UNITED STATES DISTRICT COURT 

FOR THE SOUTHERN DISTRICT OF OHIO

SARA HAWES and AMY HILL, individually, 

and on behalf of all others similarly situated, 

Plaintiffs, 

v. 

MACY’S, INC.,

Defendants.

Case No.: 1:17-cv-00754 

JURY TRIAL DEMANDED 

AMENDED CLASS ACTION COMPLAINT

Plaintiffs Sara Hawes and Amy Hill (“Plaintiffs”) bring this action on their own behalf 

and on behalf of putative classes (the “Classes”) consisting of Plaintiffs and all others similarly 

situated, pursuant to the laws of the United States and California and Missouri, or, in the 

alternative, nationwide and in all 50 States and the District of Columbia, against Macy’s Inc. 

(“Macy’s” or “Defendant”) and allege the following based on information and belief, except for 

those paragraphs pertaining to Plaintiffs’ own actions, which are alleged based on personal 

knowledge. 

INTRODUCTION

1. Plaintiffs bring this action on their own behalf, and on behalf of a Class consisting 

of Plaintiffs and all others similarly situated, to redress Defendant’s deceptive acts and 

unconscionable business practices designed to deceive and mislead consumers and the public 

into believing that Defendant’s bedding and linen products had higher thread counts than they 

actually have and, as such, were of better quality, more durable, last longer, softer, and more 

comfortable for sleeping than products with lesser thread counts. In purchasing bedding and 

linen products, Plaintiffs and the Class received less than what was promised by Defendant due 

to the improperly inflated thread counts represented on advertisements and bedding and linen 

labels sold by Defendant. 

2. Members of the bedding and linen products industry, including the Defendant,

and it its manufactures and distributors, including Creative Textiles and AQ Textiles, 

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consistently communicate to consumers that higher thread count sheets are of better quality, 

softer, and more comfortable for sleeping. As a result, consumers purchasing bedding and linen 

products use thread count as a primary indicator of the quality, durability and longevity of the 

sheets offered for sale and pay higher prices for higher thread counts. 

3. As part of a scheme to make their bedding and linen products more attractive, 

boost sales, and increase profits, Defendant and its manufactures and distributors/importers, 

including Creative Textiles and AQ Textiles, knowingly departed from known, well-established,

and long-standing industry standards governing the calculation and advertisement of thread 

counts by inflating the thread counts on the labels of the products they manufactured, marketed, 

distributed, and/or sold. 

4. Defendant misrepresented, and continue to misrepresent, that the thread count in 

many of the bedding and linen products they advertise, market, distribute throughout the country, 

resulting in the sale of bedding and linen products represented to have greater than their true 

thread counts to consumers throughout the United States. The representation of the false and 

misleading thread count also deceives and misleads consumers into believing that they are 

purchasing a product which is of higher quality, durability, longevity, softness, or better for 

sleeping than products with a lower thread count. 

5. Inaccurate thread counts create reasonable but mistaken beliefs by consumers 

about the quality, durability and longevity of bedding and linen products. For example, 

reasonable consumers believe that a bedding package label stating that it contains 800 threadcount bedding actually contains bedding with a thread count calculated at 800 according to an 

honest and consistent industry standard. Likewise, consumers believe that an 800 thread-count 

bedding is going to be of higher quality, durability, longevity, softer, and/or better for sleeping 

than lower thread-count bedding. Consumers rely on Defendant’s representations and 

advertising as they compare and assess products and make purchase decisions. 

6. As a direct result of Defendant’s improper, deceptive, and unconscionable scheme 

to misrepresent bedding and linen thread counts, Plaintiffs and other Class members suffered 

damages because the inflated thread counts put forth by Defendant in their products induced 

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Plaintiffs and other Class Members to purchase their products when Plaintiffs and other Class 

Members would not have purchased them, or would only have paid a lower price for the product 

if they had known the actual thread counts at the time of purchase.

JURISDICTION AND VENUE

7. This Court has jurisdiction over the subject matter of this action pursuant to 28 

U.S.C. § 1332 of the Class Action Fairness Act of 2005 because (i) there are 100 or more class 

members, (ii) there is an aggregate amount in controversy exceeding $5,000,000, exclusive of 

interest and costs, and (iii) there is minimal diversity because at least one plaintiff and defendant 

are citizens of different states. This Court has supplemental jurisdiction over the state law claims 

pursuant to 28 U.S.C. § 1367. 

8. Venue is proper in this district pursuant to 28 U.S.C. § 1391, because Defendant 

conduct business in this District, and have intentionally availed themselves of the laws and 

markets of this District, and a substantial part of the events or omissions giving rise to the claims 

occurred in this District. 

9. Defendant Macy’s improper conduct set forth herein occurred in this District or 

was conceived of and executed from this District in whole or in part. Defendant’s decisions to 

engage in the improper conduct set forth herein were made in this District. Some of the bedding 

and linen products at issue were advertised, marketed, sold and/or distributed by Macy’s, or its 

operating entities, in this district. Macy’s or its operating entities directly advertised, marketed 

and sold bedding and linen products to consumers in this district. 

10. The harm alleged herein occurred in this District or emanated from Defendant’s

improper conduct that occurred in this District, in whole or in part. 

FACTS

11. Plaintiff Amy Hill is a resident of the City of St. Louis, Missouri and a citizen of 

Missouri. Ms. Hill purchased Fairfield Square 1000TC Luxury Sateen sheets from a Macy’s

store in St. Louis County, MO. She believes she made the purchase in summer or fall of 2016. 

Plaintiff Hill reasonably believed that the sheets she purchased were in fact of 1000 thread count, 

and she was deceived by the false label because the sheets’ thread count was in fact far less. 

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Plaintiff Hill relied on the thread count representations on the packaging when purchasing these 

sheets and believed that the sheets were of higher quality, durability, longevity, softer, and better 

for sleeping than sheets with lower thread counts. 

12. Plaintiff Sara Hawes is an adult citizen of California. In or around May 2017, Ms. 

Hawes purchased a Somerset Collection brand queen-size sheet set represented to be “900 

Thread Count” from Defendant Macy’s retail store located at 8500 Beverly Blvd. in Los 

Angeles, CA. See Ex. A, Label on sheets purchased by Plaintiff. Plaintiff relied on and was 

deceived by the thread count representations on the packaging and in the Macy’s store when 

purchasing these sheets and believed that she was purchasing sheets with a 900 thread count and 

that the sheets were of higher quality, durability, longevity, softer and better for sleep than sheets 

with lower thread counts. The actual thread count of her sheets was much less. Plaintiff paid

$76.11 ($69.99 plus tax) for this sheet set. 

13. Defendant Macy’s is a Delaware corporation, with its principal executive offices 

located at 7 West 7th Street, Cincinnati, Ohio 45202. Prior to June 1, 2007, Macy’s Inc. was 

known as Federated Department Stores, Inc. As of April 2, 2016, Macy’s was operating 870 

stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, 

Macy’s Backstage, Bloomingdale’s, Bloomingdale’s Outlets, and Bluemercury. Macy’s also 

made sales throughout the United States via its consumer websites: www.macys.com; 

bloomingdales.com; and bluemercury.com. In Macy’s Annual Report for the fiscal year ending 

January 30, 2016, Macy’s reported net sales of $27,079,000,000, of which 16% ($4,332,640,000) 

was identified as Home/Miscellaneous sales, which presumably includes sales of bedding and 

linen products.1

14. Defendant Macy’s sells bedding and linen products bearing at least the following 

brand names:

AQ Textiles

Bar III 

Betsey Johnson

Bluebellgray

 1 The other categories are Women’s Accessories, Intimate Apparel, Shoes and Cosmetics; 

Woman’s Apparel; and Men’s and Children’s. 

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Brookstone

Calvin Klein

Carter’s

Charter Club 

Donna Karan

Echo 

Elite Home

Fairfield Square Collection

Hotel Collection

Hugo Boss

Jay Franco

Jessica Sanders

JLA Home

Joy Mangano

Lacoste Home

Martex

Martha Stewart Collection

Nautica

NoJo

Pendleton

Ralph Lauren

Shavel

Sunham

Tommy Bahama Home

Tommy Hilfiger

Trina Turk

Waterford

Westpoint

Westport

See www.macys.com. 

15. Creative Textiles is a private limited company organized under the laws of the 

Republic of India, with its primary place of business at 212, Cama Industrial Estate, Sun Mill 

Compound Mumbai, Maharashtra 400013 India. 

16. AQ Textiles is a North Carolina LLC with it principal place of business and 

registered offices located at 214 Staunton Drive, Greensboro, North Carolina 27410.

17. Creative Textiles manufactures and sells textiles, including the relevant sheets and 

bedding products, throughout the United States, through its subsidiary AQ Textiles. 2

18. AQ Textiles, on behalf of Creative Textiles, imports and distributes the relevant 

 2 Creative Textiles was a defendant in the original complaint filed (Doc. 1) but the Court entered 

an order (Doc. 38) dismissing them for lack of personnel jurisdiction.

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sheet and bedding products to Defendant Macy’s.3

19. Defendant Macy’s sold the relevant sheets and bedding products manufactured 

and distributed by Creative Textiles and AQ Textiles in Ohio, Missouri, California and 

throughout the United States during the relevant time period. 

20. For consumers purchasing bedding and linens, thread count is used as an indicator 

of fabric quality, durability and longevity and a basis on which they make purchasing decisions. 

As the thread count increases, so does the price that consumers are willing to pay for bedding 

and linens. 

21. Industry participants at each level of the supply chain, including Defendant, and 

its manufactures and distributors/importers, know that consumers will pay higher prices for 

linens and bedding products with a higher thread count and as such increase the price as the 

thread counts on the products increase. This includes manufacturers such as Creative Textiles, 

distributors/importers such as AQ Textiles, and retailers such as Defendant Macy’s.

22. Consumers rely on represented thread count as the gauge for the quality, 

durability, longevity and fitness for their bedding and linen products. See ABC News, Are 

Shoppers Short-Sheeted by Thread Count? November 14, 2016, available at 

http://abcnews.go.com/GMA/ story?id=125380&page=1 (“Consumers who enjoy slipping under 

top-quality bed sheets rely on thread count as a gauge while shopping....”).

23. Consumers pay more for higher thread count sheets. Id. (“A single-ply 300-count 

can run about $55 a set, while the 600 thread-count sheets that [tested as] only a 300-count is 

$180 a set.”). 

24. An informal survey of the prices of cotton, king-size bedding sets at online 

retailers in December 2016 showed that as thread count increased, so did the price for the 

bedding. 

 3 AQ textiles was a defendant in the original complaint filed (Doc. 1) but the Court entered an 

order (Doc. 38) dismissing them for lack of personnel jurisdiction.

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25. The common or standard practice in the U.S. bedding and linen industry has been 

to count the number of threads in both the warp (vertical direction) and filling (horizontal 

direction). Common or standard practice counts each yarn as one thread, regardless of whether 

the yarn was a single-ply or multi-ply yarn. 

26. The American Society for Testing and Materials’ (“ASTM”) Standard Test 

Method for Warp (End) Count and Filling (Pick) Count of Woven Fabric, Designation: D3775-

12, covers the standard test method for measuring warp end count and filling pick count and is 

applicable to all types of woven fabric. Section 9.1.1 of D3775-12 instructs on the appropriate 

method for determining thread count: “Count individual warp ends and filling picks as single 

units regardless of whether they are comprised of single or plied components.” 

27. The terms relevant to ASTM D3775-12, and related to textiles, are defined by 

ASTM Designation: D123-03. See Section 3, Terminology of ASTM D3775-123. These terms, 

among others, include: 

a. count, n ̶ in woven textiles, the number of warp yarns (ends) and filling yarns 

(picks) per unit distance as counted while the fabric is held under zero tension, 

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and is free of folds and wrinkles. 

b. end, n ̶ in fabric, an individual warp yarn (single or ply) or cord.

c. filling, n ̶ yarn running from selvage to selvage at right angles to the warp in 

a woven fabric. 

d. pick, n ̶ an individual filling yarn. 

e. pick count, n ̶ in woven fabrics, the number of filling yarns per unit fabric

length. 

See ASTM D 123-03, Standard Terminology Relating to Textiles. 

28. The prior versions of ASTM D3775, going back at least to 2003, included the 

same instructions for proper counting under the standard. ASTM, Standard Test Method for 

Warp End Count and Filling Pick Count of Woven Fabric, Designation: D3775-03a, Section 

9.1.4 instructs, “Count individual warp yarns (ends) and filling yarns (picks) as single units 

regardless of whether they are comprised of single or plied components.”

29. Per ASTM D3775-12 § 9.1.4, the standard deviation of the samples tested, should 

be 5% or less. In other words, the stated thread count should be within 5% of the actual thread 

count. 

30. However, some bedding and linen manufacturers, importers and retailers, such as

Defendant, are not adhering to the standard-based, traditional, and common industry practice. 

These manufacturers and retailers double or triple the true thread count by counting plied yarns 

individually. This includes manufacturers such as Creative Textiles, distributors/importers such 

as AQ Textiles, and retailers such as Defendant Macy’s.

31. According to the National Textiles Association (“NTA”) and the Federal Trade 

Commission (“FTC”), this practice of determining thread count by counting plied yarns 

individually “inflates the thread count numbers to levels which double or triple (or more) the 

thread count as determined by the long standing, traditional way. This practice has also created 

confusion in the marketplace and has caused consumers to compare thread counts that may have 

been calculated in two dramatically different ways.” See FTC Letter to National Textile 

Association, August 2, 2005, Ex. B. 

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32. In its Letter to the National Textile Association, the FTC stated that: 

[C]onsumers could be deceived or misled by the practice of stating 

an inflated thread count, achieved by multiplying the actual count 

by the number of plies within the yarn. A possible non-deceptive 

way to disclose both the thread count and the yarn ply would be to 

state, for example: ‘300 thread count, 2 ply yarn.’ A representation 

of ‘600 thread count’ for this same product would likely mislead 

consumers about the quality of the product being purchased.” 

33. The practice of counting the plies that make up each thread was also condemned 

by the American Textile Manufacturer’s Institute (“ATMI”). In a letter sent to the FTC on 

January 31, 2002, Ex. C, ATMI addressed marketing of bed sheets and pillowcases to consumers 

with claims of extremely high yarn or thread count claims, stating that:

Labeling these products based on a count that includes each ply in plied yarns 

deceives the customer into believing that bedding products with higher counts are 

better, when, in fact, they might be inferior because of the method used to 

determine the count. 

...

In many cases, these extremely high counts are achieved by counting yarns within 

a ply as individual yarns, thus dramatically increasing the number of yarns in a 

square inch of fabric. A plied yarn is one in which two or more yarns are twisted 

together to form a single strand. 

ATMI believes this method of labeling products based on counting each 

individual yarn in plies to be a deceptive practice, which misleads the American 

public into making purchasing decisions to purchase items, based on false and 

misleading information. 

ASTM method D 3775-96 (Standard Test Method for Fabric Count of Woven 

Fabric) [a prior version of D3775-12] the long-accepted industry standard for 

determining count. This method has been in use in this country for many years 

and serves as the industry’s standard way to report the count of many woven 

textile fabrics, including sheeting. It is based on the number of yarns in the warp 

direction and filling direction, regardless of ply, and has become an important 

parameter used by consumers to judge the quality of sheeting products, since the 

higher the count, the more luxurious the product. 

ATMI believes that any information provided to the consumer should be true and 

correct so as not to be deceptive or misleading. We believe that plied yarns are 

properly counted as only one yarn. For example, a fabric containing 250 

individual four ply yarns in a square inch would be described as a “250 thread 

count fabric, even though each thread or yarn contained four plies twisted 

together.” It would be false and misleading to describe this as a 1000 thread 

count product. 

34. The FTC’s reply letter to ATMI dated March 18, 2002, advised how the 

Commission’s staff would analyze claims that counting yarns within a ply as individual yarns to 

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determine thread count was a deceptive practice. See Ex. D. The FTC advised that where 

ASTM standards existed, the Commission would give great weight to the applicable standards to 

determine if product claims were reasonable or deceptive:

A thread count claim, like other objective, material claims about a product, must 

be supported by a “reasonable basis.” In determining what constitutes a 

reasonable basis for claims, we would consider what experts in the field believe is 

appropriate, including whether there are relevant consensus-based test procedures, 

such as an ASTM test procedure, or other widely accepted industry practices that 

apply to the matter. If so, we would give such procedure or practices great weight 

in determining whether the advertiser has met its substantiation burden. In other 

related context, the Commission has encouraged the use of ASTM tests. See 

Press Release, FTC Announces Actions on Wool Labeling Rules, dated March 8, 

1994 (copy attached) (“In its clarification of the procedure used for testing the 

fiber content of wool products, the FTC said the industry members should, where 

possible, use procedures established by the American Society for Testing and 

Materials (ASTM).”). 

35. Despite these long-standing industry standards for calculating thread counts, and 

the likelihood that deviating from the standards would mislead and deceive consumers, 

Defendant Macy’s bedding and linen products were manufactured, marketed, advertised, sold 

and/or distributed with inflated thread counts. 

36. Defendant Macy’s represented that numerous bedding and linen products were of 

a certain thread count, but when measured in accordance with industry standards, these thread 

counts were far less than claimed because Defendant improperly counted the plies making up the 

threads in their linens rather than the threads themselves. As such, Defendant Macy knew or 

should have known that the advertised thread counts were false and/or misleading to consumers.

37. Creative Textiles, on information and belief, knowingly packaged and labeled its 

products including the relevant products sold by Defendant Macy’s with inflated thread counts in 

order to win business or command higher prices, and either knew or should have known that the 

advertised thread counts were false and/or misleading.

38. AQ Textiles, on information and belief, participated in developing the labeling 

and packaging of the relevant products sold by Defendant Macy’s with inflated thread counts, 

and either knew or should have known that the advertised thread counts were false and/or 

misleading to consumers.

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39. Plaintiff Hill purchased a Fairfield Square 1000TC brand sheet set, imported by 

AQ Textiles and manufactured by Creative Textiles, which was represented to be 1000TC from 

Defendant Macy’s retail store. However, upon information and belief, the true thread count of 

those sheets was in fact far less. 

40. Plaintiff Hawes purchased a Somerset Collection brand sheet set, imported by AQ 

Textiles and manufactured by Creative Textiles, which was represented by each Defendant to be 

900 thread count, from Defendant Macy’s retail store at 8500 Beverly Blvd. in Los Angeles, CA. 

However, the true thread count of those sheets according to industry standards was 

approximately 249. 

41. On information and belief, numerous other brands sold by Defendant Macy’s are

marketed with false thread counts.

42. Defendant Macy’s made false representations as to the thread count of their sheets 

and bedding products on the website http://macys.com, as well as in all the retail Macy’s stores 

stocked with the relevant goods in product descriptions and labels on products’ labeling and 

packaging.

43. Defendant Macy’s representations regarding the thread counts of their sheets and 

bedding products were deceptive and misleading according to both the industry standard and the 

FTC’s guidelines for accurately describing thread counts. 

44. Defendant Macy’s and its manufacturers and distributors/importers, including 

Creative textiles and AQ Textiles, knew or had reason to know that the thread counts on the 

sheets and bedding products were false and deceptive for at least the following reason: the prices 

for the products, at both wholesale and retail levels, were substantially lower than the prices for 

authentic sheets of the advertised thread counts.

45. Despite their knowledge, Defendant Macy’s sold sheets and bedding products 

with inflated thread counts in order to obtain more business and sell more products in a 

competitive market.

46. Defendant Macy’s, although it knew or should have known that the sheets and 

bedding products were labeled with inflated thread counts, repeated those misrepresentations, 

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sold the sheets and bedding products with the help of those misrepresentations, and profited from 

those sales. 

47. By improperly inflating thread counts contrary to industry standards, Defendant

Macy’s has engaged in, and continue to engage in, practices which are unconscionable, 

deceptive, and fraudulent, and which are based on false pretenses, false promises, 

misrepresentations, and the knowing concealment, suppression, or omission of material facts 

with the intent that others rely on such concealment, suppression, or omission in their 

manufacturing, advertising, marketing, selling, and distribution of bedding and linen products. 

48. As a direct and proximate result of Defendant’s improper conduct, Plaintiffs and 

Class Members paid more for bedding and linen products which Defendant represented had 

inflated thread counts. 

49. By representing that their products had higher thread counts than they actually 

had, Defendant unjustly profited from the sale of such bedding and linen products to consumers. 

50. The inflated thread counts put forth by Defendant in their products induced 

Plaintiffs and other Class Members to purchase their products when Plaintiffs and other Class 

Members would not have purchased them or would only have paid a lower price for the product 

if they had known the actual thread counts at the time of purchase. 

CLASS ACTION ALLEGATIONS

51. Plaintiffs bring this class action pursuant to Rule 23 of the Federal Rules of Civil 

Procedure and seeks to represent two Classes:

California Class:

All persons in California that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Missouri Class:

All persons in Missouri that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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52. The class period commences on the first date that Defendant Macy’s marketed, 

advertised, sold and/or distributed the offending bedding and linen products and ending on the 

date that the Court certifies this suit as a class action. 

53. Excluded from the Classes (and in the alternative, the Subclasses defined below) 

are Defendant, any parent, subsidiary, affiliate, or controlled person of Defendant, as well as the 

officers, directors, agents, servants, or employees of Defendant. 

54. The Classes are so numerous that joinder of all members is impracticable. The 

disposition of these claims in a class action will provide benefits to the parties, Class members, 

and the Court. 

55. Although the Class members’ identities and numbers are presently unknown, 

Defendant’s records can readily determine this information using objective criteria. The 

California and Missouri Classes likely consist of thousands of consumers throughout California 

and Missouri.

56. Additionally or in the alternative to the California and Missouri State Classes, and 

pursuant to Federal Rules of Civil Procedure Rule 23(c)(5), Plaintiffs seek to represent a 

Nationwide Class and/or Classes (the “Subclasses”) consisting of members from the 50 States 

and the District of Columbia, as well as any subclasses or issue classes that Plaintiffs may 

propose and/or the Court may designate at the time of class certification. The alternative 

Nationwide Class or state-based Classes could be defined as follows:

Nationwide Class:

All persons in the United States that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Alabama State Class:

All persons in Alabama that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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Alaska State Class:

All persons in Alaska that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Arizona State Class:

All persons in Arizona that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Arkansas State Class:

All persons in Arkansas that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

California State Class:

All persons in California that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Colorado State Class:

All persons in Colorado that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Connecticut State Class:

All persons in Connecticut that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Delaware State Class:

All persons in Delaware that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

District of Columbia State Class:

All persons in District of Columbia that purchased bedding or linen from 

Defendant Macy’s that was manufactured or supplied by AQ Textiles and/or 

Creative Textiles and that was packaged or advertised with a representation 

regarding thread count. 

Florida State Class:

All persons in Florida that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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Georgia State Class:

All persons in Georgia that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Hawaii State Class:

All persons in Hawaii that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Idaho State Class:

All persons in Idaho that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Illinois State Class:

All persons in Illinois that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Indiana State Class:

All persons in Indiana that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Iowa State Class:

All persons in Iowa that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Kansas State Class:

All persons in Kansas that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Kentucky State Class:

All persons in Kentucky that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Louisiana State Class:

All persons in Louisiana that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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Maine State Class:

All persons in Maine that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Maryland State Class:

All persons in Maryland that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Michigan State Class:

All persons in Michigan that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Minnesota State Class:

All persons in Minnesota that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Mississippi State Class:

All persons in Mississippi that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Missouri State Class:

All persons in Missouri that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Montana State Class:

All persons in Montana that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Nebraska State Class:

All persons in Nebraska that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Nevada State Class:

All persons in Nevada that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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New Hampshire State Class:

All persons in New Hampshire that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

New Jersey State Class:

All persons in New Jersey that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

New Mexico State Class:

All persons in New Mexico that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

New York State Class:

All persons in New York that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

North Carolina State Class:

All persons in North Carolina that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

North Dakota State Class:

All persons in North Dakota that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Ohio State Class:

All persons in Ohio that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Oklahoma State Class:

All persons in Oklahoma that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

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Oregon State Class:

All persons in Oregon that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Pennsylvania State Class:

All persons in Pennsylvania that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Rhode Island State Class:

All persons in Rhode Island that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

South Carolina State Class:

All persons in South Carolina that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

South Dakota State Class:

All persons in South Dakota that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Tennessee State Class:

All persons in Tennessee that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Texas State Class:

All persons in Texas that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Utah State Class:

All persons in Utah that purchased bedding or linen from Defendant Macy’s that 

was manufactured or supplied by AQ Textiles and/or Creative Textiles and that 

was packaged or advertised with a representation regarding thread count. 

Vermont State Class:

All persons in Vermont that purchased bedding or linen from Defendant Macy’s

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19

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Virginia State Class:

All persons in Virginia that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Washington State Class:

All persons in Washington that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

West Virginia State Class:

All persons in West Virginia that purchased bedding or linen from Defendant

Macy’s that was manufactured or supplied by AQ Textiles and/or Creative 

Textiles and that was packaged or advertised with a representation regarding 

thread count. 

Wisconsin State Class:

All persons in Wisconsin that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

Wyoming State Class:

All persons in Wyoming that purchased bedding or linen from Defendant Macy’s

that was manufactured or supplied by AQ Textiles and/or Creative Textiles and 

that was packaged or advertised with a representation regarding thread count. 

57. Plaintiffs will fairly and adequately protect the interests of the Classes and have 

retained attorneys experienced in class and complex litigation as counsel. 

58. A class action is superior to other available methods for the fair and efficient 

adjudication of this controversy. A class action will permit an orderly and expeditious 

administration of the claims of the Classes, will foster economies of time, effort, and expense, 

and will insure uniformity of decisions. The prosecution of individual actions by Class members 

would create the risk of (a) inconsistent or varying adjudications with respect to individual Class 

members; and (b) be grossly impracticable because the cost of vindicating an individual Class 

member’s claim would likely exceed the value of the claim. 

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20

59. Defendant has acted or refused to act on grounds generally applicable to the 

Classes, thereby making appropriate final injunctive relief or corresponding declaratory relief 

with respect to the Classes as a whole. 

60. Due to the relatively small amounts of damaged to each member of the Classes, a 

class action is superior to other available methods for the fair and efficient adjudication of the 

controversy which is subject of this action. 

61. The interests of judicial economy will be served by concentrating litigation 

concerning these claims in this Court, and there is no known difficulty that would be encountered 

in the management of these Classes. 

EQUITABLE TOLLING 

62. Despite knowing that their bedding and linen products were defective because 

they did not contain the qualities that Defendant advertised -- specifically with regard to thread 

counts - and Defendant concealed their defective nature from Plaintiff and the Class by 

affirmatively marketing and advertising their products as having certain qualities that they did 

not have.

63. Plaintiff and Class Members did not and could not have known that their bedding 

and linen did not have the qualities that it was advertised to have, as this fact was not disclosed to 

them and could not have been apparent from a superficial inspection the products.

64. Plaintiff and Class Members could not have discovered the defective nature of 

Defendant’s products through the exercise of due diligence. 

65. Due to Defendant’s fraudulent concealment of the defects associated with their 

products, Defendant is estopped from asserting statute of limitations defenses to any of the 

claims alleged herein.

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COUNT ONE

Violation of the Missouri Merchandising Practices Act

(On Behalf of Plaintiff Hill and the Missouri Class, or Alternatively, the Nationwide Class 

and State Subclasses) 4

66. Plaintiffs repeat and re-allege the allegations of the preceding paragraphs as if 

fully set forth herein.

67. Missouri’s Merchandising Practices Act (the “MMPA”) prohibits the act, use, or 

employment by any person of any deception, fraud, false pretense, false promise, 

misrepresentation, unfair practice or the concealment, suppression, or omission of any material 

fact in connection with the sale or advertisement of any merchandise in trade or commerce. Mo. 

Rev. Stat. § 407.020.

68. Defendant’s conduct constitutes the act, use or employment of deception, fraud, 

false pretenses, false promises, misrepresentation, unfair practices and/or the concealment, 

suppression, or omission of any material facts in connection with the sale or advertisement of 

any merchandise in trade or commerce because Defendant misrepresent the thread counts of the 

Products.

69. The mispresented thread count also creates the false impression and has the 

tendency and capacity to mislead consumers (see Mo. Code Regs. Ann. tit. 15, § 60-9.020) into 

believing that the Products are of a higher quality, luxury, durability and longevity than they in 

fact are. Moreover, the overall format and appearance of the Products have the tendency and 

capacity to mislead consumers (15 Mo. Code Regs. Ann. tit. 15, § 60-9.030) because they create 

the false impression that the Products have a higher thread count than they actually do.

70. The Products were therefore worth less than the Products as represented, and 

Plaintiffs and Class Members paid extra or a premium for them. 

71. Plaintiffs and Class Members purchased the Products for personal, family, or 

household purposes and thereby suffered an ascertainable loss as a result of Defendant’s

 4 Substantially similar statutes exist in each of the other 49 states and the District of Columbia, 

which would permit the alternatively-pleaded state classes to pursue claims similar to the 

Missouri and California law-based claims in Counts I-IV.

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unlawful conduct as alleged herein, including the difference between the actual value of the 

Product and the value of the Product if they had been as represented.

COUNT TWO

Unfair Competition Law – Unlawful Prong

California Business and Professions Code, § 17200, et seq.

(On Behalf of Plaintiff Hawes and the California Class, or Alternatively, the Nationwide

Class and State Subclasses)

72. Plaintiffs repeat and reallege all preceding paragraphs as if fully set forth herein.

73. Plaintiffs bring this Count on behalf of themselves and the California Class.

74. The acts of each of Defendant as described herein constitute unlawful business 

practices and violations of California’s Unfair Competition Law, Business and Professions Code 

§ 17200, et seq. (UCL). Section 17200 prohibits any “unlawful, unfair or fraudulent business act 

or practice.” 

75. Defendant’s business practices as alleged are unlawful under Federal Trade 

Commission Act (FTCA) § 5(a), 15 U.S.C. § 45(a), which outlaws “unfair or deceptive acts or 

practices in or affecting commerce.”

76. Defendant’s business practices are unfair under FTCA § 5(a) because they are 

“likely to cause substantial injury to consumers which is not reasonably avoidable by consumers 

themselves and not outweighed by countervailing benefits to consumers or to competition.” 15 

U.S.C. § 45(n).

77. Defendant’s business practices are deceptive under FTCA § 5(a) because they 

include affirmative representations and omissions and are likely to mislead reasonable 

consumers under the circumstances. 

78. Defendant’s business practices are further unlawful under the CLRA and under 

UCL § 17000, et seq., as alleged herein. 

79. Defendant’s business practices are also unlawful pursuant to the FTCA by way of 

the Textile Fiber Products Identification Act, 15 U.S.C. §§ 70a(a), 70a(b), and/or § 70a(c). 

These sections make it unlawful, under 15 U.S.C. §§ 41 et seq., to sell, transport, deliver, or 

advertise “any textile fiber product . . . which is misbranded or deceptively advertised.” 

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80. As a result of Defendant’s unlawful business practices, Plaintiff and Class 

Members have been harmed and are entitled, pursuant to UCL § 17203, to injunctive relief 

against the continuation of Defendant’s practices, as well as the restitution of payments made for 

Defendant’s bedding and linen products, including other equitable relief, costs, and attorneys’ 

fees as recoverable by law.

COUNT THREE

Unfair Competition Law – Unfair Prong

California Business and Professions Code, § 17200, et seq.

(On Behalf of Plaintiff Hawes and the California Class, or Alternatively, the Nationwide 

Class and State Subclasses)

81. Plaintiffs repeat and reallege all preceding paragraphs as if fully set forth herein.

82. Plaintiffs bring this Count on behalf of themselves and the California Class.

83. The acts of each of Defendant as described herein constitute unfair competition 

under § 17200. They are contrary to public policy, violative of at least the FTCA, CLRA, and 

California False Advertising Law, and injurious to the public and to competitors who advertise 

accurate thread counts. 

84. Purchasers of Defendant’s misleadingly advertised and labeled bedding and linen 

products, including Plaintiff and Class Members, were injured because they paid an excessive 

price for a product other than what they thought they were buying.

85. Falsely advertising thread counts has no conceivable benefit to consumers or to 

competition. This behavior leads consumers to purchase products they do not want, and it forces 

competitors to either follow suit in the deceptive conduct or suffer lost sales. 

86. Consumers could not have reasonably avoided the injuries they suffered because 

they lack the skill, knowledge, resources, equipment, and opportunity necessary to discern the 

true nature of the bedding and linen products Defendant sold. 

87. As a result of Defendant’s unfair business practices, Plaintiff and Class Members 

have been harmed and are entitled, pursuant to UCL § 17203, to injunctive relief against the 

continuation of Defendant’s practices, as well as the restitution of payments made for 

Defendant’s bedding and linen products including other equitable relief, costs, and attorneys’ 

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fees as recoverable by law.

COUNT FOUR

Unfair Competition Law – Fraudulent Prong

California Business and Professions Code, § 17200, et seq.

(On Behalf of Plaintiff Hawes and the California Class, or Alternatively, the Nationwide 

Class and State Subclasses)

88. Plaintiffs repeat and reallege all preceding paragraphs as if fully set forth herein.

89. Plaintiffs bring this Count on behalf of themselves and the California Class.

90. The acts of each of Defendant constitute fraudulent business practices under UCL 

§ 17200. They are contrary to public policy, violative of at least the FTCA, CLRA, and 

California False Advertising Law (UCL § 17500), and injurious to the public and to competitors 

who advertise accurate thread counts or no thread counts. 

91. Defendant represented the bedding and linen products as having a specified thread 

count with the intention that customers would rely on those representations in their purchases. 

92. Defendant knew or should have known that the threat counts they represented 

were false.

93. Defendant’s thread count representations were material factors in the purchases of 

the bedding and linen products by Plaintiff and the Class.

94. Defendant’s thread count representations were and continue to be relied upon by 

reasonable consumers, such as Plaintiff and the Class.

95. Due to Defendant’s fraudulent and deceptive representations concerning thread 

count, Plaintiff and the Class paid too much for the bedding and linen products.

96. As a result of Defendant’s fraudulent business practices, Plaintiff and Class 

Members have been harmed and are entitled, pursuant to UCL § 17203, to injunctive relief 

against the continuation of Defendant’s practices, as well as the restitution of payments made for 

Defendants’ bedding and linen products including other equitable relief, costs, and attorneys’ 

fees as recoverable by law.

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COUNT FIVE

Misleading and Deceptive Advertising

California Business and Professions Code, § 17500, et seq.

(On Behalf of Plaintiff Hawes and the California Class)

97. Plaintiffs repeat and reallege all preceding paragraphs as if fully set forth herein.

98. Plaintiffs bring this Count on behalf of themselves and the California Class.

99. Plaintiffs assert this cause of action against each of Defendant for misleading 

advertising in violation of California Business and Professions Code Section 17500.

100. Defendant, at relevant times, have offered for sale bedding and linen products 

with deceptive advertisements and product specifications, as described herein. These deceptive 

advertisements and product specifications were made in the State of California and include 

product descriptions, advertisements, price listings, or other inducements in retail stores, or on 

the internet or in catalogs and other media.

101. Defendant’s representations fall within the ambit of § 17500 because the 

representations were intended to induce the public to purchase the bedding and linen products 

referenced in the representations, and Defendant knew or should have known that the 

representations were misleading.

102. By disseminating representations that falsely represented the nature of the 

bedding and linen products to the general public, Defendant are likely to deceive the public of 

the State of California and other States.

103. As a result of Defendant’s misleading and deceptive advertising, Plaintiff and 

Class Members have been harmed and are entitled, pursuant to § 17535, to injunctive relief 

against the continuation of Defendants’ practices, as well as the restitution of payments made for 

Defendants’ bedding and linen products, or the replacement of the products with goods of the 

type and quality described in the misleading advertisements, including other equitable relief, 

costs, and attorneys’ fees as recoverable by law.

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COUNT SIX

Violations of the California Consumer Legal Remedies Act,

California Civil Code § 1750, et seq.

(On Behalf of Plaintiff Hawes and the California Class, Against Each Defendant)

104. Plaintiffs repeat and reallege all preceding paragraphs as if fully set forth herein.

105. Plaintiffs bring this Count on behalf of themselves and the California Class.

106. Plaintiff brings this count pursuant to the Consumer Legal Remedies Act, 

California Civil Code § 1750, et seq. (“CLRA”), for omissions by Defendant, made actionable 

by affirmative misrepresentations and/or exclusive knowledge of material facts, and Defendant’s

active concealment of the truth. 

107. On June 27, 2017, over four months before the filing of the Complaint, Plaintiff

Sarah Hawes sent Defendant a pre-suit notice letter pursuant to the CLRA. Exhibit E. 

108. The bedding and linen products are “goods” pursuant to the CLRA at California 

Civil Code § 1761(a). 

109. Defendant is a “person” pursuant to the CLRA at California Civil Code § 1761(c). 

110. Plaintiff and the Class Members are “consumers” pursuant to the CLRA at 

California Civil Code § 1761(d).

111. Purchases of the bedding and linen products by Plaintiff and the Class Members 

are “transactions” pursuant to the CLRA at California Civil Code § 1761(e).

Affirmative Misrepresentations

112. Thread count is a specific, quantifiable attribute of bedding and linen products.

113. There is no requirement to communicate the thread count of bedding and linen 

products when advertising or selling them to consumers. However, thread count is a significant 

driver of consumers’ perceptions of the value, quality, durability and longevity of the products, 

as alleged throughout this Complaint. 

114. Defendant sold to Plaintiff bedding and linen products that were advertised with 

inflated thread counts. 

115. Defendant knew or should have known that the thread counts listed by themselves 

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and/or their manufacturers or wholesalers were false or misleading.

116. Defendant, as detailed in this Complaint, repeated these false or misleading 

statements of thread count in various product listings and descriptions, either in the store, or 

advertisements, or the website, which were seen and relied upon by Plaintiff and Class Members. 

117. These misstatements of the thread count of the bedding and linen products are 

prohibited by the CLRA, because they are “undertaken by [Defendant] in a transaction intended 

to result or which results in the sale or lease of [the bedding and linen products] to any 

consumer.” 

118. Defendant violated the CLRA by knowingly advertising that their bedding and 

linen products had a higher thread count than they actually had.

119. Defendant violated the CLRA’s proscription against misrepresentation of the 

“approval, characteristics, ingredients, uses, benefits, or quantities” of the bedding and linen 

products by advertising a falsely inflated thread count. These misrepresentations violated 

California Civil Code § 1770(a)(5)’s proscription against representing that goods have 

characteristics that they do not have; Civil Code § 1770(a)(7)’s proscription against representing 

that goods are of a particular standard, quality or grade when they are of another; and Civil Code 

§ 1770(a)(9)’s proscription against advertising goods with the intent not to sell the goods as 

advertised. 

Exclusive Knowledge of Material Facts and Omissions of Material Facts

120. Upon information and belief, through examination of their own products and 

interactions with manufacturers or wholesalers, and as otherwise detailed in this Complaint, 

Defendant have exclusive knowledge concerning the actual thread count of the bedding and linen 

products that they import and sell to consumers.

121. Defendant owe consumers a duty to disclose that the thread count information 

listed by Defendants, and/or the manufacturers or wholesalers of the bedding and linen products 

and advertised by Defendant is misleading and/or false. 

122. Consumers, including Plaintiffs, have no realistic means of determining the actual 

thread count of the bedding and linen products. A textile expert with magnifying equipment is 

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needed to make such a determination. Further, the process of testing the thread count damages 

the sheets. Consumers therefore cannot be expected to discover the true thread count before 

making a purchase. This is true under any circumstances, but especially when ordering products 

over the internet or by catalog. 

123. Retailers of bedding and linen products frequently fail to identify the 

manufacturer, importer, or seller of textiles at the point of sale or on product packaging. Import 

records similarly do not reveal the names of the original manufacturers of the materials used to 

construct the imported products. These omissions from packaging and import records make it 

difficult to trace products back to manufacturers. 

124. Defendant concealed from Plaintiffs and Class Members that the thread counts 

advertised for the bedding and linen products are inflated to more than the actual thread count as 

a result of counting plies rather than threads, and that these thread counts are not calculated 

according to the method used by other bedding and linen providers and prescribed by ASTM 

D3775. 

125. Plaintiffs and Class Members, as reasonable consumers, attached importance to 

representations by Defendant concerning the thread counts of the bedding and linen products in 

deciding whether to purchase the products, and in deciding whether the price was reasonable. 

Thread counts are a material factor in consumers’ determinations of the value and quality of 

bedding and linen products. 

126. Without disclosure of the above information, reasonable consumers such as 

Plaintiffs were and continue to be deceived by Defendant’s false thread counts. 

127. Defendant violated the CLRA by failing to disclose material facts and continuing 

to advertise thread counts Defendant knew to be inflated in, without limitation, product labels, 

advertisements, product descriptions, and website text.

128. Defendant knew or should have known that their misrepresentations would cause 

Plaintiffs and Class Members to pay higher prices for the bedding and linen products than they 

would have paid, had a misleading thread count not been advertised.

129. In failing to disclose material facts contrary to their affirmative representations, 

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Defendant violated California Civil Code § 1770(a)(5)’s proscription against representing that 

goods have characteristics that they do not have; Civil Code § 1770(a)(7)’s proscription against 

representing that goods are of a particular standard, quality, or grade when they are of another; 

and Civil Code § 1770(a)(9)’s proscription against advertising goods with the intent not to sell 

the goods as advertised. 

130. Pursuant to California Civil Code § 1782(d), Plaintiffs seek the following relief 

for Defendant’s violations of CLRA §§ 1770(a)(5), (7), and (9) with regard to the bedding 

products identified herein:

a. Actual damages under Civil Code § 1780(a)(1);

b. Restitution under Civil Code § 1780(a)(3);

c. Punitive damages under Civil Code § 1780(a)(4);

d. Attorneys’ fees and costs under Civil Code § 1780(d); and

e. Any other relief the Court deems just and proper under the CLRA.

131. Defendant was put on notice of the violations of law pled above in several ways 

including but not necessarily limited to prior customer complaints, and a letter pursuant to Cal. Civ. 

Code § 1782(a) & (d) sent by counsel for Plaintiffs to Defendant on or around June 27, 2017, which 

apprised them generally of acts and omissions pled herein. As of the filing of the Amended 

Complaint, Defendant has failed to cure their breach. 

COUNT SEVEN

Breach of Express Warranty

California and Missouri Law / U.C.C. § 2-313

(On Behalf of the California and Missouri Classes, or Alternatively, the Nationwide Class 

and State Subclasses)

132. Plaintiffs incorporate by reference all paragraphs as though fully set forth herein.

133. This Count is brought on behalf of the California and Missouri Classes.

134. Defendant was put on notice of the violations of law pled above in several ways 

including but not necessarily limited to prior customer complaints, and a letter pursuant to Cal. Civ. 

Code § 1782(a) & (d) sent by counsel for Plaintiffs to Defendant on or around June 27, 2017, which 

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apprised them generally of acts and omissions pled herein. The letter also advised Defendant 

Macy’s of the breach of the warranty. As of the date of the filing of the amended complaint, 

Defendant Macy’s still has not cured the breach. 

135. On or around October 19, 2018, a letter was sent to Defendant Macy’s on behalf 

of Plaintiff Amy Hill which apprised them generally of acts and omissions pled herein. The letter 

also advised Defendant Macy’s of the breach of the warranty. As of the date of the filing of the 

amended complaint, Defendant Macy’s still has not cured the breach. 

136. Pursuant to § 2-313 of the UCC ‘[a]ny affirmation of fact or promise made by the 

seller to the buyer which relates to the goods and becomes part of the basis of the bargain creates an 

express warranty that the goods shall conform to the affirmation or promise.’’’ Representations or 

affirmations, regarding the products’ quality, characteristics and/or longevity stated on product 

packaging and labeling create warranties.

137. Defendant Macy’s affirmations of fact and/or promises relating to their sheets and 

bedding products created express written warranties that the products would conform to 

Defendant’s affirmations of fact and/or promises over the expected life of the of the products.

138. Alternatively, Defendant’s representations, descriptions and specifications of the 

quality, durability, longevity and fitness of their sheets and bedding products became part of the 

bases of the bargains, creating express written warranties that the products purchased by 

Plaintiffs and Class Members would conform to those representations, descriptions and 

specifications over the expected life of the products.

139. In fact, the sheets and bedding products purchased by Plaintiffs and the Class did 

not so conform to Macy’s representations, descriptions and specifications which created express 

warranties.

140. Plaintiffs and the Class were the intended targets of Defendant’s 

misrepresentations.

141. Plaintiffs and the Class reasonably relied on Macy’s misrepresentations, 

descriptions and specifications regarding the products’ thread count, quality, durability. 

longevity and fitness of the products. 

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142. Thread count determines and affects the quality, durability, longevity and overall 

fitness for bedding and linen products. The higher the thread count in the bedding and linen 

product the higher quality, durability, longevity and overall fitness of those products. As thread 

count increases, so does the quality, durability, longevity and overall fitness of the products. A 

product with a higher thread count will be of higher quality, more durable and last longer than a 

product with a lower thread count. 

143. As stated herein, consumers rely on the represented thread counts as the gauge for 

the quality, durability, longevity and fitness for their bedding and linen products. And consumers 

pay more for the higher thread count in sheet and linen products reasonably believing that they 

are purchasing products with superior quality, durability, longevity and fitness than products 

with lower thread counts. 

144. As stated herein, industry participants at every level of the supply chain including

Defendant Macy’s know that consumers use thread count as the gauge of quality, durability, 

longevity, and fitness for their bedding and linen products and will pay more for a product with a 

higher thread count than they will for a product with a lower thread count and as such increase 

the price as the thread counts of the products increase.

145. Macy’s expressly warrants on the labels of the sheets and bedding products that 

they have certain thread counts, qualities, durability, longevity, specifications and characteristics. 

In fact, the products’ thread counts are lower than promised and warranted and as such the 

products’ quality, durability, longevity are less than what was represented, promised and 

warranted with products with those represented thread counts.

146. Plaintiffs and Class Members relied on Defendant’s false representations as to the 

sheets and bedding products’ thread counts.

147. Defendant Macy’s has breached their express warranties.

148. As a result of the foregoing, the Plaintiffs and the Class Members have suffered 

damages in that the value of the products they purchased was less than warranted by Defendant

Macy’s.

149. Plaintiffs and the Class were injured as a result of Defendant’s breach of their 

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express warranties about their sheets and bedding products.

150. Plaintiffs, individually and on behalf of a Nationwide Class, seek all damages 

permitted by law, including a full refund of the purchase price for the sheets, compensation for 

the monetary difference between the sheets and bedding products as warranted and as sold, 

incidental and consequential damages, statutory attorney fees, and all other relief allowed by law.

COUNT EIGHT

Fraud

(On Behalf of the California and Missouri Classes, or Alternatively, the Nationwide Class 

and State Subclasses, Against Each Defendant)

151. Plaintiffs incorporate by reference all paragraphs as though fully set forth herein.

152. Plaintiffs bring this Count on behalf of themselves and the Classes. 

153. Defendant designed, manufactured, marketed, and/or sold sheets and bedding 

products with falsely inflated thread counts to Plaintiff and the Class. Defendant represented to 

Plaintiff and the Class in advertising, packaging, product descriptions, and other forms of 

communication, including standard and uniform material, that the sheets and bedding products 

had higher thread counts than their true thread counts. 

154. Defendant were aware of or should have been aware of the falsity of these 

representations.

155. Plaintiffs and the Class reasonably relied upon Defendant’s deception. Plaintiffs 

and the Class had no way of knowing that Defendant’s representations were false and/or 

misleading, and contrary to long-standing industry standards. As consumers, Plaintiffs and the 

Class did not and could not unravel Defendant’s deception on their own. Rather, Defendant’s 

intended to deceive Plaintiff and the Class by concealing the true facts about the products’ thread 

counts.

156. Defendant’s representations were material to consumers because the 

representations were directly relevant to the value and quality of the products.

157. Plaintiffs, individually and on behalf of the Class, seeks all damages permitted by 

law, including full refund of the purchase price for the sheets, compensation for the monetary 

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difference between the sheets and bedding products as warranted and as sold, incidental and 

consequential damages, punitive damages, attorney fees, and all other relief allowed by law.

COUNT NINE

Unjust Enrichment

(On Behalf of the California and Missouri Classes, or Alternatively, the Nationwide Class 

and State Subclasses, Against Each Defendant)

158. Plaintiffs incorporate by reference all paragraphs as though fully set forth herein.

159. Plaintiffs bring this Count on behalf of themselves and the Classes. 

160. As Plaintiffs and the Class show just grounds for recovering money to pay for 

benefits Defendant received from them, they have a right to restitution at law through an action 

derived from the common-law writ of assumpsit by implying a contract at law, or a quasicontract as an alternative to a claim for breach of contract. 

161. Plaintiffs and members of the Class conferred a benefit upon Defendant Macy’s 

by purchasing the bedding and linen products with an elevate thread count which was false and 

misleading.

162. Defendant had knowledge that this benefit was conferred upon it. 

163. Defendant, having received such benefits, is required to make restitution as the 

circumstances here are such that, as between the two, it is unjust for Defendant to retain such 

monies based on the illegal conduct described above. Such money or property belongs in good 

conscience to Plaintiffs and the Class members and can be traced to funds or property in 

Defendant’s possession. Plaintiff and Class members have unjustly enriched Defendant through 

payments and the resulting profits enjoyed by Defendant as a direct result of such payments. 

Plaintiff’s and Class members’ detriment and Defendant’s enrichment were related to and flowed 

from the conduct challenged in this Complaint.

164. Defendant appreciated, accepted, and retained the non-gratuitous benefits 

conferred by Plaintiffs and the proposed Class members, who, without knowledge that the 

bedding products and linens had elevated thread counts which were false and not accurate and 

that the bedding and linen products would not perform as advertised, paid a higher price for the 

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product than it was worth. Defendant also received monies for the bedding and linen products 

that Plaintiffs and the proposed Class members would not have otherwise purchased had they 

known the truth about the thread counts and quality and characteristics of the bedding and linen 

products.

165. It would be inequitable and unjust for Defendant to retain these wrongfully 

obtained profits.

166. Defendant’s retention of these wrongfully obtained profits would violate the 

fundamental principles of justice, equity, and good conscience.

167. An entity that has been unjustly enriched at the expense of another is required to 

make restitution to the other. Under common law principles recognized in claims of common

counts, assumpsit, and quasi-contract, as well as principles of unjust enrichment, under the 

circumstances alleged herein it would be inequitable for Defendant to retain such benefits 

without paying restitution or damages therefor. Defendant should not be permitted to retain the 

benefits conferred via payments to be received from and/or paid by Plaintiff and Class members 

as a result of such transactions, and other remedies and claims may not permit them to obtain 

such relief, leaving them without an adequate remedy at law. 

DEMAND FOR JURY TRIAL

Plaintiffs demand a trial by jury on all claims so triable as a matter of right pursuant to 

Federal Rule of Civil Procedure 38(b). 

PRAYER FOR RELIEF

WHEREFORE, Plaintiffs and the putative Class Members pray that the Court enter 

judgment for them and against Defendant as follows:

a. Certifying the Class pursuant to Rule 23 of the Federal Rules of Civil Procedure, 

certifying Plaintiffs as the representatives of the Class, and designating Plaintiffs’

counsel as counsel for the Class;

b. Declaring that Defendant’s acts and practices, as described herein, constitute 

deceptive acts and unconscionable business practices that are unlawful under the 

California and Missouri consumer statutes, and common law. 

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c. Awarding Plaintiffs and the Class permanent injunctive relief prohibiting, 

restraining, and enjoining defendant from engaging in the conduct complained of 

herein, including, but not limited to, manufacturing, marketing, advertising, 

selling, and distributing bedding and linen products that have inflated thread 

counts;

d. Directing Defendant to disgorge profits from its misleading and deceptive 

practices and to pay restitution to the Class;

e. Awarding Plaintiffs and the Class actual, compensatory damages in an amount to 

be proven;

f. Awarding Plaintiffs and the Class restitution of all monies paid to Defendant as a 

result of unlawful, deceptive, and unfair business practices; 

g. Awarding Plaintiffs and the Class exemplary damages in an amount to be proven; 

h. Ordering Defendant to issue corrective advertising;

i. Awarding Plaintiffs and the Class reasonable attorneys’ fees, experts witness fees, 

pre- and post-judgment interest, and other costs in amounts to be determined by 

the Court; and 

j. Granting any other further legal or equitable relief as this Court deems 

appropriate. 

Date: October 23, 2018 By: _/s/Jack Landskroner__________________

Jack Landskroner (0059227)

Drew Legando (0084209)

Landskroner Grieco Merriman, LLC

1360 W 9th St #200 

Cleveland, OH 44113 

Phone: 888-570-3609

Jack@lgmlegal.com

Bruce Steckler

Stuart Cochran

Kirstine Rogers

STECKLER GRESHAM COCHRAN

12720 Hillcrest Road, Suite 1045

Dallas, TX 75230

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36

Phone: 972-387-4040

bruce@stecklerlaw.com

stuart@stecklerlaw.com

krogers@stecklerlaw.com

Erica Mirabella

MIRABELLA LAW LLC

132 Boylston St. 5th Floor

Boston, MA 02116

Telephone: (855) 505-5342

erica@mirabellallc.com

Charles LaDuca

David Black

Brendan Thompson

CUNEO GILBERT & LADUCA LLP

4725 Wisconsin Avenue, NW

Suite 200 

Washington, DC 20016

Telephone: (202)789-3960

Facsimile: (202) 789-1813

charles@cuneolaw.com

dblack@cuneolaw.com

Michael McShane

Clint Woods

AUDET & PARTNERS, LLP

711 Van Ness Avenue

Suite 500

San Francisco, CA 94102

Telephone: (415) 568-2555

Facsimile: (415) 568-2556

mmcshane@audetlaw.com

lkuang@audetlaw.com

Charles Schaffer

LEVIN SEDRAN & BERMAN, LLP

510 Walnut Street

Suite 500

Philadelphia, PA 19106

Telephone: (877) 882-1011

Facsimile: (215) 592-4663

cschaffer@lfsblaw.com

Attorneys for Plaintiffs

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