UNITED STATES


Securities and Exchange Commission


Washington, D.C. 20549





FORM 10-K





x
ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the fiscal year ended June 30, 2010





o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the transition period from _________________ to __________________





Commission File No. 000-15260





American Rare Earths and Materials, Corp.


(Name of Small Business Issuer in its Charter)





Nevada

98-0669413(State or Other Jurisdiction of incorporation or organization)

(I.R.S. Employer I.D. No.)





200 Queens Quay East, Unit #1, Toronto, Ontario, Canada, M5A 4K9


(Address of Principal Executive Offices)





Registrant’s Telephone Number: 416-362-2121





Element 21 Golf Company


(Former name and former address, if changed since last Report)





Securities Registered under Section 12(b) of the Exchange Act: None.





Securities Registered under Section 12(g) of the Exchange Act: Common Stock, one-cent ($0.01) Par Value





Indicate by check mark if the issuer is not required to give reports pursuant to Section 13 or 15(d) of the Exchange Act. o





Indicate by check mark whether the Issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.


Yes  x     No o





Indicate by check mark if disclosure of delinquent filers in response to Item 405 of Regulation S-B is not contained in this form, and no disclosure will be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10- K or any amendment to this Form 10-K. x





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):





Large accelerated filer   ̈
Accelerated filer   ̈Non-accelerated filer   ̈
Smaller reporting company x





Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  o No o





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x





Issuer’s revenues for its most recent fiscal year: June 30, 2010 = $4,341,362





As of December 31, 2009 there were approximately 11,294,573shares of our common voting stock held by non-affiliates having a market value of approximately $8,470,930 on such date. Without asserting that any director or executive officer of the issuer, or the beneficial owner of more than five percent of the issuer’s common stock, is an affiliate, the shares of which they are the beneficial owners have been deemed to be owned by affiliates solely for this calculation.





As of September 24, 2010, there were 22,636,657shares of common stock of the Issuer outstanding.





1





American Rare Earths and Materials, Corp.


(formerly known as Element 21 Golf Company)





10-K for the Year Ended June 30, 2010





Table of Contents





PART IITEM 1.
DESCRIPTION OF BUSINESS
3ITEM 1A
RISK FACTORS
11ITEM 1B
UNRESOLVED STAFF COMMENTS
14ITEM 2.
DESCRIPTION OF PROPERTY
14ITEM 3.
LEGAL PROCEEDINGS
14ITEM 4.
REMOVED AND RESERVED
14PART IIITEM 5.
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
15ITEM 6
SELECTED FINANCIAL DATA
15ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION
15ITEM 7A
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
19ITEM 8.
FINANCIAL STATEMENTS
19ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
19ITEM 9A
CONTROLS AND PROCEDURES
19ITEM 9B
OTHER INFORMATION
19PART IIIITEM 10.
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS; COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT
20ITEM 11.
EXECUTIVE COMPENSATION
21ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
24ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE
25ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
25ITEM 15.
EXHIBITS
26SIGNATURES
28FINANCIAL STATEMENTS
F-1





2





PART I





CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION





Under the Private Securities Litigation Reform Act of 1995, companies are provided with a “safe harbor” for making forward-looking statements about the potential risks and rewards of their strategies. Forward-looking statements often include the words “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. In this Form 10-K, forward-looking statements also include:





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statements about our business plans;


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statements about the potential for the development and public acceptance of new products;


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estimates of future financial performance;


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predictions of national or international economic, political or market conditions;


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statements regarding other factors that could affect our future operations or financial position; and


●
other statements that are not matters of historical fact.





These statements may be found under “Management’s Discussion and Analysis or Plan of Operations” and “Description of Business” as well as in this Form 10-K generally. Our ability to achieve our goals depends on many known and unknown risks and uncertainties, including changes in general economic and business conditions. These factors could cause our actual performance and results to differ materially from those described or implied in forward-looking statements.





These forward-looking statements speak only as of the date of this Form 10-K. We believe it is in the best interest of our investors to use forward-looking statements in discussing future events. However, we are not required to, and you should not rely on us to, revise or update these statements or any factors that may affect actual results, whether as a result of new information, future events or otherwise. You should carefully review the risk factors described in other documents we file from time to time with the Securities and Exchange Commission, and also review our Quarterly Reports on Form 10-Q.





ITEM 1.                      DESCRIPTION OF BUSINESS





General





American Rare Earths and Materials, Corp. (formerly known as Element 21 Golf Company) (the “Company,” “AREM,” “Element 21,” “we,” “us” or terms of similar meaning) is a leader in commercializing Scandium, a rare earth metal. Based upon its experience with Scandium and advanced materials, AREM is positioned to provide solutions in extraction, sourcing, alloying, manufacturing and application development of the rare earths, advanced metals, composites and chemical materials.  The business platform is to provide a reliable supply of rare earth materials, which is supported by increased use of these materials in consumer and industrial applications.  AREM to date has been a leader in the application of Scandium in the sports industry with its Scandium Alloy golf products, and has developed and/or commercialized advanced biofiber fishing equipment and Zeroloft Aerogel insulation for apparel and footwear. The business direction for AREM is to expand its revenue base to include extraction and sale of the rare earth materials and development of products for consumer and industrial markets, in order to capitalize on the vertical integration that AREM has developed in the production of the Scandium sports equipment.





Rare earth metals, or Rare Earths, are a collection of seventeen chemical elements in the periodic table occupying slots 21, 39 and 57-71, and include scandium, yttrium, and the fifteen lanthanides. The company has historically been focused on selected consumer markets including golf equipment and fishing products for the sporting goods industry.  In 2010, the company began to offer advanced materials products (Zeroloft Aspen Aerogels) also for the sporting goods industry.  The company is now working to extend its capabilities beyond consumer markets and explore opportunities in industrial markets.  This includes industries that use Rare Earth metals including aerospace, alternative energy, automotive, power transmission, shipbuilding, and transportation.  American Rare Earths and Materials, Corp. is committed to becoming America's best and most reliable source for Rare Earth metals and to fully leverage the global mega-trends in these categories.





Business Strategy





Since 2002, American Rare Earths and Materials, Corp. has been commercializing Scandium. This has led to the development of a unique value chain that includes the extraction of Rare Earth metals (Scandium), the development of patented Rare Earth metal super alloys (Scandium Super Alloys), and the manufacture of end products (golf equipment, fishing products) using Rare Earth metal components. When AREM began this process in 2002, the commercial use of Rare Earth metals was relatively small.  Today, commercial applications for Rare Earth metals have grown significantly and Rare Earth metals have become a critical strategic resource for industry even though the overall volume of Rare Earth metal production is still small (estimated 123,000 tons in 2006). Applications for Rare Earth metals include:





●
Hybrid Vehicles


●
Electric Motors


●
Wind Turbines


●
Thin Film Solar Technology


●
Medical Laser Technology


●
Military Applications


●
Sports Equipment




3





Hybrid vehicles such as the Toyota Prius are heavy users of Rare Earth metals including Dysprosium, Lanthanum, Neodymium, Praseodymium, and Terbium. Each electric motor in the Prius requires 1 kilogram (2.2 lb) of neodymium and each battery uses 10 to 15 kg (22-33 lb) of lanthanum. These numbers are expected to double under new plans to boost fuel economy even further.  In addition, demand for Rare Earths is expected to increase as Toyota increases sales of the Prius from 100,000 in the US in 2009 to an estimated 200,000+ in 2010.  Toyota believes that the ultimate market for the Prius in the US is 1 million units sold each year. In addition to hybrid vehicles, Rare Earth metals are used as battery alloys, magnets, catalysts, and other new applications in a wide range of other industries.





AREM has determined that its 8 year experience in extraction, production and applications of the Scandium and advanced materials, it has unique expertise in Rare Earths domain.  The Company has relationships, partnerships, and proprietary expertise that can be applied to markets beyond consumer products and sporting goods equipment.  The Company has the ability to solve challenging problems related to the extraction of Rare Earth metals.  The Company believes it has untapped expertise in Rare Earth metals and their manufacturing that can be applied to industrial markets.  This represents a new opportunity for growth.  This new opportunity will build upon and leverage the Company’s expertise in commercializing Rare Earth metals for sporting goods.





As such, the business strategy for the Company is to:





●
Continue to grow the Company’s products and revenues in the sporting goods market


●
Continue to grow the Company’s brands in the sporting goods market including E21, CARROT STIXTM and other brands


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To expand applications of the Company’s patented Scandium Super Alloys


●
To explore new opportunities in Rare Earth metals including the application of unique extraction technologies


●
To explore new opportunities in other metals where the Company has proprietary knowledge and capabilities


●
To expand beyond retail stores and individual consumers and pursue large industrial Fortune 500 customers


●
To offer products to large industrial categories where Rare Earth metals and other metals can be applied including aerospace, alternative energy, automotive, power transmission, shipbuilding, and transportation








American Rare Earths and Materials, Corp. is committed to becoming America's best and most reliable source for Rare Earth metals and to fully leverage the global mega-trend in the Rare Earth metals marketplace.





Sporting Goods Industry





AREM currently has three fully developed sporting goods product lines:  (1) Golf equipment; (2) Fishing products; (3) Zeroloft Aspen Aerogels – sport wear apparel and footwear and related sports specialty items. The Company has determined that it currently operates in one reportable segment: outdoor sporting goods.





The US sporting goods manufacturing industry includes about 1,800 companies with combined annual revenue of about $13 billion. Large companies include Callaway Golf Company; Easton-Bell Sports; the Spalding division of Russell Brands; ICON Health & Fitness; Rawlings Sporting Goods; and Wilson Sporting Goods. The industry is concentrated: the 50 largest companies account for about 60 percent of industry revenue. The US retail sporting goods industry includes about 20,000 companies with combined annual revenue of about $35 billion. Large chain operators include Academy, Cabela's, Dick's Sporting Goods, Hibbett Sports, REI, and The Sports Authority. The industry is fragmented: the 50 largest companies account for less than 50 percent of revenue. Only about 170 companies have more than five stores.





The overall golf industry is a $60 billion market. Approximately $5.5 billion each year is spent on golf equipment, with roughly half of that coming from the key U.S. market. Metal woods alone account for $1 billion in annual sales. The explosion of oversized clubs in 1992, titanium clubs in 1995, and multi-metal undersized clubs has proven that innovative designs and new materials promising improved performance are quickly embraced by the consumer and offer tremendous marketing advantages for the innovating companies. Companies such as Adams, with its patented Tight Lies® fairway woods grew from $2 million in sales to over $100 million between 1995 and 1997.  However, since the introduction of titanium, there have been no significant introductions of new materials into the golf equipment market. Advances in shaft design/composition have been refinements of existing technology. It is common knowledge within the community of golf professionals that the most important part of the performance of any club is the shaft, and the easiest way to improve performance is with a better shaft quality.  From a retail perspective, there are 2,000 golf-only stores as listed by The National Golf Foundation’s (“NGF”) Directory of Golf Retailers: Off-Course Golf Retail Stores in the U.S. This does not include on-course stores for which The NGF has over 16,000 listed golf courses in the U.S. Additionally, there are a significant number of multi-line Sporting Goods stores such as Dick’s and Sport Authority that sell golf equipment, there are golf-only internet-based retailers and multi-line sporting goods internet-based retailers that sell golf equipment.





Roughly $7 billion each year is spent on hunting and fishing equipment making this industry somewhat larger than the $5.5 billion golf equipment market.  In general, the demographics of an aging population have reflected a flattening of the hunting and fishing category.  Sales of licensed guns increased substantially just prior to the 2008 election and have continued strong since that time. Fishing licenses have grown 5% in 2009 in 12 key states that participate in the American Sport Fishing Association’s license sales index.  Counterintuitively, industry watchers believe that both hunting and fishing categories have been propelled by the recession due in part to consumers facing under-employment and unemployment now have more time to pursue hunting and fishing.  The overall result has been that spending on hunting and fishing equipment has grown 22% from 2005-09 according to Mintel Group. Industry experts believe that the market will continue to grow robustly into 2010.




4





Zeroloft Insulation as an integrated solution for the needs of the estimated $2.4 billion worldwide sports apparel and footwear market. Hanesbrands use over $200 million in insulation products annually. Management believes its early focus will be on seeking distribution relationships with larger worldwide apparel and footwear manufacturers that are leaders in their categories or known for their state-of-the-art products.





Golf Equipment and Products





AREM is focusing on the distribution of golf equipment components made from Rare Earth metals (Scandium) primarily to Original Equipment Manufacturers and specialty club fitting centers.  The components include Scandium shafts and heads.  The market for golf shafts has been estimated to be close to 30 million units in the US and 60 million units worldwide, with the size of the market for high performance premium shafts at 27 million units worldwide.  This is the target market for the Company.  AREM’s proprietary Scandium metal alloy golf products have outstanding potential in the industry based on the following factors:





●
The results of player and robotic testing (Golf Labs) indicate Scandium’s improved performance over leading titanium, steel and graphite clubs and shafts, providing increased distance and less dispersion. This allows longer more accurate golf performance that can be achieved with current metals and manufacturing techniques.


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Scandium metal alloy can be engineered to provide AREM’s trademarked ShockBlokTM benefits (see below)


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55% reduced density and 25% specific strength advantage over titanium alloys.


●
Scandium is softer than titanium providing superior feel and workability for the player.


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Scandium is lower in cost and easier to fabricate than titanium and 75% reduced density compared to stainless steel.


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Significant cost and performance advantages over composite materials such as graphite.


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Scandium has excellent fatigue resistance and Scandium is wieldable with extremely high consistency of manufacture to extremely tight tolerances. This feature, particularly in golf shafts, is of utmost importance in providing a set of clubs that play consistently, one to the other.





On average, based on the robotic testing conducted by the Golf Labs of San Diego and player testing, the AREM Scandium Alloy shaft registers substantially longer distance than any other shaft it tested against, in some cases by as much as 16 yards at identical swing speeds, using identical 6 iron heads for the test.





Concurrent with the development of the overall shaft design, the Company has developed a shock absorbing system under the trademark ShockBlokTM which redirects shaft vibration back into the club head, generating an added energy kick for extra distance and reducing the amount of vibration transfer to the player's hands. Hitting a golf ball with a conventional, steel-shafted club can have a negative effect on the body. High shock energy transferred by the steel shafts to the player’s hands during a round of golf creates fatigue. For frequent golfers, this may lead to stress injuries to a player’s hands, wrist, elbows or shoulders, much like ‘tennis elbow’.  According to an analysis commissioned by a consultant to the Company, Dr. Howard Butler, along with two orthopedic physicians, during a typical round of golf, the extra energy transmitted to the hands of a golfer using steel shafts is 300% higher than Scandium shafts. Over the last 5 years of consumer and professional golf tour player testing, the Company’s experience has shown that most users of its shafts would immediately notice the superior shock absorption provided by Scandium shafts and that Scandium also contributes to a measurably superior feel as compared with steel and graphite clubs.





Fishing Products





On June 21, 2007, the Company entered into a non-exclusive, world-wide License with Advanced Light Alloys Corporation (“Advanced”) by which Advanced licensed AREM to make, use, and sell a line of fishing equipment utilizing certain of Advanced’s patents.





The Company hired a fishing rod designer to provide fishing rod designs for the market. Several new SKUs of fishing rods were created to be marketed under the E21 Fishing brand. The initial designs consisted of the ‘Carrot Stix’ design in both casting and spinning rod variations. The CARROT STIXTM Casting Rod measures 6’9" with a parabolic action and is used for crankbaits, top water, spinner baits and jerk baits. The CARROT STIXTM Spinning Rod is a 6'7" medium action spinning rod, ideal for tubes, worms, grubs, and small crank baits, etc. This rod is also used for walleye fishing. To date, over 90 product SKU’s have been designed in the Carrot Stix line of products, which represents AREM’s complete line of rods.





AREM’s CARROT STIXTM represents the latest in cutting edge technology. Nano level cellulose bio-fibers are extracted from carrots, processed into a super high strength epoxy matrix and then this matrix is molded around a thin walled ultra high modulus graphite skeleton. When the two materials bond they create what we believe to be the finest rod blank ever made, unparalleled in its light weight, sensitivity, strength and performance.





Another first for CARROT STIXTM is a Finite Element Analysis (FEA) program that was used to design the blank. By using FEA, “Hot Spots”, or areas in the blanks that show a high propensity for breakage, are identified and removed. This allows for the creation of a blank that is evenly stressed when loaded, thereby reducing the potential of failure. The blank is bonded to a fully exposed grip, for full contact with the rod. This set up is found on both spinning and casting models.




5





Each CARROT STIXTM is hand made using the highest quality components and meticulous attention to detail. The butt on each are a removable anodized Scandium butt cap, providing easy access to the rod’s weight port and allowing for personalized balancing to individual specs and comfort. When we add new Caxin Lite guides with TiCH inserts, frames and our “Maximum Exposure” split reel seats, we believe we deliver to the consumer one of the finest competition rods ever built.





At the 2007 ICAST show, the Company won a trifecta of awards:


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Best Freshwater Rod;


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Best Saltwater Rod;


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Overall Best Product In Show.





At the 2008 ICAST show AREM won:


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Best Apparel with the introduction of its CarrotexTM line of outdoor apparel.





In the summer of 2008, AREM appeared at the 2008 ICast show with a full line of fishing rods, each developed with a nano-bio-fiber technology blank. The original product line was developed with 15 separate product SKUs and has now increased to 94 product SKUs. In early 2008, AREM engaged 3 of the industry’s sales representation agencies. Taken in combination with the company’s internal sales team, these sales groups began providing representation to the entire US (including Alaska and Hawaii) as well as all of Canada. During the last year, AREM streamlined its sales efforts by eliminating two of the three agencies.  The current sales distribution structure includes the one agency as our primary sale representative team together with a number of major distributors.  Through the various channels AREM has grown its North American accounts to over 1000 locations.





In 2009, AREM introduced:


●
New fishing rod guides made from Rare Earth metals (Scandium)


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AREM fishing products to more retailers with the number of retailers carrying AREM fishing products reaching 370





These new retailers included Bass Pro, Cabelas, Academy, West Marine, Sportsman's Warehouse, and Gander Mountain.


New distributors included Big Rock, Farris Brothers, Pitman Creek, Patches, Bishop, Hicks and Sports Supply. As a result, AREM was ranked #1 as the Fastest Growing Company in Canada by Profit Magazine with three-year sales growth of 1918% and worldwide distribution.





At the 2010 ICAST show, AREM introduced:


●
New micro-guided fishing rods





AREM has now entered the fast-growing micro guide fishing segment with both a refinement of the original AREM micro lineup, but also two entirely new lines of micro-guided rods: professional grade and value-priced.  The Company has also contracted top pro-staffers to represent, use and test Carrot Stix technology. The Company has reduced the number of pro-staffers in 2010 to focus on top pros which the Company believes will help us with brand awareness and sales. Our pro-staffers currently include the following:





1)
Henry Wazczuk, with over 25 years on TV, and a media distributor across Canada and the USA, Henry is the host of the popular Fins and Skins, and Fishing the Flats series;


2)
Chad Morgenthaler – A former firefighter and now a fulltime Professional Bass Angler with over 14 top 20 finishes


3)
Matt Greenblatt – is an accomplished professional angler. Matt has been a fixture on the FLW Tour and is now a BassMaster Elite Series Pro.




ZeroLoft Aspen AerogelsTM Products





In the 1930s American chemical engineers invented one of the world’s lightest known solids by drying a form of silicon dioxide under intense pressure and high temperature. The new invention – aerogels – was initially used in selected chemical applications and came to be seen as an excellent insulator of both heat and cold and ultimately used by NASA as an insulation material in space suits and for the Mars Rover. Commercialization for the consumer apparel market has been slow.  Aspen Aerogels, a spinoff from NASA contractor Aspen Systems, developed aerogels insulation materials for the oil industry and other selected heavy industries.  AREM had experimented with nanotechnology based processes that could be applied to a several different types of technologies, including aerogels, and the two companies have worked together to develop Zeroloft Aspen AerogelsTM.





In 2010, AREM announced that Russell Outdoors, a leader in the hunting apparel and outdoor sportswear industry, will debut several hunting apparel products using Zeroloft Aspen AerogelsTM insulated apparel.  Russell Outdoors new hunting apparel is low weight with reduced bulk and thickness as well as ultimate performance under compression.  AREM also announced that Hanesbrands Inc. will unveil cutting edge technology apparel made with Zeroloft Aspen AerogelsTM insulation.  The new “super-suit” from Hanesbrands was used in a Spring 2010 expedition of Mount Everest by world-class mountain climber Jamie Clarke.  AREM is working with other sports apparel and sports equipment makers for additional applications of the new Zeroloft Aspen AerogelsTM technology.  This includes CamelBak, the maker of sports water bottles.  In 2010, AREM announced the launch of a new series of products with CamelBak.




6




Specialty Metals and the Rare Earth Metals Industry





Although global mining production for most major metals declined in 2009 (e.g. iron ore production declined 6% to 1.6 billion tons), these levels are still double the production levels of the 1990s for most major metals.  In emerging markets, an industrial revolution is underway driving the growth of global mining production.  In developed markets and mature industries, the demand for specialty metals has increased as engineers look for new advantages, new capabilities, and new opportunities for better, faster, more efficient, and more effective new products.  In addition, the challenges in the energy industry, including higher prices and a changing global climate, have increased development of alternative energy technologies.





Rare Earth metals have unique properties that can help solve many of these challenges.  Rare Earth metals can operate as a catalyst to improve efficiency or as an extreme magnetic agent in batteries and engine technologies or as a powerful amplifier of image visualization.  Elements such as Cerium, Dysprosium, Europium, Lanthanum, Neodymium, Praseodymium, Samarium, Terbium, Yttrium and others are becoming strategically important to Aerospace & Defense, Alternative Energy, Automotive, Consumer Electronics, Medical Technology, and other key industries.  Global production of Rare Earth metal oxide, estimated to be 123,000 tons in 2006, is projected to be 188,000 tons in 2012 – although many experts believe the growth in hybrid cars and various consumer electronics could drive demand for Rare Earth metals to be in excess of 200,000+ tons.  Any serious growth in alternative energy including solar power, wind power, and other alternative energy technologies will drive demand for Rare Earth metals even higher.





The challenge for industries who want to use Rare Earth metals is that 95% of Rare Earth metal mining and production is in China.  This globally dominant position is the result of a long term strategy by the Chinese government and industry to leverage aggressive mining tactics, low labor costs, selected acquisitions, and low pricing strategies.  In August, 2010 the Wall Street Journal reported that China will decrease Rare Earth global shipments by 72% for the second half of this year.  Industry watchers expect this to be a prelude to a strategy by China to force manufacturers to set up Rare Earth processing plants in China.





The result is there is global strategic interest in developing non-Chinese sources of Rare Earth metals.  In the U.S., the General Accounting Office issued a report in April 2010 on the subject: Rare Earth Materials in the Defense Supply Chain and concluded that defense systems will likely continue to depend on Rare Earth materials and that China’s dominant position in the Rare Earths market gives it market power which could affect global Rare Earth supply and prices.  A more detailed study on the US Military dependence on Rare Earths is expected to be completed in September 2010.  In addition, both Sen. Lisa Murkowski, R-Alaska, and U.S. Rep. Mike Coffman, R-Colorado, have introduced legislation to address the strategic risk to the United States military and to American industry given a lack of domestic production of Rare Earth elements.  There are several mining operations in North America and Australia that are working to develop the facilities and technologies required to effectively extract Rare Earth metals.  In summary, the market for Rare Earth metals is growing and the need for expertise and non-Chinese based sources of Rare Earth metals is urgent.





New Products and Projects in Development





AREM has overcome scientific, engineering, and metallurgical challenges in working to commercialize Rare Earth metals since 2002.  The company has built a global value chain that extends from Rare Earth metals extraction to refining to production of end products.  The result is a strong foundation of proprietary expertise in Rare Earth metals. AREM is now working to establish a position in the industrial market for Rare Earths beyond sporting goods.  These new products and projects from AREM are in development.  They include:





·
New Rare Earth metal extraction technologies


·
New sources of Rare Earth metals


·
New applications of the company’s patented Rare Earth metal Scandium super alloys


·
New opportunities in mining and refining of other metals





AREM is interested in pursuing projects that generate strong revenue growth and return on investment.  This includes mining projects where the company’s unique expertise can provide a strategic advantage. The company is working on a wide range of opportunities and expects to announce new products, projects, and partnerships in late 2010 and into 2011.





Company History





AREM was originally formed as OIA, Inc., a Delaware corporation, in 1986. In 1992, the Company changed its name to Biorelease Corp., and was engaged in the business of biotechnology from 1992 through 1995. From mid-1995 through September, 2001, the Company sponsored a number of early-stage ventures. In June 2001, the Company changed its name from Biorelease Corp. to BRL Holdings, Inc.





In September, 2002, we acquired 100% of the outstanding common stock of BRL Holdings, Inc (BRL), a Delaware corporation, in exchange for 2,123,621 restricted shares of our common stock (“the Acquisition”). We also converted options to acquire 321,600 shares of BRL common stock into options to acquire 321,600 shares of our common stock. This Acquisition was accounted for as a “reverse” acquisition using the purchase method of accounting, since the shareholders of the Company owned a majority of the outstanding stock of BRL immediately following the Acquisition. Following the Acquisition, we changed our name to Element 21 Golf Company. Upon completion of the Acquisition, the previous officers and directors of the Company resigned.




7





Element 21 was formed on September 18, 2002 to acquire partially-developed golf technology to further design, develop and bring to market golf club shafts and golf heads made from a patented scandium alloy licensed exclusively (the “E21 Alloy”) to the Company. The exclusive license to produce and sell the E21 Alloy for golf club shafts and golf heads is founded on two US patents (Scandium alloy US Patent #5,597,529 and sports applications -- US Patent #5,620,652. These rights do not cover all mixes of scandium alloy; however, the Company believes that any scandium alloy mix outside the range of its patent-protected rights cannot be used to produce golf club shafts or heads in an economically feasible manner.  The exclusive golf license carries zero royalty. The active ingredient in the E21 Alloy is Scandium, which is element number 21 in the Periodic Table of Elements. E21 Alloy shafts exhibit properties that out-perform titanium with a higher strength-to-weight ratio of up to 25% and a specific density advantage of 55%. The E21 Alloy is lighter, stronger and more cost effective than titanium. This advanced metal technology was originally developed in the 1970’s in the former Soviet Union for military applications. Scandium alloys have been used in intercontinental ballistic missiles, jet aircraft, the Mir space station and most recently, in the International Space Station.





On April 25, 2008, in conjunction with shareholders’ approval, the Company effected a reverse split of the Company’s common stock, issuing 1 new common share for every 20 common shares issued and outstanding prior to this date. Coincident with this reverse split, the Company also changed its ticker symbol to ETGF.OB.





The Company has commercialized scandium’s use in the golf industry with a line of golf shafts and clubs. During the past two years, the Company has developed an updated and improved product line of drivers, irons, hybrids, shafts and golf bags using proprietary materials and production techniques.





In June, 2007 the Company began an expansion into recreational fishing equipment. On June 21, 2007, the Company entered into a non-exclusive, world-wide license agreement with Advanced Light Alloys Corporation (“Advanced”) by which AREM was licensed by Advanced to make, use, and sell fishing equipment utilizing certain of Advanced’ technology and products.  The Company is obligated to pay a 20% royalty based on the net selling price of all fishing products.





In May 2008, the Company signed a three year licensing agreement with Kanata Shaft Company, LLC (“Kanata”), whereby the Company granted Kanata the exclusive right to market and distribute the Company’s golf shafts in the United States.  Kanata agreed to purchase a minimum of $4,120,000 scandium shafts over the term of the contract. As of June 30, 2009, Kanata total orders were $289,338, which is below the minimum requirement of $600,000 set by the first year contract terms. Because of the minimum order shortfall, Kanata’s exclusivity has been terminated. See, Part I, Item 1A Risk Factors and Part II, Item 9B Other Information regarding the termination of exclusivity under the distribution agreement with Kanata.





Recent Events





1.
Name changed to American Rare Earths and Materials, Corp. from Element 21 Golf Company





On July 12, 2010, the Company changed its name to American Rare Earths & Materials Corp. in order to reflect the expansion of its core business beyond sporting goods and golf equipment and into industrial markets where the Company will apply its expertise in the extraction and production of Rare Earths and other metals for large industrial companies.  Scandium is the 21st element of the Periodic Table and to date has been the main commercialization focus of Element 21 Golf Company.  However, the Company has expertise that can be applied to other Rare Earth elements and other metals and materials. As such, the new company name reflects a broader mission and a broader range of products that will be forthcoming.





2.
Re-domestication of the Company from Delaware to Nevada





The reincorporation of the Company from Delaware to Nevada on July 12, 2010 eliminates our obligation to pay the annual Delaware franchise tax which we expect will result in significant savings to us over the long term. For tax year 2007, we only paid $1,250.  Following the reverse split of the Company’s Common Stock in April 2008, on a 1 for 20 basis, there was a reduction in the number of shares issued and outstanding but not the number of shares authorized.  Consequently, we were required to pay $19,922 in 2008, $22,153 in 2009; and required to pay approximately $1,757 prorated for the 2010 tax year to the State of Delaware for annual franchise tax obligations. In the State of Nevada, our current annual filing fee in the State of Nevada is expected to be approximately $275.





3.
Zero-Loft Aspen Aerogels





On January 14, 2010, AREM signed an exclusive agreement for the licensing and distribution of Zeroloft Aspen AerogelsTM Insulation for sports applications including apparel and footwear. Aspen AerogelsTM superior insulation technology has been recognized as one of the Top 10 Nanotech Products by Forbes Magazine in 2005 and has even been used by NASA for insulating astronauts in space. Its applications in the sports apparel and footwear industry are vast as it has scientific and market tested data verifying that it increases thermal protection more than two to twelve times that of traditional insulation fillers such as down or polyester fiber. Additionally, it can provide a weight savings of as much as 80% when compared to traditional insulation.  In 2010, AREM announced that Russell Outdoors, Hanesbrands Inc. and CamelBak will each launch new products for the sports apparel and sports equipment marketplace based on the Zeroloft Aspen AerogelsTM technology.





8





Raw Material Supply





For its product lines, AREM sources Scandium, Biofiber and Aerogel.





The raw material that goes into the production of Scandium comes from scandium oxide, which has about 60% scandium metal content. Scandium oxide is used in the production of a “master alloy,” which is then added to nine other metals and other alloy ingredients to create a concentration of approximately 0.001% - 10.00 % scandium in the final alloy used in products. This is known as Scandium, which has the technical advantages needed for production of high performance equipment for sports, transportation, military and aerospace applications and is the subject of our patents.





Aspen AerogelsTM materials have been used as the base material to develop applications in apparel, footwear and various industrial applications.  Aerogel is a silica based material produced through a patented process and licensed exclusively to AREM.




Sales and Marketing





AREM has developed the following business platforms:


1.
Consumer goods, sold to consumers via retail distribution channels,


2.
Business to business sales of components that are used in production of the consumer and industrial goods, and


3.
Raw material supplier and licensor of extraction and manufacturing technologies.





Our developed products and commercialization efforts have provided the Company with several sales and marketing options. These options include the sale of golf shafts and components to other original golf equipment manufacturers (OEMs) and to custom club fitters, in addition to the sale of drivers, irons and hybrids via traditional retail distribution channels. Technology Licensing -- limited licenses to off-shore golf component manufacturers, is another viable sales development strategy.





As part of its sales initiative, the Company established a new call-in and customer service center, full assembly facilities, warehousing, and shipping and receiving capabilities. All business data generated is integrated into a comprehensive computerized tracking / database management solution. This integrated system provides access to key information specific to running large-scale operations tailored to our needs as a sports equipment company. The Company has created a very cost-effective solution that will be highly scalable in order to manage future growth.  The Company continues to use the warehousing and shipping facilities for both golf and fishing sales and distribution.





In June 2008, AREM signed a multi-year agreement with Kanata Shaft Company LLC (“Kanata”), in Ohio whereby Kanata had committed to aggregate orders of $4.1 million over its term, and gave Kanata exclusive rights to distribute AREM Scandium shafts in the USA. This exclusivity part of the contract was terminated, as Kanata did not meet the minimum order requirements. The removal of exclusivity, will allow AREM to expand its Scandium components distribution, with Kanata being one of the customers, rather than the only North American customer. See, Part I, Item 1A Risk Factors and Part II, Item 9B Other Information regarding the termination of the distribution agreement with Kanata.





The Company has created promotional support to increase brand awareness and reinforce the unique nature of its proprietary Carrot StixTM and Scandium Metal Alloy clubs and shafts. Items of support include the following:





Endorsement Contracts in both Golf and Fishing – We have engaged some of the top names in each industry, including, Jeff Reynolds, Chad Morgenthaler, Matt Greenblatt and Henry Waszczuk.





TV advertising on several national networks as well as targeted fishing ads on the Outdoor Network and World Fishing Network, among others.





TV programming with long-standing programs for fishing. Such programs include Fins and Skins, Fishing the Flats, The Reel Road Trip, among others. These offerings will be expanded through the World Fishing Network in the coming season.





Email Campaigns:At several strategic points in the market cycle of each industry, AREM has undertaken a widespread email marketing campaign, sending recipients a listing of specials as well as product information for the company’s award winning lineup. These broadcasts are coupled with special landing pages to enhance the customers’ experience and provide them with more information.





The Company has an exclusive agreement for the licensing and distribution of Zeroloft Aspen AerogelsTM for sports and apparel applications and a non-exclusive agreement for industrial applications.  We have been working with customers such as Russell Athletics, Hanesbrands and Camelbak and a number of companies in the industrial sector to develop applications and expand volume of insulation used. For example, Hanesbrands used over $200 million of insulation material in their apparel each year. As part of the marketing effort to provide visibility to the Zeroloft insulation, AREM together with Hanesbrands developed a alpine suites that were used to climb Mount Everest in the spring of 2010.  The new technology was featured in the Fast Magazine (February 2010 issue) and in the Forbes (June 2010 issue).





9




Operations and Management





Through strategic relationships the Company has been able to create vertical integration, which includes material sourcing, alloying, and proprietary manufacturing paths for production of semi-finished and finished golf components, engineering, design, and sales.





Pursuant to the Company’s exclusive manufacturing agreement with its manufacturing partners, the Company provides the raw materials and trains the manufacturers’ personnel in the production of the various product lines.





In order to sustain and better service the great demand for its products, AREM utilizes the services of Professional Marketing Associates (PMA), a fulfillment warehouse based in Arizona. The Company’s entire inventory is managed through this location, which provides specialized computer systems that track all logistics transactions. This system further allows to company to measure trends and align future projections and development.




To date, the Company has four full time employees and a number of strategic consultants. The combination of key employees and consulting staff significantly reduces overhead expenses in the areas of marketing, administration and development and allows us to be responsive to fluctuations in the marketplace that have plagued other start-up companies.





The model of vertical integration is continuing in fishing and Zeroloft products which include materials sourcing, engineering, product design and development, manufacturing, and marketing and sales.





Corporate Finance





During the 2010 fiscal year, one investor, one former officer and two consultants exercised warrants, the investor for $300,000, the former officer for $5,000 and consultants for $15,000 and $7,500 for a total of $327,500 resulting in the issuance of 1,132,142 common shares. Funds were received and included in financing activity on cash flow statement.





The Company entered into a new unsecured promissory note of $825,000 on May 27, 2008 with a stated interest rate of 10% and a repayment date of November 1, 2008.  However, the Company has been negotiating an extension of the repayment date. During the twelve months ended June 30, 2010, the Company repaid $325,000 (2009 - $150,000) of the loan.  The remaining unpaid balance as of June 30, 2010 was $350,000 (2009 - $675,000).  On July 2, 2010, the Company repaid an additional $200,000. The current unpaid balance is $150,000 plus accrued interest.





The Company consummated a Three Hundred Thousand Dollar ($300,000) Convertible Bridge financing on January 20, 2009 by entering into a Convertible Bridge Loan Note (“Convertible Note”), Warrant Agreement and Subscription Agreement collectively the (“Subscription Agreements”). The Subscription Agreements provided for the purchaser to loan to the Company $300,000 in exchange for a Convertible Note which provided for repayment within 6 months from January 20, 2009 at the rate of 7% per annum due and payable upon maturity.  The Convertible Note could be converted by the purchaser at anytime during or at the expiration of 6 months at a conversion price equal to 45 cents per share.  In addition, the Company issued to the Purchaser a warrant to purchase an additional $300,000 worth of shares at 35 cents each for a period of 12 months from January 30, 2009.  The Warrant was to expire on January 30, 2010. The exercise price of the Warrant was subject to adjustment in the event of certain dilutive issuances, stock dividends, stock splits, share combinations or other similar recapitalization events. The Warrant could only be exercised by the payment of the applicable exercise price to the Company in cash, no cashless exercise is permitted. The Warrant could be exercised in whole or in part for shares of common stock by payment by the Purchaser of the applicable exercise price in cash prior to the expiration of the Warrant on January 30, 2009.  The Convertible Bridge Loan matured on July 20, 2009 and was converted into 666.667 shares of common stock on November 12, 2009.  The warrants were exercised for stock on January 19, 2010.





On July 20, 2009, American Rare Earths and Materials, Corp. (formerly known as Element 21 Golf Company) (the “Company”) filed with the Secretary of State of the State of Delaware an Amended and Restated Certificate of the Powers, Designations, Preferences and Rights of the Series B Convertible Preferred Stock of the Company (the “Amendment”.  In connection with the Amendment, the Company agreed to pay dividends on the Series B Convertible Preferred Stock of the Company (the “Series B Stock”) quarterly and the current holders of the Series B Stock (the “Holders”) agreed that such dividends could be paid by delivery of the Company’s common shares.  In connection with the Amendment, the conversion price was adjusted, one of the holders returned to the Company 5,882,353 unregistered common shares received by reason of the conversion of its Series B Stock in consideration for the reissuance to the Holder of 58,823 shares of unregistered Series B Stock, both of the Holders received 832,677 unregistered common shares in consideration for accrued dividends and 25,000 unregistered common shares as consideration for the Amendment.





10




Status of Any Publicly Announced New Product or Service





The Company’s website, atwww.americanrare.com,www.e21sports.com,www.e21golf.com,www.e21fishing.comwww.carrotstix.comcontains its press releases and financial reports as well as independent test results of the Company’s shafts and rods against the leading high-performance products in the world. For additional information or earlier press releases go to any website’s financial bulletin board for American Rare Earths and Materials, Corp. (OTCBB AREM).





Competitive Business Conditions




The Company’s competition are companies that provide other materials that are used in the sporting goods industry, both in equipment and apparel uses.  These materials include steel, titanium, graphite, thinsulate, primaloft and others.  Even though many of these competitors currently have greater resources, marketing capabilities and name recognition, they do not have access to the technologies and materials that AREM is offering.  For this reason, in a number of applications AREM is working to become a materials and component supplier to the OEM in various industies, where these materials offer performance advantages to the current materials.  In addition, the Company’s exclusive licenses and proprietory extraction and manufacturing paths have precluded the competitors (todate) from developing lines of products using AREM’s materials.





The Company has an exclusive agreement for the licensing and distribution of Zeroloft Aspen AerogelsTM for sports and apparel applications and a non-exclusive license for industrial applications.  AREM has developed production know how which allows  the  use of Zeroloft in new applications that were previously inaccessible.




Patents, Trademarks, Licenses, Franchises, Concessions, Royalty Agreements or Labor Contracts





The Company does not hold direct title to any patents. However, AREM is in the process of expanding its initial exclusive license applications in golf to all applications listed in the U. S. Patent Nos. 5,597,529 and 5,620,662,   Although these rights do not cover all mixes of Scandium alloy, and do not cover production or sales outside the US, the Company believes that any Scandium alloy outside the range of its patent protected rights cannot be used to produce industrial and consumer products in an economically feasible manner. The U. S. Patent Nos. 5,597,529 issued on January 28, 1997, and 5,620,662, issued on April 15, 1997, initially filed by Ashurst Technologies, Inc. are now held by the Advance Light Alloys, the current licensor to AREM.





On June 21, 2007, the Company entered into a non-exclusive, world-wide license with Advanced Light Alloys Corporation (“Advanced”) by which AREM was licensed by Advanced to make, use, and sell fishing equipment utilizing certain of Advanced’ technology and product development.   The Company is obligated to pay a 20% royalty based on the net selling price of all fishing products.





Research and Development





During the fiscal years ended 2010 and 2009 there were no research and development costs incurred by the Company. To date, the Company has relied on its consultants and their existing infrastructure to develop its initial products and has reflected these costs as operating costs.





ITEM 1A RISK FACTORS





Risk Factors





We have a limited operating history and a history of substantial operating losses and we may not be able to continue our business.





We have a history of substantial operating losses and an accumulated deficit of $31,238,969 as of June 30, 2010 and negative working capital of $124,889. For the year ended June 30, 2010, our net loss was $4,477,564. We have historically experienced cash flow difficulties primarily because we have been till recently a development stage company and our expenses have exceeded our revenues. We expect to incur additional operating losses for the immediate near future; however, we may be able to generate positive cash flows from operations within the next 12 months. These factors and uncertainties, among others, raise substantial doubt about our ability to continue as a going concern. If we are unable to generate sufficient revenue from our operations to pay expenses or we are unable to obtain additional financing on commercially reasonable terms, our business, financial condition and results of operations will be materially and adversely affected.





We will need additional financing in order to continue our operations which we may not be able to raise.





We will require additional capital to finance our future operations.  We can provide no assurance that we will obtain additional financing sufficient to meet our future needs on commercially reasonable terms or otherwise.  If we are unable to obtain the necessary financing, our business, operating results and financial condition will be materially and adversely affected.





We have only four employees and our success is dependent on our ability to retain and attract consultants to operate our business and there is no assurance that we can do so.





As discussed earlier, as of June 30, 2010, we have four employees and utilize the services of consultants.  Our consultants are bound by non-compete provisions; however, they are not otherwise prohibited from terminating their consulting relationship with the Company. Once we are sufficiently capitalized, we will need to recruit new executive managers and hire employees to help us execute our business strategy and help manage the growth of our business. Our business could suffer if we were unable to attract and retain additional highly skilled personnel or if we were to lose any key personnel and are unable to find appropriate replacements in a timely manner.





11





Our performance depends on market acceptance of our products and we cannot be sure that our products are commercially viable.





We expect to derive a substantial portion of our future revenues from the sales Rare Earths raw materials of AREM alloy golf shafts, fishing rods and Zeroloft management fees and royalties that are only now entering the initial marketing phase. Although we believe our products and technologies will be commercially viable, these are new and untested products.  If markets for our products fail to develop further, develop more slowly than expected or are subject to substantial competition, our business, financial condition and results of operations will be materially and adversely affected.





We depend on strategic marketing relationships and if we fail to maintain or establish them, our business plan may not succeed.





We expect our future marketing efforts will focus in part on developing business relationships with distributors that will market our products to their customers. The success of our business depends on selling our products and technologies to a large number of distributors and retail customers.





Competition from traditional golf equipment and fishing rod providers may increase and we may not be able to adequately compete.





The market for golf shafts and fishing rods is highly competitive.  There are a number of other established providers that have greater resources, including more extensive research and development, marketing and capital than we do and also have greater name recognition and market presence.  These competitors could reduce their prices and thereby decrease the demand for our products and technologies.  We expect competition to intensify in the future, which could also result in price reductions, fewer customer and lower gross margins.





Rapidly changing technology and substantial competition may adversely affect our business.





Our business is subject to rapid changes in technology.  We can provide no assurances that research and development by competitors will not render our technology obsolete or uncompetitive.  We compete with a number of companies that have technologies and products similar to those offered by us and have greater resources, including more extensive research and development, marketing and capital than we do.  If our technology is rendered obsolete or we are unable to compete effectively, our business, operating results and financial condition will be materially and adversely affected.





Litigation concerning intellectual property could adversely affect our business.





We rely on a combination of trade secrets, trademark law, contractual provisions, confidentiality agreements and certain technology and security measures to protect our trademarks, license, proprietary technology and know-how.  However, we can provide no assurance that competitors will not infringe upon our rights in our intellectual property or that competitors will not similarly make claims against us for infringement.  If we are required to be involved in litigation involving intellectual property rights, our business, operating results and financial condition will be materially and adversely affected.





It is possible that third parties might claim infringement by us with respect to past, current or future technologies.  We expect that participants in our markets will increasingly be subject to infringement claims as the number of services and competitors in our industry grows.  Any claims, whether meritorious or not, could be time-consuming, result in costly litigation and could cause service upgrade delays or require us to enter into royalty or licensing agreements.  These royalty or licensing agreements might not be available on commercially reasonable terms or at all.





On September 4th, 2009, we terminated the exclusive distribution agreement that we had with Kanata Shaft Company LLC (“Kanata”).





At this time we are without an exclusive distributor of our golf products.  Although we have resumed our direct relationships with the OEM manufacturers and other large wholesale and retail distributors of our products, and we have a website-based sales capability, if we are unable to replace Kanata with another exclusive distributor, our revenues from the sale of golf shafts, clubs and other products may decline, which could have a material adverse affect on our ability to grow our golf related business and, in turn, may have a material adverse affect on our ability to continue golf related operations.





Defects in our products may adversely affect our business.





Complex technologies such as the technologies developed by us may contain defects when introduced and also when updates and new products are released. Our introduction of technology with defects or quality problems may result in adverse publicity, product returns, reduced orders, uncollectible or delayed accounts receivable, product redevelopment costs, loss of or delay in market acceptance of our products or claims by customers or others against us. Such problems or claims may have a material and adverse effect on our business, financial condition and results of operations.





12




The inability to obtain a sufficient amount of scandium or of scandium alloy or other Rare Earths and Zeroloft Aspen would adversely affect our business.





Although we currently believe that we will continue to be able to have access to sufficient amounts of scandium or scandium alloy at feasible prices, there is no assurance of this, and any failure to be able to obtain a sufficient supply of scandium at reasonable prices would have a material adverse affect on our business.





We have only one supplier for Zeroloft Aspen Aerogels and any failure to be able to obtain a sufficient supply at reasonable prices would have a material adverse affect on our business.





The large number of shares eligible for public sale could cause our stock price to decline.





The market price of our common stock could decline as a result of the resale of the shares of common stock issuable upon conversion of our Series A Preferred Stock, Series B Preferred Stock and any outstanding convertible promissory notes and the exercise of outstanding warrants or the perception that these sales could occur. These sales also might make it more difficult for us to sell equity securities in the future at a time and price that we deem appropriate. The conversion of these securities into common stock will also result in substantial dilution of the interests of our current stockholders.





Our stock price can be extremely volatile.





Our common stock is traded on the OTC Bulletin Board. There can be no assurance that an active public market will continue for the common stock, or that the market price for the common stock will not decline below its current price. Such price may be influenced by many factors, including, but not limited to, investor perception of us and our industry and general economic and market conditions. The trading price of the common stock could be subject to wide fluctuations in response to announcements of our business developments or our competitors, quarterly variations in operating results, and other events or factors. In addition, stock markets have experienced extreme price volatility in recent years. This volatility has had a substantial effect on the market prices of companies, at times for reasons unrelated to their operating performance. Such broad market fluctuations may adversely affect the price of our common stock.





Trading on the OTC Bulletin Board may be sporadic because it is not a stock exchange, and stockholders may have difficulty reselling their shares.





Our common stock is quoted on the OTC Bulletin Board. Trading in stock quoted on the OTC Bulletin Board is often thin and characterized by wide fluctuations in trading prices, due to many factors that may have little to do with our operations or business prospects. Moreover, the OTC Bulletin Board is not a stock exchange, and trading of securities on the OTC Bulletin Board is often more sporadic than the trading of securities listed on the NASDAQ SmallCap.





If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.





Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC Bulletin Board. If we fail to remain current on our reporting requirements, shares of our common stock could be removed from the OTC Bulletin Board. As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.





Our common stock is subject to the “penny stock” rules of the SEC and the trading market in our securities is limited, which makes transactions in our stock cumbersome and may reduce the value of an investment in our stock.





The Securities and Exchange Commission has adopted Rule 15g-9 which establishes the definition of a “penny stock,” for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions. For any transaction involving a penny stock, unless exempt, the rules require that a broker or dealer approve a person's account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.





In order to approve a person's account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.





The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the Commission relating to the penny stock market, which, in highlight form sets forth the basis on which the broker or dealer made the suitability determination and that the broker or dealer received a signed, written agreement from the investor prior to the transaction.




13





Generally, brokers may be less willing to execute transactions in securities subject to the “penny stock” rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in the market value of our stock.





Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.





We do not expect to pay dividends on our common stock.





We have not declared dividends on our common stock since our incorporation and we have no present intention of paying dividends on our common stock. The Company is prohibited from paying dividends on common stock as long as there are any unpaid accrued dividends due to the Series B Convertible Stock shareholders.





ITEM 1B. UNRESOLVED STAFF COMMENTS





None.





ITEM 2.                      DESCRIPTION OF PROPERTY





The Company’s offices are located at 200 Queens Quay East, Unit #1, Toronto, Canada. Our office space measures a total of approximately 1,927 square feet. We entered into a four year lease that ends in May, 2013. Our minimum rent is $12 per sq. ft. from June 1st 2009 to May 31st 2011 ($23,124 Canadian dollars per annum) which increases to $13 per sq.ft. from June 1, 2011 to May 31, 2013 ($25,051 Canadian dollars per annum) plus additional rent for property taxes and operations and maintenance.





The Company’s inventory is currently managed by Professional Marketing Associates (“PMA”), located in Tempe Arizona. PMA provides complete assembly facilities, warehousing, and shipping and receiving capabilities.





ITEM 3.                      LEGAL PROCEEDINGS





In March 2010, John Grippo, the former CFO of the Company, and John Grippo Inc. (“Plaintiffs”) filed suit against the Company in the Superior Court in the County of Westchester, New York. The Plaintiffs are seeking in excess of $75,000 in damages and prejudgment interest related to allegations involving breach of contract. The Company believes the claim is without merit and is vigorously defending the lawsuit and has filed a counterclaim in excess of $375,000 plus costs. On March 13, 2010, the Plaintiffs obtained a temporary restraining order over our bank accounts held at JP Morgan Chase and Bank of America which hold cash of $79,842 at June 30, 2010.





In June 2010, Rick Smith Enterprises, Inc. (“Plaintiff”), filed a complaint against the Company in the Circuit Court of the Ninth Judicial Circuit of the State of Florida in and for Orange County Civil Division. The Plaintiff is seeking cash of $175,000 and shares of common stock of the Company valued at $175,000 plus costs and interest for allegations involving breach of contract.  The Plaintiff is also seeking additional cash of $100,000 and shares of common stock of the Company valued at $100,000 for alleged continuing and anticipatory breach of contract.   The action is in its very preliminary stages. As a result, we are unable to estimate a potential loss or range of loss, if any, at this time.




ITEM 4.                      REMOVED AND RESERVED





14







PART II





ITEM 5.                      MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS





Market Information





There has never been any established trading market for our shares of common stock and there is no assurance that a trading market will develop. Our common stock is presently quoted on the Over-the-Counter Bulletin Board (“OTCBB”) of the National Association of Securities Dealers under the symbol “AREM” as reflected below. No assurance can be given that any market for our common stock will develop in the future or be maintained. If an established trading market ever develops in the future, the sale of our common stock pursuant to Rule 144 of the Securities and Exchange Commission, or otherwise, by members of our management or others may have a substantial adverse impact on any such market.





The range of high and low bid quotations for our common stock during each of the last two fiscal years and the most recent interim quarter is shown below. Prices shown in the table below represent inter-dealer quotations, without adjustment for retail markup, markdown, or commission, and do not necessarily represent actual transactions.





High


LowFiscal Year Ended June 30, 2009First Quarter

$
1.52


$
0.61Second Quarter

$
0.81


$
0.10Third Quarter

$
0.60


$
0.12Fourth Quarter

$
0.48


$
0.20Fiscal Year Ended June 30, 2010First Quarter

$
0.65


$
0.30Second Quarter

$
1.04


$
0.41Third Quarter

$
1.04


$
0.45Fourth Quarter

$
0.78


$
0.24Interim Period Ended September 7, 2010

$
0.33


$
0.25





Holders





The number of record holders of our common stock as of September 7, 2010 was approximately 1,977.





Dividends and Stock Splits





We have not paid any cash dividends on our common stock, and it is not anticipated that any cash dividends will be paid in the foreseeable future. The Board of Directors intends to follow a policy of using retained earnings, if any, to finance our growth. The declaration and payment of dividends in the future will be determined by the Board of Directors in light of conditions then existing, including our earnings, if any, financial condition, capital requirements and other factors.





Recent Sales of Unregistered Securities





During the three months ended June 30, 2010, the Company issued 532,000 shares of its common stock to consultants for services rendered and to be rendered by them and for an aggregate value of $261,000.  The shares were issued in reliance on exemptions from registration pursuant to Section 4(2) of the Securities Act of 1933, as amended (the “Act”).  At April 1, 2010, the Company issued 85,838 shares of its common stock valued at $60,000 to the holders of the Series B Stock for accrued dividends through March 31, 2010. On May 19, 2010, the Company issued 306,122 shares of its common stock valued at $150,000  as payment on the amount due to Zeroloft Corp.The shares were issued in reliance upon the exemption from registration pursuant to Section 3(a)(9) of the Act.





ITEM 6.                      SELECTED FINANCIAL DATA





Not applicable.





ITEM 7.                      MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION





Overview





Since 2002, our Company has been commercializing Rare Earth metals and advanced materials. This led to a vertical integration that began with the extraction of pure Scandium and other Rare Earths applications in the form of extruded, rolled or forged products and components. Today, that expertise has positioned us to become a leader in commercializing Rare Earth metals  and advanced materials and quickly delivering revolutionary new products to consumer and industrial markets. Our objective is to become North America’s best, most reliable source for Rare Earth metals and provide solutions to their applications. We are developing opportunities to distribute Rare Earths like Scandium, Neodymium, Europium and Lithium that will help major industries launch major industrial brands such as hybrid cars, flat screen televisions, LED light bulbs and wind turbines. We will also have significant exposure to large market categories such as transportation, shipbuilding, power transmission, automotive and aerospace.




15





The first products manufactured using the Company’s proprietary golf technology have been produced and the Company commenced distribution to wholesalers and retail markets during the last quarter of its fiscal year ended June 30, 2006. In June, 2007 the Company expanded its sales into recreational fishing equipment.





In January 2010, the Company entered into a Trademark License, Product Distribution Agreement and Management Agreement with Zeroloft Corp. Within the field of sportswear apparel, footwear and related sports specialty items, the Company obtained: (i) an exclusive license to the Zeroloft Aspen Aerogels trademarks; and (ii) a limited, worldwide, exclusive right to distribute the products bearing the Zeroloft Aspen Aerogels Trademark for production and sales of items in such field. The License Agreement has a term of five years, which term is automatically renewable for one year terms.  We are currently working with major footwear and apparel manufacturers to incorporate Zeroloft into their lines of products. Russell Athletics, Hanesbrands and Camelbak have tested and incorporated Zeroloft into their product lines which we anticipate will be available to consumers in 2010 and 2011.





Our business, financial condition, cash flows and results from operations are subject to seasonality resulting from factors such as weather and spending patterns.  Due to seasonality of our business, one quarter’s results are not indicative of the full fiscal year’s expected financial results.  A majority of our revenue is earned in the third and fourth quarters of the year and revenues generally decline in the first and second quarters. During the current fiscal year, a greater portion of our annual fishing sales took place in the second quarter when compared to the prior year because we moved our production schedule forward and shipping to our customers earlier.





Results of Operations





Years Ended June 30, 2010 and 2009





For the year ended June 30, 2010, the Company had revenue of $4,341,362 which includes non-cash barter revenue of $58,802 and reimbursement of out-of-pocket costs incurred on behalf Zeroloft Corp. of $554,143, and incurred costs of sales of $2,606,199 and general and administrative expenses of $6,086,881 and interest income of $1,725, and interest expense of $127,571. Included in general and administrative expense is a non-cash charge of $3,031,736 representing the value of compensatory common stock and warrants for services provided by consultants.  This resulted in a net loss of $4,477,564, as compared with the year ended June 30, 2009 in which the Company had revenue of $4,008,633, which includes non-cash barter revenue of $212,919, incurred costs of sales of $2,307,868 and general and administrative expenses of $3,136,906, and interest income of $3,033, and interest expense of $255,302, offset by derivative income of $95,250, resulting in a net loss of $1,593,160. Included in general and administrative expense for fiscal 2009 is a non-cash charge of $1,075,605 representing the value of compensatory common stock and warrants for services provided by consultants. In fiscal 2010, we launched the Micro Guided series of fishing rods.





The Company has expanded its number of stock-keeping units or SKUs in the fishing rods segment to over 100 SKUs with new lines. Compensatory expenses, which are included in general and administrative expenses, have increased from prior periods as we have incurred additional consultant and professional fees related to the rollout of Zeroloft, management consulting, business advisory, shareholder information and public relations.





Interest expense of $127,571 and $255,302 for the years ended June 30, 2010 and 2009, respectively, primarily relates to paid and accreted interest on the Convertible Debenture and Loan payable to shareholder.





Our net accounts receivable balances were $789,920 and $515,577 at June 30, 2010 and 2009, respectively.  The increase in accounts receivable compared to June 30, 2009 is primarily due to a June 2010 promotion for fishing rods. The Company is subject to risk of non-payment of its trade accounts receivable. For the year ended June 30, 2010, two customers (which was as of 2009, two customers) respectively represent approximately 23% and 10% of sales (which was as of 2009, 27% and 14%) and 29% and 13% (which was as of 2009, 30% and 16%) of the total outstanding accounts receivable. Management continually monitors its credit terms with customers to reduce credit risk exposure.




Our accrued receivable balances were $554,143 and $0 at June 30, 2010 and 2009, respectively.  The accrued receivable resulted from an agreement with Zeroloft Corp. to reimburse $554,143 of out-of pocket costs incurred by us as at June 30, 2010. It was agreed that total expenditures of $111,231 paid in cash by AREM at June 30, 2010 will be reimbursed in cash by Zeroloft Corp. and total expenditures paid in stock-based compensation of $442,912 by AREM at June 30, 2010 will be applied to reduce the liability ‘Due to Zeroloft Corp.’ On September 2, 2010, AREM received cash of $500,000 from Zeroloft Corp. From this cash receipt, $111,231 was applied to accrued receivables recorded at June 30, 2010 and the remaining balance of $388,769 is available to be applied against out-of-pocket costs incurred in future periods.





Our net inventory balances were $919,158 and $1,276,891 at June 30, 2010 and, 2009. The decrease in our inventory balance is due to an increase in our provision for inventory obsolescence from $178,000 to $542,195 during this year.  The provision only relates to golf equipment and components other than golf shafts. Our inventory comprises golf and fishing products and components.  We concentrate our new purchases of inventory on where we anticipate our future sales; golf shafts and our best selling SKUs.  During the year we were successful in placing our fishing rods in Dick’s Sporting Goods.




16





Our royalty payable and accrued expenses were in total $3,514,585 and $2,621,996 at June 30, 2010 and 2009, respectively.  The increase in the balances is primarily due to unpaid royalties to Advanced and unpaid compensation to senior management. The royalty is calculated as 20% of the net selling price of fishing products sold by the Company and any sub licensee.




Liquidity and Capital Resources





The Company has negative working capital as of June 30, 2010 of $124,889.  The Company retains consultants to perform development and public company reporting activities in exchange for stock of the Company.  At June 30, 2009, we had a working capital deficiency of $1,125,566. Our working capital deficiency is due to unpaid royalties. Our continuation as a going concern will require that we raise significant additional capital. Included in accrued expenses is $1,795,746 owed by the Company to the President (which was at June 30, 2009, $1,640,039).  There is no assurance that consultants will continue to accept stock compensation for services.  If consultants discontinue accepting stock compensation we may not be able to continue to retain the services of such consultants.





During the year ended June 30, 2010, the Company purchased a vehicle for $35,569, purchased a redeemable guaranteed investment certificate for $250,000 earning interest at 0.75% per annum and repaid short-term debt of $325,000.





On August 3, 2009, 50,000 warrants were exercised at $0.10 per share of common stock resulting in the Company receiving $5,000.  On January 11, 2010, 75,000 warrants were exercised at $0.10 per share of common stock resulting in the Company receiving $7,500.  On January 15, 2010, 150,000 warrants were exercised at $0.10 per share of common stock, resulting in the Company receiving $15,000.  On January 19, 2010, 857,142 warrants were exercised at $0.35 per share of common stock, resulting in the Company receiving approximately $300,000.





Absent continued stock payment for services to our consultants and continued advances by stockholders of the Company, the Company cannot manufacture its golf shaft or fishing product lines or market its products based on its technologies or continue as a going concern.





In consideration for the License Agreement, the Company issued to Zeroloft 4,444,444 of shares of common stock of the Company valued at $2,888,888 on January 14, 2010 and, at the sole discretion of Zeroloft, it will either: (i) issue an additional $1 million worth of Shares, at the then market price; or make installment payments of $200,000 per year for five years.  Pursuant to the License Agreement, the Company shall have the right to sublicense and shall pay to Zeroloft a royalty of 50% of the net license revenue resulting from the manufacture, distribution or sale of products by sublicensees.  Since payments of royalties only arrive upon the occurrence of sales, the Company expects that royalty payments will not have a negative effect on its revenues and it will have sufficient liquidity to meet its obligation.




On January 14, 2010, the Company entered into a Management Agreement with Zeroloft (“Management Agreement”) pursuant to which the Company will render services for the operation and expansion of Zeroloft’s manufacturing and licensing of its proprietary, Zeroloft Aspen AerogelsTM branded weather-resistant fabric, product made of such fabric, thermal insulation and related insulating fabrics in the field of use.  In consideration for providing such services, the Company will receive a management fee of approximately: (i) five percent (5%) on gross receipts of sales of items made of Zeroloft product with a value of less than two (2) US dollars per square foot, less royalties; and (ii) ten percent 10% on gross receipts of sales of items made of Zeroloft product with a value greater than two (2) US dollars per square foot from sales made through the efforts of the Company. For the year ended June 30, 2010, the Company has generated revenue of $143,534 from royalties, management fees, product and services related to Zeroloft product and $554,143 of revenue for recovery of out of pocket costs from Zeroloft Corp. The terms of our contract with our Zeroloft customers require a prepayment which will cover our expected upfront costs.





Although the Company has previously been able to raise capital as needed, such capital may not continue to be available at all, or if available, that the terms of such financing will not be dilutive to existing stockholders or otherwise on terms not favorable to the Company or existing stockholders. Further, the current global financial situation may offer additional challenges to raising the required capital.  If the Company is unable to secure additional capital, as circumstances require, it may not be able to continue operations.





If adequate funds are not available or not available on acceptable terms, we may be unable to continue operations; develop, enhance and market products, retain qualified personnel; take advantage of future operations; or respond to competitive pressures, any of which could have a material adverse effect on our business; operating results; financial condition and/or liquidity.





With the introduction of new materials in fishing and apparel markets, Element 21 changed its name from Element 21 Golf Company to American Rare Earths and Materials, Corp. on July 12, 2010 expanding our market designation from golf, fishing and recreation products to materials and their applications.  In addition, Element 21 re-domesticate from the State of Delaware to the State of Nevada. The Element 21 brand name, Carrot Stix, and all related consumer brands will remain as is.  The Company has a new corporate master brand and it will expand its portfolio of products to provide metals and materials.





17





Recent Accounting Pronouncements





See Note 1 (r) “Recent Accounting Pronouncements” in the Notes to Consolidated Financial Statements for a full description of recent accounting pronouncements, including the expected dates of adoption and estimated effects on results of operations and financial condition, which is incorporated herein.





Critical Accounting Policies





The Company’s discussion and analysis of its financial condition and results of operations are based upon the Company’s consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires the Company to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.





The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of its consolidated financial statements.





Stock-Based Compensation





The Company follows FASB ASC Subtopic 718, Stock Compensation, for accounting for stock-based compensation.Compensation cost is calculated on the date of the grant using the Black Scholes-Merton option-pricing formula. The compensation expense is then amortized over the vesting period. The Company uses the Black-Scholes-Merton option-pricing formula in determining the fair value of the Company’s options at the grant date and applies judgment in estimating the key assumptions that are critical to the model such as the expected term, volatility and forfeiture rate of an option. The Company’s estimate of these key assumptions is based on historical information and judgment regarding market factors and trends.





For non-employee stock-based compensation, the Company follows ASC Topic 505 – Equity-Based Payments to Non-Employees, which requires stock-based compensation related to non-employees to be accounted for based on the fair value of the related stock or options or the fair value of the services on the grant date, whichever is more readily determinable in accordance with ASC Topic 718.





Allowance for Doubtful Accounts





The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required, which would be charged against earnings.





Product Warranty





The Company reserves for the estimated cost of product warranties at the time revenue is recognized based on historical claim experience and any additional future costs on previously sold products. Our liability incorporates the cost of product replacement, packaging and freight charges. Our current warranty relates entirely to fishing rods on which we generally provide a lifetime warranty.  Considerable judgment is used to determine the estimate.  If actual costs differ significantly from our estimates, the Company would record the impact of these unforeseen costs in subsequent periods.





Income Taxes





As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate.  This process involves estimating the actual current tax liabilities together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes.  These differences result in deferred tax assets and liabilities, which are included within the consolidated balance sheet.  The most significant tax assets are available net operating loss carryforwards.  We must then assess the likelihood that the deferred tax assets will be recovered from future taxable income and, to the extent we believe that recovery is not likely, a valuation allowance must be established.  To the extent we establish a valuation allowance or increase or decrease this allowance in a period, the impact will be included in the tax provision in the statement of operations.  Significant management judgment is required to determine our provision for income taxes and the recoverability of the deferred tax asset.  It is based on our estimates of future taxable income by jurisdiction in which we operate and the period over which the deferred tax assets will be recoverable.  In the event that actual results differ from these estimates or we adjust these estimates in future periods, a valuation allowance may need to be established which could result in a tax provision equal to the carrying value of the deferred tax assets.





Inventories





Inventory consists primarily of goods held for resale and their components. Inventory is stated at the lower of cost or market with cost determined using the weighted-average method. In evaluating whether inventory is stated at the lower of cost or market, management considers such factors as the amount of inventory on hand and in the distribution channel, estimated time required to sell such inventory, remaining shelf life and current and expected market conditions, including levels of competition. As appropriate, a provision is recorded to reduce inventory to its net realizable value.




18





Intangible Asset Subject to Amortization





The Company evaluates its long-lived assets for indicators of possible impairment. Intangible assets subject to amortization held and used by the Company is reviewed for impairment whenever events or changes in circumstances indicate that its net book value may not be recoverable. When such factors and circumstances exist, the Company compares the projected undiscounted future cash flows associated with the related asset or group of assets over their estimated useful lives against their respective carrying amounts. Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets and is recorded in the period in which the determination was made.





ITEM 7A.                      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK





Not applicable.





ITEM 8.                      FINANCIAL STATEMENTS





The Consolidated Financial Statements and schedules that constitute Item 8 are attached at the end of this Annual Report on Form 10-K.





ITEM 9.                      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE





None.





ITEM 9A.                      CONTROLS AND PROCEDURES





Disclosure Controls and Procedures





Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed by the Company and its subsidiary in the reports it files or submits under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized, and reported within the time periods specified by the Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to provide reasonable assurance that information required to be disclosed the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to management, including the Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.  Based on their evaluation as of June 30, 2010, our management, including  the Chief Executive Officer and Chief Financial Officer,  has  concluded that our disclosure controls and procedures  (as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act)  were effective.





Management’s Annual Report on Internal Control Over Financial Reporting





Our  management, including the Chief Executive Officer and Chief Financial Officer are responsible for establishing and maintaining an adequate system of internal control over financial reporting, as such term is defined in Exchange Act Rules 13a -15(f) and 15d-15(f). Our internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes, in accordance with accounting principles generally accepted in the United States of America. All internal control systems, no matter how well designed, have inherent limitations.  Because of these inherent limitations, internal control over financial reporting may not prevent or detect all misstatements.  Our management, including the Chief Executive Officer and Chief Financial Officer, has conducted an evaluation of the effectiveness of its internal control over financial reporting as of June 30, 2010 based on the framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on our evaluation under the criteria set forth in Internal Control – Integrated Framework, our management concluded that our internal control over financial reporting was effective as of June 30, 2010.





Attestation Report of the Registered Public Accounting Firm





This annual report does not include an attestation report from our registered independent public accounting firm, regarding internal control over financial reporting. Management’s report was not subject to attestation.





Changes in Internal Control over Financial Reporting





There were no changes in our internal controls over financial reporting during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.





ITEM 9B.                      OTHER INFORMATION





None




19




PART III





ITEM 10.                      DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS; COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT





Identification of Directors and Executive Officers





The following table sets forth the names and the nature of all positions and offices held by all directors and executive officers of our Company for the fiscal year ended June 30, 2010, and the period or periods during which each such director or executive officer has served in his or her respective positions.





Name

Age

Position with the Company

Date of Election or DesignationNataliya Hearn, Ph.D.

43

Chairman, President, CEO and Director

October 4, 2002Philip Clark

47

CFO

October 12, 2009David Khazak

43

Ex-CFO

January 2, 2009 – October 9, 2009Mary Bryan

58

Director

March 15, 2007Errol Farr

49

Director

June 16, 2009Werner Zapfe

56

Director

June 19, 2009





Term of Office


The term of office of the current Directors shall continue until the annual meeting of our stockholders, which is scheduled in accordance with the direction of the Board of Directors. The annual meeting of our Board of Directors immediately follows the annual meeting of our stockholders, at which officers for the coming year are elected.





Business Experience





Dr. Nataliya Hearn, Ph.D., P.Eng. — Chairman, President and CEO





Dr. Hearn has been affiliated with the Company since September 2002.  She has been selected as a director based on her extensive experience in technology evaluation, development, and transfer and technology acquisition. Dr. Hearn has been responsible for the development, design and production of the AREM high performance Scandium golf products. She is responsible for assembling the Company’s current team of experts. Dr. Hearn holds a Ph.D. in Civil Engineering from University of Cambridge. Associated Professor University of Windsor (1999-2008). Ex-Board member of Mg Industries (MAA.V TSX) (resigned 2008).




Mary Bryan – Director





Ms. Bryan currently is a consultant for Links Magazine and Bob Betterton Sports Marketing, and is a representative for State Farm Insurance.  Ms. Bryan brings to AREM, as a director, a multi-faceted 30 year background in the golf industry that includes 25 years on the LPGA and Senior LPGA Tours, TV/radio golf announcing on major networks, and teaching and conducting golf clinics in the U.S. and around the world. She has served as a tour representative for various companies and has been involved in numerous charity golf fundraisers. Ms. Bryan also has experience with public speaking and working with the media. Ms. Bryan has performed over 300 golf telecasts for CBS, NBC and ESPN and was the first woman to cover a men’s major golf event. Her teaching experience includes the position of Administrator and Teacher at Carol Mann Golf Schools for Golf Magazine and as Assistant Golf Professional at Paradise Hills Country Club in Albuquerque NM.





Errol Farr – Director (Head of Audit Committee)





Mr. Farr presently is the President and CEO of ADEX Mining Inc. (“ADEX”), which is listed on the TSX Venture Exchange. Mr. Farr was originally hired as the CFO of ADEX in 1999. ADEX is a mining company developing the Mount Pleasant mineral property in New Brunswick. Mr. Farr also serves as the President and CEO of Outlook Resources Inc., also a TSX Venture Exchange listed resource company. From 1999 to 2008, Mr. Farr was the Chief Financial Officer of Magindustries Corp., a TSX Venture Exchange listed resource company with potash, magnesium and forestry projects in the Republic of Congo. Mr. Farr, as a director, brings to AREM financial expertise and knowledge of the mining sector.





Werner Zapfe - Director (Head of Compensation Committee)





Mr. Zapfe has been the owner of Fourseason Drywall Inc. for the past 45 years and the owner of Camdon Glass for the past 30 years, both highly successful construction companies in Toronto, Canada. Mr. Zapfe currently serves as Chairman of the Good Sheppard Centre, President of the Interior Contractor's Association and as a Director of Dinor Resources (TSX-V: DOR). Mr Zapfe, as a director, brings to AREM a distinguished business career, a mining background and business connections which will assist the Company in raising new capital.





20




Philip Clark, CA, CPA, CFA — Chief Financial Officer





Philip Clark is a Chartered Accountant and Certified Public Accountant with over twenty years experience in public accounting. From 2005 to 2008, Mr. Clark was a senior manager and partner of Danziger Hochman Partners LLP.  From 1992 to 2005, Mr. Clark was a manager, then Partner, and then Managing Partner of Mackay Landau, Chartered Accountants. He has also served as Audit Committee Chair and Director of a Canadian crown corporation.  Mr. Clark has experience accounting and auditing SEC registrants, Canadian public companies, government entities and owner managed businesses.  He articled with Ernst & Young, Chartered Accountants, and received a Bachelor of Commerce degree (Honours) from McMaster University in 1986. Philip Clark was hired as an executive officer on October 12, 2009.





David Khazak – Ex - Chief Financial Officer





David Khazak is a Chartered Accountant with over eighteen years of experience in public accounting.  His areas of expertise include financial reporting of mid-size and large US and Canadian based private and public Companies as well as international conglomerates. Mr. Khazak served as a CFO and controller of a large metallurgical conglomerate. He began his public accounting experience with big four in 1988. Mr. Khazak resigned on October 9, 2009.





Audit Committee





The Board of Directors serves as the Company’s audit committee. Newly appointed director Errol Farr qualifies as a “financial expert” pursuant to Item 401 of Regulation S-B, and the Audit Committee is comprised solely of independent directors.




Compliance with Section 16(a) of the Exchange Act





Some of the executive officers and directors of the Company were late with their Form 3 and Form 4 filings. However, there were no delinquent Form 3 or Form 4 filings that were not covered by a Form 5 filing for the fiscal year.  Additionally, the Company is not aware of any Section 16(a) filings that were required to have been made that were not made.





Code of Ethics





The Company adopted a Code of Business Conduct and Ethics for its principal executive officer and principal financial officer. The Board of Directors approved adoption of Code of Conduct and Ethics on June 11, 2010.





ITEM 11.                      EXECUTIVE COMPENSATION





The following table sets forth in summary form the compensation of the Company’s current Chief Executive Officer and each other executive officer that received total salary and bonus exceeding $100,000 since its inception (“Named Executive Officers”).





Summary Compensation Table





The following table sets forth the aggregate executive compensation paid by our Company for services rendered during the periods indicated (each person is referred to in this Item 10 as a “Named Executive Officer”).





SUMMARY COMPENSATION TABLEAnnual Compensation



Long-Term CompensationName

And Principal Position

Years of

Periods

Ended

Salary

($)

Bonus

($)

Other Annual

Compensation

($)

Restricted

Stock Awards

($)

Options

($)

Warrants

($)

Total

($)(a)


(b)

(c)


(d)

(e)


(f)

(g)


(h)

(i)Nataliya Hearn, PhD,


06/30/10

248,116


0

15,000


126,000

0


135,803

15,524,919President, CEO and


06/30/09

240,000


0

36,523


0

0


0

276,523Director (1)


06/30/08

249,942


498,644

0


0

0


0

748,586Philip Clark, CA, CPA, CFA


06/30/10

0


0

19,867


0

25,939


81,686

127,492Chief Financial Officer (2)David Khazak, Chief


06/30/09

0


0

0


0

0


0

0Financial Officer (3)


06/30/08

73,889


0

20,559


0

0


0

94,448





21




(1)
Nataliya Hearn serves as the CEO and President of the Company. Dr. Hearn began serving as an executive officer of the Company on October 4, 2002. Beginning January 1, 2006, at Dr. Hearn’s election, she could elect to receive monthly either $15,000 cash compensation or $20,000 in warrants at a purchase price of $0.20 per share. In 2008, the Board of Directors approved renewal of Dr. Hearn’s contract to serve as President and CEO of AREM. Also in 2008, the Company granted Dr. Hearn a warrant to purchase 200,000 common shares at a purchase price of $1.60 per share. Under the terms of the contract renewed in 2008, Dr. Hearn has the option of cash compensation of $20,000 in cash/stock or warrants per month.  In addition, Dr. Hearn receives a bonus of 200,000 warrants each year priced at $0.12 per share in 2010 and 2011 on January 1 of each year. Dr. Hearn earned $0, $28,917 and $83,116 in cash compensation for the years ended June 30, 2008, 2009 and 2010, respectively. Dr. Hearn received 122,117, 200,000 and 200,000 warrants at a purchase price of $0.20 per share in 2008 and $0.12 in 2009 and 2010 valued at $249,942, $26,560 and $135,803 for the years ended June 30, 2008, 2009 and 2010, respectively. Dr. Hearn’s current three year contract expires December 31, 2011.(2)
Philip Clark was hired as an executive officer on October 12, 2009. The Board approved appointment of Philip Clark to serve as the CFO of AREM, subsequent to the resignation of David Khazak.  Mr. Clark earned $19,867 in cash and $81,686 in warrants and $25,939 in options for the year ended June 30, 2010. Mr. Clark received 75,000 warrants on February 17, 2009 with an exercise price of $0.60, 75,000 warrants on April 1, 2010 with an exercise price of $0.62 and 63,000 options on May17, 2010 with an exercise price of $0.50.





(3)
Mr. Khazak was hired as an executive officer on January 2, 2009. The Board approved appointment of David Khazak to serve as the CFO of AREM, subsequent to the resignation of John Grippo.  Mr. Khazak earned $10,000 in cash and $63,889 in restricted stock for the year ended June 30, 2009. Mr. Khazak’s compensation since his hire has been $10,000 plus (5%) GST per month paid in restricted common shares on monthly basis. Mr. Khazak resigned on October 9, 2009.








Except as indicated above, no cash compensation, deferred compensation or long-term incentive plan awards were issued or granted to our Company’s management during the years ended June 30, 2010, or 2009, or the period ending on the date of this Annual Report. Accordingly, no tables relating to such items have been included within this Item





OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END





The following table sets forth information concerning equity awards granted to the Named Executive Officers that are outstanding at June 30, 2010.





OPTION AWARDS





Name

And Principal Position

Number of

securities

underlying

unexercised

options (#)

exercisable


Number of

securities

underlying

unexercised

options (#)

unexercisable


Option

Exercise

Price

($)

Option

Expiration

Date(a)

(b)


(c)


(e)

(f)Philip Clark, Chief Financial Officer


63,000



0



0.50

05/17/12





All awards were made under the 2006 Equity Incentive Plan. Options are fully vested.




WARRANTS AWARDS








Name

And Principal Position

Number of

securities

underlying

unexercised

options (#)

exercisable


Number of

securities

underlying

unexercised

options (#)

unexercisable


Warrants

Exercise

Price

($)

Warrants

Expiration

Date(a)

(b)


(c)


(e)

(f)Nataliya Hearn, PhD,

200,000


0


0.12

01/01/12President, CEO and

200,000


0


0.12

01/01/12Director

75,000


0


0.10

01/05/11Philip Clark, Chief Financial Officer


75,000



0



0.60

02/18/1375,000



0



0.62

04/01/13





22





EQUITY COMPENSATION PLAN INFORMATION





Plan category

Number of

securities to be issued upon

exercise of

outstanding options,

warrants

and rights


Weighted

average

exercise

price of

outstanding options,

warrants

and rights


Number of

securities

remaining

available for

future

issuance

under equity

compensation plans

excluding

securities

reflected

in column (a)(a)


(b)


(c)Equity compensation plans not approved by security holders1992 Directors’ Stock Option Plan-options


80



12.60



12,4201992 Stock Option Plan-options


0



-



50,0002006 Equity Incentive Plan-options


425,000



0.50



575,000




Compensation Committee





The Board of Directors serves as the Company’s compensation committee. Werner Zapfe heads Compensation Committee.





Compensation of Directors and Consultants





In a year ended June 30, 2010, directors and consultants were given compensation in the form of common stock purchase warrants as specified below:




Nataliya Hearn (Director)
warrants to purchase 200,000 common shares @ $0.6790 each

$
135,803Philip Clark (CFO)
warrants to purchase  75,000 common shares @ $0.5636 each


42,271Philip Clark (CFO)
warrants to purchase  75,000 common shares @ $0.5255 each


39,415TOTAL:


$
217,489


On May 17, 2010, directors, an officer and a consultant were given compensation in the form of common stock purchase options as specified below:




Errol Farr (Director)
options to purchase 91,000 common shares @ $0.4117 each

$
37,467Werner Zapfe (Director)
options to purchase 91,000 common shares @ $0.4117 each


37,467Mary Bryan (Director)
options to purchase 90,000 common shares @ $0.4117 each


37,055Philip Clark (CFO)
options to purchase 63,000 common shares @ $0.4117 each


25,939Altaf Kassam (Consultant)
options to purchase 90,000 common shares @ $0.4117 each


37,055TOTAL:


$
174,983




23




No additional amounts are payable to our Company’s directors for committee participation or special assignments.





Termination of Employment and Change of Control Arrangement





Except for the Company’s Agreements with Dr. Hearn, there are no compensatory plans or arrangements, including payments to be received from our Company, with respect to any person named in the Summary Compensation Table set out above which would in any way result in payments to any such person because of his or her resignation, retirement or other termination of such person’s consulting relationship with our Company or our subsidiaries, or any change in control of our Company, or a change in the person’s responsibilities following a change in control of our Company.





Nataliya Hearn





Under the terms of her employment agreement, if the Company will terminate the agreement, she is entitled to cash compensation in the amount of $500,000 and stock compensation in the amount of 2,000,000 shares of free-trading stock.




ITEM 12                      SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS





(a) Security Ownership of Certain Beneficial Owners.





All tables as of September 7, 2010.





Title of Class
Name and Address of

Beneficial Owner

Amount and Nature

of Beneficial Owner

Percent of Class(3)Common Stock, par value $0.01 per share
Clearline Capital LLC

86 Clearview Lane

New Canaan, CT 06840


1,876,949
(1)
8.05
%Vladimir Goryunov

Alderstasse 31

Zurich 8008,Switzerland


2,097,949
(2)
9.00
%Series A Convertible Preferred Stock, par value $0.10 per share
Nataliya Hearn(4)

200 Queens Quay East, #1

Toronto, On, M5A 4K9


1,221,910

58.00
%ASA Commerce

1/2 Bolshaya Polyanka Unit 12

Moscow


891,646

42.00
%Series B Convertible Preferred Stock, par value $0.10 per share
Clearline Capital LLC

86 Clearview Lane

New Canaan, CT 06840


176,471

50.00
%Vladimir Goryunov

Alderstasse 31,

Zurich 8008,Switzerland


176,471

50.00
%





(1)
Represents 894,006 shares of Common Stock owned directly and 982,943 shares of Common Stock that the reporting person has the right to acquire within sixty (60) days upon the conversion of Series B Convertible Preferred Stock.(2)
Represents 1,115,006 shares of Common Stock owned directly and 982,943 shares of Common Stock that the reporting person has the right to acquire within sixty (60) days upon the conversion of Series B Convertible Preferred Stock.(3)
Calculated based on 22,324,918 of Common Stock outstanding as of September 7, 2010 plus an aggregate of 982,943 shares of Common Stock issuable to Clearline Capital LLC and Vladimir Goryunov as described above.(4)
Address is c/o American Rare Earths and Materials, Corp., 200 Queens Quay East, Unit #1, Toronto, Ontario, Canada, M5A 4K9




(b) Security Ownership of Management. Except as indicated in the footnotes below, each person has sole voting and dispositive power over the shares indicated.





Title of Class
Name and Address of

Beneficial Owner

Amount and Nature

of Beneficial Owner

Percent of ClassCommon Stock, par value $0.01 per share
Nataliya Hearn, Ph.D., President, Chief Executive Officer and Director (2)


1,166,620
(1)
5.06 (3)
%Philip Clark

Chief Financial Officer (2)


288,000

1.27
%Mary Bryan

Director (2)


165,000

*
%Errol Farr

Director (2 )


91,000

*
%Werner Zapfe

Director (2)


91,000

*
%All Officers, Directors as a Group (5 Persons)


1,801,620

7.88 (4)
%





(1)   Includes 239,590 shares of Common Stock issuable upon the conversion of 1,221,910 shares of Series A Convertible Preferred Stock held by the holder. Includes 475,000 shares of Common Stock issuable upon the exercise of 475,000 warrants granted.


(2)  Address is c/o American Rare Earths and Materials, Corp., 200 Queens Quay East, Unit #1, Toronto, Ontario, Canada, M5A 4K9


(3) Calculated based on 22,324,918 shares of Common Stock outstanding as of September 7, 2010 plus an aggregate of 714,590 shares of Common Stock issuable upon the exercise of granted warrants and the conversion of outstanding shares of Series A Convertible Preferred Stock as described above.




24





(4) Calculated based on 22,324,918 shares of Common Stock outstanding as of September 7, 2010 plus an aggregate of 1,349,590 shares of Common Stock issuable upon the exercise of granted warrants and the conversion of outstanding shares of Series A Convertible Preferred Stock as described above.


*   Less than 1%.





Changes in Control





Two stockholders, Clearline Capital LLC and Vladimir Goryunov, as a group, beneficially own over 17% of our common stock. As a result, they may be able to control our company and direct our affairs, including the election of directors and approval of significant corporate transactions. This concentration of ownership may also delay, defer or prevent a change in control of our company, and make some transactions more difficult or impossible without their support. These transactions might include proxy contests, tender offers, open market purchase programs or other share purchases that could give our shareholders the opportunity to realize a premium over the then prevailing market price of our common stock. As a result, this concentration of ownership could depress our stock price. In addition, the holders of the Series B Convertible Preferred Stock have the right to approve certain transactions and certain issues of securities including but not limited to certain mergers, acquisitions, liquidations, sales of equity securities that are senior to the Series B convertible Preferred Stock or the issuance of debt instruments in excess of $1,000,000.  Even though the management does not hold majority ownership, its ownership of the Preferred A Stock gives them control of the Company based on the 50 to 1 super-voting rights of these class of shares.





Currently, no known change of control is anticipated.





ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE





Director Independence









ITEM 14.                      PRINCIPAL ACCOUNTANT FEES AND SERVICES





Audit Fees





MSCM LLP is the Company’s independent auditors. Audit and review fees for the years ended June 30, 2010 and 2009 for MSCM LLP are $95,173 and $57,875, respectively and for Lazar, Levine and Felix LLP for the year ended June 30, 2009 totaled $31,000. MSCM was hired effective March 30th, 2009.





Tax Fees





MSCM fees for tax services for the years ended June 30, 2010 and 2009 are $42,710 and $0, respectively. For the year ended June 30, 2009, Lazar, Levine and Felix LLP did not provide any tax services.





All Other Fees





For the years ended June 30, 2010 and 2009, the Company was not billed for products and services other than those described above.





Audit Committee Pre-Approval Policies





The Board of Directors, which is performing the equivalent functions of an audit committee, has pre-approved all audit services provided by the independent auditors, and the compensation, fees and terms for such services. No permitted non-audit services were provided or approved by the Board of Directors.





25





ITEM 15                      EXHIBITS




Exhibit No.

Exhibit Description3(i)(1)

Amended Certificate of Incorporation of the Company, incorporated herein by reference to the Company’s   Registration Statement on Form S-1, as amended, File No. 33-43976 filed on November 14, 1991.3(i)(2)

Certificate of Amendment to Amended Certificate of Incorporation of the Company, incorporated herein by reference to Exhibit 3.1 to the Company’s Form 8-K dated May 12, 2006.3(i)(3)

Certificate of the Powers, Designations, Preferences and Rights of the Series A Convertible Preferred Stock, $0.10 par value per share, incorporated herein by reference to Exhibit 4.1 to the Company’s Form 8-K dated February 24, 2006.3(i)(4)

Certificate of the Powers, Designations, Preferences and Rights of the Series B Convertible Preferred Stock, $0.10 par value per share, incorporated herein by reference to Exhibit 3(i) to the Company’s Form 8-K dated August 3, 2006.





3(i)(5)

Certificate of the Powers, Designations, Preferences and Rights of the Series B Convertible Preferred Stock, $0.10 par value per share, incorporated herein by reference to Exhibit 3(i) to the Company’s Form 8-K dated June 18, 2007.3(i)(6)

Amended and Restated Certificate of the Powers, Designations, Preferences and Rights of the Series B Convertible Preferred Stock, $0.10 par value per share, dated July 10, 2009, incorporated herein by reference to Exhibit 4.12 to the Company’s Form 8-K filed on August 3, 2009.3(ii)(1)

Amended and Restated Bylaws of the Company, incorporated herein by reference to the Company’s   Registration Statement on Form S-1, as amended, File No. 33-43976 filed on November 14, 1991.3(ii)(2)

Certificate of Amendment to the Certificate of Incorporation of the Company to effectuate a 1 for 20 reverse stock split of the Company’s issued and outstanding shares of common stock, incorporated herein by reference to the Company’s  Form 8-K dated April 24, 2008.3(iii)

Audit Committee Charter.*4.1

Form of Element 21 Golf Company 10% Convertible Promissory Note, incorporated herein by reference to Exhibit 4.2 to the Company’s Form 8-K dated February 24, 2006.4.2

Element 21 Golf Company 10% Convertible Promissory Note issued to Oleg Muzyrya, incorporated herein by reference to Exhibit 4.3 to the Company’s Form 8-K dated February 24, 2006.4.3

Common Stock Purchase Warrant, incorporated herein by reference to Exhibit 4.4 to the Company’s Form 8-K dated February 24, 2006.4.4

Form of Element 21 Golf Company 10% Convertible Promissory Note, incorporated herein by reference to Exhibit 4.1 to the Company’s Form 8-K dated May 23, 2006.4.5

Common Stock Purchase Warrant, incorporated herein by reference to Exhibit 4.2 to the Company’s Form 8-K dated May 23, 2006.4.6

Form of Warrant for Purchase of 3,750,000 Shares of Common Stock dated July 31, 2006, incorporated herein by reference to Exhibit 4.1 to the Company’s Form 8-K dated August 3, 2006.4.7

Form of Warrant for Purchase of 5,073,530 Shares of Common Stock dated July 31, 2006, incorporated herein by reference to Exhibit 4.2 to the Company’s Form 8-K dated August 3, 2006.4.8

Form of Warrant for Purchase of 3,750,000 Shares of Common Stock dated July 31, 2006, incorporated herein by reference to Exhibit 4.1 to the Company’s Form 8-K dated December 1, 2006.4.9

Form of Warrant for Purchase of 5,073,530 Shares of Common Stock dated July 31, 2006, incorporated herein by reference to Exhibit 4.2 to the Company’s Form 8-K dated December 1, 2006.4.10

Common Stock Purchase Warrant, incorporated herein by reference to Exhibit 4.1 to the Company’s Form 8-K dated June 18, 2006.4.11

Form of Warrant for Purchase of 5,882,400 Shares of Common Stock dated June 15, 2007, incorporated herein by reference to Exhibit 4.2 to the Company’s Form 8-K dated June 18, 2007.4.12

Convertible Note, dated January 20, 2009 in the amount of  $300,000, incorporated by reference to Exhibit 4.1 to the Company's Form 8-K filed on February 5, 2009.4.13

Common Stock Purchase Warrant, incorporated by reference to Exhibit 4.2 to the Company's Form 8-K filed on February 5, 2009.4.14

Subscription Agreement dated January 20, 2009, incorporated by reference to Exhibit 4.3 to the Company's Form 8-K filed on February 5, 2009.





26


10.1

Series A Convertible Preferred Stock Exchange Agreement and Acknowledgement dated as of February 22, 2006, incorporated herein by reference to Exhibit 10.1 to the Company’s Form 8-K dated February 24, 2006.10.2

Element 21 Golf Company 2006 Equity Incentive Plan, incorporated herein by reference to Annex C to the Company’s Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 filed on April 7, 2006.10.3

Form of Subscription Agreement for Shares of Series B Convertible Preferred Stock dated as of July 31, 2006, incorporated herein by reference to Exhibit 10.1 to the Company’s Form 8-K dated August 3, 2006.10.4

Form of Subscription Agreement for Shares of Series B Convertible Preferred Stock dated as of November 30, 2006, incorporated herein by reference to Exhibit 10.1 to the Company’s Form 8-K dated August 3, 2006.10.5

Form of Subscription Agreement for Shares of Series B Convertible Preferred Stock dated as of June 15, 2007, incorporated herein by reference to Exhibit 10.2 to the Company’s Form 8-K dated June 18, 2007.10.6

Form of Subscription Agreement for Shares of Common Stock dated as of June, 2007, incorporated herein by reference to Exhibit 10.1 to the Company’s Form 8-K dated June 18, 200710.7

License Agreement with Advanced Light Alloys Corporation dated as of June 21, 2007 incorporated by reference to exhibit 10.1 to the Company’s Form 10K dated June 21, 2007.10.8

Consulting Agreement with Nataliya Hearn dated as of January 4, 2006 incorporated by reference to exhibit 10.4 to the Company’s Form 10K dated October 13, 2006.10.9

Consulting Agreement with John Grippo dated as of November 10, 2005 incorporated by reference to exhibit 10.5 to the Company’s Form 10K dated October 13, 2006.10.10

Extension and Modification of Promissory Note, incorporated by reference to Exhibit 10.1 to the Company's Form 8-K filed on April 22, 2009.10.11

Investment Banking Agreement with Legend Securities, Inc., incorporated by reference to Exhibit 10.1 to the Company's Form 8-K filed on December 15, 2009.10.12

Trademark License and Product Distribution Agreement, incorporated by reference to Exhibit 10.1 to the Company's Form 8-K filed on January 20, 2010.10.13

Management Agreement with Zeroloft Corp., incorporated by reference to Exhibit 10.2 to the Company's Form 8-K filed on January 20, 200910.14

Consulting Agreement with Gaynell Douglas dated May 1, 2010.++10.15

Consulting Agreement with Yell Services, dated October 1, 2009.++10.16

Consulting Agreement with Altaf Kassam, dated October 1, 2009.++10.17

Consulting Agreement with Tolkun Salieva, dated October 1, 2009.++10.18

Consulting Agreement with Charles E. Fitzgerald, dated May 1, 2010.++10.19

Employment Agreement with Nataliya Hearn, Ph.D., dated January 1, 2009.++10.20

Consulting Agreement with Dorset Solutions, Inc, dated January 1, 2010.++14.1

Code of Conduct and Ethics.*31.1

Rule 13a-14(a)/15a-14(a) Certifications of Chief Executive Officer.*31.2

Rule 13a-14(a)/15a-14(a) Certifications of Chief Financial Officer.*32.1

Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. *32.2

Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**filed herewith++ to be filed by amendment











27





SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, hereunto duly authorized.




AMERICAN RARE EARTHS AND MATERIALS, CORP.Date: September 24, 2010
By:
/s/  Nataliya HearnNataliya Hearn, Ph.D.President and Chairperson





Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated:





Each person whose signature appears below hereby authorizes Nataliya Hearn and Werner Zapfe, or any of them, as attorneys-in-fact to sign on his behalf, individually, and in each capacity stated below, and to file all amendments and/or supplements to this Annual Report on Form 10-K.




Date: September 24, 2010
By:
/s/ Nataliya HearnNataliya Hearn, Ph.D.President, Chief Executive Officer and ChairpersonDate: September 24, 2010
By:
/s/ Werner ZapfeWerner ZapfeDirectorDate: September 24, 2010
By:
/s/ Mary BryanMary BryanDirectorDate: September 24, 2010
By:
/s/ Errol FarrErrol FarrDirectorDate: September 24, 2010
By:
/s/ Philip ClarkPhilip Clark, CA, CPA, CFAChief Financial Officer





28




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(formerly Element 21 Golf Company)





INDEX





PageReport of Registered Independent Public Accounting Firm
F-2Consolidated Balance Sheets as of June 30, 2010 and 2009
F-3Consolidated Statements of Operations For The Years Ended June 30, 2010 and 2009
F-4Consolidated Statement of Changes of Shareholders’ Equity (Deficit) For The Years Ended June 30, 2010 and 2009
F-5Consolidated Statements of Cash Flows For The Years Ended June 30, 2010 and 2009
F-6Notes to Consolidated Financial Statements
F-7



















F-1





REPORT OF REGISTERED INDEPENDENT PUBLIC ACCOUNTING FIRM





To the Board of Directors and Shareholders


American Rare Earths and Materials, Corp. and Subsidiaries


(formerly known as Element 21 Golf Company)





We have audited the accompanying consolidated balance sheets of American Rare Earths and Materials, Corp. and subsidiaries, (the “Company”) as of June 30, 2010 and 2009 and the consolidated statements of operations, changes in shareholders’ equity (deficit) and cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinions.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of American Rare Earths and Materials, Corp. and subsidiaries as of June 30, 2010 and 2009 and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.





The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As discussed in Note 1(b), the Company’s recurring losses from operations and its dependency on future financing raise substantial doubt about its ability to continue as a going concern. Management’s plans concerning these matters are also discussed in Note 1(b). The consolidated financial statements do not include any adjustments that might result from the outcome of these uncertainties.




MSCM LLP


Toronto, Canada


September 24, 2010




F-2





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


CONSOLIDATED BALANCE SHEETS


JUNE 30, 2010 AND 2009





2010

2009- ASSETS -CURRENT ASSETS:Cash and cash equivalents (includes restricted cash of $79,842 Note 11)

$
513,035


$
1,048,402Short-term investments


251,659



-Accounts receivable - net of allowance for doubtful accounts of $23,328 and $20,774 at June 30,        2010 and 2009, respectively


789,920



515,577Accrued receivable


554,143



-Inventories, net


919,158



1,276,891Prepaid expenses and other current assets


625,143



399,604TOTAL CURRENT ASSETS


3,653,058



3,240,474INTANGIBLE ASSET SUBJECT TO AMORTIZATION, NET


3,533,029



-FIXED ASSETS, NET


60,900



53,690TOTAL ASSETS

$
7,246,987


$
3,294,164- LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT) -CURRENT LIABILITIES:Accounts payable

$
819,018


$
815,498Royalty payable


1,139,776



640,564Accrued expenses


551,372



1,981,432Deferred revenue


7,781



24,000Dividend payable


60,000



-Loan payable – shareholder


350,000



675,000Due to Zeroloft Corp.


850,000



-Convertible notes, net of discount of $0 and $70,454 at June 30, 2010 and 2009, respectively


-



229,546TOTAL CURRENT LIABILITIES


3,777,947



4,366,040LONG-TERM LIABILITIES:Accrued expenses


428,505



-Accrued expenses – related parties


1,394,932



-Accounts payable - related parties


242,076



242,076Loans and advances – officer/shareholder


158,738



156,613TOTAL LONG-TERM LIABILITIES


2,224,251



398,689COMMITMENTS AND CONTINGENCIESSHAREHOLDERS’ EQUITY (DEFICIT):Preferred stock, $0.10 par value, authorized 2,447,000 shares, no shares issued and outstanding at June 30, 2010 and 2009


-



-Series A Convertible Preferred stock, $0.001 par value, authorized 2,200,000 shares, 2,113,556 shares issued and outstanding at June 30, 2010 and 2009, respectively


2,114



2,114Series B Convertible Preferred stock, $0.10 par value, authorized 353,000 shares, 352,945 and 294,126 shares issued and outstanding at June 30, 2010 and 2009, respectively


35,295



29,413Common stock, $0.01 par value; 300,000,000 shares authorized,  21,877,608  and 9,592,363 shares issued and outstanding at June 30, 2010 and 2009, respectively


218,776



95,924Additional paid-in capital


32,227,573



24,065,711Accumulated deficit


(31,238,969
)


(25,663,727
)TOTAL SHAREHOLDERS’ EQUITY (DEFICIT)


1,244,789



(1,470,565
)TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT)

$
7,246,987


$
3,294,164





See notes to consolidated financial statements.




F-3





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


CONSOLIDATED STATEMENTS OF OPERATIONS


FOR THE YEARS ENDED JUNE 30, 2010 AND 2009





Year Ended June 30,2010


2009REVENUES

$
4,341,362


$
4,008,633COSTS OF SALES


2,606,199



2,307,868GROSS PROFIT


1,735,163



1,700,765GENERAL AND ADMINISTRATIVE EXPENSES


6,086,881



3,136,906LOSS FROM OPERATIONS


(4,351,718
)


(1,436,141
)OTHER INCOME (EXPENSE):Interest income


1,725



3,033Interest expense


(127,571
)


(255,302
)Derivative income


-



95,250(125,846
)


(157,019
)LOSS BEFORE PROVISION FOR INCOME TAXES


(4,477,564
)


(1,593,160
)Provision for income taxes


-



-NET LOSS


(4,477,564
)


(1,593,160
)Dividends on Series B Preferred Convertible stock


1,097,678



-NET LOSS AVAILABLE TO COMMON STOCKHOLDERS

$
(5,575,242
)

$
(1,593,160
)Basic and diluted loss per share

$
(0.34
)

$
(0.19
)Basic and diluted weighted average shares


16,222,845



8,443,043





See notes to consolidated financial statements.





F-4




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT)


FOR THE YEARS ENDED JUNE 30, 2010 AND 2009





Series A Convertible Preferred Stock


Series B Convertible Preferred Stock


Number of Shares in Common Stock


Common Stock


Additional Paid-In Capital


Accumulated Deficit


Total Shareholders’ Equity (Deficit)Balance June 30, 2008

$
2,114


$
29,413



7,256,088


$
72,561


$
22,754,425


$
(24,070,567
)

$
(1,212,054
)Issuance of common stock for services


-



-



2,336,275



23,363



894,262



-



917,625Issuance of stock warrants for services


-



-



-



-



157,980



-



157,980Adjustment of derivative liability


-



-



-



-



22,034



-



22,034Issuance of warrant on convertible note


-



-



-



-



237,010



-



237,010Net loss


-



-



-



-



-



(1,593,160
)


(1,593,160
)Balance June 30, 2009


2,114



29,413



9,592,363



95,924



24,065,711



(25,663,727
)


(1,470,565
)Conversion of common stock to Class B Preferred stock


-



5,882



(294,118
)


(2,941
)


(2,941
)


-



-Issuance of common stock for services


-



-



4,016,060



40,161



2,102,385



-



2,142,546Issuance of common stock for intangible asset subject to amortization


-



-



4,444,444



44,444



2,844,444



-



2,888,888Issuance of common stock for payment on amount due to Zeroloft Corp.


-



-



306,122



3,061



146,939



-



150,000Issuance of stock warrants for services


-



-



-



-



1,213,696



-



1,213,696Issuance of stock options to

officers, directors and consultant


-



-



-



-



174,983



-



174,983Exercise of warrants


-



-



1,132,142



11,321



316,179



-



327,500Issuance of common stock on conversion of convertible note


-



-



666,667



6,667



293,333



-



300,000Reclassification of warrants from liabilities to equity


-



-



-



-



55,254



-



55,254Issuance of Class B Convertible Preferred Stock, for cash


-



-



-



-



51



-



51Dividends on Series B Convertible Preferred stock, paid in common stock


-



-



2,013,928



20,139



1,017,539



(1,097.678
)


(60,000
)Net loss


-



-



-



-



-



(4,477,564
)


(4,477,564
)Balance June 30, 2010

$
2,114


$
35,295



21,877,608


$
218,776


$
32,227,573


$
(31,238,969
)

$
1,244,789





See notes to consolidated financial statements.





F-5





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


CONSOLIDATED STATEMENTS OF CASH FLOWS


FOR THE YEARS ENDED JUNE 30, 2010 AND 2009




2010


2009CASH FLOWS FROM OPERATING ACTIVITIES:Net loss

$
(4,477,564
)

$
(1,593,160
)Adjustments to reconcile net loss to net cash (used in) provided by operating activities:Share-based compensation


3,531,225



1,516,121Bad debt provision


-



(21,226
)Depreciation


28,359



57,460Amortization


355,859



-Amortization of debt discount


70,454



(70,454
)Non cash foreign exchange


2,125



-Accrued interest


(1,659
)


-Derivative liability (income) expense


-



(117,284
)Changes in:Accounts receivable


(274,343
)


(25,875
)Accrued accounts receivable


(554,143
)


-Inventories


357,733



279,897Prepaid expenses and other current assets


(225,539
)


(352,471
)Accounts payable, accrued expenses and royalty payable


951,363



459,936Deferred revenue


(16,219
)


(36,720
)Net cash (used in) provided by operating activities


(252,349
)


96,224CASH FLOW FROM INVESTING ACTIVITIES:Purchase of short-term investments


(250,000
)Purchase of fixed assets


(35,569
)


(9,556
)Net cash used in investing activities


(285,569
)


(9,556
)CASH FLOWS FROM FINANCING ACTIVITIES:Loans and advances made from officers/shareholders


(325,000
)


51,888Issue of Series B Convertible Preferred stock


51



-Proceeds from exercise of warrants


327,500



-Proceeds from convertible debt


-



300,000Repayments of short-term loans


-



(150,000
)Net cash provided by financing activities


2,551



201,888FOREIGN CURRENCY EXCHANGE FLUCTUATION


-



(10,756
)NET (DECREASE) INCREASE IN CASH


(535,367
)


277,800CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR


1,048,402



770,602CASH AND CASH EQUIVALENTS, END OF YEAR

$
513,035


$
1,048,402SUPPLEMENTAL CASH FLOW INFORMATION:Interest paid

$
-


$
-Income taxes paid

$
-


$
-Due to Zeroloft Corp. issued for intangible asset

$
1,000,000


$
-Reclassification of warrants from liabilities to equity

$
55,254


$
-Issue of shares of common stock for intangible asset

$
2,888,888


$
-Issue of shares of common stock for dividends

$
1,037,678


$
-Issue of shares of common stock for payment on amount due to Zeroloft Corp.

$
150,000


$
-Issue of shares of common stock on conversion of convertible note

$
300,000


$
-





See notes to consolidated financial statements.




F-6





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:




(a)
Organization and Basis of Presentation:




American Rare Earths and Materials, Corp. and subsidiaries (the “Company” and or “AREM”) is a developer of applications of high tech materials used in the sports industry including advanced Scandium Alloy golf products, bio-fiber fishing equipment and Zeroloft Aerogel insulation for sports apparel and footwear. New materials applications developed by AREM are incorporated by manufacturers and original equipment manufacturers (“OEM”) into their product lines including AREM’s own line of Scandium Sc TM golf and Carrot Stix TM fishing equipment.





AREM has developed proprietary Scandium Alloys, bio-fiber composites and Zeroloft insulation manufacturing paths and product engineering for various sports, apparel and footwear applications.  AREM secured international recognition by winning several top honors at shows, and recording wins for professional athletes using equipment manufactured by AREM or incorporating AREM materials.





In September of 2002, BRL Holdings, Inc. (“BRL”) acquired Element 21 Technologies, Inc. (“Technologies”) under an Amended and Restated Agreement (the “Agreement”) wherein BRL issued 106,181 shares of its common stock to shareholders of Technologies and assumed Technologies’ obligations under option agreements allowing for the purchase of 16,080 additional shares of common stock. Technologies was a development stage company formed to design, develop and market AREM alloy golf clubs. This acquisition was accounted for as a reverse acquisition using the purchase method of accounting, as the shareholders of Technologies assumed control immediately following the acquisition.





In October 2003, BRL Holdings, Inc. changed its name to Element 21 Golf Company (“Element 21”).





Upon the closing of the Technologies acquisition, as discussed above, Element 21 reported as a development stage enterprise effective September 17, 2002. During fiscal year 2005, Element 21 commenced active operations and began reporting revenues during the last quarter of the year.





The first products manufactured using the Company’s proprietary golf technology have been produced and the Company commenced distribution to wholesalers and retail markets during the last quarter of its fiscal year ended June 30, 2006.





In May 2007, the Board of Directors adopted resolutions approving an amendment and a majority of shareholders also approved amending the AREM’s Certificate of Incorporation to increase the number of authorized shares of capital stock to 300,000,000 shares of common stock and 5,000,000 shares of preferred stock.





In June 2007, the Company expanded into recreational fishing equipment. On June 21, 2007, the Company entered into a non-exclusive, world-wide patent license with Advanced Light Alloys Corporation, a Barbados Corporation (“Advanced”) pursuant to which AREM received a license from Advanced to make, use, and sell fishing equipment utilizing certain of Advanced’s technologies. The Carrot Stix line of fishing rods is sold in major box stores (such as Bass Pro, Gander Mountain, Cabelas and Academy) and smaller retailers across North America and internationally.





On April 25, 2008, the AREM effected a 1 for 20 reverse stock split. All share and per share amounts in this report have been retroactively restated to reflect the 1 for 20 reverse split.





On January 14, 2010, the Company signed an exclusive Trademark License and Product Distribution Agreement (“License Agreement”) with Zeroloft Corp. pursuant to which the Company received an exclusive license for the applications of the Zeroloft Aspen Aerogels patented technology in the sports apparel and footwear market.





On July 12, 2010, Element 21 Golf Company effected a re-domestication merger from the State of Delaware to the State of Nevada and changed its name to American Rare Earths and Materials, Corp.





The Company is subject to a number of risks similar to those of other companies in the early stages of operations.  Principal among these risks are dependencies on key individuals, competition from other current or substitute products and larger companies, the successful marketing of its products and the need to obtain adequate additional financing necessary to fund future operations.




F-7




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):





(b)
Going Concern:





These consolidated financial statements have been presented on the basis that the Company is a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  The Company began generating revenues in fiscal 2005.  Even with the generation of revenues from the sale of golf and fishing products now being produced and sold and Zeroloft royalties and management fees, the Company expects to incur expenses in excess of revenues for an indefinite period.





Key financial information follows:




Year Ended

June 30,

2010


Year Ended June 30,

2009Negative working capital

$
(124,889
)

$
(1,125,566
)Net loss

$
(4,477,564
)

$
(1,593,160
)Accumulated deficit

$
(31,238,969
)

$
(25,663,727
)





As shown in the accompanying consolidated financial statements, during the year ended June 30, 2010, the Company incurred a net loss of $4,477,564 and cash utilized in operations during this period was $252,349. For the fiscal year ended June 30, 2009, the Company realized a net loss of $1,593,160 and generated cash of $96,224 from operations.





These factors, among others, raise substantial doubt about the Company’s ability to continue as a going concern.  The consolidated financial statements do not include any adjustments relating to the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.





The Company’s continuation as a going concern is dependent upon its ability to generate sufficient cash flow and meet its obligations on a timely basis and ultimately attain profitability.  Since acquiring the proprietary technology golf development business, the Company has depended on financings and consulting services from consultants engaged by the Company some of whom have agreed to accept full or partial compensation for services with the share-based compensation rather than cash.





Absent these continuing advances, services and financings, the Company could not continue with the development and marketing of its golf and fishing products and Zeroloft Aspen AerogelsTM. Managements’ plans for the Company include more aggressive marketing, obtaining additional capital to fund operations and other strategies designed to optimize stockholder value. However, no assurance can be given that management will be successful in fulfilling all components of its plan. The failure to achieve these plans will have a material adverse effect on the Company’s consolidated financial position, results of operations and ability to continue as a going concern.




(c)
Principles of Consolidation:




The accompanying consolidated financial statements include the accounts of the company and its wholly owned subsidiaries (Element 21 Golf Canada Inc. and Element 21 Sports Inc.). All significant inter-company accounts and transactions have been eliminated.




(d)
Use of Estimates:




The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions relate to, but are not limited to, allowances for doubtful accounts, product warranty, inventory valuation, and stock-based payments. Actual results could differ from those estimates.




(e)
Foreign Currency Translation and Transactions:




The Company’s reporting and functional currency is the U.S. dollar. Foreign currency denominated monetary balance sheet items are translated into U.S. dollars at the prevailing exchange rates in effect at the end of the reporting period, the historical rate for non-monetary balance sheet items and shareholders’ equity, and the average rate for the year for revenues, expenses, gains and losses.  Foreign currency gains or losses on translation are included in the statement of operations.




F-8





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):




(f)
Fair Value of Financial Instruments:




The Company adopted FASB ASC 820 for all financial assets and liabilities measured at fair value on a recurring basis.  The Company adopted FASB ASC 820 effective July 1, 2009 for all non-financial assets and liabilities.  FASB ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market participants at the measurement date.  The statement establishes market or observable inputs as the preferred sources of values, followed by assumptions based on hypothetical transactions in the absence of market inputs.  The statement requires fair value measurements be classified and disclosed in one of the following categories:





Level 1 – Quoted prices in active markets for identical assets and liabilities.





Level 2 – Quoted prices in active markets for similar assets and liabilities, quoted prices for identical or similar instruments in markets that are not active and model-derived valuations whose inputs are observable or whose significant value drivers are observable.





Level 3 – Significant inputs to the valuation model are unobservable.





Financial assets and liabilities are classified based on the lowest level of input that is significant to the fair value measurement.





The carrying amounts on the accompanying consolidated balance sheet for cash and cash equivalents, short-term investments, accounts receivable, accrued receivable, accounts payable, royalty payable, accrued expenses and current and long-term debt are carried at cost, which approximates market value. Short-term investments comprise a redeemable guaranteed investment certificate earning interest at 0.75% per annum and maturing on August 12, 2010.




(g)
Cash and Cash Equivalents:




For purposes of the statements of cash flows, the Company considers all highly liquid investments purchased with a remaining maturity of three months or less to be cash equivalents.





(h)
Inventories:




Inventories, which consist primarily of goods held for resale, are stated at the lower of cost (weighted-average method) or market and are comprised as follows:





2010


2009Finished goods

$
1,238,370


$
1,230,297Components


222,983



224,5941,461,353



1,454,891Less: Provision for inventories


542,195



178,000$
919,158


$
1,276,891





In evaluating whether inventory is stated at the lower of cost or market, management considers such factors as the amount of inventory on hand and in the distribution channel, estimated time required to sell such inventory, remaining shelf life and current and expected market conditions, including levels of competition. As appropriate, a provision is recorded to reduce inventory to its net realizable value.




(i)
Accounts Receivable and Bad Debts:




The Company provides an allowance for doubtful accounts equal to the estimated uncollectible amounts. The Company’s estimate is based on a review of the current status of trade receivables. It is reasonably possible that the Company’s estimate of the allowance for doubtful accounts may change.





F-9




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):




(j)
Fixed Assets and Depreciation:




Fixed assets are recorded at cost. Expenditures for major additions and improvements are capitalized and minor replacements, maintenance and repairs are expensed as incurred. Depreciation is provided over the estimated useful lives of the related assets using the straight-line method for financial statement purposes. Leasehold improvements are amortized over the lesser of its economic life or the term of the respective lease. The estimated useful lives are as follows:





Furniture and fixtures
5 yearsTransportation equipment
5 yearsComputer equipment
4 yearsOffice equipment
5 yearsTools and dies
2 yearsLeasehold improvements
3 years




(k)
Impairment or Disposal of Long-Lived Assets:


The Company evaluates its long-lived assets for indicators of possible impairment. Fixed assets and intangible assets subject to amortization held and used by the Company are reviewed for impairment whenever events or changes in circumstances indicate that its net book value may not be recoverable. When such factors and circumstances exist, the Company compares the projected undiscounted future cash flows associated with the related asset or group of assets over their estimated useful lives against their respective carrying amounts. Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets and is recorded in the period in which the determination was made. No impairment was recorded during the year ended June 30, 2010 and 2009.
  (l)
Revenue Recognition:


The Company recognizes revenue in accordance with ASC Topic 605 – Revenue Recognition. Under Topic 605 revenue is recognized when there is persuasive evidence of an arrangement, delivery has occurred or services have been rendered, the sales price is determinable, and collectability is reasonably assured. Revenues from product sales are recognized when title passes to customers, which is when goods are shipped. Cash received from product shipped to third-party sales representatives where title has not passed to a customer is reflected as deferred revenue. Revenue from product sales of Zeroloft materials are recognized on a gross basis as the indicators for recording revenue on a gross basis as outlined in ASC Topic 605 are persuasive. Reimbursement received for out-of-pocket expenses incurred are characterized as revenue in the statement of operations.




(m)
Product Warranty:




The Company reserves for the estimated cost of product warranties at the time revenue is recognized based on historical claim experience and any additional future costs on previously sold products. Our liability incorporates the cost of product replacement, packaging and freight charges. Our current warranty relates entirely to fishing rods on which we generally provide a lifetime warranty.  Considerable judgment is used to determine the estimate.  If actual costs differ significantly from our estimates, the Company would record the impact of these unforeseen costs in subsequent periods.
  Changes in product warranty liability, which is included as a component of accrued liabilities classified as current liabilities on the balance sheet, is as follows:


2010


2009Balance at the beginning of the period

$
99,716


$
30,000Provision for warranty expense


501,924



297,071Warranty charges


(427,743
)


(227,355
)Balance at the end of the period

$
173,697


$
99,716





F-10





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):




(n)
Income Taxes:




Income taxes are accounted for under the asset and liability method prescribed by ASC Topic 740 – Income Taxes. Deferred income taxes are recognized for the tax consequences in future years for differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. Income tax expense is the tax incurred for the period and the change during the period of deferred tax assets and liabilities.




In accordance with accounting literature related to uncertainty in income taxes, tax benefits from uncertain tax positions that are recognized in the financial statements are measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement.




The Company recognizes interest and penalties, if any, related to uncertain tax positions in selling, general and administrative expenses.  No interest and penalties related to uncertain tax positions were accrued at June 30, 2010 ($0 – 2009).




(o)
Stock-Based Compensation:




The Company follows FASB ASC Subtopic 718, Stock Compensation, which requires that new, modified and unvested share-based payment transactions with employees, such as grants of stock options and restricted stock, be recognized in the financial statements based on their fair value at the grant date and recognized as compensation expense over their vesting periods. The Company estimates the fair value of stock options as of the date of grant using the Black-Scholes option pricing model and restricted stock based on the quoted market price. For non-employee stock-based compensation, the Company follows ASC Topic 505 – Equity-Based Payments to Non-Employees, which requires stock-based compensation related to non-employees to be accounted for based on the fair value of the related stock or options or the fair value of the services on the grant date, whichever is more readily determinable in accordance with ASC Topic 718.




(p)
Loss Per Share:




Basic loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the periods.  Diluted loss per share reflects, in addition to the weighted average number of common shares, the potential dilution of stock options and warrants outstanding, exercised and/or converted into common stock, unless the effect of such equivalent shares was anti-dilutive.





For the years ended June 30, 2010 and 2009, the effect of stock options and other potentially dilutive shares were excluded from the calculation of diluted loss per common share, as their inclusion would have been anti-dilutive.  Therefore diluted loss per share is equal to basic loss per share. Such securities, shown below, presented on a common share equivalent basis and outstanding as at June 30, 2010 and 2009 have been excluded from the twelve month diluted loss per share computations:





June 30,

2010


June 30,

2009Warrants


2,735,000



2,169,702Convertible Preferred Stock


2,380,326



2,407,682Convertible Note


-



666,667Due to Related Party


3,747,590



-




(q)
Advertising costs:




Advertising costs are recognized when incurred. For the years ended June 30, 2010 and 2009, advertising costs were approximately $729,000 and $145,000, respectively. Deferred advertising costs of $0 and $192,795 were included in prepaid expenses at June 30, 2010 and 2009, respectively. Deferred advertising costs are incurred by barter transactions related to golf equipment.





F-11




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFIC ANT ACCOUNTING POLICIES (continued):


(r)
Recent Accounting Pronouncements:


Effective July 1, 2009, the Company adopted the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 105-10, Generally Accepted Accounting Principles – Overall (“ASC 105-10”). ASC 105-10 establishes the FASB Accounting Standards Codification(the “Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with U.S. GAAP. Rules and interpretive releases of the SEC under authority of federal securities laws are also sources of authoritative U.S. GAAP for SEC registrants. All guidance contained in the Codification carries an equal level of authority. The Codification superseded all existing non-SEC accounting and reporting standards. All other non-grandfathered, non-SEC accounting literature not included in the Codification is non-authoritative. The FASB will not issue new standards in the form of Statements, FASB Staff Positions or Emerging Issues Task Force Abstracts. Instead, it will issue Accounting Standards Updates (“ASUs”). The FASB will not consider ASUs as authoritative in their own right. ASUs will serve only to update the Codification, provide background information about the guidance and provide the bases for conclusions on the change(s) in the Codification. References made to FASB guidance throughout this document have been updated for the Codification.





In September 2006, the Financial Accounting Standards Board ("FASB") issued SFAS No. 157, Fair Value Measurements ("SFAS 157"), which was primarily codified into Topic 820 in the Accounting Standards Codification ("ASC").  SFAS 157 defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements required under other accounting pronouncements, but does not change existing guidance as to whether or not an instrument is carried at fair value.  It also establishes a fair value hierarchy that prioritizes information used in developing assumptions when pricing an asset or liability.  SFAS 157 is effective for financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal years.  In February 2008, FASB issued Staff Position No. 157-2, which provides a one-year delayed application of SFAS 157 for nonfinancial assets and liabilities, except for items that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually).  The Company's adoption of the provisions of SFAS 157 with respect to the financial assets and liabilities measured at fair value did not have a material impact on the fair value measurements or the condensed consolidated financial statements.  In accordance with SFAS 157-2, the Company's adoption did not have a material impact on nonfinancial assets and nonfinancial liabilities, including, but not limited to, the valuation of the Company's reporting units for the purpose of assessing goodwill impairment, the valuation of property and equipment when assessing long-lived asset impairment, and the valuation of assets acquired and liabilities assumed in business combinations.  In October 2008, FASB issued SFAS 157-3, Determining the Fair Value of a Financial Asset When the Market for That Asset is Not Active, which became effective upon issuance, including periods for which financial statements have not been issued.  SFAS 157-3 clarifies the application of SFAS 157.  The Company's adoption of SFAS 157-3 in determination of fair values did not have a material impact on the condensed consolidated financial statements





In December 2007, FASB issued SFAS No. 141R (revised 2007), Business Combinations ("SFAS 141R"), which was primarily codified into Topic 805 Business Combinations in the ASC.  The statement retains the purchase method of accounting for acquisitions, but requires a number of changes, including changes in the way assets and liabilities are recognized in the purchase accounting.  It also changes the recognition of assets acquired and liabilities assumed arising from contingencies, requires the capitalization of in-process research and development at fair value, and requires the expensing of acquisition-related costs as incurred.  SFAS 141R was effective for us beginning July 1, 2009 and will apply prospectively to business combinations completed after that date.





In December 2007, FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of ARB 51 ("SFAS 160"), which was primarily codified in to Topic 810 Consolidations in the ASC, and changes the accounting and reporting for minority interests.  Minority interests will be recharacterized as noncontrolling interests and will be reported as a component of equity separate from the parent's equity, and purchases or sales of equity interests that do not result in a change in control will be accounted for as equity transactions. In addition, net income attributable to the noncontrolling interest will be included in condensed consolidated net income on the face of the income statement and, upon a loss of control, the interest sold, as well as any interest retained, will be recorded at fair value with any gain or loss recognized in earnings. SFAS 160 was effective for us beginning July 1, 2009 and did not have a material impact on the condensed consolidated financial statements.





F-12




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):




(r)
Recent Accounting Pronouncements (Continued):




In March 2008, FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities—an amendment of FASB Statement No. 133 ("SFAS 161"), which was primarily codified into Topic 815 Derivatives and Hedging in the ASC.  SFAS 161 requires enhanced disclosures about an entity's derivative and hedging activities, including (i) how and why an entity uses derivative instruments, (ii) how derivative instruments and related hedged items are accounted for under SFAS No. 133, and (iii) how derivative instruments and related hedged items affect an entity's financial position, financial performance, and cash flows. SFAS 161 was effective for us beginning July 1, 2009 and did not have a material impact on the condensed consolidated financial statements.





In May 2009, FASB issued SFAS No. 165, Subsequent Events,which was primarily codified into Topic 855 Subsequent Events in the ASC.  This standard is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  Specifically, this standard sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date.  SFAS No. 165 is effective for fiscal years and interim periods ended after June 15, 2009.  We adopted this statement effective July 1, 2009.





In April 2009, the FASB issued FSP No. FAS 107-1 and APB 28-1, Interim Disclosures about Fair Value of Financial Instruments,which were primarily codified into Topic 825 Fair Value Option into the ASC.  This FSP amends FASB Statement No. 107, to require disclosures about fair values of financial instruments for interim reporting periods as well as in annual financial statements. The FSP also amends APB Opinion No. 28 to require those disclosures in summarized financial information at interim reporting periods. This FSP was effective for interim reporting periods ending after June 15, 2009. The adoption of this FSP did not affect the Company’s condensed consolidated financial statements.





In September 2009, the FASB issued ASC 820-10 Measuring Liabilities at Fair Value (“ASC 820-10”).  ASC 820-10 provides additional guidance on how companies should measure liabilities at fair value.  Specifically, the fair value of a liability is not adjusted to reflect the impact of contractual restrictions that prevent its transfer.  ASC 820-10 was adopted by the Company in the third quarter of fiscal year 2010.  The Company evaluated the impact of ASC 820-10 and its adoption did not have a material impact on financial position, results of operations, and cash flows.





In October 2009, the FASB issued Accounting Standards Update (“ASU”) No. 2009-13, “Multiple Deliverable Revenue Arrangements — A Consensus of the FASB Emerging Issues Task Force.” This update provides application guidance on whether multiple deliverables exist, how the deliverables should be separated and how the consideration should be allocated to one or more units of accounting. This update establishes a selling price hierarchy for determining the selling price of a deliverable. The selling price used for each deliverable will be based on vendor-specific objective evidence, if available, third party evidence if vendor-specific objective evidence is not available, or estimated selling price if neither vendor-specific or third-party evidence is available. The Company will be required to apply this guidance prospectively for revenue arrangements entered into or materially modified after July 1, 2010. Based on the Company’s evaluation of ASU 2009-13, the adoption of this statement is not expected to impact the Company’s consolidated financial statements.





In December 2009, the FASB issued Accounting Standards Update (“ASU”) No. 2009-17, “Improvements to Financial Reporting by Enterprises Involved with Variable Interest Entities” (“ASU 2009-17”). ASU 2009-17 changes how a reporting entity determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. The determination of whether a reporting entity is required to consolidate another entity is based on, among other things, the other entity’s purpose and design and the reporting entity’s ability to direct the activities of the other entity that most significantly impact the other entity’s economic performance. The new standard requires a number of new disclosures, including additional disclosures about the reporting entity’s involvement with variable interest entities and any significant changes in risk exposure due to that involvement. A reporting entity is required to disclose how its involvement with a variable interest entity affects the reporting entity’s financial statements. ASU 2009-17 is effective at the start of a reporting entity’s first fiscal year beginning after November 15, 2009, or July 1, 2010, for AREM. Based on the Company’s evaluation of ASU 2009-17, the adoption of this statement is not expected to impact the Company’s consolidated financial statements.





F-13




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):




(r)
Recent Accounting Pronouncements (Continued):




In April 2010, the FASB issued ASU No. 2010-13, Compensation – Stock Compensation (Topic 718): “Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades” (“ASU 2010-13”).  ASU 2010-13 provides guidance on the classification of a share-based payment award as either equity or a liability. A share-based payment that contains a condition that is not a market, performance, or service condition is required to be classified as a liability. ASU 2010-13 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2010 and is not expected to have a significant impact on the Company’s financial statements.





NOTE 2 -          FIXED ASSETS:





Fixed assets consist of the following:





2010


2009Furniture and fixtures

$
22,523


$
22,523Transportation equipment


53,695



18,126Computer equipment


30,111



30,111Tools and dies


739,628



739,628Leasehold improvements


28,326



28,326Office equipment


6,600



6,600880,883



845,314Less: accumulated depreciation and amortization


819,983



791,624$
60,900


$
53,690





Depreciation expense for the fiscal 2010 and 2009 years aggregated $28,359 and $57,460, respectively.





NOTE 3 -          INTANGIBLE ASSET SUBJECT TO AMORTIZATION, NET





Intangible asset represents a Trademark License and Product Distribution Agreement (“License Agreement”) entered into with Zeroloft Corp. (“Zeroloft”) on January 14, 2010.  License Agreement acquisition costs were $3,888,888 and $0 at June 30, 2010 and June 30, 2009, respectively. These costs are presented on the balance sheet net of accumulated amortization of $355,859 and $0 at June 30, 2010 and June 30, 2009, respectively. The Company amortizes the License Agreement using the straight line method over its estimated remaining useful life, which is estimated at 5 years. The Company recorded amortization expense of $355,859 and $0 related to intangible asset subject to amortization during the twelve month periods ended June 30, 2010 and June 30, 2009, respectively. In each of the next five years annualized amortization expense is projected to be $777,778 per year.





Within the field of sport wear apparel, footwear and related sports specialty items, the Company obtained: (i) an exclusive license (the “License”) to the Zeroloft Aspen Aerogels trademarks; and (ii) a limited, worldwide, exclusive right to distribute the products bearing the Zeroloft Aspen Aerogels Trademark for production and sales of items in such field.  The License Agreement has a term of five years, which is automatically renewable for one year terms unless terminated by either party pursuant to a notice of termination delivered at least ninety days prior to any such anniversary date.  In consideration for the License, the Company issued to Zeroloft 4,444,444 shares of our common stock valued at $2,888,888 based on the closing price of $0.65 per share on January 14, 2010. In addition, the Company agreed to pay, at the sole discretion of Zeroloft, either: (i) a further $1,000,000 in the form of additional Company shares of common stock at the then market price; or installment payments of $200,000 per year for five years. The balance due to Zeroloft Corp. is non-interest bearing. On May 19, 2010, the Company issued and Zeroloft Corp. agreed to accept 306,122 shares of common stock to pay $150,000 on the amount due to Zeroloft Corp. At June 30, 2010, $850,000 (2009 - $0) is due to Zeroloft Corp.





F-14


AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 3 -          INTANGIBLE ASSET SUBJECT TO AMORTIZATION, NET (continued):





Pursuant to the License Agreement, the Company has the right to sublicense and receive from sublicensees a minimum royalty of at least two and one half cents and up to ten cents ($0.025 - $0.10) US per square foot of thermal insulation or insulating fabric using or relating to one or more of the Trademarks or underlying technology and shall pay to Zeroloft a royalty of 50% of the net license revenue resulting from the manufacture, distribution or sale of products by sub-licensees.





In conjunction with the License Agreement, on January 14, 2010, the Company entered into a Management Agreement (“Management Agreement”) with Zeroloft pursuant to which the Company will render services for the operation and expansion of Zeroloft’s manufacturing and licensing of its proprietary, Zeroloft Aspen Aerogels branded weather-resistant fabric, product made of such fabric, thermal insulation and related insulating fabrics.  In consideration for providing such services, the Company will receive a management fee of approximately: (i) five percent (5%) on gross receipts of sales of items made of Zeroloft product with a value of less than two (2) US dollars per square foot, less royalties; and (ii) ten percent 10% on gross receipts of sales of items made of Zeroloft product with a value greater than $2.00 per square foot, less royalties.  The Management Agreement has a one year term which is automatically renewable, unless terminated by either party according to conditions set out in the Management Agreement.





Accrued receivables of $554,143 at June 30, 2010 (2009 - $0) comprise out-of-pocket costs incurred by the Company which are due from Zeroloft Corp.





NOTE 4 -         RELATED PARTY ADVANCES AND LOANS PAYABLE:





As of June 30, 2010 and 2009, $120,627 and $95,500 of trade payables were due to a Series A Convertible Preferred stockholder, ASA Commerce.





On November 23, 2009, the Board of Directors resolved to permit $250,000 of debt due to the President to be converted into shares of common stock of the Company at $0.45 per share. The Board of Directors further resolved that the remaining debt outstanding at November  23, 2009 of $1,436,415 due to the President may be converted into shares of common stock of the Company at $0.45 per share upon the Company’s common stock reaching a price of $1.50 per share.  At June 30, 2010, $1,795,746 (which was at June 30, 2009, $1,640,039) was owed by the Company to the President of which $400,814 (which was at June 30, 2009, $398,689) is included in long-term liabilities on the balance sheet and $1,394,932 is included in accrued expenses classified as long-term liabilities on the balance sheet (which was at June 30, 2009, $1,241,350 is included in accrued expenses classified as current liabilities on the balance).  The President agreed not to demand, within 12 months of June 30, 2010, the repayment of $1,795,746 of the loans and advances due to the President by the Company. Except as indicated, amounts due to the President are payable on demand, non-interest bearing and unsecured.





The Company entered into an unsecured promissory note of $825,000 with a stockholder on May 27, 2008 with a stated interest rate of 10% and a repayment date of November 1, 2008.  The Company went into default; however, during the year ended June 30, 2010, the Company has been negotiating an extension of the repayment date. During the twelve months ended June 30, 2010, the Company repaid $325,000 (2009 - $150,000) of the loan.  The remaining unpaid balance as of June 30, 2010 was $350,000 (2009 - $675,000).





NOTE 5 -          ROYALTY PAYABLE





During the year ended June 30, 2010 the Company incurred a royalty expense of $549,212 (which was at June 30, 2009, $400,033) for the sale of fishing equipment which is included in cost of sales. The royalty is calculated as 20% of the net selling price of fishing products sold by the Company and any sub licensee. The royalty is payable to Advanced. During the year ended June 30, 2010, the Company paid $50,000 (June 30, 2009 - $0) to Advanced.  Royalty payable at June 30, 2010 is $1,139,776 (which was at June 30, 2009, $640,564).




F-15




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 6 - CONVERTIBLE NOTES:





Secured Convertible Note





The Company consummated a three hundred thousand dollar ($300,000) Convertible Bridge financing on January 20, 2009 by entering into a Convertible Bridge Loan Note (“Convertible Note”), Warrant Agreement and Subscription Agreement (collectively the “Subscription Agreements”).





Pursuant to the Subscription Agreements, a purchaser made a loan to the Company of $300,000 in exchange for a nine month Convertible Note at the rate of 7% per annum, payable at maturity.  The Convertible Note can be converted by the purchaser (“Purchaser”) at anytime prior or on the maturity date at a conversion price equal to 45 cents per share.  On November 12, 2009, the note was fully converted into 666,667 shares of common stock.





In addition the Company issued to the Purchaser a warrant to purchase 857,143 shares of our common stock at $0.35 per share for a period of 12 months, commencing on January 30, 2009. The warrant was exercised for stock on January 19, 2010.





The convertible debenture was accounted for in accordance with Topic 470-20 Debt With Conversion and Other Options.  The following summarizes the significant terms and accounting for each convertible debenture entered into by the Company.





Date Issued

1/20/2009Promissory Note Amount

$
300,000Conversion Price

$
0.45Gross Proceeds

$
300,000Net Cash Proceeds

$
300,000Warrants Issued to Investors


857,143Warrants Exercise Price

$
0.35Warrants Fair Value (WFV)

$
246,017Warrants Relative Fair Value

$
135,170Beneficial Conversion Feature (BCF)

$
101,837Amortization of WFV and BCF as non-cash interest expense

$
237,007





Black-Scholes Model Assumptions: risk free interest (1.96%); expected volatility (205%); expected life (12 months); no dividends.





F-16




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 7 - PREFERRED SHARES:





Series A Convertible Preferred Stock:





Series A Convertible Preferred Stock are convertible into shares of common stock at the option of the holder. Each share of Series A Convertible Preferred Stock is convertible into that number of shares of common stock of the Company as is equal to the original issue price of shares of Series A Convertible Preferred Stock of $1.00, by the conversion price of $5.10, subject to adjustment in certain cases. Each share of Series A Convertible Preferred Stock carries with it the right to 50 votes per Preferred A share. During the years ended June 30, 2010 and 2009 there were 2,113,556 Series A Convertible Preferred Stock outstanding.





Series B Convertible Preferred Stock:





On July 20, 2009, the Company filed with the Secretary of State of the State of Delaware an Amended and Restated Certificate of the Powers, Designations, Preferences and Rights of the Series B Convertible Preferred Stock of the Company dated July 10, 2009 (the “Amendment”).  In connection with the Amendment, the Company agreed to pay quarterly dividends on the Series B Convertible Preferred Stock of the Company (the “Series B Stock”) and the current holders of the Series B Stock (the “Holders”) agreed that such dividends could be paid by delivery of the Company’s common shares valued at the price that is the average of the closing price for Common Stock for the 20 trading days immediately preceding the payment date for such dividends.  In connection with the Amendment, each Series B Stock is convertible into 5.57 shares of Common Stock.  A Holder returned to the Company 294,118 unregistered common shares received by reason of the conversion of its Series B Stock in consideration for the reissuance to the Holder of 58,823 shares of unregistered post-Amendment Series B Stock.  On July 16, 2009, the Company issued 1,715,354 shares of its common stock valued at $857,678 to the holders of the Series B Stock for accrued dividends through June 30, 2009.Prior to this Amendment the Holders of the Series B Stock had waived all dividends.





Prior to filing the Amendment, Series B Stock had a conditional 4% dividend attached. The Company has no obligation to pay a dividend except in certain circumstances. The conditional dividend obligation accrued annually on the anniversary of each issuance whether the Board of Directors declares a dividend payment or not. All dividends were waived by the Holders of the Series B Preferred Stock for the years ended 2007, 2008 and 2009. If dividends were instead earned based on the accrual date of June 30, 2009 versus the anniversary dates, then an additional $86,667 in dividends would have been earned in the year ended June 30, 2009.





The Series B Stock dividend has a priority over junior equity issuances upon the occurrence of a liquidating event. Additionally, no dividends may be paid to holders of common stock unless all cumulative Preferred Stock dividends have been paid.The Holders have the right to approve certain transactions and certain issues of securities including but not limited to certain mergers, acquisitions, liquidations, sales of equity securities that are senior to the Series B convertible Preferred Stock or the issuance of debt instruments in excess of $1,000,000.





F-17





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 8 -          SHAREHOLDERS’ EQUITY:





During the year ended June 30, 2010, the Company issued 4,016,060 shares of its common stock to consultants for services rendered by them for an aggregate fair value of $2,142,546 based on the quoted market price of the shares at time of issuance.





On August 2, 2009, 22,059 warrants with an exercise price of $3.40 expired.





On August 3, 2009, 50,000 warrants were exercised at $0.10 per share of common stock resulting in the Company receiving $5,000.





At October 22, 2009 the Company issued 120,000 shares of its common stock valued at $60,000 to the holders of the Series B Stock for accrued dividends through September 30, 2009.





On November 12, 2009 the Convertible Note of $300,000 was fully converted into 666,667 shares of common stock.





On November 10, 2009, three shares of Series B Convertible preferred stock were issued for $51.





On November 15, 2009, 12,500 warrants with an exercise price of $4.00 expired.





On December 1, 2009, the Company entered into an Investment Banking Agreement for a twelve month period. As part of the Agreement, the Company issued 350,000 warrants to the consultant with an exercise price of $0.47 and a term of three years. 87,500 warrants vested immediately, 87,500 warrants vest in 90 days, 87,500 warrants vest in 180 days and the remaining 87,500 warrants vest in 270 days. The warrants are accounted for in accordance with Topic 505-50 Equity-Based payments to Non-Employees.  The warrants were initially measured at their fair value on December 1, 2009 using the following Black-Scholes Model Assumptions: risk free interest (1.09%); expected volatility (182%); expected life (36 months); no dividends. On March 25, 2010 the Company and the consultant mutually agreed to cancel the Agreement and as such 175,000 warrants were cancelled. All warrants which had been vested were re-measured at their fair value on this date using the following Black-Scholes Model Assumptions: risk free interest (0.80%); expected volatility (190%); expected life (33 months); no dividends.  Consulting expense is recognized over the period services are received.  For the year ended June 30, 2010, the Company recognized $92,018 of expense with a corresponding increase in additional paid-in-capital.




At December 31, 2009, the Company reclassified warrants from liabilities to equity in amount of $55,254.





On January 1, 2010, the Company issued 200,000 warrants, which vested immediately, to the President with an exercise price of $0.12 and a term of two years.  The warrants were measured at their fair value on January 1, 2010 using the following Black-Scholes Model Assumptions: risk free interest (1.090%); expected volatility (187%); expected life (24 months); no dividends. These warrants were valued at $135,803 and expensed immediately.





On January 11, 2010, 75,000 warrants were exercised at $0.10 per share of common stock resulting in the Company receiving $7,500.





On January 14, 2010, the Company issued 4,444,444 shares of its common stock valued at $2,888,888 to Zeroloft for the License Agreement.





On January 15, 2010, 150,000 warrants were exercised at $0.10 per share of common stock, resulting in the Company receiving $15,000.





On January 19, 2010, a warrant to purchase 857,143 shares of our common stock at $0.35 per share was exercised, resulting in the Company receiving $300,000.





On January 20, 2010, the Company entered into a Financial Advisor and Consulting Agreement for a one year period. As part of the Agreement, the Company issued 350,000, 350,000, 200,000 and 100,000 warrants with exercise prices of $0.45, $0.75, $1.00 and $1.50, respectively which have lives of two years. The warrants are accounted for in accordance with Topic 505-50 Equity-Based payments to Non-Employees.  The warrants were measured at their fair value on January 20, 2010 using the following Black-Scholes Model Assumptions: risk free interest (0.92%); expected volatility (190%); expected life (24 months); no dividends. These warrants were valued at $787,990 with $348,534 expensed during the year ended June 30, 2010 and $439,456 included in prepaid expenses.





F-18





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 8-           SHAREHOLDERS’ EQUITY (continued):





On January 11, 2010 and February 18, 2010, the Company issued a total of 92,736 shares of its common stock valued at $60,000 to the holders of the Series B Stock for accrued dividends through December 31, 2009.





On February 17, 2010, the Company issued 75,000 warrants to its CFO with an exercise price of $0.60 and term of three years which vest immediately.  The warrants were measured at their fair value on February 17, 2010 using the following Black-Scholes Model Assumptions: risk free interest (1.42%); expected volatility (216%); expected life (36 months); no dividends. These warrants were valued at $42,271 and expensed immediately.





On February 17, 2010, the Company entered into a Consulting Agreement for a six month period. As part of the Agreement, the Company issued 100,000 warrants with an exercise price of $1.25 and 100,000 warrants with an exercise price of $1.50 which have lives of one year. The warrants are accounted for in accordance with Topic 505-50 Equity-Based payments to Non-Employees.  The warrants were measured at their fair value on February 17, 2010 using the following Black-Scholes Model Assumptions: risk free interest (0.35%); expected volatility (173%); expected life (12 months); no dividends. These warrants were valued at $53,570 and expensed during the year ended June 30, 2010.





On April 1, 2010, the Company issued 85,838 shares of its common stock valued at $60,000 to the Series B Stock for accrued dividends through March 31, 2010.





On April 1, 2010, the Company issued 75,000 warrants to its CFO with an exercise price of $0.62 and term of three years which vest immediately. The warrants were measured at their fair value on April 1, 2010 using the following Black-Scholes Model Assumptions: risk free interest (1.63%); expected volatility (164%); expected life (36 months); no dividends. These warrants were valued at $39,415 and expensed immediately.





On April 16, 2010, the Company entered into an Investor Relations and Consulting Agreement for seven months period. As part of the Agreement the Company issued 110,000 warrants with an exercise price $0.001 and terms of five years which vest immediately. The warrants were measured at their fair value on April 16, 2010 using the following Black-Scholes Model Assumptions: risk free interest (2.49%); expected volatility (147%); expected life (60 months); no dividends. These warrants were valued at $62,629 and expensed immediately.





On May 19, 2010, the Company issued 306,122 shares of common stock to pay $150,000 on the amount due to Zeroloft Corp.





On June 30, 2010, 100,000, 1,500 and 1,500 warrants with an exercise price of $1.60, $3.40 and $3.00, respectively, expired.




F-19




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 8 -        SHAREHOLDERS’ EQUITY (continued):





As of June 30, 2010, the Company has the following warrants to purchase common stock outstanding:





Number of Warrants issued
Warrant Exercise

Price Per Share
Warrant

Expiration Date25,000
$3.40
November 10, 201075,000
$0.10
January 5, 201175,000
$0.10
January 5, 201175,000
$0.10
January 5, 201175,000
$0.10
January 5, 2011100,000
$0.10
January 5, 2011100,000
$1.25
February 17, 2011100,000
$1.50
February 17, 2011250,000
$1.00
October 1, 2011200,000
$0.12
January 1, 2012200,000
$0.12
January 1, 2012350,000
$0.45
January 20, 2012350,000
$0.75
January 20, 2012200,000
$1.00
January 20, 2012100,000
$1.50
January 20, 201212,500
$4.00
November 27, 201212,500
$4.00
November 27, 2012175,000
$0.47
December 1, 201275,000
$0.60
February 18, 201375,000
$0.62
April 1, 2013110,000
$0.001
October 15, 20152,735,000




Equity Instruments Issued for Services Rendered


During the years ended June 30, 2010 and 2009, the Company issued stock warrants and shares of common stock in exchange for services rendered to the Company.  The fair value of each stock warrant was valued using the Black Scholes pricing model which takes into account as of the grant date the exercise price and expected life of the stock warrant, the current price of the underlying stock and its expected volatility, expected dividends on the stock and the risk free interest rate for the term of the stock warrant.  Shares of common stock are valued at the quoted market price on the date of grant.  The fair value of each grant was charged to the related expense in the statement of operations for the services received.





The following is a summary of the common stock warrants granted, forfeited or expired and exercised:





Warrants


Weighted Average Exercise

Price Per ShareOutstanding – July 1, 2008


2,483,582


$
4.09Granted


2,064,501


$
0.32Forfeited or expired


(2,378,381
)

$
4.08Exercised


-



-Outstanding June 30, 2009


2,169,702


$
0.52Granted


2,010,000


$
0.66Forfeited or expired


(312,560
)

$
1.21Exercised


(1,132,142
)

$
0.29Outstanding and exercisable – June 30, 2010


2,735,000


$
0.64





F-20





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009








NOTE 9 -          STOCK OPTION PLANS:





As of June 30, 2010, there are three stock option plans in effect; the 1992 Directors' Stock Option Plan (“Directors' Plan”), 1992 Stock Option Plan (“Option Plan”) and the 2006 Equity Incentive Plan (“Incentive Plan”).





Directors Plan


The Directors' Plan allows for the grant of options to purchase up to 12,500 shares of the Company’s common stock at an exercise price no less than the stock market price at the date of grant.  Options granted under this Plan vest immediately and expire 10 years from the date of grant. The Board sets vesting and expiration dates.  No stock options have been granted under this plan since 2002. As at June 30, 2009 and 2008, options to purchase 160 shares of common stock are outstanding under the Plan.  During the year ended 80 options expired and as at June 30, 2010, options to purchase 80 shares of common stock are outstanding under the Directors Plan.





Option Plan


The Option Plan allows for the grant of options to employees to purchase up to 10% of the issued and outstanding shares of the Company, not to exceed 50,000 shares, at an exercise price equal to the stock’s market price at the date of grant. The Board sets vesting and expiration dates.  There were no stock options outstanding under the Option Plan at June 30, 2010, 2009 and 2008.  No stock options have been granted under this plan since 2002.





Incentive Plan


The Incentive Plan allows for the grant of options to employees, officers, directors, consultants, advisors of the Company and to any other person who is determined by the Board of Directors to have made (or is expected to make) contributions to the Company.  The number of common stock that may be issued under the Plan is 1,000,000 shares.  No participant of the Plan may be awarded more than 500,000 shares of common stock in any one fiscal year.  The exercise price cannot be less than 100% of the fair market value of the common stock on the date of the grant and may not have a life greater than ten years from the date of grant.  In the case of a shareholder representing more than 10% of the voting power of all classes of shares of the Company, the exercise price cannot be less than 110% of the fair market value of the common stock on the date of the grant and may not have a life greater than five years from the date of grant. No options were outstanding under the Incentive Plan at June 30, 2009 and 2008.  On May 17, 2010, the Company issued options to purchase 425,000 shares of common stock with an exercise price equal to fair market value of underlying shares of common stock on the date of grant of $0.50 which have a contractual life of 2 years and vest immediately. At June 30, 2010, options to purchase 425,000 shares of common stock were outstanding under the Incentive Plan.





Share-based compensation related to common stock option grants for the years ended June 30, 2010 and 2009 amounted to $174,983 and $0, respectively, and is reported in the statement of operations. The weighted average grant date fair value of options granted is $0.41 per option for the year ended June 30, 2010.





The fair value of the options granted is estimated on the grant date using the Black-Scholes option pricing model using the following data to calculate the fair value: risk-free interest rate - 0.81%, expected life – 2 years, expected volatility – 190% and expected dividends – 0%.




F-21




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009








NOTE 9 -          STOCK OPTION PLANS (continued):





The following is a summary of the common stock options granted, forfeited or expired and exercised:





Number ofOptions


Weighted Average Exercise

Price Per ShareOutstanding – July 1, 2008


160


$
18.75Granted


-



-Forfeited or expired


-



-Exercised


-



-Outstanding  - June 30, 2009


160


$
18.75Granted


425,000


$
0.50Forfeited or expired


(80
)

$
12.50Exercised


-



-Outstanding and exercisable – June 30, 2010


425,080


$
0.50





The following table summarizes information on stock options outstanding and exercisable as June 30, 2010:




Exercise Price


Number Outstanding atJune 30, 2010


Average RemainingLife (Years)


Aggregate

Aggregate Intrinsic Value$
0.50



425,000



1.88



-$
25.00



80



0.25



-425,080



1.88


$
-




NOTE 10 - INCOME TAXES:





Income taxes are computed using the asset and liability method of accounting. Under the asset and liability method, a deferred tax asset or liability is recognized for estimated future tax effects attributable to temporary differences and carryforwards. The measurement of deferred income tax assets is adjusted by a valuation allowance, if necessary, to recognize future tax benefits only to the extent that, based on available evidence, it is more likely than not those benefits will be realized. The Company’s deferred tax assets were fully reserved at June 30, 2010 and June 30, 2009.




The tax years 1996 through 2009 remain open to examination by the major taxing jurisdictions in which the Company operates. The Company expects no material changes to unrecognized tax positions within the next twelve months.




As of June 30, 2010, the Company has federal net operating loss carryforwards of approximately $27.6 million available to offset taxable income which expire in the years 2022 through to 2029.  As the Company is based in Canada, there are no material state net operating loss carryforwards.





Deferred tax assets and liabilities consist of the following as of June 30:





2010

2009Deferred tax assets:Net operating loss carry forwards

$
9,654,000


$
8,151,000Less valuation allowance


(9,654,000
)


(8,151,000
)Net deferred tax asset

$
-


$
-





Approximately $1,503,000 and $432,000 income tax benefit for the years ended June 30, 2010 and 2009, respectively, have been offset by a corresponding deferred tax asset valuation allowance increase.  Accordingly, no provision (benefit) from income taxes has been reported in the consolidated statement of operations for the years ended June 30, 2010 and 2009.




F-22





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009






NOTE 11 -        CONTINGENCIES AND COMMITMENTS:





(a)
Legal Matters





The Company is involved in litigation claims arising in the ordinary course of business. Legal fees and other costs associated with such actions are expensed as incurred. In addition, the Company assesses, in conjunction with its legal counsel, the need to record a liability for litigation and contingencies. The Company reserves for costs relating to these matters when a loss is probable and the amount can be reasonably estimated. The Company believes that the ultimate disposition of these matters will not have a material effect on its financial position, results of operations or cash flows. However, the amount of future reserves required associated with these claims, if any, cannot be determined with certainty.





In March 2010, John Grippo, the former CFO of the Company, and John Grippo Inc. (“Plaintiffs”) filed suit against the Company in the Superior Court in the County of Westchester, New York. The Plaintiffs are seeking in excess of $75,000 in damages and prejudgment interest related to allegations involving breach of contract. The Company believes the claim is without merit and is vigorously defending the lawsuit and has filed a counterclaim in excess of $375,000 plus costs. On March 13, 2010, the Plaintiffs obtained a temporary restraining order over our bank accounts held at JP Morgan Chase and Bank of America.  As such, included in cash and cash equivalents is restricted cash of $79,842 and $0 at June 30, 2010 and 2009, respectively.





In June 2010, Rick Smith Enterprises, Inc. (“Plaintiff”), filed a complaint against the Company in the Circuit Court of the Ninth Judicial Circuit of the State of Florida in and for Orange County Civil Division. The Plaintiff is seeking cash of $175,000 and shares of common stock of the Company valued at $175,000 plus costs and interest for allegations involving breach of contract.  The Plaintiff is also seeking additional cash of $100,000 and shares of common stock of the Company valued at $100,000 for alleged continuing and anticipatory breach of contract.  The action is in its very preliminary stages. As a result, we are unable to estimate a potential loss or range of loss, if any, at this time.





F-23




AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009





NOTE 11 - CONTINGENCIES AND COMMITMENTS (Continued):





(b)
Operating Lease:





In May 2009, the Company entered into a lease agreement for office space in Toronto, Ontario for a four year period. Rent expense (including taxes) for the years ended June 30, 2010 and 2009 aggregated $46,506 and $36,883, respectively. In addition, the Company rents office space on a month to month basis in Buffalo, New York for which it pays $209 per month. Future annual minimum lease payments, including taxes, are as follows:





2011

$
61,7982012


61,7982013


61,7982014


56,858$
242,252





(c)
Royalty agreement:





On June 21, 2007, the Company signed a licensing agreement with Advanced Light Alloys Corporation for the licensing of scandium patents for fishing equipment applications. The Company has agreed to pay a 20% royalty on the net sales derived from fishing related products. The minimum annual royalty amount due under this agreement is $100,000. The agreement expires coterminous with the patent expirations, which expire in June 2014. The agreement may be terminated by the Company in May of each year.  See also Note 5.





(d)
Employment contracts:





On January 1, 2009, the Board of Directors approved a three year employment contract for Dr. Hearn, President and CEO, which expires December 31, 2011.  Under the terms of the contract, Dr. Hearn is entitled to compensation in the amount of $20,000 per month, to be paid at Dr. Hearn’s discretion, in cash, stock or warrants.  In addition, Dr. Hearn is also entitled to receive a bonus of 200,000 warrants each year at an exercise price of $0.12 per share.




On February 2, 2009, the Board approved the appointment of Mr. David Khazak as CFO of the Company. Mr. Khazak compensation was set at $10,000 per month to be paid in 144 Rule shares.  Mr Khazak resigned on October 9, 2009.





On October 12, 2010, the Board approved the appointment of Mr. Philip Clark as Chief Financial Officer of the Company.  Mr. Clark was compensated $3,000 Canadian dollars per month in cash for the three months ended December 31, 2009.  Commencing January 1, 2010 Mr. Clark’s compensation was $2,000 Canadian dollars per month in cash and 75,000 warrants to purchase shares of common stock per quarterly period with an exercise price equal to the closing price on the first day of each quarter and with a life of three years.





On April 1, 2009, Mr. Dmitry Sindalovsky, Materials and Manufacturing Consultant, was compensated with 250,000 of 144 Rule common shares per month issued at the 5 day closing average at the date of issue for the six month period ended September 30, 2009. On October 15, 2009 the Board of Directors approved a contract for Mr. Sindalovsky. Under the terms of the agreement, Mr. Sindalovsky is compensated with 70,000 of 144 Rule common shares per month issued at the 5 day closing average at the date of issue.  This contract expires on September 30, 2010. In addition, Mr. Sindalovsky has agreed not to demand, within 12 months of June 30, 2010, the repayment of $428,505 of advances reported as accrued expenses in the consolidated balance sheet.





F-24





AMERICAN RARE EARTHS AND MATERIALS, CORP. AND SUBSIDIARIES


(FORMERLY KNOWN AS ELEMENT 21 GOLF COMPANY)


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


YEARS ENDED JUNE 30, 2010 AND 2009








NOTE 12 -        RISK MANAGEMENT:





Credit risk





The Company is subject to risk of non-payment on its trade accounts receivable. For the year ended June 30, 2010, two customers (2009 – two customers) respectively represent approximately 23% and 10% of revenues (2009 – 27% and 14%) and 29% and 13% (2009 – 30% and 16%) of the total outstanding accounts receivable. Management continually monitors its credit terms with customers to reduce credit risk exposure.





For the year ended June 30, 2010, the Company purchased approximately 49% and 43% of its inventory from two vendors (2009 – three vendors 51%, 13% and 8%). The accounts payable to these vendors aggregated approximately $261,000 and $263,000 as of June 30, 2010 and 2009, respectively.





NOTE 13 - SUBSEQUENT EVENTS:





Subsequent to period end, the Company issued 567,965 shares of its common stock to consultants for an aggregate value of $135,423 based on the quoted market price of the shares at time of issuance.





On July 1, 2010, the Company issued 191,084 shares of its common stock to holders of Series B Stock for accrued dividends of $60,000 through to June 30, 2010.





On July 1, 2010, the Company issued 75,000 warrants to the CFO with an exercise price of $0.25 and a life of three years.





On July 2, 2010, the Company repaid $200,000 of the principal amount of the loan payable – shareholder.





On July 12, 2010, the Company was reincorporated from the State of Nevada to the State of Delaware.  The reincorporation was effected through the merger of the Company into a newly formed Nevada corporation, American Rare Earths and Materials, Corp., which is a wholly owned subsidiary of the Company.  Upon completion of the merger American Rate Earths and Materials, Corp. was the surviving corporation and continues to operate the business.





On September 1, 2010, the Company entered into an agreement with Zeroloft Corp. regarding the reimbursement of out-of pocket expenses paid by AREM on behalf of Zeroloft Corp. as at June 30, 2010. It was agreed that total expenditures of $111,231 paid in cash by AREM at June 30, 2010 will be reimbursed in cash by Zeroloft Corp. and total expenditures paid in stock-based compensation of $442,912 by AREM at June 30, 2010 will be applied to reduce the liability ‘Due to Zeroloft Corp.’ On September 2, 2010, AREM received cash of $500,000 from Zeroloft Corp. From this cash receipt, $111,231 was applied to accrued receivables recorded at June 30, 2010 and the remaining balance of $388,769 is available to be applied against out-of-pocket costs incurred in future periods.