EXHIBIT 10.1

                              SEPARATION AGREEMENT

     THIS SEPARATION AGREEMENT (the "AGREEMENT") is entered into effective as of
the 1st day of October 2015, (the "EFFECTIVE  DATE"), by and between SOUTH BEACH
SPRITIS,  INC. F/K/A CME REALTY,  INC., a Nevada corporation ("SBS") and KENNETH
MCLEOD ("EXECUTIVE" or "MCLEOD").

                                 R E C I T A L S

     WHEREAS,  McCleod  serves  as  President,  Chief  Executive  Officer  and a
Director of SBS; and

     WHEREAS, SBS and McLeod wish to terminate McLeod as an officer and Director
of SBS, upon the terms and conditions set forth below.

                                    AGREEMENT

     NOW,  THEREFORE,  in consideration of the promises and agreements below and
other good and valuable consideration, the parties agree as follows:

     1.  TERMINATION.  Executive  hereby resigns as President,  Chief  Executive
Officer and a Director of SBS, effective upon the execution of this Agreement.

     2. SHARES OF COMMON STOCK.

     (a)  In  consideration  of the Release given by Executive to SBS in SECTION
          3(A),  Executive shall be entitled to retain 108,000 of the 50,000,000
          shares of common stock of SBS registered in his name individually (the
          "KM SHARES").  Contemporaneously with the execution of this Agreement,
          Executive shall transfer,  convey and assign to SBS, 24,192,000 of the
          KM Shares (the  "CONTRIBUTED  SHARES") to SBS for  cancellation and in
          furtherance thereof, shall deliver to SBS certificates  evidencing the
          Contributed Shares,  together with stock transfer powers duly executed
          in blank with signature medallion guaranteed.

     (b)  McLeod agrees that he will not sell,  transfer,  assign or convey more
          than 6,000 of the KM Shares per  calendar  month,  commencing  October
          2015,  whether by private sale, gift, public sale pursuant to Rule 144
          under the Securities Act of 1933, as amended or otherwise, without the
          prior written consent of SBS.

     (c)  McLeod agrees that he will not sell, transfer, assign or convey any of
          the 1,338,000  shares of common stock of SBS registered in the name of
          Media 7  Investments,  LLC  ("MEDIA  7"), of which  limited  liability
          company he is the 100% owner (the  "MEDIA 7  SHARES"),  in any manner,
          without  the prior  written  consent of SBS.  In order to secure  such
          obligation,  upon  the  Effective  Date,  McLeod  shall  cause  to  be
          deposited  with counsel to SBS,  certificates  evidencing  the Media 7
          Shares together with stock transfer powers duly executed in blank with
          signature medallion guaranteed.
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     (d)  McLeod  hereby  agrees  that  the  amount  due from SBS to Media 7, as
          reflected  on the books and records of SBS,  shall be  converted  into
          "RESTRICTED"  shares of common stock of SBS on the Effective  Date, in
          the names and denominations set forth on EXHIBIT A hereto.

     (e)  Contemporaneously  with the execution of this Agreement,  McLeod shall
          deliver to counsel  for SBS,  all of the books and  records of SBS and
          its shareholders (the "BOOKS AND RECORDS"). McLeod hereby certifies to
          SBS that the Books and Records are true,  complete and accurate in all
          respects.

     (f)  The obligations of SBS to McLeod under this Agreement are specifically
          contingent  upon his compliance with the provisions of this SECTION 3.
          Except as provided in this SECTION 3, McLeod hereby  acknowledges  and
          agrees  that  SBS has no  further  financial  obligations  to  McLeod,
          whether accrued, contingent or otherwise.

     (g)  The  parties  agree  that  except as set forth in this  SECTION 3, the
          parties shall have no further obligations,  financial or otherwise, to
          each  other  with  respect  to  Executive's  employment  by SBS or his
          service as a Director of SBS.

     3. RELEASE. On behalf of himself, his heirs, executors, administrators, and
assigns,  McLeod  fully  releases  SBS and  all of its  affiliated  and  related
entities, and their respective successors, assigns, officers, directors, agents,
and  employees,  of and from any and all  potential  or actual known or unknown,
actions,  causes  of  actions,  claims,  demands,  lawsuits,  judgments,  debts,
accounts,   covenants,   agreements,   actions,   cross-actions,    liabilities,
obligations,  losses, damages, costs, compensation,  expenses,  attorneys' fees,
remedies,  causes of action of any nature, whether in tort or contract, or based
on any wrongful or intentional act, fraud or  misrepresentation,  breach of duty
or common law, or arising under or by virtue of any judicial  decision,  statute
or regulation,  for past,  present,  or future  injuries,  physical or mental or
property or economic  damage,  and for all other losses and damages of any kind,
including, but not limited to, the following:  actual damages, all exemplary and
punitive damages, all penalties of any kind, including,  without limitation, any
statutory or other penalties or liabilities,  tax liability,  damage to physical
or mental health,  business  reputation,  lost  earnings,  profits or good will,
consequential  damages,  damages ensuing from loss of credit and prejudgment and
post-judgment interest and costs and attorneys' fees, from the beginning of time
to the execution of this Agreement,  other than claims arising  pursuant to this
Agreement,  or claims accruing after the Effective Date. This Release  includes,
but is not limited to, all  liabilities,  for the payment of any sums or accrued
earnings,  bonuses,  severance pay,  salary,  accruals under any vacation,  sick
leave or holiday plans, any employee  benefits,  any employment  related charge,
claim or lawsuit  under any  federal,  state,  or local law,  including  but not
limited to claims  under  Title VII of the Civil  Rights Act of 1964,  the Civil
Rights Act of 1991,  the Civil  Rights Act of 1866,  the Age  Discrimination  in
Employment Act, as amended by the Older Workers' Benefit  Protection Rights, the
Americans  With  Disabilities   Act,  the  Worker   Adjustment   Retraining  and
Notification  Act,  the  Family  and  Medical  Leave Act of 1993,  and any tort,
contract, quasi-contract claims, and attorneys' fees.

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     4.  NON-DISPARAGEMENT.  Neither  party,  including  in the case of SBS, its
officers, directors, employees and consultants, will not disparage, portray in a
negative  light, or make any statement which could be construed as defamatory to
the other party or injurious to its reputation.

     5. ENFORCEMENT. In the event of a breach or threatened breach of SECTIONS 3
or 4 of  this  Agreement  by a  party  or any of  his  or  its  affiliates,  the
non-breaching  party may enforce such  sections by obtaining  an  injunction  to
restrain the  violation.  Injunctive  relief shall be in addition to, and not in
lieu of, any other remedies or damages available at law or in equity,  including
the recovery of compensatory and punitive damages from the breaching party.

     6. ENTIRE  AGREEMENT/MODIFICATION.  This Agreement  constitutes  the entire
agreement  between the parties  relating to the  termination  of the  Employment
Agreement and supersedes any and all prior agreements or oral representations by
either party related thereto.  This Agreement shall not be changed,  modified or
amended in any  respect  except by a written  instrument  signed by the  parties
hereto.

     7.  CONFIDENTIALITY.  The parties agree to keep the terms and conditions of
this  Agreement  confidential.  The parties  shall not disclose any  information
concerning  this Agreement to any person,  except  attorneys,  accountants,  tax
advisors or spouse, or as may be required by law. The parties further agree that
prior to making  any such  disclosure;  they  shall  advise  the  person to whom
disclosure is made of the confidential nature of this Agreement.

     8.  CHOICE  OF LAW AND  INVALID  PROVISIONS.  This  Agreement  is made  and
delivered in, and shall be governed by, and construed in  accordance  with,  the
applicable  laws  of the  State  of  Florida  and if any  term  or  part of this
Agreement shall be determined to be invalid, illegal or unenforceable,  in whole
or in part,  the validity of the remaining  part of such term or the validity of
any  other  term of this  Agreement  shall  not in any way be  affected.  If any
invalidity or  unenforceability is caused by the length of any period of time or
the size of any area set forth in any part of this Agreement, the period of time
or area,  or both,  shall be  considered  to be reduced to a period or area that
would cure the invalidity or unenforceability.

     9.  BINDING  EFFECT/ASSIGNMENT.  This  Agreement  shall be binding upon and
inure to the benefit of the  parties  thereto,  their  respective  heirs,  legal
representatives, successors and Assigns.

     10. WAIVER. A waiver by any party of any of the terms and conditions hereof
shall not be construed as a general waiver by such party and such party shall be
free to  reinstate  any such term or  condition,  with or without  notice to the
other party.

     11.  CONSTRUCTION  AND  ACKNOWLEDGMENT.  This Agreement  shall be construed
without regard to any presumption or other rule requiring  construction  against
the party  causing this  Agreement to be drafted.  All sections or paragraphs in
this Agreement are for  convenience  only and are not deemed part of the content
of this Agreement.

     12. JURISDICTION;  VENUE;  INCONVENIENT FORUM; JURY TRIAL; ATTORNEYS' FEES.
Any suit,  action or proceeding  with respect to this Agreement shall be brought
in the Broward County Circuit Court for the Eleventh  Judicial  Circuit,  in and
for Broward, Florida, or in the U.S. District Court for the Southern District of
Florida and the parties  accept the  exclusive  personal  jurisdiction  of those

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courts for the purpose of any suit, action or proceeding.  Each party waives all
rights to any trial by jury in all litigation  relating to or arising out of the
interpretation  and/or  enforcement of this  Agreement.  In any suit,  action or
proceeding brought with respect to this Agreement, the prevailing party shall be
entitled to recover  attorneys'  fees and costs at both the trial and  appellate
levels.

     13. COUNTERPARTS.  This Agreement may be executed in multiple counterparts,
including by facsimile or electronic transmission, each of which shall be deemed
an original and all of which shall constitute a single agreement.


                            (SIGNATURE PAGE FOLLOWS)

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     IN WITNESS  WHEREOF,  the parties  hereto have caused this  Agreement to be
executed as of the day and year first above written.

                                     EXECUTIVE:


                                     /s/ Kenneth McLeod
                                     -------------------------------------------
                                     Kenneth McLeod

                                     SBS:

                                     SOUTH BEACH SPIRITS, INC.


                                     By: /s/ Vincent Prince
                                         ---------------------------------------
                                         Vincent Prince, Chief Financial Officer

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<PAGE>
                                    EXHIBIT A

             "RESTRICTED" SHARES TO BE ISSUED FOR CONVERSION OF DEBT

          Name                                     Number of Shares
          ----                                     ----------------

Media 7 Investments, LLC                               186,000*

*    Based on 52 week average  share price of  $0.52/share  and total debt as of
     9/30/2015 of $96,637.05.

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