Master Services Agreement Number TJR031606



  Exhibit 10.4 

 
  

 
 Master Services Agreement 

 Number TJR031606 

Between 

MOTRICITY, Inc 

And 

Cingular Wireless LLC 

for 

Media Mall — Storefront 
  

 
  








					
	 ARTICLE I
	  	1
	                  1.1  	  	 Preamble and Effective Date
	  	1
	1.2  	  	 Scope of Agreement
	  	1
		
	 ARTICLE II - DEFINITIONS
	  	1
		
	 ARTICLE III - GENERAL CLAUSES
	  	4
	3.1  	  	 Affiliate
	  	4
	3.2  	  	 Amendments and Waivers
	  	4
	3.3  	  	 Assignment
	  	4
	3.4  	  	 Cancellation and Termination
	  	5
	3.5  	  	 Compliance with Laws
	  	6
	3.6  	  	 Conflict of Interest
	  	6
	3.7  	  	 Construction and Interpretation
	  	6
	3.8  	  	 Cumulative Remedies
	  	7
	3.9  	  	 Delivery, Performance, and Acceptance
	  	7
	3.10	  	 Dispute Resolution
	  	8
	3.11	  	 Entire Agreement
	  	9
	3.12	  	 Force Majeure
	  	9
	3.13	  	 Governing Law
	  	9
	3.14	  	 Indemnity
	  	9
	3.15	  	 Information
	  	10
	3.16	  	 Infringement
	  	11
	3.17	  	 Insurance
	  	12
	3.18	  	 Intellectual Property
	  	12
	3.19	  	 Ownership of Work Product
	  	12
	3.20	  	 Invoicing and Payment
	  	13
	3.21	  	 Licenses and Patents
	  	14
	3.22	  	 Limitation of Liability
	  	14
	3.23	  	 Liquidated Damages
	  	14
	3.24	  	 ***
	  	14
	3.25	  	 Minority/Woman/Disabled Veteran-owned Business Enterprises (“MBE/WBE/DVBE”) and Appendices)
	  	15
	3.26	  	 Non-Exclusive Market
	  	15
	3.27	  	 Non-solicitation
	  	15
	3.28	  	 Notices
	  	15
	3.30	  	 Price
	  	16
	3.31	  	 Professional Services
	  	16
	3.32	  	 Professional Services Non-Performance Compensation
	  	16
	3.33	  	 Publicity
	  	17
	3.34	  	 Records and Audits
	  	17
	3.35	  	 Severability
	  	18
	3.36	  	 Survival of Obligations
	  	18
	3.37	  	 Taxes
	  	18
	3.38	  	 Warranty and Rebates
	  	19

 ***This redacted material has been
omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

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	 ARTICLE IV - SPECIAL CLAUSES
	  	20
	
                  4.1  

	  	 Access
	  	20
	 4.2  
	  	 Change Notices - Simple
	  	21
	 4.3  
	  	 Emergency Support Service
	  	21
	 4.4  
	  	 Government Contract Provisions
	  	21
	 4.5  
	  	 Independent Contractor
	  	21
	 4.6  
	  	 Insignia
	  	21
	 4.7  
	  	 Non-Intervention
	  	22
	 4.8  
	  	 Overdependence of Motricity
	  	22
	 4.9  
	  	 Releases Void
	  	22
	 4.10
	  	 Statement(s) of Work and Forms of Order(s)
	  	22
	 4.11
	  	 Strategic Technology Partnership
	  	22
	 4.13
	  	 Work Done By Others
	  	22
		
	 ARTICLE V - CLAUSES APPLICABLE TO SOFTWARE SERVICES
	  	23
	 5.1  
	  	 Computer Asset Protection Requirements
	  	23
	 5.2  
	  	 Documentation
	  	23
	 5.3  
	  	 Fixes, Upgrades and Enhancements
	  	23
	 5.4  
	  	 Provisions for Software trials and Beta Testing
	  	23
	 5.5  
	  	 Provision for Source Code
	  	24
	 5.6  
	  	 Provisions for Content Catalog
	  	24
	 5.7  
	  	 Software Support and Maintenance
	  	24
			
	 Appendices:
	  		  	
	 Appendix 1.1  
	  	 -      MOTRICITY’s Applicable Price(s)
	  	
	 Appendix 1.2  
	  	 -      Service Level Agreement
	  	
	 Appendix 1.3  
	  	 -      Statement of Work
	  	
	 Appendix 1.4  
	  	 -      Cingular Wireless Travel Policy
	  	
	 Appendix 2.3  
	  	 -      Acceptance Letter
	  	
	 Appendix 2.16
	  	 -      Form of MOTRICITY’s Notice of Completion
	  	
	 Appendix 3.5  
	  	 -      Executive Orders and Federal Regulations
	  	
	 Appendix 3.6  
	  	 -      CINGULAR Security Requirements
	  	
	 Appendix 4.12
	  	 -      Prime Supplier MBE/WBE/DVBE/ annual Participation Reporting Plan
	  	
	 Appendix 7.0  
	  	 -      Insurance Requirements
	  	
			
		  	Exhibits	  	
			
	 Exhibit A -
	  	 Template Special Projects Service Request Form
	  	
			
	 Exhibit B -
	  	 Revenue Share Rider
	  	
			
	 Exhibit C -
	  	 Motricity Rate Card
	  	

   

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 ARTICLE I 

1.1 Preamble and Effective Date 
 This
Master Purchase Agreement (hereinafter “Agreement”) is made by and between CINGULAR Wireless LLC, a Delaware limited liability company, with its principal office located at 5565 Glenridge Connector, Atlanta, Georgia 30342 (hereinafter
“CINGULAR”) and MOTRICITY, Inc. with its principal office located at 2800 Meridian Parkway, Durham, NC 27713 (hereinafter “MOTRICITY”). The effective date of this Agreement is the date when signed by the last Party
(“Effective Date”) 
 1.2 Scope of Agreement 

Subject to the terms and conditions of this Agreement, MOTRICITY shall provide to CINGULAR the Material and Services described in Appendix 1.3, pursuant
and in conformance to Orders submitted by CINGULAR. The applicable price for the Materials and Services is specified in Appendix 1.1. MOTRICITY agrees that the Material and Services shall strictly conform to the Specifications, including those
specified in Appendix 1.2. 
 ARTICLE II - DEFINITIONS 

2.1 “Acceptance” or “Accept” means CINGULAR’s acceptance of the Materials or Services Ordered by CINGULAR and provided by
MOTRICITY as specified in Section 3.9, Delivery, Performance, and Acceptance. CINGULAR’s Acceptance shall occur no earlier than MOTRICITY’s Delivery of Materials and/or Services in strict compliance with the Specifications.

 2.2 “Acceptance Date” means the date on which CINGULAR Accepts Materials or Services. 

2.3 “Acceptance Letter” means a document signed by CINGULAR substantially in the form of Appendix 2.3 indicating its Acceptance of the
Materials and/or Services. 
 2.4 “Acceptance Tests” or “User Acceptance Test” or “UAT” means the
performance and reliability demonstrations and tests that must be successfully completed by the Materials and Services during the Trial Period. These tests include: (1) CINGULAR’s routine business transactions, (2) tests,
demonstrations, or transactions represented or performed by MOTRICITY, and (3) any other tests, demonstrations, or transactions included or referenced in the applicable Order or Specifications to determine whether the Materials or Services meet
the Specifications. 
 2.5 “Affiliate” means (1) a company, whether incorporated or not, which owns, directly or
indirectly, a forty percent (40%) interest in either Party (a “parent company”), and (2) a company, whether incorporated or not, in which a five percent (5%) or greater interest is owned, either directly or indirectly, by:
(i) either Party or (ii) a parent company. 
 2.6 “Agreement” shall have the meaning specified in the section called
“Entire Agreement.” 
 2.7 “Answer Tones Storefront” means a Storefront designed for the provision and
management of sounds or other content intended to replace the standard ringing sound that a caller normally hears while waiting for a Subscriber to answer the phone. 

2.8 “Cancellation” or “Cancel” means the occurrence by which either party puts an end to this Agreement or Orders placed under
this Agreement for breach by the other and its effect is the same as that of “Termination” and, except as otherwise provided for herein, the canceling party also retains any remedy for breach of the whole Agreement or any unperformed
balance. 
 2.9 “Content” means any audio (e.g., ring tones, full tracks of music or voice recordings), visual (e.g.,
wallpapers, still or animated images, or full-motion video), textual data or other material owned, licensed or otherwise provided by CINGULAR and made available through and/or transmitted in connection with the Goods. 

2.10 “Delivery” means MOTRICITY’s obligation to provide Materials and/or Services that strictly conform to the Specifications as
specified in Section 3.9 Delivery, Performance and Acceptance. MOTRICITY completes Delivery: (i) upon CINGULAR’s possession of the Material if MOTRICITY is not required to provide additional Services, such as Installation,
(ii) upon completing such additional Services, 
  

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if MOTRICITY is required to provide such Services in connection with providing Material, or (iii) for Services, upon completing the provision of Services. Notwithstanding the above, Delivery
shall not be deemed completed until MOTRICITY causes the Materials and Services to strictly conform to the Specifications. 
 2.11
“Delivery Date” means the date on which the parties agree MOTRICITY is scheduled in this Agreement or an Order to complete its Delivery. 

2.12 “Enhancements” means any Upgrades, other improvements or modifications to the Works, Software, or other Products (including
the Fuel Core Roadmap) that provides either (i) improved operations or Subscriber experience; or (ii) substantially new functionality. 

2.13 “Fixes” means any adjustments or modifications to any source code or configuration, or any other software manipulations that
are intended to remedy an identified bug or other problem. 
 2.14 “Fuel Core Roadmap” means the functionality, scope,
resources, prioritization and timing considerations that MOTRICITY plans for production release cycles for its Fuel platform. 
 2.15
“Goods” shall mean Materials, Products, and/or Software, and/or Services, and/or Documentation, and/or technical education, and/or spare parts (but not including end-user devices), as the context requires. 

2.16 “Hardware” means all tangible materials, products and equipment provided by MOTRICITY. 

2.17 “Harmful Code” means any code, device or other means or system that (a) is designed to permit unauthorized access to
CINGULAR’s computers or other systems, or (b) contains any viruses, worms, back doors, and drop-dead devices. 
 2.18
“Information” means all ideas, discoveries, concepts, know-how, trade secrets, techniques, designs, specifications, drawings, sketches, models, manuals, samples, tools, computer programs, technical information, and other confidential
business, customer or personnel information or data, whether provided orally, in writing, or through electronic or other means. 
 2.19
“Installation” shall mean Products and Software mounting, placing, modification, assembly, cabling, wiring, and testing to be performed by MOTRICITY, according to MOTRICITY’s standard commercial specification, and procedures or
those mutually agreed to by both parties. 
 2.20 “Intellectual Property Rights” means the worldwide tangible and intangible
rights of authorship and/or ownership, copyrights, mask-works, trademarks, service marks, trade names, trade secrets, patents, inventions, designs, algorithms, moral rights, industrial property rights and other intellectual property rights of every
kind and nature, whether currently known or unknown, arising by operation of law, contract, license or otherwise, and all registrations, applications, renewals, extensions, continuations, continuations-in-part, divisions and re-issuances associated
therewith 
 2.21 “Laws” shall have the meaning specified in the section called “Compliance with Laws.” 

2.22 “Liability” means all losses, damages, expenses, costs, penalties, fines, fees, including reasonable attorneys’ fees and
expert witness fees arising from or incurred in connection with a claim or cause of action related to performance or omission of acts under this Agreement or any Order, including, but not limited to, claims or causes of actions brought by third
parties. 
 2.23 “Material” means a unit of equipment, apparatus, components, tools, supplies, material, product, Hardware, or
firmware thereto, or Software purchased or licensed hereunder by CINGULAR from MOTRICITY and includes third party Materials provided or furnished by MOTRICITY. Materials shall be deemed to include any replacement parts. 

2.24 “Notice of Completion” means a written document provided by MOTRICITY substantially in the form of Appendix 2.16, which is provided
after, and states that, MOTRICITY has completed the Delivery of the Materials or Services ordered by CINGULAR. MOTRICITY’s provision of the Notice of Completion is a representation and warranty that the Materials and Services have been tested
to assure compliance and are in strict compliance with the Specifications. 
  

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 2.25 “Notice of Material Defection Found” means a written document provided by CINGULAR to
MOTRICITY and states that CINGULAR has determined that the Material have been tested and are not in compliance with the Specifications 

2.26 “Object Code” means the fully compiled or assembled series of instructions in machine language which will guide the operation of a
processor. 
 2.27 “Order(s)” means such purchase orders, forms, or memoranda or other written communications as CINGULAR may
deliver to MOTRICITY for the purpose of ordering any Materials or Services hereunder. 
 2.28 “Pre-Existing Materials”
means any and all Proprietary Materials (as defined below) a Party owned or had an interest in prior to the earlier of (a) the Effective Date or (b) the date on which services commenced under this Agreement. 

2.29 “Program Material” or “Documentation” means all documentation, including, but not limited to, user instructions and
training materials. 
 2.30 “Products” means Equipment, Software, Materials, and Supplies purchased hereunder. 

2.31 “Proprietary Materials” means all inventions, discoveries and ideas (whether patentable or copyrightable or not), and all works and
materials, including but not limited to, products, tools, devices, computer programs, source codes, processes, procedures, texts, designs, drawings, documentation, engineering materials, specifications, data or other information, in preliminary or
final form, and on any media whatsoever owned or controlled (by license or otherwise) by a Party. 
 2.32 “Service(s)” - means
any and all labor or service provided in connection with this Agreement, an applicable Order, including but not limited to, consultation, engineering, installation, removal, maintenance, training, technical support, repair, and programming.

 2.33 “Service Request” means any written request from Cingular to Motricity signed by an authorized Cingular representative
for Services substantially in the form of Exhibit A. 
 2.34 “Span of Control” is defined as those areas of functionality that
are under the direct control of Motricity. This includes functionality that is provided by external vendors or suppliers with whom Motricity has a contractual relationship. 

2.35 “Specs” or “Specifications” mean (i) MOTRICITY’s applicable specifications and descriptions, including
any warranty statements, and (ii) CINGULAR’s requirements, specifications, and descriptions specified in, or attached to, this Agreement or an applicable Order, which shall control over an inconsistency with MOTRICITY’s specifications
and descriptions. 
 2.36 “Software” means any source code or object code MOTRICITY either develops or has developed, owns, or
licenses from a third party. 
 2.37 “Statement of Work” or “SOW” means a document signed by duly authorized
representatives of the Parties that describes the basis upon which Motricity shall provide Services to Cingular hereunder. Each Statement of Work shall be based on a Service Request and shall include the following: (a) a description of the
deliverables (b) specifications for any deliverables, (c) a reference to this Agreement, (d) pricing and payment schedule for the project (which may be an estimate if the SOW is structured on a time and materials basis), (e) a
Delivery schedule, (f) a description of applicable non-performance compensation, if needed, (g) a description of the ownership of the intellectual property in the resulting Works, (h) a description of the exclusive use rights, if any
(i) adherence to additional details for the SOW as required in Exhibit A; and (k) roles and responsibilities of the parties. 

2.38 “Storefront” means an interface, branded for Cingular, for wireless devices that enables consumers to preview and purchase mobile
content, which interface is developed and maintained by Motricity 
 2.39 “Subscriber(s)” means a wireless subscriber of
Cingular or any of its Affiliates. 
 2.40 “Termination” or “Terminate” means the occurrence by which either party,
pursuant to the provisions or powers of this Agreement or laws and regulations, puts an end to this Agreement and/or Orders placed under this Agreement other than for breach. On “Termination” all executory obligations are discharged, but
any right based on breach of performance survives except as otherwise provided herein. 
  

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 2.41 “Upgrade(s)” means an improvement to or a change in the Software that alters the
original functional characteristics of the Software or corrects errors but does not add substantially new features to the Software. Said Upgrade shall be deemed to be a new item of Software and subject to warranty. 

2.42 “User(s)” means CINGULAR and its authorized third parties, as well as each of their respective employees, agents, representatives
and customers, if any, who use goods or services relating to, resulting from, or arising out of Products and/or Services provided by MOTRICITY hereunder. 

2.43 “Works” means the deliverables or work product that MOTRICITY provides to CINGULAR pursuant to a Statement of Work or Order
hereunder. 
 ARTICLE III - GENERAL CLAUSES 

3.1 Affiliate 
 MOTRICITY agrees that an
Affiliate may place Orders with MOTRICITY which incorporate the terms and conditions of this Agreement, and that the term “CINGULAR” shall be deemed to refer to an Affiliate when an Affiliate places an Order with MOTRICITY under this
Agreement. An Affiliate will be responsible for its own obligations, including but not limited to, all charges incurred in connection with such Order. The parties agree that nothing in this Agreement will be construed as requiring CINGULAR to
indemnify MOTRICITY, or to otherwise be responsible, for any acts or omissions of an Affiliate, nor shall anything in this Agreement be construed as requiring an Affiliate to indemnify MOTRICITY, or to otherwise be responsible, for the acts or
omissions of CINGULAR. 
 3.2 Amendments and Waivers 

This Agreement and any Orders placed hereunder may be amended or modified only by a written document signed by the authorized representative of the party
against whom enforcement is sought; provided that CINGULAR may, at any time, make changes to the scope of work, and MOTRICITY shall not unreasonably withhold or condition its consent. An equitable adjustment shall be made if such change
substantially affects the time of performance or the cost of the work to be performed under this Agreement. Such cost adjustment shall be made on the basis of the actual cost of the work, unless otherwise agreed in writing. No course of dealing or
failure of either party to strictly enforce any term, right or condition of this Agreement shall be construed as a general waiver or relinquishment of such term, right, or condition. A waiver by either party of any default shall not be deemed a
waiver of any other default. 
 3.3 Assignment 

CINGULAR may assign this Agreement and its rights and may delegate its duties under this Agreement either in whole or in part, at any time and without
MOTRICITY’s consent, to any present or future Affiliated company or successor company of CINGULAR. CINGULAR shall give MOTRICITY written notice of such assignment or delegation. The assignment shall not affect nor diminish any rights or duties
that MOTRICITY or CINGULAR may then or thereafter have as to Material, Software or Services ordered by CINGULAR before the effective date of the assignment. Written notice to MOTRICITY releases and discharges CINGULAR, to the extent of the
assignment, from all further duties under this Agreement, except with respect to Material, Software or Services that CINGULAR ordered before the effective date of the assignment. 

MOTRICITY must have CINGULAR’s written consent before MOTRICITY assigns or otherwise delegates the provision of the Storefront under this Agreement
or assigns any of its rights, interests or obligations hereunder. CINGULAR agrees that MOTRICITY may use subcontractors to provide Goods hereunder without CINGULAR’s consent, provided that MOTRICITY remains obligated to CINGULAR under this
Agreement for such Goods. MOTRICITY shall deliver to CINGULAR written notice of MOTRICITY’s intent to assign, at least thirty (30) days before assignment. CINGULAR shall consider void any assignment to which it has not consented, except
where MOTRICITY assigns its rights to receive monies 
  

 4 








 
pursuant to this Agreement. In such case, MOTRICITY only needs to notify CINGULAR in writing. However, MOTRICITY cannot assign monies due if MOTRICITY tries to transfer to the assignee any of
MOTRICITY’s other rights or obligations hereunder. MOTRICITY shall not make an assignment that prevents CINGULAR from dealing solely and directly with MOTRICITY on all matters pertaining to this Agreement. Such matters include amending this
Agreement and/or settling amounts due either party by the other hereunder. 
 3.4 Cancellation and Termination 

 

	a.	Cancellation 

 If either party
fails to cure a material default under this Agreement or applicable Order within thirty (30) days after written notice, then, in addition to all other rights and remedies, the party not in default may cancel this Agreement and/or the Order
under which the default occurred. Notwithstanding anything else in this Agreement, if the material default is a breach of the Compliance with Laws Section of this Agreement, the party not in default may, upon providing written notice, Cancel the
Agreement immediately. Additional provisions for Cancellation of Orders hereunder are set forth in this Agreement. 
  

	b.	Termination 

 (i) The term of
this Agreement is effective on date provided in Section 3.1 above and, unless Terminated or Canceled as provided in this Agreement, shall remain in effect for two (2) years after the commercial launch of the Answer Tones Storefront (the
“Term”). Either party may extend this Agreement with mutually agreed upon terms in writing. 
 (ii) After the Term,
CINGULAR may Terminate an Order for the Answer Tones Storefront at any time, for its own convenience and without cause, without any charge, liability or obligation whatsoever, upon thirty (30) days written notice to MOTRICITY. 

(iii) CINGULAR may Terminate the any Order, other than an Order for the Answer Tones Storefront, in whole or in part, at any time after
the first twelve (12) months, for its own convenience and without cause, without any charge, liability or obligation whatsoever, upon one hundred and eighty (180) days written notice to MOTRICITY. 

(iv) CINGULAR may Terminate the Agreement, in whole or in part, at any time after the Term, for its own convenience and without cause,
without any charge, liability or obligation whatsoever, upon one hundred and eighty (180) days written notice to MOTRICITY. 

(v) Cingular will pay Motricity according to the payment terms set forth in any Order or this Agreement up until the effective Termination
date of such Order or this Agreement, as applicable. 
  

	c.	Bankruptcy 

 In addition to all
other rights or remedies provided for in this Agreement or by law, CINGULAR may immediately Cancel this Agreement if: (1) MOTRICITY becomes insolvent or makes a general assignment for the benefit of creditors; (2) MOTRICITY admits in
writing the inability to pay debts as they mature; (3) Any court appoints a trustee or receiver with respect to MOTRICITY or any substantial part of MOTRICITY’s assets; or (4) An action is taken by or against MOTRICITY under any
bankruptcy or insolvency laws or laws relating to the relief of debtors, including the Federal Bankruptcy Act. 
  

	d.	Partial Cancellation and Termination 


Where a provision of this Agreement or the applicable Laws permit CINGULAR to Terminate or Cancel an Order, such Termination or
Cancellation may, at CINGULAR’s option, be either complete or partial. In the case of a partial Termination or Cancellation CINGULAR may, at its option, accept a portion of the Materials or Services covered by an Order and pay MOTRICITY for
such Materials or Services at the unit prices set forth in such Order. The right to Cancel an Order shall also include the right to Cancel any other related Order. 

 

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	e.	Wind Down Period 

 Applicable in
all situations described above - Upon request by Cingular, Motricity shall reasonably cooperate with Cingular in the orderly and expeditious transfer of its commercial operations from the Software to a different Storefront solution. In such event,
Cingular will provide Motricity with thirty (30) days written notice prior to execution of a wind down period, provided that the thirty (30) days does not add to the one hundred and eighty (180) days termination notice as described in
Section 3.4b. Such transfer may include, but is not limited to, the migration of Subscribers, Subscriber data, premium digital content, transaction data, and/or Merchant integrations. Motricity will provide all services, information and
documentation as may be reasonably needed by Cingular in connection with the transfer. The amount of time necessary to complete the transfer is referred to as the “Wind Down Period.”. Motricity is not obligated to provide services
during the Wind Down Period for a period longer than six (6) months. However, Motricity is required to make a good faith effort to fulfill the requirements of a wind down period as quickly as possible within the 6 month timeframe. Services
provided by Motricity during the Wind Down Period shall be provided to Cingular at the rates provided for in the Agreement. During the Wind Down Period, all terms and conditions of this Agreement shall remain in full force and effect. 

 

	f.	Answer Tones Storefront Termination Fees 


Should the Answer Tones Storefront not launch into production, Cingular shall pay Motricity for actual hours worked on the Answer Tones
Storefront, up to a maximum of *** (“Answer Tones Fee”). The Answer Tones Fee will be calculated based ***. Motricity shall substantiate these costs with proof satisfactory to Cingular. This will include: 

Specific cost breakdown by functional area or discipline 

Specific cost breakdown by hours applied 

Specific cost breakdown by milestone or objectives achieved 

In the event that Motricity does not provide sufficient detail, Cingular may withhold payment on the Answer Tones Fee (not to be
unreasonably withheld). 
 If the Services related to the Answer Tones Storefront is launched into production but operates for a
period less than twenty-four (24) months but greater than eighteen (18) months from Acceptance, ***. 
 Should the
operating period of the Answer Tones Storefront be equal to or less than eighteen (18) months from Acceptance, *** 
 Total
amounts of the termination fees for the Services related to the Answer Tones Storefront, pursuant to this Section, shall not exceed ***. 

3.5 Compliance with Laws 
 MOTRICITY
shall comply with all applicable federal, state, county, and local rules, including without limitation, all statutes, laws, ordinances, regulations and codes (“Laws”). MOTRICITY’s obligation to comply with all Laws, include the
procurement of permits, certificates, approvals, inspections, and licenses, when needed, in the performance of this Agreement. MOTRICITY further agrees to comply with all applicable Executive and Federal regulations as set forth in “Executive
Orders and Associated Regulations”, a copy of which is attached as Appendix 3.5 and by this reference made a part of this Agreement. MOTRICITY shall defend, indemnify, and hold CINGULAR harmless from and against any Liability that may be
sustained by reason of MOTRICITY’s failure to comply with this section. 
 3.6 Conflict of Interest 

MOTRICITY represents and warrants that no officer, director, affiliate, employee, or agent of CINGULAR has been or will be employed, retained or paid a
fee, or otherwise has received or will receive any personal compensation or consideration, by or from MOTRICITY or any of MOTRICITY’s officers, directors, employees, or agents in connection with the obtaining, arranging, or negotiation of this
Agreement or other documents entered into or executed in connection with this Agreement. 
 3.7 Construction and Interpretation

  

	a.	The language of this Agreement shall in all cases be construed simply, as a whole and in accordance with its fair meaning and not strictly for or against any party. The
parties agree that this Agreement has been prepared jointly and has been the subject of arm’s length and careful negotiation. Each party has been given the opportunity to independently review this Agreement with legal counsel and other
consultants, and each party has the requisite experience and sophistication to understand, interpret, and agree to the particular language of the provisions. Accordingly, in the event of an ambiguity in or dispute regarding the interpretation of
this Agreement, the drafting of the language of this Agreement shall not be attributed to either party. 

  

	b.	Article, section, or paragraph headings contained in this Agreement are for reference purposes only and shall not affect the meaning or interpretation of this
Agreement. The use of the word “include” shall mean “includes, but is not limited to.” The singular use of words shall include the plural use and vice versa. Except as otherwise specified, MOTRICITY’s price for Materials and
Services includes the price for all related Materials or Services necessary for CINGULAR to use the Materials and/or Services for its intended purpose, as well as all other MOTRICITY obligations under this Agreement. 


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

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 All obligations and rights of the parties are subject to modification as the parties may
specifically provide in an Order. “Services” and “Software” shall be treated as “goods” for purposes of applying the applicable Uniform Commercial Code. If there is an inconsistency or conflict between the terms in this
Agreement and in an Order, the terms in the Order shall take precedence. 
  

	c.	Whenever any party is entitled to interest under this Agreement, the amount of interest shall be determined using 12% per annum, or the highest amount allowed by
law, whichever is lower. 

 3.8 Cumulative Remedies 

Except as specifically identified as a party’s sole remedy, any rights of Cancellation, Termination, liquidated damages, or other remedies prescribed
in this Agreement are cumulative and are not exclusive of any other remedies to which the injured party may be entitled. Neither party shall retain the benefit of inconsistent remedies. 

3.9 Delivery, Performance, and Acceptance 
  

	a.	Delivery 

  

	 	1.	Delivery Requirements 

 MOTRICITY
agrees to complete all required development and acquisition of technology, according to the schedule provided in the applicable SOW or Order that meets the Specifications as described in this Agreement. MOTRICITY also agrees to allocate sufficient
engineering, manufacturing and Installation capacity to provide all required Materials and/or Services to achieve the pace of deployment as described in the applicable SOW or Order. MOTRICITY understands that this forecast is subject to change and
agrees to provide flexibility in the way it allocates its resources so that CINGULAR’s actual demand can be met. 
 Time is
of the essence and the remedies for failure to perform in a timely manner are specified in Section 3.21 Liquidated Damages below. Upon receipt of each Order, MOTRICITY shall deliver the Materials and/or Services to CINGULAR and perform all of
the Services on or before the date(s) specified, failing which, CINGULAR may, in addition to all other remedies available under this Agreement: 

(i) terminate such Order without penalty, or 

(ii) extend such delivery date(s), to a later date(s), subject however, to such termination if Delivery is not made by
such extended dates. 
  

	 	2.	Expedited Delivery 

  

	a.	“Expedited Delivery” is defined as Delivery before the delivery required under a particular SOW or Order. MOTRICITY and CINGULAR are committed to reducing the
need for Expedited Deliveries while maintaining a strong commitment to customer service requirements. Should CINGULAR request Expedited Delivery, MOTRICITY will determine whether such Expedited Delivery is achievable and, if so, CINGULAR and
MOTRICITY will mutually agree upon the Expedited Delivery date and the fees CINGULAR shall pay to MOTRICITY for such Expedited Delivery. MOTRICITY will keep CINGULAR apprised of its progress in meeting such Delivery dates and will promptly notify
CINGULAR of any potential delays. 

  

	b.	Performance 

 MOTRICITY is
committed to 100% fulfillment of CINGULAR’s expectations as described in the Agreement and all executed Orders and SOWs. Any consideration from MOTRICITY for its failure to meet those expectations shall be due CINGULAR as outlined in the
applicable SOW or Order. 
 Such consideration for any event that constitutes MOTRICITY’s failure to fulfill CINGULAR’s
expectations shall not be considered a penalty. Both parties agree that any consideration represents a reasonable pre-estimate of CINGULAR’s probable loss. In addition, CINGULAR retains all other rights or remedies available to CINGULAR.

  

 7 









	c.	Acceptance 

 Except as otherwise
provided in a SOW or Order, CINGULAR shall have a period of forty-five (45) calendar days from delivery of Goods to CINGULAR in which to perform User Acceptance Testing and to notify MOTRICITY in writing if such Goods are found not to be in
material compliance with applicable Specifications. If CINGULAR does not furnish MOTRICITY a “Notice of Acceptance” or notice of material defects found (if any) within forty-five (45) days of receipt of MOTRICITY’s Notice of
Completion, the Goods shall be deemed Accepted. Where material defects are found, MOTRICITY, at its expense, shall correct such defects within five (5) calendar days from receipt of CINGULAR’s notification and notify CINGULAR that such
corrections have been made. CINGULAR shall then have the right to repeat the appropriate UAT. If a Notice of Acceptance or notice of further defects is not furnished to MOTRICITY within thirty (30) days of CINGULAR’s receipt of
MOTRICITY’s notice, the corrected goods and/or Services shall be deemed Accepted. 
 3.10 Dispute Resolution 

 

	a.	CINGULAR and MOTRICITY shall use their best efforts to settle any dispute or claim arising from or relating to this Agreement. To accomplish this, they shall negotiate
with each other in good faith. Except for alleged breaches of Section 3.15 (Information) If CINGULAR and MOTRICITY do not reach agreement within 30 days of first receiving notice of dispute, instead of suing in court, CINGULAR and MOTRICITY
agree to arbitrate any and all disputes and claims (including but not limited to claims based on or arising from an alleged tort) arising out of or relating to this Agreement. 


 

	b.	Notwithstanding the provisions of paragraph (a), no claim or dispute shall be submitted to arbitration if, at the time of the proposed submission, such dispute or claim
involves an attempt to collect a debt owed to the CINGULAR by MOTRICITY. 

  

	c.	The arbitration of any dispute or claim shall be conducted in accordance with the Wireless Industry Arbitration Rules (“WIA Rules”) as modified by this
Agreement and as administered by the American Arbitration Association (“AAA”). The WIA rules and fee information are available from CINGULAR or the AAA upon request. 


 

	d.	CINGULAR and MOTRICITY acknowledge that this Agreement evidences a transaction in interstate commerce and that the United States Arbitration Act and Federal Arbitration
law shall govern the interpretation and enforcement of, and proceedings pursuant to, this or a prior Agreement. 

  

	e.	Unless CINGULAR and MOTRICITY agree otherwise, the location of any arbitration shall be in Atlanta, Georgia. 


 

	f.	CINGULAR and MOTRICITY agree that no arbitrator has the authority to: (1) award relief in excess of what this Agreement provides; (2) award punitive damages
or any other damages not measured by the prevailing party’s actual damages; or (3) order consolidation or class arbitration. 

  

	g.	Except as otherwise provided herein, all fees and expenses of the arbitration shall equally borne by MOTRICITY and CINGULAR. 


 

	h.	The arbitrator(s) must give effect to the limitations on CINGULAR’s liability as set forth in this Agreement, any applicable tariff, law, or regulation.


  

	i.	In any arbitration utilizing the rules applicable to Large/Complex cases, as defined under the WIA rules, the arbitrators must also apply the Federal Rules of Evidence,
and the losing party may have the award reviewed in accordance with the review procedures set forth in the WIA rules. 

  

	j.	 MOTRICITY agrees that CINGULAR and MOTRICITY each is waiving its respective right to a trial by jury, MOTRICITY acknowledges that arbitration is final
and binding and subject to only very limited 


  

 8 









	 	
review by a court. If for some reason this arbitration clause is at some point deemed inapplicable or invalid, MOTRICITY and CINGULAR agree to waive, to the fullest extent allowed by law, any
trial by jury, in such case, a judge shall decide the subject dispute or claim. 

 CINGULAR, MOTRICITY and Arbitrator(s) shall not
disclose the existence, content, or results of any arbitration. Judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction 

3.11 Entire Agreement 
 The terms
contained in this Agreement, and any Orders or SOWs, including all appendices and subordinate documents attached to or referenced in the Agreement or any Orders, will constitute the entire integrated Agreement between MOTRICITY and CINGULAR with
regard to the subject matter herein. This Agreement will supersede all prior oral and written communications, agreements, and understandings of the parties, if any, with respect hereto. Acceptance by either party of Material or Services, payments,
Orders, or SOWs, or any inaction by a party with respect to the foregoing shall not constitute a party’s consent to or acceptance of any additional or different terms from that stated in this Agreement, except for terms in an Order or SOW
placed by CINGULAR and signed by both parties. Estimates furnished by either party shall not constitute commitments. 
 3.12 Force Majeure

 Neither party shall be deemed in default of this Agreement or any Order to the extent that any delay or failure in the performance of its
obligations results from any cause beyond its reasonable control and without its fault or negligence, such as acts of God, acts of civil or military authority, embargoes, epidemics, war, riots, insurrections, fires, explosions, earthquakes, floods,
or strikes (“Force Majeure”). 
 If any Force Majeure condition affects MOTRICITY’s ability to perform, MOTRICITY shall give
immediate notice to CINGULAR and CINGULAR may elect to either: (1) Terminate the affected Order(s) or any part thereof, (2) suspend the affected Order(s) or any part for the duration of the Force Majeure condition, with the option to
obtain elsewhere Materials and Services to be furnished under such Order(s) and deduct from any commitment under such Order(s) the quantity of the Materials and Services obtained or for which commitments have been made elsewhere or (3) resume
performance under such Order(s) once the Force Majeure condition ceases, with an option in CINGULAR to extend any affected Delivery Date or performance date up to the length of time the Force Majeure condition endured. Unless CINGULAR gives written
notice within thirty (30) days after being notified of the Force Majeure condition, option (2) shall be deemed selected. 
 3.13
Governing Law 
 THIS AGREEMENT AND PERFORMANCE HEREUNDER SHALL BE GOVERNED BY THE LAWS OF THE STATE OF GEORGIA EXCLUSIVE OF ITS CHOICE OF
LAWS PROVISIONS. 
 3.14 Indemnity 

MOTRICITY agrees to defend, indemnify and hold CINGULAR harmless from any and all liabilities, causes of action, lawsuits, penalties, claims or demands
(including the costs, expenses and reasonable attorneys’ fees on account thereof) that may be made by: 
  

	a.	Anyone for injuries of any kind, including but not limited to personal injury, death, property damage and theft, resulting from MOTRICITY’s negligent or willful
acts or omissions or those of persons furnished by MOTRICITY, its agents or subcontractors, or resulting from the use of MOTRICITY’s Goods furnished hereunder or resulting from MOTRICITY’s failure to perform its obligations hereunder. The
indemnity covers, but is not limited to, claims of any alleged defect or shortcoming in the design, testing, manufacture, functioning, or use of the Goods, and claims based or including alleged failure to adequately or accurately describe or warn
about risks of potential injury due to product design, testing, manufacture, functioning, or use of Goods. This indemnity covers all claims brought under common law or statute, including but not limited to strict tort liability, strict products
liability, negligence, misrepresentation, or breach of warranty. 

  

 9 









	b.	Any of either MOTRICITY’s, its agent’s or subcontractor’s employees or former employees for which MOTRICITY’s, its agents’ or
subcontractors’ liability to such employee or former employee would otherwise be subject to payments under the Workers’ Compensation laws or an Employer’s Liability policy, premises liability principles or any other law or form of
legal duty or obligation; and 

  

	c.	Either MOTRICITY’s, its agent’s or subcontractor’s employees or former employees at MOTRICITY’s job site, for any and all claims arising out of the
employment relationship with respect to performing under this Agreement. This includes, but is not limited to employment discrimination charges and actions arising under Title VII of The Civil rights Act of 1964, as amended; The Equal pay Act; The
Age Discrimination in Employment Act; as amended; The Rehabilitation Act; The Americans with Disabilities Act; The Fair Labor Standards Act; The National Labor Relations Act; and any other applicable law. 


MOTRICITY, at its own expense, shall defend CINGULAR, at CINGULAR’s request, against any such liability, cause of action, penalty, claim, demand,
administrative proceeding or lawsuit, including any in which CINGULAR is named as an “employer” or “joint employer” with MOTRICITY. MOTRICITY shall have the right to control and direct the defense of any such action. CINGULAR
shall notify MOTRICITY promptly of any written claims or demands against CINGULAR for which MOTRICITY is responsible hereunder. 
 CINGULAR
agrees to notify MOTRICITY within a reasonable time of any written claims or demands against CINGULAR for which MOTRICITY is responsible. MOTRICITY shall also (1) keep CINGULAR fully informed as to the progress of such defense, and
(2) afford CINGULAR, at its own expense, an opportunity to participate with MOTRICITY in the defense or settlement of any such claim. 

The foregoing indemnity shall be in addition to any other indemnity obligations of MOTRICITY set forth in this Agreement. 

3.15 Information 
  

	a.	Any Information furnished by one party to the other party in connection with this Agreement shall remain the disclosing party’s property. Unless such Information
was (i) previously known to the receiving party free of any obligation to keep it confidential, (ii) has been or is subsequently made public by the disclosing party or a third party, without violating a confidentiality obligation, or
(iii) was independently developed by the receiving party without the use of the disclosing party’s Information, it shall be kept confidential by the receiving party. The receiving party shall use the same degree of care to prevent the
unauthorized disclosure of the disclosing party’s Information as the receiving party uses to protect its own Information,, but no less than reasonable care. The receiving party shall use the Information of the disclosing party only in
performing under this Agreement, and not for other purposes except as may be agreed upon between MOTRICITY and CINGULAR in writing. The receiving party is granted no rights or license to Information of the disclosing party except as otherwise
provided herein. All copies of such Information, in written, graphic or other tangible form, shall be returned to the disclosing party upon the earlier of (i) the disclosing party’s request or (ii) upon Termination, Cancellation, or
expiration of this Agreement. 

  

	b.	MOTRICITY understands and agrees that any and all field trial results prepared by CINGULAR are and shall remain the property of CINGULAR and are hereby considered
CINGULAR’s proprietary Information. Therefore, it shall be CINGULAR’s option, in its sole discretion, to furnish MOTRICITY copies of such documents or to discuss such documents with MOTRICITY. MOTRICITY’s use of field trial reports
furnished by CINGULAR shall be governed by the Publicity section in addition to the provisions contained in this section, Information. 

  

	c.	 The receiving party may disclose Information of the disclosing party as required to comply with binding orders of governmental entities that have
jurisdiction over it or as otherwise required by law, provided that the receiving party (i) gives the disclosing party reasonable written notice to allow the disclosing party to seek a protective order or other appropriate remedy (except to the
extent the 


  

 10 









	 	
receiving party’s compliance with the foregoing would cause it to violate a court order or other legal requirement), (ii) discloses only such information as is required by the
governmental entity or otherwise required by law, and (iii) and uses commercially reasonable efforts to obtain confidential treatment for any Information so disclosed. 


 

	d.	The parties further acknowledge that irreparable injury and damage will result from unauthorized disclosure of Information and from uses of Information other than as
provided herein, and monetary damages may not be sufficient remedy for unauthorized disclosure of Information. Therefore, the disclosing party shall be entitled to such injunctive or equitable relief as may be deemed proper by a court of competent
jurisdiction, in addition to any other rights or remedies available to it at law, in equity, or by statute. 

 3.16
Infringement 
  

	a.	MOTRICITY 

 (i) MOTRICITY agrees
to indemnify and hold CINGULAR harmless from and against any Liability, (including increased damages for willful infringement) that may result by reason of any infringement, or claim of infringement, of any trade secret, patent, trademark,
copyright, or other proprietary interest of any third party based on the normal use or installation of any Material or Services furnished to CINGULAR, except to the extent that such claim arises from MOTRICITY’s compliance with CINGULAR’s
detailed instructions. Such exception will not, however, include any infringement or claim of infringement based upon: 
  

	 	1.	products, software, or documentation which are available on the open market; or 


 

	 	2.	products, software, or documentation of MOTRICITY’s origin, design or selection. 


(ii) MOTRICITY represents and warrants that it has made reasonable independent investigation to determine the legality of its right to
sell or license the Material or provide Services as specified in this Agreement. 
 (iii) If an injunction or order is obtained
against CINGULAR’s use of any Material or Service, or, if, in MOTRICITY’s opinion, any Material or Service is likely to become the subject of a claim of infringement, MOTRICITY will, at its expense: 

 

	 	1.	Procure for CINGULAR the right to continue using the Material or Service; or 


 

	 	2.	After consultation with CINGULAR, replace or modify the Material or Service to make it a substantially similar, functionally equivalent, non-infringing Material or
Service. 

 (iv) If the Material or Service is purchased or licensed and neither (a) or (b) above is
possible, in addition to CINGULAR’s other rights, CINGULAR may Cancel the applicable Order and require MOTRICITY to remove, or cause the removal and/or return of, such Material or Service from CINGULAR’s location and refund any charges
paid by CINGULAR. 
 (v) In no event will CINGULAR be liable to MOTRICITY for any charges after the date that CINGULAR no longer
uses any Material or Service because of actual or claimed infringement. 
 (vi) MOTRICITY agrees to defend or settle, at its own
expense, any action or suit for which it is responsible under this section. CINGULAR agrees to notify MOTRICITY promptly of any claim of infringement and cooperate in every reasonable way to facilitate the defense. MOTRICITY shall afford CINGULAR,
at its own expense, an opportunity to participate on an equal basis with MOTRICITY in the defense or settlement of any such claim. 
  

	b.	CINGULAR 

 (i) CINGULAR agrees to
indemnify and hold MOTRICITY harmless from any and all Liabilities, causes of action, lawsuits, penalties, claims or demands (including the costs, expenses and reasonable attorneys’ fees on account thereof) that the Content (1) infringes
(including increased damages for willful infringement) on any third party’s Intellectual Property Rights; (2) violates any other third party rights; (3) violates any applicable Law; or (4) contains material that is libelous,
defamatory, private, obscene, or pornographic. 
  

 11 








 (ii) CINGULAR agrees to defend or settle, at its own expense, any action or suit for which
it is responsible under this section. MOTRICITY agrees to notify CINGULAR promptly of any claim of for which indemnification is sought hereunder, and cooperate in every reasonable way to facilitate the defense. CINGULAR shall afford MOTRICITY, at
its own expense, an opportunity to participate on an equal basis with CINGULAR in the defense or settlement of any such claim. 
 3.17
Insurance 
 Supplier shall maintain Insurance requirements provided in Appendix 7.0 commensurate with the Services performed. 

3.18 Intellectual Property 
  

	a.	Pre-Existing Materials. Except as provided for herein, each party will retain all Intellectual Property Rights in any Pre-Existing Materials.


  

	b.	Ownership of Works. Unless otherwise agreed by the Parties in the context of a specific Statement of Work, Motricity shall own all Intellectual Property
Rights to all Works arising from deliverables. Cingular also agrees not to assert any moral rights under applicable copyright law with regard to such Works. 


 

	c.	In the event the Parties agree in writing to transfer the Intellectual Property Rights in Works created by Motricity for Cingular pursuant to a Statement of Work, such
Works shall be works made for hire for Cingular, and, to the extent a Work does not qualify as a work made for hire for Cingular under applicable law, Motricity hereby assigns to Cingular all ownership of the Work, whether now existing or to be
later developed and agrees to take all further steps deemed necessary or desirable by Cingular to evidence or perfect such assignment. Motricity also agrees not to assert any moral rights under applicable copyright law with regard to such Works.
Motricity hereby represents and warrants that it has agreements in place with all employees to ensure that all Intellectual Property Rights in the works or inventions of such employees created pursuant to this Agreement will be transferred to
Cingular as required hereunder. 

  

	d.	Third Party Feature Work. In the event Cingular requests Motricity to provide Services and the Parties cannot agree on terms for the delivery of such
Services, Cingular will have the right to have a third party provide Services (subject to approval by Motricity, not to be unreasonably withheld) and Motricity shall cooperate with and provide reasonable support to a qualified third party developer
to assist in such development. Cingular shall pay Motricity for such cooperation and support on a time and materials basis according to the rates provided in Exhibit C. Motricity acknowledges that “cooperation” and “reasonable
support” for such third party developers may include providing access to or creating technical documentation and application programming interfaces (“APIs”) to the extent necessary. Cingular will require any such third party developer
to sign a non-disclosure agreement, prior to such third party developer providing any Services, that protects Motricity Proprietary Materials and Information no less rigorously than the Nondisclosure Agreement. 


 

	e.	General Skills. Motricity will be free to use its general knowledge, skills and experience within the scope of its business that are used or developed
pursuant to this Agreement. 

 3.19 Ownership of Work Product 

“Custom Applications” mean software applications developed by MOTRICITY exclusively for CINGULAR which are not derivatives of any of existing
Software. A derivative of Software is any computer program that is either (i) based upon underlying Software, or (ii) an add-on module, expansion module, upgrade, or other computer program the principle purpose of which is to make
additional features available for users of the Software, either case where such computer program would be an infringement if created without 

 

 12 








 
the authorization of MOTRICITY. Software defined as Custom Applications and all future Custom Applications will be solely owned by CINGULAR. Other terms and conditions governing Custom
Applications will be set forth in a Statement of Work that provides for the development of such Custom Applications and which incorporates the terms and conditions of this Agreement. 

“Joint Applications” are software applications developed by MOTRICITY for CINGULAR where the Joint Application is a derivative of the existing
MOTRICITY Software. Any development of Joint Applications must be specified, documented in a Statement of Work and agreed upon in writing by both parties prior to commencement of work. Joint Applications may be owned by MOTRICITY or
CINGULAR or jointly and licensed to either party, as the parties may agree in the applicable Statement of Work. 
 Without limiting the
foregoing, CINGULAR and MOTRICITY agree that the “Fuel Platform” and any modifications and derivatives thereof shall be the sole property of MOTRICITY. Further, all software applications developed by MOTRICITY pursuant to or in
connection with the Statement of Work, attached hereto as Appendix 1.3, including, but not limited to, the Storefront described therein, shall not constitute “Custom Applications” and such applications shall be solely owned by MOTRICITY.

 3.20 Invoicing and Payment 
  

	a.	For the provision of the Storefront, Cingular shall pay to MOTRICITY a revenue share as provided in Appendix 1.1. Cingular will ensure that its billing provider (QPASS)
will pay Motricity such revenue share within forty-five (45) calendar days of the last day of each month in which the Total Gross Revenue as defined in Appendix 1.1) was received. 


 

	b.	For invoices and payments other than the monthly revenue share, except as otherwise specified in an SOW, MOTRICITY shall render an invoice in duplicate promptly after
the Delivery and Acceptance of Materials or performance of Services. The invoice shall specify in detail (1) quantities of each ordered item, (2) unit prices of each ordered item, (3) whether the item is taxable and the amount of tax
per item, (4) item and commodity codes, (5) total amounts for each item, (6) total amount of applicable sales or use taxes, (7) discounts, (8) total amount due, and (9) software right-to-use fees as either
“application” or “operational.” CINGULAR shall pay MOTRICITY in accordance with the prices set forth in this Agreement within forty-five (45) days of the date of receipt of the invoice. Payment for shortages, or Materials or
Services not conforming to the Specifications, and portions of any invoice in dispute, may be withheld by CINGULAR until such problem has been resolved. If CINGULAR disputes any invoice rendered or amount paid, CINGULAR shall so notify MOTRICITY.
The parties shall use their best efforts to resolve such dispute expeditiously. Invoices received by CINGULAR more than one (1) year after the provision of Materials or performance of Services are untimely and CINGULAR shall have no obligation
to pay such invoices. Notwithstanding the foregoing, payment for any SOW for custom development services shall be subject to the Revenue Share Rider provided in Exhibit B. 


 

	c.	All claims for money due or to become due from CINGULAR will be subject to deduction by CINGULAR for any setoff counterclaim for money due or to become due from
MOTRICITY, whether under this Agreement or otherwise. Any amount due to CINGULAR that is not so applied against MOTRICITY’s invoices for any reason shall be paid to CINGULAR by MOTRICITY within thirty (30) days after written demand by
CINGULAR. 

  

	d.	If an Order or an Appendix specifies that MOTRICITY may submit invoices for progress payments prior to Acceptance, MOTRICITY is permitted to submit invoices at the end
of each month and CINGULAR will make progress payments to the MOTRICITY at thirty (30) day intervals. Such progress payments shall not exceed ninety percent (90%) of satisfactorily completed work at the time of billing, as determined by
CINGULAR. MOTRICITY agrees to use such progress payments for expenses incurred for Services or Material used in performance of the Work Order for CINGULAR. 


 

	e.	MOTRICITY agrees to accept standard, commercial methods of payment and evidence of payment obligation including, but not limited to CINGULAR’s purchase orders and
electronic fund transfers in connection with the purchase of the Materials and Services. 

  

 13 









	f.	 CINGULAR, through its billing vendor, shall pay MOTRICITY on thirty day (monthly) cycle within 45 days after Cingular receipt and confirmation of
invoice from Cingular’s billing services vendor (QPass) (e.g. April billing cycle potentially received by Cingular on
May 5th, confirmed on
May 10th, payment sent by Cingular by approximately
June 15th.) Cingular will make every effort to ensure
payment is made no later than 60 days after the end of the billing period. 


 3.21 Licenses and Patents 

 

	a.	During the term of this Agreement, CINGULAR grants to MOTRICITY a nontransferable, nonexclusive, royalty-free license to the Content for the use, preparation, sale,
distribution and delivery of such Content as anticipated by the terms of this Agreement. MOTRICITY shall have no ownership or other rights in the Content, including all updates, upgrades, modifications, enhancements, improvements and derivative
works thereof and thereto, and any and all Intellectual Property Rights embodied in such Content shall remain exclusively with CINGULAR and its licensors. Except for the foregoing, no licenses express or implied, under any patents, copyrights,
trademarks, or other Intellectual Property Rights are granted by CINGULAR to MOTRICITY under this Agreement. 

  

	b.	CINGULAR shall be responsible for reviewing and approving all Content provided to MOTRICITY under this Agreement. CINGULAR shall promptly notify MOTRICITY in writing if
any Content does not meet with CINGULAR’s approval. If CINGULAR does not notify MOTRICITY that any Content is not approved by CINGULAR, such Content shall be deemed approved. Upon notice to MOTRICITY that Content does not meet with
CINGULAR’s approval, MOTRICITY shall not use such Content with the Services, or if such Content is already used with the Services, MOTRICITY shall use commercially reasonable efforts to remove any such Content from the Services.


 3.22 Limitation of Liability 

Except for obligations under Sections 3.15 (Confidentiality) and 3.16 (Infringement), neither party will not be liable for consequential, incidental,
special, or punitive damages, or for loss of revenue or profit in connection with the performance or failure to perform this Agreement regardless of whether such liability arises from breach of contract, tort, or any other theory of liability.

 3.23 Liquidated Damages 

MOTRICITY recognizes the importance of meeting Delivery Dates and agrees to the following liquidated damage provisions and procedures: 

 

	a.	Upon discovery of information indicating a reasonable certainty that Materials and/or Services will not be completed before the scheduled Delivery Date, MOTRICITY shall
notify CINGULAR and provide information relating to the estimated length of delay. The parties shall work jointly toward resolution of a plan to resolve the delayed Delivery. If the parties reach agreement on an extended Delivery Date and MOTRICITY
fails to meet the extended Delivery Date, CINGULAR may (a) Cancel such Order, (b) exercise its right to recover liquidated damages as specified in Appendix 1.2, and/or (c) further extend the Delivery Date. No payments progress or
otherwise, made by CINGULAR to MOTRICITY after any scheduled Delivery Date shall constitute a waiver of liquidated damages. 

  

	b.	CINGULAR agrees that MOTRICITY shall not be liable for liquidated damages for any delay which is caused by CINGULAR or any other matter outside of MOTRICITY’s Span
of Control. 

 3.24 *** 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 14 








 3.25 Minority/Woman/Disabled Veteran-owned Business Enterprises (“MBE/WBE/DVBE”) (and
Appendices) 
  

	a.	Motricity shall strive to reach goals for the participation of M/WBE and DVBE firms as follows: *** These goals apply to all annual expenditures by any entity
pursuant to this Agreement with Supplier. 

  

	b.	Supplier MBE/WBE/DVBE participation may be achieved through cost of goods content, contract specific subcontracting or the use of value-added resellers. The
participation levels identified above will be renegotiated to comply with any regulatory requirements imposed on CINGULAR. 

  

	c.	Attached hereto and incorporated herein as Appendix 4.12(a) is Supplier’s completed Participation Plan outlining its M/WBE-DVBE goals and specific and detailed
plans to achieve those goals. Supplier will submit an updated Participation Plan annually by the first week in January. Supplier will submit M/WBE-DVBE Results Reports quarterly by the end of the first week following the close of each quarter, using
the form attached hereto and incorporated herein as Appendix 4.12(b). Participation Plans and Results Reports will be submitted to the Prime Supplier Results Manager. 


3.26 Non-Exclusive Market 
 It is
expressly understood and agreed that this Agreement does not grant MOTRICITY an exclusive privilege to provide to CINGULAR any or all Material and Services of the type described in this Agreement, nor requires CINGULAR to purchase or license any
Materials or Services. It is, therefore, understood that CINGULAR may contract with other manufacturers and suppliers for the procurement or trial of comparable Materials and Services and that CINGULAR may itself perform the Services described here.

 3.27 Non-solicitation 
 Each
party agrees not to solicit during the term of this Agreement and for six (6) months thereafter the other party’s personnel, employees or contractors, for employment, without the prior written consent of such party. Notwithstanding the
foregoing, each party shall be free to solicit potential employees through solicitations and advertisements in general circulations 
 3.28
Notices 
 Except as otherwise provided in this Agreement, or an applicable Order, all notices or other communications hereunder shall be
deemed to have been duly given when made in writing and either 1) delivered in person, or 2) when received, if provided by an overnight or similar delivery service, or 3) when received, if deposited in the United States Mail, postage prepaid, return
receipt requested, and addressed as follows: 
  

	To:	Motricity, Inc. 


	 	2800 Meridian Parkway, Suite 150 


	 	Durham, NC 27713 


	 	Attn: *** 

  

	To:	Cingular Wireless, LLC 


	 	5565 Glenridge Connector 


	 	Atlanta GA, 30342 


	 	Attn.: *** 

  

	 	cc:	Cingular Wireless, LLC 


	 	 	5565 Glenridge Connector 


	 	 	Atlanta GA, 30342 


	 	 	Attn.: General Counsel 

 ***This redacted
material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 15 








 The address to which notices or communications may be given by either party may be changed by written notice
given by such party to the other pursuant to this paragraph entitled “Notices”. 
 3.30 Price 

Material and Services shall be furnished by MOTRICITY in accordance with the prices set forth in Appendix 1.1, attached hereto and made a part hereof, or
pursuant to prices for such Material and Services as provided in any Statement of Work. The prices in Appendix 1.1 are not subject to increase during the “initial term” of this Agreement. 

3.31 Professional Services 
 In the event
that Cingular requests, in its sole discretion, that Motricity perform any development, customization, installation, conversion, integration, training or other services by Motricity, Cingular will memorialize such request in a Service Request.
Cingular will use the Standard Project Service Request substantially in the form of Exhibit A. All Standard Project Service Requests must be signed by duly authorized representatives of each party. In the event that Motricity elects to perform such
services, the parties will draft a Statement of Work based on the Service Request. Upon signature by duly authorized representatives of both Parties, Motricity will provide Services pursuant to the terms and conditions provided for in this Agreement
and as set forth in the applicable Statement of Work. A separate Service Request and Statement of Work will be required for each project, assignment or task requested by Cingular. 

3.32 Professional Services Non-Performance Compensation 

In the event of its failure to deliver a deliverable for Professional Services, as described in Section 3.31, on time, Motricity agrees to pay
amounts described in this Section 3.31 as liquidated damages sustained by Cingular (“Professional Services Non Performance Compensation”). The parties acknowledge that the Professional Services Non Performance Compensation shall not
be construed as an unenforceable penalty clause. Motricity agrees to credit the Professional Services Non-Performance Compensation against future payments due Motricity by Cingular. In the event no payments are due Motricity by Cingular within six
(6) months of the end of the month that Non-Performance Compensation accrued, Motricity shall promptly pay Cingular the Professional Services Non-Performance Compensation as a cash refund. 

Unless otherwise agreed to in a Statement of Work, the following table expresses the default schedule of Professional Services Non-Performance
Compensation applicable to each SOW: 
  

			
	 Week of Delay
	  	 Professional Services Non-Performance Compensation

		
	 First 4 Weeks
	  	***
		
	 Week 5
	  	***
		
	 Weeks 6-8:
	  	***
		
	 Week 9
	  	***

 The foregoing percentages shall be cumulative. For
example, *** 
 For the purposes of interpreting this table, a “Week” shall mean a period of seven (7) consecutive calendar days
beginning the day after the date a deliverable should have been delivered. In the event that the period of non performance or late performance includes less than seven (7) calendar days (“Non-Week Days”), the Professional Services
Non-Performance Compensation for such Non-Week Days shall be prorated based upon the number of Non-Week Days and the applicable percentage in the table above. For example, if Motricity’ performance of a deliverable were to extend ten
(10) days beyond the Delivery date, the Professional Services Non-Performance Compensation would be two and six-sevenths percent (2 6/7%) of the Service fee associated with that deliverable. 

 

 16 








 In no case will the aggregated Professional Services Non-Performance Compensation exceed *** of the fees for
the delayed deliverable as stated in the chart above. Cingular will not assess Professional Services Non-Performance Compensation to the extent delays or non-performance is caused by entities or factors for that are not within Motricity’s Span
of Control under a specific SOW. Penalties will not be enforced if any of the following situations occur: 
 Cingular does not
meet sign-off date(s) specified in each SOW 
 Cingular does not provide requirements or other inputs by date(s) specified in
each SOW 
 Slippage outside of Motricity’s Span of Control. 

3.33 Publicity 
 Neither party shall use
the other party’s name or any language, pictures, or symbols which could, in the other party’s judgment, imply the other party’s identity or endorsement by the other party or any of its employees in any (a) written, electronic,
or oral advertising or presentation or (b) brochure, newsletter, book, electronic database, or other written material of whatever nature, without the other party’s prior written consent (hereafter “publicity matters”). Each party
will submit to the other party for written approval, prior to publication, all publicity matters that mention or display the other party’s name and/or marks or contain language from which a connection to said name and/or marks may be inferred
or implied. 
 Furthermore, neither party grants any license, express or implied, to the other party for any trademark, patent, copyright, trade
secret or any other intellectual property or applications therefore which is now or may hereafter be owned by the other party or any Affiliate of the other party. 

Notwithstanding the foregoing, MOTRICITY may include the CINGULAR in a MOTRICITY customer list, such that CINGULAR’s name with or without logo is no
more prominent than any other MOTRICITY customer. 
 3.34 Records and Audits 

 

	a.	MOTRICITY agrees that it will: 


i. Maintain complete and accurate records related to the Material and Services provided by MOTRICITY to CINGULAR, including records of all
amounts billable to and payments made by CINGULAR in accordance with generally accepted accounting principles and practices, uniformly and consistently applied in a format that will permit audit; 

ii. Retain such records and reasonable billing detail for a period of at least three (3) years from the date of final payment for
Materials and Services; 
 iii. Provide reasonable supporting documentation to CINGULAR concerning any disputed invoice amount
within thirty (30) calendar days after receipt of written notification of such dispute; and 
 iv. Permit CINGULAR and its
authorized representatives to inspect and audit during normal business hours the charges invoiced to CINGULAR. Should CINGULAR request an audit, MOTRICITY will make available any pertinent records and files to CINGULAR during normal business hours
at no additional charge. 
 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has
been filed separately with the Commission. 
  

 17 









	b.	CINGULAR agrees that it will: 

  

	a.	Maintain complete and accurate records from its own and any third party billing systems only as related to the revenue share provided in Appendix 1.1 in accordance with
generally accepted accounting principles and practices, uniformly and consistently applied in a format that will permit audit; 

  

	b.	Retain such records and reasonable billing detail for a period of at least three (3) years from the date of final payment hereunder; 


 

	c.	Provide reasonable supporting documentation to MOTRICITY concerning any disputed amounts within thirty (30) calendar days after receipt of written notification of
such dispute; and 

  

	d.	Permit MOTRIICTY and its authorized representatives to inspect and audit during normal business hours CINGULAR’s and any third party billing systems related to the
revenue share. Should MOTRICITY request an audit, CINGULAR will make available any pertinent records and files to MOTRICITY during normal business hours at no additional charge. 


3.35 Severability 
 If any provision or
any part of provision of this Agreement shall be invalid or unenforceable, such invalidity or non-enforceability shall not invalidate or render unenforceable any other portion of this Agreement. The entire Agreement will be construed as if it did
not contain the particular invalid or unenforceable provision(s) and the rights and obligations of the MOTRICITY and CINGULAR will be construed and enforced accordingly. 

3.36 Survival of Obligations 

Obligations and rights in connection with this Agreement which by their nature would continue beyond the Termination, Cancellation or expiration of this
Agreement, including those in the sections entitled “Compliance With Laws,” “Infringement,” “Indemnity,” “Publicity,” “Severability,” “Information,” “Intellectual Property”
(excluding Section 3.18 (d)), “Ownership of Work Product,” “Limitation of Liability,” “Non-solicitation,” “Independent Contractor,” “Records and Audits,’ and “Warranty and Rebates”
(Sections 3.38(a), (c), and (e) only), will survive the Termination, Cancellation, or expiration of this Agreement. 
 3.37 Taxes 

  

	a.	MOTRICITY may invoice CINGULAR the amount of any federal excise taxes or state or local sales taxes imposed upon the sale of Material or provision of Services as
separate items, if applicable, listing the taxing jurisdiction imposing the tax. Installation, labor and other non-taxable charges must be separately stated. CINGULAR agrees to pay all applicable taxes to MOTRICITY which are stated on and at the
time the Material or Service invoice is submitted by MOTRICITY. MOTRICITY agrees to remit taxes to the appropriate taxing authorities. 

  

	b.	MOTRICITY agrees to pay, and to hold CINGULAR harmless from and against, any penalty, interest, additional tax, or other charge that may be levied or assessed as a
result of the delay or failure of MOTRICITY, for any reason, to pay any tax or file any return or information required by law, rule or regulation or by this Agreement to be paid or filed by MOTRICITY. MOTRICITY agrees to pay and to hold CINGULAR
harmless from and against any penalty or sanction assessed as a result of MOTRICITY doing business with any country subject to U.S. trade restrictions. 

  

	c.	 Following the issuance of an Order, MOTRICITY shall within twenty (20) days (but in no event later than two (2) weeks before commencement of
work under the applicable Order) present CINGULAR a schedule of taxes and fees that MOTRICITY proposes to collect from CINGULAR. Upon CINGULAR’s request, the parties shall consult with respect to the basis and rates upon which MOTRICITY shall
pay any taxes or fees for which CINGULAR is obligated to reimburse MOTRICITY under this Agreement. If CINGULAR determines that in its opinion any such taxes or fees are not payable or should be paid on a basis less than the full price or at rates
less than the full tax rate, MOTRICITY shall make payment in accordance with such determinations and CINGULAR shall be responsible for such determinations. If collection is sought by the taxing authority for a greater amount of taxes than that so
determined by CINGULAR, MOTRICITY shall promptly notify CINGULAR. MOTRICITY shall cooperate with CINGULAR in contesting such determination, but CINGULAR shall be responsible and shall reimburse MOTRICITY for any tax, interest, or penalty in



  

 18 









	 	
excess of its determination. If CINGULAR desires to contest such collection, CINGULAR shall promptly notify MOTRICITY. If CINGULAR determines that in its opinion it has reimbursed MOTRICITY for
sales or use taxes in excess of the amount which CINGULAR is obligated to reimburse MOTRICITY, CINGULAR and MOTRICITY shall consult to determine the appropriate method of recovery of such excess reimbursements. MOTRICITY shall credit any excess
reimbursements against tax reimbursements or other payments due from CINGULAR if and to the extent MOTRICITY can make corresponding adjustments to its payments to the relevant tax authority. At CINGULAR’s request, MOTRICITY shall timely file
any claims for refund and any other documents required to recover any other excess reimbursements, and shall promptly remit to CINGULAR all such refunds (and interest) received. 


 

	d.	If any taxing authority advises MOTRICITY that it intends to audit MOTRICITY with respect to any taxes for which CINGULAR is obligated to reimburse MOTRICITY under this
agreement, MOTRICITY shall (1) promptly so notify CINGULAR, (2) afford CINGULAR an opportunity to participate on an equal basis with MOTRICITY in such audit with respect to such taxes and (3) keep CINGULAR fully informed as to the
progress of such audit. Each party shall bear its own expenses with respect to any such audit, and the responsibility for any additional tax, penalty or interest resulting from such audit shall be determined in accordance with the applicable
provisions of this Section. MOTRICITY’s failure to comply with the notification requirements of this section shall relieve CINGULAR of its responsibility to reimburse MOTRICITY for taxes only if MOTRICITY’s failure materially prejudiced
CINGULAR’s ability to contest imposition or assessment of those taxes. 

  

	e.	In addition to its rights under subparagraph (d) above with respect to any tax or tax controversy covered by this Tax Section, CINGULAR will be entitled to
contest, pursuant to applicable law and tariffs, and at its own expense, any tax previously billed that it is ultimately obligated to pay. CINGULAR will be entitled to the benefit of any refund or recovery of amounts that it had previously paid
resulting from such a contest. MOTRICITY will cooperate in any such contest, provided that all costs and expenses incurred in obtaining a refund or credit for CINGULAR shall be paid by CINGULAR. 


 

	f.	If either party is audited by a taxing authority or other governmental entity, the other party agrees to reasonably cooperate with the party being audited in order to
respond to any audit inquiries in an appropriate and timely manner, so that the audit and any resulting controversy may be resolved expeditiously. 


3.38 Warranty and Rebates 
  

	a.	MOTRICITY warrants to CINGULAR that Material furnished hereunder will be merchantable, free from defects in design, material and workmanship, fit and sufficient for the
purposes intended by CINGULAR, free from all liens and encumbrances and will strictly conform to and perform in accordance with applicable Specifications, drawings and samples. In addition, if Material contains one or more original equipment or
software manufacturer’s (“OEM”) warranties, MOTRICITY hereby represents that it has the authority to and does hereby assign such warranties to CINGULAR. 


 

	b.	MOTRICITY also warrants to CINGULAR that any Services provided hereunder will be performed in a first-class, professional manner, in strict compliance with the
Specifications, and with the care, skill, and diligence, and in accordance with the applicable standards, currently recognized in supplier’s profession or industry. If MOTRICITY fails to meet applicable professional standards, MOTRICITY will,
without additional compensation, promptly correct or revise any errors or deficiencies in the Services furnished hereunder. 

  

	c.	 MOTRICITY represents and warrants that: there are no actions, suits, or proceedings, pending or threatened, which will have a material adverse effect
on MOTRICITY’s ability to fulfill its obligations under this Agreement; it will immediately notify CINGULAR if, during the term of this Agreement, MOTRICITY becomes aware of any action, suit, or proceeding, pending or threatened, which may have
a material adverse effect on MOTRICITY’s ability to fulfill the obligations under this Agreement or any Order; it has all necessary skills, rights, financial resources, and authority to enter into this Agreement and related Orders and to
provide or license the Material or Services, including that the Material and Services will not infringe any patent, copyright, or other intellectual property; no 



 

 19 









	 	
consent, approval, or withholding of objection is required from any entity, including any governmental authority with respect to the entering into or the performance of this Agreement or any
Order; the Material and Services will be provided free of any lien or encumbrance of any kind; it will be fully responsible and liable for all acts, omissions, and work performed by any of its representatives, including any subcontractor; that all
representatives, including subcontractors, will strictly comply with the provisions specified in this Agreement; and it will comply with the terms of this Agreement or Order, including those specified in any Exhibits or Appendices thereto.


  

	e.	If the parties have identified a system on which Software will operate, MOTRICITY warrants that Software will perform on and be compatible with such system and operate
satisfactorily in the system environment specified in the applicable Order or Statement of Work. System includes the hardware, operating and application Software, interfaces, and databases that interact with such Software. 


 

	f.	MOTRICITY warrants that all Material provided to CINGULAR hereunder shall be tested prior to delivery to insure it is in strict compliance with the Specifications and
that Material will not contain Harmful Code at any time. Testing will include complete regression and interaction testing and load, unit, and integration testing when applicable. 


ARTICLE IV - SPECIAL CLAUSES 
 4.1
Access 
  

	a.	When appropriate, MOTRICITY shall have reasonable access to CINGULAR’s premises during normal business hours and at such other times as may be agreed upon by the
parties in order to enable MOTRICITY to perform its obligations under this Agreement. MOTRICITY shall coordinate such access with CINGULAR’s designated representative prior to visiting such premises. MOTRICITY insures CINGULAR that only persons
employed by MOTRICITY or subcontracted by MOTRICITY will be allowed to enter CINGULAR’s premises. If CINGULAR requests MOTRICITY or its subcontractor to discontinue furnishing any person provided by MOTRICITY or its subcontractor from
performing work on CINGULAR’s premises, MOTRICITY shall immediately comply with such request. Such person shall leave CINGULAR’s premises promptly and MOTRICITY shall not furnish such person again to perform work on CINGULAR’s
premises without CINGULAR’s written consent. The parties agree that, where required by governmental regulations, it will submit satisfactory clearance from the U.S. Department of Defense and/or other federal, state, or local authorities.


  

	b.	CINGULAR may require MOTRICITY or its representatives, including employees and subcontractors, to exhibit identification credentials or sign a Nondisclosure Agreement
which CINGULAR may issue in order to gain access to CINGULAR’s premises for the performance of Services. If, for any reason, any MOTRICITY representative is no longer performing such Services, MOTRICITY shall immediately inform CINGULAR.
Notification shall be followed by the prompt delivery to CINGULAR of the identification credentials, if issued by CINGULAR, or a written statement of the reasons why said identification credentials cannot be returned. 


 

	c.	MOTRICITY shall insure that its representatives, including employees and subcontractors will, while on or off CINGULAR’s premises, perform Services which
(i) conform to the Specifications, (ii) protect CINGULAR’s Material, buildings, and structures, (iii) do not interfere with CINGULAR’s business operations, and (iv) perform such Services with care and due regard for the
safety, convenience, and protection of CINGULAR, its employees, and property and in full conformance with the policies specified in the CINGULAR Code of Conduct, which prohibits the possession of a weapon or an implement which can be used as a
weapon. 

  

	d.	MOTRICITY shall be responsible for insuring that all persons furnished by MOTRICITY work harmoniously with all others when on CINGULAR’s premises.


 4.2 Change Notices - Simple 
  

	a.	MOTRICITY agrees to notify CINGULAR, in advance, of any change to be made in the Material furnished in accordance with the Specifications, software related
documentation and/or documentation that would impact upon either reliability or the form, fit or function of the Material. 

  

 20 









	b.	In order for CINGULAR to review Material changes, a minimum of thirty (30) days advance notice before installation in any end-user location will be required except
for those cases where an extremely unsatisfactory condition requires immediate remedial action. The final classification of any Material change proposed by MOTRICITY will be by mutual agreement between MOTRICITY and CINGULAR.


  

	c.	In the event that CINGULAR and MOTRICITY fail to reach agreement on any change in Material proposed by MOTRICITY, CINGULAR will have the right without penalty to
Terminate any or all Orders for Material affected by such change(s) proposed or issued by CINGULAR. 

 4.3 Emergency Support
Service 
 If any natural disaster or other emergency occurs whereby Material and Service provided in connection with this Agreement is
damaged and such condition materially affects CINGULAR’s ability to provide services to its subscribers, MOTRICITY agrees, at CINGULAR’s request, to assist CINGULAR as provided in Appendix 1.2 

4.4 Government Contract Provisions 

Orders containing a notation that the Material is intended for use under government contracts shall be subject to the then current government provisions
referenced in or attached to such Orders. 
 4.5 Independent Contractor 

MOTRICITY hereby represents and warrants to CINGULAR that: 
  

	a.	MOTRICITY is engaged in an independent business and will perform all obligations under this Agreement as an independent contractor and not as the agent or employee of
CINGULAR; 

  

	b.	MOTRICITY’s personnel performing Services shall be considered solely the employees of MOTRICITY and not employees or agents of CINGULAR; 


 

	c.	MOTRICITY has and retains the right to exercise full control of and supervision over the performance of the Services and full control over the employment, direction,
assignment, compensation, and discharge of all personnel performing the Services; 

  

	d.	MOTRICITY is solely responsible for all matters relating to compensation and benefits of all MOTRICITY’s personnel who perform Services. This responsibility
includes, but is not limited to, (1) timely payment of compensation and benefits, including, but not limited to, overtime, medical, dental, and any other benefit, and (2) all matters relating to compliance with all employer obligations to
withhold employee taxes, pay employee and employer taxes, and file payroll tax returns and information returns under local, state, and federal income tax laws, unemployment compensation insurance and state disability insurance tax laws, and social
security and Medicare tax laws, and all other payroll tax laws or similar laws (all collectively hereinafter referred to as “payroll tax obligations”) with respect to all MOTRICITY personnel providing Services. 


 

	e.	MOTRICITY will indemnify, defend, and hold CINGULAR harmless from all Liabilities, costs, expenses, and claims related to MOTRICITY’s failure to comply with the
immediately preceding paragraph. 

 4.6 Insignia 

Upon CINGULAR’s written request, certain of CINGULAR’s trademarks, trade names, insignia, symbols, decorative designs, or other similar items
(hereinafter “Insignia”), shall be properly affixed by MOTRICITY to the Material furnished at no additional cost to CINGULAR. Such Insignia shall not be affixed, used, or otherwise displayed on the Material without CINGULAR’s written
approval. The manner in which such Insignia will be affixed must be approved in writing by CINGULAR. 
 MOTRICITY agrees to remove, at no
additional cost to CINGULAR, all Insignia from Material not meeting CINGULAR’s requirements. MOTRICITY agrees to indemnify, defend, and hold CINGULAR harmless from any Liability in connection with MOTRICITY’s failure to remove such
Insignia. This section will in no way alter or modify MOTRICITY’s obligations under this Agreement regarding protection of CINGULAR’s confidential Information. 
  


 21 








 4.7 Non-Intervention 

In connection with the provision of Material and Services by MOTRICITY to CINGULAR, MOTRICITY agrees not to influence – directly or indirectly –
any regulatory, legislative, or judicial body so as to prevent, or delay the offering of Materials or Services by CINGULAR which utilize the Material or Services supplied by MOTRICITY. 

4.8 Overdependence of MOTRICITY 

MOTRICITY warrants to CINGULAR that as of the effective date of this Agreement MOTRICITY has (1) no contractual obligations which would adversely
affect MOTRICITY’s capabilities to perform under this Agreement, (2) is not involved in any litigation which would adversely affect MOTRICITY’s ability to perform under this Agreement, and (3) has all professional licenses which
are required to perform under this Agreement. 
 Accordingly, and because CINGULAR has no way of ascertaining MOTRICITY’s dependency on
CINGULAR for revenues from sales in proportion to revenues from MOTRICITY’s other customers, and in order to protect CINGULAR from a situation in which MOTRICITY is overly dependent upon CINGULAR for said sales, MOTRICITY agrees to release and
hold harmless CINGULAR from any and all claims and liabilities relating to MOTRICITY’s financial stability, which may result from CINGULAR’s termination of any Order placed under this Agreement, and/or CINGULAR’s reduced purchases
hereunder, for any reason whatsoever. 
 4.9 Releases Void 

Neither party shall require waivers or releases of any personnel or other representatives of the other in connection with visits to its premises, nor
shall no such releases or waivers be pleaded by either party in any action or proceeding. 
 4.10 Statement(s) of Work and Form of Order(s)

 This Agreement contemplates the future execution by CINGULAR and MOTRICITY of one or more written Order(s) or Statement(s) of Work. Both
parties shall execute each Order(s) and/or SOW(s) and the terms of the Agreement will govern the Order(s) and/or SOW(s). 
 4.11 Strategic
Technology Partnership 
 As part of this Agreement, CINGULAR and MOTRICITY shall establish a Strategic Technology Partnership with the
primary goal of providing a formal technology information exchange process. This process shall be driven by an executive-level review committee that shall meet periodically (no less than twice each year) to review key technology initiatives that
could have potential impact on CINGULAR’s technology strategy and future buying decisions. The process shall also be supported by the on-going exchange of key information in areas such as standards initiatives, product changes and customer
requirements as defined by CINGULAR. 
 4.12 Technical Support 

MOTRICITY will provide full and complete technical assistance to CINGULAR for the Materials and Services covered by this Agreement as provided in Appendix
1.2. 
 4.13 Work Done By Others 

If any part of MOTRICITY’s work is dependent upon services performed by others, MOTRICITY shall inspect and promptly report to CINGULAR any defect
that renders such other services unsuitable for MOTRICITY’s proper performance. MOTRICITY’s silence shall constitute approval of such other services as fit, proper and suitable for MOTRICITY’s performance of its work. All obligations
hereunder and to any SOWs shall remain in full force and effect with respect to any subcontracted parties. 
  

 22 








 ARTICLE V – CLAUSES APPLICABLE TO SOFTWARE AND SERVICES 

5.1 Computer Asset Protection Requirements 

With respect to Software, MOTRICITY agrees to comply with the current issue of CINGULAR Wireless LLC’s Corporate Security Standards Technical
Reference (“CSSTR”), entitled “Security Requirements for Contractual Agreements” as set forth in Appendix 3.6. This reference fully incorporates Appendix 3.6 herein. MOTRICITY agrees to cooperate fully with CINGULAR in ensuring
that Software and/or computer systems MOTRICITY develops, designs, or supports under this Agreement comply with the CSSTR. MOTRICITY agrees to fully indemnify, defend at its own expense, and hold the CINGULAR harmless against any breach of the terms
set forth in Appendix 3.6. [Corporate Security Standards Technical Reference to be provided at a later date] 
 With respect to Software or
Services (other than Software Maintenance), MOTRICITY agrees to comply with the current issue of CINGULAR Wireless, LLC’s Corporate Security Standards Technical Reference (“CSSTR”), entitled “Security Requirements for System or
Network Access by Vendor, Contractor and MOTRICITY Personnel” as set forth in Appendix 3.6 which is attached hereto and fully incorporated herein by this reference. The word “MOTRICITY” used in Appendix 3.6 shall mean MOTRICITY.
MOTRICITY agrees that all of its personnel having access to CINGULAR’s systems will be covered on the contents of the CSSTR and will sign the certification provided to that effect. Failure of any personnel to sign the certification may be
grounds for CINGULAR refusing to allow that individual system access. MOTRICITY agrees to fully indemnify, defend at its own expense, and hold CINGULAR harmless against any breach of the terms set forth in the CSSTR. 

5.2 Documentation 
 MOTRICITY shall
furnish, at no additional charge to CINGULAR, Documentation for each copy of Software delivered hereunder, including any and all succeeding changes thereto, and Documentation for Fixes, Upgrades and Enhancements. This documentation will be of
sufficient depth such that MOTRICITY hereby grants to CINGULAR for the term of this Agreement a, paid-up, non-exclusive, world-wide, non-transferable right and license for Users to use, execute, modify, reproduce, publicly display, and publicly
perform the Documentation. 
 5.3 Fixes, Upgrades and Enhancements 

MOTRICITY shall be responsible for performing Fixes, Upgrades and Enhancements to the Software as more fully set out in the Statement of Work section
(Appendix 1.3 “Statement of Work”). 
 5.4 Provisions for Software Trials and Beta Testing 

From time to time, MOTRICITY may provide CINGULAR with Software and/or pre-production software known as “beta software”, on a trial basis at no
charge for a mutually agreed upon period. Such trial shall be subject to the terms and conditions of the applicable SOW. CINGULAR shall not be required to issue an Order or to sign a nondisclosure agreement apart from this Agreement to conduct a
trial. CINGULAR shall have no obligation to license, purchase or otherwise acquire any Software and/or beta software from MOTRICITY upon the completion of any trial. 

 

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 5.5 Provisions for Source Code 

Upon occurrence of any of the following events, MOTRICITY shall provide CINGULAR with the Source Code for the Software: 

(i) MOTRICITY ceases to provide any support for the Storefront or such Software; 

(ii) MOTRICITY ceases doing business for any reason; 

(iii) MOTRICITY commits any act of bankruptcy within the meaning of the Federal, or any State Bankruptcy Act or if bankruptcy proceedings
are instituted against MOTRICITY; or 
 (iv) Proceedings such as receivership, insolvency, reorganization, dissolution,
liquidation or other similar proceedings are instituted by or against MOTRICITY. 
 At CINGULAR’s request and expense, MOTRICITY agrees to
place such Source Code in escrow with a software custodian mutually acceptable to the parties. The Source Code will be sufficiently documented such that person(s) with expertise in the area of software development may provide support and
modifications for the software within a reasonable timeframe. Further, MOTRICITY will make reasonable efforts to keep the Source Code held in escrow up to date. The Source Code will be updated with each major release of Software within 30 days of
the release. 
 CINGULAR shall take all reasonable precautions to protect the delivered Source Code from unauthorized disclosure or use and
shall only permit authorize Users having a business related reason access and use of the Source Code. 
 5.6 Provisions for Content Catalog

 Upon occurrence of any of the following events, Motricity shall provide Cingular with the Content Catalog for the Storefront 

MOTRICITY ceases to provide Software Maintenance for such Software; 

MOTRICITY ceases doing business for any reason; 

MOTRICITY commits any act of bankruptcy within the meaning of the Federal, or any State Bankruptcy Act or if bankruptcy proceedings are
instituted against MOTRICITY; or 
 The relationship with Motricity terminates for any reason whatsoever. 

Proceedings such as receivership, insolvency, reorganization, dissolution, liquidation or other similar proceedings are instituted by or
against MOTRICITY. 
 Motricity agrees to take all reasonable efforts to ensure that the Content Catalog is up to date and is no older than 7
days. Further Motricity agrees to provide the content catalog in a format that is mutually agreed between Motricity and Cingular within 10 days of the request being made. “Content Catalog” shall mean the list of Content that CINGULAR
provides via the Storefront, including sufficient information to identify the individual digital Content products and correlate such Content product back to its relationship on the Storefront’s taxonomy and to Subscriber purchases past and
present. Provision of the Content Catalog to Cingular does not and will not confer on Cingular any rights to any of the Content listed therein. 

5.7 Software Support and Maintenance 

MOTRICITY shall be responsible for performing Software support and maintenance, as more fully set out in Appendix 1.2 or the applicable SOW.

  

 24 








 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly authorized
representatives: 
  

									
	MOTRICITY, INC.	 		 	CINGULAR WIRELESS LLC
					
	By:	 	 /s/ Ryan Wuerch
	 		 	By:	 	 /s/ Stan Sigman

					
	Name:	 	Ryan Wuerch	 		 	Name:	 	Stan Sigman
					
	Title:	 	Chairman and CEO	 		 	Title:	 	President and CEO
					
	Date:	 	 7/28/2006
	 		 	Date:	 	 9/14/06



 

 25 








 APPENDIX 1.1 

MOTRICITY PRICING 
 ***

 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately
with the Commission. 
  

 26 








 APPENDIX 1.2 

SERVICE LEVEL AGREEMENT 

To adequately offer and support the Storefront, MOTRICITY and CINGULAR agree to the terms and conditions set forth in this SLA including but not limited
to, the following areas. 
  

	 	•	 	 Service availability to Subscribers. 


  

	 	•	 	 Trouble identification and resolution process. 


  

	 	•	 	 Ongoing support, upgrade, and change control plan for the Storefront 



 

	 	•	 	 Content provider technical support process 


  

	 	•	 	 Device and application testing SLA. 



Definitions 
 Unless
defined herein, all capitalized terms shall have the meanings set forth in the Agreement 
  

			
	 Term
	  	 Definition

		
	Availability	  	The percentage resulting from the following calculation: [1-(Down Time/(Total Time – Scheduled Down Time))] x 100. Availability percentages shall be expressed to two decimal
points with the second decimal place rounded up or down to the nearest one-hundredth of a percentage point.
		
	Business Hours	  	Monday through Friday, 8:00 am to 7:00 pm Eastern Time
		
	Degradation	  	A condition in which the system functions outside the predetermined performance limits, resulting in a lower quality of service, but not including Outages.
		
	Down Time	  	During a calendar month, the sum of (i) number of minutes that the Information Service experiences an Outage, plus (ii) the number of minutes that the Information Service
experiences Degradation greater than ***, pro-rated according to the percentage of Degradation as described below. Down Time does not include Outages or Degradation that occur during Scheduled Maintenance.
		
	Emergency Maintenance	  	Maintenance required outside the agreed-upon Scheduled Maintenance, or necessary within Scheduled Maintenance but not scheduled in advance pursuant to Section 5.
		
	Executive Bridge	  	A teleconference that brings together appropriate senior and executive people to focus decisions resulting from an outage or incident in production.
		
	Hours of Operation	  	24 hours a day, 7 days a week and 365 days a year.
		
	Incident	  	Any Outage, Degradation, or other problem with the Information Service for which Cingular requests support in conformance with this SLA.
		
	Incident Management Process	  	This facilitates incident management through the notification and escalation processes. This process alerts designated Cingular departments to Information Service-affecting
incidents and provides a method by which succeeding levels of technical expertise and related management are engaged in restoration activities.
		
	Information Service	  	The Storefront, which may also be referred to as the “Media Mall”


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 27 









			
	 Term
	  	 Definition

		
	Outage	  	The Information Service is not available to any Subscribers.
		
	Resolution	  	The permanent correction of the error, defect or condition giving rise to the Incident.
		
	Root Cause Analysis or RCA	  	The process of identifying the core events that resulted in an Incident.
		
	Scheduled Down Time	  	The number of minutes of Down Time incurred during Scheduled Maintenance. Scheduled Down Time does not count against the Availability requirement.
		
	Scheduled Maintenance	  	The number of minutes of maintenance that is scheduled in advance. Scheduled Down Time shall occur within the Scheduled Maintenance window.
		
	Service Impact Report (“SIR”)	  	The severity level assigned to an Incident based on the Incident classifications defined in section 3.5 below. SIR reflects the degree of customer impact resulting from an incident,
with an SIR 1 having the greatest impact and a SIR 3 having the least.
		
	Span of Control	  	Span of Control is defined as those areas of functionality that are under the direct control of a party. This includes functionality that is provided by external vendors or
suppliers with whom the party has a contractual relationship.
		
	Technical Bridge	  	A teleconference that brings together appropriate technical people and their immediate supervisors and managers to focus on isolating and resolving an Incident.
		
	Total Time	  	The total number of minutes in a given calendar month.
		
	Trouble Ticket	  	A numbered record that documents a significant event or Incident. The tracking document for an Incident or Scheduled Maintenance.


1. Service Availability For The Cingular Storefront Service Provided By Motricity 

The Availability requirement for the Storefront is ***, measured on a monthly basis, over 365 days a year, 7 days a week, and 24 hours a day (the
“Service Availability Metric”). 
 The Incident investigation process may be triggered by Topaz monitoring, user testing or at the
request of Cingular based on transaction failures or alarms. Any Degradation with an impact greater than *** to Web or WAP application will be considered as partial Availability of the Storefront and a proportion of the time will be counted against
the Availability calculations as described below. The Root Cause Analysis must identify any Incident to be within the Motricity’s Span of Control for it to count against reporting or SLA calculations. 

Degradation percentage will be measured by Motricity by calculating the transaction impact, based on the Motricity system transaction logs, against the
average hourly transaction for the same period from the previous two like periods. Cingular may verify the Motricity transaction logs using the Cingular and/or Qpass transaction logs. In the event of a dispute regarding the Degradation percentage,
Cingular will provide Motricity the Cingular and/or Qpass transaction logs for a joint review to resolve the dispute. Transaction calculating will commence on or about August 31, 2006. Until transaction numbers are available, Motricity will use
revenue to determine outage impact, measured by Motricity by calculating the revenue impact against the average hourly revenue for the same period from the previous like periods over the previous two weeks. Example of same period from previous like
periods over the previous two weeks: if an outage occurs from 3:00am to 4:00 am on a Tuesday, the impact will be compared to the average transactions (or revenues, as applicable) for 3:00am to 4:00 am on Tuesdays for the previous two weeks.

 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately
with the Commission. 
  

 28 








 The degradation severity or percentage maybe calculated separately for either WAP or WEB if needed. Down
Time attributable to the Degradation will then be calculated by the degradation amount period multiplied by the average hourly transaction rate for the same period from the previous like periods over the previous two weeks. *** If the outage is
either WAP or WEB only, the resulting Degradation Down Time calculations will be prorated appropriately based on the WEB or WAP percentage of total transactions. *** 

For all verified Degradations, including those below the *** threshold, Motricity will provide an RCA and make all reasonable efforts to address the root
cause regardless of service impact level. If Motricity encounters chronic Degradation Incidents with less then *** impact for each Degradation Incident but it results in greater then *** total drop in transactions for the entire month, as compared
to the same period from the previous like periods over the previous two weeks, then *** of total minutes impacted by those Degradations will be counted against the Down Time calculations. 

User requests for WAP and WEB Services shall be fulfilled in accordance to terms set out as follows. If the system does not perform within these
parameters has an impact greater than ***, it will be deemed to be in a state of Degradation. Service impact could happen at any stage of the end-to-end MediaMall purchasing process, including WAP push and Content download portion that is under
Motricity’s Span of Control. 
 For WAP page responses on the Storefront, performance response times from within the
Motricity network, verified and measured via SiteScope should be no more than *** as measured on average over *** intervals. Latency issues to be triggered by Topaz monitoring with final latency determination per a mutual agreed RCA process –
unless otherwise identified, Mercury SiteScope will be used to measure Motricity latency. If a WAP page does not respond within a certain period of time, or Cingular gateway receives failures, an outage or Degradation may be occurring. Degradations
equal to or less than *** of WAP transactions (based on previous two similar periods) will not count against Down Time. 

Performance response times from the Motricity network, verified and measured via SiteScope of no more than *** for a WEB page averaged and
measured over *** increments. Performance average response times will be triggered by Topaz and confirmed by Sitescope. If a WEB page does not respond within a certain period of time, an outage or Degradation may have occurred. Degradation issues to
be triggered by Topaz monitoring with final Degradation determination per a mutual agreed RCA process – unless otherwise identified, Mercury SiteScope will be used to measure Motricity Degradation. Degradations equal to or less than *** of Web
transactions (based on previous two similar periods) will not count against Down Time. 
 For purposes of the Availability calculation, the
following circumstances shall not be counted as Down Time (i.e. the Information Service shall not be considered “unavailable” under the following circumstances): 

 

	 	(i)	time allocated for Scheduled Maintenance within the maintenance window, 

  

	 	(ii)	Downtime or unavailability of the Storefront due to elements beyond MOTRICITY’s Span of Control. 


 

	 	(iii)	network interruptions on the Cingular side of the demarcation point that are not caused by MOTRICITY; and 


 

	 	(iv)	Downtime caused by interruptions that are force majeure events under the Agreement, including without limitation, acts of God, acts or omissions of civil or military
authority, government regulations, embargoes, epidemics, war, terrorist acts, riots, civil commotion or civil uprisings, insurrections, fires, explosions, nuclear accidents, strikes, lockouts, power blackouts, interruptions in telecommunications or
Internet services or network provider services, earthquakes, floods, hurricanes, tornadoes, volcanic actions, or other similar causes beyond MOTRICITY’s Span of Control. 


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 29 








 1.1. Service Level Reporting 

Motricity will provide Cingular with reporting for Availability on a monthly basis. The reports are due by the sixth
(6th) business day following the reporting period.
These reports will include: 
  

	 	1.	Availability 

  

	 	2.	Degradation (To include latency measurements) 

  

	 	3.	Minutes of Scheduled Maintenance and any resulting Down Time 

  

	 	4.	Minutes of Emergency Maintenance and any resulting Down Time 

  

	 	5.	Total Down Time 

  

	 	6.	List of Incidents with date, start time, stop time and reason 

  

	 	7.	Traffic data for hourly intervals provided on a monthly basis or on an adhoc basis(or provide Cingular access to tool with similar data 


 

	 	8.	Capacity analysis and reports (quarterly) 

  

	 	9.	As requested, detail breakdown of transactions analysis, at 5 minute interval, after each outage 


Cingular may choose to use an external tool to measure Motricity’s performance. Motricity will reasonably cooperate with Cingular to
allow the proper access and connectivity such that Cingular’s external tools may be utilized. 
 2. Capacity Management 

Forecasts of service usage are a vital part of service capacity planning and management. Motricity should use usage information received
from Cingular National Service Delivery Engineering and Marketing to plan and manage the capacity on their service platform and transport facility bandwidth required to connect to Cingular network. 

2.1. Forecast 

Motricity will use the following Cingular design guidelines and requirements for forecasting their platform node(s) capacity and bandwidth
utilization: 
 Motricity shall use Cingular service usage (Subscriber and MOU) forecast received from Cingular National Service
Delivery Engineering and or Cingular Finance and Marketing on a quarterly basis. 
 Motricity will use an average of 70%
processor occupancy as a trigger for growth. Maximum utilization will not exceed 80%. Once an average of 70% sustained utilization trigger is reached or if the 70% trigger is reached more than once a week, new capacity will be in place before the
80% limit is reached or 3 months, whichever is the shorter of the two. 
 If the bandwidth utilization average exceeds 60%, or
the utilization peaks over 70% three times within any seven day period, the bandwidth capacity will be expanded. Once the average of 60% sustained bandwidth utilization trigger is reached or if the 60% trigger is reached more than once a week, new
capacity will be in place before the 70% limit is reached or 3 months, whichever is the shorter of the two. 
 2.2. Trending
Matrix 
 Motricity shall use actual data obtained from each service platform element to trend the capacity performance
behavior of each element. A trending matrix will be provided to National Service Delivery Engineering on a monthly basis. 
  

 30 








 2.3. Build-Out Plan 

Service platform and bandwidth capacity build-out ahead of anticipated growth trigger, based on trends of actual data and forecast
information, is necessary in order to ensure quality of service. 
 Motricity will build-out capacity for service platform
elements and circuits for at least six month ahead of forecasted growth. 
 2.4. Reports 

A utilization report on all network circuits and elements will be provided to Cingular on a monthly basis. This reporting shall also
include KPI reporting for that period and identified exceptions of any KPI thresholds. 
 Motricity shall report to Cingular NSD
Engineering actual Subscriber user count and capacity utilization metrics. The report should be sent to NSD Engineering on a monthly basis. 

Motricity will provide an update to the build-out plan on a monthly basis. 

3. Incident Management 

Cingular and Motricity collaboration and communication is a key to mutual success. All entities responsible for Information Service
Availability will follow this matrix for Incident communication and Incident Management. 
 3.1. Patches and Fixes

 Recognizing the unpredictable nature of Fixes and patch releases, to the fullest extent commercially reasonable, MOTRICITY
will notify CINGULAR in writing of all such changes that will affect the use of the Storefront, at the earliest possible date prior to commercial release. Requests submitted for Fixes and patch releases will detail the Fixes and any functionality,
interoperability and performance implications. 
 3.2. Monitoring 

Motricity will monitor all functional components and all network connectivity points related to the Information Service 24 hours per day,
7 days per week, and 365 days per year. Motricity will establish 24x7x365 NOC with live personnel who are technically versed in the Storefront technology. 

3.3. Trouble Tickets and Updates 

Motricity will coordinate Incident isolation, testing and repair work for all Incidents that are within Motricity’s span of control.
Motricity will proactively inform Cingular when an issue or condition arises that may cause potential Incidents. 
 3.4.
Cingular Notification to Motricity 
 Cingular may communicate Incidents to Motricity by email or telephone at any time. In
each case, Cingular will open a Trouble Ticket with information to assist in Incident Resolution and will assign an SIR to the Incident. Motricity will generate a single response by email for each Trouble Ticket regardless of Trouble Ticket receipt
method. The email response from Motricity will include the information supplied to Cingular per Example A: Incident Notification or Trouble Ticket. 
  

 31 








 3.5. Motricity Notification to Cingular 

In the event that Motricity identifies an Incident, Motricity is responsible for notifying Cingular within 15 minutes. Cingular shall
track Incidents via a common Incident or Trouble Ticket number. Motricity shall provide a first response, first update and subsequent updates for each Incident according to time periods described in table 3.5. 

3.6. Incident Classifications 

A distinction will be made between the handling of issues affecting a single Subscriber and issues affecting multiple customers.
Single-Subscriber issues will be reported through Cingular Customer Care. In the event of an incident affecting multiple Subscribers, Cingular will assign an initial SIR. Cingular assigns SIR based on the table below: 

 

							
	 Service
Impact
Report
	  	 Description
	  	 Initial
Response
	  	 Updates

	SIR 1	  	 This incident level is attained when any of the following conditions are met:

 
 •   An Outage that
affects *** or more of Subscribers
  

•   A recurring temporary Outage of the Information Service

 
 •   Inability to service
Subscriber Technical Support requests
  

•   Results are materially different from those described in the product definition,
documentation and specifications
	  	***	  	*** or as requested
				
	SIR 2	  	 This incident level is attained when any of the following conditions are met:

 
 •   An Outage that
affects *** of the Subscriber
  

•   Revenue from Content should not be immediately affected.

 
 •   Results are
materially different from those described in the product definition, documentation and specifications
  

•   A significant Degradation, an Outage that affects *** of Subscribers

of the Information Service occurs
	  	***	  	*** or as requested
				
	SIR 3	  	 This incident level is attained when any of the following conditions are met:

 
 •   An outage that
affects less than *** of the Subscribers
  

•   A network event that has no immediate impact on Subscribers or programming (by way of
example, loss of redundancy).
  

•   A minor Degradation, affecting less than *** of Subscribers, of the Information Service
delivery
  

•   Results that are materially different from those described in the product definition for
non-essential features
	  	***	  	*** or as requested

 ***This redacted material has been
omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 32 








 3.7. Technical Bridge 

During the resolution of an Incident, Cingular may establish a Technical Bridge and/or an Executive Bridge for any Incident. Motricity
shall join the Technical Bridge upon *** notice from Cingular for SIR 1 issues as noted in the table below. These bridges are used for NOC-to-NOC communication, troubleshooting, triage and escalation. Unless otherwise notified by Cingular, a
Technical Bridge or Executive Bridge will be established as follows: 
  

							
	 Action
	  	 SIR 1
	  	 SIR 2
	  	 SIR 3

	 Technical Bridge
	  	Immediately (within *** when reasonably possible)	  	*** (or sooner upon request from Cingular)	  	*** (or sooner upon request from Cingular)
				
	 Executive Bridge
	  	***	  	***	  	N/A

 3.8. Root Cause Analysis

 Motricity will provide written assessment of the root cause of all Incidents. The preliminary assessment is due within 24
hours of Incident closure with the completed RCA within five (5) business days. Example B: Root Cause Analysis (RCA) Worksheet has the required categories and is a suggested format. 

4. Change Management – Maintenance 

4.1. Scheduled Maintenance/Scheduled Downtime 

MOTRICITY will notify CINGULAR of all application, communications and hosting/platform related changes, maintenance and upgrades with
respect to the Storefront, except for those that would clearly not impact CINGULAR in any material way. Motricity will notify Cingular by email no less than five (5) working days before a Scheduled Maintenance event. The Example C: Maintenance
Request Worksheet includes the required information to request Scheduled Maintenance. Cingular will be deemed to have accepted the Motricity Scheduled Maintenance request unless Cingular responds via email at least 24 hours before the Scheduled
Maintenance. Motricity will notify Cingular via email immediately prior to and after the Scheduled Maintenance is performed, or if Scheduled Maintenance is postponed or cancelled. Motricity will be available to join Technical Bridges during
Scheduled Maintenance as reasonably requested by Cingular. 
 *** 

Splash Page During Maintenance - The parties will cooperate to display a “splash page” during any Scheduled Down Time or
Emergency Maintenance that would otherwise result in a TCP timeout from a WAP Gateway, and during any other mutually agreed required maintenance activities requiring Subscribers’ requests to be blocked whenever reasonably technically feasible.
Such a page will be presented to Subscribers of both the wired and wireless web access points, to inform them of temporary unavailability of the Services. Service of the splash page does not constitute Availability, but is categorized as either
Scheduled Down Time or Down Time. Cingular will provide the static WML/xHTML Content to be displayed in the “splash page”. 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 33 








 4.2. Maintenance Window 

Motricity will perform Scheduled Maintenance and Scheduled Down Time from *** However, with both parties’ written consent on an
exception basis, Motricity will be allowed extended maintenance until ***. Cingular may at times request, provided such request is reasonable under the circumstances, that Motricity close a maintenance window so that Cingular can perform maintenance
on its own system. 
 4.3. Emergency Maintenance 

Should Motricity require Emergency Maintenance, Motricity will contact Cingular Operations immediately with a completed Example C:
Maintenance Request Worksheet. Any Down Time resulting from Emergency Maintenance shall be included as Down Time in the Availability calculation and reports. 

4.4. Holiday Network Freeze 

Except for critical activities, Motricity will not conduct any maintenance activities that could impact Cingular’s services during
Cingular’s holiday network freeze period, or during special promotions or events. Cingular will communicate the restrictions in advance. 

5. Contacts and Hours of Operation 

The following Contacts information may be updated and republished anytime by either party upon written notice to the other. Changes will
not be maintained within this SLA document. Please notify Cingular of changes at: *** 
  

							
	 Cingular
	  	 Hours of Operation
	  	 Role
	  	 Phone/Email

				
	NSD National Operations Center	  	24 x 7 x 365	  	 Incident Management and

Emergency Maintenance
	  	***
				
	MMS External Partner Ops	  	 8:00 am – 5:00 pm

PT Monday – Friday
	  	 Incident Root Cause
 Analysis,
Change
 Management, Performance

Reports and Tier 2 Support
	  	***
				
	Change Management	  	 8:00 am – 5:00 pm

PT Monday – Friday
	  	 Maintenance Notification – all

maintenance
	  	***

 ***This redacted material has been omitted pursuant
to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 34 









											
	 Escalation

Level
	  	 Organization
	  	 Name
	  	 Phone Number and
Email Address
	  	 Hours of

Operation
	  	 Response

Time

						
	Level 1	  	 Network Operations

Center
	  	Customer Help Desk	  	***	  	24/7/365	  	***
						
	Level 2	  	 Network Operations

Center
	  	***	  	***	  	Business Hours	  	***
						
	Level 3	  	Production	  	***	  	***	  	Business Hours	  	***

 Technical Developer Support 

MOTRICITY will respond within one business day to all CINGULAR developer support inquires. 

Developer Care Support & Escalation Process: 
  

	 	•	 	 Developer contacts the Cingular developer Forum. If the issue is specific to Motricity and cannot be resolved by Cingular it is escalated to tier 2 at
MOTRICITY via email or and a ticket ID is issued. 


  

	 	•	 	 If issue is resolved, close ticket. 


  

	 	•	 	 If upon thorough investigation, issue cannot be resolved at tier 2, the issue is escalated to Motricity Engineering or Systems resource as appropriate.
Issue ownership is maintained by Content & Developer Services representative to preserve developer relationship. 


  

	 	•	 	 Upon resolution, close ticket. 


  

	 	•	 	 At any time, developers can reopen closed tickets and process is resumed at the point in which it was closed or escalated.



 Content Qualification & Review 

Timeline requirements for Content Qualification and Review will be split into two sections for requirements. The first will be described as the time
required having Content launch ready. The second is to have the launch ready Content fully available to Subscribers for purchasing. 
 Time
to Launch Ready - The MOTRICITY process for testing and launching applications once they have been submitted shall conform to the following timeline requirements: 
  

			
	 Content Provider Type
	 	 Time to launch ready

		
	From a Trusted Content Provider	 	***
		
	From untrusted Content Provider	 	***

 ***This redacted material has been omitted
pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 35 








 A Trusted Content Provider is defined as one who has an established relationship with Motricity as a Content
provider. This relationship is characterized as one where the Content provider has: 
  

	 	•	 	 Taken the Motricity prescribed training on Content onboarding, or has been providing Content for a period of *** or more and has met the detailed
Content quality guidelines detailed in the trusted partner program. 


 A Trusted Content Provider undergoes less invasive
testing of Content which has been submitted for launch 
 Motricity will continue to make reasonable efforts to continue moving Content
providers from untrusted to Trusted Content Provider. This will be accomplished via training and technical support as detailed in this document. 

Time to Availability in Production - Motricity shall also make improvements in the software platform and process such that Content which is launch
ready can be deployed and made available to Subscribers within a certain time as follows: 
  

			
	 Date
	 	 Launch Time Requirements

	 By July 6, 2006
	 	Release 2.0, Real-time Content Management, Phase 1: All Content ready for launch into production shall be available for Subscribers to discover and purchase within 6 hours –
based on reasonable import volume from Content provider(s) and excluding any global caching delays outside of the Motricity’s Span of Control.
		
	 By February 28, 2007
	 	Release 2.0, Real-time Content Management, Phase 2: All Content ready for launch into production shall be available for Subscribers to discover and purchase within 2 hours after
deployment (Real-time Content Management) – based on reasonable import volume from Content provider(s) and excluding any global cashing delays outside of Motricity’s Span of Control.


Service Credits 
 A) Service
Outages. An Outage shall begin when the loss of capability begins or when the situation becomes known to MOTRICITY, or is either automatically or manually reported to MOTRICITY, whichever occurs earlier, and shall continue until such time as
service is restored and messages are successfully transmitted. However, if Motricity is not aware of an Outage due to monitoring gaps, the start time of the Outage will be based on the log data, if available. 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 36 








 Service Credits Applicable to Storefront. 

For any unplanned Outages occurring within MOTRICITY’s “Span of Control” MOTRICITY will provide Cingular with service credits. The service
credits will be calculated based on the following formula: 
 In the event of its failure to meet the performance metrics described in this
Appendix 1.2 Service Level Agreement for the Storefront Availability, MOTRICITY agrees to pay amounts described in this Section as liquidated damages sustained by Cingular (“Cingular Service Credits”). 

Monthly Network Availability Percentages. For failures to meet the Service Availability Metric, MOTRICITY shall pay Cingular as service credits an amount
equal to the product of the following equation: Average transactions per hour (based on the same period as the failures from the previous like periods over the previous two months) multiplied by amount of time offline multiplied the by Per
Transaction Amount as defined in the table below 
  

			
	
TOTAL MONTHLY DOWN

TIME IN EXCESS OF
 SERVICE
AVAILABILITY
 METRIC
	  	PER TRANSACTION AMOUNT
	***	  	***
	***	  	***
	***	  	***


In no case shall the total monthly penalty exceed the lower of (i) ***. 

Service Credits Applicable to Motricity On-boarding of Content 

In the event of Motricity’s failure to meet the performance metrics described under this Appendix 1.2 Service Level Agreement for the on-boarding of
Content, Motricity agrees to pay amounts described in this Section as liquidated damages sustained by Cingular (“Cingular Service Credits”). 

*** 
 Applies to single and bulk submissions.
Applies in situations where the failure is a result of a failure within Motricity’s Span of Control. 
 Version is described as a ringtone
intended for a specific handset model. For example, if the ringtone for “Yesterday” by the Beatles was late by three days and was intended for 26 handsets, *** 

Service Credits Applicable to Enhancements and Releases of the Software 

The following releases are subject to specific feature penalties: 

Release 2.0: 
 Video Downloads 

Client Content API Phase I 
 Real-Time Content
Management (6 hours) 
 Bundles 
 WAP
Preview 
 Parental Controls Phase II 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 37 








 Release 2.1: 
  

	 	•	 	 Blackberry 


  

	 	•	 	 Symbian 


  

	 	•	 	 Offer Management: % Discount 


  

	 	•	 	 Content Status Dashboard 


  

	 	•	 	 Client API v2 


  

	 	•	 	 Taxonomy Enhancements 


  

	 	•	 	 Retail Commissioning 


 ***

 For releases not specified by the execution date of the Agreement, Motricity agrees to support five (5) mutually agreeable and
reasonable features if: 
  

	 	•	 	 *** from release UAT date, requirements need to be locked. 



 

	 	•	 	 *** from release UAT date, scope needs to be locked. 



Any change control once requirements are locked will require a review of the delivery dates per a mutually agreed change control process. 

Feature or release based date slippage due to unresolved Cingular or third party dependencies beyond Motricity’s Span of Control will not be subject
to non-performance compensation. This will apply to the release in question (release being worked) as well as the downstream releases affected by Motricity resources being required to work on a release beyond the planned dates due (as established in
the Statement of Work, Appendix 1.3) to factors outside of Motricity’s Span of Control. In the event of slippages beyond Motricity’s Span of Control, Cingular and Motricity will identify within 30 days any delays to subsequent releases.

 In the event of its failure to deliver a release on time, Motricity agrees to pay amounts described in this Section as liquidated damages
sustained by Cingular (“Non Performance Compensation”). The parties acknowledge that the Non Performance Compensation shall not be construed as an unenforceable penalty clause. Motricity agrees to credit the Non-Performance
Compensation against future payments due Motricity by Cingular. In the event no payments are due Motricity by Cingular within three (3) months of the end of the month that Non-Performance Compensation accrued, Motricity shall promptly pay
Cingular the Non-Performance Compensation as a cash refund. 
 Unless otherwise agreed to in a Statement of Work, the following expresses the
default schedule of Non-Performance Compensation applicable to each enhancement: 
 *** 

Chronic Failure 
 If the Availability is
below *** in any three (3) consecutive calendar months during the term of the Agreement (“Chronic Failure”), Cingular may treat such occurrence as a Material Breach of the Agreement and Cingular may terminate for cause as set forth
therein 
 Cingular will be required to provide written notice of intent to terminate within 30 days after the third consecutive month.

 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately
with the Commission. 
  

 38 








 Additionally, if Motricity fails to meet the availability target for three consecutive months, then
Motricity and Cingular will formally initiate performance improvement plan in order to remedy the issue(s). 
 CINGULAR Support.
As set forth in this SLA, CINGULAR shall remedy Incidents that have been identified either internally by MOTRICITY or CINGULAR as within Cingular’s Span of Control. Corrective action by CINGULAR assumes that MOTRICITY has provided CINGULAR all
Mandatory Information for incident Reporting as defined herein. 
 CINGULAR Obligations 

 

	 	(a)	CINGULAR will make best efforts, through MOTRICITY escalation contacts, to advise MOTRICITY of all scheduled maintenance on its network that will affect in any
significant manner the number of transactions being sent to MOTRICITY for processing by the Storefront. 

  

	 	(b)	CINGULAR will make best efforts also, through MOTRICITY escalation contacts, to advise MOTRICITY of any unplanned outages on its network 


 

 39 








 Examples 

The following examples are provided as a template to use for Incident Notification, Root Cause Analysis or Maintenance Requests. 

Example A: Incident Notification or Trouble Ticket (send to: ***) 

 

	 	1)	Title of Incident 

  

	 	2)	Brief Description of Incident 

  

	 	•	 	 Should include scope (Cingular service impacted) 


  

	 	3)	Start Date and Time 

  

	 	4)	Information Service Resolution Date and Time 

  

	 	5)	Duration of Outage 

  

	 	•	 	 Provided at time of restoration 


  

	 	6)	Cingular Information Service Impact 

  

	 	•	 	 Impact to Cingular End Customer 


  

	 	7)	Partner Ticket Number 

  

	 	8)	Partner Severity Level 

  

	 	•	 	 Based on quantified Information Service impact 


  

	 	9)	Technical Action Take to Correct Incident 

  

	 	•	 	 Steps taken to restore Information Service 


  

	 	10)	Initial Root Cause 

  

	 	•	 	 Suspect root cause (brief) 


  

	 	•	 	 Formal RCA for SIR 1 or chronic issues of lower severity 



***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 40 








 Example B: Root Cause Analysis (RCA) Worksheet (send to: ***) 

 

	 	1)	Executive Summary 

  

	 	•	 	 Short description 


  

	 	•	 	 Root Cause statement 


  

	 	•	 	 Corrective Action 


  

	 	2)	Detailed Summary 

  

	 	•	 	 Outage duration 


  

	 	•	 	 Date 


  

	 	•	 	 Start 


  

	 	•	 	 Events / Timeline 


  

	 	•	 	 Stop 


  

	 	•	 	 Information Service Affected (Cingular) 


  

	 	•	 	 Impact Assessment (Cingular) 


  

	 	•	 	 Information Service Impact (customers affected / percentage affected) 



 

	 	•	 	 Customer Impact (customers affected / percentage affected) 



 

	 	•	 	 Root Cause 


  

	 	•	 	 Extenders 


  

	 	•	 	 Process breakdown 


  

	 	•	 	 Proactive / reactive problem recognition and analysis 



 

	 	•	 	 Improvement Action 


  

	 	•	 	 Resolution 


  

	 	•	 	 Short term actions and timelines 


  

	 	•	 	 Long term actions and timelines 


  

	 	•	 	 Lessons learned 



***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 41 








 Example C: Maintenance Request Worksheet (send to: ***) 

 

	 	1)	Title of Maintenance 

  

	 	2)	Brief Description of Maintenance 

  

	 	•	 	 Scope and full description 


  

	 	•	 	 Cingular service 


  

	 	3)	Maintenance Start Date & Time 

  

	 	4)	Maintenance End Date & Time 

  

	 	5)	Cingular Service Impact 

  

	 	•	 	 Impact to Cingular internal & external customers 



 

	 	•	 	 Explanation of Information Service unavailability 


  

	 	6)	Information Service Impact Assessment (within the scheduled window) 


 

	 	•	 	 Duration in minutes 


  

	 	•	 	 Estimated start/end time of Cingular service impact 


  

	 	7)	Risk Assessment 

  

	 	8)	Partner Maintenance Request Number 

  

	 	9)	Point of Contact 

  

	 	•	 	 Name, telephone numbers 


  

	 	10)	Maintenance Install Team 

  

	 	11)	Update Schedule 

  

	 	•	 	 Cancellation of Maintenance – as soon as possible 



 

	 	•	 	 Start of Maintenance Window 


  

	 	•	 	 Notify when Down Time begins 


  

	 	•	 	 Notify when Information Service is restored (Down Time ends) 



 

	 	•	 	 Notify of Problem 


  

	 	•	 	 Maintenance runs outside window 



***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 42 








  Appendix 1.3 

Statement of Work 

 
  

OVERVIEW: 
 MOTRICITY Storefront
Software Deliverables 
 This section outlines the technical elements that MOTRICITY will provide Cingular to provide the Storefront.
MOTRICITY will provide the Storefront as a managed service. The Storefront is categorized into three main elements, (1) the sourcing and administration of developers and Content, (2) the qualification and management of Content, and the
portals, point of sale, Subscriber personalization, and (3) all elements related to Subscribers and the provisioning of Content. 
  

	1.	Developer & Partner Management 


The Partner Management System facilitates the ongoing interaction between third party Content providers and Cingular for the submission, testing and
deployment of Content through a Web Based Partner Extranet and an XML API. The Partner Management system provides interfaces for developers to manage their accounts with Cingular, as well as the Content that developers have submitted or are
submitting for distribution. This includes Content submission, account updates, and Content administration. The Partner Management System also provides the tools necessary for the MOTRICITY Content & Developer Services team to manage the
developers and their Content submissions. 
 The main functions of the Cingular Partner Extranet are: 

*** 
  

	2.	Content Qualification & Content Management 


The Content Management System provides the tools necessary to review, package, market, and publish Content for Subscribers. MOTRICITY’s Content and
Developer Services team provides the services that utilize the Content Management System. 
 The main features of the Content Management System
are: 
 *** 
  

	3.	Storefront Content Provisioning 


The Provisioning System provides the link between Subscribers and Content, enabling the targeted, streamlined discovery, sale, and delivery of Content
through end user interfaces. The Provisioning System includes all Subscriber portal interfaces, all billing integration, all point of sale functions, all user reporting, and all other functions associated with Subscribers or Subscriber transactions.

 Fuel’s Provisioning System includes: 

*** 
  

	4.	Storefront Deliverables 

 All
MOTRICITY processes outlined and referenced in the sections will be reviewed, updated and finalized during project implementation to ensure compliance with Cingular’s Business Rules and Requirements. All Services offered are listed below;
however, Cingular has the option of selecting only the Services and functions required. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 43 









	5.	Developer Management & Support 


Using the Fuel interfaces, MOTRICITY Content and Developer Services will manage Cingular’s developers and Content partners within the Fuel Platform.
Cingular’s developers will be enabled to supply content and are treated with a high degree of service to ensure satisfaction and retention. 

During the partner administration process and throughout the partner and content lifecycle, Content and Developer Services utilize the Fuel Platform
functions, tools, and processes to: 
 *** 

Additionally, Content and Developer Services provide regular seminars to Content partners to address all aspects of the partner management, Content
submission, and settlement process. 
 MOTRICITY maintains regular contact with the developer community to ensure the satisfaction of each
individual member and the group as a whole is maintained. If developers or Content partners become dissatisfied with any aspect of their relationship with Cingular, there is a clear escalation path within MOTRICITY and to Cingular to resolve the
issue with the Content partner or developer. 
  

	6.	Content Qualification & Review 


During the Content Testing process MOTRICITY’s Content and Developer Services team (Content Editors & Technical Specialists) reviews
applications using a combination of Fuel tools and a proven multi-step review process. Applications are installed, started, and executed on the supported devices to ensure that they function properly. Applications are properly downloaded and
installed over-the-air to confirm operability. 
 After Fuel’s automated Application Introspection and Profiling, Content Editors screen
applications for technical and business compliance. Application characteristics such as the use of networking calls, or the inclusion or exclusion of specific APIs or class files are identified. This improves both security and the user experience.
The application profile can then be used to match applications to devices (based on Device Fingerprinting). Applications may also be matched to particular market segments or groups of users as defined by Cingular. 

The following steps outline the Application Processing and Certification process: 

1. Content Partner submits an application to the Cingular branded Partner Extranet or via the Content Submission XML API. Cingular shall support
Motricity’s requirement to have Content providers produce a manifest of all Content submitted via the XML API. 
 2. Developers then test
their application against Cingular’s technical guidelines to confirm application download, device compatibility, and style guide and business compliance. 

3. Content Partner submits self tested application for Content Editor review 

4. Content Screening and Processing (Processing and Certification - Stage 1) 

Fuel Introspection: *** 
  

	 	•	 	 Fuel Application and Provisioning Profile: *** 



 

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 44 









	 	•	 	 Business Rules: *** 


  

	 	•	 	 Application Testing & Use Cases: *** 



5. Technical Screening (Processing and Certification - Stage 2) 
  

	 	•	 	 Compliance: *** 


  

	 	•	 	 Device Testing: *** 


  

	 	•	 	 Application Testing: *** 


  

	 	•	 	 DRM Wrapping: *** 


  

	 	•	 	 Approved: *** 


 6.
Final Business Rule Compliance Check 
 7. Approved applications are then deployed to the Provisioning System via the Content Management Process

 *** 
  

	7.	Additional Content Based Testing Details: 


WAP applications undergo the following testing procedures: 

*** 
 Answer Tones Storefront
products undergo the following additional testing procedures: 
 *** 

J2ME/Symbian/Generic Downloadable applications undergo the following testing procedures: 

General testing: 
 ***

 Other Device Specific Testing: 

Downloadable content undergoes stringent testing on a device level; every application is tested against the following checklist on every supported
device: 
 *** 
  

	8.	Developer Technical Support 


MOTRICITY maintains a 24 hour SLA for developer support responses. In most circumstances, MOTRICITY’s response time to technical questions is
typically less than 24 hours, with full conversations and resolution often occurring in the course of a single day. 
 Developer Care
Support & Escalation Process: 
 *** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 45 









	9.	Content Lifecycle & SLA Management 


Using the Fuel Partner Management extranet developers can update content applications by following the content submission and testing process. Approved
versions are then added in the taxonomy and the previous versions are archived. Subject to terms and conditions, developers also have the ability to remove content items from accepting subscriptions. In the event of content removal, Fuel and
MOTRICITY Content and Developer Services have mechanisms and processes to handle a “graceful death” scenario. In this scenario, case by case access, refunds, or other content access is provided to end users who may have Purchase Rights for
an out of cycle item. Additionally, Content and Developer Services will remove or re-merchandise content items in the taxonomy. Removal, repackaging, and re-introduction are a regular technique used maximizing revenue and optimizing the end user
experience. 
 For Fuel hosted content, MOTRICITY provides uptime reporting to third party content providers. Additionally, Content and
Developer Services periodically checks each live content item for availability. All content updates must follow the submission and testing process to avoid unapproved updates that may affect availability or user experience. 

 

	10.	Device Qualification & Management 


MOTRICITY Content & Developer Services (CDS) will provide device qualification services using Fuel. *** 

Motricity will stay in communication with Cingular for the purposes of coordination the launch of new devices on WEB and WAP. Motricity must have
appropriate Cingular approval prior to launch of a new device on WEB and WAP. 
  

	11.	Content and Portal Management for End User Experience and Revenue Optimization 


Ongoing marketing program review (promotions, price points, merchandizing, etc) will be handled by MOTRICITY. These service elements are jointly reviewed
by Cingular and MOTRICITY Content & Developer Services on a regular and ad-hoc basis. 
 MOTRICITY Content and Developer Services
continually reviews traffic and sales data to identify end user trends in response to taxonomy structure and modifications, new applications, device support and promotional and marketing activities. This data is available to Cingular to aid in
taxonomy management and marketing and can also be made available to preferred developer partners to aid them in understanding marketing and development opportunities. 

After deployment MOTRICITY provides the following services on an ongoing basis, as directed by Cingular Wireless: 

*** 
  

	12.	Development of Answer Tones Storefront 


Motricity shall develop the Answer Tones Storefront on Fuel 5. Motricity agrees to develop the Answer Tones Storefront to meet the
following criteria: 
 *** 

The full details of this requirement can be found in *** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 46 









	13.	Enhancements to the Answer Tones Storefront 


Motricity shall perform regularly scheduled Enhancements to the Answer Tones Storefront in accordance with its Fuel Core Roadmap and at
the request of Cingular in an effort to drive incremental increases in revenue or gross sales. 
 *** 

Delivery and Acceptance of Enhancements and Releases 

*** shall provide a *** releases per *** period of the Agreement with Enhancements to the Answer Tones Storefront. The dates for such
releases will be arrived at ***. 
 Agreed to release dates are set and maintained based upon the following process: 

*** 
 Any change
control once requirements are locked will require a review of the delivery dates per a mutually agreed change control process. *** 

Release dates will be defined as dates on which Motricity releases the Software to Cingular for User Acceptance Testing. Cingular shall
have the right to review and test any deliverable to determine whether it conforms to specifications or acceptance criteria as agreed upon in writing by the Parties. Successful release into UAT will be measured by the Software’s ability to meet
UAT Entrance Criteria. Successful exit from UAT will be measured by the Software’s ability to meet UAT Exit Criteria. Motricity shall provide reasonable levels of technical support during the UAT process for the purposes of investigating and
fixing issues identified by Cingular. 
 *** 

At a high level: 

UAT Entrance Criteria: 

*** 
 The deployment of new
revenue generating Enhancements into production works to the mutual benefit of Cingular and Motricity. Both parties agree to work together in good faith to ensure releases are deployed with high quality and in a timely fashion. 

 

	14.	Enhancements to the Storefront 


Motricity shall perform regularly scheduled Enhancements to the Storefront in accordance with its Fuel Core Roadmap and at the request of
Cingular in an effort to drive incremental increases in revenue or gross sales. 
 *** 

Delivery and Acceptance of Enhancements and Releases 

*** shall provide *** releases per *** with Enhancements to the Storefront. For the purposes of this Agreement, the following releases
have been identified and agreed to *** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 47 








  These release dates are set and maintained based upon the following process: 

*** 
 Any change
control once requirements are locked will require a review of the delivery dates per a mutually agreed change control process. 

*** 
 Dates
specified are dates on which Motricity releases the Software to Cingular for User Acceptance Testing. Cingular shall have the right to review and test any deliverable to determine whether it conforms to specifications or acceptance criteria as
agreed upon in writing by the Parties. Successful release into UAT will be measured by the Software’s ability to meet UAT Entrance Criteria. Successful exit from UAT will be measured by the Software’s ability to meet UAT Exit Criteria.
Motricity shall provide reasonable levels of technical support during the UAT process for the purposes of investigating and fixing issues identified by Cingular. 

*** 
 For
efficiency, both parties will agree to use Cingular supplied Quality Center (aka Test Director Software) as the primary tool for tracking, triaging and managing issues found during UAT. 

At a high level: 

UAT Entrance Criteria: 

*** 
 UAT Exit
Criteria: 
 *** 

The deployment of new revenue generating enhancements into production works to the mutual benefit of Cingular and Motricity. Both parties
agree to work together in good faith to ensure releases are deployed with high quality and in a timely fashion. 
  

	15.	Tier 2 Customer Care 

 The
MOTRICITY team is committed to providing the best Subscriber experience possible. The customer experience is available for both Cingular directly or to Subscribers that contact Motricity directly. MOTRICITY provides dedicated end user personnel to
respond to tier 2 customer inquiries via email and phone. Typically, our Operator customers provide tier 1 user support and escalate to MOTRICITY for tier 2 & 3 level issues. 

MOTRICITY maintains a customer care center staffed with content specialists with tier 2 support from the MOTRICITY Content and Developer Services team.
Tier 3 support is provided by MOTRICITY Engineering. 
 MOTRICITY customer care provides end user support with operating hours and guaranteed
response times based upon support SLAs. 
 Disputes and issue escalation are provided within our care processes according to terms and
conditions. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 48 









	16.	Assist Developer Recruitment & Content Sourcing 


With direction from Cingular Business Development and Marketing teams, MOTRICITY’s Content & Developer Services and Marketing teams will be
available to assist in the recruitment of developers through various channels, including direct mail and online campaigns, webcasts and by participating in and supporting Cingular sponsored developer events. 

When specific Cingular content requirements arise, MOTRICITY will work with developers to source specific content and will review and package the content
appropriately. 
 Reporting 

*** 
 Systems Integration,
Security & Acceptance Testing 
  

	•	 	 Network Integration 



*** 
 This Storefront will be
hosted externally, and not reside as part of the Cingular network. The result is that very little integration is required with Cingular’s network. 

Security 
 ***

 Comverse Fundial API Integration 

The Fundial APIs are the exposed interface points for the Answer Tones Storefront in order to provision a customer after a sale. ***

 Motricity shall also be required to update their integration in situations where these APIs are updated, enhanced or new ones
are introduced which enhance the functionality or end-user experience. 
 Motricity will receive timely access to any additional
information required to support integration (e.g., API definitions). If the information is not provided, Cingular will assist Motricity in obtaining the information and re-negotiate delivery/deployment date if impacted by the delay. 

QPASS Integration 
 QPASS is
Cingular’s current vendor which provides authentication and authorization that a Cingular user is currently registered for DirectBill, properly provisioned and enabled for DirectBill and has not exceeded their identified purchasing limit to
validate that a purchase transaction can occur. MOTRICITY shall use commercially reasonable efforts to integrate with the new Soap XML interface Qpass is exposing upon Cingular’s request. 

 

	 	•	 	 Billing 


  

	 	•	 	 Integration to Qpass 


  

	 	•	 	 Provisioning 


  

	 	•	 	 Provisioning of Content Provider in QPASS system (establish buy links) 



 

	 	•	 	 On-boarding of Content SKUs in QPASS system 


  

	 	•	 	 ‘White-listing’ in the Mobile Access (WAP) Gateway, including provision of x-up-subno, and CLID - required for Qpass integration.



  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 49 








  MOTRICITY shall implement enhanced Qpass functionality as developed in the future as a component of this
agreement. This may include integration efforts to facilitate credits to reverse charges for unsuccessfully delivered content. If the authentication and authorization source for financial verification of charges moves from Cingular’s current
vendor, Qpass, Cingular will require MOTRICITY to integrate to that new source. 
 Project Lifecycle 

This will provide Cingular with an overview of the expected launch plan in terms of methodology, documentation produced, and Cingular personnel that will
be required at each stage of the project. 
 Example Project Plan 

The following is an example project plan for the project implementation: 

*** 
 Account Introduction 

During the project kick-off, MOTRICITY will assign a Project Manager to work directly with Cingular throughout the implementation of the Answer Tones
Deployment. During the introduction stage the business owners from MOTRICITY and Cingular will turn the project over to the project implementation team. 

The typical people provided from Cingular at this stage, include an Executive Sponsor, who sponsors and mentors the project at Cingular, Product
Marketing/Business Lead person(s) to manage the business justification and project realization, and a Project Manager who will have overall responsibility for the project from an Cingular perspective. 

MOTRICITY personnel will include: the Project Manager, the Business Development lead, and a dedicated Global Account Manager. During the project
implementation, the Project Manager will have overall responsibility for the project from a MOTRICITY perspective. 
 Discovery &
Design 
 The purpose of this stage is to elicit final business requirements, define the detailed project requirements, and understand all of
the updates required from both Cingular and MOTRICITY, with corresponding resource estimates. 
 Technical Workshop/Product Requirements 

 The first step in implementing the project after the project kickoff is to specify the high-level requirements for the project. 

Functional Specification 
 The Functional
Specification (FS) is a formal document that is used to drill down on the product requirements in order to provide a detailed understanding of all the functionality required for the implementation. 

Similarly, this stage requires Cingular personnel with knowledge of the Cingular network infrastructure, user authentication, billing, developer program,
Ericsson Answer Tones provisioning, content, CRM, Fundial by Comverse, Portal, Reporting, Operations, and Security groups in order to ensure that the requirements are correctly detailed in the document. Additionally, Cingular will need to provide a
contact person(s) with the authority to sign off on the document. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 50 








  The output of this stage is a Functional Specification Document. This document will be reviewed between
the teams and signed off by Cingular before proceeding to the next stage. 
 High-Level Design 

The High-Level Design (HLD) details the design that MOTRICITY will implement in order to address the detailed requirements defined and reviewed in the FS
Document. 
 This stage of the process requires Cingular architectural, integration and design resources in order to verify that the proposed
solution is technically possible within the Cingular infrastructure. Cingular will also need to ensure that MOTRICITY is addressing the appropriate integration points for each component of the solution. Additionally, Cingular will need to provide a
contact person(s) with the authority to sign off on the document. 
 The output of this stage is an HLD Document. This document will be reviewed
between the teams and signed off by Cingular before proceeding to the next stage. 
 Impact Assessment 

The Impact Assessment (IA) phase of the project relies on both MOTRICITY and Cingular’s complete understanding all deliverables based on the approved
HLD. 
 During this stage of the process, the Cingular Project Manager and technical resources from each impacted business unit assess and
review the impact of project delivery in terms of resources and time and then finalize internal plans for delivery. 
 The result of the impact
assessment will be reviewed, discussed and consolidated. A detailed development project plan will then be produced based on the agreed upon dates from the impact assessments. 

Build and Integration 
 The build and
integration phase of the project is where MOTRICITY Professional Services begin enhancing the Fuel Platform with any customizations that have been agreed upon and placed in the approved documents. 

This stage will require Cingular technical resources to complete any items that were deemed to be Cingular related tasks. This includes but is not
limited to system upgrades and integration specific tasks. Additionally, the Cingular Project Manager will be part of weekly status update calls. 

Quality Assurance and Test 
 During the
Quality Assurance (QA) and Test phase of the project, MOTRICITY QA verifies all platform and implementation items and ensures that the product is ready for launch. MOTRICITY’s QA engineers will develop and execute test plans, as well as report
bugs to ensure that complete quality assurance is delivered to Cingular 
 The second phase of QA and Test is to deliver the verified version of
the product to Cingular for Acceptance Testing. The Cingular Project Manager will need to ensure that Cingular Acceptance Testing resources are ready and available to complete their testing, report any issues that need to be addressed. This
stage also requires sign off from the appropriate Cingular representative(s) indicating that the product is ready for Cingular’s customer base once any open action items have been resolved. 

Project Soft Launch 
 This phase follows
final Cingular acceptance testing. The soft launch phase typically provides for a final production review prior to launching commercially. In this phase all project deliverables are re-reviewed and verified. Additionally, Cingular will need to
provide a contact person(s) with the authority to sign off on the document. 
   

 51 








  Project Launch 

During this phase the project is launched directly to Cingular subscribers. The project launch typically includes integrated branding and marketing and
marks the transition of the project from implementation to ongoing management. 
 During Project Launch, MOTRICITY and Cingular Operations will
work together to ensure that all systems are functioning as expected to ensure that customer experience is ideal. The project launch typically includes integrated branding and marketing and marks the transition of the project from implementation to
ongoing management. 
   

 52 








  MOTRICITY – Cingular Wireless Account Management 

Cingular expects a dedicated team at MOTRICITY who will be responsible for the Store and content in its entirety to include but not be
limited to the following: 
 Personnel 
  

	 	•	 	 Executive Sponsor – MOTRICITY will identify at least one Executive Sponsor for the Cingular Storefront efforts. This sponsor may be asked
to participate in on-going status review and issue escalation processes if necessary 


  

	 	•	 	 Cingular Account Management – Cingular will require *** Account Manager *** who will be our day to day contact *** This individual’s
job description would include, but not limited to the following: 


 Primary Responsibilities: 

 *** 

Required Qualifications: 

*** 
  

	 	•	 	 Cingular Technical Account Management – Cingular will require *** Technical Account Manager *** who will be our day to day contact ***.
This individual’s job description would include, but not limited to the following: 


 Responsibilities
include but are not limited to: 
 *** 

An ideal Technical Account Manager will have the following experience and capabilities: 

*** 
  

	 	•	 	 Content Team –*** 


  

	 	•	 	 Devices – *** 


  

	 	•	 	 Testers – *** 


  

	 	•	 	 STOREFRONT Testing & QA team: *** 


  

	 	•	 	 Integration Team – *** 



Each account manager maintains regular contact with Cingular team members. Currently each account manager holds a weekly account meeting with Cingular
team members to review the project/service and address requests, updates, issues, etc. 
 Regular weekly meetings are: 

 

	•	 	 Governance (Review the program on a global basis – revenues, escalation point for unresolved issues, content sourcing, marketing, etc.)



  

	•	 	 Project/Service Status and Updates 


  

	•	 	 Content Partner Status and Updates 



On a quarterly basis, MOTRICITY holds a formal executive level Quarterly Business Review. In this meeting both parties review the project/service
performance, open items, and provide detailed planning to ensure a successful service. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 53 








  Product Management Support 

We provide regular quarterly business reviews to constantly gather and provide formalized feedback to ensure a healthy partnership and service growth.
These Quarterly Business Reviews include business performance review, technical performance reviews, Product Roadmap reviews, and other items. 

MOTRICITY Operations & Support 
 The
MOTRICITY Solution proposed to Cingular is a managed service that includes software, services, and outsourced operations. The Hosting, Service Monitoring, and Operations elements are included in the proposed commercials. All of our data centers are
ISO 9001:2000 certified providers 
 Hosting Facilities & Service Monitoring: 

MOTRICITY will provide *** availability in *** and *** availability in ***. The basic hardware/software configuration, Service Monitoring, and Operations
for each site is outlined within this section. 
 MOTRICITY currently delivers managed services through multiple and independent data centers.
The *** primary facilities are with ***. As part of this service MOTRICITY will ***. 
 Each data center guarantees 100 percent network
availability, ***. 
 Each facility is staffed 24 hours a day with engineers who are there to diagnose and repair any problems that arise with
the network, power, or environment of the facility. MOTRICITY’s system engineers are granted ***. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 54 








 Appendix 1.4 

Cingular Wireless Travel Policy 

 
  

Cingular has developed this Travel Policy to give an understanding of Cingular’s rules regarding necessary business travel. The focus of the policy
is to establish and communicate equitable standards and effective procedures for reducing travel costs, while ensuring consistent and fair treatment who must travel on business. It is impossible to anticipate every situation that may be encountered
while traveling on business so travelers are asked to exercise good judgment when incurring travel expenses. 
 Business travel should be
absolutely necessary and in the best interest of Cingular Wireless. Travelers should select the most economical travel arrangements to maximize effectiveness and minimize expense. 

APPLICABILITY AND SCOPE 
 This policy
applies to all contract suppliers who are assigned to travel on behalf of Cingular Wireless, unless specifically waived. 
 AIR TRAVEL 

 All suppliers should fly coach class for domestic flights. For international flights where flight time is greater than 5 hours,
excluding layovers or ground time, business class can be booked. Note: booking a higher fare in order to allow an upgrade to first / business class using frequent flyer points is prohibited. All applicable fare rules and tariffs of the ticketed
carrier will apply to all tickets issued. 
 As a general guideline, the traveler can choose the least-cost non-stop flight within a two-hour
window. 
 Electronic ticketing saves Cingular money and is the preferred option for all domestic flights. It is no longer necessary, nor
preferred for Cingular travelers to have paper tickets. An additional charge is now being incurred when paper tickets are requested by travelers. 

OPEN-ENDED TICKETS 
 To avoid excess
cost, the company makes it a policy not to issue open-ended tickets. 
 FREQUENT FLYER UPGRADES 

Charges resulting from frequent flyer upgrades are the responsibility of the traveler and will not be reimbursed. Travelers are responsible for their own
upgrades; the Travel Counselors can assist you with upgrade information, but you must obtain the upgrade from the airline directly. Deliberately causing the company to pay more than the lowest available airfare for the purpose of obtaining personal
gratuities (e.g., frequent flyer awards, first/business class upgrades) is strictly prohibited. Under no circumstance may a supplier deviate from the standards set in this policy in order to accumulate travel bonuses. 

HOTELS 
 Cingular has contracted special
corporate rates with a number of hotels around the country. These contracted hotels should be used when traveling on business with Cingular. If there is no contracted hotel at your destination or the contracted hotels in the area are sold out, make
reservations at a non-contracted hotel comparable in price. If you are attending a conference or meeting, which has blocked hotel rooms, it is within policy to stay in that selected hotel. Company guidelines for hotel rates are limited to
$150.00/per night. Certain high cost cities (I.e., NY, DC, Seattle, LA) will require higher hotel rate and are acceptable to reserve. 
 A
current listing of hotels with which we have special contracted rates is attached. Please use this listing as a guide for selecting a hotel in your destination city. 

 

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 ROOMS 

Only standard rooms at the negotiated or discounted rate available to Cingular are approved. Suites or luxury accommodations will not be reimbursed unless
under written approval. Free upgrades are approved as long as they do not result in an increased cost to Cingular. 
 DOMESTIC SATURDAY NIGHT
STAY 
 For domestic business travel only, the company will approve a Saturday night hotel expense and meals if the stay results in a reduced
airfare. Supporting documentation must accompany the voucher to show overall expenses incurred by the Saturday night stay, including meals, hotel, and airfare, to be lower than the unrestricted round trip fare for that destination. Please ask the
Travel Counselor to note the unrestricted round-trip airfare for that destination on your itinerary. The company will not reimburse personal expenses such as tours, theater tickets, etc. 

GROUND TRANSPORTATION 
 Always select the
most cost-effective ground transportation available in each location. 
 AIRPORT SHUTTLES AND COURTESY CARS 

You should use airport shuttles and hotel courtesy cars where available. You will be reimbursed for reasonable airport shuttle service and bus fares paid
for local travel while on a business trip. 
 RENTAL CARS 

As a general rule, you should only use a rental car where a taxi and other local ground transportation costs would exceed the cost of a rental car. Auto
rentals are a resource when other means of transportation are not available or reasonable. When traveling alone and your length of stay or destination warrants a car, then a mid-size/intermediate car or smaller should be rented. When suppliers are
traveling together and their destination is the same, then a mid-size/intermediate car should be shared. 
 Your company is required to purchase
insurance coverage; it is not the responsibility of Cingular Wireless. 
 PERSONAL EXPENSES 

Cingular will not pay for personal expenses (e.g., weekend transportation, personal entertainment, health club fees, newspapers, movies) while travelers
are on a business assignment; nor will the company permit the use of its property for personal benefit unless as expressly provided in this policy. 

RESPONSIBILITIES 
 Exercise good judgment
with respect to expenses. You are expected to determine the most economical means of obtaining lodging, meals and transportation. 
  

	•	 	 Spend the company’s money as carefully and judiciously as you would your own. 



 

	•	 	 Report all expenses promptly and accurately with the required documentation. 



 

	•	 	 Claim reimbursement for business expenditures only. If a business trip includes both business and personal expenditures, only the business expenditures
will be reimbursed. 


 APPROVAL ROUTING and BILLING EXPECTATIONS 

All travel and entertainment expenses incurred on behalf of Cingular Wireless business should be itemized on an excel spreadsheet. Approval should be
routed based on routing designated in the contract between Cingular Wireless and the supplier. 
 A detailed excel spreadsheet should accompany
the supplier’s travel expense invoice. 
 All business and travel expenses have to be reviewed and pre-approved by Cingular in writing.

  

 56 








 APPENDIX 2.3 

ACCEPTANCE LETTER 
  

 
  

[Type on CINGULAR Letterhead Stationery or may be sent vie e-mail] 

[Name] 
 [Address] 

[City], [State] [Zip] 
 Attn: 

In accordance with Section 3.9 (Delivery, Performance, and Acceptance) of that certain Master Agreement, between
                                         
                    and CINGULAR, effective
                    , 20    , the undersigned accepts the Material and/or Services described on Order
             to the above-mentioned Agreement as of             , 20    . 

 

			
	CINGULAR
	By:	 	
	
	  

	 (Print Name)

		
	Title:	 	  



			
		
	Date Signed:	 	  



 

 57 








 APPENDIX 2.16 

NOTICE OF COMPLETION 
  

 
  

[May be sent via email] 
 Form of
MOTRICITY’s Notice of Completion 
 CINGULAR: 

MOTRICITY hereby informs you that as of
                    , we have completed Delivery as required under our Agreement. Upon receipt of this Notice, your User Acceptance Testing
commences. 
  

			
	Signed:	 	  

		
	Title:	 	  



 

 58 








 Appendix 3.5 

Executive Orders and Federal Regulations 

Work under this Agreement may be subject to the provisions of certain Executive Orders, federal laws, state laws, and associated regulations governing
performance of this contract including, but not limited to: Executive Order 11246, Executive Order 11625, Executive Order 11701, and Executive Order 12138, Section 503 of the Rehabilitation Act of 1973 as amended and the Vietnam Era
Veteran’s Readjustment Assistance Act of 1974. To the extent that such Executive Orders, federal laws, state laws, and associated regulations apply to the work under this Agreement, and only to that extent, MOTRICITY (also referred to as
“MOTRICITY”) agrees to comply with the provisions of all such Executive Orders, federal laws, state laws, and associated regulations, as now in force or as may be amended in the future, including, but not limited to the following:

 1. EQUAL EMPLOYMENT OPPORTUNITY DUTIES AND PROVISIONS OF GOVERNMENT MOTRICITYS 

In accordance with 41 C.F.R.§60-1.4(a), the parties incorporate herein by this reference the regulations and contract clauses required by that
section, including but not limited to, MOTRICITY’s agreement that it will not discriminate against any employee or applicant for employment because of race, color, religion, sex, or national origin. The MOTRICITY will take affirmative action to
ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, or national origin. 

2. AGREEMENT OF NON SEGREGATED FACILITIES 

In accordance with 41 C.F.R.§60-1.8, MOTRICITY agrees that it does not and will not maintain or provide for its employees any facilities segregated
on the basis of race, color, religion, sex, or national origin at any of its establishments, and that it does not and will not permit its employees to perform their services at any location, under its control, where such segregated facilities are
maintained. The term “facilities” as used herein means waiting rooms, work areas, restaurants and other eating areas, time clocks, rest rooms, wash rooms, locker rooms and other storage or dressing areas, parking lots, drinking fountains,
recreation or entertainment areas, transportation, and housing facilities provided for employees; provided, that separate or single-user restroom and necessary dressing or sleeping areas shall be provided to assure privacy between the sexes.

 3. AGREEMENT OF AFFIRMATIVE ACTION PROGRAM 

MOTRICITY agrees that it has developed and is maintaining an Affirmative Action Plan as required by 41 C.F.R.§60-1.4(b). 

4. AGREEMENT OF FILING 
 MOTRICITY agrees
that it will file, per current instructions, complete and accurate reports on Standard Form 100 (EE0-1), or such other forms as may be required under 41 C.F.R.§60-1.7(a). 

5. AFFIRMATIVE ACTION FOR HANDICAPPED PERSONS AND DISABLED VETERANS, VETERANS OF THE VIETNAM ERA. 

In accordance with 41 C.F.R.§60-250.20, and 41 C.F.R.§60-741.20, the parties incorporate herein by this reference the regulations and contract
clauses required by those provisions to be made a part of government contracts and subcontracts. 
 6. UTILIZATION OF SMALL, SMALL
DISADVANTAGED AND WOMEN-OWNED SMALL BUSINESS CONCERNS 
 As prescribed in 48 C.F.R., Ch. 1, 19.708(a): 

 

	 	(a)	 It is the policy of the United states that small business concerns, small business concerns owned and controlled by socially and economically
disadvantaged individuals and small business concerns owned and controlled by women shall have the maximum practicable opportunity to participate in performing contracts let by any Federal agency, including contracts and sub-contracts



  

 59 









	 	
for systems, assemblies, components, and related services for major systems. It is further the policy of the United States that its prime MOTRICITY establish procedures to ensure the timely
payment amounts due pursuant to the terms of the subcontracts with small business concerns, small business concerns owned and controlled by socially and economically disadvantaged individuals and small business concerns owned and controlled by
women. 

  

	 	(b)	The MOTRICITY hereby agrees to carry out this policy in the awarding of subcontracts to the fullest extent consistent with efficient contract performance. The
MOTRICITY further agrees to cooperate in any studies or surveys as may be conducted by the United States Small Business Administration or the awarding agency of the United States as may be necessary to determine the extent of the MOTRICITY’s
compliance with this clause. 

  

	 	(c)	As used in this contract, the term small business concern shall mean a small business as defined pursuant to section 3 of the Small Business Act and relevant
regulations promulgated pursuant thereto. The term small business concern owned and controlled by socially and economically disadvantaged individuals shall mean a small business concern which is at least 51 percent unconditionally owned by one or
more socially and economically disadvantaged individuals; or, in the case of any publicly owned business, at least 51 percent of the stock of which is unconditionally owned by one or more socially and economically disadvantaged individuals; and
(2) whose management and daily business operations are controlled by one or more such individuals. This term also means small business concern that is at least 51 percent unconditionally owned by an economically disadvantaged Indian tribe or
Native Hawaiian Organization, or a publicly owned business having at least 51 percent of its stock unconditionally owned by one of these entities which has its management and daily business controlled by members of an economically disadvantaged
Indian tribe or Native Hawaiian Organization, and which meets the requirements of 13 CRF part 124. The MOTRICITY shall presume that socially and economically disadvantaged individual include Black Americans, Hispanic Americans, Native Americans,
Asian-Pacific Americans, Subcontinent Asian Americans, and other minorities, or any other individual found to be disadvantaged by the Administration pursuant to section 8(a) of the Small business Act. The MOTRICITY shall presume that socially and
economically disadvantaged entities also include Indian Tribes and Native Hawaiian Organizations. 

  

	 	(d)	The term “small business concern owned and controlled by women” shall mean a small business concern (i) which is at least 51 percent owned by one
or more women, or, in the case of any publicly owned business, at least 51 percent of the stock of which is owned by one or more women, and (ii) whose management and daily business operations are controlled by one or more women; and


  

	 	(e)	MOTRICITY acting in good faith may rely on written representations by their sub-MOTRICITY regarding their status as a small business concern, a small business
concern owned and controlled by socially and economically disadvantage individuals or a small business concern owned and controlled by women. 


7. SMALL, SMALL DISADVANTAGED AND WOMEN-OWNED SMALL BUSINESS SUB-CONTRACTING PLAN. The sub-MOTRICITY will adopt a plan similar to the plan
required by 48 CFR Ch. 1 at 52.219-9. 
  

 60 








  Appendix 3.6 

Security Requirements for System or Network Access by Contractors 

 
  

 
 Contractors must comply with these security
requirements (“Requirements”) to have access to Cingular’s computers, computer peripherals, computer communications networks, computer systems/applications/software, network elements and their support systems, and the information
stored, transmitted, or processed using these resources (“Information Resources.”) “Contractor” means a person or business entity with a written agreement (“Agreement”) to perform services for Cingular. “User”
means any individual performing services under the Agreement, whether as an employee, approved subcontractor, or agent of Contractor. “Cingular Sponsor” means the Cingular management employee responsible for the oversight of the services
provided by Contractor. 
 These Requirements apply to Contractors and Users performing services on Cingular premises or remotely accessing
Cingular infrastructure, systems or applications using Cingular-provisioned client-VPN and to those providing services to Cingular that are hosted external to Cingular premises. 

A. Compliance with Law and General Policy. Contractors must comply with the “Cingular Corporate Information Security
Policy” as set forth on Exhibit 1. Contractors must protect Cingular Information Resources and Cingular proprietary or confidential data or information in accordance with the terms and conditions of the Agreement (including any separate
confidentiality agreements), and must comply with all applicable international, federal, state, and local laws and regulations related to use of Information Resources and protection of Cingular’s data or information. Contractor is responsible
for ensuring that all Users it employs or contracts with comply with these Requirements. Additionally, regarding its Users, Contractor shall: 
  

	1.	Ensure that all Users are covered by a legally binding obligation that protects Cingular’s proprietary and confidential information and are briefed on these
Requirements. 


	2.	Perform a criminal background check on each User prior to allowing the User to access an Information Resource, and not allow such access if the User has been convicted
of or is currently awaiting trial for a felony offense or a misdemeanor related to computer security, theft, fraud or violence. 


	3.	Not subcontract any part of the work under the Agreement whereby a subcontractor will have access to Cingular’s Information Resources without written approval of
Cingular. 

 B. Audits. Upon *** from Cingular, and subject to reasonable security requirements of Contractor,
Contractor shall provide Cingular’s designated representatives, if under a commercially reasonable nondisclosure agreement with both Cingular and Contractor, with access to and any assistance that it may require with respect to the
Contractor’s facilities, systems and software for the purpose of performing commercially reasonable tests and audits to determine compliance with these Requirements, including intellectual property audits if applicable, data privacy and
security audits, and audits or inspections of the services and related operational processes and procedures, and access to any SAS-70 audits performed during the term of the Agreement. If Contractor is advised that it is not in compliance with any
aspect of these Requirements, Contractor shall promptly take actions to comply with the audit findings. If Contractor is substantially in nonconformance with the foregoing, in addition to any remedies that Cingular may have, Contractor shall bear
the reasonable cost of a re-audit after Contractor indicates to Sponsor that the audit findings have been remedied. Cingular may audit or inspect any computer hardware or software used by Users in the performance of work for Cingular, and may
periodically review or monitor any use of Information Resources by User. Any User using Cingular Information Resources in an inappropriate manner may be subject to removal from the Cingular account, and to any other legal remedies Cingular may have.

 C. Privacy of Customer Information. Contractor acknowledges that information regarding Cingular’s customers and personnel,
such as their account information, (including by way of example, name, address, telephone number, credit card information or social security number) (“Customer Information”) are subject to certain privacy laws and regulations, as well as
the requirements of Cingular. Such 
 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the
material has been filed separately with the Commission. 
   

 61 








  
Customer Information is to be considered private, sensitive and confidential. Accordingly, with respect to Customer Information, Contractor agrees it shall not: 

1. Use Customer Information for any purpose except as expressly authorized by Cingular in writing; 

2. Disclose Customer Information to any party except as expressly authorized by Cingular in writing; 

3. Incorporate Customer Information into any database other than in a database maintained exclusively for the storage of Cingular’s Customer
Information; 
 4. Sale, license or lease Customer Information to any other party; 

5. Allow access to Customer Information only to those employees of Contractor with a need to know and for use only for the purposes set forth in the
Agreement. 
 D. Notification of Security Breach. Contractor will immediately notify Cingular Sponsor of any breach of these
Requirements, including any breach that allows or could allow a third party to have access to any Customer Information, including but not limited to the following: 

*** 
 E. VISA Cardholder
Information Security Program (CISP) If applicable, Contractor shall adhere to all Payment Card Industry (PCI) Data Security Standard Requirements (VISA), as may be modified, for storing, processing, and transmitting credit card or debit
cardholder information on behalf of Cingular Wireless. *** 
 In the event that Contractor causes harm due to negligence or compromises a
Cingular Wireless customer’s cardholder information, it shall be liable for all penalties, or expenses incurred as a result of such a compromise. 

For detailed information regarding the Visa Cardholder information Security Program, see the following web page:
http://usa.visa.com/business/accepting_visa/ops_risk_management/cisp.html?ep=v_sym_cisp 
 To view the Payment Card Industry (PCI) Data
Security Program requirements, navigate to “PCI Data Security Standard” and open the PDF.
 F. Return or Destruction of Data.
At the termination or expiration of the Agreement or when there is no longer a business need or data retention requirement, or at the request of Cingular, and in accordance with all laws, Contractor will either return, or purge and destroy
at Cingular’s direction, all Cingular data, including Customer Information from Contractor’s and User’s own information resources, according to Cingular standards, and will notify Cingular when this has been accomplished. 

G. Changes. These Requirements are subject to change and revision by Cingular from time to time. Cingular is responsible for advising
Contractor of any changes. Contractor is responsible for complying with the revised Requirements. If Contractor is unable to comply with the Requirements as revised, it may seek a waiver within a reasonable time following the notification of change.

 H. Waiver and Effect. By accepting these Requirements, Contractor agrees to comply fully with all the Requirements. If
Contractor wishes to provide Cingular with services that are not in full compliance with the Requirements, it shall request and negotiate with the Cingular Sponsor a written waiver. 

I. Remedies. Failure of Contractor to comply with the Requirements may result in Cingular’s terminating the Agreement and exercising
any other legal rights it may have. 
 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the
material has been filed separately with the Commission. 
   

 62 








  J. Conflicts/Non-Integration. These Requirements are intended to supplement and not
replace any written agreements that the Contractor may enter into with Cingular. In the event of a conflict between these Requirements and a signed written agreement between the parties, the signed written agreement shall control. In the event there
is a conflict between these Requirements and any oral agreement between the parties, these Requirements shall control. 

(Exhibit 1) 

Cingular Corporate Information Security Policy 

Compliance by Business Partners, Vendors, Contractors 

It is the policy of Cingular Wireless to take active steps to ascertain any identified or suspected risks to the electronic information and services of
the company through the use of, providing external access to, outsourcing to or employment of Contractors. Acceptance of this exhibit provided an explicit assertion of compliance with each of the individual provisions as enumerated within this
exhibit. 
 Security Compliance Requirements 

Wireless Network Access 

*** 
 Virus Detection and
Management 
 *** 

User Identity (Requirements) 

*** 
 Strong Authentication
(Requirements) 
 *** 

Remote Network Access 

*** 
 Passwords

 *** 

Encryption 
 ***

 System Access Policy: Authentication, Authorization, Revocation 

*** 
 Security Change
Management 
 *** 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
   

 63 








 Appendix 4.12(a) 

PRIME SUPPLIER MBE/WBE/DVBE ANNUAL PARTICIPATION REPORTING PLAN 

 
  

YEAR REPORTING: 
 PRIME SUPPLIER NAME:

 ADDRESS: 
 COMPANY E-MAIL:

 TELEPHONE NUMBER: 
 DESCRIBE GOODS
/ SERVICES BEING PROVIDED UNDER THIS AGREEMENT: 
 THE FOLLOWING, TOGETHER WITH ANY ATTACHMENTS IS SUBMITTED AS AN MBE/WBE/DVBE PARTICIPATION
PLAN. 
 GOALS 
  

	 	A.	WHAT ARE YOUR MBE/WBE/DVBE PARTICIPATION GOALS? 

  

	 	a.	MINORITY BUSINESS ENTERPRISES (MBEs) 

  

	 	b.	WOMAN BUSINESS ENTERPRISES (WBES) 

  

	 	c.	DISABLED VERTERAN BUSINESS ENTERPRISES (DVBEs) 

  

	 	B.	WHAT IS THE ESTIMATED ANNUAL VAULE OF THIS CONTRACT WITH CINGULAR AFFILIATES? 


Note: indicated dollar awards as it applies to this contract:  

 

	 	C.	WHAT ARE THE DOLLAR AMOUNTS OF YOUR PROJECTED MBE/WBE/DVBE PURCHASES? 

  

	 	a.	MINORITY BUSINESS ENTERPRISES (MBEs) 

  

	 	b.	WOMAN BUSINESS ENTERPRISES (WBES) 

  

	 	c.	DISABLED VERTERAN BUSINESS ENTERPRISES (DVBEs) 


(SEE MBE/WBE/DVBE CANCELLATION CLAUSE IN AGREEMENT FOR DEFINITIONS OF MBE, WBE AND DVBE) 

LIST THE PRINCIPAL GOODS AND SERVICES TO BE SUBCONTRACED TO MBE/WBE/DVBEs OR DELIVERED THROUGH MBE/WBE/DVBE VALUE ADDED RESELLERS. 

DETAILED PLAN FOR USE OF M/WBES-DVBEs SUBCONTRACTORS 

For every product and service you intend to use, provide the following information. 

 

 64 









									
	Company name	  	Classification	  	Products/Services	  	$ Value	  	Date to begin
		  	(MBE/WBE/DVBE)	  		  		  	

 Supplier agrees that it will maintain all necessary documents and records to support its efforts to achieve its
MBE/WBE/DVBE participation goal(s). Supplier also acknowledges the fact that it is responsible for identifying, soliciting and qualifying MBE/WBE/DVBE subcontractors. 

The following individual, acting in the capacity of MBE/WBE/DVBE coordinator for Supplier, will: 

Administer the MBE/WBE/DVBE participation plan, submit summary reports, and cooperate in any studies or surveys as may be required in order to determine
the extent of compliance by the seller with the participation plan. 
  

 65 








 Appendix 4.12(b) 

TIER II M/WBE-DVBE QUARTERLY RESULTS REPORT 

 
  

Direct and Indirect Spend 

Note: Subcontracting Results should reflect ONLY M/WBE-DVBE dollars directly traceable to sales 

DURING THE REPORT QUARTER. 

Results must be reported individually for each CINGULAR affiliate. 

 

			
	THIS SUMMARY REPORT SHOULD BE E-MAILED TO:	  	Dwan.Armstrong@cingular.com
	Cc:	  	teresa.spann@cingular.com

 Note:
Questions and requests for assistance may be directed to: 
 Dwan Armstrong 

Supplier Diversity Manager 
 5565 Glenridge
Connector 
 Atlanta, GA 30342 
 Fax:
866-604-6679 
  

	 	1.	Reporting Company 

  

			
	Company Name:	 	  



			
		
	Address:	 	  



			
		
	City, State, Zip:	 	  



			
		
	Contact Name:	 	  



			
		
	Title:	 	  



			
		
	E-mail:	 	  



			
		
	Date:	 	  



 

	 	2.	Report Quarter: 

 This report reflects the
utilization of Minority Business Enterprise/ Woman Business Enterprise/Disabled Veterans Enterprise participating for period: 
  

			
	Report Date Range:	 	  



			
		
	Signature:	 	  



			
	            Date:
                    

  

 66 









																			
	  

PARTICIPATION GOAL
  
	 	 	  	  

PARTICIPATION ACHIEVEMENT
  

	 				 	 
	 	  		 		 		 	 	  	Actual for Quarter
	 				 		 
	 	  		 		 		 	 	  	A. DIRECT- Payments reported to CINGULAR by a primary supplier who has subcontracted work to M/W/DVBEs on behalf of the primary supplier’s contract with
CINGULAR.	  	 
	 		 					 
	 	  	Annual Goal	 	 	  		  	MBE    	  	WBE    	  	DVBE    	  	 
	 				 		 	 	 	 
	Percent	  		 		 		 	 	  	Total Diversity    	  	$	  	$	  	$	  	 
	of Total	  	MBE    	 	WBE    	 	DVBE    	 	 	  	Spend	  		  		  		  
	 	  	 	 	 	 	 	 	 	  	with	  		  		  		  	 
	Sales	  	***	 	***	 	***	 	 	  	CINGULAR	  		  		  		  	 
	 				 					 
	 	  		 		 		 	 	  	 Total

Sales to
 CINGULAR
	  		  		  		  	 
	 				 					 
	 	  		 		 		 	 	  		  	MBE    	  	WBE    	  	DVBE    	  	 
	 	  		 		 		 	 	  	% of Total	  	 	  	 	  	 	  	 
	 	  		 		 		 	 	  	Sales	  	 	  	 	  	 	  	 
	 	  		 		 		 	 	  	to	  		  		  		  	 
	 	  		 		 		 	 	  	CINGULAR	  	 	  	 	  	 	  	 
	 				 	 
	 	  		 		 		 	 	  	B. INDIRECT-Primary supplier’s M/W/DVBE spend not related to the CINGULAR
Contract.
	 				 					 
	 	  		 		 		 	 	  	CINGULAR % of Total	  		  		  		  	 
	 	  		 		 		 	 	  	Revenues	  		  	 	  	 	  	 
	 	  		 		 		 	 	  	 (U.S.
 revenues

only)
	  		  		  		  	 
	 	  		 		 		 	 	  	Total Indirect	  		  		  		  	 
	 	  		 		 		 	 	  	Diversity	  		  	$	  	 	  	 
	 	  		 		 		 	 	  	Spend (in US)	  		  		  		  	 
	 				 					 
	 	  		 		 		 	 	  	Total Diversity Contribution	  		  	$	  	 	  	 
	 				 					 
	 	  	 	 	 	 	 	 	 	  	 Total Diversity Spend to

CINGULAR
  
	  	 	  	 $
  
	  	 	  	 


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 67 









									
	  
 CINGULAR
- SUBCONTRACTING RESULTS
  

	 5. M/WBE-DVBE SUBCONTRACTOR(S)
	  	 Ethnic/Gender:
	  	 Total Dollars:
	  	 
	 (Direct Spend Only)
	  		  		  	
					
	Name:	  	  
	  		  	 	  	
	Address:	  	  
	  	Certifying Agency:            	  		  	
	City, State, Zip:	  	  
	  		  	 	  	
	Telephone:	  	  
	  		  		  	
	Goods or Services:	  		  		  	
		
	To add additional subcontractors, copy the entire light gray area and paste directly below this line.	  	

  

 68 








 APPENDIX 7.0 

INSURANCE REQUIREMENTS 

With respect to performance hereunder, and in addition to contractor’s obligation to indemnify, contractor agrees to maintain, at all times during
the term of this Agreement, the following minimum insurance coverage and limits and any additional insurance and/or bonds required by law: 

Workers’ Compensation insurance with benefits afforded under the laws of the state in which the Services are to be performed and Employers Liability
insurance with minimum limits of: 
 $100,000 for Bodily Injury-each accident 

$500,000 for Bodily Injury by disease-policy limits 

$100,000 for Bodily Injury by disease-each employee. 

Commercial General Liability insurance with minimum limits of: 

$2,000,000 General Aggregate limit 

$1,000,000 each occurrence sub-limit for all bodily injury or property damage incurred in any one occurrence 

$1,000,000 each occurrence sub-limit for Personal Injury and Advertising 

$2,000,000 Products/Completed Operations Aggregate limit, with a 

$1,000,000 each occurrence sub-limit for Products/Completed Operations. 

$300,000 Fire Legal Liability sub-limits are required for lease agreements. 

Cingular Wireless and its Affiliates will be listed as an Additional Insured on the Commercial General Liability policy. For the purpose
of this clause “Affiliate” means (i) a company, whether incorporated or not, which owns, directly or indirectly, a majority interest in either Party (a “parent company”) and (ii) a company, whether incorporated or not,
in which a five percent (5%) or greater interest is owned, either directly or indirectly, by: (i) either Party or (ii) a parent company. 

If use of a motor vehicle is required, Automobile Liability insurance with minimum limits of $1,000,000 combined single limits per occurrence for
bodily injury and property damage, which coverage shall extend to all owned, hired and non-owned vehicles. 
 Cingular Wireless requires that
companies affording insurance coverage have a rating of A- or better and a Financial Size Category rating of VII or better, as rated in the A.M. Best Key Rating Guide for Property and Casualty Insurance Companies. 

A certificate of insurance stating the types of insurance and policy limits provided the contractor must be received prior to commencement of any work.

 The cancellation clause on the certificate of insurance will be amended to read as follows: 

FACILITIES KNOWLEDGE CENTER (cont’d) 

“THE ISSUING COMPANY WILL MAIL 30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER PRIOR TO CANCELLATION OR A MATERIAL CHANGE TO
POLICY DESCRIBED ABOVE.” 
 The Contractor shall also require all subcontractors performing work on the project or who may enter upon
the work site to maintain the same insurance requirements listed above. 
  

 69 








 Exhibit A 

TEMPLATE SPECIAL PROJECTS SERVICE REQUEST FORM 

RE: Master Services Agreement Number TJR031606 

by and between Motricity Inc. and Cingular Wireless LLC. 
  

							
	Special Projects Service Request
				
	Requested By:	 	  
	    	Service Request No:	 	  

	Assigned To:	 	  
	    	Date Initiated:	 	  

	Request Name:	 	  
	    		 	

  

			
	Description of Request
 and deliverables:
	 	 
		 
	Specifications	 	 
		 
	Criteria for Acceptance
 of any
deliverables
	 	 
		 
	Delivery Schedule/Milestones	 	 
	Intellectual Property Ownership:	 	[The default under this Agreement is that Motricity owns the IP for all Deliverables.
Please provide any requested variations from this default]
	Exclusivity	 	[The default under this Agreement is Cingular has exclusive rights to all Deliverables as
defined in this Service Request, for twelve (12) months.
	Nonperformance Compensation	 	[The default under this Agreement is that all Deliverables are subject to NPC for late
delivery. Please provide any requested variations from this default]

  

			
	 Requested by Cingular
	 	Received by MOTRICITY INC.
	By:	 	By:
	Name:	 	Name:
	Title:	 	Title:
	Date:	 	Date:

 SPECIAL PROJECTS SERVICE REQUEST
FORMs 
 Must also be signed by the designated 

Exclusivity / IP Officer of each party 
  

									
	Cingular EXCLUSIVITY / IP OFFICER APPROVAL	 		 	MOTRICITY INC. EXCLUSIVITY / IP OFFICER APPROVAL
	By:	 		 		 	By:	 	
	Name:	 		 		 	Name:	 	
	Title:	 	EXCLUSIVITY / IP OFFICER	 		 	Title:	 	EXCLUSIVITY / IP OFFICER
	Date:	 		 		 	Date:	 	

  

 70 








 Exhibit B 

Revenue Share Rider 

 
  

Revenue Share Rider for Enhancements 

General Terms 
 Cingular and Motricity
agree to the following additional Revenue Share in order to fund any SOW for custom development work (“Professional Services”): 

*** 
 Funds
accumulated as part of RSR will be applied to Professional Services work at rates described in Exhibit C. 
 MOTRICITY will be
required to maintain accurate records of amounts available as RSR credits and produce monthly statements of balance to Cingular. 

Professional Services paid for with RSR funds are subject to Non-Performance Compensation (NPC) as described in Appendix 1.2. 

Termination of Revenue Share Rider 
 The
use of RSR would be optional and solely under Cingular’s discretion. Cingular shall have the right, to terminate the RSR between Cingular and MOTRICITY by providing thirty (30) days notice of termination to MOTRICITY. 

If upon the final date of termination of the RSR, there are existing, executed Statements of Work and sufficient funds have not yet been realized through
the RSR, Cingular will pay MOTRICITY the difference upon receipt of invoice pursuant to the terms of this Agreement or as otherwise stated in the SOW. In no event shall Cingular’s liability exceed the price of the Statements of Work
outstanding. 
 Outstanding credits in the RSR remaining at termination will be paid to Cingular immediately as cash. Notwithstanding the
foregoing, MOTRICITY shall withhold *** or *** whichever amount is less for purposes of proper permanent wind down of the RSR. 
 Suspension
of Revenue Share Rider 
 From time to time Cingular may choose to suspend the RSR for a period of time. Cingular will provide MOTRICITY
thirty (30) days notice of suspension. For ease of calculation, the suspension of the RSR will only occur at the end of a calendar month. Upon suspension, unused credits would be banked for use with future Professional Services. Unused credits
would also carry forward into the next fiscal year without end or until notice of the RSR termination has been given. 
 Re-activation of
Revenue Share Rider 
 In the situation where Cingular wishes to reinstate the RSR revenue share after a suspension, Cingular will notify
Motricity in writing of Cingular’s intent. Motricity agrees that upon notice from Cingular, the RSR revenue share will restart beginning on the next whole calendar month. 

Statement of Work Requirements 
 SOWs
that apply against the RSR must be identified as such in advance of undertaking any work beyond initial estimates and cost analysis. The application of the RSR funds to these Statements of Work will be at the mutual agreement of Cingular and
Motricity. 
 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed
separately with the Commission. 
  

 71 








 Cingular will require Motricity to substantiate the total cost of each SOW with proof satisfactory to
Cingular. This will include: 
 Specific cost breakdown by functional area or discipline (e.g. Testing, Development, System Analyst, Project
Management and others). 
 Specific cost breakdown by hours applied 

Specific cost breakdown by enhancement or large feature component 

In the event that Motricity does not provide a detailed Statement of Work, Cingular may withhold approval to authorize the Statement of Work. 

 

 72 








 Exhibit C 

Motricity Rate Card 

 
  

 

			
	 Area/Discipline
	 	 Rate

	Project Management	 	***
	Development	 	***
	Operations	 	***
	Quality, Services & Testing	 	***

 ***This redacted material
has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 73 








 AMENDMENT NO. 4 

TO 

MASTER SERVICES AGREEMENT 

BETWEEN 

CINGULAR WIRELESS LLC AND MOTRICITY, INC. 

This Amendment No. 4 (the “Amendment”) to that certain Master Services Agreement Number TJR031606 with an effective dated on or about
September 14, 2006 (the “Agreement”) as amended on or about April 27, 2007 (as amended, the “Agreement”) by and between Motricity, Inc., a Delaware corporation, (“Motricity”), and Cingular Wireless, LLC, a
Delaware limited liability company ( “Cingular”) is effective as of April 27, 2007 (“Amendment No. 4 Effective Date”). Motricity and Cingular may sometimes be referred to herein individually as a “Party” or
jointly as the “Parties”. 
 WHEREAS, that Parties have agreed that Motricity will support VPN Connectivity method on an interim basis
until parties jointly agree that MPLS Connectivity is established; and 
 WHEREAS, the Parties wish to amend the Agreement to reflect the
obligations of the Parties with respect to the Service Level Agreement. 
 NOW THEREFORE the parties agree to amend the Agreement as follows:

  

	 	1.	Service Level Agreement. 

  

	 	a.	Appendix 1.2, Section 1 will be amended to include the following sentence : 


During this interim period where both parties agree to use VPN Connectivity, AT&T Mobility agrees that the VPN connection is not within
Motricity’s Span of Control. In the event that the VPN connectivity results in a partial or complete outage of the storefront, that outage will not count against Media Mall’s monthly uptime statistics or Non-Performance Compensation
calculations, except to the extent that the VPN-related outage is directly attributable to an act or omission of Motricity. 
 However, AT&T
Mobility still expects Motricity to make a good faith effort to monitor and alarm on issues involving the VPN connections. Further, we would expect best effort cooperation in troubleshooting and resolving connectivity issues with the VPN connection.

 If the VPN has not been converted to the MPLS circuit within 60 days of launch, then both parties agree to meet and discuss options for
accelerating the implementation of the MPLS circuits or discuss alternatives options for replacing the VPN. 
  

	 	2.	Counterparts. This Amendment may be signed in counterparts, by facsimile or otherwise, each of which will be deemed an original and all of which together will
constitute one and the same document. 

  

	 	3.	This Amendment sets forth the entire understanding of the Parties as to the subject matter hereof and supersedes all prior agreements, discussions, and correspondence
pertaining to the subject matter. In the event of an express conflict between the terms and conditions of this Amendment and the terms and conditions of the Agreement, the terms and conditions of this Amendment will control.


  

	 	4.	All other provisions of the Agreement shall remain in full force and effect. 









			
	SIGNED:	  	 
	MOTRICITY, INC.	  	CINGULAR WIRELESS, LLC
		
	 /s/ Daniel Rizer

(signature)
	  	 /s/ Peter Wong

(signature)

		
	 Daniel Rizer

Print Name
	  	 Peter Wong

Print Name

		
	 GM, Global Carrier Business

Title
	  	 Producer Mgr.

Title

		
	 5/1/2007

Date
	  	 4/27/2007

Date









 ADDENDUM NO. 5 to Agreement No. TJR031606 between 

Motricity, Inc. and AT&T Mobility LLC 

This Addendum No.5 (“Addendum No.5”), effective as of May 18, 2007, (“Addendum Effective Date”) between Motricity, a Delaware
corporation (“Supplier”) and AT&T Mobility LLC f/k/a known as Cingular Wireless LLC.), a Delaware Limited Liability company, on behalf of itself, and its Affiliates, (“AT&T”, “Cingular” or Company”), amends
the Master Services Agreement No.TJR031606 between Company and Supplier, as amended (collectively the “Agreement”). Except as otherwise indicated, all terms defined in the Agreement shall have the same meanings when used in this Addendum
No.5 
  
  

RECITALS 
 WHEREAS, Motricity
and Cingular entered into the Agreement on September 14, 2006, and 
 WHEREAS, Motricity and AT&T mutually desire to amend and modify
the Agreement to include professional services by which Motricity will provide the Services and pricing as stated in SOW Exhibit A-1 attached hereto. 

NOW therefore the parties agree that: 
  

	 	1.	The attached SOW, Exhibit A-1, setting forth Services needed to implement the 2007 Releases supporting the following: User-centered generation of targeted User
Experiences that realize the potential of convergence and Global User Interface standards that provide a blueprint across and between three screens strategy of AT&T, shall be added to the Agreement 


 

	 	2.	Except as expressly set forth above all other terms of the Agreement remain unchanged and are in full force and effect. 


 

	 	3.	Motricity shall have fulfilled its obligations under this Statement of Work when Motricity accomplishes the Services as described in the SOW, Exhibit A-1.


  

	 	4.	Except as amended by this Addendum No. 1, the Agreement is not modified, revoked or superseded and remains in full force and effect. 


 

	 	5.	This instrument may be executed in counterparts, including by facsimile signature, each of which counterparts will be deemed an original and together shall constitute
one instrument. In witness whereof, Motricity and AT&T have executed this Fifth Addendum by their duly authorized representatives. 

  

									
	MOTRICITY, INC.	 		 	 AT&T SERVICES, INC.

On behalf of its Affiliate AT&T Mobility LLC

					
	By:	 	 /s/ Daniel Rizer
	 		 	By:	 	 /s/ Richard Steadman



									
					
	Printed Name:	 	 Daniel Rizer
	 		 	Printed Name:	 	 Richard Steadman



									
					
	Title:	 	 COO
	 		 	Title:	 	 Director GSS

					
	Date:	 	 6/15/07
	 		 	Date:	 	 06/18/07


  


 1 








    Exhibit A-1 

ADDENDUM NO. 5 to Agreement No. TJR031606 between 

Motricity, Inc. and AT&T Mobility LLC 

EXHIBIT A-1 
 To
adequately offer and support the Storefront, MOTRICITY and CINGULAR agree to the terms and conditions set forth in this Exhibit A-1 including the following areas. 

Summary of Work 
 The items below
identify the work required as part of this SOW and are referred to herein as the 2007 Releases: 
 Release 3.0.1 

The following work items will be bundled into Release 3.0.1: 
  

	 	•	 	 Production Bug Fixes. Please see Appendix A for more detail of this work item. 



 

	 	•	 	 Rebranding Effort. Please see Appendix B for more detail of this work item. 



 

	 	•	 	 Change Requests will include the items listed below. However, if resources become available on account of less-than-expected effort for the Production
Bug Fixes, Motricity shall make best efforts to include additional existing Change Requests in the existing priority order: 



*** 
 Please see Appendix C for
more detail on these work items. 
 Release 3.1 

The following work items will be bundled into Release 3.1: 

*** 
 The value of each
enhancement is based on a percentage of the overall payment of approximately ***. AT&T Mobility has specified the following percentage value for each of these enhancements (Total equals .100): 

*** 
 Professional Services
Work 
 Motricity and AT&T have agreed that Motricity can utilize their Professional Services organization *** 

 

	 	•	 	 Marketing Services. *** 


  

	 	•	 	 VPN Connectivity Statement of Work for Release 3.0. *** 



 

	 	•	 	 Recurring Monthly Cost of Dedicated Test Environment per the SOW ***. 



 

 65 









	 	•	 	 Coupon Code Recurring Reconciliation Costs *** 


  

	 	•	 	 Omniture Monthly Recurring Fee *** 



Total Implementation Cost 

AT&T Mobility will pay Motricity ***. 

In addition, AT&T Mobility agrees ***. 

Term 
 This Statement of
Work shall commence upon execution by both parties and shall continue in effect until Acceptance of the deliverables hereunder. 

*** 
 Additional Terms 

 The following will be the language for financial penalties associated with the 2007 Releases described. *** 

In the event of its failure to deliver a deliverable for Professional Services, Motricity agrees to pay amounts described as liquidated
damages sustained by AT&T Mobility (“Professional Services Non Performance Compensation”). The parties acknowledge that the Professional Services Non Performance Compensation shall not be construed as an unenforceable penalty clause.
*** Unless otherwise agreed to in a Statement of Work, the following table expresses the default schedule of Professional Services Non-Performance Compensation applicable to each SOW or enhancement associated with this Agreement: 

*** 
 For the
purposes of interpreting this table, a “Week” shall mean a period of seven (7) consecutive calendar days beginning the day after the date a deliverable should have been delivered. In the event that the period of non performance or
late performance includes less than seven (7) calendar days (“Non-Week Days”), the Professional Services Non Performance Compensation for such Non-Week Days shall be prorated based upon the number of Non-Week Days and the applicable
percentage the table above. *** 
 If AT&T Mobility decides to cancel any of the enhancements prior to ***, Motricity shall
still be compensated for the percentage of work already completed. 
 *** 

Successfully Delivered means having met AT&T Mobility’s User Acceptance Testing (UAT) Exit Criteria and having been successfully
deployed into Production and remains deployed in Production for 30 days 
 as described in MSA; ***. 

 

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 66 








  Timeline 

The following timelines are associated with this SOW: 

*** 
 AT&T Mobility will
make commercially best efforts to complete User Acceptance Testing (UAT) based upon timely receipt of enhancements from Motricity in advance of these launch dates and in a state ready for UAT. Additionally, AT&T Mobility will provide Motricity
with timely notification of any defects that cause the Releases and/or enhancements to not meet UAT Exit criteria. 
 Changes 

Any changes to this Statement of Work, after it has been approved by both parties, will follow the existing Change Request Process in the Agreement.

  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 67 








  Appendix A: Release 3.0, Production Bug Fixes 

The following is the Bug List for Release 3.0, as prioritized by AT&T Marketing and Product Realization. Motricity will make their best effort to
address as many of these bugs as possible during the 3.0.1 release cycle: 
 *** 

Appendix B: Rebranding 
 This Appendix
outlines the rebranding effort that is to be delivered as part of Release 3.0.1. 
 Summary of Work Requested 

AT&T Mobility is requesting a rebranding of the Cingular Media Mall on WEB and WAP to the new AT&T brand. The scope of these changes include
changing all customer facing textual references to Cingular with the appropriate AT&T brand, changing of stylesheets to the new AT&T style guide, changing any impacted associated graphics, and changing all customer facing URLs to the new
AT&T URLs. 
 Deliverables 

The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	 Text Audit
	  	***
	 Alignment
	  	***
	 Stylesheets
	  	***
	 Support
	  	***
	 Text Changes
	  	***
	 Testing
	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the Search Optimization project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
 Appendix
C: Change Request 
 As part of this Release 3.0.1, Motricity will address the following Change Request. However, Motricity shall make best
efforts to include additional Change Requests should resources allow for it because of reduced efforts for Production Bug Fixes: 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 68 








  *** 
   

			
	 Special Projects Service Request
	  	 
	 Requested By:      ***
	  	 Service Request No: ***

	 Assigned To:        ***
	  	 Date Initiated: ***

	 Request Name:     ***
	  	

   

			
		
	 Description of Request and deliverables:
	  	***
	 Specifications
	  	***
	 Criteria for Acceptance of any deliverables
	  	***
	 Delivery Schedule/Milestones
	  	
	 Intellectual Property Ownership:
	  	***
	 Exclusivity
	  	***
	 Nonperformance Compensation
	  	***
	 Maintenance and Support
	  	***

   *** 

 

			
	 Special Projects Service Request
	  	 
	 Requested By:      ***
	  	 Service Request No: ***

	 Assigned To:        ***
	  	 Date Initiated: ***

	 Request Name:     ***
	  	

   

			
	 Description of Request and deliverables:
	  	***
	 Specifications
	  	***
	 Criteria for Acceptance of any deliverables
	  	***
	 Delivery Schedule/Milestones
	  	
	 Intellectual Property Ownership:
	  	***
	 Exclusivity
	  	***
	 Nonperformance Compensation
	  	***
	 Maintenance and Support
	  	***

   *** 

 

			
	 Special Projects Service Request
	  	 
	 Requested By:      ***
	  	 Service Request No: ***

	 Assigned To:        ***
	  	 Date Initiated: ***


   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 69 








  Request Name:      *** 

 

			
	Description of Request and deliverables:	  	***
	Specifications	  	***
	Criteria for Acceptance of any deliverables	  	***
	Delivery Schedule/Milestones	  	
	Intellectual Property Ownership:	  	
	Exclusivity	  	***
		
	Nonperformance Compensation	  	***
	Maintenance and Support	  	***

   *** 

 

			
	 Special Projects Service Request
	  	 
	 Requested By:      ***
	  	 Service Request No: ***

	 Assigned To:        ***
	  	 Date Initiated: ***

	 Request Name:     ***
	  	

   

			
	Description of Request and deliverables:	  	***
	Specifications	  	***
		
	Criteria for Acceptance of any deliverables	  	***
	Delivery Schedule/Milestones	  	
	Intellectual Property Ownership:	  	***
	Exclusivity	  	***
		
	Nonperformance Compensation	  	***
	Maintenance and Support	  	***

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 70 








  Appendix D: Release 3.1, Omniture “click-path” reporting enhancement 

This Appendix outlines the Omniture “click-path” reporting enhancement that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T
Mobility is requesting to redesign of the Omniture implementation to avoid extra gateway traffic. Motricity will provide AT&T Mobility with an implementation which will use existing Internet connections and avoid using the gateway for reporting
purposes. Motricity will accomplish this through a direct server to server connection through an Omniture bulk import API. 
 Deliverables

 The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the Search Optimization project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result In project delays or increased costs for which Motricity is not responsible. 
 Appendix
E: Release 3.1, Search Optimization Enhancement & Search API Integration 
 This Appendix outlines the search optimization
enhancement & the search API integration that is to be delivered as part of Release 3.1. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 71 








  Summary of Work Requested 

Motricity and JumpTap are partnering to launch release 3.1 which will include more extended features and optimized search service. These enhancements are
identified below in the “Scope of Work” section. 
 Deliverables 

The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the Search Optimization project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 72 








  Appendix F: Release 3.1, WAP Preview Enhancement 

This Appendix outlines the WAP preview enhancement that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T has
requested enhancements to the AT&T Storefront run by Motricity at cingularextras.com which will allow customers to preview images of Cool Tool, Fun Pack, Game, Theme, or Video titles. 

The objective of this enhancement is to remove barriers to purchase by clarifying the product presentation. 

Deliverables 
 The following table
outlines the work required to comply with this initiative: 
   

			
	 Area
	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with, the WAP preview project: 

*** 
 The failure of any of the
above-assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 73 








  Appendix G: Release 3.1, SMS Keyword Enhancements 

This Appendix outlines the SMS keyword enhancements work that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T has
requested enhancements to the AT&T Storefront run by Motricity at cingularextras.com to modify its method of generating default keywords to create simpler and shorter unique keywords. The objective of this enhancement is to improve the
SMS purchasing customer experience by reducing the number of characters that must be typed in order to initiate a purchase. 
 Deliverables

 The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the Enhanced SMS Keywords project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result In project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 74 








  Appendix H: Release 31, Flash Based WEB Preview 

This Appendix outlines the flash-based WEB preview work that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T has
requested that the existing AT&T Storefront run by Motricity at cinoularextras.com offer a Flash based ringtone preview solution. 

The objective is to eliminate security concerns surrounding the current preview method which utilizes a Windows Media Player plug-in. The solution will
embed MP3 preview files within a Flash executable. 
 Deliverables 

The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the flash preview project: 

*** 
 The failure of any of the
above assumption, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 75 








  Appendix I: Release 3.1, Referral Breadcrumbing 

This Appendix outlines the Referral Breadcrumbing work that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T is
requesting the Referral Breadcrumbing feature to allow for seamless user navigation across MEdia Mall and MEdia Net as well as specific third party sites. 

For example, a customer who clicks on a Ring Tone promotion in the MEdia Net “Whats Hot” folder and then completes the download through the
MEdia Mall ends up in a completely different portal experience, with no obvious mechanism to return to the original referring page. 
 The
intent of the Referral Breadcrumbing project outlined in this document is to create some intuitive navigational paths to give the user the option to return to the original page within MEdia Net. 

Deliverables 
 The following table
outlines the work required to comply with this initiative: 
   

			
	 Area
	  	 Description

	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the Referral Breadcrumbing project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 76 








  Appendix J: Release 3.1, Validate Data Rate Plan 

This Appendix outlines the_validate data rate plan work that is to be delivered as part of Release 3.1 

Summary of Work Requested 
 AT&T has
requested enhancements to the AT&T Storefront run by Motricity at cingularextras.com which will identify a given customer’s data rate plan and provide a corresponding purchase experience. 

The objective of this enhancement is to ensure that end users who aren’t on an unlimited data plan are either blocked or appropriately warned of the
potential data rate charges that may be incurred from using certain products prior to purchase. 
 Deliverables 

The following table outlines the work required to comply with this initiative: 

 

			
	 Area
	  	 Description

	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the validate data rate plan project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 77 








  Validate Data Rate Plan End. User Flows 

This section provides a description of the end user flows encapsulated by the features and; enhancements described in this document. Only significant user
flows are shown. The actors involved in the flows are clearly identified in each flow step; “System” is used to describe all steps performed by the System under development. The preconditions for each flow describe the state of the System
that must be present prior to the flow being performed. These preconditions must be observable to the user of the System. The triggering event for the flow will be the first step in the user flow. 

Flow: Validate Data Rate Plan - Purchase Allowed (WAP) 

This flow occurs when a content item has been validated against the data rate plan and the item has been identified as inappropriate for the current plan
in place but the purchase is allowed to continue. 
 Preconditions: 

*** 
 Flow Steps:

 *** 
 Flow:
Validate Data Rate Plan Purchase Allowed with Warning (WAP) 
 This flow occurs when a content item has been validated against the data rate
plan and the item has been identified as inappropriate for the current plan in place but the purchase is allowed to continue. 

Preconditions: 
 ***

 Flow: Validate Data Rate Plan - Purchase Blocked (WAP) 

This flow occurs when a content item has been validated against the data rate plan and the item has been identified as inappropriate for the current plan
and the purchase is not allowed to continue. 
 Preconditions: 

*** 
 Flow Steps:

 *** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 78 








  Flow: Validate Data Rate Plan - Data Rate Plan Information Provided (Web) 

This flow occurs when a content item that has data rate plan restrictions has been selected for purchase on the Web Storefront. 

Preconditions: 
 ***

 Flow Steps: 

*** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 79 








  Validate Data Rate Plan Workflow Diagram 

The following flow diagram depicts the steps necessary to perform a data rate plan validation and the actions taken as a result of this validation. ***

  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 80 








  Appendix K: Release 3.1, Tell a Friend 

This Appendix outlines the Tell a Friend work that is to be delivered as a part of Release 3.1. 

Summary of Work Requested 
 This 3.1
feature is new for WAP and the Client API; it now enables a CS to recommend a content item to a recipient or “friend” from the Web or WAP SFs or via the Client API. The CS is allowed to make 24 recommendations on WAP SF within a 24-hour
period from midnight to midnight EDT and this number can be tracked by the System. In addition, the CS has the ability to recommend all available content types. 

Deliverables 
 The following table
outlines the work required to comply with this initiative: 
   

			
	 Area
	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 81 









			
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the validate data rate plan project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

  82 








  Appendix L: Release 3.1, Usability, Enhancements 

This Appendix outlines the usability enhancement work that is to be delivered as part of Release 3.1. 

Summary of Work Requested 
 AT&T has
requested usability enhancements to the AT&T Storefront run by Motricity which are believed to make the Web and WAP interfaces more useful and/or intuitive in order to improve the end-user experience. 

Deliverables 
 The following table
outlines the work required to comply with this initiative: 
   

			
	 Area
	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the validate data rate plan project: 

*** 
 The failure of any of the
above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not responsible. 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

  83 








  Appendix M: Release 3.1, Client API Enhancement 

Summary of Work Requested 

Motricity’s Client API allows third party vendors to access the Storefront catalog. The 3.1 enhancements will offer the following additional
functionality: 
 *** 

Deliverables 
 The following table
outlines the work required to comply with this initiative: 
   

			
	 Area
	  	 Description

	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***
	***	  	***

   Assumptions, Dependencies &
Risks 
 The following items are assumptions, dependencies & risks associated with the validate data rate plan project: 

*** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

  84 








  Appendix N: NPC Service Credits 

Motricity and AT&T have agreed that Motricity can utilize their Professional Services organization to *** 

Professional Service Credits 
 Total
Available Credits:                    *** 

Less Completed Projects: 
 ***

 Sub Total 
 Available Credits:

  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

  85 








 Amendment 

TJR031606.A.006 

Between 

Motricity, Inc 

And 

AT&T Mobility LLC 
  

 1 








 AMENDMENT NO. 6 TO 

MASTER SERVICES AGREEMENT 

BETWEEN 

AT&T MOBILITY LLC AND MOTRICITY, INC. 

This Amendment No. 6 (the “Amendment”) effective on the date when signed by the last Party (“Effective Date”), between
Motricity, Inc., a Delaware corporation (“Motricity”) and AT&T Mobility LLC f/k/a known as Cingular Wireless LLC., a Delaware Limited Liability company, on behalf of itself, and its Affiliates, (“AT&T”, ), amends the
Master Services Agreement No.TJR031606 between AT&T and Motricity, with an effective dated on or about September 14, 2006 (collectively the “Agreement”). Except as otherwise indicated, all terms defined in the Agreement shall have
the same meanings when used in this Amendment No. 6. Motricity and AT&T may sometimes be referred to herein individually as a “Party” or jointly as the “Parties”. 

WHEREAS, that Parties have agreed that Motricity will develop and provide an Answer Tones Storefront, as that term is defined in the Agreement, for
AT&T; and 
 WHEREAS, to provide the Answer Tones Storefront, Motricity must obtain certain connectivity as set forth in this Amendment
No. 6, the cost of which AT&T has agreed to pay. 
 NOW THEREFORE the parties agree to amend the Agreement as follows: 

1. Definitions. Except as otherwise defined herein, capitalized terms shall have the meaning assigned to them in the Agreement.

 2. Appendix 1.1, Motricity Pricing is hereby amended by adding the following new Section 2: 

2. Motricity shall obtain the *** Extended Native LAN connectivity for the Answer Tones Storefront ( the “Connectivity”) as that
Service is described in Appendix 1.3, Statement of Work. The cost for the Connectivity for the initial twelve (12) month term (the “Initial Term”), which shall be borne solely by AT&T, shall be as follows: 

*** 
 Motricity
will invoice AT&T for the Installation Fee upon submitting the order to the third party provider for the Connectivity. Thereafter, Motricity will invoice AT&T each month for the Monthly Recurring Fee. AT&T shall pay invoices subject to
the payment terms of the Agreement. 
 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the
material has been filed separately with the Commission. 
  

 2 








 AT&T acknowledges that: 

 

	 	(i)	Motricity shall obtain the Connectivity from a third party, and such third party may impose a minimum twelve (12) month term for such Connectivity. AT&T
acknowledges that cancellation of the Connectivity for any reason, other than on account of a material breach of the Agreement by Motricity may result in cancellation fees and/or penalties, Motricity may result in cancellation fees and/or penalties,
and AT&T will be solely responsible for such fees and/or penalties. If such cancellation fees and/or penalties are imposed, AT&T shall pay invoices for such fees and/or penalties in accordance with the payment terms of the Agreement. Such
fees and/or penalties may be in addition to and not in lieu of the Answer Tones Storefront Termination Fees provided for in Section 3.4(f) of the Agreement; 


 

	 	(ii)	AT&T shall provide Motricity with no less than forty-five (45) days written notice in the event AT&T wishes to cancel the Connectivity;


  

	 	(iii)	The Monthly Recurring Fee may increase after the Initial Term, and AT&T shall be responsible for any such increase; and 


 

	 	(iv)	The Connectivity is outside Motricity’s Span of Control, and thus, any issues with the Connectivity will not count towards any Downtime, Degradations, or Outages
as defined in Appendix 1.2, Service Level Agreement. 

 3. Counterparts. This Amendment may be signed in
counterparts, by facsimile or otherwise, each of which will be deemed an original and all of which together will constitute one and the same document. 

4. This Amendment sets forth the entire understanding of the Parties as to the subject matter hereof and supersedes all prior agreements,
discussions, and correspondence pertaining to the subject matter. In the event of an express conflict between the terms and conditions of this Amendment and the terms and conditions of the Agreement, the terms and conditions of this Amendment will
control. 
 5. All other provisions of the Agreement shall remain in full force and effect. 

 

					
	 SIGNED:
 MOTRICITY,
INC.
	 		 	 AT&T SERVICES, INC.

on behalf of its affiliate AT&T Mobility LLC

			
	 /s/ Ryan K. Wuerch
	 		 	 /s/ Richard Steadman

	(signature)	 		 	(signature)
			
	 Ryan K. Wuerch
	 		 	 Richard Steadman

	Print Name	 		 	Print Name
			
	 Chairman & CEO
	 		 	 Director

	Title	 		 	Title
			
	 9/10/2007
	 		 	 8/29/2007

	Date	 		 	Date

  

 3 








 TJR031606.A.007 

Amendment 7 

Between 

Motricity, Inc. 

And 

AT&T Mobility LLC 







 AMENDMENT NO. 7 

TO 

AGREEMENT NO. TJR031606 

This Amendment No. 7 (the “Amendment”) effective on the date when signed by the last Party (“Effective Date”), between
Motricity, Inc., a Delaware corporation (“Motricity”) and AT&T Mobility LLC f/k/a known as Cingular Wireless LLC, a Delaware Limited Liability company, on behalf of itself, and its Affiliates, (“AT&T’, ), amends the
Master Services Agreement No.TJR031606 between AT&T and Motricity, with an effective dated on or about September 14, 2006 (collectively the “Agreement”). Except as otherwise indicated, all terms defined in the Agreement shall have
the same meanings when used in this Amendment No. 7. Motricity and AT&T may sometimes be referred to herein individually as a “Party” or jointly as the “Parties”. 

WITNESSETH 

WHEREAS, Motricity and AT&T entered into Agreement No. TJR031606, on September 14, 2006 (the “Agreement”); and 

WHEREAS, Motricity and AT&T desire to amend the Agreement as hereinafter set forth. 

Now, THEREFORE, in consideration of the premises and the covenants hereinafter contained, the Parties hereto agree as follows: 

 

	1.	Storefront Revenue Share. Effective January 1, 2008, Appendix 1.1 (Motricity Pricing) is hereby amended by replacing 1(b)(i) with the following:


 *** 
  

	2.	Primary Releases. Notwithstanding anything else in the Agreement to the contrary, including but not limited to any provisions in the Service Level Agreement or
Statement of Work, Motricity obligated to provide two (2) major releases of the Storefront and two major releases of the Answer Tone Storefront during 2008 (each of the four a “Primary Release”). When each is Successfully Delivered,
as hereafter defined, AT&T shall pay Motricity a fee of *** for each Primary Release for the Storefront and *** each Primary Release for the Answer Tone Storefront. The features and requirements for each Primary Release will be determined by
mutual agreement of the parties as part of the Software Development Life Cycle process described below. Motricity shall provide *** (“PDs”) of capacity during each calendar of the Term towards the development, implementation, production
support and change requests for a Primary Release or Point Release for the Storefront and *** of capacity during each contract year towards the development, implementation, production support and change requests for a Primary Release or Point
Release for the Answer Tone Storefront; any excess required capacity will be invoiced to AT&T as professional services pursuant to a mutually-agreed SOW. AT&T has the right, at its option, to allocate some of the PDs towards other change
requests or feature enhancements. Bug fixes done following a Primary Release or Point Release will not be counted against the available capacity. 

  

	3.	Primary Release NPCs. The following non-performance compensation shall be associated with the Primary Releases. This section shall supersede the language
currently in the MSA which allow for *** 

 In the event of its failure to deliver a Primary Release, Motricity
agrees to pay amounts described as liquidated damages sustained by AT&T (“Professional Services 
 ***This redacted material has
been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 2 








 Non Performance Compensation”). The parties acknowledge that the Professional Services.
Non Performance Compensation shall not be construed as an unenforceable penalty clause. Motricity agrees to credit the Professional Services Non-Performance 

Compensation against future payments due Motricity by AT&T. In the event no payments are due Motricity by AT&T within six
(6) months of the end of the month that Non-Performance Compensation accrued, Motricity shall promptly pay AT&T the Professional Services Non-Performance Compensation as a cash refund. 

Unless otherwise agreed to in a Statement of Work, the following table expresses the default schedule of Primary Release Non-Performance
Compensation applicable to each Primary Release: 
  

			
	 Week of Delay
	  	 Primary Release Non-Performance Compensation (NPC)

	 ***
	  	***

 AT&T can choose to specify a
percentage value for each enhancement in a Primary Release (Total equals 100%) or equal weighting can be applied to each enhancement in a Primary Release. 

The foregoing percentages shall be cumulative and capped *** of the total price for the Primary Release. For example, if the entire
Primary Release is actually delivered to AT&T two (2) weeks after the, date designated for delivery, then the Primary Release Non-Performance Compensation shall be equal to *** of the total fees paid as outlined in this amendment. However,
if only (1) enhancement was delivered two (2) weeks late, then the NPC fee would be *** 
 For the purposes of
interpreting this table, a “Week” shall mean a period of seven (7) consecutive calendar days beginning the day after the date a deliverable should have been delivered. In the event that the period of non performance or late
performance includes less than seven (7) calendar days (“Non-Week Days”), the Primary Release Non-Performance Compensation for such Non-Week Days shall be prorated based upon the number of Non-Week Days and the applicable percentage
in the table above. 
 If AT&T Mobility decides to cancel any of the enhancements prior to the delivery date, Motricity shall
still be compensated for the percentage of work already completed for the cancelled enhancement. AT&T may cancel any Primary Release upon written notice at least six months prior to the scheduled delivery date without incurring any cost or
liability for the release. If AT&T cancels a Primary Release without such notice, it shall compensate Motricity according to the percentage of work completed by Motricity at the time of cancellation. 

Launch Date for Primary Releases is defined as the following: Upon completion of the Elaboration Phase, Motricity will provide a project
plan summary outlining the major project milestones & Primary Release Launch date. 
 Successfully Delivered means
having met AT&T User Acceptance Testing (UAT) Exit Criteria and having been successfully deployed into Production and remains deployed in Production for 30 days as described in MSA. 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 3 









	4.	Point Releases. Motricity shall deliver point releases to provide fixes of critical or service impacting application errors introduced by Primary Releases, as
needed. Point releases will not include new features or customizations, other than minor cosmetic changes’ to the user interface. Motricity shall schedule point releases based on the severity of the bugs and the overall system impact.


  

	5.	Release Process. Notwithstanding anything else in the Agreement to the contrary, for all subsequent Primary Releases, the parties shall adhere to the following
Software Development Lifecycle methodology, which includes system requirements, design, development, testing and deployment: 


The SDLC is divided into 4 phases; each phase has a different focus and objective as described below: 

1. Inception Phase — Establishes the scope of the Release development as defined by the roadmap with input from; stakeholders.
Stakeholder input is addressed and documented in the Motricity Core Product Requirements Document (PRD) and AT&T Custom Requirements Document (ORD). A JAD session will be held during the Inception Phase to prioritize the PRD and ORD proposed
requirements. Inception Phase is; closed when the Release Requirements Documents (PRD and OM and the Release LOI document (if required) are approved and signed by AT&T. 

2. Elaboration Phase — Details and baselines the requirements using the roadmap as the foundation. This establishes the architectural
basis for the specific Release functionality. AT&T facing artifacts associated with this phase are the User’ Experience Design (up) flows and wireframes that present a visual definition of the project Elaboration Phase is closed when the
UXD documents, the project plan summary, launch date and the Release SOW (if required) are approved and signed by AT&T. The project; enters formal change control at the end of the Elaboration Phase. 

3. Construction Phase Involves the coding and testing of the Release. The documents associated with this phase are the Quality Assurance
Test Plans, which define the testing to be performed by Motricity’s QA department. QA Test Plans may be presented to AT&T upon request. Construction Phase is closed when the Software Release has been approved to launch through the User
Acceptance Testing process. 
 4. Deployment Phase — Involves deployment of the Software Release; that is the software is
presented to AT&T’s end users. Deployment Phase is closed when AT&T accepts this release into production. Release notes will be provided within 5 BD which define the features and any known issues -associated with the implementation.

 During the Inception, Elaboration and Construction phases there are 3 ongoing activities. These 

 

	 	•	 	 Managing project issues and risks 


  

	 	•	 	 Managing changes to requirements 


  

	 	•	 	 Ensuring common understanding/capturing a common vocabulary 



AT&T change requests (submitted after the Project Plan is baselined at end of Elaboration Phase) are managed through the Motricity
Change Request Process. AT&T specific features or time critical features may be implemented on top of the latest core software version by Motricity Professional Services. 

 

	6.	 Technical Support and Escalation Process. For each potential application error that is reported to Motricity, Motricity creates an entry in its
bug tracking and management program. Motricity then assigns engineers 


  

 4 









	 	
to verify the existence of the application error and then to identify the root cause. Once the root cause is identified, Motricity shall create a patch for that application error and schedule the
patch for inclusion in a future point release or Primary Release. 

  

	7.	Segmentation Fees. If AT&T requests more than 25 Storefront segments (i.e. individualized Storefront views presented to an end user based on that end users
particular buying history), then AT&T shall pay a *** for up to an additional 25 Storefront segments. Motricity shall invoice this fee monthly in arrears. 


 

	8.	API Integrations. In exchange for a *** paid by AT&T to Motricity, Motricity shall support 10 standard API integrations over a twelve (12) month span,
which includes current projects Media Net 4 and Media Mall. Notwithstanding the foregoing, Motricity shall waive the *** fee for each month in which Total Gross Revenue through the client API exceeds *** Motricity shall invoice any such fees monthly
in arrears. 

 Although payment is recurring and will be made monthly starting when this amendment is signed, if an
API integration is delayed due to fault of Motricity, the monthly fee would be reduced proportionally (example - if Motricity can support 3 integrations concurrently and one is delayed due to Motricity fault, the monthly fee would be reduced by one
third for that month, and subsequent months, until corrected). A project plan will be mutually agreed upon by Motricity, the client application provider, and AT&T at the start of each new API integration project. 

Motricity will be subject to NPCs upon failure to meet the committed number of standard integrations (10) for 2008. *** 

It is estimated that a standard API integration would take *** per integration to reach a production ready state and an additional *** per month to
support. The impacts by functional area are: 
  

	 	•	 	 *** Initial Consultation 


  

	 	•	 	 *** Integration Support 


  

	 	•	 	 *** Configuration 


 The
deliverables for a standard implementation are outlined in the table below: 
  

			
	 Area
	  	 Description

	 Catalog
	  	Motricity will provide access to the current Client catalog
	 Catalog Maintenance
	  	Motricity will provide ongoing maintenance to the Client catalog to ensure fresh content
	 Integration Kickoff
	  	Motricity will chair a kick-off meeting via conference call for each integration.
	 Integration Support
	  	Motricity will provide integration support for each integration via email.
	 In-life Support
	  	Motricity will provide in-life technical support for each integration for a period of 2 years past execution of the SOW


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 5 









			
	Upgrade Path	  	Motricity will provide a smooth upgrade path for each integration for a period of 2 years past execution of the SOW
	Documentation	  	Motricity will provide all relevant API documentation
	Production Support	  	The production APIs will be monitored 24x7x365 via Motricity NOC personnel


The following items are assumptions, dependencies & risks associated with the AT&T Standard Client API Integrations: 

 

	 	•	 	 As part of a standard integration, support will only cover API specific questions, not application specific questions. 



 

	 	•	 	 Standard Integration fees apply only to the existing API specifications. Any requested change to the API will be handled via an additional Statement of
Work. 


  

	 	•	 	 API support during the Implementation Phase via email is limited to the hours of 9 am to 5 pm (Eastern Time) Monday through Friday, excluding holidays.
24x7x365 production support will be provided once the client application launches. 


  

	 	•	 	 The AT&T Dedicated Test Environment will be utilized for pre-production testing. 



 

	 	•	 	 Only three (3) integrations can concurrently take place through 12 month span. 



The failure of any of the above assumptions, dependencies, or risks may result in project delays or increased costs for which Motricity is not
responsible. 
 For API integration requests that fall outside of this standard integration implementation process, or for which the
assumptions, dependencies, and risks prove to be untrue, Motricity provide additional evaluation of the incremental work required and a SOW will be presented to AT&T for the incremental work required. 

 

	9.	Professional Service Rates. Motricity’s professional services rates from and after the effective date of this Amendment are: 


 

				
	 Full Time Equivalent (FTE)
	  	Rate/Hour	 
	Content Operations Support	  	*	** 
	Project / Program Management	  	*	** 
	Engineering Services	  	*	** 
	Design Services (UX/Graphics)	  	*	** 
	Quality Assurance Services	  	*	** 
	Production/Operations Support	  	*	** 
		
	 Contractor
	  	 	 
	 Senor Engineer
	  	*	** 
	Engineer	  	*	** 
	Quality Assurance Services	  	*	** 

 ***This redacted material
has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 6 









	10.	Updated Service Levels and NPCs. Motricity shall provide the service levels and NPCs set forth on Appendix 1, in lieu of any conflicting or duplicative
service levels or NPCs in the Agreement 

  

	11.	Storefront In-Life Support Services. Motricity shall provide the in-life support services for the Storefront as set forth on Appendix 2. The baseline
in-life support services are included as part of the standard revenue share, except for Content Refreshes, for which AT&T shall pay *** Motricity shall invoice any such fees monthly in arrears. For additional support services, AT&T shall pay
Motricity the rates set forth on Appendix 2 for such services. 

  

	12.	Answer Tone Storefront In-Life Support Services. Motricity shall provide the in-life support services for the Answer Tone Storefront as set forth on Appendix 3.
The baseline in-life support services are included as part of the standard revenue share. For additional support services, AT&T shall pay Motricity the rates set forth on Appendix 3 for such services. 


 

	13.	Mobile Game Community. Motricity shall integrate its mobile game community functionality into the existing Media Mall Storefront on the terms set forth on
Appendix 4. 

 Section 3.7, Insurance and Appendix 7, is deleted in its entirety and replaced with the
following new Section 3.7: 
 With respect to Motricity’s performance under this Agreement, and in
addition to Motricity’s obligation to indemnify, Motricity shall at its sole cost and expense: 
  

	 	a.	maintain the insurance coverages and limits required by this Section and any additional insurance and/or bonds required by law: 


 

	 	1.	at all times during the term of this Agreement and until completion of all Work associated with this Agreement, whichever is later; and 


 

	 	2.	with respect to any coverage maintained in a “claims-made” policy, for two (2) years following the term of this Agreement or completion of all Work
associated with this Agreement, whichever is later. If a “claims- made” policy is maintained, the retroactive date must precede the commencement of Work under this Agreement; 


 

	 	b.	require each subcontractor who may perform Work under this Agreement or enter upon the Work site to maintain coverages, requirements, and limits at least as broad as
those listed in this Section from the tune when the subcontractor begins Work, throughout the term of the subcontractor’s Work and, with respect to any coverage maintained on a “claims-made” policy, for two (2) years thereafter;


  

	 	c.	procure the required insurance from an insurance company eligible to do business in the state or states where Work will be performed and having and maintaining a
Financial Strength Rating of “A-“ or better and a Financial Size Category of “VII” or better, as rated in the A.M. Best Key Rating Guide for Property and Casualty Insurance Companies, except that, in the case of Workers’
Compensation insurance, Motricity may procure insurance from the state fund of the state where Work is to be performed; and 

  

	 	d.	deliver to AT&T, certificates of insurance stating the types of insurance and policy limits. Motricity shall provide or will endeavor to have the issuing insurance
company provide at least 30 days advance written notice of cancellation, non-renewal, or reduction in coverage, terms, or limits to AT&T Motricity shall deliver such certificates: 


 

	 	1.	prior to execution of this Agreement and prior to commencement of any Work; 


 

	 	2.	prior to expiration of any insurance policy required in this Section; and for any coverage maintained on, a “claims-made” policy, for two (2) years
following the term of this Agreement or completion of all Work associated with this Agreement, whichever is later. 

 ***This
redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 7 








 The Parties agree: 
  

	 	e.	the failure of AT&T to demand such certificate of insurance or failure of AT&T to identify a deficiency will not be construed as a waiver of Motricity’s
obligation to maintain the insurance required under this Agreement; 

  

	 	f.	that the insurance required under this Agreement does not represent that coverage and limits, will necessarily be adequate to protect Motricity; norbe deemed as a
limitation on Motricity’s liability to AT&T in this Agreement; 

  

	 	g.	Motricity may meet the required insurance coverages and limits with any combination of primary and Umbrella/Excess liability insurance; and 


 

	 	h.	Motricity is responsible for any deductible or self-insured retention. 


The insurance coverage required by this Section includes: 
  


	 	i.	Workers’ Compensation insurance With benefits afforded under the laws of any state in which the Work is to be performed and Employers Liability insurance
with limits of at least: 

 $500,000 for Bodily Injury — each accident 

$500,000 for Bodily Injury by disease — policy limits 

$500,000 for Bodily Injury by disease — each employee 

To the fullest, extent allowable by Law, the policy must include a waiver of subrogation in favor of AT&T, its Affiliates, and, their
directors, officers and employees. 
 In states where Workers’ Compensation insurance is a monopolistic state-run
system, Motricity shall add Stop Gap Employers Liability with limits not less than $500,000 each accident or disease. 
  

	 	j.	Commercial General Liability insurance written on Insurance Services Office (ISO) Form CG 00 01 12 04 or a substitute form providing equivalent coverage,
covering liability arising from premises, operations, personal injury, products/completed operations, and liability assumed under an insured contract (including the tort liability of another assumed in a business contract) with limits of at least


 $2,000,000 General Aggregate limit, 

$1,000,000 each occurrence limit for all bodily injury or property damage incurred in anyone (1) occurrence 

$1,000,000 each occurrence limit for Personal Injury and Advertising Injury 

$2,000,000 Products/Completed Operations Aggregate limit 

$1,000,000 each occurrence limit for Products/Completed Operations 

$1,000,000 Damage to Premises Rented to You (Fire Legal Liability) 

The Commercial General Liability insurance policy must: 

 

	 	1.	include AT&T, its Affiliates, and their directors, officers, and employees as Additional Insureds. Motricity shall provide a copy of the Additional Insured
endorsement to AT&T. The Additional Insured endorsement may either be specific to AT&T or may be “blanket” or “automatic” addressing any person or entity as required by contract. A copy of the Additional Insured
endorsement must be provided within 60 days of execution of this Agreement and within 60 days of each Commercial General Liability policy renewal; include a waiver of subrogation in favor of AT&T, its Affiliates, and their directors,
officers and employees; and 

  

	 	2.	be primary and non-contributory with respect to any insurance or self- insurance that is maintained by AT&T. 


 

	 	k	Business Automobile Liability insurance with limits of at least $1,000,000 each accident for bodily injury and property damage, extending to all owned, hired,
and non-owned vehicles. 

  

	 	l.	Umbrella/Excess Liability insurance with limits of at least $1,000,000 each occurrence with terms and conditions at least as broad as the underlying Commercial
General Liability, Business Auto Liability, and Employers Liability policies. Umbrella/Excess Liability limits will be primary and non-contributory with respect to any insurance or self-insurance that is maintained by AT&T.


  

 8 









	 	m.	Fidelity or Crime insurance covering employee dishonesty, including but not limited to dishonest acts of Motricity, its employees, agents, subcontractors and
anyone under Motricity’s supervision or control. The Motricity shall be liable for, money, securities or other property of AT&T. Motricity shall include a client coverage’ endorsement written for limits of at least $1,000,000 and shall
include AT&T as Loss Payee. 

  

	 	n.	Professional Liability (Errors It Omissions) insurance with limits of at least $1,000,000 each claim or wrongful act. 


 

	 	o.	Internet Liability and Network Protection (Cyberrisk) insurance with limits of at least $1,000,000 each claim or wrongful act. 


Background Checks is hereby added as Section 4.14 to the Agreement 

Section 4.14, Background Checks 

1. Motricity, with respect to the following requirements in this Section (collectively, “Background Checks”) and subject to any
laws, rules or regulations which may limit any Motricity action otherwise required by this section, (i) shall make all reasonable efforts, including checking the background, and verifying the personal information to determine and verify all
information necessary to represent, and warrant to AT&T that no Motricity employee, contractor or subcontractor and no employee or agent of any Supplier contractor or subcontractor (“Supplier Person”) who Motricity proposes to have
perform any Service that permits physical, virtual or other access to AT&T ‘s or its customer’s premises, systems, networks, or Information (“Access”) at any time during the Term (a) has been arraigned or convicted of
(i) any felony, (ii) any misdemeanor involving violence, sexually related criminal conduct, theft or computer crimes, fraud or financial crimes, or crimes involving unlawful possession or use of a dangerous weapon, or (b).is identified on
any government registry as a sex offender; and (ii) Motricity shall not permit any such Person presenting a positive Drug Screen, so arraigned or convicted, or so identified to perform any Service that permits such Access during the Term.

 2. Motricity represents and warrants to AT&T that no Supplier Person has (i) falsified any of his or her
Identification Credentials, or (ii) failed to disclose any material information in the hiring process relevant to the performance of any Service. Motricity shall not permit any Supplier Person who has falsified such Identification Credentials
or failed to disclose such information to perform any Service that permits Access. 
 3. The following definitions apply:

  

	 	•	 	 “Identification Credentials” includes, with respect to each Supplier Person, his or her Social Security number, driver’s license,
educational credentials, employment history, home address, and citizenship indicia. 


  

	 	•	 	 “Drug Screen” means the testing for the use of illicit drugs (including opiates, cocaine, cannabinoids, amphetamines, and phencyclidine
(PCP)) of any Supplier Person who (i) has unsupervised (or badged) physical Access to AT&T’s or its customer’s premises, or (ii) has regular or recurring supervised physical access to AT&T’s or its customer’s
premises for more than thirty (30) days in the aggregate annually. 


  

	4.	The failure of Motricity to comply with the requirements of this Section, and/or if any Person who fails such Background Check or who has falsified Identification
Credentials does perform any Service that permits such Access, shall each be considered a material breach of this Agreement. Notwithstanding any of the foregoing, exceptions for individual Supplier Persons may be granted by AT&T on a
case-by-case basis. 

  

 9 









	5.	If an Supplier Person is providing any Service (e.g. software development) that permits or requires Access to AT&T’s software source or origin code or
encrypted software, Motricity shall conduct an initial, and thereafter an annual, search, in each case to verify that such Supplier Person is not identified, on the Denied Person List or Specially Designated Nationals List by the U.S. Dept of
Commerce-Bureau of Industry & Security. 

 Reimbursable Expenses is hereby added as Section 4.15 to the
Agreement: 
 Section 4.15, Reimbursable Expenses 

AT&T is responsible for any travel, meal or other business related expense incurred by Supplier in the performance of its obligations
under this Agreement in accordance with AT&T’s Vendor Expense Policy attached hereto and incorporated herein as Appendix 5: provided, however, that requirements set forth in Appendix 5 shall apply only to the limitations on the reimbursable
amount of expenses that are eligible to be passed through to AT&T, and it is understood and agreed by the Parties that actual expenses of Supplier will be in accordance with Supplier’s expense policy. 

Third Party Administration is hereby added as Section 4.16 to the Agreement: 

Section 4.16, Third Party Administration 

Motricity acknowledges that a third party administrator will perform certain administrative functions for AT&T in relation to this
Agreement. Such administrative functions may include: 
  

	 	a.	Collecting and verifying certificates of insurance; 

  

	 	b.	Providing financial analysis; 

  

	 	c.	Verifying certifications under the Section entitled “Utilization of Minority, Women, and Disabled Veteran Owned Business-Enterprises”; and


  

	 	d.	Collecting and verifying Motricity profile information. 


Motricity shall cooperate with such third party administrator in its performance of such administrative functions and shall provide such
data as from time to time the third party administrator may request Further, notwithstanding any other provision of this Agreement, Motricity agrees that AT&T may provide Confidential Information regarding Motricity to such third party
administrator provided that AT&T is responsible for ensuring that the third party administrator maintains the confidentiality of such Confidential Information to the same extent as is required of AT&T. Motricity agrees to pay the third party
administrator an annual fee for the performance of these administrative functions, which annual fee shall not exceed three hundred dollars ($300.00) and a onetime set-up fee of thirty dollars ($30.00). 

The terms and conditions of Agreement No. TJR031606 in all other respects remain unmodified and in full force and effect. 

IN WITNESS WHEREOF, the Parties have caused this Amendment to Agreement No. TJR031606 to be executed, which may be in duplicate counterparts, each of
which will be deemed to be an original instrument, as of the date the last Party signs. 
  

 10 









									
	MOTRICITY, INC.	 		 	AT&T SERVICES, INC
					
	By:	 	 /s/ Ryan K. Wuerch
	 		 	By:	 	 ***



									
					
	Printed Name:	 	 Ryan K. Wuerch
	 		 	Printed Name:	 	 ***



									
					
	Title:	 	Chairman & CEO	 		 	Title:	 	Vice President, Global Strategic Sourcing
					
	Date:	 	 12/13/2007
	 		 	Date:	 	 12/07/2007

		 		 		 	On behalf of its affiliates AT&T Mobility LLC

  

 11 








  Appendix 1 

Update Service Levels and NPCs 

Motricity provides a number of in-life services to AT&T Mobility in operation on the Cingular Media Mall. Outlined below are the services that
Motricity provides our service level commitment and related NPC’s for C( ( service non performance. 
 Additionally, Motricity will provide
a mix of dedicated and shared resources in support of Marketing Programs, Content Management, Content Qualification, Content Partner Support, Device Support, and other services. The service levels outlined below are designed to exceed
AT&T’s requirements for each service. Motricity will maintain and scale resources on an ongoing basis to maintain these service levels. 

Finally, Motricity commits to a Content Management Product team dedicated to AT&T Mobility. This team will work to enhance and develop tools for
Content Management, Content Ingestion/Reporting, and Content Partner Communication for the term of this agreement. 
 The resource levels and
committed service levels for each function are outlined in the matrix below. 
   

							
	 Area
	  	 Description
	  	# of 
100%
Dedicated
Resources	  	# of 
shared
Dedicated
Resources
	 Content Qualification and Testing Team
	  	***	  	***	  	***
	 Merchandising/Taxonomy
	  	***	  	***	  	***
	 Partner Relations/Service Delivery Management
	  	***	  	***	  	***
	 Device Team (Tests when new devices are launched)
	  	***	  	***	  	***
	 Service Delivery
	  	***	  	***	  	
	 Storefront Testing Team
	  	***	  	***	  	***
	 Content Management, Production Engineering, and Reporting Team
	  	***	  	***	  	

   Service Delivery SLAs 

New Content Time to Market - Trusted Partners 

*** 
 Notes on Versions and
Titles: 
  

	 	•	 	 Trusted: 



*** 
  

	 	•	 	 Non-Trusted: 



*** 
 Merchandising and Taxonomy
Support 
 *** 
  

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 80 








  Content Partner On Boarding 

*** 
 Content Provider
Support 
 *** 

Device Launches 
 ***

 All timeframes are for tasks within Motricity’s span of control. 

SLA NPCs 
 To ensure alignment and
delivery to AT&T from Motricity of the agreed service levels outlined above Motricity agrees to the following NPCs for non-performance 

Motricity shall be held to the following additional NPCs around Service Levels defined in the MSA. 

New Content Time to Market 

*** 
 Merchandising and Taxonomy
Support 
 *** 

Content Provider On-boarding 

*** 
 Content Provider Support

 *** 
 Device Launches

 *** 
 Storefront
Testing Team 
 *** 

Content Management, Production Engineering, and Reporting Team 

*** 
 AT&T reserves the
right to audit Motricity’s compliance with these SLAs bi-monthly, at AT&T’s expense, and further provided that such audits are conducted in such a way as to cause minimal disruption to Motricity’s operations. 

 

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 81 








  Appendix 3 

Storefront In-Life Support Services 
   


							
	 Service Element
	  	Additional Tiers	  	Rates
	 Content Ingestion
	  		  	***	  	***
	 Baseline Service:
	  		  	***	  	***
	 ***
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
				
		  		  	***	  	
		  	***	  	***	  	***
		  		  	***	  	***
		  		  	***	  	***
				
	 Taxonomy Additions/ Content updates
	  		  	***	  	***
				
	 Baseline Service:
	  		  	***	  	***
	 ***
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
	 ***
	  		  		  	
				
	 Merch/Promotions
	  		  	***	  	***
				
		  		  	***	  	***
				
	 Baseline Service:

***
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
	 ***
	  		  		  	

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 82 









							
	 Service Element
	  	Additional Service Tiers	  	Rates
	 Catalog Refreshes
	  	***	  	***	  	***
	 Baseline Service:

Music Tones:
	  	  	  	
	 ***
	  	  	***	  	***
	 ***
	  	  	  	
	 ***
	  	  	***	  	***
	 ***
	  	  	  	
	 ***
	  	  	  	
	 ***
	  	  	***	  	***
	 ***
	  	  	  	
	 ***
	  	  	  	
	 ***
	  	  	***	  	***
	 Device Support
	  	***	  	***	  	***
				
	 Baseline Service:

***
	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***
				
	 Segmentation
	  		  		  	
	 ***
	  	***	  	***	  	***
				
	 Complete Category Overhaul
	  	***	  	***	  	***
	 ***
	  	  	  
				
	 Flash Banner Development
	  	***	  	***	  	***

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 83 









							
	 Service Element
	  	Additional Service Tiers	  	Rates
				
	 Reporting
	  	***	  	***	  	***
				
	 Baseline:

***
	  	***	  	***	  	***
				
	 Financial Settlement

Baseline:

***
	  	***	  	***	  	***
	  	***	  	***	  	***

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 84 








  Appendix 3 

Answer Tone Storefront In-Life Support Services 

 

							
	 Service Element
	  	Additional Service Tiers	  	Rates
	 Content ingestion
	  		  	***	  	***
				
	 Baseline Service:
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
	 ***
	  		  	***	  	***
	 Merch/Promotions
	  		  	***	  	***
	 Baseline Service:
	  		  	  
	 ***
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
	 ***
	  		  	***	  	***
				
	 Catalog Refreshes
	  		  	***	  	***
				
	 Baseline Service:
	  	***	  	***	  	***
	 ***
	  		  	***	  	***
	  		  	***	  	***
				
	 Device Support
	  	***	  	***	  	***
	 Baseline Service:
	  	  	  
	 ***
	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***
				
	 Complete Category Overhaul
	  		  		  	
	 ***
	  	***	  	***	  	***

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 85 









							
	 Service Element
	  	Additional Service Tiers	  	Rate
	 Reporting
	  		  		  	
		  	***	  	***	  	***
				
	 Baseline:
	  		  		  	
	 ***
	  		  		  	
	 ***
	  	***	  	***	  	***
	 ***
	  		  		  	
	 ***
	  		  		  	
	 ***
	  		  		  	
	 Financial Settlement
	  		  		  	
				
		  	***	  	***	  	***
	 Baseline:
	  		  		  	
	 ***
	  		  		  	

   

	***	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission.


   

 86 








 Appendix 3 

Storefront In-Life Support Services 

*** 
 ***This redacted material has been
omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 13 








 Appendix 3 

Answer Tone Storefront In-Life Support Services 

*** 
 ***This redacted material has been
omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 16 








 Appendix 4 

Mobile Game Community 

AT&T shall pay Motricity *** for set up and integration to expand AT&T’s current game community as detailed in a mutually executed SOW. ***
AT&T, at its sole discretion, can choose to move forward with the currently deployed Mobile Game Community product or decide to shelf until a later date. AT&T must give indication to deploy the Mobile Game Community prior to the completion
of Release 3.2 Elaboration Phase. Should AT&T decide to deploy the Mobile Game Community product, AT&T and Motricity will mutually agree on a project plan and launch date. 

Enhancements to Community 
  

	 	•	 	 The roadmap and future enhancements for the Game Community will be maintained under a separate release schedule 



 

	 	•	 	 AT&T agrees to specify that the community API must be included by the game publisher for the game to be deployed on the storefront and the game
community 


  

	 	•	 	 *** 


 Content
OnBoarding 
  

	 	•	 	 Utilize existing submission process for content 


  

	 	•	 	 Provide assistance for one-time bulk upload of content 



 

	 	•	 	 Provide on-going support 


  

	 	•	 	 Manage a launch project for Community as it pertains to content providers content 



 

	 	•	 	 Provide game publishers with the assistance and documentation required to include the Community API in game during development and test



 ***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been
filed separately with the Commission. 
  

 18 








 Appendix 5 

1.0 GENERAL 
 AT&T Vendor Expense
Policy (VEP) provides guidelines to be followed by all vendors of AT&T in requesting reimbursement for business travel, meals and other business related expense. Expenses outside this policy are not reimbursable. 

The following principles apply to requests for expense reimbursement: 

When spending money that is to be reimbursed, vendors must ensure that an AT&T Company (“Company”) receives proper value in return. Prudent
and proper judgment must be used in reporting and approving business expenses. 
 The concept that a vendor and their employees are
‘entitled’ to certain types or amounts of expenditures while conducting business with the Company is erroneous. Personal expenditures reported for reimbursement should be billed exactly as they were incurred. The use of averages for any
type expenditure or combination of expenditures is not permitted except as specifically provided or documented in a contract. 
 Every vendor
and AT&T employee who certifies or approves the correctness of any voucher or bill should have reasonable knowledge the expense and amounts are proper and reasonable. In the absence of the adoption of such policy, or existing contractual
agreements, these guidelines are considered the minimum requirements for requesting reimbursement of Company funds. 
 These policies should be
included in any new or renewed contract with a contractor or consultant. 
 Deviations from this VEP must be approved in
writing by the sponsoring Senior Manager or Officer of an AT&T company. 
 Employees should refer to ‘the Section entitled
“Payments” in the Schedule of Authorizations For Affiliates of AT&T, Inc. for appropriate vendor invoice authorization approval levels. 

Receipts should be requested and reviewed for any unusual or out of the ordinary expenses or where the approver cannot make a reasonable
determination on the propriety of the transaction without a receipt. 
 The origination of a given expenditure for business purposes is the
responsibility of the vendor incurring the expense and the authorization of that expense is the responsibility of the appropriate level of AT&T management in accordance with the Schedule of Authorizations For Affiliates of AT&T, Inc.

  

 20 








 1.1 Non-Reimbursable Expenses 

The following expenses are considered non-reimbursable: 
  

	 	•	 	 Airline club membership fees, dues, or upgrade coupon 



 

	 	•	 	 Meals not consistent with AT&T employee policy 


  

	 	•	 	 Annual credit card fees 


  

	 	•	 	 Barber/Hairstylist/Beautician Expenses 


  

	 	•	 	 Car rental additional fees associated with high speed toll access programs 



 

	 	•	 	 Car Washes 


  

	 	•	 	 Entertainment expenses 


  

	 	•	 	 Health Club and Fitness facilities 


  

	 	•	 	 Hotel Safe rental 


  

	 	•	 	 Upgrades on airline fees 


  

	 	•	 	 Excessive tips, i.e., in excess of 15% of cost of meal or services, excluding tax 



 

	 	•	 	 PC, cell phone, and other vendor support expenses 


  

	 	•	 	 Meals not directly required to do business on the AT&T account (e.g. vendors cannot 



 

	 	•	 	 voucher lunch with each other simply to talk about AT&T) 



 

	 	•	 	 In-flight drinks 


  

	 	•	 	 Magazines & newspapers 


  

	 	•	 	 Personal entertainment 


  

	 	•	 	 Expenses associated with spouses or other travel companions 



 

	 	•	 	 Office’ expenses of vendors 


  

	 	•	 	 Surcharges for providing fast service not related to delivery charges such as Fedex, UPS, etc.). AT&T expects all vendors to complete the terms of
contracts in the shortest period practicable. Charges for shortening the timeframe’ in which contracts are fulfilled are not permissible. 


  

	 	•	 	 Vendors may not submit expenses to cover meals or expenses for an AT&T employee, whether in a home location or on official travel



  

	 	•	 	 Travel purchased with prepaid air passes. 


  

	 	•	 	 Birthday cakes, lunches, balloons, and other personal celebration/recognition costs 



 

	 	•	 	 Break-room supplies for the vendor, such as coffee, creamer, paper products, soft drinks, snack food 



 

	 	•	 	 Water (bottled or dispensed by a vendor) 


  

	 	•	 	 Clothing, personal care, and toiletries 


  

	 	•	 	 Laundry (except when overnight travel is required for 7 or more consecutive nights) 



 

	 	•	 	 Flight or rental car insurance 


  

	 	•	 	 Flowers, cards and gifts 


  

	 	•	 	 Hotel pay-per-view movies, Video Games and/or mini bar items 



 

	 	•	 	 High speed internet access in hotels (added to 3.5) 


  

	 	•	 	 Lost luggage 


  

	 	•	 	 Traffic or Parking Fines 


  

	 	•	 	 Tobacco Products 


  

	 	•	 	 Medical supplies 


  

	 	•	 	 Membership fees to exercise facilities or social/country clubs 



 

 21 









	 	•	 	 Movies purchased while on an airplane 


  

	 	•	 	 Phone usage on airline unless business emergency 



Failure to comply with the above mentioned restrictions will result in the Company refusing payment of charges or pursuing restitution from the
vendor. 
 2.0 RESPONSIBILITIES 

2.1 Vendor’s Responsibility 

AT&T’s sponsoring client managers will ensure that vendors have, been covered on this policy prior to incurring any expenditures.
Vendors and their sponsoring client managers are responsible for clarifying any questions or uncertainties they may have relative to reimbursable business expenses. 

It is mandatory that financial transactions are recorded in a timely manner. Out-of-pocket business expense(s) for vendors that are
not submitted for reimbursement within 90 calendar days from the date incurred are considered non-reimbursable. Company managers who are responsible for approving reimbursable expenses of vendors should ensure they are submitted and
approved in a timely manner. 
 2.2 AT&T Sponsoring Management Responsibility 

Prior to authorizing reimbursement to the vendor for expenditures, it is the responsibility of the AT&T managers authorizing the
payment to determine that: 
  

	 	•	 	 The expenditure is reasonable and for a legitimate business purpose. 



 

	 	•	 	 The expenditure complies with the policies contained in this document, the Code of Business Conduct, and other applicable Company practices.



  

	 	•	 	 All expenses are reviewed through Payment.Net or on form AT&T-4472APA and those expenses are prepared in accordance with proper accounting details.



 In addition, the sponsoring AT&T managers are responsible for ensuring the Vendor Expense Policy has
been communicated to each vendor and that the information contained herein is proprietary/confidential information and ensures its security and confidentiality. The Vendor must agree to maintain this information in confidence. 

3.0 TRAVEL POLICY 
 Vendors must first
consider the feasibility of using videoconferencing or teleconferencing as an alternative to travel. Travel that is to be reimbursed by AT&T should be incurred only as necessary. 

AT&T reserves the right to dispute any expense submittal and if not verifiable as valid may reject reimbursement. Reimbursements will be made to
vendor only after expenses are verified as valid. 
  

 22 








 3.1 Travel Authorization 

Travel requiring overnight stays must be approved by the sponsoring AT&T senior manager (5 level or above) and should be approved only
if it is necessary for the vendor to travel to perform required work. 
 3.2 Travel Reservations 

Vendors are expected to procure the most cost efficient travel arrangements, preferably equivalent to the AT&T discount rate. AT&T
does not reimburse for travel purchased with prepaid air passes. 
 3.3 Travel Expense Reimbursement 

Vendor travel expenses incurred for company business are reimbursable only as specified in these guidelines. Travel expenses may include
the following: 
  

	 	•	 	 transportation (airfare or other commercial transportation, car rental, personal auto mileage, taxi and shuttle service) 



 

	 	•	 	 meals and lodging 


  

	 	•	 	 parking-and tolls 


  

	 	•	 	 tips/porter service (if necessary and reasonable) 



Vendors who stay with friends or relatives or other vendor employees while on a Company business trip will NOT be reimbursed for lodging,
nor will they be reimbursed for expenditures made to reciprocate their hospitality by buying groceries, being host at a restaurant, etc. 

The expense must be ordinary and necessary, not lavish or extravagant, in the judgment of the AT&T sponsoring management. Any
reimbursement request must be for actual expenditures only. 
 3.4 Air Travel Arrangements 

Vendors must select lowest logical airfare (fares available in the market at the time of booking, preferably well in advance of trip to
attain lowest possible airfare). Vendors shall book coach class fares for all domestic travel at all times. First class bookings are not reimbursable. Vendors can request business class when a single segment of, flight time (“in air time”
excluding layovers or ground time) is greater than 5 hours, or when flights are intercontinental. 
 3.5 Hotel Arrangements

 AT&T has established Market-Based Room Rate Guidelines for vendors to reference when making hotel reservations (see
Addendum A). Vendors are expected to abide by these guidelines when making hotel arrangements. AT&T will only reimburse vendors up to the established room rate guideline in, each market, or for actual hotel lodging charges incurred, whichever is
less. There must be a strop business justification for incurring any cost for Unmet access, and a request for reimbursement must be accompanied by a detailed explanation regarding reason for charge. 

Note: Vendors must indicate the number of room nights on the transaction line when invoicing for reimbursement of hotel
expenses. Copies of all hotel bills must be made available for any invoice containing lodging charges. 
  

 23 








 3.6 Ground Transportation 

While away from their home location overnight, vendors are expected to utilize rapid transit or local shuttle service. If the hotel
provides a complimentary shuttle, vendors are to use this service before paying for transportation. If complimentary service is not provided a taxi or other local transportation is reimbursable as a business expense. Tips provided to taxi drivers
cannot exceed 15% of the value of the total fare 
 A rental car is appropriate when the anticipated business cost is less than
that of other available public transportation. Except to the extent necessary to accommodate several traveler§ and/or luggage requirements, vendors will not be reimbursed for automobile rentals other than economy or mid-sized/intermediate
models. 
 “Loss Damage Waiver” and “Extended Liability Coverage” are not considered reimbursable. Prepaid
fuel or refueling charges at the time of return are not reimbursable. Rental cars should be refueled before returning to the rental company, since gas purchased through the rental company carries an expensive refueling service charge. 

3.7 Use of Personal Vehicle 

When use of personal vehicle is required, the currently applicable IRS mileage rate for miles driven for the business portion of the trip
should be the maximum used to determine the amount to be reimbursed. 
 3.8 Parking 

If airport parking is necessary, vendors must use long term parking facilities. Additional costs for short term, valet or covered parking
are not reimbursable. 
 3.9 Entertainment 

Entertainment expense is not reimbursable to vendors. Entertainment includes meal expense involving AT&T personnel, golf fees, tickets
to events and related incidental expenses. Hotel charges for a pay-per-view movie, individual sightseeing tours, or other individual activities (i.e., golf, sporting event, movie, etc.) are not reimbursable. 

3.10 Laundry and Cleaning 

Reasonable laundry charges during business trips of seven or more consecutive nights are reimbursable based on actual expenses incurred.

 3.11 Communications 

The actual cost of landline telephone calls for AT&T business are reimbursable. The use of AT&T products is required when
available. 
 AT&T will not reimburse vendors for cell phone bills. With prior consent of the sponsoring AT&T Senior
Manager, only individual calls that exceed a vendor’s rate plan that are necessary to conduct business for AT&T may be reimbursed. 

Charges for high speed internet access are not reimbursable. 
  


 24 








 3.12 Business Meals (Travel and Non-Travel) 

Vendors are expected to find reasonably priced dining alternatives. As a general rule, vendors are expected to spend, $42.00 or less per
day inclusive of tax and gratuity. This includes all meals, beverages and refreshments purchased during the day. Requests for reimbursement should break out the amount for, meals and list the related number of travel days. If breakfast is offered as
part of the hotel accommodation rate, no additional reimbursement will be permitted for breakfast. Vendors may not submit expenses lo cover meals or expenses for an AT&T employee, whether in a home location or on official travel. 

AT&T managers authorizing invoices will be held accountable for ensuring that vendors are following this policy and are spending
Company funds economically. 
 3.13 Flowers, Greeting Cards, Gifts and Incentive Awards 

The cost of gifts, flowers, birthday lunches, or greeting cards is considered a personal expense and is not reimbursable. For example,
vendors making a donation or providing a gift for a fund-raiser for AT&T may not submit such an expense to AT&T for reimbursement 

3.14 Loss or Damage to Personal Property 

The Company assumes no responsibility for loss or damage to a vendor’s personal property during business functions or hours.

 3.15 Publications 

Subscriptions to or purchases of magazines, newspapers and other publications are not reimbursable. 

 

 25 








 ADDENDUM A 

AT&T 2007 Hotel Room Rate Only Guidelines 
  

																	
	City	  	St	  	2007
Guideline	  	City	  	St	  	2007
Guideline	  	City	  	St	  	2007
Guideline
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
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***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	
***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
	 ***
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***


*** 
 ***This redacted material has been
omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 26 








 TJR031606.A.008 

Amendment 8 

Between 

Motricity, Inc. 

And 

AT&T Mobility LLC 
  

 1 








 AMENDMENT NO. 8 

TO 

AGREEMENT NO. TJR031606 

This Amendment No. 8 (“Amendment”) to the Master Services Agreement No.TJR031606 between AT&T Mobility LLC,
f/k/a Cingular Wireless LLC, a Delaware limited liability company (“AT&T”) and Motricity, Inc., a Delaware corporation (“Motricity”) (as amended, the “Agreement”), is made and entered into as of
the 1st day of June, 2008 (“Amendment No. 8 Effective Date”). Such parties are referred to herein as a “Party” and collectively as the “Parties”. 

RECITALS 

WHEREAS, Motricity provides certain wireless infrastructure products and services to AT&T pursuant to the Agreement; and 

WHEREAS, AT&T and Motricity desire to amend the Agreement to (i) modify the NPC Cap for availability of the Services under the
Service Level Agreement; and (ii) establish certain understandings with respect to the eventual wind down or transfer of the Services. 

NOW, THEREFORE, in consideration of the foregoing, the mutual covenants herein, and for other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the Parties hereto agree as follows: 
 1. Except as provided herein, all of the
terms, covenants and conditions used but not defined herein shall have the meanings ascribed to them in the Agreement. In the event of a conflict between the terms and conditions hereof, and the terms and conditions of the Agreement, the specific
terms and conditions set forth in this Amendment shall govern. 
 2. NPC Cap Applicable to Storefront Availability. The last sentence of the
section of the Service Level Agreement (Appendix 1.2 of the Agreement) entitled “Service Credits Applicable to Storefront” is hereby deleted in its entirety and replaced with the following: 

*** 
 3. Wind Down Period.
Section 3.4(e) of the Agreement is hereby deleted in its entirety and replaced with the following: 
 Upon thirty
(30) days’ prior written notice from AT&T, Motricity shall reasonably cooperate with AT&T in the orderly and expeditious wind down and/or transition of its Services (in whole or in part) to a different service provider
(“Transfer”). For purposes of clarification, such prior written notice shall not extend the six-month period for termination for convenience. 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 2 









	 	(i)	The Transfer will be performed by the Parties in accordance with a mutually agreed upon Statement of Work that will address such items as transition responsibilities
(such as migration of subscribers, subscriber data, premium digital content, transaction data, and/or Merchant integrations), key resources, Transfer timelines, related fees (such as operating expenses to sustain Services from the Cut-Over Date,
defined below), until the Transfer is complete (“Sustainment Fees”). 

  

	 	(ii)	With respect to Sustainment Fees the Parties acknowledge and agree to the following: 


 

	 	A)	Sustainment Fees may include: 


*** 
  

	 	B)	Sustainment Fees will not include: 


*** 
  

	 	(iii)	Motricity will provide all services as may be reasonably be needed by AT&T in connection with the Transfer. 


 

	 	(iv)	Unless otherwise specified by AT&T the minimum period of time to affect such a Transfer will be *** and may be extended upon mutual agreement of the Parties
(“Wind Down Period”). Both Parties are required to make a good faith effort to fulfill the requirements of the Transfer as quickly as possible within the Wind Down Period. 


 

	 	(v)	Services provided by Motricity during the Wind Down Period shall be provided to AT&T at the rates provided for in this Agreement and all terms and conditions of
this Agreement shall remain in full force and effect. 

 4.***  

5. The terms and conditions of the Agreement (including but not limited to the terms and conditions of Amendment No 7 to the Agreement) in all other
respects remain unmodified and in full force and effect. They shall not be further modified except by a written agreement between the Parties. 

IN WITNESS WHEREOF, the Parties have caused this Amendment to Agreement No. TJR031606 to be executed, which may be in duplicate counterparts, each
of which will be deemed to be an original instrument, as of the date the last Party signs. 
  

									
	MOTRICITY, INC.	 		 	AT&T MOBILITY LLC, by its authorized agent, AT&T SERVICES, INC.
					
	By:	 	 /s/ Ryan K. Wuerch
	 		 	By:	 	 ***



									
					
	Printed Name:	 	Ryan K. Wuerch	 		 	Printed Name:	 	 ***



									
					
	Title:	 	Chairman & CEO	 		 	Title:	 	Sr. Contract Manager, Global Strategic Sourcing
					
	Date:	 	8/21/2008	 		 	Date:	 	8/13/2008

 ***This redacted material has been omitted
pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 3 








 AMENDMENT NO. 9 

TO 

AGREEMENT NO. TJR031606 

This Amendment No. 9 (“Amendment”) to the Master Services Agreement No.T1R031606 between AT&T Mobility LLC,
f/k/a Cingular Wireless LL liability company (“AT&T Mobility”) and Motricity, Inc., a Delaware corporation (“Motricity”) (as amended, the “Agreement”), is made and entered into (“Amendment
No. 9 Effective Date”). Such parties are referred to herein as “Party” and collectively as the “Parties”. 

RECITALS 

WHEREAS, Motricity provides certain wireless AT&T Mobility pursuant to the Agreement; and 

WHEREAS, the Agreement expires October 8, 2009; and 

WHEREAS, AT&T Mobility and Motricity desire to amend the Agreement to give AT&T Mobility the option to extend the Terms of
the Agreement. 
 NOW, THEREFORE, in consideration of the foregoing, the mutual covenants herein, and for other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties hereto agree as follows: 

AGREEMENT 
 1.
Definitions; Order of Precedence. Except as provided herein, all of the terms, covenants and conditions used but not defined herein shall have the meanings ascribed to them in the Agreement. In the event of a conflict between the terms and
the conditions hereof, and the terms and conditions of the Agreement, the specific terms and conditions set forth in this Amendment shall govern. 

2. Option to Extend. In exchange for a one-time option fee of ***, payable upon execution of the Amendment, Motricity hereby grants to AT&T
Mobility the right to extend the term of the Agreement through October 31, 2009 (the “Extension Option’). If AT&T Mobility has not exercised the Extension Option in writing on or before September 15, 2009, the Extension
Option will automatically expire. 
 3. Term. If AT&T Mobility exercises the Extension Option, then the term of the Agreement will be
extended through October 31, 2009 (the “Extended Term”). 
 4. Extension Fees. Upon exercise of the Extension Option,
AT&T Mobility shall pay Motricity *** for providing the Storefront during the Extended Term. Motricity shall provide a credit to AT&T Mobility in the amount of *** against future work in a fashion consistent with the internal accounting
requirements of Motricity. 
 5. Storefront Operations. During the Extended Term, Motricity shall provide the Storefront with the same
functionality and reporting as currently provide to AT&T Mobility under the Agreement. *** 
 6. Service Level Agreement. Upon
execution of this Amendment Number 9 AT&T agrees that effective August 10, 2009, the Service Level Agreement (SLA) relating to content and device onboarding, merchandising, support, and maintenance will no longer apply. As such, beginning
August 10, 2009 and for the duration of this Agreement Motricity will not be subject to any penalties related to SLAs pertaining to these operational functions. 

***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 - 1 - 








 7. No Other Modifications. The terms and conditions of the Agreement in all other remain unmodified
and in full force and effect. They shall not be further modified except by a written agreement between the Amendment No. 9 Effective Date. 

IN WITNESS WHEREOF, Motricity and AT&T Mobility have each caused this Amendment to be executed by its duly authorized representative,
which may be in duplicate counterparts, each of which will be deemed to be an original instrument, as of the Amendment No. 9 Effective Date. 
  

									
	AT&T Mobility LLC	 		 	Motricity, Inc
					
	By:	 	 ***
	 		 	By:	 	 /s/ Ryan Wuerch

	Name:	 	 ***
	 		 	Name:	 	 Ryan Wuerch

	Title:	 	 Sr. Chr
	 		 	Title:	 	 Chairman & CEO



 

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 AMENDMENT NO. 10 

TO 

AGREEMENT NO. TJR031606 

This Amendment No. 10 (“Amendment”) to the Master Services Agreement No.TJR031606 between AT&T Mobility LLC,
f/k/a Cingular Wireless LLC, a Delaware limited liability company (“AT&T Mobility”) and Motricity, Inc., a Delaware corporation (“Motricity”) (as amended, the “Agreement”), is made and entered
into as of the date the last party signs (“Amendment No 10 Effective Date”). Such parties are referred to herein as a “Party” and collectively as the “Parties”. 

RECITALS 

WHEREAS, Motricity provides certain wireless infrastructure products and services to AT&T Mobility pursuant to the Agreement;
and 
 WHEREAS, the Agreement was to expire October 8, 2009 and the Parties have extended the Term to
October 31, 2009 by AT&T Mobility’s exercise of the Extension Option under Amendment 9; and 
 WHEREAS,
AT&T Mobility and Motricity desire to amend the Agreement to further extend the term and to give AT&T Mobility an additional extension option. 

NOW, THEREFORE, in consideration of the foregoing, the mutual covenants herein, and for other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the Parties hereto agree as follows: 
 AGREEMENT 

 

	1.	Definitions; Order of Precedence. Except as provided herein, all of the terms, covenants and conditions used but not defined herein shall have the meanings
ascribed to them in the Agreement. In the event of a conflict between the terms and conditions hereof, and the terms and conditions of the Agreement, the specific terms and conditions set forth in this Amendment shall govern.


  

	2.	Further Extension/Option to Extend. 

  

	 	(a)	Further Extension. The Extended Term set forth in Amendment 9 is hereby extended an additional six months, now expiring at 11:59 p.m. eastern time,
April 30, 2010 (“Further Extension”). 

  

	 	(b)	Option to Extend. Motricity hereby grants to AT&T Mobility the right to extend the term of the Agreement through October 31, 2010 (the
“Further Extension Option”). AT&T Mobility must provide notice of intent to invoke the Further Extension Option by December 1, 2009. *** 


 

	 	(c)	Termination for Convenience. If AT&T elects the Further Extension Option, then AT&T will have the right to terminate the agreement with 90 days prior
notice, with such notice not to be given earlier than April 30, 2010. Upon termination, AT&T will not be obligated for the monthly invoice fees described herein after the effective date of termination. 


 

	3.	Term. The term of the Agreement will be extended through April 30, 2010 (the “Further Extension”) and, if the Further Extension Option is
exercised, the term may be extended through October 31, 2010 (the “Further Extension Option”). 

 ***This
redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the Commission. 
  

 - 1 - 









	4.	Extension Fees. 

  

	 	(a)	AT&T Mobility shall, pay fees for the Further Extension to April 30, 2010 of *** 


 

	 	(i)	*** 

  

	 	(ii)	*** 

  

	 	(iii)	*** 

  

	 	(iv)	*** 

  

	 	(v)	*** 

  

	5.	Storefront Operations. During the Further Extension, Motricity shall provide the Storefront with the same functionality and reporting as currently provided
AT&T Mobility under the Agreement. *** 

  

	6.	Service level Agreement. The existing service Level Agreement (SLA) relating to content and device onboarding, merchandising, support, and maintenance will apply
during the Further Extension and any Further Extension Option period, however any service credits or non-performance credits applicable to these or any other service levels/metrics in the Agreement will be waived during both such periods. For
purposes of clarity, this Section does not modify any other service level agreements between the parties under any other agreement, except for the Media Mall services provided Agreement set forth in the introductory paragraph of this Amendment. ***


  

	7.	No Other Modifications. The terms and conditions of the Agreement in all other respects remain unmodified and in full force and effect. They shall not be further
modified except by a written agreement between the Parties. 

 IN WITNESS WHEREOF, Motricity and AT&T Mobility
have each caused this Amendment to be executed by its duly authorized representative, which may be in duplicate counterparts, each of which will be deemed to be an original instrument, as of the Amendment No. 10 Effective Date. 

 

									
	Motricity, Inc.	 		 	AT&T Services, Inc
					
	By:	 	 /s/ James Smith
	 		 	By:	 	 /s/ ***



									
					
	Printed Name:	 	 James Smith
	 		 	Printed Name:	 	 ***



									
					
	Title:	 	 President & COO
	 		 	Title:	 	 Vice President, Consumer Supply, Chain AT&T Operations

					
	Date:	 	 10/1/2009
	 		 	Date: 	 	 10/1/2009

				
		 		 		 	On behalf of its affiliates AT&T Mobility LLC


***This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the
Commission. 
  

 - 2 -