier's check payable to the order of the
Company in an amount equal to the product of the Exercise Price and the number
of Warrant Shares for which this Warrant is being exercised.

        Section 2 Rights Upon Exercise; Delivery of Securities.

        Upon each exercise of the Holder's rights to purchase Warrant Shares,
the Holder shall be deemed to be the holder of record of the Warrant Shares,
notwithstanding that the transfer books of the Company shall then be closed or
certificates representing the Warrant Shares with respect to which this Warrant
was exercised shall not then have been actually delivered to the Holder. As soon
as practicable after each such exercise of this Warrant, the Company shall issue
and deliver to the Holder a certificate or certificates representing the Warrant
Shares issuable upon such exercise, registered in the name of the Holder or its
designee. If this Warrant should be exercised in part only, the Company shall,
upon surrender of this Warrant for cancellation, execute and deliver a Warrant
evidencing the right of the Holder to purchase the balance of the aggregate
number of Warrant Shares purchasable hereunder as to which this Warrant has not
been exercised or assigned.

        Section 3 Registration of Transfer and Exchange.

        Any Warrants issued upon the transfer or exercise in part of this
Warrant shall be numbered and shall be registered in a warrant register (the
"Warrant Register") as they are issued. The Company shall be entitled to treat
the registered holder of any Warrant on the Warrant Register as the owner in
fact thereof for all purposes, and shall not be bound to recognize any equitable
or other claim to, or interest in, such Warrant on the part of any other person,
and shall not be liable for any registration or transfer of Warrants which are
registered or to be registered in the name of a fiduciary or the nominee of a
fiduciary unless made with the actual knowledge that a fiduciary or nominee is
committing a breach of trust in requesting such registration of transfer, or
with the knowledge of such facts that its participation therein amounts to bad
faith. This Warrant shall be transferable on the books of the Company only upon
delivery thereof duly endorsed by the Holder or by his duly authorized attorney
or representative, or accompanied by proper evidence of succession, assignment,
or authority to transfer. In all cases of transfer by an attorney, executor,
administrator, guardian, or other legal representative, duly authenticated
evidence of his, her, or its authority shall be produced. Upon any registration
of transfer, the Company shall deliver a new Warrant or Warrants to the person
entitled thereto. This Warrant may be exchanged, at the option of the Holder
thereof, for another Warrant, or other Warrants of different denominations, of
like tenor and representing in the aggregate the right to purchase a like number
of Warrant Shares (or portions thereof), upon surrender to the Company or its
duly authorized agent. Notwithstanding the foregoing, the Company shall have no
obligation to cause Warrants to be transferred on its books to any person if, in
the opinion of counsel to the Company, such transfer does not comply with the
provisions of the Securities Act and the rules and regulations thereunder.

        Section 4 Reservation of Shares.

        The Company shall at all times reserve and keep available out of its
authorized and unissued Common Stock, solely for the purpose of providing for
the exercise of this Warrant, such number of shares of Common Stock as shall,
from time to time, be sufficient therefor. The Company represents that all
shares of Common Stock issuable upon exercise of this Warrant are duly
authorized and, upon receipt by the Company of the full payment for such Warrant



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Shares, will be validly issued, fully paid, and nonassessable, without any
personal liability attaching to the ownership thereof and will not be issued in
violation of any preemptive or similar rights of stockholders.

        Section 5 Antidilution.

               (a) In the event that the Company shall at any time after the
Initial Exercise Date: (i) declare a dividend on the outstanding Common Stock
payable in shares of its capital stock, (ii) subdivide the outstanding Common
Stock, (iii) combine the outstanding Common Stock into a smaller number of
shares, or (iv) issue any shares of its capital stock by reclassification of the
Common Stock (including any such reclassification in connection with a
consolidation or merger in which the Company is the continuing corporation),
then, in each case, the Exercise Price per Warrant Share in effect at the time
of the record date for the determination of stockholders entitled to receive
such dividend or distribution or of the effective date of such subdivision,
combination, or reclassification shall be adjusted so that it shall equal the
price determined by multiplying such Exercise Price by a fraction, the numerator
of which shall be the number of shares of Common Stock outstanding immediately
prior to such action, and the denominator of which shall be the number of shares
of Common Stock outstanding after giving effect to such action. Such adjustment
shall be made successively whenever any event listed above shall occur and shall
become effective at the close of business on such record date or at the close of
business on the date immediately preceding such effective date, as applicable.

               (b) All calculations under this Section 5 shall be made to the
nearest cent or to the nearest one-hundredth of a share, as the case may be.

               (c) In any case in which this Section 5 shall require that an
adjustment in the number of Warrant Shares be made effective as of a record date
for a specified event, the Company may elect to defer, until the occurrence of
such event, issuing to the Holder, if the Holder exercised this Warrant after
such record date, the Warrant Shares, if any, issuable upon such exercise over
and above the number of Warrant Shares issuable upon such exercise on the basis
of the number of shares of Common Stock in effect prior to such adjustment;
provided, however, that the Company shall deliver to the Holder a due bill or
other appropriate instrument evidencing the Holder's right to receive such
additional shares of Common Stock upon the occurrence of the event requiring
such adjustment.

               (d) Whenever there shall be an adjustment as provided in this
Section 5, the Company shall within fifteen (15) days thereafter cause written
notice thereof to be sent by registered mail, postage prepaid, to the Holder, at
its address as it shall appear in the Warrant Register, which notice shall be
accompanied by an officer's certificate setting forth the number of Warrant
Shares issuable and the Exercise Price thereof after such adjustment and setting
forth a brief statement of the facts requiring such adjustment and the
computation thereof, which officer's certificate shall be conclusive evidence of
the correctness of any such adjustment absent manifest error.

               (e) The Company shall not be required to issue fractions of
shares of Common Stock or other capital stock of the Company upon the exercise
of this Warrant. If any fraction of a share of Common Stock would be issuable on
the exercise of this Warrant (or specified portions thereof), the Company shall
purchase such fraction for an amount in cash equal to the same fraction of the
average closing sale price (or average of the closing bid and asked prices, if
closing sale price is not available) of Common Stock for the ten (10) trading
days ending on and including the date of exercise of this Warrant.

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               (f) No adjustment in the Exercise Price per Warrant Share shall
be required if such adjustment is less than Five Cents ($.05); provided,
however, that any adjustments which by reason of this Section 5 are not required
to be made shall be carried forward and taken into account in any subsequent
adjustment.

               (g) Whenever the Exercise Price payable upon exercise of this
Warrant is adjusted pursuant to subsection (a) above, the number of Warrant
Shares issuable upon exercise of this Warrant shall simultaneously be adjusted
by multiplying the number of Warrant Shares theretofore issuable upon exercise
of this Warrant by the Exercise Price in effect on the date hereof and dividing
the product so obtained by the Exercise Price, as adjusted.

        Section 6 Registration Rights.

               (a) From the date of this Warrant through the Exercise Period, if
the Company proposes to register any of its securities, either for its own
account or the account of security holders, other than a registration on Form
S-8 or any registration on a form which does not permit secondary sales, the
Company shall, each such time, give written notice of such intention to the
Holder of this Warrant or the Warrant Shares and, upon written request of the
Holder received by the Company within twenty (20) days after the Company has
given such notice, include in such registration (and all related qualifications
under state securities laws) all Warrant Shares (whether issued or issuable)
specified in such written request. If the registration involves any
underwriting, the Company shall so advise the Holders in the notice, and the
right of the Holder to have the Warrant Shares included in the registration
shall be conditioned upon such Holder's Warrant Shares being included in the
underwriting arrangements with underwriters (selected by the Company) on the
same terms as other persons selling common stock or other Company securities to
the underwriters. Notwithstanding the foregoing, if the underwriters determine
that marketing factors require a limitation of the number of shares to be
underwritten, the number of Warrant Shares to be registered for the account of
all Holders may be limited in proportion to limitations imposed on other holders
of common stock or other Company securities seeking to have their securities
included in the registration pursuant to registration rights similar to those
conferred upon the Holder by this subparagraph (a); provided, however, that
priority may be given to securities to be sold for the account of the Company.
The allocation shall be made in proportion, as nearly as practicable, to the
respective number of shares requested to be included in such registration by
each person selling common stock or other Company securities to the
underwriters, including the Holder. Any Holder disapproving of the terms of the
underwriting may withdraw therefrom by written notice to the Company, and such
Holder's Warrant Shares shall be withdrawn from registration.

               (b) All expenses of registration and qualification incurred in
connection with a registration under subparagraph (a) of this Section 6 shall be
borne by the Company, except that each Holder whose Warrant Shares are being
registered shall bear the fees and expenses of its own counsel, if any, and the
underwriting commission or discount applicable to its Warrant Shares being sold.
The Company will keep the Holders participating in a registration advised of the
status of the registration and will furnish such number of preliminary and final
prospectuses as such Holders may reasonably request; and such Holders will
furnish to the Company such information regarding such Holders as may be
required in connection with the registration.

               (c) The following provisions shall apply to any registration
effected pursuant to subparagraph (a) of this Section 6:

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                    (i) The Company shall indemnify and hold harmless such
Holder and each underwriter of the Warrant Shares so registered or qualified
(including any broker or dealer through whom such securities may be sold) and
each person, if any, who controls any such Holder or any such underwriter within
the meaning of the Securities Act from and against any and all losses, claims,
damages, expenses or liabilities, joint and several, to which they or any of
them may become subject under the Securities Act or under any other statute or
at common law or otherwise, and, except as hereinafter provided, will reimburse
each Holder and each of the underwriters and each such controlling person, if
any, for any legal or other expenses reasonably incurred by any of them in
connection with investigating or defending any actions, whether or not resulting
in any liability, insofar as such losses, claims, damages, expenses, liabilities
or actions arise out of or are based upon any untrue statement or alleged untrue
statement of a material fact contained in the registration statement, any
preliminary prospectus or the final prospectus (or the registration statement or
prospectus as from time to time amended or supplemented by the Company) or arise
out of or are based upon the omission or alleged omission to state therein a
material fact required to be stated therein or necessary in order to make the
statements therein not misleading, unless such untrue statement or omission was
made in reliance upon and in conformity with information furnished in writing to
the Company in connection therewith by such Holder or underwriter expressly for
use therein. Promptly after receipt by any Holder or any underwriter or any
person controlling such Holder or such underwriter of notice of the commencement
of any action in respect of which indemnity may be sought against the Company,
such Holder or such underwriter, as the case may be, will notify the Company in
writing of the commencement thereof, and, subject to the provisions hereinafter
stated, the Company shall assume the defense of such action (including the
employment of counsel, who shall be counsel satisfactory to such Holder or such
underwriter or such person, as the case may be, and the payment of legal
expenses) insofar as such action shall relate to any alleged liability in
respect of which indemnity may be sought against the Company. Any Holder or any
underwriter or any such controlling person shall have the right to employ
separate counsel in any such action and to participate in the defense thereof,
but the fees and expenses of such counsel shall not be at the expense of the
Company unless the employment of such counsel has been specifically authorized
by the Company, which authorization shall be given whenever the party seeking
indemnity has been advised by its counsel that one or more legal defenses may be
available to it that are not available to the Company or that for other reasons
separate representation may be necessary, to avoid a conflict. The Company shall
not be liable to indemnify any person for any settlement of any such action
effected without the consent of the Company.

                    (ii) Any Holder will indemnify and hold harmless the
Company, each of its directors and each of its officers who have signed the
registration statement and each person, if any, who controls the Company within
the meaning of the Securities Act from and against any and all losses, claims,
damages, expenses of liabilities, joint and several, to which they are or any of
them may become subject under the Securities Act or under any other statute or
at common law or otherwise, and, except as hereinafter provided, will reimburse
the Company and each such director, officer or controlling person for any legal
and other expenses reasonably incurred by any of them in connection with
investigating or defending any actions, whether or not resulting in any
liability, insofar as such losses, claims, damages, expenses, liabilities or
actions arise out of or are based upon any untrue statement or alleged untrue
statement of a material fact contained in the registration statement, in any
preliminary prospectus or in the final prospectus (or the registration statement
or prospectus as from time to time amended or supplemented) or arise out of or
are based upon the omission or alleged omission to state therein a material fact
required to be stated therein or necessary in order to make the statements
therein not misleading, but only insofar as any such statement or omission

<PAGE>   6

was made in reliance upon and in conformity with information furnished in
writing to the Company in connection therewith by such Holder expressly for use
therein. Promptly after receipt of notice of the commencement of any action in
respect of which indemnity may be sought against any Holder, the Company will
notify such Holder in writing of the commencement thereof, and such Holder
shall, subject to the provisions hereinafter stated, assume the defense of such
action (including the employment of counsel, who shall be counsel satisfactory
to the Company, and the payment of legal expenses) insofar as such action shall
relate to an alleged liability in respect of which indemnity may be sought
against such Holder. The Company and each such director, officer or controlling
person shall have the right to employ separate counsel in any such action and to
participate in the defense thereof but the fees and expenses of such counsel
shall not be at the expense of such Holder unless the employment of such counsel
has been specifically authorized by such Holder, which authorization shall be
given whenever separate representation may be necessary to avoid a conflict. No
Holder shall be liable to indemnify any person or any settlement of any such
action effected without the consent of such Holder.

                    (iii) The indemnity provisions of this subparagraph (c)
shall be in addition to any liability the indemnitor may otherwise have.

        Section 7 Reclassification; Reorganization; Merger.

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               (a) In case of any capital reorganization, other than in the
cases referred to in Section 5(a) hereof, or the consolidation or merger of the
Company with or into another corporation (other than a merger or consolidation
in which the Company is the continuing corporation and which does not result in
any reclassification of the outstanding shares of Common Stock or the conversion
of such outstanding shares of Common Stock into shares of other stock or other
securities or property), or in the case of any sale, lease, or conveyance to
another corporation of the property and assets of any nature of the Company as
an entirety or substantially as an entirety (such actions being hereinafter
collectively referred to as "Reorganizations"), there shall thereafter be
deliverable upon exercise of this Warrant (in lieu of the number of Warrant
Shares theretofore deliverable) the number of shares of stock or other
securities or property to which a holder of the respective number of Warrant
Shares which would otherwise have been deliverable upon the exercise of this
Warrant would have been entitled upon such Reorganization if this Warrant had
been exercised in full immediately prior to such Reorganization. In case of any
Reorganization, appropriate adjustment, as determined in good faith by the Board
of Directors of the Company, shall be made in the application of the provisions
herein set forth with respect to the rights and interests of the Holder so that
the provisions set forth herein shall thereafter be applicable, as nearly as
possible, in relation to any shares or other property thereafter deliverable
upon exercise of this Warrant. Any such adjustment shall be made by, and set
forth in, a supplemental agreement between the Company, or any successor
thereto, and the Holder, with respect to this Warrant, and shall for all
purposes hereof conclusively be deemed to be an appropriate adjustment. The
Company shall not effect any such Reorganization unless, upon or prior to the
consummation thereof, the successor corporation, or if the Company shall be the
surviving corporation in any such Reorganization and is not the issuer of the
shares of stock or other securities or property to be delivered to holders of
shares of the Common Stock outstanding at the effective time thereof, then such
issuer, shall assume by written instrument the obligation to deliver to the
Holder such shares of stock, securities, cash, or other property as such Holder
shall be entitled to purchase in accordance with the foregoing provisions. In
the event of sale, lease, or conveyance or other transfer of all or
substantially all of the assets of the Company as part of a plan for liquidation
of the Company, all rights to exercise this Warrant shall terminate thirty (30)
days after the Company gives written notice to the Holder that such sale or
conveyance or other transfer has been consummated.

               (b) In case of any reclassification or change of the shares of
Common Stock issuable upon exercise of this Warrant (other than a change in par
value or from a specified par value to no par value, or as a result of a
subdivision or combination, but including any change in the shares into two or
more classes or series of shares), or in case of any consolidation or merger of
another corporation into the Company in which the Company is the continuing
corporation and in which there is a reclassification or change (including a
change to the right to receive cash or other property) of the shares of Common
Stock (other than a change in par value, or from no par value to a specified par
value, or as a result of a subdivision or combination, but including any change
in the shares into two or more classes or series of shares), the Holder of this
Warrant shall have the right thereafter to receive upon exercise of this Warrant
solely the kind and amount of shares of stock and other securities, property,
cash, or any combination thereof receivable upon such reclassification, change,
consolidation, or merger. Thereafter, appropriate provision shall be made for
adjustments which shall be as nearly equivalent as practicable to the
adjustments in Section 5.

               (c) The above provisions of this Section 7 shall similarly apply
to successive reclassifications and changes of shares of Common Stock and to
successive consolidations, mergers, sales, leases, or conveyances.

<PAGE>   8

        Section 8 Notice of Certain Events.

        In case at any time the Company shall propose:

               (a) to pay any dividend or make any distribution on shares of
Common Stock in shares of Common Stock or make any other distribution (other
than regularly scheduled cash dividends which are not in a greater amount per
share than the most recent such cash dividend) to all holders of Common Stock;
or

               (b) to issue any rights, warrants, or other securities to all
holders of Common Stock entitling them to purchase any additional shares of
Common Stock or any other rights, warrants, or other securities; or

               (c) to effect any reclassification or change of outstanding
shares of Common Stock or any consolidation, merger, sale, lease, or conveyance
of property, as described in Section 8; or

               (d) to effect any liquidation, dissolution, or winding-up of the
Company; or

               (e) to take any other action which would cause an adjustment to
the Exercise Price per Warrant Share;

then, and in any one or more of such cases, the Company shall give written
notice thereof by registered mail, postage prepaid, to the Holder at the
Holder's address as it shall appear in the Warrant Register, mailed at least
fifteen (15) days prior to: (1) the date as of which the holders of record of
shares of Common Stock to be entitled to receive any such dividend,
distribution, rights, warrants, or other securities are to be determined, (2)
the date on which any such reclassification, change of outstanding shares of
Common Stock, consolidation, merger, sale, lease, conveyance of property,
liquidation, dissolution, or winding-up is expected to become effective and the
date as of which it is expected that holders of record of shares of Common Stock
shall be entitled to exchange their shares for securities or other property, if
any, deliverable upon such reclassification, change of outstanding shares,
consolidation, merger, sale, lease, conveyance of property, liquidation,
dissolution, or winding-up, or (3) the date of such action which would require
an adjustment to the Exercise Price per Warrant Share.

        Section 9 Charges and Taxes.

               The issuance of any shares or other securities upon the exercise
of this Warrant and the delivery of certificates or other instruments
representing such shares or other securities shall be made without charge to the
Holder for any tax or other charge in respect of such issuance. The Company
shall not, however, be required to pay any tax which may be payable in respect
of any transfer involved in the issue and delivery of any certificate in a name
other than that of the Holder and the Company shall not be required to issue or
deliver any such certificate unless and until the person or persons requesting
the issue thereof shall have paid to the Company the amount of such tax or shall
have established to the satisfaction of the Company that such tax has been paid.

        Section 10 Periodic Reports.

               The Company agrees that following the Initial Exercise Date and
until all the

<PAGE>   9

Warrant Shares shall have been sold pursuant to an effective registration under
the Securities Act, it shall keep current in filing all reports, statements, and
other materials required to be filed with the Commission to permit holders of
the Warrant Shares to sell such securities under an effective registration
statement under the Securities Act.

        Section 11 Legend.

               Until sold pursuant to the provisions of Rule 144 or an effective
registration statement, the Warrant Shares issued on exercise of this Warrant
shall be subject to a stop transfer order and the certificate or certificates
representing the Warrant Shares shall bear the following legend:

                THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER
                THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"),
                OR ANY STATE SECURITIES LAWS AND MAY NOT BE OFFERED, SOLD,
                PLEDGED, ASSIGNED, OR OTHERWISE TRANSFERRED UNLESS (1) A
                REGISTRATION STATEMENT WITH RESPECT THERETO IS EFFECTIVE UNDER
                THE SECURITIES ACT AND ANY APPLICABLE STATE SECURITIES LAWS, OR
                (2) THE COMPANY RECEIVES AN OPINION OF COUNSEL TO THE HOLDER OF
                THE SECURITIES, WHICH COUNSEL AND OPINION ARE REASONABLY
                SATISFACTORY TO THE COMPANY, THAT SUCH SECURITIES MAY BE
                OFFERED, SOLD, PLEDGED, ASSIGNED, OR OTHERWISE TRANSFERRED IN
                THE MANNER CONTEMPLATED WITHOUT AN EFFECTIVE REGISTRATION
                STATEMENT UNDER THE SECURITIES ACT OR APPLICABLE STATE
                SECURITIES LAWS.

        Section 12 Loss; Theft; Destruction; Mutilation.

               Upon receipt of evidence satisfactory to the Company of the loss,
theft, destruction, or mutilation of this Warrant (and upon surrender of this
Warrant if mutilated), and upon receipt by the Company of reasonably
satisfactory indemnification, the Company shall execute and deliver to the
Holder thereof a new Warrant of like date, tenor, and denomination.

        Section 13 Stockholder Rights.

               The Holder of this Warrant shall not have, solely on account of
such status, any rights of a stockholder of the Company, either at law or in
equity, or to any notice of meetings of stockholders or of any other proceedings
of the Company, except as provided in this Warrant.

        Section 14 Governing Law.

               This Warrant shall be construed in accordance with the laws of
the State of California applicable to contracts made and performed within such
State, without regard to principles of conflicts of law.

        IN WITNESS WHEREOF, the Company has executed this Warrant as of the date
first above written.

<PAGE>   10

                                     J2 COMMUNICATIONS


                                     By: /s/James P. Jimirro
                                        ----------------------------------------
                                        James P. Jimirro
                                        President and Chief Executive Officer


[Seal]



/s/Christopher M. Trunkey
-----------------------------------
Secretary

<PAGE>   11

                               FORM OF ASSIGNMENT

(To be executed by the registered holder if such holder desires to transfer the
attached Warrant.)

        FOR VALUE RECEIVED, ______________________ hereby sells, assigns, and
transfers unto _________________ a Warrant to purchase __________ shares of
Common Stock, without par value, of J2 Communications, a California corporation
(the "Company"), and does hereby irrevocably constitute and appoint ___________
attorney to transfer such Warrant on the books of the Company, with full power
of substitution.

Dated:
      ----------------------------

                                            Signature
                                                     ---------------------------

<PAGE>   12

                                     NOTICE

        The signature on the foregoing Assignment must correspond to the name as
written upon the face of this Warrant in every particular, without alteration or
enlargement or any change whatsoever.

<PAGE>   13

                              ELECTION TO EXERCISE

To:     J2 Communications
        10850 Wilshire Boulevard, Suite 1000
        Los Angeles, California 90024

        The undersigned hereby exercises his, her, or its rights to purchase
shares of Common Stock, without par value ("the Common Stock"), of J2
Communications, a California corporation (the "Company"), covered by the within
Warrant and tenders payment herewith in the amount of [____] Dollars ($___) in
accordance with the terms thereof, and requests that certificates for the
securities constituting such shares of Common Stock be issued in the name of,
and delivered to:


     (Print Name, Address, and Social Security or Tax Identification Number)

and, if such number of shares of Common Stock shall not constitute all such
shares of Common Stock covered by the within Warrant, that a new Warrant for the
balance of the shares of Common Stock covered by the within Warrant shall be
registered in the name of, and delivered to, the undersigned at the address
stated below.


Dated:                                      Name
     -----------------------------              --------------------------------
                                                          (Print)

Address:
        --------------------------

                                                --------------------------------
                                                          (Signature)